Pioneer Spirit Award Dale McPherson Family, Rapid City, S.D.
Dale McPherson was born
a number of auction marts
Kevin sold cattle at the
and raised on a ranch 26
across South Dakota including
livestock auctions in Kimball
miles east of Sturgis along
Belle Fourche, Presho, St.
Highmoore, Presho, Martin,
Alkali Creek. Dale’s father
Onge, and Phillip, and sold at
Philip, Chadron, Rushville and
Eugene McPherson was one
the Faith Livestock Auction for
Mitchell for many years. The
of the earliest homesteaders
over 50 years. Dale was also
McPherson family has been
in Meade County. Dale’s first
auctioneer for the Western
involved in the Black Hills Stock
auctioneering job was given
Junior Livestock Show Auction
Show and Central State’s fair
to him by Jim Madden and
for 50 years.
for a number of years.
Harley Roth, who ran the Sturgis
Dale is married to Dorothy,
McPherson Auction & Realty
Livestock Exchange. They had
who, over the years helped
and the Dale McPherson
caught wind that Dale had
clerk many of Dale’s sales, and
family has contributed much
been practicing auctioneering
they just recently celebrated
to the agriculture industry
in the barn and wrote him
their 60th wedding anniversary.
including raising money for the
a letter asking him to come
Today, Kevin and Todd, Dale
Central States Fair Foundation,
to town and help with an
and Dorothy’s sons, are in
Black Hills Stock Show, Rocky
upcoming sale.
the auction business with
Mountain Elk Foundation, South
McPherson Auction & Realty
Dakota Youth Hunting, Ducks
numerous awards, including
which has truly become a
Unlimited, Pheasants Forever
the 1969 South Dakota State
family affair. Kevin and Todd
as well as organizations such
Champion Auctioneer, and
grew up around auctioneering
as Diabetes Inc., St. Jude’s
sat on numerous boards.
and in 1995, Kevin followed
Hospital, SDSU Agriculture
Dale is a charter founding
in his dad’s footstep and
scholarships and local 4-H
member of the South Dakota
became the South Dakota
groups. They have become
Auctioneer Association and
State Champion Auctioneer.
a vital part of what makes
was also past director for
He is also a past director and
agriculture and the western
the National Auctioneer
past president of the South
community in South Dakota so
Association. Dale has sold at
Dakota Auctioneer Association.
successful.
Over the years Dale won
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