Franchise Journal December 2020

FRANCHISE Journal LEARN The Right Time to Franchise a Business p. 58

THE SCOOP On Strickland's Growth Amid a Pandemic p. 20

HOW TO Create Your "Vision" for 2021 p. 28

TM

DECEMBER 2020 /FranchiseJournal.com

A YEAR OF TURMOIL &

TRIUMPH TOP BRANDS OF 2020

We highlight some of the many brands that stood by their franchisees, partners and team members to triumph through the pandemic. To the innovators and entrepreneurs, we salute you.

INSIDE >> PAGE 68

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contents

DECEMBER 2020

20

STRICKLAND BROTHERS

16

ROCKBOX Giving the One-Two-Punch To COVID-19 Camantha Magoon

20 Strickland Brothers

Growth Amid a Pandemic Camantha Magoon

24 GREAT CLIPS

More than just recession resistant Beth Nilssen

28 Create Your “Vision” for 2021

24 38 VILLAGE JUICE COMPANY Filling the Demand for Healthy & Innovative Choices that Meet Consumer Needs Emma Ecklin

44 Immigrant Entrepreneurial Success

48 REGIS CORPORATION

Regis Corporation Charting a Course into The Future

Phyllis Pieri

52 2021 The Year of Essential Services Franchises

32

What’s “HOT” and what’s “NOT”?

Dave Jones

58 When is the Right Time

6

Jim Gormley

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

Seth Lederman

to Franchise a Business?

Mark Siebert

136

48

38 62 Don't Choose a Franchise Company Before

120 PUROCLEAN

Building success through the PuroClean Community

Asking These Questions Rick Morgin

66 Lessons from 2020

124 Top Brands Include Automotive Franchises

Mark Schnurman

68

128 Semi-Absentee Franchise Ownership...

COVER STORY

The Top Franchises in 2020

112 BEING THANKFUL

John Ovens

Even in the Midst of a Pandemic Faizun Kamal

116 Trust the process

DOES IT WORK? Ken Boyce

132 Partnering with a Military Veteran

Jon Ostenson

136 DOGTOPIA

FOR LOVE OF THE DOG: This Leading Pet Services Brand is on a tear!

Eddie Rodriguez WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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PLANNING ON ATTENDING A TRADE SHOW IN 2020?

THERE ARE ALOT OF CHOICES! Download our Free White Paper on how to get the most from your time at WHATEVER show you go to!

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welcome 2020

started as a year of momentum, broad-based prosperity and an optimistic view of the future. That came to a crashing halt on March 11 when the pandemic was declared.

Life changed as we all know it.

Plague and pestilence became a reality not a biblical phrase.

Shortages of PPE, cancellation of travel plans, business closures and the heartbreaking goodbyes as loved ones passed.

A crushing political race that left friends and families divided.

The stress of parents having to homeschool their children and the sacrifices so many families made to keep a semblance of normalcy in their home lives.

We lived on endless Zoom calls and longed for the company of our friends and family.

Against this backdrop of turmoil, a story emerged of the entrepreneurial resolve and grit of the human race.

It is during trying times that the best of us is brought out and the world of franchising showed it’s true colors during 2020.

Franchisors and franchisees came together to act as one and support each other. New innovative businesses were launched to address the needs of the population. The great heart of America was shown over and over as fundraising and food drives increased. Simple acts of kindness permeated the landscape even as infection rates and death tolls mounted.

10

2020 was the year the Franchise Journal was launched and I am proud of our amazing editors Chantae Arrington & Brenda Lesch for the hundreds of hours spent pouring over articles and ensuring the issues were perfect. To all of the editors, writers, franchisors and partners who have worked so hard to showcase the indomitable spirit that is entrepreneurship in franchising your efforts have spread the light of franchising to the world. The amazing cover stories and tales of hard won success throughout the year brought a spotlight to those who deserve it and we are eternally grateful to you.

Early on in the pandemic, hundreds of franchise locations joined us in supporting Feeding America, a noble charity which to this day continues to Feed those who would otherwise go hungry. We hope you will consider supporting Feeding America. We also supported The Carson Scholars Fund with a $100,000 drive where we donated $50,000 to match donations. The good work Candy & Ben Carson have done for decades continued to bring hope to thousands of school children stuck at home during

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

NOTES

the pandemic. If you would like to contribute to either of these great philanthropies just click the buttons below.

We join all of you in our positive thoughts for a better tomorrow and know that this is another trial that we will all emerge from. All of us look forward to a better 2021 and beyond. Stay safe, stay loved and remember that our greatest strength is the ability to innovate and persevere. The human race will conquer this virus and enjoy a brighter future together.

On behalf of everyone at the Franchise Journal, THANK YOU for your continued readership and we all look forward to the happy day when we can meet in person again.

Nick Neonakis

Editor, Franchise Journal

M Donate here!

How to Create the Best

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NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR

Abel Beyene ART DIRECTOR

Marty Greenbaum

EXECUTIVE EDITOR Chantae Arrington

SENIOR DESIGNER Patrick Elsner

MANAGING EDITOR Brenda Lesch

VIDEO PRODUCER Matt Panepinto

DEPUTY EDITOR Faizun Kamal

CONTRIBUTORS Ken Boyce Emma Ecklin Jim Gormley Dave Jones Faizun Kamal Seth Lederman Camantha Magoon Rick Morgin Beth Nilssen Jon Ostenson John Ovens Phyllis Pieri Eddie Rodriguez Rhonda Sanderson Mark Schnurman Mark Siebert

SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Abel Beyene ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli

12

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If you want to get ahead in franchising, The Franchise Journal has the most concepts and tactics to help you become a business owner.

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COVID-19 ADVICE

ROCKBOX IS A ‘FIGHT CLUB’ Giving the One-Two-Punch to COVID-19!

by Camantha Magoon, Content Writer, FranDevCo RockBox is so much more than a kickboxing gym, it is a state-of-theart boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises in a ‘fightclub’ meets ‘night club’ atmosphere.

This up and coming, rapidly growing concept is solving the nation’s #1 problem with any fitness program...

BOREDOM! When members become bored with their fitness classes, long-term sustainability—for both members and the business— is at risk. With more than 200 functional movements featured on iPad kiosks, four different class types, and three different focus types (speed, power, strength), members

16

never do the same workout twice! RockBox’s simple, yet proven model is built for growth and structured to generate sales from preopening and beyond. This is as true today as it has been during the obstacles presented to thrive during this time.

WEAVING PAST OBSTACLES For RockBox Fitness, when faced with new obstacles this past year, they quickly pivoted from familiar to innovative by offering live 30-minute virtual workouts as well as releasing a new system called RockBox Remote which allowed their members to stay involved and attentive during their six-week challenges. As the country began to open back up, RockBox implemented smaller class sizes, individual spray bottles, towels, and even sectioned off functional workout spaces to help members safely keep their required six

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

feet of distance. To adhere to regulations and make their members even more comfortable, they also went as far as utilizing every other boxing bag during classes and assigning a bag to each member to avoid contact and cross-contamination. Their out-of-the-box thinking led to some Franchise Owners adding flooring and fencing to their parking lots to incorporate outdoor workouts for clients to participate in classes together even in the uncertain times of this pandemic. Keeping their members protected and their studios clean is their number one priority. During this pandemic, RockBox has stayed strong and is coming out of it better than ever. Members “come for the results but they stay for the experience” which has allowed RockBox to retain 82% of their memberships through this time, and to continue to support their

AS THE COUNTRY BEGAN TO OPEN BACK UP, ROCKBOX IMPLEMENTED SMALLER CLASS SIZES, INDIVIDUAL SPRAY BOTTLES, TOWELS, AND EVEN SECTIONED OFF FUNCTIONAL WORK-OUT SPACES. vision of the brand and invest in their long-term growth, they appointed April Fisk, previous Orangetheory Executive, as President.

SYSTEM-WIDE GROWTH Many fitness concepts have taken a significant hit this year and sadly some did not survive the impact, but unlike the others, RockBox Fitness has experienced stable and consistent growth throughout this time. This year alone they have awarded 14 new Franchise Owners for 20 new locations bringing their

system-wide growth to over 66 locations across 15 states.

Additionally, they are on track to open 8 new studios with Owners reporting pre-opening sales reaching higher than previous years!

With a low initial investment, multiple revenue streams, high customer retention rates, and industry-leading revenues, this is an opportunity for individuals who want to join a community of like-minded entrepreneurs, and work with an innovative and experienced executive team who will guide them to success! RockBox Franchise Owners come from diverse backgrounds,

but they all are motivated to inspire fun and fitness in their communities and create an environment that fosters positive change. Their ideal candidates have strong sales and management experience and are community and family-oriented. Outgoing individuals with great people skills that are health-conscious will thrive as Franchise Partners in their local markets.

RockBox has reimagined what it means to be a consumer-focused business during a time when social distancing is at the forefront of all of our interactions, and with a lower investment compared to other boutique fitness studios, no expensive overhead or equipment required, and prime territories still available, there is no better time to invest in this opportunity that will put the KO (knockout) on any obstacle that comes their way!

For Franchising Information Interested in learning more about opportunities available with RockBox Fitness franchising? Reach out to Nathan Millhouse at rockboxfitness@frandev.co.

ABOUT THE AUTHOR FranDevCo’s Content Writer, Camantha Magoon, has a background in Anthropology and Linguistics from Grand Valley State University in Allendale, Michigan.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

17

America's Premier Kitchen Remodeling Franchise PROVEN

38-YEAR

CONCEPT RE-ENERGIZED

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AFFORDABLE START-UP

NO REMODELING CASH-BASED EXPERIENCE BUSINESS NEEDED

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A L L - S TA R C U LT U R E 76.2 70.9

FBR Average Rating

INVESTMENT RANGE $91,584 - $116,720

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COVID-19 ADVICE

Strickland Brothers 10 Minute Oil Change

Growth Amid a Pandemic

by Camantha Magoon, Content Writer, FranDevCo

Less than a decade ago Justin Strickland set out to right the wrongs he saw in the quick lube industry and to create a new standard in higher performing locations without sacrificing highquality service. In 2012 a loan from Justin’s grandfather “Pawpaw” allowed him to build and grow his initial company, Tater Bugs Oil Change, which was named after his first son Tate. He quickly grew from a single location to 3 locations and was able to pay back the loan in full!

In 2016, Justin decided to sell all 3 Tater Bugs Oil Change locations to a local competitor and build something that was even more competitive and scalable. That very same year, Strickland Brothers 10-Minute Oil Change was established in Thomasville, North Carolina, and named after Justin's 2 young sons, Tate and Beckett Strickland.

Strickland Brothers 10-Minute Oil Change has seen incredible growth in business from their initial start in 2016. By 2019, the brand had scaled to 14 corporate locations across

20

5 states bringing in nearly $8M in annual revenue in just a few short years. This impressive growth continued when Strickland Brothers opened their streamlined and highly scalable business model for national expansion through franchising in early 2020.

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

A YEAR OF RECORD GROWTH Since only this April, Strickland Brothers has awarded 90+ franchise units and is on track to hit 100 units in less than a year! The brand is building a strong community of Franchise Partners and currently has 30+ Owners

STRICKLAND BROTHERS IS PROUD TO HAVE HAD ZERO LAYOFFS AND ADDED OVER 100 JOBS THROUGHOUT THE PANDEMIC. in over 15 states, from New Hampshire to Nevada.

From a corporate team level, Strickland Brothers has hired 4 additional franchise support personnel this year for a total of 8 team members solely dedicated to supporting the franchising process. While many in the industry might view this as overstaffing, Strickland Brothers considers this a necessary step in order to be ready to provide their Franchise Owners with unmatched support when all of these 90+ units are open for business.

Strickland Brothers is also proud to have had zero layoffs and added over 100 jobs throughout the pandemic.

The company has more than doubled their employees and created jobs during a time when many companies are cutting them.

In 2020, Strickland Brothers also received acknowledgement for their impressive business growth from Inc. 5000. Being part of the Inc. 5000 is being part of the fastest-growing, privatelyheld companies in the U.S. and Strickland Brothers is proud to be ranked #583 on their list for 2020 with a growth rate of 801%. In their own words, the hallmark of an Inc. 5000 company is non-stop reinvention. Justin Strickland is no stranger to succeeding and adapting in business, and the astounding growth

of Strickland Brothers is a testament to that.

WHAT MAKES STRICKLAND BROTHERS UNIQUE? Strickland Brothers is unique in the automotive industry because of their business features and core family values. Strickland Brothers prides itself on their inclusive inventory model that takes the stress away from their Franchise Owners and lets them focus on the customers.

Their maintenance free oil system is beneficial because it simplifies their business model and gets rid of the concern of leaky oil lines, gun calibration, pumps dying, and air compressors going down.

Instead, Owners can focus on scaling the business. They have low build-out costs and their strategic designs take away the need for a full basement which saves Franchise Owners hundreds of thousands of dollars per location. Strickland Brothers also knows how hard it can be to hire good, long-term employees and that’s why they have developed a way to hire, train and retain employees who have goals to grow within the company. Their proprietary education platform, Strickland Brothers University, makes it easy to attract individuals and contribute to the company's growth. However, no matter how much success Strickland Brothers achieves,

the company will continue to stand for its core values: customer satisfaction, professionalism, servant leadership and speed of service. Every new Franchise Owner is a new addition to the family and Strickland Brothers is dedicated to providing professional and quality services to protect their clients’ vehicles and keep their families safe.

For Franchising Information To learn more about opportunities available with Strickland Brothers franchising, visit their website at stricklandbrothersfranchise. com or reach out to sboilchange@frandev.co!

ABOUT THE AUTHOR FranDevCo’s Content Writer, Camantha Magoon, has a background in Anthropology and Linguistics from Grand Valley State University in Allendale, Michigan.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

21

!

Y L I M A F R U O JOIN Be a part of the Fastest-Growing Concept in the Automotive Maintenance Industry!

“It is such an exciting time to be a part of Strickland Brothers 10 Minute Oil Change. Our staff is eager to help and grow with our Franchise Partners. The family atmosphere is what makes Strickland Brothers who we are. Each customer is our most valued customer.”

—Justin Strickland, CEO/President

90+ UNITS AWARDED

25+ OPEN

LOCATIONS

15+

$8 BILLION INDUSTRY

STATES

Investment Range: $221,400 - $363,900

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SBA Approved

sboilchange@frandev.co

•

RECESSION RESISTANT

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As a franchise-focused division of Keyser, F.R.E.D. gives you all the power and resources of a commercial real estate brokerage, with a focus on franchising.

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EXPERT ADVICE

More than just RECESSION RESISTANT.

by Beth Nilssen, Director of Franchise Development & Product, Great Clips, Inc.

P

eople will always need affordable, convenient haircuts.” That phrase has been a sort of mantra for as long as I have been in the Great Clips development department.

It’s one way we explain how this successful walkin hair salon brand—often categorized as recessionresistant—has thrived through prosperity and hardship: Consumers want a great haircut at an affordable

24

price at a convenient location, regardless of the financial climate. This kind of staying power undoubtedly is one of the reasons Great Clips is consistently ranked at the top of so many “Top Franchise Brands” lists.

But, it’s more than just being a recession-resistant business model that allows a brand like Great Clips to survive and prosper for nearly 40 years.

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

It must also have leadership, vision, and a commitment to support its franchisees through any storm. That’s never been more evident than in 2020.

When I started working at Great Clips in 2007, there were approximately 2,600 Great Clips salons across the United States and Canada. We had just undergone a complete brand refresh when 2008 hit.

The real estate bubble burst, corporations started massive rounds of layoffs, and suddenly everyone in franchising began

using the words “recession resistant” to describe their brands. It was an attractive and tempting lure to those who found themselves out of a job or eager to create a safety net. Unfortunately, many of those concepts proved not to be recession resistant after all.

During this time of financial disruption, Great Clips was thriving. New franchisees invested in the brand; existing franchisees became multiunit owners. Salon counts grew, and along with it, customer counts. Hair never stops growing, so people who needed an affordable, convenient haircut could easily find a Great Clips salon right around the corner. When the economy was slow and jobs were scarce, a value-priced haircut was a great option.

Fast forward to today. The world is addressing a onceevery-hundred-year global pandemic, and businesses are scrambling to find a way to stay open and stay safe.

As this new-world-order and the related financial strains became more and more familiar, my husband and I did the same thing we did back in 2008—we harshly evaluated our monthly budget and spending. We categized expenses into needs and wants and reviewed which of the wants could be eliminated. The gym membership was the first casualty; going out to eat was next. We decided to welcome a new puppy to the family, but budgeting for doggy daycare wasn’t in the picture.

The one thing that did stay

in the budget was money for haircuts. My husband and I eagerly awaited the day hair salons re-opened so we could shed the excess locks that had grown while we were in lockdown. (Neither of us trusted the other with clippers and shears as a temporary solution.)

Clearly, we weren’t alone.

Haircuts suddenly became a central focus bordering on obsession for many. When salons re-opened, wait times at Great Clips salons were hours long. Why? Because people don’t just want a haircut— they need a haircut, and if it’s affordable and convenient, all the better.

It’s good for a franchise concept to be recession resistant, but to be great, it must also have visionary and inspired leadership to anticipate what’s ahead and act accordingly. During the initial shutdown of nonessential businesses, the Great Clips leadership team went to work. They spent those critical early weeks preparing for what salon services would look like on the other side of the pandemic and making sure franchisees would have the resources they needed to safely re-open their businesses.

We developed and introduced the Great Care promise, which emphasizes measures to ensure a safe haircutting experience for every customer. The operations team, in consultation with franchisees, suggested the creation of new staff positions to help with customer traffic

flow in salons. Yes, “Hair Traffic Controller” is a real job now!

The corporate staff communicated nearly daily with our 1,200-plus franchisees.

The focus was singular: Anything not directly related to helping franchisees open their businesses safely and efficiently was dropped. It was an all-out effort never seen before. The salons may have been closed, but the work didn’t stop.

That’s what makes Great Clips one of the top franchise brands. We don’t fall back on being a recession-resistant business model; we have proven it by growing to nearly 4,500 salons in nearly 40 years, often in the face of challenging times. How was this accomplished? By doing exactly what we do best: supporting our franchisees.

When something as unexpected and daunting as a global pandemic appears, no business owner wants to figure this out on their own.

If that business owner was smart enough to invest in a franchise, especially one that has proven through the years to be recession resistant, they won’t have to.

And it doesn’t hurt when that franchisor believes in a mantra that has stood the test of time: People will always need affordable, convenient haircuts.

ABOUT THE AUTHOR Beth is the director of franchise development for the world's largest hair salon brand, Great Clips. She has helped the brand grow from 2600 to 4500 salons over the 13 years she has been with the brand.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

25

Why Schooley Mitchell?

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For The Past 6 Months There’s A Reason For That 4 Great Systems 4 Multi-Million Dollar Tools 4 Great Exit Strategy 4 Low Investment; High Profits call: 1-888-6477 email: development@schooleymitchell.com sign-up: smfdportal.com

People still need haircuts.

Own a Great Clips salon.

www.greatclipsfranchise.com Great Clips, Inc. • 4400 West 78th Street, Suite 700 • Minneapolis, MN 55435 • 800-999-5959 or 952-893-9088 • State of MN Reg. #F-928 This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law and the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York.

THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.

EXPERT ADVICE

Create Your “Vision” for 2021

by Phyllis Pieri, Consultant, The Franchise Consulting Company

T

here are several different ways to create a vision board with technology today.

However, I personally like the “old fashioned way” when you are doing them. Why, because I believe there is some magic about going through magazines and having something jump out at you for your board. Besides it gets you more engaged and you can move things around so much easier.

Did you ever see the movie The Secret? In the movie, there is a scene with John Assaraf where his son is sitting on some boxes and kicking them.

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When his son asks him, “what is in the boxes he mentioned his vision board”. When he pulled it out to show him, he realized that the house he was in the process of moving into was on his vision board. This is a true story, I know John and I have seen the vision board.

Vision boards are very powerful. I instructed some executives on how to do a vision board. One of them asked me, how exactly should you go about it? I realized that he was a thinker and you might be too and I asked him to consider sitting in a box, opening his arms, and knocking down all of the walls. That was how I wanted him to think about his

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

vision board.

He had permission to pick any audacious goal or desire he wanted to put on his vision board, no matter how BIG it might be. The result, many of the BIG items on his vision board have come true. It can do the same for you.

Besides that, it’s fun to give yourself permission to let loose with the idea of using scissors and glue and tape again, so below is a list of supplies you will need.

• 20x30x3/8 Foam Board – so it is easy to put up on the wall. You also want it to be big enough to have

IT IS SO IMPORTANT TO REMEMBER, WHAT YOU THINK ABOUT YOU BRING ABOUT! everything you want on it.

• an old piece of plywood, or a big old picture frame (with the backing and/or glass still in it), or whatever else you happen to have around the house Other supplies will vary depending on the type of board you’re using, but basically, you’ll need at least some of the following items: • pictures – from magazines or printed off the internet • paper for your affirmations – scrap paper, note cards, sticky notes • cutting tool – scissors, exacta knife • writing instrument – pen, dry erase marker, crayons, paint brush, calligraphy pen (if you’re so talented!)

• something to hold your stuff to your board – glue, paste, glue stick, tape, pushpins, straight pins, thumbtacks, magnets — My favorite is Elmer’s

repositionable picture and poster stick.

The more magazines you can find the better because you want to give yourself as many choices as possible. It’s also great to include lots of magazines you don’t usually read so you can keep your mind open and broaden your horizons.

You may also want to add some affirmations. These can be inspirational quotes you’ve found on the web or elsewhere, or positive inspiring statements that you write yourself. Mingle these in with the photos on your board, arranging them in any way that looks good to you.

Divide your board up into the different categories you want to include on your board. We often talk about balance. It is important that your “vision” is balanced too. It all works together.

These are the basics • Career & Finance • Relationships • Health • Time Management Next when you are arranging pictures etc. on your board, leave room for your action steps. A vision isn’t going to work without a plan to make it happen. In my business, I can’t reach my goals without picking up the phone. So, I always have a phone on my vision board.

You also need to plan your time properly, etc.

Once you’re happy with the look of it, stick the items to

your board. This is where the repositionable picture and poster stick comes in handy because once it is all done; you might want to move things around. That’s it. You’re done.

WHERE TO PUT YOUR VISION BOARD All you need to do now is find the best place to hang your board where you’ll see it multiple times every day. I personally have mine in my office so I am randomly looking at it throughout the day. You might also consider being intentional and meditating about your board daily.

I have been creating vision boards for years. It is so important to remember, what you think about you bring about! Have fun, stay focused on your goals and do something every day that gets you closer to them.

Need some help with your action steps to make your vision for 2021 come true, as a franchise coach and advisor, that is what I do every day, at no cost to you.

ABOUT THE AUTHOR Phyllis Pieri uses her passion for people and her 40+ years in the franchise industry to guide fledgling entrepreneurs through the franchise selection process. For over eighteen years, she has specialized in helping others follow their dreams by becoming independent business owners and has consulted with thousands of clients. Contact Phyllis at 425-922-4126 or at phyllis@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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BUSINESS ADVICE

WHAT’S “HOT” AND WHAT’S “NOT”?

by Dave Jones, Consultant, The Franchise Consulting Company

When gaining agreement on anything in 2020 has seemed like an unreachable, yet very realistic goal, we can all agree on these: 1. We hope to never repeat a year like this 2. During tough times, we as Americans ALWAYS respond 3. This too shall end…. but not soon enough

So as a Franchise business consultant, what’s the most asked question I hear?

By far, it is. . .

“What’s a hot franchise now”?

Trends that are sustainable and attainable cannot and should not be ignored, however, much like sound investment advice from your financial advisor, starting / buying and owning a franchise business is a longer term investment and requires a thorough investigation and a solid process to do so.

OK, so what’s with the picture to the left? Those who I have previously worked alongside as they have evaluated their career or investment options, have heard me say many times: 1. Without a solid process for your investigation, how can you possibly choose from over 4,000 franchises?

2. As we search together for the correct “fit”, there are 3 characteristics that this business must stand up well against a. Is it Recession Resistant? b. Is it Amazon resistant? c. And yes now, is it pandemic resistant?

Thus, the caption – the Pet Industry checks the boxes against these, and many other questions or possible concerns related to owning a business in this space.

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• This is three times faster than overall consumer spending • Pet-care spending grew during the past two recessions • 29% during the 2001 recession and 17% during the 2008-09 recession There are many industries that have emerged, or re-emerged, this year due directly or indirectly to the Pandemic.

What may have been thought of previously as “boring”, “mature” or even “crowded”, are now considered “solid” or “essential”. Such examples include: * Senior care * Home Services * Automotive Services * Cleaning / Restoration … and many others.

PET CARE SPENDING HAS INCREASED STEADILY IN THE US SINCE THE 1990S 70

Toatl US Pet Industry Expentidures

So, in summary, if you are considering 2021 as the year we all regain our normal lives, but also the year you regain control of your professional life, let’s talk. There are many great career and investment options residing within the franchise world, that meet the 3 criteria of Recession Resistant, Amazon Resistant, and yes, Pandemic Resistant.

Recession

50

40

30

20

ABOUT THE AUTHOR

©Mauldin Economics

20 16

20 14

20 12

20 10

20 08

20 06

20 04

20 02

20 00

19 98

19 96

10 19 94

Billions of US Dollars

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Source: Thomson Reuters

OVERALL, SPENDING ON PETS IN THE U.S. HAS GONE UP EVERY YEAR SINCE 1994, GROWING 4.6% ANNUALLY OVER THE PAST 10 YEARS

Dave has 26 years of Corporate experience with organizations like Proctor & Gamble and Matthews International, where he was VicePresident of Sales, Marketing and Product Development. With an undergraduate degree in Chemistry from Washington and Jefferson College, a Masters Degree in Business from Carnegie Mellon University, two US Patents in Merchandising and over 11 years of Franchise Industry experience, he is well prepared to assist with your evaluation of franchise business opportunities. Contact Dave at 412-400-9209 or at david@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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Filling the Demand for Healthy

& Innovative Choices that Meet Consumer Needs

by Emma Ecklin, Social Media & Marketing Intern, Village Juice Company

W

hen was the last time you did something for yourself? In a fast-paced, ever changing world, taking care of our health and prioritizing real food for our bodies may be something pushed down to the bottom of our to-do list.

But to be the best versions of ourselves, eating healthy is essential.

When it comes to eating healthy while embracing delicious taste, Village Juice Company embarked on a journey to show everyone that taking care of ourselves can be simple, easy and also tasty. It is a core value of VJC core value to bring everyone delicious, healthy food, providing every opportunity to feel amazing.

The number one problem when it comes to eating well is finding the time to do it. With the majority of Village Juice Company’s revenue coming from takeout & delivery, they have mastered the efficient

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model of delivering fresh, healthy meals to people on any sort of time schedule. It's the adaptability to consumer demand that epitomizes the focus of the company.

While Village Juice Company commits to nourishing their customers with the highest quality ingredients through a diverse menu, there is more than just providing food in the core values of the company.

Village Juice Company is unique because their mission expands beyond the kitchen, and into making an impact in each local community, to grow change and collaboration in the health food world and local communities.

It is unquestionable the global pandemic in 2020 has caused disruptions in the service and restaurant industry. But with disruption, come great opportunities.

The Village Juice Company franchise has continued to flourish during the COVID-19 pandemic because it is uniquely positioned for innovation and rapid adaptation. The franchise remains successful with the adoption of grab & go/ take-out already being 70% of sales. Technology driven, the Village Juice Company’s valued healthy concept and ability to evolve to a drive thru and pick up model creates a great opportunity to invest as ongoing uncertainty in the future of the health food supply chain will not ease in the short term, but demand for healthy and innovative

The Village Juice Company Difference: 1. Simple & Scalable: Our model features initial low capital expenditure, reduced footprint, discount purchasing and minimal staffing needs.

2. Operational Efficiency: All electric equipment package and computerdriven ovens reduces costs and cuts cooking time in half!

3. Diverse Revenue Model: Beyond our full and diverse menu, we offer catering, merchandise, online ordering, take out and delivery.

choices that meet consumer need will remain.

At VJC, the delicious food that nourishes bodies is not the only goal for their customers. VJC is focused on providing high quality meals to local consumers while making an impact in local communities. Owning a VJC franchise expands capability to serve your local community one fresh bite at a time. “Customers understand the importance of a healthy lifestyle now more than ever.

As we move forward, the demand for the type of food found at VJC will only increase and this national trend will continue to become a norm.

Village Juice Co. is positioned to take advantage of this demand, as well as the real

4. Real Estate & Construction: Collaborating with our real estate and construction project management company, RPM, your location will be open much more quickly and with less stress 5. Loyal Following: We enjoy a cult-like customer base that is demonstrated through both our social media presence and our customers regularly highlighting our eyepopping, delicious ND healthy food on social media.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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estate opportunities created in the real estate market. These factors give franchisees the opportunity to capitalize on a sector poised to rebound and flourish, especially for a brand that has shown resilience in the current climate� Clyde Harris, CFO Are you the right fit to own a Village Juice Company Franchise?

Do you enjoy building a successful team?

Are you driven to make a difference that goes beyond

the walls of a restaurant?

Are you focused on investing in people and the community?

Does making a difference for yourself and others matter to you?

Are you a leader?

If you answered yes, learn more about this dynamic company below: About Village Juice Company Village Juice Company began in 2014, selling coldpressed juices out of a tent

ABOUT THE AUTHOR Emma Ecklin is the Social Media & Marketing intern at Village Juice Company. She is a senior at Wake Forest University studying Health & Exercise Science and Entrepreneurship.

SUPPLIER FORUM

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at various local farmers markets. From there, Village Juice Company has grown to five, full-service restaurant locations. Each location offers a full and creative menu of fresh, locally sourced foods, including salads, smoothies, toast, raw vegan snacks and desserts with of course, freshly cold-pressed juice. Each VJC is unique with the various location models designed with the local community in mind, while valuing a bright and modern atmosphere that is designed to empower and enhance the experience of each individual. Vision is celebrated at VJC, and if you are an entrepreneur who shares this vision, VJC is looking for you!

For more information, visit https://www. villagejuicecompany. com/franchise or contact villagejuiceco@frandev.co.

FASTSIGNS of New Orleans, LA

When Did You See The Sign?™

FASTSIGNS of Arlington, TX

FASTSIGNS provides candidates with an Item 19 including full profitability information. And you’ll enjoy owning a business with these compelling features: • Business-to-business hours

• Professional business clientele

• Low staffing requirements

• Attractive margins

Fast Franchise Facts Franchising Since: Founded 1985 ®

Total Franchise Operating Units: Over 700 in 9 countries Minimum Liquid Capital: $80,000

Franchisor Support

Minimum Net Worth: $300,000

• Site selection and build-out

Total US Investment: $218,596 - $298,679 Total Canadian Investment: $257,626 - $338,718 CAD

• Four weeks of training, including one week of training in a FASTSIGNS center, followed by two weeks at our Dallas Headquarters, and one week of onsite training in your new center

Franchise Fee: $49,750

• Pre-opening marketing blitz to drive your sales and reduce ramp time

VetFran & First Responders Discount: $24,875 Franchise Fee

• Grand opening support and guidance from an Outside Sales Manager and Brand Ambassador

Royalty (per unit): 6% (Reduced to 3% for 12 months)

• Dedicated Business Consultants to assist with business/finances training, marketing and sales, production and staff management

Advertising Fund (per unit): 2% (Reduced to 1% for 12 months) FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide

• Franchisee Mentor Program to guide you and lend support in every aspect of your business • 24-hour web-based learning management system that keeps you and your staff up-to-speed and in-the-know in this fast-paced market

FOR MORE INFORMATION ON FASTSIGNS:

214-346-5679 | mark.jameson@fastsigns.com | www.fastsigns.com

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BUSINESS SUCCESS

Immigrant Entrepreneurial Success

by Jim Gormley, Consultant, The Franchise Consulting Company

T

here is growing research in North America and around the world that shows how immigrant entrepreneurial success is greater than that of nationalborn entrepreneurs. As franchising continues to fuel small business growth in North America, it’s interesting to look at personality traits of immigrants that may contribute to their success. A 2016 Statistics Canada study revealed that immigrants to Canada are more likely to own businesses than Canadianborn citizens.

Personal Attributes that Contribute to Immigrant Entrepreneurial Success Academic research shows that work ethic contributes to greater immigrant entrepreneurial success than Canadian-born entrepreneurs. Immigrants may often demonstrate traits related to: • positive work ethic • tendency to work longer hours • greater self-reliance These factors may explain immigrant entrepreneurial success relative to North American-born entrepreneurs. But, what does it say about people

44

who are willing to pick up and immigrate to another country? Willingness to leave a home country, often leaving family behind, may indicate someone who is highly: • open to change • tolerant of risk with an ability to deal with uncertainty • determined and not willing to give up • positive and optimistic about new ways of doing things.

In a Harvard Business Review article, the author discusses the immigrant mindset. As the author states: People who are willing to uproot their lives in search of something better are the types of people who are

DECEMBEER 2020 | WWW.FRANCHISEJOURNAL.COM

determined to make change happen themselves.

To migrate to a new country also takes a high level of confidence in one’s ability to change and a high level of tolerance for uncertainty. More importantly, they believe in their ability to figure out and adapt once they get there.

Immigrant Entrepreneurial Success and Franchising These findings support what we know about the 10 traits that highly successful franchisees demonstrate. If you possess these traits, you would likely be a great fit for franchising.

10 Traits of Successful Franchisee Candidates Extraversion

Ideal franchisee candidates will be most happy working with a group, and will thrive in a leadership role.

Agreeableness

Ideal franchisee candidates want group harmony among their work team, with everyone working towards shared goals.

Conscientiousness

Ideal franchisee candidates want to do what is right, and do it in the best way.

Stability

Ideal franchisee candidates will be calm under pressure. They will remain logical and objective, even when things go wrong or if business gets exceedingly busy.

Openness

Ideal franchisee candidates will consider implementing new methods of working, if there is a strong business case for trying something differently.

Resolve

Ideal franchisee candidates really care about their jobs, and take personal pride and enjoyment from their work.

Reliability

Ideal franchisee candidates will stand out for consistently following through on their commitments to others.

Control

Ideal franchisee candidates are natural leaders who are focused on achieving success.

Optimism

Ideal franchisee candidates have a positive outlook regarding people and processes, and are usually enthusiastic about innovation and new ways of doing things.

Assurance

Ideal franchisee candidates are not suspicious of others. They will delegate tasks to staff and trust them to deliver results, without needing to constantly watch over them.

If you’re interested in exploring franchising as a business opportunity, it’s important to have self-awareness and to consider if you would be a fit for franchising. This is one of the first critical steps to take before exploring franchising any further. As a new entrepreneurs, your immigrant mindset and experience may lend itself nicely to franchising success in the U.S or Canada.

ABOUT THE AUTHOR A immigrant serial entrepreneur Jim is passionately involved in the Canadian franchising community and has over 35 years of franchising experience to share including as a franchisor, and franchisee in various franchise sectors.

Contact Jim at 905-399-0657 or at jim@ thefranchiseconsultingcompany.ca.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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LOOKING AHEAD

Regis Corporation Charting a Course into The Future

K

urt Landwehr, SVP of Development and one of the most recognized names in franchise development, recently sat down with us to discuss the exciting changes at the company as they have leaned into the pandemic and continued their tradition as one of the most iconic brands in the franchise universe. “The team at Regis has always been solely focused on franchisees and providing the best platforms in the world for entrepreneurs to succeed.

As we have all weathered the pandemic, our vision is to the future to increase the services, support and profitability of our locations.

We are always looking for great entrepreneurs to join our

48

team� said Landwehr.

As the company continues to grow they have announced some exciting changes that will see Hugh Sawyer, Chairman, President and Chief Executive Officer, retiring from active management and his current roles, effective October 5, 2020. Felipe Athayde, most recently President, Americas of Popeyes Louisiana Kitchen, owned by Restaurant Brands International, will succeed Mr. Sawyer as CEO and President and will join the Company's Board of Directors. The Board has elected Daniel Beltzman, current Regis Director, to the role of Chairman of the Board, also effective upon Mr. Sawyer's retirement.

Mr. Sawyer will remain with Regis as an executive advisor through September 2021 to

DECEMBEER 2020 | WWW.FRANCHISEJOURNAL.COM

support the transition.

Mr. Athayde brings nearly a decade of multi-brand and multi-unit experience, both domestically and internationally, a proven track record of franchise growth and success, and a deep understanding of the asset-light franchise model. Mr. Athayde has held positions of increasing responsibility at Restaurant Brands International, including senior management roles at Burger King, Tim Hortons and Popeyes, with expertise in strategy and brand development, finance, operations, marketing and sales.

Most recently, Mr. Athayde served as President, Americas of Popeyes Louisiana Kitchen,

where he led the successful revitalization of the brand resulting in some of the largest all-time quarterly comparable store sales increases in the industry, as wellas the recovery of Popeyes following the COVID-19 pandemic. Additionally, he oversaw one of the biggest product launches in the industry - the Popeyes Chicken Sandwich - and has a track record of developing high performance teams and implementing business-wide technology upgrades.

"It has been a privilege to serve our constituents and the millions of customers who utilize our services," said Mr. Sawyer. "I am proud of the progress made by our team during my tenure and confident Felipe willapply his years of franchise and brand leadership experience to enable Regis and our franchise partners to capitalize on the significant

opportunities ahead. I look forward to working with him and the Board to facilitate a successful transition to a longer-term growth phase."

Mr. Athayde said, "I have long known and admired Regis as a leader in the beauty space and I am honored to assume the role of CEO and President. With some of the most iconic brands in North America, a strong network of franchisees and innovative customerfacing technology, Regis is well positioned for

growth, even in the current environment. I look forward to working closely with the senior management team, the Board and Regis' talented franchisees and employees to build on the Company's momentum and further enhance the customer experience across Regis' brands."

As a long time supporter of The Franchise Journal, we all wish this dynamic team the very best as they continue to exemplify the American Entrepreneurial Spirit!

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

49

Start a Business.

Change Lives.

Owning an AtWork franchise isn’t just about building a business; it’s about changing the lives of job seekers and building community by connecting growing businesses to talented employees.

Interested in learning more about the AtWork opportunity?

Visit AtWorkFranchise.com or call 888-553-1745 today!

Unlimited Monthly Retainer Program

INCLUDED Unlimited emails and phone calls Preparation of Franchise Agreement Addenda, State Registration/ Renewals, including Comment Letters Defaults, Terminations, Pre-Dispute Resolution, Transfers, Asset Purchase Agreements, Annual Updates Guidance with building franchise sales compliance program, Implementing DocuSign for FDD disclosures and signing Franchise Agreements

ONBOARDING PROCESS Initial Audit of FDD Transfer Legal Documents Word Versions of FDD & Franchise Agreement State Registrations & State specific FDDs Signed Franchise Agreements Trademark Registrations Corporate Documents Schedule Strategy Session Phone, In-Person, or Zoom Up and Running!

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2021 BUSINESS ADVICE

The Year of Essential Services Franchises

by Seth Lederman, Consultant, The Franchise Consulting Company

“In the middle of every difficulty lies opportunity.� —Albert Einstein

Although COVID-19 has affected various franchise industries differently, it is undoubtedly a stressful time for franchise business owners who are having a hard time not just being profitable, but for some, keeping their head above financial water.

Suffering the greatest are those businesses that can only operate outdoors and those without the ability to safely distance like gyms, fitness clubs, and, in some instances, restaurants. Other industries are experiencing hardships leading to profit loss due to things like supply chain challenges and not being able to get parts and materials. As a business owner, you have to

52

not only adapt; but also to do so quickly to stay afloat, which is often easier said than done.

One of the biggest things that can make or break any business, franchise or otherwise, is the amount of research done before investing. It is critical to know who your target audience is and if there is a call for a particular service or company in specific environments.

Never before has that information hinged so highly upon being able to not just survive the COVID-19 era, but to thrive. Knowing trends and what is coming down the pipeline by staying vigilant when investing and opening

DECEMBEER 2020 | WWW.FRANCHISEJOURNAL.COM

a franchise is the best way to weather any economic storm.

Franchising Trends 2021: The Year of Essential Services Being able to prosper during good times and bad, requires that you know what future trends and indicators are telling you. Due to COVID, the hardest hit franchise industries have been things like restaurant chains, but there are still some franchise opportunities that are a safe bet for someone looking to find a more fulfilling career going forward. For the entrepreneur looking to branch out, franchises within the essential service sector appear to be healthy and moving along at a strong rate.

Although it would surprise many people who are fearful of the current economic atmosphere, an online survey, done by FranConnect, found that nearly two-thirds of all franchise owners were proceeding to move forward with their purchase. The franchises were across many different industries and sectors, but most of the results were the same. FranConnect found that commercial and residential services (89%) and business services (86%) were continuing ahead. The only real franchise industry to suffer was the full-service restaurant, where 75% of the franchise owners were putting their follow through on hold.

One good indicator that franchise owners have in their back pocket is that, historically, as the unemployment rate begins to increase, many franchise owners notice an

interest in their franchise opportunity. When workers begin to lose a feeling of security in the workforce, it leaves them searching for fulfilling opportunities that they have more direct control over.

Three Types of Essential Service Franchises to Watch in 2021 One of the hardest industries hit has been the restaurant and hospitality chains.

Since the beginning of the pandemic, nearly 40% of consumer spending has taken a significant hit besides nonessential franchises. Due to having time at home, a lot of people have focused on things like remodeling and home improvement.

Franchises focused on home needs like HVAC, landscaping, tree trimming and essential businesses that are recessionproof are not only holding their own, some are soaring in the face of the COVID adversity.

People might necessarily have to tighten their belts when a downturn hits, but when it comes to things that you can’t avoid like having your furnace replaced or repaired, or taking out a tree that is overhanging your house, consumers have no choice. So even though things might be bleak in other franchise areas and industries, for those who want to find more stable business ownership, essential franchises might be a good choice. Not only do they allow someone to switch gears, work for themselves, and realize some significant profits, they

are almost entirely recessionproof. That means that they will continue to be profitable and even more so when this is all done and the economy has bounced back.

Good News Among a Tough Situation Although 2021 is shaping up to be an economic carryover of all the insults of COVID 2020,

it is all in the way that you look at it. What COVID has done for many people in the workforce is shown to them that life is too short to be stuck doing something you don’t want to do. So those very people who have lost their job, are now underemployed, or can’t seem to find something within their current field, are considering the prospect of taking the

FRANCHISES FOCUSED ON HOME NEEDS LIKE HVAC, LANDSCAPING, TREE TRIMMING AND ESSENTIAL BUSINESSES THAT ARE RECESSION-PROOF ARE NOT ONLY HOLDING THEIR OWN, SOME ARE SOARING IN THE FACE OF THE COVID ADVERSITY. WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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opening up a standalone, that can take years to decades.

Second, franchises are willing to train people who might not have the background necessary to jump right in.

Therefore, people can switch to something entirely new and different and find success. And third, you can find fulfillment in growing something that is all yours, you are the boss, and you make the rules - for the most part. So, is opening a franchise right for you, and right now? It might potentially be the best time ever.

ABOUT THE AUTHOR

risky road to be a business owner. And it might seem like the worst time to take on such an endeavor - but for many franchise industries, it is not.

Owning a franchise comes with a lot of advantages that

54

standalone businesses do not have. First, all of the marketing, branding, and brand loyaltybuilding has already been done for you, so you have a reputation in the industry right out the gate. When

DECEMBEER 2020 | WWW.FRANCHISEJOURNAL.COM

Seth Lederman, a Franchise Acquisition and Development Specialist, is a Multifaceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his own business enterprises. He is a frequent contributing author to The Franchise Journal and is on the exclusive Forbes Business Council.

Contact him at 312-307-1297 or at seth@ thefranchiseconsultingcompany.com.

THE NUMBER OF PEOPLE IN AMERICA AGED 65 AND OLDER WILL HIT 70 MILLION BY 2020 Now is the best time to start a business in this $300 billion dollar industry.

From personal care to privateduty nursing, ComForCare’s mission is to help provide a safe environment for seniors who are aging in place, allowing them the grace, dignity, and pride they deserve. ComForCare is known throughout the industry for developing specialized senior care programs including Alzheimer’s care.

CarePatrol is the nation’s largest senior placement organization.

We take the pressure off families to help them find safer care options including assisted living, independent living, memory care, in-home care and nursing homes. Our senior advisors personally meet with families and serve as their guide -free of charge.

Estate sales often manifest when people find themselves at a crossroads in their lives.

They may be downsizing upon retirement, dealing with the death of a loved one, or moving to assisted living.

We provide an organized and professional way to sell their personal estate.

Visit us at BestLifeBrands.com to learn about each of these unique franchise opportunities in the senior care space.

BUSINESS ADVICE

When Is The Right Time to Franchise A Business?

by Mark Siebert, Consultant, iFranchise Group For companies looking to expand through franchising, one of the preliminary questions involves timing the decision to launch a franchise program.

It might be best to start with dispelling some common misconceptions.

1. Your business does not need to be perfect when you launch a franchise program.

It will never be perfect and will continue to evolve.

Franchisees are willing to pay for your knowledge – which includes both past failures as well as successes.

Even with a business that is not perfect, franchisees using your proven system are way ahead of the game thanks to all the mistakes you have already made.

2. Not every business needs a long track record before franchising. While many do, some do not. Massage Envy started with us when they had a single unit and less than six months of history. If your concept is well-designed and the opportunity is ripe, you may have to act quickly to secure your place in the market.

3. The decision can be a personal one as well. Part of your decision to franchise will rest on your personal goals. Where do you want

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to be in five years? If your goals are aggressive, you may want to jump into franchising sooner rather than later. If your goals are conservative, your growth strategy should follow that course.

The decision to franchise must start with an honest assessment of the business itself. Franchising is not a magic remedy that will fix an otherwise struggling business through economies of scale.

There must be a sound and profitable business at the core of every successful franchise.

Launching a successful franchise system involves a thorough evaluation of your current business, and it is never recommended

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to jump into franchising without going through such a focused assessment. At its core, in order to franchise: You must be able to duplicate the business, must be able to sell franchises, and you must be able to provide your franchisees with an appropriate return on the time and money they invest in the business.

Generally speaking, companies choose to franchise for one of four reasons: time, people, money, and risk. Franchising allows companies to grow more quickly to take advantage of market opportunities, as franchisors can leverage off both the capital and the

FRANCHISING ALLOWS COMPANIES TO GROW MORE QUICKLY, TAKE ADVANTAGE OF MARKET OPPORTUNITIES, AS FRANCHISORS CAN LEVERAGE OFF BOTH THE CAPITAL AND THE EFFORTS OF THEIR FRANCHISEES. efforts of their franchisees.

In other words, opening new units through franchisees is significantly faster than opening company-owned units. Since they are fully vested, franchisees are generally more highly motivated owneroperators, incentivized to keep management and operations running smoothly. Franchising relies on the franchisee’s capital (or capital the franchisee can borrow), vastly reducing the franchisor’s outlay for expansion capital. The franchisor’s risk is decreased because franchisees are responsible for hiring, leases, and unit-opening expenses.

Just because a company can franchise does not mean it should.

In order to time the decision to franchise, you need to be aware of the risks involved and the ease of mitigating those risks or your own ability to shoulder those risks.

Becoming a franchisor means starting a new business entirely – the

business of selling franchises and supporting franchisees.

We have heard franchisors struggle if they feel they have left their passion behind in starting down this new career path. We suspect many more have found they love their new career as a franchisor because of the opportunity to spread what they’ve nurtured to the masses, to help other entrepreneurs realize their dreams of business ownership, and, of course, to reap the financial rewards from a wellplanned and well-managed franchise system.

The cost to establish a franchise system – legal, consulting, operations, marketing – is not as much of a risk as it might seem. That risk is largely quantifiable and readily recovered if the franchisor understands that a franchise works, in effect, like a virtual annuity. The royalty revenue alone may stretch for 20 years or longer.

It is not unheard of that the sale of just one franchise can make it “worth” the development costs.

Franchisors looking for very aggressive growth face the biggest risks. Fastgrowth franchisors need to hire additional staff quickly to service franchisees. They will need to spend more on marketing and sales. The business of franchising can easily drain the resources of the core business if proper planning hasn’t taken place. All of this is manageable with a good plan and management team.

Bottom line: You are ready to franchise once a strategic analysis of your business validates franchising and you are ready to accept the few risks that might be involved.

ABOUT THE AUTHOR Mark Siebert is the author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever and The Franchisee Handbook, and a franchise business consultant since 1985. Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. He can be reached at 708-9572300. www.ifranchisegroup.com.

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Take the Next Step Today!

800-693-5859 OwnACertaPro.com *These are average Gross Sales for US CertaPro Painters® franchisees who were in operation for the full 12 months of 2019. All figures are based upon information provided to CertaPro® by US franchisees, who operated a CertaPro Painters® business for the full 12 months of the respective year, including those that are certified to perform commercial services. Some franchisees own more than one territory. The financial performance of a CertaPro Painters® business will vary depending upon a variety of factors. Please see item 19 of our FDD for complete details. Each CertaPro Painters® business is independently owned and operated.

BUSINESS ADVICE

Don't Choose a Franchise Company Before Asking These Questions

by Rick Morgin, Consultant, The Franchise Consulting Company

Choosing a franchise company is a huge decision.

After all, choosing the wrong company can lead to a lot of financial heartache—and that's putting it lightly!

As a franchise consultant, I know how important it is to help my clients make the right decision. That's why I conduct detailed analyses of franchise companies under consideration, and why I make sure my clients understand all of the factors that go into making the best choice for them.

And so, this week, I wanted to break down some of the most important things you need to know about any franchise company before you take the plunge. Here are some questions you should ask before selecting a franchise company: 1. What is the initial and total investment?

You want the franchise company to clearly identify what you will be required to pay upfront (the franchise fee) and to clearly articulate the expected total investment in their Franchise Disclosure Document (FDD). It’s very

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important that you carefully review this document, as it discloses the range of your possible investment in this opportunity.

2. How long has the company been selling franchises?

This question is important to a lot of candidates and addresses your tolerance for risk. On one hand, some candidates want a more established brand with a clear track record. If the company is an emerging brand, there may not be enough data points for the candidate to be comfortable.

On the other hand, some candidates are comfortable

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with emerging brands—just like early adopters are the first to try new technology and get in on the ground floor. A new company creates an opportunity this type of investor can’t pass up. You have to decide what level of establishment—and what level of risk—is right for you.

3. How many units has the company sold and opened?

More units open is better, traditionally, but not always.

I have heard of stories about how franchise companies have grown too fast. If we can get an understanding of the financial strength of the franchise company or the strength of the private

YOU HAVE TO DECIDE WHAT LEVEL OF ESTABLISHMENT—AND WHAT LEVEL OF RISK—IS RIGHT FOR YOU. equity group, then we can feel comfortable that rapid growth can be supported and that the support continues post-opening for all franchise owners in that system.

4. Does the franchise company have many multi-unit owners?

Think of this like the stock market: Investors own varying amounts of Apple stock, for instance, and larger investments provide encouragement that there are people willing to take big risks with that company.

This applies to franchising, too. Multi-unit ownership provides a level of comfort for the single-unit investor. When franchise companies have development schedules in their contract, this gives a multi-unit owner time to get the first one going before they move on to the second, third, etc. Buying a larger territory that supports more than one unit also secures

that larger territory for the franchise owner.

5. Does the franchise company have an established and refined discovery process?

Is there a process for engaging with potential franchise buyers? Do they allow the potential buyers to fully understand what they are getting into regarding corporate culture, economic standing, and long-term vision? The parent company must disclose the names and contact information for current and past franchise owners in its Franchise Disclosure Document (FDD), and it is important to talk with them.

I realize that was a lot of information. That's because choosing a franchise company to invest in is an important decision—and one I don't take lightly.

These are the same factors I take into account when I choose what franchises to show to my clients. When I combine this information with my clients' needs, wants, and preferences, I can help them select the best possible franchise for them.

ABOUT THE AUTHOR

6. Would you place a family member into that franchise?

This is a good test to identify your level of comfort and knowledge of the franchise you are considering.

Rick Morgin is a Consultant with The Franchise Consulting Company and alumnus of Santa Clara University.

We assist clients with the educational process of researching and selecting available franchise businesses that best suit desired lifestyles and financial goals. The research, qualification, and application service we provide is free; our fees are paid by the Franchise company when a client opens their business.

For more information please email rick@thefranchiseconsultingcompany. com, call/text at 925-324-6371 or visit thefranchiseconsultingcompany.com

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Thank you to all of our partners. We couldn’t have done this without you!

CONGRATS TO SMASH MY TRASH ON SMASHING 2020!

450 TERRITORIES SOLD IN 12 MONTHS

JENNIFER CAIN VP of Franchise Dev.

PRIME TERRITORIES STILL AVAILABLE!

BRITTANY BODE Senior Director of Franchise Dev.

SMASHMYTRASHLEADS@FRANCHISEFASTLANE.COM | 531-333-3278

DON TARINELLI Director of Franchise Dev.

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BUSINESS ADVICE

LESSONS FROM

20 20

by Mark Schnurman, Consultant, The Franchise Consulting Company

2020 is a year for the ages.

On the cusp of the new year I wanted to take a moment to reflect on the year that was.

Many will look back on 2020 as one of loss, dislocation and sadness. A pandemic, huge unemployment, a contentious political environment and social distancing took a toll on our individual and national psyche so that perspective is understandable.

I want to share a different viewpoint. While not the easiest of years, I believe 2020 was a year of opportunity, growth and positive change. Individually and collectively we will never be the same and that may be a good thing. We eschewed materialism for the truly important things in life.

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Here are my top 5 lessons from 2020:

1. A huge positive coming out of 2020 is that we reprioritized our lives. For many, working from home transitioned from a bad idea to a preferred way of working. Home based businesses facilitate family time by eliminating commutes, unnecessary workplace meetings and distractions. Americans work longer hours than nearly anyone on earth but in 2020, thanks to Covid, work transitioned home and families benefitted. Quality family time and we reevaluated our values.

Scores of people reached out to me over the last few months inquiring about launching a home based

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franchise. Franchising provides the ability to work from home, do what you love and are good at and make a nice living.

2.

2020 provided many people with more confidence in their abilities and more professional independence.

Working and “zooming” from home provided enhanced autonomy and eliminated the ability of many managers to micro-manage. Franchise candidates have told me that the reduced level of oversight that social distancing created increased their confidence in their abilities. People who wanted to be their own bosses for a long time now have the added confidence to pursue franchising.

3. We have witnessed the

strength and agility of the franchise business model.

Leading franchise brands have quickly adapted their models to our constantly changing reality. The strength of a franchise system lies in the relationship between the franchisees and franchisor.

As business OWNERS the franchisees were able to quickly assess the world and come up with solutions to drive their businesses forward.

This is very different from the command and control model in Corporate America.

The franchise model is all about sharing ideas and best practices and that is precisely what they did. Brands quickly came up with models to succeed in the new normal.

AS BUSINESS OWNERS THE FRANCHISEES WERE ABLE TO QUICKLY ASSESS THE WORLD AND COME UP WITH SOLUTIONS TO DRIVE THEIR BUSINESSES FORWARD. THIS IS VERY DIFFERENT FROM THE COMMAND AND CONTROL MODEL IN CORPORATE AMERICA.

4.

The importance of relationships and teamwork is clearer than ever. Whether employees, clients, vendors or strategic partners, working collaboratively is more critical than ever because we succeed through others. Taking care of your team, especially during an economic downturn and

pandemic, is crucial. They are the people who keep your business running.

5.

There is no such thing as “business as usual�. Business will not return to how it was as Covid will have lasting consequences for every business in every industry.

The ability and talent to continually adapt to changing environments and transform as necessary is crucial. This may include experimenting with new possibilities and being able to scale new opportunities. Once again, the knowledge embedded in a franchise system will drive change in the future.

2020 was a whopper of a year for the world but one that will ultimately make the franchise community stronger than ever!

ABOUT THE AUTHOR Mark Schnurman is a leading franchise consultant with a national practice and a franchisee himself.

Mark helps people serious about franchise ownership find the right match for their personal, professional, financial and lifestyle goals. Contact Mark at 973-452-4558 or marks@ thefranchiseconsultingcompany.com.

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2020

FRANCHISE JOURNAL TOP BRAND AWARD

DAN STEWARD

TOM WOOD

PILLAR TO POST HOME INSPECTORS

FLOOR COVERINGS INTERNATIONAL

CEO www.pillartopostfranchise.com

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ounded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are approximately 550 franchises located in 49 states and nine Canadian provinces. The company has been named as Best in Category in Entrepreneur Magazine’s Franchise500® ranking for 9 years in a row and appeared in the ranking for 24 years. Long-term plans include adding 500 to 600 new franchisees over the next five years.

For further information, please visit www. pillartopostfranchise.com.

CEO www.floorcoveringsinternational.com

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orcross, GA based Floor Coverings International which has ranked consistently as the #1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 161 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door.

More than 3000 flooring choices are available to view in the home with and along-side the existing lighting, paint and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2021. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www. floorcoveringsinternational.com.

SEE ALL THE TOP BRANDS

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I

JEROD EVANICH

STEVE WHITE

A PLACE AT HOME

PUROCLEAN

President and Co-Founder

President and COO

www.aplaceathomefranchise.com

PuroCleanFranchise.com

n 2012, long-time friends, Dustin Distefano and Jerod Evanich, were inspired by their own personal experiences to start a business built on providing professional in-home senior care that allows seniors to remain happy and independent in the comfort of their own home.

A Place At Home offers not only in-home senior care services including companionship, homemaker, personal, and medication care but also saw the need for additional seniorfocused services such as senior placement and medication coordination to truly guide seniors through the aging process. They also offer caregiver staffing to healthcare companies. A Place At Home is committed to their “We are CARE: Compassionate, Accountable, Respectful, and Ethical” philosophy and incorporates these values into every service they provide. They saw success with this model and began franchising in 2017. There’s now a growing franchise family network spanning coast-to-coast.

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uroClean, best known as the “Paramedics of Property Damage®,” provides restoration services nationwide with over 325 franchise offices providing relentless customer service to commercial and residential customers. Founded in 2001, PuroClean takes tremendous pride in the culture built within its franchise network supplying servant leadership everyday and world-class support in the services we provide to customers and our communities during their times of need.

Since buying the franchise system in 2015, Mark W. Davis and Frank Torre Jr. have driven franchise growth, enhanced company culture, greatly expanded national accounts, improved operational support, and launched a robust online education academy. As a result, the company has earned top industry awards and has become the nation’s top-performing, fastest-growing restoration and remediation franchise.

JEFF DUDAN

NANCY LANARD

ROCKBOX FITNESS

LANARD AND ASSOCIATES, P.C.

CEO & Partner rockboxfitness.com

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EO & Partner, Jeff Dudan is a franchise executive, founder, and former CEO of AdvantaClean, a leading national provider of environmental and restoration services. He also a published author, Forbes contributor, speaker, and serves as a consultant to many emerging brands. His leadership with the brand has been an integral part of the explosive growth they’ve witnessed over the last few years.

RockBox is so much more than a kickboxing gym, it is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises in a ‘fight-club’ meets ‘night club’ atmosphere. This new and rapidly growing concept is solving the nation’s number-one problem with any fitness program...BOREDOM! This proven model was designed and structured to generate sales from pre-opening and beyond.

With a low initial investment, multiple revenue streams, high customer retention rates, and industry-leading revenues; this is an opportunity for individuals who want to join a community of like-minded entrepreneurs, and work with an innovative Executive Team who will guide and mentor them to success!

Senior Partner www.lanardandassociates.com

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ancy Lanard, founder and Senior partner of Lanard and Associates, is a highly regarded franchisee attorney. Nancy has built a successful and respected national franchise law firm with skilled, dedicated and caring attorneys. Deciding to become a franchisee is a big step. The process can feel overwhelming, and a small mistake can have significant financial repercussions. At Lanard and Associates, we will guide you through each step of the process. Our experienced franchise law team can evaluate your legal documents, set up your legal entity as a corporation or LLC and help you negotiate a strong commercial lease. With over 25 years of legal expertise in franchise law, we are confident that we can put you on the right path to business success.

Lanard and Associates has been honored with a US News & World Report Best Law Firm for franchise law, Entrepreneur Magazine top franchise law firm award, and Nancy Lanard has received a Franchise Times Legal Eagle award for over 12 consecutive years, US News & World Report Best Lawyer award, Pennsylvania Super Lawyer award, Martindale Hubbel AV Preeminent award (top honors), and Avvo.com Super Attorney award, among others.

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GAYLE LONGMORE

JUSTIN STRICKLAND

MEDSPA810

STRICKLAND BROTHERS

VP of Franchise Development

CEO & President

www.MedSpa810.com

www.sboilchange.com

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edSpa810 is a medical practice with all the cache that comes with that and with out the necessity of a medical degree.

Our byline is: "Be Your Own Kind of Remarkable!" We build self confidence by helping people present themselves as the very best version of themselves. This is a segment of the Beauty and Health Industry that is expected to be worth $27 Billion by 2023. Our CEO and President; Greg Longe has a wealth of experience in successful franchise development and our CXO ; Francis Acunzo is the "guru" of the MedSpa Movement. With the combination of these two gentlemen and an incredible staff of MedSpa experienced Real Estate, Marketing, Operations and Training teams we have elevated this model to be positioned for strong growth in the Health and Beauty segment of the industry. This is a single or multi unit opportunity with open territory across the USA. Please contact Gayle.

Longmore@MedSpa810.com to learn more.

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ustin Strickland, CEO of Strickland Brothers started as a minimum wage lube technician approximately a decade ago. 10 years later, he and his team are leading a multi million dollar operation that includes over 100 units awarded/ open and 20+ states.

Strickland Brothers is your one-stop shop for fast and friendly oil change & maintenance services. Although we are well-known for our drive-thru 10 minute oil change, we also offer a variety of professional automotive maintenance and repair services to keep your vehicle running like it should.

Our mission at Strickland Brother’s 10 Minute Oil Change is to exceed the expectations of every customer by setting and meeting service standards that are innovative and centered around the highest level of service, every time.

We aim to provide dependable services and quality products for a fair price in a friendly, honest and accommodating environment.

We will never pressure you to buy any service or part, or recommend any service that is not immediately needed.

JASON LEBER

SEAN MANNING

PAINTER1

PAYROLL VAULT

Franchise Development

Founder and CEO

www.painter1.com/franchise

www.payrollvault.com

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ainter1 was started by myself and my business partner, Conrad Kolba.

Conrad was the original Founder and Owner of Five Star Painting; now the 2nd largest painting franchise in North America. Once Five Star had about 30 owners is when Conrad hired me on at Five Star Painting. Together, we continued to grow Five Star Painting to near 100 locations across, the U.S., Canada, Mexico and Brazil. In 2015, the Dwyer Group acquired Five Star Painting.

I continued to work with Five Star owners alongside the Dwyer Group for a year. At the end of my tenure with Five Star and Dwyer, I decided to rekindle with Conrad and, together, formulate plans to establish a new and improved painting franchise system. Painter1 was born. Armed with 20+ years of experience, owner feedback and evaluation, Conrad and I set out to create the most owner-focused and owner-centric painting franchise system.

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ean Manning, CPA and CFE, is partner and CEO of Payroll Vault brands. Payroll Vault’s divisions include Payroll Vault Franchising LLC, the payroll service franchise business system, and Payroll Vault – Littleton, the corporate location an independent payroll service company. He is the former owner of Insperience Business Services, an accounting, tax, and business advisory firm located in Littleton, Colorado, that he sold in August of 2018, subsequent to three firm acquisitions from 1998 through 2004.

Payroll Vault currently has franchises across the United States, offering outsourced payroll tax and HR services to local small businesses within their communities.

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ALLISON ZORICH

SCOTT FRITH

GUIDANT FINANCIAL

LAWN DOCTOR

Director of Business Development

Chairman and CEO

www.guidantfinancial.com

www.lawndoctor.com

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uidant Financial helps business owners secure financing to start, buy, or grow a business.

An industry leader in business and franchise financing, Guidant works with new and existing entrepreneurs to identify, evaluate, and deploy customized financing solutions. Their services include, but are not limited to, 401(k) business funding, SBA loans, SBA express loans, unsecured credit, and portfolio loans. In total, Guidant has helped over 20,000 entrepreneurs in all 50 states to invest more than $4 billion in funds to start small businesses, resulting in more than 85,000 U.S. jobs created. Visit Guidant at www. guidantfinancial.com

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awn Doctor Chairman and CEO Scott Frith literally grew up in the business, working in nearly every department within the company prior to succeeding his father as CEO following his 33 years with the Lawn Doctor. As one of the most respected executives in franchising, Scott has developed the now 600 unit Lawn Doctor franchise system into a nation wide leader. His passion is working closely with franchise owners to help them achieve success through business ownership. His vision is to drive significant growth by providing the best customer experience through a highly efficient franchise model that is fun to operate. Scott is a member of the board of Project Evergreen, an industry organization with the mission of preserving green spaces. He is the Chairman of the International Franchise Association’s Marketing and Public Relations Committee.

Scott is a Certified Franchise Executive with a B.A. from Seton Hall University and a M.B.A. from Fordham University.

ANDY FULLER

MORGAN & DEVAN KLINE

MOSQUITO HUNTERS

BURN BOOT CAMP

Found and Chief Hunter

Founders

www.mosquitohunters.com

burnbootcamp.com

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s founder and Chief Hunter at Mosquito Hunters, Andy Fuller aspires to help budding entrepreneurs harness their talents and build an independent business with a strong foundation of guidance and support from an experienced corporate office. Andy himself started the first Mosquito Hunters business in 2014 as a way for him to escape corporate America. What began in Chicago as a dream on a bootstrapped budget, has evolved into now over 100 locations around the United States. Andy and his team believe that our business exists to build relationships with our clients and with each other. With extraordinary relationships, we believe that client loyalty, brand integrity, profitability, and professionalism are inherent.

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urn Boot Camp was founded in 2012 by Devan and Morgan Kline in an a parking lot in Huntersville, NC. Burn Boot Camp was always meant to be more than just a gym. The Kline’s share a passion for impacting communities around the world by providing mental, physical and emotional transformations that result in lasting change.

Purpose, passion, and community are the building blocks of Burn, and are the principles that define the experience for our Franchise Partners and their Members. The company began franchising in 2015 and now has 275 open locations in 38 states with another 130 locations in development. In 2020, Burn Boot Camp was recognized as one of the Top 50 Fastest-Growing Franchises for the 4th time by Entrepreneur and the #3 Top New Franchise, and recognized as #410 on the 2020 Inc. 500 list.

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BETH NILSSEN

CALEB KENNER

GREAT CLIPS

GARAGE FORCE

Director of Franchise Development

Director of Franchise Development

www.greatclipsfranchise.com

garageforce.com

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reat Clips is the world’s largest hair salon brand. Founded in Minneapolis, MN in 1982, they have grown to nearly 4500 units in the US & Canada, with 1100 franchisees. Great Clips executives realized early on that a convenient, no appointment hair cutting franchise was a simple, scalable business model that would provide repeat customers. And the system works- everyone needs an affordable haircut, no matter what the economy looks like. Today’s franchisees continue to grow their organizations and have created legacy businesses to pass on to the next generation. The best part for new franchisees? No hair cutting experience necessary! Franchisees in this system are great people managers and focus their time and energy on motivating teams and growing the business. There is still opportunity to get in on the ground floor in select markets and become part of one of the most recognized brands in franchising.

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et ready! Garage Force is “wiping the floor” with their competition!

Garage Force is one of the fastest growing service brands in the country! Garage Force is a premium concrete coating and custom storage installation company. The founder invented and patented the floor coating used

by Garage Force franchisees. Unrivaled in quality and durability, Garage Force is turning the floor coating industry on its head, offering an unheard-of LIFETIME warranty! Garage Force floors are 20x stronger than epoxy-based flooring and can be installed in just one day!

We are also very multi-dimensional. We do commercial, outdoor patios/pools, and new home development jobs. Garage Force offers franchisees a turnkey solution. With no brick and mortar requirement, all you need is a pickup hitch and you are ready to roll!

GARY FINDLEY

HEIDI MORRISSEY

RESTORATION 1

KITCHEN TUNE-UP

Executive Administrator

President

www.restoration1franchise.com

ktufranchise.com

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estoration 1 franchise is one of the fastest growing restoration franchises in the nation. With hundreds of locations open or in development, Restoration 1 is poised to become the leading brand in the $210 billion restoration services industry.

Restoration 1 is a low-cost opportunity with a proven, recession-resistant business model that is easy to scale and easy to own. Founded in 2008, Restoration 1 is led by a passionate executive team with decades of experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. Our CEO, Gary Findley, has over 30 years of experience in helping new and experienced entrepreneurs build over 9,500 locations worldwide with only two brands. The self-proclaimed “Redneck CEO,” Gary’s entrepreneurial drive has led to running his own businesses, serving as a franchise owner of multiple franchise brands and ultimately becoming an executive to grow some of the biggest franchise networks across the country and around the world.

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itchen Tune-Up is proud of our “No Tunie Left Behind” initiative we launched this spring and our ability to embrace all things virtual! Our franchisees are selling projects virtually, both as a step in the sales process and a way to close deals without ever entering the home. The demand continues as homeowners are eager to update the room that’s, more than ever, the center of their daily lives. We’ve added over 60 locations in 2020, with the majority launching after attending one of our 5 Virtual Training Schools.

Heidi Morrissey’s goal is to make Kitchen Tune-Up a household name in her father’s lifetime. That goal continues to get closer as we celebrated opening a location in our 40th state and Heidi being named a Top 100 Influential Women in Franchising.

We continue to elevate our training and support and launched two internal podcasts and a new Connector coaching program.

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GARY FINDLEY

GARA POST

BLUEFROG PLUMBING + DRAIN

THE NOW MASSAGE

Executive Administrator

VP Franchise Development

www.bluefrogfranchise.com

thenowmassage.com

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luefrog Plumbing + Drain™ is the newest premium national service plumbing brand in the country.

In a very recession resistant $102 billion business sector, bluefrog™ is a low-cost opportunity with a proven business model that is easy to scale and easy to own. Founded in 2014, bluefrog™ is led by a passionate executive.

Team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. bluefrog™ is also the sister company of the fastest growing restoration company in the nation, Restoration 1. Our CEO, Gary Findley, has over 30 years of experience in helping new and experienced entrepreneurs build over 9,500 locations worldwide with only two brands.

The self-proclaimed “Redneck CEO,” Gary’s entrepreneurial drive has led to running his own businesses, serving as a franchise owner of multiple franchise brands and ultimately becoming an executive to grow some of the biggest franchise networks across the country and around the world.

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ara Post is a born and raised New Yorker who moved to LA in 2001. After years working in the entertainment industry she launched her first business Gara Danielle Jewelry, a fine jewelry line sold in highend boutiques nationwide. In 2014 Gara used her marketing and design acumen to help reimagine the massage space as Co-Founder and Chief Creative Officer for The NOW Massage, a concept massage boutique offering high-quality, affordable massage services in an inspired setting. Gara oversaw the expansion of The NOW from one to four locations in Los Angeles, developed the online and in-store retail businesses and created NOW branded self-care product lines. In 2019, Gara along with her business partner and husband Jason Post, launched the national franchise expansion of The NOW Massage. It is not an overstatement to say that Gara is the DNA of the brand and the creative visionary for the growing NOW Massage franchise.

HANNAH ERLENBUSCH

MIKE GARDNER

GOTCHA COVERED

NEXT DAY ACCESS

Franchise Development Representative

Manager of Franchise Sales

www.gotchacoveredfranchising.com

www.ndafranchise.com

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otcha Covered Founder and CEO, Vic Yosha, started his business as a software development company for the window treatment industry in the early 1990s. After a few offers from larger window treatment companies, Vic decided to franchise this technology. Vic envisioned a simple business model that allowed for tremendous growth potential and lifestyle flexibility at a low cost. Hence, Gotcha Covered was born.

Now alongside Hannah Erlenbusch, Vic Yosha works tirelessly to present Gotcha Covered to qualified individuals that are looking to get out of corporate America, become their own boss, and have control over their lifestyle and income. Gotcha Covered is without a doubt the undisputed technology leader in the window treatment industry and our franchise base continues to grow.

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ext Day Access is a leader in the access and mobility industry.

We offer excellent franchise opportunities, in a needs based business, for success-oriented business owners in the fast growing market where independent living is a way of life. We provide solutions such as ramps, stair lifts, porch lifts, ceiling lifts, pool lifts, grab bars, bathroom safety and more! With over 23 years of serving America's seniors, we have the knowledge to share that will make building your business easier. Founded by brothers Brian and Dave Clark, Next Day Access Franchise has been in the accessibility industry since 1997. They began early on by providing mobility access into homes, churches, colleges and more with aluminum modular ramps. As time went on they found themselves installing grab bars, ADA toilets, patient ceiling lifts, vertical platform lifts, stairlifts, and much more.

In 2010, the idea began to form of a way to reach people with boots on the ground in their community. In 2012, they decided to develop a Franchise business centered around providing accessibility products as quickly as the 'next day'. Thus, Next Day Access was born.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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MICHAEL HAITH

TODD BINGHAM

TERIYAKI MADNESS

THE DRIVEWAY COMPANY

CEO

President & COO

franchise.teriyakimadness.com

thedrivewaycompany.com

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ichael Haith is the owner of Teriyaki Madness (TMAD). With almost 30 years of experience as a franchisee, franchisor and consultant, Haith has owned and built global franchise systems such as Maui Wowi Hawaiian Coffee and Smoothies and Doc Popcorn.

Haith purchased Teriyaki Madness from the founders in 2016. After building an experienced team, solid processes and systems, he swiftly built the brand to almost 100 units with another 50-75% growth projected for 2021.

His new venture is Restaurant Sherpas, a unique turn-key management solution for absentee TMAD franchisee investors. The recognition of the superior TMAD business model combined with internal expansion of the current Teriyaki Shop Owners and the incredible success of Restaurant Sherpas, has driven an enormous acceleration in the growth of its franchise system and was recently recognized by QSR Magazine for a business model that thrived during the pandemic with an astounding 18% Q3 SSS growth.

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he Driveway Company is a one-stop opportunity for your concrete repair and maintenance needs. We’ve been repairing and renewing driveways for over 30 years.

Ninety percent of concrete driveway replacements are preventable. Unsealed concrete allows moisture from rain or snow to be absorbed into the concrete. Once moisture is absorbed, the concrete starts to loosen and crumble, as a result the appearance is damaged while making it more susceptible to further damage. Using chemicals and salt to remove ice from your driveway can worsen these effects.

Leaving the cracks and joints unsealed allows water to penetrate through the cracks and wash away the sub-base. Then the weight of your car or even the weight of the concrete itself could cause a collapse breaking up the concrete.

RICKI WILKINS

DAVID PAZGAN

DEKA LASH

KIDOKINETICS

Senior Franchise Director

Director of Franchising

www.DekaLash.com

www.kidokinetics.com

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eka Lash is a fun, happy business providing your clients with lash extensions, the fastest growing segment in the recession-resistant beauty industry. Your clients will walk out of your gorgeous studios feeling BEAUTIFUL, empowered, more confident and be eager to rebook their next appointment with you.

Why not take a look at a concept that has everything you are looking for: high ROI; a membership model with recurring and predictable revenues; rave reviews from clients; we book all your appointments for you; do 80% of your marketing for you and provide the technology and back-end systems to make this the perfect ‘semi-passive’ business.

With unlimited support, 100 studios open, another 100 in some stage of buildout, EBITDA into six figures, we can provide you the freedom, diversification or new opportunity that you may be seeking.

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idokinetics is an early childhood physical education enrichment program offered through schools, daycare facilities, community recreation centers, and private events. Founded in South Africa in 1997, founder Terri Braun brought Kidokinetics to the US in 1999 after finding a lack of PE enrichment opportunities in her home town of Fort Lauderdale, Florida. After the successful launch of her business, in 2006 she decided to offer franchises, adding locations in several markets throughout the country. In mid 2020, she was joined by experienced franchise partner Dave Pazgan. Dave has led investments in infrastructure, training, support, and franchise development and is focused on adding 250 territories in the next 5 years. Kidokinetics is poised for significant growth as the market for multi sport, early childhood enrichment programs is presently underdeveloped and the need has never been greater. Kidokinetics works with children as young as 18 months and up to 12 years, offering programs that feature a new sport every week.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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KELLY KRUEGER

JOE O'BRIEN

TENET FINANCIAL GROUP

HOME CLEAN HEROES

Senior Consultant tenetfinancialgroup.com

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elly Krueger has been a Senior Consultant with Tenet Financial Group for nearly a decade. Her prior experience as a Financial Service Professional, coupled with 20+ years of Marketing, Public Relations, and Customer Service experience, is what gives Kelly a well-rounded, empathetic approach to assisting her clients.

Tenet Financial Group specializes in franchise funding, including 401(k) Rollovers, SBA Loans, Term Loans, Unsecured Lines of Credit and more. Founded by Derrick Skogsberg in 2008 and with more than nine decades of combined funding experience, Tenet is a Third-Party Administrator of thousands of Rollover plans and provides in-house plan design, installation and administration following the letter of the law. With operations in multiple states, Tenet Financial Group is uniquely positioned to be responsive to franchise candidates, consultants and franchisors with a focus on service, not sales, to fully-fund the franchise both now and in the future.

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Director of Franchise Development homecleanheroes.com

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ulti-brand franchiser Buzz Franchise Brands welcomes Home Clean Heroes. Home cleaning service isn't a luxury.

Today's consumers don't want to stop their busy lives to take the time to clean their house. In fact, residential cleaning is a booming $6 billion industry in the U.S. and the job outlook predicts a 6% growth through 2020.

Home Clean Heroes offers something different; a new standard of safe, reliable, and customizable service that raises the bar of the industry.

At Home Clean Heroes, we believe a clean home is a healthier home. For the health and well-being of our customers, we have always maintained a rigorous standard of cleaning and adapted some new measures to our steps of service to fight COVID-19.

Giving Back; Home Clean Heroes has teamed up with Cleaning For A Reason, to help women battling cancer by cleaning two homes per month for two consecutive months no charge.

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JOHN GRAHAM

JASON BARCLAY

PANGO FINANCIAL

CLEAN EATZ

Managing Director

Franchise Recruitment Manager

www.pangofinancial.com

www.cleaneatz.com

ohn Graham, Managing Director of Pango Financial, joined the company in December 2017. Previously John had worked in the insurance and financial services industry for over 25 years in various home office and field positions.

He held numerous positions with Nationwide Financial, AIG and Cigna. More recently John worked for a corporate legal services company where he managed a regional sales team, their affiliate program and secured national partnerships. He is an accomplished public speaker and has spoken at national and regional sales conference for over 20 years.

Pango Financial is proud to be recognized for offering the best value among Rollover for Business Startups (ROBS) providers in 2020.

The distinction comes from Investopedia. com, a respected website relied on by business owners, financial advisors, investors, executives and others worldwide for unbiased information.

Pango’s ROBS service, our acclaimed DreamSpark® plan, lets investors use 401(k) funds to buy or invest in a small business while reaping continuing tax benefits.

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tarted in 2012, Clean Eatz is the largest franchised health-focused cafe and prepared meal plan opportunity in America. Clean Eatz is not a diet; it's a lifestyle. We offer fresh online meal plans, café offerings, grab & go's, catering, and marketplace products, that serve the growing demand for cleaner, more healthy eating and actives lifestyles, thus helping our customers achieve their desired goals. With 50 cafes open and over 50 more in development, Clean Eatz is positioned to continue growing with great franchisees!

Clean Eatz continues to be COVID resistant.

With five revenue streams, an efficient labor model with minimal food waste, our hybrid food offering is well positioned for the future.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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DAVE SCHAEFERS

JC CANTY

BRANDONE

CRITTER CONTROL INC.

Partner

National Franchise Sales Manager

brandonefd.com/brands

www.critterfranchise.com

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randONE is a Franchise Sales Organization (FSO) that is built upon a fellowship of seasoned and proven franchise professionals that are dedicated to franchise excellence.

Combined with nearly 150 years of franchising at all levels, the BrandONE team takes a holistic approach to supporting its franchise partners. We pride ourselves in making sure that each brand has specific characteristics and attributes to qualify for our network.

First, we look to the leadership qualities and vision of each founder or CEO. We want to be sure that the parent company is fully capable of growing their brand and can properly support the level of candidates we engage with.

Secondly and equally as important, BrandONE looks for partners who are in growing and sustainable industries with a proven business model supported by historical Unit Economics.

And this is where the work begins. It starts by creating a dynamic development process that can accurately and enthusiastically tell each brands story. We believe in strong collaboration with the brand and its key personnel. This approach has been the genesis of responsible and strategic unit acceleration of the many brands we work with or have worked with.

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ritter Control is part of Rollins, Inc., a premier global consumer and commercial services company.

Through its wholly-owned subsidiaries, Orkin, Orkin Canada, HomeTeam Pest Defense, Clark, Western, Critter Control, Northwest Exterminating, Okolona Pest Control, Industrial Fumigant Company, Trutech, Waltham, PermaTreat, Crane, Allpest, Murray, Statewide, Safeguard, Aardwolf and more, Rollins provides essential pest control services and protection against termite damage, rodents and insects to more than two million customers in the United States, Canada, Australia, Europe and Asia.

CHRIS FISHER

ZACH NOLTE

SHINE WINDOW CARE AND HOLIDAY LIGHTING

KITCHEN SOLVERS

Founder and CEO

www.kitchensolversfranchise.com

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shinefranchise.com

hris washed his first window in 1999 with a gas station squeegee and had no idea that would lead to millions of windows being washed with the help of amazing people in one of the greatest industries in America, franchising. Today, Chris leads a growing franchise system, with over 40 locations nationwide, of passionate leaders committed to their mission of Being a Light by growing profitable businesses that care about their team members and the communities where they serve.

President

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ach Nolte has been with Kitchen Solvers since 2014. He started as the Operations Manager focused on bringing efficient processes to the Kitchen Solvers business model. In 2015, Zach became the Chief Operating Officer and in 2017, he was promoted to President.

He has successfully implemented systems, models, and best practices that allow Kitchen Solvers franchise partners to run their businesses effectively and efficiently. He is very hands on with all the franchise partners, training them on management, operations, and strategic growth. “Knowing that entrepreneurs start businesses with little to no training in management, my passion truly lies in management, coaching, and seeing our partners become leaders over time,� Zach says.

Zach is driving success through three core factors: franchisee satisfaction, innovation, and per unit metrics. These are all driven by his philosophy of understanding what he would expect, want, and need from a franchisor if he were a Franchisee.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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PHILIP WATSON PHENIX SALON SUITES VP of New Business Development

MR. TRANSMISSION / MILEX COMPLETE AUTO CARE

phenixsalonsuites.com

CEO

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henix Salon Suites is the leading salon suite franchise. Founded in 2007 by experienced stylist and salon owner Gina Rivera, whose family has been in the industry since 1929, Phenix demonstrates Gina’s desire to support the goals of lifestyle professionals across the country. Phenix began franchising in 2012 and today has 285 salons in 33 states.

In 2020 alone, the brand has seen a 20% increase in new salon openings and has signed 53 new agreements. The momentum comes amid the increasing demand for safety and security offered within the individual suites available for rent with Phenix. In fact, Phenix Salon Suites has seen a 78% increase in inquiries from salon and lifestyle professionals in recent months, due largely to the attractive qualities of the model.

I joined Phenix Salon Suites after spending 8 years at Tropical Smoothie and now lead the charge on development.

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BARB MORAN-GOODRICH

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

moranfamilyofbrands.com

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r. Transmission Milex is a customer’s one-stop-shop for all automotive repair and transmission needs. This CoBranding dynamic offers franchisees the advantage of two revenue streams while having the same fixed overhead as a single brand shop. One franchisee says that Moran Family of Brands “allows me to be an independent owner while also providing the guidance and direction when needed in order to elevate the business in a changing economy.” Despite the pandemic, in 2020, Moran Family of Brands continues to prosper opening new locations. Most recently, Columbus, OH and Glenolden, PA opened in September and 3 new stores located in Miami, FL, Concord, NC and Durham, NC will open in the next 60 days. Additionally, an 8-store area development agreement for South-East Florida has been signed for Moran’s new brand, Turbo Tint. For more information on Mr. Transmission Milex and Moran Family of Brands visit www.moranfamilyofbrands.com.

SHERRI SEIBER

TIM VOGEL

FRANFUND, INC.

SCENTHOUND

COO

Founder and CEO

www.franfund.com

scenthound.com

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n IFA supplier forum member and consistently top-ranked funding supplier by Entrepreneur, FranFund, designs smart all-inone funding plans that grow with franchise businesses. Our FranFund team helps solidify the dreams of franchise ownership for entrepreneurs through a personal and painless process while positioning them for long-term success. We offer unlimited consultations to ensure our clients are well educated on all of their options for funding single units through multi-unit expansions. Our most popular programs are SBA loans and retirement plan funding with our risk-free SafetyNetä option. By utilizing our franchise-specific pre-qualification tool and cultivating an extensive network of SBA preferred lenders, clients pre-approved by FranFund have a loan approval rate of 99%. We understand the uncertainty that can come with a new venture, so we prioritize communicating during every step of the process so our clients can move forward with confidence.

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im Vogel is the founder and CEO of Scenthound, the world’s only wellness-focused, membershipbased dog grooming franchise.

Combining his entrepreneurial drive, his love for his dog, Lucy, and his desire to make a difference in peoples’ lives, Tim spent the last decade and a half building and growing businesses in the pet space. He saw first-hand the shortcomings within the booming pet industry and the lack of education surrounding dog wellness and preventive care. Many pet parents didn't know that basic grooming was critical to the overall health of their dog, or if they did know, they couldn't find an easy and affordable way to get it. So, Tim, along with his wife Jessica, set out to revolutionize the way people think about and access routine care for dogs. They opened Scenthound with one goal: to keep dogs clean and healthy.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

87

SHANNON PETTERUTI

ERICA POYNTER

THE DRIPBAR

FETCH! PET CARE

CEO

Director of Franchise Development

www.THEDRIPBaR.com

www.fetchpetcare.com

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hannon Petteruti has spent over 20 years garnering experience throughout the healthcare landscape—uniquely preparing her for her role as Chief Executive Officer of THE DRIPBaR Franchising, LLC. A board-certified nurse practitioner with a constant passion for knowledge, she has further continued her education in anti-aging, functional medicine, IV vitamin therapy and USP 797 sterile compounding training.

THE DRIPBaR’s premise is simple and powerful: Health begins at the cellular level, and disease starts with the breakdown of cellular health. At THE DRIPBaR, everything is motivated by one fundamental focus—supporting the best health of the client. By supporting their cellular health, clients are able to live a more vital, energized life and are more resilient to disease.

Shannon's professional success and industry expertise make her a force to be reckoned with.

With a dedication to individualized patient care and a keen focus on the emerging science of cellular health, THE DRIPBaR is breaking new boundaries—with Shannon firmly at the helm."

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t has been a great year so far at Fetch!, and the growth isn’t slowing down anytime soon. The team at Fetch! Pet Care has created a culture of inclusivity, respect, and ambition simply by way of osmosis. Our leaders allow their teams to create new and innovative processes that foster efficiency and positivity at every turn. Simply by welcoming new ideas, encouraging debate, and pivoting quickly through each endeavor they have managed to build something incredible. Even during a global pandemic. Their tenacity is nothing short of inspiring. Fetch! Pet Care will be an organization that thrives even during times of difficulty. We are grateful for each partner we have in our franchisees, and we are excited to see this brand continue to grow across the country and beyond.

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MARK BAKER

CHRIS CONNER

101 MOBILITY

FRANCHISE GENESIS

President

President

101mobility.com

www.franchisegenesis.com

ounded in 2008, 101 Mobility franchises are among the nation’s first full-service providers and installers of personal accessibility and mobility equipment. Through solid partnerships with top manufacturers and the Veterans Administration, the company offers a full line of high-quality products and equipment for residential and commercial clients, including: stair lifts, wheelchair lifts for automobiles, wheelchair ramps, platform lifts, patient lifts, power wheelchairs, scooters and more. 101 Mobility has over 170 franchise territories operating across North America.

Each franchise consists of a team of local professionals that provide free in-home consultations and install mobility equipment with the safety and mobility needs of the customer in mind.

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hris Conner is the President of Franchise Genesis, a full service franchise development and consulting firm based in Huntersville, NC. Mr. Conner has been in the franchise development industry for 20 years and worked with over 600 brands to support efficient, successful scale through franchising. He is originally from Chicago, IL, and has an MBA from DePaul University.

Franchise Genesis is a franchise consulting company developed by franchise experts, FOR entrepreneurs to help small business owners start a franchise brand.

Franchise Genesis is the only full service franchise consulting agency that offers marketing and sales support to its clients. This means a safer, more effective way to realize the largest possible return on investment from your franchise. Our franchise consulting experts can help guide you along the path of building and selling your franchise business.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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RICKI WILKINS

LOU DEFRANCISCO

LEGENDS BOXING

STRETCHLAB

Senior Franchise Director

President of Franchise Development

www.legendsboxing.com

www.stretchlab.com

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egends Boxing is an authentic boxing club and fitness training facility that is dedicated to greatness. Our members get in shape with our high-energy Boxing Fitness workouts led by our USA Boxing certified coaches.

We provide an atmosphere that is different from the intimidation factor of traditional fitness gyms. No rows and rows of confusing equipment. Our daily workouts are different, exhilarating and addictive. Each member can rely on personal help and direction.

The Legends Boxing brand has “put in the hard yards” to ensure that every franchise owner has a spectacular fitness club that provides its members with an inclusive, safe, respectful, and results-oriented atmosphere. This is a perfect model for owner operators or someone who wants a semi-passive investment. Legends provides a full-service real estate team, prompt turnkey construction processes, marketing plans that quickly grow membership, ongoing training and support, and a proven business model to follow.

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tretchLab is a unique wellness concept, offering customized assisted-stretching sessions with highly trained Flexologists™.

Referred to as ""the next dominator in the fitness industry"" by the New York Times, assisted-stretching has gained national attention. With 100 studios open across the country, StretchLab is now the largest stretching brand in the US! Throughout 2020, StretchLab has been able to take advantage of a few COVID-19 silver linings, including the availability of real estate and the influx of talent into the labor pool. With 100% of studios reopened after the COVID restrictions, StretchLab is poised for further growth in 2021. Offering the lowest initial investment range in the Xponential Fitness portfolio, StretchLab provides a strong investment opportunity in 2021! Live Long!

JESSE COSLOV

MONA JANES

THE DOG STOP

CREATIVE FUNDING BY DESIGN

CEO

President

www.thedogstop.com

creativefundingbydesign.com

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s the founder of The Dog Stop, I was determined to raise the bar and create a better dog care experience for both the canine and human clients. We believe in 100% transparency, the highest levels of customer service and always putting the dogs first. Our mission is to help owners become as loyal to their dog, as their dog is to them.

These core principles have allowed The Dog Stop to quickly become America’s favorite all-inclusive indoor/outdoor dog care facility offering dog grooming, dog daycare, dog boarding, dog training & in-home services, and a pet retail store.

Our facilities exist to promote healthy and happy dogs through socialization, physical and mental exercise and a holistic retail approach.

Currently we have over 25 award-winning locations in Alabama, Delaware, Florida, Georgia, Louisiana, Ohio, Pennsylvania, Texas and Virginia, with many more on the way.

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here were a lot of factors that led to me creating my business. However, the driving force was to create a company with a comprehensive funding strategy and prioritize the capital to start and grow a new business.

More importantly, as a funding strategist, it is essential to learn more about my clients and to help identify which funding best suit the type of business they are considering. Listening to my client's dreams of owning their own business and structuring a creative funding roadmap is a core of what is important to me!

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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ZACHERY BEUTLER

JEFF TODD

MIGHTY DOG ROOFING

MEINEKE CAR CARE CENTERS

Owner

Vice President

mightydogroofing.com

www.meinekefranchise.com

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ighty Dog Roofing is one of first franchise brands built from the ground up for franchisees, by franchisees, with franchisor experience. Josh Skolnick, Zach Beutler and Erik Van Horn acquired the brand and have been working behind the scenes for the past year getting infrastructure in place to support hundreds of franchisees across the country. From a national call center, online video training curriculums, advanced estimating technology and a entirely new advertising strategy Mighty Dog Roofing is ready aggressive growth in 2021. With extensive history of success on both the franchisor side with Monster Tree Service and Redbox+ and franchisee experience with 9 franchise concepts this ownership group brings a unique perspective of how franchisors should operate.

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eineke is a subsidiary of Driven Brands, the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has more than 800 centers that service approximately three million cars a year.

Robert Fillman has an extensive background in the auto industry and in January of 2020 assumed the role of Meineke President.

He previously served as Vice President of Operations for Meineke and as Operations Manager prior to that role.

Jeff Todd is the Vice President of Development for Meineke and focuses on multi-unit market development and consolidation through greenfield territory expansion, resales of existing units and acquisitions of independently-owned businesses.

Known for its comprehensive line of car care services, Meineke continues to be ranked as one of the best franchise opportunities in the country.

JJ SORRENTI

CHERYL FISCHER

CAREPATROL FRANCHISE SYSTEMS, LLC

BENETRENDS FINANCIAL

CEO

www.benetrends.com

C

www.carepatrol.com

arePatrol is the nation’s largest senior placement organization and has earned the Franchise Satisfaction Award 10 years in a row, putting them in the Franchise Business Review Hall of Fame! They have also been selected as one of the TOP 100 FRANCHISES FOR 2020 by FRANCHISE GATOR. CarePatrol senior advisors help families find safer care options including assisted living, independent living, memory care, in-home care and nursing homes. They also partner with case managers, social workers, and hospital staff as patients are discharged but cannot return home safely and will need to find alternate living solutions. "

Executive Vice President

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s the authority in franchise funding, Benetrends has been funding America’s most popular brands for over 35 years. Our innovative, fast, and economical suite of funding solutions is designed to help franchisees secure the capital need to successfully launch their dreams, as well as continue to grow and build wealth for the life of their businesses.

A true pioneer in the lending industry, Benetrends blazed a trail for 401(k)/IRA retirement funding (also called ROBS or Rollovers as Business Startups) with our innovative Rainmaker Plan® - which allows people to use their retirement savings to fund a business, tax-deferred and penalty-free. The plan has helped over 17,000 entrepreneurs maximize the benefits of their retirement plans with the most compliant and efficient setup for creating maximum wealth as a business owner.

Benetrends features a wide range of lending options covering every type of business need, including corporate capitalization strategies and SBA loans.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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ROBERT CANTRELL

MARK JAMESON

SENIOR HELPERS

FASTSIGNS INTERNATIONAL, INC.

VP of Franchise Development

Chief Support and Development Officer

www.seniorhelpersfranchise.com

www.fastsigns.com

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he Senior Helpers Franchise Development Team consists of Robert Cantrell, VP of Franchise Development and Annie Long, Franchise Development Manager.

Robert Cantrell has a multi-brand background in franchising and has been with Senior Helpers for over 5 years. Annie Long has been with Senior Helpers for two years with a background in sales and marketing. This dynamic duo takes great pride in helping candidates through the discovery process.

Peter Ross is the current CEO for Senior Helpers, he co-founded Senior Helpers in 2002 and has led the organization to become a national leader in non-medical in-home care for seniors. He has devoted his career to helping in-home care excel and to improving service at all levels.

Since 2002, the company has been the nation’s premier provider of in-home senior care, with over 340 locations nationwide. Services range from specialized care for those with chronic diseases to companion services for seniors looking for assistance with daily activities. Make a difference in your community today by joining one of Nations Top Low-cost Franchises.

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hen the COVID-19 pandemic hit, FASTSIGNS International, Inc. — franchisor of FASTSIGNS®, the leading sign, graphics and visual communications franchise — was quick to pivot. The leadership team fought to ensure FASTSIGNS centers across the U.S. could continue to operate, working closely with state and local governments to have FASTSIGNS centers deemed as essential businesses.

And that designation has been a critical factor in FASTSIGNS’ nationwide growth over the last eight months. Franchisees got to work helping hospitals, local governments, and businesses communicate important health and safety information that was vital to protecting their communities. They also produced signage that enabled restaurants, grocery stores, pharmacies, and other essential retailers to communicate to customers that they were open for business.

Several FASTSIGNS centers also pivoted to produce things like plexiglass shields and PPE equipment to help fill a dire shortage in their communities."

PAUL FLICK

JJ SORRENTI

PREMIUM SERVICE BRANDS

BEST LIFE BRANDS, LLC

CEO

CEO

www.premiumservicebrands.com

bluemoonestatesales.com

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aul Flick is the CEO and founder of Premium Service Brands, a leading franchisor in North America with a diverse portfolio of seven home services brands: 360° Painting, Maid Right, ProLift Garage Doors, Handyman Pro, Kitchen Wise, Renew Crew and newest acquisition, Rubbish Works. These brands have been consistently recognized for their excellence by organizations such as Entrepreneur Magazine and Inc. 5000 and Flick himself was most recently named a “2020 Dealmaker of the Year” by the Franchise Times because of the rapid growth of the company.

Premium Service Brands values are: customer service, professional work, and care for their communities; this last value is realized through Kids-Lift, the PSB non-profit that works with franchise owners to support local students living below the poverty line.

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lue Moon Estate Sales specializes in professional residential and commercial liquidation services for individuals relocating, downsizing or handling personal assets. Established in 2009, Blue Moon Estate Sales was created to set the highest of standards in an unregulated industry and has a HUGE following of loyal shoppers who check the sales listings every week, and will travel great distances for a Blue Moon estate sale.

As CEO, JJ oversees the strategic growth of Best Life Brands. A franchising and retailing expert, Sorrenti has led multiple companies to awardwinning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers.

JJ is involved with the International Franchise Association (IFA) and sits on the board of trustees for IFA’s Education Foundation.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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WALTER TRIBOLET

JJ SORRENTI

NATIVE CEUTICALS

COMFORCARE FRANCHISE SYSTEMS, LLC.

Chief Executive Off icer nativeceuticals.com

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alter Tribolet is a senior executive leader, entrepreneur, and business consultant who repeatedly establishes strategic business policies, fiscal responsibility, and organizational efficiency to optimize a company’s ability to deliver revenue growth and profitability.

As COO of Tricuria, a Private Equity company, Walter spearheaded initiatives that resulted in a dramatic turnaround, growth and profitability to successfully position profitable acquisitions, divestitures and exits. He streamlined operations, cut costs and initiated capital funding. Managed resources, progress, completion, timeframes and budget while exceeding key operational performance targets, At Native Ceuticals, we pride ourselves on our “seed to shelf” business model which allows us to assure the quality of our products through each phase of production. Whether farmed ourselves or sourced from hemp farms right here in North Carolina, we start with only the best cannabis strains. These extra steps are taken not only to ensure we are providing the highest quality products, but more importantly to make sure they are safe for our customers.

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CEO www.comforcare.com

C

omForCare places caregivers in the homes of older adults to help them stay independent, or to provide respite care for family caregivers.

We are leading the in-home care industry with specialized senior care programs including: DementiaWise: a comprehensive approach to care for people with Alzheimer’s disease or other forms of dementia that focuses on accentuating the positive by supporting and encouraging remaining skills and abilities.

Gaitway: helping seniors manage their risk of falls and injury.

Joyful Memories: an interactive singalong activity that uses the power of music to create connections and positive outlets for emotional expression.

Meaningful Activities: program based on the client’s interests, hobbies, skills and abilities that provide joy and purpose in their life.

RICH WILSON

LONNIE ATKINSON

PAUL DAVIS RESTORATION INC.

VILLAGE JUICE CO

President & CEO

Founder

pauldavisbusiness.com

www.villagejuicecompany.com

P

aul Davis focuses on its vision of providing extraordinary care while serving people in their time of need. For more than 50 years, Paul Davis has restored residential and commercial properties damaged by fire, water, storms, mold, and other disasters and has offered cleaning services for biohazards like COVID-19.

Rich Wilson began his career in franchising in 1986 with College Pro Painters. In 1997, Rich was recruited by AAMCO Transmissions in Philadelphia. He served in several senior positions in Franchise Sales, Operations and the Parts department. It was during this time that Rich learned many of the skills necessary to run a full time franchise organization.

Following AAMCO, Rich accepted a position with CertaPro Painters as Executive Vice President, where he focused on improving franchisee productivity and profitability. He took over day-to-day operations in 2008 and named Chief Operating Officer. In 2010 he was appointed President and CEO overseeing $313M in system wide sales in his final year at CertaPro, 2014. In March of 2015, Rich was named President and CEO of Paul Davis Restoration, Inc.

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e opened Village Juice Co because we knew fresh, cold pressed juices, packed with live enzymes and nutrients, taste better and are better for you. Our company has grown, and so has our menu, but we are still committed to food made fresh daily, from raw fruits and veggies, assuring you the freshest, most delicious option in town. Sure, there are other smoothie guys around the corner. But do they press their own coconut milk daily from whole coconut meat and coconut water? We do. We offer a wide assortment of vegan, vegetarian, and glutenfree option with the ability to add various proteins, giving all our customers something to enjoy that fits their lifestyle. Village Juice Co offers real food and healthy choices, with prices that beat many chains. We are changing the way you view healthy.

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PAULA PIZARRO

MARK BEHRENS

PRIDESTAFF

CITY WIDE FACILITY SOLUTIONS

Vice President, Franchise Development

AVP Franchise Development

www.pridestaff.com/franchising

www.citywidefranchise.com

F

ounded in 1978, PrideStaff offers franchisees the ability to build their own business while making a difference in their local communities by providing Temporary, Temp-to-Hire & Direct Hire Staffing Services. With 85+ offices nationwide, PrideStaff provides its franchisees unparalleled support of a strong national brand.

Built on the foundation of consistently delivering world-class experiences, PrideStaff has consistently been recognized in the top 1% of all staffing firms by earning ClearlyRated’s Best of Staffing Award for Client and Talent satisfaction for 11 consecutive years. Their focus on service excellence has helped PrideStaff continue to grow within the staffing industry that generates over $170 billion in annual revenue.

PrideStaff’s Vice President of Franchise Development, Paula Pizarro, CFE, uses her over 40 years of staffing industry experience to ensure the perfect fit between PrideStaff & new potential franchisees. For more information on franchise opportunities with PrideStaff, contact franchisedevelopment@pridestaff.com.

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F

ounded by Frank Oddo nearly 60 years ago, City Wide began as an operational business in the janitorial space in the Kansas City area. Today, under the leadership of Jeff Oddo, CEO/Owner and Mr. Oddo’s son, City Wide Facility Solutions is a leading B2B sales and management franchise model committed to being the First Choice for franchise owners, employees, clients, independent contractors and vendors.

Scalability, recession-resistant, and 20+ points of entry with a client in an essential business industry are just a few of the unique differentiators City Wide offers its franchisees.

OTHER BENEFITS INCLUDE: • HIGH ROI: $4.7 Million Average Unit Volume* • HIGH ROI: $10 Million Average Top Quartile* • Large, exclusive territories • No equipment, inventory, hourly employees or travel • Legacy business opportunity For more information or territory checks, contact Mark Behrens, AVP Franchise Development. *Per 202 FDD Item 19

ADAM RICE

NICK LOPEZ

ISI® ELITE TRAINING

LIME PAINTING

Founder & CEO

Founder & CEO

isielitetraining.com

limepainting.com

A

dam Rice is the Founder & CEO of ISI® Elite Training. After playing NCAA Division 1 baseball at Coastal Carolina University, Adam immediately plunged into entrepreneurship launching ISI® Elite Training in late 2013 in Myrtle Beach, SC. After successfully opening 5 locations, Adam decided to turn to franchising to scale the brand from coast to coast. ISI® stands for Iron Sharpens Iron from Proverbs 27:17 and was born out of wanting to create a sense of strong community and family-based atmosphere. This boutique fitness model offers a 50-minute-high energy coach lead training for all fitness levels. Our proprietary pre-sales and sales process along with industry leading member retention rates differentiates ISI® Elite Training in this $32 billion industry.

Currently, ISI® has 8 open locations and 16 in development.

N

ick is the founder of LIME Painting® a values-based, highend, painting, coatings, surface restoration, and contracting service provider that aims to set the standard high-end client relations by consistently delivering exceptional services and customer experience. While other painting companies exist, there is no national competition for this $400 billion industry! We are the only painting franchise that focuses solely on high-end homes and businesses that are valued within the top 30% of the market. Typically, high-end properties need more than just a coat of paint, which is why we offer 15 distinct services all while educating clients on options to maximize the value of their investment. Our luxury approach revolves around our meticulous prep, process and product selection which are unique to each project and client as we execute tailor-made results that last the test of time. Find out how a $129.7k investment can turn into a full-scale business with industry leading returns!

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AARON GEARY

ANNE HUNTINGTON SHARMA

COLOR WORLD HOUSEPAINTING

HUNTINGTON LEARNING CENTER

Director of Franchise Development

President

www.colorworldfranchise.com

huntingtonhelps.com

C

olor World Housepainting offers 5 services: painting, power washing, gutter installation, drywall, carpentry, and holiday lighting - for 5 times the revenue potential! Instead of having to contact five different companies for maintenance and repair, we send out one crew that takes care of all homeowner or property manager needs.

This combination not only increases customer retention rates but also allows Franchise Owners to generate strong profits, and operate their sub-contractor crews year-round."

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A

nne Huntington Sharma is the President and a Board Member of Huntington Learning Center, the nation's leading tutoring and test prep provider. Anne oversees business strategy and growth initiatives, including partnerships, marketing, digital transformation, and franchise expansion.

Founded by Anne’s parents Eileen and Ray Huntington in 1977, Huntington’s mission is to give every student the best education possible. Huntington programs develop the skills, confidence, and motivation to help students succeed. Huntington Learning Center provides skill-building programs, subjectspecific tutoring, test prep for the SAT, ACT, and state and standardized tests, Homework Help, HutingtonHelps LIVE, Academic Performance Coach, and Huntington Advantage programs, as well as free weekly webinars. Huntington’s accredited programs and highly trained, certified teachers, are available via a live virtual tutoring platform and in-person at locally owned and operated centers. Learn how Huntington can help at www.HuntingtonHelps. com. For franchise opportunities please visit www.huntingtonfranchise.com.

ANTHONY HUDSON

JESSE HUDSON

D1 TRAINING

THE EXERCISE COACH

Director of Franchise Development

Director of Franchise Development

www.d1training.com

exercisecoach.com/own-a-studio

D

1 brings the division one athleticbased training experience to the public. Over 40 professional athletes train at D1, many of which who are franchisees or partners.

D1 is for adults and kids alike with programs that encourage character development while making athletes bigger, stronger, and faster. The recurring membership model is diversified with over 60% revenue generated from youth athletes, leaving it less vulnerable to all next fitness fads.

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ow franchising in California, the Exercise Coach is a low-cost, simple fitness franchise with strong returns and a unique target market. The franchise offers a fully built, turnkeymarketing system to drive your business, a full fitness certification program, amazing real estate, and site selection support. Clients sign up for 1-on-1 personal training with their “exercise coach� using the latest and patented fitness technology to drive the workouts. Two, 20-minute workouts per week are designed to meet the needs of the 45 to 69-year-old, busy professional and middleage or retired demographic who want to get in shape without going to the large, crowded gym.

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PATRICK SANCHEZ

ABDELGHANI BELLAACHIA

FUNDRAISING UNIVERSITY

STEMTREE FRANCHISING, LLC

Director of Franchise Development

Founder & CEO

fundraisingu.net/franchising

www.stemtree.com

F

undraising University has 23 new territories and is approaching $500m raised for school programs across the country.

Fundraising University is the leader in the school sports fundraising industry due to its positive community impact, low startup and overhead costs, proven documented systems, strong leadership, robust training program, and exceptional unit-level economics.

Equipping students, coaches, and communities to...Dream Big, Raise More, Work Smart – we plan, execute, and repeat successful fundraisers that student-athletes and the community look forward to year after year."

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temtree is the brainchild and passion of our founder, Abdelghani “Bell” Bellaachia. Affectionately known as “Dr. Bell,” he is a familiar face at Stemtree. Bell’s love of – and knack for – the study of science, technology, engineering, and math (STEM) inspired his own path as both student and educator. In addition to earning degrees of his own in Electrical Engineering (BA, MS), and Computer Science (MS and Ph.D.), Bell has over 25 years of experience teaching at the university level.

He also served as a faculty at his alma mater, George Washington University.

His teaching, as well his vast experience in research and professional positions within the scientific community, have opened his eyes to the importance of a rigorous and robust education in STEM. This understanding has fostered in him an unwavering commitment to preparing tomorrow’s leaders for their future careers using a comprehensive K-12 STEM curriculum and a unique education model.

JAKE HAMBURGER

GREGG RONDINELLI

HELLO GARAGE

ANODYNE

Director of Franchise Development

Founder

www.hellogarage.com/ franchise-opportunities

anodynepain.com

L

et’s face it; for most people, the garage is the home’s true front door.

So, at Hello Garage, our mission is to transform garages and create remarkable customer experiences — we elevate the garage from cluttered junk drawer to America’s true front door.

Backed by more than 45 years of experience and the research and manufacturing power of Supportworks, we’re also transforming the contractor-customer relationship. The possibilities are so exciting being in a booming $2.2 billion COVID-resistant industry that is consistently growing around 5% annually.

A

nodyne was founded over a shared belief amongst long time medical practitioners and experienced business professionals, that people deserve a thoughtful approach to the treatment of chronic and acute pain.

One that focuses on treating the underlying problem rather than treating the symptom, pain, with harmful and incredibly addictive drugs, which actually replaces curing the underlying problem with masking it, allowing the problem to worsen, ultimately ending in a surgical procedure, which involves more medication, and often, a less than optimal clinical outcome. The current Opioid Epidemic is the manifestation of the failure of the traditional health care system to provide care for chronic and acute pain.

The Anodyne care model focuses on curing the problem externally, by using physical medicine techniques and technologies while also stimulating the body’s own regenerative healing processes. Anodyne’s vision is to improve the health and wellness of its patients while extending both lifespan and quality of life.

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MEG ROBERTS

DEREK BISHOP

THE LASH LOUNGE

KOALA INSULATION

CEO & President

Director of Franchise Development

www.thelashlounge.com/franchise

koalainsulation.com/franchise

A

nna Phillips Founded The Lash Lounge, the premier beauty franchise devoted to luxury eyelash extensions and the first salon franchise of its kind. The Lash Lounge features a membership model and sets the bar for expertise, training, certification and customization.

CEO and President Meg Roberts sets the strategic vision for The Lash Lounge, and her career and reputation were built on leading high-performing teams. Meg is most proud of the strong relationships built with franchisees with whom she’s partnered. Her commitment to franchisees serves her in her newest appointment to the International Franchise Association’s Board of Directors.

With explosive growth in the past three years, The Lash Lounge has a passion for teambuilding, a knack for guest service and an appreciation for process are attributes shared among The Lash Lounge franchisees. A shared commitment to the core components of success builds the foundation for a bright future!

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ver 100 territories awarded to Koala Insulation.

Koala is part of the $50B insulation industry and provides high-quality insulation services to homeowners, contractors, and property owners.

This service is thriving, and all locations have been deemed 100% essential. Through Koala’s robust marketing and superior operational support, franchisees experience high returns on this low investment and home-based model.

TJ KISSANE

SAM SCHWEITZER

MONSTER TREE SERVICE

MOSQUITO SHIELD

Director of Franchise Development

Director of Franchise Development

www.monsterfranchising.com

www.moshieldfranchise.com

M

onster tree recently acquired

by Authority Brands. It is the only franchise opportunity in the $17 billion tree service industry dominated by mom & pop shops. With over 200 franchised territories and 75 franchisees, this low-risk, low-overhead opportunity offers a reliable income stream with a turn-key model. Franchisees will get off the ground quickly allowing them to be profitable very early on. The best part is they will never have to climb a tree."

M

osquito shield has 84% customer retention rate plus over 50 territories in operation.

With more than 20 years of experience of in-home services and franchising, Mosquito Shield is built for success, on a foundation of proprietary resources and know-how. We have the most effective mosquito and tick control in the industry — evidenced by our 84% customer retention year-over-year. At Mosquito Shield, we will never stop testing and refining our products, our approach to advertising and marketing, and our development of resources to help each business investment run efficiently and profitably.

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ANTHONY HUDSON

BRENT SEEBOHM

NINJA NATION

PREMIER MARTIAL ARTS

Director of Franchise Development

VP of Franchise Development

www.ninjanationfranchise.com

premiermartialartsfranchise.com

W

ith Ninja Nation you can breakeven in 2-3 months plus $1.2m average unit volume.

First world-class Ninja and obstacle experience to feature fitness gamification, through our achievement-based NextLevel system. The global youth sports market is forecasted to triple in size by 2026, growing from $25B today to $77B. Our combination of programming and schedules give the opportunity to bring in guests during different parts of the day and for occasions like Birthday Parties, Coach lead Classes, Open-Gym, Mobile Obstacle Course, Ninja Care, Summer Camps and Special Events. With a highly detailed marketing and presales strategy in place, franchisees will have a thriving Grand Opening!

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remier Martial Arts is the only active youth character development franchise opportunity! Since their founding more than 15 years ago, their robust, proven business model is designed for sustainable growth with highprofit potential and the ability to help more students than a traditional martial arts school.

Highly acclaimed Founder, Barry Van Over, has helped hundreds of entrepreneurs, who are passionate about people’s well-being and character development, find success as business owners in the wildly popular martial arts segment. We are proud that our 100+ locations are helping thousands of children stand up to bullying, become accountable for their actions, and learn life lessons that promote confidence, integrity, and respect.

BRITTANY BODE

CARIN SKOWRONSKY

SMASH MY TRASH

SPENGA

Director of Franchise Development

Director of Franchise Development

www.smashfranchise.com

spenga.com/franchise

S

mash My Trash is a highly disruptive, patent-pending model built to shake up the commercial waste industry.

It is an extremely simple business model with recurring revenue, semiabsentee ownership availability and produces incredibly high returns. Environmentally friendly, Smash My Trash is a 15-minute service that compacts commercial trash in waste containers and reduces haul volume by 70% on average, dramatically reducing emissions to the environment. It is easily scalable with no facility requirements.

U

nlike any studio of its kind, SPENGA combines three essential elements of fitness – spin, strength, and yoga – each at 20-minute segments to create what’s simply known as “The Best Workout Ever!” With a combined 70+ years of franchising experience on their HQ team, they have the knowledge and skillset to help their franchisees achieve success. This reoccurring revenue and semi-absentee model is quick to see returns with their increased marketing and presales procedures.

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TOM MONAGHAN

PHILLIP NAPPI

CERTAPRO PAINTERS

VAVIA

Senior VP Franchise Recruitment

Co-Founder/President

certapro.com/franchise

govavia.com

C

ertaPro Painters® is the largest residential and commercial painting franchise in North America. Locally owned and operated franchises take pride in making painting services easier and more convenient for home and business owners.

This has led to the company becoming North America’s Most Referred Painting Company®.

It's an opportunity for individuals to lead a professionally managed business and create their own success story in a $56B industry.

Because of the strong brand recognition, CertaPro Painters has consistently experienced strong lead generation for its franchisees through national and local integrated marketing programs. Franchisees are positioned for operational success with field and online training.

There are a multitude of curriculums for owners, staff, and painters which provides valuable training on topics such as: sales, production, technology, and organizational health.

CertaPro Painters has a community of thriving business owners who love what they do and are ready to help their peers be successful.

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I

n 2018, Phillip Nappi spotted the need for smaller trucks and containers in the rolloff business. Contractors needed more trucks that could navigate tight spaces and smaller containers. They also desired a higher level of service – an increased value that Phillip was accustomed to providing. He also saw the opportunity to use technology for a smart, easy and polished disposal solution for contractors and residential customers.

Phillip brought the idea to John Crawford, who grew his small business into a national enterprise through technology. Phillip also reached out to former business partner, Mike Ampe. This founding team shared the foresight that the rough edges had to be polished off the traditional waste disposal industry, especially for a new generation of contractors, homeowners, and small businesses. They recruited Overton Thompson as their first hire, and VaVia was born in the fall of 2018, offering service in Nashville, TN. In 2019, Overton became a partner and, the following year the team brought in Tim Wells as CEO. Our goal is to be a household name and a nationwide leader in the small-haul disposal business.

AN ICONIC BRAND RE-ENERGIZED FOR TODAY’S MARKETPLACE APPROXIMATELY 500 LOCATIONS Affordable, scalable and profitable // Multi-unit retail/service opportunity // Legendary brand, category leader

A NEW ACQUISITIONS & CONVERSION MODEL:

Martinizing employs a unique real estate approach that seeks out existing dry cleaning business owners who are ready for an exit, allowing new franchisees to open quickly and minimize their initial investment.

A B U S I N E S S W I T H M U LT I P L E R E V E N U E S T R E A M S

Mobile App-Driven

Retail

Routes

Lockers

Mobile App-Driven

On-Demand

Spanning Eight Countries // 70-Plus-Year Heritage // Open for Business Quickly Total Investment: $419K-$736K // Liquid Capital Requirement: $150K Net Worth Requirement: $700K

CORPORATE SUPPORT ENCOURAGING REAL BUSINESS GROWTH

On-going. corporate support and education puts Martinizing owners on a path to success.

Site Selection // Financial Analysis // Store Design & Buildout // Comprehensive Training Existing Cleaner Acquisition Assistance // On-Going Operations & Marketing Support Individual financial results may differ from results stated in Item 19.

*

FRANCHISE INQUIRIES < Kira Kusky // kira.kusky@thinkhuntington.com (Jo Gonzalez // jo.gonzalez@thinkhuntington.com)

simplify YOUR funding With the #1 Funding Provider of the Franchise Industry.

Celebrate YOUR franchise With the WORLD.

866.423.6387 Š 2019 Benetrends Inc. All rights reserved.

benetrends.com

info@benetrends.com

COVID-19 ADVICE

BEING THANKFUL – Even in the Midst of a Pandemic

by Faizun Kamal, Consultant, The Franchise Consulting Company

2020.

It has been a year like nothing else any of us have ever experienced. In March, we began living in the biggest crisis of our lifetimes – the COVID19 pandemic. In a matter of weeks, our lives lost all semblance of normalcy.

Eating out, grocery shopping, taking a walk, meeting with friends and family – we could no longer do the things that we had always taken for granted. Life, as we knew it, changed in the most fundamental ways.

As we head into Thanksgiving and the holiday season, it might seem like there is little to be thankful for. While no one is happy about the effects of the COVID-19 pandemic on everyday life, however, there are silver linings. If we pay attention and listen, life is always teaching us and there are lessons to be learned. As an entrepreneur, mom, wife, daughter and friend, here are some of my biggest lessons learned (or re-learned) from this unprecedented year.

1. Savor what you have with who you have.

When we realized that we had a silent killer in our

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midst, we were reminded of the fragile nature of life.

While it is frustrating to be quarantined or feel restricted in the things we can do, we can choose to take the time we have with our families as another opportunity to love more, support greater and be grateful for all that we have.

With so many Americans dead from this virus, we are reminded of the fragile and fleeting nature of our lives.

Nothing is guaranteed to us, beyond this very moment.

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2. We may not all be in the same boat but we are all in the same storm.

Whether it is a family member struggling with loneliness, or my 7 year old daughter feeling sad that she cannot play with her classmates at school, or a friend battling uncertainty from a lay-off, I am reminded everyday that the pandemic has created different kinds of struggles for people. While the nuances of our particular situation may be different, the struggle is not.

The racial and social upheavals of the summer also served as a stark reminder that we all have different yet similar experiences, that the things that bind are always greater than those that divide. Understanding that everyone is fighting their very own battle, exacerbated by the pandemic, can go a long way towards making this unpredictable world a little kinder.

3. Change is the only constant.

If there is one constant in life, it is change. Realizing that we must always expect the unexpected helps us build a muscle that makes us resilient – emotionally, mentally, psychologically. I never thought I would have to be a full-time teacher to my daughter, yet that is what I have been since September when her school transitioned to online classes. As a business owner, I had a business plan for the year. Barely into the first quarter of 2020, everything got upended and I had to pivot to survive and then thrive.

Building resilience to deal with change is a particularly wonderful lesson for children.

When school began in September, my daughter was sad because she would not be able to see her friends, play during breaks, and do group activities. As the weeks have gone on, however, she has settled into a daily school routine in front of her laptop, understanding that this is

what she has to do to stay safe and keep her friends safe.

4. Bringing our best selves to everything we do.

When the pandemic began, we saw different responses from different people. Some reached out to support others less fortunate than them.

Others hoarded resources.

We saw human nature at its best, and worst. Bringing a casserole for an elderly neighbor, donating to make sure kids who can no longer go to school can still eat, sending a care package to a friend who just lost his job.

It doesn’t matter what we do, just that we do something for another.

As the pandemic has progressed, it has reminded us everyday of valuable lessons.

First, the very fragile nature of life is a call for us to lead more mindful days, living with intention and purpose, loving and nurturing those closest to us. Second, everywhere around us, our family and friends are dealing with their own particular challenges and struggles. At a time like this, we are reminded that we are all in this together.

Third, being able to deal with change in a resilient, proactive manner gives us the highest probability for future success.

Last, how we respond in the worst of times sets us up for success in the best of times.

For those who are reactive, it can bring out the very worst in human nature. Conversely, those who respond with kindness find their own lives

touched with grace and purpose.

As we head into Thanksgiving, let us take a moment to reflect and give thanks – for the lessons we have learned. What have you learned from the pandemic?

As the virus rages around us, how do you continue to live in a proactive and positive manner?

I don’t believe 2020 has been a wasted year. While the pandemic has been disruptive, our reaction to it need not be. Indeed, as life came to a halt, it made me slow down to reflect on how I live my life, doing work with purpose and meaning, and treating others with kindness and grace. A couple of weeks ago, my daughter stopped in the middle of her online class and came over to me, across the dining table and said, “I love how we are spending all day together, Mama!”. I didn’t have the words to respond so I just held her tight.

Far from being a wasted year, 2020 has been a pivotal year for me, both personally and professionally.

I am thankful for the hidden blessings that a global pandemic has brought my way.

ABOUT THE AUTHOR Faizun Kamal is a nationally renowned public speaker, best-selling author and sought-after franchise coach. Her best selling book, “The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms”, is the guide that thousands of clients have used to find their “perfect fit” franchise! Contact Faizun at 443-604-6276 or at faizun@ thefranchiseconsultingcompany.com.

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The world is taking notice – NuVinAir® is a dealership’s best friend. Our revenue-generating NuVinAir® Support Plus+ Program (NSP+) is disrupting the auto industry through cleaning innovation, patented technology, and world-class support.

Here are a few ways the NSP+ Program can benefit your dealership:

For more information on how NuVinAir® can help your business generate Nu Revenue, visit us online at:

Let Us Save You Money on Umbrella Insurance for your Franchise What is SMART-U and CRAFDE? SterlingRisk Programs has managed national Risk Purchasing Groups for over 30 years. In 2014, we focused SMART-U to protect a wide range of retail stores, including grocery stores, owners, merchants, and tenants.

We created CRAFDE as a Risk Purchasing Group to focus on Fine Dining, Fast Food, Casual, and Family Restaurants.

SMART-U Program

CRAFDE Program

Umbrella Insurance for Retail Stores

Umbrella Insurance for Restaurants

Who We Protect Retail Stores — free standing or in shopping centers, shoe stores, supermarkets, grocery, clothing, jewelry, eye / vision, electronic, household goods, stationery, and office supply stores.

Who We Protect Fine Dining — white table cloth (steak, seafood, higher priced meals); Family / Casual — buffet, ethnic cuisine, cafeteria; Fast Food — sandwich and salad shops, carry outs, franchises, and pizza.

Why SMART-U & CRAFDE? • Limits from $10 million; $25 million; $50 Million.

• No shared limits.

• Competitive product offering.

• Personal excess liability available for principals.

• Limits apply separately to each member of the Risk Purchasing Group.

• Provide excellence in protection — dedicated program underwriting service.

• Coverage for internet and international sales.

• Follow form auto liability, abuse, assault, non-intentional discrimination, and liquor.

• Limited delivery according to establishment.

Ian Sterling

Manager of Business Development & Sales P: 516-719-8809 E: ISterling@sterlingrisk.com

Debbie McLaughlin

Program Sales Executive / Marketing P: 516-773-8613 E: DMcLaughlin@sterlingrisk.com

SterlingRiskPrograms.com 800-767-7837

BUSINESS ADVICE

TRUST THE PROCESS

by Eddie Rodriguez, Consultant, The Franchise Consulting Company

Clients and friends often ask me, how does someone interested in franchising figures out which franchise is best for them?

Once someone starts researching the world of franchising and learns about the hundreds of industries, top brands, and ownership options available, it can seem overwhelming.

My answer to them is my best advice:

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Trust the Process.

My process of working with prospective franchisees involves asking many questions about several topics. The first questions are about their lifestyle goals, background, and passions. To identify the right franchise "fit," it is crucial to determine the short-term and long-term lifestyle and financial goals they seek. Do they want to work full-time or part-time?

Are they okay being in the

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

business most of the time, or is there a desire to travel and have a very flexible schedule? What income goals do they have? Do they want the business to be a legacy business? There are franchises that fit just about every lifestyle and financial goal out there. As a franchise expert, Knowing this information helps me to look at opportunities that could be an excellent fit for them.

The next questions are about their financial goals.

Again, it's essential to look at both short-term and longterm financial goals. Is a franchise something they can truly afford? How are they going to pay for the business? Are they able to secure the best financing possible when buying the business? What type of return are they looking for with business ownership?

How many years do they plan to own the business?

Have you discussed this with your spouse? Do you need to discuss this with your spouse (yes!)? Is this a business they would want to be able to pass down to their children?

Once we have the financial questions answered, it helps narrow down what businesses we can look at and what we need to avoid.

The third set of questions are around passion and

WHAT HAVE YOU DONE IN YOUR PAST THAT COULD BE BROUGHT INTO A BUSINESS? WHAT DO YOU LOVE TO DO? IS THERE SOMETHING YOU'VE ALWAYS WANTED TO DO BUT DIDN'T BECAUSE YOU WERE IN THE CORPORATE WORLD? experience. These are some of the most critical questions.

They include: What have you done in your past that could be brought into a business? What do you love to do? Is there something you've always wanted to do but didn't because you were in the corporate world? It's essential that the franchise purchased is one you wake up excited about every day.

Are you able to stand in the mirror every morning and get excited about what's ahead for

the day? It's not about which model can make the most money in the least amount of time or a location closest to your house. It's about being passionate about starting and building the business, along with wanting to put in the work to make it successful every day!

The biggest takeaway I've had working with clients is that the more open they can be with me initially, and while we are working together, the better I can help them reach

their goals. We do a lot of talking when going through the process. Provide as much information and trust the process!

ABOUT THE AUTHOR Eddie Rodriguez has been a successful entrepreneur/business owner for over 30 years, primarily in the Apparel industry. He's also owned a multiunit fitness franchise and worked as a franchise consultant for the past six years. If you want to open a new business, his background and experience will serve you well. Contact Eddie at 305-460-9925 or at eddie@ thefranchiseconsultingcompany.com

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MAKE YOUR FUTURE

BRIGHTER OUTDOOR LIGHTING PERSPECTIVES with

As North America’s largest full-service outdoor lighting company, Outdoor Lighting Perspectives helps our valued clients enhance the beauty, safety, and security of their homes with the power of low-voltage lighting. The Outdoor Lighting Perspectives business model boasts a quick rampup, strong gross profit margins, and a recurring revenue stream making it an attractive franchise opportunity for franchise operators, investors, and entrepreneurs. For those looking for a business endeavor designed to achieve your personal career, lifestyle, and income objectives, consider building a bright future as an Outdoor Lighting Perspectives franchise owner.

Why Choose Outdoor Lighting Perspectives?

• Low Initial Investment • Lucrative Revenue Streams • Strong Profit Margins

804-500-9865 OutdoorLightingFranchise.com An important part of

OFFICE HIGHLIGHT Building Success Through the PuroClean Community with Rick Gutridge

W

(Left to Right) Mark Davis, Rick Gutridge, Steve White and Frank Torre at our 2018 Convention

hen Rick Gutridge’s Columbus, OH, franchise won Franchise of the Year in May at PuroClean’s Annual National Convention in Indianapolis, IN, he said “surprised” barely begins to describe his reaction.

year. But he kept working hard, and within five years, was starting to see some real progress, bringing in $500,000 in gross revenue.

Today, Rick has 22 employees and brought in $2.5 million in gross revenue last year.

“I honestly don’t know how I won it,” Rick chuckled modestly.

“There’s a lot of really good franchises out there that have great operations.” But harnessing the knowledge of those other great franchise owners is one of the smart choices that helps Rick succeed, as we found out when we caught up with him recently.

PuroClean’s support at the corporate level has been a big factor in his success, Rick said. The company’s relationships with insurance agencies, such as Liberty Mutual, Safeco, and Allstate have brought in a steady and welcomed source of clients for his franchise.

When Rick opened his PuroClean franchise in 2007, he felt his goals were realistic. As a recently laid-off computer science engineer, Rick said he simply wanted to make back his initial investment into his franchise and earn a little extra with which to retire.

He started out as a one-man band and hired one employee that first

But even more than that, the support Rick has gained from a group of other franchise owners has made all the difference to his business. He and his “growth group” of nine other franchise owners try to meet two or three times a year to share their problems and ideas, and give each other advice. In between meetings, they stay connected and try to build each other up.

“We look at each other’s websites, we go over financials, we talk about everything like products, employee issues, training issues, how to manage costs, how to be profitable, best practices, and documentation, stuff like that,” Rick said. Though PuroClean corporate encourages the groups and even sends a Regional Director to attend the meetings and provide much-appreciated third-party support, Rick said, “it’s mostly just owners giving feedback to other owners.”

Rick’s growth group isn’t afraid to dig deep when giving each other financial advice. “We talk about how to manage the numbers, we compare each other’s balance sheets, and profit and loss reports,” Rick said. “We try to meet certain standards and guidelines, and if we discover our figures are out of whack, we can take a look at, you know, why are my numbers high here or why are my margins not quite right. So it’s good to compare yourself to other franchises.”

Another area the growth group helps each other with is marketing.

Besides word of mouth, the most common way customers used to find out about franchises was through traditional advertising, such as newspapers, television or radio ads. But the Internet has changed the game in recent years, and these days franchise owners have to understand things like search engine optimization, how to advertise effectively on Facebook and Twitter, and how to keep an eye on their ratings on Yelp and Angie’s List.

Thanks to the support of his growth group and old-fashioned hard work, Rick Gutridge has got it covered. “When I started, I had what I thought were reasonable goals, but it’s grown beyond my expectations,” he said, smiling.

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BUSINESS ADVICE

Top Brands Include Automotive Franchises

by John Ovens, Consultant, The Franchise Consulting Company

F

or years, there have been franchises in the automotive services industry. These have performed well and are still doing very well. Service-based franchises are available to keep cars running longer, and consumers are holding onto automobiles longer. The average age of a vehicle being driven in the US is over 11 years old. As long as we have cars, there will be demand for automotive services franchises.

Most people think of just oil change franchises when they think of automotive services models, but there are multiple other types of franchises available, including

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maintenance, muffler repair, transmissions, bodywork, glass repair, and so on. Car repairs need to be performed by people who work for trusted brands. Many of these brands are franchise brands.

Franchisors prefer executives who have led and/or managed in corporate America. They do not need industry experience, as extensive training in their model will be provided.

Franchisors are looking for individuals who can run a business, not roll up their sleeves and provide the service.

Choosing a franchise in the automotive service industry ensures your customers will be working with employees

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who have had the most up to date training. Hereâ&#x20AC;&#x2122;s a quick overview of several automotive services franchise models: Quick Lube The Quick Lube industry, also call the ten-minute oil change industry, is an 8-billion-dollar quick lube industry. The flexible and straightforward franchise requirements appeal to both single-store operators and multi-unit investors looking to grow throughout their markets.

Before rolling out new services and processes to franchisees, corporate headquarters

MOST PEOPLE THINK OF JUST OIL CHANGE FRANCHISES WHEN THEY THINK OF AUTOMOTIVE SERVICES MODELS, BUT THERE ARE MULTIPLE OTHER TYPES OF FRANCHISES AVAILABLE, INCLUDING MAINTENANCE, MUFFLER REPAIR, TRANSMISSIONS, BODYWORK, GLASS REPAIR, AND SO ON. conducts trials first at their corporate-owned locations to make sure things run smoothly. Heavy marketing for franchisees also makes this a strong franchise to consider. Oil changes are essential. With the current state of the world, essential businesses should be looked at carefully when it comes to business ownership.

Auto Repair Services The auto repair services franchise models provide one-stop auto repair services such as exhaust

and mufflers, brakes, tires, and wheels. The automotive aftercare market is a $287 billion-dollar industry. Repair services franchise models have been around for over 50 years, and multiple brands in this space give you a healthy combination of experience, brand strength, and industryleading technology. Customers know and trust the brands, love the customer service, and keep coming back.

Automotive repair services donâ&#x20AC;&#x2122;t slow down or stop when the economy does; they are an essential business.

Automotive Paint and Collision Collision and repair providers have serviced millions of cars since the 1970s. According to Global HIS, there are 278 million cars on the road. The Driver Knowledge Report states there are six million car accidents annually in the US. Paint and collision repair services are here to stay, even if the economy slows down.

The market is there for this to be a successful business, no matter outside conditions.

While reviewing your business ownership opportunities, I recommend you take a hard look at automotive franchises.

Recession and pandemic resistant opportunities are significant to examine carefully during these times.

Take control of your financial future and invest in a proven franchise!

ABOUT THE AUTHOR Over 30 years of leading domestic and international businesses in the US and overseas, John Ovens has extensive experience operating multi-location companies globally. For more than a decade, John has helped individuals find alternative business opportunities for corporate employment. Contact John at 404-432-3272 or johnovens@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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BUSINESS ADVICE

Semi-Absentee Franchise Ownership. . .

DOES IT WORK?

by Ken Boyce, Consultant, The Franchise Consulting Company You have probably heard from many business owners about the long hours and hard work that they put into their business. In many cases this is very true. There are many franchises that will not award a franchise if you are not working full time in the business. In fact, there are many franchises that WILL NOT WORK unless you are working it full time. This is especially the case when opening a franchise from day one. So, if you do not want to leave your job and the income it produces then are there any other options for owning a franchise business?

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The answer. YES! You are probably scratching your head saying. “How is that possible. You just said most franchises want you to work full time in the business?” That is still correct.

Most do. There are franchise companies that have been specifically designed to be run semi-absentee. They do not require you to work fulltime in the business. Many of the franchises require you to devote 10-15 hours a week of your time and keep your current job. They have structured their franchise business to accommodate

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

a semi-absentee owner.

Now some franchises will say they can be run semiabsentee but you end up working far more hours than initial indicated. Let’s discuss how this works and is it right for you. Here are the key factors to evaluate and make sure the franchise is truly semi-absentee.

1) INDUSTRY EXPERIENCE DOES NOT MATTER – you do not need to have any experience in the industry.

Franchisors are not looking for people with direct industry experience but the skill sets to MANAGE and OPERATE

THERE ARE FRANCHISE COMPANIES THAT HAVE BEEN DESIGNED TO BE RUN SEMI-ABSENTEE. THEY DO NOT REQUIRE YOU TO WORK FULL-TIME IN THE BUSINESS. MANY OF THE FRANCHISES REQUIRE YOU TO DEVOTE 10-15 HOURS A WEEK AND KEEP YOUR CURRENT JOB.

the franchise business. They will provide you with all the experience, knowledge and expertise to have a very quick learning curve to understand the industry.

2) LESS MOVING PARTS – most franchises that are truly semi-absentee have fewer components in the business to operate. You want to stick with a franchise business model that has the fewest moving parts, meaning less issues.

3) YOU ARE INVISIBLE – your ownership or presence is unknown to the final customer. The product or service does not care who the owner is but only what it can do for them. This keeps you shielded from dealing with the end user.

4) KEY MANAGER – this is probably the most important aspect of a semi-absentee

franchise. Having a righthand person that you can count on to run the dayto-day activities. Corporate America follows the same model. Think of yourself as the CEO and your VP is reporting to you.

5) PROFIT MARGIN – the franchise business model has to produce enough income to make money for you and support the business. More importantly that the business provides a greater return for you than investing in stocks or real estate. Many individuals invest in a franchise to act as a retirement revenue.

6) TREMENDOUS FRANCHISE SUPPORT – the franchisor must have systems and processes that are assisting you in automating the franchise business. You want your business to be operating as

efficiently as possible without your direct activity.

These are the key points.

There are other factors and speaking with the franchisees that already own a franchise can help make you feel better that the franchise business can be operated as a truly semi-absentee business.

If you looking to eventually transition out of Corporate America or just want to produce another income steam than owning a semiabsentee franchise can be a great option.

ABOUT THE AUTHOR Ken Boyce has 25 years of experience in franchising and 18 years of business ownership. He focuses on working with C-Level professionals helping them create wealth and is a consultant with The Franchise Consulting Company. Contact Ken atken@ TheFranchiseConsultingCompany. com or visit his website at www. owningyoursuccess.com WWW.FRANCHISEJOURNAL.COM | DECEMBER 2020

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BUSINESS ADVICE

Partnering with a Military Veteran

by Jon Ostenson, Consultant, The Franchise Consulting Company It is widely recognized that military veterans are sought after by franchisors when looking to expand their franchise systems. This is often because of the fundamental similarities between franchising and the military, such as systems, processes, and discipline. However, just like the rest of the entrepreneurial population, you often find military veterans spearheading the ideation and innovation in franchising - often at the top.

This was my experience.

I was first introduced to Allan Young, a former US Army Commander, four years ago.

Allan had spent 13 years with the military, including 5 years in active duty. After leaving full-time service toward the end of 2006, Allan went on to start the ShelfGenie franchise system, growing it into an Inc. 500 and Inc. 5000 company.

Shortly after meeting Allan, he persuaded me to leave my corporate role and assume leadership over the ShelfGenie team.

After a good run, Allan and I left ShelfGenie and partnered together on several new ventures, including becoming multi-brand franchisees, ourselves. In our four years together, Allan has continually challenged my way of thinking and pushed me beyond my

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IN OUR FOUR YEARS TOGETHER, ALLAN HAS CONTINUALLY CHALLENGED MY WAY OF THINKING AND PUSHED ME BEYOND MY COMFORT ZONE - SKILLS THAT DERIVE FROM HIS TIME IN THE MILITARY. comfort zone - skills that derive from his time in the military. These challenges have played out in many forms, from having difficult external conversations to taking our teams skydiving together.

Through both visionary thinking and courageously embracing uncertainty, Allan not only instigated a quick transition for me from the corporate world, but also spawned a mindset and approach that I enjoy using everyday with both consulting clients and with our own

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businesses. He has been the driver behind much of my growth as an entrepreneur.

While systems and processes can be well-executed by military veterans, franchising is most benefited by this special group through the impact that they have on their teams, colleagues, and partners.

ABOUT THE AUTHOR Jon Ostenson is the Managing Partner of FranBridge Capital, an FCC Consultant, and the Author of the 'Franchise Path'. Contact Jon at 678-908-5673 or via Jon@ TheFranchiseConsultingCompany.com.

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ABOUT US

FOR LOVE OF THE DOG: This Leading Pet Services Brand is on a tear!

Dogtopia is the fastestgrowing pet franchise in the world and the leading dog daycare provider, offering fun socialization with uncompromising health and safety standards.

If you want to be a part of an industry that’s expected to be worth upward of $120B by 2022, then this is a brand worth investing in. It’s not every day that you get to combine your passion and lifestyle into a rewarding business. Dogtopia’s services include daycare, boarding and spa services.

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When David George decided to leave his corporate career of 31 years to go into business for himself, he explored a variety of opportunities but found the right partner in Dogtopia. “The ability to combine my love of dogs and love of business resonated with me,” says George, who has operating a successful Dogtopia franchise in South Elgin, Illinois for over a year.

“Dogtopia stands out in a crowded field” George says.

Dogtopia’s dedication to safety, security, and cleanliness, as well as its support for franchisees impressed George from the start.

Like George, many Dogtopia

DECEMBER 2020 | WWW.FRANCHISEJOURNAL.COM

franchisees came out of corporate careers looking for strong support and a proven system for their first business venture. Dogtopia gives franchisees the tools they need to make their business successful.

In franchise owners, Dogtopia looks for transferrable business skills, a passion for dogs, and the willingness to embrace a proven system.

For Portland franchisee Jamie Weeks, who is also the largest Orangetheory Fitness franchisee with over 80 gyms, it was striking similarities between human fitness and dog daycare that led him to Dogtopia.

“Orangetheory is for the health and wellness of my body. Dogtopia is for the health and wellness of my dog,” Weeks said.

What sets the Dogtopia brand apart from others in the booming pet industry is the technology, operational platforms and marketing support the franchise owners receive from the Dogtopia Support Office.

“I love the technology in both brands” Weeks said. “ Dogtopia pet parents can access the webcams from desktop or mobile devices.

This provides them the

opportunity to watch their dogs enjoying daycare in playrooms that cater to their health and comfort – with rubberized flooring for paw and joint health, playrooms separated by size and temperament, and a pet-safe bio-enzymatic cleaning program.

Not only do dogs play in safe active sessions under the watchful eye of certified Canine Coaches trained in animal behavoir, but they experience socialization that is

crucial for the betterment of the dog.

The importance of dogs doesn’t end in the playroom but extends into the local community with the Dogtopia Foundation.

Created in 2017, the Dogtopia Foundation supports Dogtopia’s Noble Cause of enabling dogs to positively change our world by sponsoring service dogs for Veterans.

Despite the pandemic’s impact on the economy,

Dogtopia is thriving opening 25 new locations in the middle of it. With more than 150 daycares, Dogtopia is on pace to open 400 locations by the end of 2023. There has never been a better time to join Dogtopia.

AT A GLANCE Headquartered: Phoenix, AZ Number of units: 150 Investment range: $668,298 - $1,444,264 Minimum required capital: $200,000 liquid, $1m net worth Contact: Alex Samios, alexs@dogtopia.com

dogtopia.com

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