2025 INSIDE Public Accounting Media Kit

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20 25 INSIDE Public Accounting

Media Kit

WHY INSIDE PUBLIC ACCOUNTING?

IPA Audience Numbers don’t always give you the answers you’re seeking. Often, they only raise more questions.

That’s why INSIDE Public Accounting exists – to help firm leaders solve their toughest management issues. Our goal is to help firms succeed by providing expert analysis and data-driven insights through the IPA Practice Management Report and three detailed reports on firm administration, human resources and information technology, and the Rosenberg Survey. We also deliver thoughtprovoking content via our website, quarterly publication, social media and email.

We’ve built trusted relationships with the accounting firms we serve. The information from INSIDE Public Accounting can help leadership identify the right questions, engage in meaningful conversations and make the changes needed for firms to thrive in an ever evolving business environment.

By engaging with IPA, you can: Reach the decision-makers at accounting firms across the United States and Canada Deliver your message alongside highly sought-after content Connect with IPA clients in multiple ways through multiple channels Boost brand awareness and sales leads through targeted campaigns

IPA Top 500 Breakdown NET REVENUE

TOTAL EQUITY PARTNERS

TOTAL STAFF

IPA 100

Big 4 through firms at $53.2M

9,500

140,000

IPA 200

Firms ranging $52.4M - $25.1M

1,400

17,000

IPA 300

Firms ranging $25.1M - $16.3M

900

9,900

IPA 400

Firms ranging $16.2M - $10.3M

625

6,100

IPA 500

Firms ranging $10.3M - $6.1M

500

4,000

*Some firms do not disclose exact totals for equity partners and staff. Actual numbers are greater than the figures above.

IPA Speaks Directly To: Z Managing Partners

Z CEOs

Z CMOs

Z Firm Administrators

Z CFOs

Z Human Resources Directors

info@ipainsider.com

INSIDE PUBLIC ACCOUNTING

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taking you

INSIDE

PUBLIC ACCOUNTING INSIDE Public Accounting is the leader in practice management resources for the public accounting profession. We produce high-quality content for leaders in the profession including a monthly publication, ongoing news updates, annual benchmarking reports and more. IPA has helped firms grow and thrive since 1985.

INSIDE the Metrics 5,800+

Digital Subscribers

625+

Survey Respondents

info@ipainsider.com

2,500+

Daily Website Visitors

1,100+ IPA Readers

INSIDE PUBLIC ACCOUNTING

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PRODUCTS / PRICING

IPA Insights IPA Insights are quarterly reports that are focused on topics that are relevant and timely for the accounting profession. Report topics include: multi-year trends and analysis; an overview of the largest firms in the country; and insights from the top performing firms in the country.

April Insight – Multi-Year Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,000/ea.

June Insight – Topic Specific Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,000/ea.

August Insight – IPA 500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000/ea.

October Insight – Best of the Best . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000/ea.

IPA Insights Ad Specs WIDTH LISTED FIRST

AD SIZE

SIZE IN INCHES

MARGINS

BLEED

Full Page

8.5 x 11

0.5 in

0.125 in

File Requirements File Formats Accepted: PDF, JPG or TIF Embed fonts or convert fonts to outlines before submitting your ad.

Provide high-quality files with 300 DPI or higher with a CMYK color space.

Ensure you have usage rights to all ad content, including photos.

Include a link with your ad so digital readers can easily access your website.

Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department.

IPA 100

FACTS

More than half of firms that engaged in outsourcing last year, 54%, sent a portion of their tax returns to a thirdparty organization. On average, firms outsourced nearly 400 tax returns last year with the firms above $20 million outsourcing more than 600.

and Figures

64

PROFESSIONAL STAFF TURNOVER WAS

14.1%

800 600

>$150

14.2% 15.8%

2023 15.4% 17.6%

2022 16.7% 17.8%

2021

8.7%

518

533

$30-$50

$20-$30

166

241

191

9.5% 9.7%

14.8%

27.3%

19.2%

12.4%

29.7%

34.6%

32.7%

34.2%

Net Income per Equity Partner

$1,270,232

Equity Partner Compensation

$1,082,932

Personnel Costs as a % of Revenue Net Revenue per Equity Partner

$347,000

$1,263,256 $1,053,293 $318,832

$1,207,414

$1,135,777

$1,067,011

$1,016,033

$316,135

$75-$150 MILLION

$50-$75 MILLION

MILLION

MILLION

$15-$20

$10-$15

$5-$10

MILLION

$293,938

$987,191

$869,216

$267,765

53.4%

50.4%

46.5%

48.3%

45.7%

$4,601,152

$4,279,007

$3,592,317

$3,591,313

$3,111,069

Revenue from Charge Hours x Rates

55.4%

57.2%

54.2%

$240,891

$253,986

$250,871

59.1% 63.8% IT IS A VIOLATION OF FEDERAL COPYRIGHT LAW TO REPRODUCE ALL OR PART OF THIS PUBLICATION WITHOUT CONSENT. COPYRIGHT ©2024 INSIDE PUBLIC ACCOUNTING $236,243 $239,245

Pay per Professional

$107,339

$104,676

$99,508

$94,805

Turnover

Assurance / Tax / Other

13.3%

14.6%

17.3%

12.4%

SEPTEMBER 2024

79 < $5

MILLION

Shari Munro Audit Director Frankel, LLC

INSIDE PUBLIC ACCOUNTING

www.cpamerica.org

13

$94,128 14.2%

19.5

17.1

14.5

15.2

13.1

28 / 35 / 37

26 / 37 / 37

26 / 33 / 41

28 / 37 / 35

24 / 41 / 35

KEY: Includes the 60 Best of the Best. All data is the average after discarding outliers – the highs and lows – providing the average of the 90% of the data in

12

MILLION

In the 2024 IPA Practice Management survey we’ve expanded the number and sophistication of the questions around offshoring and outsourcing. Be sure to complete the survey this year and help shape the future of the profession by including your information in the data set of over 600 firms. Contact IPA for your invitation to participate. 

Net Revenue per Employee

the middle.

MILLION

“CPAmerica brings its members an expanded connection to resources, high-level training and longlasting relationships with other members from all over the U.S.”

2020

14.0% 27.6%

A DECREASE FROM 16.0% LAST YEAR

info@ipainsider.com

745

Datamatics Makosi MGO Sapro Vitae Paro Xpitax Vasquez Sureprep Alliantgroup Entigrity Taxfyle XCM TOA Beech Valley Robert Half Manubhai & Shah LLP

7.8%

All Net Income Growth

Nearly 75% of that turnover was staff voluntary leaving the firm.

AUGUST 2024

584

400

Net Income as a Percentage of Revenue

Leverage (Total FTE / Equity Partner)

6

2024

We’re a trusted source of advice, inspiration and partnership; a trusted information archive, a digital networking tool, an open forum, thought leader and more. Connected where it matters - both in person and online - we’re a potent engine for generating new business referrals and recommendations.

1,200

MILLION

Non-Equity Partner Compensation

NON-EQUITY PARTNER COMPENSATION

Putting collaboration first, we inspire the success of America’s independent CPAs

1,000

0

All Net Revenue Growth

EQUITY PARTNER COMPENSATION

9%

Average Tax Returns Outsourced

1,979

1,600 1,400

200

Category

$328,192

1,800

Five-Year Trends: The Best of the Best Over $10 Million Organic Net Revenue Growth

$864,630

20%

14% South Africa

THEY AVERAGE 53.1%,

52.7% last year.

India

Philippines

Average Tax Returns Outsourced

2,000

Five-Year Trends

up from

49%

The survey showed that the most popular countries for outsourcing include:

Sixty-four of the IPA 100 exceeded $100 million in net revenue and 12 firms outside of the Big 4 are now larger than $1 billion.

PERSONNEL COSTS AS A PERCENTAGE OF NET REVENUE ARE CONTINUING TO RISE.

United States

Sample Full-Page Advertisement in the IPA Insights

INSIDE PUBLIC ACCOUNTING

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PRODUCTS / PRICING

IPA Annual Benchmarking Reports More than 625 firms participated in the 2024 IPA Practice Management Survey ranging from the IPA 100 firms to $1 million firms – this includes almost 13,500 partners and more than 250,000 staff.

IPA Practice Management Report Full-Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,150 Half-Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,500 An advertisement will be placed in the IPA Practice Management Report.

Internal Operational Report(s) Full-Page Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,500/ea.

Half-Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750/ea.

An advertisement will be placed in ONE of the IPA Internal Operational Reports (Firm Administration, Human Resources or Information Technology).

Ad Specs For Benchmarking Reports WIDTH LISTED FIRST

AD SIZE

SIZE IN INCHES

MARGINS

BLEED

Full Page (horizontal)

11 x 8.5

0.5 in

0.125 in

Half Page (vertical)

4.75 x 7.5

0.25 in

---

Half Page (horizontal)

10 x 3.625

0.25 in

---

Net Income Summary

Average Net Income Change

Average Net Income As A Percentage Of Net Revenue

Average Net Income Per Equity Partner

Percentage Of Total Net Income Distributed To Partners

Realization Percentage

All Non-Big 4

9.7%

29.6%

$650,133

94.2%

90.3%

$31.13

>$150 Million

15.9%

94.8%

83.3%

$35.33

$75-$150 Million

Net Income Per Work Hour

FIRM SIZE (Net Revenues)

27.2%

$1,085,770

13.5%

26.2%

$878,238

83.9%

$31.32

$50-$75 Million

3.8%

23.4%

$812,706

97.3%

87.6%

$25.97

$30-$50 Million

11.4%

29.1%

$775,344

95.8%

89.9%

$32.37

9.1%

$20-$30 Million

93.7%

26.7%

$643,254

95.0%

88.4%

$27.36

8.4%

31.2%

$732,940

93.0%

90.7%

$33.05

$10-$15 Million

9.6%

29.7%

$621,387

93.2%

90.9%

$5-$10 Million

12.0%

32.2%

$524,149

93.0%

91.6%

$15-$20 Million

$31.69 $32.32

< $5 Million

8.1%

32.3%

$399,457

93.6%

94.9%

$30.74

IPA Best of the Best

22.1%

32.0%

$1,555,940

90.3%

88.7%

$40.26

$658,171

REGIONAL DATA 93.6%

90.4%

$670,097

94.7%

89.5%

$31.16

Northeast

9.2%

28.0%

$621,432

95.2%

87.8%

$30.51

Great Plains

Southeast

13.4%

8.8%

29.8%

$695,754

93.2%

91.3%

$30.31

West

7.2%

30.1%

$629,364

94.1%

91.6%

$32.96

Great Lakes

32

Sample Full-Page Advertisement in the Practice Management Report

info@ipainsider.com

11.5%

30.3% 29.5%

$31.15

THE 2023 INSIDE PUBLIC ACCOUNTING PRACTICE MANAGEMENT REPORT Copyright ©2023 INSIDE Public Accounting

INSIDE PUBLIC ACCOUNTING

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PRODUCTS / PRICING

The Annual Rosenberg Survey Report Nearly 300 firms took part in the 2024 Rosenberg Survey. Each participating firm receives a copy of the report, which contains insights from leading consultants in the field, detailed data for each firm, 100 key benchmarks, and numerous specialized analyses. Additionally, 82% of participants in the 2024 survey also participated in the 2023 survey, enabling valid year-to-year comparisons.

Rosenberg Survey Report Full-Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,275 Half-Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750 An advertisement will be placed in the Rosenberg Survey Report (both print and PDF).

Ad Specs For Rosenberg Survey Report WIDTH LISTED FIRST

AD SIZE

SIZE IN INCHES

MARGINS

BLEED

Full Page (horizontal)

11 x 8.5

0.5 in

0.125 in

Half Page (vertical)

4.75 x 7.5

0.25 in

---

Half Page (horizontal)

10 x 3.625

0.25 in

---

Your accountant is everything

and everywhere... all at once?

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For over a decade, TOA Global has helped 1,130+ firms offload the busywork to elite global accounting talent, allowing them to: Enhance your onshore teams with 4,000 skilled experts Focus on client-centered and growth-focused projects Maintain high-quality work with dedicated training Save up to 66% on staffing costs

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Sample Full-Page Advertisement

26 T H A N N UA L EDITION

National Survey of CPA Firm Statistics COM PILED BY: THE GROW TH PA RTNERSHIP | ST. LOUIS, M ISSOURI

info@ipainsider.com

INSIDE PUBLIC ACCOUNTING

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PRODUCTS / PRICING

Digital Options IPA has more than 5,800 digital subscribers. Our digital communication has an average open rate of 40% and a click through rate of 12%. Readers are the MPs, partner group, CFOs, HR Directors, Marketing Directors and other leaders in the firms.

IPA Vendor Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850/ea.

One custom vendor-specific email is sent to all digital subscribers. This email is custom content created by the advertiser and can include your logo, social channels, text, videos, offers, etc. Your content will be placed within an IPA INSIDER email and sent to all current digital subscribers.

IPA INSIDER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000/ea.

600x250 pixel ad within IPA INSIDER. IPA INSIDER is sent out twice a month to our digital database.

You must provide a .PNG or .PDF of an advertisement with destination link.

WIDTH LISTED FIRST AD SIZE

SIZE IN PIXELS

RESOLUTION

Full Digital Ad

600 x 250

72dpi

IPAinsider

£

£¦ £ £

=3 3:= (( 4.83 5= 12 3:= 4512=66.1' .3 *4)u6 45083.8= /0'07=>='3 &=%1536 $ " !

$ $ $ $ $ $ #""

?=; :.7:(.7:36 251> 3:= -<-, *4) 45083.8= /0'07=>='3 &=%153+ ! $ k"b S $ d M S P "b Ik" d M S $ S CP Pb I^k d M Q S P^b ] M D CP Pb B S $ " P $ S @ $ $ A"b j D $ $ $

O5d=5 Y1 5 &=%1536 T1d0; »

Sample IPA INSIDER Ad

INSIDE PUBLIC ACCOUNTING

info@ipainsider.com ±Ýݹ²È¾½È» ®ÅÂÖŶ ¬²»»ÅÄ¾Ä M²Î¾½¯ ¿ÂÝžÅÖ ÆÅÄè¹ÈÄÅ ¾¹ ÆÅݶ²½¾ºÅȾ° ÆžÅȾ½¹È ¸ËÂÎÎÅÈ»ÅÄ

Sample IPA Vendor Promotion

±Ýݹ²È¾½È» ¼¶¹ÁÅÄĽ¹ÈÂÎÄ ÀÂÈÖ Í¹»Å¾ËŶ ¾¹ ¸¹ºá¾ ®Â¾Å ¼Â·ºÅȾÄ

7

PRODUCTS / PRICING

Advertising on the IPA 500 Webpage INSIDE Public Accounting releases the annual rankings of the largest 500 firms in August. The average views on the IPA 500 webpage, which includes the listing of these 500 firms, peaks in August with nearly 50,000 total views and is between 20,000-40,000 the remainder of the year.

Advertising on the IPA 500 November – June . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000 July, September, October . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500 August . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000 An ad will be placed directly near the top of the webpage and just above the IPA 500 rankings.

Placement is on a first come, first served basis.

WIDTH LISTED FIRST AD SIZE

SIZE IN PIXELS

RESOLUTION

Web Ad

830 x 730

72dpi

info@ipainsider.com

INSIDE PUBLIC ACCOUNTING

8

PARTNERSHIP OPPORTUNITIES

Partner With IPA As a thought leader within the profession for more than 30 years, IPA continues to provide real-time data and best practices to our most valued clients.

We’re always happy to discuss custom ways to collaborate!

CO-BRANDED CUSTOM SURVEYS

CO-BRANDED INFORMATIONAL WHITEPAPERS

CO-BRANDED EDUCATIONAL WEBINARS / TRAINING

EDITORIAL CONTENT

Please feel free to contact us to discuss educational and thought-leadership partnership options.

INSIDE Public Accounting

CONTACT US

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WHY INSIDE PUBLIC ACCOUNTING?

What Firm Leaders Are Saying “IPA provides an in-depth view of the profession. The monthly articles provide timely benchmark information that helps to keep me and my firm up-to-date with trends and how we can benefit from the ongoing change in the profession.”

“IPA is ‘must-read’ material for any current or future leader in the accounting profession.

It is chock full of great feature stories and commentary and I always take away a couple of great ideas.”

“INSIDE Public Accounting has been the leading accounting industry source of information through its newsletter for many years by providing timely news on what’s happening in the industry... from mergers to other key developments, trends, sound perspectives, future expectations and advice for sound practice management.”

“IPA is always focused on strategy and trends and that makes the stories very useful to leaders at firms of all types. The benchmark reports are a highlight because they allow leaders and partners to understand what is driving our business. To truly be strategic in our profession leaders must “know their numbers” and so the data-rich coverage IPA does so well is really valuable for seeing the big picture.”

“We have been a regular advertiser in IPA and it always produces inquiries from potential and current clients. It has been a great ROI for us.”

INSIDE Public Accounting

CONTACT US

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info@ipainsider.com

INSIDE PUBLIC ACCOUNTING

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