AFRICA MIDDLE EAST
DAILIES
BROUGHT TO YOU BY
SATURDAY 20/08
CREATIVE WEEK DURBAN 15 - 21 AUGUST 2016
WELCOME!
W Andrew Human
elcome to the magical city of Sand, Sea & Grand Prix! It’s been a fast and furious week with many highlights; the most gratifying of which is seeing the investment made this year in creating future leaders – from the Creative Future Scholarship, Facebook’s Made For Mobile student workshop in KwaMashu, their Hack 4 Good; and the Adams & Adams Student Portfolio Day. Combined, these efforts are helping to
not only build but transform the creative economy. It’s great that we had over 3100 entries, representing 800 brands, 350 agencies from 22 countries across Africa and the Middle East – because the Loeries really is providing a great overview of our region’s best work. For the first time you can find all that work on the viewing stations at the Durban ICC and get the full list of finalists on the website or the app. And you really should download the Loeries® 2016 app available for iOS and Android. It’s the Loeries in your hand – and you know what they say about a bird in the hand. Its got the full programme, daily updates, events, shuttle times, maps, faqs etc. The best feature though is the connect function where you can
is a great honour to once again welcome the delegation of international and local creative “Itcommunicators, who continuously bring dynamism into our world. KwaZulu-Natal is a dynamic
location for all productions and I hope that the Loeries delegates find time to explore the different locations. The creative industry is an evolving one requiring practitioners to remain relevant in this global universe, the Loeries creative week is therefore a forum for us to learn from each other and explore new opportunities. I am sure you will agree with me that Durban is a fitting location to inspire the same. - Carol Coetzee, CEO of the KwaZulu-Natal Film Commission
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When and Where
Loeries® Registration: Start your delegates programme by registering at the Durban ICC
09h00 - 18h30 Durban ICC
Unilever Brunch: VIP networking function by Unilever at California Dreaming
11h00 - 14h30 California Dreaming
Egg Films Social: Networking function for invited guests
14h00 - 17h00 Moyo
DStv Beach Cafe: A great new hub, right on the beach, for meals and drinks. Friday to Sunday. With a DJ every afternoon and lots of fun. Book a table for an agency lunch or pop in for a drink.
06h00 - 16h00 Elangeni Beachfront
Loeries® Award Ceremony: Saturday Night awards ceremony at the Durban ICC. No entry allowed after 18h30
17h00 - 18h30 Pre-Awards Cocktails 18h30 - Late Award Ceremony
IAB Digital Party: Networking function for invited guests
21h00 California Dreaming
FINALISTS ANNOUNCED
T
he crown of the Loeries Creative Week is the Loerie Awards, which take place tonight and tomorrow evening. This year there are eleven award categories, with many stellar agencies and organisations in the race for the most prestigious brand communication award on the African continent. Congratulations to all the finalists and good luck! To see the list of finalists, go to www.loeries. com and click View Finalists in the top left corner.
LET’S SEE IF YOU GET TO STRUTT YOUR STUFF ON STAGE LIKE WE DID
JHB 55648/OJ/E
Uzo Aduba, John Cusack, Meryl Streep, Matthew McConaughey, Charlize Theron, Cate Blanchett, Jamie Fox, Margo Martindale Julia Roberts, Bradley Cooper, Gwyneth Paltrow, Leonardo DiCaprio, Viola Davis, Ellen Pompeo, Jon Hamm Ray Donovan Series, Blindspot Series Reserved for you, your traffic lady, her Rottweiler, your ECD and your Hipster/emo juniors (only if you win an award)
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As seen on DStv
Second Row: First Row:
What’s Happening
network easily with your fellow delegates. It’s cool. Use it. The creative industry is much better represented at the Loeries this year - five of the seven speakers at the DStv Seminar were women, and the judging panels have been significantly transformed; an ongoing priority for us. Lastly I’d would like to thank all our partners for all their support and especially the Major Partners: Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA) and EThekwini Municipality – Durban, DStv and Gearhouse South Africa. Most importantly, good luck with the awards this weekend and remember to let your hair down and have some fun!
Watch anytime, anywhere.
DStv Strip