World Cocktail Day
Cheers to World Cocktail Day Celebrating this occasion in-store will help bring a little fun and excitement to your customers.
This month is World Cocktail Day (May
“We know that many of our consumers
Australia has noticed great results for its
13), an international cause to celebrate the
love to mix and get experimental to create
canned cocktail-style RTD, Bacardí Mojito.
wonderful world of cocktails both inside
their own flavour adventure,” said Brendan
Maurice Melis, CEO of GEA, explained
and outside the home.
Moynihan, Starward’s Marketing Director.
what drives the appeal for these types of
Considering the current home cocktail
For those without much mixology
beverages and said: “Bottled cocktails take all
movement, this year’s occasion offers
confidence or skills, bottled or canned
the inconvenience out of bar quality cocktails,
retailers the opportunity to excite customers
cocktails are also a good choice to celebrate
allowing you to spend that precious time
about their own mixology skills - after all,
World Cocktail Day with high quality and
on what matters most and with the people
consumers are exploring unique beverages
interesting drinks. For example, Starward
around you, not to mention impressing them
more than ever through the off-premise.
has its own line of bottled cocktails, while
with being the ultimate host!”
Local distiller Starward has certainly
Global Endeavours Australia (GEA) has
noticed this, and has positioned its popular
recently brought the Batched Premium
Cocktails done ‘better’
Two-Fold double grain whisky to cater to
Cocktails range to the country. Meanwhile,
The industry often cycles through cocktail
such curious consumers.
on the canned frontier, Bacardi-Martini
trends, but the appetite for certain types
48 | National Liquor News
