Spa & Clinic Volume 89

aesthetics • medi • wellness

Volume 89 2022

MAKEUNDERS & TWEAKMENTS

SUBTLETY IS BACK

THE CASE AGAINST

STAFF BUSINESS

Instagram ACCOUNTS

MAKING TREATMENTS ACCESSIBLE FOR EVERYONE

HOW TLC IS GROWING THE AESTHETICS INDUSTRY

GREEN. REDEFINED. For the forward-thinking individual who values unrivalled precision, safety and clinical efficacy, science proves the superiority of 532 nm combined with 1064 nm – excel V+ makes this a reality.

•

The world’s first LBO-produced 532 nm solid-state 532 nm for greater power and stability up to 16 mm spot size

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No costly and inconvenient dye kit replacements or consumables

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Deliver Cutera’s signature procedure with new micro-pulsed delivery of 532 nm (Green Genesis) and 1064 nm

“The machine has been a godsend, it’s my workhorse machine. I do everything with the excel V+, it’s a great machine!”

Pro. Greg Goodman AM Demonology Institute of Victoria

SCAN HERE

FOR MORE INFORMATION

Before & After 2x Treatments: Dermastat 532 nm Photos Courtesy of T. Lapa - London

Before & After 1x Treatments: CoolView 1064 nm Photos Courtesy of A. Hussein - London

Before & After 2x Treatment: CoolView & Genesis V 532 nm Photos Courtesy of D. Barco - Barcelona

Look good, feel good and get there faster with the 15-minute proven fat reduction and muscle sculpting treatments by truBody.1,2 truBody pairs fat reduction by truSculpt iD and muscle sculpting by truSculpt flex for an effective comfortable, no down-time body shaping treatment.

DELIVERS HIGH THROUGHPUT & ROI Tap into this fast-growing

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using low cost consumables to deliver high patient satisfaction.

Learn more about our award-winning technology go to cuteraanz.com/trubody

Model, not actual patient. Results may vary. 1 Taub A, Bartholomeusz J. Ultrasound Evaluation of a Single Treatment With a Temperature Controlled MultiFrequency Monopolar Radio Frequency Device for the Improvement of Localized Adiposity on the Abdomen and Flanks. J Drugs Dermatol. 2020;19(1):28-34 2 Somenek MT, Ronan SJ, Pittman TA. A Multi-Site, Single-Blinded, Prospective Pilot Clinical Trial for Non-Invasive Fat Reduction of the Abdomen and Flanks Using a Monopolar 2 MHz Radiofrequency Device. Lasers Surg Med. 2021 Mar;53(3):337-343AP003662. *Medical Insight Energy-Based Body Shaping and Skin Tightening 8-2019

ONLY AT SELECTED PAYOT SALONS & SPAS Call 1300 367 969 or 02 9874 1166 for the location of your nearest Payot Salon & Spa. www.payot.com | join us

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Cleanses, moisturizes and brightens.

Corrects and gives radiance.

Reduces the appearance of dark spots and pores 95% (1)

Unifies the complexion 95% (1)

MOONSTONE Skin luminosity Skin hydration

Protects, hydrates and illuminates.

Corrects and prevents the appearance of pigment spots 100% (2)

NIACINAMIDE + VITAMINE C DERIVATIVE Complexion brightener Dark spots corrector

(1) Satisfaction test carried out on 20 volunteers. Application twice a day for 28 days. % of volunteers who noticed the effects.

(2) Satisfaction test carried out on 22 volunteers. Application twice a day for 28 days. % of volunteers who noticed the effects.

INVITES YOU TO AN AUSTRALIAN FIRST EVENT

MASTER

AESTHETICIAN

WHAT TO EXPECT The one day event held across Melbourne, Sydney and Brisbane, is all about you and your development as a aesthetic professional. Learn, connect and share with industry leaders. Expert talks, panel discussions as well as case study sharing and live demonstrations.

WHO IS INVITED If you are an ambitious and passionate aesthetician looking to realise your potential and take your development to the next level then the Master Aesthetican event is for you.

Spots at this exclusive event are limited, so be sure to register for your ability to be selected as an attendee.

If selected there is no charge for attending the training.

WHAT YOU WILL LEARN

1

THE LATEST INNOVATIONS Discover and learn about the latest in skin science, and aesthetic treatments, techniques and innovations in order to keep you at the top of your game.

2

PERSONAL & PROFESSIONAL GROWTH

3

SHARE AND CONNECT

Advanced training in key non-aesthetic skills that will help you get to the next level.

Taught by professional development experts on topic such as ‘building your personal brand’ and ‘dealing with difficult conversations’ and ‘how to grow your social media profile’.

Get to know other like-minded passionate aestheticians, share expertise, experience and support.

YOUR NEXT STEP If you are an aesthetician working in a clinic scan the QR code to sign up to be one of the lucky few selected to attend the event.

The event is free of charge, but you must be selected based on the information details submitted.

BRISBANE

MELBOURNE

SYDNEY

DATE: 12th July VENUE: The Calile Hotel

DATE: 25th July VENUE: Canvas House

DATE: 18th July VENUE: Piper Room

BEAUTY & SPA I N S I D E R S 12 September 2022

Guest speakers include: SARAH HUDSON Founder and Director Skin By Sarah Hudson

DR YUMIKO KADOTA MBBS (Hons) BSc (Med) Hons I Director Sydney Face Doctor

DOUGLAS PEREIRA Founder Douglas Pereira Skin Health

Join us for

Australia’s Premier Beauty and Mediaesthetics Event The third instalment is returning to Sydney.

BEAUTY & SPA Insiders is our celebration of the Australian beauty and medi-aesthetics industry – showcasing talent, innovation and creativity.

SUZIE HOITINK RN FACN Co-Director and Senior Consultant Htnk Consulting

Join us for presentations and panels from industry leaders and get ready to explore the latest trends, technologies, and news

DR MARTINA LAVERY BDS Clinician and Owner Martina Dental And +Aesthetics

from well-loved and upcoming brands.

Designed to inspire, BEAUTY & SPA Insiders also provides the opportunity to connect and celebrate with like-minded

ERE PEREZ Founder Ere Perez Natural Cosmetics

OTTO MITTER Managing Director Elleebana

professionals from across the industry.

12 September 2022 Hinchcliff House, Sydney www.beautyandspainsiders.com.au

Tickets are on sale now CATHY TOLPIGIN Founder and Curator The Green Edit

BROUGHT TO YOU BY

SPA+CLINIC aesthetics • medi • wellness

published by

BHA MEDIA Pty Ltd A division of The Intermedia Group 41 Bridge Rd, Glebe NSW 2037 www.bhamedia.com.au ph: 02 9660 2113 fax: 02 9660 4419

executive chairman Simon Grover

managing director Craig Hawtin-Butcher craig@intermedia.com.au

editor

Nadine Dilong ndilong@intermedia.com.au

advertising enquiries

Kym Cowper ph: +61 2 9660 2113 mob: 0410 570 467 kcowper@intermedia.com.au

graphic designer Leanne Hogbin

subscription enquiries

subscriptions@intermedia.com.au To subscribe by credit card call 1800 651 422 or visit www.intermedia.com.au To subscribe by cheque or money order, make cheque/money order payable to: The Intermedia Group Pty Ltd. P.O. Box 55, Glebe, NSW Australia 2037 AUSTRALIA 1 yr (4 issues) $AUD 79.00 inc GST 2yrs (8 issues) $AUD 126.40 inc GST – SAVE 20% 3yrs (12 issues) $AUD 165.90 inc GST – SAVE 30% NEW ZEALAND 1 yr (4 issues) $AUD 100.00 ASIA/PACIFIC 1 yr (4 issues) $AUD 110.00 REST OF WORLD 1 yr (4 issues) $AUD 127.00 Payable in Australian dollars includes air postage Disclaimer: This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2022 BHA Media Pty Ltd. Environmental Statement: The Intermedia Group takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100% biodegradable.

EDITOR’S Letter With lockdowns and border closures behind us, it feels like we’ve entered a state of ‘normal’ again, and while we’ve all longed for it, it can also be a bit overwhelming to be crazy busy and ‘out there’ again. My team and I can definitely feel the change. While our last issue was still produced largely out of home offices, this one has seen us out at meetings almost every day. But I’m not complaining – quite the opposite, it’s wonderful to visit spas and clinics in person again, speak with practitioners, and attend events and conferences.

June will see the return of the NonSurgical Symposium for its 10th anniversary, and we can’t wait to mingle with you, our readers, as well as international delegates and listen to various educational sessions on anything aesthetics! The only event we’re even more excited about is our own, BEAUTY & SPA Insiders, taking place in Sydney on Sep 12 this year. When designing the program, I really wanted to come up with topics that you haven’t heard at other conferences before, and that every practitioner would find beneficial and engaging. I am proud to have Dr Yumiko Kadota as our keynote speaker, who is a trailblazer in the industry when it comes to equality and mental health.

She will share her experience with burn-out and sexism as a female doctor – something, which I am sure all of us will be able to either relate to and/or take away some valuable learnings from. I would love to see you at BEAUTY & SPA Insiders this year, head to page 27 for more information.

The cover star of this issue is Tim Boon from Total Lifestyle Credit. In our cover story, he shares why his financial company is so much more than just about money, and how he actively helps the aesthetics industry grow. We’re also speaking to several cosmetic nurses in this issue, who tell us about their unique ways to treat their patients – hint: less is more. Lastly, I’m excited to announce our new partnership with the Aesthetic Beauty Industry Council!

SPA+CLINIC and ABIC share a common goal: to improve, support, and educate members of the aesthetics industry. Read more about what this partnership entails on page 24.

Happy reading and I hope to see you at an industry event very soon,

Nadine Dilong Editor NDILONG@INTERMEDIA.COM.AU

Video

Play to watch Nadine talk about this issue.

www.facebook.com/spaclinicmagazine twitter.com/spaandclinic www.instagram.com/spaandclinic www.linkedin.com/company/spaclinic

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Contents

82

34

COVER STORIES 55 T he Case Against Staff Business Instagram Accounts 58 Making Treatments Accessible For Everyone 96 The Rise Of The ‘Makeunder’

50 60

INTERIOR

WELLNESS

16

62 More Than Just A Medispa

Aesthete Sunshine Coast

Mediterranean Vibes on the Sunshine Coast

EVENTS 27 BSI Is Back

All you need to know about our B2B event of the year

28 NSS Celebrates 10 Years

A look at the 10th anniversary plans for the Non-Surgical Symposium

33 The Power of Venus

Dr Sonia Batra invites you to an educational Venus event

BUSINESS 36 First Impressions

We chat to designers about what makes a great spa or clinic uniform

How Kailo has become a holistic wellness haven

66 A lba Thermal Springs & Spa Set To Become Popular Wellness Destination Get excited for the opening later this year

68 Are You Well?

Kris Abbey encourages you to take a good look at your stress levels

AESTHETICS 76 Sustainable Beauty

Inika has become plastic-neutral

78 Butt’ne And How To Treat It

Do you offer treatments for butt acne?

TECHNOLOGY

40 Now Open!

84 Ultrasound For Injectors

44 W hy Every Business Owner Should Sign a Cohabitation Agreement

86 DermaV

46 The Perfect Partnership

MEDI

Four new clinic openings that impress

It may be unromantic, but it’s important to consider The new endota Yarra Valley combines the best of two worlds

50 Spectra of Beauty

Allergan’s new research shines a light on the state of the beauty industry

56 Triple The Knowledge

We chat to the founders of Beauty Consulting Agency

SPA HOTSPOT 60 Bells at Killcare Day Spa

The increasingly popular technology and how it may help injectors Dr Davin Lim talks about Lutronic’s DermaV

98 The Art Of Subtraction

Cosmetic Nurse Zena Dammous explains why filler is not her first choice

100 “Safe” Aesthetics

Is there such a thing as safe injecting?

103 A Jab To Treat Rosacea

Cosmetic Nurse Laurisa Dannoun explains why she loves treating Rosacea with anti-wrinkle injections

On the cover Total Lifestyle Credit provides a payment plan solution to suit everyone’s needs. It’s been designed to cover people’s medical, dental, lifestyle and wedding needs and associated costs, with a strong focus in the medi-aesthetic space. With years of experience, TLC prides itself on continuously providing a stress-free and personalised service to its clients. TLC offers a 10-30 per cent extra growth opportunity for aesthetic businesses because they can broaden the demographics of potential patients. TLC is an extension of a clinics’ business model, an opportunity to upsell a client, and they’re excited to see the growth of the aesthetic world. tlc.com.au

12 | SPA+CLINIC

What ABIC membership

can do for you

The Aesthetic & Beauty Industry Council is committed to providing authentic, ethical, and accessible support for the betterment of the professional spa, beauty and aesthetics industry. We represent you, as your trusted voice and influential representative body. As an ABIC member, you'll receive exclusive access to a range of benefits including: An extensive library of expert-created business resources Education sessions with sought-after industry specialists Daily access to advice from ABIC facilitators The latest relevant industry news and updates Government representation to ensure your voice is heard Your membership not only benefits you as an individual or business, but drives the success and the health of our collective industry. Together, across Australia, with your support we can make a difference.

CLINIC MEMBERSHIP

$988

MANAGEMENT MEMBERSHIP

$449

INDIVIDUAL MEMBERSHIP

$99

STUDENT MEMBERSHIP

$49

Sign up today by visiting theabic.org.au

TRIED +TESTED

The latest and greatest in the aesthetics industry, tested by the SPA+CLINIC team.

For this issue, SPA+CLINIC’s Advertising Manager Kym Cowper tried three different device treatments. Read about her experience below.

Alma Dye-SR PRO Pigment & Vascular I had the pleasure of visiting Alma’s showroom in Alexandria to explore their huge range of devices first-hand.

Thanks to many years of irresponsible sun exposure, I have more than enough pigmentation, sun spots and vascular lesions to keep any laser operator busy for days. After consulting with Tiarnna, Alma’s incredible clinical trainer, she recommended Alma’s Dye-SR handpiece, as its 550-650nm spectrum (she tells me) is really effectively absorbed by hemoglobin, oxyhemoglobin, and pigment. It’s an in-motion handpiece, so after applying glide gel to my arms, which we decided was the best treatment zone to work on for that day, we started with the treatment. The Dye-SR has a cooling tip, which made the treatment super comfortable. For just a few minutes, Tiarnna glided the handpiece backwards and forwards quickly across my skin, which accumulated a slight warming sensation. The treatment was over before I knew it! I was a little pink for several hours following, which had died down the next day. Immediately following, my pigmentation was noticeably darker, and continued to darken for around 4-5 days before it began to slough off. I was pleasantly surprised with the quickness and comfort of the treatment, and the very tolerable post-treatment experience. alma-lasers.com.au

Lutronic Spectra XT - Hollywood Facial The Hollywood Facial, also known as the Carbon Facial or the China Doll Facial, has gained a lot of popularity due to its fast, noticeable results and almost no downtime. I was invited to experience one for myself at Sydney Dermal Lounge, where they perform the treatment using Lutronic’s Spectra XT Nd:YAG. After a thorough cleanse, a thin layer of carbon cream was applied to my skin. This is designed to adhere to surface congestion and pore blockages. Once I had my protective goggles placed on, the first pass was conducted, which felt like a pleasant warming sensation. My practitioner explained that this first component would create bulk heating in the tissue which would stimulate collagen production, and help to collapse some of the tiny blood vessels responsible for diffuse redness. The next pass was carried out immediately after, which ablated the carbon as well as the congestion it had clung to. The laser emitted loud snapping sounds as it ablated the carbon, coupled with the feeling of a very slight rubber band flicking sensation. This component was not a relaxing one but it definitely wasn’t unpleasant. Once the carbon was completely removed and soothing topical aftercare applied, I was free to go. My skin was slightly warm and pink for several hours following, with some slight swelling but no pain. This had completely subsided by the following morning and I was left with a much brighter, smoother complexion that was visibly clearer and very smooth to the touch. I did also notice these elements continue to improve over the next several weeks. lutronic.com.au

Cynosure Potenza Introducing Potenza by Cynosure – the first FDA cleared four-mode RF microneedling treatment.

RF is not new to the aesthetic space but Potenza is a trailblazer bringing versatility giving the clinician monopolar and biopolar RF at the same time, along with its unique fusion Tiger Tip technology that will truly maximise your clients’ results with minimum pain and downtime.

Potenza can be used anywhere on the body, I chose face and neck. My therapist, Sandrine, applied pre-treatment numbing cream and while I waited the typical 20-30 min recommended time till it kicked in, Sandrine explained she would customise the needle depth for my treatment between 1.2mm and 1.5mm to generate the best results for my skin concerns, tightening and stimulating collagen and elastin. Potenza was the most comfortable RF treatment I have ever experienced, and while there were areas on my face that were more sensitive than others, like above the lip and neck, overall it was extremely pleasant and quick – basically painless with no downtime. I had a little redness and swelling right after, but in the morning the redness was completely gone and I awoke with plumped glowing skin. I have followed the post-care protocol and am excited to continue the process with two more appointments to come. cynosureaustralia.com 14 | SPA+CLINIC

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BEAUTY BUILDER BUNDLE

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The Vivace Fractional RF microneedling and ULTRAcel Q+ high intensity focused ultrasound (HIFU) devices will set your clinic up for success, covering the most in demand issues your clients face.

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Take your RF microneedling offering to the next step with Potenza, the world’s first 4-Mode RF device. Add our ULTRAcel Q+ (HIFU) into the package and your practice will be taken to the next level.

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Disclaimer: Information provided in this advertisement is general in nature and does not constitute any recommendation or financial advice. Cynosure Pty Ltd (Cynosure) has not taken into account personal objectives or financial circumstances or needs when preparing it. Before acting on this information, you should consider if it is suitable for your personal circumstances. Cynosure is not offering financial, tax or legal advice. You should obtain independent financial, tax and legal advice as appropriate. Cynosure reserves the right to cease offering these products at any time without notice. To the maximum extent permitted by law, each of Cynosure and all of its related bodies corporate and their representatives, directors, officers, employees, agents, financiers and advisors do not accept any responsibility or liability for any loss caused by any action taken by you on the basis of or in connection with the information or any opinions expressed in this document. Copyright © 2022 Cynosure, All rights reserved.

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Terms and Conditions apply. All orders must be placed by June 10th 2022. 12 months no repayments (available for doctors only). Remember that EOFY Capital Purchase Tax Incentive applies and customers should seek their own tax advice. Limited time only, don’t miss out

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MEDITERRANEAN Shoppe Amber Interiors olive tree and pot

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Custom order

IN Curtains & Blinds

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Cultiver Linen

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DSSE treatment bed

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spaandclinic.com.au | 17

INTERIOR

S

Facts & Figures

ometimes, you just know you’re somewhere special, and that’s what it felt like when we visited the newly opened Aesthete Sunshine Coast in QLD’s Maroochydore.

Name: AESTHETE SUNSHINE COAST While the last few years have seen hundreds of bright, pastel pink and terracotta hued spas Owners: JANETTE IRWIN open up, Aesthete is darker and moody, with Location: MAROOCHYDORE, QLD shades of brown, grey, and black dominating, but Size: 177 m2 what makes the place stand out even more is Treatment Rooms: 4 the symbiosis of different organic materials and Staff: 8 textures. The black and white Calcutta Marble Interior Inspiration: reception desk is stunning to look at and works so LUXURIOUS, ORGANIC, well against the contrast of the dark staircase and ITALIAN light Cypress Pine flooring. The ceilings are high, and the area has its own little feature that beautiful olive trees that are placed throughout the Medispa makes it special. I just love the overall make you feel like you’ve just stepped off a vespa somewhere ambience of the clinic.” in the Italian countryside.

The look and feel of Aesthete was Owner Janette Irwin wanted to expand her family-owned always important to Janette. “It was business, which used to be in Mooloolaba, and worked on the paramount, the style of the clinic sets us interior with her husband as the builder and supervisor of the apart from our competition; we wanted project. The husband-and-wife team combined their passion to bring something new and create for design, architecture, building and cosmetics to create a an experience for the people of the luxurious space, that leaves all guests feeling like they have Sunshine Coast,” she says. Of course, been transported to another world. a big build like this comes with its “I was lucky as we both love design and appreciate different challenges, and Janette advises anyone textures and wanted to push the limits. A cookie cutter planning to build their dream spa or style clinic was not an option,” explains Janette. “The interior clinic, to allow extra time and budget. planning was done off the back of our branding and style “Planning is the key. Ensure you have guidelines. We wanted the clinic to be something special.” a clear idea of your clinic’s branding With four generous treatment rooms and a team of eight, style and guidelines. Then discuss Janette offers injectables, clinical skin treatments, as well as this with your Architect and Interior wellness services to her clients, who love the new space.

Designers. Make sure the layout is functional and allows “Some people are speechless when they walk in, others say they feel like for a good flow throughout the clinic.” We could definitely they have been transported to somewhere in the Mediterranean,” says Janette, feel the “good flow” at Aesthete, a private oasis to relax, who couldn’t be happier about her new ‘office’. “I love the whole clinic, each rejuvenate, and revitalise.

“I was lucky as we both love design and appreciate different textures and wanted to push the limits.”

18 | SPA+CLINIC

SPA+CLINIC ONLINE What's Trending Online?

Find even more information and inspiration for the spa and aesthetics industry by heading to spaandclinic.com.au and following us on social media.

This New Technique Makes Skin Cells Act 30 Years Younger

Can Anti-Wrinkle Treatments Lower Blood Pressure?

Most Liked On Instagram

Automotive Brands Are Now Entering The Wellness Market

S tay in touch!

Subscribe to our weekly newsletter to get the latest industry news delivered straight to your inbox.

Head to spaandclinic.com.au/newsletter-signup Come follow us on social media for daily updates: The ASAPS Annual Non-Surgical Symposium Is Returning In June 2022

20 | SPA+CLINIC

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Dermatonics Mineral Facial Sunscreen with Hyaluronic Acid SPF 50, RRP $59.00 DERMATONICS.COM.AU

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hismile HA5 Hyaluronic Serum, RRP $39.00

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Sabbia Co Brightening Niacinamide Serum, RRP $79.99

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Jane Scrivner Pore Purity Barrier Replenish Facial Oil, RRP $86.00

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Peggy Sue AM Vitamin Serum, RRP $68.00 PEGGYSUECO.COM.AU

Dr Naomi Skin Apocalips, RRP $89.00 DRNAOMI.COM Biologi Bk Vitamin C Face and Eye Serum, RRP $88.00 BIOLOGI.COM.AU

spaandclinic.com.au | 23

Styling by Nadine Dilong. Photography by Brandee Meier.

Cosmedix Skin Thirst Moisturising Hyaluronic Acid Cream, RRP $70.00

ONE COUNCIL TO UNITE THEM ALL

SPA+CLINIC is excited to announce our partnership with ABIC. As a Foundation Member, we will work closely with ABIC to create change and offer support for the aesthetic industry.

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eauty, spa, wellness, dermal, aesthetic medicine, and surgical intervention – all facets that come together to comprise the vast landscape that is the cosmetic industry. For as long as many of us can remember, each sector has remained quite divided, even casting aspersions on others – despite often having to work closely together in an interprofessional capacity. Not only can this make things difficult for practitioners and clients alike, but also presents limitations to what each industry facet can achieve when it comes to government regulation. This spurred the creation of a new council last year, one with big dreams of uniting all cosmetic industry facets together in order to better achieve our collective goals. This is how the Aesthetic and Beauty Industry Council was born, and this month, SPA+CLINIC is thrilled to announce an exciting new partnership with ABIC. But first, let’s take a look at who ABIC really is, and their outstanding list of achievements since its inception less than one year ago.

Who Is ABIC? Created for the industry, by the industry, ABIC Board Members (headed by CEO Stefanie Milla) are all highly experienced and considered pioneers in their field.

They have been chosen for their long-term dedication to the industry, their passion, drive, commitment, their specialised skill sets and their industry network connections that will help Stefanie Milla, ABIC CEO build an industry standard, regulation and voice to government. Many of ABIC’s Board Members, due 24 | SPA+CLINIC

to their positions in industry, would historically have considered themselves as competitors – however, each one sets this ethos aside in order to create the non-competitive, united front that we all ultimately strive for. Each volunteers their time to meet weekly in order to stay afloat of constant industry changes, mandate updates, and meetings with government, ensuring ABIC always stays ahead of the curve. Currently, ABIC represents hundreds of business owners, practitioners, teams and students, who are looked after by ABIC’s team of devoted facilitators.

ABIC’s Achievements So Far Even prior to COVID-19, the industry had always grappled with rapid change, unsuitable regulations, and major inconsistencies between states. This poor standard of government regulation is likely driven by a lack of understanding about the complexities of different industry sectors, and the breadth of qualifications across these. COVID-19 highlighted and compounded these issues, and our suffering industry desperately needed a peak body to step up and fight for them. ABIC quickly rallied to fulfil this need, with round the clock industry support, live broadcasts about the constant changes to mandates, fundraising and cash giveaways, and frequent government meetings that resulted in tangible changes to mandates like mask removals and expedited roadmap timelines. Here’s a snapshot of achievements during ABIC’s first year in operations: Creation Of A Representative Body

• Creation of the ABIC Council • Assigning of a Board of Directors

Business

“SPA+CLINIC and ABIC share a common goal: to support and educate members of the aesthetics industry, and present a united front to advance and improve together” – Nadine Dilong, Managing Editor SPA+CLINIC • Establishment of a not for profit organisation • Development of strong constitution, and legally sound framework • Creation of an advisory committee with diverse industry and nonindustry professionals to help guide the direction of ABIC initiatives Connection With Government

• Fought for change to unfair and unrealistic regulations impacting our industry, and demonstrated the level of influence that ABIC is having for our industry with government • Directly responsible for overturning mandated mask-wearing that prevented facial treatments • Directly responsible for roadmap changes to ensure beauty & aesthetics would open in line (or even prior to) hairdressing and retail • Powerful government connections established by ABIC, improving our future prospects Community And Industry Collaboration

• Established a new direction for the industry that encourages collaboration as opposed to competition, and works towards uniting all facets of beauty, hair, dermal, and medical so that we may achieve more • Successfully united foundation members, who previously would have considered one another ‘competitors’, in the spirit of industry prosperity and a united front Industry Support

• Financial support gathered for industry professionals and businesses in need, raising $55,000 to help businesses and individuals through difficult financial time by providing groceries and needed essentials • Established a free hotline of facilitators to support anyone in need of mental, financial or business support • Helped hundreds of businesses and their staff by providing COVID-related advice directly from experts, but also simple (but much-needed) emotional support for the difficulties of day-to-day life in a pandemic • Established a free HR advice platform to provide member support regarding complex staffing and business issues that surrounded COVID, reopening, vaccination mandates, etc.

Change And Advancement

• Government education was one of ABIC’s primary goals for this year • As a result, respect and understanding for our industry has grown (and will continue to do so) by educating and informing government representatives about the intricacies, operations, and misunderstandings within beauty, aesthetics and personal care

What This Partnership Means For You For over 20 years, SPA+CLINIC has been Australia’s leading professional magazine for the aesthetics and wellness market. We're thrilled to now be partnering with ABIC as a Foundation Member as we all work to grow, support and benefit the industry and those who make it such a success.

Throughout the year, ABIC leaders and their members – at all levels – will share insights, intelligence and input on issues of vital importance to your own work. Across print, digital, social and events, expect exclusive news, analysis and access to help you and your business grow, evolve and succeed.

• This has been achieved by consistent representation, and verbal and written communication to government as well as other sectors of aesthetics and healthcare • ABIC established strong alliances with education providers AACDS, Elly Lukas, TAFE and other leading education providers along with SKILLS IQ, ITAB the IRC’s, in order to affect positive change in the industry’s education and training packages

ABIC’s focuses now and for the future include: • Working with Skills departments to make important changes to the Beauty Therapy Diploma and ensure that funding continues • Ensuring that the industry has a strong say in future skills initiatives, in particular with the introduction of the new Industry Skills Clusters • The introduction of ABIC national certification in 2022 • ABIC has begun preparations for the establishment of a plan to create a national self-regulation framework for aesthetics, with the aim of establishing a working framework by the end of 2024 “We could not be more thrilled and humbled by the overwhelmingly positive response that we have received since our official launch just shy of one year ago,” says ABIC CEO Stefanie Milla.

“But we have so much more to achieve!

“In order to make headway with government, particularly with issues such as self-regulation or laser safety and guidelines, we need numbers on our side,” says Stef. “And that means having Beauty Therapists, Dermal Clinicians, Cosmetic Tattooists, Cosmetic Doctors and Nurses, Dermatologists, Plastic Surgeons, and business owners joining forces and creating strength by becoming members of one overarching peak body association, ABIC!” “There are so many incredible things on the horizon for ABIC. We will be extending our partnerships within industry, in particular complementary sectors such as healthcare and medical aesthetics. We hope to expand on our education initiatives, including our very first major in-person event (stay tuned!). We hope to continue our work in educating state and federal governments, highlighting the extensive sectors that the ‘beauty’ umbrella really covers, in order to get the best out of future legislation, education, and other changes that may affect businesses. And perhaps most importantly, we are growing our already extensive membership offering and benefits so that our members experience even more support and growth, partnering with businesses and professionals to ensure their success. But as always, we cannot do this without you – our valued members of industry!” theabic.org.au spaandclinic.com.au | 25

EVENT

THE FIRST CONFERENCE OF THE YEAR We mingled, we learned, we danced. Team SPA+CLINIC spent three days at this year’s ASCD Symposium. Nadine Dilong shares her experience.

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t had been almost a year since we could come together with industry peers at a conference, which is why it was not surprising how excited and eager delegates of the 2022 ASCD Symposium were to mingle. From Friday Feb 25 to Sunday Feb 27 2022, over 300 delegates attended the soldout conference at Crown Conference Centre in Melbourne, organised by The Production House Events.

Over 30 sponsors and exhibitors showcased their latest products on a large and bright exhibition space, chatting to industry professionals, such as dermatologists, cosmetic nurses, doctors etc. to educate and connect. We loved how beautiful most companies’ stands were this year, with some looking incredibly inviting including plants and beautiful furniture – we wanted to stay a while longer!

Device companies, such as Venus Concept, Alma Lasers Australia, Cutera, BTL, Lutronic, High Tech Medical and many

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more showcased their cutting-edge technologies in non-surgical aesthetic treatments, while Teoxane, Galderma, Merz and Allergan represented the evergrowing injectables space, and brands such as Fillmed and Skinceuticals talked all things skincare.

The scientific program ran for two and a half days and included impressive speakers both from Australia and overseas, discussing anything and everything relating to this year’s theme of ‘controversies’.

Injectables and lasers played a big part, but there were also sessions relating to practice management and social media.

Of course, everyone was excited about Saturday night’s Gala Dinner held at the newly opened Centrepiece, which had only been used at the Australian Open prior to the ASCD event. It was clear to see that most people had been deprived of dancing for a long time as everybody got up off their seats when the live band started playing.

“It’s been a fantastic event of innovation and controversy – the themes of 2022 – and to have everyone so engaged and happy has been a godsend, really,” says Prof Greg Goodman, Convenor of the ASCD Symposium.

We couldn’t agree more and can’t wait for next year’s ASCD Symposium.

EVENTS

IS BACK, BIGGER AND BETTER THAN EVER BEFORE! We can’t wait to bring you the B2B event of the year!

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e cannot believe it’s been almost two years since our last instalment of BEAUTY&SPA Insiders. If the pandemic-induced delay of our third event had a positive aspect, it’s that we had more time to plan the best B2B event for the beauty and medi-aesthetics industry of the year!

And so this September 12, we’re bringing you a refreshed, shiny and new BEAUTY & SPA Insiders!

What’s new? As in the past, we’re collaborating with our sister magazine Professional Beauty for this event, but because we want our content to be as relevant for you as possible, we have split the day into two parts: SPA+CLINIC is taking over the morning sessions, and Professional Beauty the afternoon sessions. Delegates have the option to buy tickets for their preferred half of the day that interests them more, or they can buy a whole-day ticket to get the most out of the event and make use of all the learnings and opportunities for connection and collaboration on the day.

The morning includes topics that generally cater to an audience of medi-aesthetics professionals, such as dermal therapists, cosmetic nurses, cosmetic physicians, medispa staff and owners, whereas the afternoon program is directed at beauty therapists, makeup artists, and staff and owners of beauty salons. However, we are confident that every sessions of the program includes value for the entire industry, and encourage you to spend the whole day with us.

Besides inspirational talks, panel discussions, and presentations, there will be plenty of time to mingle and connect with your peers, as well as learn more from our brand partners, and of course, everyone will go home with a goodie bag!

“It’s so important to talk to our readers face-to-face and give them the opportunity to learn from one another. SPA+CLINIC has evolved to be more than just a magazine, and I am proud to facilitate a B2B event that caters to the industry as a whole. There is a very special energy in the room whenever we come together, and I can’t wait to hear from our stellar lineup of speakers, which I believe is one of the best we’ve ever had,” says SPA+CLINIC Managing Editor, Nadine Dilong.

Tickets are on sale now at beautyandspainsiders.com.au

Note: Program is subject to change

spaandclinic.com.au | 27

Events

NSS CELEBRATES

10 YEARS

The Non-Surgical Symposium will celebrate ten years of educational excellence at the Gold Coast event in June

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he Non-Surgical Symposium (NSS) event will return on 3-5 June 2022, with an in-person ‘comeback’ event. The decision underlines the event’s commitment to education and attendee safety, both of which will be better served once restrictions have eased in 2022.

NSS Scientific Convenor Dr Naveen Somia said: “With the vast majority of attendees planning to visit the event in person this year, a large number of those would likely have been impacted by the restrictions currently in place in Australia and New Zealand. While the previous virtual NSS was a great success, we feel that shifting our focus to an in- person affair in 2022 to celebrate our ten year anniversary

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is the best way to deliver the NSS, and our renowned excellence in education, to the highest standard possible.”

This year marks two years of the COVID-19 pandemic in Australia, and the industry is craving the connection and sense of community that comes from in-person events. With the removal of border restriction ASAPS’s decision will ensure attendees receive the very best experience in an in-person format.

The NSS is an annual three-day conference dedicated to excellence in appearance medicine, with topics ranging from injectables to skincare, including laser and light devices, non-surgical body contouring tools, patient safety, and science. Hosted by ASAPS, the NSS will celebrate its tenth anniversary in June 2022, at the Gold Coast Convention and Exhibition Centre, Queensland.

The symposium provides AHPRA registered health care practitioners, including specialist plastic surgeons, dermatologists, medical practitioners, dentists, nurse practitioners, registered nurses as well as dermal therapists and practice staff, with the latest scientific research, cutting edge developments, technical expertise, and best practice advice that can’t be accessed anywhere else.

Dr Naveen Somia said, “What better way to celebrate 10 years of the ASAPS Non-Surgical Symposium. We can’t wait to see all of our attendees at NSS on 3-5 June 2022, for a comeback event that will be better than ever. Come June 2022, we strongly feel that there will be much to celebrate.”

EVENT

NSS Keynote Speakers include: • Kieran Bong – Scotland

- Cosmetic Physician • Richard Chaffoo – USA

- Plastic Surgeon • Mitchell Goldman – USA

- Dermatologist • Thomas Griffin – USA

- Dermatologist • Tahl Humes – USA - Dermatologist • John Joseph – USA

- Plastic Surgeon • Krishan Kapoor – India

- Plastic Surgeon • Stephanie Lam – Hong Kong

- Plastic Surgeon • Simon Ravichandran – Scotland

- Cosmetic Physician & ENT • Alison Telfer – USA

- Nurse Practitioner • Matteo Tretti Clemontini – Italy

- Plastic Surgeon • Steven Weiner – USA

- Plastic Surgeon

The Non-Surgical Symposium will continue to take place at the Gold Coast Convention and Exhibition Centre on 3-5 June 2022.

Get to know Dr Naveen Somia, Scientific Convenor for the ASAPS NonSurgical Symposium Dr Naveen Somia is the immediate past president of the Australasian Society of Aesthetic Plastic Surgeons (ASAPS), and is an experienced specialist plastic surgeon with over 15 years of experience, dedicated to achieving not only his patients’ aesthetic goals, but to becoming an informed educational leader for the aesthetic surgery industry.

Dr Somia completed his plastic surgery training in Sydney and Melbourne, before undertaking additional training in cosmetic surgery of the eyelids, face and breast at Paces Plastic Surgery, affiliated with Emory University, Atlanta USA. He has been the Scientific Convenor for the ASAPS Non Surgical Symposium meeting for the last four years.

Dr Somia and the rest of his colleagues are thrilled that the annual meeting can be reinstated ‘in person’ for its 10th anniversary and look forward to welcoming and hosting the delegates, speakers, international guests and industry partners. We are excited and grateful that our International Keynote speakers have travelled thousands of miles just to be here in person.

“The 2022 Non-Surgical Symposium will celebrate 10 years in an exciting, very new and very different new era of aesthetic medicine; where minimally invasive methods play a central role.

At the centre of this 2022 meeting will be the leading role of aesthetic education, to the very highest standard, and ASAPS’s ongoing goal of raising clinical standards of practitioners, and giving them the tools to deliver safe, effective and evidence-based successful treatments to their patients,” says Somia.

“Over the last ten years ASAPS have been on a mission of education. A mission which educates consumers to do their research, to ensure they get a better outcome, but also a continuous promise to practitioners and ASAPS members that they will forever receive only the very best in education, and this year is no exception.

“The event will host esteemed, high-calibre international and national experts in the field, who will present a wide spectrum of cutting-edge concepts in clinical practice, including in-depth talks across skin, facial specifics, body contouring, hair and even sessions on clinical practice marketing and communications, to further extend the depth of knowledge to business, as well as practice.

“There is something for everyone at this year’s Non-Surgical Symposium. Everything from aesthetics of the neck and jawline, thread lifts, filler complications, aesthetics of the lower face, updates on neurotoxins, acne management, the role of MRI and US in aesthetic medicine, skin tightening, injectables, cellulite, skin tightening, body contouring, improving skin texture and cutting edge topics like new frontiers in aesthetics followed by the great debate on the future of aesthetics.

“Our industry technology partners have been busy with research and development over the last few years, and we look forward to learning how ‘new tech’ is working hard to enhance the safety of the aesthetic industry. We are forever grateful for the commitment and contributions of the previous convenors, the organising committees and partner societies who have helped make the NSS the premier aesthetic meeting.” spaandclinic.com.au | 29

EVENTS

Exhibitor SNEAK-PEEK Advanced Cosmeceuticals Advanced Cosmeceuticals are excited to showcase their large portfolio of brands at the Non-Surgical Symposium across three stands: Advanced Cosmeceuticals (52+54), Lutronic (63+65) and Cocoon Medical (87).

One of the highlights will be the first ever demo of Cooltech for the distributor; Cooltech Define is a cutting-edge cryolipolysis device that allows the treatment of four treatments simultaneously for higher patient satisfaction and a superior ROI. Another new addition for Advanced Cosmeceuticals will be KeraFactor and KeraLase. KeraFactor is a hair growth serum whose proprietary formulation includes five bioidentical growth factors and two skin proteins. Combined with Lutronic’s Lase MD Ultra, which optimises the absorption properties of your patients’ scalps, the quick 10-minute treatment helps with hair loss and hair thinning.

Other Lutronic devices on show at the Non-Surgical Symposium will be eCO2, Healite II, Genius, DermaV, Hollywood Spectra, and Clarity II. Wellknown and loved skincare brands, such as Medik8 and mesoestetic will be showcased at the Advanced Cosmeceutical stand as well as the latest launches, WiQo and SkinMTX. During the educational program at NSS, the following speakers will present for Advanced Cosmeceuticals: • Dr Steven Weiner: Combined RF microneedling with 1927nm laser for treating laxity, rhytids, and hyperpigmentation • Dr Davin Lim: Understanding pigmentation: how to effectively manage in clinical practice • Dr Davin Lim: Taking vascular laser treatments to the next level • Dr Antonella Franceschelli: WiQo One: a revolutionary patented innovation for immediate skin tightening without downtime

Aussie Medi Tech This year, Aussie Medi Tech will be exhibiting at the Non-Surgical Symposium at Booth 4. Aussie Medi Tech is an established provider of European Aesthetic Laser Systems from Italy. Jim Norman, Director of Aussie Medi Tech, hand selects the latest technology from Italy, to ensure that aesthetic providers can choose devices that meet their patient’s needs, differentiate their practice, and add a new revenue stream.

At this year’s Non-Surgical Symposium, you can expect to see our latest Picosecond lasers system by Quanta System and learn about the latest techniques in scar treatments from Dr Celina Chuang, who will be presenting virtually. “The most amazing thing about the Discovery Pico is that it does not cause any post-inflammatory hyperpigmentation (PIH) when I use the fractional handpiece to treat acne scars” – Dr Celina Chuang, Dermatologist, Taiwan. We look forward to seeing you at our stand!

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What will some of Australia’s leading aesthetic brands showcase at NSS this year?

Cynosure As leaders, innovators, developers, and best-inclass creators of energybased aesthetic and medical treatment systems, Cynosure develops and manufactures a diverse range of leading treatment applications for hair removal, skin revitalisation, scar reduction, gynecological health, body contouring, and more. Their innovative products are used worldwide by practitioners, physicians, and aesthetic business owners to help enhance their offerings while providing the latest treatments to patients.

As inventors of picosecond aesthetic laser technology, they are constantly challenging themselves to continually drive innovation forward. Whether it’s developing new devices or improving upon the trusted flagship products, Cynosure focuses on addressing the unmet needs of their practitioners to ensure the best possible outcomes for their patients and practice.

One of the many device on show at NSS will be the new PicoSure Pro. From a 50% increase in energy to new handpieces and an adjustable fluence, the performance enhancements made to the PicoSure Pro device provide practitioners with more versatility than ever before, allowing them to efficiently treat more patients per day and provide better outcomes in less time.

Named the “Best Multitasking Laser” in the 2021 New Beauty Awards, PicoSure Pro is now equipped with two lenses that work to safely and effectively address a variety of concerns across all skin types.

PicoSure Pro’s advanced Platinum Focus™ Lens Array is used to increase collagen and elastin to help combat wrinkles, acne scars and pores. With the addition of the Flat Lens, PicoSure Pro is now also the first and only picosecond laser FDA-cleared for the treatment of melasma and other hyperpigmentation issues such as nevus of Ota and Hori’s nevus.

Additional enhancements include a sleek, modern design, intuitive graphic user interface and new 5mm handpiece for treating discrete lesions, lighter skin types and smaller areas.

This magnificent technology will be available at the NSS event in QLD! Don’t forget to come visit us on our stand!

EVENTS

Alma Lasers Australia

Venus Concept Two of the world’s leading hair restoration systems – the ARTAS iX and NeoGraft – will be on display at the Venus Concept stand at NSS. Both FDAapproved devices enable clinicians to restore patients’ hairlines quickly and effectively with a minimally invasive procedure that doesn’t leave any visible scarring. Although relatively new to Australia, the ARTAS iX and NeoGraft have already proven their effectiveness for over 10 years in the US where they have been used to transform the hairlines of thousands of men and women – and have each attracted an average ‘Worth It’ rating of 95 percent on RealSelf.com.

Both devices eliminate the inefficiencies of manual extractions and implants in traditional FUE (follicular unit extraction) transplants and therefore deliver ‘superior clinical results’. NeoGraft features semiautomated follicular unit extraction and implantation technology. The clinician uses the device’s handpiece to extract naturally occurring groups of one to three hairs from the patient’s donor site, and then after sorting the follicles by size, implants individual follicles in balding areas to create a natural-looking hairline.

The ARTAS iX uses Artificial Intelligence (AI) and a high-definition stereoscopic vision system to identify the best hair follicles in a patient’s donor area and determine where they should be reimplanted to create the optimal hairline. The device then harvests the chosen follicles and reimplants them in the selected areas. Visit the stand to find out which hair restoration system, the ARTAS iX or NeoGraft, is the best choice to transform your patients’ hairlines – and your clinic’s bottom line.

Alma Lasers Australia is excited to showcase a variety of their devices at the Non-Surgical Symposium this year at stands 19-22. On Friday evening, Alma will be hosting an exclusive invite-only Alma Hybrid Degustation Evening after the NSS Welcome Drinks.

Throughout the conference, there will be live demos of their Accent Prime (skin tightening, face and body contouring machine) and their DermaClear (hydra dermabrasion treatments), so make sure you stop by to see these devices in action. If you’re around during lunch time on June 4, join Alma for Mocktail Happy Hour and enjoy a healthy drink.

Make sure you don’t miss Alma’s international speakers who will present two topics during NSS’ educational programme. Dr. Yaniris R. Avellanet will talk about how Laser Liposuction Increases viability of harvested fat cells, while Dr Saleem Loghdey will present on Superior scar revision with the hybrid, a combination CO2 and 1570nm laser, with pneumatic ultrasound for transepidermal drug delivery.

CUTERA The CUTERA Australia & New Zealand team will be showcasing a range of our award-winning technology including trubody devices

by Trusculpt, as recently featured on channel 9 news and The Morning Show. We will also have our Excel V+, Enlighten, Xeo and more devices on show so come to stand #57 and #58 to see our technology and hear from our knowledgable teams how we can help you grow your business.

We are also excited to welcome our International Speaker, Dr Tahl Humes to NSS this year to speak on the topics “Body sculpting with bioelectric muscle stimulation for increased muscle mass” and “Ultrasound Evaluation of a Treatment Series with a Novel, 15-minute Bio-Eectrical Muscle Stimulation Treatment”. Dr Humes leads a successful cosmetic medicine practice, VITAHL Medical Aesthetics, which has several clinics in the US. We can’t wait to show you the CUTERA difference at NSS.

BTL Aesthetics Pioneering medical and aesthetics company BTL Aesthetics has launched some of the most revolutionary and innovative technology in the aesthetics Industry in the last few years. Its treatments are favoured by the Hollywood elite and featured in the most prestigious magazines from around the globe. Since 2017 BTL has launched EMSELLA, EMSCULPT®, EMTONE®, EXILIS Ultra 360. Its stand-out devices include EMSCULPT® and EMSCULPT®NEO. The renowned Emsculpt NEO® introduces a patented concept of simultaneous application of RF and HIFEM+.

For the first time in the history, radiofrequency and high intensity magnetic fields are combined in single applicator for simultaneous fat elimination and muscle building. EMSELLA is a game-changer in non-invasive incontinence therapy and intimate health for men and women. Multi-award-winning BTL Aesthetics’ plethora of accolades includes Realself ‘Most Worth It’, AMWC Aesthetic Medicine Awards 2022 and Patient Choice Award with 90% rating, among many others. BTL Aesthetics will be exhibiting at the Non-Surgical Symposium. The team is excited to present a new addition to their technology and will host demonstrations during the weekend.

So come and see what all the hype is about on NSS stand #73 and #74. And prepare to be EMazed! spaandclinic.com.au | 31

Business

IF YOU MISS THE FRESH LIFE CONFERENCE, YOU’LL BE MISSING OUT.

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alling all cosmetic nursepreneurs: Book your flights for an experience to remember. The Fresh Life conference is coming up in Brisbane on 6-9 September. This conference-cum-wellness retreat promises to live up to its name – fresh, unique, and innovative. An experience that reflects the modern biz bosses who make up the Fresh Clinics network. A place where magic happens.

A gathering ground for cosmetic nursepreneurs, The Fresh Life will inspire perspective, confidence, wellness and life-changing moments. An experiential unification of your personal and professional business life – delivering everything you need to live The Fresh Life. This is a conference that will boost your business prowess and your spirit. But what actually goes on when 350 cosmetic nurses get together in Brisbane?

Here’s a snapshot: A carefully curated lineup will guide you

through thought provoking education and inspiring experiences. Think: Motivational business coaching; Inspirational stories of leadership and bottom-up growth; Demonstrations of the latest innovations in cosmetics. Fresh will house private treatment rooms and wellness sessions where you can unwind and get pampered. Start the day

with yoga or a sound bath, then try the latest treatments for yourself.

There will be real-talk networking and connection. We’re talking sunset welcome drinks where you can mingle and relax with like-minded humans. Get ready to frock up, let your hair down, and hit the dance floor with your new besties at the gala event.

The Fresh Life conference promises to create a space of support, education and – most of all – community. So jump online and book those tickets to Brisbane. Pack yoga pants for a wellness experience, a power suit for a learning day, and your best red carpet dress. Prepare to be truly inspired and empowered. Learn new skills, be in ‘the know,’ and get revved for success!

Tickets will be released soon. Priority will be given to Fresh Clinics injectors. Head to Instagram to get your name on the list via the link in the @Fresh.clinics bio. Have a question for Fresh Clinics? Email community@freshclinics.com.au

CUTERA UNIVERSITY SELLS OUT IN RECORD TIME

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UTERA University Clinical Forum was a huge success last year, so it’s no surprise that this year’s conference sold out months in advance.

The brand’s GM, Brett Elliott says: “On behalf of my amazing team at CUTERA, I am so proud to be writing that our 2022 CUTERA University Clinical Forum (CUCF) was SOLD OUT 8 weeks in advance and will have close to 300 delegates attending making it the most attended CUCF in CUTERA’s history – an overwhelming success.

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The heritage of CUCF has grown significantly over the past few years and tickets are at an absolute premium. CUCF represents the best value of the year for a world class weekend educational forum that offers the perfect mix of outstanding international and local opinion leaders sharing their expertise as to how they leverage CUTERA technology in their clinics to deliver exceptional patient outcomes and drive real growth in their business. Couple this priceless education with some incredible social events to relax and network with

colleagues and you have yourself an amazing experience not to be missed.

CUCF is unique and just one of many ways we show our appreciation for your support and invests back in those clinics who choose to partner with CUTERA. This year’s CUCF is in Sydney on May 6-8 and will be the biggest and best event we have ever run. I look forward to seeing you there. If, for some reason, you missed out this year, make sure you book early next year as we would love to see you.” cutera.com.au

Sponsored

DR SONIA BATRA DEMONSTRATES THE POWER OF VENUS Dr Sonia Batra will be sharing the secrets behind her success using the Venus Viva, Viva MD and Venus Versa in Australia next month.

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enus Concept is delighted to be hosting Dr Sonia Batra’s 2022 Clinical Preceptorships in Sydney, Melbourne and Brisbane.

Dr Sonia Batra is a California-based dermatologist who operates her own highly successful aesthetic clinic and co-hosts CBS’s internationally syndicated tv series, ‘The Doctors’.

During the preceptorships, Dr Batra, who is committed to providing the “most current, evidence-based, and highest quality care for her patients”, will share her wealth of experience using the Venus Viva, Viva MD and Venus Versa with local aesthetic and medical professionals.

She will reveal how she uses the devices to achieve extraordinary results for her patients every time regardless of skin type or condition – and demonstrate how you can do the same in your clinic.

The preceptorships (worth 3.5 hours of CPD points) will include a detailed overview of Fractionated RF and IPL treatments with extensive coverage of the following topics: • Advanced user protocols • Advanced treatment techniques • Best practice adjunctive therapies • The treatment of acne scarring • Patient case studies • The safety benefits of fractionated RF treatments Dr Batra will also offer participants the opportunity to get up close and personal

Please join us in Melbourne at: Event Date: Sunday 19 June 2022 Event Time: 0930-1400 Venue: Pan Pacific Melbourne Location: 2 Convention Centre Pl, South Wharf Rooms: Woodside 3 & 4

Please join us in Sydney at: Event Date: Event Time: Venue: Location: Rooms:

Monday 20 June 2022 1800-2230 Park Royal Darling Harbour 150 Day Street, Sydney Blackwattle 1 & 2

Please join us in Brisbane at: Event Date: Friday 24 June 2022 Event Time: 1800-2230 Venue: Hotel X Location: 458 Brisbane Street, Fortitude Valley, Brisbane Rooms: Biscou XY

with the devices to gain valuable hands-on practical experience during the event.

Learn more at vcorders.com.au/education-events E-mail Blake Williams on bwilliams@venusconcept.com About Sonia Batra, MD, MSc, MPH: Dr. Sonia Batra is a board-certified dermatologist and founder of Batra Dermatology. She received her A.B., M.P.H, and M.D. degrees from Harvard University, where she graduated magna cum laude and was elected to Phi Beta Kappa. As a Rhodes Scholar, she earned a master’s degree at Oxford University.

After completing her residency training in Dermatology at Stanford University she completed advanced fellowship training in Mohs micrographic surgery, laser and cosmetic dermatology.

Today Dr. Batra is a Clinical Assistant Professor of Dermatology at USC Keck School of Medicine and an editor and reviewer for three leading dermatology journals. She has also been selected as a top dermatologist by Castle Connolly, Los Angeles Magazine and Southern California SuperDoctors. spaandclinic.com.au | 33

BUSINESS

CRYOMED ANNOUNCES EXCITING NEW ULTRAFORMER III CAMPAIGN Prepare to see Ultraformer III everywhere.

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ltraformer III, a world leader in skin lifting and tightening, is rolling out a new B2C campaign to position the brand as a household name. As non-invasive face treatments that can aid with the first signs of ageing are getting increasingly popular, Cryomed are about to put a spotlight on their hugely successful device, Ultraformer III. The device is set to make an even bigger splash on Australian and New Zealand shores with its “Thanks, It’s Ultraformer” campaign launching in May 2022.

Drawing on lead industry faces and its claim of ‘no downtime, more compliments’, the campaign will focus on media, trade and, importantly, consumer cut-through. From out-of-home, social, digital, and print advertising, to media one-on-one treatments, you’ll be sure to see the campaign take flight… not to mention the results!

“Ultraformer III is one of the hero devices amongst the Cryomed portfolio, and we want to educate both consumers and practitioners about the fantastic results we see from this treatment. The B2C campaign is designed to do just that,” says Krystian Szuba, General Manager of Cryomed Aesthetics.

“The ‘why’ behind this campaign is our clinics.

It’s our way of giving back and supporting our network. We are proud to be the only supplier of the Ultraformer III in Australia and New Zealand, and we hear success stories from across the country, day in and out. Ultraformer III is one of the fastestgrowing and most requested treatments, backed by proven results. We want to put the capabilities of the Ultraformer III on the radar of consumers and media and make Ultraformer III a household name,” he continues.

Stay tuned for more announcements on this campaign, including which exciting talents and ambassadors the brand will work with. cryomed.com.au

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“The ‘why’ behind this campaign is our clinics. It’s our way of giving back and supporting our network”

Business

WHY YOU SHOULD FORMALISE YOUR CLIENT CONSULTATIONS Kitomba’s Isabella Castle explains why digital consultation forms matter.

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comprehensive client consultation helps you understand the goals and expectations of your clients, and helps your clients understand what to expect during their appointments! Formalising the consultation process is a great way to record all the information shared, reduces the risk of forgetting to ask all relevant questions and ensures you make the most of the client consultation.

If you’re looking for a way to improve your client consultations while reducing paper, saving time, and ensuring consistency, digital forms are the way to go.

Here are six reasons why you should be using digital forms in your business to formalise your consultations.

Learn more about your new clients Digital forms are great for collecting your clients’ contact details, as well as other information to help you understand their preferences, to ensure you’re able to give them the best service possible. Get to know your clients by asking questions about their lifestyle, goals, whether they like tea or coffee, and how much conversation they prefer during a service. After you’ve gathered this information on your digital form, it should automatically save to their client card, making it easy for you or your team to access whenever you need it.

Gather consent and signatures For certain treatments, you may want to obtain consent before completing the appointment. It not only indicates to your client that you’re an expert and take your processes seriously, but it also protects your business from legal liability. Using a digital form on an iPad or tablet makes it easy to collect and store signatures for consent during the consultation process.

Securely store important information Sometimes you might need to collect important information from your clients, like their medical or treatment history. It’s vital that these documents don’t get lost and are stored securely. Using a customised digital form specifically built for this purpose ensures you’re collecting the correct information for every client, every time, and that no question or signature is missed.

Plus digital forms are stored securely, so you can be assured that all your clients’ sensitive information is safe.

Record treatment plans When you’re setting up your client with a treatment plan, whether for one or a series of appointments, it pays to keep a record so you can refer back to it in the future.

Using digital forms helps you to keep a copy of the treatment plan saved to the client card. It also makes it easy to save photos along the way, so you have a record of your client’s progress.

Create consistency for your clients When you use forms, you’re ensuring that every question you want to ask a client gets asked! That way you can be confident that every client gets the same consultation and the same level of attention and care, no matter the team member. Completed forms can be saved in your clinic software, so team members can easily access history, consents and forms, before their appointments, ensuring they go into every appointment with all the information they need.

Reduce admin and save space Paper forms may have once been the norm, but they take up a lot of space, and copying information onto client cards can be time consuming. There’s also a higher chance of an error being made in the process, leading to lost forms, mis-entered information, or confusion due to illegible handwriting. Digital forms remove the need for a filing cabinet and they mean all your client data is kept in one safe, easily accessible place!

Forms are great for ensuring consistency across consultations, and digital forms take it up a notch by reducing paper use and saving time. So take a look at digital forms for your business and get started!

Isabella Castle is in the Marketing Team at Kitomba Salon and Spa Software. To learn more about how Kitomba can help you formalise your client consultations with their customisable digital forms, visit kitomba.com/digital-forms or call 1800 161 101. spaandclinic.com.au | 35

Business

First

IMPRESSIONS The uniforms your staff wear play a big role in making a great first impression on your clients. We chat to the designers behind some of Australia’s top uniform brands on what makes their designs stand out.

ALEXANDRA FOSTER, THE BETTER UNIFORMS CO: How would you describe the uniforms you offer in a couple of sentences?

Our uniforms are chic, unisex and utilitarian. Quite simply, we do uniforms better; better for business, better for teams and better for the environment. We specialise in high-end, minimal aesthetic uniforms for the workspace using organic fabrics and ethical manufacturing, resulting in long-lasting durable uniforms which are made-to-order.

A uniform should do three things for a business; get the team excited for work, aesthetically speak to customers and represent a business and continue to tell a business’ brand story. Seems simple, yet these key elements of industry uniforms seem to have become lost in a fog of uninspiring, mass produced garments that can hurt businesses in the long run. We think it’s time for change, we think it’s time for ‘better’.

What kind of business/jobs are your uniforms made for?

What sets your uniforms apart from other brands?

Sustainability is not just a cute marketing exercise for us, it’s in our DNA. We consider the people and the planet on every step of the supply chain, from the Better Cotton Initiative organic cotton farms to the non-toxic dye house and our GOTS & WRAP certified manufacturing partners who make each garment. We even calculate the water, waste and carbon footprint of each order for our clients and offset all emissions. On average, our uniforms result in 92% water savings, 58% CO2 savings and 85% waste savings compared to the industry standard.

Our mission is to make better uniforms, so we are on the hunt for a business to co-create a custom uniform collection with us, that takes a fresh approach to the current offerings in the health, beauty and wellness space.

The offer includes a completely bespoke uniform design and delivery for no design fee, no minimums, no sample fees, and no retail mark-up. We will manufacture the organic pieces in our Melbourne factory and even collaborate on a photo shoot that can be used for marketing purposes.

If this sounds like an opportunity you would like to be involved with, please reach out to us at hello@thebetteruniforms.com .

The Better Uniforms Co. is all about bringing fashion into the workspace, without any compromise to comfort, quality or ethics. Our utilitarian designs are suitable for any customer facing business; hospitality, hotels, airlines, beauty and spas as well as all retail environments.

Modern businesses have very little to no options for industry uniforms that are sustainable, premium and fashion-led so that’s what we do. The Better Uniform Co is all about rounding out the existing sustainable conscience of a business - they’ve considered conscious design, interiors and eco-friendly offerings, now their team uniforms can align with their ethos too.

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What are your best-sellers and why do you think that is?

Our boilersuits have been very popular for the beauty and wellness space which is not surprising because the uniform offerings in this space are well overdue for a shake up. They are chic, comfortable and unisex, making them the perfect utilitarian uniform for hard-working teams.

Brand merch is really having a moment, so our tee’s, sweatshirts and tote bags are constantly on reorder which is great.

Having an affordable organic option in this space has proven to be very valuable for us and our clients.

Can uniforms be customised at all?

One of the (many) benefits of making our uniforms to order is flexibility in bespoke finishes. We can customise buttons, pockets, and even colour. Of course, we can also print or embroider any design decal our clients want, whether that be a logo, slogan or team names. thebetteruniforms.com

Business

LEANNE SPRING, SPRING SPA WEAR

How would you describe the uniforms you offer in a couple of sentences?

Elegant with a modern twist. We know what it takes to balance style, practicality and comfort when it comes to spa wear. With decades of experience as therapists working in salons, we have carefully considered the need to balance practicality with presentation above all else.

What kind of business/jobs are your uniforms made for?

Our uniforms are not just strictly spa wear, we cater for everyone from beauty and medical professionals to dental practitioners, nurses and hairdressers. Our wide range of colours (black, white, dove grey, charcoal grey, navy, blush pink and electric blue) and sizes from 4-28 means that there are choices to suit your clinic or spa’s unique style.

“Keep an eye out for our new 100% organic linen uniforms coming soon.”

What sets your uniforms apart from other brands?

Created by beauty industry professionals for beauty professionals, our uniforms are designed and made right here in Australia. We’ve created our own signature two-way stretch fabric that allows for freedom of movement in all directions, and is cool and comfortable to wear. Our quick wash and wear fabric is non-iron, fade resistant and allows for stains to be easily removed.

What are your best-sellers and why do you think that is?

We have recently released new scrubs styles, the Billy Scrub Top and Jogger Scrub Pants, that have been so popular. From our tunic range, the best sellers are SPA 14 and SPA 26. These two styles are perfectly tailored and have interesting neckline design features which everyone loves.

We also have something new and exciting on the horizon which everyone has been asking for… Keep an eye out for our new 100% organic linen uniforms coming soon.

Can uniforms be customised at all?

Unfortunately we do not customise uniform colours due to minimum fabric order requirements. Whilst we do not offer uniform embroidery services, all of our tunics and aprons can be embroidered. We suggest you search for embroiderers in your local area.

Springspawear.com.au spaandclinic.com.au | 37

BUSINESS

Turning Waste Into Uniforms

KANGARAMA How would you describe the uniforms you offer in a couple of sentences?

Our uniforms are comfortable, fashionable and most importantly at the forefront of science & technology. We have a strong focus on making better sustainable choices when selecting what we develop our uniforms with.

What kind of business/jobs in the aesthetics space are your uniforms suitable for?

Our products are catered for anyone in the spa or medi-aesthetic area, our uniforms have style and comfort in mind as well as technology.

What sets your uniforms apart from other brands?

Kangarama has developed a technology that makes our uniforms antibacterial and antiviral. When developing the brand we wanted to make sure we were making better environmental decisions, we produced uniforms that are better quality using certified recycled polyester. These uniforms will have a longer life cycle.

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What are your best-sellers and why do you think that is?

Our Eden cargo pant and Danitee three pocket scrub has been extremely popular.

Our clients are constantly giving us feedback on how we have perfected style and comfort. They do not feel like they are wearing an average scrub uniform. We are about to launch new styles and I think these will be the next best-seller.

Can uniforms be customised at all?

We are constantly developing new styles, we also have eight new colours that will be available mid year. We are happy to discuss customisation but there would be a minimum unit requirement to make this workable with our manufacturers. kangarama.com

Beautex Designs started turning plastic water bottle waste into hair & beauty workwear, and whilst they’ve made massive waves in the industry already with their unique textiles, there was still one part of the process that, up until recently, they hadn’t quite solved... their own fabric offcut waste. For every 5000 recycled t-shirts made, at least 500 additional tees and dresses can be made by re-purposing the fabric scraps off the factory floor, and that’s exactly what BeauTex Founder Brooke Jones is doing.

“To make this happen, we’ve teamed up with a local Australian social enterprise that provides work and training to women from refugee and migrant backgrounds, supporting the women in this training school to increase their speed and accuracy with sewing, giving them more opportunity to earn an income and support their families,” Brooke explains. “That’s right! You can get T-shirts and dresses for your business that are not only made from recycled plastic water bottles but are also constructed from textile waste offcuts!”

“We have disrupted the workwear manufacturing industry, finding new ways to re-think, re-design and implement change. We’ve been committed to finding innovative and sustainable ways to tackle the global waste crisis and hold the workwear and textile industry to a higher standard of manufacturing. These new products are available to every business, academy, salon and stylist out there who want to be a part of the disruption with us!” beautexdesigns.com

INTRODUCING A STATE-OF-THE-ART

LIFTING AND BRIGHTENING PROGRAMME THREE STEPS FOR BRIGHTER AND FIRMER LOOKING SKIN

ONE

PROFESSIONAL PATENT-PENDING FORMULATION APPLIED IN-CLINIC

TWO NOURISH AND PROTECT

THREE CONTINUE STIMULATION

All ages All areas All skin types All year-round

A REVOLUTION IN NEEDLE-FREE BIOREVITALISATION THAT STIMULATES THE SKIN’S NATURAL RESTORATIVE PROCESS LIKE NEVER BEFORE Before

wiqo.com.au | 1800 242 011

After 3 sessions

BUSINESS

Open NOW! The latest spa and clinic openings are true showstoppers! Here are the new businesses on the block.

Tsavo Wellness Tsavo Wellness is named after Tsavo National Park located at the border of Tanzania and Kenya where Mount Kilimanjaro is located. Tsavo’s Founders, Isabelle and Lara, who have strong connections to Kenya through family and heritage, are a motherdaughter duo who started to build Tsavo at the end of 2020.

The idea was always in their minds but they were pushed to really develop a wellness space amongst the hustle and bustle of Sydney after an expensive and very poor quality wellness retreat in Byron Bay. “We got to thinking it’s so unfair how people pay thousands of dollars for short retreats, far from home and are often not all that effective in improving wellness markers,” says Isabelle.

“Our goal with Tsavo was to create an inner city oasis for people to rest, recover and renew without travelling miles. We want people to use our therapies and realise they can support their bodies through the high demands of life, rather than running themselves into the ground, burning out and needing a huge reset to do it all again. Our therapies are carefully selected scientifically and medically validated modalities that we are proud to offer with confidence in their ability to truly support people and their wellness/relaxation needs.” tsavowellness.com.au

Skin Boost A luxury approach to breakthrough sciences in anti-ageing, skin health, wellness and body sculpting, Skin Boost Mosman is the innovative clinic delivering only the highest quality in personalised treatment plans, delivering natural results with a leading team of Cosmetic Nurses. Offering the latest non-invasive technology, the Skin Boost Mosman treatments include anti-wrinkle injections, dermal fillers, PDO and COG threads, Thermage, Fraxel, HydraFacial, Dermal Needling, LED light therapy, medical-grade chemical peels and body sculpting with TruSculpt iD and TruSculpt Flex.

Dedicated skin and body experts located in the heart of Mosman, the clinic is the third doorway for the Skin Boost brand joining the Sydney CBD and Newstead, Brisbane locations. Skin Boost is proud to offer an impressive collection of advanced skincare, beauty and body technology, while also having a highly skilled and trained team of Cosmetic Nurses and Dermal Therapists who are committed to ongoing training and implementation of only the best treatment technology available. skinboost.com.au

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Business

Kelly George Aesthetics In 2021, Kelly George, owner of Kelly George Aesthetics, acquired the second level of their building to expand the clinic to operate over two floors. The decision to expand and build a custom space was to allow for the introduction of their body contouring service (including both the truSculpt ID and truSculpt Flex devices by Cutera). “The idea was to create a bespoke space that would enhance the experience of our body contouring clients and the wellness journey they are embarking on,” explains Kelly. “Our first floor is very fast paced, while our second floor is geared towards a longer treatment time in a relaxed environment.

Our consultation area is set up like a luxe living room to encourage the client to feel comfortable (almost like they’re in their own home), while the treatment rooms include TVs with Netflix so they can watch their favourite shows while they “work out”. We also have a room with double treatment beds so clients can bring their besties and “flex with a friend”…because why work out alone when you can do it with a mate?!” kellygeorgeaesthetics.com

Alpha Aesthetics Owner and Founder of Alpha Aesthetics, Lucy Grace, learned the art of body sculpting in Miami where she found her passion for non-invasive procedures. She has just opened her second location in Perth, WA, where she is able to apply and demonstrate her international techniques and expertise delivering permanent life changing results for her clients. She believes all clients deserve access to innovative technology, and as one of the first in Perth to offer different body sculpting modalities, she is excited to create the most effective treatment plans for her clients using herbal sculpt ice, cryolipolysis, radio frequency and vacuum therapy.

Her favourite device is Venus Concept’s Venus Legacy. “The results this machine produces sells the treatment easily. 98% of clients return when we use the Venus Legacy,” Lucy says. “As an experienced practitioner, I have trialled many machines and the technology that the Venus Legacy displays is far superior to anything else on the market.” The new space, operating out of AE Studio, is located in Mandurah. alphaesthetics.co

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Sponsored

USING ARTIFICIAL INTELLIGENCE TO FINANCE YOUR BUSINESS Thinking of investing in your small business but lacking the funds?

LoanOptions.ai is here to match you with the perfect business loan, says the company’s Finance Broker, Sean Amato.

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e are Australia’s first AI-powered loan comparison platform. Using data-driven proprietary technology and a panel of 60+ lenders, we can pre-approve you with the most competitive loans tailored to your business’ circumstances.

Finding finance isn’t fun, which is why we’ve not only made it smarter, but also simpler to streamline the process.

As a business owner in the cosmetic/medical industry seeking a loan for your commercial needs, we want you to spend more time performing what you do best, and less on all the other admin, such as finding a loan. Our platform is designed to help you apply and get access to the funding you need - fast. Get a quote in 30 seconds, apply in 5 minutes.

What makes us different

recommendation cards change in real-time, as our AI technology receives more information about the loan and applicant.

We are the only platform that provides you with real quotes from lender offers that our applicants actually qualify for. Many other platforms just show the headline rate, but by the time applicants provide their information, they end up paying more. Our platform is designed to continuously recalculate the quotes each time applicants provide more information.

We understand time is a commodity, so if an applicant chooses to resume an application they were progressing through previously, their details are saved and brought across regardless of what device they are using. This removes any frustration and stress of having the need to re-input information.

We’ve spent countless hours not only refining our loan How the LoanOptions.ai application process works comparison platform, but also the end-to-end application 1. Fill in loan details process to ensure that our applicants can receive 2. Fill in personal details a quote within 30 seconds and complete a loan 3. Choose your lender Why you should application in under five minutes. We’ve looked 4. Submit application give us a call into every detail to the point where the 5. We perform checks • $8m volume (NAF) per month process involves more tapping and less typing 6. Loan approved and growing to improve the overall experience.

There is a progress bar in the application • 25+ applications per day We offer complete transparency that continues to fill up as the applicant inputs of the lenders we use and the rates more personalised information. Applicants • 60+ lenders onboard and available to the applicant. As you progress have complete transparency of where their connected via our tech platform for instant credit decisions through the application process, our lender application is at.

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Sponsored

The LoanOptions.ai team

Range of products and types of machines we can finance 7. Asset loan 8. Finance lease 9. Business working capital loans 10. New start finance 11. Fitout funding 12. Overdrafts / stock funding 13. Patient Finance / BNPL products The Australian aesthetic market is underfunded and difficult for sub two years-trading customers to purchase new equipment. We’re here to change that with our AI technology and new funding lines, which are key to driving growth and supporting your business.

Some of the equipment we can finance • • • • • • • •

Laser Equipment Radio Frequency Equipment ND: YAG Body Sculpting Tattoo Removal Medical Grade Laser Equipment IPL Vehicles and luxury cars

New starts or trading from 3 months Traditionally, new starts have struggled to raise finance at competitive rates – or at all. LoanOptions.ai have access to a unique funding line to offer those newer applicants that might be renting a device or looking to add more services the opportunity to purchase the latest technology. Lack of capital is no longer a problem for funding expansion, taking on opportunities or launching a new product to the market. Capital is available up to $150,000 over five years.

Make use of EOFY At LoanOptions.ai, we have been helping businesses just like yours with financing solutions for years now, and navigating EOFY is crucial! Remember that any devices you buy before June 30 can be an instant asset write-off.

So if you’ve been thinking about buying the latest tech but haven’t quite got your finance sorted, we can help! Think about what deductions you can claim to help boost your business’ tax return.

For more information, visit loanoptions.ai

Scan the QR code to apply for a loan now with no impact on your credit score.

spaandclinic.com.au | 43

BUSINESS

WHY EVERY BUSINESS OWNER NEEDS TO SIGN A COHABITATION AGREEMENT Did you know you could lose your business if your relationship breaks down – even if you’re not married? Rebecca Klodinsky explains the importance of cohabitation agreements.

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eauty and aesthetics is a booming multi-billion-dollar industry, and in Australia, it’s also a largely female dominated sector with medical entrepreneurs and business owners truly making their mark in the hyper-saturated space. However, as women continue to shine in all facets of business and smash the proverbial glass ceiling once and for all, unfortunately there is still little talk around making sure your personal finances are safe should the unexpected happen.

When it comes to personal-life meeting business-life, aka when love and money mix, protecting your assets is paramount. While it’s easy to get caught up in the cocktail of emotions and all those good feelings that come along with moving in with a partner, the fact is, if you live together as a couple, the law may recognise you as a de facto relationship, and your rights will often be the same as if you were married – meaning there is little protection to your assets if your relationship breaks down.

The importance of financial literacy is something that can’t be made clearer, particularly as women continue to out-earn men. To protect yourself and your business from any worst-case-scenarios happening, it’s important to set the rules from the get-go. That’s where cohabitation agreements come in. This legally binding document sets out who owns what and in what proportion and lets you record how you will split your property, its contents, personal belongings, savings, and other assets should the relationship break down. A bit unromantic? Maybe. But being realistic when you first get together can save emotional and financial heartache in the future.

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Mastering your money as an entrepreneur in the beauty and aesthetics industry is key for financial confidence; that’s just a fact. We all need it, we all want it. Equipping yourself with the knowledge when it comes to all things money doesn’t have to be hard, and the first step in the right direction is changing your attitude towards money and finances.

When it comes to protecting yourself should the unexpected happen and being more financially savvy, here are my five tips:

1. Set the rules from the get-go Whether it’s a cohabitation or prenuptial agreement, be sure both sides are crystal clear on expenses and who will be contributing to what. Make sure you’re on the same page on what is considered discretionary spending and who will take maternity/paternity leave and for how long. If you can’t talk to your partner about these things openly at the beginning of a relationship, there are bigger issues at play.

2. Embrace intimacy (with your bank account) It’s a common predicament to be in – we work all the time, we have a ‘good job’, but there never seems to be enough money coming in.

Implementing smart financial practices will help you make responsible decisions and in return, build a healthy savings account. To do this, start by getting intimate with your bank account – pull your statements for the past three months and take a REAL look at where you’re spending.

Do you have recurring charges that you completely forgot about?

Monthly subscriptions from three years ago? Daily Deliveroo charges?

Be honest with what you need versus what you can do without.

BUSINESS

3. Set detailed financial goals Just as you plan out your business, the treatments you offer, your marketing, your clinic growth, put some thought into your financial goals. What are your goals for your business, as well as for your personal finances? Maybe you’re aiming to open a second doorway for your business but have only vaguely set a price range, or you’re looking to revamp your e-commerce. Establishing goals and their deadlines means being detailed in your numbers – down to the cent, having complete transparency with their attainability, knowing what needs to happen in your business and personal life to work towards them, setting deadlines and finding a way to be accountable. Try investing in a dashboard system with trackable KPIs. This gives you a daily, monthly, quarterly, or annual snapshot of exactly where the business is — financial indicators, sales performance, marketing performance — all in one place. It also helps with communication and answering tricky questions in an efficient manner.

4. Seek advice, even if you’re not in doubt Yes, many of us are good at juggling the grind, learning new things, taking on more responsibility, sorting out how we’re going to handle it all – it can be so easy to fall into a trap of not asking for help when you need it. If you’re unclear about anything in relation to your finances; be it taxes, savings, debt elimination or investments, speak to someone trustworthy. Confide in bank representatives, financial advisors, or entrepreneurial organisations. Employing experts (rather than trying

to be one yourself) will mean the daily, weekly, and monthly financial housekeeping won’t slide or bog you down.

5. Don’t delay, start now Building financial confidence requires a lot of discipline and patience.

The earlier you start taking action, the better off you’ll be in the long run. An easy place to start is to create a monthly budget, cut out large expenses, and save as much as possible. Speak to an expert about investing in the stock market and long-term bonds early in your career, and always pay down debt. It takes planning and hard work, but financial confidence is achievable when you have a set plan in motion.

There’s no denying the industry of beauty and aesthetics is only going to keep gaining traction, presenting a market of opportunity to grow your business and reach more customers. While successful businesses manage money well, financially savvy business owners are the drivers. Over the past several years, prenuptial agreements and cohabitation agreements have become more commonplace as people increasingly recognise the wisdom of having a legally binding contract outlining who owns what and how the assets would be distributed in the event of a relationship breakdown. There’s no shame in wanting to protect your business from any unknowns that could happen in your personal life, and doing this in a non-emotional, organised way can save a lot of pain in the future.

Rebecca Klodinsky is the founder of multi million dollar brand IIXIIST. australia-iixiist.com

“

We do everything on iPads. When a client comes in, they can update their information, and if they haven’t been to us before, we send them digital forms before the appointment which makes life really easy for us.

IT’S ALSO MORE EFFICIENT FOR THE CLIENT BECAUSE IT STREAMLINES THEIR APPOINTMENT AND ENSURES THEIR THERAPIST KNOWS THEIR NEEDS. Louise Dickinson Owner of Chrysalis Beauty

”

www.kitomba.com Talk to us: 1800 161 101

WELLNESS

Render of a treatment room at endota Yarra Valley

THE Perfect PARTNERSHIP

Earthy tones and natural materials were used to tie in the spa with the rest of the estate

Render of the reception space at endota Yarra Valley

There’s a new wellness destination opening in the Yarra Valley. SARAH ROGERS tells us about the new endota spa at Balgownie Estate.

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estled in the heart of Victoria’s picturesque Yarra Valley lies Balgownie Estate, featuring a 30-hectare vineyard, accommodation, restaurant, cellar door and soon-to-be home to the latest endota spa – adding to endota’s existing network of over 100 spa locations. With a full rebuild of Balgownie’s dining experience complete, attention turned to the pre-existing on-site spa and how the space could grow alongside the rest of the estate’s developments. Enter endota, Australia’s leading spa brand, whose connection to environment and wellbeing struck a chord with Balgownie’s Managing Director Lawrence Tang, who approached endota with the proposed partnership. ‘’’Holistic Hospitality’ is an idea Balgownie have been thinking about for quite a while; we want to extend our offerings and provide our guests with a unique ‘Wellness Retreat’ experience. The alignment with our values and strategy makes endota the perfect partner,’ says Tang.

As much of the endota network is Franchise owned and operated, this allows both new and existing spas like Balgownie to convert to the established endota brand. For endota Yarra Valley at Balgownie, this provides access to endota’s famous and much-loved array of treatments and products, as well as ongoing support from endota’s dedicated team, enabling a seamless transfer from the existing spa on-site to endota.

Just an hour’s drive from Melbourne, the secluded estate is a fitting location for a brand name that evokes a sense of rejuvenation, care and relaxation, allowing resort-goers the chance to unwind and immerse themselves into the full 46 | SPA+CLINIC

endota experience without having to step foot off the property. Coupling this with Balgownie’s focus on wellness means the opportunities to elevate the spa’s offering are endless. With endota’s own wellbeing platform, endota Retreat, acting as a driving force to branch beyond the traditional spa offerings you can expect at other spa locations, endota Yarra Valley ensures diversification. Implementing full wellbeing packages, combining the resort’s other relaxation offerings with the spa, and dedicating space to focus on meditative and breathing practices, directly aligned to Balgownie’s aspirations for increased wellbeing offerings on site.

With no element left forgotten, the unique design of endota Yarra Valley cohesively ties together both brands’ styles. The estate’s palette and design style were taken into consideration so that the spa seamlessly fits into Balgownie, while retaining the look and feel of the endota brand.

“We were mindful from the outset of the values of Balgownie and the design philosophy of the wonderful new cellar door and restaurant,” says endota Head of Development, Jonathan Nelson, “we worked with our retail designers, Sandbox, to create a presentation that was both instinctively endota and also aligned with the hotel.”

Step into the expansive space and you’ll be welcomed with endota’s retail offerings, relaxing lounge and private treatment rooms, with updated finishes and visuals tailored to the spa that act as the unique link between both brands.

Sarah Rogers is endota’s Marketing Coordinator and Community Manager. endotaspa.com.au

Partner with endota endota continues to look for growth opportunities and would be interested to speak to any independent spa owners who want to develop their exit plans please contact Emma Stewart on 0434 771 741 or at emma.stewart@endota.com.au to start the conversation

Medi

THE FUTURE OF Consultations Is your consultation and consenting procedure adequate or do you find patients are often confused? Consentic offers the solution to your consenting woes.

A

ny practitioner who has ever had to go through the painful process of a litigation claim will agree with this statement: Your thorough consultation and consent forms are one of the most, if not ‘the most’ important aspect of the client journey. Some might even go so far as to say that insufficient consenting can be the downfall of your aesthetic business. Why? Because patients need to understand their treatment, what it involves, from pre-treatment preparation to post-treatment care, as well as the risks. If they don’t, you might end up with an unhappy patient who won’t return, or worse, who will make a formal complaint.

We have to understand that, for some patients, medical terms that you, as a practitioner, are exposed to day in and day out, may be unknown or unclear to them, so explaining treatments in a way that is easily understandable and digestible is vital to a patient’s confidence throughout their treatment with you.

How do you best describe something complex? Instead of just telling, you show them. This is where Consentic comes in.

Consentic is an online platform for medical and dental consent. The comprehensive library of medical consent videos and interactive checklists optimise and standardise the consent process, saving you time and stress, and reducing your medicolegal risk.

“There is a very short amount of time in a consultation to listen to your patient’s needs, evaluate the best treatment options, and then spend adequate time to convey the risks, benefits, alternative treatment options and the material risks that are relevant to that person, all whilst ensuring their needs have adequately been met,” says Consentic founder Dr Rebecca Saunderson.

A medical treatment experience of her own made her found the platform a few years ago. “I had a benign but locally invasive jaw tumour diagnosed in 2017,” she explains, “I had to undergo a number of procedures and operations, and the consent process was consistently lacking. When I looked at the medical literature, there was overwhelming evidence showing video-assisted consent is an efficient method to deliver consent – patients have a much better understanding of their procedure, are more satisfied, less anxious and importantly, clinic efficiency is improved - clinician time savings are substantial. It’s also much better for the environment.”

How Consentic Works Step 1. The consent video is selected for the patient’s procedure. Any risks

specific to that patient can be documented on the platform by the clinician, and additional information can be uploaded.

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Dr Rebecca Saunderson, CEO Consentic

Step 2. The patient watches the video relevant to their procedure. At any time, patients can pause, rewind and repeat any section of the video. The patient can be emailed a link to watch the video from home.

Step 3. The patient is prompted to complete questions about the procedure that highlight specific risks. Any queries the patient may have can be entered into the consent platform, alerting the doctor.

Step 4. An electronic consent form is signed by both the patient and the clinician. This can be emailed to a practice or downloaded as a pdf. The consent form is securely stored on the platform, protecting you now and into the future.

Patients watch the consent video or read the online consent form and complete the checklist independently, freeing up your time. This means the majority of the information is conveyed to them without you, and many common questions are already answered. Your job — to clarify misunderstandings and discuss information specific to that patient — is simpler and faster.

“We believe that even one extra click is a click too many!

We’ve designed Consentic to be a simple, user friendly platform, that is intuitive and streamlined. It’s easy for staff to use, and streamlines processes and saves time, reduces costs and waste,” says Dr Saunderson.

The great things about the the consultation platform is, that it is suitable for a large variety of aesthetic businesses, even small ones.

“We have a number of different use cases for Consentic e.g. from the large volume laser clinic that likes to email consents to clients prior to them having their procedure so they show up and are ready to go, to the smaller clinics where they watch the consent on an ipad prior to having the procedure – we work for big and small businesses alike. Our cost benefit analysis shows that clinics that use Consentic save money every time, which is what small businesses are always striving to do - lower costs and improve revenue.” consentic.com

Wellness

5 WAYS YOU CAN HELP CANCER PATIENTS FEEL BETTER Giving back can be done in many more ways than just donating money. Here’s how practitioners can easily get involved with Look Good Feel Better.

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ost of us know someone who has dealt with a cancer diagnosis and for those undergoing treatment, the impact on appearance and self-esteem can be just as gruelling as the treatment itself. In 1990, the Look Good Feel Better program was established in Australia by the Cancer Patients Foundation. The program was developed with the purpose of empowering those undergoing cancer treatment by equipping them with the practical skills, knowledge and tools needed to face their diagnosis with confidence.

Almost 32 years and over 170,000 participants later, thanks to the unwavering support of the cosmetic industry the program continues to provide a transformational experience for those undergoing treatment for any type of cancer. Face-to-Face Workshops, Virtual Workshops and Home-Delivered Confidence Kits make up the current service offering, with this expanding to include Feel Better Fridays this year. Feel Better Fridays will see virtual workshops focus on positively impacting both the physical and mental health of cancer patients through movement, nutrition, and general wellbeing, and provide more ways for patients to feel better, and more opportunities for the industry to get involved.

With up to 10,000 women, men and teens expected to receive assistance navigating their cancer diagnosis through the program this year, many small contributions from individuals and businesses can culminate in one huge impact. Providing one cancer patient with a Home-Delivered Confidence Kit and access to a Virtual Workshop can be achieved with $100, and one Face-to-Face Workshop supporting 10 cancer patients can be delivered with a donation of $1,000.

Being well-versed in the power of the connection between appearance and confidence, the cosmetics, aesthetics and wellness industries are in the best position to champion this cause and ensure the broadest possible impact. Here are some easy ways you can make a difference.

1. Make a donation through a product or service purchase Donate a portion of sales from a particular product, product range or service to Look Good Feel Better. The donation can be a percentage of sales, a dollar amount per unit, or an “add on” as chosen by your customers at the point of purchase – as a lump sum or as a round-up on their purchase amount.

2. Host a fundraising activity or donate a portion of event ticket sales Host a fundraising activity or event around Feel Better Month (September) or another key date that is meaningful to your business and

its employees. Consider offering gifts with purchase, free treatments, or other incentives to encourage participation in return for donations to Look Good Feel Better. This could be offered as a one off, for a full month, or once a month for a whole year. Alternatively, if there’s already an event scheduled in your calendar, simply donate a nominal figure from each ticket sold, or for non-ticketed events, request a donation from your guests in a show of support for the charity.

3. Participate in Dry July This year, 1,000 participants are needed to go Dry in July for Look Good Feel Better. Your participation could help achieve the goal of $200,000 raised to provide the program to 2,000 cancer patients in the coming year.

4. Join the team of passionate workshop volunteers The Look Good Feel Better program has a team of 1,000 dedicated individuals who volunteer their time and expertise to help deliver the workshops across Australia. Volunteers must be over 18 years of age, confident in demonstrating to a group, and available for a minimum of four workshops per calendar year, requiring a commitment of approximately four hours per workshop. Applications can be submitted at lgfb.org.au/join-our-team.

5. Help to raise awareness Spreading the word about the program couldn’t be easier, or more impactful. Display information about Look Good Feel Better and provide brochures (available from the charity) to customers who are interested in the program for themselves, or a loved one. Include information about the charity on your company’s website and encourage your e-comms list members to support the cause by further sharing information about the program. Follow, like and share on social media - @LGFBAustralia. The more you help to spread the word, the more people the program can help. It’s that simple.

Call 1800 650 960 or email fundraising@lgfb.org.au to discuss donations and partnership opportunities, and the ways the team can support you to ensure the greatest success for all. For more ideas you can also visit lgfb.org.au/ways-to-give spaandclinic.com.au | 49

Spectra OF BEAUTY Allergan Aesthetics’ ‘Spectra of Beauty’ report shows people see progress in media depictions – but more work is needed.

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indings from the national Spectra of Beauty survey of 2,250 Australians have recently been released, offering the first research of its kind into beauty and diversity in our country.

Commissioned by Allergan Aesthetics, the report covers aspects such as gender, sexual orientation, ethnicity or cultural background and age.

Overall, the findings were generally positive, especially in the area of representation of gender, with 7 out of 10 respondents liking how the beauty industry features “a mix of gender styles”, with the fluidity of masculine and feminine characteristics. In addition, 7 out of 10 overall felt their background and ethnicity are well portrayed in the media. The average score of 6.3 out of 10 when it comes to the local beauty industry’s presentation of diversity in media demonstrates there is certainly scope for improvement.

“It has never been more important than now, for our industry, to take meaningful steps to genuinely include 50 | SPA+CLINIC

Courtesy of Allergan Aesthetics

“It has never been more important than now, for our industry, to take meaningful steps to genuinely include and represent the true beauty a diverse population brings”

Business

Courtesy of Allergan Aesthetics

Courtesy of Allergan Aesthetics

Courtesy of Allergan Aesthetics

and represent the true beauty a diverse population brings,” said Nathalie McNeil, Associate Vice President and General Manager at Allergan Aesthetics Australia. “As the evolving discussion of diversity sits front and centre, we must recognise there is not a one-size-fitsall approach to beauty, and the focus must increasingly be on advocating and supporting positive self-image, being true to oneself and inclusivity.”

The Spectra of Beauty report also shows Australians surveyed have a strong preference for creating authentic looks reflecting their sense of identity, with 79% believing it has become more acceptable to truly ‘be yourself’ in appearance.The survey also found Australians presented an evenly balanced view on whether to incorporate traditional beauty standards of their cultural background into their appearance, with 31% saying they ‘embrace their culture’s beauty standards’ while a similar proportion 27% “actively moving against them”.

Around 11% seek out a beauty professional who can ‘tailor my look to my cultural background’.

“The deep emotional connections we make between our beauty and external appearance, and our internal sense of identity, is very powerful,” said Dr Davin Lim, Dermatologist based in Queensland. “Whether it’s cultural heritage, gender or age, we as practitioners need to be open to all views, because everyone has different traits they want to express. The idea of a universal beauty type dictated by social media, seems to be shifting to a more authentic, individualised representation.”

Overall, the research shows some Australians value the way beauty can contribute to feeling confident (37%) and to feeling good about themselves “regardless of what others think” (37%).

Allergan Aesthetics have chosen to undertake this research to better understand the needs of Australians and how beauty connects to our identity and emotions. “The findings highlight how everyone can find inspiration and confidence through beauty and individualism,” says McNeil. “We need to manage this responsibility with the utmost care, respect and consideration.” spaandclinic.com.au | 51

LEADING THE WAY IN EDUCATION AND TRAINING We take an exclusive look at Allergan Aesthetics’ brand new AMI Centre of Excellence.

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owering high above North Sydney and behind the cityscape views, Allergan Aesthetics have opened the doors to its new, state-of-the art medical education facility, the Allergan Medical Institute (AMI) Centre of Excellence.

Officially opening in May, the AMI Centre of Excellence is a leader in delivering world-class medical aesthetics education to Australian and New Zealand practitioners, helping them to stay at the forefront of medical aesthetics, and upskilling on Allergan’s aesthetic

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injectable treatments and body sculpting technology, CoolSculpting®.

Through the doors of this medical educational facility for the aesthetics industry, healthcare practitioners are offered comprehensive masterclasses in clinical practice through engaging and unique evidence-based educational sessions. Sessions are led by experienced, healthcare professionals and leaders in facial aesthetics, and are focused on training in patient assessment, consultation, technique, and patient safety.

Sponsored

“This facility will be invaluable in improving the quality of injecting in the region and will lead to even better patient outcomes.”

Bespoke training in small groups ‘We used the lockdown period to completely re-write Allergan ANZ’s educational syllabus. Now training is bespoke, delivered to small groups only and focuses on both theory and hands on dermal filler and anti-wrinkle injection techniques. We also have this incredible facility to deliver CoolSculpting® upskilling as well,” says Dr Jake Sloane, Facial Aesthetic Doctor from Infinity Skin Clinic in Sydney and who is a member of Allergan’s AMI Faculty.

“This facility will be invaluable in improving the quality of injecting in the region and will lead to even better patient outcomes. The AMI Centre of Excellence is world-class and a significant leap forward for the Australian and New Zealand aesthetics industry,” he adds.

Mirroring a clinical environment that practitioners are familiar with, the facility features three innovative multi-purpose treatment rooms – each cleverly designed with a different palette to reflect a range of skin tones.

All the treatment rooms are complete with the latest technology and AV capabilities equipped for both face-to-face and virtual training to ensure education is accessible for all, including remote practitioners who might not be able to travel or live in regional or rural areas. The centre also boasts a spacious plenary area to accommodate formal lectures and talks from Australian and international experts.

Supporting practitioners to deliver excellence Nathalie McNeil, Associate Vice President and General Manager, ANZ, Allergan Aesthetics says that the vision for the new AMI Centre of Excellence is to propel the aesthetics industry into the future. “At Allergan Aesthetics, we pride ourselves at being at the forefront of product innovation, delivering premium medical education in partnership with the medical community and ensuring patient care and satisfaction are at the very heart of all we do. This new, accessible, and dynamic facility is testament to that. As leaders in medical aesthetics, it is not lost on us the responsibility we have in supporting practitioners – wherever they are in Australia or New Zealand – with the knowledge, skills, and tools they need to deliver excellence in clinical practice.”

The AMI Centre of Excellence provides several different offerings, including AMI Fundamentals, which is foundational education for newer injectors; MD Codes for a step-by-step approach to facial revitalisation; and Masters for advanced injectors to expand their expertise.

“The AMI Centre of Excellence creates a tailored educational journey based upon a practitioner’s level of expertise,” says clinical nurse and member of Allergan’s AMI Faculty, Pene Timberlake from Northern Sydney Dermatology. “The educational sessions are underpinned by a portfolio of innovative, science-based products, providing healthcare professionals with the education and training they need to ensure they can excel in delivering the very best in aesthetic medical treatments,” she adds.

Get a virtual tour For more information reach out to your Allergan Aesthetics of the AMI Centre of Excellence representative. Scan the QR code here to take a virtual tour of the AMI Centre of Excellence with Nathalie McNeil, Associate Vice President and General Manager, ANZ, Allergan Aesthetics AU-AGNA-220169 V1 DOP April 2022

spaandclinic.com.au | 53

Business

Hacking THE ALGORITHM

It is still possible to increase your social media reach organically, says social media expert Holly Boorman.

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rganic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. As a brand, when you post organically to your account, you can expect that the people who will see it are: a percentage of your followers (this is your organic reach), your followers’ followers, and people following any hashtags you have used.

It sounds pretty simple, and the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale.

But of course, there is a downside to organic social media content. The reality is, because all the major platforms use ranking systems, only a small percentage of your followers will see your organic posts. Declining organic reach has been a fact of life for a few years now, as the world’s biggest social media platforms reach saturation, attention spans shorten, and platform CEOs prioritise “meaningful “or “responsible” user experiences. In other words: it’s harder than ever to get your brand’s content seen by your own audience, let alone new eyes.

How do we beat the algorithm?

Meta (new and improved Facebook and all their associated apps) prioritises posts that in their own words spark conversations and meaningful interactions between people. The solution to all of this is creating beautiful content that is engaging and relevant.

HLL Creative assists businesses in building these relationships with the audience in a variety of ways. We believe in firstly, being a content led agency, that all audience engagement stems from well thought out beautifully produced content, however there is a lot more to it than just pretty pictures.

Be consistent For organic growth to occur you need to be consistent. Posting regularly is key, we suggest using a publishing app where you can schedule all your posts for the month at one time. This may sound a little daunting but creating a schedule, writing all your captions, and looking at a visual preview of your grid, gives you great oversight into what the aesthetic will be moving forward. The most important part however is that apps like these will always publish for you. Kids tiring you out?

Need to go out to dinner? Got the flu? No 54 | SPA+CLINIC

problem, your posts will publish automatically making sure your page stays consistent and top of mind for your audience. We suggest apps such as Later, Hootsuite or Sprout Social.

Engage with your audience.

Aside from beautiful content, engaging with not only your audience but the social media community as a whole, is arguably as important as anything else you can do on social media. Find pages that resonate with your own business and go crazy. Leave as many likes, comments and love heart emojis as you can bear to bring yourself to. Commenting and liking your followers’ followers will make you visible and therefore draw more attention to your page and furthermore your business.

Content is king Make it beautiful, make it often, and make it tell a story. Your audience wants to know who you are, not just what you do. Let them see the amazing work that you do but also the personal side. Make sure your content is high quality. Little bit blurry? Do not post! Always keep in mind what our masters at Facebook say: spark conversations and meaningful interactions. Create content that makes people want to comment on.

Whether they are commenting on how amazing your work is or how amazing you look in scrubs – keep it interesting and engaging.

Create video content

We know that all social media platforms are pushing towards more video content. With new platforms like TikTok coming into the market, the emphasis on video has never been greater. Produce and post as many videos as you can and have fun with it.

Of course, doing all the above takes effort, and we at HLL Creative understand that not High quality images that tell a story work well on social media every business owner has the time or interest in creating social media campaigns. As a fullservice digital media agency, we specialise in content creation and organic digital marketing for social media and campaign design. We work in the fashion, beauty and cosmetic industry with clients that include cosmetic injectors, beauty clinics, plastic surgeons, and hairdressers. So if you need assistance with your socials, just reach out.

Holly Boorman is the Founder of digital media agency HLL Creative. hllcreative.com.au

THE PROBLEM WITH STAFF INSTAGRAM ACCOUNTS Should you allow your staff to have their own ‘business’ Instagram account where they post photos taken in your business and of your clients?

Nikki Milne explores this controversial topic.

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ontrolling social media use of an employee is a near impossible task – there will almost always be someone who doesn’t agree. It’s been a while since I owned a salon and during this time, we have seen a huge rise in social media. Yes, it’s an amazing platform on so many levels but at the same time it has brought about a lot of new issues - especially when it comes to staff and promotion of their work in your business.

In my experience, having worked with over 50 salons & clinics, I honestly believe it is much easier to ban all social sharing within your business. Here are my reasons why:

1. A staff member is benefiting from your hard work You have dedicated endless time, money, and mindset to growing your thriving business. Most likely it’s taken years to build your authority and reputation to attract the right clients. Your staff member is perhaps fresh off their training or new to your team and flooded with amazing clients (through all your hard work). They start sharing to their Instagram images of your client before it goes on your business Instagram account – they take all the glory, but you know full well they would have never met that client without all you have built – it hurts a little doesn’t it?

2. Clients are giving YOUR business permission I like to bring this up as it’s so often overlooked. If you have a social media sharing policy within your business aka the client ticks a box on their information sheet to allow you to share that photo to social media remember they are agreeing to give your business permission, NOT the staff member who wants to put it on their “business account”. It’s two different things! As a client this recently happened to me, I gave the professional salon permission to use my photos but was far from impressed (I was furious) when the 18-year-old apprentice posted my photos on her “personal business account” amongst all her wild nights out and some very inappropriate photos.

3. Is it appropriate for your staff to follow clients on social media?

If that staff member leaves and many of your current clients are following them on Instagram, you are possibly handing that now ex-employee a full client list – It happens. That ex-staff member moves on and your clients are following them on socials, sure you don’t own people, but you have made it so much easier for them to see your ex-employees’ reasons for leaving and to continue connecting with them long after they have moved on from your business.

Nikki Milne says ‘no’ to staff Instagram accounts

4. Awkward! Do you make that staff member then delete their account showcasing work at your business?

Scenario – You let your team post your clients images to Instagram and it’s all going well. Everyone’s happy until one day that team member quits to go and work for your competitor (or open their own business in competition).

Do you a) make them change their Instagram handle so it no longer contains your business name b) make them delete all the content of your clinic and your clients Play this scenario out in your mind – what is your process for handling this and is it clear in your current staff contracts? What if they start publicly criticising you and your business on social media and your clients are witness to this?

5. It can quickly cheapen your brand’s reputation.

Brand strength and authority comes from being desirable, professional, and controlled. This is something you have curated over time, likely spent a large budget on and then devoted yourself to marketing and promoting.

By allowing staff to represent your brand on their own personal business Instagram accounts you are in many ways letting go of your brand image – you are placing the trust in them to present your brand in the way you want to be seen.

In summary, it is vital for all businesses to have a social media policy in place that outlines your expectations of your team. This should also include an exit procedure. A simpler solution to avoid all the above situations would be to have a complete social media ban in clinic – the only place taken content is shared is your professional business account – after all, does Gucci, Chanel, Mercedes-Benz, or Westfield let their staff have their own Instagram accounts using their brand name? – I don’t think so.

Nikki Milne is an ex-hairdresser and salon owner turned PR & Marketing Educator. theperthcollectivepr.com spaandclinic.com.au | 55

Business

TRIPLE THE Knowledge What happens when three industry professionals join forces? We find out as we chat to the founders of Beauty Consulting Agency.

Please briefly tell me about your backgrounds and how the 3 of you met/know each other?

When and why did the idea for Beauty Consulting Agency come about?

Sanja Maria and Lacey Lopez met at a beauty industry Christmas party about five years ago and immediately hit it off. As their friendship blossomed, so did Sanja’s clinic – Face by SM, which was established in a suite and quickly grew demand, allowing Sanja to relocate to its current Paddington location and expand her offerings from not only injectables but to skin as well. This move allowed Lacey to join Face by SM as a Lead Trainer and Advanced Dermal Therapist for the clinic.

Specialising in the art of non-surgical facial rejuvenation with over 15 years’ experience, Sanja brings a deep understanding of facial anatomy to her work at Face by SM. Lacey has been in the beauty industry for over 10 years and has been identified as an emerging talent due to her meticulous attention to detail as well as offering a uniquely holistic and personalised approach to beauty and wellness.

The trio was cemented when Elly Novosel joined to work alongside Sanja and Lacey with Marketing and PR for the clinic through her agency Milk and Butter Media. With over 10 years’ experience spanning across traditional and digital marketing, Elly provides her expertise through thorough marketing strategies tailored to one’s business objectives to ensure results are delivered.

Beauty Consulting Agency came about in November 2021 during lockdown. With the clinic being closed for a couple months, Lacey had been doing some contracting work for a clinic overseas to help them set up.

She quickly realised the clinic she was helping needed the expertise of not only her skillset, but also a Registered Nurse who is an experienced cosmetic injector, as well as the help of someone who has knowledge and experience to launch a marketing plan across social media platforms. Instantly Lacey thought, ‘I need Sanja and Elly!’. So over a Margarita or two, we all said “Yes, let’s do it!” and had the Beauty Consulting Agency up and running by February 2022.

“We provide insight across every step of starting-up a beauty/hair/wellness business in such a saturated market and we cover areas that established business owners need a boost with”

56 | SPA+CLINIC

Business

What exactly do you offer clients and who is the target market?

As no two beauty businesses are the same, we offer tailored packages to ensure we cover everything you need to effectively implement our advice and directions in the areas to meet your specific goals. With the beauty industry being quite a saturated market, we want to work with start-ups and established clinics so they can build strong relationships with their clients, effectively attract their target audience, refine or implement company policies and procedures, and we connect owners with key industry professionals.

Our services are suitable for: • Businesses which require staff/business owner training. Lacey, Sanja and Elly can be booked virtually or in-clinic to help train staff or yourself across our respective fields.

• Anyone who wants to start their entrepreneur journey by setting up a brand new beauty business solo or with a team • Established business owners who are feeling a bit stagnant and would like advice and guidance on internal and external systems such as staff training and marketing direction • Graduates who are looking for guidance to start their career as a cosmetic injector, beauty therapist and within the beauty/hair/wellness industry in general

What kind of challenges does a small business owner face and how do you help?

Small business owners are faced with various ongoing challenges, such as: • Experienced/qualified staffing • On-going training with the rapidly evolving beauty trends and technology • Policies and procedures • Creating relationships with trusted key industry professionals • External factors such as competitors • Creating consistent brand awareness • Engaging with target audience Beauty Consulting Agency assists business owners with guidance on how to overcome such challenges. We provide insight across every step of starting-up a beauty/hair/wellness business in such a saturated market and we cover areas that established business owners need a boost with in order to evolve and “level-up” within the industry.

You run your own beauty businesses as well, isn’t there a conflict of interest if you help your ‘competition’?

Absolutely not, otherwise we wouldn’t have opted to do this. We all get such joy being able to see others within the industry succeed and we feel satisfaction from helping others achieve their goals and dreams.

As not one beauty/hair/wellness business is the same, they also can’t offer or be great at every single beauty treatment that is out on the market. This is why even prior to launching BCA and still today, we recommend our Face

by SM clients to other clinics we liaise with to get certain treatments done that we may not offer and clients really respect and appreciate this.

This is a natural progression for us to expand and be able to have people access our skills and knowledge on a broader spectrum. Having the ability to work with clients all over the world we get to see the level of what other people and places are working at, in turn we get to train and establish a certain calibre to our clients when working with them.

What are your plans for BCA for the near future?

We have mapped out a staggered release plan for BCA. With our bespoke-to-you consulting services launched, we are now in the process of finalising our online learning portal which will be launched across our social media page @beautyconsultingagency.

Once the BCA online portal is live, there are a few more plans in the pipeline which we can’t wait to share with you.

Sanja Maria, Lacey Lopez, and Elly Novosel are the founders of Beauty Consulting Agency. beautyconsultingagency.com

Left to right: Lacey Lopez, Sanja Maria, and Elly Novosel

spaandclinic.com.au | 57

MAKING Treatments ACCESSIBLE FOR EVERYONE Total Lifestyle Credit is helping thousands of people undergo the medical and aesthetic treatments they desire. Founder Tim Boon explains why his service is an extension of your clinic’s business model, and how easy it is for practitioners to get involved.

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started MacCredit back in 2004 as I saw that there was no one openly offering payment plans in the medical space. We were involved with about 2,500 businesses nationally, and it was one of the most gratifying things I ever did because it got me introduced to so many different verticals in the medical space, like IVF, bariatrics and orthopaedics, and I worked with many medical device companies, increasing the opportunity for patients to move forward with treatments. I was lucky to sell that company in 2016 and retired for three years. Whilst I enjoyed my early retirement, it was really daunting, because my identity had kind of changed. Suddenly I was a dad, and I asked myself ‘Do I want to go back to work, what do I want to achieve?’ and I felt there was something inside me that I was really passionate about, from the patient’s perspective. Patients are the ones that fuel this industry, and as such, I wanted to make sure that I could come up with a second business model that was completely patient centric.

I had to create a better service that fit today’s patient, but also provided everything that they require. It was a really big learning curve for me, getting a credit license, and starting another business, but now we currently look after over 1,900 businesses on board nationally and we’re the biggest patient funding facility in the country at the moment. Moreover, we’re working with some major divisions, 58 | SPA+CLINIC

such as the St John of God Hospital nationally, which is something I’m really passionate about.

Why people aren’t getting private health insurance anymore Because of the pandemic and what’s happened in the past two years many people have disassociated themselves with private health insurance, so now, 55 per cent of the population don’t hold private health insurance compared to around 30 per cent pre-pandemic. So if you’re interested in an aesthetic procedure or a medical procedure, you’ve got a lot of out-of-pocket expenses. And even though there are certain Medicare rebates, you have to pay for everything up front. I wanted to create a funding product so that the patient had complete control over what they were doing. If people get any rebates, they can put it straight back on to the payment plan with us, which gives them flexibility.

For me, actually, it’s all about the service you provide, and we’ve got a great team who are very passionate about providing that service. A lot of our clients are on a very emotional journey and they sometimes want to know from us, as we have been in this industry for 17 years, if they’re going to the right place to have their procedure done. We would never recommend a service because of price point;

Cover Story

we recommend a service because it’s the right one for them and they get the best out of that opportunity. We’ve got brilliant physical account managers here who look after the patient from start to finish, which creates a non-robotic symphony in the seemingly static, boring world of finance.

How TLC can grow your business What differentiates TLC from everyone else is, if you walk into a bank, you can only get one product, whereas we are backed by nine funding lines, which allows us to marry up clients with a payment solution that suits them. And we can help all forms of employment, including casual from four months, people can work full/part-time if they’ve got a six-months working history, and we help disability, carer and single-parent incomes as well, so there’s a much broader demographic that’s available to clinics and practitioners. So that’s what TLC does for clinics, we offer a 10-30 per cent extra growth opportunity for your business because we can broaden the demographics of potential patients.

And when price point comes up in your consultations, it gives a practitioner’s team the opportunity to create a dialogue with the patient to go “yep, I know it’s 20k for the treatment, but it’s only $100 a week for you with TLC, does that fit your budget?”

People can actually talk to us before they even book in for a consult to see if the treatment they want is an option for them financially. When clients walk through your door they’ve already made up their mind about what they want, the only thing holding them back is price point, so if you can eliminate that conversation about price point by giving them variables, you’re much more likely to keep that patient. With some of our fintech, we can get you approval within an hour, which opens up the opportunity to do cancellation bookings to fill any gaps you might have in your appointment books.

Clinics can work with us, no strings attached

“We offer a 10-30 per cent extra growth opportunity for your business because we can broaden the demographics of potential patients.”

If clinics want to work with us, they have to add their clinic’s information onto our website, it’s completely free of charge, no holdback fee or service cost, no liability on the clinic. We also follow AHPRA guidelines really closely; we fund directly to the patient, so they’re the ones that choose who they go to rather than other companies that pay directly to businesses.

March 2022 has been our biggest month ever with over 2,100 patients applying with us, which is a testament to the team to be able to achieve that, and a large amount of that went to the medical aesthetics space. In the last 17 years, I’ve been able to generate in excess of $2 billion in applications for the medical and aesthetics space, which doesn’t just go to the clinic, but it covers nurses, receptionists, device costs, hospital staff etc, and that’s something I’m really proud of.

We’ve surpassed $900 million applications since 2019.

We also provide a commercial arm, looking after BTL Aesthetics exclusively; we’re passionate about assisting businesses in getting the right medical device and offering the right solutions to the clients.

There have been a lot of copycat products out there in the last 20 years, and not all provide great results so it’s important that businesses get involved with device companies that can be trusted.

Aesthetic trends we’re seeing this year

At the moment, demand for facial rejuvenation is by far the highest; rhinoplasties, facial surgery, and breast augmentation is what we see. People have been locked inside for so long recently, they want to go out and look good. Liposuction has increased dramatically as well, and we do a huge amount of corrective eye surgery.

But we also offer really simple small loans for something like injectables or body sculpting.

And for the clinics it’s better because rather than getting incremental payments from the patient for the next few months, we can fund everything upfront for the client.

TLC is an extension of a clinics’ business model, an opportunity to upsell a client, and we’re excited to see the growth of the aesthetic world as we see great potential. Already in the past years TLC has been operating, we have seen a reduction of BBL procedures coming through and an influx of breast augmentation. This shows us that as times change and evolve, there is more potential for the cosmetic industry to grow and progress as the world does. Cosmetic procedures are evidently becoming more popular and desirable to individuals, with an array of talented surgeons coming on board.

This ensures us to believe that the cosmetic industry only has one way to go and that’s up!

For more information, visit tlc.com.au spaandclinic.com.au | 59

CONNECTED

to Nature

Nadine Dilong shares her experience at Bells at Killcare’s Bells Day Spa, where she enjoyed an indulgent treatment rooted in nature.

B

ells at Killcare on the NSW Central Coast has everything you need in order to get away from the daily grind and hustle and bustle of the big city: Cozy cottages with fireplaces and big bath tubs to relax in on cold nights, an acreage with lush green trees and happy chickens who provide eggs for breakfast, and hardly any phone reception so you really get a chance to stop and unwind.

But most notable for me was the silence. How wonderful to put your feet up and simply hear nothing, no cars, no people, just the rustling leaves in the autumn wind.

Of course, this state of doing nothing could only be enhanced by a spa treatment. Bells Day Spa offers massages and facials using iKOU products, which are made locally by Founder Naomi Whitfeld, and from the moment I entered the little cottage the spa is situated in, I could tell there was a deep connection with the land and all the wonderful native botanicals it has to offer.

I was there for the spa’s White Flannel Flower Sanctuary Ritual, a 120-minute body and face treatment. Inspired by the beauty and healing properties of the Australian White 60 | SPA+CLINIC

Spa Hotspot

Flannel Flower, which grows in the area, this popular ritual is a complete head-to-toe degustation of iKOU treatments.

The treatment room was dimly lit by candles, and after a smoking ritual, my therapist applied an organic Coconut and Jasmine Body Polish to my arms, legs, back, and even my stomach. There wasn’t much pressure needed as the fine scrub effortlessly exfoliated my body, and the flowing massaging strokes all the way from my toes up to my scalp felt deeply relaxing. Every now and then, my therapist ‘sprinkled’ the scrub from a height onto my back, which felt soft and a bit tingly – a lovely multi sensorial detail.

I was guided to a private bathroom next door to wash off the scrub before once again laying face down on the treatment bed. And then, the really indulgent part of the treatment began.

The iKOU Australian White Flannel Floral Hydrating mask was applied to my entire body, and I was impressed by the ‘towel choreography’, as I dubbed it – the movement of the many layers of towels on me to make sure I was never cold or too exposed.

In fact, the entire treatment felt like a beautifully choreographed dance performance, the movements just flowed, and it felt serene and safe.

Once my body was ‘marinating’ in the Flannel Flower, my therapist cleansed my face and wrapped my ears and eyes in a soft head band, which further

deepened my state of relaxation. As she applied the White Flannel Flower Souffle to my cleansed skin, she used tiny, circular motions on every inch of my face – something I had never experienced in a facial before, but which felt very thorough and nice. Anther detail I really enjoyed was the soft music in the background, which was a mix of instrumental and nature sounds, in particular the sound of cicadas and birds, which made me feel as if we were outside – again, the deep connection to nature was apparent.

The ritual finished with a foot massage and the application of lip balm (never ignore the lips!), and it took me a minute or two to ‘come back to reality’ as I got up and put on my robe. A truly indulgent and deeply relaxing experience, and my skin looked glowing and deeply nourished for days after!

spaandclinic.com.au | 61

NOT JUST A K ‘MEDISPA’ After less than four years since opening, KAILO Wellness Medispa is sure to become one of the most comprehensive wellness and aesthetic destinations in Australia. Co-Founders Kath Merlo and Kristy Morris share their story.

AILO Wellness Medispa opened in October of 2018 in The Calile Hotel, Brisbane and has grown into a luxury one stop wellness destination for people Australia-wide. With a vision of being able to support people on a path for optimal wellness internally and externally, the brand has developed significantly by delving into the many different aspects of wellness. Moving forward, KAILO is not just a ‘Medispa’.

Through the recent challenges and devastation facing communities across the globe, we as a business have learned that our guest’s needs and wants around their health has elevated and become their highest priority. For some, having healthy, glowing skin is the beginning of a journey of learning that their gut health plays a huge role in the integrity of their skin. To others, this may mean supporting their mental health in areas of anxiety or depression that has become very prominent in their life due to the past few years of life being unpredictable and out of our control.

Catering to our guests’ needs By gaining this knowledge and understanding our guests, we knew it was time to expand upon our signature Medispa treatments of medical grade skin health, functional medicine, beauty, spa treatments and dive into practices that complement our already extensive offerings. As founders, we recently launched a new sector of the business, “KAILO Well” which is a Tailored Health and High-Level Concierge Wellness space offering wellness and lifestyle coaching, nutrition coaching, cancer body treatments, energetic healing, and DNA matched skin care regimes. As an extended arm of the KAILO brand, KAILO Well draws from a range of well-being practices from around the globe and is a centre for rejuvenation and deep healing on the physical, emotional, and spiritual level.

We have brought together a welleducated and credible team of doctors, practitioners, nutrition & wellness coaches, and energetic healers to collaborate and create a best-in-class space to allow our guests to live their best life. It is a consultative space for guests to work with our KAILO and visiting practitioners to build better health, better wellbeing, and better lives.

Integrative medicine, credible professionals Within our multi award winning flagship “Wellness Medispa” space, we continue to provide our treatment-based offerings including high level facial treatments, cosmetic aesthetics, 62 | SPA+CLINIC

WELLNESS

IV Vitamin therapy, functional medicine, laser skin rejuvenation, beauty, and massage rituals.

Our integrative and functional medicine practitioners at KAILO and KAILO Well treat the whole body, not just a condition. This is an in-depth consultative process with each guest to understand their unique wellbeing and medical conditions, history and future desired outcomes. For those who have struggled for many years with complex health issues or for anyone wanting a greater understanding of their own health, this is a critical aspect of the holistic approach. Our practitioners will delve deep into understanding the genetic makeup of your body by testing DNA to not only treat present conditions, however, also prevent conditions that may appear in the future.

Our Nutrition and Wellness coaches have received comprehensive international education and training which allows confidence and adds credibility to their coaching. As a brand, we value whole food nutrition, regular movement and giving our guests the tools to live a life that is emotionally and spiritually fulfilling. Our guest’s journey is not limited to nutrition, we coach all aspects of life including relationships, human connection, movement, home environment, finances, personal and career growth.

Health is valued in different ways to each individual and our nutrition and wellness coaches will seek to understand our guests’ unique nutritional needs and how to optimise them to feel, look and live better. Our nutrition and wellness coaching are not about setting time frames for guests to complete a program, however about forming new habits to maintain a life-long healthy relationship with nourishing foods to fuel their bodies. Nutrition and lifestyle play a large role in how we feel emotionally, and this is where we saw the significance and relevance in Energy Healing.

Introducing Energy Healing Energy Healing can be the facilitator for mind, body, soul, and spiritual wellness and connection. If our energy becomes out of balance, our whole being is affected; we become depleted. Depleted energy centres can manifest as suffering with an overall feeling of imbalance or exhaustion, and may surface as anxiety, stress, fatigue, or even chronic illness. Specifically, within the current climate, this is something we have seen surface as a growing need and people are craving to be “in balance”.

This is where our energetic healers at KAILO Well take our guests on a journey to truly understand their own energy centres. Through energy healing, balance and power are restored,

empowering us as humans to live with an open heart and deep purpose. As a brand, we see significant importance between the alignment of physical, emotional, and spiritual wellbeing. We are thrilled to be offering these services to our guests at KAILO Well, our new home of wellness within the James Street precinct.

Education and the KAILO Wellness Summit Another extremely significant pillar within the brand is education. We aim to provide expert, relevant and evidence-based knowledge to our guests through online platforms, social media, intimate events, wellness retreats and future large events.

We are excited to be holding our inaugural KAILO Wellness Summit on October 20th, 2022 at the Calile Hotel, hosted by The Project’s Lisa Wilkinson. Delegates will be informed, inspired, and educated by a range of wellness advocates and medical practitioners who will lift the lid on everything you need to know about health and wellness, the importance of sleep, hormones and healing the gut while also busting myths surrounding injectables.

The day will start for our VIP Tickets holders with Yoga on the rooftop hosted by LuLu Lemon followed by a nourishing breakfast with entrepreneur and author Lisa Messenger flowing into a beautiful heart opening and guided meditation to support all attendees in receiving all that the day has to offer. This is a day for not only KAILO guests and friends, but for fellow practitioners within the wellness and or beauty industry wanting to educate themselves on futuristic wellness.

As founders, we are extremely honoured and grateful to be surrounded by a team of highly qualified experts. The team ranges from spa therapists who are providing our guests with a sensory escape, to nurses who are equipped in the latest in skin rejuvenation and resurfacing with the most up to date technology. We had a vision for future wellness before KAILO opened its doors and now, we are bringing this to life by educating and sharing all things wellness to over 250 guests in a oneday jam-packed event.

As a brand we have many more exciting projects on the horizon for 2022, to further cater to our guests nationally and internationally. We look forward to sharing what is to come and will continue to grow our brand with future wellness practitioners that align with the vision and mission of what is KAILO. Kath Merlo and Kristy Morris are Co-Founders of KAILO Wellness and Medispa. kailo.com.au spaandclinic.com.au | 63

Wellness

THE THING ABOUT MEDICINAL CANNABIS

Cannabidiol has become increasingly popular, here’s what aesthetic practitioners need to screen their patients for, according to Dr James Stewart.

W

ith a steady increasing interest in cannabis for medical purposes over the past few years, recent reports released by the Australian Government indicate over 2.5 million Australians aged 14 and over are currently prescribed medicinal cannabis as a treatment option for an array of different health conditions.

Dr James Stewart is one of Australia’s top doctors in Medicinal Cannabis and currently on the Medical Advisory Board at Levin Health (one of Australia’s leading sports science companies working on providing research and education on the usage of medicinal cannabis for a range of different health conditions), so we asked him a few questions about what to look out for if aesthetic patients use CBD.

What effect does medicinal cannabis have on the skin?

JS: Though there is limited research confirming the topical benefits

of cannabinoids on the skin, it is certain that cutaneous biology is affected by the human endocannabinoid system (ECS). In particular, cannabidiol (CBD), a non-psychoactive compound from the cannabis plant. When CBD is taken systemically by oral ingestion of an oil it has demonstrated photoprotective, anti-oxidant, and anti-inflammatory mechanisms on the dermal network.

Can it treat certain skin conditions?

JS: Due to CBD’s tremendous anti-inflammatory properties, there is

certainly growing support and evidence for benefits with skin conditions like psoriasis and eczema along with seborrheic disorders like acne.

As for health conditions that respond to medicinal cannabis; the list is extensive and growing day by day, however, the main conditions I have success with treating are insomnia, joint pain, anxiety and depression. Due to the ban on cannabis being used medically and recreationally for the last century, studies into medicinal cannabis and the body’s natural endocannabinoid system (ECS) are lacking.

However, what recent studies are showing is that the body’s ECS is the overriding system in our body keeping everything in balance (homeostasis). What we are finding is that when a part of our body is damaged or “out of balance” (e.g. arthritis in the knees, eczema 64 | SPA+CLINIC

rash in the elbow folds etc) these cells express cannabinoid receptors.

This acts as a signal to the ECS to come and help that area return to “normal” function. Because of this mechanism, medicinal cannabis can potentially help with almost any medical condition. CBD has fantastic anti-anxiety/anti-depression properties. This is in response to CBD increasing the circulating levels of serotonin (our happy molecule).

Why is it important to know if a patient takes medicinal cannabis before they have aesthetic treatments? Are there contraindications?

JS: Currently there is no evidence indicating that CBD has any impact

on topical cosmetic treatments and also minor procedures like injectables. However if a patient is smoking a CBD predominant flower, then this could negatively impact a patient’s respiratory system and should definitely be discussed with the anaesthetist if having major cosmetic surgery. The same applies for someone using THC inhalations methods. Also, if the patient is using THC in any form, oil or inhalation, then this must be discussed with the surgeon and anaesthetist as THC can affect the medications used for sedation and pain control before, during and after the procedure. A patient should always inform their clinician of any medications, supplements and alternative therapies they are taking no matter how safe they think they are so their clinician can make the final decision.

What questions should a skin therapist or aesthetic practitioner ask?

JS: A therapist should always ask what medications, supplements

and alternative therapies a patient is taking. CBD is relatively safe but the clinician should always be aware of what their patient is taking. At the end of the day it is up to the clinician to make the final decision around what treatments they will be happy to perform given their patients list of medications.

Dr James Stewart is one of Australia’s top doctors in Medicinal Cannabis and currently on the Medical Advisory Board at Levin Health. levinhealth.com.au

WELLNESS

HOW TO BE

Well

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rom setting the mood to simply looking beautiful, coffee table books are an easy (and essential) way to elevate your spa or clinic from the very moment clients walk through the doors.

And the ultimate wellness book has arrived, courtesy of the experts of one of Australia’s leading wellness retreats, Gwinganna Lifestyle Retreat.

How to Be Well covers many aspects of women’s health from two of the most respected presenters in wellness in Australia. The book is a unique collaboration featuring the guidance of Gwinganna’s Wellness Advisor and former General Manager, Sharon Kolkka with senior presenter and holistic medical doctor, Dr Karen Coates.

Both Kolkka and Dr Coates have been integral to the growth and evolution of Gwinganna Lifestyle Retreat over its 16 years of operation, providing countless guests with inspiring, evidence-based presentations both at the retreat and across Australia and New Zealand. And now, they are bringing their wisdom to the masses with this comprehensive handbook that is filled with detailed advice and information, stories and case studies, plus practical elements to help women of all ages live their life well.

“Bringing this book to life to offer to guests and readers from all areas, is an absolute privilege,” says Kolkka. “We can’t express how grateful we are to be able to share the knowledge we have gathered over decades of work.”

How To Be Well covers all aspects of whole-body health from nutrition and movement to stress and emotional wellbeing. It also provides a step-by-step guide to Kolkka and Dr Coates’ innovative five-pillared approach to wellness to empower each reader along the path to better energy, vitality and enhanced stress resilience addressing optimal physical, mental and emotional health.

How to Be Well is available via Gwinganna’s online store and all good book stores.

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FIND OUT MORE spaandclinic.com.au | 65 advancedmineralmakeup.com.au

Wellness

ALBA THERMAL SPRINGS & SPA SET TO BECOME POPULAR WELLNESS DESTINATION Get excited for the opening later this year.

I

t is quite incredible to have people book something that doesn’t even exist yet, but that is exactly what has happened to Alba Thermal Springs & Spa, which is set to open in Spring this year, but has already received several bookings upon launch of its website.

Alba’s opening is eagerly awaited and potential guests have been avidly following social media and conventional media outlets for updates. As soon as the site, created and developed by award-winning website design and digital marketing agency, Bright Labs, went live – and ahead of the official launch – bookings were being received. In fact, 16 bookings were made via the portal in its first 48 hours. These bookings were mostly for luxurious half-day treatment packages.

So what makes people excited about Alba Thermal Springs & Spa? Recently appointed Spa Director, Sonja Sorich, has announced details of the spa wellness rituals and bathing experiences that have been designed to renew, repair, and recalibrate.

“A visit to Alba is not just about relaxation and indulgence,” Sonja said. “Thermal springs bathing offers well-researched health benefits for the body, as well as the soul. Recent research has shown that hydro-thermal therapies, such as ours, may reduce the risk of chronic disease, and boost the immune system.” ©CMcConville “Alba’s signature experiences offer wellness itineraries that are luxurious, and genuinely therapeutic. Naturally occurring thermal water has many health enhancing properties, and bathing encourages connection to nature, to one-self and to others when enjoyed as a social experience.

Soaking away aches and pains, calming the mind, and simply taking ‘time out’ is the greatest gift we can give to ourselves and others.”

Guests can choose between different spa treatments, ranging from a few hours to full-day packages, such as ‘The Shoreham’, which allows 66 | SPA+CLINIC

Alba’s expert team to deliver eight hours of top-to-toe holistic therapies while guests luxuriate in the spa’s serene surrounds and world-class facilities. Including lunch or dinner at ‘Thyme’ – with its culinary program created by well-known Melbourne chef, Karen Martini. These one-day programs provide rest and rejuvenation to individuals, couples, and small groups. Springs bathing, an Ancient Immersion under a Vichy shower, a Vedic Warrior deep tissue massage, the signature Alba Alchemy Facial, Marma Manicure and Padhabyhangha Pedicure – all using Ayurvedic products by Aika True Wellness – are also part of this package.

“We have spent many months crafting a very special spa menu to complement the health enhancing benefits of thermal bathing. There are restorative rituals, massage and facial therapies, hammam and vichy experiences, body scrubs and wraps, manicures, pedicures and more. Our intention was to create a destination spa that provides multi-sensory journeys that enrich and transform in the most indulgent of ways,” Sonja said.

Located at Fingal, an hour drive from Melbourne, Alba Thermal Springs & Spa offers 22 single and or double spa suites encompassing dark steam rooms, thermal Vichy showers, private bath tubs and calm treatment rooms. The Sol Lounge provides a separate space for group bookings and manicure and pedicure treatments, while a spacious relaxation area on the mezzanine level of the main spa building captures the view over the extensive native gardens and water features. Throughout the landscaped grounds, Alba offers 31 elegant bathing pools of varying sizes - geothermal pools, cold plunge pools and herbal-infused botanical pools – and is dedicated to respecting the natural environment.

For more information, visit albathermalsprings.com.au

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Wellness

ARE YOU WELL? You may be improving your clients’ wellbeing, but what about your own? Kris Abbey encourages you to take a good look at your stress levels.

I

t is an interesting predicament when you work in the spa and wellness industry: A lot of your time is helping others achieve their health and wellness goals, while often neglecting your own. Overlay this with increasing job insecurity and workplace demands, the quest for work/life balance seems ever more elusive. Unfortunately, stress doesn’t by-pass you just because you are in the wellness industry!

Sustained periods of stress are bad for your health. The physical effects on your body range from asthma and intestinal disorders through to heart disease and mental illness.

One of the most common effects of stress is a weakening of your immune system, which in turn increases your susceptibility to a range of diseases, from colds and flu to cancer. Stress is also frequently linked to musculoskeletal disorders such as strained necks, backs, arms and shoulders.

As both a society and as individuals, we clearly need to learn to better manage stress.

On the upside, while stress-related illness is hitting companies in the hip pocket, they have a strong motivation to do something about it. Most of Australia’s top firms now have Employee Assistance Programmes (EAPs) that offer counselling services, while many more are addressing the issue through policy change and employee health initiatives. As individuals, we need to understand that stress is a valid condition. Recognise the symptoms and work to manage it before it gets out of control.

What is Stress?

Stress is a prehistoric response that is rooted in a gland in your brain called the hypothalamus. An external trigger, or stressor, such as a traffic jam or a tight deadline, stimulates the release of chemicals that tell your body to either stand and fight, or to run for its life.

When this happens, blood is withdrawn 68 | SPA+CLINIC

from your brain and stomach and sent to your larger muscle groups, adrenalin is released into your blood, your heart and lungs work harder, your eyes dilate, your skin sweats, the level of fats, cholesterol and sugar in your bloodstream increases, your stomach secretes more acid, your immune system slows down and your thinking shifts to a more black-and-white, survivalist mode.

Unfortunately, all this activity is not terribly useful in the modern workplace. The stress response was designed to protect our hunter gatherer ancestors from immediate danger, such as predators. It was not designed for the more unrelenting stressors in modern life like making ends meet, running a business, caring for the family or information overload.

Physiologically, we haven’t evolved to live in the modern environment and that’s why there is a stress epidemic causing so much illness, particularly mental illness.

Balancing Act Achieving balance is an essential ingredient in dealing with stress and improving your wellbeing. As a first step, maybe do a little bit of soul searching and ask yourself:

How Do I Spend My Time?

There is compelling evidence to suggest that people who cope best with workplace stress do regular physical exercise, eat well and have a good social life. Do an audit on where you spend your time. This will help you understand where you need to make changes.

What Are My Personal Stress Triggers?

A trigger is a particular event that causes you to have a stressful thought, which in turn activates your stress response. Identify your top three and write down what you do, say and feel in these situations. Now try to think of alternative thoughts and actions available

to you. Train yourself to respond differently in these situations.

Am I Working Within My Value System?

Some people are under constant strain because the nature of their work does not match their personal beliefs. If you can’t – or don’t want to – change your attitude, you may have to think seriously about changing your job.

Could My Job be Structured Differently?

Talk to your boss or Human Resources department if you think you are overloaded or don’t have the resources or training to cope with your work, or if you need more variety in your work. It is your employer’s responsibility to provide a safe work environment for you.

Can I Say No? This sounds easy enough, but it is often difficult to say no when you’re asked to take on yet another task or responsibility at work. Instead of just saying yes and trying to somehow cope, remember that you can delegate the task, or offer to quickly train someone else to perform the task, or just say no!

Developing the right attitude and behaviour is an essential component of stress management. This can sometimes be hard work, particularly for people with severe cases of anxiety or depression, but it is reassuring to know that if things get too difficult, then professional help is available.

And until evolution catches up to our modern world, proactively managing your stress is vital to living a healthy, satisfying life. And of course, oozing wellness so your clients will want what you’re having!

Kris Abbey is a wellness expert and editor of Spa & Wellness. spaandwellness.com.au

Aesthetics

IS THE FUTURE OF MANUAL LYMPHATIC DRAINAGE IN-CLINIC? It’s as simple as it is effective – lymphatic drainage deserves a spot on everyone’s treatment menu, says Kirstie Fitzpatrick.

M

assage treatments and the associated techniques are commonplace in spas and clinics, with the aim to promote relaxation, rejuvenation and recovery. Facial massages are just as popular, if not the cornerstone of facials. But one technique traditionally used in more of a medical context is manual lymphatic drainage (MLD) – and it is now being taught to cohorts of dermal therapists in training, like myself, for its clinical aesthetic benefits.

In fact, manual lymphatic drainage was the very first hands-on treatment I learnt in my degree, ahead of chemical peels, lasers or microdermabrasion, and the results were instantaneous. So, could the future of lymphatic draining be in-clinic? First, let’s go back to basics.

The lymphatic system Our lymphatic system is made up of fluid, vessels and lymph nodes that are a part of our immune system. The lymphatic system has two key roles – firstly, to transport nutrients, oxygen and fatty acids from the heart around the body and secondly, to drain waste, toxins, and other cellular debris from the body.

The lymphatic system relies on movement to keep this process going, but if a blockage occurs, then movement stops and fluid builds up, causing puffiness, swelling and discomfort. Enter: manual lymphatic drainage.

What is Manual Lymphatic Drainage?

Manual lymphatic drainage is a massage technique developed by Emil and Estrid Vodder in 1931, that works by applying the lightest of pressure to the skin using the hands and fingertips in repetitive circular, pump or stroking movements to encourage lymph to move and restart the draining process.

Traditionally, it’s been used to treat patients suffering lymphedema, a chronic build-up of lymphatic fluid in the body. But as client requests for radiant, clear, decongested skin come in thick and fast, and tools like jade rollers and gua shas are flooding the market with claims of stimulating the lymphatic system, manual lymphatic drainage could become a ‘secret weapon’ on clinic treatment lists.

What are the benefits?

Manual lymphatic drainage is primarily known for its ability to reduce swelling – meaning it can be used in aesthetic medicine as both a treatment ‘warm up’ or treatment ‘cool down’. Prior to treatments, MLD can free toxins from the body to reveal radiance and improve dullness – creating a clear blank canvas to work with. Post treatments,

such as needling, IPL or laser, MLD can encourage fluid movement, reducing both erythema and swelling.

MLD has some ability to help draw out impurities and decongest the skin, so it has benefits for those with acne, rosacea, or who are prone to breakouts, and it can also help reduce signs of ageing by targeting tissues in the skin. And for injuries or post-op, manual lymphatic drainage can assist in wound healing, particularly when it comes to scarring. Stimulating lymph can boost circulation, which can encourage damaged lymph vessels and tissues to heal faster.

When should it not be used?

Like with any treatments, there are times when we need to err on the side of caution. Stimulating the lymphatic system also means stimulating part of the body’s immune response, which could impact, or potentially exacerbate, existing health conditions.

MLD is a no-go if a client is suffering acute inflammation given this form of massage could spread viruses or bacteria. There is also risk involved in clients with malignant tumours, which could metastasise in the lymphatic system, and for those with pre-existing heart problems.

Using MLD to pump fluid from the lymphatic system back to the heart could increase blood volume and interfere with cardiac issues.

Manual lymphatic drainage should also be avoided if clients have: • Active allergies • Deep vein thrombosis • Low blood pressure • Asthma

The takeaway: The naked face and natural radiance trends are here to stay, and MLD is a product-free way to help clients achieve their best skin results by reducing puffiness and releasing congestion. Plus, the best part – the results are more or less instant.

Kirstie Fitzpatrick is a Journalist who is also currently studying an Associate Degree in Applied Health Science (Dermal Therapy) spaandclinic.com.au | 69

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redicted to become the gold standard in micro-injury wound healing, Dermalogica’s new PRO Restore drastically reduces downtime for micro-injury treatments while enhancing advanced procedure results.

A recovery and firming concentrate leading the way in innovation as a product used in the treatment room, but also taken home to assist further with treatment recovery. Designed to work with advanced skin treatments, this concentrate prepares the skin’s barrier, restores its condition, helps increase firmness and brightens skin.

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home for optimal client recovery It is suitable for all skin conditions undergoing advanced treatments such as microneedling, RF microneedling, fibroblast skin tightening, lasers and chemical peels. PRO Restore is one product with multiple benefits and a complex of active ingredients to work with micro-injury skin treatments.

The science behind micro-injury treatments During the wound healing process, epithelial, endothelial, and inflammatory cells, along with platelets and fibroblasts, work overtime to restore the tissue’s usual structure and function. The following advanced, minimally invasive treatments all take advantage of the wound healing process to help improve hyperpigmentation, lines, wrinkles and visible pores.

Microneedling As we know, microneedling uses a device with ultra-fine needles to create micro-injuries to the skin, microneedling stimulates the healthy tissue surrounding the new wounds to repair the damage.

This also triggers the production of collagen and elastin – rebuilding the skin’s dermal structure and helping to reduce the appearance of wrinkles and texture irregularities such as acne pitting or stretch marks.

Post-fibroblast skin tightening treatment: reduced downtime Day 5 post-treatment Subject received one fibroblast skin tightening treatment on the crow’s feet area. On one side, Pro Restore was applied from the second day post-treatment morning and evening. On the other side, nothing was used (conventional method).

RF microneedling By adding radiofrequency waves - releasing radiofrequency into the channels of micro-injuries - we cause additional controlled damage to the skin for enhanced end results.

Laser resurfacing A skin rejuvenation procedure that aims short, concentrated, pulsating beams of light to the skin to reduce the appearance of skin damage such as wrinkles, acne scars and hyperpigmentation. An ablative laser uses carbon dioxide or erbium to precisely remove outside layers of skin tissue. Non-ablative lasers including pulsed light, pulsed-dye and fractional lasers don’t remove skin tissue, but do create micro-injuries in the skin that can help minimise the appearance of rosacea, spider veins and acne pitting or scars.

Post-microneedling treatment: decrease of side effects Straight after microneedling at 1.25mm Subject received one microneedling treatment all over face.

On one side of the face, Pro Restore was applied prior to microneedling, was used during microneedling, and applied post microneedling. On the other side of the face, a control conventional Hyaluronic Acid serum for microneedling was used.

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Fibroblast skin tightening With this procedure we use a pen-like device that discharges a highfrequency electric current to small areas of the skin. The plasma tip doesn’t directly touch the skin, but releases a targeted hot current just above the skin’s surface to create minuscule channels, or micro-

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“Dermalogica’s new PRO Restore drastically reduces downtime for micro-injury treatments while enhancing advanced procedure results.”

injuries, in the skin. Plasma fibroblast therapy helps to slough off dead skin cells, encourage tissue regeneration, stimulate fibroblast activity to enhance skin’s elasticity, and help tighten the skin.

Chemical peels We use chemical peels as an accelerated form of exfoliation that involves a chemical cauterant agent, ranging from very light to create faster sloughing of stratum corneum, to deeper peeling causing cell necrosis and inflammation in the epidermis, papillary or reticular dermis.

Strengthen, restore, & amplify with PRO Restore The skin’s moisture barrier defends the body against environmental threats while simultaneously protecting skin’s critical water balance.

It’s made up of corneocytes, which are skin cells with keratin and natural moisturisers held together by lipids that contain ceramides and fatty acids. When this barrier is compromised, either by genetics or exposome-related factors like UV exposure or over-exfoliation, irritants can enter the skin and hydration can escape – leaving skin dehydrated, red, uncomfortable, and vulnerable. When performing an advanced treatment that leverages skin’s wound healing process, it’s best practice to start with skin that has a healthy barrier so you’re not causing uncontrolled inflammation and overloading the skin’s healing system. In other words: the skin needs to be strong to efficiently work on healing the micro-injuries from advanced treatments, with pretreatment and post-treatment care playing a crucial role.

Active ingredients can optimise the results of micro-injury treatments in three phases: 1. Strengthen Panthenol (Pro-Vitamin B5) improves hydration and helps to decrease skin damage Mushroom Extract helps to soothe skin.

Hyaluronic Acid helps hydrate the skin.

2. Restore Omega-3 from Algae helps to calm the skin to address posttreatment redness and irritation.

Bacillus Ferment helps balance skin’s microbiome.

Beta Glucan forms a protective film that prevents skin from dehydration and and helps restore skin back to normal.

3. Amplify Oligopeptide-1 Epidermal Growth Factor (plant derived) to improve skin’s texture and resilience.

Phospholipids from Olive Stem Cells improve vitality for visibly firm and smooth skin and improves skin firmness.

Niacinamide helps fade the appearance of dark spots for a more even skin tone.

A leader in the skincare sector for decades, Dermalogica is making it known they are key players in the medi-clinic arena with the launch of PRO Restore. Dermalogica is the #1 Professionals Brand training over 100,000 professional skin therapists globally with an extensive professional only product range and full back bar for advanced skin treatments. Their Mediclinic programme only further excels in the professional space - proving Dermalogica not only belongs in mediclinics - but is leading its innovations.

To learn more or to become a stockist go to dermalogica.com.au/prorestore

Watch Dermatologist Dr Wong talk about why he uses PRO Restore

spaandclinic.com.au | 71

Cult INGREDIENT

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Ella Baché Retinol Renewal Eye Serum, RRP $109.00

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Waterlily Super Smart Wrinkle Rejuvenator, RRP $159.00

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Cosmetics

Ultraceuticals Ultra A Perfecting Eye Cream, RRP $115.00 ULTRACEUTICALS.COM.AU Ultraceuticals Ultra A Skin Perfecting Serum, RRP $145.00 ULTRACEUTICALS.COM.AU

Murad Resurgence Targeted Wrinkle Corrector, RRP $115.00 MURAD.COM.AU

Murad Retinol Booster for hydrafacial, POA, MURAD.COM.AU

Skin MTX Intense RejuvorA Cream, RRP $129.00

Doctor Babor Power Serum Ampoules Retinol, RRP $137.00 BABOR.COM.AU

spaandclinic.com.au | 73

Styling by Nadine Dilong. Photography by Brandee Meier.

ADVANCEDCOSMECEUTICALS.COM.AU

THE RIGHT SKINCARE FOR MY CLINIC Owner of Sandy’s Skin Solutions, Sandy Rogers, shares with us why she chose Ultraderm exclusively for her skin clinic.

Please tell us about your clinic and the treatments you offer.

Sandy’s Skin Solutions was born from my keen interest in the skin and my love of helping people. We are now an integrative and lifestyle clinic in the small town of Merimbula on the far south coast of New South Wales. I have one therapist and work closely with Deb Smith from Body and Beyond Clinic who specialises in Ayurvedic medicine and naturopathy. We take a whole health approach to healthy glowing skin.

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We treat skin conditions such as acne, rosacea, dermatitis, eczema, pigmentation and skin rejuvenation (wrinkles, fine lines, skin tone and texture). We also do skin ready treatments for special occasions.

We offer packages or single treatments that include Microdermabrasion, LED phototherapy, infrared therapy, Rezenerate Nano facials, oxygen therapy, cleansing facials or use the professional range of Ultraderm skincare products. All treatments are tailored to individual client’s specific needs.

aesthetics

“Most of my clients use some Ultraderm products and a large percentage use the whole range. Once they start to see the results they change their whole skincare routine to Ultraderm. I stock Ultraderm exclusively.”

How did you decide which skincare brands to stock; what was important to you?

It took a lot of research and trial of different products. I settled on Ultraderm as it ticked all the boxes for me with product ingredients, delivery system, far superior results and, us being in a small country town, a very reasonable price point. It was also very important to me to stock and use in clinic an all Australian made and owned range that supported my results driven treatments at home. Most of my clients use some Ultraderm products and a large percentage use the whole range. Once they start to see the results they change their whole skincare routine to Ultraderm. I stock Ultraderm exclusively.

What kind of support do you get from Ultraderm?

Ultraderm provides amazing support with product knowledge and questions and queries I may have answered promptly and thoroughly.

Stock is always at our door within a couple of days even though we are in a different state. Feedback on product packaging etc is always encouraged and welcome.

What is the best-selling product and why do you think that is?

It is hard to pick a best-seller as we sell a lot of Ultraderm products.

But a few are: • Skin Renew Cleanser – clients find it leaves their skin feeling very clean, fresh and hydrated.

• B3 Serum – clients find it provides intense hydration without feeling heavy. It strengthens the skin so they see a big improvement on their skin conditions.

• All In One Balm – clients love this product as it provides even skin tone, protects and moisturises in one simple step.

What kind of feedback do you get from clients about Ultraderm?

All of my clients that currently use the Ultraderm range give excellent feedback on all products. They usually end up with the whole range as they see immediate result. This range used at home supports my treatments perfectly!

For more information on Ultraderm, visit ultraderm.com.au

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Aesthetics

SUSTAINABLE

Beauty Topmodel Nicole Trunfio is Inika’s new ambassador and talked to us about her sustainable approach to life and why the brand was such a good fit for her.

Why did you decide to work with Inika?

NT: I’ve been looking for a beauty company that I can align with

for a really long time. The way that I live my life now is focused on sustainability and plastic awareness, and Inika has just announced they have become plastic neutral, which is huge, because the amount of packaging and plastic other brands are using is out of control. So for a company to become plastic neutral is amazing and I think more people and brands should follow in Inika’s footsteps. But it’s not only that, Inika actually collect plastic and make fire-proof fences on farms out of it, and that consciousness around recycling is doing good for the planet.

Also, I’ve used a lot of brands in my time, including a lot of organic and natural ones, but some of them don’t work, so for Inika to also be a performance based brand and seeing results is something I love.

And whoever curated the makeup, the colours, the creaminess of the lipsticks, did such a beautiful job.

What are your go-to Inika products?

My favourites include the liquid organic eyeliner because I’m such an eyeliner-girl; I love the face oil, which I put over my whole body, and I feel like I’m glowing all day. And I love the Lip & Cheek Cream, which I use on my eyes, too. The mascara is really buildable, which I love as well.

What professional treatments do you get done?

I don’t have time to get many facials, but I do get Pico laser, and I love it. I’ve done it three times and I am obsessed with it. I am a really result-driven person as I have three businesses, I have kids, so I don’t have time for something that doesn’t work. I also do infrared saunas regularly and I get LED treatments. My go-to skin clinic is Melanie Grant. She has the Omnilux, which is incredible, and I have a Sunlighten infrared sauna at home.

What can we all do to live a more sustainable life?

If you have a backyard, definitely get chickens because the amount of food waste going back into your food is great, it makes you feel so proud just doing that. Having a veggie or herb garden, really just anything you can plant in your kitchen or your backyard, I would recommend, too. We use metal based drink ware and lunch boxes instead of using plastic. We also avoid plastic in our cookware and choose iron based skillets instead of Teflon coated pans, which is really unhealthy. I think people need to know that if you use plastic for cooking, it goes into your food, which is really bad for you. I also make an effort to not buy anything that’s plastic sealed at the supermarket. And when it comes to my kids, I’m all about hand-medowns to avoid waste.

Inika has announced it is the highest certified natural makeup and skincare brand in the world as well as being plastic neutral. inikaorganic.com

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AestheticS

Bootylicious It’s something not a lot of people want to talk about, but butt acne is more common that you may think.

Here’s how skin clinics can treat it.

A

cne is one of the most prevalent skin issues practitioners see on their clients, and the industry is saturated with treatments and cosmeceuticals treating the inflammatory condition. From skincare to lasers and LED, there is usually a way to reduce pimples and outbreaks if you follow a professional’s treatment plan.

But for some reason, we tend to ignore the fact that acne doesn’t just affect people’s faces but other body parts, such as the back and even more commonly, the butt.

Maybe it’s because we usually keep our bums hidden from public view, but with about 85 per cent of Australians experiencing some sort of acne on their bums at some stage in their lives, therapeutic skin coach and owner of QLD based Glow Skin Studio, Sarah Grace, has, alongside her friend and beauty veteran Kiyomi Booth, launched a skincare trio specifically formulated for butt acne, and has aptly called it ‘BUTT’NE’. We talked to the skin practitioner to learn more about it.

What causes butt acne and how many people are affected?

SG: The term ‘butt acne’ usually refers to folliculitis, which presents similarly to acne elsewhere but is a result of blocked and mild infection of hair follicles, leading to acne-like bumps on the buttocks. This can often look like a small whitehead with a hair in the centre of a red bump, surrounded by white material that is often dead skin and white blood cells. It usually won’t just be a single bump, you’ll likely have a smattering of same size, red inflamed bumps that can be caused by: • Keeping your wet, sweaty clothes on after hitting the gym • Living in your swimsuit • Wearing tight-fitting clothes • Sitting down often • Sweating & chafing (heat, sweat and friction are a nasty combination!)

• Contact dermatitis caused by allergies to laundry products

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AestheticS

• P ore clogging ingredients in your shampoos and body products People who are prone to acne on other parts of their bodies can often get it on their butts, too. This is largely due to a hormonal imbalance and increased oil secretion. 85% of Australians will experience acne at some point in their life, and at least one-third of us also experience butt acne.

“85% of Australians will experience acne at some point in their life... and at least one-third of us also experience butt acne.”

How could a practitioner raise this with their clients if they don’t mention it themselves (should they?)

Typically we notice buttne when clients are having hair removal procedures performed, and I find this to be a great time to educate them on how important it is to get the most out of their treatments. Most people choosing to have Brazilians or laser hair removal are those who want to feel confident about these areas, and I have found these recommendations to only amplify their trust in you keeping them looking their best.

I like to suggest this regime to any clients working on hair removal, or who suffer from acne in general, as a great way to help achieve a smooth and polished look, as well as a way to improve the look and finish of a spray tan. Showing you care about your clients and their results is what is most important, as that is why most of us chose this career. Of course, always follow through with home-care advice too.

What is the difference between BUTT’NE products and acid-based products for the face?

The main difference between BUTT’NE’s trio of clearing, lightening and brightening products and traditional acidbased products for the face, is the non-pore clogging formula that is 100% tried and tested, using the highest potency as tolerated. This is a range of multiple highlypowerful ingredients designed for a much tougher and more resilient area of the skin. Normally when treating the face, we would only see minimal blends of actives in a product so that we can tolerate it, and would rarely recommend three power-packed products following application of the last, due to the delicate tissue on the face.

I have been treating acne for 15 years and have seen the tolerance level of the body to be much higher than the face.

BUTT’NE Founders Sarah Grace and Kiyomi Booth

These products are curated by sufferers of butt acne, as well as facial acne, who are proud to have formulated something strong enough to clear out inflamed follicles quickly, and remove all signs of buttne, without any side effects.

Could you use the products on other body parts as well?

We have formulated BUTT’NE specifically for the skin on the buttocks, inner thighs and external bikini folliculitis - though lots of our clients love to use it on back and chest acne too.

Are there professional treatments that might help treat butt acne?

Absolutely - we are currently formulating a clinical protocol as to how best to use BUTT’NE in the treatment room!

The launch trio is available online for $195, and can be purchased at buttne.com.au

Before and after 5 weeks use of BUTT’NE

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Sponsored

SKINCEUTICALS’

NEW SCIENTIFIC AND EDUCATION COMMUNICATIONS MANAGER IS EVOLVING SKINCARE We speak with Dr Tania Romano about her new role at SkinCeuticals Australia

“As SkinCeuticals is advanced scientificallybacked skincare, I am also in charge of designing and running new local-Australian clinical studies to further advance our knowledge.”

Dr Tania Romano

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SPONSORED

L

eading cosmeceutical skincare brand SkinCeuticals Australia has welcomed Dr Tania Romano into the team as the new Scientific and Education Communications Manager where she will be responsible for further elevating and delivering on the brand’s well-established medical and science-based anchorage.

With a PhD in Physiology and more than a decadelong career spanning both clinical research and academia, Dr Romano brings extensive credentials and experience in biomedical science to the company — experience which will, undoubtedly, add to the notoriety and calibre of the SkinCeuticals Australia brand.

“We are beyond excited to welcome Dr Romano to the SkinCeuticals family,” says SkinCeuticals Australia’s General Manager, Teresa Love. “Dr Romano is a force in the industry.

By working and consulting with our aestheticians, doctors, key media and influencers, [she] will bolster our direction to go deeper into medical and scientific-backed skincare, driving our Backed by Science mantra to a new level.”

Here, we speak to Dr Romano about her new role at SkinCeuticals and what she will bring to the company.

Coming from a science background, what is your opinion of the skincare industry as a whole and how does SkinCeuticals stand out from the huge amount of skincare brands on the market?

TR: The skincare industry is huge and there are so many

products at different price points to choose from. With so many cosmeceuticals on the market it can be very confusing for a consumer to decide what is best for their skin, what product they should buy, how to use that product and what products they should or shouldn’t use together. There is also a lot of information and misinformation out there in print, on the web, social media and on podcasts, so it can be very overwhelming!

Additionally, there are many inconsistencies in skincare science knowledge across the wide variety of practitioners (therapists to doctors) who work in the industry. To fix this, clear, concise, and accurate information and education that is backed by factual, peer-reviewed science is key.

I am passionate about scientific education and a major goal of mine is to help simplify the science of skincare so that people can make decisions about their skin and which product is right for them.

This is where SkinCeuticals stands out from other brands.

We are one of the only skincare lines to have peer-reviewed, scientific journal articles to be published in high impact medical journals. This is the highest standard of data integrity within the scientific community and speaks to the fact that our products do deliver the intended results.

What does your day-to-day look like as SkinCeuticals’ Scientific and Education Communications Manager?

TR: A day in my role can be quite varied but there is a lot

of collaboration and communication with Australia’s leading Doctors – from dermatologists to plastic surgeons. I spend a lot of time reviewing the scientific literature on skincare and the

scientific studies and evidence for SkinCeuticals products and ingredients. As SkinCeuticals is advanced scientifically-backed skincare, I am also in charge of designing and running new localAustralian clinical studies to further advance our knowledge.

I also oversee the full education strategy created by the SkinCeuticals team for our doctors, nurses and aestheticians.

Why do some skincare products, such as the Silymarin CF serum, take years to develop?

TR: Research and development in any field of biomedical

science is a process that takes a lot of time and dedication.

The fact that our products take years to develop highlights the advanced level of research that goes into making sure we are creating the best skincare products on the market. It is all about taking the time to do the correct scientific studies, to investigate and determine the correct percentage of active ingredients and how the chemistry of those ingredients complement each other (or not), how the product interacts with the normal physiology of the skin and most importantly, that the results are visible and meaningful.

SkinCeuticals completes three types of testing on all its products — clinical, instrumental and consumer, in different populations all around the world. This ensures we get a comprehensive view of how our products perform. This is especially important when looking at developing a brand-new product such as the SkinCeuticals Silymarin CF serum, which took six years to develop. This is the only vitamin C serum of its kind on the market designed specifically for those who have oily or blemish-prone skin, and it was essential that the formulation was correct.

In what ways can skincare products still improve, i.e. are you looking at new ingredients or new ways to improve delivery systems etc?

TR: As is the nature of science, there are always new

things to discover and learn. Skincare is not an exception to this. We are constantly evolving our skincare portfolio and with continuous research and development, we can learn more about different active ingredients and how they work in conjunction with the physiology of the skin. This is an ongoing focus for us at SkinCeuticals globally. There are emerging threats to the skin from the external environment (i.e. pollution, metals). SkinCeuticals is constantly reviewing and testing these new threats to create innovative skincare, pushing the limits of science in skincare.

Can you tell us what you are working on at the moment?

TR: A large focus at the moment is on the medical education

strategy for our doctors, nurses and aestheticians. We really want to get the correct information out there regarding skincare science to empower people with the right tools and vital knowledge they need to properly look after their skin. I will also be leading some new Australian based clinical studies, focussing on integrated skincare incorporating SkinCeuticals products.

For more information on SkinCeuticals, visit skinceuticals.com.au spaandclinic.com.au | 81

Aesthetics

5 REASONS WHY YOUR CLINIC CAN’T DO WITHOUT KeraFactor

It’s an area that’s growing rapidly – it’s time to put hair regrowth treatments on your menu.

F

irst it was the face, then it was the body, and now, it’s our hair that is getting a lot of attention – not least because of Will Smith slapping Chris Rock at the Oscars for making a joke about Smith’s wife’s Alopecia. Demand for hair growth treatments is increasing, so we had a look at Advanced Cosmeceuticals’ latest hair and scalp therapy treatment, KeraFactor, and found five reasons why you should consider introducing this treatment to your clinic.

1. Demand is high Androgenetic alopecia (AGA), or pattern hair loss, is more common than you may think. According to the American Society of Hair Loss, By the age of 35, two-thirds of men will experience some degree of appreciable hair loss, and by the age of 50 approximately 85% of men have significantly thinning hair. Women tend to experience AGA after Menopause or post-pregnancy, with approximately 49% of women affected by hair loss throughout their lives. Since the majority of people will experience hair loss at some stage, offering a solution opens up more possibilities for new clients to you.

2. The KeraFactor serum includes highly researched, biomimetic ingredients Based on six years of extensive research to address thinning hair, the patented KeraFactor formula combines a proprietary set of biomimetic (bio-identical) polypeptides for scalp revitalisation. Most importantly, proprietary and patented technology allows the KeraFactor formula to contain significantly higher concentrations of each growth factor.

The customised KeraFactor formula provides growth factors typically deficient in the skin during hair loss or poor hair health.

3. Absorption is enhanced by a micro channel treatment One of the skin’s critical functions is to protect the body’s interior from toxins and injury. The nano- liposomes that encapsulate KeraFactor’s growth factors increase absorption in the scalp via the hair ducts.

However, for increased absorption, the Lutronic LaseMD Ultra can create additional channels to increase total KeraFactor absorption in the scalp, improving and boosting results.

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The Lutronic LaseMD Ultra system and other treatments that create micro-channels, provide complementing preparation of the scalp to increase the KeraFactor formula’s absorption. KeraFactor products contain large concentrations of key bioidentical growth factors that most people with poor hair and scalp skin lack. In addition to increasing the skin’s absorption of the KeraFactor formula, Lutronic’s LaseMD Ultra system provides a variety of independent skin treatments.

4. It’s More Reliable Than PRP Platelet-Rich Plasma (PRP) is a 30-60 minute procedure where blood drawn from the patient is spun in a centrifuge to increase the patient’s platelets and then applied or injected into the scalp. Results can be inconsistent as the growth factors available are already in the patient’s blood. If a patient is highly deficient in one or many growth factors needed for hair health, then the PRP procedure may not be effective.

Additionally, one of the typical growth factors found in blood, TGF b1, may block hair follicles’ transition into the anagen (new growth) phase.

KeraLase treatment (KeraFactor + Lutronic’s LaseMD Ultra): In contrast to PRP, KeraFactor products include proprietary and patented formula with high concentrations of bio-identical growth factors wrapped in a nanoliposome delivery system customised for people with visibly thinning hair due to poor scalp skin. KeraFactor researchers reviewed well over 20 different growth factors and dismissed any that negatively impacted hair growth (e.g., TGF-b1).

5. It also works on hair transplant patients Transplanted hair follicles will benefit from the absorption of growth factors in the same manner as existing hair follicles. However, the patient should consult with their clinician about the treatment course’s timing or whether to use the take-home KeraFactor products post-transplantation. advancedcosmeceuticals.com.au

Now available in Australia

Breakthrough Treatment for Healthy-Looking Hair & Scalp Significant visible improvements in scalp skin and hair appears denser, thicker and fuller looking KeraFactor is a proprietary formulation that combines a patented set of seven biosynthetic polypeptides to achieve visible hair and scalp revitalisation. It contains significantly higher concentrations of each growth factor, wrapped into its own nanoliposome for optimal delivery.

It works in conjunction with various treatment methods, including microneedling, PRP and mesotherapy, as well as the KeraLase treatment, to achieve maximum product absorption and optimum results.

DRUG DRUG FREE DRUG FREEDRUG HORMONE HORMONE FREE HORMONE FREE FREE FREE FREEDRUG FREE FREE HORMONE FREE HORMONE

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Distributed by Advanced Cosmeceuticals 1800 242 011 cs@advancedcosmeceuticals.com.au

Technology

DIAGNOSTIC ULTRASOUND IN COSMETIC MEDICINE More and more injectors are using ultrasound technology. Stuart Turner explains how it can increase patient safety.

Dr Jing Wang practicing facial ultrasound

D

iagnostic ultrasound has been used for many years in various fields of medicine and is now emerging as an important tool in cosmetic medicine, especially in the field of cosmetic injectables. The key factors driving the adoption of ultrasound in cosmetic medicine are an increased focus on patient safety, improving treatment planning and improvements in ultrasound technology and affordability.

Improving Safety Every cosmetic injector would like to avoid a vascular occlusion and diagnostic ultrasound is an extremely useful tool for lowering the risk of causing a vascular occlusion. With diagnostic ultrasound, cosmetic injectors are able to visualise and map out the location and size of important blood vessels within the face.

Although the approximate location of vessels are well known, anatomical variations do occur. By mapping the exact location of an individual’s important arteries using diagnostic ultrasound, injectors are able to improve their safety, and minimise the risk of inadvertently causing a vascular occlusion.

In the case that a vascular occlusion does occur, diagnostic ultrasound is a very useful tool in identifying the location of the occlusion. It is possible to use ultrasound to trace the affected artery and find the location that blood flow is reduced or blocked, so that appropriate treatment can be directed at resolving the vascular occlusion.

As well as improvements in safety, diagnostic ultrasound can also be used to visualise soft tissues such as skin, fat, muscle, fascia and even the location and size of any previously injected dermal filler. Using ultrasound, it is possible to detect if filler has migrated to undesired locations, or if there is still filler in place. Some cosmetic injectors have begun performing injections under ultrasound guidance to ensure the filler is placed precisely where they intended.

Ultrasound workshops coming up VINNO Ultrasound is running the first cosmetic medicine ultrasound workshops in Sydney, taught by Dr Chris Rogan and sonographer Lisa Hackett. “I think ultrasound will find an expanding role in aesthetic medicine, most notably assessment of filler distribution and prevention of complications” Says Dr. Rogan.

“The immediate use case is in evaluation of filler deposits to assist in cases of migration and overfilling for targeted hyalase therapy as well as in the treatment of serious complications like vascular occlusion. Additionally, pre injection mapping may help to identify individual variation in vascular anatomy to therefore reduce complication risk especially in high risk areas.”

Advances in ultrasound technology In the last few years there have also been significant advances in diagnostic ultrasound technology, which has brought diagnostic ultrasound into the reach of more practices. Ultrasound machines have become more portable, have higher image quality and are now more affordable than ever. Some ultrasound machines are so small they can even fit into your pocket. Although these pocket sized ultrasound 84 | SPA+CLINIC

Ultrasound image of the superficial and deep temporal arteries

machines are small and relatively cheap, they sometimes lack the image quality required for cosmetic medicine.

For diagnostic ultrasound in cosmetic medicine, a high quality ultrasound system with high colour doppler sensitivity is needed to detect the very small vessels of the face that can be smaller than 1mm in diameter. Colour doppler is the mode on the ultrasound that displays blood flow as either blue or red movement on the ultrasound display, depending on the direction of the flow.

Most cosmetic injectors who use ultrasound in practice prefer a high frequency hockey-stick shaped linear transducer.

The hockey stick transducer is a small L-shaped transducer that is very lightweight and fits the small structures of the face well. VINNO ultrasound recommend the VINNO V6 unit with a 7-18MHz Hockey stick transducer. They have also created special presets that are designed to make diagnostic ultrasound for the face simpler and more time efficient.

In the future it is possible that ultrasound may become a standard part of care in cosmetic injectables, as it has become in obstetrics, sports medicine and many other fields.

Stuart Turner is the Director of VINNO Australia. realtimeultrasoundmachines.com.au

VINNO Diagnos�c Ultrasound Enhanced Safety in Cosme�c Medicine Scan to learn more

Technology

A LASER TO impress Dr Davin Lim explains to us why he loves treating clients with Lutronic’s new DermaV. You offer a variety of treatments at your clinic - what ‘gap’ does the DermaV fill and what concerns does it treat?

DL: The DermaV laser is a ground breaker as it bridges

the gap between vascular and pigment lasers. This is especially important if one is treating photodamage where there are vascular components such as telangiectasia, as well as dyschromia or pigment. Having a platform that can safely, effectively and efficiently treat ‘red’ and ‘brown components’ in the one session is paramount.

What makes the DermaV superior to other lasers on the market?

The three things that make the DermaV superior to any other comparable laser on the market are: the crazy large spot size of 20 mm. A large function spot means faster treatments, more comfortable treatments and more effective penetration of wavelengths. The cryogenic cooling of the DermaV is vitally important – I will discuss this later. Finally, the DermaV has variable pulse technology – delivered with high fluences if required. For those who are in the know, having a reliable laser that delivers consistent fluence is essential for predictable outcomes.

Lutronic has a long-standing reputation of proving power levels, exceeding their claim for many of their devices – Genius RF and eCO2 to name a few.

Can you explain the cooling technology and why it’s unique?

Cooling. It’s everything, especially with vascular lasers. Over the past decade I have only worked with cryogen cooling with my vascular lasers, having used platforms from Lumenis, Cutera and Sciton prior.

Here’s why cryogen is far superior to achieve contact cooling. Firstly and most importantly, is reliability. With the DermaV, laser and cooling go hand in hand. A fire and forget system, so to speak. No waiting for 86 | SPA+CLINIC

cooling systems to reach the optimal temperature, no checking if cooling is on, no gel, no measurement or approximation of gel quantity. With cryogenic cooling, you won’t need to ‘float’ your gel, clean up and defrost contact plates, then clean up the gel.

With DermaV’s ICD cryogen cooling, treatments are reliable, faster and more comfortable for the patient.

How easy is it to use as a practitioner?

A lot of thought has gone into the design, ease of use and practicality of the DermaV. The primary engineer, James Bartholomeusz, who is originally from Brisbane and now based in the US, worked closely with clinicians early in the development of this laser. The superior ergonomics, laser dynamics, functionality and practical aspects such as presets are reflected in the final product.

What kind of feedback have you received from patients in terms of comfort and results?

Results to date have been both outstanding and positive. This laser has the power to treat pulse dye resistant port wine stains but at the same time gentle enough to provide dermal toning and laser genesislike treatments. DermaV is truly a flexible platform that is the current market leader in vascular lasers.

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THE ALMA Difference Alma Lasers Australia goes beyond just selling devices. Here’s what sets them apart.

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n 1999, Alma Lasers, originally named MSQ, was founded in a small office with the vision to develop the world’s leading innovative and practical medical aesthetics technologies. By now, Alma is present in 90 different countries and was named to be in the Top 5 Global Industry Leaders, as well as in the Top 3 Leaders in the US, and an impressive number one in China.

In Australia, direct distribution launched two years ago, and now, Alma Lasers Australia provides a medical-aesthetic, a beauty, and a surgical range to the Australian market.

“The reason we’ve come direct, is so that we can serve our clients better. We have a really strong holistic focus on service, clinical education, and marketing to really provide a 360 degree package. It’s not just the machine you buy, but you get taken along on the Alma journey,” says Alma Head of Clinical Affairs, Tiarnna Smith.

“At Alma Lasers Australia, we pride ourselves on our exceptional post-sales services,” says Alma Lasers Australia General Manager, Tal Uzan. “We provide ALL our clients with a complete, cohesive customer journey that aligns with our brand’s purpose and mission. After a client joins the Alma family, we assist with all their marketing and technical needs.

Additionally, we emphasise highly on education and up-skilling and have created our own Laser Safety Theory Course, host regular user meetings and workshops in each state.”

The new Alma Academy Safety Laser Course is an 8-hour online course teaching laser physics and safety measures ensuring correct laser use. In general, it is firstclass education and the post-sales service that sets Alma apart from other companies.

In 2006, Alma pioneered the first fractional ablative laser with the Erbium Pixel, and has since worked on a wide range of results-driven devices. Today, they are a worldleading provider of energy-based solutions for the surgical, medical aesthetics, and beauty markets, delivering cuttingedge technologies to partners and customers. Alma Lasers are firm believers in the power of science, redefining the industry through an endless desire to innovate and drive the global industry forward.

Throughout 20 years of operation, the Alma products and technologies have become globally recognised brand names and are considered the gold standard around the world, including: 88 | SPA+CLINIC

Alma Lasers Australia’s GM, Tal Uzan (right), and his team

• • • •

UniPolar SHR ClearLift FemiLift and Soprano Research and Development have always been at the core base and DNA of Alma Lasers. 16% of the company’s employees are R&D specialists, 25% of which hold phD and advanced degrees. This approach has served as a solid base from which they lead the industry with the shortest time to market: 1-2 years vs. the 3-4 year industry standard.

Throughout the past couple of years, Tal Uzan has guided Alma Lasers Australia top be at the forefront of aesthetic technology, increasing brand awareness drastically in the consumer space, as well as in the B2B space by exhibiting at Australia’s biggest industry conferences, such as ASAPS and ASCD. “This year, we will be sponsoring three more conferences including the NSS Symposium, Aesthetics 2022, and Beauty Expo,” Tal explains. Another exciting development for the brand is the opening of their VIC office in Melbourne, which is their second office after their beautiful headquarters in Sydney.

“We don’t just sell a product, we sell a service, extensive training, marketing support – we make sure our client is successful with the product they buy,” concludes Tal. “We’re here to revolutionise your practice and make it more profitable.” alma-lasers.com.au

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s a practitioner, you offer a variety of treatments, each carefully researched and selected with your patients’ best interests in mind. Passion for the art and science that encompasses skin revitalisation treatments gives you an artist’s eye when it comes to providing your patients with the results they desire. Cynosure’s unrivalled scientific research and engineering of the newest picosecond laser technology in the market will enable you to take the art of skin revitalisation to new levels while providing your patients with the best outcomes possible.

In 2008, Cynosure invented the world’s first 755nm picosecond laser, Dr Feng Yang revolutionising the aesthetics industry.

Four generations of picosecond lasers later, they are now launching their best one yet: PicoSure Pro, a 755nm laser that achieves outstanding results with no downtime in 10 minutes.

With 83 peer-reviewed clinical publications, the PicoSure Pro is safe and clinically proven to treat fine lines, acne scars, and pigmentation.

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90 | SPA+CLINIC

Dr Feng Yang from Melbourne Clinical Laser says his PicoSure Pro “has fast become our champion device.”

“We have been able to successfully treat pigmented skin lesions like melasma and birthmarks that have not responded well to other laser treatment in the past. Another advantage of PicoSure and PicoSure Pro is that it treats almost all skin types. The device’s flat lens visibly clears epidermal and dermal pigment without harming the surrounding skin, making it suitable for all Fitzpatrick skin types,” he explains.

Moreover, PicoSure Pro is the only picosecond device FDA-cleared to treat melasma pigment, nevus of Ota and Hori’s nevus. And if Dr Yang’s happy patients aren’t testament enough, his own experience with the treatment proved the device’s efficacy to him.

“I have personally had three PicoSure treatments,” he says, “including a PicoSure Pro treatment in January and have been very impressed with the results, particularly in terms of removing pigmented lesions and improving skin tone and texture.”

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Before and after 1 treatment.

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©2022. Cynosure, LLC. All rights reserved. Cynosure is a registered trademark of Cynosure, LLC. Potenza is a trademark of Cynosure, LLC. Cynosure, LLC. owns exclusive rights to photography. Use of photography without written permission of Cynosure is prohibited. Model for illustrative purposes only and not an actual consumer of the product.

Technology

PHYSICIANS OF Excellence They’ve won InMode’s Physician Of Excellence Award, now, these four doctors tell us about their favourite devices and treatments.

Dr Danae Lim I’ve been an Inmode trainer since almost its launch, using Accutite, Facetite and Morpheus 8 concurrently for skin tightening. I also use Morpheus 8 as a standalone treatment or in conjunction with Forma for maintenance when the patient does not wish to have Accutite/ Facetite. When I was first introduced to the Forma applicator I was a bit skeptical, but the almost instant results that are sustained with repeatable treatments, virtually no risk and downtime really surprised me. Everyone in my clinic had a treatment and enjoyed it, since it did not require any recovery time. That was actually what convinced the entire clinic we needed the machine since not all of us can have or need Accutite or Facetite! Sometimes it’s not the most invasive treatment that wins even if the results are spectacular because most people actually want minimally invasive and no downtime.

I like the real-time temperature sensors with safety cutoffs from temperature and energy surges, it’s just very smart technology that makes it virtually foolproof and very very safe. Additionally I like

“I like the real-time temperature sensors with safety cutoffs from temperature and energy surges, it’s just very smart technology that makes it virtually foolproof and very very safe.” – Dr Danae Lim 92 | SPA+CLINIC

that it’s upgradeable so it will never be outdated. There’s a strong market position for radio-frequency devices that can deliver energy predictably and safely for reproducible results, and significant demand for improvement of skin laxity and texture without undergoing surgery.

Surgery repositions and anchors and removes excess tissues, it does not actually improve elasticity or skin quality. In terms of treatment I would do more Morpheus 8 relative to the other treatments. Most people would prefer a less invasive treatment to Facetite/Accutite though it has a strong position in the market, and our therapists usually do the Forma as a series.

Patients are generally very happy with improvement of skin laxity, texture, even those who have not responded to other forms of energy devices, or even other RF devices. Morpheus 8 in particular is also great for pore reduction and scar remodelling, and patients come to see us specifically for it. I often combine different modalities for skin tightening, so it’s part of a treatment with other collagen stimulators like PRP or PDO mono threads, and find that it augments the results greatly. Forma is great for maintaining the results of Morpheus 8 and improving collagenesis with minimal downtime.

Dr Sam Xu We have the Embrace RF machine. We purchased the Embrace RF machine because it bridges a treatment gap we currently have between surgical skin lifting procedures such as face lift and tummy tuck, and non invasive energy devices for skin tightening. The technology behind Embrace RF machine is sound and there are many journal articles to support its efficacy. I particularly like the temperature setting feature for both subcutaneous layer and skin surface, it allows me to be confident we have achieved the temperature for skin and tissue tightening with minimal skin burns risk.

Technology

I like the Embrace RF machine for a few reasons. It can be used alone or with other treatments such as liposuction for body and chin, and face thread lift to give patients better results. It can treat areas that were difficult to treat in the past, for example brow lift, loose skin around nasolabial fold, periorbital and peri-oral areas. The Embrace RF machine can also be used on forearm and lower legs, areas that are difficult to do liposuction on. I use Accutite, Facetite, Bodytite and Morpheus 8 applicators most often.

Patients usually tolerate the procedure very well and they love the results. The Embrace RF machine allows me to treat patients who desire significant skin laxity improvement without prolonged downtime and surgical scars. I find combination treatments yield the best results, such as using Bodytite in combination with Morpheus 8 for even more effective skin tightening and treat stretch marks at the same time. A lot of our patients have tried many other treatment modalities and desires more improvement, the Embrace RF combination treatment can give them further improvement and the great majority of patients are very satisfied with the results.

“These treatments would suit the majority of people looking for improvement or refinement of the face and body, and body for sculpting,” – Dr George Calfas judging by the number of referrals we get, the results must speak for themselves. These treatments would suit the majority of people looking for improvement or refinement of the face and body, and body for sculpting, I highly recommend them. There are many treatment options available with these devices and a consultation would sort out the appropriate ones for each individual.

Dr Paul Han

Dr George Calfas I had an InMode Fractora/BodyTite device for many years using it on the face, neck and body with excellent results. However, when InMode brought out their new updated versions of the BodyTite and Embrace RF, the capabilities of the new devices just blew me away. I had to get them! Knowing the standards of InMode, I knew I could not go wrong with their EvolveX for body contouring, local fat reduction and skin tightening.

We have been so impressed with the results of these devices that we purchased two of each. We’ve never looked back!

The BodyTite/EmbraceRF devices are ideal for those many cases where you have exhausted your non-surgical options in skin tightening and remodeling, such as with face and neck, and don’t know what else to do for them. What do you do when you don’t want to resort to surgery? These devices do that, they can give you surgical type results, such as skin tightening and lifting as well as fat reduction and remodelling, achieved non-surgically. The EvolveX is everybody’s dream, toning and building up muscle as well as focal permanent fat reduction and skin rejuvenation without the hard work normally involved in achieving that. Just lie there! How can you refuse?

Feedback is wonderful, we get great results and patient satisfaction, they appreciate options to achieve good results without having to resort to surgery. In fact, surgery is usually not the answer. The treatments are mostly straightforward and readily tolerated, and

I was fortunate enough to be one of the first clinics in Australia to purchase Inmode Bodytite Pro. With this device, I was able to customise what I need the most in the clinic, which was Forma, Minifx, Morpheus 8 (part of InMode’s triple lifting regime),Forma V and lastly RFAL Accutite, Facetite and Bodytite. I was working closely with the InMode Australia team to formulate three steps for the Triple InMode lifting, which has now become the new gold standard in lifting and tightening.

With this Triple InMode lifting, which is a very powerful tool for any kind of case that I face with my clients, I was able to deliver and reproduce the same constant results for my clients with varying needs.

So by far the most popular treatment is Triple InMode lifting with Forma, Minifx and Morpheus 8.

In my clinic I have 10 different InMode triple lifting programs which would suit all different severities of skin sagging, and each client will get a tailored program according to what they want to achieve. And also with minimally invasive RFAL key hole surgery with Accutite, Facetite and Bodytite, I was able to meet the needs of surgical clients who prior to this InMode RFAL technology, almost all required full surgical interventions.

I have pretty consistent results with InMode with my clients. And my clients love this new technology. In the past with other existing RF based and Ultrasound based devices, I had limitations in the results as most of existing devices only have one modality to deliver the energy.

InMode has three different modalities to deliver the results and my clients love the results. spaandclinic.com.au | 93

SPONSORED

COMMITMENT TO EXCELLENCE Nadine Dilong interviews InMode Managing Director, Dennis Cronje, about his career in medi-aesthetic technology.

What attracted you to the aesthetics industry and how has it evolved?

Having started in pharmaceuticals, I was always interested in working with medical professionals and being involved in an environment of constant research and cutting-edge technology development. Although I really enjoyed the pharma environment, I was more attracted to the capital equipment side of medical advancement. To see the impact that technology can have on a patients’ life, is extremely fulfilling.

As an example of how technology has developed, in the late 90’s, we were just starting to see the emergence of Intense Pulsed Light devices (IPL) as opposed to using laser, which were large devices with low energy and extremely high treatment costs. We were also using large, continuouswave lasers that delivered energy in long-pulses (m/s) and could cause complications in certain skin types. Fast forward 20 years, and we now have multi-platform devices that accommodate a range of applicators to treat a variety of skin conditions at significantly lower cost to consumers.

We’ve gone from solid-state lasers to fractional lasers and from millisecond (a millionth of a second) delivery mode to picosecond (a trillionth of a second), providing treatments with far fewer side-effects and downtime.

More recently, we’ve seen the emergence of non-light-based technologies such as Radio-Rrequency (RF), that offer significant benefits to consumers, providing a far broader range of treatment indications and delivering longterm results without surgery and with minimal to no downtime.

What sets InMode apart from other companies?

Innovation, our superb staff, and a customer-centric philosophy (and having a lot of fun while delivering on our promises!), being predominantly the leader in RF technology. We pride ourselves on making it easy for customers to do business with us. From its inception, the core strategies have been to deliver solutions that are unique, that address the largest area of concern for our customers, that have a high level of safety and ease of use, that have a low ongoing running cost to provide a significant financial return on the investment, that are scalable, and to be continuously innovating.

From when InMode went public in 2019, the company is still regarded as the best IPO in the sector. This is due to our relentless pursuit of excellence and innovation. We have been able to deliver two new technology platforms each year consistently. We provide surgical-like results from both our minimally invasive/minor surgical platforms and our non-invasive platforms with minimal to no downtime. We were the innovators in handsfree aesthetic treatment solutions for complete body and facial contouring and have the most comprehensive women’s health solution in market. This drive and commitment to excellence is ongoing and is what sets us apart.

What are some of your achievements or outstanding moments since you started at InMode?

There are so many but for me, it must be our customers and our staff.

As you can imagine, starting a new business has significant challenges.

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Starting a new business and then going into lockdown, has significant added challenges. We set up the direct office in Australia in late 2019 and started the company expansion in early 2020. By March 2020 we were in lockdown due to Covid. The uncertainty of what this ‘new norm’ would look like and the impact it would have on being successful, was tremendous. But through all of this, the adoption and uptake of our technology by the industry and by our customers was nothing short of phenomenal. The constant interaction via Zoom, email and phone by our team demonstrated to our customers, I believe, that we would go the extra mile. I am thankful on a daily basis to our customers for putting their trust in us as a partner and for supporting us through their investment in our technology and allowing us to be part of their business.

Not only did we exceed what we had planned for our first year in a non-Covid environment, but we have exceeded our yearly projections consistently through our customers' trust in us and have grown to be a leader in providing aesthetic solutions in this market; this in the space of just over two and a half years. This to me is our greatest achievement.

What are some of the ways InMode puts their customers first?

Because we put the customer centre of all we do, all the decisions we make are based around what it means for them and their business. We engage with them constantly on ways in which we can assist them in attracting new customers, expand their offering to existing customers, and in being able to communicate the benefits of the treatments they offer to their customers. It’s not unusual for our team to be onsite with a customer over the weekend to assist them, as this is when they are working. We also recently had the pleasure of sharing an evening of achievement together, with the Annual InMode Excellence Awards.

What’s ahead for InMode – any future plans you can share with us?

Continuous innovation and likely a doubling of our business size.

This month we officially launch the most comprehensive Women’s Health platform, EmpowerRF, which has technology advancements currently not available in market. This unique platform addresses both aesthetic as well as medical conditions for women in a non-surgical or minimally invasive approach. Clinical reports from our international R&D team and from markets where the technology has been launched, indicate excellent results, so we are excited to be bringing this solution to Australia. We continue to expand our non-invasive hands-free technologies for full-body contouring – EvolveX, and facial remodelling – Evoke, with added functionality, and later this year we expect to introduce a specific platform for ophthalmic conditions including the treatment of dry eye. So a lot going on both currently and in the future.

It’s a very exciting time to be working with InMode and for us, to be working with our customers and partners and seeing them grow.

IT’S HERE! INMODES’ REVOLUTIONARY WOMEN’S WELLNESS SOLUTION

Lifestyle you Control The first and only feminine wellness system leveraging a combination of 3 synergistic energy modalities: • submucosal fractional radiofrequency • internal electrical muscle stimulation (EMS) • bipolar radiofrequency

QUALITY OF LIFE WITHOUT SURGERY How many of your female patients are suffering in silence day in, day out?

Empower RF offers our mother’s, friends, sisters and daughters a better way of life by improving the functionality and appearance of the delicate female anatomy. Treatments are performed in-office and are designed to improve the following conditions: • Urinary incontinence • Sexual dysfunction • Pelvic floor weakness • Genitourinary syndrome of menopause • Heavy bleeding

• Aesthetic appearance of the female anatomy • Dryness, itching, reduced elasticity and burning during menopause

“Exactly what happens to your face also happens down below - dryness, skin wrinkling and loosening”.

DR ELIZABETH GOLEZ,

Cosmetic Physician & GP Obstetrician (Caring for womens health for over 25 years)

For more information on EmpowerRF CONTACT US INFO@INMODE.COM.AU or call (02) 7209 5678 INMODE.COM . AU

InMode Australia

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InModeAustralia

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458006879

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Subtle

CHANGES Are we finally seeing the tail end of overfilled faces?

Cosmetic Nurse Sheri-lee Knoop explains her considered and slow approach to injectables, and why dissolving shouldn’t become the norm.

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nyone who has worked in the Cosmetic Medical industry for the last 10 years knows that the thirst of patients to do more non-surgically has increased and that the demand has fuelled Pharmaceutical companies to develop better, more resilient and varied fillers that have been developed over the last two decades to increase our ability to fill, lift, inflate, define, soften and enhance tissues at several levels.

We can now address areas of bone loss, fat loss, dermal loss, myomodulation and muscle management. We can tighten, stimulate, lighten and smooth skin. We no longer only focus on age restoration but enhancement and correction also. We used to completely freeze faces but that no longer dominates popularity.

Thirty years ago, when I began, we could only fill dermal lines and relax a limited portion of the face. We were frightened of wrinkle relaxers and were worried about using it. We were yet to discover how powerful the art of wrinkle relaxer was.

The average age of patients has also changed to a much lower age and wider range. Patients may enter a clinic as young as 17 years old and patients as old as in their 90s continue to have regular treatments. What else has changed? Social media arrived and a phone with a camera that not only could take a lot of photos at no cost, no film and no development, but from every possible angle. These factors have increased our awareness of our flaws and this can be helpful and hindering in my opinion.

“That means small amounts of work only where necessary to restore ageing or enhance the patient’s present situation, not changing all aspects of the face at once because we can.”

From ‘overdone’ to the ‘makeunder’ Patients are much more critical of themselves than ever before due to a heightened sense of awareness propelled 96 | SPA+CLINIC

by social media and comparing themselves to others online that may include filtered pictures that are unrealistic. This has increased the search for more and more treatments resulting in overdone and distorted faces. Having these faces out there in the community, however, has also scared a large proportion of potential patients away from seeking treatments as they don’t want to look “done”, unnatural or overdone. The ‘makeunder’ has been born from this.

That means small amounts of work only where necessary to restore ageing or enhance the patient’s present situation, not changing all aspects of the face at once because we can.

It is the practitioner’s role and duty to fully inform the patient seeking treatment. This includes assessment of the face and ensuring all treatments are conducted safely and considering facial harmony. All faces are unique. They are genetically unique even within families. This uniqueness should be respected as nature intended. Facial harmony is important so that all aspects of the face remain in balance. It is important to fully discuss treatment plans with the patient so they are clear what can be done vs what should be done to suit their facial features. We should never just simply deliver what a patient asks for without considering if the outcome will suit them, enhance them or be in their interests.

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Before and 7 weeks after treatment using anti-wrinkle injections and filler

from wrinkle relaxer is poor, there is little that can be done but wait for the treatment to wear off. This can make patients very unhappy for months.

The era of overfilling

This takes extensive consultation with the patient to achieve understanding of their needs and align expectations.

Avoiding ‘over-relaxing’ muscles When treatments are done on patients that distort their natural aesthetic, this regularly leads to their unhappiness.

On many occasions I have met patients that have previously been unhappy with their treatments. With wrinkle relaxer it is often an outcome of being over relaxed or negatively altering the positioning of the brow, eyelids or mid-face or lower face. Relaxing a muscle is fairly easy for anyone with basic training, however, positioning that muscle correctly and the ability to enhance how that patient looks is more difficult. I think this is the art of wrinkle relaxer. It is important that we assess what should and shouldn’t be relaxed for a particular patient.

Wrinkle relaxer can worsen a patient’s situation at times and we need to know the difference. When an outcome

When fillers are used to enhance, correct or restore an area, it can lead to distortion of the face if not done with facial harmony in mind. We now have an era of overfilling that has resulted in distorted lips, cheeks and chins. As a result, the use of injectable enzymes to dissolve filler has increased exponentially.

Patients get into a cycle of filler in, filler out, filler in, filler out. This is unsafe and morally wrong in my opinion. We should be protecting patients from harm and therefore we should only be using filler dissolver in an emergency situation. There should be no need to correct bad results as these should not be occurring. Filler should be injected slowly and in limited amounts to any one area and over a reasonable period of time to achieve results, not a lot injected all at once. This allows for settling and integration of the filler into the tissue and a building toward best results, not losing sight of the parameters of balance and harmony with an area of the face or the whole face.

A cheek that is too large will shorten a face and make the jawline and temple look hollow when they actually are not. A chin that is lengthened too much will make the jawline look narrow and the lips and cheeks look depleted. A widened jawline will make the cheeks look depleted. All of these situations are avoidable if full-face consultation and consideration is made before filler is injected. The younger the patient, the more facial harmony should be considered as when ageing and volume loss or deflation is yet to begin, adding even a small amount of filler could distort their face.

A clinic visit should begin with patient concerns, realistic expectation establishment, treatment planning along with interval planning, facial assessment empowering the patient’s choice, then only the execution of the plan and injections can begin. By keeping to these principals, results can be impactful and significantly improve things but not make patients look overdone.

Sheri-lee Knoop is the Founding Director and Principal Practitioner at Cosmetic Images. cosmeticimages.com.au spaandclinic.com.au | 97

SUBTRACT before YOU ADD Cosmetic Nurse Zena Dammous’ approach is honest, highly ethical and straight forward. Here, she explains why filler usually comes last in her treatment plans.

W

e are at an exciting time in history, as we watch our industry reach a turning point. We have now had over 20 years experience and practice with cosmetic injectables – wrinkle relaxers, dermal fillers and everything in between.

When I was training to become a cosmetic injector, training academies were few and far between in Australia.

Due to this, I made the decision to travel overseas in a bid to learn the core fundamentals of injectables.

Beauty trends come and go, which is why it is no surprise that after 10 years of injecting, I’ve noticed a huge change in demand. To understand why this is the case, we must first understand the “business of injectables”.

When I am teaching new injectors, aside from focusing on safety and aesthetic outcomes, I am also conscious of preparing them for the reality of injecting. Some of the main questions that run through my mind include: Will they gain employment in a chain clinic where it’s likely they will be exposed to busy environments and KPI’s? Will they look for a role within a clinic owned by a doctor, where they will get to experience learning cosmetic injectables in conjunction with cosmetic surgery and how the two complement each other? Or will they take on a space of their own, and choose to be a sole operator without the direct supervision and support of a guiding more experienced team?

Never before have novice cosmetic injectors had so much choice in the pathway they choose to take once completing short courses. In fact, with the plethora of options available to newbies, it is all too easy to feel overwhelmed and in over your head. Therein lies a root cause of the problem our industry faces – once I know how to inject safely, where do I start?

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Personally, I have refined my method through rigorous trial and error. Most importantly, through the self development I have practised and prioritised over the years, I’ve become very clear of my values. The saying goes: ‘if you want to attract better, you have to be better.’

Since developing my values in 2014, I have worked to develop a business that reflects these very same ethics.

Integrity, Respect, Harmony, Education and Customer Service are my core values and that of the business. I apply

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the above values to my marketing, branding, consultation process and all written communications to my patients. It is for this reason that I apply my theory to “subtract before I add”.

Subtract • First, I focus on the dynamic and static lines and wrinkles: Using wrinkle relaxers for dynamic areas. By addressing this first, patients see an improvement within 14 days and appear refreshed, rested and more youthful. Repeated every 12 weeks, the dosage will determine whether a patient looks “frozen” or “softened”. My approach is to always soften first as this is the most natural looking result.

• Next, I address the mid and lower face fat pads: Using the latest non-invasive devices to treat areas such as nasolabial fat pads, jowls and submental fat not only means I need less filler to achieve an improvement, but that I’m “reversing” the signs of ageing without overfilling. We know that bone reabsorption and the downward movement and atrophy of fat pads cause the signs of ageing patients dislike. In my opinion these areas need to be addressed prior to any dermal filler.

• Third, I address elastosis & collagen breakdown: Using both invasive and non-invasive treatments to address and reverse the effects of elastosis and photo damage, as well as look at intrinsic and extrinsic causes of ageing.

Lifestyle, diet, home care, regular in clinic treatments will play a significant role in how youthful our skin looks and for how long. A holistic approach to age management and the aesthetic journey includes educating patients on the effect of lifestyle and stress on collagen breakdown which in turn affects our skin quality (something that dermal filler doesn’t improve).

Once I have addressed the above with my patients over several treatments, it’s then that I introduce dermal filler to the equation.

Adding: • Dermal filler is introduced to address bone reabsorption and restore fat pad atrophy: Dermal filler is used to restore bone loss, add structural support in various areas and replace lost fat pads where atrophy has occurred. In conjunction with replacing what has been lost, I focus on enhancement and volumisation where desired. Areas I like to focus on first include the Mid Cheek Fat Pad, Tear Trough (where suitable), Piriform Fossa, the Chin, Lips and adding structural support to the Lateral Zygoma. The aim of course is to balance the profile and achieve harmony.

When applying my approach to treatment planning, I feel that it is my responsibility to deliver a long term aesthetic improvement – not just a quick fix.

With the correct intervention and guidance, my patients will age slower as we address the underlying causes in conjunction with the superficial symptoms. My rationale for choosing to introduce dermal filler treatment later in my treatment plans is to ensure I am addressing the signs of ageing holistically with long-term aesthetic results and safety in mind.

Dermal filler now comes in many different viscosities. As such, it is imperative that the correct product is used in the correct area. Since completing my training in 2012, our understanding of just how dermal filler integrates into tissue and how it naturally dissolves has come a long way. It is with this understanding in mind that I inject conservatively and intentionally, not only to avoid “over filling” but to also achieve the maximum desired aesthetic outcome with the least amount of product possible.

Through my slow and steady approach, I am also able to qualify suitable patients for dermal filler far better. Additionally, I invest a lot of my time and energy into building rapport with my patients. It is important to me that in the unlikely event of an adverse outcome, clients feel comfortable enough to return to my clinic to address their concerns instead of choosing to see another injector.

My focus is now turning to education, and training new cosmetic injectors to understand the long term effects of these treatments and our ethical obligations to inform our patients of the risks involved in cosmetic injectables.

Zena Dammous is the Director of Medical Aesthetic. medicalaesthetic.com.au

DR KATE JAMESON OPENS CLINIVATE

H

aving worked her way up in the world of aesthetic medicine, Dr Kate Jameson knows how competitive the path to becoming a sought-after and successful practitioner is. Clinivate, the specialised training academy founded by Dr Kate, fills a gap that has long existed for doctors, nurses and dentists wishing to pursue a career in aesthetic medicine.

Traditionally, getting a foot in the door is notoriously difficult. Previously, mentorships and learning opportunities with Dr Kate were reserved for an extremely limited number of hand-selected mentees through her company, Youth Lab. Opening a dedicated training academy was a natural progression, fuelled by a passion to teach, empower and excite the next generation of cosmetic injectors.

Clinivate has a course for every prospective delegate: foundations courses for those new to the art of cosmetic injecting; advanced courses and masterclasses for more experienced practitioners; plus, business-mentoring for those hoping to build their own aesthetics empire.

An emphasis on hands-on learning sets Clinivate apart from other training academies and course providers. Theory is vital, and all delegates are provided with detailed written coursework, both before and after their course date. However, the opportunities Clinivate provides for each delegate to learn multiple techniques and treatments on live models is invaluable for honing skills and building confidence.

The Business Mentoring aspect of Clinivate’s offering is testament to Dr Kate’s passion for raising the standards in cosmetic medicine, which reaches far past the doors of her own clinics. This is the ‘elevate’ element of Clinivate’s mantra: “Elevate, Innovate, Educate.” Although competition between clinics is fierce, working as an industry to make cosmetic medicine as safe, ethical, and effective as possible is at the core of Clinivate’s ethos. clinivate.com.au

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“SAFE” AESTHETICS Increasing demand for injectables means an increasing amount of complications – and that’s ok, if you have reliable support, write AMET founders Bronwyn Granata and Elena Currie.

I

t’s a well-known fact that the demand for aesthetic injectable treatments shows no sign of slowing down. Whilst market growth has naturally dropped during the pandemic, the most recent global survey conducted by the International Society of Plastic Surgeons (ISAPS) recorded a 22% growth rate from 2016 – 2020. Importantly, pre pandemic growth for hyaluronic acid filler exploded with an increase of 15.7% in only one year (2018-2019). As expected, there is a natural correlation between market growth and prevalence of complications. It is simply numbers; the more treatments that are performed, the greater the number of complications. However, when considering industry and patient safety, a significant filler growth means globally there will be more patients experiencing serious complications such as vision loss or stroke.

It is clear from these statistics that the aesthetic industry and demand for treatments is continuously evolving. As a whole, practitioner knowledge has substantially increased, particularly with respect to facial anatomy and assessment. However, filler treatments are no longer centred around wrinkle chasing and have progressed towards pan facial restorative treatments with 5mls or more in a single treatment. So, despite our increased knowledge base, techniques have changed and the volume of filler used has grown exponentially.

Perhaps this intense burst of knowledge and education has inadvertently given practitioners a false sense of security? The simple concept of “knowing” our anatomy inherently indicates that there are in fact “safe zones” and “no go zones” for injectables. Literature has showcased huge anatomical variances in almost all facial regions. So, is it rational for us to think there will ever be “safe” zones for injectables?

A false sense of security The short answer is no. We may be able to identify safer anatomical planes, but the minute we think we are in the “right” or “safe” plane, we end up with a false sense of security. Logic tells us that if we cannot visually see our tip, then we cannot confirm the location as explicitly safe or unsafe. Whilst ultrasound and aesthetic imaging plays a very important role (particularly with complication management), an ultrasound device in the hands of a practitioner with little to no sonography experience would be counterintuitive, and again provide a false sense of security.

When reflecting on industry and patient safety, we also need to consider psychological aspects of the practitioner. In general, health care practitioners like to control outcomes wherever possible to ensure patient safety. When considering typical health care settings like hospitals or medical clinics, there is a controlled and supportive framework for 100 | SPA+CLINIC

when unexpected emergencies occur. There are protocols in place for administration of medicines and there are algorithms in place for assessment, diagnosis and basic or advanced life support.

Medical aesthetics is very different, with new practitioners finding it difficult to even decipher what is considered unsafe. There are no clear pathways or guidelines for administration, and most training courses do not offer enough practical injecting for anyone to feel comfortable when seeing their first patient. Pharmaceutical companies also provide practical training, and whilst this may be appreciated and needed, this support centres upon biased education and profit.

Aspiration is a great example of how our anxiety can cloud our clinical judgement as to what is considered “safe” practice.

With overwhelming evidence from both sides confirming that a ‘negative aspirate must not be relied upon’, then why are so many practitioners still performing this manoeuvre? Simply put, we are scared. We are so scared of intravascular injection that we will do anything we can to “prevent” it – irrespective of science. Yet again this false sense of security can certainly prove dangerous, with many practitioners injecting faster following a negative aspirate.

Complications are inevitable Practitioners need to collectively work towards accepting that complications are an inherent part of our practice. It is not rational to think every treatment will go smoothly. We would not expect that in any other health care setting.

Our recent AMET safety survey showcased that of 148 participants, 27% had experienced a vascular occlusion and a whopping 37% have managed a delayed inflammatory nodule! So whilst the rate of adverse events is low when considering the amount of syringes, the increased patient demand and volume of injection means complications are inevitable.

So, what exactly is “aesthetic safety”? Safety is not simply complications and management protocols. Safety is a practitioner’s unbiased knowledge of current literature recommendations and risk minimisation strategies. It’s having reliable support for when a complication occurs and not if. It’s reducing the fear surrounding complications by empowering practitioners with best practice prevention and management strategies. It’s working together to support continuous education that centres around safety first, aesthetic results second. And eventually when a complication occurs, we are all well equipped and supported to ensure the best outcome for our patients.

For more information on how Aesthetic MET provides aesthetic safety education and support, visit www.aestheticmet.com or call 1800 263 828.

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A HOLISTIC CONSULTATION

Lisa Rush, RN, takes her time to get to know her patients’ complete health history. Nadine Dilong finds out more.

Please tell me about your approach to treating clients.

I like to take a holistic approach when treating my clients. I have come to recognise the importance of identifying the causes for patients concerns , and in doing so we are able to provide advice, guide our treatments, and if necessary seek input from complimentary practitioners in order to optimise our clients results when they begin their wellness journeys.

The start of the client journey at initial consultation is crucial. Not only is it a legal requirement for us to gather health information, but completing a holistic and systematic consultation also enables us to build rapport, better understand our clients concerns and causes. It best guides us in making safer decisions and becomes the initial stepping stone to making appropriate and individualised treatment recommendations for each of our clients.

How long does your consultation usually last and what are you trying to find out?

At Lisa Rush Skin Clinic we like to take time with our clients allowing at least 45mins to gather health information and perform a full face or body assessment at their initial consultation.

We believe a full health history is integral to our patients’ care as it’s important for us to identify not only key basic information to assess whether a treatment is safe or right for the client, but also because skin concerns or treatment results can be impacted by our internal health. For example a client with gut health issues or hormonal imbalance may have manifestations in the skin such as acne or pigmentation.

Health issues may also impact our ability to heal, or be an absolute contraindication and so also impacts our treatment selections. At our initial consultation we also allow time to provide important treatment information to ensure patients can make an informed consent.

When we perform our full face and body consultations we take into consideration lifestyle, genetics, current health status, and teach the clients about facial and body changes as we age.

We like to educate clients about what may be causing their concern and that there are different modalities of treatments which can target different concerns. We also like to take a multi-modality approach encouraging optimisation of skin health, internal health and mindset. Our clients are our team members when it comes to creating the best strategies for their treatments and working towards optimising their results.

102 | SPA+CLINIC

Lisa Rush, RN

We also often encourage our patients not to rush in to their treatments so that information can be fully digested and an informed consent can be obtained.

You have a degree in Health Studies - how does this shape the way you work now?

I qualified as a registered nurse (adult specialist) in the UK and then went on to major in a Bachelor of Science in Health Studies with a specialty in training and assessment.

Health education is therefore a foundation skill which I have transferred over from uni and applied to patient management. I view our client journeys as a shared relationship in that we can offer different modalities to optimise their skin ageing, or enhance their features but we encourage a shared commitment from our clients to follow our advice.

Do you ever guide patients in other directions compared to what they came to see you for?

As a health professional it’s important to impart our knowledge and skills and guide our patients to select treatment options that are in their best interests. We take time to listen and hear our patients’ concerns and requests.

We are not afraid to be honest and if we feel a treatment request is not in the best interests of that client then we will communicate this to them.

Lisa Rush is the Founder and Director of Lisa Rush Skin Clinic.

Lisarush.com.au

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A JAB TO REDUCE Rosacea

Cosmetic Nurse and Owner of INJXU, Laurisa Dannoun tells us about one of her favourite injectable treatments to perform.

How it works This treatment is best suited to individuals with rosacea and has been quoted by various experts in the field as ‘life changing’. Rosacea is a skin condition which is triggered by an abundance of large blood vessels in any one area. Along with redness, some rosacea sufferers can experience pain and burning sensation from the condition, too. Anti-wrinkle treatments have been studied and proven to reduce redness and the results can last for months for our patients. The muscle relaxant product is injected in micro doses, along the areas with increased erythema.

The depth at which product is injected is into the intradermal levels of the skin. The muscle relaxant at this depth can interfere with the blood vessel’s ability to dilate, thus reducing redness.

Famous figures around the globe are known to be suffering from the condition, including Prince William, Cynthia Nixon, Bill Clinton and Cameron Diaz. Many of these celebrities have been rumored to have undergone anti-wrinkle treatment over the last few years to reduce the effects of the condition to their appearance.

According to renowned dermatologist Erin Gilbert, the earlier you start this treatment, the more impressive and long-lasting the results will be. "Injecting small quantities of neuromodulators superficially into the skin has been a life-changing treatment for some of my patients," as quoted from Dr. Gilbert. Individuals who have received this treatment tend to see a reduction of rosacea flushing for 3-4 months after a single treatment, which is a timespan that no other cream or any form of treatment can provide.

Why I like it Having suffered with rosacea for many years, I have found that the anti wrinkle treatment has had a positive impact on the flare ups I experienced on my face. I have tried a range of topicals, ointments and tablets for my rosacea and I can honestly say the results are unparalleled to the anti-wrinkle treatment. It is a simple procedure with minimal risks and great outcomes.

Patient Feedback Our patients who suffer from rosacea love this anti-wrinkle treatment combined with other injectable treatments to improve the appearance of their facial features and swear by this method as being the most effective. A number of patients have additionally seen a significant decline in redness and flare-ups for the 3-4 months following treatment. Some of our patients have even noticed a reduction of rosacea on their faces due to continual anti-wrinkle treatment at 3-month intervals. As a clinic, we have noticed an improvement of patient confidence with their appearance and this is what we strive for. injxucosmetics.com

Laurisa’s clinic in Sydney’s Five Dock

“Famous figures around the globe are known to be suffering from the condition; including Prince William, Cynthia Nixon, Bill Clinton and Cameron Diaz.” spaandclinic.com.au | 103

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CONTINUED SUPPORT AND GUIDANCE Do cosmetic nurses get enough support after their initial training?

Amanda Brown, Kelly Mcaneny, and Dr Thomas Webb don’t think so, which is why they founded ProFace.

When and why did you found ProFace?

Proface was established in 2020. As everyone can probably agree, it was a time of uncertainty, however the push that our three directors, Dr Thomas Webb, Kelly and Amanda needed. We have been in the industry for quite some time and felt it was time to make a change for the better. We have all worked together in various settings and our paths seemed to keep crossing, having the same attitude and visions, we knew we could all work together closely and create something we felt was needed in the industry – and we have never looked back. Collectively we are always helping, mentoring and providing guidance to other injectors, we thought why not make something of this and support one another, whilst supporting others.

What services do you offer Cosmetic Nurses?

The aim of ProFace is to work together in conjunction with like-minded cosmetic injectors who can support and add value to each other, learn from one another and ensure that everyone who collaborates with us is able to have the opportunity to maximise their business and diversify their knowledge base and skills. We have watched the industry grow rapidly over the last 10 years in Australia and having the privilege and knowledge to be able to create something that has no tier system was really important to us. We wanted to create something where everyone can benefit and not feel alone when working independently as a cosmetic nurse.

Our prescribing doctors are always on call for prescriptions and support, as are our two senior nurses. A direct link from our online shop to pharmaceutical companies is available to make things easy as a one-stop shop, whilst maintaining the correct procedures and legalities of medicines Australia with direct ship to facilitation. We work with a pharmacist also whereby products can be ordered via our online shop independently by cosmetic injectors. Training and education is our passion and this part of our company we are currently expanding, working directly with pharmaceutical companies to ensure our partners have access to the best and most up to date skills and knowledge.

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What are some of your concerns with the industry and how do you address these at ProFace?

Both of our nurse directors (Amanda and Kelly) have worked with many of Australia’s top leading companies and have been able to identify what works and what doesn’t. Having the privilege to be trainers for pharmaceutical companies has also allowed us to see things from both ends of the industry and establish what really makes cosmetic injectors happy and what doesn’t. The biggest concern for us is the lack of support that some nurses get after being trained or attending short courses, then left to their own devices with little to no support from senior injectors or their prescribing doctor. Having something like ProFace, we hope that as a group we can offer support to each other collectively rather than having “directors” and “service users” as such, but rather everyone is equally as beneficial to each other and supports one another.

What should (aspiring) Cosmetic Nurses pay attention to when choosing where to get training?

The best advice is to really do a lot of research and talk to people in the industry for recommendations. A company who is forever changing their structure, has high staff turnover or will accept anyone to join and ask for fees to do so, definitely rings alarm bells. This is why we chose not to train nurses coming into the industry as we believe that there needs to be a better framework in place and this is something that we plan to work on as our company grows.

What are your plans for ProFace?

We have something quite exciting happening soon. We hope that with this change we are able to open our arms to many more cosmetic injectors who have the same values as us. We have been expanding very slowly and steadily in our initial stages of business, recognising that growing too quickly is a massive flaw in today’s industry. Remaining true to our values is exactly what we want to do and anyone who knows us, knows that this is our approach. With all three of our directors having training backgrounds – sharing our knowledge is what we love.

Amanda Brown, Kelly Mcaneny, and Dr Thomas Webb are co-directors of Proface. Profaceaesthetics.com.au

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13 11, 21, 39, 83, 87

ALLERGAN AESTHETICS ALMA LASERS AUSTRALIA AMET

89 100

ASAPS

28, 29

AUSSIE MEDI TECH

101

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DERMALOGICA

70, 71

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FRESH CLINICS INMODE

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PAYOT

4, 5

RETREATMENT BOTANICS

19

SCITON

77

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52, 53

6,7, 80, 81 COVER, 58, 59 65, 75 33 84, 85 108

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