The Most Inspiring Women Leader To Watch Out For 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | S E P T E M B E R 2 0 2 3 ProductReview-Jira CaseStudy Upshot Sicily in Italy! To Read More : Karen Simon A Pathbreaker in the Male-Dominated Real Estate Industry Article Here’s How Articial Intelligence is Transforming Healthcare Roccoco Botanicals Founder and CEO WOMEN LEADER INSPIRINGTheMost To Watch Out For 2023 Lenovo - From the Shacks of China to Conquering the World Jacine Greenwood A Maven in the Beauty Industry

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F r o m E d i t o r ’ s D e s k

Womenentrepreneursandleadersareignitingapowerfulparadigmshift,inspiringand shapingtheleadersoftomorrow Theirexceptionaljourneysindiverseindustriesare rewritingthenarrativeofwhat'spossible.Bybreakingthroughglassceilings, championinginnovation,andfosteringinclusivity,theyexemplifythepathtowardabrighter,more equitablefuture.

FeaturingforTheEnterpriseWorld’sthisissueofTheMostInspiringWomenLeaderToWatchOut For2023arethestoriesofsuchstrongandinspiringwomenleaderswhoareleadingtowardsanew tomorrow

Forthecoverreadabout-

Withherrelentlesspursuitofexcellence,determination,andgroundbreakinginnovations,Jacine Greenwoodhascapturedtheattentionandadmirationofthebusinesscommunity.Her transformativeleadershiphaspropelledRoccocoBotanicalstounparalleledheights,firmly establishingitasanindustrytitan.

Witharichbackgroundinnursingandexpertiseasaprofessionalcosmeticchemist,Greenwoodhas traversedadiverseprofessionaljourney.Startinghercareerinnursingandsubsequentlyventuring intothefieldofAesthetics,herpassionledtoherbecomingaskilledcosmeticchemist.Throughout her17-yearjourney,shededicatedherselftostudyingmarketingandcopywriting,recognizingthe crucialroleofeffectivecommunicationinconveyingapersuasivesalesmessage.

KarenSimonisadecoratedwomanleaderintherealestateindustrywhothinksoffeminismfroma broadperspectiveandhasadynamiceducationalbackground,whichwasquiterareinhertime.She completedhercollege graduationattheageof20andstartedteachingatahighschoolin Fort Worth,Texas.Shesoonfinishedhermaster’sdegreeandstartedteachingatTarrantCounty CommunityCollegeontheNortheastcampus.

In1983,KarenSimonwastheonlywoman toworkasan industrialrealtorinDallasorTarrant County.

E d i t o r ’ s D e s k

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Shalmali W.

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Forthecoverreadabout-

Withherrelentlesspursuitofexcellence,determination,and groundbreakinginnovations, hascapturedtheattention JacineGreenwood andadmirationofthebusinesscommunity.Hertransformativeleadership haspropelledRoccocoBotanicalstounparalleledheights,firmly establishingitasanindustrytitan.

Witharichbackgroundinnursingandexpertiseasaprofessionalcosmetic chemist,Greenwoodhastraversedadiverseprofessionaljourney.Starting hercareerinnursingandsubsequentlyventuringintothefieldofAesthetics, herpassionledtoherbecomingaskilledcosmeticchemist.Throughouther 17-yearjourney,shededicatedherselftostudyingmarketingand copywriting,recognizingthecrucialroleofeffectivecommunicationin conveyingapersuasivesalesmessage.

KarenSimonisadecoratedwomanleaderintherealestateindustrywho thinksoffeminismfromabroadperspectiveandhasadynamiceducational background,whichwasquiterareinhertime.Shecompletedhercollege graduationattheageof20andstartedteachingatahighschoolin Fort Worth,Texas.Shesoonfinishedhermaster’sdegreeandstartedteachingat TarrantCountyCommunityCollegeontheNortheastcampus.

In1983,KarenSimonwastheonlywoman toworkasan industrialrealtor inDallasorTarrantCounty

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Jacine Greenwood 12
Sicily in Italy! 24 upshot Jira 58 review 44 cASE STUDY Lenovo - From the Shacks of China to Conquering the World Here’s How Artificial Intelligence is Transforming Healthcare 54 Article 34 Sp. Profile Karen Simon

Google launches watermarks for AIgenerated images

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Falsephotosandeditedimages

Techcompaniesarefranticallytryingtocomeupwithareliable methodtorecognizeandflagmodifiedinformationasdeep fakesandeditedphotosandvideosbecomemoreconvincing.In recentmonths,AI-generatedimagesofPopeFranciswearinga pufferjacketandtheformerpresidentoftheUnitedStatesbeing detainedwereextensivelysharedbeforehewascharged.

VeraJourova,vicepresidentoftheEuropeanCommission, urgedsignatoriestotheEUCodeofPracticeonDisinformation, whichalsoincludesGoogle,Meta,Microsoft,andTikTok,to “putinplacetechnologytorecognizesuchcontentandclearly labelthistousers”inJune.

WiththeintroductionofSynthID,Googlehasjoinedthe expandinglistofBigTechfirmsandstartupsthatarelookingfor answers.SomeofthesebusinessesgobynameslikeTruepicand RealityDefender,highlightingthepossiblerisksinvolvedinthe questtosafeguardourperceptionofwhatisgenuineandwhatis false.

Trackingthesourceofcontent

WhileGooglehasmostlyadopteditsownstrategy,theCoalition forContentProvenanceandAuthenticity(C2PA),anAdobebackedgroup,hasbeenattheforefrontofdigitalwatermark efforts.

Private company wants to clean up space junk with ‘capture bags’ in Earth orbit

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SecondContractforInflatableCatchBags

ThiswillbeTransAstra’ssecondcontractforinflatablecatch bagsinrecentyears.Additionally,theyweregivenaNASA early-stagecontractfor2021,whichinitiallyhadan emphasisonasteroidorspacerockcaptureHowever, TransAstraquicklyunderstoodthatasteroidsandspace debrisfacemanyofthesamedifficulties.Accordingtofirm representatives,asteroidsproducepebbles,whilespace debriscanproduceminutefragmentsthatmimicthemotion ofpebblesinspace.

JoelSercel,founderandCEOofTransAstra,statedinthe study,“Wesubsequentlyrealisedthisisthegreatestthing everfororbitaldebriscleanup.”Thebusinesssuggestsusing aspacetugtheycallWorkerBeetomanoeuvrethisbag aroundlowEarthorbitinordertocollectnumerouspiecesof junk.

Suchtechnologymightnotbereadyforspaceflightfor severalyearsorevendecades.Buttherewillbealotofwork toaccomplishevenifthemissioncompletelysucceedsand getstospace.

NEWS

Frozen vegetables recalled due to possible listeria contamination

Noactualconsumerreportsofhumanillness

The22goods,whichcameindifferentsizesandbrandsandweresoldnationwideatretailerslikeKroger,FoodLion,and AlbertsonsCos.shops,havebeenrecalledbythefoodmanufacturerwithofficesinWashingtonandMichigan.The notificationfromthefirmstatesthat“nootherproductshavebeenaffected.”

Accordingtothefirm,“therehavebeennoactualconsumerreportsofhumanillnessorothercomplaintsassociatedwiththis product”asofthetimeofpublication.

Accordingtoonecustomer’sthird-partytestresultsfortheIQFsweet-cutmaize,therecallhasbeenstartedbecause completedproductsmaypotentiallybecontaminatedwithListeriamonocytogenes,accordingtoastatementfromTwinCity Foods,Inc.

Customerswhomayhavepurchasedtherecalledgoodsareaskednottoconsumethemandtoreturnthemtotheplaceof purchaseforaninstantfullrefund.

CustomerswithmoreinquiriescangetintouchwithTwinCityFoodsbycallingthenumberprovidedintheFDAwebsite announcement.

READ MORE
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Jacine A Maven in the Beauty Industry Greenwood Roccoco Botanicals | founder and CEO CoverStory www.theenterpriseworld.com | 13

Intheever-evolvingworldof entrepreneurship,fewindividuals managetocarvetheirnamesinthe canalsofsuccessasprominentlyas JacineGreenwood,thevisionary FounderandCEOofRoccoco Botanicals.Armedwithapassionfor skincareandanunwavering commitmenttosustainability, Greenwoodhasnotonlyrevolutionized thebeautyindustrybutalsoemergedas abeaconofinspirationforaspiring businessleadersaroundtheglobe.

Withherrelentlesspursuitof excellence,determination,and groundbreakinginnovations, Greenwoodhascapturedtheattention andadmirationofthebusiness community.Hertransformative leadershiphaspropelledRoccoco Botanicalstounparalleledheights, firmlyestablishingitasanindustry titan.TheEnterpriseWorldisproudto introduceherasoneoftheMost InspiringWomenLeaderstoWatch Outfor–2023,reaffirmingherrightful

placeasatrailblazerandanepitomeof successinthebusinessworld.

ThePowerofEntrepreneurship

ForGreenwood,entrepreneurship transcendsmerebusinessoperations. Asanentrepreneur,shebelievesinthe powertoeffectpositivechangeand serveasaninspirationtoothers. Recognizingtheopportunitytoaddress industrygaps,sheendeavorstocreate andfillvoids,continuouslystrivingto makeameaningfulimpact.

Understandingtheweightofherrole, sheembracestheresponsibilitiesof providingmeaningfuljobs,fairwages, andasupportiveworkenvironment thatprofoundlyimpactsindividuals andcommunities.Greenwoodfirmly believesinassumingtherolesofa leader,mentor,andadvocate, empoweringherteamtounlocktheir fullpotential.

Moreover,Greenwoodacknowledges thesocialresponsibilitythatcomes withentrepreneurship.Sheunderstands thatheractionsanddecisionspossess thepotentialtoshapesocietyin profoundways.Hence,she wholeheartedlyembracesethicaland environmentalconsciousnessacrossall aspectsofherbusinessoperations.

Sustainabilityisnotjustabuzzword forher;it’sanintegralpartofher vision.Bypromotingdiversityand inclusionandfosteringacultureof integrityandsocialresponsibility,she setsanexampleforothersinthe businessworld,inspiringpositive changeandmakingalastingimpacton bothpeopleandtheplanet.

AnInspirationalJourney

Witharichbackgroundinnursingand expertiseasaprofessionalcosmetic

chemist,Greenwoodhastraverseda diverseprofessionaljourney.Starting hercareerinnursingandsubsequently venturingintothefieldofAesthetics, herpassionledtoherbecominga skilledcosmeticchemist.Throughout her17-yearjourney,shededicated herselftostudyingmarketingand copywriting,recognizingthecrucial roleofeffectivecommunicationin conveyingapersuasivesalesmessage. Theentrepreneurialvoyageof Greenwoodhasbeenpunctuatedby remarkablemilestones.In2021,her brandreceivednotablerecognitionin theAustralianFinancialReviewasone ofthefastest-growingcompaniesin Australia.

Buildingonthissuccess,Roccoco Botanicalssecuredaspotonthe prestigiouslistofthe50fastestgrowingexportersfromAustraliain 2023.Continuouslycompounding businessgrowthoverafour-year period,thebrand’sexceptional achievementswerefurther acknowledgedin2022and2023when itearnedaplaceontheesteemed FinancialTimesAsia-PacificHigh Growthlist.

Amongherpersonalhighlightswas winningtheprestigiousAlleAwardsin NewYorkforCosmeticInnovation. Therecognitionbestowedbyindustry peersforherunwaveringcommitment toinnovationwasadefiningmoment, solidifyingherstatusasatrailblazerin thefield.Drivenbyaninsatiable pursuitofexcellence,Greenwood continuestosteerRoccocoBotanicals towardsevengreaterheights,leaving anindeliblemarkonthecosmetics industry

FromKitchenTabletoGlobal Success

RoccocoBotanicalsembarkedonits transformativejourneyadecadeago,

“Entrepreneurs solve realworld problems.”
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beginningatthekitchentableof Greenwood.Fromitshumble beginnings,itquicklygained attentionfromprofessional estheticiansandbeautytherapists. Herprofoundknowledgeand expertisepropelledthebrand’s growth,leadingtothedevelopment ofprofessionaltreatmentsand advancedclinicalherbalsolutions tailoredtomeetthespecificneedsof industryprofessionals.

Withaspecializedfocusonacneproneandsensitiveskin—asegment oftenoverlookedbythemajorityof thecosmeticmarket—they positionedthemselvesasleadersin thisvitalarea.Recognizingtheneed forchange,theyidentifiedthatmany productsonthemarketwereporeclogging,leaving50%ofadult womengrapplingwithacne. RoccocoBotanicalsaimedtofillthis voidandprovideeffectiveskincare solutions.

Today,thecompanytakesprideinits journey,humbledbytherecognition andawardsgarneredalongtheway Operatingfromastate-of-the-art manufacturingfacilityinBrisbane, Australia,thebrandremains committedtocraftinginnovativeand award-winningskincareproducts. Witheachcreation,itcontinuesits missionoftransforminglivesand empoweringindividualstoachieve healthier,radiantskin.

LearningthroughExperiences

Likeeverybusiness,Greenwood’s journeyalsoencountereditsfair shareofchallenges.Initially,itwasa lackofexperienceandcapital. Startingherbusinesswithlittle knowledgeofmanagingabusiness orleadingateam,shefoundherself thrownintothedeepend,rapidly learningthroughpractical experience.

Cove

Inadditiontothe lackofexperience,theabsenceof initialcapitalposedasignificanthurdle forher.Ittookhereightyearsto generateaprofit,asshecontinually reinvestedallavailablecapitalback intothebusiness.

Expansionnecessitatedadditional capital,andduringthisperiod,she graspedthevalueofutilizingother people’smoneytofuelthecompany’s growth,allowingthemtoretainas muchcashwithinthebusinessas possible.Shediscoveredfirsthandthat insufficientcapitalcanimpedea company’sabilitytoinvestinresearch anddevelopment,limitinginnovation andcompetitivenessinthemarket.

TheCatalyticTriggers

Theturningpointthatignitedthe remarkablegrowthofthecompany occurredwhenRoccocoBotanicals begangarneringsignificantinterest fromthelucrativeUSAmarket. Greenwoodadds,“From there, it just grew exponentially. I was educating other professionals and I caught their attention. I then started flying over to teach in the USA”

Asaresult,sheembarkedonfrequent tripstotheUSA,sharingher knowledgeandfurthersolidifyingthe

Greenwoodsays,“The bigger my business became, I then started seeking out mentors. I knew I didn’t know what I was doing and I wanted to streamline my learning curve. I became a voracious student of business strategy and marketing.”
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CoverStory

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brand’sreputationthroughthepowerofword-of-mouth. Intermsofmarketingefforts,itwasn’tuntilMarchof thisyearthattheyinitiatedadvertisingthroughGoogle ads,followedbyFacebookadsinMay2023.By strategicallytimingtheirmarketingcampaigns,they ensuredthattheiradvertisingeffortsalignedwiththeir brand’sestablishedreputationandthegrowingdemand fortheirproducts.

SinceenteringtheUSAmarketin2014,thecompany hasachievedanastounding4600%increaseinrevenue. Thisrapidexpansionandoutstandingfinancial performancehavepositionedRoccocoBotanicalsamong thefastest-growingcompaniesinbothAustraliaandthe Asia-Pacificregion.

Recognizingandappreciatingtheeffortsand contributionsofteammembersisafundamentalaspect ofRoccocoBotanicals’culture.Expressinggratitudefor theirhardworkandcelebratingmilestonesand achievementsarecommonpracticeswithintheteam.

SettingtheStandard

RoccocoBotanicalssetsitselfapartfromotherproducts onthemarketinvariousways.Ratherthanbeing formulatedbasedonaspecificpricebracket,itsproducts arecarefullycraftedtoaddressspecificskinissues.By prioritizingproblem-solvingovercostconsiderations,it ensuresthatitdoesnotcompromiseonthequalityand efficacyofitsformulations.

Thisapproachallowsthecompanytoeffectivelytarget theneedsofindividualswithsensitivityandacne-prone skin.Itiswithinthisnichethatthecompanyhascarved outauniquebrandidentityandgarneredadedicated following.

TeamfortheWin

Greenwoodbelievesinbeingarolemodelforherteam members,neverhesitatingtotackletaskssheisn’t preparedtohandleherself.Startingwithasingle employee,theteamhasnowexpandedtoinclude21 dedicatedmembers.

Anenvironmentofopenandtransparentcommunication isfosteredwithintheteam,whereeveryone’sconcerns, ideas,andfeedbackareactivelylistenedto.Greenwood ensuressheisapproachable,creatingasafespacefor teammemberstofreelysharetheirthoughtswithoutfear ofjudgment.

Anotherdistinctiveaspectisitsabilitytodeliverrapid resultsusingbotanicalingredients.Whilemany consumerstendtoprioritizepeptidesandvitamins,there arenumerousotheringredientsthatsurpasstheminterms ofperformance.Thisunexpectedrevelationoften surprisesconsumers,leadingtosparkingconversations aboutthebrand’sexceptionalproducts.Byconsistently exceedingexpectationsandshowcasingthepowerof botanical-basedsolutions,RoccocoBotanicalscontinues todifferentiateitselfintheskincaremarket.

PioneeringPossibilities

RoccocoBotanicalsthrivesonpushingtheboundariesof whatisdeemedpossible,continuouslystrivingtooffer solutionsforunmetneedsinthemarket.Theinspiration foritsgroundbreakingproductsoftenstemsfromdirect interactionswiththecustomers.

Strivingforahealthywork-lifebalance,thecompany respectsboundariesandencouragestimeoff,nurturinga positiveandinclusiveworkenvironmentwhereevery individualfeelsvaluedandrespected.Teamworkand collaborationarehighlyencouraged,anddiversityis celebrated.Anyconflictsorissuesarepromptlyand fairlyaddressed.

Customersreachouttothecompanythroughemailsand messages,expressingtheirchallengesandseekinghelp. Manyoftheseindividualshavealmostlosthopeafter beingtoldthattheirconcernscannotbeaddressed. However,Greenwoodfirmlybelievesthatnothingis impossibletofix,anditisthisbeliefthatdrivesherto discoverinnovativesolutions.

“This is the heart of Roccoco –Innovation.”
Greenwoodfurtheradds,“The reason behind our success is our innovation in finding solutions for the skin. You can’t grow a brand into three countries from word of mouth if your products don’t work. It is our commitment to excellence and providing solutions, not products that have catapulted our growth.”
“What makes our team unique is the cohesiveness and the commitment to the company.”
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Guiding Principles

Ÿ Embracefailure:Failureisnottheendbutasteppingstonetowardssuccess.Learnfromyour failures,adapt,andkeepmovingforward.

Ÿ Followyourpassion:Buildyourbusinessaroundsomethingyouaretrulypassionateabout.Staying motivated,overcomingchallenges,andperseveringduringdifficulttimesbecomeeasierwhenyou lovewhatyoudo.

Ÿ Bealifelonglearner:Entrepreneurshipisacontinuouslearningjourney.Staycurious,seek knowledge,andconstantlyupdateyourskills.Embracenewtechnologies,trends,andindustry insightstostayaheadofthecurve.

Ÿ Surroundyourselfwiththerightpeople:Buildastrongsupportnetworkofmentors,advisors,and like-mindedindividualswhoshareyourentrepreneurialspirit.Collaboratewithpeoplewho complementyourskillsandcanprovideguidanceandsupportalongtheway.

Ÿ Takecalculatedrisks:Entrepreneurshipinvolvestakingrisks,butmakinginformeddecisionsis important.Conductthoroughresearch,analyzepotentialoutcomes,andassesstherisksandrewards beforemakingmajorbusinessdecisions.

Ÿ Stayfocusedandresilient:Buildingasuccessfulbusinesstakestime,effort,andpersistence.Stay focusedonyourlong-termvision,andbepreparedtofaceobstaclesalongtheway.Develop resiliencetobouncebackfromsetbacksandkeeppushingforward.

Ÿ Adapttochange:Thebusinesslandscapeconstantlyevolves,sobeadaptableandopentochange.Be proactiveinidentifyingtrends,customerpreferences,andmarketshifts.Embraceinnovationandbe willingtopivotyourstrategieswhennecessary

Ÿ Manageyourtimeeffectively:Timeisavaluableresourceforentrepreneurs.Learntoprioritizetasks, delegateresponsibilities,andfocusonactivitiesthatdrivethemostsignificantimpact.Establish routinesandavoiddistractionstomaximizeproductivity

Ÿ Believeinyourself:Confidenceandself-beliefareessentialforentrepreneurialsuccess.Trustyour abilities,embraceyouruniquestrengths,andhavefaithinyourvision.Surroundyourselfwith positivityandstronglybelieveinyourabilitytoachieveyourgoals.

Ÿ Keepyourchild-likeenthusiasm.Thisiswherethemagichappens.Manyadultslosetheirchildlike curiosityandwonder,sotheymissthemagicofopportunities.

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CoverStory
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Haveyoueverheardofthisphrase,“Goodvibeshappenontides”?Thisistheexactreasonwhy youshouldtakeadayouttovisitanislandandspiceupyourmood.Yourvacationlistmay includehistoricplaces,mountains,forests,etc.Butweknowyourwanderingsoulcravesa lavishstayontheislands.

SicilyinItalyissurroundedbyaluxuriousaurathatcastsamagicalspellfortravelers.Itoffersexotic floraandfaunainadditiontomesmerizingsunsetviewsandmoonlitwalksonthebeach.Inthisarticle, youwillexploreeverybasicdetailaboutSicilyinItalytohelpyouplanyournextvacation.

FascinatingHistoricalBackground

BeingoneofthelargestislandsofItaly,SicilyislocatedintheheartoftheMediterraneanSea.Ithas alwaysbeenwelcomingnewculturesduetoitsstrategicpositionthatenrichedthehistoryoftheisland. GreekandRomanErasarethemosticonicpartsofthehistoryofSicily.Theislandwasdeeply influencedbyGreeksettlementsandleftaspecialmarkonitscommerceandarchitecture.

Duringthatperiod,commercewasbloomingandarchitecturalpieceswereimpeccableexamplesinthe world.SomeofthemareinAgrigento'sVallediTempliandtheriseoftheRomanEmpireenhancedthe existingarchitecturalbeautyoftheisland.Sicilywasthecenterofaslaverebellioninitsancientperiod andChristianityfirstappearedhere.

Afewyearslater,ArabsandSaracensmadesignificantchangestoupgradethesocietyofSicily.During theNormandynasty,EuropeaninterferenceandgovernancebecamepartofitandtheCatholicChurch gainedsupremacyoverSicily.AllabovementionedforeigninvasionsinSicilyledtotheadditionof somethingnewinSicilyanddespiteallthedisturbancestheislandemergedstrong.

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ThingstoexploreinSicily

Thereissomuchtoseeanddoin SicilyinItaly.Ithasthebestplacesto visitinEurope.Hereisthebucketlist ofthingsyoucandoinSicilythatwill temptyoutohavethebestadventure there.

1.TourtheHistoricalCityof Palermo:BeingthecapitalofSicilyin Italy,Palermoisa2,700-year-oldcity thatisfullofarchitectureandculture toshowitsvisitors.Itisfamousfor streetfoodandyoucanhavea stunningwalkinthecityduringthe eveningandshopforantiquethingsto decorateyourhouse.Youcancatcha showatTeatroMassimoandvisitthe beachofMondellowhilewanderingin thecity.

2.HikeMountEtna:Itisavolcanoin thecity,highestintheEurope,andthe mostactiveintheworld.MountEtna NationalParkspansover220square milesand20townsandyouwill experiencethevarietyofbarrenareas madeoutoflava.Vineyards,woods, volcaniccraters,woods,etc.areother placestoexplorenearMountEtna.

3.DinnerinCave:PutiaDell'Ostello isarestaurantinacaveinCatania.Get atableatthecenteroftherestaurantto experienceastreamofcoldwater whilehavingahotandspicydinnerin thecave.Moreover,youcanenjoy yourfavoritedrinksthere.

4.SwiminAlcantaraGorge:Itisa quitepopularspotamonglocalsduring summer.Itoffersanadventurousclimb overtheGorgeandenjoyswimmingat thebottomofittofeelfreshand energetic.Furthermore,canyoningcan giveyouanadrenalinerushinafew seconds.

5.Visittheamphitheaterin Taormina:Theamphitheaterin Taormoniaisanabsolutelyinteresting placetovisitinSicily.Youcantakethe busfromthemetrostationandvisit someboutiquestoresthere.Ifpossible

don'tforgettowatchashowatthe world-famousamphitheatre.

6.Haveastreetfoodtour:Ifyouare lookingtotastethebestItalianstreet foodthenSicilyisthebestchoicefor you.PalermoandCataniaprovidelipsmackingstreetfooddishesfor travelersaswellaslocals.

7.WitnessthetraditionalSicilian puppettheatre:Asapartofthe UNESCOIntangibleCulturalHeritage List,youcanwitnessatraditional Sicilianpuppettheatreinalocal museum.

8.StopoverOldTowns:Beingan ancientplace,Sicilycomprisesold townslikeNoto,Modica,andRagusa. TheRagusaarchitectureisstunning, Modicaisfamousforitsraw chocolate,andValdiNotoisa UNESCOworldheritagesite.

9.Sayhellototheflamingos: FlamingosmigratefromAfricato Sicilyinwinter.Inthesaltplanesof TrapaniandSalinediPriolo,youcan enjoythepicturesqueviewofthem.

10.Scuba-divinginthecrystalclear waters:Ifyouskippedscuba-divingin Sicilythenyoudidnothingspecial there.Youmustenjoysuch adventuroussportsinthecrystalclear andwarmwatersofSicilyinItaly The AegeanIslands,Taormina,Naxos,the AeolianIslands,Lampedusa,andCapo Boeoarewaitingforyoutohave scuba-diving.

11.AdayoutinValdiNoto(Noto Valley):Itisacollectionoflovelylate BaroquetownsinsouthernSicilythat aresurroundedbythewavesofthe IonianandMediterraneanSeas.The lavishlateBaroquedécorofitspalaces isextremelyspectacular,anditwas designatedasanItalianUNESCO monumentin2002.Theregionalso revealsamoreancientpastthrough theatres,temples,andevennecropolis andprehistoricvillagesfromMagna Graecia.

BestHotelsinSicily

Asmentionedabovethereare numerousexcitingthingstodoin Sicilyandyoucanhitinlandto exploreUNESCOsites.Toexplore theisland,youshouldbeawareof thebestplacestostayandrelax. Here,wehavegotthelistofthebest hotelsinSicilywhereyoucanenjoy thespectacularsceneryofSicily

1.LocandaDonSerafino:Youmay findLocandaDonSerafinoamong thelabyrinthofnarrowalleyways andbaroquechurchesofRagusa Ibla,aUNESCOWorldHeritage Site.Itisoneofthefinestrestaurants inSicilyandhostselegantand spaciousroomsforguests.

2.HotelVillaAthena:Ithasan astoundinglocationintheareaofthe magnificenttempleofConcordiain Sicily Thehotelishometoa300year-oldvillawhichissetinpretty landscapedgardens.Itgrantsan amazingviewofthevalleyof temples.

3.SikeliaLuxuryHotel:Ifyou wanttoexperienceabeautiful combinationofsimplemonastic architectureandastrikingmodern interiorthenSilkeliaistheright choice.Itoffersgorgeouspalm-lined viewswhilehavingastayinsleek suits.

4.BelmondVillaSant'andrea:The phrase“pieceofparadiseonthe earth”wouldhavebeenmadefor BelmondVilla.Itisafive-star propertythatfeatures71elegant roomsandittreatsguestswith freshly-madeSiciliansweets.

5.CapofaroLocanda&Malvasia: Here,eachroomopensontotheseafacingview.Thechefstreattheir guestswithasun-filledgastronomic experiencewhichisacharming mergerofsweetandsaltyfood dishes.

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MesmerizingCultureofSicilyin Italy

SicilyinItalyisoneoftheforemost escapesfortravelersthatcan contributetostunningexperiences.It makesyoulivewiththerichculture andhistorywhilemanagingyourstay atplacessurroundedbyturquoise watersofparadise.Thereareafew factsaboutthecultureyouwilllove:

●SicilianCuisine:Horseisadishthat ismorepopularthanbeefandmeatand seafoodisthemostpopularchoicefor locals.Cannoliisapopularsweetdish throughouttheisland.Ricottacheesefilledfriedpastryisanotherfamous dish.

●TheOperadeiPupi:Sicilyishome tothe'OperaofPuppets'whichis translatedastheOperadeiPupiinthe Italianlanguage.Itgeneratesromantic poemsthatbelongtothe13thcentury andPalermoisconsideredasthe greatesthuboftheatretradition.

●Festivals:Sicilyisacclaimedforits uniqueculturethatmajorlyinvolves festivals.Christmasholidaysare celebratedwithPresepeViventewhere peoplecometogetherandrecreatethe birthofJesus.Openstreetfestivals, NewYearcelebrations,etc.givethe splendidfeelofthefestiveseason.

●Sicilianlanguage:SicilyinItaly doesnothaveitslanguagehowever,it

isblendedwithArabic,Hebrew, Byzantine,andNormanlanguages.It soundsdifferentfromtheformalItalian languageswithoriginalRomanroots.

TheMostConvenientTimetoVisit SicilyinItaly

SiciliyhastheMediterraneanClimate whichisgreatfortravelersallaround theyear.Inthesummer,thereishigh temperaturethroughoutthewholeday anditisthemostappropriatetimeto hitthebeach.Duringtheautumn months,thereislowsunshineand plentyofrainfallwhichisagainagood timetovisitSicilytownandexplore historicmonuments.Inwintermonths, thetemperatureismildandhappens someoccasionalrainfall.Youcanhave aquietgetawaytoexploreSicilyin Italyduringwinter.Inshort,Aprilto Octoberisthebestseasontovisit Sicilyandhavefunwithyourloved ones.

Sicilyislikenootherislandyouwill evervisit.Here,youcanhike,swim andenjoyplentyofwatersportsonthe beachside.Ithassomethingfor everyoneasfoodiescanenjoy pistachiosandalmonds,and wanderlustscanvisitsomeofthe oldestmedievaltownsintheworld.We hopeyouenjoyedreadingourarticle andreceivedparamountinsightsabout Sicily Theywillhelpyouduringyour journeytoSicily.

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www.theenterpriseworld.com | 31

ARTICLE

IndianapolisDogBiteAttorney–TheRole andImportance

Withtherisingnumberofdogbiteincidentsin Indianapolis,havinganattorneywell-versedin localregulationsbecomesasavinggrace.They navigatethemuddywatersoflegal responsibilityandhomeownerliability,and ensureyou’rewell-informedofyourrightsand obligations.Indianapolis’sdogbitincidentslaws arestructuredtoprovidejusticetovictimswhile ensuringdogownersaren’tunjustlypunished. Knowingtheselawsinsideoutcansaveyou fromunforeseenlegaltroubles.ToRead More...

ForensicExperts

Forensicscientistsspecializeintheexamination andtestimonyregardingphysicalevidencefound atcrimescenes,suchasfingerprintsorDNA samples.Theirexpertsassistlawenforcement agenciesinlocatingsuspectsandestablishing theirguiltorinnocence.

Attrial,expertwitnessesmustbeabletoclearly explaincomplexscientificconceptswhile answeringanyinquiriesfromopposingattorneys andthejudgeorjury ToReadMore...

Therearemanywaystospendsensiblywithacredit card,evensometrickstoreducespendingwithout doinganything,likegettingabalancetransfercredit cardwithalowerinterestrate.Mostofthiswillfall squarelyontheshouldersofthecreditcardholder, andtherightspendinghabitswillensureyouhavea brightcreditfuture.

1.KnowYourBudget

Beingfinanciallyresponsibleisgoingtodonothing butgoodforyourfuture,sotakethetimetolook carefullyatwhatyou’respendingeachmonth. Havingitalllaidoutinfrontofyou,mayevengive youanopportunitytoreducesomemonthly spendingaswell. ToReadMore...

STORIES TOLD WITH A NEW PERSPECTIVE!

Ifconveyedinanengagingmanner,goodstoriescandevelopintogreatones.AtTheEnterpriseWorld, weareonapursuittogivevoicetosomeoftheuntoldsuccessstoriesfromtheworldofbusiness.Our proficientteamhastheknackforidentifyingsuccessfulstoriesandtransformingthemintocompelling storiesthroughourprofessionalandartistictouch.This,combinedwithourprovenindustryexperience, makeourmagazinescompellingandinsightful.

Inthesebusinessstories,wecoverclientsacrossvarioussectorssuchastechnology,consulting,finance, manufacturing,healthcare,etc.Theseincludeinspiringsuccessstoriesofcompaniesaswellasbusiness leadersfromtheseverticals.FromNorth&SouthAmerica,Europe,andMiddle-easttoAfricaand APAC,weserveclientsacrosstheglobe.Theseclientsincludestartups,smallandmedium-sized businesses(SMBs),aswellaslargeconglomerates.

Wefocusonbuildingpositiveandlong-termrelationshipswithourclients.Toalignwiththeclient's visionandmission,wegiveahumantouchtoeverystorywepublish.Ourteamprioritizesthe promotionofservicesandproductsofclientsthroughourreader-friendlyplatform.Ourexperiencein storytellinghelpsusconnectwiththefeaturedleaders/companies,helpingthemachievesteadyorganic growthwithouthavingtoinvesttoomuchtimeormoney

Wealsokeepinmindouravidreaders.Throughtheseneatly-depictedbusinesssuccessstories,weaim toinspiretheyoungergenerationtopursueentrepreneurshipandbusinessasalucrativecareeroption. Moreover,throughourexclusivesection'TheEnterpriseDiary',weprovidereaderswiththemuchnecessarymarketinsightsandtrendsfromthebusinessworld.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

| SEPTEMBER 2023 34
APathbreakerintheMale-Dominated RealEstateIndustry Kare Simon President and Managing Partner Emersons Commercial Real Estate www.theenterpriseworld.com | 35

Womenhaveprovedtobesuccessfulbusinessleadersduetotheirinherentcapabilitiesofbuildingstrongpublic relationsandtakingbolddecisions.Theyarenotjustclosingthegendergapbutalsoresonatingwitheffective leadershipqualities.Manyofthemarereadytoleavetheircomfortzonesforaccomplishingtheirprofessional commitments.KarenSimon(PresidentandManagingPartnerofEmersonsCommercialRealEstateTarrantCounty Division)isonesuchenthusiasticbusinessleaderwhoiscreatingasignificantimpactinthecorporateworldandleading aheadtobreakthestereotypesintheindustry

DynamicEducationalBackground

Karenisadecoratedwomanleaderintherealestateindustrywhothinksoffeminismfromabroadperspectiveandhasa dynamiceducationalbackground,whichwasquiterareinhertime.Shecompletedhercollege graduationattheageof20 andstartedteachingatahighschoolin FortWorth,Texas.Shesoonfinishedhermaster’sdegreeandstartedteachingat TarrantCountyCommunityCollegeontheNortheastcampus.

In1983,Karenwastheonlywoman toworkasan industrialrealtorinDallasorTarrantCounty.Somewerepartof commercialrealestateasofficeandretailbrokers,however,womenwerelessconsideredamongthosewhoputonhardhats andwalkedintoawarehouseoramanufacturingfacility

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The Many Firsts

Karen was the first woman to get selected as a teacher in the Liberal School of Arts and Science at Tarrant County Community College. Moreover, she was one of the first to work in the Department of Housing and Urban Development as an Executive Assistant to the regional administrator in Region 10 in Texas, Oklahoma, New Mexico, Arkansas, and Louisiana. She was in charge of intergovernmental relations , and public affairs.

Furthermore, she was the first woman to head a commercial department while working for Henry S. Miller. Over time, more women have followed Karen’s footsteps in the industrial real estate business. She broadened the scope of her work over her six year tenure and started handling , land, retail, and office responsibilities. as well.

www.theenterpriseworld.com | 37

GoingthroughtheGrind

Talkingaboutgoodtimes,Karensaysthereareafew advantagesofbeingawomanastheygetnoticedeasilyinthe workenvironment.IntheMillerorganization,womenwere gettingfilteredintocommercialrealestatefromretail,office andapartments.ItwasquitechallengingforKaren,however, sheenjoyedtheprocess.WhenshejoinedEmersonsin2016, therewerewomen inmanypositionsofauthority

CollaborativeEfforts

Establishedin2004,Emersonsisanationalcommercialreal estateplatformdesignedtoalignresourcesandmaximize values.BasedinDallas,itcomprisesadedicatedteamof expertswhoarecommittedtofulfillingtheexpectationsof clientsandservingtheminthebestway Thecompanyworks inalmosteverymarketintheUnitedStatesandleaves impactfulfootprintsbehind.Itspropertymanagement, accounting,leasing,andconsultingteamsarepassionateabout theirworkandgoaboveandbeyondtodeliverindustryleadingsolutionsforclients.

OvercomingtheGenderBarriers

Havingarecordofpushingtheceilingonseveraloccasions andbeingproudofit,Karenconfrontedgender-related

barriersintheHenryS.Millercompanywhileworking astheHeadoftheIndustrialDepartment.Shereceived little supportfromhermalecounterpartsthere. She beganimmediatelytakingclassestolearnindustrial realestate,taughtbybrokersattheSocietyof IndustrialandOfficePark(SIOP).

Karenattendedweek-longcoursesfromninetofive whereshewastheonlywomanwith36othermen. Soon,shewentforthesecondcourseinDenverwhere therewerethreewomen(includingher)among43 people.Thiswasagoodachievementinincreasingthe representationofwomen.Herclientsresponded positivelytoherwork,however,itwasnotthesamefor hercolleagues.Shehadtofaceseveralpushbacksfrom afewcolleagues.

AProactiveApproach

Karenisafuturisticleaderandherplanscontinueto growinadditiontothedevelopmentofaportfolioof properties.Sherespondstocustomerdemands proactivelybyreachingouttothepeopleandhaving conversationswiththem.Ithelpsherunderstandthe basicrequirementsofthecommunityandstayupdated withthem.Sheevenstaysintouchwithformerclients inherbusiness,takescareoftheirneeds,andtriesto

| SEPTEMBER 2023 38

Karen Simon Karen Simon

www.theenterpriseworld.com | 39

providetheservice.Thereisan immensetransformationinthejob andithasbecomemorechallenging whenitcomestocustomerdemands. Someagentsareworkingremotely anditschanging thewhole perspectiveofdoingbusinesswith somecolleagues.

EmpathetictowardsotherWomen

Womenarebecomingapartofall facetsofcommercialrealestate organizationsthesedays.Even thoughtheyaregettingnoticedeasily today,Karenhasalwayshelpedand mentoredotherwomen.Beingthe onlywomaninherfield,shefaced certaindifficultiesatthattimeand hadnoonefromherfieldtohelpher. Sheishelpfultootherwomenaround

herthatincludeswomenattorneys,women doctors,andwomenprofessors.

AnEndearingMother

Work-lifebalanceplaysacrucialpartinthe livesofbusinesswomen.Accordingto Karen,itisdifficulttoachieveaperfect work-lifebalanceasthereisnoperfectway todoit.However,shekeepstrying.She rarely missedanopportunitytowatchher childrens footballgamesoranyother functioninwhichtheywereparticipating. Althoughbeingaworkingwoman;Karen wasthereforchildrenwheneverthey neededher

AGoodExampleforFutureGenerations

Beinganinspirationalwomenleaderinthe worldofmale-dominatedindustrieslike

realestate,KarenSimonhas createdagreatexampleforthe upcominggenerations.She continuestolookforwardto beinganexceptional businesswomanwhowantsto getrecognizedbasedonher talentandaccomplishments. Accordingtoher,intoday’s worldwherewomenare playingacrucialroleinthe majorindustries, discriminationbasedongender andpay-outshouldbe eliminated.Theirskillset shouldbethedecidingfactor forsuccessintheircareerand nottheirgender Women shouldbeassessedbasedon theirabilitytoperform.

| SEPTEMBER 2023 40

Ability to lead in Life

According to Karen, a real leader possesses empathy, compassion, and mutual understanding along with the ability to lead in life. It is important to be knowledgeable in the respective field. Moreover, to conquer different heights in their career, leaders should keep working hard and be willing to study everything in detail. While leading ahead, Karen used to look up to other women as inspiration and keep reading about them. Women who pursued their dreams in the field of law, business, medicine, politics, etc. were part of her inspiration. She mentions the Prime Ministers of Israel and Great Britain Golden Maier and Eleanor Roosevelt respectively as her role models.

www.theenterpriseworld.com | 41
| SEPTEMBER 2023 44
www.theenterpriseworld.com | 45

1984 Lenovowasofficiallyfounded.Onthesameday,itgottheChinesegovernment’sapproval.

Lenovo’sorganizationalstructurewasestablishedjustaftertheChineseNewYear.Inthesame year,LenovostartedmanufacturingitspersonalcomputersunderthebrandnameThinkPad.

1994

1985

LenovowasknownasLegendatthetime.Thisyear,thecompanybecamepubliclytradedaftera $30mmillionUSDHongKongIPO.ManyanalystshadpositivethoughtsonLenovobeforethe IPO.Onthefirsttradingday,thecompanystockpricehitahighofHK$2.07andclosedinon HK$2.00.

LenovousedtheearningsfromthisofferingtofinanceitssalesofficesinEurope,NorthAmerica, andAustraliatoexpanditspresenceandmakeitsproductionanddevelopmentbetter.Inaddition, theofferingswerealsousedtoincreasethecompany’sworkingcapital.

Forthefirsttime,thecompanybecamethemarketshareleaderinChina.Becomingamarketleader inthesameyear,thecompanystartedsellingitsownlaptops.

2000

1996

ALenovocomputer,Tianxi,wasreleasedin1998.Itwasdesignedtomakecomputeraccesseasy forinexperiencedChineseconsumersalongwithaccesstotheinternet.Theinternetaccessfeature wasenhancedbyabuttonthatinstantlyconnecteduserstotheinternetbyopeningthewebbrowser.

TheTianxiwasco-brandedwithChinaTelecomandcamewithoneyearofInternetservice.The Tianxicametolifeafteranintensive2yearsofresearchanddevelopment.Itsvisualswerepastelcolored,ithadashell-shapedcaseandaseven-portUSBhubunderitsscreen.ItwasthebestsellingcomputerinChina’shistorywithmorethan1,000,000unitsinthisyearalone.

In2000,thecompanyalsointroduceditsThinkPadline-upoflaptops.

LenovoacquiresIBM’sPCdivision,whichalsoincludesThinkPad.Thiswasamovethathelped LenovoestablishitselfasamajorplayerintheglobalPCmarketandhelpedthecompany expanditsreachoutsideofChina.

2005

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2006

LenovorelocatesitsheadquartersfromBeijingtoNewYork.AfterarestructuringthatfollowedLenovo’s IBMpurchase,thecompanywasthethirdlargestmanufacturernexttoDellandHewlett-Packard.

InMarch2006,thecompanyannounceditsplanstoshiftitsheadquarterstoRaleigh.Thecompanywas alsocuttingjobsof5%ofitsemployees,whichisaround21,000people.

Lenovosolditssmartphoneandtabletdivisionin2008for$100millionUSDtofocuson personalcomputersandlaterpaid$200millionUSDtobuyitbackinNovember2009.

Themobiledivisionwasalreadyranked3rdinunitshareinChina.

Thisyear,LenovoTechnologysponsoredthe2006OlympicWinterGamesheldinItaly’sTorino,with 5,000desktopPCs,350servers,and1000notebookcomputerssupplied. LaunchedthefirstLenovo-brandedPCsworldwide. 2009

2010

Thecompanyintroducesitsfirstsmartphone,LePhone.

Asofthisyear,LeGardenhadover1,000availableprogramsfortheLePhone.Similarly,LeGardenhad 2,774individualdevelopersand542developercompaniesasmembers.

LenovojoinshandswithJapaneseelectronicsfirmNECtoproducepersonalcomputers.The companiesagreedtoestablishanewcompanycalledLenovoNECHoldingstoberegisteredin theNetherlands,saidastatement.

LenovoinvestsCN¥100millioninseedfundingdedicatedtomobileapplicationdevelopment foritsLeGardenonlineappstore. 2011

NECgets$175millionUSDinLenovostock.ItwasplannedthatLenovo’sstockwouldbea 51%stakeintheventure,andNECwouldhave49%,withtheformerhavingafive-yearoption toextenditsstake.

2012

Lenovoannouncesaninvestmentof$793millionUSDintheconstructionofamobilephone manufacturingandR&DfacilityinWuhan,Hubei.Inthesameyear,thecompanybecamethe largestsmartphonevendorinmainlandChina. 2013

LenovobecomesthenumberonePCCompanyandranks329intheFortune500listoftheworld’slargest companies.Later,thecompanyacquiresCCE,oneofthetopconsumerelectroniccompaniesinBrazil. Furthermore,Lenovobecomestheworld’s#3smartphonecompany

www.theenterpriseworld.com | 47

2014

Lenovopurchasesmobiletechnology-relatedpatentsfromNECinApril2014.Later,thecompany purchasesIBM’sline-upofx86-basedserversalongwithIBMSystemxandIBMBladeCenter.

LenovorevealsitsnewlogoinBeijingwithaslogan-InnovationNeverStandsStill.Inthesameyear, thecompanysellsits100millionthThinkPadandalsobecamethenumber1PCmakerglobally

2015

LenovopartnersupwithFujitsu,andtheDevelopmentBankofJapan(DBJ)toformajointventure, whereFujitsusold51%ofitsstaketoLenovoandDBJacquireda5%stake.

LenovoandNetApppartnerupandannounceastrategicpartnershipandjointventureinChina.Asapart ofthedeal,Lenovostartstwonewstoragesystemlines,DM-Series,andDE-Serieswithacombination ofLenovohardwareandNetAppsoftware.Inthesameyear,Lenovobecamethelargestproviderofthe TOP500supercomputersglobally

2020

2018

LenovobecameapreferreddatacenterinnovationproviderforDreamWorksAnimationbeginningwith TrollsWorldTour

LenovofilesanapplicationtoissueChinesedepositoryreceipts,representingrecentlyissued ordinaryshares,tothenlistthemonShanghaiStickExchange’sScienceandTechnology InnovationBoard.

OnthesamedayofgettingacceptedbytheShanghaiStockExchange,Lenovowithdrewits applicationtolistontheexchangewiththereasonofthepossibilityofthevalidityoffinancial informationinitsprospectuslapsing.

2021

Lenovocontinuestoimproveitsprofitabilityalongwithitsrevenuefigures.

2020 2016
| SEPTEMBER 2023 48
www.theenterpriseworld.com | 49

ForThoseWhoDo

Thecampaign,onthethemeof“ForThoseWhoDo”was publishedinNovember2011.Theadsdeliveredthemessage perfectlywiththevarietyofphotosandvideos.

DifferentisBetter

Theadcampaignhighlighted Lenovo’sdesignsandinnovation.It shedlightontheuniquenessoftheir productscomparedtotheir competitors.

| SEPTEMBER 2023 50

ClaimYourVoice

Thecampaignshowcasesfemalegamers'negativereal-lifeexperiencesandthegamingcommunity'sbiasestowardthem.It highlightshowwomenchangetheirvoicesorhidetheirgendertoavoidharassmentandothernegativeexperiences. Additionally,thecampaignunderlinestheneedtocreateasafeandthrivingenvironmentforwomeningaming.

Conclusion

Lenovoisknownforits innovativeproductsat relativelyeconomicalprices thatareworthrelyingon.The brandiscontinuously empoweringpeoplealloverthe worldwithitsdiverseproducts, leadingeveryonetowarda betterfuturewithitssmart technologythatisalso sustainableinthelongterm.

www.theenterpriseworld.com | 51
| SEPTEMBER 2023 54
Intelligence HeresHow Is Transforming Healthcare www.theenterpriseworld.com | 55
Articial

TheUnitedStatesgovernment'stotalpublicdebthas

risenrecently.Thespikeissosignificantthatsome expertsareexpectingaUSdebtceilingbreach.And iftheviolationoccurs,itwillhaveacatastrophicimpact thatwillbefeltindifferentsectors,includinghealthcare.

SpeakingofArtificialIntelligenceistransforming healthcare,theUSandothernationshavewitnessed significantstridesrecently,thankstoartificialintelligence.

Herearemust-knowadvancementsofArtificial IntelligenceisTransformingHealthcare:

1. EnhancedClinicalDecisionMaking

ArtificialIntelligenceistransforminghealthcare professionals'capabilitiesandenhancespatientoutcomes, improvingclinicaldecision-making.

Takemedicalimaginganalysisasanexample.Today,with AI-poweredtoolsandmachinelearningalgorithms,medical expertscananalyzemanymedicalimageslikeCTscans andMRIsandgenerateaccuratediagnosesinrecordtime. Andthatplaysatransformativerolebyencouragingtimely interventionsandoptimizingpatientcare.

Additionally,AIisalsomakingasplashinclinicalsupport systems.How?HealthexpertsnowuseAI-powered solutionstoanalyzepatientdata(labresults,genetic information,electronichealthrecords,etc.)andtailor personalizedtreatmentrecommendations.

2. ImprovedDiagnosisandTreatment

AIhasalsorevolutionizeddiagnosticandtreatment processesinhealthcareinvariousways.First,ithasmadeit possibleforpractitionersandotherexpertstoanalyze sizableamountsofdataandidentifydiscerniblepatterns quickly.Rapiddiagnosisaloneiscrucialinpromoting timelytreatment,increasingthechancesofrecovery,and improvingapatient'squalityoflife.

ArtificialIntelligenceistransforminghealthcareexpertsto makeaccuratediagnosesandisolatethebesttreatment options.Properdiagnosisisanindispensableaspect because,withoutit,patientsandcaregiversoftenwaste precioustimeandresourcesonthewrongcoursesof treatment.Moreover,diagnosticerrorsareriskybecause theyareassociatedwithmanyadverseoutcomes,including patientharm.

AnexcellentexampleofAI'simpactondiagnosisand treatmentsconcernspathology.PathologistsuseAI algorithmstoexaminetissuesamplesandanalyzedigitized

slidesinthismodernworld.ArtificialIntelligenceis transforminghealthcareprofessionalstoidentify abnormalitiesmoreefficientlyandaccurately

3. PredictiveAnalyticsandEarlyIntervention

Predictiveanalyticshasmanyusesinhealthcare. Expertsareusinganalyticsindifferentareas, rangingfromclinicalresearchanddrugdiscoveryto automationofadministrativeprocessesinhospitals. Ontheotherhand,earlyinterventionensures patientshaveaccesstosupportandtreatmentas soonaspractitionersnoticethefirstsymptomsofa healthissue.

ThegoodnewsisAIisenablingandimproving predictiveanalyticsandearlyintervention.For instance,whenitcomestopredictiveanalytics, expertsusethetechnologytoanalyzepatientdata anddetermineifpatientsareatahighriskof developinglife-threateningconditionslike cardiovasculardiseases.

Conversely,throughAIalgorithmsandtechnologies likewearabledevices,ArtificialIntelligenceis transforminghealthcareprovidersandpatientsare betterpositionedtomonitorreal-timedataand identifypotentialhealthrisksbeforetheyaggravate.

4. AcceleratedDrugDiscovery

Asthenamesuggests,drugdiscoveryreferstoa processexpertsusetodiscovernewmedications.It's indispensableindifferentfields,including biotechnology,pharmacology,andmedicine. Throughdrugdiscovery,specialistscandesigndrugs fortreatingorpreventingthespreadofnew symptomsanddiseases.Agoodexampleinvolves theCOVID-19vaccinesdevelopedduringthe pandemic.

Beforetheadventofartificialintelligence,drug discoverytookalongtime.Duringthistime,experts conductedvariousteststoestablishaproduct's safetyprofile.ButAIhaschangedeverything.

SinceAI-poweredtoolscanprocesslarge-scaledata andgenerateinsightsquickly,they'veaccelerated drugdiscoveryinvariousways.Forinstance,AI algorithmsarehelpingscientistsandresearchersin virtualscreening,designingdrugs,andpredicting drug-targetinteractions.

| SEPTEMBER 2023 56

The Future is Here

To summarize, AI has positively impacted various aspects of healthcare, including diagnosis, treatment, early intervention, and drug discovery. And, as technicians and researchers continue fine-tuning artificial intelligence and releasing otherworldly solutions like advanced language models, people will continue enjoying improved healthcare and services.

www.theenterpriseworld.com | 57

JIRA PRODUCT REVIEW

| SEPTEMBER 2023 58

Overview:

AtlassiandevelopedJira,projectmanagementsoftwareforAgileteams.Initially,itwas releasedin2002asabug-trackingproprietarysoftware.However,overtime,Jira transformedintoasuiteofAgileworkmanagementsolutions.Itbringscollaboration acrossmultipleteamsandteammemberswithdifferentfunctions.Userscancustomize theplatformtoworkforteamsofallsizeswithitsexcellentscalabilityandintegration.It enablesmanagersofprojectstoplan,assign,track,andreviewprojectsinreal-time.

EstablishmentYear:2002

Founder:AtlassianCorporation

Headquarters:Sydney,Australia

No.ofemployees:8000+

Website:https://www.atlassian. com/software/jira

www.theenterpriseworld.com | 59

Jirasupportsthefollowingprojecttypes:

Ÿ Servicemanagement

Ÿ Workmanagement

Ÿ Marketing

Ÿ HR

Ÿ Finance

Ÿ Design

Ÿ Personal

Ÿ Operations

Ÿ Legal

Ÿ Sales

ProductsofJira:

Jiraoffersfourproductstoprovidethenecessarytooland templatesforbusinessesofvarioussizesanddifferenttypes ofprojects:

Ÿ JiraSoftware:Itcanbeusedforplanning,tracking, fixing,andshippingworld-classsoftware.

Ÿ JiraServiceManagement:Itcanhelpthecustomercare

desktrackandenablefixingcustomerissuesquicklyand effectively.

Ÿ JiraWorkManagement:Itallowsuserstomanage projectsrelatedtoeverydepartmentwithinthe organization,frommarketingandrecruitmenttolegal andoperations.

Ÿ JiraAlign:Itisbuiltforsmall-scaleenterprisesto connectalltheteamsandbringthemonthesamepage andgetreal-timevisibilityintoeveryproject.

ProsandConsofJira

JirasoftwarealignswithanAgileflavorandgives additionaladvantagesfornon-softwareprojects.Its methodologyfocusesonrecognizingandcompletingthe mostimportanttasksduetowhichtheteamdelivers continuouslyanddoesnotcreateabottleneck.Thisquality setsitapartfromothercompetitors.Itsuniqueapproach canhelpanynon-ITproject,whetheritisreadytolaunch intothemarketorsalespipeline,orrecruitmentand onboardingproject.

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ExclusiveFeatures:

Jiraprovidesexclusivefeaturesto improveprojectmanagementand utilizevarioustoolstoincrease efficiencyandproductivity

Ÿ Issue Management: Jiraoffers projecttrackingfeaturesinwhich everyprojectisacollectionof issuestobetracked.Withthehelp ofJira,everyissuecanbefurther brokendownintostoriesandtasks. Ithelpstofinishtheprojectonan earlybasisandmanageproblemsolvingskills.

Ÿ Agile Development: Jirais assembledforAgiledevelopment, itallowstocollaboratewith Scrum,Kanban,andbug-tracking boards.Userscanchooseaproject basedontheirrequirementsfor exampleGoToMarket, Recruitment,Onboarding, Budgeting,etc.,andalsobenefit fromtheseboards.Scrumand Kanbanaretwodifferentboards withwhomJiracanship.These boardshelpJiratotrackissuesand logmultipleprojectviews.

Ÿ Bug Tracking: Originally,Jirawas cultivatedtotrackbugsinthe softwaredevelopmentprocess.Its programincludesabug-tracking templatethatmakesitveryeasyto track,record,andfixbugs.Itcan prioritizebugfixingbyviewingit onasingleboardwithasingle click.

Ÿ Role Assignment Features:

Despiteallfreeplansofferedby Jira,ausercanassigndifferent taskstoadministratorsandassign differentrolestothem,forexample developer,reporter,andviewer. Withthehelpoftheseroles,global andproject-levelpermissionscan berequestedwithcustomized

notifications,emailnotifications,etc.

Ÿ Roadmaps: Thisfeatureenables stakeholderstoseethebig-picture viewofanyprojectandreviewthe overallprogressataglance.This kindofhigh-levelandvisual summaryoftheproject'sgoals, timelines,andprioritiesfacilitates managerstoperformcriticaltasks anddeliverthemostvaluablework first.Roadmapsempower stakeholderstoalignaroundproject objectivesandpromote accountabilityandtransparent communication.

JiraCustomerReviews:

Ÿ Most Effective Project Management Tool For Efficient Work Flows: JIRASoftwareisanexceptional projectmanagementtoolthatcan assistteamswithplanning,carrying outfollow-upactivities,managing budgets,andoptimizingtheir workflows.Itisafullsoftware packagethatenablesteamstowork togethermoreeffectivelywhile keepingtrackoftheproject's development.JIRASoftwareenables teamstocreate,track,andprioritize issues,mistakes,andtasksfroma singlelocation.

Ÿ A Must-Have, But Not APleasant Experience: JiraiswhatIwould callanecessaryevil.It'san unpleasantuserexperienceand requiresalotofinvestmenttolearn bothasauserandespeciallyasan administrator.Havingusedother tasktrackingandproject managementtoolsfortheSLDC, however,Jiraistrulytheonlyone thatoffersthecustomizabilityand add-onsrequiredtomanagetasks acrossalargeorganization.

FAQs

1.WhatisthemainfunctionofJira?

TheprominentfunctionofJiraisto plan,assign,track,andmanage projectsregardingsoftware developmentinreal-time.Jiraenables Agileteamstoalignquicklyandmore frequently.ItempowersITteamsto trackbugsintheinitialphasetofix themsuccessfully.

2.IsJirastillthebest?

Beingoneofthemostaffordable projectmanagementtoolsonthe market,Jiracanbeusedforvarious rangesofprojectsfromHR,marketing, andoperationstomanagementatthe workplace.Jiraisanexcellentchoice formanagingsoftwareprojectsthat helpsyoutoplan,organize,budget, andtracktheprogressoftheproject.

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