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Effective Communication in Food & Beverage Industry Effective communication is necessary in the hospitality industry. Hospitality staff are not sitting behind a computer sending emails; they are interacting with customers every minute. Customers expect to receive exceptional service when staying at a hotel, visiting a restaurant. The first critical part of communication in the hospitality industry is the communication with customers. The hospitality industry is also known as the service industry. In order to provide service to customers, there has to be communication. Food & beverage Operations involve many people and much planning to operate successfully. Not only do employees need to know how to communicate effectively with guests, they also need to know how to communicate with each other, with management, and vice versa. A number of communication challenges can arise and employees must know how to react in a variety of stressful situations. Some topics include: Active listening Eye contact Non-verbal forms of communication Talking on the phone Understanding various roles and acting accordingly