Retailer Profile
Striving for the best in liquor retail Craig Hogan of Hogan’s Wellington Point Hotel has always sought to make his Bottlemart stores in the suburbs of Brisbane the best they can possibly be.
Craig Hogan got his first taste of the industry
the screws a bit tighter to get to where we
with a statement that their mantra at the
through his family’s business, Hogan’s
are now,” Hogan told National Liquor News.
moment is ‘be better than yesterday’ and
Wellington Point Hotel, as a teenager. Then,
Part of the Liquor Marketing Group
that could not ring truer for where I’ve been
after a carpentry apprenticeship, the third
(LMG) Bottlemart banner, Hogan operates
generation Hogan returned to the business
three outlets in the suburbs of Brisbane -
With this mantra in mind, Hogan said
and got his foot in the door with all areas
the drive thru at Hogan’s Wellington Point
he was thrilled to have Birkdale Cellars
of its operation, including the retail angle.
for probably all this time,” Hogan said.
Hotel, Birkdale Cellars, and Thorneside
chosen as the first store in Queensland to
“I saw opportunity with our retail - I just
Cellars. Collectively, his retail philosophy
go through LMG’s Retail Refresh Project,
wasn’t quite happy with how things were
has always been to ‘be better’ and constantly
which is due to roll out across the entire
looking and so I became interested in trying
look for ways to improve the stores,
nationwide network of Bottlemart, Sip’n
to make that better. That’s probably going
something he believes ties in great with the
Save and Harry Brown stores over the next
on about eight years now, and since then
wider banner.
24 months.
slowly, just every day, we’ve been turning 26 | National Liquor News
“LMG as a group have just come out
During the refresh of the store, Hogan’s
