Xeikon vice-president of marketing Filip Weymans says today’s investments need to deliver results
Being agile and ahead with Xeikon With today’s printing investments needing to deliver on results, printing speeds are just as important a factor as overall equipment effectiveness to meet the value that printers and label converters are looking for
D
elivering on overall equipment effectiveness is the driving force behind Xeikon’s solution range, offering the gold standard in improving manufacturing productivity. And Xeikon has designed new and improved products to reflect just that as it paves its way deeper into the labels space. Xeikon vice-president of marketing Filip Weymans said today’s investments need to deliver results. He mentioned that printing speed is an important factor, but combining that with a low overall equipment effectiveness would not deliver the value that printers and label converters are looking for.
16 | AUSTRALIAN PRINTER MARCH 2021
As such, part of the Xeikon strategy going forward is to ensure that every label printer and converter is given the maximum choice when it comes to purchasing a Xeikon press, which can help them drive business growth. “A successful and cost-effective investment in a digital production solution works best when it is based on expected, realistic print volumes,” he said. “With Xeikon’s long standing expertise, we have developed the deeper understanding that can help label printers and converters with all aspects of running a successful digital business, from choice of equipment (10 label presses) and choice of technology (dry toner and UV inkjet), to workflow integration and expert colour
management services. We are recognised as a leading go-to trusted advisor and solutions provider. “Xeikon wants to help the label printer and converter transform his label manufacturing into a digital label manufacturing – not just digitising the printing aspect but also the other aspects of the manufacturing processes inspired by digital printing.” In line with its updated strategy, the company has added two new entry-level presses to its label printing portfolio – the Xeikon CX30 and Xeikon CX50 – which are both built on its sixth-generation platform and are based on CHEETAH 2.0 technology with new generation interfaces and cloud connection. CHEETAH 2.0 technology is based on Xeikon’s scalable press architecture that includes five print stations and a full rotary process with a variable repeat length. Each station utilises Xeikon’s dry toner process and a variety of print widths up to 512mm (20.3-inch) using an LED imaging head operating at 1200x3600 dpi and delivering offset/gravure image quality. The Xeikon CX30 and Xeikon CX50 are also both driven by Xeikon’s powerful and intelligent X-800 digital front end for efficiency and full automation.
SPRINTER.COM.AU