The Event Issue 01_2014

ISSUE 01 | 2014

+ GOLF CONFERENCING Africa's Green Gems

+ TEAMBUILDING Beyond the Ordinary

+ INSURANCE Everything You Need to Know

CONTENTS | 01

www.theevent.co.za

2. EXSA Industry Awards – The “Oscars” of the Industry

4. Hiring an Interpreter - Hints for Conference Organisers

5. AIBTM: U.S. and European Buyers Want Greater African Exhibitor Presence at Shows

6. Durban ICC is South Africa’s Best Performing Convention Centre

7. CTICC Reports R2.99 Billion Contribution to SA Economy

8. African Airlines Resolve to Better Connect Africa to the World

9. Markex Partners with MICE Academy

10. Lusaka Airport Renovation and Expansion Project Underway

13. Online Revolution Strengthens South Africa’s Tourism Industry

14. Golf Conferencing - Africa’s Green Gems

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14

22. Teambuilding – Events that Help You Bond

24. Event Planner’s Checklist: Insurance

EXSA Industry Awards

Golf Conferencing

The exhibition industry gathered to honour the best of 2013 in a dazzling evening themed ‘All that Glitters is Gold’.

Golf and business have always gone hand-inhand. Now a new generation is learning the value of golf as a networking event.

26. Developing an Understanding of Challenges and Opportunities on BBBEE in the Hotel Industry

28. The East African Community – On the Move

30. KwaZulu-Natal – A Business Events Leader

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28

Teambuilding

East African Community

Companies will be surprised to discover an industry that pushes the envelope on what exactly teambuilding encompasses.

Take a closer look at the five countries transforming East Africa’s business travel industry.

32. Events 34. Industry Moves 36. Associations 38. Case Study: Greening Meetings Africa 2014

39. Opportunities 40. Directory

02 | NEWS

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EXSA INDUSTRY AWARDS the "Oscars" of the Industry

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s 2013 drew to a close the EXSA Industry Awards took place with a dazzling theme – ‘All that Glitters is Gold’. The event took place at the Johannesburg Expo Centre, with industry players shimmering and sparkling throughout the evening.

EXSA Chairman Nigel Walker opened the evening, awarding Scan Display’s Pippa

Naude for “being the unsung hero who tirelessly promotes not only the exhibition industry but also greening in the industry through the Event Greening Forum.” Jo Melville and Justin Hawes, two renowned industry stalwarts, were also inducted into the EXSA Hall of Fame.

The Best Stand Awards were presented first, with each stand initially being judged by three judges who went on-site to the various exhibitions around the country.

Stands which received 70% or over then

went through to the finals where a panel of 14 industry experts got together for the final judging process.

Exhibitions had to achieve a minimum of 75% to be considered a finalist for the awards. Certain exhibition finalists were so close to each other that a Certificate of Excellence was awarded to the runners-up.

The awards evening was rounded off with the industry’s favourites as judged by their peers. These were given recognition for their outstanding service.

Best Stand Awards

Creator

Exhibitor/Company

Show/Expo

Custom 12 sq.m and under

Joburg Set Co & Sugo Projects

Sugo Projects

Markex

Custom 12 sq.m and under

Progroup

AEL Mining

Mining Lekgotla

Custom 25 – 50 sq.m

2Xzibit

Red Bull

Spar Inland Trade Show

Custom 51 – 100 sq.m

The Exhibitionist

Konica Minolta

Propak

Custom 101 – 200 sq.m

SSQ Exhibitions & Innovations

Infiniti Red Bull

JIMS

Custom 201sq.m and over

SSQ Exhibitions & Innovations

Hyundai

JIMS

System 12sq.m and under

Scan Display

ABSA

IMN Conference

System 13 – 24 sq.m

3d Design

SAMSA

Skills Development Summit

System 25 – 50 sq.m

3d Design

Polysius

Lab Africa

System 51 – 100 sq.m

3d Design

SAMSA

JHB Boat Show

System 101 – 200 sq.m

3d Design

Afripack

Propak

System 201sq.m and Over

3d Design

Car Magazine

JIMS

Outdoor

Concept G

Shantui

Bauma Africa

Outdoor

The Exhibitionist

Sandvik

Bauma Africa

Mixed

Scan Display Solutions

Novartis

OSSA

External

Progroup

ENRC/Rapier

Mining Indaba

NEWS | 03

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Best Exhibition Awards

Company

Show/Expo

Location

Best Consumer Exhibition 3000sq.m and under

Three City Events

The Green Expo

CTICC

Best Consumer Exhibition 3001 – 6000sq.m

Exposure Marketing

Mama Magic

Coca-Cola Dome

Best Consumer Exhibition 6001 -12000sq.m (Certificate of Excellence)

The Lime Envelope

rAge

Coca-Cola Dome

Best Consumer Exhibition 6001 -12000sq.m

The Homemakers Fair

Gauteng HOMEMAKERS Expo

Coca-Cola Dome

Best Trade Exhibition 3001 – 6000 sq.m (Certificate of Excellence)

Thebe Reed Exhibitions & Sun Circle Publishers

MediaTech

Coca-Cola Dome

Best Trade Exhibition 3001 – 6000 sq.m (Certificate of Excellence)

On Show Solutions

Meetings Africa

Sandton Convention Centre

Best Trade Exhibition 6001 – 12000sq.m

Specialised Exhibitions

IFSEC

Gallagher Convention Centre

Best Trade Exhibition 12000sq.m and over

Dogan Exhibitions & Events

Automechanika

Best Trade & Consumer Exhibition 3000sq.m and under

Three City Events

Baba Indaba

Sandton Convention Centre

Best Trade & Consumer Exhibition 3001 – 6000sq.m

Spintelligent

African Utility Week

CTICC

Best Trade & Consumer Exhibition 6001 – 12000sq.m

Specialised Exhibitions

Grand Designs Live

Coca-Cola Dome

Best Trade & Consumer Exhibition 12000sq.m and over (Certificate of Excellence)

Thebe Reed Exhibitions

Decorex

Gallagher Convention Centre

Best Trade & Consumer Exhibition 12000sq.m and over

SA Shows

Johannesburg International Motor Show

JHB Expo Centre

Best Outdoor Venue Exhibition

Agri Expo

SA Cheese Festival

Best Stand Awards

Company

Show/Expo

Location

Best Green Exhibition

On Show Solutions

Meetings Africa

Sandton Convention

Best Green Stand

Scan Display

Standard Bank

Best Green Indoor Pavilion 2012

Hotelstuff / Greenstuff

Best Company Awards

Category

Company

Best Supplier Company

Stand Design and Construction

3d Design

Best Supplier Company

Security

African Show Services

Best Supplier Company

AV

Gearhouse South Africa

Best Supplier Company

General

3d Furniture Hire

Best Venue

n/a

CTICC

Best Organiser

n/a

Specialised Exhibitions

Best Company Employee Awards

Category

Employee

Company

Best Supplier Employee

Stand Design and Construction

Gill Gibbs

Concept G

Best Supplier Employee

Security

Mark Sleep

The Stable Management Group

Best Supplier Employee

AV

Brian Prowling

Gearhouse South Africa

Best Supplier Employee

General

Brad Alder

Octanorm

Best Venue

n/a

Lorraine Strydom

Sandton Convention Centre

Best Organiser

n/a

Brad Hook

Specialised Exhibitions

04 | NEWS

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Hiring an Interpreter Hints for Conference Organisers

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fter the Nelson Mandela memorial service, people across the globe were talking about the allegedly ‘fake’ sign language interpreter hired for translation services. We contacted Joyce Trocki, coordinator of TINSA, a non-profit, professional association of translators and interpreters for her advice on what conference organisers need to know before hiring a translator or interpreter.

The following are her suggestions: • Conference organisers should ideally approach interpreters during the initial planning stage to obtain quotations. Try not to approach interpreters at the last minute and tell them that they can only be paid a limited fee as this is all that has been budgeted for.

• Don’t add a commission to the interpreter’s fee. Delegates who attend international conferences often know what interpreters’ fees are, and are unhappy with commission being added.

• There are accredited, experienced and trained conference interpreters in South Africa who have worked at international conferences. Contact the Translators and Interpreters Networks of Southern Africa for assistance.

• Conference interpreting is very strenuous work and interpreters should be well looked after. Meals and light refreshments are always provided, as well as safe and secure parking.

• There should be at least two interpreters

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for each language. If one interprets into English and another into the second language from English, find out if they are able to cover for each other and interpret in the opposite direction. If they cannot do so, neither has a break at all. This is why there are often three interpreters per booth, or even four (two each way).

Don’t look for the lowest quotation - try to obtain the services of a good interpreter, as the success of a conference often depends on this. Never economise on the interpreter or the sound equipment.

Inform the interpreters who is providing and supervising the sound equipment.

Interpreters need and must approve good, reliable equipment and technicians.

Give the interpreters as much information as possible on the subject matter of the conference. Send them papers from previous conferences. Conference organisers should budget on an agreed fee plus travelling and accommodation expenses per day per interpreters, for a normal working day of seven to seven-anda-half hours. Overtime hours and rates should be negotiated with the interpreters.

Interpreters usually ask for a deposit before the conference, and will also want to arrange a cancellation fee as they may well have turned down other work in favour of the conference. Payment in full is required on the last morning of the conference.

If any pre- or post-conference documents

“

Don’t look for the lowest quotation - try to obtain the services of a good interpreter, as the success of a conference often depends on this.

“

need to be translated, this should be discussed with the interpreters. It is impossible for them to translate and interpret at the same time.

• If the interpreters who work at the conference translate the papers, they will be familiar with the subject and the conference proceedings. Similarly, if they have translated pre-conference documents, they will have become familiar with subject matter. The documentation, which should include visa information, can also be translated by professional accredited / experienced translators who are members of the networks if the interpreter is not available or is not a translator.

For more information visit the TINSA website at www.interpreter.org.za.

NEWS | 05

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U.S. AND EUROPEAN BUYERS Want Greater African Exhibitor Presence at Shows

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esearch conducted following AIBTM 2013, the American event for the meetings, incentives, conferences, events and business travel industry, has identified a clear demand expressed by U.S. Hosted Buyers for a greater African exhibitor presence at AIBTM 2014. AIBTM 2014 is scheduled to take place in Orlando, Florida from 10-12 June, 2014.

Qualitative analysis conducted pre and post-show with AIBTM Hosted Buyers specifically identified Kenya, South Africa, Botswana, Ethiopia and Namibia as key regions of American buyer interest. Nearly one third of AIBTM buyers specifically selected Africa as a key region of interest for placing outbound business and 60% of buyers identified that they went on to place orders in excess of $600,000 as a direct result of their participation at the show.

Reggie Sears, CMP, Owner/Independent Meeting Planner, Sears Enterprises, who attended AIBTM 2013 as a Hosted Buyer said, “Having being asked by potential clients to look into social and cultural trips to West and/ or Southern Africa, attending AIBTM has given me the opportunity to make contacts, meet with suppliers and travel professionals within the region, and gather general information about potential travel for my client groups. It was tremendously beneficial to sit down and meet face-to-face with suppliers from Africa.”

The research also revealed that 75% of all buyers present at AIBTM 2013 attended to keep up to date and find out more about what is new in the industry, 80% of buyers plan international meetings, and 63% of U.S. Buyers predict using new destinations within the next 12 months.

The U.S. interest in African Exhibitors comes on the heels of Africa being placed

in the spotlight at EIBTM, which was held in November in Barcelona, Spain. For the first time, a dedicated African pavilion was launched to provide and area on the show floor for suppliers to showcase their products. The pavilion was created to meet growing demand for African suppliers.

Derek Houston, Africa Representative Reed Travel Exhibitions comments, “For many years South Africa and to a certain extent Kenya, have been the only countries in Africa to actively promote themselves as Meetings and Incentive (MICE) destinations to the International markets. This is changing rapidly as more African countries realise the value of MICE delegates in their tourism marketing mix. This trend is further supported by the EIBTM Trends Watch Report (researched and collated by Rob Davidson, Senior Lecturer in Business Events Management at the University of Greenwich), which states that ‘in the past ten years, six of the world’s fastest-growing economies have been in Sub-Saharan Africa, according to The Economist.

Angola, Nigeria, Ethiopia, Chad, Mozambique and Rwanda, all showed annual growth rates of around 8 percent or more, in that period.

Moreover, according to the IMF, Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia and Nigeria are all expected to be among the world’s 10 fastest-growing economies in the years leading up to 2015, with annual growth rates of between 6.8 percent and 8.1 percent.”

To meet the growing demand for outbound business into Sub-Saharan Africa (confirmed by post show feedback following EIBTM 2012, which revealed that 1,320 International Buyers who attended the 2012 show expressed a direct interest in placing business in Africa – EIBTM 2013 provided a dedicated Africa section on

the show floor, which accommodated over 60 African Exhibitors.

Participating suppliers including South Africa National Convention Bureau, Dragonfly Africa, Rovos Rail, Seychelles tourism, Mauritius Tourism, Tanzania, Kenya Tourism Board and African Sun Hotel with the opportunity to showcase their products to an international audience of over 15,000 meetings industry professionals including high level Hosted Buyers.

Francois Steyn – General Manager DoubleTree by Hilton Cape Town – Upper Eastside comments, “Being located in Cape Town, Africa’s leading travel and meetings destination, means that it is imperative for us to reach people on a global scale. EIBTM provides the perfect platform for us to showcase our MICE offering to stakeholders in the industry, regardless of the size of event or they are planning. EIBTM allows us to connect with and meet potential meeting planners that have put their sights on Cape Town for their next incentive, conference or association meeting” In addition to the growing number of exhibitors in the Africa section at the show, there were also a number of Destination Management Companies representing Africa who were situated at various locations throughout the show floor. These included Abeba Tours Ethiopia, Abenteuer Afrika Safaris Namibia, African Quest Safaris East Africa, Private Safaris, Somak Safaris, Abercrombie & Kent, Pacific World Southern Africa., Travel Motives, Wedgewood DMC, The Winners Group and TWIICE DMC Victoria Falls.

Carol Martin, Pacific World, Destination Manager, South Africa commented, “EIBTM is an incredible show. We have seen an increasing interest in the region of Southern African as a preferential MICE destination over the past 10 years. In our 2013 diary we had a full agenda of appointments fully booked before the Show.

There is clearly a great deal of interest in Africa as a destination, which is emerging rapidly within the meetings industry sector. We look forward to EIBTM 2014.”

06 | NEWS

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DURBAN ICC South Africa's Best Performing Convention Centre

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he Durban International Convention Centre has reported that it is again South Africa’s top performing convention centre.. The Durban ICC produced a revenue figure of R157-million and profits before tax of R45-million, once again making it the best performing convention centre in the country. The company also contained expenditure to 15% below budget resulting in a R13-million saving, despite rising strong inflationary pressure.

Commenting on the results, Durban ICC Chairperson, Mato Madlala, said, “My congratulations must be expressed to the management and team of the Durban ICC, under the leadership of the CEO, Ms Julie-May Ellingson, for achieving such a strong set of financial results. Despite tough competition, the Durban ICC has maintained its position at the front and once again our ICC Team, stakeholders and most importantly, our clients, have ensured that the Durban ICC remains the best convention centre in Africa.”

“The Durban ICC is proud of its strong financial performance over the past fiscal year. Despite the challenging economic environment, the company has worked hard

to secure good quality events this year as well as sustainable business for the years ahead. These solid results were attained by achieving above-target revenues and effectively controlling costs at all levels of the company.

Remarkably, this was achieved without compromising on our top priority, namely our clients’ experience. This is demonstrated through the overall client satisfaction rating of 88% and the Durban ICC being voted “Africa’s Leading Meetings and Conference Venue” for the 12th time by the World Travel Awards”, commented Julie-May. Built to serve as a catalyst for economic prosperity, the Durban ICC once again delivered major economic benefits to the city, province and country this year. The past 12 months saw the Durban ICC contribute R2.94-billion to the national GDP, with the bulk of this benefiting the KwaZulu-Natal economy directly by adding R2.73-billion to the province’s annual GGP. This economic impact translated into further social benefits by creating and sustaining just under 8,000 jobs over the past year and generating R1.49-billion in indirect household income as a result of the Durban ICC’s activities.

The Centre generated over 1.25-million

delegate and visitor days in Durban, 36% of which were generated by international visitors. This in turn added R566-million to South Africa’s net foreign exchange earnings and R268-million in tax revenue.

In addition to the impact made to macro-economic landscape, the Durban ICC continued its commitment to staff training and skills development closer to home.

The past year saw the company launch a new Graduate Programme which affords young professionals an opportunity to gain valuable work experience and jumpstart their careers. Additionally, in partnership with the Durban University of Technology, the Centre also restructured its Student Programme to accommodate more interns in its experiential learning curriculum. These programmes contribute directly to the skills development mandate of the country’s tourism industry.

The Centre once again invested heavily in the training and development of its staff with 300 training days completed, exceeding the target of 150 days by 100%. The sharing of knowledge and expertise was also supported via international exchange programmes and staff attendance at key industry conferences.

NEWS | 07

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CTICC Reports R2.99 Billion Contribution to SA Economy

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he Cape Town International Convention Centre (CTICC) hit a record high in its tenth year of operations and added R2.99 billion to the national economy and more than R 1 billion to the Western Cape.

Speaking at the Centre’s Annual General Meeting Results Press conference, CTICC Chief Executive Officer, Rashid Toefy said that for the 2012/2013 fiscal year, the centre achieved a net profit before tax of R27 million, the highest in the

Centre’s ten year history. In addition, the centre generated revenue and other income in excess of R158 million, an R 18 million increase from the R 140 million of last year.

“More importantly, the centre continued to make a valuable contribution to driving job creation and skills development in South Africa”, Rashid said. Through the Centre’s activities more than 7500 direct and indirect jobs were created nationally.

The Centre had 537 events during the year, compared to the 514 in the 2011/2012 financial year and reached another significant milestone, when it generated over 1.3 million delegate and visitor days. This is a 15 % increase from 2012 and is the highest figure recorded over the past ten years. The CTICC expects visitor numbers to increase to over 1.7 million over the next 5 years.

The Centre has a sustainable forward book and several large scale international conferences have been secured until 2020. These include the 35th International Geological Congress in 2016, the World Congress of Internal Medicine in 2018 and the International Apicultural Congress –APIMONDIA in 2019, which is expected to attract over 7000 delegates.

Over the past decade the CTICC has contributed over R 22 billion to the country’s Gross Domestic Product and over R 7 billion to the Western Cape Gross Geographical Product.

“It is our goal to add a further R 22 billion to the country’s coffers over the next five years and in doing so realise our vision of becoming the best long-haul international convention centre by 2020,” explained Rashid.

Sandton Convention Centre

Wins Seventh Silver Arrow Award

T

he Sandton Convention Centre (SCC) has received a Silver Arrow Award in the category of Event and Exhibition Venue in South Africa from Professional Management Review (PMR) for the seventh year in a row.

The Silver Arrow was awarded to the SCC in PMR.africa’s Event and Exhibition Venue in South Africa category for 2013/2014 for the Johannesburg Metro Area. Based on the annual PMR.africa survey, 150 respondents consisting of CEO’s, MD’s , business owners, company directors and managers, senior government officials based in Johannesburg reported that SCC has shown commitment to client service and customer satisfaction, having achieved a rating of 3.9 out of 5.

According to Mati Nyazema, Executive Director of the SCC, this accolade is thanks in no small part to the SCC team. ”Our dynamic team, each member of which has the ability and skills to foster an environment where the SCC is able to maintain its reputation as one of the best in the industry, together with our promise of excellence in all we do, is the winning formula that continues to strengthen the SCC’s position as one of the most prestigious venues in South Africa and on the continent of Africa as a whole.”

This year the SCC has also been honoured in the BTA Awards presented by Future Group and The Favourite Technical Venue category in the Technical Production Services Association (TPSA) Awards.

08 | NEWS

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AFRICAN AIRLINES Resolve to Better Connect Africa to the World

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eaders of the African Airlines industry who gathered in Mombasa, Kenya late last year to hold their 45th Annual General Assembly closed the event by resolving to work closely together to better serve the African air transport market and connect Africa to the rest of the world.

Improvement of Africa’s air transport system is of vital importance to the continent’s growing business events industry.

To facilitate their goal, the airlines called for unrestrained intra-Africa market access (where demand exists), regulatory alignment among African States, and an even playing field that encourages fair competition among players. The three-day conference was held under the theme “Challenging times – Africa’s strategic alignment” and brought together over 360 high profile delegates from

“

The three-day conference was held under the theme “Challenging times – Africa’s strategic alignment” and brought together over 360 high profile delegates from 55 countries across the world.

55 countries across the world.

Welcoming delegates to the meeting, the President of AFRAA, MD and CEO of Kenya Airways, Dr. Titus Naikuni, noted that the slow pace of air transport liberalisation is hurting the growth and development of Africa. Secretary General of the African Airlines Association (AFRAA), Dr. Elijah Chingosho singled out excessive airport taxes, charges and fees, above industry average fuel prices and poor infrastructure as major challenges confronting airlines. He said, “The generally high cost of operations is making African airlines less competitive”. He called on African States to take their safety responsibility seriously and together with the African Union engage the European Union on the unfair banning of African airlines.

On the role of government in the development of air transport in Africa, the AFRAA Assembly called upon governments to demonstrate a commitment towards liberalizing the air transport industry and to creating an environment conducive to airline operations. This, he said, will increase regional and domestic traffic and create a bigger Africa-base market for the airlines.

Governments were urged to remove barriers to cooperation between carriers and put in place policy and regulatory framework that facilitate beneficial cooperation.

Also at the event Mr. Monwabisi Kalawe, CEO of South African Airways, was elected as Chairman of the Executive Committee while Mr. Abdehahmane Berthe, CEO of Air Burkina and Mr. Abd Elmahmoud Suleiman Mohammed, CEO of Sudan Airways elected First and Second Vice Chairmen respectively of the Executive Committee. The AFRAA Executive Committee has oversight responsibility for the Association and crafts policy as well as oversees implementation of projects and programmes by the Secretariat.

The Assembly also elected two new members to replace those whose term of office on the Executive Committee expired at the close of the 45th AGA. Abderahmane Berthe was re-elected to represent the West/ Central Region while Monwabisi Kalawe CEO South African Airways was elected to represent the Southern Africa Region. Both members will serve for a term of 3 years each to the close of the 48th AGA. Ethiopian Airlines was named Airline of the Year by AFRAA for its impressive growth, profitability and partnership with regional airlines in Africa.

NEWS | 09

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Markex Partners with MICE Academy

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arkex – the African trading industry show that puts the marketing, promotions and special events industry in South Africa in the spotlight – has announced a new partnership that organisers say will add value to participants in Markex 2014.

Markex takes place at the Sandton Convention Centre from 10 to 12 June 2014 and in the Design Capital of the World, Cape Town, at the CTICC from 14 to 15 August 2014. The expo has been running for 27 years and has shown steady growth through the years, reflecting the industry’s need for a one-stop-shop to network, source, stock up on ideas, and be inspired.

Markex exhibitor numbers last year were 250 and visitor numbers were over 10 000.

The new partnership is with the MICE (Meetings, Incentives, Conferences, Exhibitions) Academy, which will launch its growing CPD (Continuing Professional Development) programme and assists industry individuals to accumulate verifiable credits. “This is a proud

development for Markex, which has long been considered the primary ‘must-attend’ event on the annual marketing calendar, and which can now offer tangible benefits to those who actively participate in Markex,” comments Brad Hook, Portfolio Director of Specialised Exhibitions Montgomery, organiser of Markex.

With sufficient ongoing accumulated credits, the role of the Academy during Markex is to ensure these unsung heroes of the MICE industry are rewarded and recognised.

Markex attracts visitors from all sectors of business, creative agencies, PR companies, event organisers and resellers. Last year the show offered several new features including a USB Pavilion where speakers offered expertise on direct, digital and general marketing content in a free forum. Organisers say in 2014 Markex is rolling out a new look and feel that is “young and trendy” and Is bringing more content, seminars, and products and services to attendees.

Adds Hook, “We live in an increasingly virtual and technology-based economy,

where business is seldom conducted on a one-to-one basis. That’s what adds such tremendous strength and appeal to the MICE industry; it’s about people meeting face-to-face in real time, it’s about building relationships and making connections based on trust and understanding and like-minded thinking. That’s the power of Markex and that’s why we’re making it more attractive and rewarding for participants in this hardworking industry.”

According to the MICE Academy, CPD is a lifelong process of improvement through recognising, recording and reflecting on learning experiences. “It is the means by which MICE practitioners maintain and enhance their knowledge and skills to complement both their current job role and career progression.”

MICE Academy CPD credits are available for both buyers and suppliers and are important for all experienced & knowledgeable industry individuals, irrespective of sector, within either the buyer or supplier side of the industry.

10 | NEWS

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Lusaka Airport

Renovation and Expansion Project Underway

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he Times of Zambia is reporting that a massive reconstruction and expansion of Kenneth Kaunda International Airport in Lusaka is underway, with the Chinese engaged to reconstruct the airport.

Once reconstruction is completed by China Jianx, the airport, the largest in Zambia, will be a facility of modern international standards with a new 34,500 square metre terminal.

After laying the foundation stone, the

Times reports, President Michael Sata directed China Jianx, engaged to reconstruct the airport, to ensure that the airport works were completed on time.

“So now that this foundation has been laid, I want to see these works completed within 24 months. You say your work has been impressive for the past 25 years, well, let me see your work now,” the Times reported that Mr. Sata said.

Mr. Sata said he had seen the Chinese

build the Tanzania Zambia Railways Authority (TAZARA) infrastructure and other facilities and challenged the Chinese contractor to show resilience in this p project so that Zambians could continue seeing how hardworking they were.

“You will go faster to China than you came if you don’t work hard, we believe in hard work here. We have done the foundation, so we wait to see how you will work, you should finish within 24 months,” he reportedly said.

NEWS | 11

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POWER OF CHINESE TOURISM “ A in the Spotlight

t a South African Tourism (SAT) seminar focusing on China, Japan and Korea, Bradley Brouwer, Regional Manager Asia Pacific for South African Tourism, put the spotlight on the growing power of Chinese tourism.

The Chinese outbound travel market is developing rapidly, Bradley noted, due to rising income levels and standard of living in China and an easing of travel visa restrictions. China has become the fourth largest overseas source market for tourists to South Africa.

The SAT also reported that spending is growing faster than the number of travellers.

According to official Chinese statistics, Hong Kong, Macao, and Taiwan remain popular in the market, while the Chinese are more able and willing to spend on high-end and prestigious trips abroad. The increase in direct foreign investment of Chinese companies overseas also

results in more business travellers from China.

So what are the outbound tourism products that are most attractive to Chinese visitors?

They include: coastal vacations, cruise tours, free independent traveller, theme tours/itineraries like eco and adventure. South Africa is wellpositioned to meet these demands.

Africa, and South Africa specifically, is already in the tourism spotlight for Chinese travellers. The 5th BRICS’s hosting in Durban and President Xi Jinping’s visit to South Africa brought the bilateral relationship between China and South Africa to a new height. SAT expects that an agreement reached between President Xi Jinping and President Jacob Zuma that 2014 will be the “Year of South Africa” in China, and 2015 the “Year of China” in South Africa, will bring more opportunities for the development of tourism in both countries.

Africa, and South Africa specifically, is already in the tourism spotlight for Chinese travellers.

The 5th BRICS’s hosting in Durban and President Xi Jinping’s visit to South Africa brought the bilateral relationship between China and South Africa to a new height.

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12 | NEWS

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Africa's First Underwater Hotel Room

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usiness travellers might find this hotel room a tad inconvenient to access in a suit, but Africa’s has its first underwater hotel room where guests can sleep surrounded by a tropical marine environment.

The hotel room, at the Manta Resort on the island of Pemba (off the coast of Tanzania and Kenya), is making waves. The private floating island features a bedroom four meters below the water’s surface.

Manta Resort, underwater room

INDUSTRY SPEAKS | 13

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ONLINE REVOLUTION Strengthens South Africa's Tourism Industry

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he revolution of the Internet and rise of social media and websites such as Trip Advisor have resulted in e-tourism becoming a key tool in allowing businesses in the tourism industry to compete and operate on a global scale.

This is according to Nick Seewer, CEO of Pepperclub Hotel and Spa, who says that the growth of online tourism channels and review platforms has provided the industry with an opportunity to engage both directly and interactively with target audiences and trade partners.

Seewer says that with one third of the world’s population having access to the Internet, travellers are now able to access vast amounts of information, including tourism-related news and offers from across the world. “Travellers are taking advantage of modern technology to adapt their travel behaviour, especially when researching possible travel destinations and when purchasing travel products and services.”

He points to the recent 6th Annual E-tourism Africa Summit 2013 which revealed that 98% of travellers start their research for holiday destinations online, while reviews and referrals are the number-one driver behind people’s

choice of destination.

Seewer says that they are finding that TripAdvisor is starting to play a crucial role for hotel business. “Travellers now rely on personal information and recommendations posted on review websites and social media platforms.

Evident of this is the growing popularity of long established travel review platforms such as TripAdvisor, which receives approximately 60 new reviews per minute.”

According to the 2012 / 2013 International Tourism Berlin (ITB) World Travel Trends report, approximately 40% of comments posted on online mediums such as Facebook, Twitter and YouTube influence travellers’ destination choice, while 50% of travellers made use of online reviews and referrals to plan their next vacation.

The report also highlights the growing importance of travel bloggers, as their online presence is gradually starting to influence the tourism industry, due to the way in which they cultivate trust by directly interacting with audiences. “Although there is a growing debate on the independence of bloggers’ opinions, they still hold an integral role in the way in which a reader views a topic.”

Due to the growing trend of e-tourism, it is vital for businesses within the tourism industry to have a strong online presence, and manage it accordingly, says Seewer.

“As many establishments around South Africa now offer complimentary Wi-Fi, access to social media platforms is effortless and enables travellers to be more interactive with a brand, even during their stay at a particular property or while on holiday.”

“The ITB report also indicates that 70% of travellers actively posting photos and videos while travelling – this visual and ‘real – time’ activity is being communicated to a diverse audience, creating a great opportunity for the local businesses to engage and connect with potential clients.”

Seewer says that it is now the industry’s job to maximise this growing opportunity. “The E-Tourism Africa Summit reported that in 2012, South Africa received more than 200 000 online bookings, and that the online sales exceeded R 700million. Given that South Africa had over 9 million visitors during 2012, the growth potential for e-tourism in the country is therefore significant.”

Source: Pepperclub Hotel and Spa

14 | FEATURE

GOLF CONFERENCING Africa's Green Gems

by Lesley Stones

www.theevent.co.za

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Legends Golf Estate, Limpopo Province © SA Tourism, www.greatstock.co.za

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olf and business have always been the perfect partners, allowing executives to entertain and butter up key clients or business associates in the convivial atmosphere of the course.

Not even the global recession put paid to corporate golf days, conferences at golf estates and golf tourism. There was a slight slump, but somehow the games still went on.

Now the golf trade is expecting healthy growth again as budgets begin to ease and a new generation of players learns the value of golf as a networking event.

Conferences that include time on the greens and golf events that include a conference are both common occurrences at Legend Golf & Safari Resort in the Waterberg.

Golf is the ideal business conferencing activity as there are no other situations where you get to spend five or six hours with a potential client in a social environment, says Director of Sport Pete Richardson.

“We have examples every week where the decision-maker is a golfer and chooses the venue for a conference because the executives can play 18 holes,” he says. “We also see many small events where the conference is built around golf.”

Charity golf events are a relatively new trend, he adds, where the host company uses the event to raise money for a good cause while entertaining and doing business.

Pezula Golf Estate, Knysna © SA Tourism, www.greatstock.co.za

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Golf is the ideal business conferencing activity as there are no other situations where you get to spend five or six hours with a potential client in a social environment.

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To boost its business, Legend Golf & Safari Resort recently added the new 300-seat Sofala Conference Centre, built with worldclass facilities despite being under canvas. In November alone, Legend hosted three company golf days, a tournament run by a major brand, and a charity day for 140 golfers all keen to be close to the host, a senior business figure.

In 2013 the banking and financial services company HSBC compiled a report called Golf’s 2020 Vision. The research says the trends shaping the future of golf are the same trends that are shaping the future of the planet: the shift towards Asia, the increasing feminisation of the public world, urbanisation, digital technology and sustainability pressures on resources. What is striking is the way in which golf - one of the world’s oldest sports - is adapting to these challenges, HSBC says.

Essentially, golf is attracting more women, more younger players, and a lot more Asian fans.

This will force clubs and courses to change their facilities to create a platform for golf as a family game. The profitable clubs of the future will be those that meet the needs of women on and off the course and make the clubhouse more familyfriendly, with cafés and family rooms rather than bars and restaurants.

In other words, the days of corporate golf being dominated by the “old boys club” are coming to an end, HSBC says.

Yet that trend is a long way off hitting South Africa, says Pete from Legend Resort.

Golf in South Africa isn’t becoming more female-oriented nor attracting younger players, he says. It is still very much a sport for wealthier middle-aged men, although the colour demographics are changing as more affluent black businessmen are enjoying the

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“ Lost City Golf Course Club House

sport and using it for business.

Another trend that HSBC identified is a rising demand for a shorter golfing format. Shorter games played on shorter courses will become more common due to the dual pressures of time and space. Already courses are being designed with options to play six holes rather than 18, the report says, and a shortage of space in cities mean golf is shifting towards shorter formats that can be played more quickly.

When France won its bid to stage the Ryder

Charity golf events are a relatively new trend, he adds, where the host company uses the event to raise money for a good cause while entertaining and doing business.

Cup in 2018, it committed to build hundreds of short urban courses, HSBC points out. “It is only a matter of time before a broadcaster creates a high-profile, short-form professional competition,” it predicts.

Pete dismisses that prediction too, or at least it’s certainly not being seen in South Africa yet.

“No events are shorter, absolutely none,” he says vehemently. “People want that quality long time with clients and we often see battles to switch fourballs to get closer to the decision makers!”

Yet it may be a trend that eventually catches on, forcing the courses to adapt and offer shorter formats. In an interview for the HSBC report, South African golfer Gary Player said, “I think that you will see a lot of changes in the future to make rounds of golf shorter and courses more accessible to the everyday golfer. For golf to grow there will have to be ways to play that

“

will not take nearly as long to complete a round.

Time is of the essence to everyone. We have the responsibility to design and build enjoyable courses for the masses, not just the low handicapper or professional.”

While the Legend resort is still attracting the high-end golfers, Sun City is beginning to pull in a different crowd. Karin White, the General Manager for Events, Entertainment and Conferences, says there is definitely a trend away from the previously very elite market.

“A few years back it was a five star market and it was always The Palace that we used. The trips were a lot longer too,” she says. “Now it’s more of a three star market. Guests are sharing rooms and they are making it more palatable for people going on these trips. There are still some elite five star groups but it’s definitely more for the general public now.”

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Champagne Sports Resort

That ‘general public’ is still very male dominated, however, with Karin agreeing that 90% of golfing guests are men.

The one HSBC finding she identifies with is the growing interest from Asia, with some of the biggest golf operators now hosting educational trips in South Africa for Asian media and buyers.

Although several other countries are also trying to woo the fast-growing, golf-mad Asian market, South Africa stands a good chance of winning that business, Karin believes. “Golf isn’t just golf any more, it’s becoming far more about the destination than just the golf courses. What South Africa has to offer are some of the most amazing golf courses in the world and everything that goes around it, like Cape Town, which is such a tourist destination.”

Sun City has maintained a relatively stable level of business for golf conferences and golf tourism, but 2014 is expected to be a healthier year when business rebounds. “We have held our ground for the past 18 months, but in the last six months we have seen more interest from Asia so we are looking forward to 2014 being better,” Karin says.

The old adage that business gets done on the golf course is still very true, she says, and 60% of the conferences booked at its 42 venues involve some element of golf.

The main rivals to Sun City for golf business events are high end resorts like Fancourt and Arabella in the Western Cape. Most other African countries have yet to make a mark on the golf conference circuit, she says. “They are not getting into it because the capital outlay of having these courses set out is enormous.”

Even in relatively well-heeled South Africa some courses have closed, says James Macquet, Marketing Director of Champagne Sports Resort in the Drakensberg.

“There are courses closing around the country and this is sad for the country as a global destination and equally for the development of our local golf industry. However, if you are going to operate a top level course in the current economic climate you have to have a unique product and maintain an innovative approach to being the best in your category or area.”

Some of the first things people cut back on during a recession are conferencing, holidays

and golf. So being mediocre isn’t going to cut it, James says. “We strive to be the best at what we do and continue to be innovative in our approach to the conferencing, golf and leisure industries to keep increasing our market share.”

Champagne resort mostly receives golf groups visiting for a few days at a time rather than for single golf days because of its location. But that spectacular location at the foot of the Drakensberg is what attracts the corporate groups, annual golf trips and big events including the prestigious Nomads 50th celebration to be held in 2015.

“Our golf business hasn’t dipped, but has adjusted as our conferencing clientele has adjusted,” James says. It is now hosting conferences for up to 1000 people, so delegates are generally in a conference and haven’t got many gaps to fit in a round of golf.

Although many African countries are unable to offer much in the way of golfing destinations, the rest of the world is witnessing some major investments in golf tourism. HSBC says the golf tourism market has bounced back from the recession, and golf is an important part of

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Arabella Western Cape Hotel And Spa

“ Prince’s Grant Lodge and Golf Estate, Stanger, KwaZulu Natal North Coast © SA Tourism, www.greatstock.co.za

tourism development strategies, especially in emerging markets. Courses are being developed as part of national tourism strategies in Vietnam, Abu Dhabi and Cuba.

Although there are no official figures, HSBC estimates that worldwide there are 80 million golfers playing on close to 40,000 courses. Golf events are worth about $2 billion a year, and golf tourism is worth more than $1 billion a year.

“In short, golf is a large business which continues to grow globally despite the financial crisis. And it is growing because it is managing to keep in step with the times,” the HSBC report says.

There is a very good reason for promoting golf as a tourism strategy: golf tourists travel more and spend more money. Between 20 and

30% of regular golfers take an annual holiday where golf is the primary object, which just doesn’t happen with other sports. Their daily spending on holiday is also typically more than twice as high as that of general leisure tourists.

Golf tourism can also extend the high season for destinations, and generate revenue from meetings and incentives trips.

A few developing countries have recognised that golf tourists tend to outspend average tourists and are investing to reap the benefits. The International Association of Golf Tour Operators (IAGTO) recently reported that golf operators in Africa enjoyed a 20% increase in sales on average. It attributed the rise to the increasing investments made by developing countries, with Kenya leading the

Kenya has invested in eight golf courses targeting international golfers. These are Muthaiga, Karen, Limuru, Windsor, Sigona, Nyali, Vipingo and Great Rift Valley.

“

way. Kenya has invested in eight golf courses targeting international golfers. These are Muthaiga, Karen, Limuru, Windsor, Sigona, Nyali, Vipingo and Great Rift Valley. In 2009 Kenya was voted the ‘Undiscovered Golf Destination of the Year’ by IAGTO. A report by New Zealand Tourism confirmed that golf visitors spent more on their visit to New Zealand in 2013 than non-golfing visitors. Golf tourists generally spent $3,300 compared to the average of $2,500. New Zealand draws most of its golf tourists from Australia, the UK and the US, and those countries should be the target market for Africa’s golf market, since this is an easy destination for all three. Likewise African golf resorts and event organisers should target Korea, Japan, Canada, China and Germany,

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which are the next highest sources of golf visitors to New Zealand.

HSBC says it is equally important not to overlook the potentially huge domestic market for golf tourism. That is already becoming noticeable in South Africa as the rapidly growing black middle class takes up the game.

South Africa has the advantage of having a non-profit organisation for golf industry professionals, The South African Golf Tourism Association (SAGTA). Its mission is to promote golf tourism and to generate sustainable growth in golf tourism from the national and international markets.

One of the main drivers for its creation was South Africa being named the Golf Destination of the Year in 2011 for the African, Indian Ocean and Gulf States by IAGTO. With the industry on the way up and money beginning to flow more freely, Africa’s green golfing gems are set to shine.

Arabella Western Cape Hotel And Spa

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Information compiled from official sources and, although correct at time of going to press, may be subject to alteration. SAACI and our publishers cannot take responsibility for any omissions or errors. Any date changes will be published during the course of the year on SAACI’s website: www.saaci.co.za.

22 | SPOTLIGHT

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TEAMBUILDING Events that Help You Bond

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orporations and large-scale organisations often have annual or regular teambuilding sessions. But if you look past the trust falls and collective arts and crafts, you will find an industry that pushes the envelope on what exactly teambuilding encompasses.

Beyond Teambuilding is a unique, Joburg-based company that’s reinventing the idea of teambuilding. General Manager Lisa Hood and Director John Ingram spoke to The Event about the company and the industry.

Why are teambuilding events worthwhile and how do they enrich or benefit individuals and companies?

Building a team is a primary role of a manager and they are often not that well equipped to do this. It has been proven that adults don’t respond or change when merely told to do so. Often managers will sense that the “team” is not functioning well and will pick up obvious symptoms like individualism, blame shifting, back biting and back stabbing, negativity and more. Every manager will ask or tell his team to work together, but sadly most business organograms are structured in such a way that they rewards individuals who outperform others. Thus a teambuild can show delegates the negative impact of internal competition and how to change this.

Which exciting or challenging teambuilding activities would you recommend to anyone?

Most teambuilding companies have a complete catalogue of activities and each can be used to stimulate a variety of different outcomes. The first trick is to understand what problems or issues the team has. Often the manager will tell you what these are, but we often find it necessary to carry out preliminary interviews with staff or rely on an objective and anonymous Team Climate Survey to dig out the principle issues within a team. Once these are understood, we then structure the right activity to help the team solve its own problems. If the team was struggling with cooperation, we would use the UBUNTU CHALLENGE – a series of activities that rely on effective delegation and collaboration to create success. If they are not done correctly, the result is failure. This helps delegates understand why it is critical to cooperate in order to succeed. If the team was struggling to execute their business strategies properly, we would use the LEGO CHALLENGE. This helps them understand that a coordinated approach is needed to successfully manage projects and deliverables.

Has the economic downturn affected things, and if so, how?

The downturn (real or perceived) has created a challenge for most businesses.

The obvious one is to cut training, staff benefits and cut back on employment. There is often apprehension and distrust when a team is downsized. Management cannot afford to have a team that is afraid to be open and honest. With this uncertainty, management realises that the team that remains needs to be more efficient, more innovative and more committed to change.

This is where a “teambuild” or development session can help a team get their focus and ensure that they are moving forward in a motivated manner.

What are some of your notable clients and how do they react to the activities?

Banks, pharmaceuticals and IT companies are the most responsive in the corporate sector. The most challenging clients are

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Government-based organisations who have their own organisational dynamics to deal with. Teambuilding needs to relate to the required business acumen required and themes like “Good to Great” and “Creating Brand Champions” are very powerful interventions for the corporates. With institutional teams, the dynamics often involve balancing operational effectiveness with political intent. This often causes confusion within the teams. One might come across forms of “entitlement” or “disrespect for formal structures” and this has to be dealt with in a very direct manner. At times, these managers struggle to confront such issues and leave the symptoms to fester. We are frequently called in to run a “fun” teambuild for a department and the outcome of these is quite disturbing. It is critical for managers to get real with the objectives and ensure that the changes they want are the changes they are prepared to support going forward.

Describe the current state of the teambuilding industry?

There are many teambuilding operators offering fun-based, adventure-based or challenge-based activities, but there are very few who can transfer the energy of teambuilding into meaningful change within a team or an organisation. A teambuild intervention should complement all Training and People Development and should

complement the values and work ethic initiatives within an organisation.

What lies ahead in 2014?

There are always new and exciting teambuilds, and often these are stimulated through new TV reality programs – ‘Moolah Money Drop’, ‘The Bone Collector’ and ‘Master Chef’ to name a few. The big one for 2014 emphasises both Personal Mastery and creating a team of Brand Champions within the organisation. Through these, people see the benefit within themselves and they find that they are worth more to the organisation they work for.

Are there any other developments at Beyond Teambuilding?

The biggest and most exciting development in the merging of formal team development with fun teambuilding, is watching our facilitators grow with the process. Originally they were employed to help coordinate an event, to ensure equipment works or that the sequence of events was followed. Now, these very same facilitators have grabbed the opportunity and have started to become amateur organisational and behavioural gurus. It has been great to watch how they interact with very successful “business” people with degrees and a wealth of experience, and how these relatively new and inexperienced facilitators understand and apply their newfound knowledge.

A LITTLE ADVICE ON SELECTING A TEAMBUILDER Ask questions like the following: 1. Please forward your cover policy for your Public Liability.

2. Please refer me to 5 of your facilitators, send me their resumes and provide me with their qualifications. (Look for First Aid Levels 1, 2 or 3 level, or Facilitation Training or Adventure Training Courses they have attended and have been certified for.)

3. Can I confirm membership to SATSA, APA, SAACI or any other organisation you have joined?

4. How many years you have been in the industry? (Check this by asking for their company number to confirm number of years in the industry. This will protect you from operators who have gotten into trouble in the past and merely opened another company to avoid repercussions.)

5. Can I have three referrals from Teambuilds you have done in the last 2 months?

6. What changes in my team’s behaviour am I likely to achieve through the intervention?

7. What happens if someone gets seriously hurt?

8. What plan have I got if it rains?

9. Am I protected financially if the event cannot be run because of bad weather or some other unforeseen “Act of God”?

24 | SPOTLIGHT

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EVENT PLANNER’S CHECKLIST: Insurance L “ ive entertainment and events is an ever-changing industry that has, in recent years, become increasingly more complex. With elaborate stage acts, techno-centric audio visuals and a plethora of add-ons, every event now needs watertight insurance and safety policies.

The lack thereof can lead to serious implications for the venue, the organisers, the performers and the public – as was demonstrated at a Linkin Park concert in Cape Town in November 2012 when scaffolding and rigging collapsed and killed a woman.

This is not a standalone incident. Largescale accidents have been on the rise across the globe, from the stage collapse at the Indiana State Fair in 2011 to the Pukkelpop Festival in Belgium where five were killed and over 70 were injured. As a result, insurance professionals are “seeing greater scrutiny of safety practices by city and state inspection bureaus”, according to the Insurance Journal.

Steve Gordon of Making Music Productions works in conjunction with

Creative Cape Town and Cape Town Partnership to put on regular music events in the city. He says that safety processes are often “bureaucratised” but even though event producers need insurance, their audience and artists should always take priority. “If one is working safely and always thinking of those considerations, then more than half of the job would be done. It would be useless to just think ‘liability’ and ‘cover my back’, and not actually attend thoroughly to proper planning.”

The City Of Cape Town, as with many other governing bodies, has an events permit guide available to organisers. An event permit is generally required for more than 50 persons. The application requirements include a detailed description of the event, traffic management and emergency plans, a list of vendors, caterers and health requirements, service requirements and an environmental protection plan – just to name a few. The application takes a minimum of three weeks to process.

Gordon says the amount of red tape

Jazz Festival 2013 © Kimberleigh Aleksandra

Large-scale accidents have been on the rise across the globe, from the stage collapse at the Indiana State Fair in 2011 to the Pukkelpop Festival in Belgium where five were killed and over 70 were injured.

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should be reduced. “We need shorter routes,” he says, “which I and many others believe the City could facilitate, especially for community groups, cultural organisations and the like that would not necessitate

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compromising any legislative requirements, but helping smaller event organizers to understand the options and event configurations.” He believes this will help organisers to learn and grow. “The event permit process is quite daunting for a small operator, and often the time and resources are draining.”

From stricter construction codes to stringent on-site inspections, a higher degree of insurance coverage is being implemented. Insurance providers are now seeking things like engineering reports and extreme weather action plans to ensure maximum safety. Film and entertainment insurance, a specialised form of insurance, is designed to help organisers put proper risk management strategies in place.

Denise Hattingh of KEU Underwriting Managers is an expert on event insurance.

The Joburg-based company has supplied insurance for events like the R Kelly performance, Colour Festival, the ANC Birthday Celebration and others in African countries – Namibia, Mauritius and Mozambique to name a few. “One of the biggest changes in the life of an event organizer was the implementation of the Safety at Sports and Recreational Events Act 2 of 2010,” she says. The Act was implemented to provide measures to protect and safeguard participants, spectators and belongings, to ensure that the planning, management and enforcement of safety are handled by competent persons, and to hold role players accountable. It refers to any even hosted in a venue with a minimum of 2,000 people, so even if the event is simply hosted in a venue with that capacity and does not necessarily have that many in attendance, the Act is still applicable.

“This means that any event organizer not producing Event Liability certificates are in breach of the Act,” says Hattingh.

KEU provides an Event Liability policy that takes the type, size and location of the event – as well as the organisers’ experience – into consideration. The policy provides for legal defence costs, emergency medical expenses, fire, temporary construction, damages and much more. “We have seen an enormous increase in request for Event Liability and general awareness from all organisers on their responsibilities,” says Hattingh.

“The enforcement of the municipality Joint Operation Committees (JOC) has also played a critical role in enhancing the general

Synergy © Kimberleigh Aleksandra

improvement of risk awareness.”

There are many misconceptions about the Events Liability policy, according to Hattingh, and the small print should always be reviewed. Event planners should not be afraid to ask questions if they are not sure about their policy. Some common misconceptions include: • Those insured are under the impression that their standard Liability policy will cover the event • Once you have insured one legal entity, you are automatically including all parties (sub-contractors, venue, crew, etc.)

• Those insured believe that all incidents, whether negligence is covered or not – are seen as an accident policy • Damage to everything at the venue is covered • The distinction between sub-contractor, crew, cast (performer) and third party is often blurred In Africa, regional associations such as the West African Insurance Companies Association (WAICA) and the Insurance Institute of South Africa are seeking to promote best practices. Impact Forecasting, the catastrophe model development centre at AON Benfield, recently launched its first catastrophe model for East Africa, measuring the financial impact of earthquakes in the rift region. The company arranges insurance for South Africa’s largest rock and pop promoter, as well as activation companies, advertising agencies and a range of conferences, exhibitions, sports bodies and smaller events companies.

Dani Ettridge, a representative from AON’s Sport, Recreation & Entertainment Division, says that event planners should have insurance because, “corporate clients are more likely to appoint a company which demonstrates due diligence around risk management over a company that has no insurance cover. Ultimately, the event

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From stricter construction codes to stringent on-site inspections, a higher degree of insurance coverage is being implemented.

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has an impact on the client’s reputation,” she says. “A catastrophic loss at an event could be the end of the event organiser’s business. Insurance is the first line of defence in sustainability of a company that cannot withstand large financial losses if not covered by an insurance policy.”

Ettridge says that the increased scrutiny of event insurance policies has, in turn, increased the number of clients that AON has seen in the industry. “AON has responded by negotiating specific wordings and extensions to the benefit of their clients with policies specifically geared to addressing the needs of event organisers.”

The company is represented in 28 principal African countries and is steadily expanding across the continent. “One must understand the territorial limits and jurisdiction clauses on insurance policies if arranging cover for events across our borders,” she says.

In the coming year, insurance companies are working to address clients’ risks in new and innovative ways at affordable premiums.

The most common types of insurance are Event Liability, Non-Appearance for Keynote Speakers or Performers, Event Cancellation and Abandonment and Hired-In Equipment or Vehicles. Event planners should also be aware that professional indemnity cover is also available, as well as cover for personal accidents that happen to crew, cast and freelancers.

26 | “PRO” SPECTIVE

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Developing an Understanding of Challenges and Opportunities of

BBBEE IN THE HOTEL INDUSTRY I

have always dreamed of undertaking a doctorate degree, more as a personal challenge to see how far I can stretch myself, but the time never seemed right due to work, life and family commitments. I finally took the plunge in 2008, with the unrealistic ambition of completing the degree by 2011! Let’s just say it has been an exhilarating, painful, arduous but absolutely fulfilling journey.

My study investigated the implementation of broad-based black economic empowerment (BBBEE) policy in the hotel industry in South Africa. BBBEE aims to accelerate the inclusion of black people into the economy through company ownership, human resource, and enterprise and community development. Although black people represent 91 per cent of South Africa’s population, the economy was controlled by a small white population. My preliminary research indicated that there was slow adoption and resistance to the BBBEE policy by the private sector, including the hotel industry. It is for this reason that I decided to focus my research on the nature of compliance, along with the implementation of black empowerment policy in the hotel industry.

The main objective of the study was to investigate whether a framework or strategy for the effective implementation and sustainability of black empowerment policy could be developed, given the centrality of hotels in the tourism value chain. The inquiry allowed me to determine why there was a disconnect in BBBEE policy, identifying factors which facilitated or inhibited implementation and to explore solutions for enhancing BBBEE implementation in the hotel industry.

I adopted a mixed methods approach to the study to suit the dual structure (group and unit) of the hotel industry. Firstly I interviewed five senior executives of hotel groups, on their views

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Mati Nyazema

By Mati Nyazema on BBBEE, while primary research focused on the quantitative investigation of 611 hotel general managers in South Africa. Following data cleanup, statistical analysis was conducted on 178 responses with a 29.3 percent response rate that was deemed appropriate for the investigation.

The results of the study indicated that hotels were recording progress in the human resource development arena, although BBBEE compliance levels had not yet been reached.

Enterprise development, which was indicated by the hotels’ engagement with small black enterprises, was low, both quantitatively and qualitatively. Furthermore, hotel group leaders indicated that the tourism-specific BBBEE charter presented bureaucratic challenges, as tourism straddles several industries which required different BBBEE certification.

Through this study, I have developed an empowerment framework of solutions for achieving the successful implementation and sustainability of BBBEE in hotels. The primary factors determining success are the provision of performance targets and incentives for general managers, and if the hotel manager supports BBBEE policy. Furthermore, exogenous factors such as the star rating and location of a hotel also impact on BBBEE implementation. The proposed framework acknowledges the diverse nature of the tourism product, and provides potential solutions to enhance the hotel managers’ ability to anticipate and incorporate factors impacting on BBBEE implementation.

The empowerment framework also adds theoretical value to affirmative action discourse by suggesting a conceptual shift from a racebased approach to an alternative one which would incorporate sustainable tourism and ethical governance concerns.

This research would not have been possible without the tremendous support

The results of the study indicated that hotels were recording progress in the human resource development arena, although BBBEE compliance levels had not yet been reached.

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that I received from hotel groups, FEDHASA, the Tourism Grading Council, the Ministry of Tourism and hotel general managers from across South Africa. I undertook to share the results of my research with the hotel general managers and will be publishing a series of articles in industry media shortly on the various topics covered in my study.

Mati Nyazema Mati Nyazema is Executive Director of Tsogo Sun’s Sandton Convention Centre, the world class convention centre located in the heart of Sandton’s hotel, business and entertainment district. She obtained her doctorate degree at a graduation ceremony held at the University of Stellenbosch business school in December 2013, officially giving her the title of Dr Mati Nyazema. Her prior qualifications include a Master of Science (MSc) in International Hotel Management, (UK); Post-Graduate Diploma in Mass Communication (Kenya) and a Bachelor of Administration degree.

28 | COUNTRY SPOTLIGHT

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THE EAST AFRICAN COMMUNITY On the Move Tanzania © Manta Resort (www.themantaresort.com)

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omprised of five countries – Kenya, Uganda, Rwanda, Tanzania and Burundi – the East African Community boasts a growing business tourism industry in bustling and beautiful settings. Despite a tumultuous history, the region has stabilised over the last two decades and all of the countries now enjoy consistent political security and economic growth.

COUNTRY SPOTLIGHT | 29

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Uganda © Pal Teravagimov (Shutterstock)

What’s Happening Now Holiday Tourism Fair – Kenya Towards the end of March, the annual Holiday Tourism Fair takes place at the Sarit Exhibition Centre in Nairobi, Kenya. The show sees up to 15,000 visitors and over 70 exhibitors over the five-day running period. It allows Kenyans the opportunity to see the range of resorts, safari lodges and safari camps available to them at special, resident rates. This is the largest domestic tourism show, with leading hotels, lodges and hospitality services on display.

Key Venues Arusha International Conference Centre – Tanzania Arusha International Conference Centre (AICC) is a state of the art edifice located midway between Cairo and Cape Town. It can accommodate up to 1,350 delegates in the main auditorium and was built by the Government of Tanzania to enable and encourage Business Tourism to the nation. The AICC also has ample office space available to rent, as well as hospital services and residential housing units for international personnel working at Arusha.

Hotel Africana and Conventional Centre – Uganda Located in Uganda’s largest and capital city, Kampala, Hotel Africana and Conventional Centre has over 14 conference halls with seating capacities ranging from 20 – 3000 participants.

The conference rooms are internet-ready with dedicated high-speed wireless connections.

Tele-conferencing, interpretation booths, built-in PAS, infra-powered communication systems,

Kenya

satellite TV, intercom and internet services are also available.

Kenyatta International Conference Centre – Kenya Built especially for Conference Tourism, Kenyatta International Conference Centre (KICC) is a remarkable, 30-storey landmark on Nairobi’s skyline. The facility was constructed in 1969 and is the only building in the region with a helipad. KICC has a rich MICE heritage and has hosted high profile events in all sectors of the economy. It has eight meeting halls and exhibition areas equipped with cutting edge technology, and includes round-the-clock security surveillance, catering services and an electronic voting system.

Getting to the EAC by Air All five East African states have flag carriers – Air Tanzania, RwandAir, Air Uganda, Kenya Airways and Air Burundi. Most of the carriers provide extended regional services to a variety of east, west and central African nations as well as limited international flights. International airlines offer connecting flights to countries further afield.

Climate Despite its location just below the equator, the EAC has an atypical climate. Because of its generally high altitude, rains and westerly monsoons created by the Rwenzori Mountains, East Africa is surprisingly cool and dry for its latitude. There are two distinct wet seasons – one in April and the other between October and November. West of the mountains the rainfall pattern is more tropical, while coastal regions are hot and humid.

Temperatures tend to hover between 15 and 25 degrees Celsius throughout the year.

You Need to Know About The East African Community has recently made tremendous strides both economically and politically. In early December, the five nations signed a Monetary Union Protocol, paving the way for the establishment of a common currency. The EAC has already agreed that East African residents will have a common passport by November 2015, which will only be recognised among the five nations. By January 2014, the East African Common Tourist Visa will also come into effect, which is expected to boost tourism to the region.

Population Kenya – 44,037,656 Tanzania – 48,261,942 Rwanda – 12,012,589 Burundi – 10,888,321 Uganda – 34,758,809 Total – 149,959,317 (CIA World Factbook, July 2013 est.)

Did you know?

When several Burundians of close acquaintance meet for a gathering they drink impeke – a beer – together from a large container to symbolize unity.

30 | REGIONAL SPOTLIGHT

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KWAZULU-NATAL A Business Events Leader

K

waZulu-Natal (KZN) is one of South Africa’s most popular event and holiday destinations. The bustling port city of Durban boasts worldclass meeting facilities, an award-winning convention centre and some of South Africa’s finest hotels. KZN has professionally hosted some of Africa’s most significant events including: the International Wildlife Management Congress, the fifth BRICS Summit, the United Nations Climate Change Congress and COP 17. Known for its wonderful weather with 320 days of sunshine per year, KZN offers natural attractions and adventure activities. A number of Blue Flag beaches are found on the coast along the Indian Ocean, while its western part is marked by the Drakensberg mountain range.

Durban ICC

Getting to KZN by Air The new, state-of-the-art King Shaka International Airport (KSIA) is the third largest airport in South Africa. Built to process up to 7.5 million passengers a year, it replaced the Durban International Airport (DIA). The first flight took off without a hitch on 1 May 2010, just over a month before the start of the 2010 FIFA World Cup. KSIA is situated in La Mercy, 35 kilometres north of Durban’s city centre on the Dolphin Coast and serves domestic travellers and international travellers.

What’s Happening Now The EXSA 2014 Conference This year’s EXSA Conference will be held in KZN at the Coastlands Hotel in Umhlanga from 26 – 28 January. A welcome cocktail party and gala dinner hosted by the City of Durban will form part of the conference.

Speakers will include internationally acclaimed futurist Graeme Codrington as the Keynote Speaker, Dave Nemeth a future trends analyst, Amanda Kotze-Nhlapo and Aggrey Maposa. For more information visit the EXSA website: www.exsa.co.za.

Key Venues Durban International Convention Centre Durban ICC is one of the most advanced conference facilities in the world. The facility boasts the largest area of column free, flat floor, multi-purpose space in Africa coupled with state of the art technology. As well as being named “Africa’s Leading Meetings and Conference Venue” of the year by the World Travel Awards,

the Durban ICC has been voted amongst the top 20 conference centres in the world by the AIPC. A focal point of Durban’s business district, the Durban ICC is centrally located and just half an hour from the airport and minutes from hotels and beaches.

Champagne Sports Resort Located at the foot of the majestic Drakensberg mountain range the Champagne Sports Resort is an award-winning resort that allows visitors to mix business with pleasure. Following recent developments the resort can now accommodate up to 750 delegates in 152 hotel rooms and 91 time-share chalets. The resort offers a total of 16 conference venues including the new state of the art Buttress Centre with a floor space of 1200m2 (usable area) which seats up to 1400 delegates and banquets 850 guests at round tables.

© SA Tourism

Population

You Need to Know About

10 267 300 in 2011 according to South Africa Info (www.southafrica.info)

The Durban International Convention Centre (ICC) is one of the most advanced conference facilities in the world. It is an award-winning conference centre that has an overall client satisfaction rating of 88%. It was voted “Africa’s Leading Meetings and Conference Venue” for the 12th time by the World Travel Awards” in 2013.

Climate The province has a warm, sub-tropical climate, with temperatures moderated by the expanse of the Indian Ocean. Summers are hot and humid averaging 28 degrees, and experience the majority of the annual rainfall, while winters, with average temperatures of 23 degrees, are warm, dry and clear. There is occasional frost in the interior and snow often falls in the higher reaches in winter. Winter sunshine averages almost 7 hours a day, some of the highest in the country. Source: www.zulu.org.za

Did you know?

Once home to legendary King Shaka and the Kingdom of the Zulu, today KwaZulu-Natal is home to the largest Indian community outside of India.

© SA Tourism

REGIONAL SPOTLIGHT | 31

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32 | EVENTS

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CORE BANKING SOLUTIONS CONFERENCE 12-13 Johannesburg, South Africa

FEBRUARY JANUARY ORANGE AFRICA CUP OF NATIONS 11-31 South Africa OFFSHORE WEST AFRICA 21-23 Accra, Ghana EXPO SUMMIT AFRICA 26-28 Johannesburg, South Africa BREAKBULK AFRICA CONGRESS 27-30 Johannesburg, South Africa ADDIS ABBA SUMMIT ON CROSS CULTURAL COOPERATION 27-31 Ethiopia, Addis Ababa

J&B MET 1 Cape Town, South Africa INVESTING IN AFRICAN MINING INDABA 3-6 Cape Town, South Africa LAND TRANSPORT MOZAMBIQUE 3-6 Maputo. Mozambique TRANSPORT INFRASTRUCTURE EAST AFRICA 3-6 Maputo, Mozambique

AFRICAN ENERGY INDABA 18-20 Johannesburg, South Africa ASIA-PACIFIC INCENTIVES & MEETINGS EXPO (AIME) 18-19 Melbourne, Australia MEETINGS AFRICA 24-26 Johannesburg, South Africa PAN-AFRICAN FILM & TV FESTIVAL OF OUAGADOUGOU (FESPACO) 21-28 Ouagadougou, Burkina Faso ALGER FASHION 27 Feb - 1 Mar Algiers, Algeria

DISCOVERY SPORT INDUSTRY AWARDS 13 Johannesburg, South Africa

GAUTENG HOMEMAKERS EXPO 27Feb-2 Mar Johannesburg, South Africa

SIGN AFRICA 12 Nelspruit, South Africa

DESIGN INDABA EXPO 28 Feb-2 Mar Cape Town, South Africa

EVENTS | 33

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MARCH HOBBY-X 6-9 Johannesburg, South Africa

DISTRIBUTECH AFRICA 17-19 Cape Town, South Africa

MUSIC EXCHANGE 6-9 Cape Town, South Africa

POWER-GEN AFRICA 17-19 Cape Town, South Africa

NWJ BRIDAL & EVENT SHOW 7-9 Durban, South Africa

CARDS & PAYMENTS AFRICA 18-19 Johannesburg, South Africa

LABEL SUMMIT AFRICA 10-11 Cape Town, South Africa

RETAIL WORLD AFRICA 18-19 Johannesburg, South Africa

INFECTING THE CITY 11-15 Cape Town, South Africa

DECOREX 20-23 Durban, South Africa

SIGN AFRICA 12-13 Cape Town, South Africa

HOLI ONE COLOUR FESTIVAL 21 Cape Town, South Africa

CAPE GETAWAY SHOW 14-16 Cape Town, South Africa

CAPE TOWN JAZZ FESTIVAL 28-29 Cape Town, South Africa

Pinnacle Point Beach and Gold Resort, Garden Route, Western Cape Province © SA Tourism, www.greatstock.co.za

SUCCESS SUMMIT SA 1-2 Johannesburg, South Africa

34 | INDUSTRY MOVES

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Terra Nova Namibia

Receives 2013 Site Crystal Award Terra Nova Namibia has received a 2013 Site Crystal award for “Most Impactful Effort toward Corporate Social Responsibility as Part of an Incentive Program” at the Site International Conference in Florida, USA. It is the first time this prestigious award is won by a Namibian DMC. This particular category acknowledges outstanding DMC’s for their efforts in incorporating practices and principles of Corporate Social Responsibility (CSR) within a motivational travel program.

The winning incentive programme was designed by Terra Nova Namibia for 100 sales agents from InmediaONE Germany, a

subsidiary of Bertelsmann AG. The general programme consisted of two nights at Mokuti Lodge at the dramatic Etosha National Park, were participants were treated to spectacular safaris, spa treatments, interaction with local Bushmen and the CSR Project at the Ombili Foundation, which was the highlight of the trip.

From Etosha they travelled by private charter to Swakopmund where they enjoyed staying at the Swakopmund Hotel and the adrenaline rush of quad-biking on the dunes, a cruise to see seals and dolphins as well as some quiet time exploring this unique town in Namibia.

New Partnership

for Spier

Spier has announced a partnership with a professional hospitality management company, PMR Hospitality Partners. Since December 2013, PMR have assumed responsibility for managing Spier’s leisure operations including the hotel, conferencing facilities and restaurants.

PMR is led by Tony Romer-Lee and Euan McGlashan, two hospitality veterans who have a combined 50 years of luxury, international experience running leading hotels and resorts. This included taking Cape Grace hotel from opening in 1995 to Best Hotel in the World with Condé Nast Traveler Magazine in 2000.

Spier has become a leading destination in the Cape, and is renowned for its responsible tourism approach. In 2011, Condé Nast Traveler World Saver Award recognised the estate as the top international destination ‘Doing it All’, and the hotel was one of the first to be accredited by Fair Trade in Tourism SA.

Marcelle Richards

Marcelle Richards

Appointed Banqueting, Conference and Events Executive at Maropeng Marcelle Richards has been appointed as Banqueting, Conference and Events Executive at Maropeng.

Marcelle brings over 10 years of local and international experience in the events industry to Maropeng having previously worked at Zulu Nyala Country Manor, Tickled Pink Productions in London and The Hilton London Hotel.

Tony Rubin, Managing Director of Maropeng, welcomes Richards to the team saying, “Events including conferencing and banquets are a big part of Maropeng’s day-today business and we believe Richards will be a great asset to the Maropeng family.”

INDUSTRY MOVES | 35

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South African Book Fair to Replace Cape Town Book Fair The Cape Town Book Fair will return to Cape Town in 2014 but this time as the South African Book Fair. Scheduled to take place from 13 -15 June, the country’s now national book fair, provides not only unique and interesting insights into the publishing world but also a premier platform for the literary, publishing and all stakeholders in the book value chain to gather and trade, network and exhibit.

Mpuka Radinku, Executive Director of the Publishers’ Association of South Africa, says under the banner of the South African Book Fair, it will be more inclusive in terms of being accessible to a larger number of participants.

“In line with requests from a number of our stakeholders, PASA believes by reestablishing the Fair as a national one, it will do much to draw increased interest from current participants from a location point of view. In addition, we are targeting increased participation from brand new stakeholders for whom the Fair previously may not have been seen as a beneficial platform,” he comments.

Radinku explains PASA’s plans to change the fair model from a business entity to a nonprofit one. “The new non-profit model will allow greater participation from government, thereby increasing the possibility of available funding to assist emerging local authors and publishers to establish themselves on the global stage.”

“Furthermore, with Africa a key focus for many international delegates that attend our Fair, from a trade perspective it makes sense to have the flexibility to host the fair in all major centres around the country. This makes it both a convenient and affordable destination and will draw a greater number of African based exhibitors,” he says.

Radinku emphasises that while the Fair will move towards a non-profit model, it will retain some of the commercial imperatives that have established it as the pre-eminent book Fair in sub-Saharan Africa. “It is a very exciting time for publishing and we believe tailoring the model to suit our unique market, and bringing together a strong trade and public element, will allow us to grow the Fair in the right direction,” he concludes.

For more information, go to http://www. capetownbookfair.co.za or call Louise BarryTaylor on 011 549 8300.

Cape Town Book Fair

Free Wi-fi for all Delegates East London ICC

at East London International Convention Centre

On top of free wi-fi offered to guests staying at their hotels around the country Premier Hotels and Resorts, which manages the East London International Convention Centre (ELICC), has made wi-fi access freely available to all delegates visiting the ELICC. All conference goers will have full access to the wi-fi service for as long as they are inside the ELICC building on East London’s beachfront.

Eugene Oelofse, Premier Hotels and Resorts’ Marketing Manager said offering this free service is another example of the group’s continuous commitment to serve the business market in a way that adds real value. “Keeping up to date and on top of what our guests require from our meeting venues is our aim and we are therefore constantly looking for ways to meet all guest requirements.”

The free wi-fi for conference delegates is already available at the ELICC.

36 | ASSOCIATIONS

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The 2013 Site Crystal Award Recipients are: •

EXSA 2014 CONFERENCE & AGM What does the future hold for our industry?

Where is the exhibition and events industry heading in the future? We keep hearing about “Africa’s Time Has Come” – but has it? Find out the answers to all these questions – and much more - from the world’s leading experts at this year’s EXSA Conference to be held in KwaZulu-Natal at the Coastlands Hotel in Umhlanga from 26 – 28 January.

Speakers include internationally acclaimed futurist Graeme Codrington as the Keynote Speaker; Dave Nemeth a future trends analyst; Aggrey Maposa on the future of digital marketing; Amanda Kotze-Nhlapo on what the Government are doing to assist the industry in the future; Chris Bruwer, CEO of the Comrades on the future of sponsorships sharing strategies and insights; Dirk Elzinga on the future role of venues in South Africa and Africa and the role that they will play in the future of the industry and the new BEE codes and how they will affect our future.

A welcome cocktail party and gala dinner hosted by the City of Durban will form part of the conference. Network with your industry peers and see what your future holds.

Register on the EXSA website: www.exsa. co.za. For further information contact: Sue Gannon, at the EXSA office: 011 805 7272 or email exsa@exsa.co.za

Site Recognizes 10 Outstanding Incentive Programs with the 2013 Crystal Awards

SA Tourism © www.greatstock.co.za

Site celebrated 10 extraordinary motivational programs with the presentation of the Site Crystal Awards at the Site Global Conference in December in Orlando, Florida, USA. Since 1980, the Crystal Awards Recognition Program has provided industry acclaim for world-class organizations that excel in designing unique motivational travel experiences that deliver measurable results for their clients. The Site Crystal Award serves as a benchmark for programs and is regarded as the highest honor in the motivational events and incentive travel industry.

“Always striving, never settling in the creation of exceptional motivational experiences that deliver business results – that is the hallmark of Site Crystal Award recipients,” shared Site President David Sand. “These organizations pioneered new experiences around the globe, proved the impossible possible and exceeded previous levels of excellence. They showcased the best, not just the bestknown, of their destinations, advanced client values and brands and gave generously to local communities. In doing so, they achieved a number of important business goals for their clients, including increased sales, lower employee turnover and greater loyalty. Congratulations to these highly deserving 2013 Site Crystal Award recipients.”

Site gratefully acknowledges the support of Ray Bloom, Chairman of IMEX Group, Site’s long-term Crystal Awards sponsoring partner.

•

•

•

•

•

•

•

•

•

Aimia – “Volvo President’s Club” Exceptional Motivational Travel Program – Best in Class by Global Region – North America Aimia – “Microsoft EMEA Gold Club – School Supplies Drive” Responsible Experiences – Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program Creative Travel Pvt. Ltd. and Viajes Bilbao Express – “Seguros Bilbao India 2012” Exceptional Motivational Travel Program – Best in Class by Global Region – Asia/Pacific De Feest - & Eventarchitect – “South Africa” Exceptional Motivational Travel Program – Best in Class by Global Region – Africa/Middle East Dittman Incentive Marketing – “Magical Madrid” Inspiring/Rewarding Experiences – Most Outstanding Single Motivational Event within an Incentive Program Eventown – “Dancing in China” Best Business Solutions – Most Effective Incentive Marketing/ Promotion Campaign Fourth Wall Events and BI WORLDWIDE – “Vintage Vegas” Exceptional Motivational Travel Program – Best in Class by Global Region – North America Hosts New Orleans – “Feel With All Your Senses” Responsible Experiences – Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program ITB dmc – “Rally der Besten” Exceptional Motivational Travel Program – Best in Class by Global Region – Europe Terra Nova – “Inmedia ONE” Responsible Experiences – Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program

ASSOCIATIONS | 37

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Renaud Hamaide Begins Mandate as UFI President 2013/2014 At its annual General Assembly held in Seoul this week, UFI - the Global Association of the Exhibition Industry, proudly welcomed new members into its international community of leading fair organizers, venue managers, partners of the industry and national and international associations. Founded in 1925, today UFI serves and represents the business interests of 637 member organisations in 85 countries on 5 continents.

Over 400 delegates attended this prestigious annual UFI event. This year’s 2013 event was hosted by UFI members, AKEI, the Association of Korea Exhibition Industry, and Congress venue, Coex.

Nineteen Korean exhibition organisations are currently members of UFI. The General Assembly welcomed its new UFI Presidential trio. The UFI Presidential term of one year builds on a three year UFI Presidential cycle: one year as incoming-President, one year as incumbent President, and one year as Immediate past-President. For the 2013/2014 session, Renaud Hamaide (Comexposium, Paris, France), succeeds UFI’s first Chinese President Chen Xianjin (CAEC, Beijing, China) as UFI President.

Chen will continue to provide support as UFI’s immediate past-President. In June, UFI’s Board of Directors announced the selection of Andrés López Valderrama (Corferias, Bogota, Colombia) as incoming UFI President (2013/2014). In their capacity as Executive Vice-Presi

Membership in UFI is based on adherence to an industry code of ethics ensuring best practice throughout its international membership. UFI Members are responsible for the management and operation of over 4,500 exhibitions around the world.

The 81st UFI Congress will be hosted

by AFIDA, the Asociación Internacional de Ferias de América, and Corferias in Bogotá, Colombia, from October 29 to November 1, 2014dents during the coming 2013/2014 term, Valderrama and outgoing UFI President Chen Xianjin, will provide continuity and support to Renaud Hamaide. Valderrama’s position will automatically evolve at the 81st UFI Congress when he will assume his mandate as UFI President.

Renaud Hamaide accepted this mandate, saying, “it is an honour for me to accept this position at the head of the global exhibition community. I’m looking forward to the coming year and to the great job before me!”

The UFI General Assembly bestowed the internationally recognized UFI Approved quality label on 45 exhibition events, welcoming them into this select group of international exhibitions. With an objective of providing transparent data to exhibitors and visitors alike, all of UFI’s 936 Approved exhibition events must regularly audit and certify their event statistics.

The gathering in Seoul was also the occasion for UFI to hold a number of internal association meetings ranging from Regional Chapter meetings to Committee meetings on subjects as varied as sustainable development, education and family owned exhibition businesses.

38 | EVENT GREENING

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GREENING MEETINGS AFRICA 2014: Case Study

M

eetings Africa is the leading business events trade show on the African continent, and is hosted annually over two days at the Sandton Convention Centre. The 2014 show will be the fourth year that event greening practices have been implemented at the show.

In 2013, Meetings Africa attracted 299 hosted buyers, 166 media members, 1 278 visitors and 237 exhibitors. As a result of the large numbers of people travelling to this event, a significant volume of carbon emissions are generated. This cannot be avoided, and in fact the success of the show requires that this increases year on year.

“Therefore,” says Amanda Kotze-Nhlapo, Executive manager of the South Africa National Convention Bureau, “our focus is on making the travel more efficient, for example by booking the most direct flights for the hosted buyers, and using the Gautrain and shuttles for inner city travel. At the same time we have also looked at all the other variables that we can control, for example to see how we can make our event more efficient in terms resource use, such as energy, water and food.”

The event’s catering has been identified as an area where more can be done to be green, in terms of procuring locally grown and seasonal goods. This in turn reduces the transport and refrigeration requirements for food delivery, while also supporting the local economy – which is an important aspect of greening.

Food waste will be avoided through donation of un-served food to Food Bank, a non-profit entity which will collect and redistribute excess food to charity organisations in a manner that is compliant with health and safety regulations.

Food that is not fit for human consumption, such as scraps from plates, will be temporarily stored in Bokashi bins in the kitchens, before being taken to community gardens to be made into compost. Bokashi is a powerful composting system - it speeds up the breakdown of food waste to get it compost-ready, and can handle bones, citrus, garlic and other wastes that are not normally easy to break down. It is also effective in eliminating the smells around food waste, making it an ideal temporary storage solution for kitchens.

“The carbon footprint of food waste is about four times its weight, and this is why it is important to compost it and avoid significant green hour gas emissions. This solution not only does this, but also converts the waste into another useful resource; compost. It really is an elegant solution,” says Amanda.

Only BWI wines and SASSI approved seafood will be served, while an effort is also being made to procure organic and Fair Trade items – where the cost is not prohibitive.

“We have to be practical in terms of what is achievable,” says Amanda. “And unfortunately some green products can be costly. The key thing is that we keep an open mind about them, in case they are workable within our budget.”

Another way in which the show has been greened is through improved waste management, such as deterring high volumes of waste output (for example, discouraging bottled water to avoid plastic bottle waste), reusing as many items as possible (for example, donating the carpet post-event to charities), and recycling what cannot be re-used. This should keep the landfill waste to a minimal and unavoidable amount.

Energy efficient technologies are being

promoted, while Renewable Energy Certificate (RECs) will be purchased for the event.

“Communication is also a vital part of the greening process, so we are doing our best to spread our message and educate the people at our event as to why this is important, and how they can play a part in this sustainability drive,” adds Amanda.

An eco-audit will be conducted to measure the effectiveness of these initiatives, while also making recommendations for future events.

EVENT GREENING FORUM 2014 CONFERENCE The EGF will be hosting their 2014 Conference at Meetings Africa. This half-day event will be packed with information related to Responsible Tourism, with a specific focus on business events.

Date: Monday, 24 February 2014 Venue: SCC, Johannesburg Time: 08h30 – 13h00 For more details go to: www.eventgreening.co.za/events

OPPORTUNITIES | 39

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ICCA’S Specialised Industry Training for Young Professionals at AIME 2014 In conjunction with AIME 2014, ICCA will once again be running its popular Forum for Young Professionals from 16-17 February at the Melbourne Convention and Exhibition Centre.

ICCA FYP seeks to train young professionals under the age of 30 who are keen to expand their understanding of the global meetings industry. The program offers unique set of

exposures to some of the best minds in the industry. According to FYP manager Elizabeth Rich, “We leverage off the AIME trade show to develop quality program using senior industry experts visiting Melbourne,” The 2014 theme ‘The Shape of Things to Come’ is said to focus on changing strategies and practices in the meetings industry.

For more details and application form, please contact elizabethrich@agenda.net.au.

ANNOUNCING THE 2014 PRISM AWARDS Show the World your Communication Mastery

T

he search for southern Africa’s top public relations campaigns executed in 2013 is on! The organisers of the 2014 PRISM Awards have finalised the Call for Entries – with a number of exciting developments. New categories, new scoring in some categories, as well as modifications in the judging process are just some of the changes.

In line with the objective of becoming the preeminent awards in the public relations discipline in South Africa, the PRISM Awards Committee has extended the consultancy awards, individual awards, and most importantly added a new category aptly named the ‘Campaign of the Year’.

Campaign of the Year For the first time in its history, the PRISM Awards will have a category named ‘Campaign of the Year’. This award replaces the Gold award for public relations excellence. The measurement of this category is as follows: Statement of the Problem (10), Research (15), Planning (25), Execution (25), Evaluation (25) – and for 10 additional points the intangible ‘Magic/The X Factor’.

Unlike in previous years, entry into the ‘Campaign of the Year’ is not automatic.

Consultancies, NGOs, government departments and corporates will need to enter

this category separately.

“The PRISM judges will select the top five campaigns from this category and invite the entrants to present their campaign with the client, where relevant, to the panel,” explains Kevin Welman, Convenor of the PRISMs. “The entrants and clients will be invited to the awards function on Sunday 6 April 2014 where one campaign will win the first overall PRISM Campaign of the Year.”

New Categories Categories new to this year’s line-up include: 1.

Campaign Best Informed by Analytics/ Big Data: For research conducted for the development of business/communication strategies 2. Social Media for Public Relations (best use of social media to lead a programme): For excellence in the use of social media as a public relations tool 3. Mobile Media for Public Relations (best use of mobile to lead a programme): For excellence in the use of mobile as a public relations tool 4. African Public Relations Campaign: For a coordinated public relations campaign spanning five or more countries in Africa, for any kind of company or organisation

Consultancy Awards In a ‘first’ for the PRISMs, public relations consultancies of all sizes will be recognised for their work. In addition to the award for best small public relations consultancy, medium- and large-size public relations consultancies have the opportunity to win a coveted PRISM. The Best Mid-sized Public Relations Consultancy Award recognises public relations firms employing 10 to 29 people, while the ‘Best Large Public Relations consultancy’ is aimed at consultancies employing more than 30 people.

Individual Awards The individual awards have also undergone a significant revamp, with four categories, including a ‘Lifetime Achievement’ Award, being included in the line-up.

“These improvements are all part of the PRISM Awards committee’s efforts to keep the Awards relevant,” says Welman. “We are building a modern and relevant forum for recognition based on an incredibly strong foundation.”

The deadline for entries is Friday 7 February 2014.

For more information visit www.prism-awards. co.za or www.prisa.co.za.

A ‘Prepping for PRISM’ workshop and video will be available early in the New Year.

40 | DIRECTORY LISTINGS

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ADVERTISERS COMPANY

TELEPHONE

EMAIL

WEBSITE

3D Design

+27 11 608 1588

info@3ddesign.co.za

www.3ddesign.co.za www.3ddesign.co.za

3D Deco

+27 861 333 326

sales@3ddeco.co.za

www.3ddeco.co.za www.3ddeco.co.za

Bidvest Prestige Group

+27 31 263 9400

info@presclean.co.za

www.bidvestprestigegroup.co.za www.bidvestprestigegroup.co.za

Blu Cube Exhibition Design Studio

+27 861 blucube

studio@blu3.co.za

www.blu3.co.za www.blu3.co.za

Budget Van & Truck Rental

+27 21 510 8602

garydv@budget.co.za

www.budget.co.za www.budget.co.za

Concept G

+27 86 122 2678

info@conceptg.co.za

www.conceptg.co.za www.conceptg.co.za

Connecta-Floor

+27 86 044 7348

info@connecta-floor.co.za

www.connecta-floor.co.za www.connecta-floor.co.za

EXSA

+27 11 805 7272

exsa@exsa.co.za

www.exsa.co.za www.exsa.co.za

Expo Centre Johannesburg

+27 11 494 1920

info@expocentre.co.za

www.expocentre.co.za www.expocentre.co.za

Intercape

+27 21 380 4400

charters@intercape.co.za

www.intercape.co.za www.intercape.co.za

Invent Infrastructure

+27 21 691 6423

allie@invent.co.za

www.inventinfrastructure.co.za www.inventinfrastructure.co.za

MMI-South Africa

+27 11 476 8093

info@mmi-southafrica.co.za

www.mmi-southafrica.co.za www.mmi-southafrica.co.za

Prosperis Technology

+27 86 178 2266

info@prosperis.com

www.prosperis.com www.prosperis.com

SAACI

+27 11 465 0334

info@saaci.co.za

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