3 minute read
Hultafors Group completes the acquisition of Fristads, Kansas and Leijona
DULUx WeatheRShieLD - coLoURS that LaSt
We all know how unpredictable Irish weather can be, that’s why Dulux Weathershield has been designed in Ireland specially with Irish homes in mind. Dulux Weathershield has been the most trusted choice for exterior paints for many years. Not only does Weathershield have great product qualities - superior dirt and mould resistance, colour retention and fast shower resistance, it also has a beautiful selection of exterior colours chosen specifically by expert colour consultants with the Irish landscape in mind. For 2021, Dulux will continue to showcase beautiful Irish homes across the country in their new Weathershield colour card. This year Dulux have made some big and exciting changes to their colour card. with lots of beautiful new photography, a new bigger A4 size and the biggest change of all is how they’re displaying their colour chips in the form of colour trios. All have been carefully curated by their expert colour consultant Cora Collins, which means your customers will find choosing their perfect colour scheme easier than ever before. Keep an eye out for the launch of the 2021 Weathershield colour card from early March 2021.
Hultafors Group has recently announced that the acquisition of Fristads, Kansas and Leijona is complete. The transaction has been approved by the competition authorities and all other conditions to completion have been fulfilled. Fristads, Kansas and Leijona are well-known brands in professional workwear for a variety of end-users and have considerable footholds in their respective key markets. As of March 1st, 2021, the brands are part of Hultafors Group’s market leading portfolio in the Personal Protection Equipment segment. “We are very pleased to welcome Fristads, Kansas and Leijona to Hultafors Group. The combined companies now represent the strongest Personal Protection Equipment offering in Europe and North America. Together, we have access to leading workwear industry expertise and will continue to drive the development of our industry with a focus on customer value, product innovation and sustainability”, says David Macken, Managing Director, Hultafors Group Ireland. Fristads, Kansas and Leijona will operate as a separate standalone unit with their own sales force under the leadership of Anders Hülse, currently CEO of Fristads, within the Business Unit Workwear at Hultafors Group. The intention is to further develop the brands with innovation and sustainability as guiding stars. “Fristads, Kansas and Leijona are on a positive journey where we have made significant investments in product assortment, marketing, IT, enterprise resource planning (ERP) and logistics/ warehouse management, says Anders Hülse, CEO of Fristads. The acquisition of Fristads, Kansas and Leijona is part of Hultafors Group’s strategy to grow and develop leading brands in the Personal Protection Equipment segment in Europe and North America. Following a number of successful acquisitions, the brand portfolio today consists of several well-known brands such as Snickers Workwear, EMMA Safety Footwear and Hellberg Safety that make the workday safer, easier, and more productive for professional users.
hULtafoRS gRoUp coMpLeteS the acqUiSition of fRiStaDS, KanSaS anD Leijona . .
MEDITE®
makes it real
From windows and doors to tables and chairs. To kitchen cupboards, skirting and bespoke-crafted stairs. For dolls houses and toys, putting smiles on little ones’ faces. And planters and baskets in our beloved green spaces. The clocks, the picture frames that adorn living room walls. The desks for home working and learning in schools. Engineered wood panels for imaginative builds, whether practical or playful, MEDITE® makes it real.
