Manual of Young Social Media Manager

MANUAL OF THE YOUNG v SOCIAL MEDIA MANAGER thegoodones.eu

MANUAL OF THE YOUNG SOCIAL MEDIA MANAGER

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Written by Marco Marozzi Designed by Elena Bortot

“What words should we listen to amongst the myriads rumbling on the network?”

During one of my tweets I met Paulo Coelho, Master of Life and Hope and I found his Manual of the Warrior of Light, a useful source of inspiration to reach the right balance on the Net... And to protect and spread democratic creativity based on social media, just like a Jedi Knight would do.

1

A SMM always does something out of the ordinary

He does not go through the knots of the Net trying to fulfil a role that others have chosen for him.

2

A SMM never forgets gratitude

3

All of the network’s roads lead to the SMM’s blog

He never forgets friends since their conversations get intertwined and blended with his own within the social network.

Without hesitation he immerses himself in the flowing buzz of the Net but he does not lose sight of close ties.

4

A SMM never underestimates the viral force of the word When this is too strong, he withdraws from the conversation, until its energy has worn out.

A SMM does not rely solely on his own strength

Since I had nothing to do, I collected and re-worked his inspiration in this “Manual of The Young Social Media Manager” because “he shares his knowledge with others”.

5

A SMM believes in his dialogues

Here are some guidelines, describing the challenges Social Media Managers are faced with, solutions and paradoxes they encounter when they pursue a dialogue, when they want to protect and disseminate the creativity of the word on the Net.

He need not show that the others’ are wrong; what is important will last, what is trivial will be forgotten.

He also uses his friends’ energy. As he progresses, he discovers that enthusiasm and training alone are not enough; experience is needed to achieve results.

6

A SMM listens and respects a strategy

8

At TheGoodOnes, we are used to wearing long, large and comfortable robes, tunics and capes, in various shades of white and brown…

He knows what to expect, how to achieve an objective and which skills are necessary for the intended purpose.

A SMM thinks of ways to improve his own style

So that the reputation of his words goes round the Net and spreads from person to person.

9

A SMM does not pretend.

He is.

He does not ask for permission to speak, he simply speaks. He does not explain his ways, He is accountable for what he does.

11

A SMM is never in a hurry

12

A SMM is quick and patient at the same time

13

A SMM is aware of the importance of intuition

14

A SMM always resumes conversations

15

A SMM seizes every opportunity to learn

16

A SMM knows that no one is stupid

Time is on his side; he learns to keep impatience at bay and to avoid careless sentences.

The two biggest mistakes in a relational strategy are: acting too early and missing out on opportunities.

In the middle of a conversation he can obviously not recall every single word written by the people he is talking to; so he obeys his instinct and follows his own inspiration.

He knows perseverance has nothing to do with pressure. He might take a break but will wait for the best moment to re-engage.

10

A SMM has no certainties but a logical thread to follow

He never judges in terms of “right” or “wrong”; he adopts the most suitable attitude at a specific moment in time.

He takes every opportunity to correct his faults because friends always act like a mirror and show him/her who he really is at the very moment.

And that the Net is a teacher for all, even if it is time-consuming; he does

not get discouraged and keeps on boosting others, as a way of encouraging himself.

17

When a SMM starts something he takes it till the end

He may think long before acting, nevertheless, when a SMM takes a decision, he does act.

18

A SMM does not try to be consistent

He indeed learns how to live with his contradictions, adopting the right strategy when needed.

19

For a SMM nothing is abstract

Everything is concrete and concerns him/her. He does not sit and rest at his pc, but accepts the challenges of the written word as an opportunity for transformation.

20

A SMM knows about the power of speech

He seldom talks about his plans in order not to waste the energy required to act.

21

A SMM always knows the topic of the conversation He decides to talk on the basis of inspiration, sense of belonging, knowledge, curiosity and interaction.

22

A SMM pays attention to his own messages

23

A SMM shares his knowledge with others

24

A SMM is reliable

25

A SMM is always busy

26

A SMM does not repeat the same post

When you want something, the entire Net works towards it. For this reason a SMM always pays great attention to what he thinks.

Those who help always get helped and they have the desire to teach what they have learnt.

He makes mistakes and sometimes he considers himself more important than he really is, but he never lies

He is slave to his own commitments and free in his paths.

Especially when he notices that he is not progressing. It is a balance of forces that requires a change of strategy.

27

A responsible SMM is able to observe and to learn

Sometimes he gets carried away by the situation but he learns from it and he knows how to face new challenges.

28

A SMM is simple and cautious

When talking with other people he does not judge their behaviour in order not to spread negativity on the Net.

29

A SMM is aware of the pauses that precede a dialogue He pays attention to silence and, while the others are chatting, he rehearses his script and carefully adheres to timelines.

30

A SMM behaves like a child

He has fun, plays, is irreverent, asks inappropriate questions, writes such nonsense that even he finds it impossible to believe at times.

31

A SMM shares his world with the ones he loves

35

A SMM needs time for himself

He tries to encourage them to do what they would like to, but are not doing for lack of courage.

He sits, relaxes, and observes the Net as if he were a spectator. He does not try to intervene, but gets carried away by the stream of messages.

32

36

A SMM discusses with his friends about

a topic

He never mistakes pride with vanity and he never believes in his own exaggerations.

33

A SMM is careful with small tweets

A SMM knows that the social network is made of many different people, as much as a debate is the product of many words.

34

A SMM follows the five rules of engagement: 1 Do believe in the conversation goal before engaging.

2 Choose your friends and learn how to speak with them.

3 Spot the right moment to start the conversation.

4 Think about what is around you and what you want to say.

5 Prepare your speech.

A SMMs knows how important his posts are He is aware that individual actions produce long-lasting consequences on the Net. And he ought to be aware of what legacy he wants to leave for the 5th generation of his descendants.

37

A SMM knows that the end does not justify the means

Because the end does not exist - only the means do - if he concentrates just on a single question he would lose the various answers surrounding him.

TheGoodOnes Internet and social media have given great voice to the people. Companies know they are speaking about them, their products and services, whether they like it or not. To build a relationship with people on social networks means engaging in a new type of communication, different from what companies were used to.

TheGoodOnes is the cross media agency specialized in social media marketing. Since 2009 we create cross platform communication campaigns, we position brands in the social spaces, we engage consumers on different platforms, we take care of social data for customers relationship management.

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