The Bison, Vol. 94, No. 4

Page 1

BISON SO SO ON N A H A R D I N G U N I V E R S I T Y S T U D E N T P U B L I C AT I O N

@HUStudentPubs Facebook: Harding University Student Publications

online at thelink.harding.edu

2A

NEWS

THE

September 21, 2018 Vol. 94, No. 4

OPINIONS

3&4A

SPORTS

1&2B

FEATURES

3B

LIFESTYLE

4B

Searcy, Ark., 72149

A NUMBERS GAME Harding Undergraduate Enrollment Harding Enrollment Numbers Fall 2013 - FallDecline 2018 with National and State Trends While Comparable Schools Rise

4,600 4,500 4,400 4,300 4,200

4,486 +1.56%

4,417 +3.01%

4,440 -1.03%

4,418 -0.50%

4,100 4,000 3,900 3,800 3,700

Harding University Undergraduate Enrollment

2013-14

H a r d i n g Un i v e r s it y enrollment numbers fell to 5,122 undergraduate and graduate students in fall 2018, following a decline since 2011. Harding, however, is not alone in the downward trend. According to the National

Harding University’s total enrollment has decreased by 17.73% since 2013.

Center for Education Statistics, college enrollment in the U.S. has dwindled since 2010, shrinking from 21 million students to 19.8 million in 2016. In Arkansas, total college enrollment dropped 1.3 percent from fall 2017 to fall 2018, but private institutions have increased 0.5 percent in the same time period, according to the Arkansas Department of Higher Education. According to the Bureau of Labor Statistics, the unemployment rate in August 2018 was 3.9 compared to 9.0 in August 2011. When the unemploy ment rate d rops, somet i mes h igh

2014-15

school graduates will join the workforce instead of attend college. Jana Rucker, vice president for university communications and enrollment, said the trend in higher education also comes from lower birthrates, different educational products and a good economy. “I think anytime you see the numbers go down, you get a little nervous,” Rucker said. “It affects our ability to do certain things, but we also aren’t sitting still.” Rucker said the competitive nature of higher education ca l ls for comprehensive techniques: digital campaigns, a platform to keep prospective students engaged throughout the enrollment process and customizable viewbooks tailored to prospective students’ interests. “We knew Harding was strong,” Rucker said. “Being able to express that in a consistent and powerful and concise way is really important.” The decrease in enrollment a lso carries f inancia l implications, and though Rucker said a cushion in the budget prevents any changes in staffing at this point, she

2015-16

said this is why they must be aggressive this year to reverse the trend. At this time, Rucker said there will be no rise in tuition directly related to the decrease in enrollment. “Part of our funding and tuition dollars do fund some of our operational expenses, and so when that revenue decreases, there may be things we have to put off or delay or reduce,” Rucker said.

There are 929 students classified as freshman this year, a 10.59% decrease from last fall.

Mel Sansom, vice president for finance and chief financial officer, said the university expected and budgeted for a decrease of 131 undergraduate full-time equivalent (FTE) students and 16 graduate FTE students. Instead, enrollment dropped by 211 undergraduate and 62 graduate FTE students. The unaccounted-for drop cost the university $600,000, according to Sansom. “Financia l ly, we w il l be fine this year,” Sansom said. “We always budget a substantial contingency to handle unforeseen expenses

Percentage of Change Fall 2013 - Fall 2017 9.69%

4.00% 0.00% -6.00% -11.00% -16.00%

3,975 -5.00%

Fall 2013 - Fall 2018

JESSIE SMITH news editor

9.00%

4,184 -5.30%

-5.23%

"

(Fall 2017)

-10.01%

-6.48%

(As of Fall 2018)

-15.26% University of Arkansas University of Arkansas Little Rock University of Arkansas Monticello

Reward vs. risk, 4B

Harding University HU (As of 2018) Data from the National Center for Education Statistics and Harding University

2016-17

2017-18

Percentage of Change Fall 2013 - Fall 2017 8.00%

6.00%

6.21% 3.36%

4.00%

1.87%

2.00% 0.00% -2.00%

-5.23%

-4.00%

(Fall 2017)

-6.00%

-10.01%

-8.00%

(As of Fall 2018)

-10.00%

Freed-Hardeman University Lipscomb University Pepperdine University or drop in revenue. We will also be closely monitoring our expenditures, primarily by delaying some hiring of employees and deferring some maintenance and construction projects.” Sansom said the university hopes to save by not replacing some positions after retirements and resignations and by reviewing open positions to possibly reorganize duties. Glenn Dillard who has served as assistant vice president for enrollment management is retiring. His last day is today, Sept. 21. Rucker named Scott Hannigan, director of undergraduate recruiting programs and communications, interim assistant vice president and will take 30 days to review leadership structure and potential candidates. Hannigan, who recruits in Tennessee, said most students who choose an option other than Harding cite finances as the number one reason. “There’s a big magnifying glass on college debt right now, and that was not the case five, especially 10 years ago,” Hannigan said. “More people are thinking about that than they ever had before.”

Harding University HU (As of 2018) Data from the National Center for Education Statistics and Harding University

“The cost of college enrollment influenced my decision to enroll at Harding University.” Strongly Agree (17.22%) Partially Agree (35.53%) Unsure (8.42%) Partially Disagree (22.71%) Strongly Disagree (16.12%) Graphics by DARRIAN BAGLEY

On Sept. 17, Student Publications conducted a survey regarding students’ awareness of their financial situation. After four days of data collection, 273 Harding students responded.

On the other hand, Hannigan said students tend to choose Harding for the university’s academic reputation, relationships and community. He said the average ACT score increased in the freshman class this year, and several National Merit finalists choose to enroll every year. Harding also recently received two rankings in national media: third in student engagement from The Wall Street Journal and tied for 20th in a list of the best regional universities in the south from U.S. News

In This Issue

Balancing work and school, 3B

2018-19

Counseling requires more staff, 2A

and World Report. “A free car may not be the most reliable car,” Hannigan said. “Sometimes you have to see what the value is of what you’re getting.” Hannigan said the approach to recruitment now is similar to the approach in the past, but the way recruiters communicate with students has changed. “The way we communicate is a lot less fact, fact, fact,” Hannigan said. “We have to tell stories.” SEE ENROLLMENT, PAGE 2A

Men’s Soccer, 2B


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
The Bison, Vol. 94, No. 4 by Harding University Student Publications - Issuu