CAFÉ SCENE
Kiwi invention brews global respect Christchurch based coffee ingenuity.
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benchtop coffee roasting his world championship winning machine designed and brew.” manufactured in New In the championship competitors Zealand has achieved global prepare and serve three individual recognition through the 2021 World beverages for a panel of judges and Brewers Cup competition, part of the must also accompany their beverage 2021 World Coffee Championships preparation with a presentation. in Milan. Matt Winton, who worked The Kaffelogic home roaster, alongside coach and friend Sam Corra designed in Dunedin and manufactured to produce the blend of roasted beans in Christchurch, produced the used in the competition, said the roasted coffee beans used by World versatility of the Kaffelogic roaster Brewers Cup winner Matt Winton, meant they could quickly and easily who represented Switzerland in the fine-tune the roast profile of the coffees championships. used. John Robson, marketing director “I’m so impressed by the work at Kaffelogic, said the Brewers Cup Kaffelogic has done to produce an competition promotes the craft affordable roaster that produces of manual coffee brewing – “the incredibly high quality results. It’s an purest form of coffee brewing” – amazing little roaster and the quality of and recognises those who excel in the results speak for themselves.” producing hand-brewed filter coffee on In addition to Matt’s first place in a global scale. the World Brewers Cup, Kaffelogic“We’re thrilled with Matt’s success, roasted coffee won fifth place in the which confirms Kaffelogic as a world World Barista Championship, part of class product. Even more exceptional the same World Coffee Championship is the fact that Kaffelogic is a compact, event in Milan. benchtop appliance – tiny compared Competitors with large professional coffee roasting prepared four machines,” he said. espressos, four milk “Matt’s win proves that the Kaffelogic roaster can produce roasted coffee beans of the highest quality, which “We’re enabled him to deliver
thrilled with Matt’s success, which confirms Kaffelogic as a world class product.”
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26 FEBRUARY 2022 - HOSPITALITY BUSINESS
drinks, and four original signature drinks to exacting standards in a 15-minute performance set to music. Martin Shabaya of Kenya used coffee roasted on a Kaffelogic machine for his fifth place winning ‘milk coffee drink’ routine. Kaffelogic was launched in 2019 following several years of development and trials by the company’s founder, Chris Hilder, along with investment from John Robson and former All Black Reuben Thorne. Units have now been sold in over 20 countries around the world. The origin of the product is a classic Kiwi ‘back shed’ story, said Mr Robson. “Chris spent four or five years figuring out how to roast coffee at home in Dunedin, initially using a popcorn maker. He learned from trial and error that in order to achieve the perfect roast, you need to control heat and airflow at different stages during the roast.” Kaffelogic units are currently manufactured under contract in Christchurch, but the company plans to open a factory in Dunedin next year, bringing production back in-house to meet forecast global demand. “While we haven’t been able to exhibit the product overseas in the past couple of years, Covid-19 has actually helped sales, as coffee lovers can buy the machine online to create a great coffee experience at home,” said Mr Robson. Investment into the company this year by Christchurch-based investor Rob Farrell is enabling the company to focus its attention on growing sales in Europe, the USA and Japan, Mr Robson said. “We have recently appointed new distributors to take the product to more offshore markets The Kaffelogic from 2022, including big home roaster, designed in launches in the USA and Dunedin and Japan. Both these markets manufactured in represent massive sales Christchurch. potential, supported by the recent results in Milan which are bringing global attention to the Kaffelogic machine.” n
