The Goihman Group Listing Presentation - Lux

GOIHMAN GROUP AT DOUGLAS ELLIMAN REAL ESTATE

THE GOIHMAN GROUP 20 YEARS OF LUXURY REAL ESTATE AT YOUR SERVICE

WHO WE ARE

As the city of Miami has grown into one of the most desirable destinations in the world for luxury living, Power Broker couple Richard and Ivonn Goihman has been an integral part of the evolving landscape. Together as The Goihman Group, they represent the very best in South Florida’s luxury real estate market. With 20 years in the business, they have grown up with Miami and their knowledge and experience with the boundless progress and development taking place across the area sets them apart in the competitive world of South Florida luxury real estate.

The Goihman Group’s consummate professionalism and dedication to their clients has placed them firmly at the forefront of the most successful brokers in Florida, representing some of the most distinctive properties in the area for some of the most distinguished clients in the world.

Successful and far-reaching Marketing, attention to detail, expert negotiation skills and legal expertise are just some of the things that clients can expect when working with the Goihman Group.

WWW.GOIHMANGROUP.COM

RICHARD GOIHMAN

IVONN GOIHMAN

A leader in the South Florida luxury Real Estate Market, Richard Goihman understands that buying or selling a home is one of the most important transactions a client will make in a lifetime.

Ivonn Goihman’s 20 years of experience representing buyers and sellers in the South Florida luxury real estate market provides her clients with the highest level of expertise in real estate marketing today.

ENGLISH | SPANISH

ENGLISH | SPANISH

PAULA HUENEFELD

SUSANA ROSADO

With over 13 years of experience with affluent South Florida Real Estate, Paula Huenefeld represents some of the finest residential properties throughout South Florida.

Realtor since 2010. Specialized on Waterfront Luxury properties.

Graduated from Economics

by Universidad Regiomontana.

Certified on Communications by University of Miami

ENGLISH | SPANISH

ENGLISH | SPANISH

JENNIFER BOTTOMS Social Media

MARIANA GARCIA

FLORENCE LAS

Originally from Colombia, Mariana Garcia grew up in Mexico City and moved to Miami in 2007. Fluent in English and Spanish, and with the insight and skills to work with clients from all cultural backgrounds

Well-traveled and easily approachable, clients are easily drawn to Florence Las. Her multi-faceted background allows her to understand the unique needs of clients from South Florida to Europe.

ENGLISH | SPANISH

ENGLISH | HEBREW | FRENCH

GRETEL VAZQUEZ

Contract Administrator

DREW BACKOFF

Marketing Director

WHAT WE’VE RECENTLY SOLD 6000 Island BL Unit#Ph8 | Bella Mare | $4,150,000 9501 Collins AV Unit# Th-1 | Ocean Seven | $3,450,000 6000 Island BL Unit#2604 | Bella Mare | $3,400,000 6000 Island BL Unit#701 | Bella Mare | $3,250,000 4100 Island BL Unit#2102 | Bellini | $2,725,000 20135 NE 39 PL Unit#0 | Porto Vita | $2,600,000 6000 Island BL Unit#1906 | Bella Mare | $2,500,000 10061 SW 60 CT | Martin Suburban Acres | $2,425,000 6000 Island BL Unit#1001 | Bella Mare | $2,335,000 6000 Island BL Unit#2608 | Bella Mare | $2,200,000 6000 Island BL Unit#2308 | Bella Mare | $2,081,250 19955 NE 38 CT Unit#1504 | Porto Vita | $2,030,000 6000 Island BL Unit#606 | Bella Mare | $1,850,000 6000 Island BL Unit#2308 | Bella Mare | $1,800,000 17001 Collins Unit#2301 | Jade Beach | $1,800,000 6000 Island BL Unit#1008 | Bella Mare | $1,800,000

WWW.GOIHMANGROUP.COM

WHAT WE’VE RECENTLY SOLD

(CONTINUED)

6000 Island BL Unit#706 | Bella Mare | $1,800,000 1925 NE 201 ST | Oak Hammock Estates | $1,765,000 6000 Island BL Unit#902 | Bella Mare | $1,580,000 6000 Island BL Unit#2807 | Bella Mare | $1,580,000 6000 Island BL Unit#1207 | Bella Mare | $1,579,000 19931 NE 36 PL | Aventura Estates | $1,500,000 Collins AV Unit#4008 | Jade Beach | $1,385,000 Collins AV Unit#6D | Balmoral | $1,300,000 Collins AV Unit#6L | Balmoral | $1,225,000 3201 NE 183 ST Unit#2307 | Peninsula I | $1,225,000 3201 Ne 183 ST Unit#2007 | The Peninsula Condo | $1,200,000 15811 Collins AV Unit#1102 | Tdr Tower Iii | $1,170,000 Collins AV Unit#802 | Kenilworth | $1,152,000 3201 NE 183 ST Unit#1202 | Peninsula I | $1,070,000 3802 NE 207 ST Unit#1502 | One Island Place | $1,000,000

WWW.GOIHMANGROUP.COM

THE GOIHMAN GROUP - OVER 20 YEARS OF PROVEN SUCCESS For over the past 20 years, The Goihman Group has represented the hughest standard of service and integrity in South Florida Real Estate.

OVER 20 YEARS COMBINED EXPERIENCE AND 1 BILLION IN PROVEN SUCCESS.

$

$

$

$

$ $

$

$

$

$ $

$

$

$ $

$1 BILLION Over

Let us put our strength to work for you.

Based on a 3 year average over length of career.

Sold

OUR CLIENTS TESTIMONIALS

“Thank you very much for all your help in selling our apartment. You were attentive to all our needs at every step of the process. I especially appreciate that you held firm at the highest price that you felt the market could get us. Even when the process grew complicated, you and your staff pushed through to get us to the closing.”

“Carla and I definitely made the correct choice when listing our home with your company. You made every step of the process run smoothly even though there were times when the usual problems could have caused any seller concern.”

“Richard is amazing! Very Knowledgeable about the market. He knew exactly what to show me. Great advisor and excellent negotiator. He was always there when I needed him. It was a pleasure working with Richard.”

“I wouldn’t use anyone else if I had to sell a property in Aventura. Knowing the range of property values and comparisons and letting me set my own price with guidance made me feel in control with the confidence that I was going to get top price.”

“Richard was my agent for the sale of our single family home in a “walled” community in North Miami Beach.

Whatever Richard represented he would do, he did timely and professionally. The end result was at the time of our sale, the price per square foot was the highest ever in our development.”

WHAT WE’VE ACCOMPLISHED Rookie of the Year Richard Goihman Turnberry International Realty

Realtor of the Year Richard Goihman Turnberry International Realty Gold Circle Award Richard Goihman Fortune International Realty

Sales Associate of the Year Ivonn Goihman Turnberry International Realty

Diamond Club, $1M+ Commissions Richard Goihman Turnberry International Realty

2001

2003

2004

2005

Realtor of the Year Ivonn Goihman Turnberry International Realty Sales Associate of the Year Richard Goihman Turnberry International Realty Diamond Club, $1M+ Commissions Richard Goihman Turnberry International Realty

Top 100 Brokers South Florida Award #4 GCI, Florida Richard Goihman Douglas Elliman Real Estate #4 Team GCI, Florida Douglas Elliman Real Estate

Gold Circle Award Richard Goihman Fortune International Realty

2006

2010

2011

#2 Individual, Miami, Design District, Aventura Douglas Elliman Real Estate

2013

2014

2015

Gold Circle Award Ivonn Goihman Fortune International Realty

Circle of Excellence Award, Platinum Member Richard Goihman Fortune International Realty

Top Producer Aventura Richard Goihman Douglas Elliman Real Estate

Gold Circle Award Ivonn Goihman Fortune International Realty

#4 Team GCI, Florida Douglas Elliman Real Estate

Photography

Buyer Property Book

PHASE 1

Property Tour

E-Mail Blast

International Partner Website

Client Update

Local Print Advertising

Local E-Mail Blast Direct Mail

Broker Showcase

Client Update

National Print Advertising

National E-Mail Blast

Social Media Blast

PR Outreach Video Promotion

Social Media Blast

Elliman Magazine Advertising

Floorplans & Survey Property Website

PHASE 2

The Goihman Group offers a comprehensive marketing strategy for exposing properties to the ideal buyers.

Property Analysis

PHASE 3

HOW WE SELL YOUR PROPERTY

Digital Advertising Video Promotion Open House

HOW WE SELL YOUR PROPERTY

Whether online or offline we have the expertise to showcase the unique features of each property to ensure maximum reach and exposure through our customized marketing campaigns.

COMPANY OVERVIEW

For the past one hundred years, Douglas Elliman has represented the highest standard of service and integrity in Florida and New York real estate.

#1

#1 IN NEW YORK CITY FOR MOST AGENTS, TOTAL MANHATTAN LISTINGS AND TOTAL SALES VOLUME

We sell a property every

#1

27

6,000

85+

agents in

22 BILLION

4

TH

largest brokerage in the United States

in sales

Let us put our strength to work for you.

ON MIAMI BEACH BY DOLLAR VOLUME**

over

minutes

$

#1

COMPANY IN THE HAMPTONS

*Independent study conducted by The Real Deal 2014 | **Miami Association of Realtors | ***Study conducted by Real Trends 500 Survey 2010)

offices

A RecordBreaking Breaking Year.Year.

A Record South Florida

2.4 2.4 2.4 2,088 1,123

A Record Breaking Year.

IN SALES VOLUME 1111 LINCOLN ROAD, SUITE 805, MIAMI BEACH, FL 33139. 305.695.6300 © 2016 DOUGLAS ELLIMAN REAL ESTATE.

EQUAL HOUSING OPPORTUNITY.

101% INCREASE IN SALES OVER 2014 VOLUME 1111 LINCOLN ROAD, SUITE 805, MIAMI BEACH, FL 33139. 305.695.6300 © 2016 DOUGLAS ELLIMAN REAL ESTATE.

EQUAL HOUSING OPPORTUNITY.

101% INCREASE 101% INCREASE Total Dollar Volume, Florida Listings OVER OVER 20142014 IN SALES VOLUME 1111 LINCOLN ROAD, SUITE 805, MIAMI BEACH, FL 33139. 305.695.6300 © 2016 DOUGLAS ELLIMAN REAL ESTATE.

S I N C E 2013 #1 FO R

EQUAL HOUSING OPPORTUNITY.

*

S I N C E 2013 #1 FO R

S I N C E 2013 #1 FO R

* Total DollarSALES Volume, Florida Listings RENTAL

Total Dollar Volume, Florida Listings* TRANSACTIONS

TRANSACTIONS

2,088 1,123 Known Globally.

2,088 1,123 THE LARGEST INTERNATIONAL NETWORK OF CONNECTED OFFICES AND AGENTS THROUGH OUR ALLIANCE WITH KNIGHT FRANK RESIDENTIAL.

SALES TRANSACTIONS

RENTAL TRANSACTIONS

OFFICES

Known Globally.

SALES

THE LARGEST INTERNATIONAL NETWORK OF CONNECTED OFFICES AND AGENTS THROUGH OUR ALLIANCE WITH KNIGHT FRANK RESIDENTIAL.

M A N H AT TA N

LO N G I SL A N D

RENTAL

OUR NETWORK OF REAL ESTATE, FOCUSED ON YOU

Douglas Elliman works in every element of the real estate industry because we understand how each one feeds our core business: bringing buyers to sellers. Each of our divisions helps us qualify buyers we can bring to your property.

Development Marketing

Residential Sales

Commercial Sales & Leasing

Residential Leasing

Douglas Elliman Management

YOUR PROPERT Y

Title Services

Relocation Sports & Entertainment

Global Markets

WE DELIVER THE INTERNATIONAL BUYER

We attract the most qualified buyers from all over the world. Douglas Elliman’s alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.

in

488 59

6

Across continents

offices United Kingdom 2,000 agents 84 offices 3 countries

countries

Continental Europe 1,020 agents 80 offices 16 countries

Asia Pacific 4,970 agents 55 offices 13 countries

The Americas 11,090 agents 243 offices 15 countries

Africa 690 agents 23 offices 10 countries

Database of

700+ billionaires

Middle East 50 agents 3 offices 2 countries

19,000+ total agents

UNPRECEDENTED WEB EXPOSURE

Our award winning website attracts one of the highest traffic rates in the industry. Coupled with an extensive paid media strategy, search engine optimization, search engine marketing, and keyword advertising, our digital footprint attracts millions of property views each month.

Over

5,000,000 unique visitors per year

Nearly

44,000+ total page views

YOU ONLY GET ONE CHANCE TO MAKE BILLIONS OF 1ST IMPRESSIONS Douglas Elliman has the broadest exposure on the Web. We place your property in front of the person who’s going to buy your property.

300M 80.2M

762K

10K

4.6M

157K

57K

58K

3.6M

223K

35.2M

13K

261K

1.6M 51.7M

*Web analytics performed as a monthly search using the date range 6/1/15-6/1/16 according to similarweb.com

219K

MEDIA SAVVY

The print publications and digital media outlets we recommend raise the profile of our properties and elicit qualified inquiries from the target buyer demographics.

ELLIMAN MEDIA

ELLIMAN represents the ultimate expression of the Elliman lifestyle, combining the arts, luxury and shelter in one unique space filled with real stories for real people. We drive qualified leads through our award-winning magazines, which reach over 1,500,000 people per year.

ELLIMANMedia.com |

elevate your life

APRIL 2016

Reid Scott THE DESIGN ISSUE Christo

ELLIMANMedia.com |

SUMMER 2016

Silvercup Studios Caroline Byron Red Hook The Biltmore Jeff Leatham Belmont Park Dan’s Papers Brandon Phillips LA Spas Geoffrey Zakarian NYC’s Private Clubs

PITSOU KEDEM MARY McDONALD LENNY KRAVITZ THOM FILICIA SUZANNE BELPERRON J.-C. SUARÈS PETER BELLERBY Genius, GEORGE VENSON InterRupted JOHNNY PIGOZZI PETER MARINO MICHAEL ANDREWS ROBERT WINTHROP CHANLER

ZAHA HADID

from DOUGLAS ELLIMAN DEVELOPMENT MARKETING

Distribution The Wall Street Journal, Los Angeles Times, Newsday elevate your life

Volume distribution to specific high-end retail locations in the Hamptons and Aspen Douglas Elliman and Knight Frank Residential Sales Offices Douglas Elliman sponsorships and brand events

Circulation

200,000 copies per issue

FINDING YOUR BUYER

Technology can make real estate more complex. We simplify the process for you. Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for property just like yours—and tells us how to reach them.

240,919 Viewed any property in last 60 days

23,471 Total Brooklyn buyers: Viewed any Brooklyn property in last 60 days

8,460 Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property in last 60 days

2,583 Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property

173

TOTAL TARGET BUYERS

ELLIMAN & ZILLOW THE ULTIMATE P AIRING OF TECHNOLOGY, DATA, AND L OCAL EXPERTISE.

Technology can make real estate more complex. We simplify the process for you. Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for property just like yours—and tells us how to reach them.

Elliman has partnered with Zillow, the Internet’s leading real estate listings portal, on a marketing campaign that gives our sellers a leg up on the competition. With technology that identifies search origins, foreign buyers are targeted in a brand campaign that provides our sellers exclusive access to a growing pool of influential investors and homebuyers. Our listings are also fully branded and, because only an Elliman agent is exclusively presented as a contact for the listing, the seller can be confident their property is in trusted hands. Making a property stand out can be difficult. We just made it a whole lot easier.

+ 82 Million unique visitors a month + Elliman’s 9,000 listings will get 90,000 listing views each day + 3 million+ listing views* + 100 Million + search result views* + 10,000+ additional leads*

+8 5% of buyers and 53% of sellers visit Zillow.com before choosing an agent + 37% International Traffic +6 5% of Zillow’s visitors come from a mobile device

LEVERAGING SOCIAL MEDIA

At Douglas Elliman, we offer a comprehensive online strategy for connecting properties to their ideal buyers. Through our interactive Facebook and Instagram, we generate the ideal network effect with exponential reach to attract buyers to our exclusive listings.

Douglas Elliman South Florida Facebook | Instagram | Youtube #ELLIMANSFL

THANK YOU FROM THE GOIHMAN GROUP

© 2017 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY.