Page 1

It’s our life. It’s your business.


/tsln.fre .com and www

ne: www.tsln

Enjoy us onli



2 Sections Issue 51 Volume 51 • ber Saturday, Decem


21, 2013

aaaaaaaaaaaaaa aareeen


Finishing th e

NDSU Riders

Tri-State Livest

ock News Saturd ay, April

season stron

named reserv e high-point

12, 2014 D1

North Dakot equestrian teama State University’s finished its regula show season r as reserve high-p the Zone 7 Region 3 oint “I am extrem team. team’s perfor ely pleased with the mance this year,” Tara Swanson, the team’s coach. says had a fairly young “We team, but they and inexperienced growth throug showed remarkable hout the course year.” of the Four members of the team partic pated in the iZone nal competition 7 Region 3 semifiMarch 29-30 Texas A&M at West Unive Texas. They compe rsity in Canyon, ted in prelim rounds March inary vanced to the 29, and all four adfinals the follow ing day. ished many times establ NDSU team markets. He has placings at semifimembers and their the region’s cattleeditor, Hereford America iss, knowledge on nals r is a wealth of horses. Photo by Jill Hotchk Hailey Aagar were: and Reva, S.D., ranche Wadena, Minn. d, a junior from auctioneer and ry’s most elite purebred bulls - first in beginn world-renowned indust horsemanship er Lynn Weishaar, as well as the for feeder cattle Janna Rice, record prices ts a junior from Maddock et - repor third in mark the weekly ship l market advanced horsemanfascin ation . to compare crucia .. challe nge and week.Linde Ashley each paper you love, and ll, a senior Solway, Minn. alist You do what be given the data in the - seventh in open from r and Staff Journ manship,tehonora hope is to horseso do we. Live- ble menti your | Managing Edito toier again Tri-Sta HEIM prem it to n’s STAD to do on in reinAccording ing er Morris By CARRIE opportunity , S.D., the regio foundCami nings in St. Onge Tri-State Livestock News morrow. stock News’ built ugh, a junior was Slauba after its begin you have al- Hallock, the paper Wolford, Minn. - seventh in intermfrom The fact that ring alf a century continues to look forward. on the issues that matter. delive ate se of to horsem ate Lives tock edianship and focused se we make it our business ses to relowed Tri-St part of this on the premi etRice ag publication news and Aagard a becau succes ected to our roots Black will is timely markthe News to be cers. Interc remains connbecome “what ranchers read” . Your successes become our produ ollegiain Horse advance to last 50 years, Show Assoride, for the We gional cattleciation barns te nNation ege. ghout the region t information to share. Tri-State has ’s auctio privil throu a al S.D., barns Horse n marke Show in early May in Belle an honor and ng more than Hills, and burg, cers and auctio h for giving us news and is Harris nothi Onge, Sturg four to listen to produ seePa. Members of somehow. hope for thank you enoug bor, con- St. he wereThe the first team NDSU’ and we can’t on, some way, l in this to be a good neigh their spots cur-members earned Pictured (from left) s equestrian team display at the g their hand- soluti the news Fourc e semifi on sharin are team membe crucia the of are nals provid deals ing to value by first or the plac- Courtesy photo rs Janna Rice, ribbons they received at via the it is. You make stick to them. Neighbors tssecond ck is not tinuing the Zone 7 Region at the Zone Cami Slauba you need to t repor gion marke feeders, aucyou 7 Reugh, Hailey Aagard vor. Your livesto 3 regional champ information 3 semifin Teams are assign ess. We rent The ranchers, other small shakes and l source of and uences. endea and Ashley Lindell al competition in Texas. - ionships held at the Unive r the conseq fam- only your annua ed randomly a successful businseek out , and coach Tara rsityA12 one of the three 50 Years on Page of Wisconsin-R - SeeFalls tion barns and comprise the No matte of daily source run you Swanson. “The semifinals tions your that on semifinals. Each to iver but March e genera stand 2. dividual class r, under riders fought inin to gain businesses that not only feed You build know an honest incom has 18 qualifi ation, humo hard determ ed riders. agains their spots in the of pride, frustr vity, beauty, displacings amoun ination and a treme cattle industry are the life- ilies that you t tough compe When tion, creati says. “These individ tition,” Swanson couldn t of talent in their rides,ndous the world, they unities that day’s work. m, you create a educa and I ’t uals be more proud proble comm a showe d poise, cover blood of the of nation what –NDSU Ag Commthem.” ✦ make this great unications







ts in cattle co

ws and marke itment to ne

mm 50 years of co


over : Beef trends consumption Conception to changing discusses the Darrell Hoar cattle breeds Great PlainsNews (TSLN) coverage area face of Upper Livestock es, I pon-

five decad ct. over the past wski ity of the subje By Jeri L. Dobro ock News dered the enorm e of back issues to startfor Tri-State Livest Lacking an archiv out a timeline arizing study, I roughed did a bit of online task of summ and 1963 ate in Assigned the Tri-St ing trends in the beef breed

g research. Amon I s, other thing the learned that Here Amer ican , ford Association the first breed of its association ed kind, was found that in 1881, and red the first pureb


and Bull buying lth using a wea on of informati A5




r 55th Wrangle ls National Fina Rodeo

Shepherd’s Christmas reunion


nds of Ranch ing Perfor sale to be Apr il 26 in Fort mance horse Collins, Colo .

the U.S. was born in ial inSimmental calf result of artific in 1968 – the be, semination. those facts may Interesting as a resource that exg Color what I wasn’t findinThe ession from ado State Unive progrprogram horse rsity ord Heref plained theApril minan tlywill host a horse predo sale 26. . The sale will s herds once were Picket itous Angu be at the B.W. to the now ubiqut Equin

Darrel Hoar



entury past half-c Le ge

Christmas of this yesterday in mn week’s colu

BEHIND THE CHUTES Spotlight on Brianna Williams



S A B

•Learning pedigr ee research metho ds Jerry B Black, •Writi e Center, in DVM, Wagon Land & lins, Colo. hound AQHA A2 -Fort Col- alog notesng substantive, top-notch catRanching Herita cat Sciences Livestock, Chair in Equin - See Beef on Page Dear Friend e If a horse ge Breeder. s: is nominated When this sale or enrolled, at least some •Mark Schedule: ago, none could started nine years indust eting and promoting been made intoor all payments have a horse have foresee ry event Saturday, April dicted where specific indivi the program for that it stands today. n or pre19, 9 a.m. – Wagon dual. Find more hound Land The sale itself - matio & •Inter Competition Livestock Co. Student the n about this great prograinforreputation, and has grown in size and buyers acting with consig nors and AQHA’s websit m on we are proud Friday, April marketplace e. of the positio Our buyers Mills Consig 25, 5:30 p.m. – Purina understand Change, of course n it holds. nors’ Accommodat consignors suppor this, , is inevita SIDE ions: Saturday, April Dinner Regarding t this, and our our OUT Host sor committee this sale, howevble. 26, 9 .a.m – adviadvi Horse takes pride in constant remain Sale “Choi Hotel – Hilton Fort Collin er, one Preview & 1 LE s: the this. We constantly ce Hotel for CIRC p.m. – Horse Lunch will portan challenge ourselv Sale Unive Colorado States ce of the studen paramount im- ensure be available rsity’s Friend es to tered their ts’ partici meani and and growth Buck s and Famil pation and ngful participation ca- 425 W. by the CSU . Annual ies” they consistently Prosp Meat Judgi Team What really on New ng fortcollins.h ect 970-482-2626 www. rise to the test. Thus, our Ballmatters in this sale and the View the 2014 not what is be somew measures of success may horses Sale Catalo hat different Eve bring, but what who the studen g at Yearts’slearn. from others http:/ /webd oc.ags ci.col Catalog: evaluate the ostate .edu/ equin e/Web B10 While everyo results and progre -LOR -Cata The online of a horse sale. ss www.pdf log-20 14B6 ages and high-s ne may talk of aversale catalog version of the 2014 Natur is the hands-on ellers, the real value is smoot ally, we want it would like to available now. If you education they to run hly, and receiv If you are intere receive. Student Exper e a hard copy, please call 970-49 and buyers to for consignors to sell young iences: sted in a specifi obtain horses 1-8373. •Those first few c value. at good a CSU horse that is being traine rides in a trainin class d by student, please g Online biddin Still, the educat contac Snyde g now availa ble: Register to and their experi ion of our students forma r at 970-491-8547 for t John bid more in- SWB •Observing young ences are the tion. Auction here: online through real, horses in a new long-term payoffs for environment http: //csuequine. buyers, consig auctionserve ors, the indust nn ry and the studen Ranching herita Thank you for ge ts. challe nge Many of our •Realizing the Horse transp continued suppor your consistent and are consigned horse day-to-day work ortation: prep 29 young eligible, nomin t of our studen s to our progra If you plan sale horses ts and in the ated m. to purchase AQHA Ranch or enrolled and need a horse ing Heritage transportati Challenge progra on, please browse throug m. To be eligib h our list of horses must le, equine available have been bred transportatio by an n companies. ✦ –Colorado State University

SAMPLE OF OUR TSLN SPECIAL EDITIONS: 1-877-347-9100 • 14 January 23, 20

12:30 p.m. MST on, Neb. k Auction, Gord Gordon Livestoc

ls Sell

Horse owners


of: sons AsSelli springng rapidly approaches, Dustin South Dakot No Question 802 Oedekoven, a • Liscoveteri owner r 0035 state narian

s to prevent thes Scale Crushe, rreminds horse Final Answe 171 Bul SAVNEW ings Marcy spread of equine y Upwar.d 307R • ge Sledge Olds • 139 Yearl Sitz(EHV) hammer S621herpesvirus Tom & Kim Marc SPECIAL SECTION 31 Two-Year• Baldrid EHV has 10277 hammer103-9 historically 1 Herd Bull • Sledge SitzinDash been ers Diamonds and found intliner • Marcys 09 (308) 638-7587 the Dirt is 2021 itted transm zon Freigh South Embla betwe or: Hoffy’s Heif RedlanindAgriculture enaly • Conne Three forms horses in close Dakota, marcycattle@hot 449 Guest Consign Angus & BWF heifers Women contac the diseas aly Consensusof7229 Connetory, Game e areDay recognized: respirat. reprod • GDAR l 734 uctive ercia and Marcy GDAR form isOscar 110 bred comm the most comm neurologic. The respiratoryGeorge & Ann No Question Lisco to on, with ing, bred symptoms of nasal discha coughcough One load AI (970) 204-1134 tive form causes rge and a high fever. The om reproduc msn.c abortio ucn in mares. Horse owner marcylivestock@

to prevent EH

V infection

with the neurol cluding suppor ogic form, treatment is limite tive care, antivir d, in- as every flammatories al drugs and . anti-in- to visit three months. Horse owner Prevention of s are encouraged with their veterin EHV begins with arian to determ nation progra plan. Horse owner ine a vacci m best s can minimize a solid biosecurity implementing Oedekoven strongsuited to their individual vaccispread of a new horses or 21-day isolation policy whenEHV by planners of equine ly encourages organi needs. zers and returning horses adding erinar events to seek Buckets and to y professional the established herds. other vet s for guidance advice of vetvention. Horses horses or groups items used to feed on disease preand water that pre of have horses been seven days or disinfected regula should more than 90 vaccinated less than rly. Horses with be cleaned and may be days prior to known exposu sulting their s are encouraged to contin at fever higher an event or re veterinarians risk should stay at recent to consid for spread conon ways to protecue con animals. The Vaccines effecti home. B E E F protoc & B U Seration I N E S of S standard ing EHV. In addition virus health livestock. Affect has no effect on people t their reproductive EHVve in preventing respira ols requir ement tory and addres should be developed or other be ed horses develo prior to the event s, coordination administered are widely available and s potential isolati p high fevers and may die. should as to , directe lose on dures and d narian. Often Once a horse by the owner quarantine procein case of an this is infected ’s proce with horses that means at least twice everyveteriFor more inform outbreak. ation, travel to events year, secont rol.shtm#horses. visit: boostered as often aa ✦ –S.D. Animal Industry Board


January 31 - February 9, 2014

AGPride 2013




• Published Weekly • Livestock Market Reports & Directory • Industry News & Feature Stories • Event & Sale Calendars • Livestock & Equine Event Coverage • Production Sale Reports

• Professional Ring Service • Catalog & Flyer Printing • Audited & Verified Circulation • Classified Advertising • Special Editions & Feature Sections • Find us online at

1-877-347-9100 •

Reaching more than 23,000 Readers Weekly

Your customers are our readers 2 0 1 3 REA D E R SU RV E Y RE SULT S


% of our press run is distributed


% of subscribers live in the Dakotas,

to paid subscribers, and most have received the paper for over 15 years.

Montana, Wyoming, and Nebraska – though we have subscribers in every state in the nation, and many foreign countries around the world!


% own their ranches and 75% have


% of our readers are livestock

lived in their current residence for longer than 25 years.

producers, predominantly registered and commercial 250-500+ cow-calf operations.

*Source: Tri-State Livestock News 2013 Reader Survey, Write Brain West


% of our readers use natural service, with 40% also utilizing Artificial Insemination & Embryo Transfer methods.

Most operations are family run operating on large acreages 5,000 acres or more.


% of our readers forecast to average

$3,500-4,500 on buying bulls, and 74% will travel in excess of 350 miles to find the right genetics, program, and quality.

59 76%

% retain their own replacements.

of our readers utilize horses on their operations, the majority owning 5-10 head.

“Our customers are our friends and it is a great responsibility and a privilege to share with them the crucial agricultural news we ourselves find so essential.”



or 50 years, Tri-State Livestock News has maintained a tradition of value among Northern Plains stockmen. It is the publication commercial cattlemen rely on for hard-hitting news, fresh ideas, entertaining features and educational columns. This production-focused paper celebrates individual and collective successes of ag producers, but doesn’t shy away from challenging or controversial topics that invoke conversation and a renewed perspective among readers. Because Tri-State Livestock News maintains a staff of active cattle and sheep producers and skilled horsemen and women, it can deliver the most up-to-date, usable reports and share innovative concepts that the writers and staff understand and utilize daily on their own operations. Along with beef cattle and horserelated news, rodeo results and features, information on grains, forages, sheep, hogs, dairy cattle, new and used farm and ranch equipment and upcoming ag-related events, Tri-State Livestock News, covers policies and issues affecting the customs, culture and economic stability of the entire ag industry. The attractive design utilizing color photos has helped Tri-State Livestock News establish a reputation as a fun-to-read page-turner that draws the rancher in and keeps his or her attention to the last page. Published every Saturday and averaging 28 pages, the paper reaches 23,000 readers each week. The trade publication appreciates subscribers in every state and Canada, but the majority of readers call South Dakota, North Dakota, Nebraska, Wyoming, Montana, Colorado, Minnesota, Iowa, or Kansas home. Retention rate is over 91% among paid subscribers. In addition to the regular weekly paper, subscribers enjoy special editions and seven glossy magazines with engaging photos and a mix of businessminded and light-hearted stories. Tri-State Livestock News publishes in the heart of shortgrass country: a region known for producing the legendary “northern” commercial feeder cattle desired across the country as well as seedstock that command top dollar and are marketed worldwide. Progressive auction markets and purebred cattle operators as well as horse breeders and trainers utilize this publication and its special magazines as key components in their advertising strategy.

Our Staff


Dianna Palmer Special Projects Coordinator SD - Pierre & North of I-90 West of the River


Sarah L. Swenson Major Accounts, WY & MT Territory


Susan Cable South of I-90 Rosebud E. Territory Midwest & Eastern NE Territory



Scott Dirk

Dan Piroutek

Chris Effling

Director of Field Services & Ringman West River ND, SD & W-83 NE Territory

Field Service & Ringman South Central SD Territory

Field Service & Ringman East River ND, SD, & E-83 NE Territory




Carissa Lee Livestock Marketing Department Coordinator In House NE Sales Rep

877-347-9114 •


Kelsey Snyder Classified Department Manager & Sales Associate

877-347-9109 • 605-723-7015

Trevor Bennett





Classified Sales Associate

Classified Sales Assistant

Classified Sales Assistant

877-347-9102 • 605-723-7012

877-347-9106 • 605-723-7010

605-723-7022 • 877-347-9113


Carrie Stadheim

Kelsey Antuna


Maria Tussing Assistant Editor


Jackie Gerkin Office Coodinator & Circulation Specialist

877-347-9100 605-723-7001

Sabrina “Bree” Poppe Publisher Tri-State Livestock News Farmer & Rancher Exchange


101 • Belle 1501 5th Ave. - Suite

7 Fourche, SD 5771


R E G I O N ’ S


L Y A G - W E E K


uip ent • ea y •Assort ent o ents Atta • 0 tren ers •Assort ent o Spe ialty ools


June 4, Vol. 33 No. 23 •


dran ~www.farmeran

er ial

o er ools, Air ools o ers iller

Do It Yourself Made Easy and Affordable with Rental!

, ture pro e ents a ation, n rastru eed apin ... Dirt or , or ands E ESTIMATE TINEZ FOR FRE CALL ANDY MAR


3 0



S T R O N G .





! Fun For The Whole Family For More

      " "(&#$ 

..$// W  '--+0*#.2 !  +"( +0*/1!

hills Visit www.sand Information

        boys   Region’s Top Cow "",+(& 2 %0! ored by: Spons %' -,   2 ''& ,,$ ! $'+    2 (%0!"",+ +"( #! %&./ ( #( 2 (%3+0 $4 ( &#   &!))$*% &,1 ,"&%    ".&,* : 5 and 3'#$/$,4 Adults: $12 Kids  Under FREE  â€? Includes “Side Step "",+(& 2 %0! -, %' Entertainment 2 ''& ,,$ ! $'+ 2 (%0!"",+


Large Craft Fair $$! School ( ## 

 ##!& $ Rock County High ( #&%%#! !' %!' %!!!!#      &".+,'#      ' *'%"+

TAL BUa Ds St.REN ROSE ission, SD Ad ort 12 1-877-347-9100 • 5000 &"$+&-,-*"&

 !  "*+,,"'&$ &#  "/+,++& *  $%%  !$& '-&,*1


-( $"&+)-"(%&,*'

Marcia Amdahl & Sons

Tim &  )XOWRQ6'‡

& &!"$$)-"(%&, !*" '-&,1 &# W+,$"&+ &#

Female Sale Turn Out Bull & Hereford

g Bulls, 7 Coming Two

Year Old Bulls, 4 Spring Pairs

HEAD 80 Yearlin , Spring Pairs, 15 A. I. Comm. SELLING 151 Reg. Angus Bulls, 15 Featured ts In The 700#’S SATURDAY Many Waning Weigh ition. 3 ics Bringing & Great DisposWill Sell! Real World Genet JUNE 8,201 Many Heifer Bulls Cattle Operation 6:00 PM “PROFIT� to Your

Mitchell Livestock Auction Mitchell, SD

info & Catalog Call for more

PRSRT STD U.S. Postage Paid Rapid City SD Permit No. 1020

Postal Customer



1-877-347-9100 •

ith 52,800 readers in South Dakota, Nebraska, Wyoming, North Dakota, Montana, and Minnesota, the Farmer & Rancher Exchange is the largest weekly advertising publication distributed free in the upper Midwest region. Hundreds of businesses and individuals rely on the “buy and sell bible� to reach the region’s agriculturalists. These loyal advertisers include livestock markets, vehicle dealers, farm machinery and equipment dealers,

antique dealers, realtors, auctioneers, seed, feed, retail, grocery and building material businesses. Plus hundreds of seedstock cattlemen utilize the only weekly agricultural publication with 100% advertising to promote their annual production sales. First published in 1981 the Farmer & Rancher Exchange offers a vast potential customer base with the largest geographical coverage of any South Dakota-based agricultural publication. Many of the very first advertisers have consistently placed ads in the Farmer & Rancher Exchange for over 30 years.

We Reach over 52,800 Readers Free Weekly Paper • 16,000 households


1-877-347-9100 •

1-877-347-9100 •



1-877-347-9100 •





Size: 11 inch by 22 inch broadsheet sized publication,

Size: 11 inch by 11 inch tabloid sized publication,

8 columns by 20.75 inches, Column width 1.14 inches.

8 columns by 9.75 inches, Column width 1.14 inches.

Published: Every Saturday

Published: Every Tuesday

1-877-347-9100 •

Distribution: 95% Direct Mailed through U.S. Post Office, DISPLAY ADVERTISEMENT RATES

Carriers & News Stands 5%

Baseline Rate: $18.75 per column inch Contract Rates are available for volume discounts.


Agency Rates: A 15% agency commission will be allowed.

Baseline Rate: $14.25 Contract Rates: Rates are available for volume advertisers.


Agency Rates: A 15% agency commission will be allowed.

Editing: The Tri-State Livestock News reserves the right to edit or

Front Page Rate: Front page space is reserved in advance

reject any advertising.

and charged 15% extra. Full color is included. Special Placement 5% Extra. POLICIES Editing: Farmer & Rancher Exchange reserves the right to edit or reject any advertising.

Tri-State Livestock News

Farmer & Rancher Exchange

Display Advertisements: 5:00 p.m. Wednesday MST

Display Advertisements: 5:00 p.m. Wednesday MST

Classified Display Advertisements: 5:00 p.m. Wednesday MST

Classified Advertisements: 10:00 a.m. Thursday MST

Classified Straightline Advertisements: 10:00 a.m. Thursday MST EMAILED ADS

Email Classified Ads To: COLOR

Color is available on a first come, first serve basis. TRI-STATE LIVESTOCK NEWS & FARMER & RANCHER EXCHANGE POLICIES Omissions & Errors: The Tri-State Livestock News and the Farmer & Rancher Exchange will exercise every effort to prevent errors and omissions in any advertisement. In case of an error or omission that affects the material value of the advertisement, Tri-State Livestock News or The Farmer & Rancher Exchange, if at fault, will be responsible only to the extent of running that portion of the ad in error, free of charge. Customers upon request will receive ad copy for approval prior to publication. Credit Policy: Statements are mailed on the 1st day of each month with payment due by the 10th of the month. A 15% finance charge is added to the account balances after 30 days or more. Balances over 90 days may be referred to Credit Bureau Services. Political Advertising: The words “Paid for the Candidate/Paid Political Advertisement” and any information as prescribed by law will appear with the ad. Payment in full with the order is required.

The Tri-State Livestock News and The Farmer & Rancher Exchange publications are digitally composed on computers using Adobe InDesign and Adobe Photoshop. PDF (Portable Document Format), Adobe InDesign and Photoshop files may be submitted on CD ROM or E-Mailed. Illustrator and EPS files can be accepted, but are not the preferred format. Graphics can be submitted as tif, jpeg, or eps files. Physical media (business cards, pictures, etc.) may be mailed or delivered to our office where we can scan it. If you have any questions, call us, and we will be happy to assist you. Outgoing E-Mail: As a courtesy for our customers we will email your published ad to other publications. Any changes required will be assessed a fee. Preprinted Inserts: Inserts are due in Rapid City, SD by Tuesday prior to the publication. Address: 412 2nd St. • Rapid City, SD 57701 (C/O Rapid City Journal)


Tri-State Livestock News Farmer & Rancher Exchange MAJOR TRADE SHOWS & EVENTS EDITIONS

National Western Stock Show, Denver, CO ......January Black Hills Stock Show, Rapid City, SD ..........January The Mate, Billings, MT...................................February NE Cattleman’s Classic, Kearney, NE ............February Sandhills Ranch Expo, Bassett, NE.......................June Black Hills Roundup, Belle Fourche, SD .............. July Days of 76, Deadwood, SD ................................... July Dakotafest, Mitchell, SD ....................................August

Central States Fair, Rapid City, SD ....................August SD State Fair, Huron, SD ...................................August SD Stockgrowers, Rapid City, SD ................September The NILE, Billing, MT ..................................... October SD Cattleman’s Association, Pierre, SD ........December

Spring Calf & Crop Spectacular..........................March Ag Pride ..................................................................May Horse Round-Up.................................................... July Fall Cattle Journal ........................................September Winter Horse Edition....................................December



Winter Cattle Journal.......................................January Black Hills Stock Show & Rodeo ® Premier ..January

Hunter’s Paradise ............................................. October SD Cattleman’s Association ..........................December

1501 5TH AVE. SUITE 101, BELLE FOURCHE, SD 57717 Subscriptions & Information 877-347-9100 MAIN • 605-723-7001 DIRECT SUBSCRIPTIONS@TSLN-FRE.COM • WWW.TSLN.COM

Tri-State Livestock News // Farmer & Rancher Exchange Media Kit  

2015 Media Kit