The Inside Track May 2019

THE

Volume 13. Issue 05. May 2019 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

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ixil, the building products major is in overdrive in India and has had a string of new developments in recent times. This includes the launch of Tostem in India - LIXIL’s renowned brand which is celebrated for its high quality ‘Japanese design pre-engineered’ aluminium sash windows & door systems.

The launch of LIXIL Housing Technology (LHT) business in India and plans to drive design-led transformation for LHT in India as well as the global expansion of INAX and the launch of two new INAX bathroom collections.

Lixil Revs Up In India Antoine Besseyre Des Horts, Vice-President of

Design, American Standard and INAX, LIXIL was in India to showcase the product evolution of their various brands.

INAX transforms the bathroom experience by creating beautiful, innovative products

Antoine Besseyre Des Horts, VicePresident of Design, American Standard and INAX, LIXIL

The housing technology major believes design to be a strategic driver of brand value. LIXIL’s truly differentiated product lineups are innovatively designed and showcase an overall design sensitivity in line with the rapidly evolving Asian as well as Indian consumer landscape At LIXIL, Antoine Besseyre Des Horts is responsible for leading international and multidisciplinary teams of designers on the creation and development of new product ranges. Under his leadership and aegis, American Standard has become the fastest growing design led brand in the LIXIL portfolio and won 17 Design awards this fiscal year.

The Inside Track caught up with Antoine Besseyre Des Horts, VicePresident of Design, American Standard and INAX, LIXIL, to get better insights into the design and product evolution strategy for Lixil in India and the world. continued on page 2

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THE INSIDE TRACK May 2019

THE

INSIDE TRACK

CONTENTS

may 2019

COVER Lixil Revs Up STORY In India 1 GENIE is a truly innovative hand shower from American Standard with a pressure boosting and water saving technology

I really like the rational aspect of how things work and I started out by studying mathematics, physics and biology, however, I come from a very artistic family, my grandfather used to be a renowned artist, these were the two dimensions to me; I wanted to do something that could

Steelcase Joins Hands With Alps Technologies 5 Studio Chisel 6

continued from page 1 What have been some of your strongest design inspirations? How does it reflect in the products that you help create?

Häfele’s New Sliding System 4

help me enjoy both aspects.

The way I have approached design till now is exactly like that, there is a very strong focus on understanding the needs of people, the context, the environment and of course the more emotional aspect. It is a balance of emotional and practical aspects. It is really about looking at insights, it is not about what we ‘can do’, but more about what we ‘should do’. This is the culture of my team and me. continued on page 3

Roca Launches Insignia 8 Stonelam® Laminam, An Ideal Surface For Bathrooms 10 Paving The Way 12 The Craft Project: A Common Motivation 14 VitrA’s New Bathroom Culture 15 WeWork 16 House Of Sweeping Shadows 18 Dubai’s Downtown Design Returns 20 The Latest On Recent Launches And Products 22 JSW Group Enters The Paints Business 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033.

Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 13. Issue 05. May 2019. English - Monthly.

This issue contains 24 pages including both covers.

Creative Director Natalie Pedder-Bajaj Assistant Editor S h w e t a S a l v i . L a y o u t D e s i g n D a r s h a n Pa l a v, S n i g d h a Hodarkar M a r ke t i n g : Mumbai, Sheetal Waghmare Mob: 8691996692, B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia. com. Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com

REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK May 2019

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continued from page 2 Is there a design ethos that is common amongst the large brand portfolio of Lixil?

There is one strong focus, and that is the ‘user’. We have a very strong user-centricity concept. We are here not only to give shape to products but to strategise. Design is an integrated part of the company.

Everything we do across brands, across businesses is about addressing ‘real needs’. The great thing about Lixil is that as we bring different brands under one umbrella, it is forcing us to differentiate ourselves.

It pushes us to focus on the true identity of each brand and look at principles of ‘human architecture’.

We are reinforcing the identity of each brand.

Because of the wide variety of brands we have we always do a “sensecheck” where we become much clearer in terms of the evolution of each individual brand.

There is a “sameness” to product design that is often visible in the marketplace. How do you overcome this challenge?

One thing very unique with Lixil is that because we have a variety of brands under one umbrella, it helps us to be more clearer. Today you see a greater differentiation. Design needs to start from what the brand is trying to achieve, what are the challenges they

How sensitive is product design to the culture and context of a place? How does Lixil offer specific solutions for specific countries?

We spend a great deal of time taking on insights from different markets. It is very important for us to understand different cultural aspects.

Today advances in technology can be attributed to creating improved “functionality” of products. What have been some of the recent technologies Lixil has offered its consumers?

Talking about a recent technology that we have leveraged across b r a n d s i s t h e “ Pu s h Va l v e” technology, this has created a new way to interact with products.

The Push - Turn - Control feature in one unit has created a breakthrough in how people operate shower products. By simplifying the interaction process we are able to create an improved user experience. This has been a technology that has created one of the biggest impacts in the industry in recent times.

Processes and materials used to make products in the building space often have a very negative eco-footprint. Is there an effort to use more sustainable materials and processes?

Delivering Japan’s rituals of water that make everyday life easier, healthier, and more enjoyable, INAX products enable wellbeing

want to overcome - the technology used might be the same, however, the benefits you provide to your consumers are different. Within Lixil each brand is now playing a different role.

We are going to release some products in the very near future which are culturally very specific. They target specific users. It is all about addressing real life challenges and issues.

In our factories we are constantly improving and refining our formulae and recipes to ensure sustainability.

We also examine the ‘quantity’ of materials we are using in our products. The recent launch of “Genie” by the American Standard brand is one such product where we reduce the number of pieces and simplify the manufacturing and assembling process.

We will soon launch a very interesting family of products which will significantly reduce the quantity of materials used yet provide many additional benefits.

Specific to the Tostem, what do you believe is the USP of the product that will make it successful in the Indian marketplace?

The pre-engineered aspect of Tostem makes it a very interesting product. We control the quality, we offer flexibility and there are a lot of benefits for the developers.

Also, from a user perspective the pre-fabricated aspects of the system ensures far superior quality which results in better durability for our customers. We use light weight materials made with exacting Japanese processes and standards.

How connected are you with Indian culture and what do you believe defines Indian culture and design?

Early adoption of things. When I visit India I am always amazed to see the energy of how things are moving so fast. Faster than other parts of the world. India is a young country and when it comes to new technology it fascinates me how quickly she adopt these technologies.

Contact web: www.lixil.com

GENIE features a simple yet very iconic design enhanced by unique functional features for convenient daily usages

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THE INSIDE TRACK May 2019

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äfele boasts a wide range of Sliding Systems under its SLIDO range for every conceivable indoor and outdoor implementation. This sophisticated solution will add style and pizzaz to any interior, room or office space.

Häfele products also purport a flawless functionality along with original designs and the latest technologies. But with the ceaseless development in the tech sphere, the question, “What else,” persistently compels the company to introduce newer products that elicit the ‘wow’ factor.

Hence, Häfele introduces the new Classic and Design 80 Telescopic Progressive Sliding Systems to its Slido range of sliding fittings for internal partitions and doors. These ingenious systems are of superior quality as all the components are completely fabricated in their European manufacturing units and adhere to European standards.

The Telescopic Progressive systems offer a seamless transitions between spaces, as doors in this arrangement move in unison when one is pushed or pulled, therefore minimising the amount of force required to open or close the doors.

A markedly noteworthy detail in the Telescopic Progressive systems is its bottom guide which is hidden when the doors are stacked on one side, leaving the passage completely free, giving the user a seamless obstaclefree convenience of movement.

This new Telescopic Progressive Systems by Häfele is available in two variants; Classic (for wooden door sliding) and Design (for glass door sliding) with an option of choosing from a 2 door or a 3 door version under each alternative. The meticulous manufacturing and assembling of each element in the system gives it its superlative functionality.

Häfele’s New Sliding System

Häfele has recently added Classic and Design 80 Telescopic Progressive Sliding Systems to its Slido series of sliding fittings that enhances the smooth functioning of internal partitions and doors. BY NATALIE PEDDER-BAJAJ

E Drive

The ground shielded ball bearings inside the runners also enable for a smooth and silent operation, while the rollers and carriages are made of tremendously durable and impact resistant materials, consequently prolonging the product’s life and foiling repeated maintenance setbacks.

The Classic 80 system enhances privacy and gives a clear distinction

between different interior spaces, while the Design 80 system gives way to open and bright areas.

Motivated by innovation, growth and exceptional design, Häfele’s Telescopic Progressive Sliding Systems offer a complete and sleek solution for every space!

Contact web: www.hafeleindia.com

Telescopic Progressive Sliding Systems by Häfele

Autotec Alpha Drive with light

THE INSIDE TRACK May 2019

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eveloped in partnership with Alps, their new showroom in Ahmedabad, Gujarat, serves to reinforce their goal which is to reshape workspaces. With user centric solutions at its helm, their wide range of products will contribute in creating a sustainable and interconnected workspace for the growing businesses in the city. The expertise of both Steelcase and Alps will also facilitate a holistic approach to foster a higher level of employee engagement which will in turn enhance the company’s business performance.

Their expansion in Gujarat, starting with Ahmedabad is another step towards establishing a firmer foot hold in tier

Steelcase Joins Hands With Alps Technologies

As an expansion of Steelcase’s proliferation plans in India, this global front runner in office furniture and creative workspace solutions, sets forth their foray into Ahmedabad.

BY NATALIE PEDDER-BAJAJ across industries. They demonstrate this through their family of brands that include Steelcase®, Coalesse®, Designtex®, PolyVision®, Turnstone®, Smith System®, Orangebox® and AMQ ® . Together they offer a comprehensive portfolio encompassing architecture, furniture, technology

For over 107 years, Steelcase Inc. has pushed to deliver great experiences in the world’s leading organisations across industries

two and tier three cities. These cities are fast becoming the office locations of choice for a variety of global and Indian corporates because of the real estate prices and government support.

Being one of the most industrially developed states, Gujarat has been growing at the rate of 13.47% (2011 to 2017 according to ibef). The launch in Ahmedabad will further accelerate this growth owing to their comprehensive workspace research, the pulse on latest trends and an in-depth knowledge quotient from around the world.

Speaking during the launch, Uli Gwinner, President of Steelcase Asia Pacific said, “Workspace dynamics in India are changing faster than ever before with an influx of a younger and more dynamic workforce that believes in working smarter, faster and more efficiently. Hence, it becomes important to imagine and prepare for human experiences at a place where people spend most of their awake time and need to function efficiently. With India emerging as one of the most promising economic hubs with a huge demand for employee centric solutions, it becomes all the more pivotal for us to capture the growing demand for new age workspaces.”

Further commenting on this development, Mr. Praveen Rawal, Managing Director of Steelcase India and South East Asia explained, “In

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Ahmedabad, the business climate and infrastructure is ideal for a brand driven by culture and innovation. Emerging to be one of the fastest developing cities with top businesses in the country, we believe Steelcase will help to support the new working demands of entrepreneurs. The aspiration to escalate in terms of building and creating better offices centred on employee productivity and well-being, poses the perfect opportunity to expand our operations that encourage an agile workspace culture.”

On this new venture with Steelcase Mr. Kriyang Patel, Director, Alps Technologies Pvt Ltd further expounded,“With a bigger agenda of expanding in various cities within Gujarat, our joint synergies will contribute in helping to change the workspace landscape of Ahmedabad through Steelcase’s expertise and our extensive network of clients. We are sure our flagship company, Trio Elevator’s vast knowledge of operations as market leaders in the elevator business will steer us to success. We are delighted to partner with Steelcase and believe our collaboration will add immense value to build an authentic workspace culture that supports the entrepreneurial spirit of the city.”

For over 107 years, Steelcase Inc. has pushed to deliver great experiences in the world’s leading organisations

products and services, while supporting social, economic and environmental sustainability. They are globally accessible through a network of channels, including over 800 Steelcase dealer locations.

Contact web: www.steelcase.com

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THE INSIDE TRACK May 2019

Interview

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tudio Chisel, a Hyderabadbased furniture and industrial d e s i g n s t u d i o , f o re g o e s stereotypes with happy colours and playful designs by exploring materials and development processes. Their furniture line is strong on aesthetics yet eminently user-efficient.

Aditya Somway, one of the co-founders, provided The Inside Track insights into their young design practice. While explaining about the studio’s name, he says, “We call ourselves Chisel because the things that we make with, make us.”

Studio Chisel Studio Chisel celebrates the process of object-making and crafts unusual yet appealing furniture pieces.

Tell us about the inception and intent behind Studio Chisel.

Studio Chisel was set up in 2016 as a design service provider for the furniture industry. We provide design consultation and manufacturing services purely focussing on furniture.

Handcrafted at Studio Chisel’s worskshop, Soikea series was inspired by Scandivanian design

Would you briefly tell us about your background and training?

Aditya Somway, co-founder, Studio Chisel

I have a masters in furniture design from the National Institute of Design, Ahmedabad and have in the past worked for a design studio in Germany as well as various furniture manufacturers in India.

Soikea series is an ode to traditional carpentry and weaving

Mez serves both as a rocking stool and a game for small gatherings

THE INSIDE TRACK May 2019

Te l l u s a b o u t t h e e n t i r e scope of work undertaken by Studio Chisel.

While making a product functional and technically sound is of utmost importance to us, we also want each of our products to convey an emotion.

Its this emotional connection that works for us. Be it the playfulness of the Mez and Animals series or the laid-back sense of calm that the Soikea series brings.

Studio Chisel offers furniture design consultation with the ability to prototype and manufacture in small batches.

We work with interior designers, architects and also a few companies to design, prototype and eventually manufacture.

We’re always developing our own line of products which are always exploratory in nature.

Your portfolio is suggestively contemporary in nature; in future, would you like to adopt our country’s extensive craft heritage and blend it with your own signature style?

While Animals and Mez appear to be quite playful and quirky, Filet and Soikea represent elegance.

Tell us about the inspiration behind these furniture pieces.

At Chisel, the process of making always influences the final outcome.

The Animals series is the result of experimentation with metal folding- in essence origami with metal- it was only natural that the form convey the same playfulness.

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Crafts and traditional processes fascinate us. Its something we’d definitely like to explore in the near future.

Any particular craft or material that you would like to explore in future?

We are experimenting with simple crafts like wood-turning and carving, crafts that are not limited to a geographical location. There are talented persons found in every city who don’t usually get a chance to explore the full potential of their craft or processes.

Its avenues like this that we wish to explore.

Elegant chair from Soikea series

What are you currently working on and any plan to expand your work portfolio in future?

We’re working with a number of architects, designers and manufacturers as furniture consultants, helping them develop ranges of furniture and products. For the studio’s own range, we’re always experimenting without a very clearly defined mandate. Most of what we end up making is what we have fun doing.

Where can people buy your products: in-store/online/directly from you?

Currently Chisel Products can be bought at the Room Therapy Store in Hyderabad and directly from us.

We’re not selling online just yet.

Contact email: hello@studiochisel.com web: www.studiochisel.com

Filet series explores techniques of wood carpentry

The Soikea series is an ode to traditional carpentr y and weaving, processes that are meticulous, precise and have their own elegance. The form for the products is our interpretation of these crafts.

Your furniture collections are sensibly crafted and celebrate the spirit of creation. Is there a conscious thought behind the development of each creation?

For us, every product is the outcome of exploring a process, and trying to enjoy the journey.

Take us through the manufacturing process. Are the objects handcrafted in your studio workshop or machine-made?

Most of Chisel’s products are made in house using traditional as well as modern manufacturing techniques.

Some products are conceived to harness a particular machines capabilities, while others rely purely on craft.

There is a marked evolution in how design is perceived in India.

Today, the end-user acknowledges the importance of both ergonomics and aesthetics while purchasing furniture.

However, is it difficult to convince clients to experiment a little and ditch the conventional path?

‘Animals’ is a metal folded chair inspired from origami

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THE INSIDE TRACK May 2019

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ringing you closer to nature with a sense of relaxation, Roca introduces the Insignia faucet collection to the Indian market.

Satiating the modern day lifestyles of individuals who like discovering new products that are original and are well designed, the Insignia collection of faucets brings luxury to the bathroom space with an advanced performance and a safety rating.

Roca Launches Insignia

This premium range of faucets with its award winning design is a combination of innovation and sustainability.

BY NATALIE PEDDER-BAJAJ

Insignia Brillo: The Insignia collection tells of a one-of-a-kind bathroom story through different textures and shapes, tailored to an individual’s style and design requirement

Winner of the world-renowned iF design award for best product design held in Munich, Germany, Insignia’s iconic side handle integrates with its harmonious spout culminating in an elegant curve that provided both beauty and functionality. The Insignia range boasts water saving properties with flow limiters, cold start technology and smart heating features. Its safe touch technology allows the bathroom space to be a secure environment for children; and the Evershine coating

Insignia Empotrada

increases its longevity. The collection is an exhaustive range that includes basin faucets, bath faucets, thermostatic and single lever shower mixers.

Remarking on the inclusion of the Insignia faucet collection in Roca’s portfolio, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd. explains, “Roca is committed to launching world class bathroom products in India and the Insignia faucet collection is one such step in that direction.

Insignia Vertical Prova

This new range of award winning faucets is high on comportment and has been developed at the Roca design centre in Barcelona by world renowned designer Ramon Benedito. This luxurious range of faucets is equipped with exclusive Roca technology such as Cold Start, Safe Touch, Quick Reaction and Security 38; and is an excellent solution for saving water in the bathroom space.

This contemporary collection is

Insignia Dutxa Cromat

designed to fit perfectly across all bathroom areas such as the basin, shower and bathtub.”

The Insignia collection tells of a one-of-a-kind bathroom story through different textures and shapes, tailored to an individual’s style and design requirement. The range is on show at Roca display studios and also at premium Roca stores across the country.

Contact web: www.roca.in

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THE INSIDE TRACK May 2019

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tonelam ®Laminam ceramic slabs are inherently hygienic, are easy to clean, need hardly any maintenance, are resistant to chemicals and do not sustain wear and tear, keeping it damage free over the years. The original colours are preserved as the materials do not absorb humidity. These ceramic slabs are perfect for the bathroom where cleanliness is of utmost importance.

Stonelam ®Laminam slabs are very versatile and can be applied on the walls, the floors, as well as the drawer units in a bathing area, a spa and even a restroom to create a sense of continuity and space. Horizontal and vertical applications ensure a cohesion of the space through the use of a single Stonelam®Laminam surface for the entire area.

Basalto Vena Chiara

Its visual appeal in sophisticated natural shades and large size gives it a major artistic advantage, making relaxing easy amid soft hues.

Available in two different sizes and thicknesses, (1620x3240x12mm for horizontal surfaces and 1000x3000x5mm for flooring and wall cladding) makes it a bona fide replacement to marble and stone. Its outstanding resistance to scratches, deep abrasion, mildew, fungi, stains, chemicals and UV rays, also makes these slabs low maintenance and extremely hygienic.

Stonelam®Laminam is a perfect solution to augment interior design projects, in both the commercial and residential spaces. Mr. Shantanu Jain, President, Sales and Marketing at Stonelam Laminam expounds, “This is a unique collection that guarantees the same large-size outcome as the most commonly used natural

Stonelam Laminam, An Ideal Surface For Bathrooms ®

Stonelam®Laminam, one of India’s leading brands introduces Bathroom Worktops and Floorings; a new concept in decorative surfaces that is an overwhelming option for the construction industry. BY NATALIE PEDDER-BAJAJ

Bianco Statuario Venato Lucidato

materials, thus offering designers and planners many possibilities to accomplish projects of major architectural value. This series provides a faithful reproduction of the technical and styling essence of the materials that inspired its conception, providing high-tech textures along with smooth and surprisingly structured surfaces.”

Stonelam®Surfaces Pvt. Limited is the result of the merging of two giants, Stonex India Pvt. Ltd., (India’s go-to brand for beautiful imported marble and natural stones) and Laminam Spa, Italy (the world leader in surface skin technologies).

The company has been specially created to push the boundaries of the decorative surface industry, with its revolutionary product Stonelam® Laminam.

Contact web: www.stonelam.in

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hen pursuits involve great drive and passion it leaves behind a legacy that can be traced back with immense pride.

In 1920’s the Indian rebellion against imported goods escalated and inspired influencers to channelise the swadeshi spirit in the right direction.

Fired by this energy, Pheroze Sidhwa and Rustom Sidhwa started Bharat Floorings and Tiles to overthrow the then popular Minton tiles.

From its exceptional debut at Sir H C Jehangir’s Readymoney Mansion at Flora Fountain, in 1923 to current day - where the company’s artisanal tiles grace several restaurants and restoration projects across India - the company has evolved into one of the most renowned names in the design industry.

Paving the Way, an exhibition held at Chatterjee & Lal Art Gallery in South Mumbai provides access to archival material that commemorates not just the legacy of Bharat Floorings and Tiles (BFT) but also recounts the crucial role floorings played in the reshaping of architecture in Mumbai.

Paving The Way Paving the way, an exhibition hosted

by Bharat Floorings and Tiles literally floors you with its engaging archival narrative. BY SHWETA SALVI

An in-situ terrazzo lobby at Kamal Mahal

Restoration project for the Keneseth Eliyahoo Synagogue at Kalaghoda under the supervision of Conservation Architect Abha Narain Lambah

BFT supplied tiles and did the in-situ floorings in this tasteful Art Deco style bungalow in 1937. Some areas still have them, 82 years later

THE INSIDE TRACK May 2019

The displays at this 4-day exhibition enumerate the milestones and the evolution of the company, and are presented through five modules Tapestry in Cement, The ‘Moderne’ Home, Commercial Elegance, Floors To Your Taste and Heritage Renaissance.

The exhibition primarily focuses on Mumbai while chronicling the story of the early days of this Swasdeshi enterprise, and how it moulded itself to reflect changing tastes and trends of the times. The information has been sourced from past patrons, few rare exhibits from BFT archives have been handpicked, and documents of hallmark structures have been exclusively procured for the exhibition.

The exhibition space opens with Tapestry in Cement, which retells stories of the radical ambition of BFT to produce affordable superior quality cement tiles that had helped in exponentially limiting the import of Minton tiles. It takes you through the initial commissions undertaken by the company this is represented through filed photos, tile samples and 3-D laser cut screens that comprehensibly depict the structure’s façade and the tile pattern.

Pattern No. 361 in Chocolate, Fawn & Jaisalmer Yellow, Darbhanga House, Carmichael Rd.

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of these artisanal tiles and it led to a market that chose to custom-design patterned tiles from Bharat Floorings. Floors To Your Taste takes you through the history of the ubiquitous Bombay Bungalow and cites commissions that specially required bespoke tiles.

With several restoration projects underway in Mumbai currently, Bharat Floorings and Tiles collaborates with several conservation architects to recreate the exact same charm of the heritage tiles. The most recent example being the Keneseth Eliyahoo Synagogue which was restored by conservation architect, Abha Narain Lambah.

The art gallery space hosts several rare archival pieces that weave together an interesting narrative of this homegrown enterprise.

The slightly bruised pages of glass-encased old catalogues point towards the format of practical listings. As opposed to the current trend of eclectic names, the tiles then were denoted by pattern numbers.

An audio clip of the founder’s d a u g h t e r ’s e v o c a t i v e p o e m revisiting her first impressions of the flooring in her room, vintage photographs, newspaper cuttings, personal notes of the founder, old company ledgers, and undisclosed tile documentation from Karachi together builds an interesting discourse that provides a nuanced understanding of the flooring history of Mumbai. A simple stroll through this insightful unique exhibition ascertains that you are unlikely to ever ignore the floor that you walk on.

The exhibition is set to conclude with a heritage walk across the Fort Heritage Precinct and a panel discussion on the last day of the exhibition.

Contact email: info@bharatfloorings.com web: www.bharatfloorings.com

A Piet Mondrian like in-situ grid floor laid at Dhanraj Mahal, Apollo Bunder in 1935

With the advent of the Art Deco movement in 1930s following the Victorian, neo-classical fashioned buildings, Bharat Floorings and Tiles swiftly caught on with the trending style and provided customised geometric Art Deco tiles for several projects that included several homes. The ‘Moderne’ Home section displays the use of the then favoured palette of terracotta red, green and yellow terrazzo tiles.

The Vice Chairman of Bharat Floorings and Tiles, Firdaus Variava, shares, “Prior to computational visualisation, consultants collaborated and functioned mostly on the grounds of trust. Hence, we often didn’t just provide tiles but also designed floorings for commissioned works.”

Commercial Elegance display shows how BFT responded to the changing status of erstwhile Bombay to a financial capital of the country.

With new schemes, development of various important sectors like banking, and establishment of several company headquarters, designing a befitting elegant flooring for the subtle interiors became a requisite. The company switched to using marble in combination with plain cement tiles to complement the sophistication of these stately structures.

Even the opulence of marble couldn’t dull the charm

Bharat’s original patterned tiles at J.N Petit Library with beautful geometric border

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ocoa and Jasmine brings together a community of craft entrepreneurs, creating a collective of common motivation.

The Craft Project celebrates diversity in culture through objects, folk arts, crafts, and design. They have initiated a dialogue by interviewing and collecting stories from makers, designers, curators, retailers and brands from various parts of the world, thus showcasing a dynamic viewpoint on the subject at hand.

Jamdani weaving Bengal

The Craft Project: A Common Motivation

Supported by the Ministry of Culture, The Craft Project is an initiative by Cocoa and Jasmine, an independent cultural publication that documents tangible anthropology. BY NATALIE PEDDER-BAJAJ Their first event in Delhi, takes place on the 27 April at 5pm at the Indira Gandhi National Centre of Arts and will include a panel discussion that will explore the importance of craft documentation and why design inter vention is important to represent contemporary Indian aesthetics at a global platform. The panelists include Purnima Rai of the Delhi Crafts Council and Crafts Council of India, as well as Ritu Sethi of the Crafts Revival Trust and will be moderated by the Founder of Cocoa and Jasmine, Sayali Goyal.

Being a digital and print magazine and also a creative studio, they have published stories on primary research from major textile regions in India.

For this, they have travelled to Kolkata, Ahmedabad, Maheshwar, Varanasi, Ladakh and Jaipur to document crafts like natural dyeing, Kalamkari, Kantha, block printing, Jamdani, Pashmina, brocade and Maheshwari weaving.

To translate this research into a physical space, they have created a series of events in different cities in India and abroad that will bring a community together to take this dialogue ahead. The event will comprise of a textile installation, a photo exhibit, display of their printed journals and a panel discussion.

Block Printing Jaipur

Natural Dye Ahmedabad

kantha Bengal

“Various installation curated by me,” says Sayali Goyal, “have been inspired by my travels to different textile regions in India. I was always fascinated with the workshops and homes of dyers, embroiders and weavers. Some of these workshops had loose white fabric hung for natural bleaching and this experience evoked almost a spiritual feeling and I wanted to translate this experience for the viewer.”

A common string in most textile crafts of India is white fabric, a blank canvas. Through this project, Sayali also wishes to showcase the unity of our craftsmen yet bring out the diversity in textures. “When a weaver weaves fabric, a little bit of himself is woven into it as well, thus each fabric displayed here holds the artisan’s emotions as if the artisan was present.

If you look carefully at these fabrics, they are all different and unique and have an individual soul yet we can appreciate them as one, just like Indian crafts,” explains Sayali.

White fabrics have also been sourced from different parts of India through makers, designers and organisations who work with artisan clusters. Some of these are lamb’s wool from Jigmat Couture from Ladakh, Pashmina from Lena Ladakh, cotton silk from Looms to Luxury Varanasi,

Khadi from Gandhi Gram, Eri Silk from We are Kal and Handwork Studio Assam, Jamdani from Biome Conscious textiles Kolkata, Kala Cotton from Kutch and specially design pieces like Balaghat Cotton designed by Sayan Chanda.

A photo exhibition will also display the process of documentation and stories they have covered in India. The showing will have photos of crafts, spaces and artisans and also special pocket zine created for attendees to take away as part of this exhibition.

Contact web: www.cocoaandjasmine.com

Maheshwar

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sing VitrA’s coordinated faucets and fittings in your bathroom area with their stylish forms inspired by nature and art, will bring about a homogeneous interior that not only looks beautiful but lasts as well. VitrA’s faucets which are guaranteed for ten years, truly redefine durability, flow ratios and overall performance, as all the faucets are tested by international standard organisations.

VitrA’s New Bathroom Culture

VitrA, the international bathroom solutions brand is proliferating a new ‘bathroom culture’ through innovative technology and elegant designs that elevates one’s health and well-being. BY NATALIE PEDDER-BAJAJ VitrA’s X-line faucet on the other hand is available in a sophisticated, sumptuous dazzling gold shade and will instantaneously aggrandise your bathroom with its soft contoured lines. Durable, with energy-efficient and water saving features, this elegant faucet is a much coveted eco-friendly beauty.

VitrA is a leading brand of Eczacıba şı, a prominent Turkish industrial group. Eczacıba şı core sectors include building, healthcare

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Q-line

Designed to boost one’s lifestyle and hygiene, you can choose from VitrA’s wide range of options that match any style needs and user habits. Their Q-line range is energy-saving, watersaving (with a flexible swivel aerator)

and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year! 50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

Contact web: www.vitra-india.com

and a BluEco feature. Q-line has stunningly crafted smooth angular lines and is compatible with most compact or wide wash basins. The swivel aerator enables easy redirection of water flow with a single touch for easy usage.

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36 + 8 Free

Rs. 900

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Rs. 300

Please fill up this coupon and send it along with your cheque/DD to: Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033.

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THE INSIDE TRACK May 2019

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R

ight from its inception in the year 2010, it was clear that it was all going to be about building more than just beautiful, shared office spaces. WeWork wanted to build a community.

Places you join as an individual, ‘me’, and subsequently become part of a greater ‘we’. Places where it is possible to redefine success measured by personal fulfillment and not just the bottom line. Community is the catalyst, deems WeWork.

WeWork entered the Indian market in 2017 and two years later, it is successfully reimagining the concept of shared workspaces in three key markets - Bangalore, Delhi-NCR and Mumbai. From catering to 2200 members in the WeWork Galaxy July 2017, WeWork today has over 25,000 members across India.

One of the strongest USP’s of WeWork is that it is much more than a co-working space. It offers a physical and digital experience that connects each individual member to its over 400,000 global member community along with spaces that have a global design but a local outlook.

WeWork

The American company WeWork not only provides shared work spaces across the globe, but also believes in creating a world where people can work to make a life, not just a living. BY MALA BAJAJ

This lounge area is omnipresent in all locations of WeWork, designed strategically to provide a space for members to meet, connect and collaborate

This is one of the host desk areas with view of the brightly coloured and well lit lounge.

Members can pick their choice of places for work and collaboration with other WeWork members

This is one of the pantry areas besides the nook. The space is open to everyone at WeWork to get a cuppa or use the utensils for their meal

Purva Pavilion, Wework’s newest member is located on Church Street in Bangalore, Karnataka, one of the busiest streets in central Bangalore.

Considering the poor condition of the building and low ceiling heights, designing this building was extremely challenging. The entire building was redesigned to make the space feel as fresh as possible in spite of its constraints. Apart from the challenges, the building still had abundant potential, which was used to the fullest by the designer.

A grand space, the building had a unique circular atrium that flooded the interior with natural light. Inspired by the Guggenheim, it was important to take the existing architecture of the building into consideration to retain the authenticity of its character. The atrium being the core of the building now highlights the main lounge and makes it an eccentric space for members to gather in. The curves and odd angles of the building were cleverly utilised to create cosy seating arrangements. While the space’s color palette is kept neutral, pops of color appear in the furniture and artwork.

Francois Gramoli, is the Creative Director at WeWork in India and is responsible for the design of WeWork properties in new markets. Francois manages design and construction consultants and comes with a demonstrated history of working in the hospitality industry and high end residential properties.

Contact web: www.wework.com

This picture is of brightly coloured bathrooms accentuated with pop of orange and blue colours blending in with white tiles

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THE INSIDE TRACK May 2019

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K

olkata based architect Abin Chaudhuri showcased a magnificent example of ‘adaptive reuse’ at the recent Roca ThinkTurf knowledge series in Gurgaon. In the small village of Bansberia, on the outskirts of Kolkata, Abin infused new life into an existing structure as well as the mundane peri-urban landscape with his provocative architecture.

The project brief for the ‘House of Sweeping Shadows’ was to reimagine and develop an existing residence into a lounge and recreation space. The instructions were simple, complete freedom of design provided the structure was retained.

In this project, Abin deviated from the use of concrete and created a ventilated metal envelope that attached itself to the old building.

All the details were meticulously carried out in the studio with no inputs from a structural engineer.

The firm also engaged with the local masons and craftsman to deliver details of a very exacting nature.

Using steel, a new facade (bamboo inspired) was woven on to the original concrete shell, allowing natural light to create dramatic shadows that dance across the floor and walls inside. The striations in this screen (which are inspired from traditional Bengali homes) is what facilitates natural cooling, while the large rectangular punctuations connect the building to the rural landscape surrounding it.

The two floors are connected with a MS steel folded-plate staircase which is supported by stringer beam, connecting the spa facilities on the lower level to the entertainment space and washrooms above. This semi-circular structure overlooks a swimming pool, gazebo, jacuzzi, and aviary.

House Of Sweeping Shadows Abin Chaudhuri of Abin Design Studio showcases a unique ‘adaptive reuse’ intervention in the peri-urban area of Kolkata at the recent Roca Think Turf knowledge series in Gurgaon.

The project brief for the ‘House of Sweeping Shadows’ was to reimagine and develop an existing residence into a lounge and recreation space

THE INSIDE TRACK May 2019

The interiors were given a simple treatment with whitewashed walls and contemporary furniture minimally scattered over a bright red epoxy floor.

The brick-lined pond that was part of the ‘old’ layout was ultimately converted into a swimming pool while the new building accommodates a gym, changing rooms and guest lounges with a commanding view of the pool and lawns.

Within a fe w years, Abin foresees his steel fascade covered in creepers, completely changing the character of the home, tethering it even more firmly to the landscape beyond.

Abin Chaudhuri presented a keynote sharing with the audience a vivid picture of this project in Bansberia as well as his other efforts in revitalising this periurban area with his thoughtful architectural interventions at the Roca Think Turf evening hosted in Delhi.

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A panel discussion on “Adpative Reuse” that reviewed its varying positions and evaluated its unique potential in India.

From Left to Right: Anish Bajaj - Design Owl Moderator Panelists: Manish Gulati, MOFA Studio, Nilanjan Bhowal Design Consortium, Abin Chaudhuri - Abin Design Studio, Vistasp Bhagwagar - ARCHITECT VISTASP & ASSOCIATES

Roca Think Turf, partnered

by Design Owl, is a series of architectural conversation that take place across India. These exchanges aim to create a fellowship of thought leaders to deliver a better environment through a process of inquiry, dialogue and action. Roca Think Turf challenges prevailing practices and critically analyses architecture within its historical, aesthetical, ethical and cultural circumstances.

Contact email: anish@designowl.com web: www.designowl.com www.roca.in

Abin Chaudhuri presented a keynote sharing details of his efforts in revitalising a peri-urban area on the outskirts of Kolkata at the Roca Think Turf evening in Delhi

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THE INSIDE TRACK May 2019

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D

owntown Design is an important event in Dubai Design Week (held between 11 to 16 November 2019), the region’s biggest creative festival, echoing Dubai’s reputation for being the design capital of the Middle East.

The six-day schedule is a delightful smörgåsbord of 200 plus events covering design across an array of specialities including architecture, product, furniture, interior and graphic design.

Downtown Design is also the Middle East’s prime grandstand for the region’s trade professionals to discover high quality, original design.

The fair’s distinctive perspective engages an award-winning architect each year to masterplan the venue.

Staged at Dubai Design District (d3) waterfront, looking onto Dubai Creek, Downtown Design’s creative outlook displays largescale installations, indoor landscape features, bespoke café concepts and pop-up retail, offering both trade and public visitors an engaging and vibrant experience.

Located in the heart of Dubai, The Design Quarter at d3 also offers visitors the opportunity to discover a variety of design showrooms and art galleries, homegrown lifestyle boutiques, fashion ateliers and international design showrooms.

Drawing international industry front-runners and the region’s most sought after design professionals, the fair’s agenda of talks and workshops at ‘The Forum’ also provide an understanding into the design world’s most crucial subjects at hand and also the latest industry trends.

Dubai’s Downtown Design Returns Downtown Design is also the Middle East’s prime grandstand for the region’s trade professionals to discover high quality, original design. BY NATALIE PEDDER-BAJAJ

Downtown Design is the Middle East’s prime grandstand for the region’s trade professionals to discover high-quality original design

Downtown Design’s creative outlook displays large-scale installations, indoor landscape features and pop-up retail shops

Located in the heart of Dubai, Downtown Design offers visitors the opportunity to discover and interact with a variety of art galleries, lifestyle boutiques and exhibits

THE INSIDE TRACK May 2019

Last edition saw ‘The Forum’ host talks with multifaceted i n t e r n a t i o n a l d e s i g n e r Ma rc Ange, award-winning designer Ini Archibong and renowned product designer Matthew McCormick, speaking in the Middle East for the first time, whilst celebrity interior designer Martyn Lawrence Bullard reflected on why diversity and inclusion are key to the sustained growth of the design economy.

Exploring how design practices can better respond to the unique demands of emerging architecture and design markets, Dara Towhidi, Partner at Foster + Partners, Tariq Khayyat, Head of Middle East at Zaha Hadid Architects and Matthew Utley, Associate Principal at Grimshaw Architects threw light on the subject.

Interesting local exhibitions included The Foundry by UAE d e s i g n s t u d i o Ti n k a h w h o introduced their ‘Ramel’ collection, made of sand and ceramics, while Sharjah-based 1971 Design Space presented modern Arabian pop-up majlis designed by Alia Mazrooei, both inspired by the UAE deserts.

For the first time last year, the fair also used the outdoor waterfront terrace with its backdrop of Dubai Creek and the city’s skyline with sculptures like Le refuge by Marc Ange

Downtown Design zeros-in on individual designers, studios and design collectives from around the world with a spotlight on the Middle East (Takya Stool in pic)

A l b a l D e s i g n St u d i o , i n collaboration with Lasvit, revealed a floating light installation titled ‘Flow’ prompted by the significance of water and the reflection of the sun.

Winner of the Red Dot ‘Best of the Best 2018’ award, the interactive lighting installation ‘Breath of Light’ by Preciosa made its regional debut at the fair. Recently developed fair attractions encompassed a multifunctional indoor recreational

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garden space designed by the UAEbased landscape design studio desert INK. For the first time last year, the fair also used the outdoor waterfront terrace with its backdrop of the Dubai Creek and the city’s skyline, where a creation by sculptor David Harber and a reinterpretation of the renowned installation ‘Le Refuge’ by designer Marc Ange loomed.

The Global Grad Show which encouraged 150 forward-thinking

projects from universities across the world, gave the winning ribbon to a collection of dehydrated household products designed to reduce unnecessary emissions and waste, a project designed by Mirjam de Bruijn from Design Academy Eindhoven in The Netherlands.

‘Downtown Editions’, a new and curated section within the fair, unveiled limited-edition and bespoke design by individual studios, brands and designers

from the Middle East and beyond for industry and public visitors to like and commission. Key b r a n d s i n c l u d e d B e r n h a rd t , Bomma, cc-tapis, Herman Miller, Marset, Matteo Brioni, Meridiani, Moroso, and THG Paris who came back to reveal their new ranges at the fair’s biggest showcase to date. Latest works and collections by brands exhibiting for the first time included AlShaya Enterprises, Arper, Artemide, Baxter, Cappelini, Cassina, Diesel Living, Frato, Gandia Blasco, Leyla Uluhanli, Manfredi Style, Normann Copenhagen, Puiforcat, and Villeroy + Boch.

Alongside brand debuts, product launches and the latest collections from contemporary international and regional design brands, Downtown Design’s platform for limited-edition design, Downtown Editions, zerosin on individual designers, studios and design collectives from around the world with a spotlight on the Middle East.

As Rawan Kashkoush, Creative Director of Dubai Design Week so succinctly puts it, “By recognising an undeniable hunger for Dubai to be a resource for ideas and change, the 6-day event is a mandatory tool in unveiling existing talent in the UAE and the region and forging connections with the global community.”

Contact web: www.dubaidesignweek.ae www.downtowndesign.com

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THE INSIDE TRACK May 2019

Tresorie’s Home Décor Range

It Products Cane Boutique’s Eclectic Sofas Celebrate the season with vibrant colours and crisp textures. Bengaluru-based bespoke furniture and home décor brand, Cane Boutique, has unveiled an eclectic collection of sofas. The sofas showcase a range of styles from classic to modern to a fusion.

The curved wooden sofas are upholstered in plain contemporary fabrics to lend them a clean and modern touch.

The straight line sofas are done up in pop shades or with interesting stitches to add texture and vibrancy.

Contact www.caneboutique.com

Cmc’s Calacatta Nero For Monochrome Aficionadas Classic Marble Company (CMC) has introduced its latest porcelain slab offering - Calacatta Nero. Launched under the Quadra range of design surfaces, the Calacatta Nero is a sombre white slab that has been rendered a splash of grey.

The shiny polished slab has a thickness of only 12 mm and

is available in 3000 X 1500 mm size, apt for wall-cladding and façade applications. The black and white amalgam creates dramatic patterns forming a beautiful background for contemporary decor.

Contact www.classicmarble.com

From ethereal glass vases with flowers to glassware, serve ware, cushion covers and soft furnishings the entire spring summer range is a refreshing sight, which borrows cues from picturesque French Gardens.

It showcases a vivid turn from traditional whites, to more dramatic shades like tones of blues and greens.

Take a closer look at the collection and one will see intricate floral patterns and fresh botanical greens featuring as prominent design inspiration. Spread these accents in your living room parlour to liven up the space or serve a high tea or luncheon that’s whimsical yet sophisticated.

Contact Tel: 022 26608042/0243

Asian Paints Launches Nilaya Naturals Earth safe and formulated with over 95% natural ingredients, Nilaya Naturals is robust from deep within, creates breathable layers and has a clean, fresh smell. Its carefully chosen palette is tonally perfect and created with a unique blend of pigments sourced from around the world. Unlike other paint products, Nilaya Naturals delivers a vintageinspired finish that is flawlessly matte, with a beauty that only grows deeper with time, making it

the ideal addition to any home.

Its organic composition and a special painting system (base coat + top coat) make the layers of Nilaya Naturals porous and breathable so air flows through freely. Humidity and temperature are naturally regulated and as a result, microbial growth is greatly reduced. What results is a healthy and comfortable living space.

Contact www.asianpaints.com

THE INSIDE TRACK May 2019

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Durable, Energy-Efficient, Water Saving Faucets From VitrA

It Products Faber Aerostation Chimney A leader in innovative Kitchen Appliances Faber is launching 3 in 1 Aerostation technology that has a built air purifier, fan and a chimney and thus has been designed to give a sweat free environment and help you breathe pure and to make you love your kitchen.

Aerostation will also be launched in 2 new finishes - Alligator Black & Antique Silver, it has touch controls and

also has 3 kinds of air filters in it that help to remove dirt particles, such as dust, smoke pollen and dirt from the air.

Contact: www.faberindia.com

Entwine By Topstona

VitrA, the international bathroom solutions brand is spreading a fresh “bathroom culture “with innovative technology and elegant designs. VitrA’s faucets, which are guaranteed for ten years, truly redefine durability. The Q-line range is energy-saving, water-saving with a flexible swivel aerator and BluEco feature. VitrA’s Q-line has beautifully designed smooth angular lines and is compatible with most compact or wide

wash basins. The swivel aerator enables easy redirection of the water flow with a single touch.

VitrA’s X-line faucet is available in a sophisticated, regal looking, dazzling gold shade and will instantly uplift your bathroom decor with its soft contoured lines. Durable, with energy-efficient and water saving features, this elegant faucet is an eco-friendly beauty you will love to own.

Contact www.vitra-india.com

Comfy And Cozy Outdoor Furniture From Ficus

Deriving inspiration from the unique character of hand weaves, Topstona’s collection Entwine unveils a series of twines and twists translated into enchanting stone surfaces.

An outcome of transcribing the simple yet enchanting woven patterns onto beautifully anomalous travertine stone, each cladding induces tranquility

into living spaces. Travertine is a form of limestone created by the deposition of mineral springs.

Commonly utilised in Rome to enrich monuments and residences in ancient times, the stone has naturally occurring holes and troughs on its surface that provide it a unique identity.

Contact www.topstona.com

Ficus has recently launched a fresh collection of outdoor furniture which is made of a durable and aesthetic material that gives the look of the classic vintage cane/ bamboo furniture.

The Ficus outdoor furniture comes in many hues and colours; the snowflake white

being very popular and the muddy dark brown, charcoal grey and beige. Ficus also has lovely options for outdoor fabrics and sunbrella which can be used to cover furniture that can be used indoors and outdoors.

Contact www.ficusliving.com

Postal Registration No. MCE/129/2017-19 RNI NO. MAHENG/2007/19853. WPP LICENSE NO. MR/TECH/WPP-266/East/2019. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH

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THE INSIDE TRACK May 2019

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J

S W Pa i n t s a i m s t o b e a thoughtful paint company creating beautiful experiences for its customers. To this effect, its entire business & brand proposition is based on thoughtful interventions across colour, customer assistance, packaging and manufacturing.

JSW Paints’ promise of Simple, Swift & Sure is delivered through its water-based colours for homes. The decorative paints uses no solvents and are low on VOC making it totally family-friendly. Even the colourants for tinting the paints are water based and low- VOC. Its consumer portfolio is tested & certified for best performance with, a first time in India, life expectancy indicator of 3, 5 or 7 years.

JSW Paints Colourvista brand is a curated portfolio of over 1800 shades making it one of the widest & best researched colour range in the Indian market. JSW Paints aims to unify India with colours with its path-breaking promise of any colour in a product line being offered at one price.

This removes the opaqueness in colour pricing in the Industry for tinted colours where “colourant cost extra” is charged where every colour in a product-pack has a different price and the difference between colours can be as high as Rs.150 per litre.

Commenting on the launch of JSW Paints, Mr. Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful.

Hence, we have ensured that every aspect of JSW Paints brand has a Never Before Done quality and a

JSW Group Enters The Paints Business

JSW Paints Innovative and thoughtful disruptions aim to redefine and discover new ways in paints and painting.

Mr. Parth Jindal, Managing Director of JSW Paints & Mr. A S Sundaresan, Joint MD & CEO of JSW Paints

promise to deliver true value to our consumers.

We have thus thoughtfully taken the path-breaking step to offer Any Colour at One Price in a product, for the first time in India.

We hope to be the preferred choice of millennial couples. JSW Paints aims to be the future of colour & painting for Indian homes.”

A c c o r d i n g t o M r. A S Sundaresan, Joint MD & CEO of JSW Paints, “JSW Paints’ Simple Swift & Sure way to painting will go a long way in helping consumers make an informed and confident choice. Our Any Colour One Price ensures consumers great value, ushers price transparency and makes them free to choose colours confidently for their homes. At JSW Paints, we combine excellence in Manufacturing & Marketing, driven by customer insights, to bring about thoughtful innovations that offer tremendous value and are trend setting into the future of paints and painting.”

JSW Paints is a greenfield venture backed by cutting-edge t e c h n o l o g y, a u t o m a t i o n a n d scale that’s comparable to leading players in the sector. The company

will manufacture and market both industrial coatings as well as decorative paints.

Contact web: www.jsw.in