Inside Line - Clipsal 2017

Edition #56 / Clipsal 2017

ON YOUR MARK. GET SET. GO! THE SUPERCAR SEASON KICKS OFF IN ADELAIDE

BY THE NUMBERS Find out the numbers driving Australia’s leading hardware manufacturer

BRAINS + BRAWN Doric is kicking goals on and off the track with an award for innovation

SINGLE & DOUBLE HINGED DOOR

INWARD & OUTWARD OPENING

6mm

SLIDING DOOR

4mm

9mm

SINGLE & DOUBLE HINGED DOOR

6mm

9mm

25mm

INWARD & OUTWARD OPENING

HEAD HEADOFFICE: OFFICE:

1800 1800 COWDROY COWDROY

02 9609 96093694 3694 02

www.cowdroy.com.au www.cowdroy.com.au

sales@cowdroy.com.au sales@cowdroy.com.au

WELCOME W

motorsport legend John Bowe. We have supported JB in the Touring Car Masters series for many years and it will be thrilling to watch him strive to back up his 2016 series win. JB is entertaining, engaging and a legend who continues to deliver value for the Doric business.

ALG is proud of our various associations in motorsport, with the 2017 season marking Doric’s 13th year delivering money can’t buy experiences for our valued clients and staff.

Our sponsorships have taken our brand exposure to a new level and helped raise the professionalism and image of both Doric and Cowdroy.

Motorsport is competitive, exciting, passionate and innovative. The team here at Doric and Cowdroy stand for all

the same great values.

We hope you enjoy the Sandown event with Doric and Cowdroy and follow our racing adventures throughout the rest of the 2017 racing season.

NIGEL LONG Group CEO, ALG

6mm

ELCOME TO the latest edition of Inside Line for the 2017 Clipsal 500.

The Doric and Cowdroy Supercar Racing programs will continue this year.

Continuing on from a very successful 2016 season, we’ve teamed up again with front-running Supercar outfit Tekno Autosports in 2017.

We’re very proud of our committment to our motorsport program. After introducing ALG sister company Cowdroy to our motorsport program two years ago, we’ll again see significant Cowdroy branding on the outer livery of the #19 Holden Supercar throught the 2017 season.

Doric branding will also feature on the inside of the racer and will be seen right around the world via the series’ extensive television coverage.

We are also pleased to be able to continue our long relationship with V8 Supercar driver Will Davison, who will be behind the wheel at Tekno this year.

It’s great to have Will on board once again as our Doric brand ambassador for the seventh consecutive year. He is such a big part of our racing family and we’re proud to stand beside him as he continues to push to new heights on the race track.

We are also continuing our support of our longest running ambassador;

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10 14 Managing Editor - David Scoones Alchin Long Group Marketing Manager david.scoones@alchinlong.com Production Editor - Hao Nguyen ALG Marketing Communications Coordinator hao.nguyen@alchinlong.com The Inside Line Production Media & Communication Services www.mediacomservices.com.au Editorial & Design: Ashleigh Maxwell

facebook.com/doricracing twitter.com/doricracing

facebook.com/cowdroyaustralia

15 16 18 24 27

OPENING SHOT

Doric Ambassador Will Davison shows off his new-look 2017 Supercar

07 /

FLYING

HIGH DORIC AND COWDROY ARE AIMING FOR THE TOP IN 2017 WITH ONE OF SUPERCARS BRIGHTEST STARS

D

ORIC AND Cowdroy are back in 2017 with a new brand marketing and customer activation program. Central to the 2017 program is the continuation of the exciting partnership with front-running Supercar outfit Tekno Autosports, supporting its racing ventures throughout Australia and New Zealand..

Parent company Alchin Long Group (ALG) will be building upon many years of loyal commitment to Doric Ambassador Will Davison, joining the star driver in his new role with Tekno Autosports.

Doric branding will feature throughout the inside of the #19 Holden Supercar cabin and be seen widely via the series’ extensive Australia-wide television coverage.

Cowdroy branding will also feature on the outer livery of the Tekno entry during the 2017 Championship season.

Doric is excited to continue its long-standing relationship with racing star Will Davison in 2017, with the driver continuing his role as Brand Ambassador for the 7th consecutive year.

John Bowe will also continue into his 10th year as a Doric Ambassador contesting the Touring Car Masters series and is looking to back up his 2016 series win in his all-Aussie Holden SLR5000 Torana.

While door and window hardware manufacturing and racing high-speed Supercars may appear to have little in common, Tekno Autosports, Doric and Cowdroy are proving they’re truly a match made in heaven.

In just four short years, Tekno Autosports has gone from a rookie race team to a front-running force in the Virgin Australia Supercars Championship. The popular team first stepped into the series in 2011, but its roots run deep into the early 2000’s grassroots motorsport scene.

Like Doric and Cowdroy, at the heart of Tekno are its personnel. The squad has formed one of the tightest, most effective and inspirational organisations in the industry thanks to a constant drive and a rich winning culture.

The team is made up of industry leading engineers and mechanics whose combined skills are driving the team to the top ranks of the sport. Together Doric , Cowdroy and Tekno continue to climb the ladder of success by driving innovation and striving towards a bigger and better future.

That’s why, when long term Doric Ambassador and Supercar star Will Davison made the switch to Tekno in 2016, it made perfect sense for Doric and Cowdroy to follow.

The exciting partnership has seen the #19 Tekno Holden Commodore race throughout Australia and New Zealand sporting both Doric and Cowdroy branding.

For the team’s star, Will Davison, the move has paid dividends over and over again, with the driver claiming two race wins, including the biggest of them all; the Bathurst 1000. The experienced racer is a perfect fit with the exciting and innovative team, having amassed 18 wins and 52 podium finishes over his illustrious Supercar career.

Davison wasted no time getting up to speed in 2016, racking up his first win with the new squad just two rounds into the season.

After a fantastic year on track in 2016, Davison has his eyes set firmly on the finish line this year.

10 /

TWICE THE CONTROL WITH A TWIN CHAINWINDER

Hardware for Windows & Doors

“

“

Innovators of

The DN400 delivers the ultimate window control, with easy operation and installation in a secure key lockable configuration, as well as a stylish and easy to use large fold down lever for commercial and residential application.

Key Features & BeneFits

•

Self restriction to an opening distance of approx.

112mm in accordance with new industry standards

•

Tested and surpassed Neutral Salt Spray Testing in accordance with AS2331.3.1

•

Removable chain from sash plate to aid installation and to assist in cleaning – “ Chain Release”

•

Tested and surpassed over 5500 pascals of negative pressure

•

Suitable for use on residential and commercial applications

•

Supplied with a stainless steel chain as standard ls of

For more information on Doric window & door hardware visit

innovators of hardware for windows & doors

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CM15B

CM15C

25mm CM15C

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12mm

CM15B

CM15B

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CM16

CM18

1800 COWDROY 4mm

HEAD OFFICE: 8mm

CM15C

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4.8mm

19mm

4.8mm

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6mm

CM15A

CM15A

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CM19

02 9609 3694

www.cowdroy.com.au

sales@cowdroy.com.au

JOHN BOWE HONORED

BY CAMS

Doric Ambassador John Bowe has been recognised for his long contribution to Australian motorsport by receiving a Life Membership at the Confederation of Australian Motor Sport’s Night of Champions awards.

The annual CAMS awards saw Bowe and three others added to national body’s Life Membership honour roll.

Bowe’s citation by the national body recognises him as one of the most adaptable and gifted racers in Australian motorsport history.

The latest accolade adds to Bowe’s induction into the V8 Supercars Hall of Fame in 2009, joining such icons as Allan Moffat, Peter Brock, Dick Johnson and Jim Richards.

“I’ve been involved in motorsport my entire life.

“As time has gone on, I’ve been able to recognise more and more, the hard work that CAMS puts into motorsport in Australia behind the scenes.

“Without CAMS and their volunteers, there is no motorsport.

“So it’s an honour to receive this award and be recognised in front of so many people that I admire.

13 /

MITRE 10 EXPO On Feb 6-8, Cowdroy exhibited at 2017 Mitre 10 Expo at the Gold Coast Convention and Exhibition Centre.

The brand’s annual retail and trade exhibition provided a fantastic platform for Cowdroy to showcase latest product ranges, including the tracks and seals. The event was also a great opportunity to boost engagement with customers.

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DEVELOPING A

SMARTER WINDOW SYSTEM DORIC’S DN8000 LOCKING SYSTEM HAS TAKEN OUT THE TITLE FOR DISRUPTING DORIC’S APPROACH MOST INNOVATIVE COMPONENT AT DESIGN THE AWA AUSFENEX AWARDS

The term “disruptive” would typically bring to mind thoughts of technology based start-ups situated in Silicon Valley, or the likes of Airbnb and Uber who dramatically displaced the established market leaders by founding a new value network. It would be less likely to think of a traditional industry such as the door and window industry.

Founded in 1972, Doric is the largest privately owned hardware manufacturer in Australia and has a long history of providing innovative door and window hardware for residential, commercial and architectural applications.

In order to explore new markets and move away from the traditional waterfall development approach we explored new ways to create our hardware. One of these ways was an approach called design thinking.

At the heart of the design thinking methodology is a human centred design approach which enables holistic product development. Design thinking provides tools that generates customer understanding but also challenges managerial mindsets and processes.

Doric’s DN8000 multipoint system was the first project undertaken with this new design methodology. Before bringing the Euro groove multipoint technology to Australia we wanted to have a complete understanding of the Australian market in order to identifying all stakeholder issues.

These systems create the next level of energy efficient homes, however research was needed to validate and explore what features were needed to make the product a success.

Mechanical design engineer and project team leader, Aritesh Nand, conducted research in four countries in order to identify opportunities to improve the product at each stage of the product lifecycle.

Continued discussion and input was received from installers, service teams, end users and building supervisors. The collation of this information gave us a strong understanding of what challenges all stakeholders faced and what product features really mattered to them.

The team of industrial designers, mechanical and electrical engineers in Doric’s RnD department explored a broad range of concepts and rapidly tested them through state of the art 3D prints and prototypes.

Through our research, the design thinking process created informed insights which allowed effective ideas to come to light. An example of this was through witnessing the current methods of installation and adjustment.

“We observed service teams hanging out of windows on high rise buildings trying to reach adjustment screws, we just knew there had to be a better way,” says Aritesh.

All installation procedures of our product were improved and simplified allowing the product to be significantly faster and safer to install. Our adjustment blocks allow the service teams to adjust the product from within the building and all individual components were designed to fuse together which removed the need for accurate cutting lengths.

While awning windows can withstand extremely high wind loads when closed, they are vulnerable to high wind loads in the open position. This issue was the greatest challenge our team faced with the project. When occupants leave their windows open for venting while away from the building two safety issues can occur.

Firstly, these open windows can flutter in high-wind situations causing them to dislodge and fall from the building. The second issue occurs when windows are left open and the internal walls become exposed to extremely high positive and negative wind loads.

These internal partitions are generally rated to lower wind pressures and therefore when exposed to these external pressures, can become structurally damaged or collapse.

To overcome these issues in some instances, building supervisors are being asked to enter all apartments or offices and check the windows are shut on days where there is high wind.

This relies on the building manager being aware of the weather conditions and also putting the occupants through the discomfort of having someone enter their apartments at all hours of the day and night.

“At first we thought this might need to be solved with a completely separate solution, however the challenge was to integrate a solution into our multipoint system,” says Aritesh.

This proved to be a huge task for the design team and one that delayed the launch of the product significantly. However the solution that was developed justified the effort.

The DN8000 self-latching multi-point locking system uses specially designed awning stays which release the window under high wind loads. Once the window is released, it falls under its own weight and is caught by the self-latching devices which holds the window shut, the handle is then operated to release the window.

While greater challenges were uncovered through the design thinking framework and deep level of research, by having the desire to discover and take these issues resulted in a unique product.

After five years of product development and subsequent launch, the DN8000 recently won the ‘Most Innovative Component’ award at the AusFenEx 2016 Conference, taking home the title for Doric and parent company Alchin Long Group.

“We’re so proud of this product and it’s great to see the whole team recognised for the countless hours of hard work that went into turning this idea into reality,” said Alchin Long Group CEO, Nigel Long.

“Innovation is what drives our industry. Our capacity to think outside the box to solve complex issues is what dictates our success as a business and it helps influence the direction of our industry. It’s very exciting to be a part of this process and I’m excited to see how we will change the market next.”

In addition to receiving the industry title of most innovative component this product has already been noticed and specified in new developments. These achievements validates this new methodology for us and has pathed the way into new markets.

While Doric may not be creating disruptive products at the same level as Uber just yet, taking the first step of disrupting our design process has proven to deliver positive results which will see further development in this area.

“Innovation is what drives our industry. Our capacity to think outside the box to solve complex issues is what dictates our success as a business and it helps influence the direction of our industry. - Alchin Long Group CEO, Nigel Long.

ALG BY THE

NUMBERS FIND OUT THE NUMBERS BEHIND AUSTRALIA’S LEADING HARDWARE MANUFACTURER

HISTORY

FACILITIES

1890

12,000m²

Cowdroy was started

Size of the Alchin Long Group’s facility at Wetherill Park in Sydney’s west

1947

2015

Colonial Castings started

Year ALG moved into the Sydney facility

1972

SOCIAL

Doric was started

1038

2000

Likes on Doric Facebook

Azuma was started

1021 Likes on Cowdroy Facebook

2007

SPONSORS

Lock & Roll was started

STAFF

The total number of staff ALG employes across its brands

TRADE NIGHTS

250

Years ALG has sponsored motorsport

ALG Trade night events held in 2016

Number of guests who have attended events in 2016

07

2000

TWELVE

States the ALG Trade Nights visited in 2016, with events in Adelaide, South Victoria, Perth, Dubbo, Brisbane and Melbourne

FIVE

19 /

WILL DAVISON

W

ILL DAVISON is off to a flying start in 2017.

After a stellar year with Tekno Autosports, the Doric Ambassador is back behind the wheel ready to go bigger and better than ever before this season.

Davison was back behind the wheel last month for the official Supercars test day and is confident that he can start the year on the right foot at Adelaide.

“After the disappointment of not making the starting grid for the Bathurst 12 Hour race a couple of weeks’ back, it was great to get behind the wheel of my Tekno Commodore for the official Supercars Test Day at Sydney Motorsport Park,” said Will.

“The car looked great on-track amid a sea of new looks.

“The key motivator for the Test Day was the introduction of the new ‘super soft’ Dunlop control tyre, which will be used at certain events this year, so the Sydney Motorsport Park outing was designed primarily for everyone to get to grips with the new tyre.

“But while that was an important component of the day, in truth for all the teams it was a chance to test for the first time in 2017 ahead of the start of the supercar season.

“At Tekno it was particularly important because it was our first day with new Engineer Campbell Little.

“We needed to learn how to interpret each other’s language, how we described what the car was doing and how we needed to change it, and Campbell needed to learn our car and how it reacted to changes.

“I have to say it was a very productive day and I really enjoyed working with Campbell, his experience and knowledge is going to be a real asset to Tekno this season.”

Making a host of changes to the car over the day, Will is confident heading into the first round of the season in Adelaide this weekend.

“We found ourselves with a pretty good car at the end of it.

“The car was there or thereabouts on pace compared to our competition, it felt pretty good to me, so I’m encouraged with where we ended up.

As always with off-season testing, you never really know where you are in comparison with everyone else because each team is running its own specific test program.

“I guess we’ll all find out at the Clipsal 500!”

JOHN

BOWE

J

OHN BOWE is back to prove once again that he is the man to beat in the 2017 Touring Car Masters Series.

The legendary racer will be taking on the series again this year in his Holden Torana and has high hopes for 2017.

“I have a really positive outlook on the year ahead. The series is going great. It was voted as the most popular support category last year, which is nice to know.

“All the races are on the Supercars calendar this year, which will give us much better exposure. It also means that Fox Sports will show live practice, qualifying, and races at every round, which is great,” said Bowe.

“There’s a bunch of new cars and we’ll have some big names in the field again throughout the year. It’s quite a big field at Clipsal, too, so the competition will be strong.

“I’m very grateful that I can still race. I can only do that thanks to people like Doric.

“The management team at Doric are some of best people I’ve ever met in motorsport. They’re great blokes and they use the sponsorship well. It means a lot to me that we’ve been working together as long as we have.”

1974 HOLDEN TORANA

SL/R 5000 ENGINE:

Holden 308

GEARBOX:

G Force NASCAR

DIFF:

Ford 9-inch

BRAKES:

AP Racing

WHEELS:

15x8 inch Performance

BUILT BY:

Bendigo Retro Muscle Cars

SCHEDULE THURSDAY START TIME

FINISH TIME

CATEGORY

SESSION TYPE

08:05

08:25

Improved Production

Practice

08:40

09:00

Aussie Racing Cars

Practice

09:15

09:55

Dunlop Series

Practice 1

10:10

10:30

Touring Car Masters

Practice 1

10:45

11:05

Australian GT

Practice 1

11:20

11:40

Improved Production

Qualifying

11:55

12:15

Stadium Trucks

Practice/Qualifying

12:30

12:50

Porsche Carrera Cup Australia

Practice 1

13:05

13:25

Touring Car Masters

Practice 2

13:40

14:00

Australian GT

Practice 2

14:15

14:45

Dunlop Series

Practice 2

15:00

15:20

Aussie Racing Cars

Qualifying

15:35

15:55

Porsche Carrera Cup Australia

Practice 2

16:10

16:30

Touring Car Masters

Qualifying

16:45

17:05

Australian GT

Qualifying

17:20

17:35

Improved Production

Race 1

17:50

18:05

Aussie Racing Cars

Race 1

18:20

18:40

Stadium Trucks

Race 1

FRIDAY START TIME

FINISH TIME

CATEGORY

SESSION TYPE

08:30

08:50

Porsche Carrera Cup Australia

Qualifying 1

09:05

09:25

Improved Production

Race 2

09:40

10:20

Virgin Australia Supercars Championship

Practice 1

10:35

11:15

Australian GT

Race 1

11:30

12:10

Virgin Australia Supercars Championship

Practice 2

12:20

12:35

On Track Entertainment

On track demonstration

12:45

13:05

Stadium Trucks

Race 2

13:20

13:40

Dunlop Series

Qualifying

13:55

14:15

Touring Car Masters

Race 1

14:30

14:50

Virgin Australia Supercars Championship

Qualifying

15:05

15:35

Porsche Carrera Cup Australia

Race 1

15:50

16:10

Aussie Racing Cars

Race 2

16:25

16:55

Dunlop Series

Race 1

SATURDAY START TIME

FINISH TIME

CATEGORY

SESSION TYPE

08:00

08:20

Improved Production

Race 3

08:35

08:55

Aussie Racing Cars

Race 3

09:10

09:50

Australian GT

Race 2

10:05

10:25

Virgin Australia Supercars Championship

Practice 3

10:40

11:00

Touring Car Masters

Race 2

11:15

11:45

Dunlop Series

Race 2

12:00

12:30

Virgin Australia Supercars Championship

Top 10 Shootout

12:35

12:50

On Track Entertainment

Clipsal Challenge

12:55

13:05

On Track Entertainment

Harley Parade

13:30

13:50

Stadium Trucks

Race 3

14:05

14:35

Porsche Carrera Cup Australia

Race 2

15:20

17:20

Virgin Australia Supercars Championship

Race 1

SUNDAY START TIME

FINISH TIME

CATEGORY

SESSION TYPE

08:45

09:05

Aussie Racing Cars

Race 4

09:20

09:40

Virgin Australia Supercars Championship

Qualifying

09:55

10:35

Australian GT

Race 3

10:50

11:10

Touring Car Masters

Race 3

11:25

11:55

Dunlop Series

Race 3

12:10

12:40

Virgin Australia Supercars Championship

Top 10 Shootout

12:45

13:00

On Track Entertainment

Clipsal Challenge

13:05

13:20

On Track Entertainment

Drivers Parade

13:30

14:00

Porsche Carrera Cup Australia

Race 3

14:15

14:35

Stadium Trucks

Race 4

15:20

17:20

Virgin Australia Supercars Championship

Race 2

Most Innovative

Component,

AWA 2016 DeSIgn AWArDS

AwARD wInnInG

new DN8000 HIGH PeRFORMAnCe

MULTI-POInT LOCKInG SYSTeM

Sleek & stylish

Self latching

in high winds

High performance

locking system

www.doric.com.au

D e s i g n e d by

Doric Australia

to suit our unique weather conditions