phoenician the furry
WISDOM IN THE WEST WISDOM IN THE WEST
ROCKY MOUNTAIN GROOM EXPO COMES TO ARIZONA
WHY WE
STOP LEARNING
Joslyn Williams
NEVER NEVER BEHIND
THE MINDS
THE MIC
THE COMPETITIVE CORNER
RING READY
SeAndria Duckworth, CFMG
TheFurryPhoenician
COVER
MELISSA HALL
SALON + CAT
THE CAT HOUSE
FELINE LUXURY
GROOMING AND BOARDING
EDITOR
MERCEDES SCHENK
ISSUE SPONSOR
ALL THINGS PAW
GROOMER OF THE MONTH
UPCOMING EVENTS
OCTOBER 24-27
CAT GROOMER DISNEYLAND RETREAT
OCTOBER 31 - NOVEMBER 2
ROCKY MOUNTAIN GROOM
EXPO ARIZONA, MESA
NOVEMBER 16TH
COLOR SEMINAR WITH SEANDRIA DUCKWORTH + GISELLE BAHENA
WORKING
WITH ANIMALS IS NOT JUST A JOB.
IT IS A RESPONSIBILITY.
Education ensures that we meet them with skill, respect, and compassion.
RING READY RING READY
THE COMPETITIVE CORNER
Stepping into the ring for the first time is equal parts exciting and nervewracking You’re in the spotlight with your peers watching and judges evaluating no small thing If you’ve registered, congratulations That decision alone is a brave and important step in your growth as a professional. I am going to share the tips and tricks of the trade to help you get competition ready
START WITH THE RULE BOOK
First and foremost pick a competition and read the rules and regulations for the division you plan on competing in to see if that competition is optimal for you Not every competition is the same, so rules and regulations can differ at shows If it's your first competition I strongly recommend you go to the grooming contestant meeting where they review the contest rules and answer any questions you may have The contestant meeting is usually not mandatory but again I highly suggest you go
Once your signed up, I want to congratulate you! It's not always easy being in the line sight of all your peers and friends staring at you and literally being judged by your judges
UNDERSTAND YOUR JUDGES
Here's a tip I learned Find out who your judges are, then see how they groom themselves plus look at the previous year's placements As we know grooming can be selective It will give you a good idea what your judges are looking for
This well help you guage the time you need on specific areas of the dog and help ensure that you finish on time Practice, practice, practice is the key If you stay ready, you don't ever have to get ready
TRAVEL LOGISTICS THAT SAVE THE DAY
When traveling with a dog for competition I always bring a container with the water they have been drinking from home or bottle water I also make sure they have their own food.The last thing you need is a dog with an upset stomach I wouldn't introduce them to any of the fun free treats that the show vendors hand out as well Let them enjoy it after the competition Make sure you get a Hotel or Airbnb close to the competition It's less of a trip if the dog doesn't do well with travel, but also helps if you forgot something in the room
DAY OF DO’S AND DON’TS
CHOOSE THE RIGHT DOG AND BUILD A ROUTINE
Now let's choose the right dog for you If you don't have a dog of your own; outsource with friends, local groomers, breeders, etc I suggest offering free grooming not only as a thank you gesture but it ensures that you know the dogs coat is being properly maintained before competition It gives you chance to bond with the dog and see what products work well with their coat Depending on the competition you will want a certain amount of hair on the dog They usually suggest 6 weeks but look at the rules for that specific competition I suggest doing your very best on that last hair cut as if you were already in the show ring I'd also time yourself I would check the rules and see the time frame you have for the size of the dog
Most competitions have time frames to wash your dog in the bathing area that you sign up for, while others are first come, first serve Some competitions supply products and dryers while others don't You can bring your own supplies and dryer I suggest not changing the products such as shampoo, conditioner, etc on competition day I know those free samples are just hard to resist trying, especially when they say show winning results Keep with the same products because you dont want to change the texture of the hair or have a adverse reaction to the dogs skin I also wouldn't suggest changing or trying out new tools Learn from my mistake! I bought new scissors and a new 5-1 clipper Thought I'd be cool and try them on stage to realize I had to learn the scissors first; which cut a portion of my time off My clippers cut at different lengths than I was use too and one of the judges critiques was don't play trail and error on the stage They said stick to the tools you usually use Remember stay ready
After you check-in before you go on the stage take your before picture I suggest wearing a colored smock that contrast against your dog. For example one of my Poodles is black, when I wear a black smock, he blends into the pictures and its hard for the judges to judge when they can barely see him I've made that mistake to many times than I'd want to mention
I'd wear a white smock to contrast against him or some other bright color Also dont forget to take a picture after the competition which some many do forget I'd suggest bringing a comb to fluff the dog up for pictures When you're on the stage trust the process, you can do this! So many people haven't even stepped on the stage and you have. I'm proud of you! I know you are competing against other people; I try to compete against myself Do a better a groom then I did the last time I believe in you, now just believe in yourself
If you have any further questions about competitive grooming, you can reach me at Instagram/Andria livelovegroom com
SE ANDRIA DUCKWORTH
SeAndria is the owner of Andria’s Mobile Pet Salon (Tucson, AZ); an OPAWZ distributor; award-winning competitive groomer with placements in Poodles, Creative, Rodeo Rescue, and Model Dog divisions
FELINEFRIDAY WITH
MELISSA HALL CFMG
Melissa Hall, Certified Feline Master Groomer and NCGI Certifier, teaches a proven, hands-on approach to feline grooming. Her method replaces trial-and-error with clear, repeatable techniques with skills to improve finishes, reduce stress, and build client trust If you want results clients rave about, start with instruction that’s practical, personalized, and feline-first
LION CUT FOR
Friday 8:00 - 10:00
CATS
Watch Melissa perform a live lion cut demo while explaining every decision, prep, clipper work, body mapping, lines and symmetry, skin safety, and efficient finishing. You’ll learn how to adapt techniques for different coat conditions and temperaments so you can deliver consistent, low stress results.
PROPER CAT HANDLING FOR GROOMERS
Friday 10:30 to 12:30
This class translates feline behavior into three practical handling techniques that you can use immediately on any cat in your care. Melissa covers reading subtle body language, threshold management, safe restraint alternatives so that you can prevent escalation, shorten groom times, and improve finishes without force
THEIR SILENCE, OUR RESPONSIBILITY
The grooming industry has grown at a staggering pace Social media has made it easy to marvel at intricate haircuts, innovative products, and lighthearted memes Every day, millions of people see our craft as art And it is Grooming can be beautiful, creative, and deeply rewarding But behind the cheerful clips and polished photos, a darker truth lurks one we can no longer ignore: abuse
With a camera in every pocket, the curtain has been pulled back Videos of groomers striking, choking, and screaming at dogs appear with disturbing regularity Hardly a week passes without a headline about a grooming shop under investigation for cruelty To the public, it feels shocking and new But here’s the truth: it’s not new at all It’sbeen happening in grooming salons around the world for years
Only now, in the age of constant recording, the evidence is impossible to hide
And yet, some in our field have grown so numb, so accustomed to using fear and force, that they no longer recognize their actions as abuse. That complacency is just as dangerous as the cruelty itself.
We, as professionals, cannot afford to look the other way Silence makes us complicit Every time we excuse, minimize, or ignore these actions, we fail the very animals we swore to protect Our clients trust us with something irreplaceable their beloved pets And those pets cannot cry out for help, cannot testify, cannot escape. They rely on us. We must be their voice.
If we allow abuse to fester, the damage ripples outward Pet parents will lose faith in grooming, fearing that every shop hides the same cruelty That fear will push them away from us and the ones who suffer most will be the animals left without care Worse still, the many compassionate groomers who dedicate themselves to patience, education, and love will be unjustly painted with the same brush as the abusers
This is not just about protecting reputations It is about protecting lives Abuse has no place in our industry, and we must say so clearly, loudly, and together We must hold abusers accountable, demand higher standards, and commit to building a culture rooted in empathy and respect.
Because if we don’t, the message we send is that cruelty is acceptable And it is not
Their silence is our responsibility
ADRIANA WELCKLE
WHY WE NEVER STOP LEARNING WHY WE NEVER STOP LEARNING
Stay Skilled Stay Ahead
Whether you’re a cat groomer or a dog groomer, the industry is always changing New tools, new techniques, so many new products DAILY That’s why continuing your education is a must It’s essential for any groomer, new or seasoned, to provide the best care possible
Always seeing new trends on social media? Whether it be creative grooming, to breed specific trims, staying up to date with current trends ensures you’re using the safest techniques and tools
A lot of current education covers pet skin/health, behavior or even first aid so if you’re gaining more knowledge, you can become way more confident with the pet you’re grooming! A more informed groomer, is a safer groomer
Pursuing additional certificates not only builds credibility but can also lead you to bigger and better things! Not everyone has the accessibility to obtain a master groomer certification but it doesn’t help to even just learn their curriculum The NDGAA (National Dog Groomers Association of America) or the NCGI (National Cat Groomers Institute of America) have a ton of amazing books you can purchase! As well as certified educators all over the united states who offer lessons, seminars, workshops. Get yourself out there!
Expos are a great place to get a ton of education They usually offer a range amount of different classes, other groomers to connect with, and competitions where you can see others grooming I love to see others techniques I swear i learn something new every time I watch another groomer
It doesn’t matter if you have been grooming for 16 years, or 16 weeks, there is always room to learn and grow Investing in your education is vital. It’s one of the smartest ways to grow your career, confidence and skill level
Love you,
YOU CAN ALWAYS TEACH AN OLD DOG NEW TRICKS
JOSLYN WILLIAMS
CATURDAY SPEAKERS
FELINE BEHAVIOR
Saturday 8:00-9:00
Ever wonder what that feline behavior really means and how you can help with your kitty clients? In this one hour course, Dana Chavez-Rey will walk you throughhow cats communicate andlet usknowwhat and how they are feeling
FELINEANATOMY+PHYSIOLOGY
Saturday 9:30-10:30
Get to know the ins and outs of feline anatomy and physiology by Dana ChavezRey In this course, you will have a better understanding of the feline body and safe handling techniques
ALTERNATIVE FELINE CLIPS
Saturday 11:00-12:00
Wanting to try something else other than Lion Clips? This course by Dana Chavez-Rey shows you how to achieve a dino clip, chevron clip, and squirrel clip Asabonus, you will clip your own pattern during class
LION CUT FOR KITTY
Saturday 1:00-2:00
Join Certified Feline Master Groomer Courtney Garton for a lion cut demo Learn the ins and outs of shaving with skill and safety in this hour long demonstration.
Calendar of Events for Rocky Mountain Groom Arizona
Thursday Oct. 30
TradeShowSetUpforVendors
Education 1:00-5:00
Friday Oct. 31
Judge’s Meeting7:30AM Contestant Meeting
8AM Terriers & Spaniels Contest Check Ins
8:30AM
(See Contest Tab for More Contest Schedules)
Education Begins: 8AM Trade Show Opens 10AM
Trick Or Treats with Vendors 4-5PM
Costume Parade 5PM
Parade Awards 5:30PM Trade Show Closes 6PM
Sunday Nov. 2
Poodle Contest Check Ins 8:AM
Saturday Nov. 1
Dia De Los Muertos Celebration
Dynamic Duo Contest Check Ins Begin at 8:AM
Education Begins 8:AM Trade Show Opens 9AM Trade Show Closes 5PM
(See Contest Tab for More Contest Schedules)
Dia De Los Muertos Celebration 7-9pm
- Folklorico Dancers
- Taco Bar
- Cash Bar
- Dance + Music
- Kid Corner
(See Contest Tab for More Contest Schedules)
Education Begins: 8AM Trade Show Opens 9AM Trade Show Closes 4PM
MINDS BEHIND THE MIC
MEET THE PROFESSIONALS OF ROCKY MOUNTAIN GROOM EXPO OF ARIZONA 2025
JENNIE SMITH
1 JUDGE+ SPEAKER
Perfect Pomeranian Live Demo
Give us your quick backstory how long you’ve been grooming, if you’re still hands-on, and where you trained or certified. I am from Loveland, Colorado and have been grooming for 38 years I have owned 3 grooming salons and a Pet grooming School I currently groom in my salon and manage a team of 10 groomers and 4 support staff in Colorado I have bred and shown dogs for the past 40 years and Pomeranians are my primary breed, although I have completed Championship titles on over 30 breeds across all 7 AKC (American Kennel Club) groups I am a speaker and love teaching groomers new tricks to help them do their jobs more efficiently
What would you describe as your specialty?
My speciality in the area of grooming is drop coated breeds and Pomeranians But I feel like my true gift comes from my ability to teach new groomers the skills of the trade 2
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Why is continuing education important to you?
It is important because there are so many tips, tricks, theory and skills that will get lost over time if they are not shared with the younger, newer groomers And I have a philosophy of you cannot keep what you have unless you share it with others
How does what you bring education wise help elevate or support the industry?
I try to teach in very plain language and explain things in a way that the common lay person can understand the pricipals I try to provide the "why" behind the things that we do or the skills that I am teaching so everyone can grasp the content This lets the groomer understand on a mor4e fundamental leval and use the skills better as they understand the why I try to engage the audience during the presentation so that they retain the information more By understanding the theory or the why behind skills it makes it easier for the groomer to add on to it later as they learn more skills 4
What would you say is your philosophical approach?
My approach to teaching grooming is that if the student can apply the information to more than ne situation than they will have a better understanding of the material and the skills will be more useful to them Engagment and allowing for questions as we go encourages the students curiosity and willingness to try new things The only dumb question is the one you did not ask 5
JOE ZUCCARELLO
Key Three Elements of Every Successful Grooming Business
Schedule Management
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Give us your quick backstory how long you’ve been grooming, if you’re still hands-on, and where you trained or certified. My name is Joe Zuccarello, MBA Vice President of Groomer Services and Innovation at Groomer's Choice Pet Products My journey in the pet industry started in 1986 I have spent over 22 years in the pet services industry, a majority of which included helping develop and advance one of the nation’s most prestigious chain of Pet Resorts I then began a 10-year focus on new product development and management as Director of Innovation and Product Development for a leading grooming and dental products manufacturer
In 2018, I joined the team at Paragon School of Pet Grooming and Learn2GroomDogs com, the leading pet professional development and education solutions company As President, I led the company’s educators in providing learning solutions for the pet grooming services industry which are used by individual career seekers, pet salon owners, and multi-unit retailers as their core training tools for staffing, developing new groomers, and enhancing the skills of existing grooming producers
What would you describe as your specialty?
I have a Master’ Degree in Business, is a freelance pet industry consultant, and is also the creator and host of the popular Hey Joe! Podcast I have been invited to present to grooming professionals and pet industry businesses all over the world including China, Hong Kong, Japan, Italy, UK, and Canada As a consultant, I have counseled hundreds of pet business owners, focusing on profit and productivity maximization I now lead groomer services, product development, and innovation at the nation’s largest grooming distributor, Groomer’s Choice Pet Products My unique background of pet services, product development and sales, education, and business consulting makes me a valuable partner to any pet business
Why is continuing education important to you?
Education is everything There is always something to learn and something to teach others It is a constant give and take And a responsibility
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How does what you bring education wise help elevate or support the industry?
I am teaching Key Three Elements of Every Successful Grooming Business and Schedule Management
These two topics are critical to the well-being of the pets, the pet parents, the pet grooming professionals, and pet services businesses Often, we have very passionate people performing incredible services, but training or expertise in the business side of the profession may be missing the mark This causes frustration, burn out, and missing out on income potential
What would you say is your philosophical approach?
To quote Vince Lombardi, "In the pursuit of perfection, we can achieve excellence " Serve others with excellence and you will receive excellent results
MELISSA HALL
Lion Cut For Cats Live Demo
Proper Cat Handling For Groomers
Give us your quick backstory how long you’ve been grooming, if you’re still hands-on, and where you trained or certified. My name is Melissa, and I am a second generation groomer as well as a Certified Feline Master Groomer and Certifier for the National Cat Grooming Institute I began my pet grooming career with my mother and sister in 1996 in Apache Junction Arizona Our original family shop is still thriving there, thirty years later, still owned and operated by my sister and nieces
Currently, I live in Yuma, Arizona with an excellent team of groomers supporting my two shop locations I have a stellar team of employees who help me operate my dog salon, “A Touch of Class” (2011) as well as our feline exclusive cat grooming salon and boarding facility, “The Cat House” I have been feline exclusive for the last decade, and have shown my cats to earn premiership in the Cat Fanciers Association I enjoy sharing my wealth of knowledge on grooming cats, and frequently welcome cat groomers around the world to our cat hotel for private grooming instruction As an NCGI Certifier, I host pop up Cat Grooming Schools where individuals fly in from all over the world to learn and become Certified Master Groomers themselves I am a Wahl Animal Ambassador as well as a Chris Christensen Cat Ambassador In 2023, I helped start The Association of Holistic Feline Specialists which I now sit as Vice President as well as host educational seminars with people from all over the country attending
I enjoy spending time with my Persian cats and my show poodles As a Wahl Animal Ambassador and NCGI Certifier, I offer a lot of accessible information through my social medias for the fellow cat grooming professional
What would you describe as your specialty?
I am a Feline Specialist and specialize in cat grooming which includes; feline salon safety, cat salon set up, bathing, shaving, show grooming, specialty trims, and handling As a successful and seasoned business owner, I also specialize in cat only boarding businesses, how to manage and operate a successful pet business, and business management for the pet professional
Why is continuing education important to you?
There is always something to learn even myself I always find when I’m around other cat groomers There’s something new to learn 3
How does what you bring education wise help elevate or support the industry?
I’ve been teaching cat grooming worldwide in my salon as well as traveling to others since 2017 I’ve taught groomers from all over the world Canada, Malaysia, Europe, the UK, Mexico --I’m probably forgetting some countries I have hosted educational seminars, workshops, and private instruction at my salon as well as been flown out to their locations I bring a lot of experience as a professional, especially as a cat groomer, for over ten years
What would you say is your philosophical approach?
I am here to help others learn how to cat groom, and cat groom safely I know that we all come from different backgrounds, the way we learned, the education we received, (vet clinic, mobile grooming, house call); we have different business models and locations but education is here to set a standard for us in the industry We need experience to come with that, which is hands-on experience I hope that my classes encourage professionals who are interested in feline grooming to find success in their path whatever that may be.
MICHELLE KNOWLES
Dermatology for Pet Professionals
Mythbusting
Anxious, Angry, and Infirm
Fear Aggression and Trauma Handling Techniques
The Psychology of Dogs
Client Communications
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Give us your quick backstory how long you’ve been grooming, if you’re still hands-on, and where you trained or certified. I am originally from Indiana but have lived in Arizona since 2005 Michelle Knowles Master Pet Aesthetician – Whole Pet Academy + 10 years under the supervision of Dr Cliff Faver at Cave Creek Surgical and Diagnostic Center, Founding pet esthetician certification in North America, Clinical Herbalist – under the supervision of Dr Patrick Jones – Homegrown School of Botanical Medicine, ICMG –International Certified Master Groomer under Linda Easton International Professional Groomers Association Michelle Knowles, MPAe, ICMG, MAAe, CCe, CH , owner of All Things Paw, and The Herbal Paw Apothecary, has over 34 years of experience as a private and professional pet care provider Michelle is a Certified Master Groomer and a Master Pet Aesthetician She has apprenticed, volunteered, worked, owned, and managed salons, kennels, zoos, and veterinary hospitals across the country Michelle has also trained in Tuscany, Italy in therapeutic work, hand stripping and advanced dermatological care She was also the North American Iv San Bernard consultant and rep for a decade, wrote the foundation of their skin care program, and taught cosmetology and aesthetician work at The Whole Pet Academy Michelle has broad experience in pet skin and coat care, extensive experience with fear and trauma recovery, elderly pets, and a focus on managing allergic/dermatological disorders Michelle is certified through NDGAA and IPG, teaches advanced pet aesthetics at The Meditative Grooming Academy, and All Things Paw Academy, mediates on the Master Groomer Council of Best Practices, is a clinical herbalist, and is a nationally recognized speaker in her field I run the All Things Paw Academy, specializing in esthetician education, The Herbal Paw Apothecary – consulting, custom kits, products, I am on the speaking circuit within the grooming industry, and I consult on new retail products for cosmetic companies
What would you describe as your specialty?
Skin and coat recovery, Fear recovery, Trauma rehabilitation, Behavior and handling
Education opens the world for growth Mentoring and teaching not only form a legacy for one individual, but all the others that follow
How does what you bring education wise help elevate or support the industry?
I teach Skin and coat recovery, Fear recovery, Trauma rehabilitation, Behavior and handling. I feel that these are important for animal, client and groomer in order to form a better bond and quality of life for all of us.
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What would you say is your philosophical approach?
Our animals are not just pets, they are family members that deserve respect, health, and an environment that is full of love, communication and gentle handling
DR. CLIFF FAVER
Give us your quick backstory how long you’ve been grooming, if you’re still hands-on, and where you trained or certified. My name is Dr Cliff Faver and am a Doctor of Veterinary Medicine from Colorado State University I hold a BS in Biology from Adam State College and a BA in Chemistry from Adams State College I have practiced Veterinary Medicine for 38 years I founded and managed Animal Health Services in Cave Creek, Arizona a 24/7 facility with 10 doctors, 68 staff, and 4 groomers (at peak) I developed and teach Certified Pet Aesthetician Program through Iv San Bernard USA I am an international Speaker on Hair and Skin and their related issues I have served on the following Boards: Novartis LEAD Committee: With top Dermatologists from USA and Canada, Hill’s Global Committee: International Committee as a Pet Advocate on Nutrition, Veterinary Management Group; Management Group, Board Member Burbank Kennel Club, Professional Groomer Certification (PGC) formation Committee, and a WAGA Advisor I am from Alamosa, Colorado originally, Phoenix, Arizona presently I currently run the Iv San Bernard USA and Faver Family Limited Partnership
How does what you bring education wise help elevate or support the industry? Suzanne, my wife, and I spend about 20+ hour a year at veterinary seminars so that we stay current on the newest and latest so we can bring the information back to the grooming industry It is an ever changing world and it is important to current and relevant I teach the basics of hair and skin I cover not only how to prevent most skin issues but how to control or fix them when they occur This really is the basis of what grooming should be all about The health and well being of the pets that have been entrusted to us as pet professionals
What would you say is your philosophical approach? I believe strongly that the veterinarians and the groomers should work together for the betterment of the pet Education is the backbone of making this happen Both of our industries have things to learn or gain from the other and together we could accomplish much better success It
EMILY BRUNN
Don’t Poodle My Doodle
Once, Twice, Three Times A Terrier; Pet Techniques for Stripping Wire Coats
Monty + Me: The West Highland Terrier Demo
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Give us your quick backstory how long you’ve been grooming, if you’re still hands-on, and where you trained or certified.have been My name is Emily and I am an International Certified Master Groomer (ICMG) from International Professional Groomers Inc , National Certified Master Groomer (NCMG) from National Groomers Association of America, and a Master Groomer (AKC-MG) from the American Kennel Club I have been serving the dogs of Colorado since 2003 From my humble beginnings as a corporate bather to one of the states top professionals, my work has taken me into the world of AKC conformation dog shows which is where you’ll find me most weekends! Grooming and showing! I am active in multiple breed clubs and the dog show community where I share my skills and passion for dogs with everyone Online I aim known as Auntie Em where I shares my journey as a mobile groomer, dog show aficionado and provide mentorship to groomers and the owner-handler community I run Auntie Em Inc
What would you describe as your specialty?
I’m a Stripper and active in my local AKC dog show community
Why is continuing education important to you?
Continuing Education is important because it breaks up the monotony of the everyday New ideas, new techniques, keep things fresh, interesting, prevents stagnation and boredom When you stop learning you stop growing and when you stop growing you start the long slow march towards death
How does what you bring education wise help elevate or support the industry?
I have no idea how my knowledge supports the industry I just offer what I know to people who want to listen it’s up to them to do something with it I do however strive to support and encourage everyone I meet Kindness, enthusiasm and sheer insanity sometimes is what I have the most to give to my community The worst thing that can happen to stifle growth is someone saying “I can’t” so I hope to always be the voice that says “Yes you can!”
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What would you say is your philosophical approach? Life is short the only thing that should be stopping you is physics
MALINDA MALONE
PET CPR
Pet Nutrition for Groomers
Recognizing Potential Medical Issues With Pets
Situational Awareness + Personal Safety for Groomers
Personal Conceal Carry
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Give us your quick backstory how long you’ve been in your field?
I am a former Southern California police officer with over 15 years of frontline emergency-response experience I founded The Frontline Coalition because I am committed to empowering individuals with the knowledge and hands-on skills needed to act confidently in emergencies especially those involving pets After relocating to Arizona and entering the pet industry, I combined my expertise in law enforcement and animal care to create a truly unique training platform
What would you describe as your specialty?
I have been a Pet Tech® Instructor & Master Instructor since 2009, am a Health & Safety Institute (HSI) Certified Trainer – CPR, First Aid, AED, and a Certified Instructor for the United States Concealed Carry Association (USCCA) since 2023
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Why is continuing education important to you?
These certifications ensure our training meets high standards in both pet and human emergency response and that students receive accredited, real-world education
How does what you bring education wise help elevate or support the industry?
This is not a sit-and-watch class students perform CPR and bandaging on mannequins, work with demo dogs, and actively practice what they’re learning In an emergency, muscle memory saves lives Nothing beats hands-on experience: You’ll practice techniques like CPR, muzzling, bandaging, and emergency assessments just like your future students will You’ll leave confident and ready to teach immediately
What would you say is your philosophical approach?
I believe strongly that hands-on training is essential Reading a manual or watching a video can’t prepare you to handle a choking dog or a bleeding wound but practicing it can We use canine CPR mannequins, realistic wound kits, bandaging practice, and more so students gain confidence through muscle memory and real-world drills
CANDICE KURTZ
Poodle Mix Makeover: Level Up Your Grooming Techniques
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Give us your quick backstory how long you’ve been in your field?
Hello I’m Candice Kurtz and I’ve been in the grooming industry for over 19 years I am the proud owner and stylist of, Kandikutz Salon and Spa located in Fort Wayne, Indiana I have over 30 certifications of continued education My certifications range from Canine and Feline CPR, skin and coat, handling difficult dog, and AKC safe groomer I have competed in both Creative Grooming and Salon Freestyle
What would you describe as your specialty?
I specialize in curly coated breeds, and also poodle mixes
Why is continuing education important to you?
Continued education is important to me because the more a groomer is educated the less likely a pet will be hurt Learning safety, different grooming styles, and handling skills are essential to becoming the best possible dog groomer a person can be I have a love for sharing knowledge, educating fellow groomers all while having a blast doing so I teach dog groomers about maintaining as stress free grooming experience for all parties involved the pet groomer, the person owner, and the pet I do this by teaching client and pet groomer boundaries, open communication, all while mixing it with unique grooming techniques for poodle mixes By creating boundaries, standing by our policies, effectively communicating haircut standards, and educating your clients, along with using proper products and techniques, we can eliminate the frustration of grooming poodle mixes.
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How does what you bring education wise help elevate or support the industry?
This education is so important because it empowers dog groomers to take reigns of their career We’re an industry where it’s easy to cave to what the client wants versus what the pet needs However, modern day groomers have the ability to set the standard of pet care, by creating policies such as pre-booking, encourages the pet owner to be better at their pets health and hygiene It’s so important for those of us older groomers to support and stand with younger generations groomers I’m here to bring a lot of education and a lot of fun while teaching and learning
What would you say is your philosophical approach?
My classes are interactive, and exciting I like to get my students involved, and also reward them with giveaways My philosophy is continued education is the pathway to great dog grooming
CHRIS ANTHONY
Principles, Techniques, and Application of Grooming Ergonomics
Everything Shears
Always Prepared Never Overburdened
Swivel It Just A Little Bit
Dodles, Doodles, Everywhere! Not A Demo
Chris Anthony, weary from her travails in retail management and office work, found her calling when she discovered pet grooming Her over 20 year journey in this career has led her through many opportunities, experiences,& life lessons, including grooming and managing in both small and corporate salons, and starting her own successful house-call grooming business in New Jersey Supplementing those life lessons by educating herself on the various aspects of her career, she always sought innovations in pet care, education, grooming techniques, tools, and products Now her passion for grooming & education has added more in-depth knowledge of scissors, scissoring techniques, ergonomics and self-care to help preserve her own health and longevity in her chosen profession Her philosophy towards grooming is that even on ruff days (bad pun intended), grooming is something she gets to do, and that connecting with the pets in her care and keeping them as happy and safe as possible can be a joyful activity. She is the owner/groomer at Have Shears Will Travel and customer service/sales VP at Evolution Shears. Chris is honored to have co-founded the New Jersey Professional Pet Groomers Alliance and serves as its current Chairwoman. She is currently serving on the board of the World Alliance of Grooming Associations
Have you ever had a dog fall asleep while you were grooming them? What did you do?
I’ve had many dogs fall asleep on my table, usually when i get to the head so i always trim their faces while they’re taking a nap
Which breed do you secretly think is the biggest drama queen?
Honestly Australian Shepards, who happen to be my favorite dogs to groom
Do you talk to the dogs during grooming? If yes, what’s your go-to conversation starter?
Yes! I usually start with “I’m going to wash your butt”
If you were a dog, which haircut would you give yourself?
I’d give myself a continental
If you could give any dog breed a brand-new hairstyle trend, what would it be called?
Aussie Chop & Flop.
If a movie was made about your grooming career, what would the title be?
“Curl Interrupted”
What song would be the perfect soundtrack for your busiest grooming day?
Led Zeppelin- Immigrant Song
Which celebrity dog do you wish you could groom just once?
All of Meg Thee Stallions frenchies!
THE MORE I LEARN, THE MORE I REALIZE
EVERY CREATURE DEPENDS ON MY GROWTH.
@whatsthemews
IT’S NOT THE CAT IT’S NOT THE CAT
Several years ago, I was sitting on the floor of a client's kitchen with a severely pelted Persian in my lap She was the tiniest and sweetest thing, but her coat was so tightly matted that it had begun to tear at her skin I have a lot of patience and compassion for most owners with cats in this condition, as they don't think their cats need to be groomed, until, well, their cat needs to be groomed
This was my second pet-removal for this family, which is not entirely uncommon Sometimes it takes matting happening again for people to realize it's not occurring due to some extenuating circumstance but because their cat needs regular maintenance Keep in mind that even from the initial appointment I'm educating owners on why matting happens and advising on how to prevent it moving forward
I'll never forget the way my heart sank, then quickly filled with rage as my client's husband walked by me; sitting on the floor with a clipper in one hand and a suffering cat in the other, chuckling to himself and muttering, "cat grooming, what a gimmick "
I sat there utterly dumbfounded how someone could come to that conclusion when evidence of quite the opposite was literally staring them in the face It was then and there that I realized a huge part of my job (other than grooming) was to raise awareness and advocate for these wonderful and often misunderstood creatures who cannot speak for themselves This went beyond a client to client basis, but a drastic change that needed to occur in mainstream media
Cats are often vilified and portrayed as indifferent, neurotic, untrainable, reclusive little roommates who need little to no care In my opinion, this is one of the primary reasons we remain so far behind in feline-focused research on behavior, health, and hygiene Cats are too often dismissed before their needs are truly understood What makes this even more disheartening is that this narrative is frequently perpetuated by fellow pet professionals themselves!
A substantial portion of the veterinary and grooming community still insists that cats cannot (or should not) be groomed They lean on papillae and arrector pili anecdotes, making generalized claims that cats are inherently too fearful or reactive to tolerate bathing, high velocity dryers, or clipping In truth, these assumptions say far less about the limitations of feline temperament and far more about the limitations of the professional's own education and experience
So many cats are denied care because they are deemed "ungroomable" and categorized as being difficult, challenging, sensitive, fearful, or too susceptible to stress What these professionals are really meaning to say is that there are no easy cats for them to do; only cats that require skill, patience, and a deeper understanding
A "decent" or "well-behaved cat" is such a subjective term It directly relates to the groomer's experience and skill in modifying their techniques and approach to fit the temperament and triggers of the cats in their care. I would challenge that if groomers are dismissing cats as "ungroomable" they are not lacking in feline clients as much as they are lacking in the ability to handle and interpret feline
behavior This is not something I say lightly The majority of my first time clients are either people who were turned away by veterinarians, have had negative experiences at previous salons, or they suddenly find themselves with a cat in an unfortunate condition
Of course, this is perfectly acceptable No one should attempt to groom cats without the proper experience or training, nor should they work beyond their comfort zone In any lecture I do on cat grooming, I always emphasize that execution without education is willfully negligent It is precisely how both groomers and cats end up getting hurt
t's with the greatest intensity that I also must emphasize that when a Certified Feline Master Groomer accomplishes what others cannot, the conclusion should never be that harm was done It should be recognized as the outcome of advanced training, refined technique, and dedicated experience that has made such work possible
Just because one groomer may be unable to handle a cat does not mean that cats are not worthy or capable candidates for grooming Just because one groomer struggles to effectively execute a grooming task, does not mean it is harmful to the cat
Too often, dog groomers who only take the occasional cat feel entitled to dictate best practices to those of us who are felineexclusive Domestication is not a classification These are two completely different species and care is not directly transferable to the other
I have seen too many groomres proclaim themselves as "masters" or "cat groomers" when in reality, they have not earned the credibility for that distinction Ironically, many of these are the same individuals who are positioning themselves as an authority on cat grooming
Thankfully, it's 2025 and accountability has entered the grooming industry The days of making bold claims or inventing titles and certifications without scrutiny are coming to an end With search engines and social media offering us unprecedented transparency, it has never been easier to verify credibility and ensure that a professional's work history and experience supports their claims It is a generation that celebrates autonomy and recognizes each cat as an individual rather than lumping an entire species together under outdated canine concepts or stereotypes
This shift represents progress not only for our grooming industry, but for the cats themselves It acknowledges that respect, education, and compassion must replace ego and assumption if we are to give cats the love, respect, care, and appreciation they deserve
JOIN THE GUILD
The Arizona Professional Groomers Guild a non-profit organization comprised of professional pet groomers in the state of Arizona Originally founded in 2022; it began as a social club, establishing a strong community first before collaborating into an association to better support each and every groomer To be a member of the Arizona Groomers Guild is to prioritize competency and compassion through continuing education and community
There is no license or certification required to groom in the United States The APGG recognizes the importance of continuing education and the impact professional development has on individuals and the animals and people we serve
Working with live animals can be an emotionally taxing career, and compassion for oneself as well as the animals we service is vital The APGG prioritizes whole health for both humans and animals and actively seeks to find methods in bettering everyone’s overall well-being
Our organization is founded on community and mutual collaboration We pride ourselves in open discussion to learn new skills and ways of thinking Together we develop, support, network, advocate, and connect to enhance not just our industry but to grow professionally
Memberships are $150 annually.
FROM THE EDITOR
One of the greatest strengths of our industry lies not in competition, but in education and community When we come together as professionals whether through guilds, associations, expos, or simply peer support we raise the standard for what grooming and holistic pet care can be
This issue of The Furry Phoenician is a reminder that learning doesn’t end with certification or experience Each groom, each conversation with a client, and each new peer connection is another opportunity to teach, guide, and grow Our clients often look to us not just for services, but for understanding and that requires patience Educating them about behavior, realistic expectations, and proper care is part of the work we do to improve the lives of pets and strengthen the bond between humans and animals
Membership whether in professional organizations, continuing education programs, or local groups gives us the foundation and community to do this work better It connects us to mentors, resources, and the encouragement we need when the work feels heavy It also challenges us to be generous: to support others in their journey, remembering that we were once beginners, too
As you read through this issue, I invite you to reflect on the ways you can both seek out and offer education. Where can you be more patient with a client? Where can you encourage a fellow professional who’s still finding their way? Together, through patience, learning, and membership, we shape an industry that values both excellence and compassion
As always,
MercedesSchenk
APGG PRESIDENT
