BUSINESS ADVICE
Freedom is One Franchise Away by Greg Mohr, Consultant, The Franchise Consulting Company
What is the driving factor causing you to look into franchising at this time? When we look at getting people into franchising, answering this is the first goal. We need to know what is driving you to look into franchising. What doesn’t feel right in your life? Not enough time for yourself? Not enough time for the family? Is your corporate job just not doing it for you? The main theme here is “What are you really looking to accomplish?” or, “What is your goal?” Perhaps you don't have any issues. You might be doing great right now, and maybe you have no problems. But if that’s the case, you probably want to do better, generally. A lot of my people are doing that, too. In all cases, it’s important to look at where you’ve been, what you’re accomplishing, and goals you want to set for yourself. The next question we ask essentially flows from the first: What do you consider wealth? Is it simply more money? Is it more time for yourself? More time for your family? Is there something you want that requires more of your time? If you're in the corporate world, you might want an extra income on the side in
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JUNE 2021 | WWW.FRANCHISEJOURNAL.COM