The Most Successful Business Leaders To Watch Out For - 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | O c t o b e r 2 0 2 3 A Visionary TECHNOLOGY LEADER LEVERAGING SUCCESS FOR COMPANY AND COMMUNITIES TheMost SUCCESSFUL BUSINESSLEADERS ToWatchIn2023. FORMENTERA: Best ways to explore the tranquil side of THE BALEARIC ISLANDS MICROSOFT: A Drop-out Success Story you’ll Embrace, Cherish, and Remember! Enhancing Product Personalization Through LASER ETCHING Suryadarma Christanto |Vice President

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F r o m E d i t o r ’ s D e s k

Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequires acombinationofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadership isaboutinfluencingpeopleandorganizationstowardsacommongoalorvision,andit requirestheabilitytomaketoughdecisions,inspireandmotivateothers,andadapttochanging circumstances.

Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwherethey wanttheirorganizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeep understandingoftheindustryandmarkettrendsbutalsotheabilitytothinkcreativelyandtake calculatedrisks.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatch Outarethestoriesofsuchleaderswhoareinspiringothers.

Forthecoverstoryreadabout-

Meeta Purpose-driven, Passionate, and People-centric leader, the ChristantoSuryadarma, Vice-President SalesinSoutheastAsia SouthKorea ZebraTechnologies. of and for Anadept leader,Christantohasacomprehensiveexperienceof30yearsinGeneralManagementand LeadershipinvariousrolesforDirectandPartnerSales,EnterpriseandConsumerSales, HardwareSales,SoftwareSales,ServicesSales,andRegionalandCountryLeadershiproles.

Additionally,heisawell-knowndriver,coach,collaborator,andcommunicatorwithwelldevelopedinterpersonalskillsthathavefacilitatedsuccesswithinvariedculturesandgeographies andmaintainedproductiveworkingrelationshipswithallinternaldepartmentsandexternal stakeholders.

Meetapowerhouseofexcellenceandenthusiasm, theFounder,andCEOofLogenix RonCruse, International.Heisoneoftheentrantsintherace,whowithhistremendousskillsetandsharp mindsetwillpromptlyestablishthepace.Ron’sanalysisofeveryworldcrisisistotheT.His demonstratedacumenaboutworldcrisesblendedwithhisabilitytocrunchsuccessfulbusiness numbersmakeshimextraordinaryinhisfieldofwork.

Withthreedecadesofexperienceandwisdom,RonCrusehasestablishedhisbrainchild-Logenix tobeaone-of-its-kindcompany

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Forthecoverstoryreadabout-

MeetaPurpose-driven,Passionate,andPeople-centricleader,Christanto Suryadarma, Vice-President SalesinSoutheastAsia the of andSouthKorea for Anadeptleader,Christantohasacomprehensive ZebraTechnologies. experienceof30yearsinGeneralManagementandLeadershipinvariousroles forDirectandPartnerSales,EnterpriseandConsumerSales,HardwareSales, SoftwareSales,ServicesSales,andRegionalandCountryLeadershiproles.

Additionally,heisawell-knowndriver,coach,collaborator,andcommunicator withwell-developedinterpersonalskillsthathavefacilitatedsuccesswithin variedculturesandgeographiesandmaintainedproductiveworkingrelationships withallinternaldepartmentsandexternalstakeholders.

Meetapowerhouseofexcellenceandenthusiasm, theFounder,and RonCruse, CEOofLogenixInternational.Heisoneoftheentrantsintherace,whowithhis tremendousskillsetandsharpmindsetwillpromptlyestablishthepace.Ron’s analysisofeveryworldcrisisistotheT.Hisdemonstratedacumenaboutworld crisesblendedwithhisabilitytocrunchsuccessfulbusinessnumbersmakeshim extraordinaryinhisfieldofwork.

Withthreedecadesofexperienceandwisdom,RonCrusehasestablishedhis brainchild-Logenixtobeaone-of-its-kindcompany.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Christanto Suryadarma

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Case Study MICROSOFT: A Drop-out Success Story you’ll Embrace, Cherish, and Remember! 42 upshot FORMENTERA: Best ways to explore the tranquil side of THE BALEARIC ISLANDS 22 Article Enhancing Product Personalization Through LASER ETCHING 52 Exclusive profile Ron cruse 32 Review hubspot 56
-DavidRoberts ProcureLogix | CEOAmericas (Enterprise Business)
STORIES TOLD WITH A NEW PERSPECTIVE! # www.theenterpriseworld.com “ProcureLogix is a boutique consulting rm helping sizable global enterprise clients procure exceptional contracts and terms for telecom, network, and IT products and services.”

C O V E R S T O R Y Sury Chris A

Vice
| October 2023 12
Asia,
Suryadarma Christanto A Visionary Technology Leader Leveraging Success for Company and Communities Vice President Sales, South East Asia, Korea and Channel APJeC www.theenterpriseworld.com | 13

Meeta Purpose-driven,

Passionate, and Peoplecentric leader, Christanto Suryadarma,theVice-Presidentof SalesinSoutheastAsiaandSouth KoreaforZebraTechnologies.An adeptleader,Christantohasa comprehensiveexperienceof30years inGeneralManagementand LeadershipinvariousrolesforDirect andPartnerSales,Enterpriseand ConsumerSales,HardwareSales, SoftwareSales,ServicesSales,and RegionalandCountryLeadership roles.

Additionally,heisawell-known driver,coach,collaborator,and communicatorwithwell-developed interpersonalskillsthathavefacilitated successwithinvariedculturesand geographiesandmaintainedproductive workingrelationshipswithallinternal departmentsandexternalstakeholders.

UpandCloseonChristanto’s Journey

Christantograduatedfromthe UniversitasKristenSatyaWacanaas anElectronicsEngineerandstartedhis professionalcareerinITbytakingon theroleofaPre-salesEngineer,before finallymovingintoSales.Before joiningZebraTechnologies,hewasthe HeadofChannels,Mid-Market,SMB, Commercial,&AlibabaCloud PartnershipatHewlettPackard EnterpriseAsiaPacific.Beforethat,he alsoheldvariousseniorleadership positionsatcompaniesliketheECS Group,IntelCorporation,and MicrosoftAsiaPacific.

Currently,heistheSalesVice PresidentforZebraTechnologiesin theSoutheastAsiaandSouthKorea regionandisresponsibleforgrowing Zebra’sbusinessinSoutheastAsiaand SouthKoreaaswellasleadingthe salesteamfortheseregions.Heis

involvedindevelopingandexecuting strategiesinalignmentwithZebra’s goalsandmanagingsalesactivitiesfor themarkettoachieveZebra’soverall businessobjectives.Additionally,he alsoleadsZebra’sChannelsalesfor AsiaPacific(excludingGreaterChina).

ThroughoutChristanto’scareer,hehas livedinIndonesiaandAustraliaand currentlyisbasedinSingapore.Heis marriedandhastwodaughterswho havebothgraduatedfromSingapore universities.Oneofthemisalready working,whiletheotherhasjust completeda3-yearstintasateacher forchildrenwithAutismandis currentlypursuingaMaster’sdegreein aUSseminary

DecodingEntrepreneurial Responsibilities

Beinganentrepreneurandbusiness leader,Christantoishighlydrivenby hisgoalsandvisions.Forhim, entrepreneurshipissolelyhispassion andhenceheisn’tfocusedonthe monetaryaspectofit.Hebelievesone shouldnotaimonlyforpersonal successandhavetheabilitytohelp othersinneed.Leadingbyexample, Christanto’sultimateaimistobecome significantandnotsuccessfulbecause beingsuccessfulisself-centeredwhile beingsignificantisgoing“beyond self”.

Asatrueleader,Christantopractices everythinghepreaches,hestarted “MyBookMyCountry''in2017,a literacymovementfocusedonhelping underprivilegedchildreninremote areasofIndonesiagainaccessto knowledgethroughreading.

Tomakethisdreamcometrue,he workedwithoneofthelargest publishersinIndonesiatogetnew booksatdiscountedratesandliaised withlocalvolunteersandeducatorsto

openuptheirhomesandschoolsand convertthemintoreadinggardensthat canbeaccessedbyunderprivileged childrenandstudentsinthevicinity To date,upto72ReadingGardenshave beensetupinremoteareasof Indonesia,andithashelpedabout 10,000underprivilegedchildrenand students.

MomentsofTriumphs

Christantodescribeshimselfasa leaderwithanentrepreneurialspirit. Hisjourneystandsasatestamentto pavinghisuniquepathandmanifesting hisdreamateverystepofthejourney.

Christantofirststartedhiscareerin Pre-Salesin1989andevendoublehattedastheirSolutionCenter ManagerbeforeleavingAstraGraphia, oneofthebest-managedcompaniesin IndonesiaandaSoleDistributorof DigitalEquipment(whichlaterbecame CompaqandsubsequentlyHPE)in Indonesiaaftersixmemorableyears. Laterinhiscareer,hehadthe opportunitytojoinsomebigITbrands like Intel Corporation, Microsoft Asia Pacific, and Hewlett-Packard Enterprise wherehegraduallyrosethe rankstotakeonseniorleadership positions.

Duringthisjourney,helearnedthatto besignificant,oneneedstocontinue learningandknowingthe“why”and “Purpose”behindeverythingis essential.Asaleader,onehastothink holistically,considerworkingwith like-mindedindividuals,andbuild Partnershipsthataredrivenbythe sameenthusiasmandpassion. Additionally,it’simportanttomeasure theimpactandcontributiononehas madetothecompany,community,and society(Progress).Christantocallsthis theTriplePs:People,Purposeand Partnership.

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SincejoiningZebrainQ32021,hehas transformedZebraTeaminSoutheast Asiatoadoptthegrowthmindset, whichistobe Inclusive, Innovative, and Collaborative. Asaresult,it achievedstrongdouble-digitY-o-Y GrowthinFY21andFY22 andgained significantmarketshareinkey segments.Itdoubleditsearningsfrom itsservicesandachievedahigher EmployeeEngagementIndex.

Movingforward,Christanto’svisionis tomakeZebraTechnologiesandits partnerstheleaderforindustry transformationinSoutheastAsia.His secondaryroleistobuildandmanage astrongchannelecosystemintheAsia Pacific(excludingGreaterChina) throughtheEngage-Enable-Excite (ThreeE’s)strategyandexecution.

BeforeZebra,here’stosharesomekey projectsthathehasworkedon previously:

Ÿ TheFirstIntelTeacher’sNotebook inAsiaPacific

Ÿ MicrosoftDreamProjectfor1 MillionGenuineWindowsinSEA

Ÿ TheFirstCloudforDistributionin SouthEastAsia

Ÿ Grew5xofHPEGreenlakefor Channel

Ÿ HPEandAlibabaCloudGlobal PartnershipfromScratch

InculcatingaWorkEnvironment Drivenby3P’s

Asaleaderwithanentrepreneurial spirit,Christantobelievesin People, Purpose and Partnership andthis needstobeexecutedwithIntegrityand Resilience.Hetriestoapplythesame whenitcomestomotivatinghisteam members.

Forinstance,duringtheCOVID period,Zebraworkedhardtohelptheir teamstaypositivebytakingcareof

theirwell-being.Becausetheyarethe oneswhoaretakingcareofthe customersandcollaboratingwiththe partnerstoensurecontinuedbusiness growth.

Withthatapproach,thecompany achievedhighdouble-digitgrowthand gainedmoremarketshare.Iteven achievedahigherscoreforits Employee Engagement Index. MakingZebraa GreatPlacetoworkwillhelpthe companytowinmorebusiness.

AnOverviewofZebraTechnologies

ZebraTechnologieshelpsorganizations monitor,anticipate,andaccelerate workflowsbyempoweringtheirfrontline andensuringthateveryoneand everythingisvisible,connected,and fullyoptimized.Itsaward-winning portfoliospanssoftwaretoinnovations inrobotics,machinevision,automation, anddigitaldecisions,allbackedbya +50-yearlegacyinscanning,track-andtrace,andmobilecomputingsolutions.

Withanecosystemof10,000partners acrossmorethan100countries,Zebra’s customersincludeover80%ofthe Fortune500.Newsweekrecently recognizedZebraasoneofAmerica’s MostLovedWorkplacesandGreatest WorkplacesforDiversity,andweareon FastCompany’slistoftheBest WorkplacesforInnovators.

ZebraTechnologieswasbornoutofa conversationatadiningroomtable betweenthefounders Gary Cless and Ed Kaplan, anditstartedwitha$1,000 capitalinvestmentin1969(morethan50 yearsago).Therewerecertainlytimesof uncertainty,though.ByJanuaryof1970, lessthanayearaftertheideaforZebra wasborn,GaryandEdhadlefttheirfulltimejobsandputalltheirtimeintotheir newcompany,whichwasoriginally calledDataSpecialties,Inc.

Inthebeginning,theyfocusedon engineeringpapertapepunchesto recordpoint-of-sale(POS) transactions.Theyoungentrepreneurs tookrisksand,atonepoint,were $20,000indebt.However,theuseof thermaltransfertechnologyfor printingbarcodes,aswellastherelease ofthemodelZ-130,propelledthe youngcompanyonapathtosuccess. Zebrahasnotstoppedgrowingsince.

Today,itisamulti-billion-dollar companythathasdesigned, engineered,manufactured,and deployedmobiletechnologysolutions creditedwithempoweringinnovation, facilitatinggame-changing breakthroughs,andprovidingthetools togeneratebusinessgrowthfor retailers,healthcareproviders, manufacturers,governments,supply chainorganizationsandfieldservice providersworldwide.

Since1969,ZebraTechnologieshas beenworkingbehindthescenesin manyindustriesaroundtheworld.Its solutionsenablebusinessesfrom acrossvaryingverticals(Retail/ECommerce,Manufacturing, Transportation&Logistics(T&L), Healthcare,PublicSector,Hospitality, andBanking)togainaperformance edgebyintelligentlyconnectingtheir people,assets,anddatatohelpthem gainbusinessvisibilitytomake business-criticaldecisionsswiftlyand decisively.

Zebra’sgrowthhasalwaysbeen fuelledbyourconstantpursuitof innovation.Butthebiggest breakthroughwouldbeitsacquisition ofMotorolaSolutionsEnterprise Businessin2014.

Withitsrichhistoryofinnovation, Zebraisrecognizedtodayasan industryleaderinthefollowing segments:

C O V E R S T O R Y | October 2023 16

Ÿ #1EnterpriseMobileComputing

Ÿ #1BarcodeScanning

Ÿ #1SpecialtyPrinting

Ÿ #1RFIDReader&RFIDPrinting

Ÿ ALeaderinWorkforce Management

Ÿ AleaderinMagicQuadrantfor IndoorLocationServices–Global

Itscurrentsuccesswouldnotbe possiblewithoutthetenacity,faith, hardwork,passion,andcreativitythat GaryandEdexhibitedthroughouttheir careers.Theyadd, “We hope you will join us in celebrating the legacy that they have gifted us as we move forward on our journey to achieve a new set of milestones over the next 50 years.”

InnovationistheSecretbehind Zebra’sLong-standingSuccess

Zebraisakeenbelieverininnovation. Fromtheveryfirsthandheldlaser barcodescanneritbuiltin1979,tothe ZebraSavannaDataIntelligence Platformthatitintroducedin2017, Zebraspendsaround10%ofitsannual revenueonR&D(about$570Min 2022).

Additionally,Zebrahasmadeseveral acquisitionsinrecentyearstobolster itsproductofferings:

Ÿ MatroxImaging(2022)–Machine visionsolutions

Ÿ Antuit.ai(2021)–AI-powered Software-as-a-Service(SaaS) solutions

Ÿ FetchRobotics(2021)–Intelligent industrialautomation

Ÿ AdaptiveVision(2021)–Machine visionsoftware

Ÿ ReflexisSystems(2020)–Intelligentworkforcemanagement andexecutionsolutions

Ÿ Cortexica(2019)–Computer visionsolutions

Ÿ Temptime(2019)–Timetemperaturemonitoringsolutions

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Ÿ Profitect(2019)–Prescriptive analytics

Ÿ Xplore(2018)–Ruggedtablets

Ÿ MotorolaSolutionsEnterprise Business(2014)

Zebra’sTop-NotchOfferings

Zebraisaninnovatorattheedgeof theenterprisewithsolutionsand partnersthatenablebusinessesto gainaperformanceedge.Its products,software,services, analytics,andsolutionsareusedto intelligentlyconnectpeople,assets, anddatatohelpitscustomersin severalindustriesmakebusinesscriticaldecisions. Theindustriesthatweserveinclude retail and e-commerce, manufacturing, warehousing and distribution, healthcare, and the public sector, amongst others.

Zebraiscontinuouslyworkingto provideitscustomerswithbest-inclassofferings,itaimstotakeastep furtherintermsofitsofferingsand standoutamongstitscompetitors.

Zebraworkscloselywithmorethan 10,000partnersacrossmorethan190 countriestounderstandtheneedsof itscustomersbeforeofferingthema solutionbecauseitbelievesthereis noone-size-fits-allsolutiontoevery challengefaced.Withtheriseofthe IndustrialRevolution4.0andtheondemandeconomy,companiesare racingagainsttimetodigitizetheir businessestokeepupwiththe growingdemandsoftheircustomers.

Therefore,Zebraisinaveryexciting spacetocontributetoafast-growing on-demandeconomyandthenext industrialrevolutionbymakingthe worldworkbetterwithintelligent automation,connectingpeople,tasks, anddata,andcreatinginsightswith AIandMachineVisiontohelp

businessesmakefaster,better decisions.

CateringtotheNeedsofthePeople

Zebra’ssolutionscanbeusedinmany wayswithinthehealthcareindustry

Forexample:

Positiveidentification:The company’ssolutionscanbe introducedtoensurepatientsafety, reduceerrors,andinstillconfidence withaccurate,positivepatient identificationateverystep–from admissionstodischargeandevery surgery,procedure,ortestinbetween.

Untetheredmobility:Itssolutions canbeadaptedtosupporttalking, texting,andthesharingofimages instantlyandsecurely Thisenables instantconnectionwithcolleagues, information,andapplicationsthat medicalworkersmayneed.The collectionandretrievalof information,andaccessingof ElectronicHealthRecordsfromthe palmsoftheirhands.

TrackingandLocationing:Its solutionscanhelplocatemedicalstaff andcriticalmedicalequipmentthat goesmissinginbusyplaces.By turningsuchreal-timedatainto actionableinsights,itoffershospitals greatervisibilityintotheiroperations andeventheirsupplychain management.

Zebra’sTakesontheGlobal HealthcareIndustry

Theglobalhealthcareindustryis facingaseeminglyinsurmountable numberofchallenges–fromaging populationsandstaffshortagesto risingcosts–thatareplacing enormouspressureoninstitutions, doctors,workers,patients,and communities.Asaresult,thereisa

higherdemandforservicesandsupport thatarenotsustainablewithexisting resourcesandmethods.Hospitalsare increasinglyturningtotechnologyand automationtoreducethestrainonan alreadyfragilesystem.

Thegoodnewsisthatthereisa solutionthatcanhelpeasethestresson thesystem,improvepatientcare,create workflowefficiencies,andbetterutilize limitedresources.Thankstothe adoptionofclinicalmobility,hospitals aroundtheworldareeliminating manual,error-proneproceduresand replacingthemwithdigitalsolutions thatincreasetheaccuracyofpatient identification,streamlineprocesses, improvethequalityofpatientcare,and enhanceoverallvisibility.Bydigitally capturinginformation,datacanbe transmittedinreal-timetoclinicalstaff, reducing–eveneliminating–errors anddeliveringcriticaltimesavings. Therefore,clinicalmobilityisthe answer.

KeyTakeawaysforBudding Entrepreneurs

Ÿ Toalwaysstartwiththeobjective (Why),thendeveloptheplan (How),beforeexecutingit(What).

Ÿ Toalwaysstayconnectedtowhat theyareworkingonandlearnfrom itbyobservingitsdevelopments, identifyingtheproblems,and solvingthemwhilescalingitwith theresourcesonhand(capitaland humanresources).

Ÿ ToadoptthePeople,Purposeand PartnershipFramework,andto alwaystreatpeople(beit customers,partners,oremployees) thewaytheywouldwanttobe treatedthemselves.

Ÿ Don’tjustbesuccessful,be significant.Makingothers successfulwillinturngrantyou evenmoresuccess.

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FORMEN

Side
| October 2023 22
Explore BestWaysTo The Tranquil Side Of The Balearic Islands
www.theenterpriseworld.com | 23
NTERA

IfonecouldlabelBalearicsandtheirpersonalitiesthewaywedohumans,callingFormenteraofSpainanintrovertwouldn’t beanexaggeration.Withtheisland’srelativelyquietcharacteristicsandthelackofcrowdpresence,onecannothelpbutthink itwouldrankhighonthelistofdreamislandsforintroverts.

Forthosesocialbutterfliesoutthere,theislandalsoborrowsamoreextroverted-leaningpersonalityfromitscousinislands likeIbiza.Towitnessthatside,planyourtripinthepeaktimesofJulyandAugust.Butweshouldwarnyou:Formenteraisso crowdedduringthistimethatyouwillprobablyhavetomakeanadvancehotelcheck-in.

DespitebeingthesmallestBalearicIsland,FormenteraisstilloneofthemostbeautifulplacesyoucanvisitonSpanishsoil. IfyouareplanningaFormenteratrip,keepreadingtolearnmorethingsabouttheislandthatwillmakeyourvisit worthwhile.

How

ToReach Formentera

Thelackofanairportmeansyouneedtotakea boatfromIbizatoreachtheisland.However, thingshaverecentlyimproved.Thesedaysyoucan alsogettherethroughregularpassengerservice fromtheSpanishmainland.Inaddition,thereare alsoferriesandairporttransfersavailablefrom Ibiza.

InthepeakseasonatFormentera,youcanget ferriesalmosteveryhalfanhourthatoperate withintheirownterminalinIbizaport,andthe completejourneytakesaroundhalfanhour.

| October 2023 24

ThingstodoinFormentera

VisitSesIlletes

LocatedwithinSesSalinesdeElvissa andFormenteraNaturalPark,the beachspreadsacrossthenorthern Formentera.Itgotitsnamefromthe numerousislets.Thenamesofthese isletsresidingonitscoastsideareIlla deTramuntana,IlladesForn,Escull desPou,IllaRedona,andEsculld’en Palla.

SesIlletesisoneofthemostpleasant beachesontheFormenteracoastline. Thebeachisperfectforarelaxingtime withitsshadesofturquoisewatersand sandythemes.Moreover,anextended partofthebeachallowsyoutoenjoy thebeachfromthesandwithout overcrowdingit.

TorredesaPuntaPrima

Amongmanyhistoricalwatchtowers ofFormentera,ThePuntaPrimaTower isthelargestandoverseestheisland's easternside.Fromthetower,onecan learnalotaboutthehistoryofthe BalearicIslandsanditsdefensesystem whilesimultaneouslyenjoyingthe mesmerizingviewsofFormentera.

Intotal,therearefourtowersonthe island.However,TorredePuntaPrima andTorredelaGavinaareamongthe mostpopularamongtouristsandlocals alike.

SantFrancescXavierVillage

Theoldestandthelargesttownof Formentera,theSantFrancescXavier villagerepresentsmanycultural landmarksofFormentera,tellingatale ofhistory.Itisalsothecapitaland largestsettlementofFormentera.

Asyounavigatethroughthevillage streets,onelandmarkthatparticularly

standsoutistheSantFrancescXavier churchwhichhasnowbecomea populartouristattraction.

Didyouknow?Thechurchwas initiallybuilttodefendagainstpirate invaders.

SesSalinesNaturalPark

Separatedbythesea,theSesSalines ParkresidesbetweensouthernIbiza andnorthernFormentera.Thepark representstheMediterranean biodiversityperfectlyandisanesting hubformigratingbirds,including specieslikeflamingos,thewhitejar, theblacked-leggedplover,and Balearicshearwater Theparkisalso hometoanimalspeciessuchasthe pityusiclizard.

Biking

Youcantakeadifferentrouteto exploreFormenterabyrentinga mountainbikeorane-bike.Thegood newsisthattherentalsarerelatively easytofindacrosstheisland,with pricesthatstartat€10aday

StreetMarkets:MercatdeLaMola

FromMaytoOctober,everySunday andWednesday,alltheartistsand designersgatheratMercatdeLaMola toshowcasetheircreations, accessories,jewelry,woodenpieces, andmore.Themarketaptlyrepresents thehippieculture,especiallytheera fromthe60sand70s.It'saplaceyou mustvisitifyouwanttobuysomeart pieces.

VisitHiddenBeaches

Youheardthatright.Formenteradoes havesomeunexploredbeaches.Oneof thosebeachesisSesPlatgetes,andyou caneasilyreachtherefromEsCaló. Matchingthepersonalityofmostofthe

CaseStudy

B I K I N G www.theenterpriseworld.com | 25

Formentera,thebeachisalsoquiet.ThenextbeachisCalosDesMort,whereyouwillfindotherminibeachesunderLaMola promontory.YoucanreachthereviasmallroadsfromPlayaSesArenals.

GoWineTasting

Positionedclosetothelighthouse,WineryTerramollofferseveningtoursandtastingsbetweenMayandOctober

Formenterahasawiderangeofdishesthatyoucan choosefrom.Let’ssplitourrecommendeddishesinto threepartsforyourconvenience.

Starters:

Allioli

Allioliisacombinationmadefromcrushedgarlicand pestle.Thenwithawhisk,oilandsaltareslowlyaddedto enhancethecombofurther Allioliisgenerallyenjoyed spreadoverabreadcalledpapages.Somealsopairitwith abowlofolives.

Ensaladapayesa

YouwillfindEnsaladapayesainmosttraditional restaurants.Thisisasaladmadewithredandgreen peppers,tomatoes,onion,boiledpotatoes,boiledeggs,and olives,andthentoppedwithbreadcrustsdriedincodoil.

Tortilladepatata

Availablethroughouttheyear,TortilladePatataisasimple Spanishomlettepreparedwithhomegrownpotatoesand onions,andredandgreenpeppers.

MainCourse:

Paella

Didyoureallyvisitanislandifyoudidnothaveseafood?

AsyouenjoythestunningbeachesofFormentera,a perfectlycooked,crunchy,andcaramelizedpaellaisallyou needtoenhanceyourexperiencefurther

GuidetoFollow Foods P a e lla P a e lla

| October 2023 26

Fideuà

Fideuàisadishwithingredientssimilarto Paella.ThedifferenceisthatPaellausuallygets pairedwithriceandFideuàwithvermicellipasta.

BullitdePeix

Thenameofthisdishtranslatesto“Boiledfish.” Itisoneofthelocalfisherman’straditional disheswherethemainingredientisthefish caughtfromshallowwaters.Localsgenerally pairBullitdePeixwithpotatoes,bandarice,and aliolisauce.

Desserts:

Flaó

Flaóisadessertthattracesbacktothe13th century.Haveasweettooth?Youmusttrythis sweetpiemadewithgoatcheeseandaniseed.

Greixonera

Generallysavoredduringbreakfasthours, Greixoneraismoreofacreamyandcaramelized breadpuddingmadewithaleftoverlocalpastry calledensaimadas.

BonusDishes:

Sobrasada

Servedasisorspreadonbread(thatrhymed), Sobrasadaisacuredsausagemadewithporkor paprika.Inaddition,itisalsosometimesusedin otherdishesasaningredient.

ArròsdelaTerra

Riceloverswouldsurelyenjoythisdelicious dishcookedusingmushrooms,peppers,and tomatoes.

HierbasIbicencas

Althoughnotadish,HierbasIbicencasisa traditionalliquortypicallyservedasadigestif. Variousherbsarecombinedtopreparethis perfectafter-mealdrink.

Ca seStudy

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For those night owls looking to explore nightlife,theEl Pujols is one of thetrendiest places you could visit on the island. In addition to being a tourist hub, El Pujols is also a nightlife hub with numerous clubs to choose from. You can have fun at the parties from night till early morning as the skillful DJs create lively vibes.

Fo r m en t er a N i g h t li fe Fo r m en t er a N i g h t li fe Fo r m en t er a N i g h t li fe

| October 2023 28

APeacefulGetaway

Formenteraisanislandof manytalents.Withoutbeing themostpopular,ithasunique perksthatmakeitstandout fromotherislands.Foodiescan tastethesamedeliciousdishes fromislandslikeIbizabutina morepeacefulenvironment. Historybuffscangetacloser lookattheSpanishcultureby visitingsomeoftheplaces mentionedabove.Andfor everyoneelse,theislandisa perfectgetawaydestinationfor anyonelookingtostepback fromtheeverydaychaos.

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ST ORIES T OLD WITH A NEW PERSPECTIVE! # Medical Director Muljibhai Patel Urological Hospital www.theenterpriseworld.com DrAjayHGangoli COVER STORY

Youdon’thavetobeafastfoodfanatictoknowwhatMcDonald’sis,mostpeoplerecognizewhatthatyellow“M”standsfor. Suchisthebrandpresenceoftheworld’slargestfast-foodchaintoday

TheveryfirstMcDonald’swasopenedon15thApril1955,inSanBernardino,California,bythesiblingsRichardand MauriceMcDonald.Atthetime,itusedtoserveslow-cookedbarbecueandhadnoindoorseating.Whichisnothinglikethe McDonald’softoday.Despitethelimitations,theirbusinessgrewquickly,andsalesnumberswereimpressive.

Soonthecompetitionincreased,andthebrothersneededaplantokeepupwithit.Theyrealizedthatthemajorityoftheir saleswerefromhamburgers(over80%).Theydecidedtoadoptanewstrategybasedonthreefactors:speed,lowerprices, andvolume.Italsoincludedasystemcalledthe“SpeedeeServiceSystem”developedbythebrothers,whichhelpedtheir growthsignificantly.

Toboosttheoperationspeedfurther,theyrevampedtheirbusinessintoaself-servicerestaurant.ItwasthenewMcDonald’s wherepeopleorderedatthewindowandsilverwareandplateswerereplacedwithpaperwrapsandcups.TheMenuwascut shortwithjustnineitemsthatincluded:Hamburgers,cheeseburgers,threesoftdrinks,milk,coffee,pie,andpotatochips.

Theirnewstrategyworked.ThebrothersdoubledMcDonald’sprofitsandhadnumerousfranchisesinArizonaandCalifornia. Impressedbytheirgrowthandspeedyoperations,anentrepreneurnamedRayKrocapproachedthemandbecameits franchiseagentin1954.HeopenedhisfirstMcDonald’sinDesPlaines,Illinois,in1955.ReadMore...

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C USERON Logenix International, LLC | President A Trailblazer driving Innovation and Development in Global Logistics | October 2023 32
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Meetapowerhouseof

excellenceandenthusiasm, RonCruse,theFounder, andCEOofLogenixInternational. Heisoneoftheentrantsintherace, whowithhistremendousskillsetand sharpmindsetwillpromptlyestablish thepace.Ron'sanalysisofeveryworld crisisistotheT.Hisdemonstrated acumenaboutworldcrisesblended withhisabilitytocrunchsuccessful businessnumbersmakeshim extraordinaryinhisfieldofwork.

Withthreedecadesofexperienceand wisdom,Ronhasestablishedhis brainchild-Logenixtobeaone-of-itskindcompany.

TheJourneyfromaFull-time EmployeetoFull-FledgedFounder

RongraduatedfromVillanova UniversitywithaLiberalArtsdegree. HethenmovedtoNewYorkCityand foundajobintheinternational shippingindustry Withhardworkand consistentperformance,heachieved earlysuccessleadingtoaseriesof promotionsandatransfertoLos Angelestorunthecompany'stwo largestcommercialprogramsinSaudi ArabiaandEgypt.

Asthecompanywouldexperience financialdifficulties,hewastransferred toWashingtonDCduringthattime. Thefinancialdifficultiesworsenedand whenRonwastwenty-nine,helaidthe foundationofhisinternationallogistics company.Hehadfoundanicheinthe developingworldthatwasunploughed andquicklybecameapreeminent providerofinternationaltransportinto Africaandtherestofthedeveloping world.

In1991,Ron'scompany,Matrix International,wouldrank#81inINC Magazines'fastest-growingprivately heldcompanies.ThentheSovietUnion

fell.Withinweekshehadfounda reliablepartnerandsetuptheveryfirst Russian-Americanjointventure.This JVwouldeventuallywindupinthe middleofeverymajorprogram directedtohelptheNewRepublics. Thecompanyhandledthelargest humanitarianprogramsinceWWII, modernizedtheremainingChernobyl RBMKreactors,andwasacritical componentintheNunn-Lugarnational securitylevelweaponsdisarmament program.

Matrixbecameimmersedindealing withevery‘secretcity’intheFormer SovietUnion(FSU)andunder constantKBGscrutiny.Theventure intotheFSUpropelledthecompanyto almost100millioninrevenueandit wassoldin1996fortotalconsideration of40millionUSD.Ronretiredafter thesale,andtypicalofmany acquisitions,thenewownerranthe companyintotheground.However, afterthe9-11attacks,Ronsenseda wholenewworldorder This‘aha’ momentwouldbelaterdocumentedby ForbesMagazineinanarticlein2012. Hehiredbackthe‘bestandbrightest’ ofhisformerstaffandfoundedhis currentcompany,Logenix International.

Promptly,Logenixbecameimmersed inboththeIraqandAfghanconflicts andwouldbeacriticalproviderforthe reconstructioneffortsinbothcountries. TheestablishmentinIraqandthe criticalservicesitwasprovidingledto aForbesMagazineEntrepreneur featurearticlein2003.Withinseven yearsitbecameapparenttoRonthe marketsinbothIraqandAfghanistan wouldnotevolveashoped.Hefelt bothwouldeventuallycollapseandit maybehismostprovident ‘entrepreneurial’sense.

In2008,RonrealizedLogenixhadto pivotbacktoitswiderdeveloping

worldrootsandthatthegrowingneedfor medicinesandmedicalsuppliescouldbe key.Followinghisrealization,hemadea triptoIndia,theworld’sleadingproducer ofgenericmedicines,in2008,andfrom thatgenesis,todayLogenixhandlesmore medicinesandmedicalsuppliesacross thedevelopingworldthananyprovider initsindustry.

MoreaboutLogenix

Foundedin2001,Logenixisaspecialist inoperatingcomplexsupplychainsfor themostchallengingcountiesand regionsoftheworld.Itprovides specializedtransportationservicestoand throughoutover140developingcountries fromover35originsonfivecontinents. Today,ithasalmost200full-time employeesacrossits19officesacross10 countrieswithrevenuesof130million USDin2022andanother100contract employeesacrossapproximately60 countries.

Beinganindustryleader,ithasassisted tobringmedicines,electricity,clean water,andagriculturalproductsto hundredsofmillionsacrossthe developingworld—includingthemost strife-riddencountrieslikeSouthSudan, Haiti,Yemen,Syria,Iraq,and Afghanistan.

So,Logenixhashadtwolivesalready anditwastherecognitionearlyonin 2008thatenabledthepivot.The companyhasbeenrecognizedfourtimes byINCMagazineasamongthetop5000 fastest-growingprivatecompanies.

Lastly,Ronhastraveledinalmost90 countriesoverthepast35years.Hehas publishedabook, Lies Bribes & Peril, thatisaguidebooktounderstanding culturearoundtheglobeandhowcritical thisknowledgeistosuccess.Thebook hasreceivedexcellentreviewsfrom majorbookreviewersandisinitssecond edition.

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SpearheadingthroughtheInitial Challenges

TheinitialchallengeforLogenixwas thecompletemarketupheavalofthe post9-11internationaltransportworld. Ronhadseenasimilarupheavalafter theLockerbiePanAmbombingin 1989,butthe9-11marketupheaval wasexponentiallygreaterand,asithas beenseen,withprofoundeffectacross almosteverythingassociatedwithour lives.OnceLogenix became

intricatelyinvolvedinIraqand Afghanistan,theincredibledangerand securitycostsitfacedinbothcountries presentedRonhismostworrisome yearsofrunningacompany

MajorBreakthroughs

Ronbelievestwocriticaljunctures triggeredthegrowthofLogenix.There wastheinitialgrowththatwasalmost immediatethatpropelledthecompany to20millionUSDinrevenuesby

2004.Atthatpoint,itwasfeltthatboth IraqandAfghanistanwouldeventually evolveintovibrantmarketsandhe plannedtobeoutinfrontofthatmarket evolutionforbothcountries.

By2008,Ronhadbecome‘sure’neither marketwoulddevelop—andhe‘knew’it wastimetotwisttheplotandupgrade withhisA-game.By2010,Logenix attainedthefirstofmanypublichealth contractsthatwouldoverthenext12 yearspropelthemtoamajorpresencein India,19offices,and130Millionintotal revenues.

IncorporatingaComprehensiveand Power-PackedWorkCulture

Logenixstaffaregivengreatlevelsof responsibilitythatmatchtheirtraining andexperience.Itsemployeesare expectedtobetop-notchproblemsolvers, encouragedtobecollaborative,andto seekinputasregardsthekeydecisions theymakedaily.Theage-oldaxiom, ‘two heads are better than one’, isan importantpartofitscorporateculture.In additiontotheresponsibilitybestowed uponthestaff,theyarealsogiventhe authoritytoimplementthosedecisions andcontributeaskeymemberstothe overallsuccessoftheorganization.

Asthecompanydealswithcountiesall overtheworld,andthereisno substitutionforseeingandexperiencing, itspendshundredsofthousandsonglobal travelforstaffannually.Lastly,the companyprovidesitsstaffwithstate-ofthe-arttechnologyresourcestohelpthem executetheirtaskings.Allofthese aspectscombinetohelpitsemployeesto bethemostproductiveintheirindustry Furthertoallofthis,aculturethatallows eachemployeetoblendtheirworkand personallives,robustemployee recognition,asuccesssharingoutlook, andtop-notchHRservicessurrounding healthandretirementplanning.

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AnExceptionalServiceProvider

Noothercompanyintheindustry focusestheirdeliveryofservices specificallyonthedevelopingworld. It’saverybroad,difficult,and constantlychangingenvironmentthat requiresLogenix'sstafftohavethe mostlatestknowledgeoftheoften capriciousgovernmentbureaucracies, andtheregionalstability,orlack thereof,acrossover140countries. Unlikeitscompetitors,thecompany keepstrackofandassimilatesallof thetransportmeanstoandwithin theseroughly140countriesfromover another50orsoworldwidesupplier originsacrosstheUS,Europe,theFar East,theMiddleEast,andIndia.

Theamountofdataandinformationis tremendous.Thisrequiresthatin additiontooperatingaglobal transportoperation,Logenixmust operateaparallelintelligencegatheringoperationandquickly integrateandcommunicatethatintel acrossitsglobaloffices.Theintelages quicklysothesourcing,attainment, anddispersalofintelhavetobeacore partofLogenix'sculture.Ronadds, "No other company in our industry operates as successfully across the developing world as we do and it is attributable to both the vast global logistics knowledge our staff must keep up with and the up-to-the-minute guidance the intel-gathering operation affords."

Logenix'sservicesarecateredto overcomingthetremendous bureaucraciesthroughoutthe developingworldtobringlife-saving medicinesandcriticalsuppliesto thoseindesperateneed.Withoutthe company'sskillsandexpertise,it believestensofmillionsofdollarsof medicinesandsupplieswouldbe wastedorlostannually

Takeaway for Budding Entrepreneurs

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Ron's words of advice state, "The market in every industry or discipline is constantly evolving. Watch for what needs, services or products are or will be needed—and move, and move fast. Founding a company is never a straight line, your failures may initially outnumber your successes but they are critical to understanding the market and ‘how’to evolve your adventure. Be a good problem solver and never, ever, fall victim to believing your own ‘BS’.”

The Next Big Move

India is the key to Logenix's future growth. India is the world’s fastest growing developed economy and it is expected to be the third largest economy in GDP terms, behind the USAand China, by 2027. The pandemic brought visibility to tremendous shortcomings in the global supply chain, and one of the most glaring shortcomings was China and its dominance as a manufacturing and supply origin. Evolutionary changes are currently taking place across the globe to address the ‘China’ problem.

Industries and manufacturing entities are either planning to or are, migrating out of China for more hospitable locations. India is one of the countries that will realize huge growth opportunities over the next ten to twenty years, and Logenix is positioning itself to expand alongside.

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MICRO MICRO

A Drop-out Success Story you’ll Embrace, Cherish, and Remember!

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ROSOFT ROSOFT Success Embrace, Remember! www.theenterpriseworld.com | 43

MMicrosoftcouldbeoneofthefirstsuccessfuldropoutstoriesIhaveever heardof.AHarvardCollegedropout,BillGates,andhischildhoodfriend PaulAllenestablishedthebedrockforMicrosoftin1975,whichhas becomethebiggestsoftwarecompanyintheworld.Haveyouever wonderedhowitreachedthepositionitisinrightnow?Itiswell-known fortheWindowsOperatingSystemSoftwareandOfficeApplication Suites.AlthoughiPhoneandAndroiddominatethemarket,whatmakes Microsoftaleaderinthetechworld?

InaworldfullofGoogles,Apples,andIBMs,Microsoftmayseemalittle outdatedandmuddledinthemix.However,thecompanystillstandsasa pillarofthesoftwaretechworld.Itcameintothepicturewhenveryfew peoplewereawareofcomputertechnology,andtherewerelimitedusers ofit.AfewkeypointsyoushouldbeawareofaboutMicrosoftare:

Ÿ Microsoftistheworld’slargestsoftwaremaker.

Ÿ Peoplehavegreatutilityforsoftware.

Ÿ Itisnotjustasoftwaremakeranymore.

Thesefactorsexplaintheever-increasinggraphofthecompany’ssuccess. Strongleadership,consistencyininnovation,trustineveryemployee,etc., contributetomakingitaleaderinthesoftwareworld.

Themissionandvisionstatementofeveryorganizationdecidethe directionofdevelopmentandcreateabasementfortheideologyofthe company.Microsoft’smissionis“Toempowereverypersonandevery organizationontheplanettoachievemore.”Thereafter,itsvisionis“To helppeopleandbusinessesthroughouttheworldrealizetheirfull potential.”Itsvisionandmissionhavehelpedthecompanyincrease efficiencyandproductivity.

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Microsoft’sLeadership

WhenSatyaNadellaundertookthe positionofChiefExecutiveOfficer (CEO)in2014,thecompany’srevenue graphsawasurgeinthemarket position.Hemadeanaggressivemove intothefieldofcloudcomputingand services.ItsAzurecloudcomputing systemadvocatesastrongpercentage ofmarketshare,secondonlyto AmazonWebServices(AWS).It accountsforaroundaremarkableshare oftheoverallrevenueofthecompany Therevenueoftheorganizationtopped $198billionin2022andearned$8 billionaspartofitsoperatingincome. Havinga33%profitmarginin Nadella’sregimeisconsideredlarger thanAppleandAlphabet.

In2000,SteveBallmerbecamethe CEOofthecompany.Hewasafellow studentofBillGatesatHarvard University.Duringtheinitialdays, therewaslittleconcernoverBallmer’s ability;still,itmaintaineditstop positioninboththebusinessand personalcomputermarkets.

MicrosoftOfficeLogin365

TheAmericanmultinational technologygiantanditssubsidiary productsareusedbyapproximately1.9 billionpeopleacrosstheworldin192 countries.Thesoftwareisadoptedby allthecompaniesthatarepartofthe BigFortune500andaremakinggood stridesintheirsuccess.MSOffice Login365,acloud-basedserviceofthe company,providessecureaccessto userstocloud-basedproductivitytools. ItsupportsWord,Excel,PowerPoint, andOutlook.Userscanlogintothe MSStore,otherservices,and applicationswiththehelpofanMS Officelogin365subscription.

BiggestTechGiant

Microsoftisdeveloping,licensing,and supportingavarietyofsoftwareproductsand servicesthatmeetdifferentrequirementsofthe techworld.Itsprimarystrengthsandmostofits profitswereobtainedfromthebusinessfield. Thecompanyhadamajorpresenceinthe consumermarketsinceitwasrecognizedbased onitstechnologicaladvances.In1975,themost renownedAltairdealmotivatedBillGatesand hischildhoodfriendPaulAllentoestablishthe company’sfoundationstone.In1975,the revenueofthecompanywas$16,000.

StartedfromScratch

FormingapartnershipwithIBMwasthe biggestbreakforMicrosoftbecauseitstarted providingapivotaloperatingsystemlikeDOS. ItusedtogetloyaltyforeverysoldIBM Computer TheintroductionofWindows3.0 madeahugesurgeinthegraphofMicrosoft’s revenue.Tilltoday,IBMhassold60million copiesofWindows,whichmadeMicrosoftthe onlykeeperofthePCsoftware.Before1990,it wastheprimarysupplierofhardware manufacturers.

FirsttoEarn$1Billion

Whentechnologystartedgettingadvanced,and peopleadmiredusingpersonalcomputers,the bulkrevenueofthecompanywasgenerated fromsalestoconsumers.Microsoftbecamethe firstsoftwarecompanytoearn$1billionin revenueinthemarket.Whendifferentversions ofWindowsweresetup,thecompanyrecorded ahighermarketshareofPCs(90%)inthe world.

Thetechgiantprovidesnumerousproductsin themarketthatshareasignificantportionofthe totalrevenueofthecompany.Eachofthem focusesonbusinessesandbusinesscustomers. Initially,Microsoft’sproductsweremajorly desktopappsandhardware-oriented.However, thingshavebeentransforminginthelastfew years;itismanufacturingaslewofdistinct onlineandmobileappsthatcanbeused individually.

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The Man Behind the Curtains

Let us explore some lesser-known facts about Bill Gates, who is the man behind the success of the tech giant.

BillGatesownstheworld’slargestprivate charitablefoundationwithhiswifeMelinda.

Bill Gates

Heownsaprivatejet,whichhecallshis “guiltypleasure”and“hisbigsplurge.”His jetishugeandmustbeexpensiveto maintainandfly.

Hebecameabillionaireattheageof31. Furthermore,hehasbecometherichestman intheworld24timesinarow.

BillGates,theprincipalfounderofthe company,isalsoknownasWilliamHenry GatesIII.HedroppedoutofHarvard Universityattheageof19years.

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Curtains

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Turning Points in the History of Microsoft:

ASCIIhadbecomethecompany’sfirstofficeinJapan.

BillGatessoldDOSfor$80,000forIBMPCandkeptthecopyrightforhimself.

MicrosoftreleasedMS-DOStorunonIBMpersonalcomputers.

Windows1.0,thefirstversionofanoperatingsystem,islaunched.

Windows2.0islaunched,andMicrosoftbecamemorecommoninworkplaces.

Windows3.0islaunchedandsupportsmultitaskingandadvancedgraphics.

InternetExplorerandWindows95arelaunched.

SteveBallmerbecomesCEOofthecompany,whoisafellowstudentofBillGates.

Xbox,avideogamingbrand,andWindowsXParereleased.

BillGatesretiresastheChiefSoftwareArchitectanddevoteshimselftophilanthropy ItacquiresSkypefor$8.5billion.

SatyaNadellabecameCEOofthecompanyandshapeditsCloudComputingServices. ThecompanymakestheboldestmovebybuyingLinkedInfor$28.2billion.

Popular Products:

1978 1980 1981 1985 1987 1990 1995 2000 2001 2008 2011 2014 2016
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Here,wediscussfeaturesofoneofitsproducts: MSExcel

MSExcelisapracticaltoolusedinalloffices.Almostevery companyusesthisspreadsheettoolforbetterperformance.It hasfeatureslike:

Ÿ Insertingrandomnumbersandfilteringthedata

Ÿ QuickSumofnumbers(MakesMatheasierthanever before!)

Ÿ Time-SavingShort-CutKeys

Ÿ Goal-seekinganalyzingtools

Ÿ InsertSerialNumbers

Ÿ IdealBusinessModel

Microsofthasshownanoutstandingbusinessmodelandset anidealexampleofarevenuemodelforupcomingsoftware companies.Today,manyofthemarefollowingittoearn majorprofitsandinvestwisely Theforemostrevenueand profitcomefromsellingawiderangeofsoftwareand hardwareproducts.Furthermore,itincludesdeveloping, manufacturing,licensing,andsupportingcloud-based services.Thecloud-basedservicesofthecompanygeneratea suitableplatformfordigitaladvertising,whichmakes

servicesreachaglobalaudience. Therearethreeforemost segmentsofMicrosoftRevenue Generation:

BusinessProcessesand Productivity-Itincludesearnings fromthesaleandlicensingof softwareproductsandcloud servicesforvariousdevicesand platforms.Forexample,Skype Office365Suite,Outlook.com,etc.

IntelligentCloud-Inthe intelligentcloud,Microsoft’s serverproductsandcloudstorage servicesareincluded.Microsoft AzureandWindowsServiceare partofMicrosoft’scommercial strategy.

PersonalComputing-Itgenerates revenuefromthecompany’s servicesandproductsthatsupport developers,professionals,andendusers.WindowsOS,Windows Phones,etc.,arepartofpersonal

Rising above Challenges: The Concluding Note

computing.

Justlikeeveryothersuccessfulorganization, Microsoftisalsofacingcertainchallengesinits functioning.Theparamountproblemithasisto crackitsproductsinthemobilemarket.Apple’s shareinthemarketis14.8%,andAndroid’sshare is80.2%;however,thecompanyhasonlya3.2% shareoftotalproducts.Unabletobreakmobile productsintothemarketisanotherbigchallengein frontofit.Thereafter,thecompanyhasanother concerninfrontofitregardingtheecosystem.Its platformsarenotuptothemarkexceptforOffice 365.ItsWindowsStoreisthefifthsizeoftheApp StoreinGooglePlay.InternetExplorercouldnot performwellcomparedtoGoogle’sChrome

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STORIES TOLD WITH A NEW PERSPECTIVE!

Ifconveyedinanengagingmanner,goodstoriescandevelopintogreatones.AtTheEnterpriseWorld, weareonapursuittogivevoicetosomeoftheuntoldsuccessstoriesfromtheworldofbusiness.Our proficientteamhastheknackforidentifyingsuccessfulstoriesandtransformingthemintocompelling storiesthroughourprofessionalandartistictouch.This,combinedwithourprovenindustryexperience, makeourmagazinescompellingandinsightful.

Inthesebusinessstories,wecoverclientsacrossvarioussectorssuchastechnology,consulting,finance, manufacturing,healthcare,etc.Theseincludeinspiringsuccessstoriesofcompaniesaswellasbusiness leadersfromtheseverticals.FromNorth&SouthAmerica,Europe,andMiddle-easttoAfricaand APAC,weserveclientsacrosstheglobe.Theseclientsincludestartups,smallandmedium-sized businesses(SMBs),aswellaslargeconglomerates.

Wefocusonbuildingpositiveandlong-termrelationshipswithourclients.Toalignwiththeclient's visionandmission,wegiveahumantouchtoeverystorywepublish.Ourteamprioritizesthe promotionofservicesandproductsofclientsthroughourreader-friendlyplatform.Ourexperiencein storytellinghelpsusconnectwiththefeaturedleaders/companies,helpingthemachievesteadyorganic growthwithouthavingtoinvesttoomuchtimeormoney

Wealsokeepinmindouravidreaders.Throughtheseneatly-depictedbusinesssuccessstories,weaim toinspiretheyoungergenerationtopursueentrepreneurshipandbusinessasalucrativecareeroption. Moreover,throughourexclusivesection'TheEnterpriseDiary',weprovidereaderswiththemuchnecessarymarketinsightsandtrendsfromthebusinessworld.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

The Power of Precision Enhancing Product Personalization through Laser Etching

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Inaworldwherepeopleconstantly

craveuniquenessandpersonalization, productpersonalizationhasbecome thenorm.Peoplewanttoaddtheir signaturetouch,whetherit'sahigh-end smartphoneoranexclusiveperfume bottle.Tomeetthisinsatiabledemand, businessesworldwideareheavily investinginlaseretchingservices.

Laseretchingisanartthatallowsyouto personalizealmostanything.Frommetal surfaceslikerings,watches,and signboardstowoodenfurnishingslike cuttingboardsandplaques,laseretching canpreciselyetchdesignsonvarious materials.So,whatmakeslaseretchinga popularchoice?Whydopeoplepreferit overtraditionalengravingtechniques? Let'sfindout.

TheScienceBehindLaserEtching

Laseretchingservicesinvolvecreating designsorwordsonamaterialusinga high-poweredlaserbeam.The concentratedbeamvaporizesthe material'ssurface,leavingmarksor designswithoutcausinganydamage.The depthoftheeffectdependsonthelaser machine'spower.Lasermachinesuse advancedsoftwarethatallowsdesignersto createintricatedesignseffortlessly.Design filescanbedirectlytransferredtothe software,ensuringcrispresultsevery time.

BenefitsofLaserEtchingServices

1. PreciseResults:Laser-etched productsstandoutduetotheirprecise detailing.Traditionalengraving techniquesofteninvolvehumanerror andinaccuraciesthatcanruina design.Lasermarkingtechnology,on theotherhand,deliversresults exactlyasperthespecifications, ensuringpixel-perfectcarvingevery time.

2. VersatileDesignOptions:Laser etchingservicesofferendless possibilitiesforproduct customization,allowingclientsto bringtheirvividimagerydreams tolife.Unliketraditionalcarving methods,laseretchingcan accommodatedetail-oriented requestswithease.

3. Durability:Laseretchingsare highlydurable,resistantto scratches,abrasion,andwear This long-lastingeffectensuresthe product’sappearanceisretained foryears.

4. FasterProcessingTime: Traditionalmethodsusingknives, chisels,andhumanhandscanbe time-consumingwhenitcomesto producingdetailedengravings. Lasertechnologycombinedwith computersoftwareenablesfaster processingtimeswithout compromisingondetail.

StoriesofSuccessfulLaserEtchings

Thetrueessenceofprecisionlaser etchingliesintheheartwarming anecdotessharedbysatisfiedclients:

1. FurnitureDecoration:A customerwantedtocreatecustom cushionswithembeddednames forweddingfavors.However,they realizedthatwordswouldnot standoutoncushions.They decidedtoexplorefurnitureasa canvas,envisioningmoresurface areaanddimensionality They approacheduswithchairsinmind andrequestedgraphicsthat intertwinednameswithinintricate flowerandfoliagedetails.Laser etchingservicesbroughtthis imagerytolifeonthefurniture,

resultinginperfectweddinggifts andpersonalizedconversation pieces.

2. KitchenTools:Anotherclient desiredpersonalizedcutting boardsthatcouldwithstand frequentuseinhigh-trafficareas likerestaurantkitchens,cateringto professionalchefs’dailyneeds. Insteadoftraditionalcrafting methodsthatcouldwarporresult inshallowengravingsovertime, theyoptedforlaseretching.The laserscreatedpreciseanddurable carvingsateverystep,ensuring long-lastingqualityinexpertly craftedtoolsthatenhancecooking environments.

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FinalThoughts

Laseretchinghastransformedintoanartform,offeringlimitlesspossibilitiesforcustomizationacrossvariousmediums. Whetherit’sfashionaccessories,customjewelrydesigns,uniqueengagementringswithintricatedetailing,orlargeritems likestainlesssteelwaterbottlesandautomobileaccessories,laseretchingprovidesexponentiallydurableandpreciseend productsworthyofrecognition.

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Founder: Brian Halligan and Dharmesh Shah

Founded in: 2006

Headquarters: Cambridge, Massachusetts, United States

No. of employees: 7,525 worldwide

Ofcial Link: www.hubspot.com/

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