LISTEN
The Home Stretch Podcast finishes a third series LEARN Brand new expert training available now RELIVE Our 2024 conference was the best yet REFER Recommend a member and earn £250 JOIN Local meetings are coming to a venue near you
Since its inception over three decades ago, The Guild of Property Professionals has continuously displayed its ability to evolve and challenge itself to think bigger on behalf of our customers. Driven by the principals of helping our Members make money, save money and remain compliant, finding a new home within The Property Franchise Group (TPFG), will ensure we continue to develop our service offering to the network.
We are excited by the opportunities created by our two businesses coming together; placing Guild Members under the umbrella of an established and growing organisation. As part of TPFG, we can leverage the economies of scale to our Members’ advantage. This strategic alignment will allow us to capitalise on existing supplier partnerships and introduce significant additional benefits to our Members.
This interactive digital bulletin provides you with a full suite of products and services on offer through your Guild Membership, and how they can be used to support your business. We have a proven track record of delivering innovation and marketing services, and being part of a larger group only strengthens our ability to provide you with unparalleled support and resources. I am confident that these advancements will bring considerable value to your business in the months ahead.
Iain McKenzie CEO, The Guild of Property Professionals
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Use The Guild’s free Referral System and earn an average fee of £970 per referral - an easy way to earn extra revenue for your business!
Automate your lead generation with our Automated Prospecting Service, featuring brand new card designs - free up your time whilst our tech does the hard work.
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Discuss the issues that affect your local market with like-minded agents without having to leave your area, with face-to-face support from our excellent team.
Our Learning Platform includes exclusive training courses from world-class speakers, as well as an essential new video series from our very own CEO Iain McKenzie.
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Support is available for all your compliance needs, including weekly videos from Paul, legislation updates on the Members’ Hub, and a legal advice helpline.
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Our 2024 conference was our best yet – to relive the day or see what you missed, click here for the video.”
Thank you to everyone who joined us for The Guild Conference: Sharing Success on March 22 nd this year. It was an day of informative speakers, networking opportunities, and fantastic company.
We also want to pass on a huge congratulations to all our award winners. Each year it’s getting increasingly more difficult to select winners, as the level of performance from the entirety of the network continues to rise year on year.
We’d like to give a huge thank you to our sponsors for helping us turn our conference into such a fantastic day.
“A BRILLIANT DAY – WE ABSOLUTELY LOVED IT” ALEX LIMB, MATTHEW LIMB
DON’T TAKE OUR WORD FOR IT...
“I LOVED EVERY MINUTE AND CAN’T WAIT TO COME BACK NEXT YEAR” EMILY STOKES, JAMES DU PAVEY
“TRULY
EXCEPTIONAL”
KARLIE BAKER-KIDWELL, WEBBERS
We’d like to give a huge thank you to our sponsors and exhibitors for helping us turn our 2024 conference into such a successful event.
June seems to have come around very quickly, and it has been a busy few months in the world of compliance, with quite a lot of activity and I suspect more to be expected once a new Government is formed after the Election in July. A few highlights from me:
Cornflakes and Compliance continues to be well received and I thoroughly enjoy doing them. I have now changed the format so we focus on one topic each week, and in addition supplied a ‘briefing document’ for each one. The aim here is provide you with a way to demonstrate continuous development and with written evidence to support this. Do make sure you print off the documents and use them as your training records.
Over the last few weeks I have covered:
• Buyers funds and AML
• AML ongoing monitoring
• AML High Risk Countries – what you need to know
• Referring to a third party provider
• Information on ‘Right to Cancel’
• The Estate Agents Act and the offer process
These are a great way to refresh your memory on existing legislation. If you have missed any then these are all in the Members’ Hub.
Whilst I’m on the topic of training and development, remember I offer AML courses, all delivered via Teams for
your own teams – if you want to see about getting booked in then drop me a message, all I need to know is the session you are interested in and the total number of people who would be joining.
STOP PRESS – I now have an ‘AML funding control test’ available via teams where we review your last few sales and the evidence you have to confirm ‘source’ of funds to help negotiators understand what they need to be asking for. If you want to get a session booked in, send me a message.
I guess the most impacting changes have got to be the disclosure of material information Parts A B and C, and I know this is very much work in progressespecially as CRMs and Portals are working on updating fields which will help you provide the information. I think everyone should be able to provide the information under A and B, with C probably being a little more challenging. Take a look at the ‘checklist’ in the Members’ Hub which may be helpful for you to refer to so that you can see where you have any gaps.
That’s if from me for the time being, keep watching Cornflakes and let me have any topics or questions.
Keep well, keep safe and keep compliant.
Got a burning compliance query for Paul? Click here to send him an email.
Our senior team has already embarked on a process to negotiate better supplier deals for our Guild Members, leveraging our new relationship with The Property Franchise Group.
Did
you know we’ve teamed up with a selection of the best industry experts out there to bring you exclusive training content? Find it all here.
The Guild’s Learning Platform is the perfect place to brush up on key agency knowledge from our Associate Schemes for Sales and Lettings, to Bitesize Training, Cornflakes and Compliance and our Social Media Toolkit.
Associate Schemes
Brand new and up-to-date, now is the time to re-take the Associate Scheme for both sales and lettings.
Social Media Training
This is the social media toolkit’s new home - it’s so much easier to digest all of the fantastic content now!
Guild Bitesize Training
Packed with useful content, our sessions are invaluable to Members.
Cornflakes & Compliance
Paul’s weekly vlogs will also now live in our new platform, ensuring easy access.
Guild Members can earn an average fee of £970 per referral, putting more money in your pocket with minimal effort –get started here!
This year, we announced new partnerships with The Land & New Homes Network and Conran Mortgages to increase your referral opportunities.
Our connection with the Land & New Homes network is an exciting referral arrangement that aims to seamlessly connect house builders and developers with Guild Members, creating a mutually beneficial relationship between the networks.
Conran Mortgages is a free Independent Mortgage Broker, with the objective of making the process of mortgaging easier and hassle-free for their customers. This strategic collaboration will connect customers who are using Conran Mortgages for their financial advice and whom have a property to sell with Guild Members.
PODCAST CELEBRATES REACHING THIRD SERIES
Back in June 2022, we launched The Home Stretch Podcast, featuring conversations with industry experts talking about the topics that matter in the UK property industry. Over the past 95 episodes and three series, Iain McKenzie and Holly Hibbett have been privileged to speak to some of the most influential names in property – stand-out guests from the latest series included some of our wellknown and respected Guild Members, including Wendy Peterman, Dougie McCallum, Malcolm Prescott, Karlie Baker-Kidwell and Ian Crampton as well as industry experts such as Stephen Brown, Guy Welfare and Tim Bannister.
We have racked up thousands of listens across Spotify, Google, Amazon Music and Apple Podcasts so far - if you enjoyed any of our episodes why not leave us a review on your preferred platform?
Thanks for tuning in!
Our podcast positions us at the forefront of industry conversations – now is the perfect time to get caught up!
There’s a Bitesize Session to suit your needs, from generating more leads to securing listings – find them all here.
Join our weekly bitesize sessions for a host of tips, tricks, tools and tactics to help you maximise your Guild Membership. They are every Wednesday at 10.00am and are just 15 minutes. We’ve also made them available on-demand, so you can playback past sessions if you’re unable to join the session live. Recent sessions have included:
• The Guild Referral System with Kim Rush
• Award-Winning Social Media with Holly Hibbett
• New eZines with Joe Rattue
• Reviews: Benefits and Uses with Raichka Nissen
• Guild Tools for Off-Market Leads with Andrew Gilchrist
Missed any recent sessions? Head to the Members’ Hub where you’ll find them all available to play back. If there’s a topic you’d like to see covered in a future session, let your Account Manager know or share your idea in our Facebook Group.
WEDNESDAYS AT 10.00AM
Our team could be coming to a venue near you – check out our upcoming events here.
The Guild team have been on the road this year, hosting our brand new Local Meetings up and down the country. These events allow like-minded Members to share ideas and discuss challenges, whilst learning how to boost their business with the latest Guild tools available to them.
If you’ve not joined us already, take a look at the Members’ Hub page to find your nearest meeting.
Reaching new heights
We love to do things differently at The Guild, and April’s North Wales Local Meeting was no exception –Steven and Rob were joined by Members for a climb up Mount Snowdon. Got an idea for a similar networking activity in your area? We’d love to hear about it!
Account Manager Joe Rattue hosted an excellent session on the new eZines – have you seen it?
Our new and improved Ezine system launched earlier this year, featuring a cleaner web view and a revamped creation process that is all accessible to you from within the Members Hub.
Key Improvements:
• An improved viewing experience of the magazine on a mobile
• The choice between a cleaner web view or the magazine page view on a desktop.
• A more intuitive and visual creation process
• The ability for you to manually choose the property on your front cover or add your own custom image.
• You can now create pages or adverts for one edition, or to run in every edition.
• The option to add a featured listing, to make a property stand out from the crowd.
• The ability to include your Instagram feed in your eZine.
If you are having any issues getting started on the new Ezine system or would like some support in getting started, your Account Manager would be happy to help you.
Our Automated Prospecting Service (APS) is a complete service from prospect discovery to instruction generation, designed to target vendors and landlords who have instructed other agencies. The APS system monitors competitors’ properties in real-time, generating intelligent and targeted materials related to the vendor’s individual situation and frustrations at crucial points in the sales journey.
The service has now been updated with a range of brand new on-trend designs across key messages, ensuring you’ll find something to suit your brand for every potential new instruction.
Our fabulous Design Team work all year round to provide you with stunning canvassing cards, direct mail cards with or without envelopes and window cards.
WHAT ELSE DO WE OFFER?
If you’re looking for longevity with your print we also provide greetings cards, recipe cards and colouring cards – all of our seasonal campaigns supply at least one of these powerful marketing tools if not more, so that provide customers with print that’s in-line with your business, but also offers incentive for customers to hang onto them. Our digital assets are free for you to download and use.
LOW, SLOW, AND DELICIOUSLY EFFICIENT PULLED PORK
The perfect campaign for your marketing goals is ready and waiting on the Digital Hub – get started now.
Scan here to head over to the Seasonal Marketing page to start planning your next campaign!
WHAT HAVE WE COVERED SO FAR?
Choose The Guild, Winter, Spring, Wimbledon, The Ashes, The Chelsea Flower Show, Earth Day, Valentines Day, Eid, Easter and much, much more.
WHAT HAVE YOU GOT TO LOOK FORWARD TO?
Back to School, Autumn, Halloween, Christmas, New Years – do you have a calendar event you celebrate? Let us know!
You’ll find the answers to all your social media questions on Sophie’s Members’ Hub page – become a digital guru in no time!”
Did you know that retention is 66% higher in presenter-led videos than videos without a presenter?
Video is a key, if not one of the most important elements in a social media strategy, and getting in front of the camera can prove more valuable than you may think, no matter how daunting it may feel. People connect with people, and so it comes as no surprise that users are significantly more likely to watch a presenter-led video.
New to presenting on camera? Here are some content ideas to get you started:
• Property tours
• Market updates: scripts are available in the Members’ Hub
• Top tips and advice-style content: use our Guild blogs and guides as a source of inspiration for this
• Area guides
• Local community content
• Testimonials and interviews
• ‘A day in the life’ style vlogs
Almost all content can be presented in video format, so always think video-first!
Our impressive stats make great instruction winners – download the latest report here
Every month, we share the latest stats from The Guild PR team, headed up by Wesley Barnard.
Knowing how often, and where The Guild are featured can help you on appointments, you will know the number of features and showcase how important The Guild is within the property market.
HERE ARE SOME KEY TERMS TO LOOK OUT FOR AND UNDERSTAND:
EAV: EAV stands for the equivalent advertising value.
Circulation: This is the combined readerships of all the print publications The Guild has featured in.
MUU: MUU stands for monthly unique users and focuses on the digital mentions.
Total number of eyes on The Guild brand is calculated by combining the print circulation and digital monthly unique users.
The Agents Giving Grant Fund, kindly supported by The Guild of Property Professionals – helping the industry enhance their fundraising efforts.
If you are planning any fundraising this year let us know and we can help you raise even more money for your chosen charity.
We encourage, support, and promote all your fundraising activities & organise some really fantastic, fun events throughout the year.
The Guild plans are designed for independent estate and letting agents to make money, save money (and time) and remain compliant. Pitched at three levels, the plans ensure you choose the right level of support, tools and services for your business to help you realise your potential revenue and market share.
Exclusive Guild
Membership, plus Marketing tools; magazines, print and social media
Training and compliance support
Lead generation tools
Automated Referral System
Everything in Standard, plus Local SEO Email marketing solution Mystery shopping
Everything in Enhanced, plus
Fully managed communication plan
Exclusive Membership of The Guild of Property Professionals
Compliance tools (protection plan and Primary Authority Partnership)
Compliance training and annual audit (declaration form)
Standard Guild Professional Indemnity (PI) Insurance Scheme
Associate Training Scheme (with future CPD points)
Automated referral system
Competitor Analysis Tool (property market intelligence system)
Social media and digital marketing training
Bespoke branded magazine (in print and digital)
Digital interactive magazine (with email distribution)
Quarterly regional market reports (with email distribution)
The Guild print solution (with design library (Digital Hub), plus access to Fee Street and Auto Direct Mail)
Video tools (property presentation and professional branding)
Website live chat service (with two sign-up options available)
Lead generation tools (lead responder, instant valuation tool, book a valuation, lead management dashboard)
Access to The Guild’s chain repair service
Access to The Guild Partner Scheme**
Automated Prospecting Service (access to the system to enable targeted marketing to on-market sales and lettings homeowners)***
Local SEO
Email marketing solution (newsletters, emails and automation, with content library)
Quarterly mystery shop (conducted on an applicant enquiry)
Managed marketing communication plan (for social channels and email)
The Guild’s Standard plan is the primary package we offer; each package builds on this initial offering which is shaped around using The Guild to differentiate your agency from the competition.
Exclusive Membership of The Guild of Property Professionals
Exclusive Guild Membership gives your business a differentiator, a unique selling point that ensures you stand out.
Compliance tools
(protection plan and Primary Authority Partnership)
Be part of our Primary Authority Partnership, Ask Paul (our Group Compliance Officer) anything and access our toolbox of documents, updates and guides.
Compliance training and annual audit (declaration form)
Get compliance peace of mind with an annual check-in on key business requirements such as ICO registration, Redress Scheme membership and AML requirements.
Professional Indemnity (PI) Insurance
All Members are eligible to join The Guild’s Group Policy pending satisfactory ‘statement of fact’ responses and acceptance by our insurers.
Associate Training Scheme (with future CPD points)
Access our Knowledge Hub and complete our Associate Scheme for Sales and Lettings. On successful completion, Members receive an optional ID Card and a certificate.
Automated referral system
Any out-of-area leads in your CRM are automatically identified and passed to fellow Guild Members, subject to your approval – earn money for passing leads without lifting a finger.
Competitor Analysis Tool
(property market intelligence system)
Understand your competitors (fall-throughs, price reductions, etc.) and benchmark your own business with our Competitor Analysis tool.
Social media and digital marketing training
Detailed training resources on how to make the most of your social media channels as well as access to our toolkit for tips, tricks and tactics.
Bespoke branded magazine (in print and digital)
We prepare a magazine branded to your business with 8 property pages surrounded by lifestyle editorial content. You have 50 printed copies, as well as a digital version.
Digital interactive magazine (with email distribution)
Our automated, fortnightly digital magazine created using your property listings is then distributed via email to your database with zero effort from your team.
Quarterly regional market reports
Access 16 regional reports which cover the UK each quarter. Available as digital page-turners, video scripts, social media assets and a white label press release, we offer a complete market update campaign.
We will also distribute these via email to your database for you.
The Guild print solution (with design library)
Branded seasonal and topical print at the click of a button (Digital Hub), plus a marketing service that can target streets with average sale prices (Fee Street), and a tool that can help you market to properties either side of newly listed, sold or let properties (Auto Direct Mail).
Video tools (property presentation and professional branding)
From properties to people, video is a marketing essential. Animate your properties with our automated videoettes and present a polished agency with professionally branded videos.
Website live chat service
With your website being the first port of call for most homeowners and house hunters, website live chat helps convert your web traffic to leads.
Lead generation tools
Build leads with our suite of lead generation tools:
• instantly respond to every portal enquiry with our lead responder, pre-qualifying your leads
• instant valuation tool
• valuation appointment booking tool
Did you know?
55% of applicant enquiries from the portals are received out of office hours!
From speedy sales to fall-throughs, our ibuyer is a quick, efficient and trusted buying solution.
The Guild’s Automted Prospecting tool offers on-market data for sales and lettings for your chosen trigger points, you simply need to purchase the postcode districts within your area***. Updated as frequently as every 4 hours, this service enables you to send targeted print to homeowners on a daily basis, ensuring that your brand is delivered to the doorstop as quickly as possible.
The Guild’s Enhanced plan includes everything in the Standard Plan, as well as everything below.
Our Enhanced Plan increases your local presence and performance via lead generation tools, smart and targeted marketing, email communications and mystery shopping your business.
Email marketing solution
We can support your nurture journey for you with our marketing solution with emails and newsletters, some of which we can automate. You will have access to:
a content library of campaigns customer journey marketing triggered by key milestones identified in your CRM the ability to broadcast videos (Vimeo, YouTube or MP4s) in your email content RSS feed between your website and your emails the ability to send surveys to your database –perfect for gaining reviews access to an auto-property matcher, so you can match buyers with new properties in your CRM based on their criteria
Make your office more visible online with local SEO; customers looking for agents in your area will find you quickly and simply, helping to drive high-quality traffic and leads to your website.
In a business focused on interactions with people, it is vital to understand how your agency measures up.
With our quarterly mystery shop and accompanying report, you can benchmark your business, build up and evolve your team’s abilities and understand the sales process and customer experience delivered to your customers.
The Guild’s Premium Plan includes everything in the Standard and Enhanced Plan as well as the below.
Our Premium Plan is our most comprehensive, offering a marketing communications plan for your social media and emails.
Managed marketing communication plan for social channels and email
Consistent and engaging marketing is time-consuming, yet essential to your business. We can manage your communications for you, targeting both your database and your social media audience.
On a monthly basis, this content includes the following: three emails one newsletter
30 social media posts across up to three platforms
You will work with the communication managed team, and you get access to professional copywriters helping you with high-quality content.
Meet our excellent team of Account Managers and Business Development Managers, who’ve been working closely with Members this year to get the most out of your membership.
Joe Rattue Senior Account Manager joe.rattue@ guildproperty.co.uk
Raichka Nissen Account Manager raichka.nissen@ guildproperty.co.uk
Tanya Pearson Business Development Manager East Anglia tanya.pearson@ guildproperty.co.uk
Steven McCabe Account Manager steven.mccabe@ guildproperty.co.uk
Andrew Gilchrist Account Manager andrew.gilchrist@ guildproperty.co.uk
Shirein Famili Business Development Manager Southeast shirein.famili@guildproperty.co.uk
Rob Walker Business Development Manager North and Northern Ireland robert.walker@ guildproperty.co.uk
Your new council are ready to hear your feedback, ideas and questions, passing them on to us in their quarterly meetings. Contact your local Member via email.
Katie Griffin South West Sawdye & Harris katie@sawdyeand harris.co.uk
Steve Wayne Benjamin Stevens Steve@benjamin stevens.co.uk
Art O’Hagan Northern Ireland property.com
Craig Reynolds East Urban & Rural craig@urban andrural.com
Ian Crampton West Midlands Ferndown Estates ian@ferndown estates.com
Lindsay Braddick South West Webbers lindsay.braddick @webbers.co.uk
Peter Lawrence London Lawrence Rand peter@lawrencerand.co.uk
Daniel Henry Northern Ireland Bensons dan@bensons ni.com
Mark O’Shea East Urban & Rural mark@urban andrural.com
Angi Cooney West Midlands C residential angi@ cresidential.co.uk
Chris Sawyer Southern Sawyer & Co chris@sawyer andco.co.uk
Melfyn Williams Wales Williams & Goodwin Mel@tppuk.com
Nigel Cooke North East Cooke & Co nigel@cooke -and.co.uk
Craig Turpie Scotland Turpie & Co craig@turpies. com
John Newhouse Yorkshire Roseberry Group john.newhouse@ roseberrygroup.co.uk
Ian Marlow Southern Seymours ian@seymours-sll.co.uk
Jonathan Morgan Wales Peter Morgan jonathan@ petermorgan.net
Ailsa Mather North East Andrew Coulson ailsa@andrew -coulson.co.uk
James Du Pavey North West James Du Pavey james@james dupavey.co.uk
We wish a very warm welcome to all the new Guild Members who have joined since last year.
Do you know an independent estate agent who would make a brilliant Guild Member? Email support@guildproperty.co.uk to refer them, and, as a thank you, we’ll give you £250 credit when they join!
Details correct at time of print.
