HM February 2024

Page 38

PARTNERSHIP

Wonil Hotel Perth was the first Handwritten Collection hotel to open in Australia

SIGNATURE STYLE Twelve months on from its launch, Accor’s Handwritten Collection continues to gain momentum globally.

H

andwritten Collection celebrated its first anniversary in January, with a burgeoning roster of charming and diverse hotels around the world. Through the creation of the new collection brand, Accor is broadening its portfolio of boutique hotel offerings and bringing together small to mid-size hotels that authentically reflect the character and warmth of the people who love and look after them. Since launching just 12 months ago, Handwritten Collection has opened 12 bespoke properties in countries such as France, Italy, Malta, Poland, Estonia, China, Singapore, Thailand, and Australia with Hotel Morris Sydney and Wonil Hotel Perth. With around 25 hotels in the pipeline to open in 2024 and beyond and over 150 projects and leads under active investigation, Handwritten Collection is becoming one of the fastest-growing collection brands in the world. 38

HM The Business of Accommodation

Handwritten Collection marked its first anniversary in January 2024


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HM February 2024 by The Intermedia Group - Issuu