HBB Seller's Guide by Sarah Greenfield

THEHBBGROUP

SELLER'S GUIDE

Creating remarkable real estate experiences, supporting remarkable people, and achieving remarkable results

MISSION STATEMENT

The HBB Group, Realtors

The HBB Group strives to deliver best in class and exemplary service to our clients when it comes to all things real estate. We feel that expecting anything else from your real estate professional is unacceptable.

Our team works constantly to improve our process using world-class technology, strategies, and services to deliver the results our clients expect and deserve.

Our highest ambition is to provide the best service in the industry. Service to add value and exceed the client’s expectations. Service worth telling others about!

MEET YOUR TEAM

TEAM LEADS

AGENTS

OPERATIONS

Jeff Bonk Realtor/Owner @jeff bonk

Danielle "Red" Bonk Realtor/Owner @redbonk

Emma Chelstowski Director of Operations @therealtoremma

Alex Staunton Realtor @stauntona

Connie Bihuniak Realtor @conns5

Carmela Meschino Realtor @meschinocarmela

Meghan Perih Realtor Luxe Rental Specialist @meghan perih

Justin Braverman Realtor @justin braverman

Kelly Naughton Realtor Florida Specialist @namaste agent

Michael Ash Realtor @mikeashrealestate

Medily Nadonza Listing Coordinator

Charisma Hermosa Transaction Coordinator

Lori Kadezabek Marketing Director

Michael Bartol Realtor Listing Specialist @nohurealtor

Ayra Martin Director of Transaction Management

Brian "Roley" Riolo Realtor @brianriolorealtor

Betsy Kuhnau Realtor @thebetsyrealtor

Whitney Thomas Realtor @whittthomas

Sarah Hoffman Realtor @sarahhoffman realtor

Todd Filipps Realtor @toddfilipps realtor

Serhat "Seth" Okdemir Realtor @sethokdemir

FROM LISTED TO SOLD

HOW WE GET YOU THERE

TIPS & TRICKS TO GET YOUR HOME SOLD

STORE IT

Potential buyers who view your home are going to check out the storage spaces. Disorganized, overstuffed closets give the impression that your home lacks storage space.

DE-PERSONALIZE

Store personal photos and memorabilia to help potential buyers visualize that your house is their house. Think "hotel room"!

LIGHT IT UP

Use both natural and artificial light to brighten up your home. Turn the lights on and open curtains and blinds.

SPREAD THE NEWS

We will do everything we can to best market your home. However, don't be shy! Share your listing link to friends and family as well as your social media platforms.

CONCEAL CRITTERS

Not everyone is a dog or cat lover. Clean up any trace of your fur-baby and arrange to have your pets away from your home for showings and especially open houses.

CONSIDER YOUR NEIGHBORS

Send your neighbors a link to your home's listing. Give your neighbors a chance to invite their househunting family and friends who have always wanted to live in your area!

ACCESSIBLE & SHOW-READY UPDATE THE KITCHEN

Make it easy for agents to get their clients into your home - potential buyers could be turned off by appointments that have restrictive times. Always keep your home ready for showings.

FIX AND CLEAN

Make necessary minor repairs and keep your home clean! (Made beds, Cleaned dishes, etc)

This is the most valuable room in your house. A simple update goes a long way.

STAGING YOUR HOME

“A staged home will sell for 17% more on average than a non-staged home, and 95% of staged homes sell in 11 days or less.

That is statistically 87% faster than non-staged homes.”

- FORBES

MARKETING PLAN AT A GLANCE

HBB MARKETING PLAN

A Proven Repeatable Marketing Plan

Carefully curated Past Client Database of over 1000 Hudson County Buyers, Sellers, and Renters

Over 75% of our database contacts us before their next move

Developed a strategically designed team, keeping everyone in their strengths and executing at the highest level for and client (Including a marketing department, transaction department, a client concierge, sales department and a listing department)

Achieved Premium Listing Placement, on several platforms, through little known hacks and paid accounts leading us to the top 5% of views and top 5% of showings

Established a strategic Roll Out of Listings (Incorporated a "coming soon" fragmented marketing plan to generate buzz and greater traffic)

Successfully hitting the correct days and times, for marketing, proven to be the most effective Incorporating Photos, Drone footage, Video and 3D Tour (Not only because they are essential for proper marketing but because they trick the algorithms!)

CUSTOM MARKETING PLAN FOR YOU

Analyze where The Buyer will come from and map out an exact, custom plan on how to reach them.

Postcard campaign, to the highest density of buyers, who are identified in your market analysis. Use an AI enhanced program to compare your database against the likely Buyer's metrics, to produce a calling list and a remarketing list

Access to off-market referral network, assuring the perfect Buyer does not buy a different house, right before yours hits the market.

Build a list of the top 50 agents in the market who have represented the most buyers for similar properties and launch a campaign to promote the property to them, prior to public launching.

DIGITAL & SOCIAL MEDIA MARKETING PLAN

Our highly unique approach gets your home in front of the right people. This is why you need a social media expert.

OUR STRATEGIC APPROACH

Within 10 miles of your home there are 810,000 people:

+ Likely to move soon.

+ First time home buyers.

+ Recently browsed homes for sale

THE OTHER GUYS

Post listings to Facebook to their 200 friends.

DIGITAL & SOCIAL MEDIA

MARKETING PLAN

We create a NEW ad for each state of your home's selling cycle.

DIGITAL & SOCIAL MEDIA MARKETING PLAN

Sample dynamic ads that we will run:

DIGITAL & SOCIAL MEDIA MARKETING PLAN

Not only will we get your home in front of thousands of local relevant buyers online, we may already have your buyer in our active buyer database!

20,000+

Total Active Buyers in my Database

EX: Home Criteria

Price Range: $500k-$1MM

Bed: 4

Bath: 3

Square Feet: 1,500 - 2,500 Location: Your Home

253

Active Buyers we think would be interested in your home!

ADDITIONAL MARKETING

As a client of the HBB Group, you can also expect a variety of additional marketing tactics including:

Just Listed and Under Contract postcard mailers.

Organic social media posting and property highlight(s).

Virtual tour video.

Just Listed & Open House email blast to our entire database.

4 MAJOR INCENTIVES TO SELL YOUR HOME

1. Your House Will Likely Sell Quickly

According to the Realtors Confidence Index released by the National Association of Realtors (NAR), homes continue to sell quickly – on average, they're selling in just 16 days.

2. Buyers Are Willing To Compete for Your House

“Buyers today know bidding wars are a likely outcome and they're coming prepared with their best offer in hand Receiving several offers on your house means you can select the one that makes the most sense for your situation and financial well-being.”

3. When Supply Is Low, Your House Is in the Spotlight

If you’re looking to take advantage of buyer demand and get the most attention for your house, selling now before more listings come to the market might be your best option.

4. If You’re Thinking of Moving Up, Now May Be the Time

Today, homeowners are gaining a significant amount of wealth through growing equity. You can leverage that equity, plus current low mortgage rates, to power your move now.

WHAT WILL YOUR HOME BE WORTH IN THE NEXT FIVE YEARS?

The graph above is a great example of how home price appreciation converts into equity when you own a home.

If you purchased a $350,000 home in January of this year, based on projected home price appreciation, you could potentially gain $93,629 in equity over the next five years – just by being a homeowner.

If you’re looking to move, you can use the equity from your current home to make a larger down payment on your next one, so you’ll need to finance less of the purchase price of that house.

When you sell, the equity you build up over time can be used to help you meet your goals.

PRICING YOUR HOME

The HBB Group will provide a Comparative Market Analysis (CMA).

The CMA is necessary to determine an appropriate suggested asking price. This helps your property sell for the highest price in the least amount of time.

The HBB Group will work with you to thoroughly explain current market conditions. With our knowledge, expertise, and sharp negotiating skills, we will know exactly how to price and when to sell your property.

APPROX. SELLING COSTS

home ,500) state 2.5%tothelisting essellingfor mers/realtytamount includes gotiating singdocuments epaircosts age) ctural, suesare ouseisneweror e,whichincludes homeready)

QUESTIONS FOR YOUR REALTOR

About the likely buyer....

What are the key selling features buyers want in this market?

How many buyers do you have in your database, that may consider my property?

How many active buyers are ready to make offers on a property like this in your database?

How many buyers in your database are responding to marketing and actively browsing properties like mine?

Where is my buyer likely to come from?

About the local market...

What is the market in this town like?

What is the Current inventory?

What is the listed to under contract ratio?

Average days on market?

Annual appreciation rate?

What is the asking to sales price ratio?

About what the buyer will want to know...

What are the school systems like in this town?

What will my commute look like from this home?

What will it cost to maintain a property like this?

Do you have recommended vendors?

What can you tell me about the local community, events, city government, etc?

What restaurants, shops, and other retail attractions are there that would excite a buyer?

What other benefits are there of living in this town/neighborhood?

WHY YOU SHOULD LIST WITH A REALTOR

1. Expertise and Experience

A knowledgeable real estate agent will know what's required in your market, helping you avoid delays and costly mistakes

2. Maximize your home's worth

Real estate professionals are experienced when it comes to looking at recent comparable homes that have sold in your area and understanding what price is right for your neighborhood We use that data to price your house appropriately, maximizing your return

3. Give you expanded search power

You want access to the full range of opportunities. Using a cooperative system called the multiple listing service, your agent can help you evaluate all active listings that meet your criteria, alert you to listings soon to come on the market, and provide data on recent sales

4. Stand in your corner during negotiations

Agents are taught how to negotiate every aspect of the real estate transaction and how to mediate potential snags that may pop up.

5. We handle the entire transaction process

Just in terms of documentation, more disclosures and regulations are now mandatory. That means the stack of legal documents you need to handle as

WHY THE HBB GROUP?

We over communicate.

We want our clients to be in the loop on everything Do you want us to check-in everyday, a weekly email, or a text every three days?

We're informed.

From the daily real estate news and updates, to the effect of the federal reserves actions on mortgage rates, we're always connected and up to date on pertinent information surrounding the local real estate market

We know the local markets.

We analyze and study each and every market we work in, allowing us to carefully select an audience that would be interested in your home!

We're connected.

We know who the reliable and professional professionals are (local lenders, attorneys, realtors), and we know where the red flags are We will steer you towards success and away from potential land mines.

We don't stop working once paperwork is signed.

We have grown our business by overdelivering for our clients, and want you to refer us to family and friends. You're more than a deal and should be treated as such!

We treat you like family.

We pride ourselves on taking care of our clients the way we would would our family If we think it's the wrong time for you to sell, don't be surprised if you hear that from us If for any reason we think an offer is not strong and you should wait for a better one, you will hear that as well No singular transaction is more important than the well-being of our clients and our relationship with them.

ACHIEVEMENTS

THE HBB GROUP, ESTABLISHED IN 2011

Over 1500 Families Proudly Served

Sarah Hoffman always knew she wanted a career that allowed her to help people. Originally from Long Island, NY, she spent about a decade living down south in Tampa, FL After graduating from Florida State University (go Noles!), she began her career in Finance where she worked with ultra highnet-worth investors within the Asset Management business Sarah has always been a city girl and thrives in the hustle and bustle In 2016 she took a leap of faith and moved to New York City where she only knew a handful of people After a few years of living in the city, Sarah finally made her way across the Hudson River and proudly calls herself a Hoboken resident Always gravitating towards interior design and architecture, she took yet another leap of faith and made a career change into Real Estate. Sarah is confident and poised; she loves interacting with others and takes great pride in providing top-tier customer service. With her organizational and analytical mindset, combined with her love of working with people and helping them make large financial decisions, her client’s are able to comfortably grow and achieve their goals.

In her spare time, Sarah enjoys spending time with her fiance, working out (always looking for new Peloton friends), checking out the local food scenes, and enjoying being outside on a beautiful day with friends and family

PREFERRED VENDORS

ATTORNEYS

PaulCacciuttolo,Esq

CacciuttoloLawLLC

1812FrontStreet

ScotchPlains,NJ07076

T:(908)663-2180

F:(908)663-2181

E:pc@cacciuttololaw.com

NicholasCherami,Esq.

CheramiLawPractice

236ANewarkAve

JerseyCity,NJ,07032

Office:201-413-9000

ncherami@cheramilaw.com

JayMcLee,Esq.

134BrunswickStreet

JerseyCity,NJ07032

Cell:551-574-1610

e-fax:973-954-5523

jay@mcleelaw.com

ChiragPatel,Esq

ThePatelLawPractice

7800RiverRoad,Suite3

NorthBergen,NJ,07047

Office:201-880-7776

cnp@thepatellawpractice.com

ELECTRICIANS

EvanHouse

KellerElectric 9737752590

MichaelVolpe

AllCityElectrical 9084979977

LENDERS

BaretKechian

MortgageMasterInc

NMLSID:9411

Office:201-796-6441

Cell:201-755-6261

baret@loandepotcom

CharlesLomolinoIII

SeniorMortgageAdvisor

NMLS#1555502

115WestCenturyRoadSuite115

Paramus,NJ07652

DirectLine:201-674-3783

Fax:201-632-4856

Cell/Text:201-674-3783

RyanPaltridge

CapitalFirstMortgage,LLC NMLS#-1916819

LoanOriginator

201.982.2103

ryan@capitalfirstmtgcom wwwcapitalfirstmtgcom

PLUMBERS

George QualityPlumbing

2018325278

Steve S&BPlumbing

2017921184

HOMEINSPECTORS

DanielLin

FrankLinHomeInspections,LLC

Office:973-722-0892

franklininspection@gmailcom

JimLeedham

IndagoInspections,LLC

LicenseID:24GI00095600

24MountainAve

Hawthorne,NJ,07506

Office:973-885-6236

Fax:973-238-1170

jim@indagoinspections.com

TerryDarling

HomeSafeInspections,LLC

LicenseID:NJHI#24GI00178900

Office:908-325-2600

Cell:908-499-0109

tdarling@homesafeinspectorscom

HVAC Howard Kook&Son

HowardKook

2016530219

RalphMichael KLBUltimate

2012861990

PREFERRED VENDORS

GENERAL CONTRACTORS

AndyThompson ThompsonFineHomes

973.879.2598

GabeMckeever 2019218473

gabriel@mckeevercarpentryinc.com

JosePena DistinctiveCustomRenovations

2016633748

LarrySteimel LADesign&Construction

9738657146

RichieCheung HonorConstruction

9175596202

TomLachenauer LachenauerConstruction

2016506517

MOVER

PeterBuntzen

OzMoving

9172243673

peter@ozmovingcom

APPLIANCES

DesignerAppliances

973.559.0888

Reno'sAppliance

9732471860

INTERIOR DESIGNERS

KateSiegel KSHInteriorDesign 9737274849

NicolinaErato InteriorsbyNicolina YvetteMeehan YMIInteriorDesign 862.596.0163

YvetteMeehan YMIInteriorDesign 8625960163

ARCHITECT

JensenC.Vasil

(201)850-1055

http://wwwjcvarchcom/ 12thSt.inHoboken

JohnNastasiArchitects (201)653-2577

NastasiArchitects

321NewarkSt,Hoboken

MarchettoHigginsStievePC (201)795-1505

MarchettoHigginsStieve Architects

1225WillowAve,Hoboken

PROFESSIONAL ORGANIZER

Lauryn

LGOProfessionalOrganizing 201.575.6058

lauryngalda@gmailcom

FLOORING PROFESSIONALS

ChrisLinton C&MFloors

201.656.4775

JohnNichol HighlanderHardwood 973.349.8181

PAINTERS

JohnBeers Brushworks

201.725.1655

MichaelScarpati

CuttingEdge

201.222.0080

Yuriy

HobokenPainter

201.777.0067

yuriy@hobokenpaintercom

WINDOW TREATMENTS

NelsonOropesaJr. K&MBlinds

7327421336

PeterChoi BudgetBlinds

201.637.6490