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Volume 7. Issue 12. December 2013 Rs. 25/-



Cover Story


merica’s leading faucet innovator, Delta Faucet Company, announced its entry last year into the fast growing Indian bathroom and kitchen fittings segment by launching its exclusive line of residential and commercial products. When Alex Manoogian - a young, entrepreneurial immigrant who was building his own company in the United States introduced the first single-handle faucet in 1954, he named it “Delta,” the Greek word for “change”. And appropriately so, because its design revolutionised the way people thought about water delivery. Since then, Delta Faucet Company has been committed to bringing new styles and innovation into the faucets category. Delta Faucet Company India Pvt. Ltd. (Delta India) is a wholly owned subsidiary of the Delta Faucet Company USA (Delta) which is headquartered at Indianapolis. Delta is part of Masco Corporation, one of the world’s leading manufacturers of home improvement and building products. Founded by Masco in 1954 with the introduction of the single-handle faucet, Delta offers an extensive line of residential and commercial products, which incorporate style and innovation into faucets, showers and accessories. Delta has already

Delta’s Clever Water Solutions

Faucet innovation leader Delta offers novel and distinctive solutions for efficient water usage and personal delight. BY ULKA VARTAK & REHANA PENWALA established its fully owned subsidiary in India with its head office in Gurgaon led by their Managing Director, Mr. Ravi Nindwani. Delta India offers it’s Delta and Brizo branded products and are keen to build both the brands simultaneously. Delta goes beyond excellent design to incorporate smart thinking that anticipates people’s needs, providing thoughtful innovations and inspirational designs that delight. The luxury brand

The Vero collection is defined by clean lines and lends a sleek atmosphere to the bathroom

Brizo meets the evolved demand for aesthetics and performance with a collection of distinctively designed faucets and related products that create a fashion statement in the home. Says Mr. Ravi Nindwani, Managing Director, Delta India, “We are putting efforts behind both Delta as well as Brizo - and as would be obvious, the two efforts are quite different in terms of fundamental approach, messaging and scale.”

The Mandolin collection is infused with European minimalism

Mr. Ravi Nindwani, Managing Director, Delta India

Innovations like Touch 2 O, H 2 Okinetic and the Diamond Seal technology are a testament to the brand’s commitment to provide better and smarter ways to experience water. H2Okinetic showers use proprietary technology to deliver a denser, warmer shower with less water. While the Touch2O technology can turn faucets on and off with just a touch. Delta’s Diamond Seal technology uses a valve with a tough diamond coating to bring you a faucet built to last up to five million uses. continued on page 2


THE INSIDE TRACK December 2013

Delta’s Activtouch ergonomic handle and three spray-selection buttons let you choose up to eight spray options with just a push of a button. From a full, drenching spray to a concentrated massage spray, it also adds a custom touch to any shower. The Palm Shower on the other hand offers simple, one-handed operation and slides easily into the palm of your hand with a rubberised grip to hug your hand securely. With water conservation high on the agenda, Delta’s bath fittings provide the option of utilising water optimally and thus Delta shower heads and hand showers that meet the U.S. WaterSense label requirements use between 20 and 40% less water than the industry standard (1.5 or 2.0 gpm versus the standard of 2.5 gpm), while their lavatory faucets that meet WaterSense requirements use 32% less (1.5 gpm versus the standard of 2.2gpm). In the kitchen, Delta Faucet’s EZ Anchor mounting assembly allows you to install the faucet from above the deck with no need to tighten it under the sink. The MagnaTite docking keeps the kitchen pull-down spray wand firmly in place with a powerful

integrated magnet, so it stays docked when not in use. Delta faucets are equipped with Touch-Clean soft, rubber nubbins that allow you to easily wipe away calcium and lime build-up with the touch of a finger. Since its launch last year, Delta Faucet’s focus on technology, innovation and design have borne fruit. Mr. Ravi Nindwani confirms, “The response to our premium brand Delta’s meaningful innovations and our luxury brand Brizo’s very unique designs has been very encouraging we will end the year with 25 of the strongest dealer partnerships in the country and quite a few premium project orders.” The unique and technology driven water experiences by Delta - touted as their USP - are being well-appreciated in India and consumers can look forward to an interesting product mix in 2014 too. For those who want to get their hands on these modish products, they are available in 25 showrooms across 13 Indian cities Delhi, Chandigarh, Mumbai, Pune, Surat, Baroda, Indore, Bangalore, Hyderabad, Chennai, Coimbatore, Ludhiana and Jalandhar. In hotels, public buildings,

s k y s c r a p e r s a n d c o m m e rc i a l buildings of every size, Delta Faucet Company products are trusted to deliver innovation, quality design

and reliable performance in just about every corner of the world and now also in India. Contact




decEMBER 2013

COVER Delta’s Clever Water STORY Solutions 1 Let There Be Light 4 The Latest On Recent Launches And Products 6 Abaca - Now In The Loft 10 A New Gesture By Steelcase 12 FCML Sets Foot In Mumbai 14 A New Home For Arttd’inox 16 Innovation At Its Best 18 The Future Is Green 20 Exhibitions and Fairs 22 A Red Dot On Their Portfolio! 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 7. Issue 12. December 2013. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Sub-Editor Vikas Bhadra, Ulka Vartak, Rehana Penwala Layout Design Asif Shayannawar, Snigdha Hodarkar, Vikas Sawant Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK December 2013

Spot Light


xperiences personify an individual. Some experiences sink into oblivion, while some leave a distinct mark on our minds. Well, one such enlightening experience is the launch of the Panasonic LED lighting experience centre by Anchor Electricals. India’s leading electrical solutions manufacturer - Anchor Electricals Pvt. Ltd. (A Panasonic Group

Let There Be Light Anchor Electricals sets up its first LED lighting experience centre in Mumbai and gives a new twist to run-of-the-mill lighting showrooms. BY REHANA PENWALA

With this showroom, lighting consultants will be able to select suitable lighting fixtures and suggest lighting layouts that can be incorporated into architectural drawings of a home. This service targets home owners as well as interior designers and architects active in housing design, while promoting sophisticated lighting environments and the products are specifically designed for residential, hospitality, and architectural purposes. Speaking on the idea behind this stunning experience centre,

The showroom offers lighting plans for residential spaces tailored to individual clients, working with their interior design requirements

Company), recently opened its first state-of-the-art LED lighting showroom and experience centre in Andheri, Mumbai. This showroom gives consumers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts and functions. One step into the showroom and you are left beguiled with the many incandescent possibilities that are presented to you. With an in-house simulation room, customers are able to view the lighting effects of various kinds of lighting

fixtures and installation options in different settings. “The new LED lighting showroom brings alive an ample amount of possibilities with LED lighting and helps customers understand how the integrated lighting solutions work in a given home environment. It will be the communication point to provide experiences and services for our customers and key influencers,” believes Mr. Ashok Gangar, Vice President Sales, Anchor Electricals Pvt. Ltd. The 47 new models that are

available at the showroom include large ceiling lights, compact ceiling lights, chandellings (a chandelierlike decorative ceiling lights), down-lights, line lights and wall bracket models. The price of the LED lights range starts from Rs. 1,100 to Rs. 40,000. The lighting showroom also has a comprehensive range of lighting solutions for the entire home. The showroom offers lighting plans for residential spaces tailored to individual clients, working with their interior design requirements.

The showroom gives consumers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts and functions

THE INSIDE TRACK December 2013

Mr. Ashok Gangar says, “We wanted to provide hands-on familiarity to interior designers and architects and introduce to them the concept of LED products and associated lighting plans. Besides, as India grapples with challenges related to energy deficiency, LED lighting technology would be highly effective in saving energy and reducing pollution.” Here’s a showroom that underwent meticulous contemplation to come up with a never seen before display outlet; it’s no wonder that Anchor Electricals is coming up with similar centres across India.

Mr. Gangar adds, “Our next LED lighting showroom will be in Bangalore and we will continue expanding to other major cities in India and hope to increase to 1,000 stores including distributor and dealer stores by around FY2015. We will open four distributor stores in Mumbai and gradually spread out to other main urban areas.” Besides offering consumers and lighting experts in India safe and reliable lighting solutions, Anchor also aims to bridge the awareness and experience gap that exists and apply the same lighting business experience


L to R: Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt Ltd; Manabu Takeda, Senior Councilor; Makota Kitano, Director of Lighting Business Division; Takaki Oguri, Joint Managing Director; Ashok Gangar, Vice President -Sales

developed in Japan, for India as well by introducing high-quality LED lighting products. However, it also takes notice of the special considerations required for the Indian market. “The product development for India was conducted by the planning and development division in Japan, after which the design and specifications were evaluated in India prior to commercialisation. While the design and module is the same as the products for the Japanese market, we have been able to reduce costs through consolidated production. The design

of the attachment and connection for the power has been changed to meet local specifications,” Mr. Gangar elaborates. India is one of the most important and strategic markets for Panasonic globally. Having set a base in the consumer electronic business, the company now has a renewed focus on the B2B and B2G business aiming to secure 8% revenue from its enterprise business. The company aims at bringing in a new lighting culture to India and introduce advanced technologies and designs. Contact tel: 022 30418888 web:


THE INSIDE TRACK December 2013

It Products Smartwood The New Alternative For Wood Smartwood is a fibre-cement wood which is made from Elephant Portland cement which is blended with non-asbestos cellulose fibre through autoclave technology. The product carries the beauty of real wood but is superior in strength and durability which serves to improve the beauty of the house with environmental friendliness. Smartwood can be used for both structural and decorative purposes for both interior and exterior walls. Smartwood is waterproof, termite proof, fireproof and sound proof and its Firm & Flex technology system makes it strong, durable and flexible at the same time. Smartwood is the next generation of fibre cement sheets that has enormous applications

in cladding, fencing, landscapes, decking, gates, pergolas, screen walls, gazebos etc. The applications of Smartwood are only limited by the imagination of the designer. Smartwood comes in the form of wood planks or strips with a wooden texture on the surface. There are multiple types of wooden textures available (from deep grain to natural teak to very subtle wood grain) to satisfy the entire visual aesthetic requirements of the consumer. Contact web:

Caroma Introduces The Marc Newson Collection Caroma, Australia’s leading bathroom products and sanitary ware designer brand introduces a ‘free-standing’ bathtub in collaboration with acclaimed designer Marc Newson. With a range including toilet suites, pans, basins, showers, taps and all the bathroom accessories under one roof, this free-standing bathtub definitely marks an edgy addition to their many innovations. Marrying Newson’s award-winning minimalist aesthetics, the collection sets a new standard

in affordable luxury. The Caroma Marc Newson 1700 Freestanding Bath comes in a stone-like finish with adjustable resin feet and an integrated pop-up waste drain. Made from Cristaplant, it has a contemporary matt stone finish with stain and scratch resistance properties. The adjustable feet can accommodate uneven surfaces and improve the ease of installation without compromising style while an extra bath depth allows a luxurious bath experience. Contact

Nitco’s New Grandeur Collection

Nitco has recently introduced its Grandeur collection of wall and floor tiles inspired by the rich and royal heritage of Africa, Spain, Italy and the Mediterranean region. The collection includes the mesmerising and captivating Marble Book Match and Illusion designs. The Book Match Marble theme from the Grandeur collection gets you the luxury and warmth of natural marble with mirror imaging. The Book Match marble creates beautiful designs and patterns when laid in a sequential arrangement. The names ornamenting this theme are - Rosalia, Tiger Onyx White and Carrara White. Rosalia is all about the interplay of vibrant

colours creating an awe inspiring formation while Tiger Onyx White and Carrara White are the soft colours that create a word of silent bliss. Also enthralling are the Mural Wall tiles with the mosaic effect that will leave you spell bound. Nitco’s Onyx White Floor tiles from the Grandeur collection are anti-skid, antibacterial and odour free. These provide better hygiene and are available in a size of 600 mm x 600 mm. For an easy care option, choose these tiles as they resist not only stains and dirt but can also be cleaned up with a damp mop, sponge or common household cleaners. Contact web:

Delta Introduces Compel

From lavatory faucets to bathtub drains, shower heads to soap dispensers and other accessories, Delta has a fixture for your bathroom. The Compel bath collection by Delta is inspired by the clean design and minimal details of an urban high-rise. This minimalist collection offers sleek, urban sophistication in a complete line of faucets and accessories. Contact web:

THE INSIDE TRACK December 2013

It Products The Expanded Mademoiselle Collection At Ace Maison Ace Maison has introduced exquisite furniture pieces from the expanded Mademoiselle collection from Christopher Guy. The new additions are beautifully crafted from mahogany and feature rich natural fabrics which

complete the glamorous profile of the Christopher brand. The new pieces from the expanded Mademoiselle collection include, the “Jardin des Tuileries”, an oval-shaped sofa, featuring beautifully detailed, hand carved mahogany Camellias and a gently curved back. This sumptuous twin-seater features Christopher’s distinctive handcarved ‘Le Jardin’ design. Ideal as a centre table, the “Niemeyer”, is a unique piece made from solid mahogany with a tempered glass top. In addition, the collection also showcases creative works of art that will enhance the luxury quotient of bedrooms, living and dining spaces. Contact web:

Herman Miller Introduces Unframed Art

Herman Miller introduces Unframed Art - an exciting new series of collaborations with artists and renowned fabric companies to produce a series of special Sayl chair editions. Launched in 2010, Sayl is distinguished by its unique unframed suspension back, which gives the user an unprecedented sense of freedom. It is fitting that the first Unframed Art collaboration is based on the art of the late Australian artist Minnie Pwerle, whose paintings were spontaneous and executed with great freedom. Created by Woven Image in collaboration with Dacou Aboriginal Gallery in Australia, Ritual is a high performance

fabric derived from Minnie Pwerle’s art. The Ritual fabric is available in three colour options, and can be applied to the Sayl chair both as full upholstery and on the seat only, with a suspension back. Yves Béhar designed the Sayl chair to incorporate everything Herman Miller is known for: innovative design, leading ergonomics, quality engineering and environmental stewardship. Sayl is 93% recyclable and delivers a high level of performance and aesthetics at an attainable price. Herman Miller’s Unframed Art in Ritual is sure to bring a sense of freedom to your creative space. Contact tel: +91 9845324444


Pamper Your Office With Fantoni Fantoni, the maker of world class office furniture displays its latest range of furniture at Studio Creo. The contemporary designs of office furniture designed in Italy are now available in India with a beautiful range with amazing designs and a wide range of colours to choose from. The new range of furniture allows one to experiment with colour, design and shape according to one’s space consumption with choices of endless combinations. Fantoni furniture is a mix of leather, wood and melamine material. One

can choose design and material in sync with their office space, company profile and employee age bar. The Fantoni furniture collection has a wide range which includes executive tables, executive chairs, conference tables, cafeteria furniture, office cabinets, book shelves, storage, office desk and chairs, office systems, accoustic panelling, radiant systems, coverings and boards/laminates to name a few. Contact web:

Calligaris Introduces Kerry Sofa The Kerry sofa by Calligaris is a perfect example of a timeless, simple design and is now available at Studio Creo.The range has been constructed while keeping in mind the modern day requirements and hence, provides a bespoke solution for an interior that is loved as well as admired by all. Draped in supple leather or inviting fabric, the Kerry sofa can instantly update the look of any living space. The Kerry sofa is available in many sizes and configurations including a 3-seater, large 3-seater and various L-shaped compositions all with optional

headrest. Leg options include chromed metal, brushed aluminum or stained solid wood. Kerry offers a clean yet elegant line of upholstered furniture with particularly comfortable seats. It comes in different colours, hues, leathers and foot style for customers to choose the right kind of product that is in line with their homeinteriors, style and budget. The simple lines of Kerry make it easy to find accompanying items to start decorating your modern living room. Contact web:


THE INSIDE TRACK December 2013

Siemens Coffee Centre - The Barista In Your Kitchen

It Products Electrolux Launches ‘Sterling’ RO Water Purifiers Electrolux Sterling RO Water Purifier is an under the counter water purifier with a built-in water storage tank which is very apt for today’s modular kitchen. It works on RO + UF + Mineral controller technology that ensures your water has all the essential minerals you need. Its design makes it an ideal companion for a double door side by side refrigerator. The product is launched to meet the ever increasing demand of Indian consumers who not only want tasty, safe and healthy drinking water, but also something that will add a well designed look to their kitchen’s luxurious décor. Electrolux Sterling’s looks

combine sophistication and simplicity. Its compact and non-intrusive form quietly tucks itself under the counter. All this makes it a metaphor of one’s approach to style. It does away with wires, pipes and nails that can blemish your modern kitchen’s face. Suitable for water from all sources - tap, borewell, municipal supply, the Electrolux Sterling RO Water Purifier is priced at Rs.19,000. Contact web:

Goodearth Launches The Ratnakara Collection

The lush beauty of the islands of the Indian Ocean and the cultural influence of India on the lands that rim this vast ocean of blue can be witnessed in the all new Ratnakara collection by Goodearth. The Colombo Botanical votives are from Goodearth’s Ratnakara collection that celebrate the flora and fauna present commonly across the subcontinent and throughout the islands of the Indian Ocean. The work includes colourful centerpieces and candle votives.

Goodearth’s batik cloth lamps are a part of the Ratnakara collection and represent the history of Indian batik which can be traced as far back as 2000 years yet in one form or another, batik has worldwide popularity. Batik fabrics are particularly found in Indonesia, Malaysia, India and Sri Lanka. These lamps are a contemporary expression of an age-old craft that is truly sustainable luxury. Contact web:

The Siemens fully automatic built-in coffee centre is like your very own espresso world, where every process from bean to cup is simply “perfecto”. The inbuilt Senso Flow System makes sure that the water is sustained at an ideal temperature during the entire brewing process giving you just the right flavour every time. With minimal heat up time and minimum standby power, it also has a unique, energy saving feature. Not to forget, the convex design of the tamper that allows more flavour to be released from the ground coffee for that perfect crème. The aroma double-shot option allows you to choose your coffee extra-large or extra-strong without compromising on that perfect intensive flavour, while the variable cup volume allows you to adjust capacity outside the standard small, medium and large options. Integrated with innovative milk jet, Siemens coffee machine ensures a fine milky froth for that

ultimate cappuccino. This coffee centre can prepare coffees, espressos, lattes, cappuccinos and all other kinds of coffee-and-milk specialties with just one touch. Espresso connoisseurs who are enthralled by the entire espresso making process will love the transparency and intuitive operation of the Siemens coffee centre. Contact web:

A Sleek Impact Sleek, the modular kitchen specialist put its best foot forward at the recently concluded ET - Acetech and UBM Index 2013 exhibitions. The Sleek team even won the Best Stand Display award at Index. The showstopper kitchen with a wall to wall cabinet that spanned the living, dining and kitchen area was an out and out winner. This year too, the kitchen specialist had some new and bright ideas in its kitty. The textured Sleek Sunshine Shutters (PU range) created quite a sensation. Yet another first was the in-built refrigerator. Consumers can now get everything from hobs, chimneys, sinks, accessories, hardware, shutters to refrigerators and

dishwashers at Sleek. With Sleek’s recent tie-up with Italian brand Airforce, visitors saw one of the most innovative and world class cooker hoods - the downdraft chimney. The downdraft chimney rises from the platform when needed and rolls back down when not. Sleek has recently launched a number of exclusive showrooms in Mumbai, Delhi, Gurgaon and Chennai. With an impressive product offering and an enhanced service module, the kitchen specialist is set to capture more markets and woo even more customers. The success at Acetech and Index is a proof of the same. Contact web:

THE INSIDE TRACK December 2013

It Products Windmill’s Luxury Linen Windmill has launched a new range of luxury linen in three different collections: Embroidered Royalty, Living Collection and Regal Collection. The Embroidered Royalty collection has high style luxury sheets, individually hand embroidered with intricate and contemporary patterns; the Living Collection has casual, contemporary linens with subtle decorative accents while the Regal Collection has exquisite

bed linen in white and ivory with traditional hem treatments which are subtle and create a quality product with lasting value. The collections draw a lot of inspiration from the traditional design heritage and centuries old workmanship details. Windmill Luxury Linen is made from long staple cotton, the finest in the world and the luxurious sateen is spun with superfine threads per square inch for exceptional softness and strength. Every sheet is a carefully crafted blend of old world, classic elegance and avant garde contemporary chic. Higher thread counts deliver a luxurious touch, while the selection of colours and patterns coordinate with any décor. Years of experience in working with French designers have helped to create products designed with classical European style. Like works of art, Windmill Luxury Linen is still hand cut and sewn individually, from sheets and pillowcases to duvet and comforter covers. Windmill crafts its linen for unrivaled softness and durability to provide a luxurious experience. Contact email:

Neeta Lulla Designs For Portico New York Leading home fashion brand, Portico New York has joined hands with designer Neeta Lulla to design an exclusive line of Bridal Home Fashion Ensemble- Saath Phere that reflects her signature style. Renowned for her bridal trousseaus, Neeta Lulla has transcribed the core essence of the elegant Indian wedding into stunning designs for Portico New York. These beautiful bed linen sets draw inspiration from traditional aesthetics, with classic Baroque re-interpreted to exhibit a modern style. Delicate feminine forms

in rich royal colours like deep burgundy’s, royal blues, burnt gold and deep browns makes this collection the perfect complement to the Indian bridal trousseau. The new collection for Portico New York is a perfect blend of classic styles with a contemporary touch. The luxury collection is priced Rs. 6,999 onwards. The collection comprises of bed linen sets with 2 pillow covers and 2 cushion covers, duvet covers, comforters and bed covers. Contact web:


Bandhini Home’s Lattice Slate Collection

Bandhini Home offers one of the finest handcrafted luxury home products formed out of love for Indian craftsmanship and techniques like handlooms, weaving, hand embroidery and tie-and-dye. The brand designs products which help create a beautiful warm home that captures elements of global cultures and history. Bandhini Home’s Lattice Slate Collection is the latest soft furnishing collection from the

brand with a focus on comfort, luxury, and sophistication. The collection comprises of the lattice pattern which is an interpretation of oriental design elements, most notably the screens used across oriental life ranging from divisions for physical spaces to design elements in clothing. The Lattice Insignia tops off the collection as the perfect signature to this theme. Contact web:


THE INSIDE TRACK December 2013

Spot Light


outh-East Asia is home to some of the best treasures for home decor. The land offers a myriad of natural materials like teakwood, abaca, rattan, banana fibre, water hyacinth, bamboo, wool, stone, shell, wood, leather, coconut shell, etc. For over a decade, Abaca, a store headquartered in South Mumbai, has

Abaca - Now In The Loft With an emphasis on craft and comfort, Abaca Loft offers a new collection of furniture and home accessories. BY ULKA VARTAK Talking about the new store, Rashida Baker says, “We’ve already received some amazing feedback from our customers who have previewed the store which opened last week. We have also included a range of beautifully scented candles and powder stone votives to set the mood for a romantic, fun filled evening. These are so popular with

base embellished with exotic materials like mother of pearl, coconut shell, twigs, and sea shells. Its newly launched collection of wooden lamp bases is inspired by the earthy diversity of Asia’s tropical forests, gnarled and naturally-twisted wooden vines and roots, tree trunks and branches, all carefully washed, sanded and treated to reveal the

my clientele that I am delighted to share that they are being swept off our shelves!” Abaca’s high-quality outdoor furniture is designed to delight and built to last, using special materials, durable surface finishes and waterresistant fabrics for cushion linings and covers. Incorporating natural and manmade materials, Abaca’s elegant pedestal lamps feature a fibre glass

raw beauty and rich grain texture that lies beneath. Fashioned into table lamps and floor lamps, each piece is painstakingly assembled with immaculate craftsmanship to create a rare blend of rugged, natural charm and innovative, contemporary design. Contact: tel: 022 24933522 email: web:

The collection at Abaca Loft brings together a wide range of indoor and outdoor accessories along with a variety of home accessories

brought these treasures of South-East Asia to discerning buyers across India in the form of exquisite furniture and accessories. Given the overwhelming support that Abaca has received over the years and taking into account the feedback and inquiries from their clientele and customers, Ms. Rashida Baker, Founder and Owner of Abaca, was encouraged to expand the range of furniture to include high quality leather sofas (crafted with premium Italian leather), handsome 4 poster beds (created from a combination of veneer and solid mahogany and teak), dressers, buffets, dining tables, dining chairs, eclectic print art, with a colourful array of accessories and giftables in wood, metal, ceramics. And that is how Abaca Loft was born. The new store which has been recently launched in Mumbai offers

the finest collection of home decor to its customers ranging from indoor and outdoor furniture to a variety of home accessories. With an emphasis on craft and comfort, the collection at Abaca brings together a wide range of indoor and outdoor sofa sets, dining sets, deck chairs, hammocks, swings, coffee tables, consoles, terrace and garden furniture, bar stools, lamps, rugs, mirrors, gifts and home accessories and much more each design hand-picked, each piece hand-crafted. Abaca’s collection of indoor furniture offers a touch of natural elegance to living and work spaces. Be it an inviting water hyacinth sofa set, an exotic inlaid wooden console or a handsome set of barstools, every piece seamlessly blends form and function, and subtly redefines the space around it.



THE INSIDE TRACK December 2013

Spot Light


teelcase, one of the global leaders in the office furniture industry, unveiled Gesture, one of the world’s first ergonomic office chairs designed to support one’s interactions with today’s technologies. This makes India a part of Steelcase’s global launch of Gesture.

A New Gesture By Steelcase Steelcase brings Gesture to India - inspired by global studies on new body postures and driven by the mobile technology. BY ULKA VARTAK

Gesture’s core interface hugs the lower back when people recline to scroll on a tablet screen

Gesture was inspired by studying the movements of the human body and created for the ways people work today. For 100 years, Steelcase Inc. has helped create great experiences for the world’s leading organisations - wherever work happens. “We love our technology - it’s become an ubiquitous extension of ourselves. The user interface is intuitive and responds to various gestures. But what about gesture recognition for the human body? The way technology impacts our bodies as we work has been largely ignored,” stated James Ludwig, Vice President of Global Design for Steelcase. Steelcase recently conducted a global study in 11 countries, including emerging markets like China, observing over 2,000 people in a wide range of environments and postures. The study revealed how new technologies and new workplace behaviours have led to nine new postures not supported by current office chairs which frequently cause pain and long-term

injuries, disrupting concentration and creativity. Gesture is designed as a response to this research effort. “Tablets were introduced just three years ago. But many people are using chairs that were designed well before these new devices became pervasive at work. Back then, chairs were created to help people hold one pose in front of a computer all day. Now we know that people need to move and change positions regularly, especially as they engage with new technologies. We observed people in pain, they need a sitting experience designed for the ways we work today,” added Mr. James Ludwig. Steelcase researchers studied how the physiology of work has changed, how the human body interacts with new technologies and how it transitions as people shift from one device to another. Researchers noted a more extreme range of human sizes around the world, which impacts postures. The company also studied the changing sociology of work and how people rapidly shift between individual, focused tasks and creative collaboration. Each new activity

Gesture was inspired by studying the movements of the human body and created for the ways people work today

THE INSIDE TRACK December 2013

Mr. James Ludwig, Vice President of Global Design for Steelcase

caused people to change postures. Steelcase identified nine new tech driven postures based entirely on the result of new technologies. Technology (small and mobile) allows people to pull back from their desks while they use it. In the Draw posture, they recline, signaling they’re contemplating or absorbing information and draw

surface, people must keep their head a certain distance above the tablet in order to see it, and position their head to look down at it. The Smart Lean posture is the result of mobile devices that create the desire for people to temporarily “pull away” from others used for glancing at incoming texts or e-mails without leaving a meeting or collaborative environment. The Trance posture was observed when people were focused on the screen and either mousing or using a touchpad to navigate on the screen for extended periods of time. In the Take It In posture, people recline to view content on the large display and/or sit back to contemplate. This posture is about “taking in” information rather than generating it. The “Strunch” (stretched - out hunch) is a very common posture with laptops. As people become fatigued, they gradually push their laptop further from the edge of the work surface, resting their weight on

Gesture is a system of interconnected parts - inspired by the human body and designed to support every movement. It embraces a broad range of body sizes and easily adapts to meet the needs of each individual user, which is critical in an increasingly global business environment that has to support diverse workers than ever before. Today’s workers are driven by their vision - small technologies have a gravitational force to pull the body down. If the chair doesn’t move with the user, people slouch to make up for it, or flop on the


desk to overcompensate for what is uncomfortable. The Gesture is expected in the Indian market in early 2014. Steelcase has also established 3 Work Life Centres in India - the company’s flagship showrooms in New Delhi, Bangalore and Hyderabad. Steelcase will be soon inaugurating its 4th Worklife Centre in Mumbai. Earlier in April 2013, the company started its first manufacturing facility in India spread across 50,000 sq.ft. at Chakkan, Pune. Contact web:

Gesture is a system of interconnected parts - inspired by the human body and designed to support every movement

Steelcase identified nine new postures based entirely on the way people use new devices and technologies

the device closer to their body to maintain an optimal focal length. The Multi-Device posture is formed when a person uses one hand to hold a phone to the ear and the other to task on a laptop. The result is a forward lean that is a symbol of concentration and an orientation to the smaller screen of a laptop. Smartphones require unique postures. In the Text posture, workers bring arms in close as keying and gesturing are performed. People recline, bring up their feet onto the seat, and draw their smartphone or tablet close, resting on their thighs. The result is the Cocoon posture small mobile technology that allows people to remain productive in this posture. The Swipe posture results when the device is used on a work surface in the “surfing mode”, in which people operate the device with one hand, typically with swiping gestures. Because it’s on a work

the surface. Since the back and neck cannot sustain the reach and hunch posture for a long time, the person begins to prop themselves up with their non-tasking arm. Based on this research, Steelcase designed Gesture’s three key interfaces - the core interface, upper limb interface and seat interface to support new postures driven by new technology and more casual behaviours in the workplace. Gesture encourages motion rather than forcing the body to hold a single posture. The upper limb interface allows people to draw closer to a work surface to avoid hunching over a screen and easily move close to the body to support texting postures. Unlike conventional chairs, Gesture’s core interface hugs the lower back when people recline to scroll on a tablet screen. The seat interface adjusts rapidly to help users avoid perching on the edge of their chair.


THE INSIDE TRACK December 2013

Spot Light


CML forayed into the world of quintessentially European, luxurious design products as a stellar lifestyle retailer and set up its first store in Delhi in 2001. Extending its philosophy of ‘lifestyle with panache’ to Mumbai, FCML recently launched a sprawling 10,000 sq.ft. two storied store in the

FCML Sets Foot In Mumbai FCML’s Mumbai store is the go-to

destination for luxurious bath and home solutions par excellence. BY REHANA PENWALA

FCML aims to be the go-to destination for luxury bathroom designs, beautiful, eco-friendly, recycled tiles; a variety of high-end wood floors; modular kitchens and accessories and elegant home decor products

city’s emerging design hub - Dr. E. Moses Road, Mahalaxmi. Headquartered in the country’s capital city, FCML aims to be the go-to destination for luxur y bathroom designs, beautiful, eco-friendly, recycled tiles; a variety of high-end wood floors; modular kitchens and accessories and elegant home decor products. With a vast range of solutions, the promise is to infuse a design aesthetic that transforms living spaces altogether. Abhinav Khandelwal, CoFounder of FCML, elucidates, “We strive to provide an experience that will allow our discerning,

design savvy customers to view FCML products in a complementary environment complete with actual lifestyle settings and ideas to enhance the design potential of each brand. Our solutions are the perfect blend of exalted visual charm and utility.” The Mumbai store, which has been designed in a contemporary and international format is at par with its global award-winning predecessors; the Delhi and Bangalore showrooms having won the Best Showroom Award in 2011 and 2012 respectively at Cersaie, Italy. It has luxurious bathroom designs, wood and laminate floors, ceramic tiles and

modular kitchens that make it a one-stop solution for living ideas. FCML’s ‘Luxurious Bathrooms’, which is the highlight of the brand’s Mumbai store and it’s forte, came about in 2001 when they pioneered the imported sanitary-ware market by foraying a tie-up with Jacob Delafon. After more than a decade of observation, design aspirations and precise planning, FCML has endeavoured to introduce a new concept of modern living in India and added top-notch brands to its repertoire. Patrons who visit the Mumbai store will find themselves spoilt

for choice as the who’s who of the international design world are on view in an elegant format - on offer is their in-house label Details; sanitary-ware from Devon and Devon, Globo, Art-Ceram, Alape, Tosco Quattro, Bisazza, Kreoo, Oasis and Valdama; faucets from Gessi, Nicolazzi, Signorni, Serdaneli; bathtubs and whirlpools from Teuco, Laufen, KOS; bathroom accessories from Pomd’or among many more. Unique add-ons like flushing cisterns, mirror defoggers, water-proof TVs and pedal bins are also part of the one-of-akind selection. FCML Surfaces provides an array of wall, floor, underwater and textured ceramic tiles along with their eco-friendly, pure leather and decor versions too. FCML Wood Floors offers a variety of species, finishes, and inlay options in combinations of wood-stone, woodleather, wood-wood, etc. FCML has also launched its newest division, FCML Kitchens that specialises in state-of-the art, contemporary and traditional kitchen styles. With their untiring efforts to sustain global standards with their offerings, FCML Mumbai promises to redefine opulence for customers on a quest for high end, contemporary European designs. Contact tel: 022 49261200 web:



THE INSIDE TRACK December 2013

Co. Profile


tainless steel in itself is a very cold material. However, the recent years have seen this traditional metal transforming into a contemporary material which is used the world in a variety of design and lifestyle applications. Arttd’inox is one such Indian company which enhances the

A New Home For Arttd’inox With the launch of its premium stainless

steel kitchens Arttd’inox takes the plunge and opens a flagship store in Mumbai. BY ULKA V.

Arttd’inox offers a range of straightlined, sleek, contemporary stainless steel modular kitchens

aesthetics of stainless steel giving it a new meaning and outlook. Started in 2003, Arttd’inox is the flagship brand for stainless steel tableware accessories and modular kitchens from the house of JSL Lifestyle Limited, a subsidiary of Jindal Stainless Limited. Arttd’inox is a home segment product manufacturer and retailer that produces over six categories

of designer stainless steel products for the home, including décor, bar, a dining range, beverage, office accessories and modular kitchens. Across the categories, Ar ttd’inox has explored the synergies between stainless steel and various other materials like wood, ceramic, glass, silicon, etc., to add an edge to its products. The products they create are

contemporary in appeal and designed to cater to the modern day living needs of the Indian household. Aimed at providing a design element to stainless steel, the thought behind Arttd’inox was to create original designs by getting Indian and international designers on board to create products which are design centric and stands at par with the products consumed internationally.

The innovatively designed range from Arttd’inox has been recognised by the India Design Council. A strong focus of Arttd’inox today is to introduce a whole new world of straight-lined, sleek, contemporary stainless steel modular kitchens ideal for the Indian climate. Resistant to humidity, heat, termite, pest problems,etc., these kitchens are easy to clean and maintain as they effectively withstand the wet and oily conditions of Indian cooking. Arttd’inox presents a choice of timeless, practical and appealing designs for their kitchens. Stainless steel makes these kitchens durable, easy to maintain and most importantly hygienic. The stainless steel modular kitchen range starts from Rs.10 lakhs and Arttd’inox also has an tied-up with three international kitchen brands - Faber, Franke and Hettich to integrate the latest appliances and kitchen fittings and accessories. After successfully running stores in Delhi and Gurgaon, Arttd’inox has recently opened up their first exclusive store in Mumbai. Located at Orbit Terraces in Lower Parel, Mumbai, the store offers a comprehensive range of modular kitchens that can be customised in more than fifty combinations

THE INSIDE TRACK December 2013


o f d e s i g n s , s h a d e s , t e x t u re s and colours. It also stocks over 150 options of premium stainless steel accessories at one location. The store is 8,000 sq. ft. in size and follows the global trend of an open-store format that displays a seamless integration of modular kitchens and tableware, making it an ideal one-stop destination for kitchen and serving needs. The store’s colour palette is muted for sophistication and the front glass façade ensures optimisation of natural light to present an environment of a working studio. The store has one live kitchen that will ensure enough action for food and décor enthusiasts in the city while it also features a 24 foot long gallery at the entrance of the store which will be open to art and design lovers. Commenting on the opening, Mrs. Deepika Jindal, Managing

A seamless integration of modular kitchens and tableware makes Arttd’inox an ideal one-stop destination for kitchen and serving needs

Director, JSL Lifestyle Ltd. said, “We are excited to open our first exclusive store in Mumbai. We aim to serve shoppers the best quality products and a great shopping experience. We hope to become the one-stop destination for anyone looking to install modular kitchens and buy quality steel lifestyle accessories. Design and quality is the cornerstone of Arttd’inox and we strive to offer our customers the best quality of stainless steel crafted tastefully to delight our clients.” Talking about the next step of expansion, Mr. Anuj Jain, Chief Executive Officer, JSL Lifestyle Ltd. says, “We keep on looking at expansion in terms of product line, like kitchens happened to us. We have stainless steel products which is our core. So we will never deviate from that. We may expand into furniture or cookware which

can be an extension of the tableware segment. We are looking at various options right now.” The brand intends to go across India with these current two segments, and is aiming to expand across geographies rather than expand its product line. Arttd’inox is opening a new exclusive store in Bangalore in two months and is looking at increasing its presence in other ‘A class’ cities in India. Arttd’inox stainless steel products are available in the range of Rs. 500/- to Rs. 41,000/-. Apart from the two exclusive stores in Delhi and NCR, Mumbai is the third outlet for the brand. The products are also available across multibrand stores in 20 cities in India including Ahmedabad, Bangalore, Chennai, Chandigarh, Pune, etc. Contact tel: 011 26188340 email: web:


THE INSIDE TRACK December 2013

Event Review


he 12 th edition of Dutch Design Week in Eindhoven, Netherlands gave a glimpse into the future of design while showcasing innovative experiments and enthralling concepts by thousands of talented and renowned designers. From 19th to the 27th of October, 2013, the doors opened to the future in a city that for nine full

Innovation At Its Best The Dutch Design Week 2013 presented

an eclectic blend of the most futuristic designs, collaborations and pure ingenuity in Eindhoven. BY REHANA PENWALA

Photo Courtesy: Iris Rijskamp

Endless Chair by Dirk Vander Kooij won the Best Autonomous Design award at the festival

days was abuzz with innovation and creative energy. It was a chance to experience the beauty and power of Dutch design by the latest work of more than 2,000 designers, who came forth with designs that were progressive, experimental and had

aesthetic value within the scope of the international design world. The annual event not only shone a spotlight on smart solutions and inventive design that offered new promising perspectives, but was also host to a number of events,

Photo Courtesy: Lisa Klappe

Enlightened by Joost and Kiki included light objects created for their personal collection and for collaborations

workshops, exhibitions and seminars spread across the city. The estimated 250,000 turnout is just an indicator of the admirable response the event received. To help navigate this design extravaganza, the entire city of Eindhoven was carved into three main areas namely, the Strijp, Innercity and East. Other sites were just outside these areas. We bring you a glimpse into some of the most captivating creations at the Dutch Design Week. The Kazerne, a historic Military barracks contained a pop-up luxury restaurant with work from a number of small furniture producers and designers. Mirrors and lighting dominated here, each playing with surface, colour and gradients in new ways. Here, Amsterdam designers Studio Drift presented a series of colour-mixing LED lamps with hand-blown glass domes. The Nola series comprises tinted glass bell-jars fitted into circular cork bases, with a ring of LEDs in a contrasting colour under the rim of each glass piece. Sabine Marcelis and Brit van Nerven’s mirrors curiously played with light in differing ways, either by darkening the image with special

treatments and gradients, varying the thickness of the glass, or applying the mirror in stripes. The Wrong Colour Furniture System by Minale-Maeda had a structure made of anodised aluminium, with teeth in the bars that bite into the plywood panels and secure them in place once slotted together. The aluminium structures of these cabinets poke through their Photo Courtesy: Lisa Klappe

An apt example of inventive design at DDW

THE INSIDE TRACK December 2013

plywood skins to create a coloured grid on the inside and dashed patterns on the outside. The prominent Klokgebouw was one of the main locations during DDW. Seven young design studios - David Derksen, Earnest Studio, Jeroen Van Leur, Lex Pott, Mae Engelgeer, Phil Procter, Studio Wm - converged here to present 010-020. Brand new prototypes and recent products from each studio combined

simplistic, the possible combinations can leave one impressed. And if you’re a bit worn out after traversing the sights at Dutch Design Week, don’t worry, as they have a solution for that too in the form of a Solar Bench! It’s a bench where you could recharge yourself and your smartphone, tablet or notebook. Its seat contains solar panels, which convert sunlight into 230 Volts outlets and USB ports which can be used for charging smartphones,


Photo Courtesy: Lisa Klappe

Photo Courtesy: Lisa Klappe

An interesting installation in the Strijp T area

Photo Courtesy: Chloë van Diepen

Sabine Marcelis and Brit van Nerven’s mirrors curiously played with light in differing ways, either by darkening the image or applying the mirror in stripes

to formulate a refreshing insight into a new generation of designers. The ‘All of a Piece’ table system, by Dana Cannam and Earnest Studio combined modular halfcircles, squares and rectangles of stone and wood with hidden LEDs and magnets. Although it seemed

tablets and laptops. The Dutch Design Week also hosts The Dutch Design Awards that are a platform for the best Dutch Design in different categories like Communication, Product, Spatial, etc. Museum de Fundatie by Dutch firm Bierman Henket architecten

The Nola series by Amsterdam designers Studio Drift

won the award in the Spatial category. They have added an extension shaped like a rugby ball on top of the neoclassical museum in Zwolle, which is covered in 55,000 3D ceramic tiles with a blue and white glaze. As the Dutch Design Week continued the legacy of pioneering

Photo Courtesy: Lisa Klappe

designs and inspiring ideas into its 12th year as well, it’s no surprise that Eindhoven - the city that hosted it - is described as the most inventive city in the world. Contact email: web:

Photo Courtesy: Chloë van Diepen

The Wrong Colour Furniture System by Minale-Maeda

An installation at Kazerne


THE INSIDE TRACK December 2013

Event Review


he CII-Indian Green Building Council (IGBC), in its endeavour to further advance the green building movement in India, annually organises the Green Building Congress, one of Asia’s largest green building conferences and exhibitions. The Green Building Congress is held in different parts of the country to facilitate the spread of the concept across India. The event provides a unique platform for the stakeholders to share, network and explore newer opportunities, which in turn will facilitate the spread of the green building movement in the country. The 11th edition of Green Building Congress 2013 which was held from 24 - 26 October 2013 at Chennai, evoked an excellent response from participants and visitors. This year, the event focused on ‘futuristic green habitats and technologies’. In this regard, presentations and discussions were weaved around the theme. The Green Building Congress 2013 featured major programmes

Mr Arun Kumar Misra IAS at Conference on Green Homes

like the International Conference on Green Buildings, International Exhibition on Green Buildings, Session on Renewable Energy in Green Buildings and the Green Building Mission. The congress also showcased concurrent events like conferences on green homes, existing buildings, green interiors and green hospitals. Dr. K. Rosaiah, the Governor of Tamil Nadu who was the Chief Guest at the inaugural session inaugurated the three-day international exhibition, where over 100 news and emerging green building technologies and products were displayed. The Governor also presented an award to the winner of `Green-I Contest’ 2013 - Lavish Bansal a n d Sa n a n Goy a l f ro m T h e

The Future Is Green The Green Building Congress 2013 ushers in a new chapter in the promotion of a sustainable built environment in India.

Green Building Congress provides a unique platform to explore newer opportunities to facilitate the spread of the green building movement in the country

Millennium School, Mohali and another award to the winner of IGBC Green Design Competition 2013 - Minakshi Mohanta and Amit Joseph Kurien from School of Planning & Architecture, New Delhi. Apart from this, the Governor presented the IGBC Hall of Fame Awards 2013 to Dr. Kath Williams, Past Vice - Chair, US Green Building Council, & Past President, World GBC; Mr. R. Parasu Raman, Founding Chairman, IGBC & Imm. Past Chairman, World GBC and Mr. S. Padmanaban, Former Senior Advisor, USAID. Mr. Jamshyd N. Godrej, Chairman of the CII-Godrej GBC remarked, “The most important aspect of the green building movement in India is that it is a part of larger aspects of sustainability.”

India has over 2,235 IGBC registered green building projects, amounting to over 1.65 billion sq. ft. of green building footprint, making India one of the top three countries with such a high footprint. The next 10 years will be the decade of integrated sustainable built structures with the advent of large integrated townships, satellite cities, communities and campuses with multiple buildings. Reducing environmental impact and adopting environment friendly construction practices is the need of the hour to address the dire climatic changes. Mr. N. K. Ranganath, Chairman, Green Building Congress 2013 Conference Committee commented, “It is a huge challenge to manage our resources now and the environmental degradation would be irreversible if we did not act now.”

The Governor presented an award to the winner of the ’Green-I Contest’ 2013 - Lavish Bansal and Sanan Goyal from The Millennium School, Mohali

T h i s Aw a rd re c o g n i s e s the selfless contribution of individuals for their outstanding contribution to the Indian Green Building Movement during the past decade. Speaking at the inaugural session of Conference on Green Homes, Existing Buildings & Green Interiors, Mr. Arun Kumar Misra IAS, Secretary, Ministry of Housing & Urban Poverty Alleviation, Government of India, informed that in the coming four years, one million houses across the country will be constructed by the Government; these would be coming up in different blocks and municipalities. All these would go the green way by design at the construction stage itself and the finances for greening will be part of the project cost. The new upcoming Housing Po l i c y w o u l d a l s o c o n s i d e r providing non-financial incentives t o t h e c o n s t r u c t i o n s e c t o r. This would go a long way in promoting green buildings and sustainable development. Mr. Misra also proposed entering into a MoU with IGBC to further build the capacities of the Ministry staff by ways of organising training and outreach programmes. He further expressed the need to promote green building materials and technologies and alternative t e c h n o l o g i e s . T h e Mi n i s t r y through the Building Materials & Technology Promotion Council (BMTPC) would also explore the possibility of inking an MoU with IGBC. The Green Building Congress 2013 ended on a very positive note as it opened up new vistas of understanding and thought processes. The thoughts and perspectives shared were enriching and added great value to the participants. The event provided the right impetus to further accelerate the green building movement in India and facilitated in steering forward the movement to the next level and focus more on the sustainablebuilt environment. Contact web:


THE INSIDE TRACK December 2013

Fair News

which highlights innovative designers and international trends. Everyone who’s anyone in the global furniture and interior-decoration sector comes to IMM Cologne. Here, new ideas are showcased, trends are launched and the course is set for future business success. Professionals related to the international furniture and furnishing retail trade, specialist kitchen trade, kitchens and electrical built-in units, lighting accessories, carpets, interior designers, architects, designers, joiners, carpenters, international suppliers of furniture and home textiles and the general public make up the mix of visitors.

Fairs & Exhibitions Trendset Date 05 - 07 January 2014 Venue Munich, Germany Contact web: Twice a year, every January and July, the TrendSet - International Living and Lifestyle Fair for consumer goods takes place in Munich, Germany. About 1100 exhibitors present their collections at TrendSet with majority being European manufacturers, importers, and commercial agents of international businesses. Organised by Messe Munchen GmbH, the Trendset Munchen offers wide opportunities to new artists for exhibiting their antique jewellery, furniture, antique clocks, etc. Held in Germany, the event is attended by various art and antique professionals, cultural foundations, craftsmen, artisans, etc.

Date 10 - 12 January 2013 , ET Acetech Venue Ahmedabad, India Contact web: The Economic Times Acetech Ahmedabad is a prime meeting place for the construction industrialists of India. The exhibition is an ideal destination where the latest of building equipments and materials are displayed and demonstrated. This wide range of products comes from high profile and well known manufacturers. The show has built a record by attracting the presence of more than 9,40,000 visitors coming to the shows held in all the six cities.

Heimtextil Date 08 - 11 January 2014 Venue Frankfurt, Germany Contact web: Heimtextil is one of the biggest international trade fairs for home and contract textiles and a global benchmark for quality design textiles of innovative functionality. The product show is accompanied by high-quality special shows and workshops aimed specifically at visitors and exhibitors. With Heimtextil Trend, the trade fair shows the latest fashions, design and architecture trends for exhibitors and visitors. Heimtextil focuses especially on the design and decoration sectors, highlighting the latest trends for the textile interior design sector, using them in a creative way.

Craft London Date 12 - 14 January 2014 Venue London, United Kingdom Contact web: More than 100 design makers and artists will showcase their products and arts in front of the large number of attendees who will be present at Craft London. This is a major platform that raises the profile of the makers and artists and also aims to bridge the gap between art and design. Craft London will exhibit products and services that will include covering basketry, blacksmithing, ceramics, enamelling, furniture, glass, interiors, metal work, wood, millinery, mosaic, product design, sculptural, recycled, stone carving, textiles and much more.

IMM Cologne Date 13 - 19 January 2014 Venue Cologne, Germany Contact web: The IMM Cologne is a trendsetter for the entire interior design industry,

Jaquar At Saudi Build Fair Date 10 - 13 November 2013 Venue Riyadh, Saudi Arabia Contact web: Jaquar, the global bath brand showcased its latest and innovative bathing concepts and products at Saudi Build, Riyadh. Saudi Build is the largest business to business construction fair in the Middle East region, targeting consultants, architects and trade partners across Saudi Arabia. At the exhibition Jaquar showcased its eco-friendly and ergonomically designed bath fixtures in line with future bathing trends and local needs. “In line with the key themes of Saudi Build, Jaquar showcased the latest in bathroom trends, with a wide range of co-ordinated bath displays showing bath spaces of the future as a singular identity rather than a combination or assimilation of various products,” explained Sandeep Shukla, the company’s Head of Marcomm, Global Operations. “The response throughout the show was very encouraging which will accelerate and consolidate our position as a leading bathing player,‘ added Mr. Kulkarni, Head Sales International Operations.



THE INSIDE TRACK December 2013

Spot Light


ed Dot stands for belonging to the best in design. The international design competition, ‘Red Dot Design Award’, is aimed at all those who would like to distinguish themselves through design. The accolade of the “Red Dot”, is an internationally recognised quality label for excellent design which recognises innovative designers who push the boundaries of design excellence. Anurag Sarda, Aakanksha Rajhans and Vedang Kulkarni are three such young designers who have demonstrated excellence with their products being awarded the coveted Red Dot in the categories Best of the Best and Honourable Mentions. Anurag Sarda’s design Leglock redefines the kickstand and offers swift bicycle parking with its integrated stand-and-lock design. The winner of the Red Dot Design Award Best of the Best 2013, Leglock is a locking solution with a combined bicycle stand and lock that

A Red Dot On Their Portfolio! Young Indian designers Anurag Sarda,

Aakanksha Rajhans and Vedang Kulkarni shine at the Red Dot Design Awards with their outstanding creations. BY ULKA VARTAK

Designers Anurag Sarda, Aakanksha Rajhans and Vedang Kulkarni who recently won the prestigious Red Dot Award

parks and locks the bicycle in just one step. Leglock is sturdy, safe and easy to use. The cyclist simply needs to turn the stand down and set the integrated number lock. The stand arcs down from its stowed position, unlike typical kickstands that rotate parallel to the wheel. It stays upright during riding due to the angle at which it is mounted and the internal

Anurag Sarda’s Leglock is an integrated stand-and-lock design

three-teeth gear mechanism. It is structurally strong and also easy to manufacture. A n u r a g Sa rd a a l o n g w i t h Aakanksha Rajhans and Vedang Kulkarni also received an Honourable Mention for another design, the ‘Acuwake’: a sock that gently wakes you up with an acupressure massage! Acuwake Sock is a massaging sock that functions as an alarm. It gives you a rejuvenating wake-up call helping you to gradually and smoothly come out of your sleep and start your morning without

a blaring alarm. It wakes you up with temperature controlled micro vibrators, which massage your feet with increasing intensity at particular acupressure points. This revitalises organs such as the heart and intestines, as well as the spine. Acuwake Sock is your very own personal sleep manager operated with a mobile app. The only way to switch off the ‘alarm’ is getting out of bed and standing on your feet. The pressure created by your body weight triggers the deactivation of alarm. There is a basic fifteenminute snooze time in which the vibrators go on and off in different intensity cycles. The intensity of the vibrations keeps increasing with the time elapsed. A mini console is connected to your mobile via Bluetooth which controls the duration and intensity of the vibrations. It also has a small digital screen and allows for basic settings. The battery charging

Acuwake Sock is a massaging sock that functions as an alarm

port is situated on the side of the console and the life span of the battery is twenty days. The console is detachable so you can wash the sock whenever you need to. The app also has a connectivity feature that allows to be triggered by a person you choose to activate your Acuwake Sock to wake you up. Anurag and Aakanksha have also been winners of the Home Review Designquest in 2012, a platform for designers to interact, share ideas and grow. Great going guys! Contact web:

The Inside Track December 2013  

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