Appliance Retailer June-July 2023

Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd)

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ISSN: 1328-1852

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Simon Grover

Publisher

James Wells james@intermedia.com.au

Editor

Emily Bencic ebencic@intermedia.com.au

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Kymberly Martin kymberly@intermedia.com.au

National Sales Manager

Ben Curtis bcurtis@intermedia.com.au

Art Director

Alyssa Coundouris

Prepress

Tony Willson

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Jacqui Cooper jacqui@intermedia.com.au

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NEW RULES, SAME GAME

The recently announced 2023-24 Federal Budget aims to ease pressure for households with power bill savings, boosts to bulk billing incentives and an increase in rent assistance, among other initiatives. There were also tax and superannuation related measures with a focus on small business and investment in housing.

But what does this mean for the retail sector? Will it help restore consumer confidence?

Speaking to retailers around the country, the response was unanimous – trading conditions are challenging and the budget is unlikely to benefit the sector, but there is cautious optimism for the second half. A focus on genuine value and exceptional customer service has never been more important as purse strings tighten and cost pressures continue to mount.

One interesting observation was that customers are flocking to quality well-known brands instead of the usual narrative that customers choose cheaper options in an economic downturn.

This sentiment shines through in our category features. In particular, the home entertainment category is flourishing with strong double-digit growth for Mini LED and OLED TV panels, coupled with rising demand for 75-inch and above screen

sizes. Soundbars with subwoofers and rear speakers are also performing well. Read more from page 19.

Quality brands are at the centre of the new Winnings showroom, a lifestyle and luxury destination for the home, incorporating Winning Appliances, Spence & Lyda and Rogerseller, in Sydney’s Redfern, with the second tenancy opening later this year. In this issue, general manager, Harry Boileau explains the inspiration behind the transformation process for the flagship showroom. Read more from page 16.

In this issue, we also showcase the gifts on Dad’s wish list for this Father’s Day, which includes the traditional grooming and self-care products, but also expands into the kitchen. Read more from page 64.

On a parting note, I’d like to highlight a comment made by Videopro CEO, Cameron Douglas, on the current market: “While it might look different to the last three years, it’s important to note that they weren’t a walk in the park either. We have a new set of rules, but it’s still the same game”.

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Editor Emily Bencic

James Wells Emily Bencic

Ben Curtis

MEET THE APPLIANCE RETAILER TEAM

Kymberly Martin Alyssa Coundouris

MINI LED A FAN FAVOURITE

Consumer awareness of innovative TV technologies such as Mini LED continues to grow across the country, particularly as Australians become more educated on the suitability of Mini LED technology in bright, open and airy living spaces. Just last year, between January and October, Hisense Australia saw 30 per cent growth in ULED TV sales locally, with this momentum only expected to continue in 2023.

Keeping up with consumer demand for products that strike a balance between quality, longevity, convenience and attainability, Hisense’s full 2023 ULED TV range features Mini LED technology, with class-leading Mini LED X technology to star in its flagship model taking brightness to the next level. If customers are looking for simplicity when pairing a soundbar, look no further than Hisense’s range for the ultimate home entertainment setup – it just makes sense.

IN THIS ISSUE

EDITOR’S NOTE

03 New rules, same game What lies ahead for the industry.

NEWS

06 Rob Sinclair explains e&s’ expansion into the ACT

Taking the opportunity to bring in highly regarded industry representatives into the business, with industry stalwart, Gavin Pound leading the team.

08 IFA management announces new features for 2023 Show

Including a new retailer program, leaders’ summit, sustainability village, interactive gaming and esports arena.

12 Key changes announced for The Inspired Home Show

The show length has been reduced and the layout optimised to create a more productive and efficient experience.

16 Winnings opens phase one of flagship Redfern showroom

Winnings general manager, Harry Boileau explains the inspiration behind the renovation, which now incorporates Winning Appliances, Spence & Lyda and Rogerseller in one destination.

FEATURES

19 Home Entertainment

From a TV technology perspective, Mini LED and OLED are driving the category forward, while screen sizes are getting bigger, with 75inch and above also in growth.

31 BBQ & Aflresco

A record number of households now claim their barbecue is part of an outdoor kitchen area, largely attributed to gas models.

44 Air Treatment

The category slips into decline following strong demand during Covid, impacting air purifiers, dehumidifiers and humidifiers in both units and value.

54 Personal Audio

There has been significant growth in the personal audio category with true wireless headphones and Bluetooth party speakers seeing strong demand over the past year.

60 App-Enabled Appliances

Brands need to cater to customer requirements around confidence and trust, convenience, compatibility, and saving benefits over traditional non-smart alternatives.

64 Father’s Day

As more men discover the joys of cooking, the gift opportunity for Father’s Day shifts from more traditional products such as shavers to kitchen appliances.

TECH RETAILER

69 The latest in consumer electronics

New laptops, gaming monitors, power stations, cameras, and headphones from the leading brands.

WHAT’S HOT

73 Pick of the crop

LG CordZero handstick vacuum and mop, TCL Mini LED TV, Smeg manual coffee machine, and more.

Rob Sinclair explains e&s’ expansion into the ACT led by industry stalwart

The decision for e&s to expand into the ACT market was based on ‘great people’, according to owner and CEO, Rob Sinclair, with the opportunity ‘too good to refuse’ to bring in a team of highly regarded industry representatives into the business.

Gavin Pound, who has been in the appliance industry for almost 20 years, has been appointed e&s head of commercial for ACT. He is supported by a team who also bring extensive experience to the business with Scott Ballard as head of commercial and residential projects, Sarah Flanagan as head of new homes, Ashleigh Davidson as new home sales representative and Blake Williams as key account manager.

“Over the years you meet a lot of people in the industry, and my team had built a strong friendship with representatives from another major retailer in the ACT, so we started a conversation with some former employees that were out of work,” Sinclair explained to Appliance Retailer

“Gavin is genuine, authentic and trustworthy and based on that, I couldn’t help but follow my trust of people and bring Gavin into our business to lead the new ACT division. Once the team of five was formed, we put together plans to launch the e&s business in the ACT. We opened an office in February with an official launch event held in March for 170 guests including some of the best builders and developers in Canberra.

“There was never a strategic direction from the business to open in the ACT, but I liked the fact it was an isolated marketplace –a long way from Sydney and Melbourne – arguably its own market within reason. Establishing an office in Canberra means we don’t get to rest on our laurels and just send a representative there. We can operate independently and create opportunities within the ACT team, but we needed feet on the ground to make it work.

“The ACT team reports to our general manager of commercial, Jacques Grimaux, who has been with e&s for 15 years and is a foundation member of the e&s commercial business founded in 1999. Our brand partnerships are crucial at e&s and our go-to-market strategy is unique, which will be driven into the ACT market by Jacques.”

BING LEE UNVEILS NEW-LOOK MIELE PARTNER CENTRE IN DRUMMOYNE

Following the opening of the Signature Appliances showroom in Willoughby, Bing Lee has re-opened its Miele Partner Centre in Drummoyne, Sydney, after being closed for renovations.

“We are delighted to re-open our Miele Partner Centre in Drummoyne. The showroom is in line with Miele’s new global brand guidelines. While keeping a premium look and feel, the space has a more youthful and inviting ambiance,” Bing Lee general manager, Peter Harris said in a statement shared with Appliance Retailer.

“This showroom caters for every Miele customer; from those who need a vacuum cleaner in a rush to those undertaking a full home renovation who want to experience the full Miele range including cooking demonstrations.

“Bing Lee now has three new showrooms as part of our premium division offering great brands, beautiful designs and exceptional staff.”

Miele direct to customer sales manager for NSW and ACT, Eddy Jung said renovations for the showroom commenced late last year and it has been worth the wait with a “stunning result”.

In a statement shared with Appliance Retailer, he said: “Expansive glass windows allow natural light to illuminate the space and the display areas have an open flow, creating a warm and inviting atmosphere. Our ambition with this project was to create a relaxing home vibe for our customers – and we have certainly achieved that.

“The working kitchen environment is another key highlight, as this allows customers to come along to live cooking demonstrations at any stage of their purchase journey, whether

discovering the brand for the first time and needing inspiration for their kitchen renovation or looking for expert hints and tips to maximise the functionality of their Miele appliances.

“The Drummoyne Miele Partner Centre also features a bespoke space for commercial clientele, so property developers, builders, architects, and designers can discuss their upcoming projects whilst enjoying a coffee or sparkling water.

“Both the team at Miele Australia and Bing Lee are thrilled with the new and refreshed space, and feel it is a fantastic representation of the Miele brand promise ‘Immer Besser’ (Forever Better).”

The e&s ACT team at the recent launch event [Photo Credit: NR21].

Bing Lee has re-opened its Miele Partner Centre in Drummoyne, Sydney, after being closed for renovations.

MITSUBISHI ELECTRIC HOSTS DIAMOND DEALER AWARDS IN AUCKLAND

Mitsubishi Electric has celebrated its dealer network at its annual Diamond Dealer Awards weekend.

The event was held at a location outside of Australia for the first time, in Auckland, New Zealand.

A line-up of speakers was engaged to inspire, motivate and thank the dealers for their hard work in 2022, including Kiwi All Blacks legend, Ian Jones, sharing insights into the culture of the All Blacks and his personal success story.

Sir Richard Hadlee MBE was the headline speaker who is a New Zealand national treasure and one of the best cricketers of all time. Sir Richard shared his advice to remain humble and provided strength and unity to those in the room.

The three-night program culminated with the black-tie gala awards hosted by TV personality, Larry Emdur. Award winners included:

» RAC – Climat Air Control & Energy Centres, accepted by Greg Jarman

» Mr Slim / Com-Pac – iBreeze Air & Solar, accepted by Lance and Cassie Wiggers

» City Multi – Chill-Rite Refrigeration and Air Conditioning, accepted by Luke Robinson

Commenting on the Awards weekend, Mitsubishi Electric general manager of LEG national sales, Zane Barron said, “Thank you to our dealers for their support over the last year. This event recognises the combined success of our Diamond Dealer network. It has been a great opportunity to celebrate with our dealers as they have contributed to another record year for Mitsubishi Electric in Australia.”

ASX-listed companies including JB and Harveys put on notice to improve gender balance

The Australian Council of Superannuation Investors (ACSI) is introducing a new voting policy aimed at promoting gender balance in ASX-listed company boardrooms, including JB Hi-Fi and Harvey Norman.

Nearly a decade after ACSI launched its drive for women to hold at least 30% of ASX200 board seats, women now hold almost 36% of all ASX200 directorships.

Taking effect from July 2023, the new voting policy extends to the ASX201-300, in which women hold an average of 34% board seats, although 97 companies in the ASX300 fall below 30%, including JB Hi-Fi and Harvey Norman with 25% and 20% representation respectively. The policy could see recommendations ‘against’ male director re-elections if women do not occupy a minimum of 30% of board seats.

“Having 30% gender diversity on Australian boards has shifted from a target to a minimum standard. We have updated our policy to recognise market standards and support continued improvement. There’s a fair way to go – even in the top 200 companies there are still 54 who fall below 30%,” ACSI CEO, Louise Davidson said.

“Ultimately though, we hope that this policy becomes obsolete in the next five years as Australian companies build and

maintain gender balanced boards. The old excuse was that there weren’t enough women with ‘appropriate’ qualifications, but Australian boards have dispelled that argument – so far this year, 45% of board appointments have been women.”

As the representatives of long-term investors, ACSI supports the efforts of ASX-listed companies to build and maintain diverse boards, with the belief that properly structured boards draw on a range of criteria, including gender, ethnicity and age, in addition to core skills and experience.

In applying its updated policy, ACSI may recommend during the 2023 AGM season that its members vote against existing directors of ASX300 companies with poor gender diversity, with a focus on those most accountable for board succession and composition.

“As always, our voting recommendations will be combined with direct company engagement and applied on a case-by-case basis.  While around 100 companies could currently face ‘against’ recommendations, we believe that, following engagement, the number will be much smaller. We hope that by working with companies to drive change we will see further progress and commitments,” Davidson said.

Climat Air Control & Energy Centres won the RAC Award, accepted by Greg Jarman (second from right).

Australian Council of Superannuation Investors CEO, Louise Davidson says having 30% gender diversity on Australian boards has shifted from a target to a minimum standard.

“

Having 30% gender diversity on Australian boards has shifted from a target to a minimum standard.

IFA MANAGEMENT ANNOUNCES NEW FEATURES FOR 2023 SHOW

IFA Berlin 2023 is introducing new features designed to reflect current industry trends, described as an “evolution not revolution” for expanding the event’s scope, by IFA management GmbH managing director, Oliver Merlin.

Taking place at Messe Berlin from 1 to 5 September, IFA Berlin will build on the success of previous editions and its reputation as the leading trade show in the world for consumer electronics and home appliances, as it enters its 99th year.

IFA 2023 has already exceeded the 2022 show in both exhibitor numbers and space allocated. It is also on track to exceed the final numbers of IFA 2019.

“Slowly and over a period of time we are gradually introducing new segments, features, content and experiences so that you can see IFA evolving as a product,” Merlin said.

The 2023 show will incorporate a new ‘The Retailer is King’ program, designed to effectively target retailers and buying groups. The program includes preferred badge pick-up, guided tours, access to the trade visitor lounge, shuttle services, coordinated meetings, breakfasts, lunches and evening networking events.

One highlight of this year’s event is the IFA Leaders’ Summit, bringing together

technologists, innovators, inventors, retail executives, thought leaders, and influencers, who will cover some of the industry’s most critical and meaningful topics, such as artificial intelligence (AI), smart homes, IoT trends, robotics, cloud gaming, chip manufacturing and more.

This year has seen a surge in sustainability-focused initiatives and advanced connected devices for customers to make informed decisions about health, wellness and energy use amid the cost-ofliving crisis.

For the first time, IFA 2023 will welcome a dedicated Sustainability Village with its own on-site ‘mend and repair shop’ tackling e-waste, a comprehensive conference program on sustainability best practices, a dedicated exhibitor area and networking focused on connecting sustainability leaders with the wider IFA community.

In addition, this year’s show will feature an interactive gaming and esports arena, a House of Robots where visitors can interact with robots, and an enhanced version of the show’s Next zone dedicated to start-ups.

Harvey Norman Commercial Victoria hosts Annual Race Day

more than 400 guests at a lavish cocktail event at the Skyline Room at Flemington Racecourse in Melbourne. Among the attendees were senior executives from AEG, ILVE, Artusi, Bosch, Electrolux, Siemens, Smeg, Fisher & Paykel, Technika, Gaggenau, Haier, Westinghouse and Vintec, as well as Harvey Norman executive director, David Ackery.

Harvey Norman

director,

Bailey said, “After a few years of not being able to hold this event due to Covid, the last one being held in 2019, it was terrific to have our builders, developers, plumbers and architects back together again with our valued suppliers for HNC Victoria’s Annual Race Day.

“Our theme this year Our Heart Beats Melbourne was about recognising and celebrating all we’ve achieved together. A real chance to catch up and socialise, have some fun and a bit of a dance.”

Catered by award-winning celebrity chef and restaurateur, Shane Delia from Maha restaurant, guests were treated to a bespoke Middle Eastern menu complete with signature cocktail and live music. The event also raised over $15,000 for Bayley House, a for-purpose organisation located in bayside Melbourne, specialising in enabling individuals with an intellectual disability to live a full, rich and rewarding life.

“A big thank you to those who attended, as well as our MC, Brihony Dawson, our event management partner, Kode Group and the outstanding work of Bayley House. We can't wait for next year,” Bailey added.

Harvey Norman Commercial Victoria (HNC Victoria) was host to

Commercial Victoria

Glenda

For the first time, IFA 2023 will welcome a dedicated Sustainability Village.

The Harvey Norman Commercial Victoria team at the Annual Race Day event.

Amazon opens new delivery hub in West Gosford to better support Central Coast

Amazon Australia is opening a new logistics site located in West Gosford, New South Wales, serving as a distribution point for Amazon packages and enhancing delivery of orders in-andaround the Central Coast.

New team members from the logistics site celebrated the opening with an Indigenous Smoking Ceremony, conducted by a local Darkinjung elder.

Amazon Australia director of operations, Mindy Epsidio-Garcia said, “We’re pleased to contribute to the local economy through the creation of jobs and flexible earning opportunities for people in the area, and we look forward to delivering what our customers need and being an active member of the community.

“The opening of our logistics site in West Gosford will enable us to provide an enhanced delivery experience for customers in the Central Coast. Building infrastructure closer to where our customers live enables us to deliver to them more efficiently, as well as creating exciting job opportunities for locals in a safe and positive work environment.”

Amazon West Gosford site lead, James Montecillo started his career at the Amazon Kemps Creek Fulfilment Centre and has since gone on to lead Amazon logistics sites in Bella Vista, Newcastle and now West Gosford. “I was excited to be given the opportunity to launch the West Gosford site; it’s a great community and team to be part of.

What I love the most about this role is being able to see the delivery process from end to end and delighting customers with our delivery promises.”

The West Gosford site is Amazon’s 11th logistics site in Australia, joining the Mayfield West site in Newcastle to support the greater Central Coast and Hunter Region.

FUJITSU GENERAL HEAD OF CX RECOGNISED BY TOP 100 WOMEN

Fujitsu General head of customer experience, Paulene Low has been recognised by the Top 100 Women organisation as one of the Top 100 Women in Construction for 2023. Low received this recognition for her strong leadership and continued commitment to Fujitsu General and the wider construction industry, including her support for her team members.

Fujitsu General Australia and New Zealand managing director, Philip Perham said, “Paulene is an extremely deserving recipient of this recognition as one of the Top 100 Women in Construction from the Top 100 Women

organisation. As the head of customer experience, Paulene is an inspirational leader for the Fujitsu General team, and exemplifies the essence of the business and its values, leading with empathy and compassion.

“Paulene consistently demonstrates exemplary energy and motivation which strongly resonates across her immediate team and the broader business. Despite the challenges of the last few years throughout the pandemic, Paulene has successfully retained all of the permanent staff in her team, and consistently receives high engagement scores in the company employment survey.”

Since joining the business in 2001, Low has championed a new award system across the business, significantly lifting engagement, and increasing Fujitsu General’s product review customer rating from 1.42 to 5.

After receiving the Fujitsu General Annual Culture and Values Champion Award in 2021, Low was promoted to the role of head of customer experience in November 2022. In this role, she has successfully supported the development and growth of her second-in-charge and supported multiple internal and external team members.

“I am honoured to receive this recognition from Top 100 Women as one of the Top 100 Women in Construction for 2023 with so many exceptional women achieving remarkable things. I have an amazing boss and team around me, who support encourage me to be the best I can be,” Low said.

Amazon Australia is opening a new logistics site located in West Gosford, New South Wales.

BUNNINGS COMMENCES CONSTRUCTION ON MULTI-LEVEL STORE

Construction is now underway for the new Bunnings store at Frenchs Forest in Sydney’s north, first announced in March 2021, following approval of development application modifications by Northern Beaches Council.

Bunnings area manager, Deb Thompson said, “We know that the local community is excited and we will provide updates as the development progresses.”

With scheduled completion in early 2025, Bunnings Frenchs Forest will be the first store in NSW with three levels of retail

space, including a playground, garden centre and café, and two levels of parking for up to 400 cars, spanning over 20,000 square metres.

Despite media reports suggesting that Bunnings Frenchs Forest will be the hardware giant’s largest store in the country, there are other Bunnings locations in Australia that measure around 22,000 square metres.

The site was previously home to an Australia Post store and two-storey office block which have been demolished.

Key changes announced for The Inspired Home Show 2024 in Chicago

The Inspired Home Show 2024, to be held in March in Chicago, will undergo several changes to its length and layout, in response to industry feedback. The International Housewares Association (IHA) board of directors has decided to reduce the length and optimise the layout to create a more productive and efficient experience.

The show will now open on March 17 and close on March 19. Most exhibitors and retailers have indicated that three full days is sufficient with business being more concentrated over that timeframe.

IHA president and CEO, Derek Miller said, “Making the move from four days to three full days will not only make the show more productive and dynamic but will also reduce costs for both the exhibitor and retail audiences, something frequently cited throughout discussions.”

Changes to the show layout include the Wired + Well Expo moving from the Lakeside Center to the North Hall colocated with the Clean + Contain Expo to create an active and dynamic destination. Housing all three of the show’s primary Expos, which includes Dine + Décor, together in the North and South Halls, will bring the industry’s core categories into

a central location that is easier and more efficient to navigate.

The Discover Design Expo will be disbursed with current exhibitors being placed within their appropriate categories. Discover Design was created in 2011 to concentrate and highlight design-driven companies that wanted to exhibit in a central location. With design-forward products now being widespread and found throughout the show, there is no longer a need for this specific area.

The Travel Gear + Luggage category will move into the South Hall for further growth and development. The International Sourcing Expo will return to the Lower North Hall, a location previously occupied by that group of exhibitors in 2019. Exhibitors without branded products and US distribution will be grouped in this area together.

Construction is underway for the new Bunnings store at Frenchs Forest in Sydney’s north.

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OFFICEWORKS OPENS FIRST PURPOSE-BUILT DISTRIBUTION CENTRE

Officeworks has unveiled its first purpose-built Import Distribution Centre (IDC) in Altona North, Victoria, consolidating three centres, in a major upgrade to its operations across the eastern seaboard.

The 40,000 square metre IDC is the retailer’s latest investment in modernising its supply chain and will improve stock availability and inventory management, enabling a more efficient flow of stock to stores and customers.

The development also demonstrates Officeworks’ commitment to people and the planet with improved amenities to support team member health, safety and wellbeing, and sustainability initiatives which include solar panels, rainwater storage systems, sophisticated recycling systems, electric car charging stations and recycled plastic bins and bollards.

By sourcing locally manufactured and produced warehouse racking, Officeworks has taken positive climate action, reducing 137 tonnes of CO2 emissions which is the equivalent of planting 7,130 trees over 35 hectares of land.

Officeworks managing director, Sarah Hunter said, “Our new IDC and the strength of our supply chain is critical to delivering ongoing value to our customers and the fast, reliable and trustworthy service and choice they have come to expect from Officeworks. It was important to us and our strategic IDC partner Austpac, that our first, purpose-built IDC together had industryleading sustainability initiatives and features such as Australian made lower emission warehouse racking.

“We are pleased that through working with our building partners and a focussed design process, we have been able to deliver both a cost effective and climate positive building with systems

like solar, water and locally manufactured materials, as well as car battery charging stations and native planting around the site.”

Officeworks general manager of supply chain, Brett Kelly added, “All parts combined, the benefits of our supply chain modernisation efforts are expected to boost business performance through increased capacity and efficiency, setting us up to support growth and increasing our resilience to adapt to potential supply chain industry disruptions.

“The redesign also supports investment in our team members, providing them with the opportunity to up-skill, develop into more technical roles and to utilise leading supply chain systems, all further strengthening the Officeworks supply chain depth and capability.”

Shriro expands into bathroom segment in New Zealand and Pacific markets

Shriro has been selected by LIXIL Corporation to exclusively represent its brands, American Standard and Grohe, in the New Zealand and Pacific Island markets for an initial three-year term, effective 1 July 2023.

Shriro CEO, Tim Hargreaves said, “We are excited by the longterm success we are planning to achieve. Shriro, through its New Zealand operation, Monaco Corporation, has had a successful history representing world class brands for over 40 years.

“We welcome the opportunity to expand our group portfolio with the American Standard and Grohe brands. LIXIL’s global operations and brands, together with our distribution of Robinhood laundry products, sets a solid foundation for genuine growth opportunities.”

Shriro expects the American Standard and Grohe brands to contribute combined revenue of around $10 million annually, following the transition period from the current distributor in FY24.

LIXIL Water Technology leader for Australia and New Zealand, Prasanna Uduwana added, “LIXIL’s pioneering water and housing products touch the lives of more than one billion people everyday across the world. We are excited to reach even more consumers and grow the business in New Zealand with Shriro. I am looking forward to working closely with the Shriro team to offer LIXIL’s consumer-focused bathroom and kitchen solutions from American Standard and Grohe.”

Officeworks’s first purpose-built Import Distribution Centre (IDC) in Altona North, Victoria.

Shriro is expanding its portfolio with the American Standard and Grohe brands. Pictured: Grohe Plus faucet.

WINNINGS

opens phase one of flagship Redfern showroom

Winning Group CEO, John Winning hosted an official opening event for phase one of the new Winnings Redfern flagship showroom with over 300 people in attendance from the appliance, architect and design communities.

Winnings, a new lifestyle and luxury destination for the entire home, incorporates Winning Appliances, designer furniture, lighting and homewares from Spence & Lyda and bathroomware from Rogerseller in one destination. The new showroom will include two tenancies spanning 2,400 square metres in total, with the second tenancy opening later this year.

Designed by Cera Stribley and featuring custom joinery designed by Fiona Lynch, phase one showcases a homely aesthetic, state-of-the-art displays from both leading and exclusive brands, a Culinary Theatre, Coffee Bar and Shower Lab where customers can touch and test shower heads, water pressure and how a fitting looks and feels when in use.

Following the opening event for phase one of the Winnings Redfern showroom, Appliance Retailer sat down with Winnings general manager, Harry Boileau, to learn more about the transformation process.

“We wanted to open up the showroom and put the Culinary Kitchen in the centre – as the kitchen is the heart of the home – making it the first thing you see from the main entrance and lift from the car park with lowline cabinetry surrounding it to avoid any obstruction,” Boileau told AR.

“Having our three most luxury brands downstairs – Sub-Zero Wolf, Gaggenau and V-ZUG – that are also exclusive to Winnings, was important.

“The main reason for evolving the showroom layout was because we are bringing in a lot of new brands from around the world into the business such as Kalamazoo and The Galley. We wouldn’t have been able to incorporate these brands without redesigning the space.

“Every brand also had new products with a need and desire to update their configuration, so there was already some demand from our suppliers to make significant changes.”

Winnings positioned Spence & Lyda downstairs, after originally splitting up the range in different locations. “It didn’t connect as well as it should have, so bringing it into one location has enhanced the customer experience and lifted conversion. Every single product is for sale with a price tag, from tables and chairs to lighting and crockery, which means we can design our customers homes from top to bottom,” Boileau said.

“From a team perspective, we have experts in their respective fields (appliances, interiors and bathware), but we have also cross-trained them to a baseline level for everything on display. However, when it comes to customisation or technical specifications, the dedicated Winning Appliances, Spence & Lyda or Rogerseller teams will get involved.”

Winnings has recently upgraded its My Project system, allowing customers to build their dream specifications at a room-by-room level.

ABOVE: Winning Group design manager, Kate McGlone cutting the ribbon to officially open phase one of Winnings Redfern with the Winning family.

“It was previously built for our appliance offering, which was good for one room, such as the kitchen, but we needed to expand it to cater to more product categories, and to reflect that at Winnings, customers can purchase everything for the home in one destination.

“Customers can now create a folder, for example, kitchen, butler’s pantry, main bathroom, ensuite, living room or outdoor space, and add products to the folders, which can be shared with architects, designers and kitchen cabinet makers so they receive the information they need. It is easily customisable and any changes are made in real-time,” he explained.

While Winnings takes inspiration from global retailers, what has been done for Winnings Redfern is completely unique and innovative. “In the US, one of the retailers we believe does an amazing job is Restoration Hardware, particularly from an experience point of view. They build and design stores that flow well and their staff culture is great.

“The main difference between Spence & Lyda and Restoration Hardware is that we find the best brands in their dedicated fields such as De Le Espada, who are excellent with solid timber and traditional techniques with walnut that is sourced from the Ozarks in America. We are proud to have brands that dedicate their life to producing the finest products, using the best techniques, which will last generations,” Boileau said.

“In Europe, they don’t have any stores that provide an offering like ours all under the one roof. There is usually only one or two brands in each showroom, and they often sell the cabinetry with the appliances, which is limited to one category such as cooking.

“Australians make it more convenient for customers by bringing various product categories together and offering a range of options and choices.”

From a design point of view, Boileau believes Winnings Redfern sets the benchmark from what he has seen around the world, particularly at the scale, from the material choices to cost per square metre.

“I haven’t seen many century-old retailers like ourselves create a showroom to this level, which is evident from the feedback we are getting nationally and internationally. Over the last month, many managing directors from around the globe have come to see what all the hype is about and have walked away truly impressed,” he said.

“Winnings Redfern offers a curated range of the world’s best brands, so following a less is more approach so that customers are not overwhelmed with choice, we asked suppliers to reduce their SKU listing by 10 or 15%. The aim is to make it feel like we have everything customers want to see, but if there’s something that isn’t in the showroom, they can still view it online. →

“

Winnings has recently upgraded its My Project system, allowing customers to build their dream specifications at a room-by-room level.

Smeg display.

V-Zug display.

BSH team (L to R): Anthony Wells, Roberto Finamore, Monica Hewson, Robert Warner, Christian Eisenbock with Marco Mazriani (Winning Group).

ABOVE: Miele display.

TOP RIGHT: John Winning with the Smeg team: David Brenton, Wayne Campbell, Bonnie Sudirwan, Livia McRobert, Emer Zavaroni, Anthony Delaney and Chris Horne.

LEFT: Electrolux team

(L to R): Mitch Carmody, Michael Conway, Kurt Hegvold, Chris Coen, Fiona Mackay, Karina Wealth, Marco Perchante & Jonathon Cox.

RIGHT: Gaggenau display.

“We have introduced QR codes on brand displays. Our team use an iPad during consultations and the codes take them straight to the specific product landing pages because we don’t put price tags on the appliances.

“We would traditionally have a dedicated sink and tap display, but we have now integrated a sink and tap offering into every brand partner display, from brands such as The Galley, Franke, Blanco and Abbey. We decided to show the best pairings that we know sell well for the ultimate integration.

“The colours we have chosen for the showroom are very on-trend – for example, the Wave feature above the Culinary Kitchen reflects the Australian environment and connection back to the red sand and dirt.”

Another new addition is the Coffee Bar, which no other Winning Appliances showroom currently offers.

“Our dedicated beverage expert, Jerry, delivers coffee making classes and wine tastings for customers. Our culinary team also hosts masterclasses that are either branded or unbranded for features such as steam or sous-vide, and technology such as induction,” Boileau said.

The Shower Lab is another new concept and a project driven by Winnings with a range of suppliers integrated. “We had seen other working water operated displays, but none of them felt inspiring

or allowed customers to touch and test the water pressure by pressing the buttons themselves. We wanted to make it feel like a wellness centre with blue lighting for a sense of calm.”

Winnings has also added a digital display wall with a Samsung screen to show various home projects on a day-to-day basis, calling out the architect, designer and builder, and relevant video content when events are being held. “In our other showrooms, we have 65or 75-inch screens that play similar content but not at this scale.”

On a final note, Boileau said, “Since we opened on 31 March, customer feedback has been positive. We look forward to opening phase two of our showroom, which will continue to provide inspiration for the home with more world-leading and exclusive brands. It will incorporate luxury range cookers and alfresco appliances and furniture, a home cinema room, a collaboration room, home automation settings for living, dining and bathroom, as well as three distinct lifestyle kitchens and bathrooms, which have been created on an understanding of our customer segments, their needs, wants, and personal styles.” AR

OUTLOOK

Big screen

The home entertainment market has seen 2% growth in volume, while dropping average selling prices (ASPs) has meant value is flat compared to the prior 12 months, according to the latest GfK data for the 12 months to March 2023.

Within TVs, there are some areas of strong growth, including Mini LED, up 61% in value and OLED, up 31% in value. Screen sizes are also getting bigger, with 75-inch and above screens growing 11% in value, while screens smaller than 75-inch declined by 4%. In soundbars, the growth segment of the market is soundbars that come with a subwoofer and rear speakers, experiencing 31% growth in value compared to the prior 12 months.

From the World’s No.

TV Range, ever.

LG ELECTRONICS Tony Brown Marketing Manager – Home Entertainment

The home entertainment category has boomed over the last few years, but LG is now seeing a shift towards upgrading entertainment technology to reflect individual personalities through uniquely designed products.

“Consumers are willing to upgrade to more premium products for their entertainment spaces, seeking TVs that push boundaries from both a design and technological standpoint. Our latest TVs boast smart upgrades, innovative technologies and unique form factors, especially across our Lifestyle TV line-up, led by the LG SIGNATURE OLED M – the world’s first wireless OLED TV – the LG Objet OLED models, Posé and Easel, as well as the unique LG StanbyME portable TV and flexible OLED display, LG OLED Flex,” Tony Brown said.

“Our broader 2023 TV range has been designed around delivering personalised entertainment experiences. We have introduced a new Home webOS system featuring Quick Cards for access to content and services within different categories including Home Office, Gaming, Music and Sports.

“In 2023, another key focus for us is ensuring our soundbar products integrate more seamlessly with LG TVs. When our SC9 soundbar is paired with a compatible LG TV, the two unlock WOW Orchestra – a feature that uses all channels of the soundbar and TV speakers at the same time to amplify the audio experience.

“We have also introduced the LG Synergy bracket to align and install an LG TV and soundbar as one. The bracket positions the soundbar so that the triple upfiring speakers are not blocked by the TV for optimal performance and makes for a clean aesthetic.”

LG OLED evo G3

` Powered by the new LG α (Alpha) 9 Gen 6 intelligent processor

` Brightness Booster Max technology incorporates new light control architecture and lightboosting algorithms

` OLED Dynamic Tone Mapping Pro splits pictures into 20,000 blocks, analysing each in real-time to detect the darkest and brightest areas

` Seamless integration with the latest LG soundbars

` webOS introduces Home – a redesigned user interface that offers a range of customisation options

RRP: From $4,199

While rising cost-of-living and increasing interest rates are placing pressure on households, LG is still seeing demand for premium entertainment experiences. In 2021, LG OLED sales grew 25% with a further 25% growth in 2022. LG is also forecasting further growth in 2023.

“From an industry perspective, the Australian entertainment sector grew by 5.5% in 2022, reaching $48.3 billion, and subscription TV is predicted to grow a further $1.7 billion by 2026, according to PwC data. These insights indicate strong demand for premium home entertainment products and this year, we are bringing 33 new TV models to support this demand,” Brown said.

“LG has been the global OLED market leader for the past decade, and we are committed to making premium OLED technology more accessible to more Australians. Our B3 OLED entry-model TV starts from $3,149 with our premium 83-inch G3 model at $10,999 incorporating our latest Brightness Booster Max technology.”

This year’s LG home entertainment line-up is designed around the company’s global vision, ensuring that there is an LG TV experience for every home.

“Our strategy is about giving our consumers the freedom to choose a screen that best matches their lifestyles and what happens on the screen. The new approach is about creating personalised interactions on our smart TV platform to enhance the entertainment experience and make it open to all.” AR

“

Consumers are willing to upgrade to more premium products for their entertainment spaces, seeking TVs that push boundaries from both a design and technological standpoint.

Introducing the New LG OLED TV Range

From the World’s No. 1 OLED TV brand.*

Our Best OLED TV Range, Ever.

The LG OLED Range of TVs continue to be the standard bearers for the best in OLED technology, ranked the No.1 selling OLED TV Brand for 10 consecutive years by Omdia. We continue to push the boundaries of what’s possible with OLED technology, and this year’s range of OLED G3, C3 and B3 televisions bring better, smarter, and big screens to your living space.

With screen sizes ranging from 42-83 inches, and amazing entertainment and gaming experiences on offer, this year’s LG OLED range is truly our best yet.

TCL Jason Carrick General Manager of Sales

The past 12 months has been positive for TCL with strength in its supply chain and value offering, as consumers become increasingly conscious of their spending, according to Jason Carrick.

“During tougher financial times, customers become more mindful of what they spend their money on. We believe this is where TCL shines by offering greater value in super large screens or with the latest technology such as Mini LED. TCL predicts a huge focus in two key areas – super large screens (85-inch and 98-inch) and Mini LED technology,” he said.

TCL is delivering in-store demonstration content, hands-free voice activation products, an enhanced online presence, and significant investment in premium sports such as the

TCL C845 Mini LED TV

` IMAX Enhanced

` Up to 2,000 nits brightness

` Full Array Local Dimming

` Mini LED and Quantum Dot technology

` Latest gaming technologies including VRR144 and DLG240Hz

RRP: TBC

TCL predicts a huge focus in two key areas – super large screens and Mini LED technology.

Big Bash League Cricket, Formula One Grand Prix, the Australian Football League (AFL) and Melbourne Cup.

“We have historically been strong with our digital go-to-market strategy and are now investing in sponsorships of major sporting events this year. TCL will leverage its AFL sponsorship and Melbourne Cup Carnival partnerships, alongside working closely with retailers on key activations.” AR

HISENSE

Gideon Lui Head of Marketing

Hisense has seen purchase behaviour both online and in-store impacted by economic pressures associated with the rising cost-of-living.

“While home entertainment products such as TVs and soundbars tend to be a discretionary expense, consumers remain conscious of ensuring products fulfil their needs when it comes to quality, longevity, and increasingly, environmental impact,” Gideon Lui said.

“This sees customers prioritise purchases that promise long-term value, are priced with consideration of the current economic climate and with sustainability credentials front of mind.”

Hisense believes consumers are also seeking products that go beyond their basic functionality as they invest in the home.

“Earlier this year at CES, we announced significant upgrades to our smart home ecosystem, ConnectLife, with increased connectivity across consumer electronics and home appliances. As we see this rollout in 2023, we’re looking forward to announcing further ConnectLife upgrades that offer smarter technology to create a seamless connected experience in the home.”

Hisense acknowledges that many households upgraded their home entertainment set-up during Covid lockdowns, but for those who didn’t, feedback demonstrates that TVs and soundbars that work symbiotically will be in demand.

Hisense U8KAU

Mini LED TV

` IMAX Enhanced Certification

` Dolby Vision IQ and HDR10+ Adaptive technology

` Mini LED Pro backlight technology coupled with Hisense QLED Quantum Dot Colour

` Game Mode Pro with HDMI 2.1 running at refresh rates of up to 4K at 144Hz, VRR, ALLM and AMD FreeSync technology

` Proprietary VIDAA U7 interface, with Amazon Alexa Built-In, Google Home Ready and Apple AirPlay2 support RRP: From $2,499

“In terms of screen size, we’ve seen 158% growth in 65-inch TV sales across the last three years, demonstrating that many Australians are keen to ‘Go Bigger’. We’re also seeing growing interest in newer TV technologies such as Mini LED, as education grows among Australians. Between January and October 2022, we saw 30% growth in ULED TV sales locally, and we expect this momentum to continue,” Lui said.

Hisense is committed to continuing strong relationships with retailers and as in-store footfall increases, its specialist product teams are back on the road, giving retailers hands-on training.

“This year, we’ve also debuted a new brand platform, Just Makes Sense, marking our commitment to strip back the jargon and clearly communicate why Hisense is the brand of choice across consumer electronics and home appliance categories. The campaign includes a new TVC, out-of-home and social channels.”

Following a successful partnership spanning the 2020 to 2022 seasons, Hisense is again the Official Partner of the NRL Telstra Premiership, and newly appointed partner of the NRL Telstra Women’s Premiership. AR

In terms of screen size, we’ve seen 158% growth in 65-inch TV sales across the last three years, demonstrating that many Australians are keen to ‘Go Bigger’.

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SAMSUNG

Jeremy Senior Vice President – Consumer Electronics

In the past 12 months, bigger has become better for Australian consumers when it comes to screen size. According to Samsung insights, almost every big screen TV owner (95%) – consumers who purchased a 75-inch TV or above – are happy with the size of their TV or wish that they’d gone even bigger. This compares to almost half of consumers (43%) who bought smaller screens (65-inches and below) and now regret that they didn’t buy bigger.

“With cost-of-living pressures, consumers are increasingly faced with a trade-off dilemma between improved picture quality, a bigger screen, or a more affordable solution. Our research shows that nearly half of consumers facing this choice (45%) prioritise screen size and picture quality over a cheaper TV,” Jeremy Senior said.

“There will always be people in the market for a new TV. Our job is to show consumers who are considering a purchase that Samsung has a TV that not only ticks their performance, size, and functionality requirements, but can also offer long-term value through connectivity and enhanced personalisation features.”

Samsung recognises that one size doesn’t fit all when it comes to TV solutions, so the company wants to help retail staff and the end consumer understand that its 2023 range offers a TV and soundbar for every lifestyle, passion, and room.

Samsung Neo QLED 8K Smart TV QN900C

` Ultra-slim Infinity Display

` Samsung Quantum Mini LED technology powers over 33 million pixels and delivers over a billion shades of colour

` More than 100% colour volume on HDR content, enabling accurate colour reproduction at any level of brightness

` Q-Symphony synchronises sound between the TV and a compatible Samsung Q-Series soundbar

` Smart Hub brings together Entertainment, Gaming, Ambient options, and SmartThings in one place

RRP: From $7,549

Half of Australian TV buyers (49%) admit they only understand the basics of modern TV technology and can feel intimidated by jargon.

“We know that for many consumers, the start of the purchase journey is confusing. Half of Australian TV buyers (49%) admit they only understand the basics of modern TV technology and can feel intimidated by jargon,” Senior said.

“In 2023, we’re working to make this process easier by shifting away from POS listing techs and specs to instead delivering messages that focus on how the tech benefits the consumer. For example, explaining that Wi-Fi enabled TVs can connect to SmartThings, which transforms the TV into the hub of a smart home. Another example is explaining to renters who are limited on space that a projector like Samsung’s The Freestyle or The Premiere can offer them a high quality 4K big screen experience without the need to mount a TV or dedicate space for a TV stand.”

Samsung is also delivering more face-to-face retail training programs to increase engagement and product fluency among floor staff to enable more informed conversations with consumers. AR

ANKER INNOVATIONS

Gaspar Xie General Manager

Prior to purchase, consumers are educating themselves on product options more than ever and largely through online channels, according to Anker’s Gaspar Xie.

“As such, we need to make sure that we are continually providing them with the necessary tools that help them build their product familiarity. Making sure that key brand and product assets are easily accessible and understood is paramount to driving consideration,” he said.

While Anker acknowledges that economic conditions are a consideration, the company is confident that the market will remain strong and viable for brands that continue to demonstrate innovation and customer value.

“We continue to work with our retail partners to explore options that enhance our brand, while effectively communicating key product features. Sales staff education to build familiarity with key selling points remains a priority as we explore innovative ways to build brand awareness through interactive training programs,” Xie said.

“The marketing strategy we use differs by product, level of market maturity, our target customer and how they consume media. With such a broad portfolio – Anker, eufy Security, eufy Clean, MACH, Nebula, AnkerWork, Anker PowerHouse and AnkerMake – the digital media environment has become an integral part of our marketing mix.” AR

Nebula Capsule 3 Laser

` 1,500mAh battery for 2.5 hours of playtime

` 8W Dolby Digital speaker for Hi-Fi cinematic sound

` Weighs only 950 grams – 90% smaller than others in the market

` 300 ANSI lumens of brightness in 1080p Laser HD clarity

` Includes Android TV 11.0 and works with Google Assistant and Chromecast

RRP: $1,799

Sales staff education to build familiarity with key selling points remains a priority.

EPSON

Paige van Saarloos Senior Product Manager

Epson has seen home theatre customers look for bigger screens and better resolutions.

“The viewing experience must be the best quality and the biggest size possible. In many cases, the only option is a projector-based home theatre experience,” Paige van Saarloos said.

Despite Epson acknowledging that cost-of-living increases impact demand, the company still expects a significant number of customers to enter the market as people spend more time at home.

“People will want to upgrade to better projectors with higher specifications and the best possible resolutions. In that sense, the outlook for quality home theatre is positive. Home theatre is a category that can be researched online but seeing is believing. With this in mind, we continue to work closely with retailers to demonstrate our projectors in a way that provides the best possible in-store viewing experience.”

Given each of Epson’s product categories are aimed at different customer types, specific and targeted digital advertising is used, alongside more traditional forms of promotion. “This is effective, particularly cost efficient and makes budgets go further. It also means those people who want to hear about and see an Epson home theatre projector do so.” AR

Epson Projector EH-TW6250

` 4K Pro UHD

` Vertical lens shift

` 35,000:1 high contrast

` Smart media functionality

` Low input lag for gaming capabilities

RRP: $2,099

JBL

Soundbar BAR 1300

` Auto calibration with JBL app

` Pure Voice technology

` 10-inch 300W subwoofer

` 1,170W 11.1.4 with Dolby Atmos and DTS-X

` Detachable wireless rear speakers that can be used as separate Bluetooth speakers

RRP: $1,999

HARMAN Amrit Lall Product Marketing Manager

Harman has seen strong growth in JBL soundbars, particularly models that come with separate rear speakers as people look for a better audio experience, in addition to growth in the party speaker market.

“Customers are using more streaming services than ever before. Even with softer TV sales, we still expect people to look for high-end Dolby Atmos soundbar solutions. With people spending more time at home, we also expect the party speaker category to continue to grow,” Amrit Lall said.

New JBL soundbar and party speaker fixtures are rolling out to select retail stores to not only showcase the products visually, but also provide Atmos content from the soundbars.

“We work with our retail partners to run 360-degree campaigns involving TV, traditional print, digital, Facebook, Instagram and TikTok. We also work with brand ambassadors such as DJ Tiger Lilly and Jerome Luai for maximum exposure to customers.” AR

BBQ & Alfresco

& FREESTANDING GAS | ELECTRIC & CHARCOAL BARBECUES

OUTLOOK

Trend to take the indoors, outdoors heats up

BY KYMBERLY MARTIN

The surge in home improvements projects through Covid has been well documented, with a wave of unexpected conditions linked together creating unprecedented building activity as homeowners scrambled to renovate, update, redesign and expand their dwellings. Included in that activity was a record level of deck and verandah projects that appears to have flowed through to BIS Oxford Economics 2023 barbecues and outdoor kitchen research, where a record 62% of households now claim their barbecue is part of an outdoor kitchen area, up from 56% in early 2021.

Further reinforcing this was gas built-in barbecues that have also reached record levels of ownership, with built-ins having a strong connection to outdoor kitchens.

“Interestingly, the increase in home cooking through the pandemic, with restaurants and cafes closed or restricted at various times, appears to have continued post-pandemic, certainly where outdoor kitchens are concerned, with 65% of respondents with outdoor kitchens using them at least once a week, during summer, up from 56% in 2019,” BIS Oxford Economics director Paul Giles told Appliance Retailer.

“Not surprisingly, as outdoor activities such as camping, caravanning, fishing and picnics, increased post-pandemic, usage of barbecues including gas compact, solid fuel and electric, away from home also increased. In 2019, 34% of barbecue owners reported some away-from-home use and this has jumped to 44% in 2023,” Giles said.

ARISIT

Rachael

Williams

National Sales & Marketing Manager

“Like every category, market dynamics have kept everyone wondering where consumer purchasing trends will head,” Rachael Williams said. “While we are still seeing the premium customer investing in the right product for their project, the rest of the market is cautious but still purchasing.

“Partnering with the right retail partners is more important than ever, along with staff training and having the right product ranging. Knowing that the outdoor area is the last part of a new home or renovation build means it is often the first on the chopping block when budgets are not being adhered to. Making sure the customer is confident in their choice and sees the ultimate benefit of the product will ensure the build is not postponed and the sale goes through,” she said.

Customers are looking for a quality product and stylish design and don’t want to pay overinflated prices. “The premium consumer wants an established brand and a professional looking product. Even if they have extra in the budget, they still want quality, style and a good deal,” she said. “Our Husky wine fridge is a perfect partner for the ultimate outdoor BBQ.”

Sirius 1175mm Drop-In BBQ

SIR-DG3101 BLK

` Four burners including powerful infrared sear zone

` Infrared rotisserie as standard

` Available in matt satin black

` Backlit knobs and one hand ignition system

` Fitted flame failure

RRP: $3,699

Arisit focuses on digital exposure and promotion to lead customers to retail partners. The customer is already aware and interested but likes to see the product in real life. Arisit also invests in quality displays to show the customer what they can experience in their home as eye-catching pointof-sale and promotions always help get the sale across the line.

“However, we need to offer more to our customers, and this does not need to be monetary, it can be service-based, an experience or support. We run cooking classes where possible which, like those available for indoor ovens, are almost standard now. It is important to have an offering for all customers and invest in a category that has yet to reach its potential, but partnered with the right team it becomes achievable.” AR

The premium consumer wants an established brand and professional looking product. Even if they have extra in the budget, they still want quality, style and a good deal.

EUROLINX

Daniel Bertuccio Marketing Manager

According to Eurolinx, there have been some notable changes within the BBQ category. Firstly, entertaining spaces and appliances have become more of a feature in the home, as well as more spectacular. Secondly, people are specifying more appliances to go in these areas.

“Customers used to be content with a simple BBQ but the ultimate entertaining space now needs a ‘companion or complimentary’ smoker, pizza oven, charcoal grill and beer fridge,” Daniel Bertuccio said.

“Although versatility with multiple appliances might be the desire, the reality is that the bulk of the market has limited space.”

Digital marketing and partnerships are a focus to increase brand exposure and awareness. “Our play is to have people wanting our products before walking into a store or shopping online. It’s much better to have a consumer ask for your product instead of browsing to see what’s available,” he said.

“Because outdoor living and barbecuing is one of Australia’s favourite pastimes, the category will always remain strong and high on the priority list. However, consumers may seek lower price points but with that comes a sacrifice in quality and performance, so it is a fine balance. Our job as a supplier is to ensure that we are providing the best value.

“We are in a phase where customers are willing to stretch their budget for the right products. It’s important to qualify the customer and not be afraid to upsell as this is a category that is hot right now,” Bertuccio said. AR

Everdure by Heston Blumenthal Cube 360 Charcoal BBQ

` Grills, smokes and roasts for versatile cooking results

` Height-adjustable grill can fit poultry up to 13.5cm high

` Portable design weighing less than 10kg

` Cool-to-touch body, chrome handles, safety latches and wooden carry handle

` Temperature and airflow control with the roasting hood

RRP: $329

Emma Geldens Product Marketing Specialist

While there has been an increase in customers returning to stores, a significant percentage of research and purchasing is still being conducted online, Emma Geldens said.

Artusi Three Burner Freestanding BBQ ATBBQCG3

` Side wok burner and three gas burners

` Burner power: 12.5MJ per burner

` 63cm x 44cm cooking area

` Storage compartments

` Galvanised steel trolley

RRP: $1,499

In response, Shriro has developed and enhanced its digital content for retailer partners and websites. “We have released interactive AR and 3D viewer plugins for the Everdure by Heston Blumenthal (EHB) BBQ range, allowing customers to view the range in a 3D, 360-degree format to see what they will look like in their own home,” she said.

All EHB point-of-sale material features QR codes that link to online content and there is new point-ofsale material for the Everdure Hayman Series BBQs, outdoor kitchens and the new EHB CUBE360.

“Consumers have become more design conscious, opting for products that not only meet their functional needs, but their design and aesthetic needs as well.”

EHB supports retailer events within key selling periods via in-store product demonstrations to coincide with major store promotions.

“We partner with retailers to run various promotions throughout the year such as percentoff sales and offers to receive free accessories.

“Retail partners should aim to create a multifaceted in-store and online experience for consumers to encourage package purchases and upsells, by displaying lifestyle settings,” Geldens said. AR

SHRIRO

PREMIUM

FOR MORE DETAILS VISIT www.steelbrand.com.au

TRAEGER GRILLS

David Chegwyn Director

Over the last 12 months, Traeger has noticed a consumer shift to solid fuel and pellet grilling, away from the traditional gas grill. “People are focused on flavour and convenience, likely a result of people spending more time at home, so we are seeing increased interest in low and slow cooking and adding new things to the equation like vegetables on the grill,” David Chegwyn said.

“With so many options on the market, people are looking for versatility and connectivity. They want something simple enough to use, to create a wide variety of meals, that removes the hassle and space of multiple appliances. Our grills provide the ability to braise, BBQ, grill, bake, roast and smoke, all connected to the Traeger app to monitor your grill, so you don’t have to watch over it.”

Traeger do regular in-store demonstrations to show customers how to get the most out of their grill, with tips and tricks on hosting the perfect barbecue. “The physical retail experience is highly valued as consumers want to try before they buy to ensure they are making the right decision.

“Australians have always loved a classic barbecue, entertaining and cooking for large groups of people, but a good BBQ does not have to be expensive. The low and slow method originated from using cheap and unwanted cuts of meat, so I think it requires more thought than what we are used to, and what can be used as a substitute to still create a meal jampacked with flavour,” Chegwyn said.

His message to retailers is to cook and show the customer what they are missing out on. “Giving customers a taste of a delicious BBQ in-store is a great differentiator of online versus in-store, so the key message is to get cooking.” AR

Traeger Timberline XL Grill

` Smart Combustion technology maintains a consistent cooking temperature using smart sensors

` Full-colour touchscreen display with guided onboarding, monitoring temperature, and performing grill maintenance checks

` Patented DownDraft exhaust envelopes food with wood-fired flavour

` Stainless steel insulation delivers precision temperature regulation for improved searing capabilities

` Equipped with two Traeger MEATER wireless meat thermometers for precise monitoring of food temperature

RRP: $7,999

Weber Genisis Smart Gas

Barbecue SE-SPX-435

` Four-burner LP gas barbecue (natural gas also available)

` Integrated Weber Connect smart grilling technology for perfectly barbecued food

` Weber crafted frame included with custom grillware (sold separately)

` Extra-large sear zone and LED lighting

` Additional side burner to sauté, boil water or warm sauces

RRP: $3,099

WEBER

Mike

McDonald

Managing

Director – APAC

Another observation of the market in the wake of Covid comes from Weber with increased demand for products that offer cooking versatility, enhanced performance and ease of use.

“Barbecues that offer a wide cooking temperature range, with included or optional features and accessories that allow consumers to utilise a range of cooking techniques, such as low and slow, smoking, baking, roasting, grilling and searing,” Mike McDonald said. “This expands their outdoor cooking repertoire to produce foods not necessarily associated with barbecue cooking.”

Weber has also observed a return to in-store traffic as consumers embrace the physical retail experience, along with a rise in popularity of alfresco living with the opportunity to seamlessly blend indoor and outdoor spaces.

The company recently introduced the Weber Outdoor Kitchen Collection, comprising customfit accessories for grilling, searing, roasting, baking and frying on the new Genesis and Spirit gas and SmokeFire pellet barbecues. AR

SITRO GROUP

Nick Di Pietrantonio Sales & Marketing Manager

The last year has produced new challenges as the world slowly opened up post-Covid, giving consumers greater choice in their spending habits, according to Nick Di Pietrantonio. “Outdoor kitchens continue to drive sales in the alfresco category as outdoor entertaining remains a focal point for renovations or new builds. Consumers are looking for products that help enhance this area,” he said.

Sitro has launched new products intended to give customers more choice, making it easier to bring their outdoor kitchen together, with modular components for adding later.

“We have complemented the outdoor kitchen area with additional products such as BBQ rangehoods and alfresco heaters designed for entertaining more often throughout the year,” he said. “We have also released a range of electric BBQs for those not wanting to purchase a large gas model.”

The company is optimising its digital marketing, so consumers are informed when seeking out new products, together with in-store displays, product information and retail training.

Gasmate Paragon Digital Electric BBQ

` 2400W heat output

` Can be plugged into a power point

` Cabinet trolley with folddown side shelves

` Locking castors to secure when in use

` Cover keeps BBQ clean RRP: $999

“We have complemented the outdoor kitchen area with additional products such as BBQ rangehoods and alfresco heaters.

Entertaining remains an important pastime and the BBQ has always been ‘the Australian way’, he said. “While there is no doubt there will be a rationalisation of sales based on previous Covid years, we believe consumers will still search for quality products when it comes to entertaining at home.”

His message to retailers is be patient. “We are seeing more enquiries from consumers prior to purchase as they research more than before. We all need to ensure our product presentation and product information, both online and in-store, is up-to-date and relevant to the target audience.” AR

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Climate change drives desire for cleaner air

BY KYMBERLY MARTIN

GfK data has shown that the air treatment category rose 20% in units and 17% in value for the 12 months to March 2023 versus the prior year. However, in the past few months the market has slipped into a decline. While last year’s heavy rain falls led to a surge for dehumidifying products, cycling over the strong growth period last year, the dehumidifier market has since suffered a unit and value decline.

OLIMPIA SPLENDID

Kamla Vohra Customer Experience Manager

Air purifiers and dehumidifiers in particular have become increasingly popular over the last 12 months, according to Olimpia Splendid’s Kamla Vohra.

“With respect to air purifiers, there has been a lot of emphasis on air purification products due to increasing awareness about filtering out bacteria, pollutants and other airborne contaminants,” he said.

“With the increase in wet weather and flooding, we have seen an uplift in dehumidifier sales.”

When it comes to training, the Olimpia Splendid sales team is actively engaged in promoting the benefits of air treatment products via regular training sessions with retail partners.

“Pandemics and inclement weather have been the catalyst, but we will be doing ongoing training to ensure these kinds of products remain top-of-mind.”

He remains optimistic about the future of the sector. “We forecast continued growth in the air treatment category for 2023 and beyond.” AR

De’Longhi Tasciugo AriaDry Pure 2-in-1 Dehumidifier & Air Purifier DDSX220WF-WH

` Wi-Fi connectivity with De’Longhi Comfort app

` Tank control system with 12-hour timer

` Anti-mould tracker

` Four-action filtration

` Laundry mode

RRP: $719

Olimpia Splendid Aquaria Dehumidifier

S124P

` 24L per 24 hours dehumidification capacity

` 5L tank capacity

` Motorised louvre

` Wi-Fi enabled

` Clothes Dry function

RRP: $999

DE’LONGHI Wilson Kwong Brand Manager

“Over the past 12 months, we have seen an increased appetite in purchase behaviour particularly in the air purification category, largely driven by increased rainfall, causing consumers to look for solutions when it comes to preventing mould and dampness in their home,” De’Longhi’s Wilson Kwong said.

“While people may not be spending as much time at home, we still see a space to meet consumers’ growing need for air treatment and filtration techniques. Covid made everyone more aware of the importance of air purity in general, and these factors are especially relevant coming into the winter months to avoid illness, mould and dampness, but also as an all-year-round tool to help combat allergies and keep families healthy.”

The category presents an opportunity to get hands-on with the product which helps incorporate the education piece in sales communication. “People don’t realise how humid our homes can get and are shocked to see how quickly the tank fills. We also focus on the holistic benefits of investing in a dehumidifier through training and communication and educating consumers that dehumidifiers are more than a ‘rainy day’ appliance.”

All De’Longhi dehumidifiers carry Sensitive Choice approval from the National Asthma Council. AR

PHILIPS DOMESTIC APPLIANCES

Xenia Ieroianni Marketing Specialist – Home Life

“Covid related demand is still present and remains a key driver for purchasing air treatment products,” Xenia Ieroianni said. “However, outside these one-off and rare ‘black swan’ events, triggers for purchase range from health reasons such as allergies or asthma, life-stages such as having a newborn or a young family, and environmental/ seasonal changes like hay fever season or sustained wet weather periods. We have also seen a rise in demand from offices, schools, restaurants, childcare and medical environments where large groups of individuals may congregate.”

Educating consumers on the benefits of air treatment products is an imperative task that needs to be driven by brands in this space, especially off the back of Covid. “The importance of indoor air quality needs to be built beyond just triggers from widespread health or environmental events, and communicating the long-term benefits of these products,” she said.

Philips has developed the Clean Air White Paper for education, conducts category and product training for retail staff via online and offline platforms, Philips-hosted training events or through its field team representatives with one-onone demonstrations and training sessions in-store.

“With more consumers working from home or spending more time at home, it’s important to focus on the importance of indoor air quality and how air treatment products are better than simply opening a window. There is also the opportunity of expanding two-in-one product offerings such as purifiers and humidifiers or purifiers and heating/ cooling solutions where consumers can get multi-

Philips Air Performer 7000 Series AMF765

` Two-in-one air purifier and fan

` Self-adapting technology with artificial intelligence (AI) detects air quality and usage habits

` Eliminates 99.97% of all unseen particles

` Purifies large rooms up to 70m²

` 270m3/h Clean Air Delivery Rate (CADR)

RRP: $799

functions from the one product to address more than one need. Being Wi-Fi or app enabled is also key in capturing those wanting convenience in controlling their device.

“From a sales perspective, we see the air purification category settling in 2023, unless there is another widespread health or seasonal event. We expect more aesthetic designs to emerge as consumers start to treat devices as another piece of furniture in the home. However, education is paramount in this category, ensuring that the strong foundations of future growth are enacted upon while the topic of air quality is still in the forefront of consumers’ minds,” Ieroianni said. AR

The importance of indoor air quality needs to be built beyond just triggers from widespread health or environmental events, and communicating the long-term benefits of these products.

OUR MISSION

Comfort all around.

To design and construct products with the finest aesthetic, the best technology and respect for the environment.

UNICO PRO

The original wall mount air conditioner with no external unit. Designed and made in Italy, Unico Pro dramatically improves the look of external walls.

CALDO WHISPER

Efficiently and quietly warm your space thanks to the vortex action of Caldo Whisper. It features low and high power heat settings and can be used as a fan during warmer months.

CALDOSTILE F

Customise your heating experience with touch screen display, remote control, tilt and oscillation settings.

AQUARIA S1

Much more than dehumidifiers, Aquaria models are ideal for all the spaces of the home. In addition to removing moisture, they help to reduce allergens in the air and eliminate bad odours.

For more, visit o limpiasplendid.co m . au

MITSUBISHI ELECTRIC

Garth Hickey

National Retail Sales Manager

Consumers are becoming more concerned about air quality, but the rising cost-of-living is making them think twice before they spend their money, a Mitsubishi Electric Healthy Home Trends Report has found.

Consumers are now more aware of the quality of the air they breathe with 54% of study respondents cautious of bacteria in the home. Also, 56% are concerned with particles and hidden contaminants, such as dust in the air, while external factors such as bushfire smoke, dust storms, air pollution, pollen and other allergy triggers are of concern too.

One in five (22%) of those surveyed admitted to having mould in at least one room of their home, while 17% have at least one room with dampness present. Of those households with dampness or mould, 67% had clothing or other items ruined in the past year.

“As Australians spend more time working from home, there is a growing demand to improve their comfort and air quality through both air conditioning and air treatment products,” Garth Hickey said.

Mitsubishi Electric Air Purifier

MA-E85R-A

` Auto cleaning washable pre-filter

` High performance HEPA filter

` PM2.5 and odour sensors

` 508 m3/h Clean Air Delivery Rate (CADR)

` Multi-directional airflow

RRP: $1,199

One in five (22%) of those surveyed admitted to having mould in at least one room of their home, while 17% have at least one room with dampness present.

A key aspect of the retail training Mitsubishi Electric provides is educating staff on the benefits of premium ‘Made in Japan’ quality products.

“To assist retail staff, we have developed POS display plinths that clearly communicate the key selling features of our air purifier and dehumidifier. This provides consistent messaging for both customers and new staff. The Mitsubishi Electric air purifier and dehumidifier enables retailers to add high quality, ‘Made in Japan’ products to their line-up.”

As air quality deteriorates and consumers become more aware of airborne allergy triggers, the market for air purification products will continue to grow. “However, economic pressures may ease some of the potential sales growth,” Hickey said. AR

ANDATECH

Ahmed Wafi Assistant Marketing Manager

Andatech’s Ahmed Wafi said Covid has led to an increased focus on indoor air quality, as people spent more time at home and looked for ways to mitigate the possibility of virus transmission. “This increase in awareness has led to people recognising the importance of air treatment in our daily lives,” he said.

“For 2023, the outlook on dehumidifiers and humidifiers is expected to be lower compared to previous years, including 2022. However, it is worth noting that the air treatment category has seen significant growth in recent years due to increased awareness of indoor air quality and health concerns, and this trend is expected to continue in the long run.”

He said newly gained indoor air quality awareness among the public also spurred asthma patients and those suffering from allergies to turn to air purifiers and dehumidifiers to help ease their symptoms. The shift to remote work has also led to an increase in home offices with air purifiers and dehumidifiers helping to create a healthier and more productive workspace.

“By providing in-depth comprehensive product training with our retail staff, they become better educated on the functions of each device and how each unique feature adds value to the customer.

“The biggest opportunities for sustained sales performance in air treatment lies in understanding the evolving needs of consumers and responding to these needs through innovative products and unparalleled customer service,” he said. AR

Dyson Purifier Hot+Cool Formaldehyde

` HEPA filtration captures 99.95% of particles as small as 0.1 microns

` Formaldeyhde sensing and destruction

` Selective catalytic oxidisation filter destroys formaldehyde at a molecular level

` Integrated sensors constantly analyse air while the algorithm cross-checks data every second

` Diffused mode delivers purified air throughout the room

RRP: $1,149

Ionmax Vienne Cool Season Desiccant Dehumidifier

` Self-regenerating zeolite technology for moisture control in cooler climates

` Easy to use, low-cost and efficient dehumidifier and dryer

` Extracts up to 10L of moisture daily (20°C, 60% RH) with a large 4.2L water tank

` Antibacterial air filter with nano silver technology and built-in negative ioniser controls humidity levels

` Extended four-year warranty

RRP: $549

As the country emerges from the global pandemic, awareness and interest in air and the impact it has on our wellbeing remains. People want assurance that their homes, as well as public spaces, have clean, unpolluted air and according to Dyson, this presents an opportunity to educate consumers about both indoor and outdoor air quality.

Dyson is involved in several research and education initiatives to raise awareness about air pollution and help people adapt their behaviour to positively reduce their personal exposure.

One such initiative is a partnership with Deakin University called ‘Breathe Melbourne’ that uses Dyson’s air quality backpacks to measure the air pollution exposure of children in Melbourne’s inner west on their commute to and from school. The study aims to nurture children’s scientific curiosity, raise community awareness and inform government policy in tackling air pollution levels.

Participating schools have access to an optional air quality resource provided by the James Dyson Foundation that encourages students to work like real engineers to investigate air pollution and evaluate existing solutions.

“There is still a lot of work to be done in helping people understand the causes, sources and impact of both indoor and outdoor air pollution,” a Dyson spokesperson said.

“The MyDyson app allows connected Dyson air purifier owners to control their machines, view live air quality reports and get access to helpful how-to guides. It encourages owners to learn more about Dyson technology and the pollution trends that are identified within their home that is continuously updated with personalised content and insights.” AR

DYSON Company Spokesperson

HOMEDICS

Yashinta Hynes

Group Marketing & Ecommerce Manager

Consumers are more considerate of their work and living arrangements and understand the value in purifying air, according to Yashinta Hynes.

“Key drivers for the category are product effectiveness, filtration and technology with the air purifier market in particular forecast to reach $12.3 billion globally, and the Asia Pacific region is projected to expand, due to the rapid growth in technology trends,” she said.

“We are continually holding conversations with retailers to meet audience expectations across product, technology, price and availability with a higher focus on energy efficiency and ratings.”

The company has launched two humidifiers, the TotalComfort humidifier, available to the broader market, and the TotalComfort Deluxe Ultrasonic humidifier, exclusive to Harvey Norman. AR

HoMedics Total Comfort Humidifier

UHE-CM65CQ-AU

` Visible ultrasonic cool mist with adjustable mist setting

` 5.3L water tank with handle

` 65-hour runtime

` Coverage area of 40.8m2

` Clean Tank technology helps protect the tank from mould and mildew

RRP: $99.95

Beurer Slimline Air Dehumidifier LE30

` Dehumidification capacity of up to 10L per 24 hours

` For rooms of up to 30m²

` Continuous operation option

` Connection for external condensation drainage, with drainage hose included

` Electric automatic defrost function and washable filter

RRP: $399.95

FITZONE SOLUTIONS

Maria Russo Director

Purchasing behaviour has normalised postCovid and while the anxiety around virus transmission has subsided to some extent, the focus is still on performance and capability, according to FitZone’s Maria Russo.

“Education is evolving around the correct purchase for the respective environment, such as room size, purification versus humidification versus dehumidification. But it is an area that is confusing for consumers, and it forms part of our ongoing interactions with respective retailer tools to deliver additional communications from our side,” she said.

“For Fitzone Solutions, the biggest opportunities lie within digestible product information and communication.”

Russo believes the category will continue to build, albeit not at the same rate as during the Covid period.

“As more education and awareness of the value of air treatment products grows, we believe consumers will continue to invest in the category.”

The company has just released a Beurer air purifier and two Beuerer dehumidifiers to the local market. AR

ELECTROLUX Mike Eagle Category Manager

Climate has significantly driven demand among consumers seeking air treatment products that dehumidify and remove harmful particles caused by mould and/or heat or cool the air temperature to ensure greater comfort while in the home, according to Electrolux.

“Increasing inflationary pressures are also influencing purchase considerations as consumers perceive air treatment products as ‘luxury’ purchases. Declining disposable income is leading to careful thought as to how these will provide a return on spend over time, for example, a $599 dehumidifier can help decrease the amount of time a vented dryer needs to be used,” Mike Eagle said.

Electrolux UltimateHome 500 Air Purifier FA41-402GY

` Four-step filtration captures micro-dust, odours and harmful airborne substances

` Spiral air circulation creates a robust whirl to efficiently circulate filtered air

` Laser sensors evaluate air quality and automatically adjusts the fan speeds

` Low noise level

` Intuitive touch

RRP: $599

“Energy efficiency remains high as a priority as most air treatment products are expected to be in the home between three and five years. Design is also a desirable element as well as user experience and ease-of-use is key. Connectivity is now expected with many consumers accustomed to be monitoring their products via their phones.”

According to Eagle, unlike some other countries in Oceania, air treatment is unregulated in Australia, and as a result there is a large amount of product marketing collateral across the market with varying claims which utilise different test standards and methods.

“Education is essential for both consumers and retail partners to ensure they clearly understand the features, benefits and core technology to enable them to make informed purchasing decisions. Reliable online information, access to product information, reviews, tests standards and claims supported by one-on-one infield or online training are provided and evaluated to ensure that the best coverage of training is supported where needed.

“Innovation remains a key driver and indicator of sales performance and success over time as it determines product lifespan, manufacturing costs and influences market performance.”

Air purification has seen steady growth since 2020, driven predominantly by bushfires and Covid, with both raising awareness of indoor air quality. Consumers are now better educated of the need for these products and intention to purchase remains positive. “However, the key determining factor will be fluctuations in climate conditions and how retailers can help to positively position these products to consumers using examples such as the winter flu season,” Eagle said. AR

“Education is essential for both consumers and retail partners to ensure they clearly understand the features, benefits and core technology…

BEKO Kym Thornton

SDA Product Manager

This is a highly competitive category with a lot of weather events in the past year, as consumers search for products that support the health of their family, deliver value for money, are good quality and offer functionality, according to Kym Thornton.

“Consumers are more aware of what it means to have clean air and its importance in dayto-day living, with education being key for all product categories, including our range of air purifiers. We provide a combination of in-store hands-on training delivered by our account managers, supported by online training modules on our digital learning platform, Beko Learning Academy. In addition, we have a range of ‘how-to’ videos on the Beko YouTube channel.”

Consumers want products that carry the latest technology, are easy to use and Wi-Fi connected, she said. Beko will continue with its current range with no plans for change in 2023. AR

Beko Air Purifier APT61001

` Three stage HEPA 13 filtration

` 360-degree airflow

` Removes 99.9% of virus and bacteria

` Real-time air quality tracker

` Timer and night modes

RRP: $299

Panasonic Floor Standing Air Purifier

F-PXU70MWL

` HEPA composite filter prevents bacteria reproduction, removes up to 99.99% of ultra-fine particles

` Nanoe X technology inhibits airborne and surface-present pollutants

` De-formaldehyde technology uses a threestep process to uphold environmental cleanliness

` Odour/PM2.5 particulate matter indicator displays concentration level in the home

` Intuitive voice control and Wi-Fi connectivity

RRP: $989

PANASONIC Joe De Bella Group Manager – Air Conditioning

Consumers have become more conscious of the air that surrounds them and are installing and upgrading their air conditioning solutions to integrate air purification technologies within the home and workspace, according to Joe De Bella.

“With more consumers conscious about air quality, purchasing behaviours are shifting towards products that are easy to use and can purify air effectively,” he said.

“Air purification has continued to demonstrate its strong market position with considerable growth in the past 12 months. As air purification products become staples within Australian workspaces and homes, improvements in technologies have allowed these solutions to decrease in weight and improve manoeuvrability.”

Air purification became a main priority during Covid with consumers wanting to ensure the air they breathe is clean. Panasonic’s nanoe X technology inhibits airborne and surfacepresent pollutants and this technology features in Panasonic’s floor standing air purifier.

“Panasonic has a clear focus on educating sales staff on marketing strategies to encourage consumers to purchase purification solutions.

“With flexible study and working arrangements, more consumers are looking for convenient solutions that can purify their air and cool and heat their households simultaneously,” he said. AR

Jeremy Senior Vice President – Consumer Electronics

According to Samsung, there has always been high awareness of the air conditioning benefits for cooling and heating homes. However, over the past year, consumers are placing greater consideration on energy efficient features and hygiene factors, in addition to more traditional drivers such as quality, style, design and innovative solutions.

This shift can be attributed to the current costof-living pressures and an ongoing focus on personal health since Covid, with the majority of Australians now believing cost-of-living is the most concerning global issue and 45% are still concerned about Covid, Jeremy Senior said.

“The biggest change for air purifiers over the past year has come from an increased awareness of the category, product features and overall benefits.

Samsung research shows that 12 months ago, over half the population had little to no knowledge of air purifiers with Covid putting more focus on hygiene, but we are now paying more attention to the air we breathe and are actively taking steps to improve air quality in the home.”

Research also showed that when it comes to air purifiers, the most appealing product benefit is the ability to reduce the amount of dust in the

Samsung Ultimate Air Purifier AX90

` 701m3/h Clean Air Delivery Rate (CADR) with a room coverage span of up to 90m2

` HEPA filtration removes 99.97% of 0.3㎛ ultrafine dust and inhibits bacteria spread

` Dual fan and filters drive three-way air flow and fast filtration

` Quiet 21dBA night mode

` Numeric air quality display and four colour indicator checks for precise pollution level

RRP: $999

home. Consumers are also drawn to products that offer quiet operation and are energy efficient with re-usable and washable pre-filters. “These drivers relate to an increased focus on personal hygiene and cost-of-living pressures,” he said.

Samsung is proactively applying third-party accreditations and awards such as the National Asthma Council’s Sensitive Choice Program seal and CHOICE Australia award badges to eligible products. It is also working to help retail staff understand nuanced product terminology to ensure in-store recommendations suit consumer needs.

Consumers should shop, based on a ‘Clean Air Delivery Rate’ (CADR), that provides clarity around how fast the air is purified. “We also encourage retail staff to ask consumers about the space the air purifier will be placed in to best match room coverage size with the right purifying product.”

According to Senior, air treatment opportunities lie in correcting a simple misconception. “For air purifiers, it’s changing consumer perception that these are seasonal products, best used in spring to alleviate allergy symptoms when they provide benefits all year around by reducing pollen, dander and superfine particles that might trigger allergies, reducing the spread of certain captured harmful bacteria, keeping pet hair and odours out of the house and removing bushfire smoke.” AR

SAMSUNG

Sales driven by true wireless headphones and partybox speakers

BY EMILY BENCIC

There has been significant growth in the personal audio category with both headphones and Bluetooth speakers seeing strong demand. Within headphones, true wireless headphones are now the leading segment, recording 17% growth year-on-year, according to GfK data for the 12 months to March 2023. For Bluetooth speakers, the easing of Covid restrictions has helped fuel sales, with the partybox sub-segment showing particularly good growth, up 69% compared to the prior 12 months.

LG ELECTRONICS

Natalie Fedele

Audio Category Marketing Manager

LG’s Natalie Fedele believes Australians have a plethora of choice when it comes to personal audio products, and as competition increases, so too does the technological and feature options.

“As a result, LG has continued its commitment to creating innovative personal audio products, specifically the LG TONE Free earbuds, which continue to evolve as consumer behaviour and needs change,” she said.

Demand for wireless earphones continues to grow, alongside the importance of compatibility and connectivity to fit seamlessly into everyday life and support multi-tasking at home and on-the-go.

“The 2023 TONE Free wireless earbud line-up is compatible with both Android and iOS devices, and offers a Plug & Play feature, which enables the charging case to double as a Bluetooth transmitter, enhanced with a new voice chat function on the T90 model.

“As work and study become hybrid, consumers are spending more time on their health and fitness. The LG TONE Free TF8 wireless earbuds are the

LG TONE Free

T90 Dolby Atmos

Wireless Earbuds

` Real-time Active Noise Cancellation (ANC) optimiser and double step ANC algorithm

` Graphene driver reduces vibration while boosting audio quality and producing dynamic yet balanced and crisp sound

` The world’s first wireless earbuds to support Dolby Head Tracking which recalibrates the sound as users move their heads for a more natural sound experience

` UVnano charging case kills 99.9% of bacteria after charging for 10 minutes

` Up to nine hours of use on a single charge while the case can provide a further 20 hours

RRP: From $399

Our new TONE Free T90 earbuds are the world’s first wireless earbuds to support Dolby Head Tracking across all content and devices for a new level of audio immersion.

company’s first fitness earbud model that provide an enhanced audio experience for the active lifestyle. Incorporating SwivelGrip technology, the form of the TF8s ensures that the earbuds are kept firmly and comfortably in place, alongside a lightweight design that promotes better air circulation for high intensity workouts.”

The LG TONE Free wireless earbud line-up has evolved since launch in 2020 and one of the most important features consumers look for in wireless earbuds is sound quality, according to Fedele.

“Our new TONE Free T90 earbuds are the world’s first wireless earbuds to support Dolby Head Tracking across all content and devices for a new level of audio immersion whether listening to music, watching movies, streaming series or playing video games,” she said.

“Our 2023 TONE Free wireless earbuds also feature Meridian Audio, a specialised technology from our long-standing partner in delivering superior sound. The T90 earbuds integrate the performance enhancing capabilities of Meridian Headphone Spatial Processing (HSP) and with Meridian’s Perfect Balance technology providing consistent tonal balance at any volume, the TONE Free T90 earbuds provide an unparalleled audio experience.”

LG acknowledges that the earbud market has become saturated, and with increased competition, brands need to stand out to differentiate themselves. “LG has achieved this by introducing features such as Dolby Head Tracking connectivity and a UVnano charging case, providing wider coverage, sterilising all parts of the ear gels,” Fedele said. AR

JABRA

Rishi Chawla

Jabra has seen Active Noise Cancellation (ANC), which has historically been exclusively available in higher price ranges, become a must-have for true wireless earbuds in all price segments.

“The success factor is being able to supply good quality earbuds with ANC, even on entry-level products. The new Elite 4 priced at $139 offers ANC at Jabra’s lowest price point, and the market has responded favourably,” Rishi Chawla said.

Based on Jabra research, the most important feature among customers is fit, which is why the company has worked to deliver some of the smallest and best fitting earbuds on the market.

Jabra Elite 4

` Active Noise Cancellation at Jabra’s lowest price point

` Up to seven hours of playtime or 28 hours with the case

` Available in dark grey, navy, lilac and light beige

` Bluetooth Multipoint and Fast Pair/Swift Pair

` Compatible with the Jabra Sound+ app RRP: $139

“More than 80,000 ear scans go into researching the best fit for your ears, to come as close to onesize-fits-all as possible. On top of that, we also include multiple ear gel sizes and special coatings for our active products to withstand sweat, as seen in the Elite 7 Active with ShakeGrip.

“We always try to develop new features that set our products apart. One example is the advanced audio engineering and Jabra MultiSensor Voice technology developed for our recent Elite 7 Pro earbuds. This provides high call performance through the combination of four powerful microphones with advanced Voice Pick Up.”

Jabra works closely with its retail partners to ensure product details are part of their training modules. “With every new product launch, store staff deliver in-person training to ensure they understand the product and its audience.”

Due to the sheer volume of products in the market, Jabra acknowledges that it’s near impossible for the consumer to find the right product.

“It can be tempting to just go with the Apple Airpods or a cheap alternative from a low-end vendor, but we have found that if you take time to look for your preferred features, like ANC and call performance, and your wished-for design and fit, then you will land with brands such as Jabra that deliver high tech at competitive price points,” Chawla said. AR

Based on Jabra research, the most important feature among customers is fit, which is why the company has worked to deliver some of the smallest and best fitting earbuds on the market.

Marketing Director – Retail & Online

SAMSUNG Kylie Mason

Head of Accessories & Wearables

Samsung believes that consumers are in one of two price segments – either sub-$200 to try out wireless buds, or $300-plus to ensure they are getting a quality product.

“As a result, the mid-tier segment is losing out from both a volume and revenue market share,” Kylie Mason said.

“Audio and call quality, noise cancelling, simplicity of pairing, and fit, are the most important features, which the Galaxy Buds2 Pro respond to with 24bit Hi Fi, 360 Audio, head tracking, intelligent Active Noise Cancelling (ANC) built into the buds with high signal to noise ratio (SNR) microphones which eliminate noise, as well as voice detect to start a conversation without needing to take out the earbuds.

“The Galaxy Buds2 Pro seamlessly connect with Samsung devices. When the case is opened, it will automatically ask to pair with your phone, tablet, watch, or Samsung TV. Plus, you can use SmartThings Find if you lose a bud and want to track where it is. The Galaxy Buds2 Pro also benefit from enhanced wind flow technology, which helps reduce ear canal pressure and minimises noise.”

Samsung’s field service management team create personalised training materials and run in-person and online sessions for retail staff. AR

Samsung Galaxy Buds2 Pro

` Auto switching between devices such as a TV and smartphone

` 360 Audio, Multichannel 5.1, 7.1 Dolby Atmos support and improved head tracking

` Blocks out 40% more noise than previous Galaxy Buds models and includes a built-in wind shield to eliminate outside noise

` Voice detect removes noise cancelling feature automatically when you start to talk

` Comfortable fit and more compact design that is 15% smaller than the previous model

RRP: $349

` Smart case with screen

` True adaptive noise cancellation

` Certified hi-res audio TWS headphones

` Six microphone technology for clear phone calls

` Bluetooth 5.3 for 24bit 96khz audio transfer

RRP: $329

HARMAN Amrit Lall Product Marketing Manager

With people out and about in full force again, there is increased demand for headphones and portable Bluetooth speakers, according to Harman’s Amrit Lall.

“When it comes to headphones, consumers want great noise cancelling, long battery life and quality sound. They also want products which are easy to use and charge. JBL has active noise cancellation starting at just $149.95 with our high-end products featuring true adaptive noise cancellation to measure and cancel external noise up to 20,000 per second,” he said.

“The Tour Pro 2 true wireless headphones are the first on the market to feature a touchscreen on the case. Toggling between noise cancelling modes, changing tracks or setting a timer, no longer requires opening an app, reducing the time to access various functions.”

JBL has a dedicated field team for in-store training and merchandising, in combination with online training sessions and on-location launch events to explain new technology and bring products to life. AR

Soundcore Space Q45

` Support LDAC for hi-res audio wireless sound

` 40mm drivers help produce intense bass and crisp treble

` Upgraded noise cancelling system reduces noise by 98%

` Choice of five noise cancelling levels via the Soundcore app

` Up to 65 hours of playtime or 50 hours with noise cancelling mode

RRP: $219

ANKER INNOVATIONS

Gaspar

Xie

General Manager

Over the past 12 months, there has been less concern about Covid and as a result, travel and hospitality are trending upwards. This means headphone users are paying attention to features that make their experience more enjoyable and deliver the most bang for their buck.

“Features most important to consumers include noise cancelling technology, long battery life and personalised EQ profiles,” Gaspar Xie said.

“Our Soundcore Q45 headphones deliver highquality music with intense bass and crisp treble and support LDAC for hi-res audio wireless sound. Our three-stage noise cancelling system targets and blocks out a wider range of noises including low, mid, and high frequency precisely.”

Soundcore products are currently only available direct and via Amazon, but Anker is constantly looking for opportunities in the retail space, according to Xie. AR

Panasonic Wireless Bluetooth Earbuds RZ-B110W

` Ergonomically designed for a comfortable fit

` Immersive sound in a compact package

` Long-lasting battery life with USB-C charging cradle

` IPX4 rating for water and dust-resistant performance

` Touch and voice control plus seamless device connection

RRP: $89

PANASONIC

Aaron Waters

Product Marketing Manager – Imaging & Technics

Panasonic has seen growing demand for headphones, driven by hybrid working and more travel opportunities.

“We have also seen consumers become increasingly value and price conscious. With many now embracing the ‘work-from-anywhere’ lifestyle, there has been increased demand for headphones that deliver crystal-clear voice communication, even in noisy environments,” Aaron Waters said.

“The Technics EAH-A800 headphones offer superior call quality with four-microphone beamforming and noise suppression technology for impressive clarity. Another feature consumers are embracing is Multipoint pairing to connect to two Bluetooth devices simultaneously.”

New entry-level Panasonic branded true wireless earbud offerings, such as the Panasonic RZB110W earbuds, are also being introduced to offer convenient features at an affordable price point. The RZ-B110W model delivers an ergonomic fit, long battery life, touch and voice control, as well as fast connection between devices.

When it comes to sales training, Panasonic offers flexible, online training modules for retail staff so they can access resources at a time and location that suits them. AR

Skullcandy Crusher Evo Over-Ear Headphones

` Flat folding and collapsible design

` Built-in Tile finding technology if the headphones are misplaced

` Compatible with the Skullcandy app to take a real-time test for a personalised sound profile

` Audio quality improvements for a broader range of deeper and richer bass

` Up to 40 hours of battery life and Rapid Charge feature for four hours of playtime after a quick 10-minute charge RRP: $329

SKULLCANDY

Justin Peers

Brand Manager

According to Skullcandy’s Justin Peers, following the development of wireless earbuds, consumers took a turn back to the classic over-ear headphones.

“People value rich, good quality sound, and there are plenty of wireless over-ear options that are easily portable, so bigger can be better,” he said.

“With people out and about again, it’s no surprise that they care most about noise cancellation. They are also looking for headphones with Multipoint pairing, especially if they’re working from home and are using a lot of different devices.”

The Skull iQ feature is a hands-free voice control that allows users to play, pause, adjust volume, launch Spotify, answer or reject calls, and enter stay-aware mode. It can be used on any platform with or without internet connection.

Skullcandy recognises that the consumer electronics market is a difficult one to navigate because of the number of new products constantly being launched. “Breaking through the noise and getting our message heard can be challenging, but as long as we continue producing clear-sounding products at affordable prices then I have no doubt in what we can accomplish,” Peers said. AR

HOMEDICS

Yashinta Hynes

Group Marketing & Ecommerce Manager

When it comes to portable audio, consumers are looking for simplicity, technology and design, according to Homedics’ Yashinta Hynes.

“Our House of Marley brand is bringing app integrations, bigger sound systems and portable designs to market. We also want to ensure the brand ethos remains at the forefront by using only sustainably sourced materials and planting trees with charitable partner, One Tree Planted,” she said.

“There are always opportunities in this category, improving technology and amplifying the House of Marley app to bring extra features to consumer audio.” AR

House of Marley Get Together 2 XL

Portable Bluetooth Speaker

` IP65 dust and water resistance

` Quick charge technology

` USB-A and USB-C charging ports

` Bass Boost, Acoustic and Marley’s signature Sound EQs

` Made with solid bamboo and eco-friendly Rewind fabric, delivered in 100% recyclable packaging

RRP: $499

Our House of Marley brand is bringing app integrations, bigger sound systems and portable designs to market.

OUTLOOK AR APP-ENABLED APPLIANCES

Household penetration on the rise, but barriers remain

Revenue in the smart appliances segment is expected to show an annual growth rate (CAGR) of 10.46% with a projected market volume of US$2 billion (A$3 billion) by 2027, according to data from Statista . The number of active households is predicted to reach 6.5 million users by 2027, up from 2.28 million users in 2023. Product penetration of major connected appliances is expected to reach 9.2% in 2023, while penetration of small connected appliances is tipped to reach 12.4%.

The largest portion of smart appliance users are those aged 25 to 34 years old (30.8%), followed by 35- to 44-year-olds (27%), 18- to 24-year-olds (18.7%), 45- to 54-year-olds (17.3%) and 55- to 64-year-olds (6.2%). Almost half of users (46.4%) are high income earners, with close to one-third (32.1%) middle income earners and just over one in

five (21.4%) low income earners.

According to a recent GfK global Smart Home Report, price continues to be the number one barrier to smart home adoption, even for high income consumers. While consumers are attracted to the convenience and performance that smart products can offer, over half of all global consumers are concerned about fraudulent use of the personal information of their privacy being jeopardised.

Another barrier to adoption is lack of interest, or a sense of not seeing the need for a smart product without a compelling benefit. This is where features need to be communicated effectively to deliver a genuinely relevant use case.

GfK believes brands should be focusing on the following requirements that smart shoppers see as important – confidence and trust, convenience, compatibility, and saving benefits over traditional alternatives.

LG ELECTRONICS

Shannon Tweedie Marketing Manager – Home Appliances

Providing solutions that deliver convenience and create joy for users is at the heart of LG’s product innovation, according to Shannon Tweedie.

“The LG ThinQ AI ecosystem and voice control platform is featured across LG home appliances for users to monitor and control their appliances via the mobile app. Users can receive notifications, control their appliances remotely and book a service for their appliances. To increase connectivity, users can also connect with other smart home devices such as Google Home,” she said.

With advances in technology, common problems will continue to be minimised through Artificial Intelligence (AI) and connected products. LG is constantly looking at creating products with the future needs of customers at the centre.

“At CES 2023, LG announced LG ThinQ UP – a range of upgradeable home appliances including refrigerators, washers, dryers, ovens, and dishwashers. Adapting to changing customer needs and lifestyles, LG ThinQ UP allows users to access new features and functions without the need to purchase a new appliance, which in turn reduces their environmental footprint,” Tweedie said.

“The software update process for LG ThinQ UP home appliances recently received Software Update Process Verification from UL Solutions. As the company’s first certification relating to software updates, the new verification confirms the reliability of feature update processing for laundry products and fridges.”

Through the LG ThinQ app, users can remotely switch on, turn off, start, stop or adjust settings on their LG product via the mobile app. The LG ThinQ app also notifies users of any technical issues by performing ‘health checks’ on LG appliances via Smart Diagnosis.

The platform also troubleshoots issues automatically and provides users with tips on how to solve the issue. If further support is required, the ThinQ platform can also prompt users to book in a customer service call from the LG ThinQ app.

“When it comes to floorcare, users can experience the convenience of app connectivity with the LG CordZero All-in-One Tower handstick vacuum cleaner. Compatible with the LG ThinQ app, users can track cleaning history, receive alerts to check

LG ezDispense Washing Machine

` LG AI Direct Drive detects weight and fabric type of the load to set the right wash cycle

` ezDispense detects the weight of each load and automatically releases a pre-set detergent dose

` TurboClean 360 offers a thorough quick clean

` LG Steam+ technology harnesses steam to loosen and open fabric fibres

` With LG ThinQ connectivity, users can download new wash cycles, automatically set the dryer cycles, remotely start a wash cycle and more RRP: $999

the status of the filter and when the batteries are fully charged, as well as helpful diagnosis tips,” Tweedie said.

“In addition, the LG ezDispense washing machine range showcases the power of AI and connectivity. Users can automatically set the dryer cycle based on the last cycle completed by the washer. The Smart Pairing feature allows users to view and monitor the status and time of their wash, remotely start a wash cycle, download new cycles, receive error and issue notifications and Turbo Clean notifications, as well as monitor energy consumption.

“In the kitchen, the LG 655L Side by Side fridge with InstaView Door-in-Door also offers smart control via the LG ThinQ app letting users remotely adjust temperature settings. This model also offers a hands-free voice assistant feature, where users can connect to a Google speaker and simply speak to adjust the temperature of the fridge.”

LG expects the role of connected appliances and broader smart home to continue to change and evolve over the coming years, in line with a growing trend of consumers upgrading their home appliances, along with an increased demand for smart features and capabilities.

“There are numerous benefits associated with upgrading to connected appliances and building a smarter home, from increased security to enhanced convenience, energy efficiency and the luxury of customised settings to suit your needs,” Tweedie said. AR

MIELE

Rudi Niemoeller  Consumer Technology Manager

The Miele app allows users to control Wi-Fienabled Miele appliances from a smartphone or tablet at the touch of a button.

“With information retrieved from a few simple clicks, users can find detergent levels in their washing machine, check on the status of their dishwasher program and receive up-to-date images of the roast in their oven. The app also features more than 1,000 recipes, many with instructional how-to videos,” Rudi Niemoeller said.

“The Con@ctivity feature allows select Miele appliances to communicate with each other. For example, the rangehood turns on automatically when the cooktop is in use and power settings are adjusted according to cooking intensity.”

The new consumption dashboard in the Miele app provides up-to-date information about actual energy and water consumption to help minimise running costs. Future developments will focus on enhancing VoiceControl functionality and making it easier to integrate connected Miele appliances in SmartHome networks.

“With SmartFood ID, which is being trialled in the UK, the camera in the oven recognises the food type, automatically selecting the required settings and monitoring browning throughout the cooking process,” Niemoeller said.

Miele understands there are customers who are hesitant about Wi-Fi connected appliances, which is why demonstration sessions and workshops are held in Miele Experience Centres to help customers make the best appliance choice. AR

Samsung Family Hub French Door Refrigerator

` Help manage family schedules using the Memo, To-do and Gallery apps

` Food AI includes features such as ‘View Inside’ to see what’s inside the fridge from a compatible smart device

` Recipe Planning allows users to add food preferences, dietary needs and preferred cuisines to receive personalised meal plans

` Mirror content from a smartphone or TV to the Family Hub screen with no additional hardware or software required

` Incorporates in-built Beverage Centre complete with an Autofill Infuser Water Jug, water dispenser and large drinks storage

RRP: From $3,449

SAMSUNG

Miele H 7890

BP

Oven

` Large touch display with movement sensor –M Touch and MotionReact

` Keep an eye on what’s cooking with FoodView camera in the oven

` Minimal cleaning effort with pyrolytic cleaning equipment and PyroFit

` Achieve light dough and lightly browned crusts with Moisture Plus

` Fast heating and even heat distribution with TwinPower

RRP: $18,699

Jeremy

Senior Vice President –

Consumer Electronics

Samsung SmartThings is a platform and app that connects devices in one centralised place for more comfortable and convenient living. SmartThings is supported by more than 200 global partners and offers integration with thousands of compatible Wi-Fi connected devices.

“It allows users to synchronise compatible TVs, lights, washing machines, thermostats, ovens, robot vacuums and more, to provide the ultimate integrated consumer smart home experience,” Jeremy Senior said.

“SmartThings comprises six key segments — home care, pet care, air care, clothing care, energy, and cooking. These services encompass activities that are integral to the daily lives of Australians, whether it’s using home care to break down common household chores, preparing cooking appliances and receiving personalised recipe recommendations with SmartThings Cooking, or managing energy consumption with SmartThings Energy.”

SmartThings makes it easy to add, control and group smart devices. Compatible with new smart home standards like Matter, SmartThings can connect to thousands of compatible devices and voice assistants.

“Users can control devices remotely, create multiproduct routines or sequences that add convenience, or combine different functions to enable products to deliver more than their core purpose.”

Examples of capabilities include answering the front door from a Samsung Family Hub fridge, monitoring the home from the TV when connected to compatible camera systems, and monitoring appliances via SmartThings to drive energy efficiencies and potentially save money. AR

PHILIPS DOMESTIC APPLIANCES

Isabel

Dai

NutriU App Manager – ANZ

The NutriU app is a Philips Domestic Appliances (Versuni) owned app which allows customers to search recipes for a range of kitchen appliances. For the Australian and New Zealand (ANZ) markets, this includes air fryers and blenders, with the allin-one multi-cooker (HD2151) to be added soon.

“The app can be used to control select air fryers (HD9280 and HD9285) remotely via Wi-Fi connection. It will become available for the HD9875 and HD9880 air fryers in the second half,” Isabel Dai said.

“Customers can search, save, share, and make comments on hundreds of recipes, articles and videos on NutriU, as well as create their own recipes and upload them.”

The NutriU team hired an external agency to create recipes, resolve any flagged recipes, reply to customer comments and answer questions below each recipe.

“The local team also uploads recipes exclusive to the ANZ market from local content creator, Elle Vernon and through collaborations with food brands such as Maggi.” AR

Philips Series 5000 Air Fryer HD9285

` Compatible with the NutriU app

` 16 cooking functions – fry, roast, bake, grill, dehydrate, toast, ferment, defrost and more

` Rapid Air technology for crisp and tender results

` XXL size with 1.4kg capacity basket and 7.2L pan

` Dishwasher safe removable parts

RRP: $449

Jura J8

Midnight Silver

` Sweet foam function flavours the milk foam with syrup

` Exterior design with characteristic midnight silver look

` Easy maintenance with one-touch milk system cleaning function

` Professional Aroma Grinder (P.A.G.2+ grinder) actively monitors the grind consistency to ensure perfect results every time

` Coffee Eye smart cup sensor detects the position of the cup and automatically adapts the specialty on the display accordingly

RRP: $3,790

JURA

George Liakatos Managing Director

The J.O.E. (Jura Operating Experience) app brings all the functions of Jura coffee machines to a smartphone, iPad or Apple Watch. Users can personalise their coffee menu with a specialty selection feature offering a wide range of options.

“With J.O.E., you always have the settings for a customised specialty coffee and can activate them easily using your mobile device. J.O.E. also keeps you informed of the machine’s status and lets you know when the water or coffee beans need to be topped up, for example. J.O.E. is compatible with all Jura coffee machines equipped with Smart Connect or Wi-Fi Connect,” George Liakatos said.

“We recognise that many of our customers have access to multiple machines and devices. After creating an account on J.O.E., the Multi Device feature will enable you to access favourite drinks customised across all devices and different machines,” Liakatos said.

Another new feature arriving soon is an enhanced customer support function within the app to conduct video calls with the Jura support team and transmit usage data so advisors can identify and solve queries more efficiently.

When asked about concerns or barriers to entry when it comes to connected appliances, Liakatos said Jura’s priority is to ensure all products, irrespective of price point, can be accessed and used via J.O.E. and not limited to specific connected models.

“With each new version of J.O.E., we are trying to make things simpler and more useful to limit any barriers to user experience. ” AR

‘COOKS IN THE KITCHEN’ More men join

BY KYMBERLY MARTIN

GfK data is showing the male grooming/shaving market receded 3% in units, although a higher average selling price led to an 8% value increase versus the prior 12 months. The main driver for revenue growth was men’s shavers, which has benefited from a post-pandemic recovery. Men’s shavers are typically higher priced and the largest segment within male grooming, which resulted in an overall revenue boost for the category. And as more men discover the joys of cooking, it expands the gift opportunity from more traditional items to kitchen equipment.

NEWELL BRANDS

Marie Liganaris

Brand Communications Manager

Father’s Day continues to be a key selling period for small appliances, not just from gift-giving but also with increased web browsing and instore foot traffic from present-seekers spotting something relevant for themselves.

“However, a key impact on purchase behaviour is inflationary pressures that are encouraging consumers to buy smarter,” Marie Liganaris said. “For instance, by demonstrating to consumers how a sandwich press is much more than a ham and cheese sandwich maker, it appears better value for money, more valuable in kitchen cupboard real estate and helps in consideration of higher price point models with more features.”

The cooking category is where the company expects to see more growth from a Father’s Day gifting perspective than in previous years. “Males are participating in, and becoming passionate about daily food preparation, and cooking appliances that cater for this audience will do well,” she said.

“Traditional air fryers and benchtop ovens haven’t sat naturally together but with recent GfK data showing air fryers are now the second largest category, there are more benchtop ovens sold with an air fry function.” Coffee has always been a go-to category for Father’s Day gifting, with sales growing in the manual espresso segment.

“In today’s market, consumers expect a seamless experience across all communication channels, which means ensuring our online and instore presence is consistent and integrated. An example of this is our introduction of QR codes to accompany new product launches at shelf giving consumers easy access to product information while shopping. When consumers encounter consistent messaging, it creates a sense of reliability and trustworthiness, which is crucial for brand building.

“Sunbeam understands the importance of providing both new and existing consumers with additional education and information about our products, developing how-to guides, videos, and/ or recipe content to help them get the most out of using their products,” Liganaris said.

This Father’s Day, the Sunbeam ‘Make It Yours’ campaign will spread across the entire Sunbeam heated cooking portfolio showing how they fit into everyday lifestyles. AR

Sunbeam DiamondForce Banquet

Frypan FPM4000DF

` Advanced non-stick cooking performance

` DiamondForce coating provides superior food release, requires little oil when cooking and wipes clean easily

` Accurate temperature cooking via thermostat control

` Fast heat-up and superior heat distribution

` Hands-free basting with in-built tilt and baste lever RRP: $84.95

Males are participating in, and becoming passionate about daily food preparation, and cooking appliances that cater for this audience will do well.

UNIDEN

Brad Hales

National Marketing & Communications Manager

Historically, Father’s Day purchases have taken a strong technology focus as a preferred gift choice and Uniden has responded with practical solutions for fathers with varying preferences such as adventurous, safety-conscious, or securityfocused products.

Despite any shifts in purchasing behaviour, customers are still opting for premium ranges, according to Brad Hales. “With the resurgence of domestic travel, we have noticed a growing demand for our on-road and off-road products and also for our wire-free security cameras.”

Physical stores have surged in popularity postpandemic and are now the preferred purchase option, he said. “Nonetheless, online shopping continues to play a vital role in the consumer experience providing an avenue to explore available products in the market that match their needs and keeps them up-to-date with the latest features.”

Uniden Australia has an optimal multi-platform retail mix that offers consumers the flexibility to choose between physical retailers, online counterparts, or purchase directly from the website. Uniden complements its in-store and online retailing with social media campaigns across various platforms, including Instagram, TikTok, and Facebook, to promote its range of security products.

Uniden is introducing in-store video stand lightboxes to dealers, further enhancing the shopping experience for customers.

Uniden’s App Cam SOLO security camera range includes complimentary seven-day rolling cloud backup accessibility for the lifetime of the product. “This ensures there are no hidden costs with subscriptions and, if more is needed, it’s easy for users to upgrade to a higher plan with any product in the range,” Hales said. AR

Uniden DashView

50R 4K Smart

Dash Cam

` Front camera with 4K video resolution and Full HD rear camera

` Optimum night vision for outstanding low-light sensitivity

` Built-in GPS and G-sensor

` Safety speed/red light camera warnings

` Wi-Fi for footage transfer  RRP: $499.95

PANASONIC

Chasnyn Ousmand Product Marketing Manager

Despite online sales growth increasing over the past three years, Australians still head in-store to purchase goods, including occasions like Father’s Day with research showing customers still visiting bricks-and-mortar locations because of the customer experiences they offer.

“An important consideration for consumers will be ensuring the gifts they choose are essential to the daily needs of the person they are purchasing for, and they are more likely to prioritise products that offer a valuable service and bring ease to someone’s day,” Chasnyn Ousmand said.

“One of our key philosophies is developing brand loyalty through each step of the purchase and ownership cycle. Developing these relationships leads to greater consumer understanding of Panasonic and its products. Our approach transcends both online and in-store purchases and we have a dedicated customer support service to ensure that customers can make enquiries and have any concerns addressed in real-time. Consumers ultimately choose brands that offer better service,” she said.

Panasonic Waterproof 3-Blade Electric Shaver ES-LT4B-R841

` Three steel blades including a slit blade and two finish blades

` Surgical stainless-steel blades and foils, nano-sharpened to cut thick stubble

` Ultra-fast linear motor with advanced mag-lev technology for handling all facial hair

` Responsive beard technology boosts power to heavy beard growth areas

` Built-in pop-up trimmer with stainless-steel blades for precise grooming

RRP: $379

Panasonic has a broad range of men’s shavers and at the top of the line-up is the new Elite six-blade shaver, a Shaver Shop exclusive. The four-blade range is headlined by the new LT Series with four models featuring a stylish design in modern colourways, from matte black or white to red and blue options. Panasonic is currently offering a 60-day money-back guarantee on shavers for participating retailers. AR

DE’LONGHI

George O’Neill

Marketing Director – ANZ

De’Longhi has seen a significant increase in the number of coffee machines purchased as gifts for Father’s Day and expects this trend to continue.

“Coffee is increasingly important in our daily life and coffee machines make for a practical and useful gift that can be enjoyed by the whole family,” George O’Neill said.

“We are launching some new products this year and anticipate the market for upgrading to see a boost over the Father’s Day sales period.”

When it comes to marketing, De’Longhi is committed to providing a seamless and consistent experience both in-store and online.

“We focus on understanding our customers’ needs and tailoring our strategies to meet those needs. Our use of data analytics gives us insights into customer behaviour, which we use to personalise the customer experience,” O’Neill said.

“In addition to personalisation, we prioritise convenience and accessibility via our website, mobile app and Coffee Lounge in Zetland, which offers a unique space to explore and learn more about our products. We also work closely with our retail partners to ensure the De’Longhi brand experience is consistent across all touchpoints.

“Recent data has shown that the trend of coffee consumers is slightly skewed towards males, and we’re eager to jump on this trend and offer the perfect gift for dads.” AR

De’Longhi Magnifica Evo Titan ECAM290.83.TB

Create personalised milk and coffee beverages using My Latte

Seven one-touch recipes including espresso and cappuccino mix

Dishwasher safe grid and milk carafe

Auto clean carafe function for enhanced hygiene

LatteCrema System delivers creamy and dense milk foam at the perfect temperature

RRP: $999

PHILIPS DOMESTIC APPLIANCES

Mikyu Chun

Head of Marketing

Last year, Father’s Day was almost as big as Mother’s Day for Philips, with premium products featuring extra specifications more popular than low-end products. Appliances are the gadgets with appeal for fathers, according to Mikyu Chun. “Kitchen appliances and full espresso coffee machines and the ‘work from home’ lifestyle has made males open to cooking and home-made beverage options.”

Father’s Day activity will be promoted online and in social media, with in-store point-of-sale and the Philips website focusing on current promotions. Once consumers allow opt-in, Philips keeps their details and follow up with extra information and offers.

“Connected cooking to a recipe app has greater appeal for men too, as it makes the cooking process easier. The perfect temperature and cooking time will be automatically set in the new Philips Series 500 connected air fryer. If the recipes require different temperature settings, the app gives step-by-step guides. Our automatic espresso machines feature the unique LatteGo milk system that mixes air and milk to produce a smooth layer of milk froth to coffee,” Chun said. AR

Philips All-In-One Cooker HD2238

` 20 pre-set cooking programs

` 1500W for faster heat up time

` ProCeramic+ coating that is more durable

` 8L extra-large capacity for up to 14 people

` Nine safety protection systems

RRP: $349

FITZONE SOLUTIONS

Maria Russo Director

Purchasing behaviour has normalised post-Covid; however, as consumers continue to work from the home office, the desire for health and wellbeing has maintained strength, Maria Russo said.

“Traditional categories like massage are always in high demand for Father’s Day. Additionally, those motivated toward technology continue to gravitate to product in categories that use apps to make information easily digestible in a range of formats.”

A lot of the focus for this period will be aligned with a retailer’s ability to call out the category with interest and excitement and this applies to traditional physical stores and online, she said.

“The warranty periods from Beurer form a key ingredient for both retailer and consumer loyalty. Retailers sell the Beurer brand knowing it is aligned with high quality and performance, and coupled with generous warranty periods, which forms a confidence benefit for in-store retail teams and the consumer.

“The German design of the Beurer product ensures that consumers have a terrific experience with the product and retailers are not being met with upset consumers who are frustrated with having to return products that deliver a poor performance. Selling high quality, reliable product results in a more harmonious and improved trading environment for both retail staff and consumers in store.”

According to Russo, Father’s Day always has the potential to be an event in-store. “With the basic fundamentals of product, price and communication both in-store and online, partnered with high quality products, gives retail the opportunity to maximise the event,” she said. AR

Homedics Cordless Shiatsu Massager SP115-AU

` Soothing heat for added comfort

` Reverse Shiatsu function

` Versatile use for neck, back and shoulders

` Integrated controls for ease-of-use

` Portable convenience

RRP: $119.95

HOMEDICS Yashinta Hynes

Group Marketing & Ecommerce

Manager

Beurer Compact Massage Gun MG99

` Targeted muscle massage for activation and regeneration

` Powerful and soothing trigger point massage

` Four massage attachments for tailored use

` LED lights display battery status and intensity levels

` Five intensity levels

RRP: $149.95

Particularly this year with the rise in living costs, consumers are more conscious of their purchase decisions and demand value, with massage recovery products and aromatherapy heading the Homedics gift list. “Home health and wellness products will always have a place in consumers’ homes and adding products that enhance the customer and their living space will always be a focus,” Yashinta Hynes said.

“We talk to our customers and do our research. We know that there is an opportunity to educate consumers on the benefits of massage recovery and ensure we improve on this each year.

“Homedics is building and maintaining a loyal customer base, that gives them the opportunity to connect with us on their categories of interest. Each customer will have different demands in their life and personalising their experiences is a priority for us,” she said. AR

The new OPPO A78 5G features 33W SUPERVOOC Flash Charge technology and 5,000mAh battery with power saving features that intelligently manage battery performance and boost overall battery life. In addition to its 6.56-inch display, the A78 5G offers a 50MP main camera and dual stereo speakers with Real Original Sound technology.

THE NEXT ERA OF INNOVATION

LG refreshes gram laptop range

LG is rolling out its refreshed 2023 LG gram line-up, featuring an upgraded 13th Gen Intel Core processor, available in 14-, 16and 17-inch sizes. Equipped with Windows 11 Home and up to 5K resolution displays, all models feature two Thunderbolt 4 ports and compatibility with USB 3.2, HDMI, headphone, and micro SD card.

SPORTING A 16:10 aspect ratio IPS panel, the latest models are designed to support faster response times, wider viewing angles, and improved colour contrast. Capable of achieving 99% coverage of the DCI-P3 colour gamut, users can enjoy cinema-quality experiences with in-built Dolby Atmos speakers.   With a variable refresh rate of 31Hz, capable of reaching a maximum of 144Hz, the latest gram laptops can produce smooth visual transitions while providing efficient power consumption than can be optimised according to the laptop use and conditions.

Anker unveils world-first portable power station

Anker has showcased the industry’s first portable power station to incorporate GaN technology for a longer lasting battery and overall lifespan. With capacity to power up to 10 devices, the PowerHouse 767 claims to be the world’s most efficient, longest lasting and most portable power station.

USING ANKER’S proprietary technology, InfiniPower, the power stations are built to last more than 10 years with EV-class LiFePO4 batteries rated to maintain 100% capacity for up to 3,000 full charging cycles. In addition, industrial-grade electronic components last up to 50,000 hours. Its unibody impact-resistant design is shockproof for added protection, while the extendable and ergonomic EasyTow handle and large wheels make transporting it easy.

It boasts a 2,048Wh capacity and 2,300W AC power to power nearly all essential electronic equipment for days, including home appliances, camping equipment, power tools and mobile devices. Supported by the new Bluetooth-enabled Anker app, users can view real-time input and output visuals, battery health status, receive recharge reminders, customised recharging speeds, as well as AC and screen timing periods.

Anker Powerhouse 767 portable power station.

LG gram 17-inch laptop.

Canon launches its first compact camera for vlogging

Canon is introducing the PowerShot V10, a lightweight vlogging camera designed for lifestyle and travel content creators. Weighing just over 211 grams, the compact PowerShot V10 offers an all-in-one solution that combines high-quality microphones and a built-in stand with 4K UHD movie recording and professional looking background blur.

THE VERTICAL body is an entirely new design for Canon – with a centred record button for one-handed camera control. Equipped with a two-inch LCD touchscreen, which can be flipped to the front, and built-in stand to record more freestanding content.

The PowerShot V10 features a large one-inch CMOS sensor capable of delivering 4K video quality, while offering stills shooting capabilities at 15.2 megapixels. Creators can quickly switch the ambiance using any of the 14 included colour filter effects and Smooth Skin mode. The Movie Digital IS mode is ideal for handheld videography as it helps reduce camera shake. The PowerShot V10 can shoot in both orientations and record up to an hour of continuous video.

Samsung releases first Mini LED flat gaming monitor

Samsung has introduced its first flat Mini LED gaming monitor, the Odyssey Neo G7 (G70NC), adding a new form factor to its Odyssey line-up. The large 43inch screen delivers 4K resolution with VESA Display HDR600 and HDR 10+ certification. The Odyssey Neo G7 uses Quantum Mini LEDs to produce richer blacks, expansive colour expression and more detail, while the matte display reduces light reflection.

GAMERS CAN use DisplayPort or HDMI connection or switch to HDMI 2.1 to play on their latest game console.

A 144Hz refresh rate and 1ms (MPRT) response time is complemented by AMD FreeSync Premium Pro support for reduced stuttering, input latency and screen tearing.

Flex Move Screen allows gamers to change the screen position and adjust the screen size based on the game. With Samsung Game Bar, gamers can quickly view and change settings without leaving the game screen. Players can see and change FPS (Frames Per Second), aspect ratio, high dynamic range (HDR), and variable refresh rate (VRR), or response time and Game Picture mode.

Samsung Odyssey Neo G7 Mini LED gaming monitor.

Canon PowerShot V10 camera.

Lenovo brings world-first OLED dual-screen laptop to Australia

Lenovo is releasing its Yoga Book 9i – the world’s first full-sized OLED dual-screen laptop – after making its debut at CES 2023. Powered by 13th Gen Intel Core processors, it weighs 1.34kg and measures 15.95mm in thickness.

WITH NEW technology pioneered by Lenovo, Multimode+ enables the Yoga Book 9i to instantly take on various forms and orientations from laptop, tablet, or display mode to new book, scroll and tent modes, supported by a 360-degree soundbar hinge. The dual-screen experience is enhanced by Lenovo PureSight OLED displays that support 100% DCI-P3 colour accuracy, enabling perfect blacks and ultra-wide viewing with minimal colour shift or brightness and contrast loss.

The Yoga Book 9i is Carbon Neutral Certified and the top cover of the device is made of 100% recycled aluminium, while the packaging is plastic-free, containing 100% recycled paper. Accessories including the foldable Folio Stand, Bluetooth Keyboard and Digital Pen 3 come in the box.

Technics delivers next-gen true wireless earbuds

Technics is launching two new noisecancelling wireless in-ear earbuds, the EAH-AZ80 and the EAH-AZ60M2. The flagship EAH-AZ80 features a new 10mm free-edge aluminium diaphragm, delivering the highest sound quality ever achieved from Technics’ true wireless earbuds.

THE EAH-AZ80 and EAH-AZ60M2 feature Technics Dual Hybrid Noise Cancelling and support High-Resolution Audio Quality with Bluetooth and Lossless Digital to Analogue Control (LDAC) technology. Both models also support Multipoint connection for up to three Bluetooth devices simultaneously. Both models boast up to seven and a half hours of music playback or 25 hours with the cradle. Qi Wireless Charge support has been added and new app features include a check battery function, super bass equaliser, and the ability to toggle between voice and sound effect guidance.

Lenovo Yoga Book 9i OLED dual-screen laptop.

Technics EAH-AZ80 true wireless in-ear earbuds.

Latest LG CordZero range comes with new feature

LG is releasing its latest CordZero Auto Emptying Handstick + Power Mop Vacuum range in a new calming green colour. The range has expanded to include a Power Drive Mop with a built-in generator that supplies heated water into its mop pads. The automatic water supply system ensures water is regularly supplied to the mop pads to reduce cleaning time and mop up hard to remove stains. The new LG CordZero Auto Emptying Handstick + Power Mop Vacuum includes a new LED light on the mop head to easily spot dust and debris. It also features the Auto Empty Dust Bin in the All-in-One Tower that automatically empties the dust bin every time the vacuum is placed back on the dock. Once docked, the interchangeable Dual Power Pack charges both the battery in the handstick vacuum and spare battery, delivering up to 120 minutes runtime.

RRP: $1,699

TCL C845 Mini LED TV — brighter, faster, smarter

With stunning 4K Ultra HD resolution, Mini LED backlighting, and Quantum Dot technology, TCL’s premium C845 Mini LED TV series delivers lifelike colour reproduction and enhanced picture quality. The built-in subwoofer provides powerful, dynamic audio, while Dolby Vision IQ, HDR10+, and IMAX Enhanced certification boost contrast levels. Features include 144Hz variable refresh rate, ALLM, and FreeSync Premium Pro Certification to play like a pro and have a tear-free gaming experience without the lag. Put simply, TCL’s C845 Mini LED TV is the perfect addition to any home entertainment space.

RRP: From $1,999

What’s Hot

Smeg rated number one by Australian consumers

Smeg has been awarded a five-star overall customer satisfaction rating for ovens and freestanding cookers by consumer review and comparison website Canstar Blue. The rating is testament to Smeg’s innovative expertise and commitment to creating the world’s best cooking appliances with the technology to guarantee better tasting results that are simple to use and designed to look beautiful. Smeg achieved an unrivalled five-star clean sweep across the six categories, outperforming all other brands in all criteria: performance; design; value for money; ease of cleaning; features and functionality; and ease of use. Fittingly, the accolade falls in Smeg’s milestone year, celebrating 75 years of technology with style. With a rich history and strong cooking heritage, Smeg will continue to focus on product and service excellence, helping Australian consumers make betterinformed purchase decisions. All Smeg cooking appliances are engineered to deliver a premium cooking experience and provide the ultimate addition to any kitchen aesthetic.

TCL P733W Soundbar offers ground shaking wireless subwoofer

With three main sound channels, wireless subwoofer, and 3D surround sound experience powered by DTS Virtual X, TCL’s P733W Soundbar provides a multidimensional audio experience. Advanced Dolby Audio delivers crystal-clear precision while a special Bass Boost feature can be activated at the push of a button. Calibrate the sound in your room with ease using the AI Sonic-Adaptation feature through the TCL Home app. Sound appears to emerge from all around you, without the need for a multi-speaker setup, offering richer bass and clearer dialogue. It will transform your experience when watching movies, listening to music, and playing games, all from your TV.

RRP: $449

Your trusted partner in product approvals and business management

GK Global Services is a boutique consulting firm offering on-demand assistance in product approvals and business management for Australian businesses. According to managing director, Gonzalo Kaempfe (MBA), the firm provides go-to-market support for electrical and electronics suppliers and management consulting. With a continued investment in long-term partnerships, GK Global Services survived and thrived during the pandemic, by adapting to their partners’ environment – not the other way around. Get product approvals done, obtain valuable advice on how to manage the current inflationary environment, project management services, and more with GK Global Services.

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