THE
Volume 13. Issue 02. February 2019 Rs. 25/-
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
T
he MAISON&OBJET exhibition welcomed 84,236 visitors, including 46,356 French and 37,880 international visitors from 160 countries. 2910 brands presented their latest creations Dividing the fair into two hubs, Maison and Objet, also made it easier to understand and more intuitive for visitors this year. MAISON&OBJET confirmed it’s continuing appeal, its ability to bring together a global community of decoration, design and lifestyle professionals with a business impact. Twice a year, the fair offers market players an insight into trends in the sector and helps boost their growth. Launched in 2016, its digital platform MOM (MAISON&OBJET and MORE), is functional all year long and continues to inspire and connect industry professionals through its regular weekly newsletters. The MAISON& OBJET social networks have also broken new records by crossing the threshold of 600,000 followers on Instagram and 500,000 followers on Facebook. Highlights of the fair included this year’s theme Excuse my French! That emphasized French-made brands and a whole new generation of creators. Colourful textiles were up front and centre with multi coloured cushions, fabric animals and woven rugs and urns.
Creating New Business Opportunities
Besides showcasing a smorgasbord of products for its interior design customers, MAISON&OBJET also connects the industry professional to retailers from all around the globe. BY NATALIE PEDDER-BAJAJ
Highlights of the fair included this year’s theme Excuse my French!
Cool merchandise for the home were on display, showcasing the contemporary new generation of French creation
Flamboyant crockery and ultra cool merchandise for the home were on display, showcasing the contemporary new generation of French creation. The Rising Talent Awards organised in collaboration with DesignChain, put China in the spotlight, giving six emerging designers the opportunity to work on new joint ventures and foreign exposure, particularly since the exhibition has now moved to the atrium of Galeries Lafayette continued on page 2