Hotel 52 Whitley Bay Investor Brochure 2018

W h i t l e y B ay

Offering a smart investment f o r t h e i n t e l l i g e n t i n v e s to r

Co n t e n t s About Us

3

Our chairman

4

Assets & liabilities

5

Hotel 52 - Whitley Bay

6

WHAT OUR CUSTOMERS SAY

8

Our restaurants

9

Floor plans

10

location & tourism

12

regeneration 13 surrounding area

14

WHAT OUR GUESTS SAY

16

2017 FIGURES

15

The investment process

17

About All Saints Living

18

press releases & SOCIAL MEDIA

20

about us

d i r e c to r s & a d v i s o r s

The High Street Group is a leading financial and property group, being one of the North East’s most recognised and respected brands.

Company Name: High Street GRP Limited

We operate multiple companies in property development and construction, hospitality and leisure, offering expertise and opportunities across multiple sectors.

Since its inception 10 years ago by Chairman Gary Forrest, The High Street Group has expanded rapidly with unparalleled growth, now employing more than 100 people in the Head Office in Newcastle upon Tyne and across development sites in the UK. The High Street Group currently has developments under management in excess of £300,000,000. In March 2017 we completed the sale of Silbury Boulevard, Milton Keynes to Grainger Trust plc for £31,000,000.

Company Number:

07831810

Registered Address: 2nd Floor Cuthbert House, All Saints Business Centre, Newcastle upon Tyne, Tyne and Wear, NE1 2ET, UK Director: Gary Forrest Security Trustee: Castle Trust Group,

932 Europort, Gibraltar Auditors: Stokoe Rodger

Chartered Accountants,

15 Bankside, The Watermark, Gateshead, Tyne & Wear, NE11 9SY Lawyers: Mincoffs Solicitors LLP,

5 Osborne Terrace, Newcastle upon Tyne, NE2 1SQ

B USINESS STRATEGY In 2017 we have developed a hotel business strategy to identify and build a chain of budget-boutique hotels in the North of England that will compete in price with budget hotel groups. Over the next 5 years the company will deliver 15-20 hotels under the Hotel 52 brand. The hotel sites are strategically placed to capture both the commerce and leisure market, ensuring high occupancy levels.

OUR PROCESS Identify and acquire the hotel Refurbish to a high standard Integrate our Management team to operate the hotel Deliver increased occupancy rates, efficiencies, turnover and profit

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One of the North East’s most recognised and respected brands

Gary forrest chairman Gary Forrest has over 30 years’ experience in financial services and instruments, initially in the mortgage sector and subsequently in investments.

Gary successfully grew his lending business from a £100 million lender to a £1 billion lender in 5 years, and sold his company High Street Home Loans in 2003 to GMAC-RFC. The High Street Group of Companies was conceived in 2006 initially focussing on alternative investment strategies and development finance, entering into the construction and development sector in 2013.

In this short space of time, Gary has successfully steered the company to become one of the largest in the North East, with projects under management valuing in excess of £300 million and winning various awards such as Best Medium Sized Builder (UK) and Best Renovation Project (Scotland).

In 2016 the company reported profits of £26 million.

4

assets & liabilities company name

ownership

asset

value

loan

Burr Living One Ltd 09245685

100%

45 St Georges Road, Harrogate x 4 apartments utilised as Execulets Hotel, x 32 rooms 3 leased to South American style restaurant, Verdina and Parade Pub/ Nightclub

£1,035,000

£581,000

£2,000,000

£730,000

Hubertus Developments Ltd 09073795

100%

Land with planning to build 14 houses, Gosforth

£5,000,000

£2,509,104

Engelbert Developments Ltd 08920673

100%

x 4 new-build units rental

£520,000

£344,791

All Saints Property Investments Ltd 09759805

100%

x 2 units at Bardywell Heights, Whitehaven x 2 units at Seaham x 11 units rented out

£679,900 £260,000 £817,000

£390,000 £168,937 £490,200

Drogo Developments Ltd 08920717

90%

x 56 homes, Larbert House & Country Estate, Stirlingshire

£7,000,000

£330,000

Lindus Developments Limited 10265183

100%

x 2 refurbished terraced cottages x 1 new build detached 3 bed property, Sunderland Bridge

£600,000

£309,000

Frideswide Developments Ltd 09073799

100%

x 26 properties (x 5 apartments, x 21 houses), Belmont

£3,266,000

£1,149,104

Brighstone Developments Ltd 09912548

100%

x 12 apartments, Morar House Helensburgh

£1,200,000

£737,759

High Street Corporate Finance 09396359

100%

Land to build x 10 bungalows, Rennington

£650,000

£194,000

PPI Company

Profit forecast 2017 £1,000,000

Total Reclaim Ltd 07075294 All Saints Construction Ltd 09659115

100%

Construction company

Profit forecast 2017 £241,621

High Street Commercial Plc 09571862

100%

Property group holding company

N/A

N/A

All Saints Asset Management Plc 09571877

100%

Property group holding company

N/A

N/A

All Saints Developments (NE) Limited

100%

Property group holding company

N/A

N/A

High Street Commercial Finance Ltd 07841268

65%

Specialist lender

Profit forecast 2017 £250,000

Nilus Developments Ltd 10265273

100%

Milton Keynes

Profit forecast 2017 £1,000,000

Olympius Developments Limited 10594675

100%

Rutherford Street, Newcastle upon Tyne

£7,100,000

Palmus Developments Limited 10694418

100%

Warrington

£400,000

Rodus Developments Limited 10811082

100%

Salford

£70,000

Theon Developments Limited 10882221

100%

Birmingham

£430,000

total

£34,219,521

£1,250,000

£9,417,646

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32 r o o m s ava i l a b l e

W h i t l e y b ay to w n c e n t r e P r i c e s s ta r t from

ÂŁ60,000

6

W h i t l e y B ay

Hotel 52 is an exclusive 32-bedroom hotel located in an excellent position in Whitley Bay, with just a short walk to the town centre and award-winning beaches at the end of the road.

Our unique brand offers guests a budget-boutique package, rivalling that of standard budget hotel groups such as Travel Lodge or Premier Inn. Our guests will find rooms furnished to a higher than average standard, ensuite facilities and extremely comfortable beds.

With options of single, double/twin, triple and family rooms, Hotel 52 Whitley Bay can accommodate a range of guests, from families visiting the area on holiday to contractors needing a longer term stay. Included with every booking, the hotel offers breakfast in all of its room packages.

From the free Wi-Fi in the bedrooms, to our speedy check-in, we aim to be flexible for every guest and offer a comfortable, homely environment.

We pride ourselves on an elegant and personal level of service that ensures each guest has a warm welcome and a wonderful stay. This ensures repeat business with rooms being rebooked as soon as the guest leaves.

Behind the breakfast area, there is a comfortable lounge area which has a large flat screen television, showing popular sporting events (via BT Sport). The hotel is a popular choice for family holidays, couple weekend breaks and businessmen.

The hotel has two restaurants on site which allows guests to be spoilt for choice when it comes to dining. On one side, you have Loca, a brand-new bar and restaurant that offers Latin American cuisine. On the other side, you have Pazzo, which opens up as a Pizzeria and Prosecco bar. The hotel combines dinner, bed and breakfast packages and with discounts for evening meals.

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W HAT OUR C USTOMERS SAY...

Amazing food, very attentive staff and fantastic atmosphere loved it.

Rachael M

Lovely place, great ambience, decor, food & fantastic cocktails. Staff were very friendly and attentive. We’ll definitely be back!

Angela C

Just what Whitley Bay needs! Already thinking about my next visit!

Ian M

Lovely food, great, friendly staff and the most amazing decor and ambience. Wish we lived closer!

N Bell

The service was superb, bar staff and waiting staff made us feel very welcome, were always at hand and made the whole experience very enjoyable. We will definitely be back.

M Wallace

Fantastic, flavoursome food cooked to perfection, great decor & atmosphere, lovely friendly & attentive staff & to top it all off, superb value!!!!

W Adams

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OUR RESTAURANTS

The hottest Latin American Restaurant in Whitley Bay and just next door to Hotel 52.

Opened in December 2017, Pazzo Italian Restaurant & Bar is located next to Hotel 52.

This restaurant offers some of the tastiest Mexican, Brazilian and South American food in the North East. Current offers include Tapas Tuesday and a brand new ÂŁ20 Sugar Skull Offer. We also now offer a twist on the traditional British Sunday lunch by offering a Sunday Dinner Burrito.

Pazzo offers a menu full of fantastic home-style rustic dishes using traditional Italian recipes, fused with some British favourites. The restaurant offers a warm and inviting atmosphere, with modern and elegant dĂŠcor.

They offer Salsa nights as well as live music. Launched in June 2017, the restaurant has quickly and firmly established itself as one of the most popular in the North East region.

Within weeks of opening Pazzo has had excellent reviews and repeat business. The restaurant has proved a welcome addition to the area.

Visit www.pazzoitalian.co.uk for more information.

Visit www.locawhitleybay.com for more information.

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F lo o r P l a n s

Room 3

Room 32 Room 27

Laundry

Room 26

Room 2

Room 1

Store

Room 10 Store

Room 31 Room 28

Room 17 Room 14

Room 5

Room 7

Room 9

Room 30 Room 29

Room 16 Room 8

Room 15 Room 4

F i r s t F lo o r

Room 6

Room 1: Single

£60,000

Room 15: Double

£70,000

Room 2: Double/Twin

£70,000

Room 16: Double

£70,000

Room 3:

£75,000

Room 17: Double/Twin

£70,000

Room 4: Double/Twin

Family

£70,000

Room 26: Double/Twin

£70,000

Room 5: Single

£60,000

Room 27: Double

£70,000

Room 6: Double/Twin

£70,000

Room 28: Double

£70,000

Room 7: Triple

£80,000

Room 29: Double

£70,000

Room 8: Triple

£80,000

Room 30: Double

£70,000

Room 9: Triple

£80,000

Room 31: Double/Twin

£70,000

Room 10: Double/Twin

£70,000

Room 32: Double/Twin

£70,000

Room 14: Double/Twin

£70,000

K EY IN F ORMATION

T WO on-site r e s tau r a n t s 10

70%

r e p e at c u s to m e r s

R o o m r at e s f r o m £4 0 to £145

Room 25

Room 18

Room 12

Room 23

Room 20

Escape Lobby

Room 24 Room 22 Room 21 Room 19 Room 13 Room 11

SE COND F lo o r

Room 11: Suite

£85,000

Room 12:

£75,000

Family

Room 13: Triple

£80,000

Room 18: Double

£70,000

Room 19: Single

£60,000

Room 20: Single

£60,000

Room 21: Double/Twin

£70,000

Room 22: Double/Twin

£70,000

Room 23: Double/Twin

£70,000

Room 24: Single

£60,000

Room 25: Double/Twin

£70,000

Majorit y of bookings a r e r e p e at f r o m E x p e d i a a n d b o o k i n g . co m

87%

o cc u pa n c y in September 11

A £36 million regeneration plan for the coast at Whitley Bay is well underway

Lo c at i o n & To u r i s m Over 2000 years ago, settlers crossed the sea and named their new settlement Whitley, meaning ‘white lea’ or ‘pasture land’. The name however caused endless confusion with nearby town Whitby, so since 1890, the town was re-christened Whitley Bay. Since then, Whitley Bay has grown in size to 36,000 and has become increasingly popular with generations of visitors. Popular as a party town, Whitley Bay comes alive at weekends and bank holidays when the young and old enjoy the nightlife. Even if nightclubs aren’t your thing, Whitley Bay has a wide range of intimate restaurants offering good food and good value.

Complementing this vibrant seaside town, Whitley Bay offers an award winning beach that stretches from St Mary’s Lighthouse all the way towards Cullercoats Bay. It is a popular place for recreation and is regularly used by walkers.

The promenade and The Links have wonderful walks with the beach as a magnificent backdrop.

Local amenities include a skatepark, a children’s playground, a new swimming pool and the newly refurbished Whitley Bay Playhouse, making it a good all-round family destination. The ice rink is home to the Whitley Warriors Ice Hockey team and the town also has a rugby team and a football club.

D i s ta n c e • Hotel 52 is only 25 minutes from Newcastle City Centre by Metro, with Newcastle Airport only 30 minutes’ drive by car.

• The International Cruise Terminal at Royal Quays is just 10 minutes’ drive away.

• Durham is only 40 minutes away from Hotel 52 with stunning places in Northumberland such as Alnwick being only 50 minutes away.

W h i t l e y B ay w o n t h e B lu e F l a g awa r d i n 2 0 1 7 . T h i s awa r d i s co n s i d e r e d t h e g o l d s ta n d a r d f o r b e a c h e s i n t e r n at i o n a l ly.

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The seafront masterplan covers a stretch from St Mary’s Lighthouse to Cullercoats Bay

REGENERATION A multi-million pound regeneration is under way in Whitley Bay to help revitalise the coast. The council of North Tyneside has developed a £36m seafront masterplan, which covers a stretch from St Mary’s Lighthouse to Cullercoats Bay and includes a string of projects.

One particular project is the Spanish City Dome. Once a permanent fun fair, it is known for its 180 ft-long renaissance-style dome and is a Grade II listed building.

There are also towers on either side of the entrance, each of which carries a half-life-size female bacchanalian figure in lead, one holding cymbals, the other a tambourine.

Renovation of the Spanish City Dome started in September 2016 which will allows visitors to be able to look up and see the magnificent rotunda in all of its glory. The project will also involve recreating many of the original features that have been lost over time. The dome is expected to reopen spring 2018.

It will also be offered as a wedding and conference venue featuring places to eat and drink.

On the Central Lower Promenade work has started to reconstruct the sea defences to give the area a much needed revamp. On the Northern Promenade, the council have plans to revitalise the area from Watts Slope to Brierdene. Under these plans, a newlook ‘Northern Promenade Walk’ will be created.

For St Mary’s Lighthouse, the plans are to repair and repaint the walls and roof of the lighthouse tower. This will mean replacement of damaged glazing, better toilets and a new internal lift to the first floor. In addition, the original lighthouse optic (light) is to be rebuilt, and extensions are to be developed to provide classrooms, exhibition space and a revamped shop.

Click here

To watch the aerial footage showcase of the Whitley Bay regeneration from North Tyneside Council

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surrounding area Only a twenty-minute drive from Whitley Bay, you have the cities of Newcastle and Gateshead, which face each other across the River Tyne. These twin cities are linked by a series of iconic bridges crossing the Tyne.

The rejuvenated quayside is home to internationally regarded music arenas and art museums. It is lined with stylish hotels, designer bars and restaurants. The Gateshead Millennium Bridge, which opens and closes like the blinking of an eye, a work of art in itself, arches across the Tyne to link the City to Gateshead Quays and the Baltic Centre for Contemporary Art. Newcastle, once at the forefront of 19th century industrial innovation, is now the forefront of technical innovation, leisure and culture. So, whatever your age or interests, Newcastle has it all - from museums to cathedrals, bars and restaurants to art galleries, shopping centres, theatres and much more!

Wander around the city and the famous bridges and architecture will leave you spellbound.

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A veritable shopper’s paradise, it offers a pleasing choice of shopping environments with giant covered malls such as Eldon Square, where you can find everything you need under one roof. The Georgian architecture and wide streets make shopping in the centre a real pleasure.

Not far away you also have the historic city of Durham, a forty-minute drive from Whitley Bay. Durham is home to one of the most recognisable landmarks in the UK, majestic Durham Cathedral.

Together with adjacent Durham Castle, this UNESCO World Heritage Site forms one of the most stunning city panoramas in Europe. There are also fascinating heritage attractions including Beamish, a living, working museum set in 300 acres of County Durham countryside. Enjoy nearby Areas of Outstanding Natural Beauty with hidden gems in the Durham Dales.

HOTEL 52 W HITLEY B AY 2 0 1 7 f i g u r e s B OO K INGS

O CC UPAN C Y 100%

700

770

788

820

80% 70%

400

40%

300

30%

200

20%

100

10%

0

0% July

50%

September

500

August

60%

July

600

80.80%

84.28%

86.42%

September

800

August

90%

900

AVERAGE NORTH EAST O CC UPAN C Y RATES

75%

74.9%

North East, England Average Occupancy Rate visitbritain.org (2017)

North East, England Average Occupancy Rate meetpie.org (2016)

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W HAT OUR h ot e l g u e s t s SAY

Good handy hotel with modern and spacious rooms.

Emily M

Have nothing but great comments for this place, nice rooms, great location and excellent staff.

Lee P

Absolutely amazing. Loved everything about this new clean hotel with lovely friendly staff.

It is central, breakfast is included and I would highly recommend it to everyone. In my opinion it is up there with the best and I cannot wait to return.

Gillm43

We stayed for four nights, hotel staff were really friendly and welcoming. Room was spacious and very very clean, double shower was lovely.

Breakfast was beautiful and the cooks were extremely helpful, offered us lots of choices for breakfast, plentiful. Cannot praise the staff enough.

Shannon

One of the nicest hotels I have ever stayed in!

We booked an extra night it was that excellent!

Holly P

Refurbished hotel, very pleasant, staff helpful and breakfast was excellent. Would definitely stay here again. We have a good stay in this hotel and everyone was pleasant. Single room was clean and modern with en-suite facilities. flutterCarlisle

Two night stay, staff very helpful, room was clean and fresh. Simple and efficient. Breakfast was fine and the Loca latin restaurant next door is fab. Whitley Bay is being refurbished and is a great place to stay.

Surfbum_10

Beautiful, clean and modern hotel.

Kyle Z 16

A history of successful projects, our investment process is clear and transparent

the investment process

Our dedicated team of advisors are experts in planning the best strategy for you to achieve your investment goals.

From the inital enquiry through to completion, our consultants will work closely with you to make the buying process as easy as possible. We are known for developing a number of extremely successful schemes over the years and therefore expect this project to be in high demand.

We advise any interested parties to get in touch with our advisors as soon as possible to avoid disappointment.

Backed by an experienced team and a history of successful projects, our purchase process is clear and transparent.

Our advisors are on-call to take you through each step of the way. We’re anticipating high demand for these investment units. There is an option for the developer to buyback the units at 110% of the purchase price during years 5 -10 of the investment.

1 Choose an investment unit to buy

2

3

Pay a £5,000 reservation fee and instruct solicitors

Transfer full investment amount minus £5,000 reservation fee within 28 days to exchange and complete

4 Investment process complete

5 First year investment yield paid within 30 days of legal completion

ava i l a b l e u n i t s f o r i n v e s t m e n t number of hotel room units: 32 | ROI for years 1-5: 8% ROI in years 6-10: 9% | ROI to be paid quarterly in arrears

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a b o u t US

We started on Larbert House & Country Estate in Stirlingshire. A conversion of a Grade II Listed mansion into 56 aspirational homes.

We also commenced work on: The High Street Group was founded to provide wealth management, developer finance and claims advice, offering expertise and opportunities across multiple sectors.

• Peacock Mews, Raskelf • Peacock House, Raskelf • St.George’s Road, Harrogate • Frenchgate House, Richmond • Bardywell Heights, Whitehaven

2013 2006

2015 2014

All Saints Living was created.

We also started our first project: Stamford Lea, Rennington.

Work began on projects such as Burn Brae House in Hexham

and Ashcroft Mews in Seaham.

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Hadrian’s Tower, Newcastle upon Tyne All Saints Living acquired a site to construct and market what will be Newcastle’s tallest building. 165 apartments over 26 floors in the heart of the city The Walled Gardens, Gosforth All Saints Living expanded with work on Aidan Gardens in Belmont, County Durham. A development of 26 new build apartments and houses.

2017 2016

Development of 14 new executive properties Morar House, Helensburgh Work started on development 12 properties Silbury Boulevard, Milton Keynes

Launch of Hotel 52 Brand

8-storey block of 139 apartments - sold to Grainger PLC Westminster Works, Birmingham Development of 282 units

Cheshire Junction, Warrington Development of 362 apartments over 8 floors Middlewood Plaza, Salford Development of 125 apartments over 9 storeys

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PRESS & SO C IAL MEDIA

@hotel_52 Hotel 52 RETWEETED

Keystone Property @keystone_pd Dec 6 Former care home converted into £1.4m hotel and restaurant @Hotel_52 @AllSaintsLiving #investment #propertynews http:// www.thenorthernecho.co.uk/ news/15691179…

Paul Dobbie 31.7.2017

Hot and spicy seaside launch

Hotel 52 @Hotel_52 Dec 6

The launch of a new seaside restaurant turned out to be a rather hot and spicy occasion.

Stay in one of our double rooms in Stanley with breakfast & dinner for only £80! More information at: goo. gl/8Rj7S4 #nefollowers #beamish #breaksaway #staycation #holiday #weekendaway Hotel 52 RETWEETED

DBN @DerwentsideBiz Dec 3 DBN Advent Day 3 - £5 off your main meal this coming Tuesday at Pazzo Italian Restaurant @Hotel_52 Stanley where they are launching their steak nights. You can book a table by emailing dpatrick@hotel52.co.uk

Vibrant artwork selected for new Whitley Bay hotel

Hotel 52 RETWEETED

Pazzo @Pazzo_Italian Dec 1 The doors are now open for our restaurant & bar! Come along and enjoy some fantastic Italian cuisine! #nefollowers #stanley #countydurham #northeasthour

Whitley Bay hotel’s new restaurant is set to bring a taste of Latin America to the seaside New restaurant in South Parade, Whitley Bay, is keen to recruit catering staff with knowledge of South American cuisine.

By Chris Knight 1.12.2016

BUSINESS

Whitley Bay hotel to receive £1.25m makeover and be renamed Hotel 52

hotelfiftytwo Cheryl Bunting Whyler reviewed Hotel 52 – 5 star 12 August We got to the hotel early and didn’t expect to check in straight away but our room was ready so that was a bonus. We got to our room and it was beautiful and spacious and right above the nightclub (room16)...

Holly Phimister reviewed Hotel 52 – 5 star 18 September One of the nicest hotels I have ever stayed in! We booked an extra night it was that nice!

Clean, huge rooms, comfortable bed and very welcoming!...

Lee Smith reviewed Hotel 52 – 5 star 11 September

Newquay Lodge will be transformed into a contemporary hotel, with a South American-themed restaurant.

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Quality hotel with fantastic staff. We have stayed here as part of our Great North Run weekend for the past 7 years and the service from all the staff is outstanding, the food is top notch and the reception staff are brilliant and very accommodating...

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ALSO AVAILA BLE NOW

Stanley

f r o m ÂŁ 1 1 0 , 0 0 0 w i t h 8% y i e l d f o r 5 y e a r s there is an option for the developer to buyback the units at 110% of thE purchase price during years 5-10 of the development number of hotel room units: 23 | ROI for years 1-5: 8% ROI in years 6-10: 9% | ROI to be paid quarterly in arrears

Whitley Bay 2nd Floor Cuthbert House, All Saints Business Centre, Newcastle upon Tyne, Tyne & Wear, NE1 2ET info@thehighstreetgroup.com 0191 211 4120 www.thehighstreetgroup.com

52 South Parade, Whitley Bay, NE26 2RQ www.hotel52.co.uk hotelfiftytwo @hotel_52