The Most Visionary Women Leaders To Follow In 2024

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Case Study Beautiful Design Makes a Beautiful Life Tiffany & Co

DEE ARMSTRONG Senior Director of Project Management & Operations

Echo ProjectManagement Group, Inc.

The Most

VISIONARY

WOMEN LEADERS To Follow In 2024

Improving The Lives Of

HUNDREDS OF THOUSANDS

OF PATIENTS

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From Editor’s Desk

Dear Esteemed Readers, We are elated to unveil the latest edition of The Enterprise World, themed "The Most Visionary Women Leaders To Follow In 2024." In this issue, we cast a spotlight on women leaders whose visionary approaches are reshaping the business landscape. Our cover features Ms. Dee Armstrong, the Senior Director of Project Management & Operations at Echo Project Management Group, Inc., an exemplar of leadership, vision, and impact.

As we navigate through an era that demands dynamic and forward-thinking leadership, Ms. Dee Armstrong emerges as a trailblazer. Her role as the Senior Director of Project Management & Operations at Echo Project Management Group, Inc. underscores her ability to drive innovation, foster growth, and navigate the complexities of the business world.

This issue transcends the conventional narrative, offering readers a profound insight into the philosophies, strategies, and future vision of Ms. Dee Armstrong. "The Most Visionary Women Leaders To Follow In 2024" is not just a feature; it is a celebration of the transformative contributions made by women leaders, who, through their foresight, are steering industries towards new horizons.

We invite you to immerse yourselves in the stories of these visionary women, gaining inspiration from their journeys and understanding the pivotal role they play in shaping the future of business. The Enterprise World remains steadfast in its commitment to bringing you narratives that inspire, inform, and spotlight the diverse perspectives of leadership.

Thank you for your continued support and trust in The Enterprise World.

Happy reading!

Warm Regards

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (Americas)

Shalmali W.

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James H.

Hazel G.

Creative Design Head

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Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

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We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

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Leading to Make a Difference ECHO stands out because it gives each panelist personal attention. The staff puts a lot of effort into upholding connections with all of its patients, caregivers, and medical specialists. Dee states, "We aren’t your traditional medical research company." She further adds, "We go the extra mile each and every time, whether it be growing our panel organically or simply maintaining the strong relationships we have formed within our panel, support groups, foundations and network of external recruitment avenues."

The team frequently finds itself engaging in 45-minute conversations with the panelists. When it comes to the medical industry, they long for that human connection. The difference is WE CARE and WE WANT to make a difference in each person’s life for their future healthcare needs.

Senior Project Manager of ECHO Dee's main role at ECHO is to inspire and instill passion on a daily basis. She finds, "We all have good and bad days, and we are all very different people." The team dedicates time on weekly basis for a group call to recenter and discuss personal issues. Focusing attention on supporting one another through life challenges we all experience as women, wives, mothers, daughters, and sisters.

She says, "We aren’t just coworkers; we are also each other’s biggest supporters and mentors."

LEADERS IN SPOTLIGHT

For the cover story read about

CONTENTS

12

Dee Armstrong

upshot Bula! Welcome to Fiji: The Sea and Sand Land Foods in Mexico: Provide Glimpse Of Rich Culinary Legacy of Mexico

20 bLOG

26 Article

6 Innovative Tools for Social Media Recruitment

32 CASE STUDY

Beautiful Design Makes a Beautiful Life Tiffany & Co.

34 Article

The Tech Revolution in Online Plant Identification

44

Cover Story

DEE A

12 | February 2024

ARMSTRONG Improving the Lives of Hundreds of Thousands of Patients

E

CHO Project Management Group, which Dee Armstrong founded, may not have changed the world, but it is unquestionably improving patient healthcare services. After the passing of her grandmother and uncle, Dee considered doing something for patients, particularly those dealing with terminal and mental illnesses. Dee’s grandmother died after battling Alzheimer’s disease and her uncle Don suffered from severe Schizophrenia. Both of them failed to get proper care from their healthcare providers. On their deathbeds, Dee made a vow to them that she would alter the way healthcare providers interact with their patients one study at a time. The creation of ECHO is a result of this commitment.

Advancing the Processes By recruiting patients & caregivers who are willing to share their experiences with uncommon illnesses, medical problems, and mental illnesses, Dee developed ECHO to enhance patient-centered medical research. ECHO plays a pivotal role bridging the gap between patients and the healthcare community, providing a connection and creating visibility for patients that has often felt nonexistent in the past. Their valuable shared information regarding their diagnosis and course of treatment will be used by doctors, drug manufacturers, and other healthcare organizations to enhance patient care and advance the healthcare industry. They are not just a number any longer, they are a VOICE. With these solid principles in mind, the team at ECHO implements them daily.

Life before ECHO Dee was motivated by watching her parents build prosperous businesses throughout her youth. It instilled in her two crucial values: integrity and a strong work ethic.

These principles have been the foundation for her success. With a deep passion to change things for the better, she set out with a steadfast focus on her vision. A vision and end goal which is dynamic with a strong focus on the end result, and how each person's experience influences and furthers healthcare and others in the community.

Dee enjoys challenges because they put one to the test and compel people to either advance and adapt or retreat and stay the same. She says, "What fun is life if you can’t learn and grow? Here at ECHO, we love challenges, as we are known for our passion and persistence to recruit rare medical condition audiences." She further adds, "To be able to get a rare audience of people HEARD is life changing for them, us, and the healthcare industry."

ECHO Project Management Group The ECHO team goes above and beyond to foster a compassionate environment, refuses to let uncommon medical disorders or diseases define a person or their life, and advocates on their behalf to advance the healthcare industry. The organization recruits for a variety of rare illnesses and conditions, with a focus on cancer and mental health. It provides numerous study approaches that make use of various data-specific possibilities.

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Cover Story Ÿ TDI’s/WATI’s– Nationwide telephone interviews, where patients are invited to share their experiences through telephone and web-assisted telephone interviews with their computer to view stimuli. They are asked pertinent questions relating to their diagnosis and asked to provide individualized insight regarding how to better help those with their medical condition. Ÿ IDI’s – In-depth interviews face-to-face with experienced strategists Ÿ In-Facility – Patients are invited to join one or more interviewers at a medical facility to share their healthcare story. They are encouraged to share additional feedback and expertise regarding their respective diagnosis. Ÿ In-Home Ethnography – Patients consent for an interviewer to come to their home for an in-depth personalized interview regarding their diagnosis.

Patients are given the opportunity to show in greater detail how their chronic condition has affected their life, including what they have done to improve their overall daily wellbeing and what tools and assistance is lacking.

14 | February 2024

Ÿ Online Forums – Online Focus Groups allow for freeflowing conversation between the moderator and all participants. Patients are invited to share their stories, as well as offer feedback and insight. Different aspects of the diagnosis may be explored to better understand the patient experience. Ÿ Additional Avenues – Some studies utilize alternative research collection in order to better understand the patient’s journey. Some examples may include short home video descriptions, video blog diaries, or written stories in an essay form Ÿ Hybrid Methods (Two or more study options) Leading to Make a Difference ECHO stands out because it gives each panelist personal attention. The staff puts a lot of effort into upholding connections with all of its patients, caregivers, and medical specialists. Dee states, "We aren’t your traditional medical research company." She further adds, "We go the extra mile each and every time, whether it be growing our panel organically or simply maintaining the strong relationships we have formed within our panel, support groups, foundations and network of external recruitment avenues."

Nationwide telephone interviews, where patients are invited to share their experiences through telephone and webassisted telephone interviews with their computer to view stimuli. They are asked pertinent questions relating to their diagnosis and asked to provide individualized insight regarding how to better help those with their medical condition.

IDI’s

Patients are invited to join one or more interviewers at a medical facility to share their healthcare story. They are encouraged to share additional feedback and expertise regarding their respective diagnosis.

In-Home Ethnography

Online Focus Groups allow for free-flowing conversation between the moderator and all participants. Patients are invited to share their stories, as well as offer feedback and insight.

Different aspects of the diagnosis may be explored to better understand the patient experience.

Additional Avenues

(Two or more study options)

TDI’s/WATI’s

In-depth interviews face-to-face with experienced strategists

In-Facility

Patients consent for an interviewer to come to their home for an in-depth personalized interview regarding their diagnosis. Patients are given the opportunity to show in greater detail how their chronic condition has affected their life, including what they have done to improve their overall daily wellbeing and what tools and assistance is lacking.

Online Forums

Some studies utilize alternative research collection in order to better understand the patient’s journey.

Some examples may include short home video descriptions, video blog diaries, or written stories in an essay form

Hybrid Methods

www.theenterpriseworld.com | 15

Cover Story The team frequently finds itself engaging in 45-minute conversations with the panelists. When it comes to the medical industry, they long for that human connection. The difference is WE CARE and WE WANT to make a difference in each person’s life for their future healthcare needs.

Senior Project Manager of ECHO Dee's main role at ECHO is to inspire and instill passion on a daily basis.

She finds, "We all have good and bad days, and we are all very different people." The team dedicates time on weekly basis for a group call to recenter and discuss personal issues. Focusing attention on supporting one another through life challenges we all experience as women, wives, mothers, daughters, and sisters. She says, "We aren’t just coworkers; we are also each other’s biggest supporters and mentors."

Understanding Balance Work is a fine balancing act, much like life. Dee observes that while taking a break is something everyone should do, company owners often feel bad about not working when their doors are open. She says, "You eat, sleep, and breath your company. You take it from a concept, a baby if you will, and teach it how to eat and walk on its own."

Dee considers that one has to relinquish control as he or she passes it off to the babysitter, aka coworkers, for care. She mentions, "I had to learn that you must stop and recharge on your days off, and this is a MUST. I also drill this into the team as well. Rest when you can, as everyone needs to recharge and reset, and you must have time for self-care, family, and friends."

Women in Healthcare Women have come a long way. Women are now able to dream of their future desires and make them happen! Dee asserts, "We can do anything we set our minds to do. This was not always the case, as we all know." Women are now being heard, and in a big way. ECHO is a woman-owned and operated company.

As a female leader, Dee believes that rethinking how ECHO reaches medical patients with rare conditions has been the organization's most significant achievement in implementing referrals from the healthcare arena. It has found a niche in providing high quality pre-vetted respondents to physicians and its end clients. She says, "We have many wonderful plans in the works.

We are adding services that will connect patients across their conditions to offer support and feedback. I guess you will have to stay tuned for the reveal!" She further adds that ECHO is a small but powerful company that is making huge strides in the future of healthcare, whether it is medication, devices, or simply feedback to healthcare professionals on how to better a patient’s experience.

"WE are not another number. WE are human. WE need to be HEARD!"

16 | February 2024

You eat, sleep, and breath your company.

You take it from a concept, a baby if you will, and teach it how to eat and walk on its own.”

www.theenterpriseworld.com | 17

The Most INSPIRING BUSINESSWOMEN to Follow

Case Study

The huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed.

All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it.

Marketing Strategies: Product Differentiation: Tiffany & Co. focused on creating unique and iconic jewelry pieces, emphasizing craftsmanship and design excellence. The brand’s commitment to quality and distinctiveness set its products apart in the competitive luxury market, attracting more consumers.

Brand Image Cultivation: The brand strategically cultivated a strong and aspirational brand image. Tiffany’s iconic blue box and the legacy associated with its name were leveraged to convey a sense of prestige. This branding strategy contributed to customer loyalty and attracted new consumers aspiring to be part of the Tiffany experience. Read More...

www.theenterpriseworld.com

B

The S

20 | February 2024

Bula!

Welcome to Fiji:

Sea And Sand Land A

ll of us wish to head to the islands at some point in time.

If you’re planning your next holiday to an island, we suggest you think about Fiji. It is an island country in Melanesia, a part of Oceania in the South Pacific Ocean. It lies about 2000 km north-west of New Zealand. With approximately 322 islands, the most important islands are Vanua Levu and Viti Levu. An archipelago in the South Pacific Ocean, it also surrounds the Koro Sea which is about 1300 miles north of Auckland, New Zealand. It has a complex geologic history. The Vanua Levu has an area of about 5,540 kms and Viti Levu has an area of about 10,000 kms.

The Vanua Levu is divided along its length by a mountain range with peaks rising to more than 3000 feet. The Viti Levu accounts for more than half of the island’s land area. A jagged dividing range running from North to South has several peaks above 3,000 feet. To the southeast and southwest, as well as to the south where the range divides, the mountains make the roads clear for

plateaus and lowlands. Talking about the climate in Fiji's capital, Suva, the average summer high temperature is about 29 degrees Celsius and the average winter low is 20 degrees Celsius. The temperatures are typically lower in elevated inland areas.

How did the Island get its name?

The Tu'I Tonga Empire ruled over Fiji and brought Polynesian influences to the island. The locals called their home Vita, the Tongan people called it Fisi.

According to history about Fiji, many assume Captain Cook botched the name, calling the islands Fiji and the name stayed.

Culture: The culture has evolved throughout the nation's history, being shaped by influences from Melanesia, Europe, India, and beyond. Fijian people love their family and community. They are warm, friendly, and approachable.

They love to express their love of life with a ubiquitous and enthusiastic Bula!

Fijian people live an unhurried life and they fondly call their time Fiji time. When you are there, expect time to go slow. Even you get easily accustomed to their environment and learn to live in the present.

Religion: As diverse cultures and races exist in the island country, several religions are practiced in the country. Christianity, Hinduism, and Islam are some of those. Religions tend to split along ethnic lines with most Indigenous populations practicing Christianity and most Indo-Fijians practicing Hinduism and Islam.

As you traverse the Fijian islands, you'll come across Christian churches, Sikh and Hindu temples, and Islamic mosques. To get to know the core of their culture we'd suggest you attend the Sunday service. It is a special occasion in all cultural temples that celebrate their culture and share short stories and theories about the same.

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Toust Actions: Fiji gained popularity gradually due to its attractive oceans in the Pacific Ocean. It is known for its fantabulous islands, but there is more to its beauty than just the islands. It also dons the hat of jungle rivers, pristine shorelines, white sand beaches, museums, and whatnot. From one attraction to another, the list is endless. We will try to jot down a list here of the most vibrant and different tourist spots:

1. Suva Municipal Market: The capital city, Suva, is amongst the best places to visit for tourists in Fiji. For those who see the world through a lens, it is an exceptional place to click pictures. The young sellers occupy the sides of the road to sell cabbages, tomatoes, chilies, etc. A heap of vegetables is there at your dispense kept in symmetry for visual delight. Products have a valid price so there isn't much need for bargaining here.

2. Sigatoka Sand Dunes: Dunes are an attraction other than beaches. These dunes are located close to the mouth of the Sigatoka River. The dimensions of these wind-blown dunes are about 5 km long, 1 km wide, and around 20 m in height. The dunes are also ascending to 60m at the western end due to which they were made a national stop in 1989.

3. Taveuni Hill Fort: This is considered the best place for honeymoon in Fiji. Among the many forts across the island, Tavuni hill fort is the most famous one. The view from the top of the fort is very scenic. The fort was built in the eighteenth century by Tongan Boss Maile Latumai. This was used as a guarded site during the war and is the most intriguing sight for tourists.

22 | February 2024

Located at a distance of 23 km from Korovou, the Snake God Cave, is one of the largest caves in Fiji.

The name is inspired by six sparkling stalactites in the state of snakes' heads. At the time of ancestral war, the town would pack up as a group and look for protection in its pitch-dark maze.

4. Fiji Museum: The island's cultural and historical development is perfectly depicted in this museum. To appreciate the shows in sequential order, begin with the presentations behind the ticket counter and work your way around clockwise. The highlight of this museum is the gigantic Ratu Finau which is the island’s last double-hulled kayak famed to be over 13 meters long.

Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multicultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians.

These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Suva Municipal Mark

et

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une D d an

S

Taveu ni

Hill Fo

rt

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Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi-cultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Lovo is a conventional Fijian method of cooking using an underground oven with hot stones. The common foods cooked in a lovo are root vegetables- whole taro or cassava; meat-marinated pork, whole chicken, and even fish. The food is prepared beforehand and wrapped in foil before placing it in hot stones in the lovo pit. It is covered and cooked for 2 to 3 hours.

Here are the delicacies:

Conclusion:

1. Curry chicken:

So, one thing is for sure, Fiji Island is one hell of a place for an exotic holiday. You'll get all types of scenery over there.

From beaches to mountains to caves, to forts, to museums, and whatnot! Food is exceptional too with a whole lot of delicacies to choose from. A variety of local-made food you'll wish to extend your stay by a day or two to explore more about the food, culture, and history of the place. Not to forget the wildlife, foxes, whales, turtles, and much more. One can find different kinds of animals in the deep forests who are enthusiasts of it. All in all, Fiji falls under the "must-visit" category for those who love to experience diverse moods.

This is a popular curry dish for takeaways. It is considered a quick work lunch or an easy-to-make meal. A whole chicken is used and chopped into bite-sized pieces with bone-in with skin intact for added flavor. The delicacy can range from mild to extra spicy and is usually served with rice or roti.

2. Kuita Vakalolo: This Fijian dish is popular in the ocean-going provinces and is welcome at any feast. The dish contains octopus and is generally cleaned fully and made by experienced cooks. The octopus is chopped into manageable pieces and then steamed into thick coconut milk with onions, tomatoes, and chilies for a couple of hours. This thick savory stew is then served with taco, cassava, or kumala.

3. Lote: A popular simple dessert made from pumpkin, bananas (optional), and coconut cream. The pumpkin is peeled cut in 1-inch cubes and boiled in sugared water for sweetness. The pumpkin is mashed and mixed up with bananas. The fresh coconut milk is also incorporated then the dish is cooled in the refrigerator. It is served with ice cream or just like that.

4. Vakasikera (Shredded Cabbage with Fish in Coconut Milk): This is a dish from Lau province and is famous for events or just a simple home-cooked meal. It is made from shredded bitter mustard cabbage soaked in salted water for 2 to 3 hours.

It is then squeezed dried and placed in a large bowl with chopped onions, tomatoes, and chili peppers. Crispy fried fish is crumbled on top and then mixed with fresh coconut milk. It helps to enhance the taste.

24 | February 2024

5. Lovo food:

26 | February 2024

A

s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico.

Historical Background

10 heavenly delicious types of foods in Mexico

During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country.

Today, despite having Spanish influence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc.

Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here:

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10

Heavenly Delicious Types Of Foods In Mexico 1. Tacos Al Pastor If you want to taste a legendary taco made with shawarmainspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once.

2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will find refried beans or frijoles along with Chilaquiles.

Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks.

3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region.

28 | February 2024

4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may find it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings.

5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’

According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king.

6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes.

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7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands.

8. Mole Chiles are the most common ingredient you will find in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving.

Furthermore, you can try it with coriander rice which counts as a healthy lunch for you.

9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will find it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time.

10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy.

In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves.

This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the first agricultural community in the country. Tasting and enjoying some of the fine foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it.

30 | February 2024

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SOCIAL MEDI SOCIAL MEDIA

6

32 | February 2024

Innovative Tools for Social Media Recruitmen

nt

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Beautiful Design Makes A Beautiful Life:

TIFFANY &

34 | February 2024

T

he huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed.

All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it.

& CO.

www.theenterpriseworld.com | 35

Time Line of Tiffany & Co. 1830s and 40s

Charles Lewis Tiffany took sole control, renaming it Tiffany & Co.

1870s

Purchased the Tiffany diamond, a massive 128.54-carat canary yellow stone.

1880s

Louis Comfort Tiffany became the first design director in 1902.

1920s & 30s

Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined.

36 | February 2024

Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York.

Charles Lewis Tiffany introduced the iconic blue color in the 1840s.

1853

Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry.

1878

Introduced the Tiffany setting in 1886.

Won awards for designs at international exhibitions.

1900s

Flourished through the Art Deco era and embraced the 30s Retro or cocktail style.

1970s & 80s

1950s

The Tiffany & Co. Foundation was established, committing to environmental support.

2015

Launched the Diamond Craft Journey, revealing the countries of origin for diamonds.

2023

Introduced designer-jeweler Jean Schlumberger in 1956.

2000

Committed to net-zero greenhouse gas emissions by 2050.

2020

Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 floors of stunning creations and custom works.

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Products and Legacy: The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day.

The Modern Engagement Ring The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot.

The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company.

Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuriesold favorites like rubies, emeralds, and sapphires, all of top-notch quality.

Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love.

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7,500

Brand Value In Million U.S. Doller

7,000 6,500 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/)

Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market.

Let’s break down the factors that resulted in the exponential growth of this brand.

•

Consistent Financial Performance: The brand’s financial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market.

•

Enduring Appeal: Tiffany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality.

•

Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reflecting its strategic market approach.

•

Global Recognition: The brand’s global recognition is reflected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale.

•

Consumer Resonance: The consistent growth in brand value suggests that Tiffany & Co. continues to resonate with consumers, leveraging its heritage and distinctive offerings to maintain a strong market presence.

• •

•

Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its financial performance, indicating a brand that stays attuned to consumer preferences and market trends.

Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth.

This comprehensive market analysis illuminates Tiffany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment.

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Tiffany & Co. Net Sales Worldwide By Region - 2013 To 2019

Million U.S. Dollars

5,000 4,000

476.2

98.8

505.7

457.6

482.9

604.4

596.3

93.7

504.4

498.3

643

649.8

554.3

541.3

944.7

1,025.2

1,0021

999.1

1,095

1,239

1,258.2

1,926.9

2,033.5

1,947

1,841.9

1,870.9

1,960

1,924

2013

2014

2015

2016

2017

2018

2019

3,000 578.6

2,000

513.3

124.7

107.8

95.4

1,000

0

Year Americas

Asia- Pacific

Japan

Europe

Other

(Source: https://www.statista.com/)

Tiffany and Co.’s market strategies from 2013 to 2019 reflect a concerted effort to capture global luxury markets evidenced by the geographical breakdown of net sales. Throughout this period, the company strategically diversified its operations to cater to various regions. The Americas emerged as a stronghold, contributing significantly to Tiffany’s overall net sales.

With approximately 1.92 billion U.S. dollars in net sales in 2019, the Americas region proved pivotal to the brand’s financial success. This underscores Tiffany’s adept market positioning and targeted marketing efforts to resonate with consumers in the Americas. The brand likely implemented tailored strategies such as product differentiation, brand image cultivation, and effective pricing to appeal to the tastes of the luxury market. The data signifies Tiffany’s ability to capitalize on diverse markets, demonstrating a well-rounded global market strategy during this period.

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Let’s dissect these strategies for a broad perspective Marketing Strategies: •

Product Differentiation: Tiffany & Co. focused on creating unique and iconic jewelry pieces, emphasizing craftsmanship and design excellence. The brand’s commitment to quality and distinctiveness set its products apart in the competitive luxury market, attracting more consumers.

•

Brand Image Cultivation: The brand strategically cultivated a strong and aspirational brand image.

Tiffany’s iconic blue box and the legacy associated with its name were leveraged to convey a sense of prestige.

This branding strategy contributed to customer loyalty and attracted new consumers aspiring to be part of the Tiffany experience.

•

Strategic Marketing Campaigns: Tiffany & Co. likely invested significantly in strategic marketing campaigns to enhance brand visibility and desirability.

Collaborations with renowned artists, celebrities, and influencers, as well as high-profile events and sponsorships, were likely key components of their marketing strategy to create a buzz.

•

Global Expansion: The geographical breakdown of sales suggests a deliberate global expansion strategy.

Tiffany and Co. strategically strengthened its presence in various markets worldwide, adapting its products and marketing to resonate with diverse cultures. This approach helped to tap into emerging markets while maintaining a strong foothold in established ones.

•

Customer Engagement and Experience: Tiffany and Co. likely invested in providing exceptional in-store and online experiences. Personalized services, exclusive events, and a focus on customer satisfaction may have been integral to their strategy. As it aims to create a memorable and positive association with the brand.

•

Adaptation to Market Trends: Tiffany & Co. would have closely monitored and adapted to evolving market trends. This adaptability could include responding to changes in consumer behavior, embracing e-commerce, and incorporating sustainable practices to align with the growing demand.

•

Pricing Strategy: The brand likely employed a carefully calibrated pricing strategy, balancing exclusivity with market demand. Tiffany’s ability to position its products at a premium while maintaining perceived value would have been crucial in sustaining healthy profit margins.

These market strategies collectively reflect Tiffany and Co.’s comprehensive approach to global market dynamics.

Ensuring sustained growth in the luxury jewelry sector from 2013 to 2019.

Conclusion Tiffany & Co. is not just a jewelry store, it’s a place filled with stories and a long history of discovering beautiful and rare gems. Thanks to Charles Lewis Tiffany’s passion, the brand became famous for introducing the world to unique gemstones. From the rich blue tanzanite to timeless favorite rubies and sapphires, Tiffany’s collection is known for its top-notch quality.

The variety of gemstones, each with its own special rarity, makes Tiffany a unique destination for those who appreciate beauty and craftsmanship in jewelry. Through Metroid showers and Lava eruptions, breaking and forming of lands and seas, nature created diamonds. However, Tiffany & Co. made a dream out of it, a dream that clung to everyone with desire and temptations. A dream to someday possess something so perfect in our realm of imperfection.

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ON

44 | February 2024

THE TECH REVOLUTION IN

NLINE PLANT IDENTIFICATION I

magine you're on a nature hike, and you stumble upon a unique plant. You want to learn more about it, but you're not a botanist. In the past, this might have been a puzzling situation, but today, technology has come to the rescue.

Totally plant identifier app have become a reality, thanks to advancements in tech. In this article, we'll explore the world of plant identification and how technology is revolutionizing the way we connect with nature.

The Challenge of Plant Identification Plant identification is no simple feat. With over 390,000 different species of vascular plants on Earth, even seasoned botanists can face challenges when identifying plants. Traditional methods involve leafing through field guides, comparing physical characteristics, and consulting experts, which can be time-consuming and, for amateurs, a daunting task. In the digital age, plant identification online has been revolutionized by technology in various ways, making it more accessible, user-friendly, and efficient. Here are some key options how users can identify the plant via application: •

Online Databases: Numerous online databases are dedicated to cataloging plant species. These databases provide an extensive collection of plant images, detailed descriptions, and characteristics, making it easier for enthusiasts to identify plants. Websites like “Flora of North America” and “Plants of the World Online” are valuable resources for identifying plants from around the world.

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•

•

•

•

Mobile Apps for Identification: Mobile applications have emerged as one of the most convenient tools for plant recognition. Apps like “PLNT,” “PlantNet,” and “iNaturalist” allow users to capture photos of plants and receive real-time identification results. These apps often utilize machine learning and artificial intelligence to provide accurate identifications.

AI-Powered Identification apps: Machine learning and artificial intelligence have taken identification to new heights. By training algorithms with extensive datasets of plant images, AI models can quickly and accurately identify plant species based on user-submitted photos. This approach is especially useful for amateurs who may not have indepth botanical knowledge.

Citizen Science Projects: Citizen science platforms, like iNaturalist and Project Noah, engage the public in documenting and sharing their plant observations. Users can contribute to a global database, and their submissions often undergo verification through AI and expert contributors.

Global Accessibility: Plant identification online tools and databases have global reach, making them invaluable for travelers and botany enthusiasts.

Whether you're in the heart of the Amazon rainforest or your own backyard, you can identify plants with just a smartphone or an internet connection.

Top Plant Identification •

AppsPLNT: PLNT is a popular app that utilizes AI to identify thousands of plant species. Users can simply take a photo of a plant, and the app quickly provides information on the plant's common

46 | February 2024

and scientific names, as well as other interesting details. The extensive database of it covers a wide range of plants from around the world.

•

•

•

•

PlantNet: PlantNet is a userfriendly app that encourages citizen science by allowing users to submit photos and contribute to a vast database of plant images. With the help of machine learning algorithms, PlantNet identifies plants based on leaf shape, flowers, and fruits. It's an excellent choice for plant enthusiasts who want to actively participate in plant identification efforts. iNaturalist: iNaturalist is a global citizen science platform that covers a wide range of species, including plants, animals, and fungi. Users can record their observations, connect with experts, and contribute to scientific research. The app combines crowdsourcing and AI to assist in plant identification and further scientific knowledge.

PictureThis: PictureThis is a plant identification app that boasts an extensive database of over 1,000,000 plant species. Users can take a photo of a plant or upload an image from their gallery, and the app provides detailed information about the plant's taxonomy, care, and characteristics. It's a valuable tool for both beginners and seasoned gardeners.

Seek by iNaturalist: Seek is a kidfriendly app developed by iNaturalist, designed to engage younger users in the wonders of nature. It gamifies the identification process by awarding badges and achievements for different observations. With its user-friendly interface and educational approach, Seek is an excellent choice for family outings and educational purpose

Challenges and Limitations While technology has certainly made plant identification more accessible, it's not without its challenges and limitations: •

Accuracy: The accuracy of identification depends on the quality of data and algorithms used. Machine learning models can occasionally misidentify plants, especially if the images are of poor quality or the species are rare or understudied.

•

Cost: While many identification apps and databases are free, some may require a subscription or purchase. This cost can be a deterrent for some users.

•

Connectivity: Reliable internet access is crucial for using online tools. In remote areas or during outdoor excursions, where connectivity can be limited, these tools may not be as effective.

•

Complement, Not Replace: Technology should not replace the valuable knowledge and expertise of seasoned botanists and ecologists. Instead, these digital tools should complement and enhance our understanding of the natural world.

As technology continues to advance, we can expect even more precise and user-friendly plant solutions to emerge. These developments will empower individuals to explore the wonders of the plant kingdom, foster a deeper appreciation for nature's diversity, and contribute to the protection of our natural environment. Online plant identification applications is not just a technological advancement. It's a bridge between the digital and natural realms, connecting us to the botanical bounty that surrounds us.

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