Looking Ahead to 2030 New era of innovation and creativity in homes by Rachel Crippin Clark
Are you ready for 2030?
Imminent lifestyle shifts will dramatically change the experience of home, meaning what’s working today for the housewares industry might not work in just a few short years.
“As we like to say, 2025 is already here,” says Susan Yashinsky, vice president of innovation trends at Sphere Trending. “The future is happening quicker and quicker.” While that may sound daunting, there are plenty of opportunities for companies small and large, local and international, online retailers and brick-and-mortar stores. The secret is in “starting with consumer insights and understanding what’s causing the home to shift, and then finding the opportunities within those shifts,” says Yashinsky. “Everyone can’t do everything. You need to work around your core essence and then start to spread out a little bit for additional opportunities.” Those consumer insights and trend forecasts were the focus of Sphere Trending’s session in IHA’s Connect FALL virtual event, presented by Yashinsky and Mandi Mankvitz, the company’s president of possibilities.
Markets In the past, retailers might have only focused on one or two market segments. But by 2030, six different generations will be increasingly interdependent in their home lives. Think about younger adults living at home longer and older adults moving back with their middle-age children. Expect a growing interdependence between older generations helping younger ones financially, while younger generations help older ones with care. Continued...
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In the past, retailers might have only focused on one or two market segments. But by 2030, six different generations will be increasingly interdependent in their home lives.
