What’s new and exciting for venues, destinations and suppliers
EVOLVING TRENDS
Authenticity and meaningful connection shaping modern events
COASTAL HAVENS
The best of Mornington Peninsula and Sydney’s Northern Beaches
Amazing experiences among the vines
Hannah St Hotel
Design, hospitality and business at Melbourne’s newest destination hub
Curated Exhibition
A showcase of venues, destinations, and suppliers, designed to maximise face-to-face conversations.
Spice Knowledge Sessions
Industry-led content featuring insights, trends, case studies and thought leadership shaping the future of events.
Sundowner Drinks
Enjoy a complimentary drink on us while you network, unwind and make new connections.
Uncovered After Dark
An exclusive wrap party experience that brings the industry together beyond the exhibition floor.
DESTINATIONS
For three decades, BCEC has been at the heart of Brisbane, bringing people together for global summits, scientific breakthroughs, community milestones and unforgettable performances. Consistently ranked among the world’s top three convention centres, we combine versatility, ingenuity and a passionate team to deliver truly exceptional events.
Positive sentiments for 2026
Welcome to 2026, which promises to be an exciting year for our business events industry. It is an invigorating time of year, with optimism for what the sector will deliver in the months ahead.
As always, we kickstart the new year at AIME for Asia Pacific’s biggest business events industry trade show. More than 4500 people are expected through the doors at Melbourne Convention and Exhibition Centre from 9-11 February 2026, with more than 700 exhibitors, 700 hosted buyers and 20,000 pre-scheduled appointments taking place.
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Spice is returning to present the AIME Ideas Academy on the Floor on 10-11 February, with the two days comprising 10 sessions of panel discussions and keynote presentations from industry experts and thought leaders covering a range of themes including public affairs, digital marketing, risk management, events storytelling, successful event strategies, event design, recruitment, leadership and workplace culture. Don’t miss these informative sessions curated by the Spice team.
A stone’s throw from AIME host venue MCEC is the new Hannah St Hotel, which blends design, hospitality and contemporary business offerings at an incredible destination hub. The property features in our cover story from page 24.
This issue also includes Spice’s annual trends feature (page 46), which deep dives into the ideas and innovations propelling events into the future. Also, check out our new emerging leaders feature that focuses on the next-gen talent bringing a fresh approach to business events (page 34); Spice Hot Seat (page 58); a wineries feature (page 96); and coastal destination features on Sydney’s Northern Beaches (page 106) and Victoria’s Mornington Peninsula (page 110).
See you at AIME!
ON THE COVER
From left: Peter Minatsis, general manager, Hannah St Hotel; Shahnaz Bakhshay, global sales officer, TFE Hotels; Nathan Toleman, CEO, The Mulberry Group. Photo: Kristoffer Paulsen.
kross@intermedia.com.au
magazine and
Accessibility focused design
Events are prioritising universal access: quiet zones, sensoryfriendly spaces, inclusive signage, clear crowd-flow routes and wheelchairaccessible staging. Councils and corporates are raising the bar, choosing partners who understand accessibility as a core design principle, not an afterthought.
Going up
Integrated event technology
Gamification and interactive discovery zones
Gamified experiences such as challenge stations, scavenger trails and reward-based engagement are rising. Attendees want to “do”, not “watch”, and brands love measurable data on participation. These elements work especially well for community programs, education events and product showcases.
Event organisers are adopting smarter, frictionless tech such as digital wayfinding, QR-based programs, RFID check-ins and real-time dashboards. At Right Angle Events, we’ve seen clients embrace digital-first systems to reduce staff pressure, streamline arrivals and enhance accessibility at large community and council events.
Chantelle
Beaunom, founder and business operations manager at Right Angle Events, runs the rule over what’s hot and what’s not in events as we dive into 2026.
Sustainable and reusable elements
Sustainability is no longer optional. Reusable structures, low-waste catering, compostable service items and energy-efficient AV are influencing procurement decisions. Clients want tangible, reportable sustainability outcomes, not greenwashing statements. Lightweight builds and smart logistics are leading the way.
Passive entertainment and static zones
Traditional stage-only entertainment struggles to hold attention. Attendees expect dynamic, multi-touchpoint experiences. Single-focus zones without interactivity or movement are being replaced with hybrid activations, roving performers and hands-on engagement moments.
Simplistic catering
High-volume buffets and uniform menus are declining. Diverse dietary needs, faster service expectations and sustainability considerations mean modular food stations, roaming canape service and culturally diverse options are increasingly in demand.
Going down
Paper programs
Printed timetables, clipboards and manual sign-ins are rapidly being phased out. QR codes, digital sitemaps, mobile-first schedules and automated arrival tracking are reducing queues, improving accessibility and providing organisers with real-time data.
Single-use fit-outs
Large, themed sets, polystyrene props and one-off print runs are declining. With budgets tightening and sustainability reporting increasing, clients want modular, reusable or digital-first design solutions that reduce waste and simplify bump-in and bump-out.
New + noteworthy
Luxury events venue announced for Hobart
A prominent Tasmanian hotel has revealed plans for a new waterfront luxury events space to open in mid-2026.
The Tasman, a Hobart hotel ranked in The World’s 50 Best Hotels in 2025, has announced the development of venue LUMINA events. Located in Parliament Square overlooking the city’s waterfront, LUMINA will be column-free, allowing for open design and unobstructed visibility for guests.
“This project marks an exciting chapter for The Tasman, one I know will bring new opportunities to share our destination with global explorers,” says Carolyn Smith, general manager, The Tasman.
“This striking new events space is
a symbol of our enduring aspiration to showcase hospitality excellence in Tasmania, and to delight guests, from event organisers seeking rare and wild incentive destinations, to individuals searching for a trusted venue for life’s most meaningful events.”
LUMINA is designed to host business events, conferences, weddings, gala dinners, cocktail parties and meetings. With pre-event and primary function areas, it will have capacity to host 220 people for a cocktail reception, or seat 150 cabaret and 200 banquet style.
“The addition of LUMINA to Hobart’s business events offering secures our place as a world-class international incentive
New events space for Sydney Fish Market
Sydney Seafood School has taken up residency at the new Sydney Fish Market with dedicated events space and an oyster bar.
With an expanded program of classes, plus corporate team building and events, Sydney Seafood School is serving up fresh experiences at the shiny new venue perched high above the water overlooking Blackwattle Bay.
With sunlit spaces and sweeping views across the water, the reimagined school offers a vibrant new destination to cook, connect and celebrate the best of Australian seafood.
Sydney Seafood School’s versatile events spaces will be available for events, private dining experiences, product launches and activations for up to 130 guests. Its events are catered with a variety of seafood-centric menus and local wines, and the venue offers incentive experiences such as oyster shucking and private chef demonstrations.
“Unveiling the new space is such a special moment for us,” says Sally Webb, general manager, Sydney Seafood School.
destination,” says Marnie Craig, chief executive officer, Business Events Tasmania.
“Business events are worth $3.5 trillion globally, and $21 billion in Australia; Tasmania continues to grow its share, particularly in the lucrative corporate and incentive market, where incentive events command an average spend of $1347 per delegate, per day.
“Our island offers incentive travel planners immersive itineraries blending wild beauty, ancient landscapes and refined craftsmanship. It affords delegates the chance to unplug in remarkable style. These experiences aren’t just scenic – they’re sensorial, soul-restoring and deeply Tasmanian.”
“We’ve taken everything people have always loved about the school – the expertise, the joy and the incredible seafood – and brought it to life in a fresh new way. It is an events experience that really captures the spirit of Sydney.”
Rebrand and facelift for Noosa hotel
A luxurious Noosa hotel has rebranded and transformed into an elegant wellness sanctuary. In December 2025, Sofitel Noosa on Hastings Street transitioned to Elysium Noosa Resort, with its 175 rooms and suites redesigned by Melbourne interior architecture and design studio Mitchell & Eades.
“This transformation is far more than a rebrand – it’s a landmark evolution of one of Noosa’s most treasured hotels,” says Mark Wilkinson, general manager, Elysium Noosa Retreat.
Each of the rooms at the Queensland hotel features a balcony or terrace, with the oceanfront Elysium Suite featuring a private plunge pool and water views.
Additionally, the property’s Wellness Suites offer private infrared saunas, terrace spas and bespoke concierge
services to support personalised wellness routines.
Elysium Noosa Retreat also features two dining establishments: Cibaria from Alessandro and Anna Pavoni, and Bar Capri.
“We wanted to create a destination with global appeal – a new style of luxury for the region where Noosa’s essence is reimagined through a European lens,” says Hayley Mitchell, principal, Mitchell & Eades.
“It was important the guest rooms feel truly of place, with subtle nods to Noosa’s coastal lifestyle. Artworks and playful design details add personality and character to create a uniquely sophisticated coastal experience that speaks to a young, active audience and those seeking indulgence with ease.”
$4 million refurb for Perth hotel complete
An apartment hotel in Perth’s CBD has completed its $4 million refurbishment, including upgraded guest rooms and the lobby.
Adina Barrack Plaza Perth is welcoming guests to its revamped property, led by owner, Serene Capital, with design and turnkey delivery by Hospitality International.
Phase one of the property’s refresh includes upgraded guest rooms and corridors, a revitalised lobby, new tech throughout – including smart TVs, upgraded wi-fi and new door lock technology – and back-of-house infrastructure.
All the hotel’s studios and apartments have been made over, with water-inspired design elements, new carpets, revitalised bathrooms and kitchens, and furniture.
“With apartment sizes ranging from 32 square metres to 101 square metres, and big balconies overlooking West Perth and Northbridge, Adina Barrack Plaza Perth offers a spacious, residential feel that’s ideal for corporate travellers during the week and leisure guests on weekends,” says Chris Sedgwick, chief operating officer, TFE Hotels.
“It’s also a great fit for families and long-stay visitors, especially with the new Edith Cowan University (ECU) city campus just around the corner.”
According to Serene Capital CEO and co-founder Glen Boultwood, Adina Barrack Plaza Perth features one of the largest average sizes for serviced apartments in the city.
“The refurbishment enhances the liveability of the rooms, making Adina the preferred option for families, groups and extended-stay guests in Perth’s CBD,” he says.
$30 million hospitality precinct opens in Queensland
A $30 million waterside hospitality precinct in Queensland has officially welcomed first guests to its multi-level dining and entertainment spaces.
Flinders Street Wharves in Townsville, Far North Queensland, has opened its doors to guests at the former Burns Philp & Co building – the last surviving 19th century warehouse complex along Ross Creek River – at 108 Flinders Street, overlooking the city’s waterfront.
With capacity for up to 1000 guests, Flinders Street Wharves features seven integrated indoor and outdoor spaces for day-and-night experiences across 2600 square metres.
“This project has been years in the making and to officially welcome our first guests through the doors [on 11 December 2025] is a historic occasion for this city,” says Grant Morgan, co-owner, Flinders Street Wharves.
“We are incredibly proud to deliver a destination where locals can celebrate the best of their city and visitors can experience a new, vibrant tourism offering in North Queensland.”
The precinct has created 120 jobs for locals and is aiming to attract more than 350,000 guests in its first year, injecting approximately $6 million into the local economy.
The onsite hospitality spaces include casual eatery The Kiosk; the alfresco Beer Garden; The Bistro; heritage-themed Merchants
Bar; Laneway Bar; The Dining Room, which offers a private dining experience for up to 10 guests; and The Rooftop, which offers entertainment and panoramic views across Townsville.
The half-acre site is also home to North Queensland’s first floating pontoon bar, The Docks, and a tourism hub, which provide water adventure tours for visitors.
ABEA and IFES sign strategic partnership
The Australian Business Events Association (ABEA) and International Federation of Exhibition and Event Services (IFES) have signed a three-year strategic partnership agreement to advance global collaboration across exhibitions and events.
The partnership aims to strengthen collaboration, education and sustainability across the global exhibitions and events ecosystem.
It establishes a framework for shared initiatives that promote best practice, professional growth and mutual industry advancement, and will bring ABEA’s national agenda in line with IFES’s international reach and expertise.
ABEA CEO Melissa Brown says the collaboration with IFES is dedicated to the needs of exhibit designers and providers of trade shows, and reinforces ABEA’s commitment to building a strong and connected exhibitions and events industry.
“ABEA members now have access to world-leading sustainability programs and education, including IFES’s Better Stands initiative,” she says.
“This partnership gives our industry a direct link to tested, globally recognised resources that strengthen professional capability and drive measurable impact.”
The ABEA and IFES partnership will focus on five key areas of collaboration:
Education and professional development: Joint conference participation, mutual access to certification and programs, and exchange of industry knowledge.
Young leaders initiative: Jointly support programs such as IFES’s Talent Team and ABEA’s Peer Xchange to create opportunities for the next generation of event leaders.
Advocacy and engagement:
Align advocacy activities to strengthen the industry’s collective voice and advance sustainable business event practices.
Mutual promotion and membership development: Promote each organisation’s initiatives, events and educational programs, and explore reciprocal membership support.
Communication and visibility: Coordinate joint communications through shared media channels to highlight the partnership’s achievements and industry impact.
“By working with ABEA, we can share knowledge, empower local businesses and embed sustainability principles that are already improving outcomes worldwide,” says Jörg Zeissig, president, IFES.
“Together, we’re building stronger bridges between Australia and the global exhibition and events services community.”
Doltone House expands to Hunter Valley
Sydney hospitality and events venue company Doltone House has purchased a 120-acre property in the NSW Hunter Valley.
Owned and operated by the Signorelli family, Doltone House has expanded to one of Australia’s premier wine regions for the first time by acquiring Wandin Valley Estate in Lovedale.
The purchase underscores the company’s long-term vision to invest in tourism, hospitality and cultural destinations that celebrate Australia’s culinary heritage.
The property was previously owned by one of the creators of TV show A Country Practice, who named it after the fictional setting in the series. The site combines heritage and hospitality across vineyards, a function centre, self-contained villas, a Cricketers’ Oval and leisure facilities, including a pool, tennis courts and mini golf.
“The Hunter Valley holds a special place in Australia’s food and wine story,” says Paul Signorelli, executive chairman, Doltone Hospitality Group. “Our family is excited to bring Doltone’s signature hospitality to Wandin Valley Estate while preserving and celebrating its history.”
A few enhancements are planned for the newly acquired property, including a refurbished function centre, an expanded restaurant and cellar door, a chef’s kitchen garden, artisan bakery, citrus grove and an olive press.
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F A C I L I T I E S
32 Adaptable C&E Spaces, catering for up to 1,600 guests 378 Bedrooms
Windows Restaurant
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On-site Cafe
FIT Lounge (Gym, Studio, Heated Pool, Hot Tub & Sauna)
On-site Car Park (500 Spaces)
Plans also include the launch of a new wine label and upgrades to accommodation and leisure facilities.
The company says these initiatives will elevate Wandin Valley Estate’s status as an agritourism and events destination, while maintaining its connection to Lovedale’s rural character and cultural legacy.
$150 million hotel approved for Sunshine Coast
Sunshine Coast Council has given the green light for the development of a $150 million international hotel in Maroochydore. Construction will commence on Crowne Plaza Maroochydore in April 2026 after the local council recently approved its development application.
The hotel will be located on Maroochydore’s Ocean Street and will feature 180 guest rooms and more than 900 square metres of premium meetings and events space, including a ballroom.
It will also include a 30-metre pool; spa; gym; sauna; secure basement parking across two levels; an all-day restaurant; a 160-seat signature dining venue; an outdoor pool bar and lounge; and a lobby bar.
“This is the second hotel to be approved under Sunshine Coast Council’s Accommodation Hotel Incentive Measures and it reaffirms our commitment to addressing a major shortfall in hotel rooms,” says Sunshine Coast Mayor Rosanna Natoli.
“The Sunshine Coast requires more than 2400 additional hotel rooms – or around 10 new hotels – to support our tourism industry into the future. Council took a bold step to create incentives and it is having an impact.
“Crowne Plaza ticks every box in terms of providing important tourism infrastructure to boost our region’s appeal as a year-round destination and we look forward to construction commencing in April next year.”
The development will also feature 24 residential properties above the hotel.
“This is an incredible announcement for Maroochydore and the Sunshine Coast,” says Michael Maroun, director of the project’s developer, Felix Capital. “Crowne Plaza will provide much needed leisure and business tourism accommodation as well as community entertainment facilities for the region when it opens in 2028.”
Major hotel announced for Parramatta in western Sydney
The city of Parramatta, in Sydney’s west, will welcome a 217-room new-build hotel with events spaces as part of a centrally located mixed-use development. Set to open in 2029, Crowne Plaza Parramatta will feature meetings and events spaces, dining establishments, a lobby bar and rooftop infinity pool with outdoor terrace.
IHG Hotels & Resorts has announced a partnership with developer-builder Urban to construct the property that will be located directly opposite Parramatta Train Station and will feature a direct link between the station and the hotel.
“We’re delighted to partner with Urban, maximising this exceptional opportunity to bring our world-famous Crowne Plaza brand to Parramatta at a pivotal time in the city’s transformation,” says Matt Tripolone, managing director, Australasia and Pacific, IHG Hotels & Resorts.
“Western Sydney is one of Australia’s most dynamic growth corridors, underpinned by record levels of infrastructure investment, a flourishing business and government sector, and the arrival of Western Sydney International Airport in 2026.
“Crowne Plaza Parramatta will be a flagship destination for domestic and international travellers, and an important and attractive addition to the city’s evolving skyline.”
Patrick Elias, co-CEO of Urban, says the partnership with IHG Hotels & Resorts is a win for Parramatta.
“We are excited to partner with IHG Hotels & Resorts to bring Crowne Plaza Parramatta to life,” he says. “This marks our first-ever hotel collaboration and will be a defining feature within our mixeduse development when it opens in 2029.
“Parramatta is set to play a key role in Sydney’s future as a major city centre, and we are proud to be creating a must-visit destination that combines quality hospitality and unrivalled connectivity for those who work here or visit from home or abroad.”
New Ritz-Carlton announced for Fiji
Marriott International is expanding its luxury portfolio on Fiji’s Coral Coast with the announcement of a new-build hotel. The company has signed an agreement with Luxurious Resort (Fiji) Pte Limited to open The Ritz-Carlton Fiji, Namuka Bay, in 2030.
The 249-key new-build resort will occupy a 28-hectare beachfront site at Viti Levu, about an hour from Nadi International Airport.
“It is exciting to reach agreement to debut The Ritz-Carlton in one of the world’s most desirable destinations,” says Richard Crawford, vice president of hotel development for Australia, New Zealand and Pacific, Marriott International. “With Fiji experiencing significant growth in visitor numbers, market profile and infrastructure, now is the ideal time to introduce Marriott’s luxury portfolio to the island.”
The resort will feature 166 guest rooms and suites, 83 private villas and a 480-square-metre Presidential Villa complete with its own pool and yoga lounge. Seven dining options, a spa and 1320 square metres of events space – including a ballroom, chapel and meeting rooms – are also planned for the hotel.
“As the largest resort operator in Fiji, we have historically focused on our elevated premium brands,” says Tristan Cooper, director of development, Marriott International ANZP. “However, to cater to even more discerning travellers, we are eager to secure footholds for our luxury portfolio, particularly The Ritz-Carlton.”
The opening will expand Marriott’s existing Fiji portfolio of five resorts, positioning the island nation as a rising star for high-end travel in the South Pacific.
Resurrection of luxury Whitsundays island resort
A famous resort island in Queensland’s Whitsundays will soon be reborn under new management. La Vie Hotels & Resorts is partnering with Well Smart Group to transform the former Club Med island site on Lindeman Island into a luxury destination.
The independent hotel management company has secured management rights for the Lindeman Island Hotel project. It marks a significant step in revitalising the island destination, which thrived through the 1980s and 1990s, attracting thousands of visitors and contributing significantly to Queensland’s tourism economy.
The resort is being developed by Well Smart Group, a Singapore-based investment company that acquired Lindeman Island in 2023 and is spearheading a multimillion-dollar transformation of the former Club Med site, which has remained dormant since being destroyed by Cyclone Yasi in 2011.
Tourism and Events Queensland CEO Craig Davidson says Queensland’s tropical islands are an important tourism asset for the state.
“Our distinctive, pristine islands have helped shape Queensland’s standing as a global tourism leader and we are excited to see the revitalisation of Lindeman Island, which has always been an iconic part of Queensland’s tourism story,” he says. “This important investment, breathing new life into Lindeman Island, will bolster Queensland’s international reputation as a world-class holiday destination providing an exceptional visitor experience.”
Lindeman Island Resort will feature a five-star hotel with approximately 200 rooms and nine suites; restaurants and bars;
a swimming pool; luxury spa and gym; events spaces and a new 50-metre jetty.
Initial works are scheduled for completion in 2026, with the resort opening shortly thereafter. Phase one of the development, estimated at $40-$50 million, is partly funded by the Queensland Government’s Growing Futures Tourism Program.
“La Vie Hotels & Resorts is thrilled to partner with Well Smart Group on this landmark project,” says Jerry Xu, chief executive officer, La Vie Hotels & Resorts. “Lindeman Island is more than a tropical paradise – it is a cornerstone of Queensland’s tourism heritage.”
New foundation supporting Aussie hospitality
An experienced restaurateur has launched a new not-for-profit foundation to support the long-term future of Australia’s hospitality sector.
Chris Lucas (pictured below, on right) has played a significant role in Australian dining in the past 30 years, with his independent restaurant group, Lucas Collective, employing tens of thousands of young people across the decades in establishments such as Chin Chin in Sydney and Melbourne, and Grill Americano, also in both cities.
Lucas is now seeking to create a legacy with Collective Foundation, which aims to support the industry he loves, and to show its value to a new generation.
“There are 56,000 restaurants and cafes in a $64 billion sector that employs half a million people – including indirect jobs, that number doubles,” he says. “From barista to the boardroom, from apprentice
chef to chief executive, the career paths in hospitality are many and varied. But those careers are not always as valued as they should be, and young people remain unaware of the opportunities within the sector for a rewarding and long-term career. The foundation has been created to change that.”
The Collective Foundation’s four priorities are building knowledge of the
hospitality value chain; fostering education and career development for emerging leaders in hospitality; supporting innovation across the value chain; and creating job training and enablement programs for aspiring hospitality professionals.
The foundation is partnering with La Trobe University to conduct research and build bespoke, professional education for the sector.
“We are thrilled to partner with Chris Lucas and Collective Foundation on such an innovative and important program,” says Professor Chris Pakes, deputy vice-chancellor, research and innovation, La Trobe University. “This style of industry partnership leverages the strengths of the university to design learning outcomes that have an immediate, practical application.”
$1.4 million refurb for events hub at Queensland resort
A Gold Coast resort is investing in a $1.4 million refurbishment of its conferencing and events spaces. InterContinental Sanctuary Cove is undergoing a major refurbishment of The Woolshed, the resort’s primary conference and events hub, which will be completed in early 2026.
The major improvements will take in a comprehensive interior refurbishment, including the ballroom and first-floor meeting rooms; updated lighting control systems to support high-production event formats; and new banquet furniture and fittings.
These upgrades will complement the venue’s technology enhancements from 2024, which included the installation of an 18-metre LED screen.
“Queensland continues to strengthen its position as one of Australia’s most compelling destinations for meetings and events,” says Matt Rippon, general manager, InterContinental Sanctuary Cove. “The refreshed Woolshed, complemented by ongoing enhancements across our lagoon precinct and outdoor spaces, allows us to offer exceptional flexibility, whether it’s a conference, an executive retreat or a bespoke corporate gala celebration. This investment ensures we remain a destination where luxury, local connection and operational capability work seamlessly together.”
InterContinental Sanctuary Cove Resort has 15 indoor and outdoor venues, including MacArthur’s Ballroom; The Woolshed; The Fountain Terrace; Lagoon Beach Club, with a new deck area and a one-acre lagoon pool beach; Marina Lawn and its surrounding landscaped gardens; and dining spaces such as The Fireplace.
The 251-room resort spans 4.2 hectares and features two championship golf courses and multiple dining venues.
Marriott named top-five best workplaces worldwide
Marriott International has been named one of the top five World’s Best Workplaces by Great Place to Work and Fortune magazine.
The hotel company says this global recognition highlights its people-first culture and long-term investment in talent.
“We are honoured to once again be named one of the world’s best workplaces,” says Anthony Capuano, president and CEO, Marriott International. “This recognition reflects Marriott’s longstanding commitment to excellence and our people-first culture that continues to be our north star across the company and around the world.
“This year’s recognition is testament to the incredible talent and dedication of our global teams and is a powerful affirmation of the core values we’ve upheld for nearly a century.”
Through innovative programs such as Elevate, one of Marriott’s signature learning initiatives, the company is accelerating career growth and strengthening retention. Associates who participate in the program are twice as likely to experience career growth through a job change within the organisation, and are more than five times more likely to be promoted than those who are yet to take part in the program.
“The World’s Best Workplaces list casts an important spotlight on what employees believe are today’s exceptional workplaces, companies and organisations where they feel trusted, empowered and energised to do their best work,” says Alyson Shontell, editor-in-chief, Fortune
New visitor targets for Northern Territory
In the previous issue of Spice, NSW and Victoria unveiled their respective visitor economy roadmaps, and now the Northern Territory has revealed its seven-year strategy.
The Northern Territory Government has released its Visitor Economy Strategy 2032, which outlines its targets for the next seven years.
Through its newly formed entity, Tourism and Events Northern Territory, the government strategy charts a seven-year path to grow year-round visitation, development, liveability and economic outcomes.
“The NT visitor economy is a key part of the NT economy and lifestyle,” says Northern Territory Minister for Tourism and Hospitality Marie-Clare Boothby. “The NT now leads the nation in economic and population growth, with tourism spending up 13 per cent and total visitors up 19 per cent.
“Our new Visitor Economy Strategy 2032 sets ambitious goals to grow visitor spending from $1.5 billion to $2.2 billion and lift overnight trips from 1.2 million to 1.5 million by 2032, driving year-round visitation, investment and liveability across the NT.
“With two World Heritage-listed national parks and a lifestyle the rest of the nation should envy, the Northern Territory has what Australia and the world is looking for.
Our new visitor economy strategy showcases the Northern Territory as Australia’s best-kept secret, and a must-add destination on every traveller’s itinerary.”
The Northern Territory Visitor Economy Strategy 2032 centres on the five key objectives of securing infrastructure investment that supports a thriving visitor economy; improving connectivity to and within the Northern Territory; investing in people and workforce development; enhancing the global perception of the Northern Territory; and expanding experiences and product offerings.
“The Northern Territory is a place like nowhere else, and our unique character is our competitive strength – this lies at the heart of our strategy,” says Suzana Bishop, CEO, Tourism and Events NT. “The establishment of Tourism and Events NT to drive the strategy also strengthens our ability to coordinate outcomes and market the Northern Territory’s unique assets and events.”
The Northern Territory Visitor Economy Strategy 2032 implementation roadmap will be delivered in March 2026, to get underway with partners in May 2026. n
“The Northern Territory is a place like nowhere else, and our unique character is our competitive strength.”
Five minutes with…
Sid Bhatia, general manager, Moxy Sydney Airport
As Marriott’s first Moxy hotel in Australia, the brand brings fun and convenience to guests travelling through Sydney Airport.
DJ sets, vibrant art, games and buzzing social spaces – Marriott International’s Moxy brand is bringing a fresh vibe to hotel stays. As the company’s first airport hotel Down Under, and the first property for the brand in Australia, Moxy Sydney Airport offers guests something different under the management of Sid Bhatia.
What has been your career journey so far?
I’ve been fortunate to work across several hotels in Australia and New Zealand in operational and senior leadership roles. Each property has taught me something different about people, performance and pace.
Before joining Moxy Sydney Airport, I was general manager at Vibe Hotel Gold Coast, which I moved to after Darwin, where I led properties as a multi-site general manager. During the past 12 years, I have served as general manager across seven hotels in the ANZP region. Every move taught me something new about people, culture and performance.
The highlight of my career has been watching team members grow into confident, capable leaders. Creating pathways for people, supporting their development and seeing them step into bigger roles is incredibly rewarding.
What is your hotel management style and what lessons have you learnt along the way?
My style is hands-on, people-first and focused on momentum. I believe in leading with energy, clarity and consistency.
The biggest lesson I’ve learned is that if you invest in your team’s development, culture and wellbeing, it shows in every guest interaction. Hospitality is a human business. The numbers follow when your people feel supported, empowered and own what they do.
What makes Moxy Sydney Airport unique?
Moxy brings a fresh, playful energy to the airport hotel landscape. It is social, vibrant and deliberately different. From the moment you check in at the bar, the experience is designed to be engaging rather than transactional.
We are Marriott’s first airport hotel in Australia so we’ve built a product that’s fun, modern, flexible and incredibly convenient for guests on the move. We want the lobby to feel alive, comfortable and social. Whether someone is travelling solo, working remotely or meeting friends, the mood is upbeat and positive. It sets the tone for the whole stay.
Is the fun a strategy to differentiate from other business hotels?
Definitely. Business travel has changed and travellers today expect more than a room and a desk. They want personality, connection and a sense of place. Moxy Sydney Airport is designed so guests can transition between work and play. It’s a business hotel that refuses to behave like a business hotel.
The DJ sets, games, playful art, flexible work zones and boardrooms filled with natural light are not just fun touches, they are part of a deliberate strategy to make the hotel feel alive and to remove the formality that comes with traditional business hotels. When people are relaxed and energised, they engage more openly, collaborate better and enjoy their stay more.
Why is the standard of airport hotels in Australia rising sharply?
Travellers today expect lifestyle design, great food and beverage, quality amenities and seamless service, no matter where they stay. Airport hotels used to be seen purely as functional, but that mindset has changed. They are now becoming social hubs, meeting points and convenient short-stay destinations.
Another major factor is city growth. In places such as Sydney, travelling from the airport to the CBD can be time-consuming, especially during peak periods. Many guests prefer the convenience of staying close to the airport rather than navigating the city’s expanding footprint.
Airport hotels give travellers the flexibility to manage irregular flight times, reduce transit stress and maximise rest time. Being close to the terminals means guests spend less time in transport and more time relaxing or preparing for their trip.
Many airport precincts are also evolving into business districts with offices, dining and services, making them more attractive than ever. For many travellers, staying at an airport hotel provides a quieter, more streamlined experience.
“It’s a business hotel that refuses to behave like a business hotel.”
What is Moxy’s philosophy on its business offerings such as meeting spaces and accommodation?
Our philosophy is straightforward. We want to make the experience easy, enjoyable and useful for guests who are working, meeting or travelling through the airport precinct.
The meeting spaces are designed to spark creativity. Teams can come in, feel comfortable and get work done without the stiffness that sometimes comes with traditional boardrooms. Our accommodation is modern, efficient and intentionally uncluttered so guests can settle in quickly.
The public spaces play a big role, too. The lobby, bar and co-working areas encourage connection and movement. Guests can meet, work, relax or socialise in the same environment. Our approach is to give people everything they need to be effective and comfortable, while offering personality and playfulness. n
A meeting space to spark creativity.
A different feel to traditional boardrooms.
Vibrant public spaces at Moxy Sydney Airport.
The dynamic bar and lobby at Moxy Sydney Airport.
Melbourne’s newest destination hotel blends design, hospitality and business to create a welcoming environment where creativity, collaboration and engagement flourish.
Beyond the boardroom:
Immersive experiences at Hannah St Hotel
In 2026, the third-space ethos is defining how meetings and events are experienced.
Traditionally, business gatherings were confined to boardrooms or formal conference halls, but today’s delegates crave environments that blur the lines between work and leisure.
Third-spaces – informal, social zones that sit between home and office – are being integrated into hotels and venues to foster creativity, collaboration and connection. Think vibrant lobby lounges, co-working spaces and outdoor terraces designed for networking without the rigidity of a traditional set-up.
This trend is gaining momentum as event planners seek spaces that deliver flexibility and authenticity, and Melbourne’s newest destination hotel, Hannah St Hotel, is wholeheartedly embracing the shift.
The hotel offers beautifully designed multifunctional spaces that encourage authentic engagement and are custom designed for modern MICE events where experience matters as much as outcomes.
“These spaces are designed to move beyond the rigidity of traditional meeting rooms, offering flexible, inspiring settings where collaboration feels natural and creativity thrives,” says Peter Minatsis, general manager, Hannah St Hotel.
Central and connected
Arrive at Hannah St Hotel and you’re greeted by a confident splash of colour. Striking coloured circles punctuate the undercroft – opposite the front entry and under the Kings Way spaghetti junction – setting the tone for what’s to come.
Inside, every space speaks the same visual language – a palette that takes its cues from Le Corbusier’s iconic 1930s colour theory, where hues harmonise with architectural form.
Powder-blue banquettes invite you to linger; maroon is the new black, and there’s an unapologetic pop of pink on arrival – bold gestures that signal you’ve entered somewhere distinctly different.
Perfectly positioned in Melbourne’s vibrant arts precinct, Hannah St Hotel is surrounded by galleries, theatres and cultural landmarks that define the city’s creative spirit, and it is just a stone’s throw from Melbourne Convention and Exhibition Centre.
Every detail of the 188-room hotel reflects an inherently Melbourne aesthetic – architectural lines inspired by Southbank’s origin, interiors layered with local craftsmanship and playful motifs that celebrate its urban edge.
“These spaces are designed to move beyond the rigidity of traditional meeting rooms, offering flexible, inspiring settings where collaboration feels natural and creativity thrives.”
– Peter Minatsis, general manager, Hannah St Hotel.
At its heart, Hannah St is a destination hotel where art, culture and hospitality converge, offering guests an experience that feels unmistakably Melbourne.
The hotel’s interior designer, David Flack, describes it as a neighbourhood hotel – one that knits into the community and offers something new and invigorating for Southbank.
“The site and surroundings are reminiscent of New York’s Meatpacking District or Bermondsey in London,” he says. “It’s a neighbourhood ready for renewal and growth; a nexus to the surrounding suburbs of South Melbourne, Albert Park, all parts of the CBD, St Kilda and the arts district – you can walk anywhere.”
Spaces that feel human and engaging
There’s little doubt Flack and his team have captured the spirit of the location in their design.
“Melbourne thrives on the fringe,” he says. “It’s the kind of city where creativity happens in the laneways, clubs and dive bars – and Hannah St Hotel taps into that energy.
“We wanted to create a building that feels like it’s always been here; something that’s part grand hotel, part underground bar and part cultural clubhouse with spaces that feel layered and nostalgic, but completely of now.”
Hannah St Hotel provides space where guests can work, write, play music, meet friends and colleagues, or just check in and chill out after a day’s work.
“Our spaces are curated for connection and celebration – think long, languid lunches or intimate dinner parties framed by considered design and layered textures,” says Minatsis. “Here, every detail invites conversation, creating an atmosphere that feels effortless, yet elevated.”
Tucked away and quietly composed, two Bridge Meeting Rooms bring the spirit of a refined studio or private study – meetings spaces where ideas settle and conversations deepen. There’s an intimacy to the scale; a quiet confidence in the palette, and a sense of retreat that encourages focus without formality.
Hospitality experiences are powered by The Mulberry Group – the creative minds behind Melbourne establishments Higher Ground, Top Paddock and, more recently, Hazel. This food and beverage partnership delivers more than dining; it helps create third-spaces where delegates can connect, recharge and experience Melbourne’s culinary culture in authentic, sustainable ways. →
From left: Peter Minatsis, general manager, Hannah St Hotel; Shahnaz Bakhshay, global sales officer, TFE Hotels; Nathan Toleman, CEO, The Mulberry Group. Photo: Kristoffer Paulsen.
The Carriage Lounge at Hannah St Hotel. Photo: Anson Smart.
The hotel offers flexible environments for networking, private events and social gatherings across four distinct venues:
• Bar Hannah: The vibrant heart of the hotel, flowing from morning coffee to evening cocktails on the lobby level.
• Carriage Lounge: An intimate setting for networking, private meetings, breakouts or casual catch-ups.
• Coupette Corner Bistro & Bar: A European-inspired bistro reimagined through a contemporary Melbourne lens, which is perfect for stylish group dining.
• The Terrace Lounge: A dynamic indoor-outdoor space with panoramic sundown and city views, capable of hosting up to 200 guests cocktail-style for launches, networking events and rooftop celebrations.
According to Flack, the food and beverage and public spaces are about creating something that feels it has a sense of permanence, as if it has been there for decades.
“The minute you walk in, it feels confident and welcoming, and the interiors reflect a journey of depth and robustness, are bold with colour and texture, with hints of unexpected colours such as celery green glossy ceilings, through to the caramel carriage lounge and corridors of the guest rooms with China red ceilings and swathes of Yves Klein blue that unexpectedly engulf you.”
Bar Hannah and Carriage Lounge take their cues from Milan’s modernist bars as places to pause between moments. Because Melbourne runs on coffee, Hannah St Coffee at street level keeps conference delegates energised with locally roasted brews from Square One Coffee.
For people who need a formal setting to knuckle down, the hotel offers dedicated co-working spaces and even a dedicated podcast room. →
Bridge Room style and comfort.
Spaciousness in The Terrace Lounge.
Bridge Rooms can transform into private dining spaces.
Effortless and elevated Experience-led and designed for today’s delegates, Hannah St Hotel is committed to catering to teams seeking dynamic third-spaces and immersive experiences that spark connection.
“My team has curated a number of customisable group experiences, which we believe will appeal to creative audiences and groups seeking to do things a little differently,” says Minatsis.
Tailored day packages that balance productivity and wellbeing start from $105 per person for a half-day and $120 per person for full-day options, all inclusive. Importantly, experiences go beyond the standard meeting offering by integrating design, art, music and cultural experiences with networking opportunities.
Event planners can elevate their events with curated add-ons such as plated lunches, guided stretch or meditation sessions, and health-focused extras such as yoga, smoothies and protein boosts.
“As Melbourne’s newest destination for meetings and events, Hannah St Hotel isn’t just offering rooms to meet – it’s creating experiences that blur the lines between work, culture and connection,” says Minatsis.
“With design-led environments, curated wellness and authentic hospitality powered by The Mulberry Group, Hannah St Hotel is bringing a bold new flavour to the MICE market in 2026. For planners and delegates, it’s more than a venue; it’s a third-space where ideas thrive and experiences linger long after the day is done.” n
“We wanted to create a building that feels like it’s always been here; something that’s part grand hotel, part underground bar and part cultural clubhouse with spaces that feel layered and nostalgic, but completely of now.”
– David Flack, Flack Studio.
Relax in a Skyline Corner Suite.
Hannah St Hotel’s stunning indoor pool.
Photos: Anson Smart.
Converging in Melbourne for AIME 2026
The Asia Pacific Incentives and Meetings Event returns to Melbourne this February, and the AIME Ideas Academy on the Floor presented by Spice is back at the trade show for two days of thought leadership and expert insights from across the events sector, writes Gavin Dennett
The Asia Pacific Incentives and Meetings Event (AIME) returns to Melbourne Convention and Exhibition Centre (MCEC) in February 2026, where the business events industry will come together for three days of knowledge sharing and connection.
AIME 2026 promises to be the biggest and best edition yet, with more than 16,500 square metres across 11 bays of MCEC to accommodate more than 700 exhibitors, 700 hosted buyers and in excess of 20,000 pre-scheduled appointments.
More than 4500 people are expected to attend AIME 2026, which includes the Knowledge Monday program on 9 February and the trade show from 10-11 February. For the third year, Spice is presenting the Ideas Academy on the Floor during the two-day trade show.
The two days will comprise 10 sessions of panel discussions and keynote presentations covering a range of industry themes including public affairs, digital marketing, risk management, events storytelling, successful event strategies, event design, recruitment, leadership and workplace culture.
Simon Cooper returns to MC the program and will moderate several panels, along with guest moderators for some sessions.
AIME’s Knowledge Monday program has the theme of “Expertise Matters!” and will celebrate the credibility, clarity and strategic influence of professionals across the business events sector. Leading the program will be performance and leadership coach Dan Haesler, behavioural scientist and futurist
Milo Wilkinson, and entrepreneur and author Kristina Karlsson.
This trio of keynote speakers will explore the art and science of expertise, from mindset and behaviour to resilience, reinvention and human connection.
Curated by AIME in collaboration with BEAMexperience founder El Kwang and guided by an advisory committee of respected industry leaders, AIME Knowledge Monday will feature keynote presentations and 22 breakout sessions.
Attendees can select breakout sessions across two 60-minute streams, each designed to deepen expertise across five core content categories of business strategy and leadership; event management and experience design; technology, AI and data; humanity, talent and skills development; and sustainability and legacy.
Topics span the spectrum of contemporary industry priorities, including navigating AI-enhanced environments; designing for authentic human engagement; elevating leadership effectiveness; creating legacydriven event strategies; mastering chaos with confidence; and transforming creativity into measurable commercial outcomes.
“We are thrilled to welcome an extraordinary group of keynote presenters and breakout speakers who bring deep expertise, fresh ideas and real-world experience to the program,” says Silke Calder, event director of AIME.
“Their collective insights will challenge, uplift and equip our community with practical tools to lead with confidence and clarity in the year ahead.”
“We are thrilled to welcome an extraordinary group of keynote presenters and breakout speakers who bring deep expertise, fresh ideas and real-world experience to the program.”
2026 AIME Ideas Academy on the Floor presented by Spice
Tuesday 10 February
9.30am-10.15am
Storytelling and emotion: Turning ideas and concepts into unforgettable moments
Events are more than moments on a stage – they’re powerful brand stories that move audiences and markets. This session explores how creative storytelling, brand alignment and cultural context can transform an event into a meaningful shared experience.
• Derrin Brown, CEO, Australian Events Industry Collective.
• Janette Beedell, owner and events director, TPM Events.
11.20am-12.05pm
The split-screen generation: Why event content needs a complete rethink
Modern event delegates don’t just want education, they crave entertainment, inspiration and connection – all delivered in a way that keeps them focused and engaged. In this keynote session, Serena Varendorff, managing director of workplace learning company Molto Bene, will demonstrate how to create immersive impact experiences that turn passive participants into passionate advocates for your events.
• Serena Varendorff, managing director, Molto Bene.
12.15pm-1pm
Managing public affairs and championing earned media for the events sector
In the business events industry, managing public affairs involves a strategic approach to building and maintaining relationships with stakeholders and the community. From working with media and public engagement, to crisis management and corporate social responsibility, three communications experts reveal strategies to harness effective industry relationships, influence decision makers and advance organisational interests.
• LJ Loch, head of media and external affairs, Franchise Council of Australia.
• Nicole Tingey, director, Clockwise Consulting.
• Gaynor Reid, CEO, Catalyst Communications.
• Moderated by Spice editor Gavin Dennett
2.15pm-3pm
Events that dazzle: Proven principles and strategies for triumphant events
Three senior events professionals reveal the latest trends and design principles that are taking events to a new level. From tailored programs and data analytics to bespoke offerings and interactive elements that delight the senses, these experts offer invaluable insight into the keys to modern events excellence.
• Natalie Le, owner and CEO, The Event Room.
• Jade Pearce, managing director, GCEM.
• Hayley Lemon, client experience manager, Encore Event Technologies. →
Hayley Lemon
Karan White
Karen Kirton
Bonnie Hamilton Derrin Brown
Sally Porteous
Sam Tooley
Natalie Le
3.15pm-4pm
Using AI tools to leverage expertise, support event logistics and harness creativity
While artificial intelligence has become an essential tool for event planners, some professionals don’t know where or how to start using it. In this demonstration session, event strategist and experience designer Sally Porteous, owner of events production company Red Lanyard, will showcase how she uses AI in her event planning process.
• Sally Porteous, owner, Red Lanyard.
Wednesday 11 February
9.30am-10.15am
Digital marketing for the events and incentive travel industry
Discover how to develop and implement integrated digital marketing strategies to drive traffic and get your event or destination noticed, with three experts who specialise in strategy and business and brand development.
Cultivating exceptional workplace culture to attract top talent
Strong workplace culture improves business performance and creates an environment that fosters engagement and attracts top talent. In this keynote session, Karen Kirton, managing director, Amplify HR, will outline the strategies to help design flexible workplaces that encourage trust and accountability, and create leaders of tomorrow.
• Karen Kirton, managing director, Amplify HR.
12.15pm-1pm
Managing risk: Strategies for running safe and stress-free events
From risk assessment and training to contingency planning and communication, three events industry professionals deep dive into the essential processes for running safe and efficient events.
• Sarah Markey-Hamm, CEO, ICMS.
• Simon Lomas, group operations manager, Spectapular Events.
• Simone Taube, senior sales manager, Centrepiece at Melbourne Park
• Moderated by Kealan Coleman, business development director, AV1.
“For the third year, Spice is presenting the AIME Ideas Academy on the Floor during the two-day trade show.”
2.15pm-3pm
Visionary leadership: Harnessing event recruitment and fulfilling team potential
Three experienced events sector leaders outline how talent identification and smart recruitment is shaping teams for success, addressing the skills shortage and producing a new wave of events industry professionals.
• Oliver Sheer, strategic director, Be Challenged.
• Sam Tooley, stakeholder engagement manager, tourism, Service and Creative Skills Australia.
3.15pm-4pm
The power of pause: Keeping conference delegates focused and inspired
Maintaining delegate engagement at conferences is a balancing act of inspiring content with enough breathing space for guests to digest information and not feel overloaded.
In this keynote, Belinda Meredith, business development manager at Outstanding Displays, outlines event design strategies to keep delegates focused and present.
• Belinda Meredith, business development manager, Outstanding Displays. n
Fresh perspectives, new ideas
BEDA business events marketing executive Kseniia Kuznetsova is a rising star of our industry, who is leading the way for next-gen talent in the MICE sector, writes Gavin Dennett.
In the first instalment of a new regular feature in Spice, we shine a spotlight on the emerging talent in business events who are helping shape the industry of tomorrow.
Meet Kseniia Kuznetsova, marketing executive, business events, at Brisbane Economic Development Agency (BEDA), and member of the Emerging Leaders Council at Australian Business Events Association (ABEA).
How
did you first get involved in business events?
I first got a glimpse of business events through my work in hotel marketing, where I gained exposure to the MICE sector. That experience sparked my interest in the broader business events industry and the impact it can have on destinations, communities and industries.
I realised this is an area where I can combine my passion for people, strategy and creating meaningful experiences. I’ve always wanted to work for a destination, helping to showcase a city’s potential and delivering events that leave a lasting impression. This led me to Brisbane Economic Development Agency (BEDA), the convention bureau for Brisbane.
Is BEDA your first role in the industry?
Yes, I joined BEDA two years ago, which has been my first dedicated role in the business events sector. Prior to that, my experience in hotel marketing across Fiji, Samoa and Australia gave me a strong MICE foundation, particularly in promotions, communications and understanding client needs.
At BEDA, I’ve been able to pivot into destination marketing and business events strategy – developing campaigns, content and initiatives that influence organisers to choose Brisbane. This is rewarding because I get to help the city shine on the global stage.
Who have been your mentors in the industry and what are some of the main principles they have taught you?
I’ve been fortunate to have mentors within BEDA and across the broader industry through the Australian Business Events Association. They’ve emphasised the importance of curiosity, collaboration and integrity, and have shown me how connected and supportive this industry is.
I’ve learned that building genuine, lasting relationships and nurturing your network is key, and that clear, thoughtful communication can make all the difference in fostering these connections.
What do you enjoy the most about working in business events?
For me, it’s all about people and the sense of belonging. Brisbane is an extraordinary city – warm, welcoming and the first place where I truly felt at home after leaving Ukraine a few years ago. I’m incredibly proud to promote it as a destination for business events.
Working in this industry is all about connecting with people, and I’m fortunate to be surrounded by an amazing team at BEDA, where we support and inspire each other every day. I love the variety in my role, and the chance to bring people together, showcase Brisbane, and contribute to industries that drive innovation and growth.
What
exciting projects have you worked on?
I enjoy working with national and international media partners, running LinkedIn campaigns and supporting our business events team with business development. What I find especially rewarding are projects where the impact is tangible and long-term, such as promoting the
Lord Mayor’s Convention Trailblazer Grant, which gives Brisbane researchers the chance to attend international conferences, or developing case studies that highlight the success of events such as Nu Skin Incentive, Australian Tourism Exchange and the Brisbane Truck Show. These projects change lives, strengthen industries and make a meaningful difference.
What are your long-term career ambitions?
I want to continue developing my strategic expertise in business events while helping Brisbane shine as a premium global destination. With the lead-up to the 2032 Olympics, the city is rising and there’s no place I’d rather be. I’m also passionate about making the industry even more collaborative, bridging the workplace generation gap, and mentoring emerging talent.
What have you learned from other young talent in the events industry?
I’ve learned the future of our industry lies in fresh perspectives and reverse mentorship. I encourage everyone to have a mentor who is in their 20s – the insight, creativity and new ways of thinking are eye-opening. I love learning from people who are younger than me, sharing ideas and bringing fresh perspectives into the industry. These exchanges challenge the status quo, spark innovation and create a strong network of peers I know I’ll collaborate with throughout my career.
How have you become involved in the ABEA Emerging Leaders program?
I first heard about the program through an ABEA webinar, and I’m now proud to be part of the ABEA Emerging Leaders Council. It’s been an incredible platform to connect with next-gen talent across the country, exchange ideas and learn from one another. I strongly encourage anyone new to the industry to get involved and explore the opportunities it offers.
Do you feel the input of young professionals is valued enough in the sector?
Progress is being made, but not enough yet. Years of experience still often gets confused with expertise, even though the industry is changing faster than ever. Young professionals bring fresh energy, digital fluency and a deep understanding of how people want to connect.
When they are listened to, they help futureproof the industry. Supporting their ideas and willingness to experiment fosters cross-generational collaboration and ensures the sector stays relevant, innovative and adaptable.
How important is creating a supportive work environment where different generations of workers collaborate and share ideas?
Diversity across teams and generations makes workplaces and communities stronger, more creative and more resilient. In a supportive environment, we all thrive and lift the industry together. Despite differences in age, nationality or background, what unites us is a shared passion for business events and for bringing people together to make the industry better.
What advice do you have for any young person considering a career in business events?
Be curious and proactive – treat every opportunity as a chance to learn. Use LinkedIn to connect with peers, tap into free resources from ABEA and other industry organisations, and find a mentor who can guide you. Build strong relationships, ask questions and don’t be afraid to share your ideas. Talk to people who have been in the field and learn from their experiences. Business events is a dynamic, rewarding sector and the more you put in, the more you’ll gain professionally and personally. n
The ABEA Emerging Leaders for 2025.
Kseniia Kuznetsova with Spice editor Gavin Dennett at the 2025 ABEA Conference.
Events tendering
Tendering for event management contracts
Tendering for events contracts is a competitive process, but avoiding pitfalls and navigating obstacles is key to success, writes Jason Cooney, director of The Tender Team, a bid and tender writing consultancy helping event management stakeholders win contracts.
The Australian events industry thrives on creativity, logistics and flair. Yet when it comes to securing public sector, local council and corporate contracts via a competitive tender process, compliance and a well-structured and comprehensive response to important win themes is key.
Let’s explore some of the common challenges and pitfalls businesses in the events industry encounter, and how to overcome them to ensure you submit a compelling bid.
Vague scope interpretation and non-compliance
A common mistake is treating the request-for-tender (RFT) document as merely a suggestion, resulting in a non-compliant or poorly aligned proposal.
Many events businesses and other industry stakeholders are eager to impress with innovative concepts. However, they often fail to address fundamental requirements explicitly. This is a deal breaker, particularly for local, state and federal government tenders, but increasingly in the private sector, too. They simply can’t award you marks if you haven’t provided a well-structured and compliant response.
Strategies to overcome this include:
• Creating an RFT matrix: Create a compliance matrix (a simple spreadsheet is perfectly fine) with columns for each RFT clause, your response and if you comply or not (yes/no). This forces you to address every mandatory point, from insurance levels to specific technical requirements (for example, Australian standards for temporary structures). It is annoying and a bit of a hassle, and it won’t win you the tender, either, however it will help ensure you aren’t disqualified from the tender process.
• Focus on the core objective of the project or bid: Before adding the wow factor, ensure you have clearly demonstrated how you will achieve the buyer’s core objective. For a council event, the objective may not be “to have a concert”, but “to increase community engagement by 20 per cent among the 18-25 demographic”. Your proposal must speak to that metric specifically, as well as the metric or idea you wish to put forward. It doesn’t mean you don’t put forward your innovative ideas, however you need to ensure they align with, and support, the stated objective of the client.
“Public sector buyers take a formalised approach to the procurement process and are generally highly risk-averse.”
Photo:
Underestimating risk, governance and compliance
Public sector buyers – the Federal Government, state governments or local councils – take a formalised approach to the procurement process and are generally highly risk-averse. They are buying certainty, security and governance as much as they are buying an event or event-related services. They generally prefer to support local or statebased businesses. Many bids fail to score well because they don’t get the balance right between detailing a creative solution and demonstrating operational, procedural and administration capacity.
Strategies to overcome this include:
• Putting forward a thorough risk management plan: It’s easy to cut and paste a generic risk matrix into each bid. However, the risk matrix is an excellent opportunity to show insight into the requirements and contract, and to demonstrate you have the appropriate systems and processes in place to deliver. For example, you should detail event-specific risks – such as extreme Australian weather protocols, site security, crowd management plans and equipment failure – and provide clear, documented mitigation strategies. For example, for a staging contractor, this means detailing WHS policies and adherence to the Safe Work Australia framework. Many businesses – particularly government departments – put a large focus on risk management and want to see you have thought through the project and identified any associated risks.
• Robust policy evidence: Ensure all your critical policies are current, relevant and easily referenced. These may include a WHS/OHS management plan; environmental/sustainability plan (critical for modern tenders); and public liability and professional indemnity insurance
“Ensure all your critical policies are current, relevant and easily referenced.”
(check the required monetary limits against the RFT). It’s important to tailor these policies to the opportunity, and members of the procurement team generally expect a tailored document.
• Quality assurance (QA): Describe your processes for quality checking deliverables – from pre-event soundchecks for an AV provider to supplier selection for a caterer. This assures the client of a professional and reliable outcome. You should ensure if you are ISO certified, or if you purchase a generic quality management system, it is tailored to your industry and operations.
Failing to localise
When tendering for a local council or state government contract in Australia, a generic, onesize-fits-all proposal is almost a guaranteed loss. You must localise your bid. You can do this by:
• Demonstrating your knowledge of the region or local area: Research any of the council’s relevant plans, economic development goals and recent council news. If the council is focused on revitalising its CBD, your proposal for a festival must explicitly show how it drives foot traffic and supports CBD businesses. Either way, ensure you integrate or reference the plans into your bid. →
• Detail how your proposal will provide a local economic benefit: This is non-negotiable for public sector bids. Some ways to demonstrate local benefits include:
→ Subcontracting: Detailing any local subcontractors you will engage. For example, engaging any local staging crews, security firms, caterers and AV technicians. Listing these in your bid shows you have put in the hard work and identified potential subcontractors.
→ Employment: Commit to hiring residents from the local government area or state. It’s important to put a number on this, talk about any percentage of your workforce that is currently locally based, and show you are serious about hiring locally. That means speaking with local recruiters and labour hire firms, depending on your product or service, and detailing these in your bid.
→ Sustainability: Mention how you will engage local waste management services or source products such as food and beverages regionally.
“Detail how your proposal will provide a local economic benefit. This is non-negotiable for public sector bids.”
Failing to deliver real value
You need integrated win themes that put forward a real value proposition to win a bid or tender. Simply putting forward a compliant response and a creative solution is sometimes not sufficient. To do this you should:
• Streamline your messaging and adopt a simple structure: Procurement managers score hundreds of documents. Break up your writing with headings, subheadings and bullet points to make it easy to read and focus on your win themes and key selling points.
• Explain your pricing and how you will deliver value: If you have a more expensive solution, you will need to explain how this will benefit the client and justify it. The same applies to a cheaper solution. Some government and private sector clients are suspicious of bidders with lower pricing. You need to use the opportunity in your bid or tender to explain how you are able to deliver lower pricing while still maintaining quality.
Tailor your bid to win
By moving beyond the creative deliverable – what is generally considered “the fun stuff” – and focusing on the underlying pillars of compliance, risk assurance, commercial structure and deep localisation, you can transform your tendering approach from a creative showcase into a professional, high-converting commercial tool to secure more government and private sector contracts. n
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Collaboration isn’t just talking, it’s a relationship
Business events collaboration is more than words and meetings, it’s a symbiotic relationship of shared intent and purpose, writes leadership expert Nigel Collin
Collaboration has become a buzzword lately. In meeting rooms, boardrooms, cafes and in online meetings, people are singing its praises. You’ll hear, “We need to collaborate and work together better,” but here is the thing: you can attend 10 meetings and still not collaborate.
Collaboration is not just about talking, it is about knowledge flowing freely, where challenges and concerns are shared openly, and decisions reflect everyone’s reality. It helps us think and act as a team, not a group of teams working together.
Collaboration is built on trust, transparency and the willingness to understand the world through each other’s eyes – it is where co-designing begins.
Let me take you back to the 1950s, when major disruption happened in the film industry due to the
arrival of television. The film business was up in arms and it became an us-versus-them scenario where film and television were seen as separate tribes.
Enter a very clever gentleman named Walt Disney, who didn’t treat this new tribe as a rival; instead, he saw them as partners with shared outcomes. At the time, he needed to fund his new Disneyland venture and television needed specific content. The Wonderful World of Disney was born, and TV got weekly content, while Disney gained reach and funding for Disneyland.
Two tribes developed understanding and benefitted from each other – this is collaboration, where people are aligned, knowledge is shared and everyone is invested.
“Collaboration is not just about talking, it is about knowledge flowing freely, where challenges and concerns are shared openly.”
The business events sector naturally forms tribes – venues, suppliers, producers and bureaus – because specialisation matters. Each tribe has different challenges, insights and knowledge and each tribe understands those better than anyone else, which is a strength.
However, what if we start thinking of collaboration as a relationship? One where we have shared intent and purpose, and one where we listen and understand each other, not from our perspective, but from theirs.
Here are four practical ways to collaborate:
• Be clear up front: If true collaboration is working together and understanding each other, it’s important to be clear what the relationship is and what the common goals and challenges are.
• Go for ownership, not buy-in: We hear and use the term “buy-in” a lot, but it can be forced onto someone. On the other hand, ownership must be taken. You take ownership because you want to, not because you have to. Involve people early, be open to sharing challenges, not just outcomes, and listen well.
Collaboration works best when everyone takes ownership because it means you have skin in the game, which is more valuable, productive and powerful than just buying in.
• Actively listen: This is a big one. If you want people to take ownership and collaborate, you need to listen. Not passively and not just to the words, but the meaning behind the words. You need to be curious and ask questions.
• Put yourself in their shoes: This is the biggest one of all. We see things from our own perspective and from our own experiences. This means when we collaborate, there is a risk of seeing and hearing what the other person is saying from our perspective and not theirs. We need to be empathetic and try to put ourselves into the shoes and mindset of others. When knowledge flows and perspectives are shared, friction drops, creativity rises and relationships strengthen. That means better delivery, better productivity and better outcomes. As an industry, we perform best when we keep specialisation but understand the challenges, benefits and perspectives of others to truly collaborate and co-design. n
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Thinking about making the move from events manager to events consultant? Experienced events producer, consultant and author Ness Heckscher explains why now is your moment.
CROSSING THE DIVIDE:
Making
the move to events consultancy
The Australian events industry is going through a significant shift right now. Senior event professionals are walking away from traditional roles and building consulting practices instead – and they’re doing it successfully.
If you’ve been thinking about making this move, you’re not alone. The question isn’t whether consulting is viable; it’s whether you’re ready to make the leap, and how to do it in a way that actually works in the Australian market.
Why consulting works in Australia
Australia’s events industry is smaller and more relationship-driven than the US or UK markets, and that’s an advantage. Corporate clients increasingly prefer hiring specialist advisors for specific projects rather than keeping large in-house teams. They want strategic input without the overheads.
The consultants who are thriving aren’t trying to replace full-service agencies; they’re offering something different, such as deep expertise in a specific area, delivered flexibly. Maybe you’re the hybrid events specialist, or the person who can turn a three-day conference into an unforgettable experience, or you understand sponsorship activation better than anyone else in the room.
The Australian market rewards specialists who can deliver real value without the agency mark-up. If you’ve got solid experience and a reputation people trust, you’ve already got what you need to start.
Are you actually ready?
Not everyone should make this shift, and that is fine. Consulting works best if you can honestly say yes to most of these questions:
• Do you have established relationships in the industry?
• Can people vouch for your work?
• Are you comfortable having difficult conversations about budgets and expectations?
• Can you handle the financial uncertainty of irregular income, at least initially?
If you’re early in your career or you thrive on the structure of a full-time role, stick with that. There is no shame in preferring employment. But if you’re tired of office politics, you want control over your schedule, and you’re ready to be paid for your thinking rather than just your execution, consulting might be your next chapter.
The people who transition successfully usually have enough runs on the board that they can solve problems quickly and command respect from clients. You know when you’re ready because people are already asking for your advice.
What to charge
This is where most people get stuck. Australian consultants typically charge anywhere from $800 to $2500 per day, depending on expertise and the type of work. A specialist in venue sourcing might be at
“The people who transition successfully usually have enough runs on the board that they can solve problems quickly and command respect from clients.”
the lower end. A strategic adviser helping a corporate client rethink their entire events program? Easily more than $2000 per day. Don’t start by thinking “what would I accept?” Start with “what is the value of solving this problem for the client?” If you can save them $50,000 in vendor costs or help them avoid a reputational disaster, your $2000 day rate looks like a bargain. Project fees work differently. You might charge $8000 to $15,000 for developing an event strategy, or more than $20,000 for a full program design. The key is to price on value and outcomes, not hours.
And here is the part nobody tells you: Australian clients expect you to be confident about your pricing. If you apologise for your rates or offer discounts before they even ask, you’ve just told them you don’t believe in your own value.
Building your network
Appearing at AIME in Melbourne is non-negotiable. If you’re serious about consulting in the Australian market, you need to be visible at the major industry events. Not as an attendee hiding in the corner, but as someone who shows up, contributes to conversations and reminds people you exist.
Join relevant industry associations such as Australian Business Events Association, your statebased groups, and international bodies such as Meeting Professionals International, which all provide access to the exact people who hire consultants. →
Events consultancy
Don’t just join and disappear – turn up to events, offer to speak on panels, write comments on LinkedIn posts, and be helpful without expecting anything in return.
LinkedIn is particularly important in Australia because our market is small enough that everyone is watching. If you’re regularly sharing thoughtful insights about the industry, people will remember you when they need help.
Most of your early clients will come from your existing network – the event manager who used to work with you and now needs advice on her first major conference, or the supplier who knows you’re brilliant at stakeholder management and has a client who needs that exact skill. Don’t underestimate the value of simply letting people know you’re available.
Your first steps
Start by testing the waters while you’re still employed. Pick up a small project on the side, charge a modest fee, and see how it feels to be responsible for the outcome without the safety net of a salary.
But here is the smarter approach – let people know you’re considering consulting. Not in a desperate “I’m looking for work” way, but in casual conversations such as, “I’m thinking about going out on my own next year,” or, “I’m exploring consulting opportunities”. You’d be surprised how often someone will say, “Actually, we’ve been looking for someone who can help with ‘x’.”
That is exactly how many successful transitions happen. Someone approaches you with work while you’re still employed, you take on the project, it goes well, and suddenly you’ve got a pipeline building before you’ve even left your job. Don’t wait until after you leave to start those conversations.
Spend your evenings and weekends setting up the infrastructure – your ABN, insurance, contract templates and invoicing system – so when opportunities come up, you’re ready to say yes.
The goal is to have a project or retainer confirmed before you hand in your notice, not after.
That three-to-six months of savings everyone talks about? It’s not there because you won’t have work. It’s there to cover the gap between doing the work and actually getting paid. Client payment cycles can be 30-90 days and you need to survive that lag.
Smart consultants negotiate payment terms that help with cash flow from day one. Ask for 50 per cent upfront before you start, with the balance on completion. On your first few projects, this does two things: it gives you working capital, and it proves the client is serious. If someone won’t pay a deposit, that’s a red flag you don’t want to ignore.
Get clear on what you’re actually offering. “I’m an events consultant” is too vague; “I help associations design member engagement strategies through events” is much better. Specificity makes it easier for people to refer you.
“LinkedIn is particularly important in Australia because our market is small enough that everyone is watching.”
Most importantly, be realistic about what you’re walking into. Some months will be brilliant, while others will be terrifyingly quiet. But if you’ve got work confirmed before you resign, if you’ve negotiated sensible payment terms, and if you’ve built a financial buffer, you’re not going in cold – you’re making a calculated move with your eyes open.
If you can handle that uncertainty and you’re genuinely good at what you do, consulting in Australia offers something rare: the chance to be paid well for expertise you’ve spent years developing, on your own terms.
The opportunity is there. The question is whether you’re ready to take it. n
Ness Heckscher is the author of The Midlife Transformation Series, including The Event Consultant’s Playbook, which helps experienced professionals transition from delivery roles to successful consulting practices. You can view it at rb.gy/8cmlpq or visit nessheckscher.com.
creating moments of since 2004 impact
In the heart of Perth’s CBD, just steps from Elizabeth Quay, PCEC is the canvas to spark ideas, shape decisions, connect, collaborate and celebrate; where every moment creates lasting impact. As WA’s largest convention centre, we deliver world-class versatility, technical excellence, and exceptional customer experiences.
Create your moment of impact with Perth Convention and Exhibition Centre.
2026 EVENT TRENDS
As the events landscape continues to evolve with technological transformations, shifting attendee expectations and changes in how we digest information, meaningful connection is becoming increasingly crucial for memorable experiences that live long in the memory. As we dive into 2026, the events playbook is focusing on less spectacle and more substance in the year ahead, writes Matthew Sainsbury.
With 2026 upon us, budgets remain tight, event audiences are more discerning than ever, and the technologies promising transformation continue to multiply. The consensus across industry leaders is that a successful event in this environment will come down to those who are able to prioritise meaningful connection over spectacle, strategic collaboration over isolated campaigns, and genuine value over vanity metrics.
The collaboration imperative
Robin Stafford, founder of digital marketing agency Half Eaten Donut, is betting big on partnerships. Rather than treating every client brief in isolation, his agency is actively facilitating connections between brands with overlapping audiences.
“The better our portfolio of clients collaborates, the more we can validate ideas across shared audiences, use data in intelligent ways, and create win-win outcomes instead of competing for the same attention in separate silos,” he says.
The approach delivered results at SXSW Sydney in 2025, where Stafford connected the festival with Museum of Contemporary Art Australia and Sydney
Contemporary art fair. All three brands reached highly relevant audiences with contextual offers, driving brand uplift and targeted ticket promotions.
“The big opportunity in 2026 is to treat events less as isolated dates and more as collaborative media networks, where non-competing events with overlapping audiences can also work together,” says Stafford.
He also challenges the industry’s metrics obsession.
“If I could change one thing, it would be to move the core KPI from ‘tickets sold’ to ‘total registrations’, and ‘leads generated’ to ‘commercial value per acquired relationship over time’,” says Stafford.
This means tracking revenue per attendee across multiple editions and measuring exhibitor renewal and upsell rates rather than vanity metrics.
AI’s real role: quiet efficiency
AI is the hype term in every sector, and the events industry is no different. Julia Truong, founder of JT Production Management, who was named Most Innovative Woman of the Year 2025 at the Stevie Awards, has a grounded perspective on AI. While the industry debates whether AI will revolutionise events, she sees its value in subtler applications. →
Above: Half Eaten Donut client Sydney Contemporary at Carriageworks.
The sustainability frontier
While carbon neutrality has become non-negotiable, industry leaders see the next frontier being in regenerative design. This Space Creative’s Julia Bernard advocates for events that “actively restore ecosystems, contribute to local biodiversity and leave a net-positive impact on communities”.
Outstanding Displays’ Belinda Meredith points to an overlooked waste stream: exhibition booth fascias.
“An estimated 3071 cubic metres of fascia material is discarded annually in Australia,” she says, recommending a transition to cardboard-based alternatives that are now “almost cost-neutral compared to traditional plastics”.
Additionally, JT Production Management’s Julia Truong expands the definition further to include operational sustainability.
“The goal should be financial sustainability of events and teams, supplier ecosystems that are fair, repeatable and not burnout-driven.”
The message is clear: sustainability in 2026 extends well beyond recyclable coffee cups.
“The big opportunity in 2026 is to treat events less as isolated dates and more as collaborative media networks.”
– Robin Stafford
Beautiful decor enhancing large-scale events.
Sustainability is driving modern exhibition design.
FRMEFEST Sydney at Carriageworks from JT Production Management.
“The winners will be those who use AI quietly to make the human experience feel seamless.”
– Julia Truong
“What’s real is AI reduces friction, not replacing creativity,” says Truong. “The winners will be those who use AI quietly to make the human experience feel seamless.”
She identifies smart attendee journeys, post-event insight synthesis and operational efficiency as areas where AI delivers genuine value. But fully AI-designed creative experiences and novelty gamification remain firmly in the hype category.
Truong also pushes back against superficial interpretations of personalisation.
“In 2026, personalisation is not a name on a badge or a generic agenda selector,” she says. True personalisation means different entry points for different audience segments, content that adapts based on intent, and spaces designed for behaviour rather than aesthetics.
Immersion beyond technology
Julia Bernard, managing director of This Space Creative, has spent years exploring the intersection of technology and experience design. She sees growing interest in what she calls “environmental immersion” – incorporating natural elements and outdoor settings rather than defaulting to tech-heavy spaces.
“I have always been interested in the principles of biophilic design and merging the natural environment into the inside experience,” says Bernard. “Our preparation is one of always collaborating with partners who are at the forefront of their field, such as horticulturists, landscape architects, builders, aromatherapy consultants and lighting designers.” →
Merging natural elements with indoor spaces.
This Space Creative blends technology and experience design.
This Space Creative is leading immersive events in Australia.
Death of the ice-cream cart?
Outstanding Displays’ Belinda Meredith wants to kill the traditional sponsor activation.
“There’s nothing wrong with a free treat – I’m a fan of ice-cream myself – but these activations rarely achieve what sponsors actually want,” she says. “Most delegates can’t recall who handed them the drink, snack or giveaway five minutes later. The activation becomes a transaction, not a memory.”
Meredith’s alternative is to build experiences that spark participation.
“If you’re running a popcorn activation, don’t stop at branded containers that end up in the bin,” she says. “Encourage delegates to post a photo with a dedicated hashtag, run a competition for the best caption or most creative popcorn review, or gamify the moment.”
The goal, for people who want to go down this path, is to transform snacks into touchpoints for engagement, data capture and genuine connection. Or as Meredith puts it: “Delegates may not remember what you said, but they will remember how you made them feel.”
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“Our preparation is one of always collaborating with partners who are at the forefront of their field.”
– Julia Bernard
Event design is going to new levels in 2026.
us at the ACCOR stand at AIME Melbourne!
“Delegates don’t want to be funnelled through a dense grid of identical stands.”
– Belinda Meredith
Bernard emphasises that creating meaningful experiences requires collaboration, not technology alone.
“An idea – a spark that can be explored to create – requires a village not just a search tool,” she says. “The human element can never be replaced when the goal is to create an experience with a genuine and meaningful emotional response.”
Bernard has also stopped preparing for the assumption that clients will prioritise high-cost experiences as a benchmark of success.
“The era of ‘bigger is better’ has faded into the past,” she says. “The winning formula isn’t about spending more; it’s about creating smarter, more meaningful engagement where audience members feel seen and heard.”
Rethinking the exhibition floor
Belinda Meredith, business development manager at Outstanding Displays, wants planners to abandon one deeply held assumption: that maximising booth numbers equals maximising revenue.
“A floor plan with 35 standard booths and six premium activation sponsors will often outperform 50 standard booths in the same footprint, both financially and experientially,” she says. “Delegates don’t want to be funnelled through a dense grid of identical stands. They want an exhibition space that feels intentional, engaging and worth spending time in.”
Meredith argues for pre-packaged activation concepts that give planners control over relevance and quality.
“Not every sponsor has the creative vision, or the understanding of your audience, to design an activation that resonates,” she says. “By shaping the concept upfront, planners ensure consistency, relevance and a better outcome for all stakeholders.” →
High value from conference networking hubs.
“Stop preparing for online events; we are Zoom-ed and Teams-ed out!”
–
Andrea Heath
Meredith’s broader vision involves eliminating the divide between professional learning content and exhibition space entirely.
“Integrating content, learning and exhibitor engagement into a single, thoughtfully designed event space would fundamentally shift this dynamic,” she says. “When delegates spend more purposeful time on the exhibition floor, sponsors gain greater value.”
The multisensory mandate
Andrea Heath, managing director of Onsite Events, defines immersion through sensory layering. Her event showcase series, SenseUs, ran for seven years on this principle, and she is considering bringing it back in 2026.
“Immersion for me means multisensory layering,” she says. “The whole concept is utilising our five senses of sight, hearing, smell, taste and touch across every element
of the event, and making sure it is done in a cohesive and exciting way.”
Heath is blunt about what planners should abandon. “Stop preparing for online events; we are Zoom-ed and Teams-ed out!” she says.
Heath recommends strategies that are less frequent and are at minimum hybrid, preferably in-person.
“If your business is global and virtual events are a must, upscale your production values and ensure interactive content,” she says.
For traditional expos, Heath wants to see enforced immersive booth builds.
“We want to see 3D structures, live demonstrations, LED interaction and sensory elements,” she says. “Let’s also rethink the hosted buyer pre-scheduled meetings model and replace it with curated product sessions, solution spotlights and industry specific experience packages. Oh, and add live entertainment to everything!” n
The off-season opportunity
Half Eaten Donut’s Robin Stafford sees untapped potential in what happens between events.
“With more events coming into the market every year, the off-season is where the real opportunity sits,” he says.
“The question we are asking is: how do you stay front of mind and give people a compelling reason to come back year after year, not just once?”
Stafford argues that post-event engagement remains “undercooked” across the industry.
“For exhibitors who might have met 50, 100 or 200 leads, how they continue that one-to-one conversation is critical,” he says.
“Equally, there is a big role for the event itself to continue and facilitate those conversations through smart retargeting, segmentation and messaging.”
To support this objective, Stafford’s team now designs pre-event, during-event and post-event journeys as part of the same funnel “rather than treating the event date as the end of the story”.
Immersive events are on the rise in 2026.
This Space Creative’s “biophilic design”.
EMBRACING THE PAST CELEBRATING THE FUTURE
Elevate your next gathering at The Fullerton Hotel Sydney. Our iconic heritage General Post Offi ce building offers a range of versatile spaces, providing an exceptional backdrop for events of any scale. Book your next event with us today.
Ask the experts:
Five business events trends to define 2026
With the 2026 Asia Pacific Incentives and Meetings Event (AIME) coming to Melbourne on 9-11 February, we asked advisory committee members for the event’s Knowledge Monday program for their predictions on the five defining global business events trends in the year ahead.
Purpose-led design to take centre stage
Maggie Diasinos, account director at MCI Australia, emphasises that professionals must not forget events are about people first.
“In 2026, I think expertise will be most valuable in designing programs with purpose; ones that genuinely connect people and deliver the business outcomes our clients are looking for,” she says. “The ability to curate experiences that are purpose-driven, inclusive and spark different ways of thinking will really set us apart.”
As competition for attention increases, relevance and emotional resonance are becoming non-negotiable. This emphasis reflects a broader industry move away from one-size-fits-all conferences towards more intentional formats, including gatherings designed around shared values, cultural awareness and meaningful participation.
Immersive tech goes strategic
Diasinos believes immersive formats, such as augmented, virtual and mixed-reality technology will play a growing role in future programs.
“I think we will see a rise in immersive reality experiences to enhance delegates’ senses and create a truly engaging environment,” she says.
Events show immersive technology increasingly blurring physical and digital boundaries, enabling deeper and more multisensory interaction. For business events, this translates to AR-powered exhibitor experiences and VR-enabled environments that support storytelling and engagement.
AI matures from tool to integrated capability
Artificial intelligence is now embedded into event planning and execution, but its value lies in thoughtful application.
Ronald Lim, business events strategist at Think Event by Think Tank Productions, says the real opportunity lies in integration rather than isolated tools.
“The next big innovation won’t be a single piece of technology, but the integration of AI, data and design to create deeper, more purposeful human connection,” he says.
Lim urges planners to remain aware of its limitations, including the ability to identify inaccuracies such as hallucinations.
Anna Patterson, founder of Sight Agency, highlights the rise of proactive agentic AI capable of managing multiple objectives from a single prompt.
Max Jantasuwan
Maggie Diasinos
Ronald Lim
This evolution reflects a growing industry consensus that AI should streamline operations and enhance creativity, not replace human expertise.
ROI expectations rise
Max Jantasuwan, founder and CEO of Events Travel Asia Group, identifies growing demand for clear return on investment.
“As markets become more competitive, clients expect measurable business outcomes, not just well executed logistics,” he says. “The ability to combine destination knowledge, cultural understanding and commercial foresight will separate true experts from operators. It matters now more than ever because clients need partners who can help them navigate complexity, manage risk and still deliver creativity and impact.”
This expectation aligns with ROI-focused planning and performance measurement. Organisers are prioritising outcomes such as learning impact and strategic partnerships, using data to connect every element of program design back to business goals.
JUST ADD DELEGATES
The rise of hybrid personalisation
Jantasuwan points to hybrid personalisation as a key development, driven by responsive formats and integrated technologies.
“The next big innovation will come from hybrid personalisation, using AI and data to tailor experiences in real time while maintaining authentic, in-person connections,” he says. “We are already seeing advancements in wearable tech, smart environments and emotion-based analytics that enhance participation. The challenge will be integrating these seamlessly so technology enhances rather than distracts from human connection.”
The 2026 business events landscape is being shaped by the fusion of human expertise, thoughtful application of technology, and rising expectations around purpose and measurable outcomes.
As the industry continues to pivot towards experiences that matter, professionals who understand and apply these trends will be best positioned to deliver real value in an increasingly competitive global market. n
HOT SEAT
20 26
With a new year underway, it is an exciting time for the Australasian events sector with fresh and upgraded venues, incredible destinations, innovative ideas and elevated experiences. From hotels and convention centres to bureaus and suppliers, Spice’s annual Hot Seat feature highlights the industry operators taking business events and incentives to the stratosphere in 2026.
The phenomenal scenery of Queenstown in New Zealand.
Curating unique Melbourne experiences with MCG Events
“These events across the year are designed to immerse our attendees and have them rethink the way an event can be held.”
MCG Events is extending an invitation to a series of exclusive events in 2026 that will showcase the extraordinary capabilities of the famous Melbourne Cricket Ground.
Established in 2022, when Delaware North became the venue’s hospitality partner, MCG Events has seen consistent growth in non-match-day experiences at Melbourne Cricket Ground, culminating in a record-breaking performance in 2025.
During the next six months, Troy Stasinowsky, director of sales and marketing, invites you to experience firsthand how MCG Events delivers a new standard in events excellence.
Business events excellence
Beyond its sporting legacy, the MCG is gaining recognition in the business events sector. The stadium was recently honoured at the ABEA Awards, winning the category for Australia’s Best Business Events Venue (Non-Convention Centre). The remarkable expansion of non-match day activities has captured the attention of industry professionals.
Curating memorable experiences
The MCG’s growth and accolades are largely due to innovative approaches in event activation. Clients seeking fully conceptualised experiences benefit from a wide array of quintessential Melbourne options. The stadium offers more than just sports – it is a place rich in history, heritage and cultural significance.
“We have an ability to curate an experience for any audience, whether international, domestic or local,” says Stasinowsky. “It’s our incredibly vast offering, underpinned with exceptional
hospitality, that sees our clients returning again and again.”
Commitment to world-class standards
Continuously striving to remain world-class, the MCG regularly upgrades, refurbishes and creates new event spaces throughout the venue. During the past four years, all events spaces in the Shane Warne Stand have been refurbished; the Olympic Room and Betty Cuthbert Lounge/ Bar renovated; a new rooftop bar established; and two destination dining spaces added.
This year, The Pavilion – an events space offering views of the CBD – has opened, and the Members Dining Room has received a significant audiovisual upgrade.
Experience the MCG firsthand
In 2026, MCG Events will host a series of showcase events, inviting clients to discover the venue’s diverse offerings. These events will guide guests on a journey throughout the stadium, encouraging them to see, touch, taste and indulge in everything the MCG has to offer.
“The best way to educate people on what’s possible is to show them,” says Stasinowsky. “These events across the year are designed to immerse our attendees and have them rethink the way an event can be held.”
To register and secure an opportunity to attend the MCG Events showcase series, scan the QR code on page 75. n
The iconic Melbourne Cricket Ground is showcasing its events excellence in 2026.
Heritage and luxury in Sydney’s CBD
Paradox Sydney is a heritage-rich, five-star hotel in the heart of the CBD, and its general manager, Peter Tudehope, outlines five compelling reasons to choose the property for business and leisure.
“Our mission is simple – to deliver service that exceeds expectations and makes every guest feel genuinely cared for.”
Since opening as a hotel in 2000, Paradox Sydney has a continued the CBD property’s legacy of transformation, blending its storied past with contemporary luxury.
The hotel’s owners and management team are keen to highlight its history of three great custodians: The Sydney Morning Herald, Bank of New South Wales and Radisson Blu.
The Paradox brand took over in July 2025, with a new chapter combining heritage and a fresh approach to luxury, personalised service, and exceptional meetings, leisure and wellness credentials. Here are five reasons to choose Paradox Sydney.
CBD location
Paradox Sydney sits in a historic sandstone building on O’Connell Street, within walking distance of Circular Quay, Sydney Opera House, The Rocks, major offices and premium shopping. This makes it attractive for business and leisure travellers needing easy and fast access to Wynyard and Martin Place rail and metro stations, and guests wanting a base to visit the harbour, dining, shopping and cultural experiences.
Heritage character and modern comfort
Step inside this historic building and experience its rich heritage dating back to 1856. It blends a classic facade and grand interiors with contemporary rooms, modern technology and amenities. Enjoy the comfort of generously sized rooms, each featuring a luxurious bathroom with separate shower and large bathtub. Every detail reflects our commitment to responsible business
practices, earning us Green Key’s highest level of certification.
Meetings, events and flagship status
At Paradox Sydney, we are committed to creating memorable meetings and events of all sizes. We can elevate your gathering beyond the typical meeting or event experience through versatile spaces, state-of-the-art AV and technology, and an exceptional service ethos.
A dedicated team
Many of our team members have been with the hotel for more than 15 years. Their dedication and expertise earned the hotel the Outstanding Achievement in Training award at the 2025 Australian Hotels Association National Awards for Excellence. Our mission is simple – to deliver service that exceeds expectations and makes every guest feel genuinely cared for.
Our in-house event specialists assist with planning, room set-up, timelines and supplier coordination. Custom menus from our culinary team, plus access to venues such as Bentley Restaurant + Bar and The Fax Bar, offer tailored food and beverage experiences.
Connection to community
Our menus and beverage lists showcase regional produce and wines from NSW. We partner with local businesses to promote homegrown talent in music and entertainment, and all our fundraising efforts support local charities. For an authentic Sydney experience, there’s no better choice than Paradox Sydney. n
The historic Paradox Sydney hotel in the centre of Sydney.
Creating memorable moments at PCEC
At Perth Convention and Exhibition Centre, people are at the centre of every successful event, writes the venue’s general manager, Kendra Naidoo
The award-winning, highly experienced team at Perth Convention and Exhibition Centre (PCEC) brings deep knowledge, warm hospitality and an unwavering commitment to making every delegate feel welcome. It’s this people-first approach – which is rooted in connection, culture and genuine Western Australian warmth – that transforms events into lasting moments.
Located on the Swan River, just steps from Perth’s CBD, PCEC sits at the heart of a city designed for ease of access. Perth is a walking city which is easy to explore and is well connected. Delegates can move from hotel to venue to waterfront dining in minutes, creating a seamless event experience.
Connectivity is one of our greatest advantages, with Perth Airport only 20 minutes away, providing fast, direct access to key national and international hubs. Perth is not only a stunning place to meet, but the gateway to Western Australia’s extraordinary landscapes and Indigenous culture.
We are a convention centre that has the capacity to deliver world-class conferences and exhibitions, while still offering intimate, personal service and a sense of belonging.
PCEC enables organisers to fully utilise our spaces, streamline delegate movement, and work alongside a team with comprehensive knowledge of the venue.
Perth offers an environment that inspires meaningful connection and genuine engagement. Delegates can connect more easily, conversations can go deeper, and programs can run smoother. There is room to think, create and build authentic relationships.
As Western Australia’s largest dedicated convention and exhibition centre, PCEC delivers unrivalled spaces supported by technical excellence and local expertise. From large plenaries to elegant dinners, and from immersive exhibitions to connected breakouts, our venue offers flexibility without compromise.
PCEC’s commitment to impact extends beyond our walls. We champion local suppliers, celebrate Western Australian produce, support community partnerships, and embed sustainability into our operations.
For organisers seeking a venue that combines exceptional service, accessibility and a destination that inspires, PCEC is the place where events become moments, and where moments create impact. n
“From large plenaries to elegant dinners, and from immersive exhibitions to connected breakouts, our venue offers flexibility without compromise.”
PCEC (centre) is conveniently located just steps from Perth’s CBD.
Photo: Jarrad Seng.
Feel connected
The Northern Territory offers a multisensory experience that transcends the physical and connects you to the land, the ancient culture and the people. We are a destination that empowers delegates to reconnect to what matters. ntbusinessevents.com.au
Cultural insights Desert Knowledge Australia, Alice Springs Credit: Geoscience Australia
Making an impact at RACV Royal Pines Resort
RACV Royal Pines Resort is a stunning Gold Coast property that offers versatility and expertise at scale for events that leave a lasting impression.
“Royal Pines has the benefit of an experienced, long-tenured group of professionals who understand the rhythm and pressure of major conferences.”
As events professionals, we all know that scale alone doesn’t define a great venue. Real impact comes from the intersection of space, capability, technology and a team that knows how to bring ambitious ideas to life.
That’s exactly where RACV Royal Pines Resort sets a benchmark, not just at its home on the Gold Coast, in Queensland, but for the Australian business events sector at large.
Royal Pines is one of the rare properties where you can walk in with a bold vision – a national sales conference, a 1500-delegate plenary, or a fully immersive product launch – and know from the outset the venue has the muscle, flexibility and creativity to deliver. The venue’s tagline, “Space to make a big impact,” isn’t aspirational – it’s operational reality.
Scale with purpose
One of the strongest advantages Royal Pines brings is sheer versatility. With spaces that can adapt to virtually any brief, the resort can host everything from high-level executive meetings to multi-stream conventions with ease. The property’s combination of large-format ballrooms, expansive foyers and flexible breakouts gives planners confidence, especially when managing tight schedules, large teams or complex production overlays.
Then there’s the showpiece: the 24-metre LED screen, which is the largest of its kind in a resort setting in the southern hemisphere. For event owners who need visual dominance, this is a standout asset that transforms the way clients think about content delivery.
Where creativity meets capability
A trend we’re seeing across the industry is demand for non-traditional spaces that break the boundary of the typical conference room. Royal Pines embraces this wholeheartedly,
where planners can activate outdoor spaces, undercover tennis courts, lawns, pavilions and poolside areas to create networking sessions, wellness zones, gala settings or VIP experiences that feel fresh and memorable.
It’s this creative indoor and outdoor flexibility that ensures the resort doesn’t just meet briefs, it elevates them.
A team that makes the impossible, possible
Great infrastructure is essential, but it’s the team that ultimately determines success. Royal Pines has the benefit of an experienced, long-tenured group of professionals who understand the rhythm and pressure of major conferences. Their ability to anticipate needs, manage highstakes events and collaborate with production partners is one of our strongest differentiators.
“Each of our resorts is uniquely positioned to showcase the very best of Australia’s landscapes and experiences, while offering world-class service and facilities,” says Craig Peachey, executive general manager, leisure, RACV.
Royal Pines embodies this at every touchpoint.
Business events with impact
With 333 rooms, championship golf, a resortstyle pool, a variety of dining and easy access to Gold Coast and Brisbane airports, Royal Pines is an ideal hub for residential programs where connection, focus and wellbeing matters.
For EAs, PAs, event managers and agencies tasked with creating something powerful that delegates talk about long after the closing session, Royal Pines gives you a stage engineered for success.
In an industry where expectations continue to rise, RACV Royal Pines Resort stands ready – with space, technology, creativity, experience and expertise – to help planners make a big impact. n
The tranquil surrounds of RACV Royal Pines Resort.
NO ORDINARY BUSINESS EVENT
If you could craft your ultimate business event, where would it begin?
Spectacular landscapes, a vibrant community, and the promise of adventure at every turn, Queenstown and Wānaka are where unforgettable business events begin. Your unforgettable business event starts here. Get in touch with the Queenstown Convention Bureau. queenstownNZ.co.nz/queenstown-business-events
Events for all occasions
From a rooftop terrace to an opulent ballroom, Azalea Collective’s 29 function spaces deliver premium event experiences in Sydney’s southwest, writes Stephanie Pascoe, the venue’s head of sales and events.
“Azalea Collective sets a new standard for curated events in the city’s southwest.”
When people think about event management, often there is the list of things the venue can achieve – and a long list of things it can’t, which the organiser needs to do themselves to deliver the ideal experience.
Tasks such as sourcing accommodation for guests, organising transport to and from the venue, and arranging external catering can eat up a lot of hours and often feel logistically impossible – but not for the team at Azalea Collective in Bankstown.
From the venue’s sunlit rooftop terrace looking out across the Sydney skyline, to its opulent Grand Ballroom and intimate meeting rooms, Azalea Collective sets a new standard for curated events in the city’s southwest.
Offering a portfolio of 29 function spaces situated within a vibrant food and entertainment precinct, Azalea Collective offers the perfect setting for business events, birthdays, weddings and community celebrations of any size up to 800 guests, all with a unique style and feel.
Azalea Collective is complemented by more than 13 premium dining destinations, Sydney’s
largest rooftop dining experience, and the sophisticated comfort of Mercure Sydney Bankstown, which offers onsite accommodation. The venue has everything you need to host an unforgettable event, all under one roof. Just 18 minutes from Sydney Airport and only steps from Bankstown Metro, with 1200 secure parking spaces, it offers effortless access wrapped in refined modern style.
In partnership with Mercure Sydney Bankstown, Azalea Collective provides all-inclusive tailored event and accommodation packages with world-class catering, state-of-the-art audiovisual solutions, and a dedicated team of event specialists that ensures every detail is meticulously considered to ensure occasions feel timeless and extraordinary.
Azalea Collective recently held a large event for Canterbury Bankstown Chamber of Commerce, which is aimed at uniting our business with community leaders to celebrate their achievements. From the room set-up to catering and AV, our team worked hard to make everything perfect, with the room looking fantastic and a great evening being had by all. n
A spectacular gala dinner for Canterbury Bankstown Chamber of Commerce at Azalea Collective.
Photos: Canterbury Bankstown Chamber of Commerce.
CNavigating change in Australia’s knowledge capital
The recent AIEC conference in Canberra showcased the city as Australia’s education capital, writes Michael Matthews, CEO, Canberra Convention Bureau.
anberra’s reputation as Australia’s education capital was on full display when the city hosted the Australian International Education Conference (AIEC) in October 2025. Home to world-leading universities, nationally significant research institutions and a deeply international outlook, Canberra provided the perfect setting for meaningful dialogue.
Education isn’t just an industry here, it’s one of Canberra’s defining capabilities. With close proximity to federal decisionmakers, five world-ranking universities and the highest proportion of tertiary-qualified residents in the southern hemisphere, Canberra was the natural choice for this important annual conference.
Catania Aviles, manager, events, APAC partnerships, at IDP Education, says the city exceeded expectations.
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“The conversations we had in Canberra simply wouldn’t have happened elsewhere,” she says. “The right people were in the room, ready to move ideas forward. From venues and logistics to connections, everything felt seamless and genuinely collaborative.”
Held across four days at National Convention Centre Canberra, AIEC welcomed delegates from around the globe to explore the theme of navigating change across the international education sector. The ACT Government, via Study Canberra, supported the event as a destination sponsor, highlighting the national capital’s strengths as a centre for education and international engagement.
Hosting the conference in Canberra reinforced the city’s reputation as a globally connected education destination, following its recent ranking as the world’s best for quality of life in the Oxford Economics Global Cities Index 2025. n
Changing of the guard
After 23 years under one owner, IT and audiovisual equipment hire company Hire Intelligence has entered an exciting new era for its Asia-Pacific operations.
“The management buyout gives us flexibility to invest and innovate.”
After two decades of driving growth and innovation in technology rental, Neil Levin has embarked on a new chapter at Hire Intelligence APAC. Following a successful management buyout with the company’s chief operating officer, Scott Cole, and private equity specialists Jesse Alderton and George Longbottom, Levin has shifted from general manager to CEO, and under his ownership he is helping Hire Intelligence APAC redefine what’s possible in the MICE sector.
After more than 20 years with Hire Intelligence, what made now the right time to take ownership?
The timing couldn’t be better. In more than two decades, I’ve built relationships across every sector we serve, and the MICE industry has been particularly transformative. When the opportunity arose to acquire the APAC business with Scott, Jesse and George, it felt like the natural next step.
We’ve been the operational backbone for years, and now as owners, we have the freedom to be even more agile and responsive to our clients’ evolving needs. A management buyout is a significant commitment, and you need conviction not just that the business is solid today, but that you can take it to the next level. For us, that conviction comes from understanding where the MICE industry is heading and knowing we have the relationships, capabilities and vision to lead.
The MICE industry is undergoing significant transformation – how is Hire Intelligence positioned to take that lead?
Event planners aren’t just looking for equipment – they want strategic partners who understand the entire ecosystem. Our differentiator has always been technology agility and operational excellence. We recently deployed more than 6500 laptops to more than 40 schools across NSW in just two days. That precision and flawless execution is what MICE clients need when failure isn’t an option.
With fresh ownership and capital, what new opportunities are you pursuing?
The management buyout gives us unprecedented flexibility to invest and innovate. We’re expanding our service offerings from registration hardware to LED posters and other hardware-driven immersive experiences, and we’re growing our conferencing and experiential marketing client base.
We are also evaluating strategic acquisitions to enhance our capabilities. Most importantly, we’re investing in our team – our greatest asset.
What is your vision for Hire Intelligence APAC?
We want to be recognised as the most innovative, reliable and sustainable technology rental partner in the region. The convergence of physical and digital experiences presents enormous opportunities. We don’t want to be just another supplier – we want to be the strategic partner clients turn to when seeking to create unforgettable experiences. n
Neil Levin is the new CEO and co-owner of Hire Intelligence APAC.
From waterfront views at Georges River Sailing Club and relaxed Mediterranean vibes at Porta, to the rooftop ambience of Above 8, expansive function spaces at Club Central Hurstville, and heritage charm of our Blue Mountains destination, Hotel Mountain Heritage — ALT Events offers tailored corporate and social packages across a diverse portfolio of venues, designed to deliver seamless business events. Meetings - Milestones - Made Memorable Enquire today! DISCOVER
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Great expectations: The evolving nature of events
Business events are changing as modern experiential design and immersive experiences take shape, and the Australian Turf Club in Sydney is at the forefront of this innovative new era.
Jimmy Busteed, general manager of sales at the Australian Turf Club in Sydney, outlines how the shifting sands in Australia’s business events industry is shaping delegate experiences.
What are clients expecting from large business events that they weren’t five years ago?
Clients expect large business events to deliver far more value than five years ago, reflecting a shift from agenda-led programs to experience-led formats. Rather than simply attending sessions, attendees want to be immersed in a carefully curated journey that feels engaging, memorable and meaningful.
Expectations around corporate privacy have intensified, with organisations seeking secure environments that enable confidential discussions, controlled access and discretion for senior leaders and high-profile guests, such as at Royal Randwick.
Clients are increasingly focused on minimising distractions and keeping attendees present and engaged throughout an event. This has driven demand for seamless programming, compelling content, integrated networking and flexible venues that extend beyond the constraints of a traditional convention centre.
What are the benefits of a precinct-style venue?
Precinct-style venues such as Royal Randwick and Rosehill Gardens offer clear advantages over traditional static event spaces by creating energy, movement and continuous engagement throughout the guest journey.
Unlike single-room formats that can feel limiting, precinct venues allow events to unfold across multiple interconnected spaces, supporting creative and immersive design. Access to indoor and outdoor areas promotes attendee wellbeing while providing flexibility for different formats and weather conditions.
At scale, precinct venues address sustainability challenges inherent in events. Strong light rail connectivity, proximity to the
CBD and Parramatta, and capacity for coaches, buses, private vehicles and helicopters reduces congestion. Combined with diverse catering and permanent infrastructure, venues can deliver while elevating the event experience.
How does the Australian Turf Club help clients maximise the impact of large-scale, sitewide events?
Delivering large-scale, connected events across an entire precinct requires deep experience in managing complexity and planning for change. At the Australian Turf Club, our expertise in sitewide delivery enables flexible, resilient event structures designed to perform at scale.
Leveraging the breadth of world-class spaces across Royal Randwick and Rosehill Gardens, we build multiple delivery pathways and contingency plans into the planning process from the outset. This allows events to pivot seamlessly in response to changing conditions while maintaining flow and energy.
We also activate each precinct as one connected environment through clear wayfinding, coordinated event flow and integrated entertainment. A carefully designed guest journey underpins success, reducing friction, reinforcing brand and creating memorable, high-impact experiences.
How do you see large business events evolving further?
Large business events will continue to shift towards precinctstyle, sitewide experiences that prioritise scale, movement and immersion. Venues such as Royal Randwick will be positioned as leaders for large outdoor and multi-space events, offering flexibility beyond traditional single-room formats.
Event planners will increasingly design tailored, experienceled programs at greater scale, creating thoughtful guest journeys that connect content, networking and social moments across an entire site.
Clients will continue investing in their people, using major events as platforms for education, engagement and reward programs that deliver long-term value.
Food and beverage will play an even more critical role, particularly at the Australian Turf Club, where award-winning catering and flexible menus enable bespoke dining experiences that significantly elevate the overall event. n
The Australian Turf Club in Sydney is evolving with the changing business events landscape.
Meetings with purpose on the Gold Coast
Mercure Gold Coast Resort offers an inviting change of pace for event delegates, writes the venue’s newly appointed director of sales, Gillian Dawe.
As director of sales, I’m proud to showcase how Mercure Gold Coast Resort redefines the meetings experience. Our resort blends professional precision with a calming, resort-style atmosphere – an inspiring base for conferences, incentives and business retreats.
With seven versatile event spaces, including a pillarless ballroom for up to 500 delegates, natural-light breakout rooms and expansive outdoor areas, planners can design dynamic programs with ease. Our experienced events team ensures every detail – from AV setup to creative theming – is executed seamlessly, allowing organisers to focus on outcomes rather than logistics.
Wellbeing is central to our offering. Delegates can recharge with guided mindfulness, spa treatments, tennis or poolside downtime, ensuring energy and engagement remain high throughout multi-day events.
Additionally, our garden-to-plate catering philosophy celebrates fresh, locally sourced ingredients, with menus tailored to fuel productivity and delight guests.
For planners seeking flexibility, professionalism and a refreshing sense of place, Mercure Gold Coast Resort delivers meetings with purpose, where connection, focus and balance come naturally. n
“Our resort blends professional precision with a calming, resort-style atmosphere.”
Helping you deliver unforgettable meetings, conferences, and corporate events, effortlessly and stress-free.
*Subject to availability | terms and conditions apply Book by 30/06/2026 for any events held before 30/09/2026.
Contact: PSHP.events@accor.com | +61 2 9361 8416 36 College Street, Sydney NSW 2010
Visit us at the ACCOR stand at AIME Melbourne!
Pullman Sydney Hyde Park is your ideal location to host your next corporate function! Located opposite Hyde Park and just a 10-minute walk from Sydney CBD.
Progression and innovation in Christchurch
Te Pae Christchurch Convention Centre is internationally recognised as a world-class venue with hospitality and sustainability at its heart, writes general manager Ross Steele.
“Te Pae Christchurch is poised to host conversations that inspire innovation and drive progress.”
Te Pae Christchurch Convention Centre has reaffirmed its position as a world-class venue and cornerstone of New Zealand’s thriving business events sector. With cutting-edge facilities, an experienced team and commitment to sustainability, the venue continues to deliver exceptional experiences underpinned by its guiding philosophy: Manaaki o Te Pae (hospitality with heart).
The past year marked a series of standout successes, including Te Pae Christchurch hosting Adaptation Futures Conference 2025, the largest climate adaptation event ever held in New Zealand. Welcoming more than 1800 global leaders and scientists, the conference spotlighted Pacific and Indigenous innovation, and positioned Christchurch as a global hub for climate resilience and futureproofing communities.
Alongside Adaptation Futures, international conferences such as New Zealand Aerospace Summit 2025, International Society of Arboriculture 2025 Annual International Conference, and Water NZ Conference and Expo 2025 brought together thought leaders to tackle pressing challenges such as climate change and sustainable development – conversations that shape industries and influence policy.
Another highlight included international recognition, with Te Pae Christchurch named Oceania’s leading meetings and conference centre at the World Travel Awards 2025. This accolade celebrates excellence in architecture, operations and hospitality, and underscores
Te Pae Christchurch’s role as a symbol of the city’s regeneration and global ambition.
Sustainability remains central to the venue’s identity. As a Toitū Net Carbon Zero certified venue, Te Pae Christchurch leads the way in environmental responsibility, ensuring events are delivered with minimal impact while supporting clients’ sustainability goals.
Despite the challenges faced across the globe, the level of recent investment and development in Christchurch has seen the city buck economic trends and enjoy an incredible renaissance, marked by population growth, new building and ongoing business development. The inner city is well recognised for its walkability and sustainability credentials, with hospitality, shopping and entertainment clustered in a series of precincts, close to parks, gardens and Ōtakaro Avon River.
As well as a wealth of conveniently located accommodation options – many just a few minutes’ walk from Te Pae Christchurch – the city also offers an extraordinary range of visitor attractions, with options for short day trips or pre-event and post-event travel around New Zealand’s spectacular South Island. Looking ahead, the future is bright. With a strong pipeline of events and Christchurch’s continued rise as a global business events destination, Te Pae Christchurch is poised to host conversations that inspire innovation and drive progress. This venue continues to prove its world-class status and why it stands at the forefront of Australasia’s business events landscape. n
Te Pae Christchurch Convention Centre is a Toitū Net Carbon Zero certified venue.
Five new features at ICC Sydney
Brian Nash, ICC Sydney’s director of audiovisual services, highlights the venue’s new innovations that are taking events to a new level.
At ICC Sydney, we believe every event should be an experience – one that’s immersive, inclusive and engaging. Our latest investments in audiovisual and digital technology are transforming our venue into a dynamic platform for creativity and connection. Here are five new innovations redefining what’s possible for event organisers and attendees.
1. Pyrmont Theatre’s permanent LED Screen
Pyrmont Theatre now boasts a state-of-the-art 12-metre by 4-metre LED screen, permanently installed to replace traditional projection. This ultra-bright, high-definition display offers stunning clarity and flexibility, with additional LED wings expanding the visual canvas to 14 metres. The result? A seamless, theatrical backdrop that elevates every presentation, performance and keynote – at no extra cost compared to previous projection solutions.
2. Expansive LED investments across the venue
We’ve more than doubled our LED screen inventory. This includes the dynamic LED Activation Zone, the Level 2 Concourse LED screen, and the Exhibition LED pillar. We’ve also explored innovative ways to use our new LED screens, creating an immersive 360-degree LED experience. These installations do more than impress – they support advertising, wayfinding and create engaging digital touchpoints throughout the venue, ensuring every guest’s journey is visually compelling and accessible.
3. Dancers’ Alley: Interactive motion-activated LED
Dancers’ Alley at Moriarty Walk is home to a cutting-edge, interactive LED screen powered by a notch system. This motion-activated installation responds to movement, allowing performers and visitors to become part of the digital art. It’s a space where technology and creativity meet, amplifying the energy of Sydney’s dance community and offering a unique canvas for event activations and public engagement.
4. Next-generation lighting
Our lighting upgrade features a significant expansion of intelligent, energy-efficient LED fixtures. With high-output, integrated movement and effects, event organisers can now deliver dynamic lighting designs for conferences, gala dinners and live performances, while also supporting sustainability through reduced power consumption and longer fixture lifespan.
5.
In-house content creation capabilities
Great content is at the heart of every memorable event. Our in-house production team partners with organisers to create bespoke video, imagery and motion graphics – amplifying pre-event marketing, enhancing live experiences and capturing moments for post-event engagement. With all capabilities under one roof, we’re helping clients craft stories that resonate across platforms and audiences. At ICC Sydney, innovation isn’t just about technology – it’s about creating environments that connect, inspire and include every attendee. We’re proud to lead the way in shaping the future of events, today. n
WHeritage and style in central Sydney
Housed at the 151-year-old former General Post Office building in Sydney’s CBD, The Fullerton Hotel Sydney boasts history, luxury and comprehensive events expertise.
ith its central location in the heart of Sydney’s CBD, The Fullerton Hotel Sydney is a stylish and versatile venue that offers guests unique and memorable experiences, according to its director of event sales, May Wu.
What makes The Fullerton Hotel Sydney special?
The Fullerton Hotel Sydney is a luxury five-star hotel offering spacious, stylish rooms and suites. Located in Sydney’s financial and fashion district, it is housed within the historic former General Post Office building. The Fullerton Hotel Sydney stands as a premier destination for conferences, meetings and events, offering a variety of versatile spaces designed to suit every occasion.
What are some key facts about the events spaces at the hotel?
We have hosted an impressive array of VIP guests, politicians, prime ministers, foreign dignitaries, celebrities and industry leaders for a wide range of prestigious conferences, events and meetings. Guests can choose from 15 different conference, function and preparation room facilities to suit different event needs. Our venue features two ballrooms and numerous adaptable spaces.
The Heritage Ballroom is an architectural gem, carefully preserved to retain its classical Victorian elegance. Located within the former Sydney Telegraphic Centre, the venue boasts an impressive 11-metre-high domed ceiling. Its pillarless design allows for flexible configurations, accommodating up to 350 guests theatre-style, 250 in banquet format,
or 160 in a classroom set-up. Inside, guests can view the inner workings of the building’s Little Brother Clock through a large feature window, while also enjoying outlooks across George Street.
For large-scale events, The Grand Ballroom is Sydney’s largest pillarless hotel ballroom, with a capacity of 1400 guests, which is ideal for large conferences, galas, weddings and business events. This ballroom also has the flexibility to split into smaller sizes if needed.
Why should guests host their event at The Fullerton Hotel Sydney?
At The Fullerton Hotel Sydney, we understand every event is unique, which is why we personalise every conference and function package to meet the specific needs and desires of our guests. Our team works closely with clients to create bespoke packages that reflect their vision, ensuring a tailored experience that exceeds expectations.
What culinary experiences can guests expect?
The culinary team delivers exceptional event catering, led by experienced chefs from diverse international backgrounds. The team can tailor menus for every occasion, including gala dinners, conference lunches and bespoke cultural events. All dishes are crafted with locally sourced produce and seasonal ingredients, and the team caters to all dietary requirements. n
Above: The Fullerton Hotel Sydney, at the site of the former General Post Office in Martin Place.
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In good company: Connection through physical spaces
Since opening its doors in 2022, Centrepiece has hosted some of Melbourne’s most talked-about conferences, galas and exhibitions. With world-class design, cutting-edge tech capability and an exceptional support and delivery team, ambitious events come to life, writes the venue’s sales manager, Simone Taube
“Centrepiece’s flexible venue design is underpinned by industry leading sustainability principles.”
In a world that’s never been more digitally connected, it’s easy to forget the importance of coming together in person. At Centrepiece, we see it every day: the shift in energy as a keynote takes the stage, the spontaneous conversation over a lunch that sparks a new partnership, and the standing ovation that sends a ripple of energy through a gala crowd. These moments don’t just happen; they’re created by spaces designed with purpose to bring people together.
In the company of place
Centrepiece is positioned in the heart of Melbourne Park – Australia’s epicentre of live events – and is well connected to the CBD.
Home to the world famous Australian Open and Melbourne’s most electric live performances, Melbourne Park’s iconic venues include Rod Laver Arena, AAMI Park and John Cain Arena. Collectively, these venues have brought some of the most memorable moments to Melbourne, and there’s a palpable sense of the spectacular and unforgettable waiting around every corner.
Whether arriving at Centrepiece for a conference, convention or red-carpet gala, guests are in good company, following in the footsteps of the world’s biggest global touring artists, sporting champions and entertainers.
In the company of partners
Centrepiece brings together the best in the business to ensure every detail exceeds expectations. Encore Event Technologies and Showtech Australia deliver industry-leading
event production, while culinary partner Levy crafts ethically sourced, plant-forward menus with precision at scale. Backed by a highly experienced and approachable team of event specialists, every detail feels effortless.
In the company of excellence
From nationally broadcast awards nights to multi-day conferences, Centrepiece is the venue of choice for global brands and industry leaders. Our commitment to human connection fosters lasting relationships, with many clients returning regularly because they feel valued and supported.
Striking the perfect balance of form and function, Centrepiece’s flexible venue design is underpinned by industry leading sustainability principles. Every major space gets direct daylight, enhancing the guest experience while reducing demand for artificial lighting.
Centrepiece is proudly LEED (Leadership in Energy and Environmental Design) Gold certified and, as of 2025, powered by 100 per cent renewable electricity.
Recognised as the winner of Meetings & Events Australia’s Best Large Event Venue 2025 and featuring in the Spice Hot 100 for Best Venue for Gala Dinners, Centrepiece proudly stands among Australia’s best venues.
In the company of people
Bringing people together is what it is all about; creating moments for collaboration and celebration. At Centrepiece, we host moments that matter. It’s why event planners can host with confidence, knowing they’re in good company. n
MC Sarah Jones hosting Essendon Football Club’s 2025 Crichton Medal at Centrepiece.
Maximising partnerships in the Northern Territory
“We greatly value our industry partners for the way in which they deliver on our positioning statement that the Northern Territory is ‘different in every sense for business events’.”
Northern Territory Business Events director Rebecca McCaig outlines why the region is going from strength to strength in the national and international business events marketplaces.
The Northern Territory’s stature as a world-class business events destination is growing rapidly and it all comes down to partnerships – not only with clients whose expectations are frequently exceeded, but within the destination itself. This includes the local NT business events industry with which Northern Territory Business Events (NTBE) partners on bids, site inspections and famils, and trade events such as AIME, along with a range of other cooperative initiatives.
This collective destination-wide approach also extends to key business events venues Darwin Convention Centre, Alice Springs Convention Centre and Voyages Ayers Rock Resort, as well as regional tourism organisations Tourism Top End and Tourism Central Australia.
We greatly value our industry partners for the way in which they deliver on our positioning statement that the Northern Territory is “different in every sense for business events”.
Their passion to ensure event planners achieve exceptional business events outcomes in the NT is often highlighted in post-event feedback, with references made to the team-NT approach and the destination’s industry cohesiveness. You just can’t make that happen unless it is genuine, and we feel it is a quality
that makes us stand out from many of our competitors.
The Northern Territory stand at AIME often showcases NT-based organisations with which NTBE has developed close relationships. In recent years, this has included Darwin Aboriginal Art Fair Foundation, a not-for-profit organisation owned and governed by the art centres it represents. The Art Fair takes place in August each year and includes fashion created by Aboriginal and Torres Strait Islander designers. Featuring examples of this fashion at AIME not only delivers a contemporary cultural message about the NT, but provides an example of the way the business events sector can support the community in a meaningful way.
NTBE has nurtured similar partnerships with Charles Darwin University, Menzies School of Health Research, Royal Flying Doctor Service, National Critical Care and Trauma Response Centre and Desert Knowledge Australia, which have enabled the delivery of valuable shared outcomes. The value of these partnerships cannot be underestimated. They frequently play a key role in the attraction of business events, leading to successful events delivery and profound legacies. n
The Country to Couture showcase at AIME, hosted by Indigenous Fashion Projects, which is facilitated by the Darwin Aboriginal Art Fair Foundation. Photo: Tourism NT / Dylan Buckee.
SCelebrating milestones at Sydney Showground
A client-first approach is driving Sydney Showground’s winning strategy, writes the venue’s director of sales and marketing, Andrew Roberts.
ydney Showground is turning up the heat for another record-breaking run, fresh off its biggest ever financial year in 2025, in which the venue attracted more than 160 major events and welcomed more than two million guests.
Events included those from valued repeat clients Woolworths and Live Nation, and new events Sydney Boat Show and the Lion’s Den, part of the British & Irish Lions Tour.
But the buzz doesn’t stop there.
ENGIE Stadium at Sydney Showground was ranked sixth in Pollstar’s Top Ten Australia and New Zealand Venue Rankings for 2025 – testament to the stadium’s team.
A recent customer satisfaction survey saw Sydney Showground score a 97 per cent rating, with its sales, operations and floor managers earning a near-perfect 4.8 out of 5 stars for service, with the team described as flexible, professional and friendly.
What’s the magic formula to this success? Our client-first attitude has resulted in a 94 per cent retention rate in the past two years.
As a venue, we are always evolving to meet clients’ needs and working alongside them to respond to consumer demand. It is this flexibility and client-focused approach that has continued to drive our business and has made this our best year yet.
One of the venue’s most significant milestones in 2025 was the launch of a customer service charter, which lays out a bold vision for exceptional service and collaborative partnerships.
The charter outlines our vision to deliver excellence in every interaction with our clients, partners and patrons. This framework inspires every member of our team to provide professional and heartfelt service that reflects our values and purpose.
Sydney Showground isn’t just hosting events, it is setting the standard for unforgettable experiences, one showstopping moment at a time. n
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With stunning views of the city skyline, this intimate, leafy space can accommodate up to 200 guests in a relaxed, open-air setting.
Whether you're hosting a corporate function, wedding, celebration, or launch party, our team will work with your budget to create a tailored menu and atmosphere.
For an unforgettable rooftop event in the heart of Brisbane, Sixteen Antlers Rooftop Baris the ideal choice.
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Reimagined waterfront charm on Botany Bay
Alt. Hospitality Group has unveiled its $11 million redeveloped Georges River Sailing Club in Sydney’s south, writes the company’s CEO, Chris White
“With the sparkle of the bay as our backdrop, we’ve created a place where people can gather every day of the week.”
Alt. Hospitality Group has welcomed a stunning new waterfront venue in Sydney with the redeveloped Georges River Sailing Club, which opened in October 2025 following an $11 million transformation.
Contemporary design and timeless charm
This waterfront venue in Sandringham has been reimagined, combining contemporary design with character and timeless appeal. The result is a light-filled, vibrant hub that is perfect for social gatherings, business events and exceptional dining experiences.
Every detail has been thoughtfully designed to create a welcoming environment that inspires connection, celebration and memorable moments.
Culinary experiences at Porta Dining
At the heart of the venue’s reopening is Porta Dining, a Mediterranean-inspired restaurant offering a share-style menu to delight every palate. Signature cocktails by Maybe Sammy complement the culinary experience, while revitalised function spaces and sweeping views of Botany Bay provide a stunning backdrop for every occasion.
Spaces to celebrate and connect
Georges River Sailing Club’s transformation represents the future of Alt. Hospitality Group by creating spaces that bring people together to dine, celebrate and connect. The venue’s versatile event spaces are ideal for corporate meetings, conferences, training sessions and end-of-year celebrations.
With flexible layouts, state-of-the-art AV equipment and bespoke catering options, every event can be tailored to meet specific needs of teams and organisations of all sizes.
A destination for all
occasions
Georges River Sailing Club is the perfect destination for special gatherings. Whether it’s a business function, team event, family celebration or a gathering with friends, guests can enjoy fresh, vibrant flavours, handcrafted cocktails at sunset, and the shimmering waters of Botany Bay as a breathtaking backdrop. The venue combines elegance with a relaxed coastal vibe, creating a unique setting that makes every gathering feel memorable. With the sparkle of the bay as our backdrop, we’ve created a place where people can gather every day of the week. It’s premium without being pretentious, and we’re proud to deliver a space the whole community can enjoy.
A premier business events destination
Beyond social celebrations, Georges River Sailing Club is a premier destination for business events, offering an inspiring and professional setting for meetings, team-building sessions, product launches and conferences. Its modern, flexible function spaces, stunning bay views and thoughtfully designed interiors provide the perfect blend of professionalism and relaxed sophistication. With onsite AV technology and bespoke catering options, every business event can be tailored to impress clients, reward teams and foster meaningful connections. n
Mediterranean-inspired Porta Dining restaurant at the redeveloped Georges River Sailing Club.
“We craft experiences that feel tailored, polished and playful.”
A coastal retreat with character
The refurbished and reimagined QT Gold Coast offers five-star luxury that is anything but ordinary, writes the hotel’s director of sales, Stephanie Radurier.
Designer luxe and coastal cool collides in QT Gold Coast’s five-star reimagining, creating the ultimate designer escape for work, play and everything in between.
Fresh off back-to-back wins for best meetings and events venue at the 2023 and 2024 Queensland Hotel Awards, QT Gold Coast sets the state’s benchmark for extraordinary experiences. In the hotel’s recent refurbishment, we didn’t just refresh the property, we reimagined how people meet, celebrate and stay. Every space now has its own personality, with our signature QT flare.
The refurbishment has taken in 12 event spaces, rooftop venue qtQT, a poolside precinct and award-winning restaurants, including
Yamagen Japanese, which was recently crowned best restaurant, accommodation division, at the 2025 Australian Hotel Awards.
Our guests want memorable moments, not just meeting rooms. From a 10-person strategy session to a 650-guest gala, we craft experiences that feel tailored, polished and playful.
The qtQT Rooftop is a popular tropical oasis with al fresco allure that is ideal for sun-drenched soirees up to 300 guests, while the hotel’s 293 guest rooms and suites, plus six rooftop qtQT cabins, are at the centre of everything.
At QT Gold Coast, we are just one barefoot block from the beach, yet worlds away from the expected – where your event is destined to be anything but ordinary. n
Sydney Showground sets the stage for extraordinary events and unforgettable experiences.
With a spectacular new menu, over 30 indoor and outdoor venue options and a collaborative, award-winning team, together we can create the unimaginable.
Compelling experiences in the golden west
A diverse and inspiring destination, Western Australia rewards curiosity and leaves a lasting impression, writes Gareth Martin, chief executive officer at Business Events Perth.
“There’s a powerful sense of scale here, and with that comes unique creativity and event experiences.”
Western Australia offers a distinctive sense of place from the moment you arrive. It is a destination that invites exploration and rewards curiosity with memorable experiences.
We are fortunate to live in a state shaped by ancient landscapes and one of the world’s oldest living cultures, where pristine coastlines meet vast, untamed wilderness. There’s a powerful sense of scale here, and with that comes unique creativity and event experiences.
What makes Western Australia so compelling for business events is the diversity of opportunity. In almost any direction, you’ll find destinations that deliver impact and inspiration.
The state’s southwest region is where business travellers can be immersed among towering karri forests in the morning and by the Indian Ocean in the afternoon. It offers an impressive mix of event-ready venues, from premium resorts and boutique lodges to renowned wineries and private estates.
Looking ahead, the new Saltwater Busselton Convention Centre will be a game changer, introducing a purpose-built venue just two-and-a-half hours’ drive from Perth and easily accessible via direct flights from Melbourne and Sydney.
Head inland and our golden outback delivers something entirely different. Vast red-earth landscapes, wide-open skies and character-filled country towns define this region. Delegates can
experience seasonal wildflowers, kangaroos on some of the whitest beaches in the world, and one of the largest outdoor art galleries at Lake Ballard. It’s a powerful setting for incentive programs and story-rich itineraries.
Western Australia’s coastal capital city of Perth plays a central role as a sophisticated, well-connected global destination with a natural advantage. Contemporary venues, seamless transport and premium hotels sit just minutes from beaches, riverfronts and parklands – all under vast, clear blue skies. The balance between business and lifestyle is highly valued by clients and makes Perth a compelling destination for global business events.
Further north, the Coral Coast offers access to extraordinary marine environments, from catching your own lobster and premium seafood to unforgettable encounters at Ningaloo Reef with whale sharks, manta rays and migrating humpback whales in pristine waters. Beyond that, the state’s northwest remains one of Australia’s last true frontiers, defined by ancient gorges, waterfalls, remote waterholes and some of the world’s oldest rock art. It’s raw, powerful and deeply grounding.
That’s the natural magic of Western Australia. Its diversity, scale and authenticity are hard to match anywhere else in the world. It’s a destination that inspires ambition and leaves a lasting impression long after your event has ended. n
The beautiful Cape Peron at Francois Peron National Park, north of Perth.
Connection and coastal charm in Lorne
Located at the gateway of Victoria’s Great Ocean Road, Mantra Lorne offers a stunning coastal setting where business events delegates can focus and engage, writes its general manager, Edwin Erftemeyer
When event planners ask why Mantra Lorne attracts Australia’s most forward-thinking organisations, the answer is simple: environment matters.
Sitting on 12 acres of heritage-listed gardens at the gateway to the Great Ocean Road, the resort presents a rare combination of coastal tranquillity, expansive space and purpose-built facilities designed for today’s evolving event needs. Delegates arrive and immediately feel the shift – a sense of calm that encourages focus, creativity and connection.
A convention centre designed for flexibility and focus
Mantra Lorne’s convention centre has recently received an uplift to create a contemporary environment that reflects our coastal setting. Soft grey and white tones, cleaner lines and a lighter palette help delegates feel calm and focused, which is increasingly important as programs become more content-heavy and interactive.
From a planning perspective, the Convention Centre can be configured as a single plenary space or divided into three separate rooms, each supporting different formats including strategy sessions, workshops, breakouts and networking.
A dedicated function foyer provides a space filled with natural light for arrival, registration, catering and informal conversations, allowing organisers to design flow and “breathing room” into their agenda. This flexibility enables event designers to build more immersive, layered programs without needing to change venues or compromise on the delegate experience.
Honouring heritage through design
The Heritage Ballroom, one of Victoria’s most storied event spaces, remains the emotional heart of Mantra Lorne. Its original 1864 architectural features provide an inspiring backdrop for conferences, gala dinners, awards nights and social celebrations.
Event planners tell us the room elevates the perceived value of their program, which is an increasingly important factor when designing events that must impress while justifying investment. This fusion of heritage ambience and contemporary amenities gives clients a setting they can’t replicate elsewhere.
Designing sustainable events with purpose
Sustainability remains at the heart of Accor’s operations, and at Mantra Lorne, our approach prioritises practical, achievable solutions that support environmental responsibility and event objectives.
From reducing single-use plastics and offering low-waste menu design, to supporting local producers along the Great Ocean Road, sustainable choices are integrated into the planning process rather than positioned as optional extras. Clients appreciate that these practices deliver operational efficiencies and a more meaningful delegate experience.
A residential conference destination
With 277 accommodation rooms spanning heritage hotel rooms to modern studios, Mantra Lorne operates as a comprehensive residential conference resort. Delegates can easily move between plenary sessions, breakout zones, outdoor networking spaces and accommodation, all without transport logistics or fragmented scheduling.
Events that endure
Our philosophy is that a successful event leaves a lasting imprint on delegates, organisations and the region. Whether delivering a national conference, leadership retreat, incentive or bespoke activation, Mantra Lorne offers a canvas where ideas are elevated, collaboration deepens and experiences resonate well beyond closing remarks. n
The coastal setting of Mantra Lorne at the gateway to the Great Ocean Road.
TFree fun for delegates in Cairns
For business events visitors in Cairns, there are plenty of free options for getting outdoors and enjoying downtime between sessions, writes Tara Bennett, general manager, partnerships and events, at Tourism Tropical North Queensland.
he 2.5km Cairns Esplanade is packed with easy-on-thepocket activities from sunrise to sunset, meaning business events delegates can enjoy valuable downtime during conferences without breaking the bank.
Visitors can start their morning among resident pelicans with a power walk or by using the free gym equipment overlooking the inlet. Free fitness classes, from yoga to Zumba, operate here throughout the week.
You can cool off in the clear blue saltwater of Esplanade Lagoon at any time of day. Watched over by lifeguards, the free lagoon features a sandy beach and is shaped as Queensland, with rock sculptures representing Torres Strait Islands.
Delegates with families flying in post-event will enjoy the Esplanade. Muddy’s is a splash playground featuring a waterplay area, while further along the boardwalk, kids can explore the
ultimate treehouse built into a giant fig tree. For a small fee, Cairns Eye adds additional fun, offering views across the sea, city and its mountain backdrop.
In the leafy suburb of Edge Hill, Cairns Botanic Gardens features one of the best arrays of tropical plants in Australia.
The gardens are split into several zones and collections, including Aboriginal Plant Use Garden, Bamboo and Friendship Garden, Rainforest Boardwalk and the spectacular conservatory housing the garden’s most valuable and tender plants.
Market lovers are well catered for at foodie haven Rusty’s Markets. As evening rolls in, Cairns Night Markets is the place for take-home gifts.
Activities, art, culture and food come together in Cairns, proving that memorable experiences – ideal for making the most of conference downtime – don’t have to come with a hefty price tag. n
Sophisticated style in Darling Harbour
From
modern facilities to personalised
service, Sofitel Sydney Darling Harbour offers a comprehensive business events experience for guests.
“Our team delivers a highly personalised, discreet and detail-driven experience.”
Sam Panetta, general manager at waterside Sofitel Sydney Darling Harbour, explains why the hotel is a premium choice for business events in the CBD.
How do you describe the meetings and events experience at Sofitel Sydney Darling Harbour?
It’s a refined blend of sophistication, innovation and personalised service. Our spaces are designed to inspire – from light-filled boardrooms to our dramatic ballroom – creating a sense of occasion. From large-scale conferences to intimate tailored board meetings, every space has been thoughtfully curated to elevate the guest experience.
What sets your facilities apart in a competitive market?
Detail and design. Our event spaces combine contemporary luxury finishes with intelligent spatial design, offering versatility without compromising on style. Every element, from furniture to ambient lighting, has been considered to create an environment that feels premium, seamless and effortless.
What role does wellness play in your business events offering?
Wellness is no longer a luxury – it’s an expectation. Through Sofitel SPA Darling Harbour, we offer curated corporate spa experiences that complement busy agendas.
These can include express chair massages, guided mindfulness sessions and tailored group treatments that are designed to boost energy, focus and overall wellbeing during multi-day conferences or executive retreats.
How does technology enhance the guest experience?
We’ve invested heavily in technology to support modern, hybrid business needs. From a state-ofthe-art LED wall and professional audiovisual capabilities, to intelligent lighting, we ensure your message is delivered with precision and impact.
How does your catering enhance events?
Our culinary offering is a key part of the experience. Led by our talented chefs, our menus showcase seasonal produce and refined presentation – from energising working lunches to elegant gala dining. We also offer tailored menus for dietary preferences and wellness-focused breaks.
What promise do you make to clients choosing your venue?
We promise precision, polish and privilege. From the first conversation to the final farewell, our team delivers a highly personalised, discreet and detail-driven experience. At Sofitel Sydney Darling Harbour, your event isn’t simply hosted – it is elevated. Our aim is always to create unforgettable events. n
The stunning ballroom at Sofitel Sydney Darling Harbour.
Business meets inspiration in Hong Kong
With ease of access, world-class offerings and a welcoming culture, Hong Kong delivers business events delegates unforgettable experiences.
When it comes to hosting meetings, incentives, conferences and exhibitions, Hong Kong is more than a venue, it’s an experience. For Australian and New Zealand event planners, the city offers a unique blend of east-meets-west culture, world-class infrastructure and unforgettable moments that turn events into stories.
A city that connects
Hong Kong is the ultimate gateway to Asia. Its strategic location places you at the heart of the region, offering easy access to major Asian markets while remaining a cosmopolitan hub where English is widely spoken. For businesses looking to host impactful events or reward top performers, Hong Kong combines efficiency with energy, creating a seamless experience for delegates and organisers.
Experiences that inspire
Hong Kong transforms business events into journeys of discovery. Delegates can practice tai chi at sunrise on the waterfront; explore vibrant street markets and indulge in Michelin-starred cuisine; cruise Victoria Harbour aboard a traditional junk boat; and add adventure with hikes such as Dragon’s Back or team-building on outlying islands.
Venues that inspire
Hong Kong’s venues are as diverse as the city’s skyline. Hong Kong Convention and Exhibition Centre is an architectural icon overlooking Victoria Harbour, which is perfect for large-scale conferences and exhibitions.
For events that demand flexibility and scale, AsiaWorld-Expo offers cutting-edge facilities just minutes from the airport. For something distinctive, creative spaces such as West Kowloon Cultural District and Kai Tak Sports Park provide unique backdrops for networking and brand activations.
Hotels that elevate events
With more than 300 hotels, Hong Kong offers exceptional accommodation and meetings facilities. Many properties feature integrated meetings spaces with advanced AV technology; flexible configurations for board meetings, product launches and gala dinners; premium amenities such as rooftop pools, award-winning spas and Michelin-starred dining; and expert event teams that ensure flawless execution.
Hotels often include curated experiences such as private dining, wellness programs and cultural tours that add value for incentive groups.
Easy access and expert support
Direct flights from Sydney, Melbourne, Brisbane, Perth and Auckland make Hong Kong easily accessible. The Airport Express delivers delegates downtown in 24 minutes, and Hong Kong Tourism Board offers tailored support, from venue recommendations to cultural itineraries and financial incentives.
Hong Kong isn’t just a destination – it’s a stage for success. For Australian and New Zealand businesses seeking growth, engagement and inspiration, the city delivers a perfect balance of business efficiency and cultural richness. n
Above: The vibrant city of Hong Kong welcomes business events delegates from Australia and New Zealand.
AVenue branding amplified at GCCEC
Gold Coast Convention and Exhibition Centre is helping clients create striking impact through digital and physical branding, writes the venue’s executive manager of marketing and communications, Kerri Brown
delegate’s first impression is formed long before the program commences, and the venue is one of the strongest influences on how that impression takes shape.
At Gold Coast Convention and Exhibition Centre (GCCEC), this understanding has guided the evolution of its branding capabilities, and focus is on how environment, identity and experiences intersect.
As expectations shift and audiences seek deeper value, venues play an important role in helping organisers create spaces that feel purposeful, cohesive and memorable.
GCCEC offers an environment that can be tailored to an event’s visual identity. The venue’s digital, physical and takeover branding opportunities allow organisers to create immersive, high-impact environments from the moment guests arrive.
The newly installed highway road sign, paired with striking
outdoor banner placements, welcome delegates before they enter the building. The new LED foyer screen also delivers a bold and unmissable sense of arrival.
However, there is one feature that stands out the most: GCCEC’s 240 metres of colour-programmable LED awning lighting that transforms the exterior into a canvas of event colours. Customisable in five-metre blocks, this lighting can showcase a palette with precision. Powered by energy-efficient LED technology and adaptable to complement or contrast interior lighting, it becomes a seamless extension of the event experience.
The impact of thoughtful branding is significant as great events create moments, but immersive branding creates memories. When clients transform GCCEC into their own environment, delegates feel more connected, engaged and inspired. That is when a venue becomes part of the story, not just the backdrop. n
The National Convention Centre Canberra is the city’s largest purpose-built venue for conferences, meetings, and events, offering 15 flexible spaces with natural light and pillarless designs.
Extraordinary business events in Queenstown and Wānaka
There is nowhere like New Zealand’s Queenstown and Wānaka, where incredible landscapes meet energised business events, writes Stu Cordelle, head of business development at Destination Queenstown and Lake Wānaka Tourism.
Just a three-hour flight from Australia’s east coast, Queenstown Lakes has long been a popular destination for business events, combining immersive experiences, spectacular landscapes and distinctive venues, all complemented by a diverse range of accommodation options.
The neighbouring towns of Queenstown and Wānaka are four-season destinations, with summer and winter attracting the most visitors for leisure travel. This makes the quieter months from May to June and September to November ideal times for business events, offering excellent venue and accommodation availability, competitive rates and a more relaxed experience for delegates.
Together, the towns boast more than 3000 guest rooms, around two dozen dedicated and flexible conference and meeting spaces, and more than 150 restaurants and bars, all within a short drive from a well-connected international airport.
That enables the region to host hundreds of international and domestic business events each year, from exclusive executive retreats and incentive trips rewarding high performers to major conferences and product launches, all supported by a community of skilled local experts, including destination management companies, events professionals, cutting-edge AV teams, tech providers and exceptional caterers.
What sets the region apart from other destinations is the wow factor of New Zealand’s Southern Alps and Lakes Whakatipu and Wānaka, along with friendly, down-to-earth locals, who welcome everyone with manaakitanga – a Māori concept encompassing generosity, kindness, respect and care for others. It is a special place to hold business events.
Queenstown and Wānaka has long been a hub of innovation and collaboration, attracting talented
professionals from around the world. That depth of expertise, combined with our remarkable environment, creates events that energise, inspire and recharge everyone who visits.
What’s on the itinerary?
A morning meeting or conference followed by an afternoon of team-building activities, and then dinner at an award-winning restaurant.
Helicopter over mountain peaks to a champagne reception at a glacial lake and then host VIP clients in an atmospheric wine cave in Gibbston – home to some of the world’s best pinot noir – or enjoy the thrill of bungy jumping, whitewater rafting, jet boating or skydiving.
Breathe in the clear mountain air at a high-country station retreat for executives, connect with local experts, then glide across the lake on a relaxing cruise. Here, anything is possible.
There are also numerous ways to connect with local culture and nature, from opening a conference with a pōwhiri – a formal Māori welcome ceremony – to guided walks and talks, and incorporating team-building through corporate social responsibility activities.
What about our impact?
Queenstown Lakes is on a journey to become a regenerative tourism destination, with the landmark goal of a carbon-zero visitor economy by 2030. Choosing Queenstown and Wānaka for an event aligns a business with a place that prioritises environmental stewardship, community wellbeing and sustainable growth.
Get in touch with Queenstown Convention Bureau for free, impartial guidance to bring your business event vision to life. n
The beautiful landscape of Queenstown on New Zealand’s South Island.
Set in the Mornington Peninsula wine region, just one hour from Melbourne, Jackalope redefines corporate gatherings for 2026: from day conferences and corporate retreats to exclusive property takeovers, speak to our dedicated events team to curate your bespoke event overlooking LL Vineyard.
Wonderful wineries
Australia and New Zealand boast some of the best wineries in the world, and these venues are exceptional locations for premium event experiences among the vines.
Shaw Estate in Murrumbateman, NSW.
Treetops Adventure and Mount Majura Vineyard
Canberra
Treetops Adventure and Mount Majura Vineyard is located just 10 minutes from Canberra’s CBD and is well catered for team outings. Nestled in Majura Pines, the duo of establishments blends adventure and relaxation.
Start with Treetops Adventure, where teams tackle courses for all levels, building camaraderie, trust and fun. Afterwards, guests can unwind at Mount Majura Vineyard by sipping award-winning local wines with curated cheese platters.
With seating for up to 40 people, The Pavilion offers alfresco dining – which can also be enclosed and heated – and vineyard views. Groups can use their own caterer or choose from recommended catering partners.
Mandoon Estate
Swan Valley, WA
Retreat to one of Western Australia’s premier wine destinations, where Mandoon Estate offers a complete luxury experience. At the cellar door, guests can taste wines from vines dating back to 1895 in a relaxed yet refined setting, which is perfect for lingering tastings and unhurried afternoons.
At Wild Swan restaurant, patrons can wind down with seasonal, locally inspired dishes paired with premium wines. The Homestead Brewery offers handcrafted beers in a relaxed setting, while the onsite Maya Maya accommodation presents beautifully appointed hotel rooms for guests’ comfort, calm and convenience.
Centennial Vineyards
Southern Highlands, NSW
Nestled among the rolling vines of the NSW Southern Highlands, Centennial Vineyards Restaurant offers a refined, yet welcoming, dining experience. The restaurant showcases seasonal, locally inspired menus crafted by its culinary team, perfectly paired with wines from Centennial Vineyards and beyond.
Centennial Vineyards caters to a wide range of occasions, from relaxed lunches and elegant dinners to bespoke weddings, private celebrations, business events and high-tea experiences. With versatile indoor and outdoor spaces overlooking the vineyard, each event is tailored to reflect clients’ vision and style.
The experienced team is dedicated to delivering warm, professional service at a venue offering elegance and authenticity.
Shaw Estate
Murrumbateman, NSW
Located among rolling vineyards in Murrumbateman, Shaw Estate is 30km northwest of Canberra’s CBD. Coach and bus transfers can be arranged for guests staying within the Hotel Realm precinct in Barton, including Hotel Realm, Little National Hotel, Burbury Hotel and Brassey Hotel, which enables events to combine a vineyard setting with city-based accommodation.
Shaw Estate is known for its cool-climate wines, which can be explored through tailored cellar door tastings. Events are supported by a seasonal food offering designed to complement the wine range.
With a quiet vineyard setting and close links to Canberra, Shaw Estate provides a considered option for events that value quality, place and accessibility. Exclusive use is available for up to 200 cocktail guests.
Beresford Estate
McLaren Vale, SA
Beresford Estate features a range of distinctive function spaces set among vineyards and rolling McLaren Vale landscapes. The Tasting Pavilion is ideal for intimate gatherings, hosting up to 60 guests indoors or 100 outdoors with vineyard views. Beresford House offers refined versatility, with the Gallery Room accommodating up to 150 guests, complemented by the Bell Tower Deck, which is perfect for sunset cocktails or standalone events. For grand celebrations, the expansive Pepper Tree Lawns can host up to 300 guests beneath the open sky. The Vale Restaurant and Bar provides a contemporary setting for up to 200 guests, blending relaxed sophistication, exceptional food and estate wines for memorable events of any scale.
Jack Rabbit Vineyard
Bellarine Peninsula, Victoria
Jack Rabbit Vineyard’s restaurant, winery and cellar door offer panoramic views across Port Phillip to Melbourne, the You Yangs and Geelong. The multi-awardwinning winery can host business functions, weddings and product launches, and has forged a reputation as a gastronomic showpiece for The Bellarine, alongside its stable of sophisticated cool-climate wines.
For people opting for a more casual dining experience, the House of Jack Rabbit Cellar Door and Tasting Room features a cafe-style menu with stunning vistas across more than 130 acres of vines.
Photo: Pew Pew Studio.
Rippon
Wānaka, New Zealand
For more than a century, Rippon, a farm and vineyard on the shores of Lake Wānaka, on New Zealand’s South Island, has been farmed by successive generations of a single family. Tended with care, with a light touch and respect for the land and the life underfoot, the vines at Rippon produce wines that speak of the unique place from which they are born.
Atop Rippon Hill, at the heart of the farm, stands Rippon Hall, surrounded by 15 hectares of biodynamically farmed vines that are home to some of New Zealand’s, and the world’s, most celebrated pinot noirs, and some of Central Otago’s oldest parcels.
Rippon Hall is an events destination like no other. Antique Argentinian doors open into a welcoming foyer, a hideaway mezzanine, a minstrel’s balcony and the majestic main hall, with farm-sourced timber trusses, a roaring log fire for colder days and picture windows that frame the extraordinary vista.
A recently refurbished covered terrace accommodates up to 230 guests, offering uninterrupted views across the vineyard to Lake Wānaka, Ruby Island and the mountains beyond.
Photo: Jinal Govind Photography
Bimbadgen Estate
Hunter Valley, NSW
Set among the rolling vineyards of NSW Hunter Valley, Bimbadgen Estate is a destination winery renowned for delivering exceptional events of every scale. From intimate executive gatherings and premium brand experiences to large-scale conferences, product launches, celebrations and live performances, the estate offers a range of versatile indoor and outdoor spaces supported by exceptional hospitality and award-winning wines.
Complementing the main estate is Bimbadgen Palmers Lane, an offsite venue five minutes down the road, offering additional purpose-built events spaces with sweeping vineyard surrounds and 60-room accommodation The Lane Retreat.
This dual venue offering provides organisers with flexibility, scale and choice, underpinned by one experienced events team.
With acclaimed dining, a celebrated cellar door and accommodation nearby, Bimbadgen delivers an end-to-end winery experience designed to impress guests and elevate every occasion.
Lambert Estate Barossa Valley, SA
When designing the new facilities at Lambert Estate, the winery’s goal was to create a modern and breathtaking, yet intimate, event venue in South Australia’s Barossa Valley.
The venue offers a stunning location with versatile spaces suitable for business meetings, conferences, weddings and private parties.
For business events, Lambert Estate can accommodate groups ranging from 10 to 2000 guests. As the largest climate-controlled hospitality space in the Barossa, the team ensures all requirements are met with exceptional catering and unique breakout activities such as wine blending experiences and guided vineyard tours.
Menu options range from cocktail service to formal three-course meals, featuring local produce, with most ingredients grown directly on Lambert Estate’s 250-acre property.
Mission Estate
Hawke’s Bay, New Zealand
Mission Estate Winery is a unique, historical venue incorporating New Zealand’s oldest winery with a world-class restaurant, a cellar door offering wine tasting, tours and sales, and conference and wedding facilities in one magnificent complex with views across the vineyards and city.
Mission Estate is located just 10 minutes southwest of Napier’s city centre, but is surrounded by farmland and the vineyard, far removed from the hustle and bustle of the CBD.
The estate offers four flexible function rooms, catering for an intimate board meeting for 10 people up to a business dinner for 200 guests.
Re’em Yarra Valley
Yarra Valley, Victoria
Located on the grounds of Helen and Joey Estate, Re’em Yarra Valley offers a refined destination for business events and retreats. This multi-faceted venue combines boutique accommodation with high-end dining and professional conferencing facilities in the heart of Victoria’s Yarra Valley.
The Re’em Yarra Valley hotel consists of 16 suites, including four 80-square-metre Alicorn Suites for executive stays and 11 stylish King Suites, all featuring private balconies or courtyards. For meetings, the restaurant accommodates up to 100 guests and includes a 12-seat private dining room that can be configured as a boardroom for executive sessions.
The restaurant at Re’em Yarra Valley has been awarded one hat in Australian Good Food Guide for the past two years. The menu focuses on modern Australian cuisine influenced by regional Chinese flavours, utilising seasonal produce paired with estate-grown wines.
Beyond the boardroom, groups can access the Helen and Joey Estate cellar door for guided winery tours and tastings. Re’em Yarra Valley provides tailored event packages, including breakout sessions and local partnerships for a complete business events experience.
Contentious Character
Canberra
Canberra’s first urban winery, Contentious Character is well equipped for catering to city-based business events. Located in Fyshwick’s Dairy Road precinct, the venue blends an industrial aesthetic with a warm, inviting atmosphere and relaxed courtyard. The flexible space accommodates 20 to 200 people cocktail-style for seated dining or informal grazing. A highlight is the winery’s wine-tasting bingo – a fun, interactive experience that keeps guests engaged. Handcrafted wines, curated platters and attentive service make every event feel special. With a focus on local produce, Contentious Character is perfect for team celebrations, client entertaining and product launches, and is available for exclusive use midweek.
Scotchmans Hill
Bellarine Peninsula, Victoria Scotchmans Hill is the oldest and largest winery on Victoria’s Bellarine Peninsula, and it is renowned for crafting premium cool-climate maritime wines for more than 40 years. Situated atop one of the region’s highest points, the estate offers panoramic views of Port Phillip, Swan Bay, The Heads and the Melbourne skyline, with picturesque vineyards below.
At the cellar door, guests can enjoy guided tastings, while the property’s restaurant completes the experience with a contemporary seasonal menu centred on locally sourced produce and expertly paired wines, with capacity for functions and weddings.
Light-filled dining spaces boasting vineyard and bay views establish Scotchmans Hill as a premier destination for wine lovers and food enthusiasts.
Iron Gate Estate
Hunter Valley, NSW
At Iron Gate Estate, Spanish-inspired architecture meets sweeping vineyard views, a working winery and a cellar door with an Iberian-inspired restaurant. Just two hours north of Sydney, the estate is perfect for celebrations of all sizes, from intimate dinners to grand gatherings. Celebrate in unique spaces including the Fenix Room, with seating for up to 20 people for private dinners and milestone moments, and the Main Dining Room, accommodating up to 50 guests with exclusiveuse options. The estate can also be used exclusively (excluding the Villa) for up to 100 guests with versatile indoor and outdoor settings.
At the heart of every event is Iron Gate Kitchen, led by head chef Lara Hagan, serving Iberian-inspired dishes cooked over fire. Tailored packages and bespoke add-ons include oyster and cocktail bars, and sparkling towers.
Photo: Megann Evans Photography.
Frogmore Creek
Hobart, Tasmania
Frogmore Creek winery is located on 10 hectares of vines set within the foothills of Southern Tasmania’s Coal River Valley, just 20 minutes northeast of Hobart. This beautiful venue offers an elegant, refined, yet casual, setting which is perfect for business events, all underpinned by a multi-award-winning restaurant and wines.
Overlooking rolling hills, expansive vineyards and the valley’s waterways, the venue is ideal for conferences, executive retreats and client entertaining, with capacity to host intimate gatherings or up to 160 seated guests for a gala event.
Adjacent to the main restaurant, the Barrel Room is a dedicated private events space featuring high ceilings, an open fireplace and floor-to-ceiling windows, with direct access to the terrace and gardens for breakout sessions.
For cocktail-style events, Frogmore Creek’s Island Bite experience delivers a curated marketplace of Tasmanian produce, hosted by local brand partners, creating an engaging way to showcase Tasmania while encouraging connection among guests.
Opening February.
Tō tūrangawaewae, he kura, he kāinga. Your place to gather, connect & belong. nzicc.co.nz
Kinross
Gibbston, New Zealand
Just 25 minutes from Queenstown Airport, in the heart of the Gibbston region, Kinross offers a one-of-a-kind venue surrounded by vines and backed by expert service. With multiple flexible function spaces, boutique accommodation and an award-winning bistro onsite, the venue can cater for group sizes of 10 to 150 people.
There is a full range of package options, from casual dining to wine-matched plated menus and cork’n’fork events. Add wine tastings, e-bike tours, heli transfers and adrenaline-fuelled adventures, which can all be coordinated by the venue’s team, making for events that are unforgettable.
Cleveland Estate
Macedon Ranges, Victoria
Set in Victoria’s Macedon Ranges, Cleveland Estate is a welcoming destination for conferences, business events and retreats. Located just 45 minutes from Melbourne’s CBD and 30 minutes from Melbourne Airport, the estate offers ease of access with the feeling of a true escape. Cleveland Estate is a purpose-built conference venue, catering to everything from small executive meetings to large-scale conferences. Architecturally designed to ensure privacy, the venue features multiple flexible spaces and dedicated breakout rooms for groups. Events are supported by attentive personal service and onsite accommodation, keeping delegates connected throughout their stay. Onsite dining showcases regional produce and estate wines, while signature Cleveland Estate experiences and dramatic landscapes provide inspiration year-round.
Emma’s Cottage Hunter Valley, NSW
In the heart of Lovedale, Emma’s Cottage offers a relaxed, boutique vineyard setting for business events seeking a sense of place and privacy. The venue features a newly renovated cellar door and a chic intimate function space that can host up to 60 guests seated – ideal for meetings, strategy sessions, presentations and team celebrations. A generous outdoor breakout area provides space for networking, informal discussions or team-building activities, allowing events to flow between indoor and open-air settings. Onsite accommodation includes four cottages that each have between two and five bedrooms, making it well suited to multi-day retreats. With in-house catering, a projector screen and attentive service, Emma’s Cottage delivers a complete, boutique business events experience grounded in contemporary Hunter Valley style.
COASTAL DINING EXPERIENCES DESIGNED
FOR GROUPS
Dining that feels relaxed for delegates and effortless for planners. Manly’s dining scene is defined by its coastal setting, walkable precinct and venues experienced in hosting groups.
From casual beachfront restaurants to premium hosted dining experiences, planners can extend the event beyond the meeting room without adding complexity to logistics.
Business by the beach
If you’re seeking a beachside destination offering fine hospitality, a relaxed vibe and events spaces promising gorgeous vistas, Sydney’s Northern Beaches is the perfect fit, writes Gavin Dennett
Sydney’s Northern Beaches district is a desirable coastal enclave that is defined by pristine sands to the east and Ku-ring-gai Chase National Park to the west. It stretches from Sydney Harbour in the south to the peninsula of Palm Beach in the north, and boasts a laidback community vibe, with parochial and deeply proud locals.
The suburb of Manly is the centre of Northern Beaches action, with the Corso thoroughfare running through its centre, which connects foot traffic from Sydney Harbour foreshore to Manly Beach. With several pubs, bars, restaurants and shops lining the streets, the area is a bustling centre for hospitality, relaxation and connection, and an idyllic setting for socialising and doing business.
Facing Manly Beach promenade is Manly Pacific Hotel, Sydney, the grand centrepiece that peers out through the pine trees towards the ocean.
“We’re seeing more people turn their attention to Manly because it offers something different – it feels like a break without the barriers of travel,” says Dylan Cole, general manager, Manly Pacific.
“You can arrive by ferry – only an 18-minute trip from the CBD – breathe in the ocean air and immediately switch off from the city mindset.
“What we are really excited about is how much the area has evolved. The dining scene in Manly has lifted dramatically, with venues such as our own Cibaria Manly earning a hat within just six months of opening and the revitalisation of Manly Wharf by Felons/ Artemus Group elevating the whole precinct.”
Manly Pacific is a 5-star beachfront hotel that is part of Accor’s luxury MGallery collection. It features 213 rooms and suites, wellness facilities and a rooftop pool. For conferences and events, the property boasts nine dynamic function rooms for up to 550 people, including six conference rooms with floor-to-ceiling windows, a 36-metre ocean-facing terrace and a pillarless ballroom.
The hotel also features multiple dining options, including Cibaria Manly with its Italian fare “from the salumeria to the spaghetteria to the bisteccheria”, which tells you the menu is diverse and authentic. Guests can also experience Cibaria Caffetteria and Gelateria, the French flair of Bistro Manly, and 55 North cocktail lounge.
“At Manly Pacific, we’re part of Manly’s shift,” says Cole. “Our hotel is no longer just somewhere to sleep – it’s a destination in itself. Between our event spaces, dining, wellness offering and beachfront location,
Above: Incredible beachfront views from Manly Pacific Hotel.
Photo: Steven Woodburn.
“We’re seeing more people turn their attention to Manly ... it feels like a break without the barriers of travel.”
guests can host a full experience here without needing to go anywhere else. That’s why it resonates strongly for staycations and events.”
Opening in late 2024, Felons Brewing Co Manly took over the former Wharf Bar on the waterfront where the ferry from Circular Quay sails in.
An outpost from Brisbane’s Felons Brewing Co, the Manly venue is a busy spot for craft beers, cocktails, steaks, pizza and seafood.
“Felons is elevating what locals have always loved about this destination, bringing fresh energy with award-winning beers, a creative produce-driven menu and a stellar live music line-up,” says Adam Flaskas, co-founder and director of Artemus Group, the owner of Felons. “It’s all part of building a legacy for future generations of Manly residents and visitors to enjoy.”
In December 2025, Felons Manly opened its 700-person Barrel Room that is home to an 18.5-hectolitre brewhouse and can be used for events, dining and live music.
“Manly couldn’t be a better fit for Felons,” says Dean Romeo, brand director, Felons Brewing. “We want to embrace that laidback surf village charm, providing space where everyone – locals, visitors, friends and family – can enjoy great beer and good times by the water.” →
Ocean vistas at Manly Pacific.
Cibaria Manly one-hat restaurant at Manly Pacific.
Waterside hospitality at Felons Manly. Felons Manly on Sydney Harbour.
Photos: Steven Woodburn.
Further north, up Pittwater Road, the spacious Dee Why Hotel recently unveiled its $3 million revamp, which includes three new areas: Mr B’s sports bar, Jade’s bistro that transforms into a private events space, and the refreshed main bar. The renovation blends modern facilities with retro charm and Art Deco finishes, and Jade’s is a greenhouse-inspired bistro area by day, and an exclusive private events space at night.
Independently run by the Bayfield family since 1977, the renovation is a tribute to the original owner and patriarch of Bayfield Hotel Group, Neville Bayfield.
Dee Why Hotel continues to serve its Sydney-famous burgers, alongside other pub classics, while its cocktail menu has been overhauled.
“This is a locals’ pub at its core,” says Kaine Bayfield, chief operating officer at Bayfield Hotel Group.
“During the years, the Dee Why community has changed and as Northern Beaches locals ourselves, we want to create a pub experience that resonates with long-time regulars and new visitors.
“We’ve restored original elements and injected life and playful energy into every corner, and created spaces where you can cheer on your team in Mr B’s, linger over a long lunch at Jade’s, or just settle in for a great burger.”
Even further north is Newport, where Silkari Mirage Hotel was rebranded on 1 December 2025 following a refurbishment. Silkari Hotels took over the 48-room property in late October 2024, with a vision to return this established hotel to its former glory.
“As Northern Beaches locals, we want to create a pub experience that resonates with long-time regulars and new visitors.”
The recently renovated Dee Why Hotel. Mr B’s sports bar at Dee Why Hotel.
The property offers five conference spaces, beautiful views, a private jetty, swimming pool, indoor and outdoor dining, activity spaces and easy access to beaches and Ku-ring-gai Chase National Park. Its refurbishment took in the conference rooms, accommodation, restaurant and public spaces.
“With the hotel’s stunning views, our aim was to create the perfect conference and event space on the Northern Beaches of Sydney for small-to-medium day and residential conferences,” says Jason Cook, director of sales and marketing, Silkari Mirage Hotel. “With only 48 rooms, it is the ideal venue where companies can completely buy out the hotel for their conference without needing to leave Sydney.
“Our desire is to support local restaurants, team building and activity focused companies by bringing into the area a wide range of conferences and events. Whether you’re holding a conference, training course, a company retreat, seminar, business event or private function, we offer a comprehensive range of meeting rooms to suit a variety of needs, less than an hour’s drive from Sydney’s CBD.” n
Rooftop events space at Silkari Mirage Hotel in Newport.
Destination Mornington Peninsula
Coastal comforts
Only an hour’s drive from Melbourne, Mornington Peninsula is a pleasant and soothing corner of Victoria that promises tranquillity, calmness and a place to decompress, writes Gavin Dennett.
Despite being just an hour’s drive southeast of Melbourne, the coastal haven of Mornington Peninsula is a world away from the pace of city life in the Victorian capital. For visitors hitting the open road out of the urban sprawl, the region offers a scenic and tranquil escape with coastal towns, beaches, wineries, dining, golf courses, farms, hot springs and hinterland national parks.
Mornington Peninsula’s gentle rhythm and quiet pace brings a sense of calm to guests arriving in the region. For business events, it is positioned as a getaway spot on the map that allows for clear thinking, connection and a pause for air.
“The Mornington Peninsula offers the depth and diversity that today’s business events demand, all just over an hour from Melbourne,” says Angela Cleland, chief executive officer, Mornington Peninsula Regional Tourism. “From premium venues and immersive dining to nature-based incentives, golf and wellness, the region delivers meaningful experiences that elevate meetings beyond the boardroom.
“It is emerging as one of Victoria’s most compelling destinations for business events, incentives and offsite programs, combining premium venues, immersive experiences and easy access from Melbourne.”
Not only is the Mornington Peninsula well connected by road to Melbourne, a ferry service operates across Port Phillip from Sorrento, on the eastern headland, to Queenscliff on the Bellarine Peninsula. This provides convenient access to Geelong and the Bellarine, which will soon be home to Nyaal Banyul Geelong Convention and Event Centre, which opens in July 2026.
The new $25 million Sorrento Ferry Terminal is scheduled to open in the first quarter of 2026, delivering a transformational gateway to the Mornington Peninsula with modern passenger facilities, hospitality spaces, new waiting lounges and waterfront cafe and bar facilities. This infrastructure will enhance the SorrentoQueenscliff ferry link and provide a striking backdrop for incentive arrivals, group travel logistics and destination programming.
There is no shortage of beach and water activities on Mornington Peninsula.
Peninsula Hot Springs
With geothermal waters flowing on the Mornington Peninsula, wellness destination Peninsula Hot Springs opened in 2005. In the 21 years since, the 42-acre site has welcomed more than eight million guests to relax and recharge.
Inspired by ancient traditions and global bathing cultures from around the world, Peninsula Hot Springs offers more than 70 bathing and wellness experiences.
“What started as a dream to introduce Australians to the magic of geothermal bathing has become something so much greater,” says Charles Davidson, co-founder and co-owner, Peninsula Hot Springs. “We’ve created a space where people can return to themselves; a place where the healing power of nature, community and connection can be felt every day.”
The grassy coastal sand dunes that became Peninsula Hot Springs was purchased in 1997 and slowly transformed into a bathing and wellness oasis harnessing the regenerative power of nature. The site offers a luxurious spa and wellness centre, glamping and eco-lodge accommodation, immersive wellness, and cultural programs.
“This sanctuary has become a centre of peace – a space where individuals can reconnect with nature, with each other and with the deeper essence of themselves,” says Bharat Mitra, co-owner, Peninsula Hot Springs.
Conference and business groups are well catered for at the venue, with wellness experiences and multiple event spaces available for hire, including relaxation domes, the Food Bowl open-air facility, two Glasshouses, a geodesic sound dome, a boardroom, relaxation domes and a Moroccan pavilion.
Destination Mornington Peninsula
Pt Leo Estate
Perched on 330 acres on the southern Mornington Peninsula coastline, the picturesquely manicured Pt Leo Estate is a destination where food, wine, art and nature converge. The estate is home to a 50-acre vineyard, two-hatted Laura restaurant, the Pt Leo Restaurant, the Wine Terrace Cellar Door, and Australia’s largest privately owned sculpture park – which is the world’s third largest of its kind – set against sweeping views to Western Port.
Pt Leo Estate is a world-class culinary and cultural destination, offering experiences that feel authentic and personal. With capacity for 10 to 250 guests, flexible spaces and integrated art, wine and culinary programming, the estate is a renowned incentive and business events destination. With a suite of incentives and corporate experiences that unite art, architecture, gastronomy and wine, the property is one of Victoria’s premier business events locations. For incentive and executive groups, Laura restaurant offers private dining or complete venue exclusivity for intimate reward events, and each experience can be paired with rare museum releases from Pt Leo Estate’s cellar, or guided by the venue’s director of beverage, Amy Oliver, who can offer a curated selection of flagship wines. →
Australia’s largest privately owned sculpture park at Pt Leo Estate. Photo: C McConville.
Geothermal relaxation at Peninsula Hot Springs.
Culinary excellence at Pt Leo Estate. Photo: C McConville.
Destination Mornington Peninsula
Frankston Arts Centre
Frankston Arts Centre – in Frankston, the gateway to Mornington Peninsula – is a destination venue set in a vibrant urban bayside location. It is the beating heart of Frankston’s arts and cultural scene, offering a dynamic alternative to traditional conference and function rooms.
Flexible spaces are designed to inspire creative thinking and connection, making the centre ideal for conferences, business events, gala dinners, product launches and celebratory events. A striking, newly renovated forecourt sets the tone for memorable guest experiences from the moment they set foot onsite.
Supported by an experienced in-house events team and a technical team of onsite theatre technicians, every event detail is professionally managed. With a reputation for red-carpet service, Frankston Arts Centre is a venue where ideas come to life and experiences aren’t easily forgotten.
Jackalope Hotel
The inland Jackalope Hotel at Merricks North offers guests a sense of escape by being surrounded by Mornington Peninsula’s natural beauty, world-class wineries and coastal landscapes.
The property is designed to challenge convention, from its striking architecture and curated art collection to its award-winning dining, light-filled event spaces and 44 luxury accommodation rooms, where every detail is intentional. Jackalope’s purpose-built events spaces feature floor-to-ceiling windows that flood interiors with natural light and frame sweeping vineyard views.
From executive offsite retreats to large-scale, exclusive-use buy-outs and incentive programs, Jackalope combines its setting, service and storytelling for impactful experiences.
“Jackalope brings everything together under one roof, offering an escape from the everyday through hatted dining experiences, restorative spa retreats and exceptional service,” says Clare Hoffman, general manager, Jackalope Hotel.
“Our diverse food and beverage offering ranges from elevated destination dining at Doot Doot Doot to sweeping vineyard views at Rare Hare. Guests can also enjoy our signature cocktail bar, Flaggerdoot, and the LL Vineyard Cellar Door, creating memorable moments throughout their stay.
“Our bespoke private event spaces overlook LL Vineyard and provide a striking setting for any occasion. Beyond dining, signature onsite experiences – including wine tastings, morning yoga, cocktail making and our Rare Hare cookie-making class – can be incorporated into event packages.”
The vibrancy of Frankston Arts Centre.
Jackalope Hotel’s open-air hospitality.
Curated event experiences at Jackalope Hotel.
“Beyond dining, signature onsite experiences can be incorporated into event packages.”
Lancemore Lindenderry
Lancemore Lindenderry Red Hill is a design-led destination retreat in the heart of the Mornington Peninsula, which offers an all-encompassing experience for business events, dining and leisure stays. The pristine property brings together flexible conference and event spaces, accommodation and cuisine at The Dining Room, all set within vineyard and garden surrounds.
With 40 guest rooms, four meeting spaces for up to 75 delegates, a dedicated onsite conference coordinator, and tailored food and wine experiences, Lancemore Lindenderry caters for meetings, events, incentive groups, wellness initiatives, and team-building and outdoor activities. →
The Cambium is a boutique private property surrounded by the Endeavour Fern Gully Nature Reserve, exclusively yours with fivestar customer service
Our spaces have been purposefully designed to encourage colleagues, friends and family to come together to connect and grow
No two experiences at The Cambium are the same – each event is curated to your unique vision and intention, offering personalised experiences that include:
Business retreats with premium meeting facilities
Curated special events and ceremonies
Luxury boutique group accommodation
Private dining experiences
Team building and wellness activities
Professional development facilitators and speakers
Hill, Victoria
Beautiful natural surrounds at Lancemore Lindenberry.
Photo: Rhiannon Taylor.
Destination Mornington Peninsula
“Located on 28 hectares of National Trust Property on the Mornington Peninsula, The Cambium is ‘a blank canvas for innovation’.”
The Cambium
The Cambium at Red Hill describes itself as “a sanctuary for thinkers”. An exclusive-use venue for businesses seeking to enact change offsite, it’s a space designed to nurture purposeful collaboration, creative thinking and in-depth strategy.
Located on 28 hectares of National Trust Property on the Mornington Peninsula, The Cambium is “a blank canvas for innovation” that caters to business groups with meeting spaces and outdoor exploration designed to foster connection. Group accommodation is available at certain times of the year and buy-out groups have free reign over the property.
Microflite helicopter tours
Microflite offers helicopter experiences that showcase the Mornington Peninsula as a premium leisure and business events destination, with flights from Melbourne providing aerial views of the coastline and vineyards.
The company operates curated Mornington Peninsula experiences in partnership with local hospitality and wellness venues, as well as bespoke charter flights that allow guests to tailor their itinerary.
Additionally, Microflite regularly flies guests on custom charters to and from locations throughout the Mornington Peninsula, offering a time-efficient and scenic alternative to driving and a unique way to explore this unforgettable area. n
A wellness session at The Cambium.
Private dining options at The Cambium.
Microflite helicopter tours operate between Melbourne and Mornington Peninsula.
