Thaw: defrost the product at room temperature (about 20°C) for about 120 minutes.
Once thawed, the product cannot be refrozen.
Nutella® Muffin
Filled with 15g of Nutella® 24pk
The Nutella® Muffin is a Ferrero specialty that combines the iconic taste of Nutella® with beloved bakery products for Foodservice outlets across the country.
Our unique Nutella® Muffin is prepared with sourdough and yoghurt for a delicious taste and soft texture; baked with care and then filled with Nutella®
Nutella® Croissant
Filled with 15g of Nutella® 48pk
Our unique Nutella® Croissant is a perfect blend of crispy, flaky pastry filled with a unique, creamy Nutella® heart.
Elevate your Nutella croissants with edible branding—applied before baking for a seamless, food-safe finish. Heat-resistant and perfectly crisp, ensuring your logo stays visible from oven to point of purchase.
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Fueling Growth
G’day all and welcome to the latest issue of Convenience & Impulse Retailing magazine, your go-to source of insights, news, and trends in the petrol and convenience channel.
First up in this issue, we meet Alberta Nader, General Manager of Blue Robe Petroleum. Alberta discusses how she became involved in the P&C channel and how she plans to continue her family business while building her own legacy.
The Store Review for this issue is the innovative 7-Eleven Bowen Hills. Located in the inner north-east of Brisbane, 7-Eleven Bowen Hills is more than just a convenience store; it is a neighbourhood hub catering to the daily needs of locals, office workers, and visitors alike.
Our first feature looks at sports drinks. A category that remains a powerhouse in the convenience channel, with consumers seeking hydration and performance-boosting options on the go. From reducedsugar options to new formulations packed with electrolytes and functional ingredients, the category is constantly going through innovation.
Hot food continues to heat up, with P&C retailers investing in quality, variety, and speed of service. Gone are the days when a servo pie was the only option – today’s customers expect gourmet sausage rolls, a selection of
Tony Willson MEET THE
fried goodies, and international flavours that rival QSR offerings.
Another category enjoying sustained momentum is flavoured milk. This staple of Aussie convenience stores has seen a resurgence, particularly among younger consumers, with new formats and flavours hitting the shelves.
Finally, we turn our attention to regional P&C stores, which are often the heartbeat of their local communities. With unique challenges and opportunities, these businesses are innovating in ways that metro-based operators can learn from – whether through hyper-local product ranges, community engagement, or embracing new tech solutions.
We also commend the achievements of The Handmade Food Co, which is celebrating 20 years of operations. With a slew of long-standing staff members and an ever-growing range, The Handmade Food Co is a shining light of how to do business right.
A big thanks to our columnists for this issue – Theo Foukkare, CEO of AACS, Kellie Struth, Head of Category & Marketing at APCO Service Stations, and Michael Brick, Partner and General Manager of Meris Food Equipment –who share some great insights into what is happening in the industry and their business.
Pauls, Australia’s #1 Dairy brand*, is excited to introduce two new great tasting flavoured milks to its winning line-up of high protein favourites delivering the extra protein you need to fuel your busy lifestyle.
Pauls PLUS+ Protein Chocolate and Banana & Honey flavoured milks each contain 30 grams of natural dairy protein per serve, have no added sugar and are low in fat.
Available in convenient 400mL bottles, they can be found in-stores from mid-April at RRP $4.80.
www.pauls.com.au/products/plusplus
*Circana Australia Total Grocery/ Convenience volume MAT To 23/06/2024.
GC Brands offers innovation with integrity
GC Brands, a family-owned Australian business in Manly, Sydney, has 99 years of experience representing global brands. Specialising in confectionery and snacking, GC Brands holds exclusive partnerships with top manufacturers around the world making it the ideal partner to capitalise on the recent growth of US confectionery.
Unlike other importers, GC Brands sources products fresh, directly from suppliers, ensuring FSANZ-compliant packaging. It supports retailers and wholesalers in driving brand growth while investing in trial and awareness for long-term success. Key brands include Nerds, Jelly Belly, HI-CHEW, Beanboozled, Mike & Ike, Herrs Cheese Curls, and more.
louisc@gcbrands.com.au | 0438 440 163
Innovative Tech by IPL Retail ERP19
IPL Retail Group brings the latest in smart accessories with IPL TECH Infinity Pods – wireless earbuds designed for modern convenience. Featuring Bluetooth 5.3 for seamless connectivity and an LED touchscreen charging case, users can control music, calls, and battery levels with ease. With noise reduction and all-day battery life, these earbuds offer premium sound in a sleek, ergonomic design.
As a trusted supplier, IPL Retail Group provides top-quality products tailored for your business, ensuring your customers get the best in technology.
www.iplretail.com.au
Tic Tac’s fruity new launch
Get ready for a fresh new fruity flavour from Tic Tac! Tic Tac is thrilled to launch its new Tic Tac Strawberries & Cream in Australia. Combining fresh strawberry with a sweet, creamy twist, this new flavour is perfect for on-the-go refreshment. Tic Tac’s fruit flavours continue to be fan favourites, so they are excited to introduce its Tic Tac take on the classic Strawberries & Cream this Summer. Available now from supermarkets and convenience stores.
info@the-distributors.com.au
PAVING HER OWN PATH
While Alberta Nader, General Manager of Blue Robe Petroleum, may have strong family ties to the P&C channel, she is determined to make her own mark. This is her story…
I WAS BORN in Sydney and spent my childhood moving between a few houses, from Georges Hall to Strathfield, as my parents found their footing in Australia after immigrating from Lebanon as newlyweds. By the time my elder brother and I started school, we had settled in Strathfield, where I still live in our family home today.
My family was led by two relentlessly dedicated parents who worked tirelessly to provide for us. I grew up with two brothers, and our house was never quiet. My elder brother was always DJing on the top floor, my younger brother was constantly picking up new instruments (his drumming phase was my personal favourite), and I was dancing and throwing around my new gymnastics’ apparatus in the living room. It’s safe to say, our house truly felt the presence of its members.
My childhood was a happy one. The kind that I hope my own children will one day experience. While I tried my best to channel my father’s genius when it came to school, I was never destined to be a mathematical or scientific prodigy. My passion was in the arts, and I dedicated most of my formative years to rhythmic gymnastics. It was a huge part of my life for over 15 years, leading to lifelong friendships with the
ladies I shared my blood, sweat and tears with. The ten years of training and preparing which led me to win national titles and represent Australia on numerous occasions, gave me the focus, grit, and longevity in my work ethic and attitude which I’m grateful for today.
Upon retiring the leotards, I began coaching gymnastics with my home club, alongside completing my two university degrees, sharing my experiences and giving back to the team which gave me so much. After exploring different retail roles, I finally donned the green-checked uniform of BP Horsley Park and stepped fully into the world of petrol and convenience retail.
I have always had a thirst for travel and immersing myself in cultures both foreign and familiar, hoping to adopt practices and philosophies to live by. As a Lebanese-Australian, we frequently visited Lebanon on family holidays. One of my favourite trips was an African safari in Nairobi, Kenya, where I went glamping near hippo sanctuaries, and spotting Timon, Pumba, and all the animals of Pride Rock on 4WD tours and hot air balloons. More recently, I’ve become obsessed with Japan and Sweden in the winter, and Italy – well, Italy is a destination I could visit any day of the year.
Above: Alberta and her Aussie Shepherd Axel
Today, I am the General Manager of our family’s petrol and convenience business, Blue Robe Petroleum. My role sees me involved in everything from daily operations and HR to compliance and café and coffee development. Recently, I’ve been working on the development of our new flagship store and concept, set to open in mid-2025.
My Dad, with over 30 years of industry experience and a deep-rooted partnership with BP, passed down an immense amount of knowledge about retail, competitive market strategy, and customer service excellence. I processed half of it and am determined to write the other half myself.
Although my career is still young, one of my biggest milestones has been reaching a level of confidence where I can independently operate our stores. Another highlight has been working on the redevelopment of our flagship store in New South Wales, where we’re pushing boundaries in both design and product offerings. It’s an exciting time – watch this space!
Outside of work, my time is usually spent either eating or at the gym, trying to earn my weekend’s worth of dining adventures. My fiancé and I love
“My Dad, with over 30 years of industry experience and a deep-rooted partnership with BP, passed down an immense amount of knowledge about retail, competitive market strategy, and customer service excellence.”
being outdoors with our Aussie Shepherd, Axel, soaking up the sun and saltwater, bouldering, or finding a pet-friendly pub for a fat schnitty.
As retailers, we can sometimes hit a wall of complacency, limited by the blinkers we have on, or reliant on the industry to lead the way for innovation. My advice to operators is to seek inspiration from other industries which aim to solve the same mission as us. Convenience. I love to spend my weekends scouring bakeries, coffee shops, sandwich/salad bars, concept grocery stores, retail shops, dessert bars, the list goes on. Everyone is selling a convenient service, customers are already conditioned to these behaviours, so why not exploit it?
As for suppliers, my concern is their decreasing presence in-store, particularly when compared to the grocery channel. Supplier representatives are a very useful asset to retailers in activating products, making effective purchase decisions, assisting in category planograms, and sharing their insights and experiences. Naturally, brands which show us support and care for our mutual success will have a greater priority, and it is not very hard for even the giants to fall to the wayside when that relationship is lost. When we have not yet converted our operations systems and behaviours to AI, human interaction and assistance goes a long way and should be considered a valuable asset in achieving corporate KPIs. ■
Above: The Blue Robe Petroleum team on the last day of trade for BP Summer Hill. L-R: Alan, Ajay, Khalid, Andree, Albert, Tariq, Misbah, with Alberta at the front
Having a good time with fiancé Deeb Fajloun
With fiancé Deeb Fajloun
A Neighbourhood Necessity
7-Eleven Bowen Hills is more than just a convenience store; it is a neighbourhood hub catering to the daily needs of locals, office workers, and visitors alike.
Words Thomas Oakley-Newell
7-ELEVEN BOWEN HILLS, which opened in August 2024, is a stand-alone convenience store located in the inner north-east of Brisbane, just 3.2 kilometres from the CBD. Positioned next to the Brisbane Showgrounds, the store benefits from the high foot traffic generated by more than 250 annual events, including the Royal Brisbane Show, which attracts over 340,000 visitors.
The surrounding area is a rapidly growing hub with more than 5,000 residents, alongside offices, schools, hotels, and short-stay accommodations. With extensive development currently underway, the store is well-placed to serve an evolving community.
Marc Costabile, 7-Eleven Australia’s newly appointed Chief Retail Officer, says that 7-Eleven Bowen Hills is the first store to bring to life 7-Eleven’s ambition which is for every Australian to view ‘7-Eleven is My Convenient Neighbourhood Store’.
A new approach to convenience 7-Eleven Bowen Hills has been designed with a significantly different range, offer, and pricing model compared to a traditional Australian convenience store. The store’s footprint is 281 square metres, making it larger than the average 7-Eleven store, which typically measures 203 square metres.
This expanded space allows for a broader selection of food and grocery items, and the inclusion of innovative equipment enables an extended range of fresh, fast-prepared food.
“Our average 7-Eleven stocks approximately 1,500 items, and 7-Eleven Bowen Hills opened with 2,000. However, within the first month, it was clear the neighbourhood wanted more, particularly in grocery essentials and food on the go, so we had 3,000 lines ranged by early October,” Costabile explains.
The store’s range includes American candy, noodles, frozen foods, dairy, deli items, health and beauty products, ready meals, cleaning supplies, and takehome drinks, in addition to an expanded selection of snacks, packaged drinks, and confectionery.
“While the range is already noticeably larger, it is continuing to evolve to meet the needs of the neighbourhood. The team have responded to requests from their customers at speed, introducing picnic supplies, stationery, and party goods. Additionally, this store ranges basic personal protective equipment like safety vests and gloves. Given the amount of construction as well as the event organisers at nearby Brisbane Showgrounds, these items are ranged to meet the needs of the neighbourhood,” says Costabile.
Top left: Customers enjoying the new outdoor seating format
Top right: Customer using self-serve kiosk to make their purchase
Food around the clock
Food on the go is a core component of the store’s offering, with choices available for all meal and snacking occasions throughout the day and night.
“7-Eleven Bowen Hills has an extended food range including hot chicken and chips, pizza slices, bake-in-store pastries, dairy and alternative milk coffee machines, sushi and onigiri in addition to our traditional range of bespoke hot pastries, sandwiches, salads, and ready meals,” Costabile states.
A digital-first experience
Digital integration is a key part of the 7-Eleven Bowen Hills experience. Costabile explains that the site is the fourth highest store without fuel in its network for app transactions including rewards, coffee discounts, and Velocity points.
“The store features a traditional counter but offers payments via the app and a self-serve kiosk. By providing the choice of cash or card, as well as faceto-face or self-serve payment options, customers can choose the solution that best meets their individual needs for interaction, payment type, and speed.”
The store also supports last-mile retailing through 7-Eleven Delivery, Tipple, UberEats, Menulog, and DoorDash.
“Given the local neighbourhood has many short-term accommodation options and provides accommodation services for the nearby Brisbane airport for flight crews, flight delays and cancellations, providing access to essentials such as food and toiletries 24/7 via delivery platforms is a critical service,” says Costabile.
Embedded in the community
The true measure of a convenience store’s success is how well it integrates into its community. 7-Eleven Bowen Hills operates 24 hours a day, seven days a week, with a team that has quickly become a part of the local routine.
Dom Gills, Field Manager and the first Store Manager of 7-Eleven Bowen Hills, says that to learn about what makes the Bowen Hills neighbourhood what it is, all you need to do is watch the seats out the front of the store.
“While the range is already noticeably larger, it is continuing to evolve to meet the needs of the neighbourhood.”
– Marc Costabile, Chief Retail Officer, 7-Eleven Australia
“On weekdays, you see tradies and office workers grabbing breakfast, then returning for morning tea and another coffee. Lunchtime is customers enjoying sandwiches, salads, sushi, hot pastry, pizza by the slice, or chicken and chips, usually with a drink or a snack. Afternoons are all about treats across snacking and confectionery.
“The early evening sees office workers and residents grabbing a ready meal or essential groceries for the evening meal, as well as people sitting and enjoying the hot and chilled food after work. The delivery drivers walk past the seats picking up orders all day, every day. Weekends are all about tourists and visitors grabbing food and drinks before or after their event or buying groceries to make a meal in their accommodation.”
Costabile believes the store’s ability to adapt to its customers will set the standard for future convenience retailing in Australia.
“Our customers and their needs will be what evolves our offer store by store in the future. Being able to adapt to meet the needs of the Bowen Hills neighbourhood, and to communities all across the country, will redefine convenience in Australia. We are excited to work with our franchisees, store teams, and supplier partners to achieve our ambition in the years ahead.” ■
Fuel your thirst
Sports drinks in P&C continue to grow, driven by innovation, consumer trends, and strategic merchandising.
THE SPORTS DRINKS category in petrol and convenience (P&C) has demonstrated resilience in a shifting market, with strong performance despite softer growth overall.
According to the AACS State of the Industry MidYear Report 2024, sports drinks saw a solid increase of +6.8 per cent in the first half of 2024, contributing to the broader trend of packaged beverages maintaining their momentum.
While the growth rate is more moderate compared to the +12.1 per cent increase in 2023, sports drinks continue to outperform many other subcategories within the P&C channel. This positive performance is part of a broader trend where beverages now represent a significant 28.7 per cent of total channel sales.
Theo Foukkare, CEO of the Australian Association of Convenience Stores (AACS), notes: “Despite the softer growth compared to last year, sports drinks continue to show strong momentum, driven by the ongoing demand for functional beverages that cater to hydration, performance, and wellness needs. This trend reflects the resilience of the category within the broader packaged beverages sector.”
Foukkare also highlights that, “While some beverage subcategories like juice and tea drinks have seen declines, sports drinks have proven to be a standout performer. Their ability to meet the diverse needs of today’s active consumers has allowed them to thrive, even in a challenging market environment.”
Driving category growth
As consumer preferences evolve, product innovation, strategic merchandising, and data-driven insights are shaping the direction of this category, creating both opportunities and challenges for suppliers and retailers alike.
The demand for healthier, functional, and lowsugar options is the primary force driving the sports drinks category forward. Traditional high-sugar, high-calorie drinks are being complemented by products that cater to specific health needs such as improved hydration, performance, and recovery.
This shift in consumer behaviour is reflected in the growth of brands offering sugar-free, natural, and functional products designed for a broad range of consumers, from fitness enthusiasts to those seeking everyday hydration.
Maximus, for example, has adapted to the trend of low-sugar, health-focused products by offering both classic and Zero Sugar variants of their sports drinks. According to Lisa Pearce, Head of Marketing at Maximus, “We offer two of our bestselling flavours in Zero Sugar options.”
Maximus’ marketing also shifts away from elite athleticism, focusing on everyday physical effort with its ‘That’s Gonna Need a Maximus’ campaign, which celebrates the effort of ordinary Aussies.
Similarly, Gatorade, which holds a 27 per cent market share in the P&C space, is addressing the demand for both low-calorie and functional
“We work closely with retailers to optimise product placement, ensuring ample space for core Powerade products and a dedicated zerosugar range to meet evolving consumer preferences.”
- David Forde, General Manager of Convenience & Petroleum – Australia, Coca-Cola Europacific Partners (CCEP)
Words Deb Jackson
hydration options, ensuring it caters to both healthconscious consumers and athletes.
An Asahi Beverages spokesperson notes: “We offer zero-sugar variants for consumers seeking low-calorie hydration without compromising on performance benefits.”
Newer players like Posca Hydrate are also capitalising on these trends, offering a product that is zero sugar, gut-friendly, and scientifically formulated for enhanced hydration.
Ed Stening, Co-founder of Posca, highlights, “We’re committed to zero sugar, gut-health benefits, and science-backed hydration,” and points to the product’s growing success, noting a +15.9 per cent year-on-year growth in the P&C sector.
Powerade, the market leader, continues to dominate with both regular and zero-sugar options, emphasising innovation in its offerings. David Forde, General Manager of Convenience & Petroleum – Australia from Coca-Cola Europacific Partners (CCEP) says: “We are continuously innovating with new flavours, expanding zero-sugar options, and investing in partnerships to drive growth.”
In addition to low-sugar and functional options, the category is also embracing natural ingredients. This is evident in the rise of brands like Cocobella Hydrate, which offers a coconut water-based alternative to traditional sports drinks.
“Cocobella Hydrate contains no artificial ingredients and has more than double the electrolytes of regular sports drinks,” says Lauren Dragicevich, Portfolio Marketing Manager. “Our product provides a refreshing alternative for those seeking a natural hydration option.”
Optimising sales
Retailers in the P&C channel play a crucial role in driving sales of sports drinks. With an emphasis on convenience, impulse purchasing, and high visibility, successful merchandising strategies are key to capturing consumer attention. The use of eye-catching point-of-sale (POS) displays, fridge activations, and sampling campaigns can significantly influence consumer decision-making.
Leading brands are increasingly focused on collaboration with retailers, aligning promotional activities with consumer demands to optimise category growth.
Phil Lovell, Head of Petrol & Convenience at Suntory Beverage & Food Oceania, explains their approach, which is centred around joint business planning to ensure product positioning and enhanced visibility, driving sales through expert insights and informed decisions.
“Together we create initiatives, align on priorities and partner to deliver our mutual objectives to enable long-term, sustainable growth,” he says.
Maximus deploys dynamic consumer-focused point-of-sale displays and promotions, particularly during peak summer periods, to capitalise on the rising popularity of sports drinks.
“We are implementing eye-catching point-ofsale displays and promotional materials to capture consumer attention and drive impulse purchases,” says Pearce.
With consumers increasingly seeking ‘better for you’ options, strategic placement is key to enhancing sales and basket size. Asahi Beverages supports its sports drink portfolio with in-store activations and exclusive first-to-market opportunities, ensuring new products make a significant impact.
“In-store activations play a key role in increasing brand visibility and influencing impulse purchases,” says the Asahi Beverages spokesperson.
This tactic not only drives awareness but also encourages trial, which is crucial for gaining traction in the competitive P&C space. →
Top five INSIGHTS FOR RETAILERS
1. Focus on functional hydration
Offer products that cater to hydration, performance, and wellness needs to meet evolving consumer preferences.
2. Optimise product placement
Use high-visibility POS displays and fridge activations to capture consumer attention and encourage impulse buys.
3. Tap into regional trends
Tailor your sports drinks offering and promotions to local preferences, especially in
high-growth areas like Western Australia and Victoria.
4. Leverage exclusive product launches
Collaborate with suppliers to secure exclusive first-to-market opportunities and differentiate your offering in the competitive sports drinks category.
5. Encourage larger basket sizes
Bundle sports drinks with snacks or other beverages like energy drinks to drive value and increase average basket spend.
Cocobella Hydrate offers an alternative to traditional sports drinks
Meanwhile, Forde from CCEP stresses the importance of optimising product placement, saying: “We work closely with retailers to optimise product placement, ensuring ample space for core Powerade products and a dedicated zero-sugar range to meet evolving consumer preferences.”
Brands like Posca Hydrate are also engaging consumers through innovative strategies, with Stening noting that Posca focuses on “joint promotional campaigns, off-shelf placement and sampling” to connect with retailers and consumers.
Cocobella Hydrate also uses sampling and event partnerships to create brand awareness and drive sales, according to Dragicevich.
“We partner with health and fitness events to provide free samples to attendees, creating a direct connection with our target audience,” she says. “Social media advertising is also key in engaging consumers and driving awareness of our products.”
Successful merchandising strategies in the P&C channel are rooted in collaboration, effective in-store promotions, and strategic product placement – key tactics to enhance consumer engagement and drive sports drink sales.
The future of sports drinks in P&C
The sports drink category in the P&C sector is set to evolve significantly in the coming years, driven by consumer demand for healthier, more functional, and innovative products. Retailers have numerous opportunities to capitalise on these trends to maximise sales and drive category growth.
According to Forde, “Sports drinks are projected to be one of the fastest-growing categories in non-alcoholic ready-to-drink (NARTD) beverages, particularly in zero-sugar variants.”
He also highlights the increasing importance of value for consumers, particularly through bundling strategies.
“We’re committed to zero sugar, gut-health benefits, and science-backed hydration.”
- Ed Stening, CoFounder, Posca Hydrate
“Value has become increasingly important to consumers in Australia. This includes the P&C channel where we have seen bundling food items and sports drinks gain popularity. This strategy is critical to capitalise on,” he says.
As the category continues to evolve, there’s a growing blurring of lines between sports drinks and energy drinks. As Lovell from Suntory Beverage & Food Oceania notes: “Sports drink brands and their associated hydration benefits are becoming more accessible alternatives for everyday athletes.”
This convergence presents an exciting opportunity for retailers to introduce new crossover products that blend hydration and energy benefits, meeting the evolving needs of health-conscious consumers.
Innovation will also play a pivotal role in the future of sports drinks, as the Asahi Beverages spokesperson says: “The line between sports drinks and energy beverages is beginning to blur, creating new crossover opportunities.” This opens the door for retailers to showcase new formats and flavours that attract a broader consumer base, including those seeking enhanced hydration or functional benefits.
This trend towards more sustainable and functional beverages is undeniable, and Stening of Posca Hydrate, predicts that “sports drinks will blur into wellness, with gut health, adaptogens, and better-for-you formulations leading innovation”.
Retailers can maximise this shift by highlighting products with clean ingredients, zero sugar, and sustainable packaging, positioning themselves as leaders in the functional hydration space.
The future of sports drinks in the P&C channel is about meeting consumer demand for value, innovation, and healthier, functional products. Retailers that capitalise on these trends, along with strategic bundling, product differentiation, and sustainability, will be well-placed to maximise category sales in the years to come. ■
Posca Hydrate is one of the newest players to the category Maximus now offers both classic and zero sugar variants
Hot food evolution
How P&C retailers are adapting their hot food offerings to meet changing consumer expectations.
Words Deb Jackson
TRENDS SHAPING THE HOT FOOD CATEGORY
• Health-conscious eating: The growing demand for healthier, plant-based, gluten-free, and low-calorie options is reshaping the offerings at P&C stores.
• International flavours: Consumers are seeking bold, global flavours, with an increasing interest in foods like Korean BBQ, Nashville hot chicken, and Mediterranean wraps.
• Convenience and portability: Grab-and-go meal solutions are essential for P&C retailers. Items like wraps, sliders, and bitesized portions are crucial to meet the needs of busy, on-the-go consumers.
• Technology and automation: Smart kitchen equipment, automated ordering systems, and mobile apps are helping retailers improve food quality, streamline operations, and enhance the customer experience.
THE HOT FOOD category has become an essential revenue driver for petrol and convenience (P&C) retailers across Australia. As consumer demands shift, traditional offerings such as pies and sausage rolls are being complemented with fresh, high-quality, and diverse meal solutions.
Retailers and suppliers are adapting to this transformation by embracing innovation, focusing on healthier options, premium ingredients, and leveraging technology to streamline operations.
According to the 2024 AACS State of the Industry Mid-Year Report, the Foodservice category experienced growth of 4.3 per cent in the first half of the year. While this is a positive trend, it marks a slowdown from the doubledigit increases seen in previous years. Unit sales dropped, reflecting some of the challenges in the market, even as the unmeasured market continues to outperform the measured market. Despite these fluctuations, the hot food sector remains resilient, with Take Home Food outpacing On-the-Go options with a strong 6.2 per cent growth. The shift towards Take Home Food underscores evolving consumer preferences for convenience without compromising on quality.
Healthier and premium options
In response to changing tastes, retailers are expanding their hot food offerings
to meet the growing demand for varied, convenient, and healthier meal solutions. This includes introducing plant-based options, meals featuring premium ingredients, and international flavours to appeal to a wider range of customers, along with innovative collaborations between traditional food brands and other well-known Australian brands.
Theo Foukkare, CEO of AACS, says: “Retailers are realising the importance of a holistic approach to foodservice, focusing on both quality and convenience to meet evolving consumer expectations. The demand for premium ingredients and healthier choices is no longer a trend but a fundamental expectation from customers.”
One of the key challenges, however, lies in maintaining the balance between providing healthier options and ensuring that these meals remain convenient and cost-effective for busy consumers.
Simon Day, Category Manager at Reddy Express, explains that “Hot fast food provides warm, fast, and delicious options that are part of the DNA of the P&C channel. The category thrives over the winter months and in our commuter/road trip locations. It is a key pillar in driving conversion of petrol customers, creating a destination in-store for breakfast, lunch, and dinner.”
This insight reinforces the importance of convenience in the hot food sector, particularly when balancing quality with accessibility.
Anand Surujpal, Chief Marketing and Growth Officer for Patties Food Group, highlights the need for innovation in meeting consumer expectations.
“In the convenience sector, it’s not just about providing food that fits into our customers’ busy lives but also offering experiences that align with consumer trends,” he says.
Surujpal emphasises that the key to success lies in the ability to deliver both quality and convenience.
“Retailers who succeed in the hot food sector are those who are able to combine grab and go convenience, with a product range that’s available (on shelf at the right time) and meets their customer needs, which staff can prepare with ease.”
International fusion flavours and increased customisation
Emerging trends show that consumers are increasingly looking for new flavour profiles and unique meal experiences. International and fusion flavours are making their way into P&C retailers’ hot food menus, giving consumers a wider range of choices that extend beyond the familiar comfort foods.
Rheyanan Hancox, National Account Manager – Foodservice at Baiada, highlights the growing demand for global flavours, saying: “Consumers are looking for high-quality ingredients, unique flavour profiles, and internationally inspired menu items. Think Korean and Nashville-style hot chicken.”
In line with this trend, Surujpal from Patties Food Group underscores how global flavours are becoming a staple in the hot food sector.
“Consumers’ palates are evolving, and they’re looking for more variety. At Patties Food Group, we are developing products that reflect this shift towards global flavours – for example, Butter Chicken or Bolognese, two flavours of Travellers landing in market this Autumn. These types of flavours cater to people who want something exciting and new, but they also want them to be easy to grab and go,” he explains.
STOCK ROTATION AND MERCHANDISING
Keeping hot food cabinets well-stocked and visually appealing is critical for maximising impulse sales.
• Rotate stock frequently to maintain freshness.
• Keep displays looking full and inviting, especially during peak hours.
• Use clear pricing and signage to highlight meal deals and promotions.
“In the convenience sector, it’s not just about providing food that fits into our customers’ busy lives but also offering experiences that align with consumer trends.”
- Anand Surujpal, Chief Marketing and Growth Officer, Patties Food Group
Customisation is another key trend that’s shaping the hot food category. Consumers want more control over their meals, preferring to mix and match items or opt for personalised options. This growing demand for customisation is influencing how retailers structure their food offerings. Instead of a one-size-fits-all approach, many P&C retailers are introducing build-yourown meal options, allowing customers to pick and choose ingredients based on their tastes and dietary needs.
Day from Reddy Express highlights the new interest in products such as Chicken Snacking, Kranskys, and Pastry Pockets, which further reinforces this shift. He says that while the meat pie and sausage roll still lead, there’s been incremental growth and interest from customers in more adventurous options and flavours.
Streamlining operations
As consumer expectations evolve, technology is playing a pivotal role in helping P&C retailers and suppliers meet the demand for higher-quality food offerings. Smart kitchen equipment, advanced inventory management systems, and automated ordering technologies are becoming integral tools for streamlining operations. These innovations help retailers deliver consistent quality, improve efficiency, and reduce waste, all while keeping up with growing consumer demands. →
Baiada offers internationally-inspired menu items
Michael Brick, General Manager at Meris Food Equipment, emphasises how crucial technology is to the evolution of the P&C sector.
“Retailers need to invest in equipment that will help them offer high-quality food with minimal labour requirements,” he explains. “Automated, ventless deep fryers and compact cooking solutions are essential for ensuring that food can be prepared quickly without compromising on quality.”
Self-order kiosks and mobile ordering apps are another area where technology is enhancing the customer experience. These technologies offer customers greater convenience, allowing them to place orders quickly without having to wait in line. In turn, retailers can reduce wait times and manage customer flow more effectively, improving the overall in-store experience.
Additionally, technologies that assist with food tracking, inventory management, and predictive ordering are helping retailers ensure that they are always prepared to meet demand. This helps them avoid stockouts and reduce food waste, which is an increasingly important consideration as sustainability becomes a larger focus in the retail sector.
Strategic partnerships
According to the 2024 AACS State of the Industry Mid-Year Report, the future of the hot food category lies in collaborative efforts between retailers and suppliers. Both parties recognise that a category-wide approach is essential for longterm success.
Retailers have identified coffee and on-the-go food as the most significant growth opportunities, while suppliers are focusing on bundling food, beverages, and snacks to create attractive meal solutions for consumers.
Surujpal from Patties Food Group notes that successful collaboration between suppliers and retailers can help unlock growth.
“The category thrives over the winter months and in our commuter/road trip locations. It is a key pillar in driving conversion of petrol customers, creating a destination in-store for breakfast, lunch, and dinner.”
- Simon Day, Category Manager, Reddy Express
“At Patties Food Group, we have always focused on building strong relationships with our retail partners. By working together, we can offer not only the right products but also merchandising solutions that help drive sales,” he says. “For example, creating promotions and meal combos, like offering a hot food item with a drink or snack, creates value for the customer while increasing average transaction value.”
Baiada’s Hancox also emphasises the importance of strategic collaboration, saying: “For retailers, collaborating with suppliers to create exclusive offerings and promotions is key to staying relevant in an increasingly competitive market.
“Whether it’s a new meal combo, limited-time offers (LTOs), or unique flavour collaborations, this collaboration is crucial for meeting the diverse needs of consumers.”
These strategic partnerships are becoming crucial for P&C retailers who want to stay ahead of the curve in a competitive market. By collaborating with suppliers on product development, exclusive offerings, and promotions, retailers can stay relevant and responsive to consumer demand.
Despite challenges, the hot food category remains an important segment of the P&C retail market. With a focus on quality, innovation, and technology, the category is well-positioned to meet the demands of an ever-evolving consumer base, offering exciting growth potential for both retailers and suppliers alike. ■
THE POWER OF LIMITED-TIME OFFERS (LTOS)
Introducing seasonal and exclusive products can drive customer interest and repeat visits.
• Offer limited-edition flavours that tap into trending tastes.
• Test new concepts through LTOs before making them permanent.
• Use social media and in-store promotions to create excitement.
Meris’ Flexeserve display in action
Bundling hot food creates value for the customer
STYLE MEETS COMFORT
MAKE A STATEMENT
Milking it
Flavoured milk thrives in P&C, driven by impulse buys, functional trends, and innovative product launches.
Words Deb Jackson
FLAVOURED MILK CONTINUES to be a powerhouse category within the petrol and convenience (P&C) sector, making up a significant portion of impulse beverage purchases. While traditional flavours like chocolate, strawberry and coffee remain top choices, new trends like highprotein, low-sugar, and plant-based alternatives are reshaping the market. Understanding these shifts and adapting accordingly is key to maximising opportunities in flavoured milk sales.
Consumer expectations are shifting, with a growing preference for products that deliver both taste and functional benefits. As an Ampol spokesperson explained, “Consumers look for value for money within the flavoured milk category, which tends to differ depending on the locality of the brand and consumer.
“High protein and no added sugar flavoured milks continue to perform well, given their functional benefits, while limited-time offerings have been embraced when available.”
Despite the pressures of rising living costs, flavoured milk remains a preferred beverage choice for many.
Daryl Barry, Senior Category Manager for Beverages at Bega Group, noted, “It has been a rollercoaster ride for flavoured milk in the P&C channel over the past year, with cost-of-living pressures severely impacting mobility and footfall into the P&C channel and shopper demand.”
However, for loyal shoppers, flavoured milk continues to perform strongly. “Those that remain loyal to the P&C channel are visiting more, browsing more, and spending more on each visit as they shop for better value and healthier alternatives,” Barry said.
What’s shaping the category
As consumer demands evolve, several key trends are influencing flavoured milk in the P&C sector.
One significant shift is the increasing emphasis on health-conscious and functional beverages. This trend is in line with changing lifestyles, where consumers not only seek beverages that taste good but also offer tangible health benefits.
As Barry explains: “Protein has exploded in the past 12 months in flavoured milk. The increasing importance of protein and eating well in popular culture is driving this segment as more competitors are expected to enter the market.”
This shift towards functional health is also closely linked to the rising demand for plant-based options.
Alexa Stathakis, Business Development Manager at Tea Industries, pointed out, “As more people embrace plant-based diets, it’s essential for retailers to offer non-dairy alternatives to meet consumer preferences.”
This insight mirrors the broader trend within the sector as younger, more diverse consumers increasingly seek out these plant-based choices. Stathakis also noted
that plant-based flavoured milk is now expected to capture a larger share of the market as consumers focus on both taste and sustainability.
Demographic shifts are also playing a significant role. With younger generations like Gen Z and Millennials at the forefront, flavoured milk is increasingly being driven by a desire for more personalised, health-focused options. These consumers, who value functional ingredients, are more likely to opt for high-protein or low-sugar options.
As Barry highlights: “The younger demographic… seeks added benefits, not just free-from.”
Additionally, as consumers become more sustainability-conscious, flavoured milk brands are expected to innovate around eco-friendly packaging and ethical sourcing.
As Stathakis says, “Consumers are now more aware of sustainability. They expect the brands they buy from to be socially responsible, and this is filtering into their purchasing decisions.”
The move towards more sustainable production processes and packaging is no longer optional but an essential part of the buying experience.
A healthy approach
High-protein offerings have become one of the standout features in the flavoured milk category. As Barry says: “Protein is growing exponentially... As younger consumers seek functional health and better-for-you alternatives, protein-rich beverages are becoming a popular choice.”
This is evidenced by products like Dare’s 45g Protein 750ml, which has been gaining traction in the P&C channel, according to Barry.
Consumers are also increasingly aware of the impact of sugar on their health. The demand for no-added-sugar (NAS) flavoured milks is surging, and this is evident from the performance of brands offering reduced-sugar variants.
“Those that remain loyal to the P&C channel are visiting more, browsing more, and spending more on each visit as they shop for better value and healthier alternatives.”
- Daryl Barry, Senior Category Manager for Beverages, Bega Group
According to Jodi Lesch, Senior Category Development Manager at Lactalis Australia, “High Protein offers are delivering $8m of growth to the category, and No Added Sugar Iced Coffee is also performing well, contributing $2.8m.”
This trend reflects a broader movement towards healthier, more mindful consumption.
This demand for reduced sugar is complemented by a noticeable rise in lactose-free flavoured milks, with growth in this segment outpacing even plantbased alternatives.
Lesch continued: “Lactose Free is over double the size of plant-based alternatives in P&C… Lactose Free is the fastest-growing segment within the White Milk category in the grocery channel and gaining steady traction in P&C.”
Key drivers of sales
Packaging size is becoming more important as younger generations prefer smaller pack sizes. Barry notes that this is already evident in the energy category, now the largest in convenience, as consumers seek “high octane energy hits from their functional beverages in small doses”.
Recent inflation has made 500ml–750ml sizes less affordable. As Barry says, “smaller packs in the right format enable P&C shoppers to have one for now and one for later”. →
High-protein offers are growing in popularity
“High Protein offers are delivering $8m of growth to the category, and No Added Sugar Iced Coffee is also performing well, contributing $2.8m.”
- Jodi Lesch, Senior Category Development Manager, Lactalis Australia
Stathakis also emphasises the importance of packaging in shaping consumer perceptions.
“For flavoured milk to succeed in the P&C channel, the packaging must be convenient, functional, and appeal to the health-conscious consumer,” she said. Stathakis also highlighted that this format aligns well with current consumer trends toward functional, ready-to-consume beverages.
Effective placement of flavoured milk is just as important as packaging. Lesch pointed out, “Strategic placement in high-traffic areas (such as near checkouts or in the health section of the P&C store) significantly boosts sales.”
Barry explains that research shows that 86 per cent of beverage purchases are made from the main fridge, and 40 per cent of milk beverage sales in P&C occur between 5am – 10am. This underscores the importance of positioning popular products in visible, easily accessible locations during peak hours.
Innovation and NPD
The flavoured milk category is experiencing rapid innovation, with new products being launched to cater to evolving consumer demands. Highprotein options like the Dare 45g Protein 750ml and collaborations such as Dairy Farmers/Mars and Maltesers are capturing consumer attention. As Lesch says, “We predict that the total category will grow around five per cent in value for the next 12 months... Protein is a key driver of growth.”
In this landscape of innovation, Stathakis believes that functional ingredients will play an even larger role in the future.
“We’re seeing more flavoured milk products enriched with functional ingredients such as adaptogens and botanicals, catering to the growing trend of wellness,” she explained.
This aligns with the broader push toward health-oriented beverages that not only provide nourishment but also promote well-being.
Retailer recommendations
For retailers looking to maximise flavoured milk sales in the P&C sector, a value-driven approach is key.
As Barry succinctly puts it, “The right range, with the right space at the right time with full availability is the key to retail success.” Ensuring popular products have adequate shelf space during peak hours will drive sales.
Retailers should also embrace promotional strategies, which can significantly boost sales and encourage repeat purchases.
“Promotions play a crucial role in convenience, attracting customers, boosting sales, and managing inventory by offering incentives like discounts, multibuys, loyalty programs, and special offers,” he said.
Flavoured milk continues to be a strong performer in the P&C sector, driven by impulse purchases and evolving consumer preferences. The rise of protein, plant-based, and low-sugar options, combined with innovative packaging and strategic placement, will shape the future of the category. As consumers continue to prioritise health, sustainability, and convenience, retailers that stay ahead of these trends and adapt quickly will continue to thrive in this competitive market. ■
FIVE TIPS FOR RETAILERS:
1. Leverage Impulse Buys: Stock high-traffic areas and use eye-level placements to drive spontaneous purchases.
2. Embrace Health Trends: Offer high-protein, low-sugar, and lactose-free options to cater to health-conscious consumers.
3. Optimise Promotions: Run targeted deals like combo offers and limited-time promotions to increase footfall and sales.
4. Adapt Packaging Size: Provide smaller, single-serve packs for on-the-go customers while also offering larger sizes for bulk buyers.
5. Track Consumer Trends: Stay ahead of emerging flavours and functional beverages, such as plant-based or fortified options.
Outback outposts
Regional P&C operators in Australia are navigating a complex and challenging environment, but their role remains essential to the communities they serve.
AUSTRALIA’S REGIONAL PETROL and convenience (P&C) retailers serve a unique and vital role in the communities they operate in. From supporting remote workers and Indigenous communities to catering to travellers and local residents, these businesses form the backbone of many rural economies.
However, operating in these areas comes with significant challenges, from supply chain logistics to staffing shortages. Yet, through technological advancements, community engagement, and adaptive business strategies, regional P&C retailers are finding ways to thrive.
Regional P&C’s essential role
Unlike their metropolitan counterparts, regional P&C stores serve as more than just fuel stations or convenience shops. They often act as community hubs, providing essential goods, food, and services to locals and travellers alike.
Karl Wilson, Senior Executive Retail Operations at APCO, highlights the deeply embedded nature of regional convenience stores.
“Regional stores are essential hubs for the communities, run by family businesses, generally husband and wife teams or family members working in the business embedded in community. They sponsor within their local community through local events, sporting clubs, as well as local charities.
“Most of their customers come from a 3km radius and frequent their stores up to five times per week whether this be through fuel purchase, grocery or cafe.”
Outback Stores, which was established to support Indigenous communities, maintaining food security and promoting healthy eating are core priorities.
Michael Borg, CEO of Outback Stores, explained that any store profits are retained by local store owners and are utilised by those owners for the benefit of the community.
“The stores we service are either considered ‘managed’ or ‘supported’. Managed stores are generally commercially self-sufficient and generate a profit. Supported stores require financial support on an ongoing basis.
“For non-profitable stores, Outback Stores supports the store with financial underpinning to ensure that food security is maintained.”
Meanwhile, in the Energy and Resources sector, Sodexo operates a unique convenience and tavern offering for Fly-In/Fly-Out (FIFO) workers.
Daniel Zarew, Head of Retail at Sodexo Australia, said that with necessities provided at ‘no cost’, on-site retail and tavern service offerings are often the only areas where FIFO workers can spend their money.
“Our value proposition caters to the ‘little things’ that make their swing a little more comfortable – often snacks, convenience food items, and functional products such as cold beverages.”
Overcoming regional challenges
Despite their essential role, regional P&C operators face significant operational hurdles. One of the most pressing challenges is supply chain reliability, especially in remote locations.
Words Thomas Oakley-Newell
Above: Sodexo’s first remote autonomous store
“The communities in which Outback Stores operates are some of the most remote in Australia, with the closest regional centres sometimes hundreds of kilometres away,” says Borg.
“It is not uncommon for communities to be inaccessible by road for weeks or even months during wet season. Stock often has to be flown in by light plane or helicopter. Despite this, the range and quality of fresh fruit, vegetables and other healthy staples remains at a consistently high standard all year round.”
Mark Smith, Chief Operating Officer for OTR Group, echoes similar concerns: “Depending on how remote the location is, weather can be a major challenge, not just to the supply chains if roads are washed out, but we’ve had sites damaged through recent floods, high winds and bushfires.”
“Whenever there’s a major weather incident, we need to work with our team members and local services to keep things running. We know that locals rely on us for fuel, food, water and emergency items, and we’ve got to be able to deliver these essential goods until other retailers can get up and running again.”
In response to these difficulties, retailers have adopted proactive stock management strategies, with Borg explaining that maintaining appropriate stock levels as critical in order to ensure food security is not compromised for any of the communities it works with.
“Outback Stores manages a broad network of supply and suppliers across some of the most remote areas in Australia, we work with our suppliers and freight providers to ensure a consistent supply, and availability of products.
“Each year Outback Stores prepares for the wet season by ordering extra stock for certain communities, to allow for the months that they will be cut off from main supply roads.”
For Sodexo, technology plays a crucial role in managing supply chains, with Zarew explaining that Sodexo has a highly valued and extensive network of suppliers and distributors who support its operations.
“Our supply chain doesn’t only restock our retail offering but is the lifeblood to the remote sites we service. Weekly deliveries are made via a cross-dock freight provider out of relevant state capital city depots and then make the long haul up to site.”
The evolving customer landscape
Understanding the differences in customer behaviour between regional and metropolitan areas is critical for P&C operators.
“Local customers visit us more often, so we’re able to build relationships with them when they shop with us regularly,” says Smith. “Travellers tend to purchase fuel, coffee, food to go, and snacks for their road trips.”
“Regional stores are essential hubs for the communities, run by family businesses, generally husband and wife teams or family members working in the business embedded in community.”
- Karl Wilson, Senior Executive Retail Operations at APCO
APCO’s Wilson notes that regional stores tend to have a larger footprint and cater to more sit-down dining experiences.
“We’re more of a central hub in regional areas with a bigger footprint, e.g. larger cafe and supermarket with greater parking spaces, and people are more inclined to stay longer and shop these stores.
Wilson explained that customers passing through generally stick to what they know, such as a ham and cheese sandwich or fried food but has noted a larger portion also take up healthier choices.
For Outback Stores, its customer base has very distinct purchasing preferences compared to metro areas.
“Visitors passing through remote communities (such as grey nomads) will typically stock up on pantry items and fresh fruit and vegetables to last them a few days.
“Remote community residents typically visit the store every day and only purchase what they need for that meal. This is due to a variety of reasons ranging from limited access to refrigeration, to lack of cooking utensils and cultural obligations.
“Frozen kangaroo tails are a big seller in most of the 58 stores we service. Kangaroo tail cooked in foil on an open fire is considered a favourite family meal in many remote Aboriginal communities,” said Borg.
Seasonal and environmental factors
Seasonal variations impact regional P&C businesses in ways that metro stores rarely experience. Tourism-driven regions see spikes in demand, while extreme weather can make operations nearly impossible. →
“In coastal areas, the season has an uplift in summer periods, and our seasonal offering changes such as larger salads, ready-to-eat, healthy choices being offered and purchased,” Wilson explains. “In winter periods, we have a larger selection of heavier comfort food such as burgers, pizzas and our traditional fried offering.”
For Smith, there are obvious seasonal trends that happen each year, such as more cold drinks sold in summer than winter as well as inclement weather that can impact a region with bushfires or floods.
“Some of our regional areas are popular with tourists so we find school holidays, Easter and Christmas make it even busier for us, so our supply teams do a lot of planning to ensure we have the right amount of stock on hand.”
For Sodexo’s remote operations, planning is key, explains Zarew.
“Sodexo has to not only act to service demand in the moment, but use resident purchasing habits and data to forecast and ‘stock up’ on products ahead of seasonal changes to ensure an uninterrupted service to our residents.”
Technology and innovation
Advancements in technology are helping regional P&C operators improve efficiency and customer experience. Borg explains that they utilise a fully integrated Point-of-Sale (POS) system across all stores combined with EFTPOS terminals ensuring smooth payment transactions and that self-checkout systems are not required due to the remoteness of its store locations.
Sodexo on the other hand, has taken an industryleading approach with its implementation of remote autonomous stores.
“In February 2025, we deployed our first, and what is also an Australian first, remote autonomous store,” Zarew says. “Using innovative AI software to track purchases, this offering removes the requirement of manned and self-serve POS. As a pilot, we’re constantly reviewing performance to see how it can be implemented in our other locations.
APCO is experimenting with self-checkouts and mobile app integration.
“Currently, we have our Mobile App for fuel, grocery and cafe purchases. Self-checkout is currently being experimented with and hopefully being implemented in a number of our sites in the near future,” Wilson shares.
Opportunities for growth
Despite the challenges, the regional P&C industry presents significant opportunities for growth.
“The biggest opportunity for growth is normalising retail and ensuring regional and remote communities have access to the same level of service we expect in metro areas,” Zarew states. “To capitalise on this opportunity, Sodexo is focusing on local business, including Indigenous, to give back to these communities.”
Much the same as its metro counterparts, Wilson sees increasing demand for fresh and fast food offerings.
“Customers continue to look for a fresh product and a fast product which is prepared to order and easily accessible,” he says.
For Smith, community engagement is key, and as people move out of the city and regional areas grow, they have to ensure its sites and infrastructure meet their needs.
“It’s imperative to be a part of your local community, not just as a fuel provider or retail outlet, but as an engaged partner who understands what the community wants.” ■
“It is not uncommon for communities to be inaccessible by road for weeks or even months during wet season. Stock often has to be flown in by light plane or helicopter.”
- Michael Borg, CEO, Outback Stores
Above: Warmun Roadhouse in the Kimberley, WA
Below: Shell Reddy Express Anglesea
Envirotank: Engineered for strength, safety, and longevity
This issue’s C&I Choice is an innovative stalwart of the petrol industry. Envirotank has been providing safe, cost-effective underground containment of petroleum, chemical, water and related products for more than 35 years in Australia and New Zealand.
Envirotank’s internal mould cured surface ensures superior corrosion resistance by preventing oxidation-related pitting during the curing process. This smooth internal surface enhances durability against modern fuel types, including Ethanol blends and low-sulphur diesel.
Additionally, the seamless finish prevents dirt, debris, and moisture build-up, reducing the risk of bacterial growth. Any moisture or debris naturally settles at the lowest point of the tank, making it easy to detect and remove through routine maintenance.
Envirotank’s proprietary manufacturing process includes a licensed resin and glass fibre system, covering the entire tank structure, including inner and outer walls, structural ribs, manways, and containment sumps. Each tank is delivered with a fully operational 360° hydrostatic monitoring system that continuously monitors all inner and outer surfaces, ensuring no hidden faults.
With over 35 years of experience, Envirotank has supplied more than 10,000 tanks with 25,000 compartments across Australia, New Zealand, and the Pacific Rim. These tanks have withstood harsh conditions, including acid sulphate soils, earthquakes, and groundwater exposure.
For more information, contact Envirotank at 1800 818 354 or visit www.envirotank.com.au
Power your everyday with Famous Nutrition
choice
Famous Nutrition Protein Bars are scientifically formulated to power your everyday – whether you’re smashing a gym session, recovering post-workout, or just need a high-protein snack to keep you going. Trusted by Aussie ambassadors like Beau Ryan and John Pearce, these bars are a must-have for retailers looking to capitalise on the growing demand for sports nutrition.
Key features and benefits:
• 20g of high-quality protein to support muscle growth and recovery
• 1.5g Creatine Monohydrate per bar for strength, performance & faster recovery
• Low sugar (2.6g per bar) to meet growing demand for guilt-free snacks
• High fibre (11.2g) to support digestive health and satiety
• Made in Australia using premium ingredients
• Scientifically formulated with no unnecessary fillers
• Convenient 60g bar size – ideal for on-the-go
• Gluten-free to suit a wide range of dietary needs
Available in three indulgent flavours – Cookies & Cream, White Choc Raspberry, and Salted Caramel – they deliver standout shelf appeal and consumer love.
A game-changer for impulse gifting
Say hello to Yummy Cards – a bold new product turning heads in the convenience and impulse channel. Designed for hightraffic retail environments, Yummy Cards blend two powerful gifting categories into one: premium hand-decorated chocolate and a greeting card. It’s a unique, ready-to-go gift that’s as thoughtful as it is delicious.
Each card features a shaped window revealing a stunning chocolate block inside, decorated with their signature toppings from the Chocolate Generations range. From birthdays and thank-yous to get well soon and love notes, there’s a card for every moment – making it the perfect pick-up for lastminute shoppers or impulse buyers.
Created by Yours Truly, a family-run, gluten-free confectionery brand based in Adelaide, Yummy Cards are designed to stand out on shelf and deliver real value to retailers. With eye-catching seasonal and everyday ranges, plus their new floor and counter display units, they’re ready to plug straight into the impulse zone and drive high-margin sales.
Whether you’re a petrol station, convenience outlet, or gift retailer looking for something new – Yummy Cards offer a fresh opportunity to surprise your customers and increase basket size. For more information contact Tony Tantis at tony@yourstruly.com.au
Refresh the everyday with Mentos Watermelon!
Introducing a refreshing twist from Mentos – the exciting launch of the Limited-Edition Mentos Watermelon. The signature crunchy outer shell gives way to a chewy centre, bursting with delicious watermelon flavour. It’s the perfect way to refresh your taste buds and shake up your snack routine with a burst of flavour in every chew.
Watermelon flavour is becoming increasingly popular among Australian consumers, especially with Gen Z and Millennials
who love bold, unique tastes. This new fruity sensation is quickly becoming a favourite for those seeking something different and refreshing.
Don’t miss your chance to try this limited-edition roll before it’s gone! With its unique combination of textures and refreshing watermelon flavour, Mentos Watermelon promises to bring a burst of joy to any moment.
Say yes to watermelon! Say yes to fresh! Say yes to mentos!
Vodafone has doubled its network coverage
Vodafone’s network coverage has expanded nationwide. They’ve more than doubled their network coverage, from around 400,000 to 1,000,000 square kilometres. This means customers can experience enhanced coverage in regional areas and as they travel, they can do more of what they love in more places.
Vodafone prepaid products are designed with customer convenience in mind, offering reliable recharge options and the freedom to choose plans that best suit your needs.
Partnering with Vodafone is both straightforward and rewarding. We are dedicated to building mutually beneficial partnerships grounded in trust, transparency, and support. Our product offerings are simple, affordable, and designed to resonate with your customers.
With Vodafone, you can enjoy competitive margins and current trailing commissions on Prepaid SIMs which will become a key revenue driver in your product lineup.
Our commitment to becoming Australia’s leading telecommunications provider is unwavering, and we believe that with your support, we can achieve this goal.
For more details, reach out to us at sales@tpgtelecom.com.au
Bundaberg’s new low sugar range
The brewers of Australia’s favourite Ginger Beer, Bundaberg Brewed Drinks, has released its ‘Refreshingly Light’ range giving soft drink lovers a new way to treat themselves.
The new low sugar range offers three distinctive flavours including Raspberry & Pomegranate, a taste that is as refined as it is refreshing; Lemon & Watermelon, a bold take on classic lemonade; Apple & Lychee, a sip of summer at any time of the year.
All flavours are crafted using real ingredients and are brewed over three days, ensuring maximum flavour with no artificial sweeteners, flavours or colours. The range is full of flavour while being light on sugar, containing less than 3g per serve and only 20 calories per can. Available in a convenient and visually appealing 250ml slimline can, Refreshingly Light is the ultimate guilt-free treat.
Bundaberg Brewed Drinks is an Australian family-owned company known for its premium drinks, including Ginger Beer and now the new Refreshingly Light low sugar range. For four generations, they’ve kept tradition at heart guided by the rule, “If it’s worth brewing; it’s worth brewing well”.
By carefully craft brewing their products for as long as it takes to achieve the perfect taste, Bundaberg captures the refreshing taste of real ingredients inside every Brew. Their new low sugar range – Refreshingly Light – is no different. It’s a delicious treat that is light on sugar and full on flavour.
For more information, contact The Distributors through your local warehouse or nationally at 1800 989 022 or info@thedistributors.com.au
Allen’s
reveals
new flavour of its orange Snakes Alive snake
Allen’s has replaced the apricot-flavoured orange snake in its Snakes Alive range with a new passionfruit flavour.
The move comes after it was revealed as Australians’ least favourite snake, with 84 per cent of Australians not even aware that the snake’s flavour was apricot.
Melanie Chen, Head of Marketing Confectionery at Nestlé, said the change was guided by consumer feedback.
“We know Aussies are passionate about great tasting lollies, so we’re keen to bring them the most delicious bag of snakes! We went on a mission to find the ultimate flavour for the orange snake and listened to lolly lovers who crowned passionfruit as their preferred flavour when tested against other orange snake flavours.
Nestlé even taste-tested the new flavour in the town of Orange, New South Wales.
“We’re sssuper excited to launch our new passionfruit flavoured orange snake. We went to the town of Orange (where else?!) to gain their lolly lovers’ tick of approval on the new flavour and hope the rest of Australia enjoys it as much as they did.”
The new passionfruit snake joins the existing flavours of strawberry, blackberry, lemon, and pineapple, and will be start rolling out as part of the Allen’s Snakes Alive bag from mid-April.
Ferrero’s new frozen bakery delights
The perfect grab-and-go offer, Nutella® Croissant and Nutella® Muffin are now available for convenience outlets.
“We’re confident our new Ferrero Frozen Bakery range will meet the growing demand for high-quality bakery items among on-the-go consumers.”
– Kara Jones, Ferrero Food Service
FERRERO’S DELICIOUS NEW treats combine classic bakery favourites with the iconic chocolate-hazelnut Nutella taste to create a new taste experience for consumers on the go.
The new Nutella Bakery Range is made using delicious, light pastry filled with real Nutella. Each pastry is baked with care and then frozen to preserve freshness until it reaches the designated venue or store. The products can be defrosted and baked fresh each day, making sure delicious Nutella Croissants and Muffins are always on hand for café displays.
The Nutella Croissant is a perfect blend of flaky, buttery pastry filled with rich, creamy Nutella. Ideal for breakfast on the go or a sweet snack, this croissant promises to bring a touch of indulgence to any moment of the day. To guarantee the best Nutella taste experience, the Nutella Croissant is frozen at -18°C to preserve it until it reaches the designated bakery or store. Ready to eat after baking, this format means customers can enjoy freshly baked Nutella Croissants each day.
The Nutella Muffin is crafted with sourdough and yogurt for a delicious taste and soft texture, baked with care then filled with a creamy centre of Nutella to spread the iconic chocolate
hazelnut taste in every bite. Once baked, each Nutella Muffin is frozen at -18°C to preserve it until it reaches its retail venue and can be ready to eat after two hours at room temperature.
“Our new Nutella Croissant and Nutella Muffin products showcase the versatility of Nutella, giving fans of the world’s favourite chocolate-hazelnut spread a new way to enjoy its iconic taste and offering Food Service venues delicious new way menu items that can be served up fresh each day,” said Kara Jones from Ferrero Food Service.
“We want to continue giving our partners exciting new products that capture their customers attention and we’re confident our new Ferrero Frozen Bakery range will meet the growing demand for high-quality bakery items among on-the-go consumers.”
The Nutella Croissant is delivered to stores frozen in a carton of 48 units, while the Nutella Muffin comes frozen in a carton of 24 units, with two trays of 12 units per carton.
The Nutella Croissant and Nutella Muffin are available now from Campbells, PFD and The Distributors (if they have frozen capability).
For more information and stockist details, please visit - www.ferrerofoodservice.com/au.
Harvest Snaps launches new range of veggie crisps
Harvest Snaps has announced the launch of Scoopers, a new range of veggie crisps designed for dipping and snacking.
Scoopers are made with real beans, are gluten-free, and contain less than 100 calories per serving. They will be available in four flavours: Jalapeño Cheddar, Loaded Taco, Sour Cream & Chives, and Supreme Cheese, the latter exclusive to 7-Eleven.
Alice Collins, Senior Brand Manager at Harvest Snaps, described Scoopers as “more than just a snack” and a “gamechanger for anyone who is seeking to balance healthy eating without compromising on flavour.”
The product will be supported by a marketing campaign, “Don’t Dip, Scoop,” featuring influencer collaborations, PR activations, and sampling initiatives. Promotional activities will include influencer-hosted Paint and Sip events, a curated Spotify playlist, and dip recipes tailored to each flavour.
Harvest Snaps will also engage in extensive sampling, targeting professionals through its Office Sampling Program and reaching sports fans via its partnership with the Melbourne Football Club. Scoopers will be sampled at events such as Family Days, training sessions, and selected MCG match days.
Harvest Snaps Scoopers will be available from 7-Eleven, Coles, and independent retailers at an RRP of $5.00.
Introducing Fast Twitch Energy Drink
From the makers of Gatorade comes Fast Twitch Energy Drink. Developed with over 100mg of caffeine, zero sugar, and electrolytes to help you physically start fast and focus the mind to have your workout ready*.
Each 350ml bottle of Fast Twitch is uniquely noncarbonated, with natural flavours in a re-sealable, easy to grip bottle, tailor-made for the on the go, pre-workout occasion.
Stephan Anderson, GM Beverages at PepsiCo Australia, said they’ve seen a growing need for functional energy from consumers, and believe they have an effective solution that delivers to the energy needs of the modern athlete.
“Fast Twitch has been a product and brand we’ve been excited to bring to the Australian functional energy category for a few years now, working to develop the perfect energy solution for that pre workout occasion, in a unique way that only Gatorade, with our 60 years of science can do.”
Find Fast Twitch in the energy door, available nationwide in three flavours – Cool Blue, Grape and Strawberry Lemonade.
For more information, speak to your Asahi Territory Manager who can assist with any ordering.
*More than 100mg of caffeine helps improve concentration to be workout ready. Consume as part of a healthy & varied diet.
Uncle Tobys and Milo join forces for the ultimate brekkie
Breakfast just got even better with the highly anticipated launch of Uncle Tobys Milo quick sachet oats.
This legendary pairing combines the choc-malt taste of Milo with the wholesome goodness of Uncle Tobys quick sachets, sending breakfast lovers into a frenzy. Aussies have enjoyed Milo for generations, and now they can start their day with a delicious new way to enjoy its iconic flavour.
Blending creamy porridge with the rich taste of Milo, these quick sachets also feature crunchy Milo cereal pieces – solving any morning debates over the perfect brekkie.
Uncle Tobys oats marketing manager Kimberley Finsten says, “Aussies are passionate about personalising their oats and have been choosing Milo as a flavour that ‘pimps their porridge’ for years. So, we’ve brought together the great taste of Milo with Uncle Tobys oats in a quick sachet format to create a delicious brekkie solution we know the whole family will love.”
With a 4-health star rating and a good source of fibre, Uncle Tobys Milo quick sachets are made with 100 per cent Aussie-grown oats, specially cut and rolled for a creamy porridge with the taste of Milo – ready in just 90 seconds.
Now available at select independent supermarkets, Coles, and Woolworths for RRP $6.30.
Fire on all cylinders with new Dare Charged
Turns out it's easier to catch lightning in a can with the new Dare Charged. Australia’s #1 iced coffee brand1 is delivering ultimate strength with minimum volume.
Each can of Dare Charged contains 200 milligrams of caffeine (equivalent to 2.5 cups of coffee)2 packed into a 240 mL can to fire on all cylinders. Charged with great taste, 94 per cent of Australians said they would try Dare Charged3
This big caffeine kick is naturally powered from 100 per cent Arabica coffee and available in three delicious flavours; Strong Latte, Mocha Latte and Salted Caramel Latte.
Dare Charged is available nationally from 7 April 2025. Call 1800 000 570 or visit myBega portal to place your order today.
1 Circana, AU Unweighted Grocery and AU Convenience Scan, Volumes (000s) share of Total Iced Coffee, MAT 26/01/2025.
2 240 mL of this product has 2.5 times the caffeine that’s in a 250 mL cup of instant coffee, which contains 80 mg of caffeine.
3 Sensory Solutions, Dare Charged research, October 2024, N = 101
Fanta Lemon launches Down Under
Coca-Cola has added a new delicious flavour to the Fanta range in Australia: Fanta Lemon – a lip-smacking twist on the bold, zesty flavour fans love.
Available in both regular and Zero Sugar options, Fanta Lemon offers a perfectly balanced citrus flavour that is both vibrant and refreshing, made with a zesty lemon flavour to deliver a delicious taste.
Fanta has been made and sold in Australia for 70 years, with Fanta Lemon being the newest addition to the current Fanta range, which includes orange, pineapple, grape and raspberry.
This highly anticipated new lemon flavour is expected to be a fan favourite within the carbonated soft drinks category, as Lemon
is the second most popular flavour in the Petrol & Convenience (P&C) channel* in Australia, behind lemonade.
Fanta Lemon and Fanta Lemon Zero Sugar are now available at petrol stations and convenience stores across Australia in various pack formats: 600ml bottles and other pack formats, offering options for every occasion.
Don’t miss out on this delicious new flavour – grab a Fanta Lemon today and enjoy the refreshing taste! Contact your local Coca-Cola Europacific Partners (CCEP) sales representative or order by phoning 13COKE or email mycca@ccep.com
*Source: Circana C&P Scan, MAT to 09.03.25
Your questions about digital signage in convenience - answered!
In-store digital signage has become a game-changer for modern convenience retailers, offering dynamic and engaging ways to connect with customers.
Is digital signage really worth the investment?
• ROI: Digital signage is dynamic, helping to drive engagement which ultimately increases sales and reducing costs associated with printing static materials.
• Versatility: Update promotions, share product information, and showcase new arrivals instantly to ensure your messaging is always relevant.
Is digital signage complicated to set up and manage?
• Modern digital signage solutions are designed for ease of use. With the right partner, installation and ongoing maintenance is easy.
• Choose a cloud-based CMS platform that allows you to schedule, update, and manage content remotely.
How do I know digital signage will work for my store?
• Digital signage is highly adaptable and works well for stores of all sizes. Smaller retailers can highlight best sellers and promote time sensitive offers.
• Larger chains, can help maintain brand consistency across many locations, allowing for localised content specific to that region.
Will digital signage impact my customer’s experience?
• Digital signage is not just to enhance your store’s aesthetics.
It transforms how customers interact with your brand. Present relevant information quickly to engage customers with details and promotions.
What should I look for in a digital signage solution?
• Scalability: Choose a solution that can grow with your business and its adapting needs.
• Reliability: Select high-quality hardware and responsive customer support to empower your business’ growth.
• Analytics: Insights are powerful! Measure engagement and optimise performance.
Ready to explore options? Fujivision’s digital signage solutions, powered by Fujifilm, make it easy to implement and scale impactful signage. Find out more at www.fujivision.com.au.
Bulla and Hershey’s unite for the ultimate summer treat
Two iconic brands, Bulla and Hershey’s, have joined forces to bring you the ultimate indulgence with two brand-new 1-litre ice cream tub flavours, now available nationwide.
Minimise waste with The Handmade Food Co
In the competitive world of convenience retailing, minimising product waste is crucial for profitability and sustainability. With the right strategies, leaders can optimise turnover, enhance customer satisfaction, and improve efficiency. Below are the top strategies to proactively manage product choices and increase your bottom line.
Use ‘first-in first-out’ principles
Ensure older products sell first by moving them to the front during restocking. Regularly check expiration dates and organise products accordingly to prevent items from going unnoticed and expiring.
Position products strategically
Position high-demand items at eye level and in easily accessible locations. Use signage to draw attention to specific products, encouraging customers to make purchases and minimising the chances of products being overlooked.
Know your numbers
Cabinet spoilage rates typically range between seven and 40 per cent. Best practice falls between seven and ten per cent. Lower rates lead to empty cabinets that deter consumer purchases. Higher rates lead to unsold products, spoilage, and lower profits.
Introducing Hershey’s Cookies ‘N’ Crème. Produced by Bulla, this luxurious tub offers a creamy escape with its velvety frozen white chocolate base, swirled with rich chocolatey cookie chunks. Inspired by America’s favourite Hershey’s Cookies ‘N’ Creme Candy Bars, this irresistible mix of crunchy and creamy is perfect for dessert lovers everywhere.
For a refreshing twist, try Hershey’s Chocolate Mint Ripple. This flavour delivers a cool mint experience packed with luscious chocolate sauce. The smooth mint ice cream blended with rich chocolate ripples makes for a perfect summer indulgence – ideal after dinner or on a warm day.
Whether you’re hosting a movie night, celebrating a milestone, or simply treating yourself, Bulla and Hershey’s have you covered.
Find Hershey’s Cookies ‘N’ Creme 1L Tub at Coles, Woolworths, and independent supermarkets, while Hershey’s Chocolate Mint Ripple 1L Tub is exclusive to independent supermarkets.
Consider ‘frozen-to-chilled’ alternatives
Sandwiches are a popular grab-and-go choice but don’t stay fresh for long. Frozen-to-chilled sandwiches are a versatile alternative including wraps, toasties, turkish, and ciabatta breads. Frozen-to-chilled sandwiches are stored frozen, thawed as needed, and ensure a fresh, consistent supply with minimal waste. Toasted products can be warmed in many ways – from sandwich presses to pie warmers and hot holds.
Pizza Lovers
Croque Toastie
Bacon & Egg Roll
Triple Sandwich
Peri Peri Chicken Tender Wrap
Triple Wrap
Red Rock Deli’s Spicy Chilli Sriracha chips
Aussies love sriracha, but there just aren’t enough srirachaflavoured snacks to satisfy the craving. Now, thanks to Red Rock Deli, that’s about to change.
Introducing Spicy Chilli Sriracha, the hottest release of the year. These bold and flavour-packed chips perfectly balance heat, spice, and crunch for the ultimate snacking experience.
Red Rock Deli uses the finest Australian potatoes, roughly cut and slow-cooked for an irresistible crunch, then seasoned with the fiery kick of sriracha. This bold flavour delivers heat with a tangysweet complexity, rounded out by hints of garlic and paprika.
Stephanie Feher from Lucky Dragon Supper Club raves, “The Spicy Chilli Sriracha flavour is a game-changer for snack lovers. The vibrant blend of spice and complexity will be a hit with chilli lovers across the country.”
Spicy Chilli Sriracha officially hit stores on February 10, 2025, joining Red Rock Deli’s fan-favourite range at independent supermarkets and Coles nationwide.
Fill more baskets with the Friskies 700g bag
Pet owners want the best for their feline friends, and with Purina Friskies 700g Dry Cat Food, they can provide complete and balanced nutrition in every bowl. Designed to nourish and support optimal well-being, Friskies delivers a tasty, proteinrich formula to keep cats happy and healthy.
Packed with benefits, Friskies Dry Cat Food helps maintain strong, lean muscles with high-quality protein, while antioxidants support a robust immune system. The added dental care benefits promote healthy teeth and gums, and essential fatty acids – including omega 3 and 6 – work to
keep cats’ skin and coat in peak condition. Plus, vitamin A and taurine contribute to clear, healthy vision, ensuring cats stay alert and playful.
Made right here in Australia, Friskies 700g Bags offer premium quality at an unbeatable value, making them the perfect choice for customers looking to keep their cats satisfied.
Stock up today and give shoppers exactly what they need – a trusted, nutritious, and delicious meal for their beloved pets. Get more bags into more baskets and drive sales with Friskies 700g.
For learn more, call Anthony from Purina on 0437 858 598.
1 2 4 5 3
FELIX Sensations
Jellies Favourites Menu 12 x 85g
OPPORTUNITY TO DRIVE GROWTH
EVERY FORTNIGHT, 25% OF CAT AND DOG
SHOP AT CONVENIENCE, PETROL STATIONS AND CORNER
PETCARE
INSIGHTS for the Convenience channel
Every 6 months 19% of dog owners will shop at Convenience, petrol station or corner store
2 in 3 shoppers claim to have one main food brand they stick to. Top performing brands are needed to convert these shoppers.
Omnichannel behaviour is widespread with shoppers on average shopping 3 retailers every fortnight
“ Brand and flavour that my cat enjoys are the most important purchase influences”
INVESTING IN OUR PEOPLE:
The cornerstone of sustainable success
In an ever-evolving world, full of technlogical advancements, there is one thing that can’t be overlooked – the power of building and sustaining a great team.
By Theo Foukkare, CEO, AACS
“Great customer experiences don’t happen by chance. They happen when teams are engaged, leaders are aligned, and the culture supports excellence.”
– Theo Foukkare
IN A WORLD that’s evolving faster than ever – driven by technology, shifting consumer behaviours, and changing workforce expectations – there’s one constant we can’t afford to overlook: the power of great people.
It’s our people that make the real difference.
The convenience industry is, at its heart, a people business. Yes, we talk about innovation, automation, data and AI – and all of those are important. But none of it matters if the people driving the experience aren’t empowered, connected and committed to delivering exceptional outcomes.
Leadership today is less about titles and more about influence. It’s about showing up with clarity, authenticity, and empathy. And more importantly, it’s about creating environments where individuals can do their best work – and feel proud doing it.
The shift to hybrid work has fundamentally changed the way we operate. Flexibility isn’t a perk anymore – it’s an expectation. But while flexibility is important, it must be balanced with connection. Leaders need to be intentional in building a culture that thrives both in the office and online. The challenge? Ensuring teams remain aligned, accountable and deeply engaged, no matter where they’re working from.
That’s where people development becomes critical.
We can’t expect frontline teams to deliver extraordinary customer experiences if we don’t invest in them. That means training beyond
compliance – giving them tools to lead, to grow, and to make decisions that delight the customer. Whether it’s through leadership pathways, recognition programs or simply providing feedback in real-time – people need to know they matter.
The same goes for our support office teams. Investing in their development means encouraging curiosity, building resilience, and creating future-fit leaders who can navigate complexity and inspire those around them.
Culture eats strategy for breakfast – and you can’t fake culture. It’s built every day in the small moments: how we communicate, how we respond under pressure, how we show up for one another. When people feel seen, heard and valued, they pay it forward – to their teams, to their stores, and most importantly, to their customers.
As we look ahead, we must prioritise leadership capability just as much as operational excellence. That’s the competitive edge. The businesses that will win – and keep winning – are those that put people first. Not just in words, but in actions.
We’re not just selling products; we’re delivering experiences. And those experiences are delivered by real people – on the shop floor, in the back office, in the boardroom.
Great customer experiences don’t happen by chance. They happen when teams are engaged, leaders are aligned, and the culture supports excellence.
Let’s not lose sight of that and continue to invest in every business’ most important asset – our people. ■
H R I S T C H U R C H S T U D Y T O U R
Exclusive Store Visits: Contemporary retail innovations from convenience stores to small format grocers that are leading the NZ retail industry
Networking: Welcome Meet & Greet and Group Dinner
Retail Brand visits include: HERE’S WHAT YOU CAN EXPECT 29th April - 1st May, 2025
“If you can design a program that offers meaningful rewards and does not break the bank, it could be a key differentiator in a very saturated, competitive marketplace.”
– Kellie Struth
Another loyalty program?
A look at the considerations that need to be taken before implementing a new loyalty program.
Kellie Struth, Head of Category & Marketing, APCO Service Stations
I DON’T KNOW about you, but I feel every time I make a purchase I am asked if I am a member, do I want to become a member, and before I know it, I am giving my email address over and adding to the hundreds of already unopened emails I receive! Do not get me wrong, there are some loyalty programs I just love but there are many that feel they have been created just to get our details. So, what makes a great loyalty program and what needs to be considered before introducing one at your store.
1. Customer Retention
Loyalty programs can be an effective way to build long-term customer relationships. By offering rewards or discounts based on frequent purchases, customers are incentivised to return to your store, creating a sense of value and appreciation. In a market where customers have numerous options for refuelling, food and convenience, a loyalty program can help ensure your store remains top of mind.
2. Data Collection and Personalisation
Loyalty programs allow you to collect valuable customer data, which can be used to personalise offers and promotions. Understanding purchasing habits enables you to target your marketing more effectively, whether it is promoting fuel discounts, food and beverage items, or car washes. Tailored marketing increases the likelihood of customer engagement and higher sales.
3. Increased Spend Per Visit
Customers who are engaged in loyalty programs tend to spend more per visit. By offering rewards that are contingent on reaching specific spending thresholds, you encourage customers to purchase additional items.
4. Competitive Advantage
In a saturated fuel market, having a loyalty program can give your store an edge over competitors. Many customers are loyal to brands that offer tangible rewards, and a well-structured program can be the deciding factor when choosing between two competing fuel stations.
On the other side, all of this is great but depending on the size of your business there can be a lot that needs consideration.
1. Implementation and Maintenance Costs
Setting up a loyalty program requires an investment in technology, infrastructure, and your team. Whether it is a physical card system or a digital app, the costs can add up quickly. Moreover, you will need to continuously maintain, market and update the program, ensuring it remains relevant and appealing to customers. For smaller stores, these costs may outweigh the benefits.
2. Customer Fatigue
Not all customers are enthusiastic about loyalty programs. Some may feel overwhelmed by the number of programs they already participate in, leading to disengagement. If the rewards are not compelling enough or the program is too complicated to use, customers may abandon it altogether. You need to ensure the program offers clear, tangible benefits that justify the effort required to participate.
3. Potential for Low ROI
While loyalty programs can increase customer retention, they do not always guarantee higher profits. If the rewards are too generous or the program attracts too many low-spending customers, you might find yourself spending more on rewards than you earn in return. It is crucial to design a program that balances the costs with the potential revenue increase. It is also critical to ensure the rewards are ones that really will incentivise your customers to shop with you more and ultimately spend more money. If you are considering a loyalty program, they can be a valuable tool for customer retention, data collection, and driving higher sales. The decision to implement such a program should be carefully considered, weighing the potential benefits against the costs. If you can design a program that offers meaningful rewards and does not break the bank, it could be a key differentiator in a very saturated, competitive marketplace. ■
JOIN
BE A PART OF AUSTRALIA’S LARGEST CONVENIENCE RETAIL
COMMUNITY OF RETAILERS & SUPPLIERS
MEMBERSHIP INCLUSIONS:
All AACS Members receive these exclusive benefits:
Exclusive AACS State of the Industry Report and Presentation (annual & midyear)
Comprehensive networking opportunities throughout the year
Government lobbying on issues impacting the convenience retail industry
Invitation to International and local study tours
Industry Awards Retailers & Suppliers
Access to the Women in Convenience Program
For a Free New Member
Discovery Session with AACS CEO Theo Foukkare, please email theo@aacs.org.au or call 0423 003 133
Participation in the Peter Jowett Future Leaders Competition
Access to local & international research and presentations
Weekly Convenience e-newsletter
Attendance at AACS online webinars
Supplier & Retailer training opportunities
Retailer Workplace Advisory Hotline available for unlimited, non-complex advice on workplace relations matters.
IRI Australian FMCG Market Review focused on Grocery and the wider industry.
Lessons from the USA: Unlocking the future of convenience food
Australia’s convenience food-to-go market still has room for growth.
DURING A RECENT trip to the US, I visited leading convenience chains and saw firsthand how many operate at a completely different level. Their market has evolved over decades, with top chains running more like quick-service restaurants than traditional petrol stations. While there are differences between our markets, we can learn from their successes and adapt strategies for faster growth.
Prioritise food as a strategic growth driver
In the US, foodservice isn’t an add-on – it’s the heartbeat of many successful c-store businesses. Brands like Wawa, QuikTrip, and Buc-ee’s have built their reputations on high-quality, fresh, and innovative food offers. We need to adopt the same mindset. If we treat food-to-go as a primary revenue driver rather than just another category, we can transform the way people see convenience food.
Invest in smart equipment and operational efficiencies
Top convenience chains across the US use advanced food equipment technology, automated preparation stations, and management software to ensure consistency across sites and reduce their dependency on skilled labour. The right equipment not only enhances food quality but also reduces waste. Investing in high performance cooking solutions will make food offers more scalable and profitable.
Develop a signature food identity
US brands excel at creating signature food items that define their identity – like Wawa’s hoagies or Buc-ee’s brisket sandwiches. Australia must move beyond standard pies and sandwiches. Developing branded, crave-worthy menu items will differentiate brands and build customer loyalty.
Strengthen freshness and supply chain partnerships
The US has shifted towards fresh, madeto-order food, moving away from massproduced foods. We have the opportunity to do the same by partnering with local suppliers to offer fresher, higher-quality options that align with consumer preferences for healthier, more exciting choices. I see hybrid versions of this as our next steps forward.
Expand daypart offerings
US retailers drive food sales across all dayparts – breakfast, lunch, dinner, and latenight. Many Australian retailers focus on daytime trade, missing key opportunities. Expanding food options for all-day dining will boost profits and position convenience stores as true food destinations.
Leverage technology and loyalty programs
Leading US convenience brands integrate mobile ordering, loyalty programs, and AIdriven promotions. To boost engagement across all demographics, we need to embrace app-based ordering, targeted meal deals, in-store pickup, and rewards programs that encourage repeat visits.
Benchmark against QSR and fast casual competitors
US convenience brands now compete directly with QSRs and fast-casual restaurants, positioning themselves as a top choice rather than a lower-tier option. By matching QSR standards in food quality, branding, and pricing, we can offer a strong alternative.
Final thought
The Australian convenience food-to-go sector can fast-track its success by learning from overseas. By focusing on quality, differentiation, and operational efficiency, we can transform convenience food into a sought-after category. ■
Words Michael Brick, Partner and GM, Meris Food Equipment
The Handmade Food Co celebrates 20 years of success
From humble beginnings in 2004 to becoming a national leader in foodservice, The Handmade Food Co’s journey has been one of innovation, dedication, and an unwavering commitment to quality.
THE HANDMADE FOOD CO was founded after a trip overseas, where its founders were impressed by the breadth and quality of sandwiches available, particularly in the UK. Determined to bring that experience to Australia, they established Lunchbox Solutions in Brisbane, focusing on supplying fresh sandwiches and wraps to local businesses in South-East Queensland.
As demand grew, it became clear that national customers were struggling to find a consistent, highquality sandwich provider. This led to the development of the Everyday Café frozen sandwich range, providing a reliable solution for customers across Australia. The company evolved into The Handmade Food Co, staying true to its roots of crafting sandwiches the traditional way, using fresh bread and pantry-style ingredients.
When reflecting on the company’s growth, David Taylor, National Sales Manager, explained that there are both many differences as well as similarities when comparing The Handmade Food Co of today to what it was 20 years ago.
“In essence, the products are still made the same way – by hand by a dedicated, passionate team of foodies, just on a much bigger scale than the early days.”
One aspect that has remained unchanged is the loyalty and dedication of its workforce.
“It’s hard to believe, but we still have team members both in the office and factory who have been with the company since the very beginning, 20 years ago. The longevity of a number of our staff is something we cherish and value greatly.”
Notable milestones
Over the past two decades, The Handmade Food Co has achieved several significant milestones. Taylor recalled, “We reflect with pride on our first ever national customer, a café chain… this was a leap for us and the success we had with this customer really proved the model worked and that consumers loved our products.”
Another key moment was the launch of their grab-and-go Everyday Café sandwiches at the C&I trade show in Sydney.
“The response to a national sandwich offer for P&C was incredible,” Taylor said. “We are very grateful that we get to do what we love and very proud to be sandwich manufacturers.”
Keys to success
The Handmade Food Co attributes its longevity to product quality and innovation.
“Most definitely, the quality of the products both from a sensory and food safety point of view. Product innovation has been key to our success and our dedicated product innovation team work tirelessly on new products and concepts to meet our various customer needs,” Taylor said.
He also highlighted the company’s four core pillars – Food Safety, People Safety, Food Quality, and Culture – as critical to maintaining focus and achieving sustained growth.
Taylor also credited the team’s dedication, stating, “The Handmade Food Co is still privately owned and founder-led with an amazing group of talented, dedicated, and passionate people who make the company who we are today.”
To celebrate its 20th anniversary, the company gathered at its main manufacturing facility for a special team lunch, reminiscing about the journey and achievements over the years.
“It was extraordinary really to see everyone together and reflect on the journey we’ve shared.”
Industry changes and looking ahead
One of the most notable shifts in the industry over the past two decades has been the increasing acceptance of frozen sandwiches.
“If I could name just one thing, I think it’s the acceptance and desire to embrace the benefits of a frozen range. The products just work. Customers are seeing and enjoying the benefits of what frozen brings to their business. They have the ability to massively reduce their wastage and out of stocks without product quality being compromised.
“We are thrilled to have become an integral part of the solution to their supply chain problem and delight our consumers through a quality, delicious tasting sandwich,” Taylor said. ■
“Product innovation has been key to our success and our dedicated product innovation team work tirelessly on new products and concepts to meet our various customer needs.”
– David Taylor, National Sales Manager, The Handmade Food Co
Dai Minato announced as new CEO of Suntory Oceania
SUNTORY OCEANIA HAS appointed experienced leader Dai Minato as CEO of Suntory Beverage & Food Oceania, effective April 2025.
A senior figure in the global beverage industry, Minato will lead the company alongside Mark Hill, Managing Director of Suntory Global Spirits Oceania.
Minato currently serves as Chief Strategy & Finance Officer at Suntory Beverage & Food International, where he has played a key role in expanding the company beyond Japan. He has also worked in strategy and corporate development for Beam Inc. (now Suntory Global Spirits) in Chicago.
Jahanzeb Khan, CEO of Suntory Beverage & Food Asia Pacific, said Minato’s appointment marks a significant step in the company’s regional growth.
“Dai’s appointment marks the next era for Suntory in Oceania as he leads the company’s bold growth plans in Oceania. I have every confidence he will empower the team to ignite the local market and achieve our enormous growth potential.”
Minato said he is honoured to join the team in Oceania as it becomes the region’s newest multi-beverage player.
“Our business is anchored in our 125-year-old history, extraordinary craftsmanship, 40 market-leading brands and most of all, our driven and diverse team.”
The transition follows the retirement of Darren Fullerton, who announced his departure in December 2024. Fullerton will continue as a strategic advisor during the final stages of Suntory Oceania’s establishment.
Suntory Oceania, a $3 billion partnership, will integrate the company’s licensed and non-alcohol portfolios across Australia and New Zealand. The business is set to launch in Australia in July 2025 and in New Zealand in January 2026.
In preparation, Suntory Oceania has begun a national recruitment drive, seeking 80 new Territory Managers across NSW, VIC, QLD, SA, and WA. These roles will support the company’s licensed portfolio and market presence.
Drakes Supermarkets to open new store in Mount Gambier
DRAKES SUPERMARKETS HAS announced it will open a new store in Mount Gambier’s CBD, taking over the former Coles site that has remained vacant for four years.
The store, set to open in late 2025, will create more than 150 jobs and introduce a fresh shopping experience to the local community.
The reopening holds particular significance for Roger Drake, Managing Director of Drakes, who began his retail career managing this very Coles store more than 50 years ago before establishing his own supermarket chain.
“It’s a full-circle moment for me,” Roger said. “I was once told I’d never make it in this industry. Coming back to revive this store for the Mount Gambier community is something I’m incredibly proud of.”
The site is being redeveloped in partnership with Leyton Property, with a full refurbishment planned in the coming weeks. The new store will serve as Drakes’ flagship location in the region, offering an expanded product range, an extensive meat selection, fresh produce, and a full-service delicatessen. Additional features will include The Little Kitchen, providing made-to-order meals and salads, and a café wall for quick takeaway options.
John-Paul Drake, Director at Drakes, also highlighted the importance of expanding into regional South Australia.
“South Australia doesn’t just end at Adelaide, and the Blue Lake City has been neglected for far too long. We’ve heard the people loud and clear and we are excited to be bringing the Drakes offer to Mount Gambier.
“I’m so happy Coles told Dad he would never make it in this very store. Amazing what some hard work and support from the people around you can do. We’re looking forward to getting this support from the people of Mount Gambier and becoming a part of the local community.”
L-R: Dai Minato, CEO of Suntory Beverage & Food Oceania and Mark Hill, Managing Director - Suntory Global Spirits Oceania.
An artist’s impression of Drakes Mount Gambier
Nu-Pure announces Derryk Kane as National Business Manager
As Nu-Pure continues to grow, it has brought in experienced P&C operator Derryk Kane as new National Business Manager.
P&C veteran Derryk Kane has joined Nu-Pure as National Business Manager for the petrol and convenience (P&C) channel at Nu-Pure.
Kane, who previously held positions as National Account Manager and Business Manager for P&C at Sanitarium over a period of seven years, brings extensive experience and a strong network within the industry.
“I’ve got a really good understanding of the channel. A lot of experience and connections and an understanding of the consumers and trends. With the skill set I’m bringing to Nu-Pure; I can hit the ground running.”
Kane explained that his decision to join NuPure was influenced by the company’s growth aspirations and its focus on innovation in the bottled water category.
“They’re in an exciting growth phase. They’ve been around for around 20 years, which is not long when you look at the tenure of other brands and manufacturers, but they’ve got aspirations to grow their brand across the channel and in other channels, which is exciting,” he said.
Nu-Pure’s investment in infrastructure was another factor that drew him to the role.
“Nu-Pure are looking to invest in their own infrastructure to set themselves up for the years ahead. They wouldn’t invest like that if they didn’t have aspirations for growth over both the short and long-term.”
Kane also pointed to the increasing demand for functional beverages, including alkaline and protein waters, as a key industry trend and a reason for the growth of the category.
“The category is growing because consumers want more than just refreshment—they want something that delivers added benefits. People are looking for the functional benefits a product can offer. Beverages can provide that through proteins, hydration, and other enhancements.”
The collaborative nature of the P&C industry is a value that Kane identified as a reason he enjoys working in the channel.
“This channel is highly collaborative. If a challenge arises, the focus isn’t on placing blame but on working together to find solutions and drive growth. Both sides are willing to cooperate and explore opportunities rather than just pointing fingers. The strong emphasis on collaboration in this channel is great to see.”
“I’ve got a really good understanding of the channel. A lot of experience and connections and an understanding of the consumers and trends. With the skill set I’m bringing to Nu-Pure; I can hit the ground running.”
– Derryk Kane, National Business Manager, Nu-Pure
Tucker Fresh IGA Kinross wins IGA International Store of the Year
TUCKER FRESH IGA Kinross has been named International Store of the Year at the IGA USA 2025 Awards of Excellence, marking a major achievement for the Western Australian supermarket.
Poojan Shah, Executive Parter of Tucker Fresh IGA Kinross, said winning this award is an incredible honour and a testament to the dedication of our entire team.
“Being recognised on the global stage reaffirms that our approach to retail – focusing on fresh, local, and communitydriven service – resonates beyond just our store.”
The award highlights Tucker Fresh IGA Kinross’s commitment to blending premium shopping with the warmth of a local independent grocer.
Veer Shah, fellow Executive Partner, said they’ve created a store environment that combines modern convenience with personalised service
“More than that, we are deeply embedded in our community –we listen to what our customers want and tailor our offerings to suit their needs.”
Several key initiatives contributed to the store’s success, including a diverse range of international products, freshly prepared ready-to-go meals by an in-house chef, and a state-
of-the-art misting system in the produce section to maintain freshness and reduce food waste. The store also places a strong emphasis on staff training to ensure exceptional customer service.
“Focus on your customers and your community,” said Poojan Shah. “Excellence comes from understanding what your shoppers value most – whether that’s product quality, great service, or unique offerings – and delivering on that consistently.”
Patties Food Group wins three Canstar Blue Awards
PATTIES FOOD GROUP has secured three wins in the 2025 Canstar Blue Awards, with its brands Herbert Adams, Leggo’s, and Nanna’s named Most Satisfied Customer in their respective categories.
The three brands outperformed competitors in customer satisfaction, earning top scores across texture, taste, variety, value, and packaging. Herbert Adams won in the frozen pie category, Leggo’s in fresh pasta, and Nanna’s in frozen desserts.
This marks Leggo’s first Canstar Blue award, Herbert Adams’ second, and Nanna’s third consecutive win in the Pie and Crumble Frozen Dessert category.
Anand Surujpal, Chief Marketing and Growth Officer at Patties Food Group, welcomed the recognition.
“We’re absolutely thrilled to be recognised across three of our brands as Canstar Blue’s Most Satisfied Customer. This recognition is a testament to Patties Food Group’s ongoing commitment to delivering Australian-made products that offer households variety, satisfaction, and above all, great taste.”
Eden Radford, a spokesperson for Canstar Blue, highlighted the brand’s performance.
“Patties Food Group’s consistent five-star ratings for overall satisfaction set it apart, earning the Most Satisfied Customer award from Canstar Blue for Herbert Adams, Leggo’s, and Nanna’s,” Radford said.
Canstar Blue provides independent reviews and ratings to help Australians make informed purchasing decisions. This year’s results highlight improvements across the board for Patties Food Group, reinforcing its position as a key player in the convenient food sector.
“Whether it’s to satisfy the family or sweeten up a weeknight dinner, there’s no denying the versatility of Patties Food Group’s product ranges, so a Most Satisfied Customer award – earned by top ratings from customers themselves –is certainly an accolade worth celebrating,” Radford said.
Poojan Shah and Veer Shah being awarded International Store of the Year at the IGA USA 2025 Awards of Excellence
Herbert Adams won in the frozen pie category
The win marked Nanna's third consecutive win in the Pie and Crumble Frozen Dessert Category
Arnott’s opens new multi-million-dollar manufacturing facility
THE ARNOTT’S GROUP has opened a new multimilliondollar manufacturing facility in Rowville, Victoria, expanding its operations and strengthening its focus on healthier snack options.
The 45,000-square-metre facility is part of a series of investments in the company’s Australian manufacturing network.
George Zoghbi, CEO of Arnott’s Group, said the company was committed to local production and innovation.
“Arnott’s has been at the forefront of manufacturing in Australia for 160 years. Our new Rowville facility ensures we continue to drive product innovation and remain ready to cater to consumer trends as they emerge.
“We know that Australian consumers are increasingly seeking nutritious snacking options that deliver on both taste and quality. Rowville gives us unparallelled manufacturing capabilities to grow our better-for-you portfolio and offer consumers greater choice across supermarket aisles.”
The facility includes three main manufacturing areas, with a dedicated allergen-free production zone, an R&D culinary centre, and two logistics warehouses. It produces brands such as Freedom Cereals, Arnold’s Farm, Arnott’s Treatles, and Sam’s Pantry. Annual production at the site includes 180 million muesli and protein bars, 40 million oat sachets, and 300 million bowls of muesli.
Illegal tobacco trade set to overtake legal sales
INTERNATIONAL CRIME GROUPS will become the largest supplier of tobacco in Australia, surpassing legal, regulated sales by next year, a new report has found.
The study, conducted by Tulipwood and commissioned by the Australian Association of Convenience Stores (AACS), predicts illicit tobacco consumption will exceed that of governmentregulated products by 2026-27.
Theo Foukkare, CEO of AACS, and small business owners, are urging immediate action to curb the black market, which they say is being fuelled by rising excise taxes.
The report estimates that freezing excise increases, legalising regulated vaping products, and cracking down on illegal operators could generate an additional $18.6 billion in excise revenue over four years from 2025-26, as well as $2.3 billion in additional GST revenue.
“The definition of insanity is doing the same thing over and over and expecting a different result.
“This new report proves that year-on-year tobacco excise increases have driven smokers right into the grip of crime groups who are selling illegal, unregulated and dangerous tobacco and vaping products.”
AACS is calling on both major parties to commit to an immediate freeze on excise increases and reassess existing policies. The group is also advocating for the legalisation and regulation of vaping products, similar to approaches in the UK, Canada, and New Zealand.
“We need a policy that ensures smokers are using legal, regulated and taxed products, with revenue going where it can be used for the good of Australia – instead of funding international crime groups.”
Annual production includes 180 million muesli and protein bars
There are three manufacturing areas at the new facility
Metcash: A trusted supply solution
Metcash, Australia’s largest wholesaler and service provider to independent businesses, is reinforcing its position as a supply partner of choice in the Petrol and Convenience (P&C) sector.
“We understand that each of our customers has unique needs, so we deliver tailored solutions to meet their specific requirements.”
- Rob Vallis, Head of Partnerships & Merchandise (Campbells & Convenience), Metcash
FROM THE CONVENIENCE stores of Melbourne’s CBD to the roadhouses of the Nullarbor and Far North Queensland, Metcash’s dynamic supply chain and vast product range, positions them as a comprehensive wholesale solution for P&C retailers of all formats and locations.
Rob Vallis, Head of Partnerships & Merchandise (Campbells & Convenience) at Metcash, said they are proud of the significant role that they play within Australia’s supply chain.
“Our growing Campbells & Convenience business supplies ‘everything, everywhere’, with a range spanning all key categories including grocery, confectionery, beverages, food service, general merchandise and tobacco.”
Metcash’s commitment to an extensive range is backed by robust logistical capabilities. Through its Campbells Wholesale and C-Store Distribution operations, the wholesaler delivers in all formats, from single units to full pallets – across ambient, chilled, and frozen supply chains. Their customers in the Northern Territory are served by the Independent Grocers brand, ensuring that some of the country’s most remote communities have reliable access to essential items.
A Trusted Partner
Vallis emphasised the company’s “one-stop supply solution”, and how beyond range and distribution capabilities, they provide proactive customer support and a flexible, efficient approach.
“We understand that each of our customers has unique needs, so we deliver tailored solutions to meet their specific requirements. Whether it’s bespoke delivery options, streamlined ordering through Electronic Data Interchange (EDI), or our enhanced Campbells and C-Store online portals, we work with our customers to ensure they receive the service and flexibility they need to succeed in a competitive market.”
This commitment to customer satisfaction is reflected in Metcash’s recently launched supply agreement with Ampol, which sees them supply around 1,000 products to 600 Foodary stores nationwide. Some of their other customers include Caltex, 7 Eleven, BP, On the Run, New Sunrise Group, Nightowl & WHSmith.
In addition to their strong customer relationships, they are also a member of the Australian Association of Convenience Stores (AACS), working closely with industry stakeholders to strengthen the petrol & convenience segment in Australia. Through these collaborations, Metcash plays a vital role in the growth and development of the sector.
Solutions Focused
In a fast-moving environment, Metcash continues to invest in supply chain optimisation to enhance efficiency, reduce lead times, and improve robustness. They’re buoyed by the recent opening of a $300 million mega Distribution Centre (DC) in Truganina, Victoria which at 115,000 square metres, is the largest single-level DC in Australia.
“Our Truganina DC is a state-of-the-art facility that will help us to service our growing network of customers across Australia,” says Vallis.
“Alongside our other DCs in the capital cities, our 14 Campbells branches spread across metro and regional areas, and our 2 Independent Grocers DCs in the NT, this investment enhances our ability to provide retailers with the stock they need, when they need it.”
Backed by an extensive distribution network, deep industry expertise, and a customer-first approach, Metcash is a standard-bearer in wholesale supply for the P&C sector. Retailers seeking a partner that delivers reliability and flexibility can trust Metcash to keep their shelves stocked and their businesses moving forward. ■
Z Energy to launch self-service fuel stations across New Zealand
Z ENERGY HAS announced the launch of U-GO, a new selfservice fuel station brand in New Zealand, aimed at providing a lowcost, no-frills refuelling option.
The first U-GO site is set to open in April, with the company repurposing select existing locations into the new brand. The stations will offer competitive fuel prices but will not include shops, loyalty programs, or fuel cards.
Andy Baird, General Manager of Customer, said they are seeing an increasing number of Kiwis who want a simplified, low-cost fuel and go option and that the U-GO network will help them meet their needs.
“We’ve identified a small portion of our existing network where we believe a self-service fuel station would benefit our customers, and we are working to turn these into U-GO branded sites. This will allow us to provide a consistent offer under the one brand.”
Baird said the company aims to expand U-GO while maintaining its Z-branded network.
“Launching U-GO is about acknowledging there is an opportunity to evolve our offers to meet a variety of customer needs.
“As we grow the U-GO network, our Z-branded network will remain strong – with both brands having distinctly different offers that will appeal to different customer bases.”
Viva Energy and Virgin Australia to source sustainable aviation fuel
VIRGIN AUSTRALIA HAS signed an agreement with Viva Energy to source Sustainable Aviation Fuel (SAF) for flights departing from Proserpine, Queensland, between March and July 2025.
SAF, made from renewable sources such as waste oils and agricultural residues, is considered a key component in aviation’s push towards net zero emissions by 2050. Compared to conventional jet fuel, SAF has a significantly lower lifecycle greenhouse gas emissions profile.
Under the agreement, Viva Energy will supply Virgin Australia with a SAF blend, consisting of Jet A1 fuel and a 30-40 per cent synthetic component derived from waste and residue feedstocks. The blend meets all regulatory and safety standards and is fully compatible with existing aircraft and fuelling infrastructure.
Nick Adams, General Manager for Aviation at Viva Energy, said the initiative is an important step towards building an ongoing SAF supply in regional Australia.
“It is clear that SAF is going to play a bigger role for commercial airlines in this country as they move towards a more sustainable future.
“Through this collaboration – and drawing on the strengths of Viva Energy’s national distribution network and experience supplying high-quality fuels and aviation operations – we will be working with Virgin Australia to establish the supply chains that will be critical to the future of the aviation industry. Viva Energy is also delighted to be helping a key partner like Virgin Australia in its sustainability journey.”
Christian Bennett, Chief Corporate Affairs and Sustainability Officer at Virgin Australia, said the partnership marks another step in the airline’s sustainability strategy.
“SAF represents the critical long-term opportunity in commercial aviation’s pursuit of its 2050 net zero emissions ambition.
“Partnership, focused policy development, and collaborations such as this with Viva Energy will be essential if we are to adopt successfully SAF’s broader use in Australia over the years and decades ahead.
“Ensuring SAF is affordable and accessible will be key to achieving lowest cost carbon abatement at the same time as maintaining the essential role of aviation in connecting Australian communities.”
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Gilbarco Veeder-Root launches a new EV charging solution
GILBARCO VEEDER-ROOT (GVR) has introduced Konect in Australia, an end-to-end electric vehicle (EV) charging solution to help service stations transition into multi-fuel convenience hubs.
The move comes as Australia pushes to increase EV adoption, with the government targeting 50,000 public charging stations by 2030 to support a projected 30 per cent EV market share. In 2024, EVs accounted for nearly 10 per cent of new vehicle sales.
Om Shankar, Vice President & General Manager of Konect, said fuel retailers must act now to remain viable in a changing market.
“Australia is a market brimming with innovation, passion for progress, and favourable conditions primed to drive positive growth in electric-vehicle take-up in the years to come. However, fuel retailers need the right tools to make that growth a reality – and critically, to make the enterprise a
profitable and sustainable one for them.”
Konect offers an integrated approach, assisting service stations with site selection, funding applications, installation, and ongoing technical support. The system is designed to fit seamlessly into forecourts, allowing retailers to maintain customer traffic while adapting to evolving energy demands.
Service stations in Australia have declined from 25,000 in the 1970s to about 7,000 today. A report by Boston Consulting Group suggests that 80 per cent of the remaining fuel retail network could become unprofitable by 2035 without adaptation to new energy solutions.
Gilbarco Veeder-Root, which holds a 60 per cent share in Australia’s fuel technology sector, aims to support retailers through this transition.
“The energy landscape is evolving, and fuel retailers require a trusted partner to navigate the transition to EV charging infrastructure,” Shankar said.
Robert Riordan, Founder of Riordan Fuels, announces retirement
ROBERT RIORDAN, FOUNDER and Managing Director of Riordan Fuels, has announced his retirement from the business he founded nearly 60 years ago.
Riordan, who started in 1965 by purchasing the Shell Distributorship for Southwestern Victoria and his first service station in Colac, has overseen the company’s expansion into one of Victoria’s leading independent fuel distributors.
Riordan Fuels now operates an extensive unmanned tank and bulk distribution network across Victoria and southern New South Wales and is a major customer of Viva Energy’s Geelong Refinery.
Reflecting on his career, Riordan thanked
Robert Riordan, Founder and Managing Director of Riordan Fuels
customers and staff for their support.
“Our locally owned, family-operated business will continue to serve you well, and I thank you for your patronage over the years,” he said. “I wish you all the best in your business endeavours.”
Beyond business, Riordan has been an advocate for rural issues and an active member of community organisations. In 2022, he was awarded an Order of Australia Medal for contributions to the fuel industry, Water Authority Boards, Marcus Oldham College, and regional communities.
Leadership of Riordan Fuels will transition to Brent Squires, General Manager Fuels, who will report to Mark Lewis, Chief Commercial Officer. Mr Lewis will in turn report to Jim Riordan, Managing Director of the Riordan Group.
Riordan, who is retiring in good health, said the timing was right for a smooth transition in leadership.
Gilbarco Veeder-Root holds a 60 per cent share in Australia's fuel technology sector
Rio Tinto trials renewable diesel in Pilbara operations
RIO TINTO HAS completed its first trial of renewable diesel in its Pilbara iron ore operations, testing the fuel across its ports, railways, and mines in Western Australia.
The four-week trial, conducted in partnership with global renewable diesel producer Neste and Australian fuel supplier Viva Energy, used 10 million litres of renewable diesel derived from used cooking oil. The fuel was shipped from Singapore to Rio Tinto’s Parker Point fuel terminal in Dampier, where it was blended with fossil diesel to create a 20 per cent renewable diesel mix before being distributed for use in rail, marine, blasting, haul trucks, mining equipment, and light vehicles.
Richard Cohen, Managing Director Rail, Port and Core Services at Rio Tinto, said the trial provided valuable insights into the potential role of renewable diesel in the company’s emissions reduction strategy.
“Diesel makes up about 70 per cent of the total carbon emissions from our Pilbara iron ore operations. While electrification is the ultimate longer-term solution for repowering the majority of our fleet, we’re also exploring biofuels as a complementary and nearer-term solution.”
The trial, conducted in January and February of 2025, reduced Rio Tinto’s Scope 1 emissions by approximately 27,000 tonnes, equivalent to the annual tailpipe emissions from 6,300 cars. It also provided insights into the bulk renewable diesel supply chain, importation, and blending processes.
Lachlan Pfeiffer, Chief Strategy Officer at Viva Energy, highlighted the role of renewable diesel in Australia’s energy transition.
“Drop-in biofuels like renewable diesel are important tools in the energy transition – they help companies reduce emissions without the cost of replacing equipment and infrastructure. This trial effectively demonstrated the critical role renewable diesel is going to play in reducing the carbon footprint of Australia’s heavy industry.”
Government commits $250 million to low-carbon fuels
THE FEDERAL GOVERNMENT has announced a $250 million investment in low-carbon liquid fuels (LCLF) from its $1.7 billion Future Made in Australia Fund.
The funding aims to support the production of Sustainable Aviation Fuels (SAF) and Renewable Diesel (RD) to help decarbonise hard-toabate sectors, including aviation, shipping, and heavy transport.
IFM Investors, Ampol, and GrainCorp – who signed a Memorandum of Understanding (MoU) in July last year to explore an integrated renewable fuels supply chain – have welcomed the Federal Government’s announcement.
Danny Elia, Global Head of Asset Management at IFM Investors’, said the investment is a step in the right direction and moves the industry closer to take-off.
“We will continue to work with the Government and our MoU partners to accelerate superannuation investment in the energy transition in areas that can generate risk-adjusted returns for our clients and their millions of members.”
Under the MoU, Ampol and IFM are assessing the feasibility of a renewable fuels facility at Ampol’s Lytton Refinery in Brisbane, with a projected annual capacity of over 450 million litres. GrainCorp is exploring increased domestic feedstock supply, including expanding canola oil crushing capacity.
Matt Halliday, Managing Director and CEO of Ampol, said the announcement is a welcomed development and a positive step forward.
“The development of a domestic renewable fuels supply chain and unlocking the many benefits it could bring to Australia can only be realised if industry and Government work together to achieve supportive policy settings.”
Robert Spurway, CEO of GrainCorp, highlighted the benefits for Australian agriculture and regional communities.
“Crop-based oils, like canola, will play a key role in supplying the feedstocks needed for the domestic production of Sustainable Aviation Fuel and Renewable Diesel.”
Fuel arriving at Rio Tinto's Parker Point fuel terminal in Dampier
Co-located with 17
& 18 March 2026 ICC Sydney
CONNECT 26
In its 35th year, the Convenience & Impulse Expo continues to be the most powerful networking and product launchpad event in Australian C-retailing.
In 2026 we embark on an exciting new era of collaboration with the Australian Association of Convenience Stores.
Next March at ICC Sydney, C&I Expo will be co-located with AACS Connect, the industry’s pre-eminent educational members-only Summit and Awards evening. By aligning the two biggest events in the Convenience calendar, we’re providing an unparalleled platform for success with three full days of knowledge sharing, exploration and networking.
C&I Expo is the only Convenience trade show to welcome exhibitors and retail visitors from all banners and brands. We attract attendees from across Australia and Asia Pacific eager to discover the newest trends in C-retailing products, technology and equipment.
We are now accepting stand bookings for 2026
Tuesday, 17 March • C&I Expo Day 1
Wednesday, 18 March • C&I Expo Day 2
Thursday, 19 March • AACS Connect 26 Summit & Gala Dinner Connect, learn and discover.
AACS vision is to champion convenience to enable its members to thrive.
AACS is the peak industry association representing convenience retailers and suppliers across the Australian Fuel & Convenience industry. With more than 100 supplier members and representing retailers that manage more than 6800 stores, AACS continues to be the leading voice for convenience.
The AACS Connect annual Summit and Black Tie Gala offers a full day of education, followed by the industry’s night of nights – truly the party of the year! Find out more at aacs.org.au
