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thefoldlondon.com

February 2019


Eversdon Swing Dress Navy viscose rib knit. Cool hand wash. Cover Belleville Top Blush pink Italian wool jersey.


We believe you should love the clothes you wear to work every day. As winter begins to thaw, refresh your wardrobe with empowering prints, mood-boosting colour, wear-anywhere dresses and razor-sharp tailoring. Our collections are designed to make you look and feel confident and put together, in and out of the office. But don’t just take our word for it: “It’s so true that how you dress affects how you feel. My Fold dress made me feel so strong yesterday.” June, Fold Customer. Find out more about our inspiring customers online at thefoldlondon.com/fold-woman and read an interview with Fold Woman and BBC News Anchor, Babita Sharma, on pages 30-33. I hope you love the new collection and feel inspired to achieve your personal best.

Polly McMaster Founder, The Fold

The Fold, 28 Cadogan Place, London SW1X 9RX, UK e: info@thefoldlondon.com t: +44 (0)207 336 7599 thefoldlondon.com


Embrace colour this season, from vivid berry and rich green to punchy cobalt blue. These waist-cinching dresses are certain to lift your wardrobe, and your mood.

Set the Tone


Hampton Dress Dark blue Italian stretch crepe. Cool hand wash. Britten Belt Tan leather. Also available in burgundy, see pg 11. Navy coming soon.


Pg 6 Parnell Dress Multicoloured Italian tweed.

Fitzrovia Dress Dark blue Italian stretch wool. Hutton Belt Navy leather. Also available in burgundy.

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Every woman needs a dress she can rely on to make her feel great all day long, no matter what’s in the diary.


Arlington Dress Dark green Italian wool jersey.

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Pg 10 Langbourne Dress Navy Japanese satin back crepe. Cool hand wash.

Hampton Dress Mulberry two-tone wool blend. Britten Belt Burgundy leather. Also available in tan, see pg 5. Navy coming soon.

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Rowington Dress Black cotton blend stretch knit. Cool hand wash.

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Pg 13 Southerby Dress Navy and ivory Italian stretch tweed.


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Belgravia Dress Cobalt blue Italian stretch wool jersey.

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Glenmore Dress Dark green Italian stretch wool.


Carnaby Dress Navy and pink spot Italian wool jacquard. Cool hand wash.

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Maximise your style credentials with a personality-packed statement top. Mix with your favourite neutrals for an effortless look that will take you from client meetings to post-work drinks.

Be Remarkable


Swanfield Blouse Blue marble print silk crepe de chine.

EC1 Tapered Trousers See pg 28.

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Pg 18 Calverley Top Belleville Top Dark green Italian wool Blush pink Italian wool jersey. jersey. EC1 Pencil Skirt Black stretch wool blend. Also available in navy.

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Longville Blouse Blush pink Italian linear print silk crepe de chine. EC1 Tapered Trousers Black stretch wool blend. Also available in navy.

Pg 21 Savoy Jacket Navy and ivory Italian stretch tweed. Haydon Top Coming Soon. Le Marais Wide Leg Trousers Navy twill. Also available in black. Cool hand wash.

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Madeley Top Black cotton blend stretch knit. Cool hand wash. Le Marais Tailored Culottes Cool hand wash. See pg 38.

Caldwell Top Multicoloured Italian tweed. EC1 Slim Bootcut Trousers Navy stretch wool blend. Also available in black. Cool hand wash.


EC1 Collection Never underestimate the power of a brilliantly cut pair of trousers or an expertly tailored blazer. Our EC1 mix-and-match tailoring is a collection of pitch-perfect co-ordinating separates made in London from premium black and navy wool, with a hint of stretch.

EC1 Tailored Jacket Black stretch wool blend. Also available in navy. Made in UK. EC1 Tailored Trousers Black stretch wool blend. Also available in navy. Cool hand wash. Iseo Crew Knit Ivory extra-fine merino wool. Also available in black and navy. Cool hand wash.

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EC1 Belmore Top Black stretch wool blend. Also available in navy.

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EC1 Tailored Jacket Black stretch wool blend. Also available in navy. Made in UK. EC1 Tailored Trousers Black stretch wool blend. Also available in navy. Cool hand wash. Iseo Crew Knit Ivory extra-fine merino wool. Also available in black and navy. Cool hand wash.

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EC1 Belleville Top Navy stretch wool blend. Also available in black. Cool hand wash. EC1 Tapered Trousers Navy stretch wool blend. Also available in black.

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The Fold Woman

Babita Sharma BBC News Anchor and Journalist Interview: Kate Bassett Photography: Harry Borden Babita wears: EC1 Belleville Top and Hardwick Dress

Every month we interview our inspirational customers for their unique stories and share their insights. Our Fold Woman articles profile the life journeys of diverse, smart and inspiring women. The daughter of Asian shopkeepers, Babita Sharma grew up stacking shelves and listening to customers exchanging the local news. Now, as a BBC anchor and journalist, she breaks the news. She shares her views on corner shop life, confidence and the power of saying “no”. On growing up: I’m the daughter of shopkeepers. My parents moved to the UK from India in the 1960s; my father initially toiled in a factory before opening our first corner shop in Reading. As a child, I’d help stock the shelves and homework was conducted at the back of the shop; watching people from all walks of life rubbing shoulders and exchanging news. I knew all the gossip of the town. At the time, I just wanted to be like my friends and have a garden, a cat, a “normal” lounge and a front door with a doorbell – but now I realise how lucky I am to be a corner-shop kid. I’m hugely grateful to my parents: they worked from 5am-10pm six days a week so that my sisters and I could get a good education and head to university. They are my heroes! 30 thefoldlondon.com


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On her early career: I always wanted to be an actress and trained at the London Academy of Music & Dramatic Arts (LAMDA), but my parents wanted me to have a “solid career”. I ended up studying journalism, film and broadcasting at Cardiff University because it sounded fun. I applied to do a Masters in journalism but I got rejected. I was distraught but my tutor advised me to “take a year out, live a little, and grow up”. It was brilliant advice and within a year I was moving to Dubai to work as a radio presenter for the English language radio station Channel 4 FM. After three years of “growing up” out there, I moved back home and applied to literally every media company in the country. Six months (and thousands of rejection letters) later, I got in touch with my local radio station BBC Radio Berkshire and worked voluntarily before securing a short-term contract as a traffic and travel reporter. It was the break I was waiting for – paid employment by the BBC.

On her current role: Following stints with BBC South and BBC Spotlight Channel 32 thefoldlondon.com

Islands, I spent six years working as a producer with BBC News 24 before becoming a presenter for BBC World News. I was given my own show Newsday which has enabled me to travel the world. I’ve reported on two Olympic Games, two Royal weddings, two general elections and everything from Hong Kong protests to the Brexit referendum. It’s challenging, fast-paced and the hours are brutal. I’ve never worked a 9-to-5 shift pattern – but I love the adrenaline of big breaking news. A few years ago, I started to crave more time for interviews and longer-form stories so, alongside my presenting job, I embarked on presenting more documentaries: Booze, Beans & Bhajis: The Story of the Corner Shop; Supermarket Shopping Secrets; and Dangerous Borders: A Journey across India & Pakistan. I’m currently penning my first book, The History of the Corner Shop, due to be published by Hodder early next year. On her toughest moments: I suffered a real crisis of confidence in my midthirties, which sounds bizarre when you’re in a job like mine. There were days when I’d feel so exhausted and low that I’d stay in my pyjamas all day. I started seeing a counsellor which really helped me to find my identity outside of being a BBC presenter. My work ethic has driven my career but it has also been the demon on my shoulder. I’ve stopped trying to prove myself to everyone else. And I’ve discovered the power of saying “no”.

On staying sane: I work 8pm-2am every day and I do BBC Breakfast shifts too which is the other end of the day! It can be a gruelling regime so I try and have at least 30 minutes of “me time”


‘It is soul destroying for a woman to have to demand the same pay as the man that sits next to her’

every day to switch off, whether that’s through meditation, going for a run, reiki or cooking. My husband Adam is a real leveller. I’m the planner whereas he lives life in the moment and encourages me to step away from the rat race. On equal pay: I’m frustrated and angry that we’re fighting a cause that should have been sorted out years ago. It is utterly soul destroying for a woman to have to justify her existence and demand the same pay as the man that sits next to her, doing exactly the same job. The BBC says it will take years to change the system. The system is broken and it needs to be changed now. The gender pay gap should be 0%. The equal pay gap should be 0%. The diversity pay gap should be 0%. On her power suit: My work wardrobe is full of simple, stylish, comfortable outfits. I’m all about clean lines and tailored pieces. On air, I try to avoid jarring patterns as they can distract the viewer from the story you’re telling. On her advice to other women: Don’t be put off by rejection. Don’t listen to the people that tell you you can’t do it. If you’re passionate, determined and you work hard, you’ll get there, I promise.

Read more Fold Woman stories online at thefoldlondon.com/fold-woman thefoldlondon.com 33


Kenwood Jumper Cornflower blue cashmere. Also available in camel. Other colours available in merino wool. Cool hand wash. Swanfield Blouse See pg 17. EC1 Tapered Trousers See pg 28.


Easy Does It... Steal some extra time in the morning by filling your wardrobe with luxurious, laidback knitwear for a relaxed silhouette in supremely soft cashmere and merino wool. Whether work or weekend, simply slip on and go.

Kentmere Jumper Pewter grey cashmere. Cool hand wash.

Albion Coat Pewter grey Italian wool with detachable scarf. Made in UK.

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Allerton Dress Navy merino wool. Cool hand wash.

Pg 37 Orta Frill Cuff Knit Navy extra-fine merino wool. Also available in black. Cool hand wash. Edington Skirt Navy and pink spot Italian wool jacquard. Cool hand wash.

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Pg 38 Dorrington Jumper Black merino wool with alpaca sleeves. Cool hand wash. Le Marais Tailored Culottes Black twill. Also available in navy. Cool hand wash.

Lindale Structured Knit Jacket Black viscose. Cool hand wash. Haydon Top Coming soon. Alverston Skirt Black stretch viscose rib knit. Cool hand wash. thefoldlondon.com 39


Look the Business Build the perfect professional wardrobe with versatile staples that go beyond trends and seasons. The Fold combines premium fabrics with flattering, unique details to create smart, empowering pieces that fit like a glove.

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Clifton Dress Navy jersey. Also available in black. Cool hand wash.

Pg 40 Mariner Knit Ivory merino wool. Also available in navy. Cool hand wash. Le Marais Slim Fit Pencil Skirt Coming soon.


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Pg 42 Bouverie Dress Black stretch ribbed viscose knit. Cool hand wash.

Saunders Blouse Ivory silk crepe de chine. Le Marais Tailored Trousers Navy twill. Also available in black. Cool hand wash.

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Arlington Dress Navy stretch jersey lined through the body. Also available in black. Cool hand wash.

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Pg 45 Eaton Dress Winter white Italian cotton blend tweed. Made in UK.


Pg 46 Malvern Dress Kielder Silk Cuff Knit Navy stretch ribbed viscose Navy lightweight merino wool. knit. Cool hand wash. Also available in blush. Cool hand wash.

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Bowery Blouse White silk marocain. Le Marais Tailored Trousers Navy twill. Also available in black. Cool hand wash.

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Pg 49 Mariner Knit Navy merino wool. Also available in ivory. Cool hand wash. Le Marais Tailored Culottes Navy twill. Also available in black. Cool hand wash.


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How to shop Online thefoldlondon.com In-Store 28 Cadogan Place, Chelsea, London SW1X 9RX, UK Open Mon - Sat 10am - 6pm After hours pre-booked appointments available Tuesday and Thursday. Phone +44 (0)207 336 7599 UK Delivery & Returns UK standard delivery takes 3 - 5 days and costs £5, or free when you use code ‘UKFREEDEL’* at the checkout. Order by noon for next day delivery which costs £10. Return postage is free within the UK. International Delivery & Returns European delivery is £15 and takes 7 – 10 days. For further information about delivery and returns to other countries see thefoldlondon.com or contact us at info@thefoldlondon.com

About The Fold Every piece is designed by our in-house team, using luxurious, unique high-grade fabric. Most garments are fully-lined and made in the UK and Europe, with attention given to every detail. See the full collection online. All items available in sizes UK 6-16, and selected items in sizes UK 6-20. CHELSEA STORE, LONDON

thefoldlondon.com Rare, modernist Scandinavian jewellery supplied by Gråsilver.com Luxury Italian furniture supplied by MinottiLondon.com Terms & Conditions *Use code UKFREEDEL at the checkout to receive free standard delivery to UK addresses. Code valid for a limited time. Cannot be used with any other coupon codes. If you’d rather not receive our catalogues, you can unsubscribe any time at thefoldlondon.com/unsubscribe.


Norton Top £195 Cobalt blue Italian wool jersey. wool jersey. EC1 Tapered Trousers EC1 Tapered Black stretch wool Trousers blend.£175 Also Black stretch available in navy. wool See blend. pg 28. Also available in navy. See pg 28.


Swanfield Blouse See pg 17. EC1 Tapered Trousers See pg 28.

The Fold, 28 Cadogan Place, Chelsea, London SW1X 9RX, UK +44 (0)20 7336 7599 thefoldlondon.com

Profile for The Fold London

The Fold February 2019  

We believe you should love the clothes you wear to work every day. As winter begins to thaw, refresh your wardrobe with empowering prints, m...

The Fold February 2019  

We believe you should love the clothes you wear to work every day. As winter begins to thaw, refresh your wardrobe with empowering prints, m...