Issue 11 | 2017
ESS NGR O C I UF COM ICA R F A
+CTICC + CTICC 2
Impresses Local and International Delegates Alike
+MEASURING + MEASURING EXPO ROI In Rands and in Relationships
CSIR Appoints Six In-Service Trainees
Zeitz MOCAA Sets New Benchmark for SA MICE Industry
ZEITZ MOCAA Sets a new benchmark for SAâ€™s business-events industry.
SA Tourism Appoints
Measure Expo ROI in Rands and Relationships
The SA Pavilion at IMEX America
BUSINESS EVENTS INSIGHTS AND PREDICTIONS
Business Events Insights and Predictions
World renowned experts weigh in on the questions that matter.
Creative Event Spaces for your Next Event
CREATIVE EVENT SPACES
Kim Crowie explores incredible venues that are ideal for your next event, meeting or conference.
Mozambique: Idyllic Beach Destination
Limpopo: For Business Events Outside the Ordinary
LIMPOPO A region of contrasting landscapes, Limpopo is a favoured destination with desirable event options to match.
Events to Diarise
Directory of Advertisers
THE TABLE BAY
THE TABLE BAY
The essence of the enchanting Cape
Contemporary Cape charm
A stay at The Table Bay affords guests once-in-a-lifetime opportunities to be graced by the synergy of two oceans, witness South Africa’s floral kingdom, take a trip to an island symbolic of our history, explore a natural wonder of the world and be captivated by the sheer beauty of the Cape’s breathtaking sceneries or majestic mammals.
Situated between Robben Island and Table Mountain in the heart of Cape Town’s working harbour, the Victoria & Alfred Waterfront has become South Africa’s most visited destination. The Waterfront offers magnificent sea and mountain views, exciting shopping and a variety of experiences to entertain and delight.
The best address in Cape Town The Table Bay, opened in May 1997 by iconic former South African president Nelson Mandela, is situated on the historic Victoria & Alfred Waterfront. Perfectly positioned against the exquisite backdrop of Table Mountain and the Atlantic Ocean, it provides a gateway to Cape Town’s most popular allures.
Meet the Team
Joanne Selby, General Manager
Nico Myburgh , Hotel Manager
Marc Weber, Food and Beverage Manager
Table Bay Breakwater Blvd Victoria and Alfred Waterfront 8001 Tel: +27 21 406 5000 Email: email@example.com Website: www.suninternational.com/table-bay
Keshan Rambarun, Executive Sous Chef
Leanne Dennler, Groups and Events Manager
Claudia Adams, Reservations Manager
(From left): Skhumbuzo Zwane, Pabalelo Serepo, Nontokozo Mdhluli, Jennifer Modise, Bathembu Mbombela and Lungile Mkhwanazi (Courtesy of CSIR ICC)
SIX IN-SERVICE TRAINEES The CSIR International Convention Centre (CSIR ICC) has appointed six in-service trainees in various departments for 6 months each.
ontinuing with its ethos of contributing to capacity development, the CSIR International Convention Centre (CSIR ICC) has appointed six in-service trainees in various departments for 6 months each, to gain knowledge in their respective fields in order to obtain their qualifications. The 2017 intakes are Pabalelo Serepo, Skhumbuzo Zwane, Nontokozo Mdhluli, Jennifer Modise, Bathembu Mbombela and Lungile Mkwanazito. These young women and men are expected to experience, explore, share and analyse while they apply their theoretical work in practical scenarios.
The learning experience challenges the students to move beyond their established classroom routines into a professional work zone. The training programme further enables the students to get a thorough understanding of the theoretical knowledge acquired through their fields of study, in a more practical environment. The environment also encourages them to explore their creativity as well as learn new relevant skills and knowledge related to their qualifications. “In the words of Nelson Mandela, education is the most powerful weapon which you can use to change the world. We share his sentiments. To this end,
our in-service training programme is aimed at addressing skills shortage and is tailored to enhance the students’ knowledge and offer them the necessary skills for employment in the hospitality industry,” explains Bronwen Cadle de Ponte, CSIR ICC General Manager. Over and above its regular inservice trainee programme, the ICC also accommodates relevant schools visits. Students get an exhilarating experience of the daily activities of the food and events production industry they aspire to be part of. As well as a tour of the ICC’s bustling building, they get to interact with the chefs and other department heads as part of the programme.
SETS A NEW BENCHMARK FOR SA’S MICE INDUSTRY South Africa has cemented its status as one of the world’s leading MICE destinations with the opening of Zeitz MOCAA Events, encompassing two exquisite venues at the recently established Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA).
© House of Vizion 2017
eitz MOCAA Events – which incorporates the Atrium and the Venue on Level 6 (which also functions as a daytime eatery called FOOD) are operated by the internationally renowned events company, The Aleit Group. Both venues highlight the remarkable design which helped architect Thomas Heatherwick transform a neglected silo into the most desirable hot spot in one of the world’s most exciting cities. Visually stunning, with views that literally take one’s breath away, the Atrium and the Venue on Level 6 offer a guest experience unlike any other; further enhanced by the comprehensive scope of services and consummate professionalism offered by The Aleit Group. The Atrium, for instance, is the ideal space for welcoming guests to the spectacular Zeitz MOCAA, which has instantly become a landmark on the
© Vivid Blue Studio international arts scene. Between 200 and 500 people can be accommodated here. “It is, indeed, an exceptional space,” comments Aleit Swanepoel, Founder and Chairman of The Aleit Group. What makes it special, he explains, is its location in the very heart of the museum, connecting the two silos which now make up this oneof-a-kind museum. Soaring 33m high, the structure does not fail to impress. Of course, the Atrium’s backdrop of over a hundred gallery spaces, housing some of the most important artworks in the African canon, is supremely difficult to match. Once guests have enjoyed drinks and canapés in the Atrium, they can proceed to the Venue on Level 6; a space with the versatility to host a vast range of events, from weddings to corporate functions of up to 200 guests. From here, they can progress to one of the highlights of the venue the rooftop sculpture
garden. “We are particularly proud of this feature,” comments The Aleit group CEO, Hans Roosenschoon. He continues, “Worldwide, one of the most prevailing trends defining the MICE industry right now is venues’ drive to differentiate themselves by offering something unique.” The sculpture garden certainly does this, by presenting a view that is surely unrivalled by anything else in the world - a 270-degree vista of the Cape Town skyline. The Cape’s guardian, Table Mountain, of course dominates this scene. The venues may be booked separately, or as part of a package, and additional services – from décor to music and entertainment – can be organised through The Aleit Group. “We’re confident in saying there is no other venue with quite as much wow factor,” Roosenschoon says. “After all, no other venue boasts a location or a view quite so dramatic.”
CTICC 2 IMPRESSES WITH FIRST EVENT
The Cape Town International Convention Centre’s new expansion – CTICC 2 – delighted organisers and delegates alike as it successfully hosted the 21st Annual Congress of the South African Council of Shopping Centres (SACSC). The conference, held from 13 to 15 September was the new venue’s first ever event and attracted 1 500 delegates from over 500 companies.
ommenting on the success of the event, SACSC posted an enthusiastic tweet on the second day of the conference: “We are honoured to be the first event in CTICC 2. The CTICC team has been nothing but incredible in the hosting of our 21st Annual Congress. Thank you.” CTICC Chief Executive Officer, JulieMay Ellingson said that hosting the congress was a major triumph thanks to the excellent synergy and collaboration with the client: “It was a pleasure to work with CEO Amanda Stops and the SACSC team. They were incredibly supportive and very accommodating. We work closely with every client to understand their requirements and objectives but in a brand new event space, this close partnership becomes even more critical. We are proud to have hosted the SACSC Annual Congress to launch the building with panache. Interestingly, the CTICC hosted the Annual Congress in 2003 – our first year of trading. Now they are once again inaugurating a new era for the CTICC.” There are over 1 700 shopping malls in South Africa, and the SACSC Annual Congress is an important barometer of the industry. It took advantage of several of the state-of-the-art venues within CTICC
2. Exhibition Halls 8 & 9 were transformed into the main plenary room while Hall 10 played host to a much-anticipated lunch with Olympic athlete Wayde van Niekerk and his coach, Anna “Tannie Ans” Botha. Halls 5, 6 & 7 housed the parallel exhibition area, and the centre’s range of meeting rooms and suites were also used: a VIP reception room, a nerve centre for event managers, and a media interview room. Organisers and delegates experienced the centre’s capabilities in hosting events across the entire venue complex as the SACSC gala dinner took place in CTICC 1 (the original building). “We were also delighted to see one of the main reasons for the expansion – the concurrent hosting of large-scale events – justified over the week. The CTICC hosted two major events across the complex at the same time. While the SACSC Annual Congress ran in CTICC 2, CTICC 1 hosted the 1st Global Evidence Summit with over 1 000 research scientists from across the globe,” explained Ellingson. At CTICC 2, delegates particularly enjoyed relaxing at the new coffee shop – Coffee on the Circle. The delegates, many of whom have been involved in their own developments, complimented the new venue.
Ellingson believes the centre’s first series of events will showcase the CTICC’s ability to host different event types. “CTICC 2 will host its first consumer show – MamaMagic, The Baby Expo, in October. In November Africa’s largest technology-focused event, AfricaCom, will celebrate its 20th edition in CTICC 2. These two events promise to attract 13 500 and 1 600 visitors respectively and will be robust tests of the new centre’s capabilities.” The opening of CTICC 2 is set to enhance the convention centre’s contribution to economic growth and business tourism to the city and region. “The CTICC is a platform where global leaders and experts meet. The events we host further the sharing of knowledge, transfer of skills and intellectual advancement while opening our destination to trade and investment opportunities. CTICC 2 boosts Cape Town’s appeal and reputation as a global meetings destination and the centre’s ability to deliver socio-economic benefits to the region,” said Ellingson.
SA TOURISM APPOINTS
STRATEGY OFFICER Sisa Ntshona, CEO of South African Tourism, has announced that Bashni Muthaya has been appointed as Chief Strategy Officer of the organisation.
Chief Strategy Officer, Ms Bashni Muthaya
his appointment is a significant step towards achieving their strategic goals, particularly given the organisation’s nature as an insights and research-driven body. “We are
so pleased to welcome Bashni to this allimportant new role. Tourism is a significant contributor to the South African economy and a key stimulant for job creation. Given this importance, and our organisational 5-in-5 strategic goal of adding four million more international tourist arrivals and one million more domestic holiday trips within the next five years, Bashni’s extensive knowledge and expertise in statistical analysis, market research and strategic thinking will be of significant value in contributing towards achieving this goal,” Ntshona says. Bashni will now join the EXCO team in this new role following SA Tourism’s Organisation Design process. As CSO, Bashni will play a pivotal role in strategy formulation, including championing the development of SA Tourism’s growth and investment strategy, in line with the National Tourism Sector Strategy, as well as monitoring the implementation of strategy across the business. Reporting directly to the CEO, part of her responsibilities
will include a strategic advisory role to the executive team and managing data intelligence architecture for SA Tourism. Having spent over 14 years leading the organisation’s Strategic Research Unit as well as being Regional Director for Europe – a key source market for SA – Bashni has the right balance of marketing management and strategic implementation experience. According to the latest statistics, tourist arrivals to South Africa from France, Italy and Spain grew noticeably between January and June 2017. Tourists to South Africa from France grew by 34%, while those from Spain grew by 20.2% and Italy grew by 0.7% when compared to the same period last year. “Bashni’s strong business acumen, extensive experience and effortless ability to manage multi-faceted stakeholders infused with her results-driven focus make her the ideal relevant and suitable for this key role as Chief Strategy Officer of SA Tourism. We look forward to her contribution as we put all our efforts together in growing South African’s tourism sector,” concludes Ntshona.
ERENCE S O
Contact Patrick Sathorar t. +27 83 331 4088 e. firstname.lastname@example.org w. www.localconferencesolutions.co.za
Local Conference Solutions is a passionately South African enterprise based in Cape Town. We design and manufacture locally made conference bags and beaded lanyards for the corporate and event industry. We understand that every client is unique, budgets are tight and deadlines short, so we tailor make our range to suit all pockets. We also wholesale beaded SA flags as well as AIDS and Cancer awareness ribbons.
Local Conference Solutions
JOHANNESBURG EXPO CENTRE
ECO SHUTTLE LAUNCH: ANOTHER JEC FIRST
Bashni Linghan, Eco Shuttle CEO, and Craig Newman Johannesburg Expo Centre CEO
he JEC has launched a new on-site shuttle service for any of its exhibitions, conferences and events organisers, as well as their delegates, exhibitors and visitors who require safe, reliable and prompt transportation services. As one of Southern Africa’s leading national and international events venues, the Johannesburg Expo Centre (JEC) is pleased to announce an exciting new partnership with Eco Shuttle Service, a dynamic and innovative transfers and transportation services provider, which values the importance of personalised services. In South Africa, no one can underestimate the importance of safe and reliable transportation, with its significant impact on our local economy. “We are constantly looking at new and innovative ways to broaden the JEC’s exceptional range of services, and we are pleased to welcome Eco Shuttle Service; a young, dynamic and empowered company, as a long-term services partner,” says Craig Newman, the CEO of Johannesburg Expo Centre. “All delegates who are attending any event at the JEC will have complete access to a full range of shuttle services, in a vehicle that suits their specific requirements, throughout the duration events hosted at the JEC,” he added. Mr Newman goes on to say that it’s a fact that reliable transport is one of the most important factors for economic progress. In fact, in many ways it’s an economic lifeline,
where speed, efficiency and safety are critical to economic growth. South Africa has faced its own share of challenges in this regard. The ongoing conflict between the metered taxi industry and the global ride hailing service, Uber, have raised concerns around safety and reliability. “In the meantime, we are committed to providing our clients and stakeholders with an excellent service with a partner who we believe will make a positive impact,” says Mr Newman. Eco Shuttle Service is a young and innovative company focusing on oldschool values and good service. The company is committed to tailoring transport requests and catering for special requests to suit each client’s personal needs. As a company servicing the greater Johannesburg, Pretoria, and Mpumalanga regions, Eco Shuttle Services takes great pride in its range of vehicles, which are always in impeccable condition. With a range of medium to high-end sedans, and larger vehicles to accommodate groups of people, Eco Shuttle Service is also dedicated to upholding environmental concerns, and using vehicles with the lowest possible carbon emissions. Eco Shuttle’s range of services include: Airport Transfers, Hotel Pick-up & Drop-offs, Events / Conference Shuttle, Gautrain Station Shuttle and Chauffeur Drive. The JEC has also been one of the leading venues that has contributed towards the remarkable growth and development of South Africa’s exhibitions,
conferences and events industry, earning a formidable reputation as a world-class facility that offers exhibitors, visitors and delegates a first-rate experience. Mr Newman goes on to say that JEC will continue looking at innovative ways to add versatility and service excellence, not only at the JEC, but as a member of the exhibitions, conferences and events industry in Southern Africa. “Our greatest priority is to maintain our position as one of Southern Africa’s leading national and international exhibition, conference, convention and events centres,” says Mr Newman. “We do this by harnessing our professionalism, flexibility and hospitality to offer our clients world-class service; and to ensure that their experience always exceeds their expectations,” he concluded. To make use of the JEC’s new transport service, kindly contact Eco Shuttle Service for all quotations and requests: Bash Lingham | Tel: 079 546 1476 Email: Info@ecoshuttle.co.za When booking please use the booking code “EXPO” to receive the special rates available for all your bookings.
Gallagher Conference Centre at Indaba
City Lodge at Meetings Africa
Shamwari’s stand at Indaba 2017
MEASURE EXPO ROI
IN RANDS AND RELATIONSHIPS A conference centre, hotel group, tourism agency, and luxury game reserve analyse their return on investment from participating in major shows like Indaba. Susan Reynard reports.
outh African Tourism hailed the rebranded and renamed Africa’s Travel Indaba 2017 in Durban in May, officially opened by President Jacob Zuma, as an outstanding success.
Quick overview from the three-day show: • • • • • • • •
1 000+ exhibitors from 18 countries 7 000± delegates, including 1 449 local and international buyers 692 media representatives (up 8%) 20 000 confirmed meetings (up 20%) Launch of ‘I Do Tourism’ and ‘Women in Tourism’ campaigns, among others New app for news, meetings and events information sharing Enhancements like Lap of Luxury pavilion and Hidden Gems (SMEs) Confirmation of KZN winning bid to host event for next five years
Impressive numbers, but what does this mean in terms of return on investment (ROI) for exhibitors who have invested heavily in their stands and staff at the show? We asked a large conference centre, a major hotel group, a tourism agency and a luxury game reserve how they fared.
Leniese van der Merwe, Marketing Manager for Gallagher Convention Centre in Midrand, Johannesburg, says the property was fortunate to be included on the Luxury Pavilion for five-star properties. “We chose to make use of the opportunity to build quality contacts during the exhibition. The meeting scheduling system was a great tool for this and awarded us the opportunity to meet MICE industry buyers,” she says. “Exhibiting is potentially costly for any company; for this reason it is important to have a very clear goal of what return you would like to get from the experience. In order to determine whether the risk is worth the reward, the reward first needs to be determined. Establishing clear key performance indicators is important to measure the success of participation. In the case of Gallagher Convention Centre, we got the opportunity to build quality contacts, gather information about industry trends and build our brand.” she notes. ROI is not always measured in rands and cents, Leniese explains: “The contacts that we made and the networking opportunity the show afforded
us were very valuable. Further to that, we regarded our presence at the show as an opportunity to create brand awareness.” Tom Vorster, Social Media and Marketing Manager for Kruger Lowveld Tourism and Stand Coordinator, says the tourism agency takes a large stand at Indaba each year and invites its member products to join them on the stand on a ‘pay to play’ basis. “This year we had 18 sharing exhibitors on our 63m2 stand. Each sharing exhibitor was responsible for setting up their own appointments, concluding contracts, etc.,” he explains. While it is difficult to establish the success of each of the stand sharers, a fair indicator of positive ROI from a good Indaba are the number of businesses that want to join the stand again in 2018. “The contributions from the stand sharers cover the cost of the floor space only. Kruger Lowveld decorates the stand and supplies all furniture at its own cost,” Tom notes. “Kruger Lowveld has its own desk on the stand; and this year had a relatively busy schedule of meetings, particularly from buyers from Eastern Europe and South America. Our role, however, is one of marketing the destination and ensuring the travel trade is aware of what the region has to offer.”
Kruger Lowveld at Indaba
The tourism agency itself does not generate income from the show, but rather focuses its efforts on raising awareness of the Kruger Lowveld brand and destination, which ultimately benefits its 400+ members. Jennifer Beard, Group Sales Manager at the City Lodge Hotel Group, says, “In previous years, there was no accurate measurement activity; however, we may start doing this going forward so there is a ROI calculation for the business, measuring the amount of
confirmed business received by our hotel post-Indaba. While deals are very rarely signed at events such as Indaba, these events are certainly important relationshipbuilding and relationship-nurturing undertakings that are very worthwhile.” It’s difficult for a hotel group to quantify how much business was picked up in terms of actual rooms sold. Shows like Indaba are more of a relationship-building and maintenance exercise for the group, which is increasingly becoming a Southern and East African hotel group with a growing number of regional and international guests. “We definitely have a strict annual budget for expenses such as these,” she adds. While the cost is a fairly small percentage of the group’s total marketing budget, it is justified by the opportunity to meet up with existing and potentially new international buyers who the group are not able to see on a regular basis, says Jennifer. “Meeting and building relationships with new buyers is very important as the travel market is changing all the time – new buyers entering into the market come from a range of different countries,
including big and increasingly important business and leisure travel markets like India and China,” she notes. Gunther Strauss, General Manager of Shamwari Game Reserve, says they measure ROI at shows like Indaba by the number of meetings with buyers. “We are very fortunate to have ample meetings with key industry buyers at each trade show we exhibit,” he says. Marketing opportunities with new potential buyers included India and Mexico. Around ten new business deals were signed at the show and numerous deals were signed afterwards, with business up by 10% compared with last year, Gunther reports. He says the possibility of signing new business makes the cost of participation at shows like Indaba (around R180 000) worthwhile. Expos form about 40% of their marketing budget. “You can never stop marketing and brand awareness, and at Shamwari Game Reserve there is always new news to be proud of to inform and update one and all. Especially so during our 25th anniversary this year,” he adds.
Go Pro Projects
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SOUTH AFRICAN EXHIBITOR FEEDBACK FROM
Katie Reynolds-Da Silva, Editor in Chief of the Event magazine, travelled to IMEX America to support our local exhibitors and report on their successes.
The South African Pavilion at IMEX America 2017
Amanda Kotze Nhlapo, South Africa National Convention Bureau
Namhla Mayeki, Tsheola Dinare Tours and Transport
I gave 19 presentations to 15 people at a time, and more than 50% of those people want to know more about the destination, or want to come to Meetings Africa as a buyer, or already have business with us in SA. That makes this show one of the best ROI projects that we embark on. Without fail, it gives us great returns. Because of the large American association market, there are association management companies here that have not one, but 10 clients that come to see us. That’s a wonderful added value to the show. We have absolutely met our objectives, and the SMMEs that travelled with us have really represented Team South Africa very well.
We attended IMEX Frankfurt in 2015 through the Tourism Incentive Programme (TIP). We apply every time there is an opportunity. The process of applying for the TIP is not difﬁcult at all. We knew what to submit and by what date, and two weeks later we received the good news that we had been approved. Our only difﬁculty about exhibiting at the show was setting up appointments. Sadly, we had no responses to our appointment requests. Luckily, we had a lot of walk-in meetings; people who were looking for a tour operator to work with in Joburg, Cape Town and Durban. I had a number of good meetings, and secured
a good piece of business on the ﬁrst day. I also clinched a deal on the afternoon of the second day, which will occur in November. I’m very excited to be working with the people I have met here at IMEX.
Adriaan Fourie, Cape Town and Western Cape Convention Bureau We came into the show with a full diary, and the interest from buyers has always been great for Cape Town. We’ve had good quality meetings with great results. This particular market trusts DMOs and prefer working with them, especially for new business. Large groups of 200 to 300 people for incentives have come through quite strongly, and on day two of the show we closed a 1 500 pax conference, with an economic impact
of R20-million. We’ve had very strategic meetings for upcoming conferences, therefore IMEX is so important for us, as it provides an opportunity to meet with the clients we are already working with in order to work towards conversion. The US is an important and growing market for us.
Debra Algie, One&Only Cape Town The buyers have been of a very good quality, and there have been a number of groups that are already in the pipeline. It’s a long way to come from South Africa to Las Vegas, so we’ll aim to attend every other year.
Jaco Du Plooy, The President Hotel This has been our ﬁrst time exhibiting at IMEX America, although I have attended the Frankfurt show a number of times in the past. I ﬁnd this show a lot smaller, but the quality of the buyers is better. We’ve had less meetings, but they’ve been of much better quality. We’ll deﬁnitely attend again.
Robert Hatton-Jones, Cape Town International Convention Centre With regard to the buyers, the appointment schedule was slow at ﬁrst, but it picked up and we had a lot of walk-in enquiries, where we could showcase our product. There is clearly a lot of collaboration between the Frankfurt and Las Vegas shows, and the similarities are great. It’s a worldclass event and we’ll be back next year.
Tes Proos, Crystal Events Africa It’s my ﬁrst time exhibiting at the show, and I have been pleasantly surprised. The quality of buyers has been better than expected, as are the quality of the
enquiries, which are business focused. I came on board at the last minute, and I know I could have had better appointments if I had had more time, but IMEX America is certainly a show I will attend again.
Elmarie Delport, Tsogo Sun IMEX America 2017 has been a great experience. There’s been good interest, and great quality buyers. We’ll be back in 2018!
Scott Langley, Durban International Convention Centre As the Durban ICC, we love the show. There are always good quality buyers. We’ve had a substantial number of good meetings. The partnership with the South Africa National Convention Bureau is certainly something we appreciate, and we look forward to working together in the years ahead.
Gary Koetser, Century City Conference Centre and Hotel Since we ﬁrst visited IMEX three years ago, Cape Town is starting to be seen as a far more attractive destination in terms of air accessibility, through Wesgro’s initiatives. We are also seen as a very safe destination, and our exchange rate offers incredible value. We have an unbelievable product and city, and it’s become a lot easier to sell the destination. Our objectives have been met in that we have got three very good leads, and only one needs to conﬁrm for the ROI on this trip to be justiﬁed, and more.
Cindy Buser, Mirchee This is our second year at IMEX, and this year we have seen better quality buyers. I believe there are three different categories of buyers, those that go to WTM, IBTM and IMEX, and in my experience traveling
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Tsheola Dinare Tours and Transport
We’ve had very strategic meetings for upcoming conferences, so therefore IMEX is so important for us, as it provides an opportunity to meet with the clients we are already working with in order to work towards conversion.
to these shows, IMEX has more serious buyers. And most of these meetings turn into serious business within a year or two. People are more aware of South Africa as a destination, however, we need to portray South Africa under the African umbrella more. That way, we can get people to visit different countries in Africa, and not just SA.
INSIGHTS AND PREDICTIONS
World renowned experts weigh in on the questions that matter.
Gary Grimmer CEO of Gaining Edge How do Business Events act as catalysts for growing SA’s economy? Tourism is really important for South Africa, for Africa, and certainly business events is additive – it provides an additional amount of tourism and it is very lucrative / high spending. But that is really not the most important thing in terms of economic impact. The important thing is that when you bring in major events like conventions or exhibitions, you are actually bringing commercial leadership and world thought leadership to your destination. You are bringing industries to the country that give you an opportunity to forge your global networks. Business events are really an essential part of building knowledge and creative economies, which is vitally important for South Africa.
Business events actually lift the underpinnings of a country’s economy. And there is a direct connection between the size of the economy and the strength of its tourism sector. I would see tourism as more of a by-product of business events, but business events are a big catalyst of building the tourism economy.
Does South Africa have the infrastructure in place to gain a top 10 place in the ICCA world rankings? There is no question in my mind that South Africa could be a top 10 nation. South Africa has a strong focus in the market place and has some smart bureaus. It’s a highly competitive market and if you want to have a really strong convention business, and if you want to grow in terms of the world rankings, you have to have a ‘bid factory’. South Africa doesn’t yet have a bid factory. It has good bureaus that are doing a
South Africa National Convention Bureau in partnership with the
The important thing is that when you bring in major events like conventions or exhibitions, you are actually bringing commercial leadership and world thought leadership to your destination.
good job with the resources they have, but they don’t have enough resources to make it to the top 10. If the government becomes sufficiently interested in this industry, and if they invest, I am absolutely convinced South Africa could do that.
The growth is no longer in the Far East; it’s no longer in China; probably not in Russia; and probably not in Brazil; so they have to look at Africa and that is what we have to sell.
Dirk Elzinga Conference Industry Consultants How can associations boost membership through conferences in Africa? There is a difference between conference organisers and exhibition organisers. Exhibition organisers really need to grow their business, and a lot of international exhibition organisers are listed companies, and they are asking ‘where is the market in the future?’. It is a very good thing that the UFI Congress takes place in South Africa this year. It brings a lot of international exhibition organisers to South Africa. And they will discover that this is a country and a continent with a lot of opportunities. This is where the growth of the next 25 years will take place. So, I expect that a lot of international exhibition organisers want
to be where the growth is. The growth is no longer in the Far East; it’s no longer in China; probably not in Russia; and probably not in Brazil; so they have to look at Africa and that is what we have to sell. From a conference organiser’s perspective, the question is: ‘what do international association managers want to deliver to their membership?’. And for the sustainability of the international associations, it is important that they keep growing. Now where is the growth for potential members? That’s obviously also in Africa. And we have had, so far, I would say more than 500 international association conferences in South Africa. And all of them have been a success, I would say, in the last 20 years. They want to come back but they want to look for different destinations and different experiences. And other associations that have not yet been here have heard about the
South Africa National Convention Bureau in partnership with the
successes. They also want it to be there – where the potential growth is, and where they can deliver services to their memberships. I expect quite a lot of interest, also in the years to come, for conferences to be held in Africa.
It is a very good thing that the UFI Congress takes place in South Africa this year. It brings a lot of international exhibition organisers to South Africa.
Swaleha Mohamedali Tanzania Association of Special Education Needs (TASEN) How did Meetings Africa facilitate the development of your association? TASEN stands for the Tanzania Association of Special Education Needs. The idea for TASEN was born at Meetings Africa in February 2016. The need for an association was always there, but I was stumbling on my journey of identifying the right schools and children with special needs. But when I attended Meetings Africa and attended the workshops by Mr Greg Talley and the president of AfSAE Mr Jeffers Miruka, it struck me that I am not doing anything for my beautiful continent Africa. And upon listening and having a one-on-one discussion with Mr Miruka, I further realised that I am not doing anything for my own country Tanzania. When I went back to my country I communicated with the City Council, and talked to them about the idea which was born at Meetings Africa, and they fully supported me. And we formed a board of directors with government officials of the region, and they fully supported me, and we drew up a constitutional right. And it is currently at the Ministryâ€™s office in Dar Es Salaam awaiting approval!
When I went back to my country I communicated with the City Council, and talked to them about the idea which was born at Meetings Africa, and they fully supported me.
Opening Ceremony Meetings Africa ÂŠ Reg Caldecott
South Africa National Convention Bureau in partnership with the
Rushdi Harper CEO of WOW Cape Town Tours
conference business. We are happy with the growth of the company.
How has your company, as an SMME, gained market share of the incentive sector?
Do you attend Meetings Africa? We attended Meetings Africa last year for the third time. And, we have also attended international shows – for example, IMEX Las Vegas through the Tourism Incentive Programme.
I am the Managing Director of a company called ‘Wow Cape Town Tours’. We’ve been established since 2007. This is our 10 th anniversary and we are very pleased about that. When we started off we started as day tour company and we have evolved over the years into a full-on DMC, which means that we accommodate groups with accommodation, conference tours, incentive groups etc. Our company has evolved from that point to where we are now - we have also attended various international shows; where we win incentive groups and
How did you leverage off those networks? Last year, in fact, we managed to get a big conference of 750 people, and that really set us up in the marketplace as part of the big players. So, we have various conferences coming up, and we’ve done a few smaller ones over the last year or so. The Tourism Incentive Programme has really assisted us - through Meetings Africa and various other shows as well. We are very happy with the progress of our company. We plan to break into the corporate market, where we have a very strong relationship with media company Naspers, and we do their conferencing in Cape Town. So, from that point of view, we are breaking into the local corporate market and international market too.
Wow Cape Town Tours
Illustrations © www.freepik.com
South Africa National Convention Bureau in partnership with the
Our company has evolved from that point to where we are now we have also attended various international shows; where we win incentive groups and conference business. We are happy with the growth of the company.
Darryl Keywood Managing Director of Walthers – Destination Management Solutions
Visted Langa Township and donated 2 tonnes of clothing.
What does Meetings Africa mean to Walthers? It is a very exciting opportunity. We brought at least 10 international hosted buyers to Meetings Africa, which not only got them to Meetings Africa itself but enabled us to showcase the rest of our country. Another tangible beneﬁt for us as an industry is that our association SITE had a pavilion at Meetings Africa, and we had several members exhibiting together.
School supplies were donated to the local community. Six new classrooms to a new school.
Please highlight some success stories regarding incorporating CSR into your clients’ itineraries. One of our clients supported a CSR project at a school outside of the Kruger National Park; it involves KPMG Meijburg & Co from Holland who visited the school some seven years ago. CSR has given us the opportunity to have KPMG return for another six additional years, and during that process they managed to add six classrooms to a school, as well as an administration block and a computer centre. We have subsequently won another Crystal Award from SITE, our incentive association, for an American Express incentive that we handled in 2014. That involved taking over 200 people into Langa Township, outside of Cape Town, where they interacted for an entire day with the locals and participated in anything from pottery making to diski dancing, and football skills. They brought two tonnes of clothing and school supplies with them which were donated to the local community. And I really do think left a legacy in that the American Express consultants that were attending that incentive programme, or participating in it, will speak about their experiences and encourage other visitors to South Africa that book through them to actually not just go into the nice hotels in the Waterfront in Cape Town, but to visit our townships and experience some of our culture too.
An administration block and a computer centre were also added to the school.
It is a very exciting opportunity. We brought at least 10 international hosted buyers to Meetings Africa, which not only got them to Meetings Africa itself but enabled us to showcase the rest of our country. Darryl Keywood
South Africa National Convention Bureau in partnership with the
Tes Proos Owner of Crystal Events Africa What new opportunities exist on the African continent for the business-events industry? Based on my recent travels, Africa is an exciting place to be, especially in Rwanda and Ethiopia. The development in those countries is phenomenal, and the people are so enthusiastic. They are ready for business, and from what I’ve seen regarding the facilities, they can
deal with any international standard. The people of Ethiopia and Rwanda are so service oriented. I found the same thing in Zimbabwe, which is the reason I have decided to open offices in those countries. Africa is ready to do business; we just need to let the world know. Whilst my business (Crystal Events Africa) focuses on incentive travel, there are huge opportunities to develop intercontinental business travel. At a recent conference in Ethiopia, I found that various countries were hesitant to do business across their
borders – they would rather go to Europe or America – but now they are opening up to do business with each other. And with the increased airlift within Africa. If you look at Ethiopian Airways, it’s the biggest airline in Africa at present. Who says Addis Ababa won’t become the new gateway into Africa, rather than Johannesburg? I think we need to pay attention to that. Generally, opportunities for business tourism, conferences and association business within Africa and into Africa are enormous.
If you look at Ethiopian Airways, it’s the biggest airline in Africa at present. Who says Addis Ababa won’t become the new gateway into Africa, rather than Johannesburg? I think we need to pay attention to that. Tes Proos
South Africa National Convention Bureau in partnership with the
CREATIVE SPACES FOR YOUR NEXT EVENT
Extraordinary experiences trump all – and an exquisite, inspiring venue makes up half the experience. Kim Crowie explores incredible venues that are ideal for your next event, meeting or conference.
enues are the backbone of events. Not only can their location, convenience and facilities make or break your function, but a venue’s relevance to the event is just as important – for instance, one would not hold a formal meeting at a rooftop bar, or a networking event in a place that cannot offer the relaxing atmosphere necessary for mingling. Visitor’s experience is imperative to an event’s success, and the venue’s capabilities play a large role in this. Here’s a look at some incredible venues that are ideal for creating unforgettable memories at your next conference, product launch or special function.
Zeitz MOCAA © House of Vizion 2017
Casa Labia Built to reflect the spirit of 18 th century Venice, Casa Labia is a gorgeous, opulent property offering a range of rooms, vistas and themes to explore. It is ﬁlled with old world charm and is ideal for anyone in search of resplendence, from the art-ﬁlled reception rooms to manicured lawns and a charming Provencal vineyard and olive grove. The Casbah seats up to 12, the Dining Room holds up to 18, and the Drawing Room accommodates a maximum of 60 guests. Ideal for: Product launches, board meetings, VIP dinners and lunches, team building, strategic planning sessions. Location: False Bay, Cape Town Contacts: +27 (0)21 788 6068 | events@ casalabia.co.za | www.casalabia.co.za
The cafe at Casa Labia
Built to reﬂect the spirit of 18th century Venice, Casa Labia is a gorgeous, opulent property offering a range of rooms, vistas and themes to explore. It is ﬁlled with old world charm and is ideal for anyone in search of resplendence, from the art-ﬁlled reception rooms to manicured lawns and a charming Provencal vineyard and olive grove.
Faircity Hotels offers a selection of conference facilities in Gauteng. With attention to detail and experienced empathetic staff to assist companies in organising a conferencing event, delegates will be motivated and pampered from the moment they arrive. All Faircity Hotelsâ€™ conference venues are air conditioned and equipped to host both half day and full day functions. Conferences that run over two or more days, allow delegates to enjoy our selection of three and four star accommodation. Conference venue packages are available and include a variety of meals, depending on the length of the conference.
FAIRCITY Quatermain Hotel Morningside, Sandton - 011 290 0900
FAIRCITY Mapungubwe Hotel Johannesburg, Marshalltown - 011 429 2600
Faircity Hotels and Apartments is a young, innovative and vibrant hotel group with hotels, conference venues and serviced apartments which form Faircityâ€™s primary service offering. FAIRCITY Falstaff Hotel Morningside, Sandton - 011 784 8580
FAIRCITY Roodevallei Hotel Pretoria - 012 845 5000
Black Horse Distillery © www.trompievanderberg.co.za
The conference space at Black Horse Breweries
On Pointe’s prime location boasts incredible views from folding glass doors along two entire sides of the venue.
Zeitz MOCAA A gorgeous new venue on Cape Town’s skyline, Zeitz Museum of Contemporary Arts Africa (Zeitz MOCAA) offers an exclusive multifunctional venue on the sixth floor of the museum, among other spaces. This place is unlike any other on the contient and is perfect for planners in search of the extraordinary and spectacular – from the Atrium at the heart of the museum, to the museum’s rooftop sculpture garden. It accommodates up to 200 guests and offers some of the best views of the city and Table Mountain. Ideal for: Product launches, gala dinners, cocktail events, award shows, conferences,. Location: V&A Waterfront, Cape Town Contacts: +27 (0)87 350 4777 | firstname.lastname@example.org | www.zeitzmocaa.museum
On Pointe A premium new venue set against the Johannesburg skyline, On Pointe is located on the fourth floor of the Longpoint Building in Montecasino Boulevard. Its prime location boasts incredible views
from folding glass doors along two entire sides of the venue – offering an abundance of natural light. On Pointe offers 360m2 of indoor space and 240m2 of outdoor space and can cater to smaller functions of 20 pax to seated banquets of 140 and cocktail events of over 250 guests. Ideal for: Breakfast meetings, product activations, sunset cocktail events, gala dinners, full-day conferences, team building, workshops, and corporate strategy sessions. Location: Magaliessig, Johannesburg Contacts: +27 (0)11 465 8696 | +27 (0) 83 415 2774 | events@onpointe. co.za | www.onpointe.co.za
Black Horse Breweries A unique craft brewery situated in Magaliesburg, Black Horse is a quirky venue with conferencing and boardroom space, complete with a restaurant, gift store and accommodation on site. They have a lively event venue that can be booked out for corporate events, and an executive boardroom catering for up to 12 guests. Ideal for those
On Pointe offers 360m2 of indoor space and 240m2 of outdoor space and can cater to smaller functions of 20 pax to seated banquets of 140 and cocktail events of over 250 guests.
looking to explore the world of craft beer while spending some productive work time away from the ofﬁce. Ideal for: Product launches, board meetings, conferences, special functions, cocktail events. Location: Magaliesburg, Gauteng Contacts: +27 (0)82 453 5295 | email@example.com | www.blackhorse.co.za
THE QUESTION OF
QUALIFICATIONS Qualifications are a hot topic for PCOs, whether new to the industry or seasoned experts.
s commission increasingly gives way to management fees in the events, meetings, incentives and conferences industry, the role of formal qualifications is complex. How much of what PCOs do is learned in a formal institution, gained from experience, the result of business-event activities, or part of a natural flair for creativity and planning? Pieter Swart is a business-events strategist and managing director of Conference Consultancy South Africa. He has a Certification in Meeting Management (CMM) and is a Certified Meeting Professional (CMP), is a member of the Tourism Program Advisory Board in the Department of Tourism at the University of South Africa, in addition to the various industry associations in which he is an active member and the multiple awards he has won.
Experiences He says, “The Experience Economy has been coined by Joseph Pine and James Gilmore in the Harvard Business Review, 1998 as an emerging economy. Today, almost 20 years later the design of experiences is fundamental to meeting or event planning. Experiences are what people remember, whether good or bad. To design an experience that supports an event objective, thorough knowledge is required of the audience to address their needs and match their expectations.” Mobilising audiences into action requires an understanding of the application of human senses and influences on emotions, Pieter explains. “Only when a person is touched at an emotional level will he or she respond or engage and, if planned correctly, will the desired outcome be achieved. These are subjects of studies in humanities and neurosciences and core to the work of a contemporary Professional Conference Organiser (PCO). A PCO is
© Jonathan Daniels
Experiences are what people remember, whether good or bad. To design an experience that supports an event objective, thorough knowledge is required of the audience to address their needs and match their expectations.
perfect fit for an organiser.” Instead, he believes organisers of different events need different skill sets. “We can however agree that the fundamentals of event management remain the same, but applied differently for each event. PCOs need a diverse toolbox to practice their vocation. This toolbox is made up of nine knowledge domains, 28 skill sets and 84 sub-skill sets. Qualified PCOs have studied event management, their knowledge is tested and verified. Because we operate in a global environment, internationally recognised standards are favoured,” he adds.
© Stefan Stefancik therefore much more than a booking agent and deserves much more than relying on commissions from facilities or third-party suppliers to make a living,” he maintains.
Skills “Successful PCOs are students for life and invest significant resources in continuing professional development
simply because they have to. The world is rapidly changing, technology advances at a rate never seen before and all culminate in progressive experiences, each setting the benchmark for the next and the PCO is expected to keep up and even lead innovation,” he notes. Pieter raises a critical point: “There is no single qualification that is a
“The Certified Meeting Professional International Standards (CMP-IS) have been developed over many years and is a product of the Event Industry Council’s 33 member organisations representing 103 500 individuals of whom 11 000 obtained the CMP designation in 55 countries. This is however only the start of a PCO’s career development journey,” Pieter notes.
© Juan Ramos “The ability to apply skills in practice is vital to developing organising capabilities and once this is mastered, experienced organisers would move into strategic event management to lead the profession into the future. Clients that are serious about the acquisition of these specialised skills will indeed pay a fee for the services of a PCO and only then can PCOs call themselves true professionals. “As with all other advances happening around us, controls for good corporate governance are getting tighter and transparency became a standard. The days for the commission based remuneration model are counted. National Treasury issued instructions
on 22 September 2017 that only two models of remuneration will be accepted for services to Government: a transaction fee model or a management fee model. There is no turning back. The time has come to professionalise our industry. Our clients will benefit from the assurances provided by a professional and PCOs deserve it,” he concludes.
Associations Len Venter of the SAACI Academy says the vision of the organisation is to professionalise and empower the Southern African business-events industry through training and education, by means of its online academy. Its technologically
advanced learning management system (LMS) allows SAACI Academy members to conveniently access course material from any device, anywhere, anytime, he explains. The SAACI Academy platform currently has more than 500 members registered on the platform with around 380 actively completing the online soft skills courses, averaging 1 400 to 1 600 collective logins measured during an average 30-day month. The soft skills platform offers 36 courses currently, all available online. Popular subjects include coaching and mentoring; performance management; administrative office procedures; and tourism management. The academy has
The ability to apply skills in practice is vital to developing organising capabilities and once this is mastered, experienced organisers would move into strategic event management to lead the profession into the future. Clients that are serious about the acquisition of these specialised skills will indeed pay a fee for the services of a PCO and only then can PCOs call themselves true professionals.
also partnered with leading, accredited training institutions for members who wish to enrol in accredited parttime or full-time qualifications. Another support function for SAACI member organisations is the broadbased black economic empowerment (BBBEE) skills development segment. BBBEE specialists can assist SAACI members with a clearer understanding of the regulations and requirements, including programme selection that is beneficial to the learner and employer. “SAACI in its capacity as the association for the business-events industry participates strongly with the Council of Events Professionals Africa (CEPA) and industry professionals to lay the necessary foundations with regards to qualifications specifically aimed at PCOs and aspiring PCOs,” Len adds.
Certifications CEPA is a not for profit company that was formed in 2014 and is in the process
of registering to become a professional body for the events industry. Chairman of the board, Glenn van Eck, says that as a professional body CEPA would be: • Custodian of event certifications (but not a training provider). While institutions of higher learning can award qualifications, CEPA will award certifications which will need to be renewed periodically and proof will have to be shown that the individual is continually engaged in keeping up with industry developments and trends. • Engage with training providers to accredit courses that provide education and possibly certification within the events industry. • Accredit and be the custodian of CDP points. • Look at three or four certifications initially, expanding in consultation with industry and industry associations. • Create a career path for individuals in the events industry. • Deal only with individuals’ certification.
Lobby with stakeholders on behalf of individual certification within the industry.
“The board is at the moment looking at the various committees that are needed and will be issuing calls for volunteers to serve on these committees, hopefully before the end of the year or early next year. We encourage experienced people to volunteer when these calls come out to be part of this exciting next step in the evolution of our industry,” Glenn says.
Useful websites www.aaxo.co.za www.exsa.co.za www.miceacademy.co.za www.SAACI-academy.co.za www.iaee.com www.aeo.org.uk www.ufi.org www.siteglobal.com
ON MUSIC AND EVENTS The CEO of SAMRO, Nothando Migogo, shares her insights on the organisation and how their work ties into the events industry.
Tell us about SAMRO and the services the organisation provides to musicians and events organisers alike. SAMRO’s primary role is to administer Performing Rights on behalf of our members. We do so by licensing music users (such as television and radio broadcasters, live music venues, retailers, restaurants, promoters and shopping centres), through the collection of license fees which are then distributed as royalties. SAMRO is committed to being a worldclass African copyright administration business that upholds the highest standards of corporate governance, business ethics and management in its quest to make a valuable and lasting contribution to the lives of its members, to South African cultural heritage, and to the music industry in general.
What are the basic steps for registering and/or using registered music under SAMRO’s banner? The fees differ depending on what you use the music for. Purchasing a music
usage license from SAMRO gives music users permission to play music publically at their businesses or venue. The funds collected from these fees are called ‘licence fees’. They are passed on to the
compliant from a copyright perspective. Challenges include lack of awareness of the licensing services SAMRO provides and how to go about getting a license. We urge members of the eventing and
people who made the music as royalty income. So they are rewarded for the hard work that goes into making the tunes that make the business better.
conferencing industry to contact us on +27 (0) 86 117 2676, firstname.lastname@example.org and www.samro.org.za for more information.
Applying for a License: • Step 1: Download the forms for your business, venue or organisation. These forms differ based on the nature of your business. • Step 2: Fill in and sign all the license forms for your business. Remember to initial the bottom of every page. • Step 3: Send your completed forms with a certified copy of your ID book back to SAMRO. You can send us the forms via email, post, fax or you can hand deliver them to any of our offices during working hours. • Step 4: SAMRO will send an invoice within 14 days of receiving your application. The invoice will stipulate payment terms as well as the license type for your business. • Step 5: You are required to submit playlists for the music that was used in your business. This is to ensure that the money you paid for the usage of music gets to the right music creator. Live performance revenues as well as promoters are required to send this information after every performance or event.
What are your goals in reaching the events industry and ensuring properly licensed music is used? We aim to be a partner for the events industry, ensuring that its music licensing process is made seamless and it is fully
Are there any trends you have noticed in the music world that is likely to impact the events industry? The use of technology is on the increase in the music industry and we as SAMRO strive to embrace these developments to make licensing easier and more accessible for our partners. Also, the increase in live music concerts and the use of music in conferences and workshops means that companies organising these events need to be more vigilant to ensure that the owners of the music they use are fairly compensated. SAMRO is always happy to engage and give advice on the best ways of ensuring you are on the right side of the law.
What is compliance and how does it work? Any company or person that plays music to a public audience is required to get a public performance license in terms of the Copyright Act. SAMRO is your licensing partner in this regard. Failing to get a license amounts to copyright infringement and could result in infringement action being taken against the company.
Where do you see the music industry headed in the near future? Greater collaboration between the various licensing bodies is underway to help music users by simplifying the licensing process and making the obtaining of a license easier and quicker.
SAMRO ON THEIR CSR ARM Violet Maila, Project Manager of Concerts SA, shares her insights into SAMRO’s exciting CSR initiative helping up and coming musicians all over the country.
Benjamin Jephta, photo by Dwayne Kapula
corporates and government that support and complement the music sector. This investment translates to over R120-million in investment since 1962. We ensure a balanced mix of development initiatives that will ensure advancement and reward musical excellence at a young age right through to tertiary level. The SAMRO Hubert van der Spuy National Music Competition fosters development at a primary school level, the Cape Town Big Band Jazz Festivals, at a high school level, and the SAMRO Overseas Scholarships Competition and bursaries at tertiary education level. The Foundation’s music bursaries represent the largest contribution of this kind in South Africa. The SAMRO Foundation has developed a range of local and international partnerships. One of our finest initiatives is Concerts SA which was established in 2013 through a partnership with the Norwegian government, to foster the live music landscape through creating circuits via live music venues, promoters and taking live music to schools.
Tell us more about Concerts SA. 2017 Gauteng Big Band Jazz Festival SAMRO Foundation
What is the function of the SAMRO Foundation? The SAMRO Foundation is our Corporate Social Responsibility flagship organisation which facilitates music development at various levels across the music sector.
What are the foundation’s CSR initiatives? The SAMRO Foundation creates relevant opportunities for critical engagement of the music sector by all its role players, from budding talent, institutions of learning and higher learning, to established artists, government and cultural policy drivers, the
Concerts SA (CSA) is a joint South Africa/ Norwegian live music development project. Working with musicians, promoter, venue owners and audiences, the project aims to build a vibrant and sustainable live music circuit in South Africa and the region. CSA has initiated music circuits that link and network schools, venues, promoters, as well as universities in the three provinces, developing a model for roll-out to communities where live music performances are rare. The Music Mobility Fund, which is a subset of CSA, is a touring platform funded and administered by Concerts SA which offers opportunities for South African musicians to undertake live music tours. Through its work, the project has contributed toward an income for hundreds
of musicians and many support staff. To date, the programme has reached nearly 75 000 concert-goers at venues, and over 35 000 school children have been exposed to a live music performance or workshop. The CSA programme is currently focused on developing live music circuits in urban and rural areas of the Western Cape, Gauteng and KwaZulu-Natal. Concerts SA, as part of its exchange programme with Norway’s Kulturtanken, has partnered with the Norwegian Live Music Association to adapt its online toolkit, a web based skills development resource for South African music professionals to develop skill and acumen in the world of music business. One of the small yet key initiatives in 2017/18 is to disseminate this toolkit to relevant players in the live music circuit.
Are building relationships and fostering opportunities keys to success? Most definitely. Orchestrating the network of Corporate Social Responsibility is a mammoth task and requires special attention with regards to relationship building across the sector. We not only have strong relationships with our international peers in the music sector but we also have intimate ties with organisations that supplement and complement the sector. This is primarily achieved through our Stakeholder Hub, which build relationships with other arts organisations and help incubate their growing businesses. For more information, visit: www.samrofoundation.org.za www.concertssa.co.za www.samro.org.za
SHAI BOI PROJECT MANAGEMENT
SHAI BOI ON EXCELLENCE IN PROJECT MANAGEMENT
Mabusang Malotane, Project Director at Shai Boi Project Management, shares the company’s ethos, some of their recent projects, and where they’re headed in the future.
Andra Day at Cape Town International Jazz Festival © espAfrika
Chris Hani High School at #CTIJF2017 © espAfrika
Wedding Decor © Shai Boi Project Management
Tell us briefly Shai Boi and what your role as Project Director entails.
What recent projects have you managed, and what were the challenges and triumphs thereof?
The company was officially registered in 2017; this is my second company after closure of the first one in 2011. My role as Project Director is to source projects and clients. I create the project with a plan and strategy for each project before it gets handed over to Mpho, our Events Manager. I also manage the client relationships and client pairing. We have a client base that, when the need arises, we will pair those clients to execute a new project.
Doing any project for government with a corporate is never be easy or smooth. The ANC 107 centenary celebration was one of those. It took place three days after New Year, when most of decision makers are still on holiday, and we had 72 hours to execute the full project in line with ANC and a corporate client. We managed to merge both brands and ensured that both entities were happy with what we created. The other challenge was suppliers, most
No project was ever produced by one individual, and the team is the heart of the company. My team are my arms and legs, and without them I’m nothing.
SHAI BOI PROJECT MANAGEMENT
The industry is growing and finally embracing technology, which is long overdue. We are innovators and we always try to create decor and designs that our clients have never seen before, that are in line with their corporate identity and niche market. Hence we never repeat a design and we always create new, never-seen-before decor and design. Mabusang Malotane, Project Director at Shai Boi Project Management of who were still closed and didn’t have enough staff contingency. But because we have a dedicated team and suppliers, we were able to rope in staff to set up and activate the project. The other challenge was the area we used for set up. Our venue was a parking lot which was a challenge as this was at a mall.
Tell us about working with the Cape Town Jazz Festival. Funnily enough, this project was the easiest as we started when it was the North Sea Jazz Festival. We have an amazing relationship with the espAfrika team. They understand the 11th hour requests from our guests and it always a pleasure to work with them. We are doing it again in 2018 and we know it will be explosive.
Take us through a typical day at Shai Boi. How do responsibilities differ from event to event, and how do you stay on top of things despite the pressure or pace? Not every day is the same – you can have a full project plan, but trust me, Murphy’s Law is always going to rear its ugly head and that’s where risk management kicks in; and I have an amazing team. My responsibility is client management. I grew to understand that clients don’t mind dealing with my staff, however they still prefer to talk, get info from and engage with me, which is relaxing for them. That’s top on our list and our clients know that. Every event has its own challenge,
from logistics to politics – and you won’t believe it, but weather. We need to be in partnership with Mother Nature because if she decides to pour, you will be dealing with water management, wet furniture, and wet clients.
What are your plans for the future? Are there any events we can look forward to that Shai Boi will be managing? Yes definitely, we are planning to work more projects in East, West and North Africa, Rwanda being our first baby. Then we will also go back to motor sports, which is my first love.
How will Shai Boi be innovating in coming years? We are going global! We are planning an event in England in 2018 and we are also in Germany in November and will be doing the HOMI Lifestyle Fair again in 2018 in Milan.
Where do you see the wider events industry headed in terms of trends and movements, and where do you see your place in it? The industry is growing and finally embracing technology, which is long overdue. We are innovators and we always try to create decor and designs that our clients have never seen before, that are in line with their corporate identity and niche market. Hence we never repeat a design and we always create new, never-seen-before decor and design.
How important is it to have a reliable, trustworthy and dynamic team to support you in your endeavours? They are crucial part of any project, no project was ever produced by one individual and the team is the heart of the company. My team are my arms and legs, and without them I’m nothing; Shai Boi Project Management doesn’t exist. They embrace my crazy ideas! Can you imagine how impossible that can be? But they still get me and are always willing to run with it. They sacrifice their family time and sleep because we only sleep two hours when we’re on site – that’s a huge sacrifice.
Any last words from Shai Boi? Watch this space for Shai Boi growth. We are eager to partner with new clients and add them to our growing family in any industry, from medical and engineering to minerals. Local and international, we are eager to work and grow with you.
Contact Us Tel: +27 (0) 79 801 3299 | +27 (0) 81 390 1691 Email: email@example.com | firstname.lastname@example.org | email@example.com Website: www.shaiboi.co.za
SHAI BOI PROJECT MANAGEMENT
Unique Selling Points
We offer multiple and diverse skills, talent and services combined with over 8 years of experience for some of Africa’s top, blue-chip companies and government bodies. We set standards of efﬁciency, proﬁtability and bottom-line success through a unique synthesis of insightful strategy, compelling creative and modular event management tools. Bringing your vision to life!
• • • • • • • •
Sponsorship and Business Management Marquee Procurement Furniture Procurement Decor Production Management Media Management Business Cultivation Key Accounts Management Financial Management
• • • •
The Cape Town International Jazz Festival April 2017 The Durban July: 2007-2017 (Annually) Africa Day Celebration Cape Town May 2017 Leading Women of Africa Summit 2017 ANC Centenary Celebration 107 2017
About the Company Shai Boi is a boutique project management agency, focused on employing the art of creativity to deliver according to clients’ brand identity and imagination. Led by a team of dynamic, creative and innovative professionals with solid expertise in marketing, event and brand management, Shai Boi focuses on creating platforms to project brands directly to their target audience in a manner that is entertaining and captivating, thereby enhancing a company’s brand personality and ethos. Shai Boi employs all its creative expertise to efﬁciently plan and manage clients’ projects to maximum satisfaction through professionalism, dedication and enthusiasm.
Meet the Team
Mabusang Malotane: Project Director and Share Holder
Neo Malotane: Creative Manager
Tel: +27 (0) 79 801 3299 | +27 (0) 81 390 1691 Email: firstname.lastname@example.org | email@example.com | firstname.lastname@example.org Website: www.shaiboi.co.za
Mpho Simone Lebona: Events Manager
We speak to Jon Ingram, Director of Beyond Teambuilding, to find out what the latest trends and movements are in the sector.
eyond Teambuilding, part of the HiSide Group, prides itself in creating events, activities and challenges that push any team past mediocrity. It was created to bridge the market gap between fun-based teambuilding, and learnings-based team development. The company has been in the industry for 25 years and according to Director John Ingram, it is more exciting today than ever before. “Today we have technology that opens up all sorts of different activities and options, such as the Animation Station and Social Media Newspaper,” he says. The company is constantly innovating and in 2018 will be launching The
Manic Motion concept where they use the Rube Goldberg version of over machining to help delegates use team dynamics to create a machine that delivers a defined outcome. Ingram says they’ve also teamed up with some ‘different’ people who have had amazing experiences that have led them to challenge their diversity and leadership skills. Using this, they have created simulated experiences – Prison Survival and a Desert Plane Crash – engaging participating teams’ raw leadership skills and helping to hone in on problem solving, decision making and conflict management. He shares more on teambuilding trends with us.
Bridge the market gap between fun-based teambuilding, and learnings-based team development. The company has been in the industry for 25 years and according to Director John Ingram, it is more exciting today than ever before.
All images courtesy of Beyond Team Building
What outside economic trends have you noticed thatâ€™s impacting teambuilding? Economically, South Africa has less money to spend on salaries and people development; the pot has shrunk. However what we have noticed is that corporates are thinking
more about what they spend and want a definitive outcome delivered. Sadly teambuilding has not really evolved and the majority still do the fun-based activities facilitated by junior staff. It does have a bonding approach and lots of laughs, but alas, very little value when you return to the office.
Corporates are thinking more about what they spend and want a definitive outcome delivered.
All images courtesy of © Beyond Team Building
What trends have you noticed in the teambuilding industry both locally and internationally? South Africa spends more on corporate teambuilding per person than most developed countries. These are some of the trends we are seeing: 1. More overseas companies enquiring to do a teambuild in South Africa which serves as a huge tourism opportunity. 2. More senior persons researching and deﬁning their needs and outcomes.
© Wynard Venter
One of the frustrations or challenges we face is with PAs or a Committee Heads approaching us for a teambuild, with a brief that is 20 lines long but in essence just says FUN. We ask, ‘what problems does the team have?’ or ‘what would you like improved or ﬁxed?’, and this usually draws a blank. When we eventually get to the decision maker, we ﬁnd words like the need for collaboration and understanding our value chain and everyone’s role in it. This is when we know we can add the real value. What has proved very valuable in our teambuilding is that we always
recommend a pre-climate survey that is done anonymously with the team before the event. This will highlight any issues that the team have either with themselves or with management. We can then introduce activities or facilitate a process to help them solve or improve this dynamic in the team.
Any last words of wisdom? We make a bold statement to our clients ‘If it don’t work…you don’t pay!’ This sets a high standard for our team to commit to…and we have never had to refund.
What has proved very valuable in our teambuilding is that we always recommend a pre-climate survey that is done anonymously with the team before the event. This will highlight any issues that the team have either with themselves or with management. We can then introduce activities or facilitate a process to help them solve or improve this dynamic in the team.
22 March 20 -20 22-March 20182018 Shanghai • China • China 20 - 22 March Shanghai 2018
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BUSINESS EVENTS MADE EASY
Polana Serena Hotel © Paul Karnstedt
Polana Serena Hotel
MOZAMBIQUE A picturesque country along the Indian Ocean, Mozambique is an ideal destination for small to mid-sized business events on the continent.
enowned for its pristine beaches, offshore marine parks and breath-taking archipelagos like Quirimbas and Bazaruto, Mozambique offers much in the way of luxury for the business-events industry. An ideal incentive getaway with swaying palm trees, turquoise waters and wellpreserved coral reefs, the country is a hidden gem just waiting to be discovered. Most business events take place in the capital of Maputo, known for its colonialstyle architecture and pulsating nightlife. This city offers a fascinating cultural mix of native and Portuguese heritage and is easily one of the continent’s most attractive capitals with its Mediterranean vibe. Further afield are the archipelagos – ideal for smaller meetings and team building events – while Mozambique Island and Lake Niassa are also popular meeting and incentive destinations. Some of the recent events hosted in
Mozambique include the Southern Africa Energy and Infrastructure Summit in May last year, the AITEC Southern Africa ICT Summit in February 2017, and the 2nd East and Southern Africa Gas and LNG Conference in March of this year. Upcoming events include the East Africa Petroleum Geoscience Forum and the Mozambique Gas Summit in November, and Intermodal Africa in March 2018.
800 and 1 000 in its grand ballroom. Further afield, event planners will find the likes of Pemba Beach Hotel and Spa, and Pestana Bazaruto Lodge to their liking. Although these hold 200 and 75 guests respectively, they also offer incredible beach and wildlife experiences, with Pemba located on Wimbe Beach near Niassa Wilflife reserve and Pestana residing on the Bazaruto Archipelago.
Polana Serena Hotel The Polana Serena Hotel is situated in central Maputo and a convenient 15 minute drive from the airport. It offers a choice of nine state-of-the-art facilities for conferences and events, holding between nine and 350 in its grand ballroom, and up to 800 in its pool area. The Aquarius Terrace overlooks the Bay of Maputo, while the hotel is styled in a neo-classical design complete with high ceilings and crystal chandeliers. www.serenahotels.com/serenapolana
Mozambique offers a number of unique and beautiful venues for hosting a small conference, meeting, incentive trip or team building getaway. Some of these include the Cardoso Hotel in Maputo with the capacity to hold up to 150, and the Southern Sun Maputo, with 160 plenary, and a breath-taking view of the Maputo Bay. Joaquim Chissano International Conference Centre, situated in central Maputo is also popular, and can hold between
Polana Serena Hotel Meeting Space
BUSINESS EVENTS MADE EASY
Radisson Blu Hotel & Residence Maputo Located on the pristine Maputo beachside, the gorgeous Radisson Blu Hotel and Residence is a convenient 7km from the city centre and is in close proximity to business hot spots. It offers a range of flexible venues in both the Residence and the Hotel
areas, spanning 1 515m2. This includes a plenary of 340 and comes complete with world-class audio visual equipment and free high-speed internet access. www.radissonblu.com/hotel-maputo
Incentive Products As a country with much to offer the
incentive market, Mozambique is an ideal getaway with reasonable costs. Cities like Maputo, Pemba, Tete and Beira are popular, with sun-soaked beached being the order of the day. There many national parks with wildlife to explore, and marine activities to soak up – fishing, cruises, snorkelling, to name just a few.
Radisson Blu Hotel & Residence Maputo Meeting Space
This city offers a fascinating cultural mix of native and Portuguese heritage and is easily one of the continent’s most attractive capitals with its Mediterranean vibe.
Access Maputo International Airport is most often used, however other commercial connections are available in Beira, Pemba and other regions. Carriers include: • Turkish Airlines • TAP Air Portugal • TAAG Angola Airlines • South African Airways • Kenya Airways • Qatar Airways • Ethiopian Airlines
Currency Mozambican South US Euro Metical African Dollar (EUR) (MZN) Rand (USD) (ZAR)
Chinese Yuan (CNY)
Pemba Beach, Mozambique © Stephen Butler
Contacts Mozambique Tourism Authority (INATUR) Head Office: Av. 25 de Setembro 1018, R/C, CP 4758, Maputo, Mozambique Tel: +258 21 307 320/1 / +258 82 306 3590 Email: email@example.com /
firstname.lastname@example.org Web: www.inatur.org.mz Radisson Blu Maputo © Kevin Brandkamp
Junior Suite, Radisson Blu Maputo
BUSINESS EVENTS MADE EASY
River Lodge, Entabeni, Limpopo © Fyre Mael
LIMPOPO A picturesque region of contrasting landscapes, Limpopo is a favoured destination for leisure and adventure travellers, with out of the ordinary business-events options to match.
ocated in the northernmost part of South Africa, Limpopo is a land of infinite beauty, with a diversity of both natural and man-made attractions. The province is perhaps best known as the ‘gateway to Africa’ and shares the Kruger National Park with neighbouring Mpumalanga. Although it is a popular tourist destination for game viewing and wilderness adventures, Limpopo is also an ideal destination for those in search of an extraordinary meeting, team build or conference off the beaten track. The province is divided into five main regions, strategically located according to its cultural inhabitants: Capricorn, Waterberg, Vhembe, Mopani and Sekukuni. It has a rich cultural heritage deeply rooted in the natural world. Described as the ‘garden of Africa’ the province produces tropical fruit like bananas, pineapple and mangoes, and is also the world’s largest producer of platinum. The capital of Polokwane is
venue ideal for gala events, meetings, exhibitions, product launches and even live performances. www.bolivialodge.co.za
a vibrant city and noteworthy tourist stopover for those looking for something more than a bush experience.
Key Venues Bolivia Lodge A beautiful venue located in Polokwane, Bolivia Lodge has 15 conference facilities for up to 1 800 delegates. The lodge has won several awards including the PMR Diamond Arrow in 2014, 15 and 16 for Best Overall Conference Facilities in Limpopo Province, and a flexible
Bolivia Lodge is a flexible venue ideal for gala events, meetings, exhibitions and product launches.
Bolivia Lodge Meeting Space
BUSINESS EVENTS MADE EASY
Bolivia Lodge Protea Hotel Polokwane Ranch Resort A resort complete with luxuries such as a spa, golfing, and fitness options, Protea Hotel Polokwane Ranch Resort is a great getaway for small to mid-sized meetings and events. It caters to up to 1 300 in its largest venue, with 13 meeting rooms and six breakout rooms. The hotel also assists with booking tools and event planning and allows for group reservations, rooming lists, mobile check-ins and more. www.marriott.com/hotels/travel/ ptgra-protea-hotel-polokwane-ranch-resort/
Incentive ideas Incentives abound in Limpopo – and these are not confined to exquisite game experiences. Visitors can explore the Bakone Malapa open air museum, where the Northern Sotho people will happily introduce one to their customs and way of life. The city of Polokwane has a rich history and culture, from the Polokwane Art Museum in the Library Gardens Complex to the Hugh Exton Photographic Museum with some 20 000 photographs from the 1890s. Another
historical site of note is the Irish House, a late-Victorian shop building that depicts the different cultures of the province. Other incentive tours of note include discovering the sights and sounds of Mbhokota, overland tours of Kruger and beyond, relaxing hot springs at Bela-Bela, and discovering the latest in ancient history at Mapungubwe. Other popular spots include Meropa Casino and Entertainment World, the Mall of the North, Nylsvley Nature Reserve, golf at Legends and Magoebaskloof Canopy Tour.
Protea Hotel Polokwane Ranch Resort Meeting Space
Air Access Polokwane International Airport is the main access point, with other popular airports like Eastgate Airport in Hoedspruit and Kruger National Park Airport in Phalaborwa serving the region. Carriers include: • SA Airlink • South African Airways
Contacts Limpopo Tourism Authority Head Office: Polokwane Tel: +27 (0) 15 293 3600 / +27 (0) 15 290 2010 Email: email@example.com Web: www.golimpopo.com Protea Hotel Polokwane Ranch Resort
EVENTS TO DIARISE
NOVEMBER UFI CONGRESS 1–4 JOHANNESBURG, SOUTH AFRICA FINNOVATION AFRICA: ETHIOPIA 2017 3 ADDIS ABABA, ETHIOPIA SMALL BUSINESS EXPO 3–4 DAR ES SALAAM, TANZANIA EAS AFRICA FINANCIAL SERVICE EXPO 3–4 DAR ES SALAAM, TANZANIA AFRICA ASEAN BUSINESS EXPO 6–8 SANDTON, SOUTH AFRICA AFRICA COM 7–9 CAPE TOWN, SOUTH AFRICA MISSIONS CRITICAL AFRICA 7–9 CAPE TOWN, SOUTH AFRICA AORTIC 2017 (INTERNATIONAL CONFERENCE ON CANCER IN AFRICA) 7 – 10 KIGALI, RWANDA SITE YOUNG LEADERS CONFERENCE 8–9 LAS VEGAS, USA ICCA CONGRESS 12 – 15 PRAGUE, CZECH REPUBLIC WATER AFRICA AND WEST AFRICA BUILDING & CONSTRUCTION 14 – 16 ABUJA, NIGERIA
SA BRAND SUMMIT AND AWARDS 16 – 17 CAPE TOWN, SOUTH AFRICA RWANDA BUILDEXPO 22 – 24 KIGALI, RWANDA INTERNATIONAL CONFERENCE ON BUSINESS ADVISING 22 – 24 JOHANNESBURG, SOUTH AFRICA ANNUAL MEETING ON PHARMACOLOGY 23 – 24 DUBAI, UAE AFRICA PUBLIC PRIVATE PARTNERSHIP CONFERENCE AND SHOWCASE 23 – 24 CAPE TOWN, SOUTH AFRICA TANZANIA TRADE SHOW 24 – 26 DAR ES SALAAM, TANZANIA SAPHEX 28 – 29 JOHANNESBURG, SOUTH AFRICA IBTM WORLD 28 – 30 BARCELONA, SPAIN CHENGDU INTERNATIONAL TOURISM EXPO 30 – 2 DEC CHENGDU, CHINA
EVENTS TO DIARISE
18TH INTERNATIONAL CONGRESS OF ENDOCRINOLOGY / 53RD SEMDSA CONGRESS 1–4 CAPE TOWN, SOUTH AFRICA WORLD VACCINE SUMMIT AND EXPO 4–6 DUBAI, UAE WORLD SME EXPO 6–8 HONG KONG POWER GEN INTERNATIONAL 5–7 LAS VEGAS, USA AL ANSAAR SOUK AND TRADE FAIR 22 – 1 JAN DURBAN, SOUTH AFRICA
JANUARY FRANSCHHOEK CAP CLASSIQUE AND CHAMPAGNE FESTIVAL 2 FRANSCHHOEK, SOUTH AFRICA MEETINGS MOROCCO 12 – 13 MARRAKECH, MOROCCO UGANDA TRADE EXPO 16 – 18 KAMPALA, UGANDA POWER TECH AFRICA 22 – 23 NAIROBI, KENYA MULTIMODAL WEST AFRICA 23 – 25 LAGOS, NIGERIA SA TOURISM INDIA ROADSHOW 30 – 3 FEB INDIA
Stellenbosch, South Africa. Photo by Matthieu Joannon © Unsplash
CONSIDERING VR IN THE EXPO SPACE
56TH ICCA CONGRESS SET FOR SUCCESS
A perfect union of technology and the face to face experience of an expo. At EXSA, we understand that innovation is key to sustainable and relevant events and exhibitions and that increasingly it is technology that takes this innovation to the next level. Locally there’s now even more opportunity than ever to embrace and utilise a hot global trend: that of virtual reality. Virtual reality offers exhibitors an exciting and dynamic platform for interaction with visitors and it doesn’t necessarily cost a fortune. Imagine your client is a hotel chain, now imagine having a simple stand where visitors can step into the lobby of any hotel across the world and feel what it’s like to be there. The likelihood of a holiday booking taking place right there is pretty high! Consumers are overwhelmed with information, products and branding which is why virtual reality can be so innovative: it offers an immersive experience. What’s more is that this type of experience is all-encompassing, stimulating the senses. Using sound, graphics, imagery and even unique touch or taste to ensure that the consumer is completely engaged. There are no distractions – a rarity in this age. Virtual reality is also an opportunity for creativity and fun. It’s a chance to think out of the box and really immerse yourself in your product or brand. For more information please visit www.exsa.co.za
The 56th ICCA Congress, which takes place in Prague, Czech Republic, recently reached over 1 000 registrations. This is set to be the biggest ‘congress on congresses’ ever and takes place from 12-15 November 2017. A diverse mix of creative campaigns by leading ICCA member suppliers will compete for this year’s prestigious Best Marketing Award live on stage on 14 November during one of the event’s plenary sessions. The finalists are Flanders Meeting & Convention Centre Antwerp for their ‘A Room with a ZOO’ destination marketing campaign, ICC Sydney for their ‘Feeding Your Performance’ new venue marketing campaign, and Shocklogic’s ESOT event marketing campaign with ‘Gaudino’ the event mascot. A record number of applications were received by ICCA this year. The BMA session has become one of the most eagerly anticipated highlights of each year’s ICCA Congress, and is evaluated by both an expert panel and the live audience of colleagues and competitors. For more information on the ICCA Congress 2017, visit www.congress2017.iccaword.org.
Rudi Van Der Vyver Chief Executive Officer at SAACI
TECHNOLOGY’S VALUE AND EFFICIENCY TO THE MEETING ROOM Technology is defined as the collection of techniques, skills, methods and processes used in the production of goods or services. That’s a mouthful! Let’s try again, but simpler – remember Western movies? They have always portrayed cowboys with guns on their hips. Whoever drew the fastest, got to live longer than their opponents. Technology in the 21st century has replaced weapons with mobile phones, tablets, laptops and a host of various other “Smart” devices. Simply put, technology is any tool, operating method or equipment, that’s designed to make work more efficient. The workplace has surely been impacted in a serious way in that technology has taken down walls, windows and buildings leaving the vast open space of the entire world as anyone’s office. With the utmost gratitude to the internet and mobile devices, users are now able to contribute to a meeting and create virtual teams, consisting of members across the world. Technology has made the world smaller, but in doing so, has also opened a plethora of opportunities that are far greater than originally imagined. A CEO can now attend a meeting in Johannesburg and an hour later be a full part of and fully contribute in a digital meeting with attendees from Johannesburg, China and New York.
ASATA COMMISSIONS TRAVEL MARKET INDEX REPORT The Association of Southern African Travel Agents (ASATA) has commissioned Grant Thornton to create an annual SA Travel Market Index Report to determine the state and size of the country’s travel sector. “The exact state and size of the travel industry in South Africa is currently unknown, and there’s no one source that pulls all trade data together to form an accurate picture of the market,” explains Otto de Vries, CEO of ASATA. “We feel that data and market trend analysis are integral parts of strategic management. A report of this nature would provide a baseline against which the industry would be able to measure growth and track the market’s changes over time. The Index will also monitor important statistics such as employment numbers, B-BBEE and market concentration, and draw correlations between industry-specific trends and the overall economic climate.” Insights will also include the number of travellers by route, sector, and value, as well as passenger arrivals and departures, and employment statistics. It will collate and analyse data from a variety of sources including travel management companies to agencies and third party stakeholders such as GDS, IATA and ACSA.
Carol Weaving Chairperson of AAXO
TRENDS IN TECHNOLOGY Technology has completely changed the way people consume products and services. The rise of car hailing apps such as UBER and accommodation app Airbnb has disrupted multiple economies. If businesses do not adapt, adjust and innovate they will be obsolete, just like Kodak Films. As organisers, our role has evolved from merely selecting the right concept and season to host our exhibitions, through to ensuring that the end user experience for both exhibitors and visitors is memorable as well as profitable. There are a few apps that make our jobs easier while also making the visitor’s experience more spectacular. We have to be proactive in the disruption of our sector. A majority of consumers spend a lot of their time on their mobile phones and gadgets. There is an opportunity for organisers to ensure that our brands live beyond the show floor as well as increasing revenue for our exhibitors. The key thing is identifying the right tool to use. AAXO’s Exhibition of Exhibitions will take place from 31 January 2018 to 1 February 2018 in the Ticketpro Dome and will certainly showcase some of the latest technology trends in the exhibition industry.
© Unsplash / freestocks.org
All having full face to face interaction and being able to contribute live to the material presented. Collaboration usually happens in the boardroom with flipcharts, donuts and lots of coffee. Today, it’s on documents being changed and moulded by multiple users all over the world at the same time, including new content like audio, video and data collaboration. This is what makes technology in the 21st century of the meeting room so exciting. They don’t just make the new way to work more productive, they make the job more desirable. We live in a world that is powered by technology, the question is how we effectively use this to ensure we are empowering our staff and clients.
DIRECTORY OF ADVERTISERS
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Conference & Exhibition: 7-9 November 2017 Cape Town International Convention Centre South Africa
THE PLACE TO SHAPE AFRICA’S DIGITAL FUTURE
THE LARGEST TELECOMS, MEDIA AND TECHNOLOGY EVENT IN AFRICA. EXPECT 13,000 ATTENDEES, 450 EXHIBITORS AND 400 VISIONARY SPEAKERS FROM ACROSS THE ENTIRE DIGITAL ECOSYSTEM. Launching the Technology Arena: A new exhibition space featuring the AHUB, AfricaCom 20/20, TV Connect Africa, the new Innovation Stage.
16 conference tracks: Packed with business critical insights and 6 networking and social events designed to help you meet new people, share ideas, and develop new relationships.
Launching AfricaCom 20/20: A brand new content stage at the centre of the Innovation Hall dedicated to navigating digital disruption and mapping Africa’s journey towards the Fourth Industrial Revolution.
New hot topics including: IoT, Big Data, Africa 4.0, Powering Telecoms, FinTech, Blockchain, Digital Health, and more.
To ﬁnd out more and to register, visit tmt.knect365.com/africacom KNectAfrica #africacom
Africa Telecoms, ICT & Media Group
Published on Oct 31, 2017
Published on Oct 31, 2017
Issue 11 of the Event is brought to you by Film & Event Media. This month we explore CTICC's newly opened venue, and we also measure expo RO...