February 2023 | The Fresh Market Magazine

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delicious finds • culinary tips • seasonal inspiration FEBRUARY 2023 Vol. 24 Pricing and promotions valid February 1-28 unless otherwise stated. See back cover for details. America’s Valentine’s Headquarters The Best VALENTINE’S DAY EVER! Celebrating BLACK HISTORY MONTH Get GAME DAY READY Cooking With CHEF RICKY MOORE Delicious Ideas FOR A MEATLESS LENT Valentine’s Meal for 2 Details on page 3 the MAGAZINE

SET THE TABLE FOR ROMANCE

Love is in the air—along with the enticing aromas of grilling steaks, velvety roses and chocolatey desserts. All the trappings of a romantic Valentine’s Day are at your fingertips at The Fresh Market, from fully prepped and ready-to-cook meals to fresh-from-thebakery sweets to crush-worthy gifts. We can help you pull out all the stops and make this the most amazing Valentine’s yet! But the holiday isn’t the only celebration getting some love this month. We’re also planning for the year’s biggest football game with a starting lineup of crowd-pleasing party foods. And we’re honoring Black History Month with a showcase of African American vendors. So, go ahead and dig in— there’s plenty to love!

We had the Valentine’s Day dinner last night and it was superb! The food was delicious, the portions generous, and it was a great value. Keep up the good work!”

@thefreshmarket BE THE FIRST TO KNOW Get exclusive offers, recipes, events and more delivered to your inbox. contents: Set the Table for Romance 2-3 A-More to Love 4-5 Made for Each Other 6-7 Gimme Some Sugar! 8-9 Gifts We’re Crushing On 10-11 The Easiest Way to Make Someone’s Day 12 Enter to Win Free Roses for a Year 13 The Universal Language of Love .............................................. 14-15 For the Love of Football 16-17 Build the Ultimate Game Day Spread 18-19 February Little Big Meals ........................................................... 20-21 Celebrating Some of Our African American Vendors 22-25 Cook Like a Chef With Ricky Moore 26-27 Delicious Ideas for Lent ............................................................ 28-29 February Featured Items 30-37 This! Is How to Score Big on Game Day back cover
amy r. | asheville, nc click to subscribe

VALENTINE’S MEAL FOR 2

MEAL INCLUDES:

Choose two:

• Premium Choice Chateaubriand Cut Filet Mignon (9 oz)

• Ultimate Lump Crab Cakes (2 ct, 4 oz ea)

$5999 $30 per person

• New! Wild North Atlantic Lobster Tail (5 oz)

Get one of each:

• Mascarpone Whipped Potatoes With Rosemary (1 lb)

• Asparagus With Red Peppers and Sea Salt Butter Steamer Bag (1 lb)

• Hand-Dipped Chocolate Strawberries (8 ct)

• Dozen Rose Bunch* (1 ct)

• The Fresh Market Reusable Shopping Bag (1 ea)

Save up to $35 *Colors

Get chef Anna Rossi’s tips and tricks for cooking our Valentine’s Meal for 2!

ready to heat

VALENTINE’S PRIME RIB MEAL FOR 2

MEAL INCLUDES:

• Fully Cooked Prime Rib (1 lb)

• Mascarpone Whipped Potatoes With Rosemary (1 lb)

• Green Bean Medley (1 lb)

• The Fresh Market Rosemary Horseradish Aioli (4 oz)

• The Fresh Market Reusable Thermal Tote (1 ea)

$4999

$25 per person

to
ready
cook
vary by store. Excludes red.
While supplies last. Due to availability, substitutions may be necessary for all items in this magazine. Heating instructions will be provided at pickup and available online at TheFreshMarket.com. Savings based on regular retail.
YOUR COMPLETE VALENTINE’S MEAL Online: Now-Feb 13 by 2pm ET Pick up: February 10-14
ORDER
click to order online
watch
The Magazine 3
click to
now

A-MORE TO LOVE

Put your love on full display with a deliciously romantic surf-and-turf entrée made just for Valentine’s Day. Add a heart-y side dish of in-season artichokes with our easy-to-love recipe and you’ve got a Valentine’s menu straight from Cupid’s kitchen.

Tips for a Perfectly Cooked Sweetheart Ribeye

Season Properly

Thirty minutes before cooking, pat the steak dry with paper towels and season liberally on all sides with kosher salt, then let it warm to room temperature. Avoid adding ground black pepper, steak seasoning or steak rubs until after the steak has been cooked—these spices will burn in the pan.

High Heat in a Heavy Pan

Use your largest, heaviest pan, preferably cast iron. Preheat over high heat until the pan is slightly smoking. Add a teaspoon of high-heat cooking oil and carefully place the steak on the pan. It should sizzle immediately—if not, your pan is not hot enough! Cook undisturbed for 2-3 minutes until the surface is deep brown and the steak releases easily. Turn it over and cook an additional 3-4 minutes or until desired internal temperature.

Use a Thermometer

An instant-read probe thermometer is every meat lover’s best friend.

Let It Rest

Rest the steak for at least 5 minutes before serving. Resting allows the juices to redistribute evenly throughout the steak.

Seafood Wine Pairing: Duckhorn Sauvignon Blanc Beef Wine Pairing: Honig Napa Valley Cabernet Sauvignon
RARE
120°F 130°F 140°F 150°F 160°F+ TheFreshMarket.com | shop.TheFreshMarket.com 4 VALENTINE’S DAY
MEDIUM-RARE MEDIUM MEDIUM-WELL WELL DONE

Falksalt

Sprinkle these delicate flakes over meat or veggies to add a pinch of flavor and refinement.

$4.99 ea | 2.47 oz

Save up to $1 ea

Limited Time Only!

Sweetheart Ribeye

Impress the meat lovers in your life with this Premium Choice ribeye that’s hand-cut and butterflied into the shape of a heart by our expert butchers. It’s aged at least 14 days for maximum tenderness.

available 2/10–2/14

Limited Time Only!

Heart-Shaped Crab Cake

Made exclusively for us, these Valentine’s-themed delicacies are made from our perfectly seasoned, ready-tocook Maryland Crab Cakes (3 oz ea).

available 2/8–2/14

MORE FOR THE MENU

In-Shell Chesapeake Oysters

Wild-caught on the York River—a major tributary of the Chesapeake Bay—our oysters are plump, hardy and fresh.

Market Price | 12 ct

A great gift for guys (and for game days, too!), these Premium Choice ribeye steaks are thick-cut from whole rib roasts with the bone left intact for maximum flavor.

Market Price

The Fresh Market Hollandaise or

These rich sauces are perfect partners for steak, seafood, veggies and more.

$4.99 ea | 7 oz

Try this!

FROM OUR CHEF’S KITCHEN

STEAMED ARTICHOKES WITH

CREAMY DRESSING

Béarnaise Sauce Tomahawk Steak
click for recipe The Magazine 5

MADE FOR EACH OTHER

Who says a romantic Valentine’s meal has to take place in the evening? We’ve got plenty of options for creating a love-filled feast, whether it’s breakfast in your PJs, an elegant brunch or a casual anytime picnic board.

Take & Bake Brie

Our creamy brie comes wrapped in buttery puff pastry and topped with delicious combinations of nuts and fruit preserves. Try Apricot Almond, Raspberry Almond or Strawberry Walnut.

$12.99 ea | 8-12 oz

Valley Lahvosh Baking Co.

Hearts Crackers

Founded by Armenian immigrants, this California bakery has been handcrafting traditional crackerbreads since 1922. Add their heart-shaped crackers to your Valentine’s board for a sweet touch.

2/$7 | 4.5 oz

Save up to 98¢ on 2

Torres Chips

With flavors like Black Truffle, Sparkling Wine, and Caviar, these artisanal chips provide a special occasion snacking experience. They’re handcrafted in Spain using sustainably grown potatoes.

$5.99 ea | 4.4-5.29 oz

Try serving with a crème fraîche dip and caviar

TheFreshMarket.com | shop.TheFreshMarket.com 6 VALENTINE’S DAY

Fossier Rose Biscuits

A perfect pair for champagne, these sweet treats are made in France’s oldest biscuit factory—founded in 1756. Taste the perfection of centuries-old recipes updated with today’s flavors.

$7.99 ea | 3.5-3.9 oz

Save up to $1 ea

BRUNCH FOR 4

(Perfect for a Valentine’s Day— or anytime—treat!)

MEAL INCLUDES:

• Quiche Lorraine, Broccoli Cheddar or Spinach Tomato Quiche (24 oz)

• Market Style Bacon (1 lb)

• Tropical Fruit (24 oz)

• Blueberry Muffins (4 ct)

The Fresh Market Reusable Shopping Bag (1 ea)

$2500 $6.25 per person

Savings based on regular retail.

Save up to $14

Citrus

Make the most of citrus season by adding vibrant oranges and mandarins to your board. Try sweet and juicy Sumo Citrus® Mandarins, pink-fleshed Cara Cara Navel Oranges, or tree-ripened Reserve Heirloom Navels.

Make It a Valentine’s Mimosa

Give this classic brunch sip a sweet twist with a splash of our cold-pressed orange strawberry juice and bubbly prosecco.

Vera Wang

Party Prosecco

This premium Italian prosecco is light and refreshing with a playful yet sophisticated effervescence.

ready to heat
click to order online
The Magazine 7

GIMME SOME Sugar!

Share something sweet with your sweetheart this Valentine’s Day. From decadent brownies to luscious chocolate-dipped strawberries to cute-as-a-button petit fours, our selection of holiday goodies will win your heart—and theirs!

1 2 3 4 5 TheFreshMarket.com | shop.TheFreshMarket.com 8 VALENTINE’S DAY

1 With Love Killer Brownie

This ooey gooey dessert features a sweet vanilla blondie snuggled atop a fudgy chocolate brownie and layered with creamy caramel and white chocolate chips, then topped with Valentine’s-perfect sprinkles.

$6.99 ea | 12 oz

2 Hand-Decorated Cupcakes

Wear your heart on your sleeve when you share these fresh-baked cupcakes, decorated by hand and topped with classic message hearts.

$6.49 ea | 6 ct

3 Hand-Dipped Chocolate Strawberries

We carefully select the biggest, freshest strawberries to hand-dip and decorate in store. Enjoy dark, white or marbled chocolate, or try them with Valentine’s sprinkles and edible glitter.

$11.99 ea | 8 ct

4 Hand-Decorated Petit Fours

Pop these little love bites with someone special. These cute-ascan-be treats are decorated by hand and topped with nostalgic message heart candies.

$2.50 ea

5 Treats for My Sweet Cookie Bags

Sweeten someone’s day with these hand-decorated cookies. Made exclusively for The Fresh Market, they’re only available for Valentine’s Day and come with a customizable gift tag.

$7.99 ea | 8 oz

MORE SWEETS TO LOVE

exclusive

Sloth & Chocolate Bear Hot Cocoa Melts

ea | 3.5 oz

New!

Ben & Jerry’s and Tony’s Chocolonely Chocolate Love A-Fair Bars

Bakery!

Bakery Bling Sweet Pink Mini House Decorating Kit

$10.99 ea

Melville Valentine’s Day Gourmet Pretzels

$4.99 ea | 5 oz

The Magazine 9

The
Fresh Market Red Velvet Biscotti $9.99 ea | 8 oz
$5.99 ea | 6.35 oz handcrafted
$8.99
Melville Hot Chocolate Bomb With Hearts
$8.99 ea | 2.8 oz
Our variety of Valentine’s treats goes beyond the bakery, from chocolate bars to biscotti to gourmet pretzels. FromOur

GIFTS WE’RE CRUSHING ON

Need to let someone know how you feel this Valentine’s Day? From the prettiest roses in town to classic boxes of chocolate, these are some of our favorite ways to impress your crush.

CHOCOLATE LOVERS GIFT CRATE

Truffettes de France

Cocoa Dusted Truffles

Melt-in-your-mouth decadence with a conscience—these luscious truffles are made with chocolate that’s sustainably sourced, fair trade and free of palm oil.

$12.99 ea | 9 oz

The Fresh Market Signature Crates

Delight the foodie in your life with one of our five gift crates filled with carefully curated goodies. Think toast-worthy wines, cheeses, snack mixes, cookies, coffees and more—including many of our signature private label items. Each one is assembled in-store and comes in a custom-designed wooden crate.

$94.99-149.99 ea

The Fresh Market Peanut Butter Cups

A classic flavor combination gets a gourmet twist in our handcrafted peanut butter cups. Try milk chocolate with chopped peanuts or almonds or savor dark chocolate with almonds.

$2.99 ea | 2 oz

VALENTINE’S DAY
TheFreshMarket.com | shop.TheFreshMarket.com 10

The Fresh Market Ultimate Premium Roses

Responsibly grown on farms in the sunny mountains of South America, our vibrant PassionRoses are the most stunning, longest lasting roses you can find. In fact, they’re the official rose of the Rose Bowl, Tony Awards and Miss America Competition.

Mixed Bouquets

Not ready for roses?

Share the love with one of our vibrant Valentine’s bouquets instead. They’re bursting with fresh-cut blooms, from gerbera daisies and carnations to hydrangeas, lilies and more.

Starting at $15.99 ea

RAISE A GLASS TO EACH OTHER

Toast the one you love with your favorite celebratory sip.

Gérard Bertrand Côte

des Roses Rosé

This brilliant pink wine opens with aromas of summer fruits and finishes with notes of candy.

Salvatore Principe

Moscato

Adorned with hearts painted by artist and winemaker Salvatore Principe, this lightly sparkling wine delights with flavors of peach, apricot and honeysuckle.

TÖST Rosé

This sparkling nonalcoholic beverage flavors life’s meaningful moments with white tea, ginger and elderberry.

Red Envy Cherries Gift Box

From their orchards in New Zealand’s Southern Lakes District, New Zealand Cherry Corp. harnesses the purity of the country’s clean air and water to produce cherries that are always large, fresh and juicy.

Deep Love Lemonade

These flavorful nonalcoholic lemonades are infused with floral extracts like rose, elderflower and woodruff.

The Magazine 11
1. Open The Fresh Market app on your phone. 2. Select delivery. 3. Shop and add gifts to your cart. 4. Go to checkout. 5. Select “Make It a Gift.” 6. Enter the recipient’s details, pick a digital card and enter a personal message. 7. Place your order (and feel good about spreading the love)! Can’t be with the one you love this Valentine’s Day? Send them something amazing from The Fresh Market with just a tap! Our easy-to-use app lets you share beautiful and delicious gifts via Instacart. THE EASIEST WAY TO MAKE SOMEONE’S DAY your next curbside or delivery purchase of $60 or more. Use code: TFMAPP Expires 4/30/23 $10 OFF DOWNLOAD OUR APP & SAVE! VALENTINE’S DAY Makeitagift! 12 TheFreshMarket.com | shop.TheFreshMarket.com
STOP AND SMELL THE ROSES! You could win a dozen roses every month for a year— to share with someone you love or keep for yourself. To enter, just stop by The Fresh Market nearest you and fill out an entry form now through February 14. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. Open only to residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Promotion begins at 8 a.m. ET on 1/25/2023 and ends at 9 p.m. ET on 2/14/2023. This Promotion offered at this The Fresh Market Store. Drawing is for one (1) The Fresh Market FREE Roses for a Year, ARV: $155. Odds of winning depend on number of eligible entries received before the applicable drawing. See Official Rules for drawing times and details. Sponsor: The Fresh Market, Inc., headquartered at 300 N. Greene Street, Suite 1100, Greensboro, NC 27401 Win Free Roses ENTER FOR A CHANCE TO FOR A YEAR!

THE UNIVERSAL LANGUAGE OF LOVE

From love to amor—no matter what you call it, the sentiment is the same in any language. And since countries and cultures all over the world mark this day of love, it’s easy to make Valentine’s Day an international affair. Impress your Valentine with one (or more!) of these romantic treats from around the world.

Grilled Oysters

from great britain

Give your special someone the royal treatment when you serve up Great Britain’s favorite Valentine’s dish: oysters. A buttery, cheesy topping of parmesan, panko and lemon juice makes these easy grilled oysters a luscious treat.

lb

14 14 VALENTINE’S DAY
Castillo de Canena Extra Virgin Olive Oil $23.99 ea | 16.9 oz Save up to $6 ea click for recipes TheFreshMarket.com | shop.TheFreshMarket.com
Parmigiano Reggiano $21.99 per

Pibil Pollo

from mexico

The bright red color of achiote paste—a popular seasoning in Mexican cuisine—makes this Yucatan roast chicken dish a fitting choice for Valentine’s Day. The flavors of citrus, garlic and cilantro make it even more irresistible.

Dauphinoise Potatoes

from france

Feel like you’re on a romantic getaway in the French countryside when you savor this traditional French dish together. Made with thinly sliced potatoes, cream and cheese, it’s deceptively simple yet decadently delicious.

Honey Buttered Semolina Crater

Pancakes

from morocco

When the day calls for breakfast in bed, serve up this Moroccan favorite—yeasted pancakes made with semolina flour. Top them with a syrup made from honey, butter and orange marmalade and it’ll be love at first bite.

Krupnikas

from lithuania

Warm up cold winter nights with a shot of this Lithuanian spirit. It’s made from vodka and honey, with hints of clove, cinnamon, vanilla, lemon, orange and cardamom. It can be served warm or chilled.

Organic The Fresh Market Original Dijon Mustard $2.99 ea | 9 oz Mifroma Gruyere $13.99 ea 7 oz Beans $10.99 ea | 2 ct
Patricia Quintana Achiote Chile Sauce $9.99 ea | 16 oz Organic Bono Sicilian Blood Orange Marmalade $5.49 ea 12.4 oz Save up to $1.50 ea Organic Madhava Amber Honey $8.99 ea 16 oz Save up to $2 ea Nielsen-Massey Pure Orange Extract $8.99 ea | 4 fl oz The Magazine 15

FOR THE LOVE OF FOOTBALL

Two hundred seventy-two regular season games. Twelve playoff games. And it all leads to this. The biggest football game of the year is here! Whether you’re cheering on your favorite team or just in it for the commercials, football watch parties are better with snacks.

GAME DAY MEAL

MEAL INCLUDES:

• Chicken Salad Slider Tray or New! Buffalo Chicken Salad Slider Tray (28 oz)

Caprese Pinwheel Appetizer Tray (38 oz) or Pepperoni Pinwheel Appetizer Tray (33 oz)

• New! Carnitas Cheese Dip (26 oz)

Xochitl Tortilla Chips (16 oz)

• The Big Cheese Bulk Snack Mix (1 lb)

• Chocolate Chip Mini Cookies (12 ct)

• The Fresh Market Reusable Thermal Tote (1 ea, while supplies last)

ORDER YOUR COMPLETE GAME DAY MEAL

$4999

Serves 6 $8.33 per person

Save up to $13

While supplies last. Due to availability, substitutions may be necessary for all items in this magazine. Heating instructions will be provided at pickup and available online at TheFreshMarket.com. Savings based on regular retail.

Order Online: Now-Feb 10

Pick up: February 10-12

click to order online

TheFreshMarket.com | shop.TheFreshMarket.com 16 EATERTAINING

MAKE OR TAKE WINGS

Football and wings: a match made in sports heaven. Pick up ready-made wings from our deli or swing by the meat counter for fresh wings to cook and customize with your favorite sauce.

LEVEL UP YOUR SAUCE

These special finds will take your wings from mild to nuclear!

Nando’s Peri Peri Sauce

$4.49 ea

9-9.2 oz, SELECT VARIETIES Save up to $1.50 ea

Hank Hot Sauce

$5.99 ea

8.5 fl oz, SELECT VARIETIES Save up to $2 ea

Lillie’s Q Hot Smoky Barbeque Sauce

$7.99 ea 21 oz

Tia Lupita Hot Sauce

$5.99 ea 8 oz, SELECT VARIETIES Save up to $1.50 ea

WING IT!

Ready-made wings from our deli come in eight flavors: Buffalo, Teriyaki, Honey BBQ, The Fresh Market Carolina Gold, Garlic Parmesan, Savory, Korean or Sesame Garlic. Take home 25, 50 or 75 wings!

Melinda’s Habanero Wing Sauce

$4.99 ea 12 oz

Save up to $1.50 ea

The Magazine 17

BUILD THE ULTIMATE GAME DAY SPREAD

Scoring a touchdown with a crowd of hungry football fans is easy with our ready-made party platters, snacks, dips and more.

Carnitas Cheese Dip

Dunk your favorite chips into this fresh, made-in-store dip packed with carnitas, cheese and fresh salsa and sprinkled with cilantro. Simply heat and eat—just in time for the big game.

$8.99 lb

The Fresh Market House-Made Guacamole

Our made-in-store guacamole is crafted from our own signature recipe with perfectly ripe avocados.

GARDEN OF EATIN’ TORTILLA CHIPS

TheFreshMarket.com | shop.TheFreshMarket.com
EATERTAINING 18

WRAP TRAYS

Party Platters

From salty to sweet, we’ve got dozens of appetizing options to choose from.

Think mini sandwiches and sliders, cookies and desserts, savory meats and cheeses, fresh veggies for dipping, and more.

Take-and-Bake Pizza

Make it a pizza party with our better-than-takeout pies. They’re made fresh in our deli—all you have to do is pop them in the oven. The best part: They’re only $6 on Thursdays! $8.99-10.99 ea | 12 in

Create Your Own 6-Pack

Our six-pack program lets you choose your favorite cold ones for a special price. Create your own six-pack bottles must be selected from the single SKU section only. Not available in all states.

IN-SHELL PISTACHIOS 20 % off nut of the month
BUFFALO CHICKEN PIZZA
The Magazine 19
TheFreshMarket.com | shop.TheFreshMarket.com AMERICA’S $20 non-member Price: $ 25 LITTLE BIG MEAL IS BACK! EVERY DAY TAKES ONLY 30 SECONDS TO SIGN UP AND START SAVING IMMEDIATELY click here to sign up MEMBER-ONLY PRICE 20 EASY MEAL SOLUTIONS
The Magazine 21 Pricing and promotions valid February 1-28 unless otherwise stated. See back cover for details. CHICKEN PARMESAN MEAL CHICKEN SANDWICHES Members save up to $13 Non-members save up to $8 FEBRUARY 8-14 EASY SKILLET MEAL Members save up to $12 Non-members save up to $7 FEBRUARY 15-21 CHICKEN PARMESAN Members save up to $17 Non-members save up to $12 FEBRUARY 22-28 FEBRUARY 1-7 FAJITAS OR QUESADILLAS Members save up to $22 Non-members save up to $17
click to order online
MOST L VED DINNER

Celebrating

SOME OF OUR AFRICAN AMERICAN VENDORS AND THEIR STORIES

In honor of Black History Month in February, read more about the vibrant flavors and rich traditions that Blackowned businesses bring to The Fresh Market. Then, take their products home to try for yourself.

Look for this logo on products throughout our store, signifying African Americanowned businesses we are proud to support.

MARGARET NYAMUMBO

A third-generation coffee farmer from Kenya, Margaret Nyamumbo grew up in Kisii, a region of Kenya that’s renowned for producing some of the world’s finest coffee. She founded Kahawa 1893 with a twofold mission: to share African coffee with the world and to advocate for gender equality in the region’s coffee industry. In Kisii, women perform 90% of the farm labor but own less than 1% of the land. Nyamumbo works to fulfill that mission by sourcing coffee directly from women-owned farms and promoting traditional African farming practices that preserve the soil. She even makes it easy for coffee drinkers to help, with a QR code on each bag that links to her Tip the Farmer program.

Kahawa 1893

12 OZ, SELECT VARIETIES

$11.99 ea | Save up to $3.00 ea

the name says it all
Kahawa means “coffee” in Swahili, and 1893 is the year that coffee was first introduced to Africa.
TK MAG
TheFreshMarket.com | shop.TheFreshMarket.com 22 BLACK HISTORY
SECTION
MONTH

MIKAILA ULMER

When 4-year-old Mikaila Ulmer got stung by a bee twice in one week, she set out to conquer her fear of the buzzing insects by learning all she could about them. Soon, she became fascinated by bees and the role they play in our ecosystem. When her parents encouraged her to create a product to showcase at local youth entrepreneurial events, she decided to add a buzzy twist to her great-grandmother’s flaxseed lemonade recipe, adding honey instead of just sugar. More than 10 years later, her Me & the Bees ready-to-drink lemonades come in five flavors, and a percentage of the profits goes to local and international organizations working to protect honeybees.

Me & the Bees Lemonade

12 FL OZ, SELECT VARIETIES

4/$9 | Save up to $4.16 on 4

FRED & PERTEET SPENCER

In West Africa, “ayo” means joy. It’s a fitting name for the company created by husband-and-wife team Fred and Perteet Spencer, who’ve found joy in bringing the cuisine of Perteet’s childhood to people around the world. After noticing a lack of representation of African foods in grocery store aisles, the Spencers launched Ayo Foods with frozen meals that make it easy to create traditional West African dishes like Jollof Rice, Chicken Yassa and more. The Spencers also believe in giving back to the communities that inspire their products. Through a partnership with Girl Power Africa, Ayo is helping create income opportunities for women and children who’ve been impacted by civil war and Ebola.

Ayo Foods

8-10 OZ

$5.99 ea | Save up to $1 ea

RODNEY CREER & DR. CHAYLA CREER

With a mission to “hydrate and educate,” husband-and-wife team Rodney and Chayla Creer created this naturally mineralized water that’s said to help flush out toxins and support a healthy lifestyle. Rodney, a U.S. Navy veteran, and Chayla, a physical therapist, spent years researching and testing their alkaline water. Drawing on experiences in Desert Storm, the Persian Gulf War and a lifethreatening car accident, the Creers truly understand the importance of good health and want to share that outlook with the world. Plus, for every bottle of Dr. Alkaline sold, the Creers donate to organizations supporting families in need of clean drinking water.

16.9 FL OZ

$3.29 ea

JULIA COLLINS

When Julia Collins found out that she was going to be a mom, she had a nagging thought that she just couldn’t shake: “How can I create a better world for my tiny human?” The answer to this question has been the catalyst for her quest to create the world’s first climate-friendly snack brand. Moonshot is on a mission to tackle climate change through the power of food, starting with their crazy delicious climate-friendly crackers. Made with organic, high-quality ingredients traceable back to the farmer and field, Moonshot crackers are plant-based and certified carbon neutral. With no added sugar or preservatives, these tasty crackers will nourish your body and the planet.

Dr. Alkaline Water Moonshot Crackers
4.4 OZ, SELECT VARIETIES
ORGANIC BLACK HISTORY MONTH TheFreshMarket.com | shop.TheFreshMarket.com 24
$4.99 ea | Save up to $1 ea

JOMAREE PINKARD, TOBIN LUDWIG & EDDIE SIMEON

It’s been more than 10 years since three friends started mixing up bitters in Mason jars in their Brooklyn apartment. Today, CEO Jomaree Pinkard, COO Tobin Ludwig and CMO Eddie Simeon lead the first BIPOC (Black, Indigenous and people of color)-founded American beverage brand to be available in all 50 states. Hella Cocktail Co.’s botanically inspired mixers and beverages are sold or used in more than 20,000 stores, bars, hotels and restaurants. With hopes for an inclusive community where all can feel invited to gather around the table, the company is on a mission is to bring cocktail culture to everyone with its bold portfolio of daring flavors.

Hella Cocktail Co. Bitters

5 OZ, SELECT VARIETIES

$13.99 | Save up to $2 ea

Hella Cocktail Co. Mixers

25.4 OZ, SELECT VARIETIES

$8.99 | Save up to $2 ea

JEFF & JEN MARTIN

While brother-and-sister team Jeff and Jen Martin were packing up for a move back in 2012, they made a delicious discovery. A bag of tiny heirloom popcorn kernels from the Chicago health food store where Jen worked was the only food left in the empty apartment, so the two popped them. They were so impressed that they tracked down the Indiana farmer who grew it from his family’s heirloom seed stock. Then, along with Jeff’s wife, Teresa, they created Pipcorn. Since then, their popcorn has been endorsed by Oprah Winfrey and the investors on Shark Tank. Today, they also make cheese balls with their signature heirloom corn.

Pipcorn

4.5-7 OZ, SELECT VARIETIES

$4.99 ea

The Magazine 25
BLACK FOUNDED

Cook Like a Chef with RICKY MOORE

@ ricky.moore.3766

James Beard award-winning chef and self-proclaimed North Carolina seafood evangelist, Ricky Moore started cooking for others as a chef in the U.S. Army before graduating from the prestigious Culinary Institute of America. He worked in some of the country’s top kitchens from D.C. to Chicago, competed on Iron Chef America, and then opened Saltbox Seafood Joint in Durham, NC, in 2012. A tiny restaurant with a big reputation, Saltbox serves up Moore’s take on fresh local seafood. Inspired by classic roadside fish shacks of eastern North Carolina, the eatery features a menu that changes daily, depending on what’s in season. Moore authored his first cookbook in 2019, and in 2020, Saltbox was featured in the Museum of Food and Drink’s Black History Month exhibit.

How did growing up on the North Carolina coast impact your decision to specialize in seafood?

I hadn’t explored seafood exclusively as a chef until I opened Saltbox Seafood Joint. But the moment I rolled up on the location in downtown Durham (where we first opened), it reminded me of a place where I used to get hot seafood in my hometown of New Bern. It just felt like the most organic thing to do in that location. There have always been a number of seafood restaurants in Durham, but I felt there was an opportunity to really dig in and bring that experience back to the forefront.

You’ve called yourself the “evangelist of North Carolina seafood.” What does that mean to you?

Local seafood is my gospel and always has been, which is why it was such an honor to be named Best Chef Southeast by the James Beard Foundation— the ultimate recognition for honoring my culinary heritage and the place I call home. My vision and goal are crystal clear: to source the freshest local seafood from North Carolina fisherpeople and prepare it with integrity in a manner that celebrates the regionality of our coastal cooking.

As a child and as a member of the Armed Forces, you’ve traveled all around the world. Are there any places or regions that inspire your cooking?

Every place I’ve gone to, I’ve picked something up, be it an idea, ingredient or technique. But if I had to pick one place that has inspired me the most, I’d have to say Singapore—in particular, the wet markets, where so many cultures come together through the connection of food and where each vendor specializes in one or a few dishes. You can eat very well at an incredible value, and the quality of the ingredients is excellent. You go to one stall for fantastic noodles, then another for black pepper crab, and each dish has been perfected after cooking them over and over again. Those seafood stalls reminded me—in a way—of the fish shacks that used to be much more common across the Carolinas. That was my vision for Saltbox—to open a small seafoodfocused place with a limited menu using the best possible ingredients, prepared properly day after day.

February is Black History Month and a great time to discuss the contributions of Black Americans to American history and culture. Who are the Black chefs who inspire you?

From a historical perspective, I really admire Edna Lewis, Patrick Clark and Vertamae Smart-Grosvenor, who might

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COOK LIKE A CHEF

not be as familiar to folks. She was an American culinary anthropologist, griot, poet and food writer, born into a Gullah family in the Lowcountry of South Carolina. She moved to Philadelphia as a child and later lived in Paris before settling in New York City. Back in the day, she had a program on PBS called Vertamae’s Kitchen. To my knowledge she was the only African American on PBS, talking about Lowcountry cooking specifically. And I can’t answer this question without mentioning Joe Randle, who I consider my triple OG. He started a cooking school in Savannah, GA, and later organized an event called Taste of Heritage, which showcased African American chefs and their contributions. He would travel the country and host dinners highlighting the rich heritage of African American cooking and its contribution to American cuisine.

How do you use food and cooking to honor Black history?

I think it’s important to show the influence African food has had on our food culture in the Americas—and not just the United States. And by that, I mean the Pan-African global influence of the Atlantic Slave Trade—specifically where slaves landed in the New World. Every year in celebration of Black History Month, I feature a special menu of dishes at the restaurant that tell the story of how

they influenced and interacted with the food and culture of these places. It’s important that we give credit where credit is due, and this sort of delicious research also helps us understand more about our ancestors and their lives, challenges and triumphs. There’s so much to be celebrated and understood!

What was the inspiration behind your Moqueca Baiana recipe?

Moqueca is a fish stew and one of the classics of Brazilian cuisine. There are two versions: In the North, Moqueca Baiana has elements of African culture, while in the Southeast, Moqueca Capixaba is heavily influenced by the Portuguese and Spanish. Both include garlic, tomatoes, cilantro, onions, salt and olive oil. The difference is that Moqueca Baiana also calls for dende oil and coconut milk. Dende oil (also called palm oil) is indigenous to Africa and is commonly used for frying and for imparting a dark reddish color. The key element of this dish is the rich decadent broth, which comes from the dende oil and the rich coconut. My version uses a variety of fish and shellfish, whatever I think looks good that day, and is garnished with a chiffonade of collard greens cooked in olive oil, garlic and salt.

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Afro-Brazilian Style Fish Stew with Rice & Toasted Benne Seeds

DELICIOUS IDEAS FOR LENT

Whether you’re giving up steaks and burgers for Lent or you simply love the tradition of fish on Fridays, we’ve got plenty of tasty options to keep you satisfied all 40 days.

SEAFOOD DAILY DEALS

Your Seafood Connection

Our network of dedicated seafood-cutting houses helps us deliver seafood with unmatched freshness and variety. In our seafood cases, you’ll find up to 13 different kinds of fish.

Wild Sashimi Tuna $14.99 lb or $7.99 ea (7 oz)

Wednesday (for Lent) $9.99 lb or 2/$9.98 (7 oz) | Starts 1/18

Friday (for Lent) $9.99 lb or 2/$9.98 (7 oz) | Starts 2/24

Wild Alaska Cod $14.99 lb

Wednesdays (for Lent) $9.99 lb | Starts 1/18

Fridays (for Lent) $9.99 lb | Starts 2/24

Daffodils

A delicate harbinger of spring, these beautiful flowers make for refreshing décor this time of year.

$6.99 ea

Try this!

FROM OUR CHEF’S KITCHEN SEARED TUNA SALAD WITH BLOOD ORANGE VINAIGRETTE

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THE
OF LENT
SEASON
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PLANTSTRONG Chili

A meatless—and flavorful!— alternative to a wintertime favorite, PLANTSTRONG chilis come in two flavors: mild and creamy White Bean Chili and sweat-inducing Engine 2 Firehouse Chili. Pick your favorite spice level for a hearty anytime meal.

$5.99 ea

16.9 fl oz, SELECT VARIETIES

Save up to $1 ea

Cole’s Seafood Soups

Stave off winter’s chill with a steaming bowl of Maryland Style Crab Soup or Patagonian Salmon

Chowder. Cole’s seafood soups are made with sustainably farmed and caught fish from the waters of Patagonia and the Cape Verdean Islands.

$3.99 ea

15 oz, SELECT VARIETIES

Save up to $1 ea

SPICES & SEASONINGS FOR THAT PERFECT FINISH

This signature Italian sauce is a favorite recipe partner for seafood—especially shrimp.

The Fresh Market Lemon Dill Seafood Spice Rub & Marinade

Give your seafood a savory kick with this mix of seasonings blended perfectly to pair with all kinds of fish or shellfish.

Sushi with Gusto

Savor the centuries-old Japanese cuisine of sushi. Each delectable roll is made by an expert chef trained by executive chef Hisamichi Fujimura at the company’s headquarters in Greer, SC.

Regalis Truffle Oil

Infused with truffles from Valencia, Spain, these finishing oils bring a deep, earthy flavor to seafood like shrimp and scallops.

The Magazine 29 The Magazine 29
Cucina & Amore Pesto

Deux Cookie Dough

12 OZ, SELECT VARIETIES

This is cookie dough you can feel good about eating—raw or baked! It’s made with good stuff like oats, almond butter, flaxseed and coconut sugar and infused with functional ingredients like zinc, elderberry, maca and aloe vera.

$6.99 ea | Save up to $3 ea

Vital Farms Alfresco Eggs

1 DOZEN, SELECT VARIETIES

Do happy hens produce tastier eggs? Try Vital Farms and find out! The animals on its network of small American farms are pastureraised, so they have plenty of room to peck where they please.

$5.99 ea | Save up to $1 ea

Good Karma Barista Blend

32 FL OZ, SELECT VARIETIES

Recreate the creamy frothiness of your favorite coffee shop drinks at home with this plant milk blend made from oats and nutrientpacked flax.

$3.99 ea

Save up to 50¢ ea

VALID 1/25-2/28

Siggi’s Skyr

Icelandic Yogurt

24 OZ, SELECT VARIETIES

The traditional yogurt of Iceland is thick, creamy and rich in protein. Siggi’s is made with milk from family farms in upstate New York and Wisconsin.

$5.99 ea

Save up to $1 ea

Dewey’s

Bakery Cookie Thins

8.5-9 OZ, SELECT VARIETIES

Since opening in 1930, Dewey’s has been famous for its Moravianstyle cookies, rolled paper thin and packed with flavor. They’re baked using non-GMO ingredients, with no preservatives, artificial flavors or colors.

2/$7 | Save up to $3.98 on 2

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Quinn Pretzels

5.6-7 OZ, SELECT VARIETIES

This innovative snack company is on a mission to shake up the food industry. For more than 10 years, Colorado-based Quinn has been reimagining classic snacks using real ingredients that you can trace back to the source. They also partner with farmers who use regenerative growing practices. Since 2020, Quinn has used whole grain sorghum from Tucker Farms in western Nebraska. This naturally gluten-free flour is the main ingredient in their pretzel sticks and nuggets.

Pretzel Sticks

5.6 OZ, SELECT VARIETIES

2/$7 | Save up to $2.98 on 2

Pretzel Nuggets

5-7 OZ, SELECT VARIETIES

2/$8 | Save up to $2.58 on 2

The Magazine 31 Pricing and promotions valid February 1-28 unless otherwise stated. See back cover for details.

Mike’s Hot Honey

12 OZ, SELECT VARIETIES

Inspired by flavors he discovered in Brazil, Mike Kurtz created this honey infused with chili peppers to drizzle on pies at the Brooklyn pizzeria where he worked.

$9.49 ea

Save up to $2 ea

KIND Healthy Grain Clusters

11 OZ, SELECT VARIETIES

In tasty flavors like Oats & Honey, Dark Chocolate, and Almond Butter, these granola clusters boast a blend of five super grains—oats, millet, buckwheat, amaranth and quinoa.

$5.49 ea

Save up to $1.50 ea

ORGANIC

Health-Ade Kombucha

16 FL OZ, SELECT VARIETIES

This bubbly fermented tea is packed with probiotics and detoxifying acids for a healthy gut. It’s made in small batches with real ingredients, like coldpressed juice from organic produce.

2/$7

Save up to 98¢ on 2

Angie’s BOOMCHICKAPOP Popcorn

4.5-7 OZ, SELECT VARIETIES

This light and fluffy snack is made with whole grain, non-GMO popcorn and comes in tasty flavors like Sea Salt, Sweet & Salty Kettle Corn, and White Cheddar.

2/$7

Save up to 98¢ on 2

ORGANIC

GT’s Kombucha

16 FL OZ, SELECT VARIETIES

Fermented in 5-gallon glass jars, this unfiltered kombucha is packed with health-boosting nutrients that aid digestion, strengthen the immune system and more.

2/$7

Save up to 98¢ on 2

Popcorners Popped-Corn Snacks

7 OZ, SELECT VARIETIES Love popcorn? Love chips? Get the best of both with this popped-corn snack in yummy flavors like White Cheddar, Sea Salt, and Kettle Corn.

2/$7

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KIND Bars

1.4-1.76 OZ, SELECT VARIETIES

This socially conscious snack company’s nutand-fruit bars are a reminder to be kind to your body, your taste buds and the world.

2/$3

Save up to $1.98 on 2

ORGANIC

Coomb’s Maple Syrup

8 OZ, SELECT VARIETIES

$7.99 ea

Save up to $2 ea

ORGANIC

Coomb’s Maple Syrup

32 OZ, SELECT VARIETIES

$25.99 ea

Save up to $4 ea

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Moonshot Crackers

4.4 OZ, SELECT VARIETIES

Julia Collins founded Moonshot Crackers on a quest to create the world’s first climate-friendly snack brand. Made with organic ingredients that are traceable back to the farmer and field, these tasty crackers are plantbased and even certified carbon neutral. With no added sugar or preservatives, they’ll nourish your body and the planet.

$4.99 ea

Save up to $1 ea

ORGANIC

Barnana Banana Bites or Plantain Chips

3.5-5 OZ, SELECT VARIETIES

When Barnana’s founders discovered that millions of bananas and plantains were going to waste because they were too ripe for overseas shipping, they came up with a deliciously sustainable solution. They partnered with family farms in Latin America to upcycle their “imperfect” fruit into crispy plantain chips and chewy banana snacks.

$4.49 ea

Save up to $1.50 ea

The Magazine 33 Pricing and promotions valid February 1-28 unless otherwise
stated. See back cover for details.
ORGANIC

Stacy’s Pita Thins or Chips

6.75-7.33 OZ, SELECT VARIETIES

This crunch-worthy snack is made from real pita bread baked to crispy perfection, in flavors like Sea Salt, Five Cheese, Parmesan Garlic Herb and more.

2/$7

Save up to 98¢ on 2

Tru Fru Frozen Chocolate-Dipped Fruit

8 OZ, SELECT VARIETIES

Fruits like blueberries, cherries, raspberries and bananas are frozen at peak freshness, immersed in white and dark or milk chocolate, and hyper-chilled to lock in flavor and nutrition.

$6.99 ea

Save up to $1 ea

Paqui Tortilla Chips

7 OZ, SELECT VARIETIES

Named for the Aztec word for “happy,” these all-natural chips use real ingredients—like tangy tomatillos and fiery ghost peppers—to create bold flavors.

$3.99 ea

Save up to $1.50 ea

Sweet Earth

Frozen Meals

6-9 OZ, SELECT VARIETIES

$4.49 ea

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Sweet Earth

Frozen Burritos

7 OZ, SELECT VARIETIES

2/$5

Save up to $1.98 on 2

ORGANIC

Lakewood Juice

12.5-32 FL OZ, SELECT VARIETIES

Enjoy a sweet sip without added sugar. This family-owned company crafts its juices with only the naturally occurring sugars from fruits and vegetables.

$7.99-$10.99 ea

Save up to $1 ea

Partake Gluten-Free Cookies

5.5 OZ, SELECT VARIETIES Denise Woodard created these safe and delicious snacks after her daughter was diagnosed with food allergies. Try them in flavors like Chocolate Chip, Cookie Butter and more.

$3.99 ea

Save up to $1 ea

ORGANIC

Nibmor Snack Bags

3.28-3.56 OZ, SELECT VARIETIES

These organic dark chocolate squares are made with 72% cacao and topped with toasted cacao nibs, sea salt, blueberries and more.

$3.99 ea

Save up to $2 ea

Simple Mills Baking Mixes

9-12.9 OZ, SELECT VARIETIES

The grain-free goodness shines through in these baking mixes made from nutrient-dense ingredients like nuts, seeds and vegetable flours.

$7.99 ea

Save up to $1.50 ea

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In season now, Wish Farms non-GMO Pink-A-Boo® Pineberries are juicy with a hint of tropical flavor. They’re similar to traditional strawberries, but with subtle notes of pineapple, pear and apricot. Ripe and ready to enjoy, pineberries are white inside and out, with a slight pink blush and red seeds.

Loacker Quadratini Cookies

8.82 OZ, SELECT VARIETIES

Delightful fillings, like lemon or vanilla, are spread between two wafers for a light, wonderful treat.

2/$6

Save up to $5.98 on 2

ORGANIC

Yogi Tea

16 CT, SELECT VARIETIES

Let these artfully curated wellness teas give you moments of peace and stress relief that you deserve each day.

2/$7

Save up to $3.58 on 2

Dr. Bronner’s Chocolates

2.93-3 OZ, SELECT VARIETIES

Home Run Inn Frozen Pizza

27-33.5 OZ, SELECT VARIETIES

$8.99 ea | Save up to $2.50 ea

SuperFat Nut Butters

1.06 OZ, SELECT VARIETIES

2/$3 | Save up to

Crafted by world-class Swiss chocolatiers, these vegan chocolate bars are sweetened with coconut sugar and made with fair trade cocoa from farmers who practice regenerative organic agriculture.

Buy 1, Get 1 Free

Save up to $5.99 on 2

Fage Total Yogurt

17.6 OZ, SELECT VARIETIES

2/$7 | Save up to 99¢ on 2

VALID 2/15-2/28

Saffron Road Simmer Sauces

7 OZ, SELECT VARIETIES

2/$6 | Save up to $1.98 on 2

author, Maya Kaimal used inspiration from family recipes to create her line of soups, rice, sauces and more with a modern spin on traditional Indian flavors.

$4.99 ea

Save up to $1.50 ea

unless otherwise stated. See back cover for details.

The Magazine 35 Pricing and promotions valid February 1-28

Sumo Citrus® Mandarins

Bursting with juicy sweetness, Sumo Citrus® is one of the world's largest and sweetest mandarins. Distinguished for its Top Knot and uneven skin, this rare seedless hybrid variety delivers the ultimate citrus experience: incredibly sweet and easy-to-peel, without the mess!

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Available individually or in 2 lb bags

Avocados From Mexico

Good times (and good food!) start when the avocados arrive. Whether they’re smashed into guacamole or topping tacos, avocados are a delicious addition to any party.

Envy Apples

This

Icelandic Provisions

Skyr Yogurt

5.3 OZ, SELECT VARIETIES

Developed with Iceland’s oldest farmerowned dairy, this rich and creamy treat is made with a traditional recipe and heirloom cultures that can only be found in Iceland.

3/$5

Save up to $1.87 on 3

Suntreat I’m Pink Cara Cara Navel Oranges

Discovered in the tropics of South America in 1976, this tasty variety of navel orange is known for its reddish-pink flesh, uncommonly sweet flavor and low acidity. Its vibrant orange exterior is similar to other navels, but the taste is extraordinary—evoking notes of cherry, rose petal, orange and blackberry. Through Suntreat’s partnership with the National Breast Cancer Foundation, sales of I’m Pink Cara Cara navels provide donations to help those affected by breast cancer through early detection, education and support services.

stated. See back cover for details.

The Magazine 37 Pricing and promotions valid February 1-28 unless
otherwise
cross between Braeburn and Royal Gala apples has a sweet and sophisticated taste, delightful crunch and naturally white flesh.
Don
t forget the guacamole on your game day spread!

On any given Sunday, we have what you need to make your game day memorable. Let us tackle the tailgate appetizers with dip-worthy wings, ready-made party platters, take-and-bake pizzas, snack mixes, beer and more—so you can be ready for kickoff!

IS HOW TO SCORE BIG ON GAME DAY

IS THE FRESH MARKET

Pricing excludes taxes. Pricing and promotions valid February 1-28 while supplies last and are subject to change without notice. Some products may not be available in all stores. Beer and wine not available in all locations. Void where prohibited by law. We reserve the right to limit quantities. We reserve the right to correct errors. Images are for serving suggestions only.

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