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Volume 7. Issue 10. October 2013 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

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ith over 100,000 attendees and 900 exhibitors (of which 300 were international) at Cersaie this year, the exhibition confirms and maintains its international appeal and its role as the leading global trade fair for the ceramic tile and bathroom furnishings sectors. H e l d f r o m t h e 2 3 rd- 2 7 th September, 2013 in Bologna, Italy, Cersaie is a platform for showcasing the finest in the ceramic tile and bathroom sector. Besides giving visitors a sensory experience of the most innovative products at play, it also has a variety of thought provoking design happenings unfolding on its side-lines. Cersaie - an event that

Cersaie 2013 Stoking The World Of Ceramics

An amalgam of design and creativity fired up Cersaie 2013, the international event of ceramic and bathroom furnishing products, trends and innovation. BY ANISH BAJAJ & REHANA PENWALA professionals from the ceramic and bath space hanker for-is an opportunity to show-off the latest lines, stay updated on trends and a

place to unearth pioneering research and technology. It served as the meeting point for ceramic buyers and suppliers, designers, architects,

entrepreneurs and retailers of the world. continued on page 2

Since its inception in 2009, the ‘Building, Dwelling, Thinking’ event held on the sidelines of Cersaie has become a platform to debate the most topical issues of contemporary design and to exchange ideas with the world’s most renowned and innovative designers


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THE INSIDE TRACK October 2013

The design fraternity too had their plates full with a packed agenda of creative events. The exhibit Bathroom Excellence 1998/2012ADI Design Index@Cersaie 2013 explored the evolution of bathroom furnishings from 1998 to 2012, showcasing more than 160 products created by over 80 companies. While the ironic, irreverent face of design, Ito Morabito (known as Ora-Ïto) presented the Ora-Ïto Design event at Cersaie’s Architecture Gallery. Architect Rafael Moneo was the fifth consecutive Pritzker prize winner to give a keynote lecture at Cersaie’s ‘Building, Dwelling, Thinking’

symposium. While Late Paolo Soleri, the Italian architect and urban designer who conceived Arcosanti, the prototypical experimental city in Arizona and was the first to discuss the concept of “arcology”, a discipline which integrates ecology with architecture was given a tribute in the form of a documentary and an open floor discussion on his life and achievements. The commercial side of the Ceramic trade was also in sharp focus. A series of meets discussed the future of the industry and highlighted areas of growth and opportunity from a global perspective. While the continued crisis in the domestic Italian construction market has led to a decline in consumption of Ceramic tiles (for the fifth year running), the difficulties experienced by the Italian industry contrasted sharply with the outstanding performance of companies controlled by Italian groups but operating outside Italy. Companies owned by Italian groups operating in other countries enjoyed a very productive year. The process of internationalising manufacturing operations to serve

local markets continued resulting in a total of 116.1 million square metres sold in the country of production, accounting for 82% of the total, while 25.4 million sq.m. was exported to other countries (+17.59%). The turnover of the companies located

outside Italy but owned by Italian ceramic groups reached 1,195 million euros in 2012 which was up by +14.34%. Contact email: cersaie@cersaie.it web: www.cersaie.it

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INSIDE TRACK

CONTENTS

OCTOBER 2013

COVER Cersaie - Stoking The STORY World Of Ceramics 1 Browse With Roca In Your Bathroom 10 The Latest On Recent Launches And Products 12 Bespoke Elegance For Your Home 16 A Preview To Acetech 2013 20 Exhibitions and Fairs 22 Lixil Sinks Its Teeth Into Grohe 26 Hettich Strengthens Its India Footprint 28 Thinking Out Of The Box 30 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 7. Issue 10. October 2013. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder Assistant Editor Shweta Salvi, SubEditors Vikas Bhadra, Ulka Vartak, Rehana Penwala Layout Design Asif Shayannawar, Snigdha Hodarkar, Vikas Sawant Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@marvelinfomedia.com Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo.com Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail. com Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK October 2013

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taly breathes, eats and drinks design, theoretically speaking. However, considering that the legacy of remarkable design in different spheres has been a part of Italy since time immemorial, it’s prudent to say that design is a part of Italy’s soul literally as well. Cersaie - the international extravaganza focused solely on aesthetic and qualitative design

A New Age Of Ceramics Cersaie witnessed the evolution of the

ceramic tile industry which has technologically advanced to be consistent with contemporary design needs. artistic features. The technological advancement of ceramic tiles was a major highlight at the 31 st edition of Cersaie, where a majority of leading international ceramic companies showcased their wares. Leading companies in the ceramic sector were attendees at Cersaie. Roca showcased collections suited for varied spaces; Habitat, Fusion, Downtown - a series of full body porcelain stoneware; while Life, Dream and Suite were white body wall tiles. The Gracia series inspired by decorative floor tiles

The new tile collection by Villeroy & Boch offers technically sophisticated and natural-looking surface finish designs

in ceramics is held every year in Bologna, Italy to celebrate the spirit of design. Dedicated to the ceramic tile and bathroom furnishings sector, it is one of the most important events for the promotion of the ceramic tile industry. Since renowned 15 th century

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artist Pietro Andrea da Faenza designed one of the first tile floors in Bologna, Italian ceramics have evolved into a distinguished culture of their own. The Italian ceramic tile industry also enjoys a leadership position and manufactures tiles of the highest quality, durability and

The Suite series of white body wall tiles by Roca comes in four textures and is ideal for residential spaces

from Barcelona; Urbanity, versatile and suitable for any space; and Creation, apt for residential spaces was also among Roca’s collections. Villeroy & Boch Tiles developed four sustainable design themes and used innovative technology to transform them into high-quality ceramic tiles: Urban Construct stands for the aesthetics of simplicity, Urban Nature permits city life in harmony with nature, Urban Mix represents an individual’s positively experimental lifestyle, and Urban Culture combines stylistic elements from various countries, eras and


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THE INSIDE TRACK October 2013

Frozen Garden by Marcel Wonders for Bisazza is a decorative and stylish wall tile that suits trendy interiors

RAK Ceramics presented its new flooring solution in four different themes - wood, concrete, stone and metallic

cultures together. This year, Marcel Wanders has signed Bisazza’s first collection of black-and-white-body enamelled tiles, Frozen Garden. The hexagonal tiles come in two versions, diamond and flower that can be freely teamed and transform walls into a tactile and

uneven fabric. Another first, Paola Navone has designed two patterns in Bisazza mosaic, Affresco and Halo Halo. Geometric and floral motifs, in bright, surrealistic colours feature in the Affresco decoration, while Halo Halo has various graphic signs in the shades of black and white.

The graphic motifs in Paola Navone’s mosaic collection Halo Halo can be freely mingled like a patchwork

Sicis presented the new NeoColibrì mosaics collection which blended the textures of the Colibrì line, based on tesserae with a metallic glitter, with the formats, thicknesses and sturdiness of the NeoGlass collection. Cubes, barrels and domes, in more than 70 colour varieties and 6 mm in thickness, are enriched by the lustre of gold, silver and platinum. RAK Ceramics presented its new flooring solution in four different themes - wood, concrete, stone and metallic. These collections effectively replace their natural counterparts and their numerous applications and chic appearance can adorn walls and floors alike. Chic coloured glass tiles were the stylish offerings of Italy’s Vetro Colour for an ultra-modern look for the bathroom space. PH Design, a Turkish company brought forth a distinguishing element - inclusion of Swarovski elements in tiles. Ta k i n g t h e b r a n d t o a n international platform consecutively for the second year, Indian firm Somany showcased its distinctive products at Cersaie and established its position in the

international market. Thus, it’s no wonder that the ceramic tile industry is booming. Ne w - a g e c e r a m i c t i l e s h a ve undergone zillions of changes such as: trim pieces for seamless installation on stairs, providing slip resistance characteristics, thermal shock resistance, waterproof pool lining and ventilated facades making them a wise choice in modern architecture. Moreover, their composition, production process, lifecycle as well as disposal are consistent with an eco-sustainable lifestyle. Given the fervour of the ceramic tile industry at Cersaie, it surely holds a promising future and is a source of pride and economic development for the global industry. Cersaie Brings Innovation To The Bathroom Un i q u e d e s i g n s a n d s u p e r i o r functionality were offered by the new range of bathroom furnishings unveiled at Cersaie. The bathroom which was deemed as a mundane space until recent times,

PH Design’s collection includes Swarovski elements that lend a charismatic appeal to a bathroom


THE INSIDE TRACK October 2013

today, it ceases to be so. It’s no longer an area destined primarily for our daily, routine functions. Today, it needs to be very personal and stylish to best meet our expectations of a quiet sanctuary. At Cersaie there was an amalgam of the world’s leading companies showcasing their latest bathroom furnishing offerings. Here the focus was on presenting

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a complete bathroom range that not only lends functionality but also adapts to each individual’s diverse needs. World-renowned companies in the bathroom furnishings space were present with revolutionary products to set a completely new standard in this important market segment. Working with Matteo Thun &

Silenzio by Antoniolupi is a sleek washbasin that seems to come out of the wall

X-Large, the bathroom furniture series by Duravit is visually calming and offers unlimited combinations

Partners, Duravit came up with DuraStyle, a compact, smart, complete bathroom programme; while, their Happy D.2 complete bathroom series by Sieger Design is both feminine and chic and follows on from the successful iconic Happy

D range. Next in line was Duravit’s Starck 2, a redesign of toilets and bidets; Karree, comprising 15 individual accessories; Soundsystem, an integrated sound system in mirror cabinets and X-Large, a bathroom furniture series were also some of the


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THE INSIDE TRACK October 2013

novelties on show. Antoniolupi presented innovative collections not only for their technology, design and quality, but also for a new attention to the environment. Antoniolupi’s stylish, contemporary and sleek sink collection is a noteworthy and versatile product for private or public settings. The Silenzio sink appears to come out of the wall, giving it life and shape. It is realised in Corian and after it’s positioned, it can be painted just like the rest of the wall so that it disappears into the same. Cersaie also marked the beginning of the collaboration between Antoniolupi and worldfamous Italian designer Pietro Gaeta. The Pietro Gaeta designed new wall decorations ‘Affreschi’ addressed the bathroom and many other spaces. Flaminia, one of the leading manufacturers in the field of bathroom design presented Patrick Norguet’s new project, Nile - a series of Front imbibe an industrial quality to the shower. There was a wide range of the latest, state-of-the-art bathroom furnishings on display; from unique shower concepts to complete

furniture basins, wall hung WCs and bidets of dramatic geometric volumes, along with its new and prestigious collaboration with Jasper Morrison through the presentation of the Bonola collection. The Axor designer brand of Hansgrohe, created personalised solutions for individually designed

bathroom ranges. Cersaie provided an insight into the changes and developments of this sector, as well as what’s in store in the future. Contact web: www.cersaie.it

bathrooms. Two new shower concepts that are worlds apart emerged from the design partnership with the Swedish design trio, Front and the Japanese design studio Nendo. The Axor LampShower designed by Nendo combines light and water in an almost magical way, while the Axor shower products designed by

The new Axor ShowerProducts designed by Front allow you to experience water pathways in their most original form


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THE INSIDE TRACK October 2013

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n a world preview at Cersaie, over a hundred products designed for the bathroom and selected by ADI Italian Association for Industrial Design were displayed during the five days of the show at the exhibit “Bathroom Excellence 1998 / 2012 - ADI Design Index @ Cersaie 2013”. This exhibition of products and materials explored the development

Excellence In The Bathroom A retrospective on the excellence of

bathroom objects and materials promoted by Confindustria Ceramica and ADI Italian Association for Industrial Design at Cersaie. companies and 100 well-known designers. The exhibit aimed to reproduce the evolution from the 90’s up to now through a historical itinerary that highlights the intuition and the genius of the companies in anticipating new trends, products and materials. “Italian ceramics and design are two closely-related sectors, the manufacturing versatility of the former finding fertile ground for

experimentation in the latter,” commented Vittorio Borelli, Chairman of Confindustria Ceramica’s Promotional and Trade Fairs Activities Committee. As the world’s foremost showcase of new trends in ceramic and bathroom furnishings, Cersaie is a particularly appropriate venue for this exhibition. Contact web: www.adi-design.org

Luisa Bocchietto, Designer & President ADI opens the Bathroom Excellence 1998 / 2012 exhibit at Cersaie

of the bathroom over the last few decades, focusing in particular on aesthetic innovations and the use of the most advanced technologies. It traced out a timeline of the design and industrial processes that occurred between 1998 and 2012 through a display of iconic products that represent the finest examples of design. These examples of excellence have been carefully

Ciuri is a marble sink characterised by its cantilevered form and unique drainage system

selected by experts over the years from a wide range of bathroom furnishing products submitted every three years to the coveted “Compassod’Oro” award. The visually striking exhibit, hosted on 400 square metres area, displayed more than 160 products (sanitary installations, sanitary taps, accessories, ceramic tiles and natural stones) created by over 80

A urinal with a single sculptural form

Hyper-Wave is made using advanced 3D modelling and cutting technologies

One - a sophisticated bathroom transformation that allows the usual washbasin to disappear under a structure made of wood


THE INSIDE TRACK October 2013

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he stage is set. The lights are bright. An audience with diverse disciplines though connected by a common love for design wait - you are at the mostanticipated event at Cersaie, the cultural programme ‘Building, Dwelling, Thinking’ which is a medium for design gurus to share, retrospect, collaborate and discuss the most topical issues in the field of architecture and design. Since its inception in 2009, this event has come a long way and made Cersaie a platform for theoretical discussions; an opportunity to debate the most topical issues of contemporar y design and t o e xc h a n g e i d e a s w i t h t h e w o r l d’s m o s t re n ow n e d a n d innovative designers. In these last four years, ‘Building, Dwelling, Thinking’ has hosted hundreds of speakers, predominantly from the world of building design and including almost a dozen Pritzker award winners, emerging Italian and international architects and designers, university professors and academicians. Dozens of technical and broader cultural themes have been addressed, from architecture and design to ceramics. The first day at the festival saw an intense discussion between eminent designers and architects like Stefano Mirti, Elio Caccavale, Alberto Lacovoni, Laura Negrini, Ko Sliggers and more on ‘Ceramic Futures: From poetry to science fiction’. Renowned for his cuttingedge structures like the Cervantes

Theatre in Mexico City and the Museum of America in Salamanca, award-winning Spanish architect and founder of Studio Ensamble, AntónGarcía-Abril also gave a mesmerising speech at Cersaie. Late Paolo Soleri, the Italian architect and urban designer, was honoured at the programme by way of a documentary and an open floor discussion on his life’s achievements.

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The Think Tank Of Design Running into its fifth year at Cersaie, ‘Building, Dwelling, Thinking’ offers a platform for discussing the latest in contemporary architecture.

Ora Ito, the French designer at Building, Dwelling, Thinking.The underlying philosophy behind his work is Simplexity, and his design language can be described as minimal with organic techno-futuristic elements

Over the next three days, various design connoisseurs offered their rich inputs while becoming the international point of reference for the latest news on ceramic materials for use in architecture and bathroom furnishings. Spanish architect Rafael Moneo delivered this year’s keynote lecture on why buildings must always be interconnected with the urban fabric that surrounded it. “Architecture cannot be considered free from context. Each work must be seen

as the substance of what we call a city,” he said. Throughout his extraordinary career, Moneo has earned a reputation for order, linearity, precision and a quest for modernity. Another interesting feature at ‘Building, Dwelling, Thinking’ was a tribute to female creativity with a focus on design, research and innovation. A day event was

devoted to internationally renowned architects Carla Juaçaba, Izaskun Chinchilla and Sarah Robinson, who have followed very different career paths yet, are united by their original stylistic explorations and multi-disciplinary approach. Through its thought-provoking conferences and seminars on contemporary architecture by international figures,‘Building, Dwelling, Thinking’ at Cersaie seems to have transformed into a separate entity altogether. Contact email: cersaie@cersaie.it web: www.cersaie.it


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THE INSIDE TRACK October 2013

Spot Light

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esigned by German designer Dan Pearlman, the ‘Browse your Bathroom’ concept will give visitors a unique chance to enter a digital catalogue of Roca and experience a splendid collection of life-size products and novelties. One of the most important launches for Roca is the Alba series. With a wide range of functional, multipurpose storage shelves, large drawers and convenient side cabinets, the series epitomises luxury. The Alba bathtub is complete with premium whirlpool system, waterproof remote

Browse With Roca In Your Bathroom After its successful stint at ISH 2013, Roca

will showcase its range at the Acetech exhibition using a unique concept of ‘Browse your Bathroom’. As an extension of its ability to offer integrated bathroom solutions, Roca will feature the Dama-N collection. With its neutral lines and rounded curves, the collection features a combination of vitreous china products (basins, WCs, bidets, etc.), furniture and other accessories, making it an essential for any aesthetic bathroom. With the objective of producing e xq u i s i t e d e s i g n s , Ro c a h a s collaborated with genius designers to create the Armani/Roca collection which will demonstrate its range of products and will create a unique bathroom space characterised

New launches along with the display of a digital catalogue by Roca will make Acetech a fascinating experience for consumers

control via a touch screen and thermostatic integrated faucet with LED lights indicating temperature and water flow positioning. The multiple natural wood and white complements every bathroom space. In the ongoing brand effort to offer sustainable solutions, the rimless toilets of the Gap collection in both floor-standing and wall-hung versions, as well as the innovative In-tank, the first toilet in the world integrating the tank inside the bowl using an adjustable flushing mechanism intended to save water, are part of this portfolio.

The Puzzle collection plays up the benefits of hydro massage

Open exemplifies a passion for design and innovation

of adapting to many spaces. It breaks the clutter with a cutting-edge new technology that allows the Cold Start frontal opening for cold water and prevents the boiler from turning on when it is not needed, minimising water and energy consumption. The electric version, the L20-E, is designed to satisfy the needs of public spaces improving both functions as well as contributing to the environment.

As far as the shower solutions categor y is concerned, Roca will launch the new and highly customised collection called the Puzzle collection. The personalised and modern shower spaces will feature various shower heads, jets and shower mixers (with 3, 4 and 5 outlets and 8 combinable elements) that adapt to the needs of users and provide them with all the benefits of hydro massage. Additionally, there is the new steel enamelled bathtub Lun Plus, which combines comfort and durability and continuous hydro massage solutions, thanks to In-flow.

L20, an intuitive collection with simple and modern lines

In the faucet category, the new collection of faucets, Open, exemplifies a passion for design and innovation for the benefit of wellbeing. Its raining waterfall effect ensures maximum comfort and minimises consumption. L20, an intuitive collection with simple and modern lines, is capable

The Dama-N collection has neutral lines and rounded curves; the collection features a combination of vitreous china products

The Lun Plus bathtub combines comfort and durability with continuous hydro massage solutions

by elegance, quality and design. The collaboration between the technological innovation provided by Roca’s experience and Armani’s luxury and design, create an elegant and personal ambience within a comfortable and harmonious space. The new launches along with the consolidated product range by Roca will make Acetech a fascinating experience for consumers. Contact web: www.in.roca.com


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THE INSIDE TRACK October 2013

Dr. Fixit Bathseal System For Leak-Free Bathrooms

It Products Interface Presents Its ‘Planks’ Carpet Tiles Interface, one of the world leaders in the design and manufacture of carpet tiles has introduced a new modular flooring innovation, called Planks. An evolution of traditional square carpet tiles, this latest product will take customers to a new world of interior design possibilities, offering greater flexibility, minimal wastage and more creative freedom. Planks are narrow rectangular tiles that can be used on their own or with Interface’s flagship square carpet tiles and can be installed in a range of classic patterns. The potential options for new installations are limitless, as are the combinations of formats, textures, colours and patterns. Based on one of Interface’s latest, and already popular, carpet tile collections, Urban Retreat 501 range from Planks is inspired

by people’s instinctive love of nature. Reflecting these core elements, the colour palettes within the Urban Retreat collection are evocative of heritage stones, forests, and savannah grasses. The tiles will be available as skinny planks, measuring 25 x 100 cm. The Planks collection also include a high percentage of recycled content. Urban Retreat 501 is made using 100% recycled nylon. What’s more, all tiles can be recycled through Interface’s ReEntry take-back scheme, to help reduce the amount of carpets sent to the landfill or incinerated at the end of their life. Contact web: www.interfaceflor.com

Dr. Fixit Bathseal is one of India’s most comprehensive one stop waterproofing solution that fixes all leakage prone areas in a bathroom and provides relief for years to come. The products in the Dr. Fixit Bathseal range work together to create a watertight envelope in the bathroom and make it completely leak-free for years. A unique first of its kind double sided adhesive, bituminous Dr. Fixit Bathseal Tape is used to wrap around pipes. The gaps are then filled using Dr. Fixit Bathseal Grout. Filling the gaps with self levelling, non-shrink, Dr. Fixit Bathseal Grout reduces the risk of cracking and seepage. One can also use Dr. Fixit Bathseal Sealant, an acrylic sealant for sealing gaps between sanitary fittings and tiles like wash basin, commode and bath tub.

Cera Introduces Sonam Kapoor As Its New Brand Ambassador

Welcome Intuitive Design To Your Kitchen With The Grohe Minta Touch Grohe introduces a new collection of inventive kitchen faucets for domestic use. The Grohe Minta Touch is an exquisite and classy collection targeted at women who can do with some assistance while managing their daily kitchen chores. Being touch sensitive, the Grohe Minta Touch faucet is a hybrid product that is ergonomically designed. The impressively efficient faucet also comes in an extendable spray or a stylish L-shaped spout with an extendable mousseur. Its lever delivers the perfect flow of water in any situation and adjusts water flow and temperature precisely. Minta Touch is perfectly child proof as well. Its EasyTouch functionality rules out the risk of scalding, given that it releases only cold water flow. Users who prefer warm water can add the Grohtherm Micro upgrade which features a customisable temperature preset

function while at the same time, ensuring 100 percent protection against scalding. The advanced functionality of Grohe Minta Touch is complemented by its aesthetics. The Grohe StarLight chrome finish ensures lasting sheen and durability for many years to come. The Grohe Minta Touch is simple, sensual, moving; a faucet that intelligently helps your kitchen look sophisticated and beautiful. Contact web: www.grohe.com

The entire range is an internationally proven system for bathroom waterproofing which meets the international wet area waterproofing standards and comes in a unique ready to use kit. Contact web: www.doctor-fixit.com

Cera, one of the fastest growing Indian premium bathroom solutions providers, has signed up style icon, Sonam Kapoor as its brand ambassador for its forthcoming campaign. Cera, which embodies style, value, and innovation could not have found a better fit than the style diva Sonam to be its face. According to Mr. Atul Sanghvi, Chief Operating Officer, Cera, Sonam is the perfect brand fit to be its ambassador for its range of sanitary ware, faucets, wellness products and tiles. As the brand ambassador, Sonam and Cera find a common connection with the brand’s core value being,

‘style’. Cera stands for superior styling, trendsetting innovation and finest product quality, backed by a nation-wide sales, distribution and service network in the sanitary ware segment for over 30 years. Cera, whose identity over 30 years has evolved with a new youthful logo been presented to the market two years ago, now connects well with the young and positive India, who connect very well with Sonam Kapoor. Cera was also awarded as one of Asia’s Most Promising Brand at Dubai recently. Contact web: www.cera-india.com


THE INSIDE TRACK October 2013

It Products Twist With Villeroy & Boch With Twist, Villeroy & Boch Tiles has extended its collection of contemporary wall concepts by adding a colourful range with relief-finish décors. The expressive shades of the Twist range express an unrestrained optimism and love of life. The basic tiles are available in white, creme, vanilla

Delta Presents The Arzo Collection

Inspired by geometric designs found in mid-century modern furniture, Arzo makes a bold statement in understated fashion. Arzo’s angular shape with simple, clean, minimalist styling is what sets it apart. The Arzo range is available with lever handles that provide ease of operation when your hands are wet and come with a complete suite of matching bath accessories. Contact web: www.deltafaucet.co.in

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and mint. They have a matt, smooth finish and are equipped with the easy-care ceramic plus finish. The matching décor tiles are available with relief finish in turquoise pastel and green. The finely matched colours permit colourful designs as well as discreetlycoloured, understated uses - just the thing for those who wish to showcase their surroundings in a trendy way. Contact kambli.santrea@villeroy-boch.com www.villeroyboch-group.com


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THE INSIDE TRACK October 2013

Axor Lamp Shower Designed By Nendo

It Products Queo Chromo Showers Your Senses The Indian consumer has elevated its perception of the bathroom from being functional to a spacefor rejuvenation and relaxation. In keeping with this new outlook Queo has introduced its Chromo showers - a state-of-the-art luxury product which sets a benchmark for self-indulgence. Blending luxury and wellbeing, the Chromo series emulates the dynamics ofwater

as it occurs in nature and uses ‘Chromo therapy’- the science of using colours to improve one’s mental and body health. From dancing drizzles to a full bodied rhythm of falling rain, the shower is built to weave around the life of the user. The Chromo shower is fitted with seven LED lights, each denoting its unique properties; Violet - enlightenment and spiritual awakening; Indigo - peace and tranquility; Blue - communication and knowledge; Green-serenity and balance; Yellow-clarity and wisdom; Orange-pleasure and enthusiasm; Red-energy, empowerment and mind. Priced at Rs. 2,98,494 for manual and Rs. 3,70,300 for automatic, the Chromo shower is available at all Queo retail outlets in India. Contact web: www.queobathrooms.co.uk

Double Cylinder Floor Spring From Ozone Ozone, the innovator of the revolutionary Ozone Plus concealed floor spring, brings to you Double Cylinder floor spring, the perfect mechanism for smooth and enduring performance of doors.

This floor spring is suitable for heavy doors and high footfall areas such as malls, showrooms, hotels, restaurants, banks and hospitals. Ozone’s Double Cylinder floor spring is loaded with the power of two cylinders, each equipped with hydraulic spring mechanism. These floor springs come with double action function and is offered in 4 variants for different door weights and closing force requirement. Ozone’s Double Cylinder floor spring is the right fit for door weight upto 270 kgs with features like opening angle of 130 degrees on both sides, closing and latching speed easily adjustable with valves and 5 lac cycles (operation) tested and UL and CE certification. Ozone provides optimum door functionality by offering a wide range of floor springs for different types of doors based on door weight, door size and door traffic Contact web: www.ozone-india.com

Oki Sato, the creative brain behind the Japanese design studio Nendo, magically fuses light and water with the new Axor Lamp Shower. The lightness of the visual design and the combination of light and water impart a heightened sensual dimension on the shower. Contributing to this effect are the wide-rimmed shower crest and the warm ambient lighting. Axor presents the Lamp Shower in a ceilingmounted and a wall-mounted version. In addition to the standard chrome finish, the products can be individualized

with the application of a range of special finishes through the Axor Manufaktur like gold, black, steel and white. Contact web: www.hansgrohe.in

Duravit’s Happy Bathroom

The Happy D.2 series is both feminine and chic and follows on from the successful, iconic Happy D range. The consistent, basic geometric form and the concise, reduced rim of the bathtubs and washbasins are the unifying and characteristic design features of this complete bathroom range. With a

symmetrical basic form, they have a spacious bowl enclosed by a particularly fine, all-round rim. An exciting contrast to this shape creates the heightadjustable chrome console. There are twelve washbasins and thirteen bathtub models to choose from. Contact www.duravit.in


THE INSIDE TRACK October 2013

It Products Bravat Introduces Bathroom Cabinets Bravat has recently launched its Modern series of bathroom cabinets. With Bravat’s product portfolio a bathroom can become

a comfortable and creative space. The new range of bathroom cabinets combines multiple elements of fashion and tradition and brings out the best of creativity and function. The new range boasts of features like mirrors with touch sensor lights, selftapping screws, table top basin combination sets along with a gold finish scratch proof handle. Charming character and a unique designdefine this concept. Bravat does not specially pursue eyecatching novelties; instead seek the most natural simplicity and form. Contact web: www.bravatindia.com

Antoniolupi’s New Take On Walls

The Affreschi wall paper collection by Antoniolupi is inspired by Michelangelo’s David, a symbol of beauty, force and vigour. The wall paper has been manufactured using the latest technology wherein the ornate decoration on the wallpaper (often related to the past) is obtained through a transfer. This method involves the direct transfusion of the pigments of the drawing made on the computer to the wall paper; the pigments are

introduced through the pores of the plaster as it happens in the traditional fresco technique. The graphics presented in the different collections are characterised by a blend of visual compositions of different styles including artistic pieces typical of Renaissance, details of bright crystals, numerical matrixes, etc. All in all an amalgam of figures without time which can be adapted to virtually any house. Contact www.herbovital2.it

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Get Floored By RAK Ceramics

RAK Ceramics has launched its new flooring solution in four different themes viz wood, concrete, stone and metallic. Inspired by natural wood, the wood collection replicates the wood finish onto true ceramic parquet whereas the raw hues of cement in the concrete collection lend a sturdy and stylish look to the floors. The stone collection features an array of products which skillfully

replicates natural stones; these eco-friendly versions add appeal to your aesthetic tastes with its quality and innovatively designed finishes. The metallic collection stands out owing to its shiny appeal. Its numerous applications and chic appearance creates an electrifying atmosphere and beautifies walls and floors alike. Contact web: www.rakceramics.com


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THE INSIDE TRACK October 2013

Spot Light

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partment 9 started as a small retail outlet in Greater Kailash, Delhi. It was founded by duo Mayank and Anuja Gupta in 2005 - back then they were working with the parent company ‘Mridul’. With growing appreciation of their work and the increasing demand of their products, Apartment 9,

Bespoke Elegance For Your Home An avant-garde interior design outfit, Apartment 9 is a one-stop-shop for exquisite furniture, accessories and bespoke upholstery.

The fabric collection developed by the brand is produced in-house at their factories and made painstakingly by hand

has steadily grown over the past few years. In a fairly short period of time Apartment 9 has spread its wings to 6 stores across India and 1 in Geneva. It also has an interior design cell that works on premium projects of 10,000+ square feet; this section is looked at closely by Mayank. Apartment 9 has 4 factories (3 textile and 1 leather) in Noida which produce custom furniture for the brand and also for Andrew Martin, an uber English brand for fabrics, wallpapers and accessories. They also have an association with Lizzo, a Spanish luxury fabric brand (Apartment 9 also showcases its work at the trend-setting Maison&Objet exhibition in Paris). The firms keen eye and various associations have enabled the product anthology available at the store to include the likes of fabrics, wallpapers, furniture, lighting, carpets, accessories, books, art and leather. Apartment 9’s newest collection

of fabrics, which was unvieled at Maison&Objet, Paris in September, goes by the name of ‘Indi’ - inspired by the ottoman and textile history of India. The Indian collection re-invents the paisley (ambi) in a simplistic, traditional, Indian yet modern way. Reinforced by floral motifs in circular patterns and fine intricate embroideries, this collection is exquisite and an ode to our great textile heritage. Their Persian inspired line consists of stunning fabrics echoing intricate patterns, graceful arches, majestic domes and delicate lattice work. True to its feel, this collection is made in gold and turquoise and exudes a refinement that is a great source of inspiration. Another popular collection by the brand, ‘Anikinni’, gets its inspiration from the vibrant textiles of the Indian subcontinent that furiously vie with the gorgeous age old traditional block prints and embroideries. These are painstakingly made by ‘expert hands’ that demonstrate

Apartment 9 produces custom furniture and retails fabrics, wallpapers, lighting, carpets, accessories, books, art and leather

Anuja Gupta, Founder - Apartment 9

a skill that can only be passed on through generations. Apartment 9 revels in the fact that they constantly reinvent themselves. The fabric collection developed by the brand and produced at their factories is heavy on surface technique; these fabrics are very uncommon in the market. Made tediously by hand, the collections promise exclusivity. The material used for the creation of any fabric or furniture is very

Apartment 9 as a lot would depend on what you intend to buy; for instance, fabrics from the Anikinni range start from Rs. 3,000 per metre and go up to Rs. 18,000 per metre. But if you talk about accessories, they have items such as votives or candles that sell for Rs. 200 and chandeliers that can go for about Rs. 45,000. Talking about the future plans of the brand, Anuja Gupta, the founder of Apartment 9 says, “The

unique to the feeling of the piece. Usually materials like silk or velvet are used to portray luxury, however, Apartment 9 also uses dry materials like linen or hemp and incorporates surface technique methods to bring the same luxury into Indian homes. For instance, in the Anikinni fabric collection a lot of linen and velvet has been used, however, in the Indi collection they have used more of silk. It would not be easy to specify a price range for the merchandise at

focus is now shifting more towards interior design for the brand. We want to establish ourselves primarily as an interior design house now and hence, the way forward lies there. In congruence, our GK store in New Delhi is undergoing renovation to house Apartment 9 and Andrew Martin furniture and accessories along with our already ongoing product line. The store will re-open end of this month with a new look.” Contact info@apartment9.in web: www.apartment9.in


SOMANY HOISTS THE INDIAN FLAG AT CERSAIE 2013! Being veterans of the industry and inspiring innovation and creating new benchmarks, Somany has been transforming India’s dreams into a beautiful reality. Ta k i n g t h e b r a n d t o an international platform consecutively for the second year, Somany showcased its products at Cersaie 2013, the international exhibition of ceramic tile and bathroom furnishings in Italy from 23rd27th September’13. Following last year ’s success, intense efforts were made to promote the brand with the top international trade segment comprising of construction firms and large architecture practices. The product display mainly

in this sector, and believes in taking design and innovation to new heights - it stays true to the excellent, technical and artistic quality of its ceramics, and believes in constantly inventing and innovating in the ceramic industry. These initiatives help position Somany Ceramics as a strong global leader in international markets and will

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Mr. Sanjeev Ranjan, GM Marketing, (Left) and Mr. Amit Bhatnagar, Export Head,(Right) of Somany Ceramics Ltd. in the Somany booth at Cersaie 2013

included Glazed Vitrified Tiles in 40x80, 80x80, 60x120, 60x60 sizes and Wall Tiles in 30x60, 30x45, 25x35 sizes. The stall witnessed visitors from Europe, America and the Middle East who appreciated the collection of tiles for their beautiful array of designs, colors and the latest trends. Somany has always anticipated styles and trends

also strengthen the identity of India as a preferred ceramic products destination. Contact Email: marketing@ somanyceramics.com www.somanyceramics.com


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THE INSIDE TRACK October 2013

Event Review

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onceptualised and executed by Asian Business Exhibition and Conferences Ltd, ET Acetech is one of the largest exhibitions facilitating the development of architecture, construction, engineering, innovation, design and building materials. More than 1525+ exhibitors

across the world showcase their potential at Acetech by providing detailed demonstrations of their latest products and services, within industry segmented pavilions. Spreading its wings across Mumbai, Bangalore, Delhi, Ahmedabad, Chennai in India and with its newest launch in Kolkata it is slowly becoming an eagerly awaited event, year after year.

A Preview To Acetech 2013 Acetech is an event which envelopes the

entire building material industry showcasing a myriad of talents. Studios with a mix and match of all the products available at the venue. The idea here is to make the most of fine brands by combining unique products and materials to design and fabricate even more unique spaces at the exhibition. To break new ground, a 7000 sq.mt. focused pavilion - the ET Acetech Glass Intertech Delhi - will be launched on glass products and building material where more than

For the Global Green Summit, 2013, the theme - The Anthropocene: Resource Overshoot and Strategic Agendas for Sustainable Future will have the best minds running overdrive to come up with solutions to counter the global impact on the Earth’s ecosystems. The Design Mock Up Studio, 2013 is yet another step by Acetech where international designers will put together eye-catching Mock Up

70% of the participants are going to be international exhibitors. ET Acetech is a world-class expo and a platform to allow participants to examine recent market trends and opportunities, showcase their potential and study competitor’s activity. It may have started as just a platform, but is today a significant contributor to the highly acclaimed building industry. Contact web: www.etacetech.com

panel comprising of more than 90 renowned architects from across the world. Winners were selected after a rather stringent process of judgment. The winning products will be displayed on the splendid ‘Video Wall’ to be created at the venue of the Acetech show. The overwhelming success of The Design Wall 2012 and 2013 made it imperative to

ET Acetech showcases the latest in construction and building material, architecture, sustainable materials and interiors

By partnering with Mosbuild this year, one of the largest exhibitions in the world for building and interiors, bath and sanitation, tiles and ceramics, wood, veneer and floorings, natural and engineered marble and stones, Acetech has proved itself as one of the most ambitious expos in India and in a league of its own. The Acetech Design Wall is another interesting initiative dedicated to stress on the significance of innovation in the construction industry. The Design Wall, Mumbai 2013 held on 30 th August 2013 received more than 400 entries from exhibiting brands which were then shortlisted to 50 top brands. The Top 50 then presented their innovative products, services and technology to the esteemed jury

The International Lighting summit 2013 will be a concurrent event to the exhibition on the 18th of October to impart knowledge about the lighting industry. Being curated by Mr. Andre Tammes, a leading stalwart and lighting designer with 40 yrs of experience, distinguished speakers like Duncan Mcleod, David Bird, David Becker and David Lewis will take to the podium with over 500 registered delegates.

recreate the magic and introduce the Design Wall - Delhi on the 30th of November, 2013. To facilitate business opportunities, Acetech planned the Acetech Connect program, a prelude to the main event which allows direct meetings between purchase managers/senior personnel of leading architects, design firms and construction houses who are engaged one-on-one with brand representatives. This year to acknowledge the efforts put in by exhibitors in making their exhibition areas stand out, Acetech has instituted the Grand Stand Awards ceremony on 18th October, 2013. The jury to screen the booths includes eminent architects such as - Reza Kabul, Kiran Gala, Kalhan Mattoo, Sara Schuster, Ninad Tipnis to name a few.


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THE INSIDE TRACK October 2013

Fair News

Pavilion of Art & Design London Date 16 - 20 October 2013 Venue London, United Kingdom Contact web: www.pad-fairs.com The Pavilion of Art & Design London is an international fair embracing 150 years of fine arts, decorative arts and design of the 20th century. The show opens its doors to an exclusive selection of renowned international fine art dealers and complements its expansive design and decorative arts panorama with the most coveted works of 20th century art available in the market today. Profile for the exhibit includes furniture, drawings, paintings, sculptures from 1860 to our days, antiquities, modernism, photography, design, primitive arts, Asian art, contemporary glass, jewellery, silver, carpets and tapestries.

Salon Habitat Remodeling Show Date 16 - 18 October 2013 Venue Chicago, United States Of America Contact web: www.remodelingshow.com Remodeling Show is an annually held trade show that provides a unique opportunity for businesses in the remodeling industry to interact directly with each other. This one of a kind show in America has carved out a niche for itself in terms of sheer participation volume, literally drawing in millions of participants at the exhibition. The Remodeling Show has over the years proved itself to be a dynamic event, constantly expanding its business coverage area. As things stand now, the event covers diverse aspects of the remodeling industry, including bath and kitchen remodeling. The Remodeling Show is held at the McCormick Place Convention Center, in Chicago, United States. Hailed as one of the best remodeling exhibition events of the country, it is currently partnered, by the NAHB.

Date 18 - 21 October 2013 Venue Niort, France Contact web: www.habitat79.com Salon Habitat is going to be held for a period of four days in France. This international event will be attended by a large number of home owners and buyers from all over the world who will enjoy face to face interaction and communication with designers, decorators, home renovators and remodelers. Exhibitors will have scope to create new contacts with home owners and buyers as well as leading experts related to the field of home improvement by participating in a show like Salon Habitat. More than 200 exhibitors of Salon Habitat will exhibit the latest and most advanced products and services including all kinds of household appliances, home improvement ideas and products, home decoration, renovation and remodeling techniques and trends.

China International Ceramic & Bathroom Fair Date 18 - 22 October 2013 Venue Foshan, China Contact web: www.en.cerambath.org China International Ceramic & Bathroom Fair Foshan (CeramBath), one of the top events in the ceramic and bathroom industry in China is an export-oriented exhibition. CeramBath attracts buyers from home and abroad with its outstanding exhibition recourses and state-ofthe-art products. Every year, with 500 to 600 exhibitors showing their products, CeramBath has been successfully held for the past 18 sessions. Here in Cerambath, you can find various ceramic and bathroom products as well as ceramics-related products, including floor tiles, wall tiles, skirting tiles, exterior wall tiles, plaza tiles, mosaic, garden ceramics, glass ceramics, roof tiles, art ceramics, stone, sanitary ware, massage bathtubs, bathroom accessories, ceramics machinery, ceramics raw material and much more.

Furniture Club Exhibition Date 16 - 19 October 2013 Venue Moscow, Russia Contact web: www.eng.mebelclub.com Furniture Club Exhibition is a specialised international exhibition for housing interiors, household chemistry, furniture and household appliances. The event offers the furniture and furnishings industry its first glimpse of all the key design trends that promise to take the marketplace by storm. A complete range of new releases by international manufacturers, wholesalers and designers, include bedroom furniture, lounge furniture, dining furniture, outdoor furniture, occasional furniture, furnishings and fabrics, lighting and lamps, rugs and floor coverings, artwork and framing and objets d’art.


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THE INSIDE TRACK October 2013

Date 17 - 20 October 2013, ET Acetech Venue Mumbai, India Contact web: www.etacetech.com

Fairs & Exhibitions

ET Acetech - Mumbai features among the leading Indian building and construction trade events in India. Hosted over a span of four days at the Bombay Exhibition Center, the event features the presence of a plethora of knowledgeable and influential professional executives from this sector. Attendees can take part in the interactive business summits and trade discussions that are held during the event. The line of products put on exhibit range from bath and kitchen fittings, tiles and marbles, to water treatment systems, safety appliances and automation devices.

Date 24 - 26 October 2013, IGBC Venue Chennai, India Contact web: www.greenbuildingcongress.com To advance the green building movement in the country, IGBC is organising the 11th edition of India’s flagship event on green buildings in Chennai. IGBC brings together the stakeholders of the construction industry so that they can play an important role in preserving the environment. The conference will address the greener aspects of the contemporary ecosystem. That apart, this event will also expose participants to the latest global trends in green buildings, exhibit green building products and technologies and provide a platform for networking.

The Dutch Design Week Date 19 - 27 October 2013 Venue Eindhoven, Netherlands Contact web: www.ddw.nl The twelfth edition of Dutch Design Week (DDW) takes place in Eindhoven. DDW presents great ideas, individualistic works and insightful solutions devised by innovative designers. More than 1,500 designers display their work ranging from industrial design, spatial design, graphic design to textiles, sustainable design and design management & trends. The event offers unique insights into the nearing future of design, hosting a dazzling amount of creativity from hundreds of renowned designers and young talents. There are 80 different locations housing more than 300 events. Besides exhibitions, there are numerous lectures, workshops, fashion shows and seminars. Unless stated otherwise, admission to the exhibitions is free of charge.

Architect At Work Berlin Date 23 - 24 October 2013 Venue Berlin, Germany Contact web: www.architectatwork.de Architect at Work Berlin will be held for a period of two days in Berlin, Germany. For architects, design planners and interior designers this is a must attend event for a global player. Here architects and planners can enjoy face to face interactions which are sure to spark new and innovative ideas. Architect at Work Berlin will also give an opportunity to technical and professional experts related to the construction industry to get familiar with the different kinds of construction materials including biodegradable organic, natural and eco-friendly materials which can be put to better use.

Homebuilding & Renovating Show Date 01 - 03 November 2013 Venue Harrogate, United Kingdom Contact web: www.harrogate.homebuildingshow.co.uk Homebuilding & Renovating Show is the ideal place to get in touch with Scotland’s self-build experts, and the best way to source all the products, services and advice you need to build your dream home. Manufacturers of bathroom fittings, maintenance and security, smartcard technology, cctv and remote monitoring control systems, doors and windows, floor finishes, identification systems, interiors and lighting, locking equipment, marble and granite products, shutters and fencing, security glass and screens, wall and ceiling finishes, etc. will showcase their various offerings at this event.

Green Urbanscape Asia Date 07 - 09 November 2013 Venue Singapore Contact web: www.greenurbanscapeasia.com Greenurbanscape Asia is a three day show that will be held in Singapore. This is an international event that concentrates on the landscape, greenery design, construction and technology. This show will help to develop a green environment and to maintain it. Greenurbanscape Asia will teach a lot of activities and discuss them with the attendees to help them practice it so as to develop the solutions of urban greenery. This show will offer networking opportunities with the experts in order to get informed knowledge about the sector. The exhibitors and visitors of the industry will be able to connect and interact with each other. They will also get the opportunity to meet the international delegates and professionals.


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26

THE INSIDE TRACK October 2013

Spot Light

T

he Grohe Group, one of the world’s leading providers of sanitary fittings, has entered into an agreement with Lixil Corporation and Development Bank of Japan in relation to the acquisition of an 87.5% equity interest in the Grohe Group from TPG and DLJ Merchant Banking Partners. This transaction represents the largest ever German investment by a Japanese company. The combined sanitary businesses of both groups generate more than EUR 4 bn of annual revenue, making it the largest player in its industry. Lixil Group Corporation engages in a broad spectrum of housing businesses, ranging from manufacture and sale of building materials and housing equipments to operation of home centers and a network of homebuilding franchises. Lixil is also a leading brand in tiles, washstand cabinet units and bathroom and kitchen units. Launched in April 2011, under its present structure and name, Lixil has been active in strategic acquisitions and partnerships in order to fortify and accelerate its growth in the overseas markets. It currently operates in more than 30 countries through premium brands offered over a broad product lineup and composite services. Permasteelisa, Gartner and Shanghai Meite spearhead their project business (building materials and curtain walls), while Lixil, American Standard, Inax and Tostem

Lixil Sinks Its Teeth Into Grohe The Lixil transaction represents the largest

ever German investment by a Japanese company. The combined sanitary business of the combined entity is now a mega 4 Billion Euro revenue, making it the largest player in this industry.

President and CEO Yoshiaki Fujimori, Lixil Group Corporation with David J Haines, CEO Grohe

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track record as a global leader in the building materials and housing equipment industry. As a growthoriented company, Lixil has always been the preferred partner to support us with our growth strategy, especially in emerging markets. For Joyou in particular, this new partnership will be of enormous benefit, as our ability to grow and strengthen the brand in the Asia-Pacific region will be enhanced,” he adds.

& No. of Issues

are power players that feature an impressive brand portfolio including kitchen units, bathroom fixtures, windows and doors. Grohe and its subsidiary Joyou will remain independent within Lixil Corporation and continue to implement its plan for long-term, sustainable and profitable growth. David J Haines, Chief Executive Officer of Grohe, will remain in his position and has signed a new fiveyear contract. “For Grohe and Joyou, Lixil is a perfect match,” said David Haines. “It is currently building a strong

Lixil and DBJ will acquire Grohe through a jointly owned entity of which each party will own a 50% voting interest. The joint acquisition structure enables Lixil to act on this strategic opportunity while maintaining its current leverage level and the financial flexibility to pursue other strategic opportunities. Contact web: www.lixil-group.co.jp www.grohe.com/in

“Grohe is one of the most wellknown brands in the global sanitary market. In addition to its high standards for quality, Grohe has received high acclaim globally for its leading product design and innovation. We have great respect for what CEO David Haines and his management team have achieved. Bringing Grohe into the Lixil family allows us to make further progress in building the leading platform in the global sanitary industry whilst also strengthening our distribution network in Asia,” commented Lixil President Yoshiaki Fujimori.

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THE INSIDE TRACK October 2013

Interview

H

ettich is a German hardware manufacturing company and a furniture fittings specialist with 125 years of expertise. The company started in 1888 by Karl Hettich, is now run by his fourth generation with a presence in 110 countries worldwide through 39 subsidiaries and 18 state-of-the art manufacturing plants across 7 countries - including India. Hettich India Pvt. Ltd., a joint venture between Hettich Group, Germany and Adventz, the Saroj Poddar Group is the 2nd largest subsidiary outside of Germany and plans are afoot to make India a manufacturing hub for producing certain select products for its global consumption. Hettich caters to office, residential and kitchen and bath segments with over 10,000 products for different needs and budgets. Their offerings include hinges, drawers, drawer runners, folding and sliding systems, lighting in furniture, handles, etc. Hettich products offer the right functionalities with a range of design options for modular furniture and aim to combine performance, aesthetics and efficient use of space. With India being recognised as an extremely prospective growth market, Hettich recently announced its plans to invest Rs. 500 crores in India over the next five years. On the sidelines of this momentous and significant announcement, Dr. Andreas Hettich, Global CEO of Hettich, shared with The Inside Track some insights on Hettich’s future plans. Can you share with us some details of this new investment decison? India is a growing market and the per capita consumption of furniture in the country is expected to increase in line with the western world. We see a very bright future here and are investing substantially to develop the market. We are looking at India not only as a growing market, but also as a manufacturing destination offering the advantages of a sound legal system

Hettich Strengthens Its India Footprint With the recently launched Rs. 100 crore

manufacturing plant in Vadodara, Hettich plans to have a sharper India focus and invest close to Rs. 500 crores. BY ULKA VARTAK and well entrenched democratic political setup besides a huge talent pool to manage complex engineering and production processes. Besides this, India has the potential to become a very efficient base for servicing our nearby growing markets in South Asia and Middle East. The market size in this segment is about Rs. 3,500 crores and is growing at a rate of around 15% p.a. Considering the potential that India and the aforementioned regions hold, the company has set up a manufacturing plant in Vadodara, which will not only serve customers in South Asia and Middle East but also its subsidiaries in other geographies. Hettich India has already invested Rs. 100 crores in the Vadodara plant which will manufacture certain select products, starting with wire baskets as its first manufacturing product. What are the unique features of Cargo Tech baskets that will appeal to Indian sensibilities? The unique feature of our Cargo Tech wire baskets is the design concept because it is very flexible and you can adjust it to your needs. It is not just a fixed basket; you can design it to your specific needs as per what you want to store in it. Second is the product technology. We have fully automatic plating lines, so we provide a very special surface accompanied by a 10 year guarantee to give a completely rust free performance. Above all it is

a life time guarantee because of our confidence in our products. But if you need additions or alterations, we have a wide network of dealers or you may even go to the application centres where you can get plenty of ideas; we also have internet design services. If there is a failure of a product there is also a free replacement policy. Dr. Andreas Hettich, Global CEO - Hettich

also an environment friendly product. The Cargo Tech is made up of stainless steel and is designed with a modular approach with more than 500 options in 6 types of baskets. How will this new plant help Hettich’s position in the Indian and Asia Pacific market? It definitely adds a new product category but is still in our core. So it is mainly drawer systems and that come with our slides -ball bearing or quadro. It is a clear commitment that we are aiming for the special needs of the Indian market. How a re He t t i c h p r o d u c t s differentiated from other conventional solutions? We spend 250 crores in research and development every year and apply for around 100 patents every year. So our products are state of the art engineered products as also our production technology gives a very innovative quality standup product at an affordable price. We are not just selling to the premium market but also to the mid market; we always offer a range of products at different price points. How does the company handle after sale service?

Hettich’s manufacturing plant in Vadodara will serve customers in India, South Asia and Middle East along with its markets in other geographies

To a certain extent, there is not much after sales service because our products are really very durable and we provide

With the current one product in production and six more in line, how many more products do you plan to incorporate at the new plant? We are investing step by step. We will add another product category in the next year and another in the year after that. Our production philosophy is that we are producing a product line only at one place in the world because of economies of scale and then distribute from there. Also the plant in Vadodara is not only for the local market but also for the export market. If you look at the baskets, these are very popular in the Asian markets. What has been the response from the Indian market thus far and how do you forsee your future here? The response was excellent. We have a very high growth success story here. We are just seeing the Indian market at the tipping point now and its moving more and more towards modular furniture and modular kitchens. The whole construction industry is going more and more in this direction so it is not just the growth of the Indian economy itself but it’s about a higher share of the modular kitchens market. We are also pushing in that direction by offering all our services by not just selling the product but also providing all the education and design service. Our customers come to us because they simply want the best in quality modular furniture. Contact web: www.hettich.com/in


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THE INSIDE TRACK October 2013

Spot Light

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howcasing some of the best global designs the London D e s i g n Fe s t i v a l o f f e r s an exciting mix of innovations year after year. Designers from everywhere take part in this festival to showcase their talent on an international platform. T h i s ye a r, Mu m b a i - b a s e d interior and furniture designer, Lalit Hira showcased his most recent furniture designs for the second time after his debut showing in 2007. As part of the contingent of designers and artists under the India Pavilion at Designersblock, Lalit showcased TaC - a folding chair and Puchka - a footstool. “The furniture that I design has no specific inspiration. The idea of the concept, the form or even the material choice could come from anywhere - walking on the street, doodling or even on the John! During these two specific furniture concepts - the footstool or puchka, as I call it, the thought was born from a desire to challenge the strength of a material. The name came from the street food following a similar challenge,” says Lalit. Puchka is designed to give tired human legs a piece of furniture that can create a flat surface in any momentarily desired angle. It’s constructed with simple joinery, details that completely eliminate the

Thinking Out Of The Box Lalit Hira showcased two unique concepts at

the London Design Festival that challenged the strength of his chosen material. BY ULKA VARTAK

TaC is a lightweight, easy-to-use and space saving folding chair that appeals to the eye and is designed to blend into any ambiance

use of any hardware. The footstool is a concept that extends the use of the raw material in a flexi-flat pack version and its form challenges the basic constraint of the formation of soft surfaces. Lalit Hira’s folding chair, christened TaC, on the other hand

is proposed as a lightweight, easyto-use and space saving design that appeals to the eye and is classic yet contemporary; designed to blend into any ambiance. He adds, “It actually started as a three-legged concept and when I modelled it; I realised that I could fold it very comfortably. Also,

design and art in an international arena; especially at LDF, where people are as open to concepts as they are to finished products. We have had quite a few interactions and are in conversation with some individuals and agencies; we look forward to the developments.”

Lalit Hira, Founder of Lalit Hira Designs

Puchka, the footstool is designed to give tired human legs a piece of furniture that creates a flat surface in any momentarily desired angle

the chair could stand upright without support when folded and did not lean like other folding chairs generally do. So I began to refine the concept and here it is.” Both these products can be manufactured either in metal or plastic. Generally the concepts are such that one can play with material choice. Both these may look extremely simple but it is how the concept is engineered,which then becomes the key to production. Sharing his London Design Festival experience, Lalit says, “It is heartening to see the awareness of

When asked about what he is currently working on, Lalit replies, “I am constantly working on some piece of furniture. I have a portfolio full of designs - seating solutions, beds, kitchens, etc. Most of my furniture designs are registered in India and I also have 2 patents pending. We are currently working on developing relationships with select manufacturers across the country and overseas in this regard.” Contact tel: 022 26462681 email: lalithira@gmail.com web: www.coroflot.com/lalithira


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The Inside Track October 2013