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NEW COLLECTION 2013 thefoldlondon.com

Free Delivery & Returns


Le Marais Jacket £245, Long Sleeve Tunic £149, Trousers £169, Albion Belt £65

The Fold is a contemporary new label that embraces the modern, high flying woman. Our collection epitomises 24/7 dressingtaking you from desk to drinks to dinner without batting an eye. Versatile pieces that slip into your wardrobe, work with what you have, and make you feel like yourselfat your best.

Polly McMaster, Co-Founder

The Fold Collection 2013

www.thefoldlondon.com


rivington

the

The Rivington is a striking feminine dress with a flattering drape detail. A stretch waistband makes this stylish dress comfortable and easy to wear. Available in Ivory Twill fabric or Slate Blue viscose mix crepe, with luxurious stretch silk mix lining.

Available in Slate Blue ÂŁ295, Ivory ÂŁ325


endell

the

The Endell is a chic, contemporary style. The dress features a flattering layered design and cap sleeves. Style with our Albion Belt for a fitted silhouette. Available in viscose mix crepe, with luxurious stretch silk mix lining.

Available in Slate Blue, Angora Grey. ÂŁ275


Did you know?

belgravia

the

The Belgravia is a subtle take on the colour blocking trend. Featuring fresh Spring colours of Blush Pink or Blood Orange complemented by a classic pencil skirt in neutral Black or Taupe. Gather detail on the waist is flattering and chic. Blouse of dress is viscose lightweight crepe, skirt is non-crease poly-twill with silk mix lining.

Available in Blush Pink and Black, Blood Orange and Taupe. ÂŁ295

You can Mix & Match Top/Bottom sizes to suit your shape.


chancery

the

The Chancery is a beautifully tailored shift dress, subtly fitted to be flattering to your figure. With its clean simplicity and three quarter length sleeves it will be your new “go to piece”. Contrast hem, cuff and seam details are on-trend this season. Available in non-crease poly-twill, with lightweight viscose crepe detailing and luxurious silk mix lining.

Available in Black, Ivory, Azure Blue (all styles with Ivory detail). £325


grosvenor

the

An essential piece in any well put together capsule wardrobe. Flattering gathered detailing around the waist and a subtle slash neckline. The jersey fabric is soft and supple making it the most chic but comfortable dress in your wardrobe. Add a sharp blazer for an effortless workwear look. Available in poly-elastane jersey.

Available in Midnight Blue. ÂŁ225

Did you know?

You can customise the length of your dress.


bruton

the

Feel like the first lady with a nod to Jackie O in The Bruton. Our contemporary shift, with a subtle fit and flare skirt. Available in poly-twill non-crease fabric with luxurious silk-mix lining.

Available in Azure Blue, Black. ÂŁ250


westbourne

the

A feminine must-have dress. This silk and soft jersey dress is incredibly chic and comfortable. Team with a pair of colourful heels and our Flinders Belt (pictured, right) for any special occasion. Top of dress in 100% silk, with double layer poly-jersey and mesh skirt.

Available in Plum, Midnight Blue. ÂŁ250 Flinders Belt in Black Patent Leather. ÂŁ65


le

marais capsule Le Marais Capsule defines versatility. The range of pieces fit together effortlessly to create countless looks. From £115.

Long Sleeve Tunic £149 Short Sleeve Tunic £135 Skirt £115 Straight Leg Trousers £169 Albion Belt (pictured, left) £65


le

marais capsule Purchase the entire capsule.

Buy five pieces or more and receive 20% off all your Marais items. Available styles:

Jacket £245 Long Sleeve Tunic £149 Short Sleeve Tunic £135 Silk and Jersey Blouse £119 Skirt £115 Straight Leg Trousers £169 Wide Leg Trousers £179 Cropped Trousers £159

Fabrics: Le Marais Spring Summer in Monaco Blue, Blood Orange and Ivory (viscose lightweight crepe). Also available in Black (noncrease poly-twill), Midnight Blue and Angora Grey (viscose-mix crepe).


Le Marais Jacket £245, Long Sleeve Tunic £149, Trousers £169, Albion Belt £65

Le Marais Jacket: The sharp tailoring is a perfect finish for a sleek office look or combined with a pair of fitted jeans and fierce heels to slip into cocktail hour.


suit smart

Elegant silhouettes, flawless fabrics and clean lines in this season´s smart new suiting.

All pieces shown are from the Marais Capsule range, styled with the Albion Belt.


spring blues

Be bold and on-trend in electric blue The Bruton £250

The Chancery £325

Le Marais Trousers £179

Le Marais Tunic £135

Le Marais Tunic £149, Le Marais Trousers £169

white

all about

Dress in shades of white for a perfect, clean, stylish look.

The Rivington £325


The Chancery, ÂŁ325

The Chancery: Chancery Lane takes

its name from the historic High Court of Chancery, acquired in 1161. To this day, the area continues to be a centre for the legal profession.


list

The Grosvenor £225

wish

Monochrome: Simplicity in stylish colours for an utterly chic look.

3

The new season’s equation for chic dressing.

Blue is the new Black: Midnight shades to wear 24/7.

The Chancery £325

1

Cropped Pants: Cigarette trousers cropped just below the knee for an effortless elegance. The Belgravia £295

Le Marais Tunic £149

4 Le Marais Trousers £159

Le Marais Trousers £169

2

Colour Brights: Dress for the office in full spring colours to revitalise your new season look.

5

Neutral Shades: A chic look for the office and understated for the evening with spring´s softest palette.


The Draycott ÂŁ250

classics Classic styles that stand the test of time, our best-selling dresses in our signature fabrics. Pieces that remain versatile through the seasons, styled in countless ways for any occasion.


Feel the luxury of this three-quarter sleeve dress. A beautiful cut at the waist and feminine a-line skirt – flattering and fabulous.

With elegant draping and a soft cowlneck, the Jermyn will be a winner all through the season. Comes with matching detachable belt.

Available in poly-twill with luxurious stretch silk-mix lining.

camelot

the

Available in Midnight Blue. £295

Available in Midnight Blue and Black viscose mix crepe, City Grey soft poly-elastane, all with luxurious silk mix lining.

jermyn

the

Available in City Grey, Midnight Blue, Black. £275 Albion Belt £65


Our best-selling shift dress. With a threequarter length sleeve, this is a go anywhere versatile piece. Sharp pleats and gold exposed zip add a contemporary twist.

A contemporary take on the classic shift. With a hint of Audrey – this dress will take you from your most important meeting to cocktails and dinner. Available in Black non-crease poly-twill and Midnight Blue viscose mix crepe with luxurious silk mix lining.

draycott

the

Available in Midnight Blue, Black. £250

Available in viscose mix crepe with luxurious silk mix lining.

astor

the

Available in Midnight Blue, Black. £295


24/7

A lesson in elegant versatile dressing for any occasion. Transform your look in an instant with the simple addition of our Albion Belt or your favourite statement jewellery. Albion Belt, £65

On Duty

The Westbourne £250

The Chancery £325

Off Duty

Le Marais Capsule, from £115

Le Marais Capsule, from £115

The Chancery £325

The Westbourne £250


The Belgravia, £295

The Belgravia: The area

takes its name from one of the Duke of Westminster’s subsidiary titles, Viscount Belgrave. It was one of London’s most fashionable residential districts from the beginning, and remains so to this day.


the

fold world

SS13 Collection

“The inspiration for the Spring Summer Collection started as it always does with the words ‘The Fold’. Folded elements onto a clean and versatile silhouette.

Our Showroom

Located in the heart of Clerkenwell, our new Showroom is the perfect venue for you to sample our latest collections. Arrange a Personal Appointment at your convenience for one-toone styling advice and a pampering private shopping experience.

Behind the Scenes

For more information, contact us at info@thefoldlondon.com or call us on 0208 968 5600

The essence of the fold is the modernist mantra that form follows function. The important thing was that everything had to be essential, modern and easy.

Easton Regal 84 Clerkenwell Road London, EC1M 5RF

This season is also about blasts of fresh but wearable colour. The contrast of sunny Monaco Blue and zesty fresh Blood Orange against our neutrals bring them to life and the effortless styles make getting dresses for work a breeze”. Anna Mason, Head Designer.

The Fold Events

Why not host a Shopping Evening with your friends? Our Showroom is the perfect venue for a relaxed shopping evening with friends or colleagues. We also hold regular social events for women’s networks. Our stylists will be on hand to assist you in creating a perfect new look. The Fold can also create a Corporate Fashion Evening at your office, transforming your workspace into a chic ‘pop-up shop’, where we showcase our collection with exclusive offers. For more information: info@thefoldlondon.com and thefoldlondon.com.


In honour of our inspiring customers we have created The Fold Woman, profiling extraordinary women and their tips for success. Polly McMaster

Do you think that the right clothes can boost your career prospects?

Polly is the co-founder behind The Fold. A high-flying woman, whose love of fashion was the inspiration to create a chic new brand for working women. Polly comes from the competitive world of consulting and finance, with a Cambridge PhD in Molecular Biology and an MBA at London Business School.

It’s vital to look and feel the part at work. More than trends, it’s about putting yourself together in a professional, appropriate way, and most importantly - dressing in a way that makes you feel confident and able to achieve anything that the day throws your way.

Co-Founder and CEO, The Fold

woman the fold

“We love to learn from our customer insights to shape our product and how we build the brand”

How did The Fold start? My business partner and I both used to work in city jobs and hated our working wardrobes. We wanted to create a brand that inspired professional women so that they could look and feel amazing everyday and hence The Fold was born.

What were the key lessons you learned from that experience? Being passionate about our product and mission as a brand is the key. We strive to grow the business, the product selection, and always create excellent new designs and features. Having a strong focus on achieving these goals, loving the process and working as a team along the way means that you can find a solution to anything.

Where do you get your inspiration? Every day we are meeting our customers - and they are truly the inspiration for what we do. Whether they work for the big City bank, have built their own business or work in a creative field, we love to learn from their experiences and insights to shape our product and how we build the brand.

What is your favourite piece from the new SS2013 Collection? I’ll be wearing something from the Marais Capsule everyday - it is so versatile that I can dress it up for a big meeting, or wear it casually on the weekend with my favourite jeans.

Meet all our Fold Women:

Read the full interviews and their inspirational stories at thefoldlondon.com

Fiona Hotston Moore

Daphne Chung

“Dressing well for work is extremely Important irrespective of gender or position”.

“I love to be in an environment where I can constantly learn, ask questions and be challenged”.

Business Development Partner, Reeves

Business Consultant, Healthcare Industry


The Rivington, ÂŁ325

The Rivington : Rivington

Street is a hub of modern culture, great restaurants and hotels in East London. It has recently become a thriving community for young entrepreneurs and fashion designers.


fold collection

the

The complete collection is available online at thefoldlondon.com or for more details please contact us at info@thefoldlondon.com or call us on 0208 965 5600.


Shop with us

Shop Online Browse our online boutique for full colour range, styles, trends and tips: thefoldlondon.com.

Book an Appointment Arrange a personal appointment at our Clerkenwell Showroom: 84 Clerkenwell Road, EC1M 5RF. For all appointment or event information please contact info@thefoldlondon.com.

Host a Fashion Evening Invite your friends and colleagues to a private shopping event. Our stylists will be on hand to showcase our designs and help you find your new look. Fashion Events can be hosted at our Clerkenwell Showroom, your workplace or even your home.

Sizing, Customise, Mix & Match All styles are available in sizes UK 6 - 16. The Fold offers exclusive custom sizing options to help you achieve the perfect fit. You can order your dress in Mix & Match top / bottom sizes to suit your shape, available for select styles. You can also customise the length of your dress. Other alterations available upon request. Contact our style advisors via info@thefoldlondon.com to find out more.

Standard UK Delivery ÂŁ7.95 (when not in conjunction with an offer). Goods will be delivered via special delivery or courier service. Express Delivery (when available) is 1 - 3 days. Standard Delivery is within 7 - 14 days of purchase. For details on specific delivery dates or special arrangements, please email info@thefoldlondon.com.

International Delivery We are happy to ship our collection to you anywhere in the world. Import duties, taxes, and additional charges for customs clearance may be applicable upon receipt.

Returns & Exchanges Items may be returned or exchanged within 14 days from the date of delivery for a full refund or credit note - subject to terms of sale. For more details on the return / exchange policy, please see our Terms and Conditions page on thefoldlondon.com.

CONTACT US: info@thefoldlondon.com 0208 965 5600 thefoldlondon.com

Payments We accept most major credit/debit cards: Visa, MasterCard, American Express.

Terms and Conditions Full terms and conditions are available on our website: www.thefoldlondon.com.


thefoldlondon.com

CONTACT US: Email:

info@thefoldlondon.com Phone:

0208 965 5600 If undelivered please return to:

This catalogue is fully recyclable.

The Fold 84 Clerkenwell Road London EC1M 5RF

SS13 Collection Catalogue - The Fold London  

The Fold designs, produces and retails fashion-forward clothes for professionally chic women to wear to work. Style your life with The Fold.