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WHY INSIDE PUBLIC ACCOUNTING?
IPA Audience
Numbers don’t always give you the answers you’re seeking. Often, they only raise more questions.
That’s why INSIDE Public Accounting exists – to help firm leaders solve their toughest management issues. Our goal is to help firms succeed by providing expert analysis and data-driven insights through the IPA Practice Management Report and three detailed reports on firm administration, human resources and information technology, and the Rosenberg Survey. We also deliver thoughtprovoking content via our website, quarterly publication, social media and email.
We’ve built trusted relationships with the accounting firms we serve. The information from INSIDE Public Accounting can help leadership identify the right questions, engage in meaningful conversations and make the changes needed for firms to thrive in an ever evolving business environment.
By engaging with IPA, you can:
Reach the decision-makers at accounting firms across the United States and Canada
Deliver your message alongside highly sought-after content
Connect with IPA clients in multiple ways through multiple channels
Boost brand awareness and sales leads through targeted campaigns
IPA
Top 500 Breakdown
*Some firms do not disclose exact totals for equity partners and staff. Actual numbers are greater than the figures above.
INSIDE Public Accounting is the leader in practice management resources for the public accounting profession. We produce high-quality content for leaders in the profession including a monthly publication, ongoing news updates, annual benchmarking reports and more. IPA has helped firms grow and thrive since 1985.
IPA Insights
IPA Insights are quarterly reports that are focused on topics that are relevant and timely for the accounting profession. Report topics include: multi-year trends and analysis; an overview of the largest firms in the country; and insights from the top performing firms in the country.
April Insight – Multi-Year Trends ............................................$4,000/ea.
IPA Insights Ad Specs
File Requirements
File Formats Accepted: PDF, JPG or TIF
Embed fonts or convert fonts to outlines before submitting your ad.
Provide high-quality files with 300 DPI or higher with a CMYK color space.
Ensure you have usage rights to all ad content, including photos.
Include a link with your ad so digital readers can easily access your website.
Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department.
IPA Annual Benchmarking Reports
More than 625 firms participated in the 2024 IPA Practice Management Survey ranging from the IPA 100 firms to $1 million firms – this includes almost 13,500 partners and more than 250,000 staff.
IPA Practice Management Report Full-Page Ad
An advertisement will be placed in the IPA Practice Management Report.
Internal Operational Report(s)
Full-Page Ad.............................................................$4,500/ea.
Half-Page Ad ............................................................$2,750/ea.
An advertisement will be placed in ONE of the IPA Internal Operational Reports (Firm Administration, Human Resources or Information Technology).
Ad Specs For Benchmarking Reports
WIDTH LISTED FIRST
Sample Full-Page Advertisement in the Practice Management Report
The Annual Rosenberg Survey Report
Nearly 300 firms took part in the 2024 Rosenberg Survey. Each participating firm receives a copy of the report, which contains insights from leading consultants in the field, detailed data for each firm, 100 key benchmarks, and numerous specialized analyses. Additionally, 82% of participants in the 2024 survey also participated in the 2023 survey, enabling valid year-to-year comparisons.
Survey Report
An advertisement will be placed in the Rosenberg Survey Report (both print and PDF).
Ad Specs For Rosenberg Survey Report
PRODUCTS / PRICING
Digital Options
IPA has more than 5,800 digital subscribers. Our digital communication has an average open rate of 40% and a click through rate of 12%. Readers are the MPs, partner group, CFOs, HR Directors, Marketing Directors and other leaders in the firms.
IPA Vendor Promotion ...................................................$3,850/ea.
One custom vendor-specific email is sent to all digital subscribers. This email is custom content created by the advertiser and can include your logo, social channels, text, videos, offers, etc. Your content will be placed within an IPA INSIDER email and sent to all current digital subscribers.
IPA INSIDER ...........................................................$1,000/ea.
600x250 pixel ad within IPA INSIDER. IPA INSIDER is sent out twice a month to our digital database. You must provide a .PNG or .PDF of an advertisement with destination link.
WIDTH LISTED FIRST
Advertising on the IPA 500 Webpage
INSIDE Public Accounting releases the annual rankings of the largest 500 firms in August. The average views on the IPA 500 webpage, which includes the listing of these 500 firms, peaks in August with nearly 50,000 total views and is between 20,000-40,000 the remainder of the year.
Advertising on the IPA 500 November – June .........................................................$1,000
An ad will be placed directly near the top of the webpage and just above the IPA 500 rankings. Placement is on a first come, first served basis.
WIDTH LISTED FIRST
Partner With IPA
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Please feel free to contact us to discuss
WHY INSIDE PUBLIC ACCOUNTING?
What Firm Leaders Are Saying
“IPA provides an in-depth view of the profession. The monthly articles provide timely benchmark information that helps to keep me and my firm up-to-date with trends and how we can benefit from the ongoing change in the profession.”
“IPA is ‘must-read’ material for any current or future leader in the accounting profession. It is chock full of great feature stories and commentary and I always take away a couple of great ideas.”
“INSIDE Public Accounting has been the leading accounting industry source of information through its newsletter for many years by providing timely news on what’s happening in the industry... from mergers to other key developments, trends, sound perspectives, future expectations and advice for sound practice management.”
“IPA is always focused on strategy and trends and that makes the stories very useful to leaders at firms of all types. The benchmark reports are a highlight because they allow leaders and partners to understand what is driving our business. To truly be strategic in our profession leaders must “know their numbers” and so the data-rich coverage IPA does so well is really valuable for seeing the big picture.”
“We have been a regular advertiser in IPA and it always produces inquiries from potential and current clients. It has been a great ROI for us.”