Partner Opportunities
A platform for lead generation, networking, thought leadership and brand awareness. 2023
Mainstream provides an unmatched opportunity for your brand
Be part of the community. Leave your mark on 20,000+ of Australia’s and New Zealand’s best business leaders. Deliver your message to engaged audiences. Put your stamp on thought leadership and content. Spark brave and meaningful conversations. By partnering with Mainstream, you will join the region’s largest, most progressive community of maintenance, reliability and asset management professionals.
UNM ATC HED
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CONTENTS
Reimagining Asset Management 6 The Reliability Hero .................................................................................. 8 Facts and figures for 2022 10 Target audience ........................................................................................12 Who sponsors Mainstream? 14 What value do we offer partners? ................................................... 16 2023 commercial opportunities 18 Mainstream Conference – August, Melbourne ........................... 20 Partnership Packages 24 One-Day Summit Perth 34 Research Report Investment 44 Webinar Investment 45 Meet our team 46
“A Unique Platform” in 60 seconds
6 Asset Managers, Maintenance Managers, Reliability Professionals, Plant Managers, Engineering Managers, Heads of Asset Strategy, Maintenance System Leaders; Planners and Schedulers, Shutdown and Turnaround Managers; and Trades teams. ASSET MANAGEMENT Reimagining
7 Aligning Asset Strategy with Enterprise Strategy Skills Gap, Resources and Technical Training Industry 4.0 and the Impact of IIoT Sensor Networks and Automated Data Collection Maintenance as a Service (MAAS) The Maintenance Team of the Future Supply Chain Collaboration The Decline of Reactive Maintenance Increase of Clean, Renewable Energy Fighting for Budget Maintenance Workforce Health and Wellbeing Adopting an Asset Management Mindset Executing Work Management
THE RELIABILITY HERO
“As maintenance and asset management practitioners, we are the practical do ers – we make stuff work on an industrial scale. We revel in being the lifeblood that keeps economies going and, even though we aren’t the most glamourized, we have no doubt of how important we are in making this whole thing work. ‘Asset management’ tamely describes the risky work we do, where a single misstep can cost just millions. However, it’s what we live for and what keeps us going. Everything we know and have learnt is experienced on the job – you cannot read this, find it in a university or download the manual. We don’t know everything, but what we do know specific to our expertise is worth more than gold.
Few things excite us more than making stuff do more than it was ever designed to do – faster, safer, longer and more efficiently is our love language. And we al ways want to learn more, connect more with likeminded people and be inspired to do more. We are reliability heroes.”
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After 26 years, we know what drives this community
10 Sponsors Round tables with 90 participants Attendees Think tanks Speakers 31 5 581 8 52 SNAPSHOT 2022 Highlights
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12 Accolade Wines, Adelaide Brighton, AGL Energy, AGL Hydro, AGL Loy Yang, AGL ANSTO, Arc Infrastructure, ARMS Reliability, Arrow Energy, Asset Schools, Assetivity, BE Campbell, Bega Cheese, Bendelta, BetterAIM, BHP Maintenance Centre of Excellence, Broadspectrum (Australia) Pty Limited, Bundaberg Regional Council, Capability NZ Limited, City of Gold Coast, Contact Energy, Coogee Chemicals, CopperLeaf Dassault Systemes, Defence – CASG, Deloitte Touche Tohmatsu, Department of Victoria, DKSH, Downer Group, Ego Pharmaceuticals, ElectraNet, Electrical Machine Queensland, EnergyAustralia , Enerven Energy Infrastructure, EnterpriseIS, Essential Lubricants (Australasia), GE, Genesis Energy , GHD Group, Glencore , Gold Fields Australia, Hunter Valley Operations, Hunter Water, IBM Aust/NZ , Icon Water, IDCON , Infrastructure Investment Territory, Jemena, Jincom, Kempe Logicamms, LYB Operations & Maintenance Pty Ranges Shire Council, MacMahon Holdings Limited, Melbourne Water Corporation, Meshed IoT, Metro Melbourne, Minset, MOVUS Australia, New Zealand Mining Limited, Newmont Boddington Gold, Noria Corporation, NRG Gladstone Operating Orica Australia, Orora Beverage Cans, OZ Minerals, Partners in Performance, Pearson Authority, Power and Water Corporation, Powerco Limited, Powercor Australia, Queensland Alumina , Queensland Dept of Energy & Water Supply, Queensland Limited, Razor Labs, Redeye, ReEngineering, Reliability Institute of Australia, Botanic Gardens & Domain Trust, SAP Australia, Saputo Dairy Australia, Secora, Australasia, South32, Southern Ports Authority, Statewide Bearings, Sunshine Sugar, Gas Turbines, Talison Lithium , TeamViewer, Territory Generation, The Laminex Group, Australia, Tomago Aluminium Company, Transgrid, Transport for NSW, Tronox Minerals of Wollongong, V/Line Passenger , Valmet, Ventia, Verbrec, Visy , Water Corporation Fertilisers, WesTrac , Wilmar Sugar Australia, Woodside Energy , Wyndham City Who attends* Mainstream?
13 AGL Macquarie, Alinta Energy, Alpine Energy Ltd, Anglo American Metallurgical Coal, Assetivity, Aurecon, Aurizon Holdings, Australia Post, AVEVA (Australia), BAE Systems, Excellence, Blackrock Industries, BlueScope Steel, Bootleg Advisors, BPD Zenith, Capability Acquisition and Sustainment Group, Carousel Consulting, CBH Group, Chorus CopperLeaf Technologies, Covaris, CS Energy, CSBP, Dalrymple Bay Coal Terminal Pty Ltd, of Conservation NZ, Department of Defence Australia, Department of Transport Machine Knowledge Exchange, Elite High Performance, Endeavour Energy, Energy Essential Energy, Esso Australia, First Gas Limited, Fortescue Metals Group, Fuchs Australia, GrainCorp Limited, GTE Group, GWM Water, Hanson Australia , Hexagon, Infrastructure Nation, Inghams Group, Innovapptive, INPEX Operations Australia, Engineering, KPMG Australia, Laminex Australia, Ltd, Lyttleton Port Company (NZ), Macedon Mana Consulting New Zealand, Mastering SAP, North Hospital and Health Service, Metro Trains Defence Force, New Zealand Steel, Newcrest Operating Services, Obzervr, Oil Search , Oji Fibre Solutions, OnPlan, Opal Group, Pearson Australia Group, People and Processes, Petrofac Australia, Pilbara Ports Australia, Prometheus Group, Prospecta Software Australia, Qantas Airways Limited, Health, Queensland Rail, Queensland Sugar, Ravensdown Fertiliser Co-operative Rio Tinto, Rizing – a Wipro Company, Rockhampton Regional Council, Royal Sigga Workforce Technologies, Silver Fern Farms (NZ), SKF Reliability Systems Sugar, Sydney Water Corporation, Syniti Asia Pacific, T.A. Cook Consultants Inc., TAE Group, The Potential Project Australia, The University of Nottingham, Timberlink Minerals Australia Limited, UGL, University of Western Australia (UWA), University Corporation of WA, Watersure – (SUEZ) – Victoria, Wesfarmers Chemicals, Energy & Council, Zinfra Group attends* Mainstream? * Mainstream attendees in 2021 / 2022
Who sponsors Mainstream?
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Mainstream Sponsors 2021 / 2022
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for lead generation, networking, thought leadership & brand awareness
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17 thought
“Mainstream is the best Asset Management and Reliability Conference in the world.”
Drew Troyer CRE, MBA, CMRP and Renowned Reliability Thought Leader
“I know the mechanics of what you guys do, but there is a spark in your how that is just impossible to bolt down.”
John Dwyer Solution Architect, Rizing EAM
COMMERCIAL OPPORTUNITIES
Timeline
Q1 2023
Research groups kick off
Research Report released
Webinars
Mainstream Summit Perth
2022
2023 18
•
•
•
•
Q4
• Sponsorship for 2023 announced
2023 19 Q2 2023 • Webinars Q3 2023 • Mainstream Conference Melbourne • Webinars Q4 2023 • Webinars • Virtual Roundtables
20 2–3 August 2023 Crown Promenade, Melbourne TWO-DAY Live Event
2–3 August 2023, Melbourne 21
Mainstream Conference • Two-day Live Event 22 Knowledge Corner Innovation Theatre 1 Diamond Espresso Catering Catering Event Floorplan
2–3 August 2023, Melbourne 23 Innovation Theatre 2 Augmented Reality Corner Registration Catering Escalators
Diamond Partner
Exclusive
$45,000 +GST plus passes
(see page 30)
Note: Furniture, AV, artwork, and graphics are an additional cost
• High visibility and subtle exposure via leading role as Keynote Chairperson – opportunity to open Mainstream, welcome the community and introduce the keynote speakers
• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Lead and facilitate a customer town-hall discussion or a workshop
• Facilitate a pre-conference virtual think tank
• 8m x 3m floor space including lighting and power on show floor
• Logo in prominent position on website
• Logo and profile on event app
• Diamond Partner recognition on plenary room digital screens
• Keynote seat-drop at Mainstream opening (collateral provided by sponsor)
• Sponsor app to collect attendee details by QR code through a personal smart device
• VIP Welcome Party: co-host a one-hour welcome drinks and canapés on the eve of the conference for speakers and advisory team (est. 50+ VIPs)
• One 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Diamond Partner
• MAINSTREAM will pre-arrange three qualified customer meetings
24 Mainstream Conference • Two-day Live Event
Premier Partner
Limited to six
$27,500 +GST plus passes
(see page 30)
Note: Furniture, AV, artwork, and graphics are an additional cost
• High visibility and subtle exposure via leading role as track chair
• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Lead and facilitate a customer town-hall discussion
• Facilitate a pre-conference virtual think tank
• 4m x 2m floor space including lighting and power on show floor
• Logo in prominent position on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• One 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Premier Partners
25 2–3 August 2023, Melbourne
Digital Engagement Partner
Exclusive
$25,000 +GST plus passes
(see page 30)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• Sponsorship of the event app provides a unique opportunity to showcase your brand directly to the audience, allowing for a highly visible and engaging experience and presence throughout the event. App promotion includes:
Sponsor logo to appear on the main menu page
Sponsor logo to appear on the agenda page
Two push notifications per day
• 3m x 2m floor space including lighting and power
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)
Community Partner
$12,000 +GST plus passes
(see page 30)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• 3m x 2m floor space including lighting and power
• Logo on website
• Logo and profile on event app
• One 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Community Partners
• Sponsor app to collect attendee details by QR code through a personal smart device
26 Mainstream Conference • Two-day Live Event
Interaction Partner
Limited to two
$25,000 +GST plus passes
(see page 30)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• 4m x 2m floor space including lighting, power, espresso bar and white flooring. The espresso bar is built within your floor space and includes a designated barista.
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)
Collaboration Partner
$6,500 +GST plus passes
(see page 30)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• 2m x 2m floor space including lighting and power
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
27 2–3 August 2023, Melbourne
Expansion
PACKAGES
There are three additional areas available to sponsors in and around Mainstream. All three are designed for expanding your thought leadership, content, and knowledge.
EDUCATION PAVILION
plus passes
page 30)
Note:
Preference given to Diamond, Premier, Digital Engagement, Interaction, Community and Collaboration Partners
The Education Pavilion is an exclusive room for one Partner to offer masterclasses, tutorials, or interactive discussions throughout the duration of the event.
• Naming rights to the Education Pavilion
• All content is included and published as part of the agenda on the Mainstream website, PDF, and event app
• Exclusive use for duration of event
• AV included
• Logo on Mainstream website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
28 Mainstream Conference • Two-day Live Event 01
$25,000 +GST
(see
KNOWLEDGE PARTNER
Knowledge Corner is the designated Q&A area on the show floor for speakers to connect with delegates after each ses sion. Throughout the event, Knowledge Corner hosts debate and interaction between speakers, delegates, and partners.
plus passes
page 30)
• Naming rights to the Knowledge Corner
• 4m x 2m floor space, including furniture, lighting and power
• Moderators will continuously refer to the “Your Company” Knowledge Corner as the place to go to for Q&A with speakers at the end of each session
• At conference opening, Mainstream will inform the audience about the “Your Company” Knowledge Corner and its purpose
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
START UP ALLEY
Start-Up Alley is a row of 1m kiosks, separate to the show floor, positioned along the walkway between the mainstage and the show floor. It provides all partners with another op portunity to showcase emerging technology and apps.
To qualify to invest at Start-Up Alley, your company is either:
• A Diamond, Premier, Digital Engagement, Interaction, Community or Collaboration Partner at Mainstream
• A start-up company, less than 2 years old
• A start-up company, less than 3 years old, with two employees or less
29 2–3 August 2023, Melbourne 02 03
Exclusive $25,000 +GST
(see
$3,000 +GST (includes 1 full pass)
Mainstream Conference • Two-day Live Event 30 SELECT YOUR PASSES You can select as many passes as you’d like. The more you buy, the better the value! Passes include entry to Mainstream, the solutions showcase, lunches, refresh ments, and any published networking functions. Plus: access to all content and of course, access to a thriving, tuned in community of like-minded people inter ested in innovation, education, and inspiration. Note: All team members (including speakers and chairperson if applicable) are required to be included in the number of passes purchased. These rates are val id at contract stage only. Any passes purchased after the contract is signed will be available at the partner rate of $2500 +GST per pass. Passes Rate per pass Investment 1 2,500 +GST 2,500 +GST 2 2,250 +GST 4,500 +GST 3 2,000 +GST 6,000 +GST 4 1,750 +GST 7,000 +GST 5 1,500 +GST 7,500 +GST 6 1,400 +GST 8,400 +GST 7 1,300 +GST 9,100 +GST 8 1,200 +GST 9,600 +GST 9 1,100 +GST 9,900 +GST 10+ 1,000 +GST 10,000 +GST
2–3 August 2023, Melbourne 31
BRAND ADD-ONS
Let’s bring your brand into the spotlight
Many partners take up the add-on opportunity to extend their sponsorship investment. From registration kiosks to lanyards, and the mobile phone charge zone to the DJ, we have a plethora of add-on opportunities for further brand exposure to the Mainstream community.
Networking Party
Laptop sleeve – for all attendees
DJ Station – at registration
Badge Lanyards – for all attendees
Mainstream Team Uniform – 20 people
Charge Zone – on show floor
Bean Bags – in chill area on show floor
Registration Kiosks – in registration area
Catch box Microphone – in mainstage
$15,000 +GST
$10,000 +GST
$7,500 +GST
$7,500 +GST
$7,500 +GST
$7,500 +GST
$7,500 +GST
$7,500 +GST
$5,000 +GST
Mainstream Conference • Two-day Live Event 32
2–3 August 2023, Melbourne 33
34 22 March Perth ONE-DAY Summit
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Main Stage
Mainstream Conference • One-day Summit 36
Event Floorplan
Entrance
22 March 2023, Perth 37
Exhibition
Innovation Hub
Premier Partner
Limited to three
$15,000 +GST plus passes (see page 42)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)
• Lead and facilitate a customer town-hall discussion
• Product / solution demo session in the Innovation Theatre delivered by your team and / or your customer
• Facilitate a pre-conference virtual think tank
• 3m x 2m floor space including lighting and power on show floor
• Logo in prominent position on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
Digital Engagement Partner
$10,000 +GST plus passes (see page 42)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• Sponsorship of the event app provides a unique opportunity to showcase your brand directly to the audience, allowing for a highly visible and engaging experience and presence throughout the event. App promotion includes:
Sponsor logo to appear on the main menu page Sponsor logo to appear on the agenda page Two push notifications per day
• 3m x 2m floor space including lighting and power
• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• One town hall session delivered by you or a customer (subject to committee approval and meeting abstract submission deadline
38 Mainstream Conference • One-day Summit
Knowledge Partner
$10,000 +GST plus passes
(see page 42)
Note:
Furniture, AV, artwork, and graphics are an additional cost
Knowledge Corner is the designated Q&A area on the show floor for speakers to connect with delegates after each ses sion. Throughout the event, Knowledge Corner hosts debate and interaction between speakers, delegates, and partners.
• Naming rights to the Knowledge Corner • 3m x 2m floor space, including furniture, lighting and power
• Moderators will continuously refer to the “Your Company” Knowledge Corner as the place to go to for Q&A with speakers at the end of each session
• At conference opening, Mainstream will inform the audience about the “Your Company” Knowledge Corner and its purpose
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
• One town hall session delivered by you or a customer (subject to committee approval and meeting abstract submission deadline
Collaboration Partner
$5,000 +GST plus passes
(see page 42)
Note:
Furniture, AV, artwork, and graphics are an additional cost
• 2m x 2m floor space including lighting and power
• Logo on website
• Logo and profile on event app
• Sponsor app to collect attendee details by QR code through a personal smart device
39 22 March 2023, Perth
BRAND ADD-ONS
Let’s bring your brand into the spotlight
Many partners take up the add-on opportunity to extend their sponsorship investment. From registration kiosks to lanyards, we have a plethora of add-on opportunities for further brand exposure to the Mainstream community.
Networking Party
Laptop sleeve – for all attendees
Badge Lanyards – for all attendees
Mainstream Team Uniform – 15 people
Charge Zone – on show floor
Registration Kiosks – in registration area
Catch box Microphone – in mainstage
$10,000 +GST
$10,000 +GST
$5,000 +GST
$5,000 +GST
$5,000 +GST
$5,000 +GST
$5,000 +GST
40 Mainstream Conference • One-day Summit
22 March 2023, Perth 41
Mainstream Conference • One-day Summit 42 SUMMIT PASSES You can select as many passes as you’d like. The more you buy, the better the value! Passes include entry to Mainstream, the Solutions Showcase, lunch, refresh ments, and any published networking functions. Plus: access to all content and of course, access to a thriving, tuned in community of like-minded people inter ested in innovation, education, and inspiration. Note: All team members (including speakers and chairperson if applicable) are required to be included in the number of passes purchased. These rates are val id at contract stage only. Any passes purchased after the contract is signed will be available at the partner rate of $1250 +GST per pass. Passes Rate per pass Investment 1 750 +GST 750 +GST 2 600 +GST 1,200 +GST 3+ 500 +GST 1,500 +GST
43 22 March 2023, Perth
RESEARCH REPORTS
In March we release an annual snapshot that presents a fin ger-on-the-pulse view for the Mainstream community. In sights in this report are based on extensive research across Australia and New Zealand through a combination of round table discussions and one-on-one in-depth interviews.
The research explores the views, insights, and regimes around innovation and investment plans. Sponsoring a Com munity Innovation Report includes:
• Leads generated (GDPR compliant) from research report downloads
• The opportunity to facilitate one virtual research round table discussion (approx. 10-15)
• Full page colour advert/branding in the research report (approx. 30-page report) which is distributed to all customers and partners (3,500–20,000 people)
• Logo on the front cover of the report
• White-labelled version of the report with your logo only and a perpetual license for ongoing marketing use and promotion
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Limited to four partners per research report $15,000 +GST
WEBINARS
to two
quarter
• Content curated by Mainstream around the nexus of customer challenges and sponsor solutions
• Hosting the webinar – your expert hosts and moderates the webinar alongside our speaker/thought leader
• Branding – the invitation, registration landing page and the webinar platform
• Supporting resources – white paper, blog, and article dissemination to the attendees
• Host the ongoing chat environment that will be set up for you to continue to engage with the attendees
• Access to participant data – attendees, people who registered but didn’t show up, and attendees who left the webinar early (subject to GDPR reference in terms and conditions)
• Provide follow-up in Mainstream’s thank you email to webinar attendees
• Ongoing marketing asset for sponsor
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Limited
per
$15,000 +GST
OUR TEAMMeet
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Chris Carroll
Mainstream Program Director
Lisa Irving Mainstream Community Founder
Steph Sandbrook Head of Marketing
Tori Grooms Community Lead
Danish Patel Head of Technology
Val McMullan Mainstream Operations
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Mercy Mutema Finance Director
Guy Freebody Director of Partnerships
Anisha Seth Digital Marketing Lead
48 www.mainstreamconf.com
