The Inside Track February 2018

Page 1

Volume 12. Issue 02. Feburary 2018 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

F

enesta specializes in design, manufacture, installation and service of precisionengineered, 100% customised U P VC w i n d ow s a n d d o o r s . The Inside Track in conversation with Mr. Saket Jain, Business Head, Fenesta enlightened us with his valuable insight into the brand’s innovative strategies and its future plans. What was the genesis of Fenesta?

Fenesta: Pioneering Excellence Fenesta has firmly established itself as India’s

no. 1 windows and doors brand, with presence in more than 200 cities across the country.

The project commenced in 2003, while studying the international market for PVC compounds. It was found that internationally particularly in the UK, the US and Europe - PVC windows were the largest segment, holding close to 50 per cent market share. Back then, there was just one player based in south India. The overall PVC windows market, therefore, was almost negligible - at best, perhaps, in single digits. Thus Fenesta came into being. It started from scratch - we had to literally develop the non-existent market in India.

Mr. Saket Jain, Business Head

Fenesta uses a new-age materialUPVC for its profiles which offers several advantages over wooden and regular aluminium profiles. The Designer & Premium Doors, Lift and Slide, Slide and Fold, Villa Series, Retrofitted bug screen, Georgian bars, and Internal Doors are some of the latest products introduced in the market. Fenesta has also introduced two new innovations to face the difficult challenges a severe monsoon can throw: Hurricane

Bar that withstands winds up to 245 kilometres per hour and a Rain Track that prevents the ingress of rainwater. What according to you is the best material for windows? How does Fenesta build on this? Wood and regular Aluminium have been the predominant material for constructing windows are now giving way to UPVC or Uncontinued on page 2


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.