The Global Hues | Ambani's Move Towards Digital India |Digitalization: The Next Evolution

TheGlobalHues | Vol. 1 | Issue 1 | January 2021

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TheGlobalHues | Vol. 1 | Issue 1 | January 2021

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TheGlobalHues | Vol. 1 | Issue 1 | January 2021

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Editor’s Note

W

orld is transitioning into the digital era. A complete revolution of the information age where every step of the way there’s something new in the store. Innovation is popping in new colors every other day with a keen eye looking forward towards a better future in education, healthcare, Space, E-commerce, economic aspects, etc.

Industries are putting their best foot forward and following the path of Digitalization. This wave is changing business dynamics globally.

When the internet first entered the world, it’s potential was untapped. However, today it holds the credit for every progress. Transforming complex processes and making almost everything accessible on mobile devices provided a major push to the economy.

Around the world, new jobs have been created while world leaders are taking a high road optimising best technologies. Innovation has always been a key to support humans.

Today, from the surface of Earth to outer space, the essence is Technology. To stay on top of the game every upcoming Business is holding hands with technology. A leader understands the importance of real-time opportunities. Technology is creating every essential environmental niche which will be a guiding light for future progress.

It’s essential to capture the essence of dynamically changing times. With in-house articles we have presented the shift in culture around various sectors of the world. This edition of The Global Hues magazine will cover different attributes, varieties, sections, services and qualities, that outline a revolutionary change brought about by digital advancements. Hope you have a splendid time reading this issue!

The Global Hues

Editorial@theglobalhues.com

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Vol 1 | Issue 1 | January 2021

Publisher: The Global Hues CEO: Himanshu Tyagi Editor-in-chief: Tannishtha Mukherjee Copy Editor: Priyanka Tyagi Associate Editor: Sunidhi Raiya Editorial Team: Kusum Vats, Aditi Gautam, Shristi Yadav Design Head: Himanshi Jain Digital Team: Himanshu Gupta, Chaitanya Mitra ------------------------------------------------Head of Sales & Marketing: Chetan Kaushik Sales Team: Anushka Gupta, Sanchit Rathi, Shubham Goel Data & Research: Tannu Verma Marketing & PR: Krishiv Kumar PR@theglobalhues.com Advertisement: Mayank Gulati Subscription: Maniraj Reddy subscription@theglobalhues.com HR: Simran Khanna Corporate Office Address: A-204, Third Floor, Vikaspuri, New Delhi-110018 Ph. no. : +91 9871258991 Email: info@theglobalhues.com Cover Price: ₹199/The Global Hues does not accept responsibility for returning unsolicited materials & photographs. All unsolicited material should be accomplished by self-addressed envelope & sufficient postage.

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Contents

Vol 1 | Issue 1

January 2021 16 NEWS

Around the Globe in 5 Minutes

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COVER STORY

AMBANI’S MOVE TOWARDS Digital India

18 Spotlight

Window to future

Giving voice to new digital dynamics, showcasing urgent need to be adapted by Businesses.

DIGITALIZATION

The Next Evolution

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Healthcare

Economy

Easy access to

Digital Transaction Rescue GDP

HEALTHCARE Need of the hour

In unprecedented times like covid-19, there is an urgent need to re-analyze the traditional healthcare system. Innovation is essential to deal with the Covid-19 pandemic.

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GDP

A major concern around the falling GDP in the pandemic overshadowed the ongoing transactions. Digital transactions made the crawling economy walkthrough recession.

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Key to Innovation

Artificial intelligence is gaining momentum in the Business Community, receiving investments from major tech giants How will AI impact the Future?

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Education

Space

Availability of self - learning

Education is not just academics anymore. It’s time to switch to a school where education is freely available, wherever the pupil is.

Building a new Galaxy

Space exploration is fascinating. With improvised technologies understanding the outer world is becoming fairly possible. How is digitalization backing the space industry?

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10 COMPANIES MAKING A SIGNIFICANT CHANGE TOWARDS DIGITAL INDIA

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Everything upside down

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Women are a major portion of both consumers and service providers. Major contributors to the progress of Digitalization.

How do their interests impact the evolution of innovation?

Try before you buy

The Disappointment following an online purchase to vanish forever. Digital trial rooms, the upcoming part of e-commerce to elevate all standards of shopping.

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Women

The Unseen Power

Lifestyle

Entertainment

REVOLUTIONIZING ENTERTAINMENT Shift in the entertainment industry is considerable. It’s amazing to analyze new technologies making entertainment a wholesome experience. But how has entertainment changed over the years?

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Database error!!!

Every coin has two sides. The advancement of technology makes life easier or more vulnerable?

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Cover Story

Mukesh Ambani 10|

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Ambani’s Move towards Digital India Digitalization is reaching a peak in India due to the hard work and dedication of one prominent figureMukesh Ambani.

A

complex connection of wires and metal scrapes was used to assemble a computer, initiating a new world of digitalization. The world hasn’t looked back since. A standard has been set. Tech-giants and major corporations are stepping foot in this ripple. Developing countries like India are still in the budding stage of the digital revolution. Various steps are being taken to make “Digital India” a reality. One major force behind this move is a tech-giant “Jio”, a subsidiary under Reliance Industries. Jio is India’s most valued company. Changing the dynamics of digital reach, Jio has gained high recognition, user base, and fundings from major investors. The mastermind behind this rapid wave of digitalization, overtaking previously established telecommunications and service providers in India is none other than Mukesh Ambani.

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Cover Story

Digital India

Digital literacy is a very prominent need of the hour, reaping promising results for future generations.

Every nation around the world is accepting digital literacy with open arms, understanding the changes it will bring about. The global pandemicCOVID-19 proved the righteousness of this decision. The government of India started its initiative of Digital India to

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make essential services easily available in remote areas. This movement is aiming towards a highly skilled India where every individual can afford basic technology and related services.

Holding hands to accomplish ‘Digital India’, Mukesh Ambani- The richest Asian took major steps. He became the face of digital change. A revolutionary force in himself. Ambani said

”

The richest man in Asia is a tycoon of development and technological change. While many parts of the world were already introduced with digital advancements, India experienced its first wave of the internet in 1986 with a restricted permit to the educational and research community. Later in 1995, a key component of digitalization- the Internet was exposed to the common public. Due to high pricing, scarcely distributed devices, low connectivity, and fewer people utilizing the services the bloom of technology was slow. Nonetheless, the change was irreversible. Sooner than later, major Businesses understood the glory of technology and moved ahead with it. Jio tapped the power of technology and reached into the hands of every single person.

At the launch, Jio’s 4G network was already spread in 18,000 cities and more than 200,000 remote areas. The company was confident to cover 90% of India’s population in 6 months. It became fairly possible to afford the internet which was costly earlier. It is the sharp mind and skills of Mukesh Ambani that is shaping nothing short of a digital revolution in India.

I am working towards the transformation of India into a digital society and that digital society incorporates all the future industries, so that the next 30 years of India is 100 times, like what we had never imagined

”

A better world with less dependence on fossil fuels, sustainable development, eco-friendly technology, minimal waste, and easy access to connectivity, all comes under future projects and dreams held close by Ambani. The master of textile industries who valued the change successfully carried India on his shoulders with his venture of JIO telecommunications. Within months a major subscription base was acquired. It took less than the blink of an eye to push many competing telecommunications companies off the chart.

Jio arose from practically zero to a renowned name in every household.

Digitalization can only evolve with accessible and affordable technology.

Taking into consideration the high percentile of the Indian population that falls under the middle-class category, Jio telecom provided reasonable prices for various services initiating the biggest technological push in India. This revolution unfolded soon after the Jio launch. Beginning with free of cost services to slowly increasing the prices, Jio became a mega service provider.

With passing years, Reliance industries owned by Ambanis became a hub to the digital era. Jio successfully secured major fundings from tech-giants despite the COVID-19 pandemic. Facebook invested $5.7 billion, buying a stake of 9.99% in Jio. This was the first-ever investment made in Jio platforms since its inauguration. In the following months, Silverlake and sovereign wealth funds like the Saudi Public Investment Fund also invested in Jio platforms. Ambani’s Jio attracted well-established tech- companies like Qualcomm and Intel. To everyone’s amazement, Mukesh was able to convince Google to invest in Jio. A major funding acquisition where both Facebook and Google are involved. Pandemic wasn’t able to stop the digital dream of Ambani to transform India.

Mukesh Ambani related this overwhelming response of tech giants like Facebook and Silverlake investing in Jio as a big win for India.

It is a belief in the potential that India holds for digital change. A land that can look different within a span of a few years. A goal where two decades into digitalization will support the Indian economy to humongous extremes. Later Ambani issued a statement saying...

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”

Our vision is always rooted in furthering India’s inclusive and accelerated growth, propelled by the adoption of digital technologies, that helps improve the lives of 1.3 billion Indians ... our shareholders endorse this vision and mission. Their support further strengthens our resolve as we firmly set forth to build a New Reliance for a New India

Indeed Mukesh Ambani is the charismatic leader putting diligent efforts into building a New India.

Technology keeps evolving. The fastpaced change in technology needs to be matched by quick adaptability in behavior and skills. To uplift the society in a direction of accepting patterns for the upcoming change, introduction to high-tech devices and services is essential. After successfully availing affordable mobile phones and telecom services to every individual, Jio caters to a mass market in India. The growth in the digital landscape of India since the advent of Jio is revolutionary. Jio made it possible for India to become the second-largest online market in the world. Soon, Jio stepped into new projects with a mastermind like Mukesh Ambani backing the ventures. Jio along with its parent unit Reliance Retail launched an e-commerce arm known as Jio mart across 200 cities. It is another major step to promote digital convenience among Indian consumers. The market dynamics changed frequently due to the ongoing pandemic, introducing the best opportunity to land online retail. This was a shift towards digital shopping, increasing comfort for consumers. Groceries are made available at the doorstep with easy payment options. The offline retail stores of a company which indulged in online business are at a bonus point during this shift. Jio Mart is already competing with pre-established e-commerce platforms.

Just a mile away

Businesses made easy

”

A person with strong will power and determination to be successful stops at nothing. This statement describes the unending efforts of Mukesh Ambani towards the era of Digitalization. Technology isn’t stable.

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Recently, Jio made a major move in collaboration with Whatsapp to give a digital push to small businesses. A country is powerful by its business model and economy. In the time of a great crisis like covid-19, Indian

markets are opening gates for International investments with a mutually beneficial role. Mukesh Ambani along with Mark Zuckerberg announced a WhatsApp Pay feature. Thus leading Indian markets one step closer to digitalization. Payment feature via WhatsApp will be a game-changer for various across the nation, especially those living in remote areas.

The already available wide user base of WhatsApp network will work as an incubator for the success of this new venture. Jio provides easy access to 4G internet and telecommunications.

It also stepped in production of easy on cost mobile phones. After making the basics of digitalization handy and widely available to the point where even a financially constrained family can incur e-services, now Jio is ready with its e-commerce and WhatsApp pay features to take this blooming revolution to new heights. This feature will strongly target small and medium enterprises keeping money circulation easy and active at all times.

India is a golden bird, flying into the information age with quick adaptability and a high potential for change. Technology can grow as well as flourish if watered at the right intervals. The presence of online market has fairly increased the pandemic.

Since China- the leading market of internet users has been out of the loop. India can change winds being the second largest market of internet consumers, by transforming into a powerful country. Making the transition smooth, mobile applications are available recognizing innovations from every field and service. Jio has its suite of applications covering everything from music, video streaming, education to Games, cloud, and meetings.

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Cover Story largest e-grocer might face serious challenges. Ambani has already invested in an online Pharmacy buying majority stakes in the company. This will convert Jio into an all-rounder E-commerce platform. One destination to everything. One-stop to digital reality. A whole universe is available in a go. It can turn around the tables of the Indian economy fulfilling Ambani’s aim to make India a superpower in the next two decades. A vision of accomplishing ‘Digital India’ in the true sense.

Closing the gap

Jio's reach

Covering 365 degrees of every aspect Jio single-handedly rules as a king of digital force.

Placing new bets

History is a witness that some fallbacks are an essential component of every revolution. However, to learn from the mistakes of competitors beforehand saves future bets from falling apart. Technology is less than half its worth without the internet.

Most innovations take internet speed as their key regulator. Accepting the rapid hike in demand for the internet, Jio is planning to launch 5G internet services in 2021. Various investors are in continuous touch to be a part of the 5G strategy. At present, India lacks a 5G telecom spectrum. For efficient testing of 5G services, Ambani aims to seek the government’s permission.

Mukesh aims to switch all 2G connections in India by introducing affordable 5G mobile phones for the economically marginalized population in India.

Along with the tech-giant Google and chip-maker like Qualcomm, Jio will scale mass production of new android mobile phones.

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Jio Mart is planning to expand to more towns and cities in the coming years. Covering local districts and smaller regions will be a tough task.

Without extending the digital reach to every corner of the nation digitalization will be incomplete. Planning a local delivery system will be huge for employment generation as well as for the growth of technology in backward areas. With Jio Mart, Ambani will soon widen its retail services to electronics, stationery, and office supplies, putting a major competition with international e-commerce like Amazon.

Though it will push major changes in retail helping many start-ups and small ventures, BigBasket- India’s

Ambani is a man of vision. He is appreciated for his new ventures and ideas of changing Indian lifestyle to adapt to digitalization smoothly. Moreover, he is appreciated for his concern towards a clean and environment-friendly approach towards growth. He said in a statement “The most important question we face is this: Can we produce growing amounts of energy we need to sustain our economies without harming the environment, without failing to fulfill our climate change obligations? We must be prepared to answer these questions with a very confident yes. Indeed, a clear vision where new developments lead to low carbon emissions, easy technology access, and a highly-skilled India. Mukesh Ambani is the man of his words. He doesn’t just dream, he delivers ten- folds higher. A business tycoon closing the gaps between the virtual and real world. Bridging distances and meeting demands.

A leader who is adamant to bring change. A leader with all the resources and economic edge. A leader with international ties. A man with ambitions and ideas that can transform decades of India. A wave of change is coming. Digitalization is the future.

The digital world is a new reality.

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Around the Globe News

AFRICA

Africa’s fourth industrial revolution aiming to accelerate Digitalization, Cloud Computing, Robotics, Artificial Intelligence (AI), and 3D printing as the under-20 population will become the largest age cohort by 2070.

Nissan Motor Corporation to expand in African markets by launching 7 new models over the next two years, four will be in the SUV (Sports Utility Vehicle) category. The company aims to increase its production of Navara pick-ups and open manufacturing plants in Ghana and Kenya.

EUROPE

The International Rescue Committee (IRC) warned, Yemen is at the highest threat of a humanitarian catastrophe in the next year. Widespread hunger continued conflict, and collapsing international aid can worsen the current crisis of Yemen in 2021.

The German government to ban the morphing of passport pictures, resolving the trick of artificial intelligence used at passport control for recognizing different individuals. The new law states that passport photos must be taken at a passport office or submitted in a digital format, to prevent photo manipulation.

UberEats launched an app-based over-thecounter medicines service in South Africa in October 2020 to enter the fast-growing e-commerce sector. UberEats aims to combine all services on a single platform, and can witness significant business growth as online shoppers can grow to nearly 37 million from around 25 million.

French Telecoms company launches new high-speed optic network- Djoliba in West Africa providing seamless connectivity, complete security, and excellent quality of service.

ANTARCTICA The deadly coronavirus has reached Antarctica. Chile’s military stated that 26 army personnel and 10 civilian contractors who were conducting maintenance at the base have been infected.

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Disney Plus launched services in eight countries across Western and Northern Europe in September 2020 namely Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium, and Luxembourg. It will also launch in Eastern Europe and Asian markets in 2021.

US-based electric automobile company-Tesla is looking to expand in Europe by entering the mass market segment with a compact car. Elon Musk, Chief Executive Officer of the company, said “In the US,

the cars tend to be bigger for personal taste reasons, In Europe, (they) tend to be smaller.”

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ASIA

in Minutes AMERICA

The Philippine Central bank approved a framework allowing the creation and licensing of digital banks. A step to extend financial services as the bank expects at least 50% of payments will shift to digital by 2023.

More than 30 major Japanese firms will begin experiments next year towards issuing digital currency Yen. A step to promote digitalization and to keep up with global advances in financial technology.

Bangladesh Police, in November 2020, launched an all-woman team to tackle a rise in digital abuse and harassment targeting women. A well-thought decision after the country witnessed an increase in sex crimes including rapes in recent years.

Canada plans to impose a tax in 2022 on global digital giants such as Facebook, Google, and Alphabet Inc. The tax will come into effect on January 1, 2022, and stay in place until a systematic approach to taxation is decided.

Banco Bradesco S.A., Brazil’s second-largest private-sector lender launched BITZ in September 2020.

It is a subsidiary that offers digital payment accounts to people who lack a bank account allowing services like transferring money, making payments, and online purchases.

Daylight- The first LGBT+ digital banking platform launched in the United States in November 2020. The platform aims to help LGBT In December 2020, Research firm Gartner claimed Americans reach specific that IT spending in India is projected to rise 6% to financial goals like saving USD 81.9 billion in 2021. IT solutions like Robotic money for surrogacy, Process Automation (RPA), Machine Learning (ML), gender transition surgery, Artificial Intelligence (AI), and Digital Commerce and other needs.

Guests visiting Universal Studios in Singapore to pass through facial recognition technology at the entrance.

The scheme passed in August 2020 allows authorities to match people’s faces with saved databases.

will also experience an increase in spending.

AUSTRALIA

Australia’s central bank launched a project to research the potential use and implications of Central Bank Digital Currency (CBDC) using distributed ledger technology. It has partnered with five entities namely Commonwealth Bank of Australia (CBA), National Australia Bank (NAB), investment group Perpetual, and blockchain firm ConsenSys for the same.

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Spotlight

Window to future Giving voice to new digital dynamics, showcasing urgent need to be adapted by Businesses.

T

he only way to move effortlessly into a better future is by shaking hands with digital technology.

Google, Apple, Jio, and all the leading companies are bringing immediate changes in their technologies as per consumer convenience. The rest of the world is trying to catch up to them. But, how did digital technology become an integral part of our lives? Digital technology is new to mankind but it

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feels like an old part of us. The digital revolution took birth in the latter half of the 20th century. The mechanical system of working suddenly shifted to digital methods. From storing data to browsing social media, from Businesses to personal conveniences, the world turned upside down. This was just the beginning of the age of information.

A century ago when pandemics like the plague were running rampant, many families were helpless in the face of adversity. Due to lack of technology the world

was severely affected. People were completely disconnected from each other. Trade was suffering, humankind was at a loss of solutions. In the new age where technology is the new omnipresent truth, a pandemic like covid-19 is running by causing the least problems. Businesses were down for a few weeks. However, they came up with new innovative ideas to make a profit out of the current situation. Pandemic became the money maker for many people. The adversity was aborted due to the advent of the age of Digitalization.

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In the tide called Covid-19

Digitalization was undeniably progressing all around the world, seeping deep within humankind however, the Importance of technology was acknowledged and appreciated more widely in the year 2020 when a sudden pandemic outbreak put the world under a lockdown. Thousands of people were in a sudden state of emotional as well as physical isolation. A new disease took the throne of the world leading to sudden disruption in the flow of a normal lifestyle. Various activities were halted immediately. The Covid-19 virus was in its premature state but the world was already under its shadows. The only way to cope up with sudden changes in the everyday dynamics was unfolded via the presence of blooming technology. There was a sudden nudge in technology use globally, demanding a new outlook towards futuristic advancements. It was a tide that took over thousands of Businesses. At a personal level, the convenience of digitalization was already well accepted. Every individual from poor to rich possess a cell phone. The cable phones went almost extinct years ago. This widespread availability of tech- resources made it easier to adapt to new methods of dealing with circumstances. Many sectors are directly impacted by digitization including Businesses, industries, education, healthcare, etc. and are looking for alternatives to put themselves on the internet. Months past the

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onset of Covid-19, technology is at a stage where each individual in every household is dependent on digital products.

Businesses and Digitalization

Digitalization is a huge iceberg carrying many components. One major aspect of it is employment.

Many debates revolving around the impact of technology on employment are still active. It is impossible to reach a definite conclusion since it’s just the beginning of the digital era. But one thing is certain, it’s here to stay. The global estimates for job losses by the age of 2030 are 2 million to 2 billion.

This is a huge change. People who

refuse to adapt to new upcoming changes might be left behind. As Darwin said, “Survival of the fittest” will reign upon humankind once again. This uncertainty and concern among the masses need to be clarified with other data that states new job creation will be up to 6 million worldwide due to digitalization. What does this mean? According to statistics, it’s a clear indication to put additional weight on developing skills. Many parts of the world are looking forward to big changes. Upskill of employees is not an option but a necessity. The new age is looking forward to hiring talent with the knowledge to handle machine learning.

Technology is highly personalized in its nature and availability. Every age group utilizes it differently. Based on the usage of technology it can be a boon or bane. Businesses tapped on the ability of behavioral changes in people’s way of approaching online products and services. Once the population becomes comfortable with the new world of no contact shopping, there is no going back. The comfort of Digitalization is addictive. It makes people believe in easier methods replacing traditional ones. Many huge Multinational companies have shifted to a 100% remote working environment. It seemed impossible earlier but is working as efficiently as ever due to the presence of easy internet services to communicate with employees. Advancements in online business handling systems have made the shift smooth. Various

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applications and websites have established easy methods of sorting work into a plan. Google services including drive, photos, and documents were used excessively to maintain a working environment. This dependency created a new opportunity for Google to convert it into a new business plan. Recent changes in Google’s terms and services highlights payment options to enjoy the unlimited use of their services. Similarly, many other companies converted Business wherever there was a dependency. Leading industries understand the benefits of businesses as well as mobile Business so they are continuously evolving into user-friendly options.

Businesses change society’s outlook. The way the world revolves is controlled highly by leading Businesses, giving the economy a boost or a fall. If a business takes over a new digital setting, it should have some socio-economic responsibility towards sustainable development and waste management. The form of digitalization adapted must provide positive returns to society. A development that harms the environment is a death sentence. Future should be built with harmless advancements.

excel in their digital transformation.

On the other hand, Businesses that aren’t considering online modes in the 20th century are on the edge of losing a great customer base to online services. Many traditional Businesses went extinct due to low market demand, no public attraction, and decreased sales. It is hard to imply a whole technological sector to an offline workplace at once. Digitalization should be incorporated from small ideas to bigger ones. It should be multidisciplinary and engage easily with pre-existing business domains.

E-platforms are global sources of connecting with a consumer. It shortens the distance between cities and countries. A traditional Business might expand to a great extent in

their local area but a wide and far-off audience can be reached via online platforms. It’s easy, convenient, and hassle-free. With the advent of new technologies lined up for the future, such as 5G ready to push the world in yet another new wave, being available online can be of great importance.

China has already deployed robots running on 5G to serve covid-19 wards.

Whereas, numerous other countries are ready with 5G to be launched in 2021.

“Become a 5G, not a 2G”

Expanding the expression “become a 5G, not a 2G” is simple. Time demands fast-paced changes. Businesses as well as individuals should try to stay one step ahead. Traditional methods

Who should be afraid?

Change is inevitable. The new era brings new adaptations. To refuse to move alongside the change is equal to falling back into a den.

Many companies jumped into digitalization without considering all the aspects surrounding it and hence failing in the first attempt. However, later they rectified their wrongs to

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might work for some, yet they are 2 steps backward. With the launch of 5G, previous generations will become valueless. The same applies to Businesses. New advancements in Business availability to consumers via technologies will render the old methods obsolete.

The demand for minimum contact, least interaction, and e-commerce has soared in 2020. The clear vision of 2021 shows even higher demands for laptops, phones, and all other sorts of technological instrumentation. Only creative skills aren’t drastically affected in this age of information technology. Innovation is still a forte of mankind. Still in the hands of human creators. Be it robots, laptops, or RT-PCR to diagnose covid19, new ideas are still the reason why few traditional businesses are succeeding.

Skillset is the new education

Every field is evolving, be it retail or user experience, entertainment, or marketing. Why should education hold back? In most countries, technology was introduced in the field of education years ago, yet the offline mode of education was prominent.

With the onset of a pandemic in 2020, the whole education system crumbled for a few weeks. Digital innovations held education from falling apart by installing a few changes in the traditional education system. Ed-tech Businesses bloomed. Now, we stand on the road where education is a combination of content and skills. The knowledge of content includes well-determined facts, subject expertise,

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and theoretical knowledge. In online teaching, it’s not enough. Skills are a priority to match foot with digital media. You can’t teach online before learning to operate online tools first.

The new system of education should be focusing on application. The innovations going around in the digital world should be taught. Education should be imparted in a direction where future generations are well equipped with whatever’s coming next. The digital innovations are quick, demanding immediate adaptations.

Failing to understand the dire need of moving along might result in a fallback of years.

Students are the future of a country. To guide them in the right direction is to build a bright future. The age-old method focusing on education without skill development is folding in many countries. It is already established to a great extent in developed countries like the USA, Canada, etc.

One example of a recent transformation is India where the education policy went through some major changes.

A ray of hope towards betterment. A future with highly skilled labor. While the competition among jobs is higher, the basis of selection is differing.

Major credit goes to change in Business operations. Since online modes became prominent, so did skills over other factors. A new direction where the skill set is a new education.

Not an easy road

in the spirit and mechanism of new working may take a while. The habits develop as the behavior accepts the newness of available technology. The Importance and undeniability of digitalization take hold of every future planning. Looking out for innovative ways to make a mark online is harsh. Competition is several folds higher on the internet. The Internet connects people all over the world.

This includes businesses and individuals. The expansion of the geographical area increases the pressure and competition to produce better products. The exponential growth is not far if established correctly. However, statistics suggest that 70% of Businesses are unable to transform in one go. This leaves many employees in mid-way. A company should work to upskill its employees. It takes perseverance, patience, and dedication to stay strong on the right path.

All the major giants, producing high profits are tapping Digitalization such as Google, Apple, Microsoft, etc. are the fundamental organizations that have transformed the meaning of technology. Challenges follow right behind the idea of success. The social unrest caused by the high spread of information and everything available on a single touch has led the governments to rethink their methods of tackling the era of technology. Despite all the challenges faced during digitalization, it remains the most accepted and admired source of Business expansion right now.

No one said it’s an easy road.

Successful ideas bloom into successful Business with time. Transformation is not a two-day process. To imbibe

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Economy

Digital

TRANSACTION RESCUE GDP A major concern around the falling GDP in the pandemic overshadowed the ongoing transactions. Digital transactions made the crawling economy walkthrough recession.

GDP

H

“

ealth is wealth”. All the luxuries in life are a waste if its possessor is not able to relish them.

However, wellbeing cannot be sustained without money.

Ironically, the world is bearing a virus outbreak, preying on health as well as wealth across the world. The economy is going through thins. This scenario can’t be overlooked. Every country’s future and essentialities depend on its economic standing in the world. Indeed, Currency is powerful. A country’s backbone is a strong GDP. The total value of goods and services produced within the borders of a nation, say monthly or annually, showcases the Gross Domestic Product (GDP).

The bottom line of every business is the segment of GDP, indicating the economic growth of a country. The Covid-19 pandemic acted as a threat to various sectors of the economy including manufacturing, aviation, retail, and hospitality. Several countries including India witnessed recession along with the rise in unemployment. The United States’ 2nd quarter GDP observed a fall at the 33% annual rate. Meanwhile, the United Kingdom set foot in recession for the first time in 11 years.

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Already struggling with the largest unemployment, India recorded a contraction of -4.5 % in June 2020.

However, the economy is expected to bounce back and the buoyancy is expected to be digitalization.

A double-edged sword

Necessity is the mother of invention. Pandemic is a challenging time where people realized the immediate need for various pre-invented

platforms. Digital payments are one section that was prioritized since the beginning of the pandemic.

The government of India, like other nations, restricted outdoor activities, trade, travel, and offline mode of work, eventually leading to economic disruption. Becoming accustomed to the digital systems turned out as the sole alternative to revive the economy from failing.

Digital payment options provided

TheGlobalHues | Vol. 1 | Issue 1 | January 2021

escape from direct and indirect contact at the time of contagion, preventing infections. E- transactions were the amenity of technology that kept the capital flowing in the markets. There were two sides to this new mode of payment. One sector of the market wasn’t benefitted via online payments, on the other side another sector of the market was rescued from crumbling. The former includes aviation and hospitality where large refunds and chargebacks were backed by digital transactions. The non-essential service providers were drastically impacted during the lockdown even though they opted for digital alternatives. However, the stability of digital transactions indeed played a major role in re-establishing the economy of the country. From grocery vendors to large institutions, everyone adopted the digital system. Internet demand saw huge hikes providing an edge to telecom companies. The availability of digital channels enhanced the growth in the transactions. Amidst the fear of a pandemic, insurance companies made money with the new covid-19 policy. The gross premium collected by life insurance companies in India increased by almost 60% in FY20 with $94.7billion from FY12 ($39.7 billion). The rise in the demand for edtech services stole TheGlobalHues | Vol. 1 | Issue 1 | January 2021

the show. Edtech companies in India no doubt generated high revenue of $2.22 billion with payments made online. The e-services contributors in healthcare and pharma are progressing to becoming a leader in the online market. The number of consumers of telehealth services went through the roof in America with a 46% increase in 2020 as compared to last year. The suppliers of the essential products stood to see a boost in online payments amid pandemic restrictions. E-commerce in India has the highest growth rate in the world. It is said to be growing at a rate of 51% annually. The shutdown of the theaters proved to be a boon for OTT platforms in lockdown, showcasing the comfortability of individuals in online transactions and accomplishing USD 155.6 billion. Online P2G donations like PM CARES, PMNRF, and financial aids like direct benefit transfer (DBT) from the government added to a surge in digital transactions.

The year 2020 reshaped the general population into the ecosystem of technology used to limit the repercussions of the pandemic.

The codes for cash

“Public can use these modes of digital payment from the convenience of their homes through

online channels like mobile banking, internet banking, cards, etc., and avoid using cash which may require going to crowded places for sending money or paying bills,”

stated RBI notice. An attempt to limit the curb on cash inflow in India.

And why not? The falling economy was saved and all the payment channels became active right beside.

Unified payment interface(UPI), the hero not only in lockdown but post lockdown as well. From the period of its launch in 2016 to 2020, the transaction was reported to be 43.45 lakh crore. Out of which one-third of the transactions were made from March to August 2020.

The UPI peer-to merchant transaction was 11% in November. The UPI service providers like GooglePay, AmazonPay, and PhonePay managed to replace cash transactions in most sectors. However, as reported by the national payments corporation of India (NPCI), P2M transactions from UPI were worth INR 61,045 crore as compared to credit card transactions worth INR 50,139 crore. This brief might indicate that UPI tech giants with their crowd-pulling feature can soon outcast the credit card from the payments industry. “There have been times when UPI has led the way for payments and surged ahead of debit/credit cards in volumes, even during the pre-Covid era. The last few months have cemented that lead. Additionally, there are no transaction charges for the merchant on UPI, which makes it a preferred digital payment option for them. Looking at the growth of UPI over the last few months, I believe this is here to stay,” said group president of QR code provider BharatPe, Suhail Sameer. The exchange of banknotes was discouraged by the world health organization, the traditional bank has to redirect towards net banking to reduce the customer crowd in banks. The benefits include a 24/7 transaction availability and real-time details of a bank account.

Predictions for India moving into the recession in September were made wrong with the contraction to 7.5% instead of 8.8% in economic growth.

No matter how small a transaction, the digital inflow boosts a clean economy. GDP may have fallen but it never hit the rock bottom. The digital wallet of the world kept the economy to withstand the pandemic.

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Healthcare

Easy access to

HEALTHCARE

Need of the hour

In unprecedented times like covid-19, there is an urgent need to re-analyze the traditional healthcare system. Innovation is essential to deal with the Covid-19 pandemic.

G

rowth in healthcare over the years has been slow, but steady.

Medicine is a complex field, requiring definitive results. In a field where direct dealing with human life takes place, there’s no scope for risky business. Perhaps, in desperate times the measures need to be quick. The pandemic brought up a lot of questions regarding the current situation of the healthcare system in the nations. A quick containment was needed for the hour in the initial stages of the spread.

Yet, several nations failed to manage the outbreak of the Covid-19 virus.

Many countries’ healthcare systems broke down in tatters. However, a ray of positivity came along just after in the form of technology. From the availability of ventilators to the invention of robots in healthcare, an urgent progression in disastrous times was established. Some pre-existing but less popular digital branches of healthcare, such as personalized medicine, telemedicine, and AR/VR, suddenly received the importance that was longawaited. Matching foot with upcoming technologies is paramount. Hence, Businesses are always on the lookout for better alternatives to improvise health.

Healthcare is a key industry for survival. Innovations, affordability, and easy accessibility also stand important.

A field always in demand for new

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opportunities. Prevention is always better than cure. The medical devices industry is shifting towards preventive technologies to enable a better life.

Cost is a major consideration, as the aim of healthcare is to reach every individual. A new concept of Distance care is booming where wearables like Fitbit bands can track a patient’s basic data without the need for any advanced facilities. The Healthcare industry is prepared for some major shifts now.

Researchers are fast-paced, introducing new challenges and assessment opportunities every day. From life-threatening illnesses like cancer to a common cold, endless possibilities

are waving for precise, patient-specific, and impactful care. The evolution is also prominent in payment structure, leading to high demand by patients for valuable, volumetric, and specific data.

Among the mix, artificial intelligence is taking the driver’s seat and presenting flattering improvements in the care continuum. AI has transformed traditional healthcare analytic systems.

Learning algorithms are providing medical services at home. The accuracy of machine learning turns to precise values as increased interaction with human data has led to a gain of better insights into diagnosis, treatment, and other processes.

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Anything is possible

The World Medical Innovation Forum (WMIF) introduced new technologies in 2018 having the ability to impact the next decade of healthcare. A major success achieved in curing patients suffering from Neurological diseases by using interfaces that can unify mind and machine. The brain-computer interfaces can act using Artificial Intelligence, to assist the ability to speak, move, and interact meaningfully. An upcoming research area with unyielding applications for neural sciences. Professionals aim to restore basic cognitive functions in affected patients within a short period. “If I’m in the neurology ICU on a Monday, and I see someone who has suddenly lost the ability to move or to speak, we want to restore that ability to communicate

by Tuesday,” said Leigh Hochberg, MD, Ph.D., Director of the Center for Neurotechnology and Neuro recovery at MGH. Patients with stroke, locked-in syndrome, and spinal cord injuries will also lead to a better quality of life utilizing this interface.

One development that justifies “Need of the Hour” is telemedicine services. 71% of Patients in the US considered telephonic healthcare during the ongoing pandemic. The shift is assumed to stay strong even after the pandemic, suggesting a beneficial growth in this service. Mobile applications are launched to support healthcare professionals, with features like digital speech, file transfers, video chats, etc. Electronic Health Records act as a key element of health apps.

Prime Minister Narendra Modi has launched Digital Health Mission on the 74th Independence day of India.

A prominent step towards going universal with healthcare coverage.

“Every Indian will be given a health ID, which will work as each Indian’s health account,” said Modi. India is planning easy access to healthcare for every citizen. This initiative will require the collection of electronic health records.

For every app that works by collecting individual data, cloud-based servers are a necessity. Major concerns to be addressed in digital records are data security, privacy, management, and secure communications. Health history is very personal. Therefore, patients are given full control of records privacy.

Health for all

died in the early stages of the ongoing pandemic due to the low availability of desired equipment and services than due to covid-19 infection. Italy’s healthcare system holds 4th position in the world, yet the country, when flooded by an unprecedented force of Covid-19 outbreak, followed an overwhelming number of deaths.

A huge crisis was rendered by Italy because of a lack of proper facilities and technologies when the first wave hit the nation. Leaders around the world sensed the importance of healthcare access to every patient to abort crises in their initial stages. In general, the shortage of medical professionals in developing countries is restricting access to healthy and disease-free lifestyles. When compared with developed nations like the US, developing countries like Africa are lagging. Artificial intelligence techniques can mimic many diagnostic duties, filling in for lack of doctors and helping in uplifting the situation. Various imaging technologies backed by AI can help in the diagnosis of diseases like Tuberculosis with a high accuracy rate. However, the progression of the disease may vary with geographic areas. “The course of a disease and population affected by the disease may look very different in India than in the US, for example,” said Jayashree Kalpathy-Cramer, Ph.D., Assistant in Neuroscience at MGH.

A large populace in India falls in the middle class and below poverty line categories. Meanwhile, Healthcare costs are skyrocketing high in the US. These factors contribute to the increasing concern of experts around the globe asking if healthcare is accessible to underprivileged people? When the world is fighting united against an imposter, it’s essential to bring down the costs of urgent health services such as covid-19 treatment, hospital facilities for critical patients, and upcoming vaccines. Even though technology has proven its value plenty of times in healthcare, public hesitation is a restriction towards its growth.

The human face behind healthcare technology will always remain prominent. Nonetheless, Digital growth will shatter traditional barriers to bring new advancements in the future of healthcare, making medical facilities available to everyone.

Access to healthcare is a major question in every country. More people

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Spotlight

Artificial intelligence is gaining momentum in the Business Community, receiving investments from major tech giants.

How will AI impact the Future?

E

verything that’s not yet been done has potential under the umbrella of Artificial Intelligence.

Human-like intelligence can be a threat to extinct mankind. Perhaps, experts understand the complications surrounding this sensitive progress of technology.

To put it in a clearer picture, artificial intelligence is unlike natural intelligence. It’s a technology that simulates human-like intelligence in the machines to execute various tasks, through complex programming via digitization. AI is conquering every sector in the 21st century. A technology now termed in textbooks as “Intelligent agents”. A major gain of popularity in the advancement and demand for AI happened due to its cognitive functions. Shrinking it into keywords, the cognitive approach

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is associated with the human brain where skills like ‘learning abilities’ and ‘problem-solving’ are key features. The aim of creating a new innovative technology, now known to the human race as AI technology, was high confidence in machines to mimic human-like thinking and understanding abilities. The world of AI is huge, but sadly not strongly interrelated yet. While taking into consideration the evolution of digital technology, there’s no space for doubt in declaring AI as the ultimate future. A key to innovation for today and the foreseeable future.

Rise and Fall

“AI is a rare case where I think we need to be proactive in regulation than be reactive.” - Elon Musk.

In past decades, AI has followed

a steep graph of highs and lows. A wave of increased interest and fundings in Artificial Intelligence follows an AI winter. As the research and new developments commence, the occurrence of failure is always a possibility. A chain phenomenon where one failure distracts belief in the capabilities of AI. On the other hand, achievements have been plenty, regaining the interest of major investors in innovations. The abilities, previously counted under the developments of AI are continuously re-analyzed, and if found unfit, removed. A concept famously named as AI effect. The dynamics are fluid, randomly changing, and continuous. Hence, a keen eye towards all its offerings. The basics of intelligence, already widely distributed, are voice recognition features pre-installed in all the latest mobile TheGlobalHues | Vol. 1 | Issue 1 | January 2021

phones and devices. Some popular names assigned to these highly functioning assistants by tech-giants are Siri- Apple, Cortana- Microsoft, and Alexa- Amazon. A new paradigm shift is onset. Indeed the graph is rising higher each day.

Artificial intelligence and machine learning work hand in hand, refurbishing many pre-existing technologies to a whole new level. Today, AI occupies a major standing in the market where contextual chatbots are continuously updated. Techniques that can detect various human motions, wholly automated systems, voice modification, and 3D printing is a new reality. The noble pursuits including healthcare and medicine are also looking forward to this upcoming change. India has developed a breast cancer-detecting artificial intelligence technology- Niramai, with fairly lower costs. Research in AI needs to proceed with a well-educated approach towards its biases and drawbacks.

accepted ROI calculating alternatives of AI. Optical character recognition is playing an important role in the banking and data entry departments of various businesses. A technique that converts handwritten text to machine language. While some advancements became embedded like a daily routine others shook the nation with awe. One such development was the invention of virtual reality. Transporting a person into an imaginary world where every experience feels like a real one. This development is currently a successful part of the entertainment industry.

However, it has the potential to be substituted in dentistry to relieve patients from horrifying pain.

Who could’ve imagined calculating data usage, electrical load, mechanical capacity, and even small intricate details about hi-tech optimization of devices? Artificial intelligence has made everything possible.

Pushing walls of limit, uncountable humongous production of data around the world needs to be stored and managed appropriately. Many developments in AI are providing a push towards cloud computing for the same. Tech-giants like Amazon, Google, and Microsoft provide their storage services. AI makes it a highly efficient and result-oriented process. Research suggests a bright future for organizations that are embedding Artificial Intelligence in their working systems. Regardless of who is ready for this change, AI is already here. More than ever impacting the retailers. Since the onset of machine learning for personalization of advertisement a noticeable boost in sales, helping various e-platforms to grow at a two times higher pace, is seen. Insights and better information about machines have guided creatives in a better direction, especially blooming the media industry. Now worldwide News travels faster than the speed of light via applications and automated notification response made possible via digital systems. Despite the field or industry, Artificial Intelligence is embedded everywhere. It’s changing everything coming in the way. It’s becoming omnipresent.

The world of AI

AI has already grasped a strong foot in a common man’s life. Since digitalization began, activities, professions, and developments have become dependent on innovations.

Paving a warm welcome to artificial intelligence and machine learning, important services took the initial progressive steps. Google introduced the voice search feature, government systems shifted to automated data handling while Businesses TheGlobalHues | Vol. 1 | Issue 1 | January 2021

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The Globe is changing

AI technology is not like traditional technology but a smart approach to integrating digitization into efficient innovative solutions. A technique advanced enough to mimic most human-like features. As the name suggests, intelligence is a key section of AI. Specific issues and problems are automatically scanned and rectified with help of fast working AI installed systems. Data to be converted into intelligence comes in the form of binary, consisting of information of high importance.

Later, this data is transformed into readable texts, speech, or imagery.

Aviation, defense, and national security have developed keen foot in technological advancements. Military stimulation is the new reality of testing theories related to traditional warfare without indulging in any hostilities. The projections of estimated prototypes help in analyzing its functioning. It’s a debated topic.

Few criticize these simulations as inappropriate when it comes to real situations. However, the results are quite promising to date.

A few years ago, automatic (selfdriving) cars were introduced in the automobile sector. A change indeed in the pre-existing developments made possible due to artificial intelligence. Features like GPS, hybrid navigation, modularity, and sensory information controlling advanced systems supported the new development. A reprogrammable smart approach to ease driving experience, requiring minimal to no human

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“For us to have a future that’s exciting and inspiring, it has to be one where we’re a space-bearing civilization.” input. Automatic cars are a revolution for the digital age. Widening the view more is the advent of flying cars.

Many latest technologies revolve around sensitive approaches to successfully produce A Flying Car in markets. A reality becoming true in real-time. Many countries like Japan and India are going through testing phases of advanced flying cars. Business tycoons like Elon Musk who shape a better future by indulging in the development of flying cars, spacecraft, satellites, and other uplifting technologies, utilize machine learning and AI as their integral base system. A new era is unfolding with space exploration, colonization, and whatnot. Elon musk above with the quote in red.

A New Beginning

The prospects of artificial intelligence are wide open. Artificial intelligence is already blooming. But the important question to ask today is, how much potential does it hold? How much more growth can we expect in this magnificent technology which holds the power to dethrone the human race? Debates and separate views prevail in high societies. Geniuses seek answers to this mind-boggling intelligence installed in machines. Is this the end of mankind or the beginning of something even supreme?

Overcoming every doubt and debate, Artificial Intelligence is claiming the world. It’s an irreversible change. A forward-moving force with power and potential to renovate the world.

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TheGlobalHues | Vol. 1 | Issue 1 | January 2021

10 COMPANIES MAKING A SIGNIFICANT CHANGE TOWARDS

Digital India

Company

Industry

Person

Designation

Bewakoof

Online fashion and apparel

Prabhkiran Singh Founder

Classplus

Edtech

Mukul Rustagi

Faaso’s

Online food and service Jaideep Burman

CEO

Flock

Messaging

Bhavin Turakhia

Founder

Incred

Financial service

Bhupinder

Founder & CEO

Magicpin

Savings App

Anshoo Sharma

CEO

Medife

Telehealth

Ananth Narayanan

CEO

Pepperfry

E-commerce

Ambreesh Murthy

CEO

Pinstorm

Digital marketing

Mahesh Murthy

Founder & CEO

Zoomcar

Artificial intelligence

Greg Morgan

Founder

CEO

All the company’s name have been arranged in the alphabetical order, and it is not a ranking

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Women

The Unseen Power Women are a major portion of both consumers and service providers. Major contributors to the progress of Digitalization. How do their interests impact the evolution of innovation?

W

omen have always left an unyielding mark in history.

The digital age was no different.

Since the beginning of digitalization, women have uplifted programming and computing with their sharp skills and substantial knowledge. They were among the early programmers who made today’s advancement a reality. Sadly, with changing times, the role of women in bringing digital transformation has been significantly overshadowed. Ada Lovelace was the first-ever computer programmer, who worked on Charles Babbage’s computers and published the first-ever algorithm. Another established mark in history was designing a compiler for a programming language, set by Grace Hopper.

Programming, the key component of the digital world, was a dominant area of women’s expertise till World War II. Highly acknowledged institutions such as Harvard and NASA recognized the talents for progressive developments in women. It was in the late 20th century when the importance of women went through a downward spiral in the digital community.

However, that never discouraged the strong weight of women towards the IT sector. The stamp is unerasable yet unseen. The power behind a great revolution.

The new face of digital businesses

In the 21st century, major digital changes unfolded. An exceptional and fast-paced shift towards digitalization.

Soon, the Businesses were forced to rethink the skills, abilities, and importance of women in digital sectors. Especially since the unfolding of E-commerce platforms, and wide excess to high-speed internet connections in almost every household, it became impossible to leave the feminine

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sections of society unaccounted for.

Markets function with a smooth influx of consumers and service providers.

Notable in the majority of markets, women consumers are significantly higher. Pressing on the matter that women-centric e-platforms are blooming and upcoming. Indian lingerie brand- Zivame is an inspiration to many upcoming start-ups.

A platform where the majority of service providers and consumers, both are women. A successful venture indeed. The change is global. Indonesia reported a revenue of 35% from women-owned e-commerce businesses which is 20% higher than the offline Business output. Women today are counted as important Business leaders and job creators.

The change is seen globally, where China saw an increase in women starting e-businesses reaching 55%. A major digital network of ChinaAlibaba’s Taobao consists of women store owners equal in number to male owners. The world economy depends on various factors. One factor that’s

usually never considered with great focus is the women’s contribution to the economy. With digital changes, the opportunity to work from home is plenty. Cultural barriers and other traditional factors accounting for low rates of women employees are lifting dynamically. Work, in progressing times, demands skills rather than manual labor and traditional knowledge. The area of women’s expertise is in the limelight. Developments of AI are favoring women voice overs.

Studies suggest women have a soothing and pleasing voice that is preferable in markets. Women excel in soft skills and socializing abilities.

With the changing winds, socializing has turned into a business in itself.

These developments have pushed women out of caves, and back into the drill of digital making. Counting the power of women in backing the techbased development, which is mostly left unseen, $12 trillion per year can be expected to increase in the world economy by 2025. The trajectory can reach the sky. Jeff Bezos- the richest TheGlobalHues | Vol. 1 | Issue 1 | January 2021

man in the world and founder of Amazon space company Blue Origin, is prepared to take the first woman to the moon’s surface. He Stated that

“the BE-7 engine will take the first woman to the surface of the Moon.”

pledge to achieve these goals by 2030 led major companies to rethink their business model. Including the enterprises that are women-centric inclusive fashion, apparel, and accessories.

An expected rise in demand for easily available services, e-platforms delivering each necessity, and the comfort of buying from home has made women a leading audience.

The proliferation of rapid globalization and deep-rooted internet accessibility brought every service online. 52% of the total women population who spend on online Shopping comprises the age group 19 to 26 in India. An increasing number of women are now working, time management has become harder. Liberty to access and afford online channels with less expenditure of time and a wide range of options has become an attractive magnet for women customers.

Women of the age group of 26 to 35 also indulge in e-shopping contributing 20% to the total number in India.

Businesses understand the statistics shift and change. To reap better ROI, understanding the interests of women is unequivocally essential.

Not all roses

In developing countries like India, despite the growing connectivity and digital bloom, women in rural areas are lagging. The low rate of literacy has turned out to be a hindrance.

Pressing on the importance and dire need to adapt with a Skilled India.

Countries like Singapore are also reflecting lower numbers of women in the education streams relative to technological advancements, such as science, math, engineering, and technology. Education is unpacking as the wolf among all, the computer sciences ruling. Prevailing low ratios of females in core streams might suggest a stressful scenario for upcoming generations. It’s contradictory how women are a major force behind the digital revolution, yet lagging in their development and growth for the same. Continuity of these trends can be a threat to increasing gender gaps in the future. On one hand, women are reaching space, building robots, and running successful ventures to promote Technology. Whereas on the other, another section of women is deprived of basic literacy skills.

A vicious circle of what is and what could be. Mobile phones are helping in filling the gaps by providing everything in simpler language, just a touch away. One source to stay educated, updated, and upskilled.

Leading a nation with half its population will lead to an untimely collapse.

Businesses are the building blocks of a country. A force powerful enough to change the functioning and thinking of the Business world- The women around the globe- is indeed a power not given enough credit. A wave brimming with a bright future for online societies. A section leading to a strong upfront for future generations.

Understanding the footprints

Why do businesses have a sudden interest in the preference, requirements, and behavior of women? A majority of the retail market targets female consumers. During the pandemic, there is a drastic rise in online shopping. Local shops acknowledged the changing patterns and indulged in e-retail. Half of the world’s population comprises women, so does half of the world’s growth potential. It is expected to see a hike in women users preferring the e-shopping world in coming years. World leaders understand the shift to Digitalization, hence promoting ‘inclusiveness, sustainable industrialization, and foster innovation’. One major agenda to be fulfilled includes ‘gender equality and empowering all women and girls’. In 2015, a TheGlobalHues | Vol. 1 | Issue 1 | January 2021

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Education

Availability of self - learning

Education is not just academics anymore. It’s time to switch to a school where education is freely available, wherever the pupil is.

E

ducation is the passport to the future, for tomorrow belongs to those who prepare for it today.” true words from Malcolm X, an American civil rights activist, and minister.

Knowledge and skills have been valued immensely not only in modern times but since prehistoric times when adults used to impart cultural values and skills through stories and folktales. The evolution in education has not stopped since. However, the recent onset of the Covid-19 pandemic

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created wreckage among various sectors. One of the primary sectors of any nation- Education was severely hit.

Aftermath, Learning has seen a visible transformation. Not a proportion but the whole clan of students ordeal to sit at home and attend classes. Digitalization attained momentum with the online mode of learning. No sign of relief from the pandemic raised the demand for a zero academic year where everyone is eligible to be promoted to a higher level. But a zero academic year would have distorted the process of learning.

Digital education came forward as the

most relevant solution, overcoming the distress of the situation without causing any disruption in educational flow. Digital imitation of a teaching process is preparing the world for a better tomorrow.

The offerings and the acceptance

Technological Developments have been most appreciated in education.

Spreading information to a mass population was assisted by newer innovations, reducing the labor of tasks. Where the pandemic deserted schools and institutions, digitalization filled up the void of the learning environment. Online education falls short of helping early learners as it lacks peer interaction necessary for better growth. Nonetheless, the online mode has plenty of other benefits in the education sector. Easy availability and access to education, not only to the young population but older ones, provided a great opportunity for self-learning. Several online learning platforms came into existence. Where academia is shifted on video conferencing, skills and knowledge is provided on various edutech platforms. Recorded lectures as well as live sessions are made available for different courses. Pandemic was an upturn for edtech businesses. Udemy, a prominent platform in “massively open online course” (MOOC) became evidence of public inclination towards TheGlobalHues | Vol. 1 | Issue 1 | January 2021

e-learning. 400% raise in the course enrollment was reported by Udemy.

Data suggests demand for online courses hiked from early march right after the implementation of the first lockdown.

A unique type of learning, ‘out of the box’ courses was observed in various countries. Italy showed a 431% rise in the guitar lessons before copywriting with a 418% rise and photoshop with a 347% rise. A 326% rise in “adobe illustrator” courses was seen in America. Meanwhile, India enrolled for business fundamentals with the rise of 281% people and 606% growth in the course for communication skills. Platforms like Udemy provide courses for personal hobbies and professional development attracting a huge number of potential learners. India is the secondlargest market after the US for online edtech platforms, reflecting the high acceptance rate of online education.

The most successful ed-tech platform-Byju’s hails from India, with over 50 million subscribers and $370 million in revenue showcasing a bright future of edtech. Another indigenous platform unacademy has a valuation of 1.45 billion. It ranks 6th place in the e-learning sector in the world. Both the app offers competitive exam preparation and K12 segment to a large part of their users. The story does not end here. More than 4500 startups have chosen the path of digital teaching looking at prospects of the same.

Clearly, the statistics emphasize the significance of skills and education in India. The availability of online education proved to be a ray of hope in the current situation.

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The ship has not sailed

A Promising use of digital technology is not limited to people of a certain age.

Anyone looking to upskill at a later age can opt for newer educational alternatives. Doors have been opened for people in the seniority who never got the right opportunity to learn the desired skill. The beauty of online platforms lies in being uncritical. Physically attending the classes might be misery for individuals who lack the time or are introverts. Age barriers can instigate feelings like hesitation and discomfort.

The flexibility of edutech provides a large number of learning enthusiasts with a new direction to overcome their fears. No age restriction and lack of any biases is a motivating force. Resulting, 10% enrollment of elderly on Edex and over 20% on Futurelearn platform in courses like “beginners guide to write English “ and “heart health”. Changing times demands a combination of education and skill set. The traditional education systems might fail to fulfill the desired expectations. Hence, the search for the right education is never over, becoming the reason behind longing for skills in some situations and leaving a state of being obsolete.

Higher education can be pursued at homes without any obstruction. Even for a teacher digitalization created a self-learning backdrop, this has been evident from the struggle teachers have gone through in understanding this digital transformation. E-learning is a window of opportunity to self- assess, giving a better idea of a person’s capabilities. As Isaac Asimov said,

“Selfeducation is, I firmly believe, the only kind of education there is.”

The underdog

How far education and learning have come? A contagious virus has to respite many businesses and lifestyles.

But it hasn’t been able to stop people from learning. People realized their capabilities more than ever. Edutech cherishes all self-motivated learners.

Affordability is a factor distributed evenly through various platforms like youtube and Duolingo. Hence, overcoming inhibitions of money. Where some people thought of Digitalization as creating a social gap and restricting a pupil’s growth, others believed it to be a blessing in difficult times. Ed-tech platforms with the USPs like replay, pause, review, skipping, and fast-forwarding will be a convenient source of guidance in the future.

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Credit:- Samsung TheGlobalHues | Vol. 1 | Issue 1 | January 2021

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Everything

upside down

Mental stress and anxiety:

Pollution level:

54% reduction observed in gas pollutants in lockdown due to reduced usage of fuels and traffic decrease.

The misery of being isolated from family and friends for a long time and subconscious fear of the virus resulted in a hike in mental health issues. An increase in enrollment for mental stress and anxiety management related courses was reported in 2020, Evidence of increased mental health awareness among people.

Energy saving: Eyes strain:

Sore eyes became one of the most reported optic problems in the pandemic due to increased screen time. A survey from Anglia Ruskin University reported that 16% of the covid-19 diagnosed people have sore eyes as one of the common symptoms.

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Work from home culture led to saving electric energy that is utilized in abundance in offices.

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Obesity index:

Stay-at-home orders from the government across the world changed the activity patterns of people, increasing sleep time and screen time.

As a result, there is a drastic change in BMI worldwide.

Research suggests, Obesity is more likely to base respiratory problems to become a risk factor for covid-19.

Death rate:

The death rate intensified in 2020 due to covid-19. However, heart diseases(1288 million) and cancer (1220 million) remain the primary causes of death.

Auto industry down:

A major decrease of 51% in the sales of the auto industry due to less demand for commercial vehicles in lockdown.

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Not to put all eggs in one basket:

India announced to follow a “self-sufficient” policy. Opening doors for Indian as well as foreign businesses to generate employment. India aims to replace China as the global supply leader.

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Entertainment

REVOLUTIONIZING

ENTERTAINMENT Shift in the entertainment industry is considerable. It’s amazing to analyze new technologies making entertainment a wholesome experience. But how has entertainment changed over the years?

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rapid change is blurring the boundaries between cable and internet services.

Gen Z is adapted to browsing movies and shows, as per their convenience, wherever, whenever, and however, they want. The concept of missing out on a part or limited accessibility to entertainment belongs to the digital dark ages. The digital entertainment industry is booming and so do the concerned businesses. A huge change in viewership has affected the regulations of various processes such as advertising. Since media bloomed, video-based advertising has been a preferred mode. It statistically generates more profits. The television industry which used to work in black and white pictures now uses hi-tech visual stimulations and color palettes.

Alternatives to traditional entertainment and inflow of creative content are plenty. A revolution is unfolding, bringing a new edge to entertainment.

Adding to the better quality and comfort, online streaming came as a savior for the entertainment industry in hard times like the Covid-19 pandemic. The big screens that used to lure public attention were temporarily closed worldwide. Online viewership was already growing, but this tragedy led to a dynamic change in viewers ‘ interest in platforms like

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Netflix, Amazon Prime, Hotstar, etc. The online streaming networks were soon overwhelmed with a high return on investment. Sensing the growing popularity and demand for online services, large screen movies also settled to release on internet platforms. The streaming platforms charge a subscription fee to the viewer’s with a benefit to browse and enjoy an unlimited collection of entertainment. Since mobile phones and internet services are made cheap and

affordable, each individual can stream online without any extra effort. It’s a new comfort. A lifestyle change.

From Cable to Web streaming

Among the many changes that the entertainment industry has experienced, it’s extremely hard to overcome the shift to online streaming platforms. In 1948, the first-ever Cable television network was originated in the United States. Soon afterward

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cable reached Arkansas, Oregon, and Pennsylvania. The aim was to eradicate poor signal reception in mountains and remote areas for over-the-air television signals. At that time, community antennas were used to receive broadcast signals. Cable was new to the public and was observed in admiration. Within four years, cable television had 14,000 subscribers nationwide. Not all accepted it with a warm welcome. The local television stations were threatened by this technological advancement. As a result of their concern, a rule was passed freezing cable systems that lasted from the 1960s - 1070s. When the halt on cable services was lifted in the early 1970s, regulation policies restricted operators’ ability to offer movies, sports, and syndicated programming freely. A deregulation act passed in 1984 finally helped cable to grow rapidly. In the 1990s, wireless cable was introduced to humankind.

In the 20th century, services like video on demand, subscription video on demand, and interactive TV were introduced. Alongside cell phones, computers, and internet services started making an appearance in households.

Slowly, on-demand entertainment was made available on web streaming platforms. The audience was divided into two user bases. The newer, technologically well-equipped generation preferred online streaming services whereas older generations found the shift troublesome. Not to neglect, the internet wasn’t affordable to all sections of society in the early 20th century. With passing years, advancements in technology and affordable cost led to the establishment of a fresh entertainment sector. Today, the online entertainment industry is getting higher viewership than television. But this in no way signifies any less importance of television.

A tunnel to the betterment

The entertainment industry has seen a wide spectrum of growth since its inception. Be it music, stage shows, movies, or series, the paradigm shift is clear. Minutely observing the shift, many reasons can be allotted for the new adaptations. For starters, it’s a visionary change. Business leaders who have limited time to spare for leisure and entertainment opt for online streaming platforms as a favorable choice. Creatives from around

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the world, with different cultures, can unite on one grounds of entertainment. India is becoming urban.

Artificial intelligence is implied in the digital media industry, presenting a variety of options with capabilities to interest the users. Music applications use advanced technology to understand listeners’ tastes. The world is truly connected now with multilingual language content and content creators joining a strong front. The population of rural areas is also exceedingly accessing relatable content. The entertainment industry is showing the cultural heritage of one nation to the other in a simple yet alluring form. Virtual reality is trending in the entertainment industry, which is a major development under artificial intelligence, allowing a digitally better-equipped experience. Content

supporting platforms are continuously revising their policies, as per the trends, to cater to services that will appeal to the masses and generate more profits. Many entertainment companies, such as YouTube, Google, and Facebook, employ content creators. Monetary compensation is provided based on their content viewership and advertisement reflecting on it.

Anyone within the four walls of their household can easily access the features of digital entertainment, and if talented make money from it. A skill giving the common public a sense of purpose and fame. Binge-watching is a new trend. Direct streaming is preferred. Another industry- Events management is unfolding new ideas for engaging people’s interest. The field opens a new range of opportunities within the digital radius. Huge concerts are shifting to e-modes due to the ongoing pandemic, a bliss of technology. Multi-channels are open to engagement while browsing internet-based services. Audiences can use features like split-screen, or inbuilt features in their devices to access two sources of entertainment at the same moment. In coming times, Mixed realities will be indulged heavily in the entertainment industry, leading to more traffic generation. Michael Ovitz once said, “The Internet is the greatest thing that ever happened to the entertainment industry.” Undoubtedly the industry has transformed to a large extent and will keep evolving. Entertainment is one of the revolutionary forces that can harmoniously bring change and unity in the world.

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Space

BUILDING A NEW Galaxy

Space exploration is fascinating. With improvised technologies, understanding the outer world is becoming fairly possible. How is digitalization backing the space industry?

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he world is more than what a naked eye can visualize. Outside our living atmosphere stays elements of extreme uncertainty. Drawing the keen eye of scientists around the world, space exploration has been a new milestone.

Jumping to yet another dynamic, space colonization is the intention of many enthusiasts and experts. From minute changes such as the replacement of paper maps with GPS navigation and real-time routing to institutions like NASA transforming digitally, the world is indeed stepping into a brighter future. An expected increase in efficiency and effectiveness of decision making can be credited to Digitalization. Clarity of facts and availability of raw material to achieve more is promoting researchers to utilize their talents to a maximum capacity. System integration is enabling quick data transfer.

Digital support increases the chances of prior risk- accessibility in a more accurate, reliable, and manageable way while expanding the information to systems and subsystems resulting in better-planned responses.

Hithertofore, digital transformation is promising strong prospects for exploring the Moon, Mars, and the universe beyond, making mankind understand their universal role better. A recent understanding of the Milky Way galaxy was achieved by NASA astronomer Marc Kuchner and researcher Susan Higashio using virtual reality Techniques. A 3D simulation animated the speed and direction of 4 million stars in the neighborhood of the Milky Way. This technology

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provided a new perspective regarding the motion of stars. “Rather than look up one database and then another database, why not fly there and look at them all together,” Higashio said.

Over the moon

Quite literally, Astronomers have hiked on the moon and brought backtraces to the Earth. The world is now preparing to land the first woman on the moon in Jeff Bezos ‘Blue origin initiative’ greenlit by NASA. Jeff Bezos’s first rocket made history in space, by flying to space nose first then flying back to Earth tail first, and settling down, upright, as if ready to fly again. The same kept repeating again and again leaving many space enthusiasts in awe. “One day, all rockets will have landing gear,” says Bezos. The aim is to cut the cost of space travel by a large extent.

Bezos’s Blue origin is making it possible by reutilizing hardware. No other rockets have been launched twice, while blue origin made it possible not just twice but five times. Bezos believes the Moon to be an ultimate source of tapping into extraterrestrial powers and abilities. The Discovery of ice litters on the poles of the moon’s surface can be utilized as their forming elements hydrogen and oxygen, providing a potential fuel source for further space exploration. “The solar system can support a trillion humans, and then we’d have 1,000 Mozarts and 1,000 Einsteins. Think how incredible and dynamic that civilization will be,” said Bezos.

The new generation should have everything as reachable and in proximity as possible. Amazon is hitting every milestone to reap maximum benefits from the golden

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era of space exploration, using accurate and advanced technologies. A vision to achieve dynamic space explosion, just like the era of Digitalization. Innovations in augmented and virtual reality along with cobots- a robot that works in collaboration with humans, is quite extraordinary. New developments are spreading like wildfire with high demands in the space industry. The global market for innovations is set to grow to $7.161 billion by 2025 giving a compound annual growth rate of over 40%.

The Red Planet

Space is not far anymore, where on one hand Bezos plans to take common people on the moon, Elon Musk is making habitation on Mars possible for the public as a permanent self-sustained society by the 2050s. Earlier, private players weren’t playing major bets in the space industry.

Since the involvement of private companies, the budget of innovation has hiked, with better technologies and faster adaptations. SpaceX- founded by Elon Musk developed reusable boosters, the most expensive part of Falcon 9 rockets, capable of landing themselves back on Earth. This Technology saves millions of dollars. Another spaceship named Starship is believed to ferry up to 100 people to Mars at a time. The cost will be approximately reduced to $100,000$500,000. Musk believes this price to be “low enough that most people in advanced economies could sell their home on Earth and move to Mars if they want.” Owing to the dynamically improved technologies, AI

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abilities, and robotic features, the blueprint for future goals is also prepared by SpaceX. Musk is planning to create Earth-like living conditions on Mars by terraforming greenhouse gases in the 2100s.

Turning dreams into reality

Unequivocally Technology is hitting better grounds and expanding in newer, more advanced forms. But space exploration desires more than what is already innovated. Bezos realizes the drawbacks and turndowns that may follow his vast vision.

However, with so much untapped potential waiting to be understood, optimized, and applied in the real world, there’s a positive hope to discover desired technologies in the future. Bezos launched a “Club for the Future” to motivate kids to “preserve the Earth and unlock the potential of living and working in space.” 3D printing in space is another new milestone set by ‘Made in Space’- A company that develops off-Earth products. The Technology utilizes ultraviolet laser and UV-curable resin and makes parts via “stereolithography,” with a high degree of accuracy. India achieved the title of ‘Hypersonic’ after successfully launching Hypersonic Technology Demonstrator Vehicle Technological in 2020. A speed five times the speed of sound was achieved.

Satellite communications is a major role taken over by the Digital boom in the space industry. The systems support voice, text, video, and every other form of communication. Exploring the Moon, Missions Mars, and whatnot, India is not far behind in new explorations.

NASA stepped foot into Aeronautical Mobile Aircraft Communication System by developing a digital, wireless airport communications system. It will be a gamechanger for the Federal Aviation Administration (FAA) staff, providing secure communication channels and shorter wait times.

Another amazing development was shoebox-sized robots named Cube rovers functioning as small satellites. The small size will allow researchers and aspiring students to construct a low-cost satellite launch, expanding research activities on the Moon.

So much is already happening and blueprints for future projects are prepared to achieve higher successes in space. Digitalization is part of every step, every progress, and every achievement. In the Future, space can be our new home.

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Lifestyle

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TRY BEFORE

YOU BUY The Disappointment following an online purchase to vanish forever. Digital trial rooms, the upcoming part of e-commerce, to elevate all standards of shopping.

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he world is running on extensive sales and purchases. Whatever the place, the availability of business resolute profits. In the current era, lifestyle has transformed drastically due to the ease of business availability. E-commerce came into existence in the early ’90s. But not long ago the acceptance of easy shopping, especially among the youth, uplifted the stature of e-commerce. Today, the world is flying into the future. People are looking to save time in whatever way possible. One basic necessity that fulfills the individual’s demands is shopping for goods and services. Shopping might not be a hobby for everyone but it is an inescapable task. From groceries to clothes, from furniture to

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Lifestyle electronics, all essentials make the shopping list in every household.

Different occasions like festivals, meetings, holidays demand different assets. The consumers started to benefit from e-shopping even before the pandemic. However, in this pandemic, several online shoppers hiked as expected. E-commerce is leading a way for consumers to shop in their comfort zone with the best deals and offers, solving the problem of time and energy management for the buyer. For the same reason, the growth of e-shopping won’t fall anytime soon. Who should be given the credit for such a marvelous success of online shopping? The first thing that comes to mind while answering this question is artificial intelligence- the game changer of e-commerce.

How is AI enhancing this lifestyle trait?

Artificial intelligence is a machine built intelligence with capabilities to perceive its surroundings and react accordingly to provide desired results. Conversational AI Techniques are advancing in the social world where the most benefit is reaped by e-commerce platforms. Customization is the central attribute of consumer satisfaction. E-commerce retailers can provide 24/7 customer

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support which might not be a facility for traditional shoppers. Chatbots are one of the reasons why e-commerce retailers can provide 24/7 assistance to satisfy the customer. Bots are the AI applications made for the purpose to solve the queries of the customer through chat or text regardless of the time and hour. The chatbot role is not limited here. They are also significant for providing natural language processing (NLP). NLP is the subdivision of artificial intelligence helping the Chabot to interpret the voice-based communication of humans. Through this process, the chatbot becomes capable of helping customers with buying decisions.

They are accurate and provide the essence of a real person. Artificial Intelligence is working like magic in e-commerce. One of the special traits of the bots is their ability to self-improve over time with the customer.

Social media uses AI more smartly.

The recommendations a customer gets from an e-commerce website is a result of algorithms used to accumulate the data that has been searched for. AI studies the behavior of consumer history and directs them to similar products helping businesses to reach a wider customer base.

No need to change in trial rooms

Consumers frequently shop in the clothing category. But still, a vast majority prefer traditional shops rather than e-shop for apparels. For a long time, Online shopping for clothes, up to an efficient mark, was a major challenge. The size accessibility, style, and display of color have many times proved to be unsatisfactory. A time-consuming process where the customer has to return/exchange the purchased item, if not found suitable afterward. Leaving both consumers and retailers disappointed. AI came to the rescue again. A convenient

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alternative for the buyer to have a realistic body model of themselves on the e-shopping portal where they can try before buying. The simulation of users makes it easier to try different types of clothing, mix and match the styles, try accessories with any hairstyle, and check shoes fitting.

Mumbai based TRYNBUY fashions set an example by indulging in the latest technologies. A digital trial room is created by the company’s founder Nitin Vats, as a patent software.

E-commerce platforms can load the software, to ease the experience of shopping apps. The user has to upload a picture, in addition to basic data such as height and weight, to generate a model simulation. The software also provides the user with a virtual fashion designer to make necessary recommendations. The online shoe trial shopping rooms are to be soon introduced in markets.

Vyking, an augmented reality marketing startup, made people believe how to try on a shoe virtually before buying through an app by posting a descriptive video on their Instagram handle.

A lot of big fashion associations have been impressed by the AI miracles. Zara- A popular fashion brandlaunched an augmented reality app for its 120 in-stores in London. This app led Zara’s store customers to skip long queues and check the latest collection as well as collect orders online. A virtually created model comes to life via the app to display the collection. The brand has also installed high-tech dressing rooms.

Information screens on the mirror can scan the outfit barcode to guide the customer in styling the piece with appropriate accessories.

Not just fashion but the makeup enthusiast’s comfort is kept in mind by beauty brands like Maybelline.

Therefore, Adapting to the change and understanding the benefits of digitalization. Maybelline owns a portal where they provide a virtual makeup tour with real-time results.

A customer can upload a photo or live steam on camera on the virtual try-on tool. Browse the makeup product and visualize half of the face bare and a half with the makeup. It’s alluring how technology has brought comfort to shopping. The ability to try before buying any product is indeed transformational.

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Inspiration for motivation

The world is manifesting digitalization. The era of online shopping has just begun. Artificial intelligence is making breakthroughs in the e-commerce world. The rapid execution and easier adoption of technology will intimidate the traditional retailers who haven’t experimented with digitalization yet. Personalized shopping and 24/7 customer support can win customers, triggering high profits for retailers. Amazon, the leader in e-commerce has been able to set an example in this field through customer relationship management.

The customer’s entire wishlist and power to track the shipment and other policies have transformed consumerism with top-notch expectations. An attractive feature to promote e-platforms in coming years.

With a yearning for a luxury lifestyle and access to mobile phones with a standard network, thousands of better versions of Amazon can be seen in the coming years.

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DATABASE Every coin has two sides. The advancement of technology makes life easier or more vulnerable?

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2018, Facebook CEO Mark Zuckerburg gave a deafening silence in response to the Cambridge Analytica scandal.

Cambridge Analytica acquired tons of millions of Facebook user’s data without their concern. A historic crisis facebook faced, after tons of its principles and manifesto promised to the public in its 14 years of age.

Cases of fraud very fairly increased as links for cashback and surprises lured naive people into a trap of online thefts. The advancement of technology proves that the human brain behind innovations, if able to assist the world then can also exploit it. How many times after installing a software or an app, its terms and conditions are given attention, and are accepted after all deliberation? These terms and policies take the unconscious permission for access to the person’s data. All digital services have the potential to be cracked. Sadly, hackers learn skills for penetrating privacy walls from digital platforms only.

Somehow, digitalization has managed to grasp the confidence of the common people over its security. Security issues are a database error that can be increased significantly in the future if appropriate measures are not taken.

Internet is indeed a web

The graphical user interface screen of the computers and mobile phones wasn’t advanced initially. Every digital setup supports a user end and a TheGlobalHues ||Vol. Vol.11 || Issue Issue11 ||January January2021 2021

backend. The GUI revolution transformed technology into child’s play.

Unfortunately, not the whole clan of the tech-savvy generation utilize it to help society. The ’90s was a time in America where the government could phish its citizen data through telephone wires and would monitor any person’s move. Now, the government might have made strong laws on cyber frauds but a severe lack of distrust can be seen in public. There have been reports of data breaching on famous platforms like Sony, federal, Zomato, and PayPal, even at Microsoft. Big data of telemedicine analysis of patients exhibit the potential to violate the essence of privacy. Any health issues, as a sensitive concern, maybe daunted by the digital revolution. The risk of compromised virtual transactions is lessened with the OTP. However, a one-time password is sent on the SMS, and not impossible to be intercepted with malware as cellular networks are known to be quite weak and vulnerable.

Education should exhibit practical and social skills. The edutech platform lacks these elements. With the increasing popularity of e-learning, real education is on the verge of vanishing, with a possibility to turn a person into a contended fish in a pond. Another incident happened in 2016 where the US-based e-payment giant Paypal filed a lawsuit against Indian e-payment company Paytm for copying its logo. The menace of chaos in consumer’s minds with the uncanny resemblance of both the companies’

logos was the core of this dispute. Still due for a final verdict, the case lingers.

Digitalization has also given wind to matters like piracy. It is an illegal practice in many countries. The rise in popularity of OTT content has also increased unauthorized downloads.

Piracy becomes a threat to businesses producing Copyrighted content. As technology advances, the stealing of movies, software, and even personal details, has become easier. Strict laws are not implemented against this practice hindering the economy of the entertainment business.

Time to be an antivirus

In the realm of technology, everyone is treated the same. Often the stories are heard about celebrities, politicians, or giant company’s social media accounts being hacked. When such big handles aren’t safe, what chance the general public stands? What can be a solution to this inconspicuous problem? It’s too late to take a U-turn now, being technically cautious is the far most only solution. No matter how illegal cyberattacks might be. It tends to harm every user in some way. Major courses of action like protecting digital devices through a password, using two-step authorization for public accounts, encrypting private data, and using anonymizing services such as TOR (An anonymous web browsing network) need more attention. These solutions might not dazzle the dark side of the world wide web but will provide sufficient light to watch every footstep in the transforming era.

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