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A/W 2012

Welcome to

The Fold is a contemporary new label that embraces the modern, high-flying woman. Our collection epitomises 24/7 dressing - taking you from desk to drinks to dinner without batting an eye. Versatile pieces that slip into your wardrobe, work with what you have, and make you feel like yourself - at your best. Polly McMaster, Founder

Mulholland Drive, built in 1924, runs from the stunning Santa Monica Mountains to the Hollywood Hills. The name alone conjures up Old Hollywood and unforgettable screen sirens.


MULHOLLAND The rich hues and 100% fluid silk of The Mulholland add a touch of glamour to your day. Pair with our Flinders Belt for a modern look or vintage accessories to take you back to the glamour of Hollywood cinema.

Mulholland available in: Amethyst, Indigo, & Moss, ÂŁ275 Flinders Belt available in: Caramel & Black Patent, ÂŁ65

Did you know? You can customise the length of your dress. Contact our style advisors via


Draycott A contemporary take on the classic shift. With a nod to Audrey - this dress will take you from your most important meeting to cocktails and dinner.

The Draycott embodies the charm and luxury of its Chelsea neighbourhood. A formative part of London’s fashion heritage, a classic that will keep being reinvented.

Draycott available in : Crimson Red & Navy in Crepe, £250 Black in Bi-Stretch Fabric, £250 Winter White in Wool Mix Tweed, £345


Marais Capsule Le Marais Capsule defines versatility. The range of pieces fit together effortlessly to create countless looks.

Le Marais in the 3rd and 4th arrondissements in Paris, has sprung from its historic aristocratic routes into a vibrant, trendy area. Perfect for strolling through galleries and soaking up cafĂŠ culture. Long Sleeve Tunic, Short Sleeve Tunic, Trousers, Skirt and Blouse. Available in: Black, Angora Grey and Navy, from ÂŁ115

Blouse (underneath) £119 Tunic Short Sleeve £135 Skirt £115

Tunic Long Sleeve £149 Skirt £115

Tunic Short Sleeve £135 Skirt £115

Tunic Short Sleeve £135 Trousers £169

Tunic Long Sleeve £149 Trousers £169

Purchase the entire Le

Marais Capsule

Pick any five pieces for £569 Le Marais Capsule includes: Choice of Trouser, Tunic, Tunic Long Sleeve, Skirt, Blouse.

Blouse (underneath) £119 Tunic Short Sleeve £135 Trousers £169


Did you know? You can order your dress in Mix & Match top / bottom sizes to suit your shape. Contact our style advisors via info@

ASTOR Our best-selling shift dress. With a three-quarter length sleeve, this is a go anywhere versatile piece. Sharp pleats and gold exposed zip add a contemporary twist. Chic for any occasion.


MADDOX Taking after our best-selling Astor dress, the Maddox Skirt is a cult classic. This elegant pencil skirt with perfectly placed pleats nips and tucks in all the right places.

Astor Place in New York is found in Noho bisecting East and West Villages. A modern classic, this dress is reminiscent of the Astor heritage.

Available in: Stone, Navy, Black & Sesame. Astor ÂŁ295, Maddox, ÂŁ130.

Although its precise location has never been revealed, Camelot was home to King Arthur and his royal court. The Camelot evokes the same strength, regal beauty and air of mystery surrounding its elusive namesake.


Camelot Feel the luxury of this three quarter sleeve dress. A beautiful cut at the waist and feminine a-line skirt – flattering and fabulous.

Camelot available in: Winter White in Wool Mix Tweed, £395 Navy Bi-Stretch Fabric, £295



The Fold’s collection is designed to empower women by creating styles that are chic, versatile, and sophisticated – appropriate for work and just as exquisite afterhours. In honour of our inspiring customers, we have created The Fold Woman, profiling extraordinary women and their tips for success.

THE FOLD WOMAN Gemma Godfrey is the Head of Investment Strategy, a TV broadcaster, board director and quantum physicist. Voted the most popular woman in finance on Twitter, Gemma directs the Asset Allocation and Investment Committees of Brooks Macdonald. Co-hosting flagship shows on CNBC, Gemma is a leading financial commentator across all forms of media.

Wearing the Bond Street Describe your office style? Executive, tailored and stylish What is your greatest achievement? Reaching a level of influence where I can make a tangible difference, directing companies to achieve their goals and inspiring women to further their careers. Any tips for success as a women in business? Follow your passion – focus on what you are good at and enjoy doing, and then success will come more naturally. Intrigued? Read the full interview at Follow Gemma on Twitter @GCGodfrey

Dress for the job you want, not the job you have

MEET OUR DESIGNER Anna Mason. Having worked for some of the best known brands in the industry, her specialty is flattering cuts in luxurious fabrics and knowing what makes Women feel stylish and comfortable. She counts The Firenze and Le Marais Capsule amongst her favorite pieces in The Fold’s AW collection. Read more about Anna at

Gemma Godfrey

Wearing Le Marais Capsule


Firenze Drape this fine merino jersey around your shoulders to feel effortlessly elegant. Worn with the luxe leather Flinders Belt for a beautiful silhouette.

Firenze, the city renowned for its rich history and abundance of luxuries was the inspiration for this merino jersey dress. Embrace visions of strolling through art-drenched piazzas that come with ownership.

Firenze available in: Bonfire, Moss, Mink and Vintage Ivory, ÂŁ325 Flinders Belt available in: Black Patent and Caramel, ÂŁ65


Rockefeller A drop waist and flounce skirt give all the flair you need for the party season. A deliciously stretchy ponti jersey adds a spring to your step. Worn with the Flinders Belt in Black Patent.

A nod to the flamboyant social scene of the 1920’s. The Rockefeller is a tribute to the art deco style of its time. Decadence at its finest, The Rockefeller Available in: Royal Blue, Merlot, Charcoal and Black. £275 Flinders Belt available in: Black Patent and Caramel, £65

Did you know? You can customise the length of your dress. Contact our style advisors via


Oxford This coat-dress adds a clean, chic look to your working wardrobe. Paired with the versatile Le Marais Blouse and Flinders Belt to complete the look. It’s a cut above.

Oxford is the “city of dreaming spires” - where splendor and authority is abundant. Countless years of scholars and aspiring students alike have their lives changed forever in this magical place. Available in Mink (shown), Camel and Winter Coral £295 Flinders Belt available in: Black Patent and Caramel, £65



With elegant draping and a soft cowl-neck, the Jermyn will be a winner all through the season. Comes with matching detachable belt. Jermyn Street in the heart of Mayfair was traditionally known for Gentleman’s shirt-makers. We’ve heralded the Gentlewoman with our elegant draped dress.

Available in: Olive, Black and Sand, £225


BOND STREET The Bond Street takes tailoring to a new level. Stunning panels create a flattering and unique style. Our leather version is a show-stopper, or choose the chic fabric option for understated appeal.

Did you know? You can order your dress in Mix & Match top / bottom sizes to suit your shape. Contact our style advisors via

Bond Street is one of the world’s most renowned shopping streets stretching from London’s Piccadilly to Oxford Street, lined with elegant flags signaling luxury boutiques. Nothing is ordinary about Bond Street or the Bond Street Dress. Available in: Navy & Sesame, £295. With Navy Leather / Sesame Suede detail, £375


Brompton Brompton Road with its famous department stores is the destination for luxury shopping. Our Brompton Dress, with long lines and elegant tailoring is perfect for stepping out in Knightsbridge.


Shanghai Shanghai, both a seaport and city in China and Street in the Kowloon district of Hong Kong. The Asian influences in the Shanghai dress resonate from the classic Cheongsam.

Shanghai and Brompton available in Navy and Sesame, from ÂŁ185

Shop with us Shop Online

Host a Shopping Party

Browse for the latest trends and tips.

Invite your friends and colleagues to a private shopping event. Our stylists will be on hand to showcase our designs and help you find your best dress.

Book an Appointment Arrange a personal appointment at your home or at the exclusive ROUS ILAND Showroom, located on Dover Street in Mayfair

Shopping parties can be hosted at your home, workplace, or the ROUS ILAND Showroom.

Sizing, Customise, Mix & Match All styles are available in sizes UK 6 - 16 The Fold offers exclusive custom sizing options to help you achieve the perfect fit. You can order your dress in Mix & Match top / bottom sizes to suit your shape, available for select styles. You can also customise the length of your dress. Other alterations available upon request. Contact our style advisors via to find out more.

Standard UK Delivery £5.95. Goods will be delivered via special delivery or courier service. Expected delivery is within 7-14 business days of purchase. Free delivery & returns voucher code on back cover. For details on specific delivery dates or special arrangements, please email

International Delivery We are happy to ship our collection to you anywhere in the world. Import duties, taxes, and additional charges for customs clearance may be applicable upon receipt.

Returns & Exchanges Items may be returned or exchanged within 14 days from the date of delivery for a full refund or credit note - subject to terms of sale. For more details on the return / exchange policy, please see our Terms and Conditions page on

Payments CONTACT US:


We accept most major credit/debit cards: Visa, MasterCard, American Express.

Terms and Conditions


Full terms and conditions are available on our website

0208 965 5600

“We understand that every silhouette is unique. The Fold Stylists are always on-hand to guide you to the most optimal style and size for your shape.”

This catalogue is fully recyclable.

CONTACT US: Email: Phone: 0208 965 5600 If undelivered please return to: The Fold, Unit EB23, Europa Studios, Victoria Road, London NW10 6ND

AW12-13 Collection Catalogue - The Fold London  

The Fold designs, produces and retails fashion-forward clothes for professionally chic women to wear to work. Style your life with The Fold.

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