A-to-Z Seller's Guide

The Infinity Group

Your Listing-Made-Easy Guide

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We Create Clients for Life.

Selling a home? Choose The Infinity Group and we will make the process — from listing to closing — as smooth and simple as possible.

We are a full-service, fully appointed real estate group.

That means when you choose Infinity you have an entire team of agents (not just one), brokers, lenders, and title and insurance experts at your fingertips.

All are committed to working with you and for you 24/7 to sell your home fast for top dollar.

Our competition simply can’t make that same promise.

We are your team, here to help you make the best decisions possible when selling your home. We’ve been proving our worth to clients in the metro Detroit area and beyond since the 1980s.

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We are closing 87% of our transactions.

We are selling homes, on average, 3 days faster than the competition.

We are selling homes, on average, for 101% of the list price.

Competitors are closing 73% of their transactions.

Competitors have homes on the market for an average of 21 days.

Competitors are selling homes at their listing price 88% of the time.

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We either own or work with multiple brokerages.

You have a team of licensed agents, not just one, working for you.

Who We Are. The Infinity Group is a full-service umbrella entity led by tried-and-trusted brands like Keller Williams Realty, The Delia Group and Toth Team Network.

All have been serving the metro Detroit area and the state of Michigan for a combined total of 40 years.

And we’ve been evolving, growing and expanding to better serve our clients.

The Infinity Group that exists today

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was, in fact, created in 2020 as part of a strategic alliance between the well-known The Delia Group and Toth Team Network. Each is ranked among the top 1% of REALTORS® nationally.

With these brands now working together, every client can expect a more unified service experience and end-to-end support that can’t be matched.

That’s because ...

We provide in-house sales and marketing support as well as technology support under the Infinity umbrella.

You can be confident that your listing is getting the most aggressive push to potential buyers possible, and that you are constantly kept in the know about any progress.

We have our own primary title company, Paint Creek Title.

You don’t have to worry about miscommunications, delays or messy transactions with a third-party vendor. We own the company. We manage the transactions. And we can fix things fast if necessary.

We have partnered with a branch of Mortgage 1.

You are guaranteed that all underwriting is done in-house and can be 100% controlled and expedited when needed. We want our clients to understand what they are getting into when they buy/sell a home, and we want to help them do it quick and easy.

The Delia Group

Clients selling a home in the metro Detroit counties of Oakland, Macomb, Wayne, Lapeer and St. Clair — and the Grand Rapids-area counties of Muskegon, Kent, Newaygo, Montcalm and Ottawa typically work with The Delia Group.

The Delia Group + Toth Team Network

The Infinity Group has two of the most trusted and successful brands in Michigan — The Delia Group and Toth Team Network. These are the front-facing names our clients and potential home buyers see and interact with. Every client is paired with the Infinity brand that best fits their needs and suits their geographical location. Trust us to pick the brand that will be the strongest and work the hardest for you.

Toth Team Network

Clients selling a home in the southeastern Michigan counties of Livingston, Washtenaw, Jackson and Genesee typically work with Toth Team Network.

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The Infinity Group / 5,000+ lifetime clients / More than 300 satisfied families served last year 6

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We have hundreds of 5-star reviews

Experience the 170+ Infinity Advantage. 400+ on Facebook

So many reasons to list and sell your home with The Infinity Group.

on Zillow

Over

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on Google

We respond in record time

5 The number of minutes it takes for us to respond to all buyer inquiries — day or night.

We have trusted brands Keller Williams The Delia Group Toth Team Network Mortgage 1 Paint Creek Title Rocket Mortgage

We have We have a pulse on a team of potential experts buyers

60k More than

potential buyers are in our database

5 brokerages 13 agents Dedicated listing and transaction manager Our own title company + lender Trusted insurance partner

“ When you choose The Infinity Group, we manage the whole process for you so we can deliver the best customer experience.”

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The Infinity Group’s Kathy Toth and team have been featured on HGTV’s House Hunters.

Learn more at hgtv.com/search/kathy-toth-

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Get Ready.

Let’s List.

When you choose The Infinity Group to list and sell your home, we create a profile of your property that is accurate, professional and best represents it inside and out — and we tell thousands of potential buyers about it as soon as the contract is signed.

CREATE A VISUAL Professional Staging

Photography. Photography. Photography. It’s the bread and butter to successfully marketing your listing.

Aerial images, twilight shots, drone footage, immersive Matterport 3D models: All are on the menu when we create your listing.

We work exclusively with Stylish Detroit, southeastern Michigan’s preeminent real estate marketing solutions provider, so we can offer you the highest-level photography, videography and 3D-tour technology.

We can add extra personality to your listing with a customized storyboard too. Part of your home’s allure could be what surrounds it. We find out what sellers like about their neighborhood and their favorite local establishments, and creatively integrate this information into the listing.

See examples of Stylish Detroit’s professional real estate photography detroitrealestatephotography.com

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Extra Tools in Our Tool Box Sometimes clients might need a little bit of extra help and support when listing and selling their home. The Infinity Group has a few additional tools in its toolbox to make the process as smooth, simple and stress-free as possible.

CREATE MARKET DEMAND Multiple Outlets

We use the latest technology, geo-targeted marketing and social platforms to get the job done.

Get the Word Out Early.

As soon as you sign a contract, our listing manager is at your service, working behind the scenes 24/7 to make your listing market ready. And before it goes live, we generate as much buzz as possible.

Monday Morning Coffee

Our exclusive Monday Morning Coffee mass email is sent to some 21,000 contacts (and that number is constantly growing), including potential buyers, past clients and other people who live in the area that have raised their hands to say they are interested in the homes we list.

Coming Soon!

A Coming Soon! is posted a week before your listing actually goes live for added exposure — THAT’S SEVEN DAYS OF PRE-MARKETING! Build anticipation, create a feeding frenzy and watch how quickly showings book up.

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Guaranteed Sale Program

We guarantee an offer on your home no matter what. That means if your present home isn’t sold by the time you buy a new one, The Infinity Group will buy your current home for the upfront guaranteed price.

Social Media

We know how to maximize your listing’s social media exposure — posting on Instagram, Google, Facebook and more.

Certified Pre-Owned Program

Multiple Listing Service (MLS)

Take all the worry out of what can happen after we go under contract. Have a complete inspection, appraisal and home warranty plan in place before we go live.

We list your home on the online portal MLS, where potential buyers can see everything they need to know about a house being listed.

51% of home buyers find the home they purchase on the internet, while 34% find it through a real estate agent.

53 likes tothteam Just Listed: Greet your guests in a stunning two-story foyer! Lead them to your open concept two-story great room. The great room features hardwood flooring and remote control blinds. It is open to the granite topped center island kitchen featuring two tone cabinetry and a butler’s pantry! An office is the perfect work from home space and a formal dining room will welcome guests and family alike. There is a lovely deck, to relax on. Enjoy the good life...more

Bundle and Save

This value package saves clients who utilize our brokerage, title and lender services (if applicable), and insurance partner both time and money. Based on current market trends, this is a smart option, particularly for clients who have to sell a home in order to buy one.

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We create a customized QR code using Flowcode, the No. 1 trusted QR code, as part of your premarketing package.

The code allows potential buyers to go directly to your listing for easy viewing. Scan this code to see a sample listing.

Homes listed with our Certified Pre-Owned Program typically attract more agents — that can translate into a faster sale at a better price.

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We Set the Price.

You Reap the Rewards.

The Infinity Group is your market expert when it comes to pricing your home to sell fast and at top dollar.

Trust us. We know how to price it right — right from the start — selling homes at their listing price 99% of the time.

$$$$$ $$$$$ $ $$$$$

Our experts KNOW current market conditions, using the latest technology and data analytics to understand changing real estate trends. You can be confident that if you let us set the price, your house is priced to sell — and fast.

You have to price it right when your listing goes live.

If a listing comes in at the wrong price, a home can get stale and stall. Let us price it properly right from the start, and we guarantee you’ll get the most amount of showings possible as well as the most competitive offers.

There is no better time to sell your home than right now.

You have to understand the market to price a home in that sweet spot.

Real estate prices are up in Michigan, but you never know how long they are going to stay up. Rely on our experts to help you understand your area’s current market conditions and tell you — with great accuracy — where you should price your home to sell.

Drive-bys only

12% off list price

Showings, no offers

4-6% off

OFFERS

list price

Drive-bys only + low number of showings

6-12% off list price

Never list your home at a higher price with the intention to drop it. This strategy just doesn’t work. Even a 5% markup when a listing goes live can discourage potential buyers and result in a significant number of lost showings.

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Your Listing is Live.

Here We Go. Your home is officially listed. Now what? The Infinity Group works 24/7 for you, aggressively marketing your home, approving showing requests, reviewing offers and managing negotiations.

There’s a whole list of reasons why we sell homes, on average, more than a week faster than our competition — 29 days vs. 37 days.

Your listing is immediately syndicated and featured on more than 180 different websites.

We are pushing it huge!

Remember our coming-soon, pre-marketing email - Monday Morning Coffee?

21,000+ subscribers are emailed about your home as the listing goes live, too.

We promote your listing internally with Keller Williams’ 17,000 agents across the nation, as well as with more than 650,000 agents outside the Keller Williams’ network in more than 100 countries.

We match your listing to everyone in our database that has relevant criteria.

Plus, we reach out to thousands of potential international buyers from all across the world.

Social media

We have a massive online presence designed to increase your home’s exposure from the get-go. YouTube, Instagram, Facebook.

Geo-targeted advertising

We direct and redirect customized ads and content to potential buyers based on their geographic location — helping generate more leads and buyer engagement to your listing.

Lead generation, capture and follow-up

We use the latest lead-capture technology, A.I. platforms and business placement techniques on Google and other search engines to engage the most qualified buyers possible.

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The Infinity Group utilizes the industry’s most advanced A.I. and lead-capture technology so we can guarantee immediate engagement with potential buyers interested in your home.

We answer all buyer inquiries in 5 minutes or less — even if they contact us at 3 a.m.

All potential buyers have the ability to schedule a showing 24/7 using the Keller Williams Real Estate mobile app or via our A.I. text-based automated solution.

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Let us take care of you.

The KW App — Keeping Clients in the Know.

The Infinity Group is on the forefront of technology, which gives our clients unmatched support from the day the contract is signed until close. Exclusive to The Infinity Group and Keller Williams clients, the Keller Williams Real Estate mobile app is your gateway to information on demand, 24/7.

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The Infinity Group is dedicated to taking care of its clients from the initial contract signing until close. We will keep in constant communication throughout the entire process, keeping you in the know. Full transparency end-to-end is The Infinity Group promise.

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Every client receives:

Push notifications

Customized checklist

Clients can set and manage their to-do list with tips on how to get your home ready to sell, understanding the market, getting a home inspection and more. And they can use the app to let their agent know when tasks are completed.

Live updates

Clients can quickly look at the number of leads generated and captured, showings booked and offers made through the app.

Clients that download the app have real-time access to their listing’s activity, receiving notifications on inspections, appraisals, offers, documents in the process stream and more without delay — no days-long waiting periods or middleman contact required. You always know where you stand in the home-selling process.

Available for iPhone, iPad, Android.

Market know-how

Clients can receive notifications on changing market conditions and see other homes for sale in their neighborhood for added perspective on the current real estate environment.

• Prospective buyer reactions • e-reports with feedback graphs and online activity • Full-time, 24/7 support from the Infinity team throughout the process. From your agent to the listing manager busy behind the scenes, we are always working for you. Whether you need assistance with offer negotiations or help coordinating your move, our team is accessible, knowledgeable and at the ready.

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“I hired the Toth Team to sell my lake house. They got more than asking price in one week.”

— Dr. Charles Zill

“The Delia Group was so helpful in listing my condo, getting me the price I wanted and walking me through the whole process.

What a great team!”

— Autumn Stabile

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Contactless for Our Clients.

The Infinity Group is committed to our clients’ digital and physical safety.

Home buyers and sellers have the option to have a completely contactless experience if they choose.

From signing the initial contract to accepting an offer and closing, we provide our clients the option for a 100% digital experience that’s safe, secure and easy.

• Video chat with your agent • Sign contracts securely via DocuSign (the No. 1 electronic agreement solution) • Certify documents with eNotary

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The Infinity Group — Your home sold guaranteed.

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PoweredByInfinity.com 440 Main St. Rochester, Michigan 48307

2144 State St. Ann Arbor, Michigan 48104 1-866-777-5851 Team@PoweredByInfinity.com

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@realdeliagroup @tothteamnetwork thedeliagroup tothteam linkedin.com/company/ powered-by-infinity