NEW HOMES
DIVISION REDEFINING NEW CONSTRUCTION SALES & MARKETING
THE GARY MERCER TEAM NEW HOMES DIVISION OVERVIEW Through the unique perspective of working in both resale and new construction, realtors Sharra Mercer and Sharon Dienno have identified an unfilled need in new construction management. That’s where the New Homes Division with the Gary Mercer Team, Keller Williams Realty comes in. Our strategic, full service action plan provides you with the tools you need to succeed as a builder and gain the maximum amount of exposure in the shortest period of time. Our proven techniques leverage opportunities to showcase the property or community to find the perfect buyer.
WHAT WE DO We specialize in everything from spot lots, spec homes, and community sell outs to large scale and master plan communities.
SERVICES WE OFFER Land Opportunities Site Plan Design 2D & 3D Renderings Website Design Social Media Client Relationship Management (CRM) Realtor Marketing Photography & Videography Staging Graphic Design Event Planning & Marketing MLS & Internet Marketing And MORE!
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NEW CONSTRUCTION SUCCESS STORIES Hellings Builders
Cedar Run (Single Family Luxury Estates) Thornbury Pointe (Single Family Luxury Estates) Slitting Mill (Single Family Luxury Estates) Whitegate (Single Family Luxury Estates) Bechtel Farm (Single Family Luxury Estates) The Meadows (Single Family Luxury Estates)
Southdown Homes
East Village (Twin, Single Family, & Townhomes)
Progressive New Homes Danley (Townhomes) Media Walk (Duplex & Single Family Homes) Arbor Knoll (Townhomes)
Don Urban / Ultra Services, Inc.
Shagbark Dr - Tattersall (Single Family Luxury Homes)
Rockwell Custom
Parkview at Chesterbrook (Townhomes) Creekside at Llanerch (Townhomes)
MAZ Construction
Upper Gulph Estates (Single Family Luxury Estates)
JB Brandolini, Inc
East Strasburg (Spec Home)
Lennar
Marshalton Walk (Carriage Homes) Byers Station (Single Family & Townhomes) Town Centre Crossing (Townhomes)
BJ Homes
Bringhurst (Single Family Homes) Glenwood Reserve (Carriage Homes)
DR Horton
Dowlin Forge Station (Single Family & Townhomes)
Glenn M. White
Shiloh Estates (Single Family Homes)
MJT Builders
East 8th Ave (Twin & Single Family Homes) Glassworks (Condominiums) Merion Pointe (Townhomes)
Behrle
New Darlington (Single Family Homes) Hillendale (Single Family Homes)
Ken Hellings
Tattersall (Single Family Luxury Estates)
LAND OPPORTUNITIES Looking for land? We have you covered! We identify off market listings perfect for your next project. Sign up for exclusive land updates at GMTLandFinder.com!
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VISUAL CONTENT DESIGN
SITE PLAN DESIGN & OVERLAYS
2D & 3D RENDERINGS
COMMUNITY SPECIFIC WEBSITE & VIP LANDING PAGES Buyers want information at their fingertips 24/7, so having a custom, community specific website is crucial! Our team works with each client to design a site and landing pages that are perfectly tailored to the individual community.
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VISUAL CONTENT DESIGN STAGING & DESIGN Staging creates a more attractive and inviting space, enabling buyers to visualize size and furniture placement. This technique has proven to increase traffic on listings.
VIRTUAL STAGING
SPEC HOME STAGING
MODEL HOME MERCHANDISING
GRAPHIC DESIGN Our in-house graphic designer creates expertly designed marketing materials that will enhance campaigns and consistently portray your brand.
DIRECT MAIL Postcards are an easy way to physically get your message in front of potential buyers, and their size allows them to be easily saved for future reference.
BROCHURES Brochures are fantastic for sharing as much information as possible in a sleek manner.
LOGO DESIGN Your logo sets the tone for your community, so it's important to create a design that is both easy to read and memorable.
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PHOTOGRAPHY & VIDEOGRAPHY
Having top-notch photos and videos is key to attracting potential clients, as these are the most powerful tools in real estate today. We employ an extremely talented photographer and videographer that will capture high quality images and videos optimized for both the Internet and print materials.
AERIAL PHOTOGRAPHY Using aerial photography, we give buyers a feel for your property and community while it's in each stage of completion, showcasing prospective views and highlighting your property's unique location.
CINEMATIC VIDEOGRAPHY The modern customer wants to see the product in action. The use of video to promote and market your community increases engagement on your digital and social channels and allows you to reach a broader audience with an impactful message.
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SOCIAL MEDIA Reach the Influential | Find "Hidden Buyers" | Create Excitement
Social media is an essential tool to reach buyers, agents, and the surrounding community in order to increase awareness. We'll create and completely manage your social media so you can spend more time doing what you do best - building! Using paid targeted ads as well as organic reach, we can effectively and cost efficiently reach a large audience to find the right buyer for your project. By growing your follower count, we'll create a brand identity for your community and promote your brand across the appropriate platforms.
REPUTATION MANAGEMENT As part of managing your social media, we will monitor your online reputation by checking notifications across all platforms and responding to any questions, comments, or reviews.
BRAND PRESENTATION The first place buyers will look for you is on social media, so we'll ensure that your platforms are clean and cohesive. This will grow your online presence by making your brand recognizable.
The Gary Mercer Team, Keller Williams Realty
The Gary Mercer Team, Keller Williams Realty
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CLIENT RELATIONSHIP MANAGEMENT Forming relationships with prospective buyers is the best way to grow your business, and keeping track of these interactions is crucial. We offer several services to make sure you are continually communicating with potential clients and reaching them across multiple mediums.
DATABASE MANAGEMENT We'll keep track of your community's leads and safely store their information so it is available to you at all times.
DRIP CAMPAIGNS A drip campaign is a series of emails or texts that automatically get sent out over a period of time. We can implement several drip campaigns to ensure that you are continually reaching out to your potential owners throughout the entire process.
TEXT MESSAGE MARKETING Text messages are an extremely effective way to get a reply from a lead or an agent. We are able to send mass text messages to your client and agent databases in order to reach them in a manner that they are almost certain to see right away.
TRANSACTION MANAGEMENT By keeping track of your transactions, we'll know where each buyer is in the process and send them the appropriate materials as needed.
EMAIL MARKETING Sending out emails is also a great way to stay in touch with your database. We'll send out monthly newsletters and additional communication as needed to make sure your community stays at the forefront of your clients' minds.
REALTOR MARKETING Marketing your community to realtors is one of the best ways to find buyers. Realtors have their own databases, and they may have clients who are looking for a new construction home like yours! We have built strong and long-lasting relationships with the local real estate community. We successfully reach agents by emailing flyers in addition to realtor specific targeted Facebook and Instagram marketing. We are constantly updating our listings in the MLS, as that causes the listing to appear on the "Hot Sheet" that most agents monitor daily.
REVERSE PROSPECTING In the MLS, agents set up home searches for their clients. When a home matches any of their clients' criteria, the listing is emailed to both the agent and their client. We are always pulling updated lists of agents with clients that match a particular community and reaching out to them via email, text, and phone call to encourage sales.
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ADDITIONAL SERVICES EVENT PLANNING & MARKETING Coordinating and hosting events for prospective buyers or current owners is a great way to promote your project. Attendees will get a great feel for the lifestyle your community is offering, and it's a great opportunity for new owners to meet their neighbors!
MLS & INTERNET MARKETING Listings are disseminated from the MLS through ListHub to all the consumer websites, including Zillow and Realtor. We have paid, premium accounts on many of the most popular sites so that we have prominent positioning for our listings.
SPEC HOME SALES & MARKETING List and market spec homes Work with builder sales teams to sell specific spec homes
PRE-SALES Start VIP list and communicate updates on projects Plan and host groundbreaking events Market directly to realtor community
SELL OUTS Reposition a community for sell out Staff open houses when a builder sales team moves off of the job site
MARKET RESEARCH & PRODUCT DEVELOPMENT Market studies Focus groups Floor plan and design evaluations
BUILDER REBRANDING Optimize your branding as needed to stay up to date with current trends
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OUR NEW CONSTRUCTION TEAM INCLUDES SALES MANAGER Provides weekly traffic and sales reports Provides quarterly marketing plans Visits sites weekly and holds weekly sales meetings with the Sales Team Trains site agents in conjunction with the Gary Mercer Team and Keller Williams
SITE AGENTS Experienced in new construction sales Accountable to the Sales Manager Communicate and document all notes and activity through Commissions Inc., a client relationship management system
MARKETING TEAM Work with the Sales Team to provide all supporting marketing materials and activities as detailed in customized marketing plans
PHOTOGRAPHER/VIDEOGRAPHER Provides content for updates on construction, individual property photos, areas, and videos
GRAPHIC DESIGNER Creates marketing materials that will introduce the community to both the buyer and realtor audiences
TRANSACTION COORDINATOR Takes over each property as it goes under contract Maintains contact with the builder, buyer, and all associated parties to ensure the transaction moves along smoothly
INSIDE SALES AGENTS Answer phone/text/Internet inquiries from 8am - 8pm, plus 24-hour text responses Schedule appointments for site agents Nurture long-term prospects Educated on all aspects of the builder's history, details of the homes being built, and the finishes and features being offered
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LET'S GET STARTED
SHARRA MERCER
SHARON DIENNO
Licensed in 2004, Sharra actively works with buyers, sellers, investors, builders, and developers in Chester, Montgomery, Delaware, and Philadelphia Counties with over $29 million in sales volume in 2021. She is known for her experience, tenacity, and creative problem solving and is the co-owner of Blink Marketing Agency, which creates content specific to real estate.
Sharon has served as the Regional Sales and Marketing Manager for numerous local and national builders with various responsibilities, including hiring and training sales agents, determining home product and pricing, interior finishes of homes, and all aspects of marketing. Her 2021 sales volume was over $18 million in resale plus over 70 units of new construction.
Cell (Preferred): 610-324-9416 Office: 610-436-6500 smercer@garymercerteam.com
Cell (Preferred): 610-420-5480 Office: 610-436-6500 sharon@garymercerteam.com
newhomesdivision@garymercerteam.com www.garymercerteam.com/new_homes_division
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NEW HOMES
DIVISION REDEFINING NEW CONSTRUCTION SALES & MARKETING