21 October 2025, Birmingham
Partner Opportunities
A platform for lead generation, networking, thought leadership and brand awareness.
About
Founded in 1996, MAINSTREAM is an award-winning B2B community – serving asset-intensive industries with events, research, information, and training courses that celebrate the successes, accelerate the careers, and optimise the performance of Asset, Reliability and Maintenance professionals.
UK Expansion
After 28 years of transforming asset management practices across Australasia, MAINSTREAM is bringing its expertise to the UK. This strategic expansion responds to the growing demand for world-class reliability solutions across Britain’s asset-intensive industries. MAINSTREAM has chosen Birmingham – the heart of Britain’s £205 billion manufacturing sector – to connect UK industry leaders with global best practices, cutting-edge innovations, and our proven collaborative approach. From factory floors to power stations, MAINSTREAM UK is here to supercharge assets, maximise outcomes, and reimagine what’s possible for British industry.
What does MAINSTREAM Summit look like?
Unparalleled Content & Speakers
• 300-350 attendees
• 25-30 expert speakers delivering insights & best practices
• 40 c ase studies, interviews & panels from companies that have transformed their asset, maintenance & reliability management
• 4 specialised learning tracks
Innovation & Education
• The MAINSTREAM lecture delivered by a globally renowned thought leader
• 3 separately bookable workshops offering specialised training & CPD opportunities
• Education pavilion featuring hands-on, tutorial-style content
• 15 xChange sessions: peer-to-peer learning facilitated by leading practitioners
Expo & Networking
• MAINSTREAM expo showcasing 25 leading partners & sponsors
• Live technology demos in the MAINSTREAM Innovation Theatre
• Emerging talent program for graduate engineers & final year students
• MAINSTREAM app with searchable attendee list, lead capture & personalised agenda
Extended Value
• Year-round membership to the MAINSTREAM Community online platform
• Complete access to all event content post-conference
• Unrivalled networking opportunities throughout the event
Hear it from those who know us best
“ MAINSTREAM is not your typical conference where people come and go, and sponsors are just there to sell. MAINSTREAM is a community where people genuinely want the best for one another. We sign-up each year. We have found our tribe! ”
Tania Devoti Founder and CEO,
Obzervr
“MAINSTREAM ensures that our brand remains a trusted and influential voice in the industry ”
Craig Hurkett CEO, EnterpriseIS
“Hands-down, the most valuable Asset Management community in the region”
Nick Mulcahy CEO, Accenture
“If there is one event you can attend this year, to meet industry experts from around the world and explore effective asset maintenance, then MAINSTREAM would be my pick”
Janvi Shah Head of Highways Asset Management (UK), Arcadis
“The world’s best Asset Management and Reliability event”
Drew Troyer
Group Head of Asset Management,
Rio Tinto
“I know the mechanics of what you guys do, but there is a spark in your how that is just impossible to bolt down”
John Dwyer
EAM
Solution Architect, Rizing EAM - A Wipro Company
YOU’LL HELP THE MAINSTREAM COMMUNITY
Solve These Challenges
Decarbonisation, Energy Efficiency and the Impact on the Asset Manager
Overcoming Barriers to Executing Work Management Fundamentals
From Data Overload to Smart Decision-Making
Implementing AI, Automation, and Smart Factory Technologies in Legacy Plants
Developing the Maintenance Workforce of the Future
Implementing Health, Safety, and Well-Being Strategies for Shop Floor Maintenance and Reliability Teams
Elevating the Role of Reliability Engineers in Production Excellence
Securing C-Suite Support and Budget for Asset Management Initiatives
Aligning Asset Strategy with Enterprise Strategy
Delivering ROI through Predictive Analytics
EDI and Building Diverse, Inclusive Engineering Teams in Traditional Industries
Current Workforce Skills Gap and Technical Training
Capturing, Governing and Visualising Data for Maintenance Optimisation
Operational Readiness in High-Output Manufacturing Environments
Global Supply Chain Disruptions: Impact on Maintenance and Spares
Digital Transformation of Asset Management Across Multiple Production Sites
One-day Summit
21 October 2025
Birmingham, UK
Diamond Partner
Exclusive
£20,000 +VAT including 15 passes
Note:
Furniture, AV, artwork, and graphics are an additional cost
• High visibility and subtle exposure at opening – opportunity to open MAINSTREAM, welcome the community and introduce the MAINSTREAM Lecture
• One customer case study (subject to meeting abstract submission deadline) delivered jointly by your customer and you (inc. a complimentary pass for your customer)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Lead and facilitate a workshop
• 5 m x 2m floor space including booth, lighting and power on expo floor
• Logo in prominent position on website
• Logo and profile on event app
• Diamond Partner recognition on plenary room digital screens
• Sponsor app to collect attendee details by QR code through a personal smart device
• VIP Welcome Party: co-host a one-hour welcome drinks and canapés on the eve of the conference for speakers and advisory team (est. 50+ VIPs)
• O ne 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Diamond Partner
• B randing activation with logo featured on media wall, including red carpet runway and photographer during arrival/registration
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 5 x f ull tickets for your team
• 1 0 x full tickets for customers
Premier Partner
Limited to 5
£12,500 +VAT including 8 passes
Note:
Furniture, AV, artwork, and graphics are an additional cost
• O ne customer case study (subject to meeting abstract submission deadline) delivered jointly by your customer and you (inc. a complimentary pass for your customer)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• 3m x 2m floor space including booth, lighting and power on expo floor
• Logo in prominent position on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• O ne 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Premier Partner
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 3 x f ull tickets for your team
• 5 x f ull tickets for customers
Digital Engagement Partner
Exclusive
£10,000 +VAT
including 4 passes
Note:
Furniture, AV, artwork, and graphics are an additional cost
• Sponsorship of the event app provides a unique opportunity to showcase your brand directly to the audience, allowing for a highly visible and engaging experience and presence throughout the event. App promotion includes:
– Sponsor logo to appear on the main menu page
– Sponsor logo to appear on the agenda page
– Three push notifications during Summit
• O ne customer case study (subject to meeting abstract submission deadline) delivered jointly by your customer and you (inc. a complimentary pass for your customer)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• 3m x 2m floor space including booth, lighting and power on expo floor
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 2 x f ull tickets for your team
• 2 x f ull tickets for customers
Knowledge Partner
Exclusive
£10,000 +VAT
including 4 passes
Note:
Furniture, AV, artwork, and graphics are an additional cost
Knowledge Corner is the designated Q&A area on the show floor for speakers to connect with delegates after each session. Throughout the event, Knowledge Corner hosts debate and interaction between speakers, delegates, and partners.
• Naming rights to the Knowledge Corner
• 4m x 2m floor space, including furniture, booth, lighting and power on expo floor
• M oderators will continuously refer to the “Your Company” Knowledge Corner as the place to go to for Q&A with speakers at the end of each session
• At conference opening, MAINSTREAM will inform the audience about the “Your Company” Knowledge Corner and its purpose
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 2 x f ull tickets for your team
• 2 x f ull tickets for customers
Interaction Partner
Exclusive
£10,000 +VAT
including 4 passes
Note:
Furniture, AV, artwork, and graphics are an additional cost
• 4m x 2m floor space including lighting, power, espresso bar and white flooring. The espresso bar is built within your floor space and includes a designated barista.
• One customer case study (subject to meeting abstract submission deadline) delivered jointly by your customer and you (inc. a complimentary pass for your customer)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 2 x full tickets for your team
• 2 x full tickets for customers
Community Partner
Limited to 10
£5,000 +VAT including 3 passes
Note:
Furniture, AV, artwork, and graphics are an additional cost
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• 2m x 2m floor space including booth, lighting and power on expo floor
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 2 x full tickets for your team
• 1 x full ticket for customers
Collaboration Partner
£2,500 +VAT including 1 pass
Note:
Furniture, AV, artwork, and graphics are an additional cost
• 1m x 1m floor space including booth, lighting and power on expo floor
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• 12-month profile listing in the MAINSTREAM Community Partner Directory
• 1 x f ull ticket for your team
Brand Add- Ons
Let’s bring your brand into the spotlight
Many partners take up the add-on opportunity to extend their sponsorship investment.
From registration kiosks to lanyards, and the mobile phone charge zone to the DJ, we have a plethora of add-on opportunities for further brand exposure to the MAINSTREAM community.
Networking Party
Badge Lanyards – for all attendees
MAINSTREAM Team Uniform – 15 people
Charge Zone – on show floor
Registration Kiosks – in registration area
Catch box Microphone – in mainstage
£5,000 +VAT
£3,500 +VAT
£3,500 +VAT
£3,500 +VAT
£3,500 +VAT
£3,500 +VAT
Research & Sentiment Reports
Limited to three partners per report (exclusivity per category)
£7,000 +VAT
Align your brand with our research and sentiment reports, giving the MAINSTREAM community a real-time snapshot of what’s happening. We dive deep across Australia and New Zealand and the UK, gathering insights through round table talks, in-depth interviews, and online surveys. Our reports cover the hottest trends, innovation opportunities, and investment plans.
Sponsor a Research & Sentiment Report and you’ll get:
• G DPR-compliant leads from report downloads
• Your brand front and centre with a full-page colour ad in a 30-page report
• Your logo on the report’s front cover
• Distributed via our CRM, private MAINSTREAM Network (3,000+ customers), and LinkedIn
• A white-labelled version with your logo for unlimited marketing use and promotion
MAINSTREAM report schedule
• Oct 24: The State of Asset Management in West Australia
• Nov 24: Skills and Capability Development Report 2025
• Feb 25: The 2025 Technology Investment Plans Report
• M ar 25: The State of Asset Management in ANZ
• M ay 25: State of Asset Management in UK Research Report 2025
• J ul 25: The Impact of Decarbonisation on Asset and Maintenance Managers
• Sep 25: Asset Performance Management Strategy Report 2025
• Oct 25: State of Asset Management in WA Research Report 2026
MAINSTREAM UK
Go-to-Market Strategy
Our proven expansion playbook has already won in the US, South Africa, and Singapore. It starts with relationships and thought leadership, uses GDPR-compliant data gathering, and adapts our Australian success to UK realities.
DATA ACQUISITION PLAN
(GDPR COMPLIANT)
1
• Implement double opt-in for all data collection
• Create value-driven lead magnets (whitepapers, industry reports)
• Industry association partnerships
• LinkedIn Sales Navigator for target company research
• E xisting Australasia database (companies with UK presence)
4
FOUR X 90-MINUTE ROUNDTABLE DISCUSSION GROUPS
• Target 12-15 senior leaders per session
• Professional facilitator and detailed discussion guide
• Follow-up content sharing and relationship building MAINSTREAM NETWORK GROWTH
7
• Peer-to-peer networking opportunities
• Weekly UK-specific uploads
• Live Q&A sessions with industry experts
• B enchmarking reports
• M ember success stories
2 5 8
LINKEDIN CAMPAIGN STRATEGY
• Thought leadership articles from UK industry experts
• Success stories from the Australian MAINSTREAM community
• Data-driven insights on asset management trends
• Event previews and highlights
• Community posts using hashtag strategy
MONTHLY MASTERCLASS SERIES (FEBRUARY-SEPTEMBER)
• 6 0-minute expert presentation
• 30-minute Q&A
• Recordings available exclusively to MAINSTREAM Network members
LEVERAGING
AUSTRALASIA-UK CONNECTIONS
• Identify companies with dual-market presence
• Create case studies of Australian success stories
• D evelop “global knowledge transfer” programs
• Offer special partnership packages for existing clients
3
THOUGHT LEADER RECRUITMENT
• G lobal Industry authors and speakers
• World-renowned academics in engineering and maintenance
• Heads of Asset Management at FTSE 100 companies
• Personal outreach through existing networks
• Co -creation opportunities for content
• Advisory board positions
6
MEDIA
PARTNERSHIPS
• Content sharing agreements
• Event media partnerships
9
ADVISORY TEAM FORMATION
• Senior positions in asset-intensive company
• G eographic distribution across UK and Europe
• Q uarterly strategic meeting cadence
• E xclusive networking event
• Input on conference program
