The Most Visionary Business Leaders To Watch In 2024

Page 1


BUSINESS

DIGITAL CIRCULATION MANAGER

Welcome,esteemedreaders,toacaptivatingeditionofTheEnterpriseWorld!As westepinto2024,wearethrilledtopresentanissuededicatedtocelebrating thevisionarieswhoareredefiningthelandscapeofbusinessandinnovation. Theseleadersarenotjustkeepingpacewithchange—theyarethedrivingforcebehindit.

Onthecoveroftheissue we “The Most Visionary Business Leaders To Watch In 2024,” arehonoredtofeature aparagonofvisionaryleadership.AstheFounder LisaJ.Crawford, Author,Speaker,andCoachat Lisahasconsistentlydemonstrateda LJCMotivations, remarkableabilitytoforeseeindustrytrendsandimplementgroundbreakingstrategies.Her leadershipischaracterizedbyablendofcreativity,strategicforesight,andanunwavering commitmenttoexcellence.

Throughinsightfulinterviewsanddetailedarticles,wedelveintotheleadership philosophies,strategies,andachievementsoftheseinfluentialfigures.Theirstoriesprovide valuableinsightsintothequalitiesandapproachesnecessaryforsuccessintoday’sfastpacedbusinessenvironment.Bydelvingintothemindsoftheindustry’smostinfluential leaders,weaimtoequipyouwiththeknowledgeandinspirationtonavigateyourown journeyinbusiness,whetheryouareanestablishedprofessionaloranaspiringentrepreneur.

So,turnthepageandembarkonajourneythroughtheinnovationsandleadershipthatare drivingthefutureofbusiness.Weareconfidentthattheinsightsgleanedfromtheir experienceswillproveinvaluabletoyourunderstandingandsuccessinthistransformative industry.

Warmregards,

Utkarsh D.

Onthecoverofthisissue,wehavefeaturedLisaJ.Crawford, FounderAuthor,Speaker,andCoachat isa LJCMotivations, well-knownleaderinthisindustrycommittedtodelivering impactfulwork. styleischaracterizedbya Lisa’sleadership blendofempathy,authenticity,andacommitmentto developingasupportiveandinclusiveenvironment.She focusesonPeoplebeingthebestversionofthemselvesathome andwork.

Withovertwodecadesofexperienceasamotivationalspeaker, lifecoach,non-fictionauthor,andhospitalityconsultant,Lisa bringsawealthofexpertisetoherwork.Undertheleadership ofLisa,LJCMotivationsisdedicatedtoenhancingindividuals’ well-beingbyprovidingmotivationandsupporttohelpthem cultivatedeepself-loveandcommitment.Themaingoalisto assistpeopleindiscoveringtheirfullpotentialinbothpersonal andprofessionalaspectsoftheirlives.

ExperienceshavebeenfullofupsanddownsforLisa,with failuresandsetbacksleadingtopersonalgrowthandnew opportunities.Shebelievesinrespectingindividualsatevery stageoflifeandrecognizestheimpactofmindseton organizationalgrowthandeffectiveleadership.Lisaemphasizes theimportanceofobservationinleadership,assomeleaders mayprioritizetheirvoicesoverlisteningtoothers.Shealso believesthatintegrityisessentialforeffectiveleadership.

10

Manaus: The Jewel Located in the Centre of the Amazon Rainforest The Worst Cars of 2024 in USA

CoverStory

LISA J. CRAWFORD

Founder Author, Speaker and Coac

Leading the Charge for Empowerment and Change

Core values such as Hospitality, Leadership, and Fair Treatment of Employees are crucial for the success of the business. Some individuals July lack these essential skills needed to effectively manage their businesses. Advocacy leaders are working to address this issue by providing individuals with the necessary knowledge. Through training programs, workshops, and mentorship opportunities, these leaders are assisting entrepreneurs and business owners in developing these essential skills. This ultimately enables them to build successful businesses and create positive workplace cultures.

Lisa J. Crawford, Founder Author, Speaker, and Coach at LJC Motivations, is a well-known leader in this industry committed to delivering impactful work. Lisa’s leadership style is characterized by a blend of empathy, authenticity, and a commitment to developing a supportive and inclusive environment. She focuses on People being the best version of themselves at home and work.

TailoredTraining

Withovertwodecadesofexperienceasamotivational speaker,lifecoach,non-fictionauthor,andhospitality consultant,Lisabringsawealthofexpertisetoherwork. UndertheleadershipofLisa,LJCMotivationsis dedicatedtoenhancingindividuals’well-beingby providingmotivationandsupporttohelpthemcultivate deepself-loveandcommitment.Themaingoalistoassist peopleindiscoveringtheirfullpotentialinbothpersonal andprofessionalaspectsoftheirlives.

LJC Motivations offers the following services:

• Motivational speaking

• Customized soft skills training for various departments in the hospitality industry

• Expertise in relationship-building techniques for professional and personal contexts

• Assistance with self-condence issues related to work and personal challenges

• Consulting services in hospitality, specializing in sales and customer relationship development

Leaders must possess the quality of humanity, treating people with dignity and respect.”

ExperienceshavebeenfullofupsanddownsforLisa, withfailuresandsetbacksleadingtopersonalgrowthand newopportunities.Shebelievesinrespectingindividuals ateverystageoflifeandrecognizestheimpactofmindset onorganizationalgrowthandeffectiveleadership.Lisa emphasizestheimportanceofobservationinleadership,as someleadersJulyprioritizetheirvoicesoverlisteningto others.Shealsobelievesthatintegrityisessentialfor effectiveleadership.

Reflectingonherleadershipphilosophy,Lisafinds inspirationinaquotebyMartinLutherKingJr.: “Use me, God. Show me how to take who I am, who I want to be, and what I can do and use it for a purpose greater than myself.”

ResilienceinAction

LisaisexpandingthereachofLJCMotivationsthrough podcastsandspeakingengagements.Sheaddresses challengingtopicswhileemphasizingthesignificanceof self-love.Herjourneyservesasevidenceoftheresilience thatcanbefoundthroughfaith,andsheemphasizesthe importanceofacknowledgingone’scapabilityto overcomeanyobstacle.WhilesomeindividualsJuly encounterdifficultiesthatseemimpossibletoothers,Lisa aimstoprovidewordsofhopeandencouragementbased onhersuccessesinovercomingadversity

Awards and Recognitions

Lisahasachievedmanymilestonesthroughouthercareer,showcasingherdiverseskillsandextensive experience.

Following are the milestones achieved by Lisa:

Academic Achievements

Professional Development and Certications

Leadership and Community Involvement

• Earned an Associate’s Degree in Communications from East Tennessee State University.

• Obtained a Bachelor of Science in Management and Organizational Development.

• Graduated from Toastmasters as a Competent Toastmaster and Competition Speaker.

• Completed the Launch Business Entrepreneurship Academy.

• Graduated from the SWAT/Serious Writers Accountability program.

• Earned certications from the National Speakers Association of Tennessee and the Vocalize Women’s Speaker Academy.

• Completed the ILD Institute for Leadership Deployment program and the High-Performance Workplace (HPW) Group.

• Became a Certied Leasing Expert and a Purpose Discovery Specialist.

• Graduated from the Pro Speakers Kit program.

• Served as an NAACP ACT-SO judge for Spoken Word and Drama Students.

• Acted as United Way Employee Campaign Manager.

• Became an alumnus of Leadership Chattanooga and a City Strategist.

• Engaged with the No Longer Victims - Human Trafcking Tennessee Group.

Speaking Engagements and Honors

Awards and Recognitions

LessonsfromRoleModels

Sinceayoungage,Lisa’sfamilyhastaughther theimportanceofhospitality.Shehasalways beenencouragedtocommunicatewithand valueothers.Throughoutherlife,shehasbeen fortunatetohaveseveralrolemodelswho exemplifytheabilitytoshowloveandempathy, eveninthefaceoftheirchallenges.Theserole modelshaveusedtheirexperiencestopromote kindnessandunderstanding,drawingstrength fromtheirfaithandconnectiontohumanity.

BeyondtheOffice

Consistentlyworkingonachievingawork-life balance,Lisafocusesonpracticingself-careand refreshingafterputtinginherbesteffort.Nature servesasasourceofpeaceforher.Lisaenjoys adventurousactivitiessuchasskydivingand rafting,whichprovideherwithanadrenaline rushandafeelingoffreedom.Shealsohasa passionforphotography,capturingbeautiful momentsandscenesaroundher.

• Spoke on the Leadership Experience Tour with Shawn Fair.

• Featured as a speaker on the “During the Break” podcast and at Disrupt HR Chattanooga.

• Delivered talks as a Professional Mental Health Speaker for the Hospitality Industry with Dr. Huntly.

• Participated as a speaker and author with Les Brown and Cheryl Wood in the “You Are Enough” series.

• Honored with an ESPY Award.

• Recognized as one of the World’s Phenomenal Leaders in Hospitality.

• Contributed as an Executive Contributor to Brainz Magazine.

• Received CREA Global Awards and features in several prominent magazines, including UNAJAN Magazine Global Elites, Women of Dignity Magazine/Global Speaker, Bold and Fearless Woman Magazine, Token Magazine, Business Fosters Magazine, Passion Vista Magazine, Huami Magazine, and Canvas Rebel Magazine.

TravelingisanotheroneofLisa’sinterests,allowinghertogainnew experiencesanddiscoverdifferentculturesandplaces.Oneofhermain goalsistohiketoasmanywaterfallsaspossible,combiningherlove fornature,adventure,andexploration.Thishobbyalignswellwithher expeditionforbalanceandfulfillment.

ChallengesandOpportunitiesforTomorrow’sLeaders

Identifyingindividualswhoaregenuinelyinvestedinthebusinessand viewtheirworkasmorethanjustasourceofincomeisoneofthemain challengesaccordingtoLisa.Staffinghasbecomeanotableissueinthe hospitalityindustry,resultinginservicegaps,customergrievances,and employeedissatisfaction.Lisastressesthesignificanceofestablishing arobustcompanyculture,offeringsupporttoemployees,providing training,andholdingthemaccountablefortheirperformance.She assertsthatarobustcultureisessentialforaddressingthesechallenges effectively.

ExpertiseinEmpowerment

Lisahasasignificantimpactonmillionsofpeoplearoundtheworld withhermessagesofhope,comfort,andinspiration.Lisa’sjourney beganwithachildhooddreamofbecomingabestsellingauthor.While herwritingsprimarilyfocusonwomen,Lisa’smissionextendsto motivatingallindividualsandhelpingthemovercomeinternal

CoverStory

struggles.Shediscoveredhertalentforinstillinghope inthewoundedandhasemergedasanadvocatefor victimsofsexualabuse.Drawingfromherfirsthand experiencesoftrauma,sheusesherlifestoryasa catalysttoempower,heal,andinspireothers.

KeystoEffectiveLeadership

Lisaadvisedyoungbusinessleadersaspiringtomakea markintheirrespectiveindustriesthatbeingaleaderis morethanjustatitle.Sheemphasizedtheimportance ofrespectingthosetheylead,beingauthenticand approachable,andneverputtingthemselvesaheadof theteam.Instead,shesuggestedleadingfromtheback tobetteridentifywheretheteamneedsassistance. Additionally,sherecommendstrainingmanagersto haveonevoiceandonesoundinunisonwiththe leader

Nestled in the heart of the Amazon rainforest is the beautiful city of Manaus, the capital of the Brazilian state of Amazonas. This enchanting city is a meeting point between the untamed wilderness and the vibrant energy of urban life. Here, the mighty Amazon River ows gracefully, intertwining with the bustling streets, creating a captivating fusion of natural wonders and modern marvels.

Known at the beginning of the century as the Heart of the Amazon and City of the Forest, Manaus is the seventh largest city in Brazil with an estimated population of 2.7 million. It is situated near the conuence of the Negro and Amazon rivers and is one of the two cities in the Amazon Rainforest with a huge population. The name Manaus comes from the native people called Manaós, which means Mother of the Gods.

MANAUS

Best Time to Visit

Manaus has a tropical climate with consistently high temperatures and humidity. It rains throughout the year, with daily rainstorms in the afternoon, even during the dry months. The best time to visit Manaus would be from July to September when the humidity is lower and the weather is great for exploring the city and rainforests.

Although, the best visiting months can depend on your preference.

If you want to explore the Amazon rainforests and spot wildlife, December to March would be ideal, as the water level recedes during this period.

If you're interested in experiencing festivals, there are music festivals in June and July, and the dazzling Amazonas carnival in February.

THERICH& FASCINATING HISTORY

Manauswasfoundedin1669and declaredatownin1832.OnOctober 24,1848,thecitywasestablishedand giventhenameCidadedaBarradoRio Negro.However,itwaslaterrenamed backtoManausonSeptember4,1856. In1669,thecolonizationofthearea beganwiththeconstructionofforts. ThePortuguesebuiltthesefortsto establishtheirdominanceintheregion anddefendagainstinvasions,suchas theDutchinvasionofSuriname.These fortsplayedacrucialroleinprotecting thePortugueseinterestsinthearea.

In1835,therewasarevoltcalled Cabanagemagainsttherulinggroupin thecity.Peoplefromdifferent backgrounds,includingblack, indigenous,andmixed-race individuals,protestedandeventually gainedpower.Theyrecruitedmore non-whitepeopleastheymoved throughthesettlementsinthearea. Thiswasaviolenttime,andaround 40%ofthepopulationlosttheirlives. Thepowerkeptshiftingbetweenthe differentgroupsuntil1840whenthe lastrebelgroupgavein.Thisrevolt hadalastingimpactontheareathat canstillbefelttoday.

Inthe19thCentury,Manauswasahuboftherubber industry.Wealthyrubberbaronsmadealotofmoney, andthecitybecameaplacewheretheycouldshowoff theirwealththrougharchitecture.Oneexampleofthis istheMercadoAdolphoLisboa,thecity'soldest market,foundedin1882.Ithasagrandbuilding inspiredbyParis'sfamousLesHallesmarket.Inside, youcanfindamaze-likebazaar,afishmarketthat smellsdelicious,andcozycafes.Butthemost impressiveexampleistheTeatroAmazonas,anopera housethatcost$10milliontobuild.Itwasconstructed in1884whenthecitywasatitsrichestandmost extravagant.

Unfortunately,theprosperityofManausdidn'tlast long.Whentherubbertreeseedsweretakenoutofthe Amazonregion,thecityfellintoextremepoverty.It becamesopoorthatitcouldn'tevenaffordtoprovide electricitytoitsresidents,despitehavingelectricity linesinstalledduringthemoreprosperoustimes.Inthe 1950s,thecitywasdeclaredaDutyFreeZone,which meansthatcertaintaxesanddutiesonimportedgoods arewaived.Thishelpedboostthecity'seconomyand providedsomerelieffromthedifficulttimes.

EXPLORING CULTURAL

HERITAGE

ManaushasahugePortugueseinfluenceasitwasonceacolonyofPortugal.Thiscanbeseeninthereligionpracticed bythepeopleofManaus.Catholicismisstillthemainreligionfollowedinthecity,andthisispartlyduetothe immigrationofforeignnationalswhoalsobelieveinCatholicism.Apartfromit,thereareseveralreligionsand religiousgroups.

Handmadeproductsareahugepartoftheirculture.TherearemanyIndiantribesthatarestillactivelymakinglocal products.Eventhegroupsofpeoplelivingintheforestsparticipateinmakingsimilaritems.Theseproductsinclude baskets,hammocks,andothertraditionalindigenousgoods.Theyusematerialslikewood,vines,fibers,andseedsto createtheseitems.

Thecityhostsvariouseventsandfestivals.Oneofthemistheboi-bumbáfestivalwhichhasbeenpracticedsincethe early20thcentury.Ithasrootsinindigenoustraditionswhichnowcombinewithmodernelementsandiswidely celebrated.AmazonasCarnivalisanotherfestivalthathappenseveryFebruary.Thisvibranteventfeaturesdifferent sambaschoolsparadinginthecity'sConventionCenter,knownasthesambódromo.Thereareseveralotherfestivals thathappenthroughouttheyearandofferavarietyofculturalexperiencesandentertainmentforeveryonetoenjoy.

The Mouthwatering Cuisine of

M A N A U S

ThecuisineofManausCityishighlyinfluencedbyitslocationontheAmazonRiverintheheartoftheAmazonjungle. It combinesindigenoustraditionswithEuropean,African,Japanese,Lebanese,andItalianinfluences,amongothers.Thecity hascolossalfreshwaterfish,mouth-numbingplants,communalstreettableswithbottomlessbowlsofpowderedmanioc, andacrazyvarietyoffruits.

FishisthefoundationofAmazoniancuisine,aswellasofManaus’.Thecityisknownforitsvarietyoffishspecies, includingpirarucu,tucunare,tambaqui,andsurubim.Thesefishareoftenpreparedindifferentways,suchasstewed tambaqui,grilledpirarucuwithfriedplantainsandcheese,andotherdeliciousdishes.

TapiocaisthestapledishofManaus.Itisastarchextractedfromcassavaandistraditionallyconsumedwithafillingof Tucum,thefruitofanAmazonianpalm,whichhasastickyandfrivolouspulp.

ThecuisineofManausisafusionofdifferentculinarytraditionsandoffersavarietyofdiningoptions,includingsteakhouse cuisine.ChurrascariaBúfaloisapopularspotforsteaklovers,offeringBrazilianfarethatissuretotantalizeyourtastebuds.

Some Of The Must-try

Dishes Are

TAMBAQUI STEW -

Itismadewithfishinthickslices, spices,eggs,oliveoil,andtucupi.

TACACA -

Itismadewithjambu,andtucupi, cookedtapiocastarch,aswellasdried shrimpsandfragrant,smallyellow peppersknownas“pimentadecheiro”.

TAPIOQUINHA -

Itisaglutinouspancakemadefrom maniocstarch,usuallybutteredand filledwithtucumãpalmfruitand farmer’scheese.

BOLO DE MACAXEIRA -

Itisatastyglutinoustranslucentcake madefrommanioc.

WAKE YOUR INNER ADVENTURER

Manaus is a paradise for nature lovers and adventure seekers as it is surrounded by the beauty of the Amazon Rainforest. Apart from soaking in the beauty of nature, here are some more things you can do in Manaus.

ThePalacioRioNegro

Originallybuiltastheresidenceof KarlWaldemarScholz,thePalácioRio NegroCulturalCenterintheAmazon latertransformedintotheseatofthe regionalgovernment.Today,itserves asavibrantculturalhub,hosting exhibitions,recitals,booklaunches, andotheractivities,providingvisitors withanimmersiveexperiencein20thcenturypoliticsthroughpoliticalrelics andhistoricalphotographs.

AdolphoLisboaMarket

ItislocatedonthebanksoftheRio Negro,intheheartofManaus,andis inspiredbytheoldLesHallesmarket inParis.Itisamust-visitdestination offeringaglimpseintoAmazonian culturethroughitsdiverserangeof regionalproducts,handicrafts,and spices.Themarket,whichwasshipped fromEuropeinthelate19thcentury, showcasesvibrantdisplaysoflocal fruits,vegetables,andherbs,makingit anidealplacetofindaffordable handmadeleathergiftsandsouvenirs.

EncontrodasAguas

TheEncontrodasAguas,wherethe blackwatersoftheRioNegromeetthe sand-coloredwatersoftheAmazon, formsastunningspectaclewith distinctswirlsofcolorsduetothe varyingpropertiesofthetworivers. Thiscaptivatingphenomenoncanbe bestwitnessedbyboatorfromtheair, allowingvisitorstofullyappreciatethe mesmerizingsight.

SeringalVilaParaísoMuseum

Itwasoriginallycreatedforthefilmingof"ASelva," andoffersacaptivating journeyintotherubberboomera.Visitorscanexploretheentireprocessof rubberextractionandmanufacturing,gaininginsightintothecontrastinglives ofrubbertappersandplantationowners.Forauniqueexperience,guestscan evenparticipateintherubberharvestingprocess.

Itwasbuiltinthe19thcenturyandthelocalshavemanagedtopreserveits architecture.Taketheguidedtourthroughtheoperahousetolearnalittlebit moreaboutthelifestyleinthe1800sinManaus.Thepricetoenteris10reales perperson.

GuidedtouratTeatroAmazonasorAmazonTheater

FIND YOUR COZY PARADISE

Finding a comfortable living space to unwind and relax before planning a trip to Manaus is important. Here are a few recommendations for you to try.

Hotel Saint Paul Intercity Manaus

Juma Opera

Hotel Villa Amazonia

Tropical Executive Hotel Go Inn Manaus

Teatro Mercure Manaus

Tips for Travelers

Whether you're traveling to Manaus for the rst time or are a seasoned traveler, there are some tips to always keep in mind. This city is well-connected and offers various transportation options for getting around the city and beyond.

Publictransportation,suchasbuses,is acommonwaytogetaroundthecity However,it'sadvisabletokeepyour belongingscloseandtakeprecautions whenusingpublictransport.

Considerhiringacarifyouprefera saferandmoreconvenientoptionfor travel.

Ifyou'replanningtoexplorethe Amazonrainforest,thereareriverboat cruisesavailablefromManausthat offerauniqueexperience.

Before your trip, it's a good idea to research and plan your itinerary to make the most of your time in Manaus. Here are some suggestions:

Checkouttravelguidesandwebsitesforrecommendationson attractions,tours,andactivities.

Considerbookingtoursorexcursionsinadvance,especiallyifyou're interestedinexploringtheAmazonrainforestortakingariverboat cruise.

Takeintoaccounttheweatherconditionsandplanaccordingly,as Manaushasatropicalclimatewithhighhumidityandfrequentrainfall.

Expling e Gem of

A M A Z O N

Manaus is a perfect destination for you to unwind and soak in the natural beauty of the Amazon Rainforest. With the blend of natural beauty and historical signicance, it can be the next travel destination to mark off your bucket list.

Casa

Steer Clear The Worst Cars of 2024 in USA Steer Clear

Clear Clear

Ever dreamed of a road trip that feels more like an adventure—of problems? Check out our list of the worst cars of 2024. From unreliable repairs to questionable design choices, these cars are guaranteed to turn every journey into an adventure (of the unwanted choice). So, get ready (Julybe with a handy toolbox) as we will discuss the worst cars of 2024.

Before starting with the article, it’s important to understand that the car labeled “worst” might not be fundamentally poor. Some might be best in certain aspects, like performance or design, but might be less reliable. It is all about prioritizing your needs.

8 Worst Cars of 2024:

• RivianR1TandR1S:

TheRivianR1TtruckandR1SSUVaregrabbing attentionintheelectricvehiclesector.BoththeR1t andR1Shaveoutstandingperformancestatsanda newmoderndesign.ThesefeaturesofRivian’sEVs showcasethefutureoftheEVmarket.

Reportsbyconsumersshowsomeconcerningissues aboutthereliability.Manyownerswhoownthesecars byRivianhavereportedthat,withinsomeweeksof purchasingthevehicle,theyhaveexperienceda breakdownofit.ThisdisadvantageofRivian’s vehicleshasdisappointedmanypotentialcustomers, consideringthehighpriceofthevehicles.Thishas madetheRivianR1TandR1Soneoftheworstcarsof 2024.

Ifyouwanttopurchaseanelectricvehicle,thenit Julybebeneficialforyoutoexploremorecarbrands. Thealternativeforthesecarscanbetheestablished brandslikeTeslaortheFordMustangMach-E.These Brandsarewell-knownfortheirreliabilityandmight beabetteroption.

• GMCSierra1500:

TheGMCSierraisapickuptruckwithastrongand ruggedlook.ThisPickuptruckisknownforits exterioranditstowingcapacity,whichmakesit suitableforheavy-dutywork.However,someowners aredissatisfiedwiththisvehicle.Theyhavereported manyissueslikeexcessivenoiseandrattlinginthe cabin,whichmakesthedrivingexperience uncomfortable.ThishasmadetheGMCSierra1500 oneoftheworstcarsof2024. Also,theproblemswith theservicedepartmentaffecttheexperienceofowning thispickuptruck.Asanalternative,youcanconsider theRam1500ortheFordF-150.Thesetrucksare knownfortheircombinationofpower,comfort,and bestreliabilityrankingsfromConsumers.

• JaguarF-Pace:

TheJaguarF-PaceisaclassySUVthatoffersBritish luxury.ItsnamecomesfromtheuniqueF-Typesports car.ThisSUVcanseemattractivetoindividualswho arelookingforavehiclewithclassinessand affordability.

TheF-PacedoesnotmeetthehighstandardsofJaguar.Some ownershavecomplainedaboutunnecessarynoise,whichisnot goodforaluxuryvehicle.Solvingthisproblemofexcessive withtheservicedepartmenthasbeendifficult.Thismakesthe ownershipexperiencedisappointing.ThishasmadetheJaguar F-Paceoneoftheworstcarsof2024.

Asanalternative,youcanconsidertheLexusRXorAudiQ5. TheseSUVsprovidearefineddrivingexperienceandhavea lessercabinnoiseifcomparedtoF-Pace.

• LandRover’sRangeRover,Velar,andEvoque:

TheSUVsfromLandRoverareknownfortheirluxurious featuresandbestoff-roadperformance.TheRangeRover,Velar, andEvoquearethemodelsthatofferacombinationof adventure,status,andcomfort.

TheseSUVsoffermanyluxuriousfeatures.However,many consumershaveraisedconcernsaboutthereliabilityofthe vehicles.ThishasmadetheLandRover’sRangeRover,Velar, andEvoqueoneoftheworstcarsof2024.Theseissuesmake thebuyerslookforotheroptionslikePorscheMacan,BMW X5,ortheMercedes-BenzGLE.TheseSUVsofferthesame luxurythesearemorereliable.

• JeepGrandCherokeeL:

Jeepisawell-knownbrandknownforitsoff-roading performance.TheJeepGrandCherokeeLisabiggerversionof theJeepmodel.Itoffersacombinationofoff-roadcapabilities andspaciouscabinsforpassengersandcargo.

Althoughithasagreatoff-roadperformance,ithasfacedmany challengesintermsofreliability.Ownershaveraisedconcerns overvibrationsathighwayspeeds.Additionally,thedealerships arealsounabletosolvethisproblem. Buyingthisvehiclemight beconcerningforindividualslookingforasmoothand comfortabledrivingexperience. ThishasmadetheJeepGrand CherokeeLoneoftheworstcarsof2024. Asanalternativeto theJeepGrandCherokeeL,individualscanconsidertheToyota 4.

• NissanVersa:

TheNissanVersaisawell-knownbudget-friendlyvehicleinthe sedansegment. Thiscarisknownforitsfueleconomyand affordability Thismakesitoneofthebestoptionsfor individualswhoaregettingtheirfirstcarorindividualswitha lowbudget.

• TheNissanVersamighthavealowandattractiveprice, butitdoeshavesomedrawbacks. Manyconsumershave reportedproblemswiththeacceleration,handling,and interiorqualityofthecar.ThishasmadetheNissanVersa oneoftheworstcarsof2024.

AsanalternativetotheVersa,youcanconsidertheHonda CivicortheToyotaCorolla.Whilethesevehiclesarealittlebit expensive,butofferapremiumdrivingexperience,betterfuel efficiency,andmorecomfort.

• AlfaRomeoGiulia:

TheAlfaRomeoGiuliaoffersItalianpassiontothesports sedansegment. Itsaerodynamicdesign,powerfulengine,and sharphandlingmakethedrivingexperiencemoredelightful. Unfortunately,theconsumershavereportedsomeissueswith theinfotainmentsystem,electricalproblems,andalackof interiorrefinementcomparedtoitsGermanandJapanese competitors.Ifyouwanttobuyasportysedan,thenvehicles liketheBMW3seriesortheAudiA4arethebestoptions.This hasmadetheAlfaRomeoGiuliaoneoftheworstcarsof2024.

• VolkswagenAtlas:

TheVolkswagenAtlasisanSUVthatoffersspaceand practicality. Itoffersaspaciousinteriorandmanysitting configurations.Thismakesitasuitablefamilycar Although Atlasprovidessufficientspaceforthisprice,various ownershaveraisedconcernsregardingrefinement. ThisSUVhasalotofproblems,likeexcessive noise,stiffrides,andafrustrating transmissionsystemthatdoesnot respondverywell.

TheAtlasprovidesamplespacefortheprice,butsome ownershavereportedconcernsregardingrefinement. Theseincludeexcessiveroadnoise,astiffride,anda lackofresponsivenessfromthetransmission.Thishas madetheVolkswagenAtlasoneoftheworstcarsof 2024.

AsanalternativetotheVolkswagenAtlas,youcan considertheHondaOdysseyortheToyotaSienna minivan.Thesefamilyvehiclesoffersimilarspacious cabinsbutwithamuchsmootherrideexperience.

Conclusion:

Thislistisof“worstcarsof2024”isnot comprehensive,aseverycarJulycomewithvarious advantagesanddisadvantages.Beforebuyingthe vehicle,it’simportanttodoabriefresearch,knowyour priorities,andtestthevehicletodetermineifitmeets yourrequirements. Bystayinginformedaboutthese drawbacks,youcanfindacarthatwillgiveyouthebest drivingexperience.

INTRODUCTION

After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges.

In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied.

In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market.

Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets.

This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts.

Where Classic Meets Contemporary

& BRAND IDENTITY POSITIONING

The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging oldfashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about.

MARKETING AND CELEBRITY ENDEAVORS

Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives.

RetailExpansionandE-Commerce:

TommyHilfigerhasbeentoan aggressiveretailexpansionstrategy, settingupaglobalnetworkofbrand stores,departmentstorecounters,and factoryoutlets.Itsbrick-and-mortar shopsinmajorfashioncapitals worldwide,aswellasitse-commerce site,allowittoreachouttothemarket throughvariouschannels.Tommy Hilfigerisembracingdigitalandhas usedtechnologytomakeshoppingon theinternetmoreconvenient.This includessuggestionsthatare customizedjustforyou,afeaturethat letsyoutryonclothesvirtuallyaswell asvariouspaymentoptionsthatyou canmakewithoutencountering hustles.Furthermore,ithasembraced omnichannelretailingtocaterto changingcustomerpreferencesand prepareitselfforgrowthintheeraof theinternet.

StoryBehindTheBrandTommy Hilfiger:It'sBeginning

TommyHilfiger,theguybehindthe brand,isfromElmira,NewYorkstate hadlivedtherewhilethinkingfor himselfhowhewouldonedaybecome abigmusicianlikehisidolsfromthe 1960s.Herealizedthatthepeoplein thetownwherehelivedneedednice clothessimilartothosewornby famousmusicianElvisPresleyamong othersduringthoseyears.Itwasonly 17yearswhenTommyaftersaving $150earnedfromagasstationjob decidedtopurchasebellbottomsfrom thefamouscityofNewYork, afterwardheandhisfriendLarry Stemermansoldthemtofellowcollege matesintheirlocality.

Sameyearafteropeningthefirstshop named‘People’sPlace’inthe basement,theyinstantlyattractedthe

attentionofyoungesterswhowereinterestedinmusicandfashion,hence makingitgrowveryfast;bythetimeitwasending,theyhadmadesalesthat amounteduptoonemilliondollarstherebyrunningtenotheroutletsaround colleges’vicinity

In1970thingstookadownturn,morecompetitorscamein,theeconomic situationwasquiteproblematic,andgenerallypoorleadershipmeantfailure. ThiswastheyearwhenPeople’sPlacewentintoliquidationandconsequently, alltheoutletsbelongingtheJimmyHilfigerwereshutdown.Lateron,he admittedthathehadlostfocusonthebusinesssideofthings,leadingtothe downfallofhisventure.

The Benets - Delivering A Scalable, Digitally Engaging Buying Experience

ACCELERATING SALES, AND ENHANCING EFFICIENCY

With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing.

Dening the present and future of the showroom:

Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”

Delivering anywhere, anytime engagement:

With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately.

Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world.

CHALLENGE

A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan

Althoughtheprojectstartedin2011,in Novemberthereweresomehurdlesit encountered.Thecontrastbetween JapanandEuropeispronounced.Here, wecanmentionnotonlylanguagebut alsooperationalmodelsofcompanies, logisticsystems,marketexchange processes,andotherpeculiarities.

Hence,theSAPsystemrequiredmore amendmentsthananticipatedandnone oftheHeadOfficestaffcouldaddress alldistinctions.ArneTajlmafromSVO ICTinTommyHilfigerEurope remarked,“ABeamhasdonesimilar projectswellinthepast.Theyarequite awareofhowbusinessesarerunin Japan.Inaddition,theseguysare specialistsinSAPapplications.Even thoughJapanspeaksadifferent languagefromEurope,hasdifferent schedules,andtheydothings differently“.JapanandEuropehave separatelanguages,distinctschedules, anduniquewaysofdoingbusiness. Buttheystillregardedthemasagood partnerbecausetheybelieveinthe abilityofABeamtosupportandsolve anyissues.

SOLUTION

SAP as the platform for global integration, interfacing with external systems

ThestandardSAPsolutionfortheapparelindustry,knownasAFS,wasusedforglobalintegration.Japanwasunique hencerequiringadifferentapproachfromwhatwasbeingdoneelsewhereintheworld,andthissystemfailedtofully catertotheirneedsandexpectations.Europeadoptedblanketpoliciesunderonesoftwarepackagewhileitwas mandatoryforJapantododifferentthingsinareasliketransportandshops.BeginningAFS,beingthestandardSAP solutionfortheapparelindustryacrosstheglobegotusedbutitdidnotsatisfywellenoughtoenableJapan’s distinctivemodesofoperations.UnlikeinEuropewhereeverythingisfoundunderonesystemi.e.SAP,InJapan logisticsneedstohaveitssystemaswellasstoreoperationsbecauseofthiswecannotimplementwhathadbeendone inEurope.

"TakashiKato,aprojectmanagerinchargeofbusinessplanning,analysis,andIT,hasmoreinsights:"InJapan,they haveacustomarytradingsystemcalledshoka-shiire,whereretailersawaitpaymentforgoodssuppliesuntiltheyare soldoverthecountertocustomers,asituationalsoreferredtoas‘consignmentsales’or‘sale-basedrent.Additionally,

CONCLUSION

JimmyHilfigerbeganinasmallwaybut grewintoaseriousforceinfashion.Bornin 1985,ThomasJacobHilfigerfoundeditand itbecameknownforitspreppystyleand coolpartnerships.Thoughithadproblems suchastoomuchvisibilityandbeingina crowdedfieldovertheyears,itneverthrew inthetowel.Thebrandgotinto partnershipswithcelebritiesforpromotion purposesandthusmanagedtobuildan internationalimagebesidesembracing technology.Utilizingexpertisewasa solutiontoproblemslikecultureshock. Today,TommyHilfigerisstillabigdealin theworldoffashion,showingthatonecan achieveanythingthroughcreativityand hardwork.

Althoughmanagingsoftwareprojectsmightbedifficult,failurescanbeturnedinto successesifthecorrecttacticsareused.Duetoitscomplexity,software developmentfrequentlyfacesawiderangeofchallenges,frominterpersonal problemsinteamstochangesinthemarket.Projectmanagers,however,Julysuccessfully transformthesedifficultiesintochancesfordevelopmentandadvancementbyusinga proactiveandflexibleattitude.Thisarticleexamines5WaystoNavigateSoftwareProject Challenges,offeringpracticaladviceandtried-and-truetacticstosaveafailingsoftware projectandproducetheintendedresults.

DiagnoseandAnalyzeProblems

Troubleshootingandrootcauseanalysisareessentialforovercomingsoftwareproject obstacles.Timeandresourcesaresavedbythisearlydetection,allowingyoutogetback ontrackbeforedeviatingtoofarfromtheplannedroadmap.Detailedinformation collectedfromallpartiesandextensiveinvestigationsareimportanttechniques. TheParetoChartshowsthemajorcomponentscontributingtoanissue,whereasRoot CauseAnalysisassistsindeterminingtheunderlyingcausesofproblems.Projectissues Julybecomprehensivelyviewedandprobablereasonscanbevisualizedwiththeuseof toolssuchastheFishboneDiagramandSWOTAnalysis.Forinstance,asoftware developmentteamthatishavingtroublemeetingdeadlinesJulyfindthattheprimary problemsarealackofclarityinrequirementsandinadequatecommunication.TheyJuly prioritizetheseelementsandconcentrateonenhancingrequirementclarityand communicationchannelsbyemployingaParetochart.

StrengthenTeamDynamics

Anysoftwareprojectneedsacohesiveteamtosucceed.Increasingteamcohesionhasa bigimpactonmorale,output,andcooperation.Projectoutcomesaredirectlyimpactedby teamcohesiveness.Acohesiveteamismoreabletoovercomeobstacles,thinkcreatively, andcollaborateeffectivelytoachievegoals.Ontheotherhand,alackofcohesiveness canresultinmiscommunication,hold-ups,andpoorperformance.Arobust,cooperative teamJulybefosteredbyanumberofstrategies.Frequentteam-buildingactivitiescan improvecommunicationandtrustamongthegroup.Regularmeetingsandcheck-ins guaranteethateveryoneisonthesamepageandthatanyproblemsaredealtwithright away Thecorrecttoolscanhelptoimproveteamdynamicsevenfurther Task managementJulybestreamlinedandclearcommunicationcanbefacilitatedbyproject managementsoftware.Collaborationplatformsfacilitateconstantandefficient communicationbetweenmembersofateam.

EmbraceAdaptivePlanning

Flexibilityisessentialinthefast-pacedfieldofsoftwaredevelopment.TeamsJulybe flexibleandresponsivetounforeseenobstaclesandchangesbyusingadaptiveplanning. Teamsthatuseflexibleplanningarebetterpreparedtoadjusttonewknowledgeand evolvingsituations.Thisstrategylowersthepossibilityofmajorsetbacksandpermits ongoingdevelopment.Adaptiveplanningissupportedbyseveralapproaches.Agile placesastrongemphasisoniterativedevelopment,whichpermitsfrequentfeedbackand modification.Itpromotescooperationandclientparticipationthroughouttheproject's lifetime.MaximizingvaluewhilereducingwasteisthemaingoaloftheLean managementprinciple.Itencouragesproductivityandtheconsistentdeliveryoftiny, doabletaskincrements.

ThinkofasoftwarecompanythatusedAgile methodology Theywereabletoswiftlyrespondto customerinputanddevelopmentsinthemarketby dividingtheirprojectintosprintsanddoingfrequent retrospectives.

Theirabilitytoadaptallowedthemtosuccessfully launchtheirproductbeforerivalswhowerelockedinto strictplanningstages.

CultivateaLearningEnvironment

Long-termprojectsuccessdependsonacultureof ongoingeducationandprofessionalgrowth.Itdevelops creativity,strengthensteamdynamics,andequipsgroups totakeonnewproblems.Teammembersstaycurrenton emergingtechnologies,techniques,andbestpractices throughongoinglearning.Employeeengagementand moralearealsoraisedsincetheyfeelappreciatedand caredfor.Thereareseveralwaystogoaboutfosteringa cultureoflearning.Teammemberscanlearnnewskills andinformationpertinenttotheirresponsibilities throughregulartrainingsessions.Acollaborative learningenvironmentisfosteredbyencouragingteam memberstosharetheirknowledgeandexperiences.A softwarefirmismorelikelytoproducecreativeideas andadjusttomarketchangesifitregularlyfunds trainingandknowledge-sharingevents.Theycan overcomeobstaclesandmaintaintheircompetitiveness becauseofthisproactivestrategy

DevelopaRobustRiskStrategy

Managingriskseffectivelyiscriticaltoovercoming obstaclesinsoftwareprojects.TeamsJulyavoid potentialdifficultiesfromderailingtheirprojectsby recognizingandminimizingrisksearlyon. Identification,evaluation,andprioritizationofrisksare allpartofastrongriskstrategy,whichisthenfollowed bytheimplementationofmitigatingactions.Several methodscanhelpinriskassessmentandreduction. Prioritizingpossiblehazardsaccordingtotheirseverity, theRiskAssessmentMatrixassistsinassessingtheir effectandlikelihood.Awarenesstraininghasalsoproven usefulintransformingandimprovingyourriskand securitystrategy.Aquantitativeanalytictechniquecalled MonteCarloSimulationmakesuseofstatistical modelingtoforecasthowrisksJulyaffectprojectresults, enablingmoreinformeddecision-making.Companies areabletoforeseehazardsandtakeactionbeforethey developintoseriousproblemsbyroutinelyupdatingand assessingthismatrix.Theirprojectsuccessratesand stakeholdersatisfactionincreaseddramaticallyasa resultofthisproactivestrategy.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
The Most Visionary Business Leaders To Watch In 2024 by The Enterprise World - Issuu