Muskoka MARKETING
The Greater Muskoka Group
LakeMuskoka
Our Mission
earededicatedtoprovidingpromptserviceandpersonalcaretoeveryclient.
Withafocusonteamworkandpassionfortheindustry,weworkwithyou throughoutthebuying/sellingprocess.
Overour30yearsintheRealEstateindustry,weareconstantlylookingtofurther ourknowledgeinordertostayattheforefrontoftrendingtechnologies, education,designandmarketingstrategiesforyou.
Workingwithourteamensuresthatyouhaveaccesstothemostaccurateand up-to-dateinformationonlocalpropertysales,marketconditions(medianand averagesalesprices,averagedaysonthemarketandratiosoflist-to-soldprices) andmuchmore.
HereatTheGreaterMuskokaGroup,weprideourselvesonourabundanceof intimateknowledgeofMuskokaandthesurroundingareathatwesharewithour clients.Fromschooldistrictstooutdooradventureopportunities,weare exceptionallywellinformedaboutthesmallestdetailsofeachcommunityand theirneighbourhoods.
Sue Morrison
Founder/Sales Representative
TheGreater MuskokaGroup
Our Team
Sue Morrison
FOUNDER & SALES REPRESENTATIVE
Sue Morrison has been helping buyers and sellers in Muskoka since 1993. She knows the lakes, the back roads, and the small towns like the back of her hand. Whether you're looking for a first home, an investment property, or the perfect lakeside retreat, she’ll help you find the right fit.
An accredited Seniors Specialist, Sue understands the unique needs of buyers at every stage of life. She led The Greater Muskoka Group to a RE/MAX Chairman’s Award in 2024, demonstrating her dedication to and expertise in the industry. But for Sue, real estate is about more than transactions—it’s about relationships. Many of her clients become lifelong friends.
Beyond real estate, Sue is deeply involved in the Muskoka community. She supports Hospice Huntsville, the Children’s Miracle Network, the Breast Cancer Society, the Huntsville Hospital Foundation, Community Living Huntsville, and the local food bank.
When she’s not working, you’ll find her outdoors—snowmobiling in the winter, boating in the summer, or cruising in her Jeep all year round— usually with her three dogs by her side.
Ashley Bamlett
BUYER’S PARTNER & SALES REPRESENTATIVE
As a lifelong cottager, Ashley discovered her passion for real estate while pouring over cottage listings in The Muskokan as a teenager. She began investing in real estate with her husband in 2012. This, combined with an almost 15 year career in sales, has brought her to where she is today. She works tirelessly to find buyers the perfect home or cottage for their needs at the right price for their budget.
When she isn’t working or spending quality time with her husband Cam and two children, you’ll find her visiting friends, taking road trips, or sharing her love for horses at the barn with her daughter.
A Trusted Advisor
Buying or selling a home is one of the most important decisions in most people’s lives. Ashley takes special pride in making the process as smooth and transparent as possible.
Experience
A Responsive and Proactive Agent
When choosing an agent, it’s important to connect with someone who has done what you are planning to do. Ashley has experience as a cottager, landlord, short-term rental host, investor, you name it! She is eager to share her experiences and connections to make your transition to your new home seamless.
Ashley is always available, promptly returns phone calls, believes there are no dumb questions, and doesn’t quit until her clients are satisfied.
Brit Powell
SALES REPRESENTATIVE & LICENSED ASSISTANT
Brit moved to Huntsville nearly a decade ago and brings a unique perspective on both city and cottage-country living. She offers clients a strong community network, deep local knowledge, and personalized service—whether they’re looking for a home or a seasonal retreat. As part of The Greater Muskoka Group, Brit combines her marketing expertise with national brand power to provide exceptional service and results. She is well-connected within the community and stays up-todate on local developments, giving her clients a strategic advantage in this highly competitive market. Outside of real estate, she enjoys hiking with her dog, running, and cycling through Muskoka’s scenic trails.
A Supportive Guide
Experience
A Passionate Representative
Selling your home is a major milestone—and Brit understands that. She’s committed to making the process as clear, efficient, and stress-free as possible, guiding you every step of the way.
Choosing the right real estate agent makes all the difference. With a background in marketing, business, design, and property investment, Brit brings a well-rounded perspective to every transaction—ensuring you benefit from both strategy and insight.
Brit is responsive, approachable, and fully committed to her clients. She answers questions thoroughly, communicates clearly, and won’t stop working until you’re happy with the outcome.
Shelby
CLIENT CARE SPECIALIST
Shelby joined The Greater Muskoka Group in January 2025 as the Client Care Coordinator, bringing a strong background in customer service and client relations. Prior to joining the team, she was formerly an insurance broker, where she developed expertise in managing client relationships and delivering customized solutions to meet their needs. A lifelong Muskoka resident, Shelby has a deep-rooted connection to the community and a passion for providing exceptional service. Her local knowledge and commitment to client care ensure that every interaction is seamless and personalized. When she’s not assisting clients, Shelby enjoys embracing Muskoka’s great outdoors—whether it’s hiking, kayaking, or exploring the stunning landscapes that make the region so special.
FREQUENTLY ASKED
Questions
HOW LONG DOES THE PROCESS USUALLY TAKE?
There are many factors which affect market conditions, but our listings generally sell between 10-70 days.
CAN I BE PRESENT DURING SHOWINGS OR OPEN HOUSES?
It's recommended that you leave the property while buyers are viewing your home to allow them the space to privately ask their realtor questions about the property. Your agent can handle all communication so you don't have to worry about a thing!
WHAT IS A BUYER VS SELLER MARKET?
A seller's market happens when there's a shortage in supply of properties for sale. A buyer's market occurs when there are more homes for sale than buyers.
IS THERE A "BEST" TIME OF YEAR TO LIST YOUR HOME?
There isn't, but factors such as the property type, whether it's waterfront, winterized, etc., and current trends in the market are taken into consideration when choosing the best time to list.
Happy Campers
We used Sue to sell our Home/Resort and could not have asked for a better experience. Sue's knowledge and expertise of the market and her attention to detail, made the whole experience easy. Sue is so pleasant to work with and really looked out for us.
We strongly recommend Sue as your realtor. We will certainly work with her again should the need arise.
Charlene & Mike
We have been working with Sue since 2017. She has taken the time to get to know us, and has our best interest at heart. Greater Muskoka Group is always very timely and accommodating , and it is obvious how knowledgable Sue is about the area and the market.
Melanie H.
Sue was an absolute joy to work with when purchasing our forever home. She was flexible with her schedule and last minute requests. Always made us feel that she was in our corner, prompt with communication, we always felt that we could reach out to ask questions and if she didn’t know an answer she would find out for us.
We highly recommend Sue for any Muskoka home need.
Shannon C.
What a great experience from start to finish. We referred Sue one of our amazing clients who gave raving feedback on their experience, which ultimately makes my experience so wonderful. It's so important to know your clients are in good hands, and that is what we get each time we send on of our clients to Sue.
Highly recommend from a referral agent, to client looking to make a move. You're in great hands when working with Sue and the team. Thank you once again for looking after our clients!
Alysha M.
Time to
Sell?
Sounds like you’re gearing up to list!
At Greater Muskoka Group we understand that this wasn't an easy decision, and we’re willing to do everything we can to make this a stress-free process while putting your best foot forward. Our dedication to finding our clients the most eligible buyer, coupled with 30+ years of real estate experience is what makes us thebestinthebusiness.
When it comes to selling your property, it's important to get the best price possible. Pricing correctly for the market, reviewing offers, negotiating the sale, and handling the administration of documents can be complicated and confusing. Our experienced and knowledgeable team is preparedforthis.
Let us walk you through the stepsofthisexcitingprocess.
Your Home or Cottage:
Your Condominium:
Your Condo:
Status certificate (if available)
List of building by-laws & restrictions
Parking spot & locker numbers
Rental agreements Recent utility bill
Market Value
AND HOW IT'S DETERMINED
The of your property is based on:
MARKET VALUE NOT
What you have invested in your property
What you need to get out of it
What you want for it
What the bank appraised it at
How long you or your family has owned it
How much your property is insured for
How much your neighbours house went for
How much houses in your desired neighbourhood are going for
TRUE MARKET VALUE of your Home is based on:
Today’s Market
Today’s Competition
Financing Conditions
Economic Conditions
Political Conditions
The Buyer’s Perception of your Home’s Condition
Location, location, location!
TRUE MARKET VALUE of your Cottage is based on:
Today’s Market
Today’s Competition
Financing Conditions
The Buyer’s Perception of your Cottage’s Condition
Water Frontage
Exclusivity of Waterbody
Location, location, location!
Our Approach
HOW WE GO ABOUT SELLING YOUR PROPERTY - FROM BEGINNING TO END!
Assess
We'll give your property a good once over and make a list of everything we think needs to be addressed before listing. This can include small & large renovations, landscaping, deep cleaning, and updates that could potentially bring in a better return.
Prepare
Once we've agreed on the tasks that need to be done, we'll get to work on getting your property ready for sale. This usually includes decluttering, small repairs and storing personal items to make it as buyer-friendly as possible.
Sell
Once your property is in tip-top shape, we're ready to hit the market. Our unique selling strategy includes social media marketing, virtual walkthroughs and print marketing that reach audiences far and wide.
The Steps
START
You'll meet the team & have your first meeting with Sue to discuss all the aspects of your potential listing, then create a game plan curated for your needs.
SET THE PRICE
We will review comparable listings together and arrive at a price you feel comfortable with.
MARKETING
Before your listing goes live, we make sure to promote sneak peaks online in order to generate buzz.
REVIEW OFFERS
We will negotiate on your behalf and review all offers with you, making sure you are 100% satisfied with your option.
COMMUNICATION
Communicate and send documents to your solicitor.
CLOSING DAY
Organize key exchange with buyers & agents.
LET'S TAKE A CLOSER LOOK AT THE STEPS TO SELLING YOUR PROPERTY.
Make repairs if necessary, and give your home or cottage a thorough cleaning so it shows well. 1 2
3
4 5 6 7 8 9 10 11
GET IT READY
PHOTOGRAPHY
Professional photos are crucial to show your listing online. We have a great photographer who captures photo/video, floor plans, & drone footage in order to make your property look its best!
SHOWINGS
This is often the hardest part, as your property has to remain presentable and in tip top shape every day.
CONDITIONS
In the case of there being any conditions in offers such as inspections, water sample, etc., We'll work to get them completed.
SOLD!
A sold sign is put up, and we post your property one last time on all our social media channels.
Our Marketing
We employ many marketing methods to get your listing seen by more agents and potential buyers, more quickly. Some of these methods include our website, social media, print material, and the RE/MAX website which connects you to the global market through a revolutionary global listing site.
PROFESSIONAL PHOTOGRAPHY
95% of home/cottage searches start online. 98% of those buyers judge whether or not to see a property in person based on the photos they find. Your property needs to look it's best in order to appeal to the widest audience possible. We shoot a range of content in order to promote your listing, including drone photography, video tours, and floor plans.
We use this content to create brochures, social posts, Reels & the MLS listing for your property. We also potentially use this content for further marketing such as local mailout flyers, Postcards & our digital billboard.
WE HAVE A UNIQUE MARKETING SYSTEM THAT TAKES ALL OF YOUR PROPERTY'S NEEDS INTO CONSIDERATION.
DRONE PHOTOGRAPHY
VIDEO TOURS
FLOOR PLANS
EMAIL NEWSLETTER
Once a month, depending on the market the greater Muskoka group sends out our newsletter to an audience of around 900 of our closest friends, clients, agents and formal contacts who love to see our listings. Engaging with our audience through the newsletter allows us to maintain strong connections and foster a sense of community. We are always thrilled to hear back from our readers, whether they are sharing their thoughts on a particular property or just saying hello.
SOCIAL MEDIA
Social media is a crucial step to getting your home sold. People on the internet have short attention spans, with the rise of TikTok they are getting increasingly shorter all the time. This makes it that much easier to lose potential buyers scrolling by.
To counteract this, we post high quality content almost everyday in order to stop potential buyers in their tracks. Between our Facebook & Instagram pages we have over 7,000 loyal followers, which means your home gets in front of more eyes.
REGIONAL PRINT MARKETING
Although the majority of buyers start their house hunt online, high-quality print materials add incredible value to the buyer experience. We feel that our brochures, feature sheets, flyers , etc. shows care and attention to details to the process and allows buyers to feel the value in their hands.
When it comes to advertising your property, we make sure your hood is informed first so they can spread the word to their families and friends. Our flyers & Postcards are sent to approximately 2,000 households in the Northern Muskoka region, depending on where your property is located. We also promote our listings in local publications such as newspapers and magazines.
Property Brochures LAKEFRONT
PROPERTY BROCHURES ARE CREATED, PRINTED AND DISPLAYED IN YOUR HOME TO SHOWCASE THE BEST FEATURES OF YOUR PROPERTY, PROVIDING POTENTIAL BUYERS WITH A TAKE-HOME REFERENCE.
RESIDENTIAL
PROPERTY BROCHURES ARE CREATED, PRINTED AND DISPLAYED IN YOUR HOME TO SHOWCASE THE BEST FEATURES OF YOUR PROPERTY, PROVIDING POTENTIAL BUYERS WITH A TAKE-HOME REFERENCE.
CONDOMINIUMS
ThreeMileLake,Burk’sFalls
Let's Talk Staging
Before
We assess your staging needs during our first meeting and provide insight on any improvements that may help you get top dollar for your home, with full staging available. From the smallest accessory touch, to a bed with fresh linens, every detail makes a difference. We also offer complimentary cleaning if required.
DIGITAL STAGING
Before
After After
If physical staging cannot be done, we will send out images for digital staging so that potential buyers can still get a feel for the space. A study by the Real Estate Staging Association, showed that staged homes spend 73% less time on the market than their un-staged counterparts.
Pre-Showing Checklist
DECLUTTER
Donate or sell unwanted items
Rent storage if needed
Put away kids’ & pet toys
Organize closets
Organize bookshelves
Clean stairwells and hallways
DEPERSONALIZE
Pack up family photos, knick-knacks, collectables & awards
Paint bold coloured rooms neutral
Remove valuables & store in a safe place
SETTING THE VIBE
Have warm scented candles or wax melts
Light fireplace (Winter time)
Curtains open for more natural light
Turn on all lights
Play quiet background music
Be absent
GENERAL MAINTENANCE
Oil squeaky doors & drawers
Tighten door knobs & cabinet handles
Replace burnt out light bulbs
Clean & repair window wells/windows
Replace broken tiles
Fill, sand & paint any holes in walls
CURB APPEAL
Cut lawns
Trim shrubs & tree branches
Weed and edge gardens & walkways
Clear walkways & driveways of any leaves or other debris
Repair/clean out gutters & eaves
Wash exterior siding & windows
Freshen up front door/garage door paint
Plant flowers or place planters
STAGING Tips for
Sticking to neutral colours throughout the interior ensures that it appeals to all types of buyers. Applying a fresh coat of white paint to your walls can brighten up the space. Pack away any decorations that could shift focus away from the important features in your home or cottage.
HOW TO PREPARE YOUR PROPERTY FOR SHOWINGS
Keep It Neutral Fresh Accents Deep Clean
When selling your property, you want buyers to see that you've taken good care of it. Decluttering and cleaning every room of the house is recommended, especially when it comes to appliances and bathrooms.
Making sure your home/cottage smells fresh and clean is an important part of showing preparation! Whether you want to light a candle, bake some cookies, or spray some air freshener, keep it light and inviting!
STAGING Tips for
HOW TO PREPARE YOUR PROPERTY FOR SHOWINGS
Stay Organized Depersonalize Update Fixtures
Personal items should be packed away to maintain your privacy and diminish any distractions. When viewing your home or cottage, buyers need to envision themselves in the space. Family photos, toiletries, clothes, and any other highly personal items take focus away from the property.
Making small improvements such as replacing light fixtures, handles, and knobs can go a long way in updating your home/cottage. Pick neutral, simple pieces that will appeal to a wide audience.
The hardest part of selling your home is keeping it clean in between showings. Pack away anything you don't need on a daily basis and put systems in place to make sure all of your belongings have a designated space to be stored.
More Than Real Estate
How Sue Morrison Is Spreading Joy in Muskoka
W
henmostpeoplethinkofSue Morrison, they think of real estate. And rightfully so— Sue has been a household nameinMuskokarealestate fordecades,knownforher
depth of experience, community. connections, and unwavering client care. But spendjustfiveminutesinaroomwithherand you’ll quickly see: Sue is so much more than a REALTOR®. She’s a connector. A listener. Acheerleaderforlocalbusinesses.Andmost recently,theheartbehindTheJoyProject—a grassroots community initiative that’s been quietly spreading light and togetherness throughoutHuntsvilleandbeyond.
Launched in late 2024, The Joy Project was born out of a simple but powerful idea: whatifjoy,inandofitself,wasthegoal?
Since its quiet launch, The Joy Project hasturnedintosomethingofaword-of-mouth phenomenon. Using her own time and resources, Sue has begun hosting complimentary events around Huntsville with one aim in mind: to create joyful, meaningful experiences that bring people together and supportlocalbusinessesalongtheway. Each event is thoughtfully curated—not just inactivity,butintone.Thesearenot
networking events in the traditional sense. There are no name tags. No pitches. Just good people, doing something creative and intentional,together.
One of the most beautiful side effects of The Joy Project is the way it naturally uplifts local businesses. “Everything we do is in partnership with someone local,” Sue explains. “Whether we’re hosting the event at a café downtown, featuring snacks from a local bakery, or bringing in a local facilitator, it’s a chance to shine a light on the incredible talent we have right here in ourcommunity.”
Smallbusinesseshavenoticed.Formany, it’s brought in new faces, new fans, and a renewed sense of connection to the people around them. For attendees, it’s a chance to experience something new in a low-pressure, welcomingenvironment.
Thekeyisthateverythingiscomplimentary. These events aren’t fundraisers, they aren’t sales funnels—they’re gifts. “There’s no agendaotherthanjoy,”Suesayswithasmile. “That’sit.”
In just a few short months, The Joy Project has hosted a range of thoughtfully curated events, each designed to foster connection and creativity while showcasing localtalent.
TheinauguralGalentine’sPaint Night, held in the lead-up to Valentine’s Day, welcomed a diverse group of women into a warm,light-filledspace.Itwasan evening marked by laughter, shared stories, and quiet concentration over canvas—equal parts celebration and selfexpression.Withnopressuretobe perfect, the focus was simply on creating something joyful, together.
At the Core Value Mapping Workshop, participants were invitedtoreflectmoreintentionally. Guided by a local facilitator, the group explored what truly drives theirdecisionsandconnections.It was a session less about goalsettingandmoreaboutanchoring into purpose—a refreshing pause inaworldthatrarelystopstoask why.
Then came the Vision Board Evening, an event that filled quickly and buzzed with anticipation. Over piles of magazines, scissors, and glue sticks, guests sifted through imagery and ideas, building collages that served as both personal compass and creative outlet. The room hummed with quiet focus and the occasional burst of excitement as a perfect imagefounditsplace.
What sets these gatherings apart isn’t just the activity itself— it’s the energy. These are not transactional, performance-based events. There are no name tags, noformalintros,noawkwardsmall talk.Justrealpeople,inarelaxed environment,doingsomethingwith their hands and leaving a little lighterthantheycamein.
Ofcourse,thisinitiativedidn’t come out of nowhere. Sue has longbeenoneofMuskoka’smost dedicated community members. Her involvement in local causes like Hospice Huntsville, the Children’s Miracle Network, the Huntsville Hospital Foundation, and Community Living Huntsville speaks volumes about her quiet generosity and deep-rooted belief ingivingback.
Withnewideasintheworksfor fall—thinkinspirationalgatherings, creative workshops, and more partnerships with local makers— The Joy Project is just getting started.
AndwhileSuemayneverbrag about it, her efforts are leaving a lasting imprint—not just on those who attend, but on the collective spiritofatownthat’salwaysbeen knownforitswarmth.Becauseat the end of the day, joy is contagious.
PROFESSIONALLY RECOGNIZED
At the Greater Muskoka Group, we are honoured to be recognized for our achievements and contributions in 2024.
This year, we proudly received several awards that celebrate our team's hard work and our clients' trust and support.
Here are some of the recognition we received:
The distinctive for 2024 REMAX CHAIRMAN’S AWARD
The RE/MAX Awards and Recognition Program is a way to honour RE/MAX members who excel in achievement, leadership and productivity.
The RE/MAX Chairman's Club Award recognizes real estate agents and teams who earn between $500,000 and $749,999 in gross commissions in a given year. It's one of several awards given out by RE/MAX to recognize sales excellence.
Ranked one of the for 2024 TOP TEAMS FOR RE/MAX PROFESSIONALS
THE WAYS WE GIVE BACK
At the Greater Muskoka Group, we value the importance of giving back to our community.
We're so fortunate to have the ability to donate to such worthwhile causes in our community, and we thank our amazing clients for their continued support. We couldn't do it without you!
Here are the charities we've donated to this past year:
REALTORS FOR INCLUSION
Ensuring our community receives proper healthcare treatment through funding for new equipment and technology not covered by the government.
A local fundraising initiative for Realtors to donate a portion of their sales, where funds will be used to provide disabled individuals in our community with housing supports.
Donating to the Hospice Huntsville allows us to help provide end of life services and programs for our community members, as over 60% of their budget depends on donations.
In 2022, RE/MAX raised more than $1.3 M for SickKids primarily through the Miracle Home Program, events that agents hosted and/or executed and generous gifts made to SickKids. We were thanked for the invaluable role we played in the fight against the greatest challenges in child health and for our contributions to the SickKids VS Limits Campaign. Us and all the Top 30 fundraising agents and brokerages are a huge part of the campigns success last year. As a result, we have been given a recognition badge for being a TOP 30 fundraiser.
