There is an epic market out there today called the conscious consumer who is waiting for their favourite brands to switch and if they don’t switch the customer will go elsewhere.” My proudest achievement is really just… “Having the courage to take a leap into this sustainable world – it wasn’t easy for us to take a huge risk in our lives to set up Sustainable Salons, so I am proud of that. I have to thank the first adopters of Sustainable Salons who took that leap with us to come along the journey.”
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On my journey I look back 20 years ago and see… “We got really entrenched in this but no-one else was so onboard at that time, so we felt quite silly. We had to lay it out in a certain platform that people could digest easier. Everyone wants to see blue skies and clean oceans – if you don’t there must be something wrong with you.”
V I TA M I N C P L U S S U N S C R E E N BY DAY, V I TA M I N A BY N I G H T
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There are many pinch myself moments on reflection but a standout is when … “We put on our charity events. One of the biggest is the Eat, Shop and Chop event - there are 500 people including homeless, refugees etc that come along to our shelters and we provide free haircuts, beauty services and products you can take home. I do pinch myself and say to my partner look at what we created.”
Beautiful Skin for Life
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HAVING THE COURAGE TO TAKE A LEAP INTO THIS SUSTAINABLE WORLD – IT WASN’T EASY FOR US TO TAKE A HUGE RISK IN OUR LIVES TO SET UP SUSTAINABLE SALONS, SO I AM PROUD OF THAT.
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There are so many plans going forward but the main goal is… “To pivot the company into a tech company and what that means is that we are becoming tech. All aspects of the company are going to be driven through platforms that offer everything you expect today from technology. It will be one click here and you should be able to do most of the things you need to do with us through that platform. Our next big thing outside of that is to grow our organisation to be accessible anywhere, anytime both here and in New Zealand.” My advice to beauty salons looking to be more environmentally aware is… ”Just make that leap and just say ‘I am going to plug this into my world. I want to be plugged into the conscious consumer’. Be loud about it and make your voice heard.” Three things that sum me up are… “I never give up, I’m future thinking and grounded.” n Professional Beauty magazine had the honour of hosting Paul Frasca as guest speaker at the first of our breakfast series titled Sustainable Beauty in May. To find out more about how you can go green check out: www.sustainblesalonsanz.com
Take your clients on a new skincare journey with Medik8’s simple strategy of using vitamin C and sunscreen in the morning and vitamin A at night. We call this strategy: CSA. www.medik8.com.au 1800 242 011
@medik8australia
