The Most Inspiring Women Leader To Watch Out For 2023

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INSPIRING Women Leader

To Watch Out For 2023

The Most

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How did Walmart become a powerhouse in the retail industry?

Ninh Binh: All you need to know about the Hidden Paradise on Earth Article - How to Advertise Your Business?

The Bermuda Triangle: An Unsolved Enigma

Pia Arellano President | CEO

DRIVING PROGRESS WITH DATA Pia Arellano’s Impact at

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From Editor’s Desk

I

nspiring women business leaders are not only breaking through the glass ceiling but also paving the way for a new generation of female leaders to ascend the corporate ranks. Their resilience, vision, and unwavering commitment to their careers serve as beacons of inspiration for women aspiring to leadership roles.

By shattering stereotypes and defying gender biases, these trailblazing women are challenging the status quo and championing diversity in the workplace.

Featuring for The Enterprise World’s this issue of The Most Inspiring Women Leader To Watch Out For 2023 is the story of one such inspiring leader.

For the cover read about Pia Arellano drives TransUnion’s operations in the Philippines. TransUnion is a global data-driven solutions provider with a strong foothold in the Philippines.

As a prominent Credit Bureau and catalyst for financial inclusion, the company empowers businesses and individuals with informed decisions.

With a strong nationalist spirit, Pia empowers lenders for credit access, fostering economic growth. TransUnion’s origin can be attributed to Pia’s educational foundation, industry expertise, and steadfast dedication to fostering financial inclusion.

TransUnion’s Founding Vision TransUnion established its presence in 2011 as a prominent Credit Bureau in the Philippines. Backed by major banks including BDO, BPI, Metrobank, Citibank, and HSBC, TransUnion Philippines emerged as the sole private comprehensive credit bureau, facilitating the exchange of credit data among its members.

Initially centered on Financial Services, its scope has expanded to include NonBank Lenders, Digital Banks, Fintech Lenders, and Telco, showcasing its evolution from risk management to uncovering growth opportunities within portfolios.

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With a strong nationalist spirit, Pia empowers lenders for credit access, fostering economic growth. TransUnion’s origin can be attributed to Pia’s educational foundation, industry expertise, and steadfast dedication to fostering financial inclusion.

TransUnion’s Founding Vision TransUnion established its presence in 2011 as a prominent Credit Bureau in the Philippines. Backed by major banks including BDO, BPI, Metrobank, Citibank, and HSBC, TransUnion Philippines emerged as the sole private comprehensive credit bureau, facilitating the exchange of credit data among its members. Initially centered on Financial Services, its scope has expanded to include Non-Bank Lenders, Digital Banks, Fintech Lenders, and Telco, showcasing its evolution from risk management to uncovering growth opportunities within portfolios.

LEADERS IN SPOTLIGHT

Pia Arellano drives TransUnion’s operations in the Philippines.

TransUnion is a global data-driven solutions provider with a strong foothold in the Philippines. As a prominent Credit Bureau and catalyst for financial inclusion, the company empowers businesses and individuals with informed decisions.

CONTENTS

12

Pia Arellano

Ninh Binh: All you need to know about the Hidden Paradise on Earth

UPSHOT

22

How did Walmart become a CASE STUDY powerhouse in the retail industry?

38 ARTICLE

How to Advertise Your Business?

48 Review

ASANA

32 BLOG

The Bermuda Triangle: An Unsolved Enigma

50

C O V E R S T O R Y

DRIVING PROGRESS WITH DATA:

PIA ARELLANO'S IMPACT AT

12 | November 2023

C O V E R S T O R Y Pia Arellano President & CEO TransUnion www.theenterpriseworld.com | 13

In an era marked by progress and innovation, women are increasingly emerging as trailblazers across diverse fields, contributing their vision and expertise to reshape industries and drive societal change. Pia Arellano, a beacon of inspiration, stands at the forefront of this movement. Her dynamic leadership role at TransUnion, a global data-driven solutions provider, exemplifies how women are not just shaping but revolutionizing the business landscape.

About Pia Arellano Pia Arellano drives TransUnion's operations in the Philippines.

TransUnion is a global data-driven solutions provider with a strong foothold in the Philippines. As a prominent Credit Bureau and catalyst for financial inclusion, the company empowers businesses and individuals with informed decisions.

With a strong nationalist spirit, Pia empowers lenders for credit access, fostering economic growth.

TransUnion's origin can be attributed to Pia's educational foundation, industry expertise, and steadfast dedication to fostering financial inclusion.

TransUnion's Founding Vision TransUnion established its presence in 2011 as a prominent Credit Bureau in the Philippines. Backed by major

14 | November 2023

A R L A L N E A I A R P A A ELL I A R L P A A EL I R P A A ELL I P A AR EL I P A AR I R P AA I P AA I P A I P A I P P banks including BDO, BPI, Metrobank, Citibank, and HSBC, TransUnion Philippines emerged as the sole private comprehensive credit bureau, facilitating the exchange of credit data among its members.

Initially centered on Financial Services, its scope has expanded to include Non-Bank Lenders, Digital Banks, Fintech Lenders, and Telco, showcasing its evolution from risk management to uncovering growth opportunities within portfolios.

TransUnion's mission is rooted in empowering businesses and individuals with informed choices. By delving into data to reveal unique narratives, trends, and insights, it equips clients to navigate risks effectively and empowers consumers to manage credit and personal data.

Guided by the ethos of “Information for Good,” TransUnion Philippines serves as a catalyst for financial inclusion, aligning with the nation's progress.

Formative Educational Years

Pia's developmental years spanning through college were pivotal in shaping her leadership prowess and present identity. From early roles as a Class Officer to ascending to the Student Council Presidency at St. Pedro Poveda College at just 17, Pia imbibed the tenets of Servant Leadership and honed her ability to engage with a diverse array of individuals, enhancing her selfassurance and character.

Her university years at the prestigious University of the Philippines further underscored the value of humility.

Interacting with peers from diverse backgrounds cultivated an openminded outlook and an appreciation for differing viewpoints, enriching her personal growth and leadership journey.

Diverse Industry Experience

Pia's versatile career has spanned diverse sectors, including roles in banking (Citibank, CTBC), global payments (Visa), remittance services (Western Union), and telecommunications (Bayantel, Islacom). This well-rounded journey has thoughtfully prepared her for a leadership role at TransUnion, a global data solutions enterprise.

At TransUnion, Pia acknowledges the significant role the company plays in nation-building. Empowering lenders to extend credit sets in motion a cycle of consumption, production, and job creation, ultimately contributing to economic growth and the well-being of Filipinos. Her varied industry background equips her to drive this vital task.

Notably, Pia's achievements on the professional front include being the youngest Product Manager at Citibank, where she introduced the pioneering Ready Credit. Her current role at TransUnion echoes this journey, as she focuses on boosting credit access. By fostering confidence in lenders and encouraging financial inclusivity, Pia champions the cause of financial empowerment.

Notable Achievement

In 2020, Pia Arellano achieved a remarkable feat that fills her with immense pride. The World Bank's Ease of Doing Business Report showcased the Philippines' impressive climb of 29 positions in the global ranking, reaching the 95th spot among 190 economies. TransUnion's concerted efforts significantly contributed to this achievement, particularly in enhancing the Ease of Access to Credit.

The Department of Trade and Industry recognized this accomplishment, highlighting its substantial impact on

C O V E R S T O R Y

' E A I A O R L N 'SP IA A EL ANO O R L P N A A O'S PIA REL LAN N A L S A L NO' PIA ARE LLA S A ' E A L L ANO 'SPI A AR LL E L I O L R P N E A S A R LL NO' PIA REL E A S A R ' L A EL NO SPIA AR R A ' A ELL NO SPIA A A ' R A L I O A L A ARE LAN O'SP IA L P N E A S I A ' R P A LL NO PIA www.theenterpriseworld.com | 15

C O V E R S T O R Y the economy. The acknowledgment from the authoritative World Bank solidifies TransUnion's pivotal role in propelling the nation's progress.

Overcoming Challenges Pia Arellano's leadership philosophy is profoundly shaped by substantial wisdom. One prevailing piece of guidance advises her to “cultivate and nurture strong relationships.” This insight underscores the importance of forming equitable connections with individuals. Pia acknowledges the inherent strength of fostering enduring client relationships, recognizing their pivotal role in establishing a bedrock of trust—the very foundation from which loyalty springs.

Another invaluable piece of advice deeply resonates with Pia—an encapsulated mantra: “Who you are is how you lead.” This recurring reminder prompts her to consistently align her unyielding drive for achievement with her core values. Anchored in attributes like integrity, honesty, kindness, and compassion, these values coalesce to form her distinctive character. This counsel emphasizes the vital connection between personal virtues and the nuanced execution of leadership roles.

Advancing Digital Services As digital transformation reshapes consumer expectations, lenders are compelled to rethink their service delivery methods. While seamless digital access has become the norm, the fusion of exceptional customer experiences with robust security measures is vital to protect against fraudulent activities.

TransUnion takes proactive steps with its comprehensive digital onboarding solution, combining identity verification, device authentication, and credit risk assessment. This empowers lenders to provide swift, secure decisions, ensuring a seamless experience for clients.

A noteworthy achievement by TransUnion is the Credit Perception Index Report, a benchmark for gauging Filipino sentiments toward credit. This annual research initiative drives discussions and actions to erase credit-related stigma, promoting financial literacy and urging lenders to extend credit to the unbanked and underserved segments.

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Path to Industry Passion Fueled by her unwavering nationalist spirit and commitment to positive change, Pia is a visionary leader at the forefront of the Philippines' business landscape. As the head of TransUnion's Philippine operations, she champions the mission of using information to drive financial inclusion and societal advancement.

Beyond her corporate role, Pia's heart lies in education. With a background as an educator, she took a hiatus from the corporate world to teach at The Ateneo de Manila School of Management, epitomizing her dedication to nurturing minds.

Today, as TransUnion's CEO, she extends her education advocacy, enlightening both businesses and consumers about the transformative potential of data.

TransUnion's Enduring Legacy At the core of all pursuits lies the unwavering vision of “Making Trust Possible” and the noble mission of “Information for Good.” These principles deeply influence every aspect of TransUnion's operations, shaping not only its business conduct but also the nature of solutions tailored for its clientele. The impact of these principles reverberates globally, reflecting the organization's commitment to effecting positive change both locally and on the international stage.

TransUnion's renowned standing rests not only on its meticulous data accuracy and inventive intellectual property but also on a profound pride in its People and Culture. Within its ranks reside individuals of exceptional talent, unwavering dedication, and a wealth of knowledge and experience. Furthermore, TransUnion nurtures its human capital, fostering innovation and collaboration that serves as the bedrock of its enduring success.

Wisdom from Life's Lessons Pia Arellano's leadership journey is intricately woven with her personal experiences, weaving both challenges and triumphs into her approach.

These diverse encounters have left an indelible impact, shaping her understanding of failure as a

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Pia's Journey through “The Power of Grace” Pia Arellano's perspective on success is encapsulated in the attainment of the elusive equilibrium between professional commitments and personal life. Her definition encompasses a harmonious allocation of time across three distinct spheres: Ÿ

Devotion to her loved ones, encompassing family and close friends.

Ÿ

Dedication to her vocation, one that resonates with her ardor.

Ÿ

Allocation of time for self-care, fostering her physical, spiritual, and mental well-being, as well as nurturing creative endeavors.

If a biography were to encapsulate Pia's journey, she envisions it titled “The Power of Grace,” cleverly incorporating her second name “Gracia” to signify the profound resonance of everyday kindness. This narrative intricately weaves personal anecdotes, illustrating the far-reaching

18 | November 2023

C O V E R S T O R Y

Reflecting on influential counsel, Pia also underscores the importance of nurturing strong connections, acknowledging that trust and commitment are cultivated through shared affinity. She steers her pursuit of success in harmony with fundamental values like integrity, honesty, kindness and empathy. These enduring lessons highlight her character and the successful implementation of her leadership in TU.

C O V E R S T O R Y

stepping stone to success and reinforcing the importance of a supportive network in times of adversity. Amidst these insights, Pia has embraced principles like the power of positive thinking as a creative force and the enduring significance of diligence and resilience.

impact of simple acts. The book delves into the foundational principles that guide Pia's life: cherishing moments, nurturing relationships, fostering knowledge, and embracing curiosity, all deeply rooted in the virtue of grace.

Valuable Wisdom for the Younger Self Offering guidance to her younger self, Pia Arellano shares perceptive wisdom gained through experience. She advises, “The compulsion to please everyone is not obligatory. Embracing the ability to assert oneself and decline is entirely acceptable.” Pia highlights that the act of declining signifies self-assurance and respect for one's principles, emphasizing the need for a balanced approach that upholds kindness while valuing selfworth. In the face of varied requests that life presents, Pia maintains that her inherent worth remains constant. She stresses the significance of resolute refusal in circumstances that don't align, thereby forging a path toward embracing pursuits that truly matter.

Pia's Aspirations and Vision for the Future Pia Arellano envisions her future with an unwavering commitment to education and progress. One of her forthcoming ambitions is to establish TU University in the Philippines, an endeavor she aspires to engrave as part of her enduring legacy. Reflecting on the company she leads, Pia perceives a unique opportunity to cultivate knowledge and impact. She believes that TransUnion's position is ideal for imparting education and influence, extending beyond the spectrum of member banks. This includes educating individual consumers and the broader market, and fostering enlightenment in areas such as financial literacy and responsible financial practices.

Concluding Pia's Empowering Chronicle Pia Arellano's journey is a narrative of empowerment and positive change. From her formative years to her leadership role at TransUnion, she embodies the principles she champions—integrity, education, and inclusivity.

Her story serves as an inspiration for those who seek to make a lasting impact, driven by the belief in the transformative power of information and grace.

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22 | November 2023

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Ninh Binh, has a rich history dating back to thousands of years, in addition to its natural beauty. Once the capital of Vietnam, it still holds many of the historical relics and monuments built during the Dinh and early Le dynasties.

This region was inhabited by the ancient Viets, who were the ancestors of the modern Vietnamese people. The rise and fall of different dynasties and the Vietnamese War both were incapable of laying a figure on the beauty of this place.

The view from Hang Mua: Dramatically craved 500 steps into the steep face of a mountain at Hang Mua will lead you to a mesmerizing bird’s-eye view of Ninh Binh. From this point, one can witness the snakelike river lazily moving through the rice fields.

24 | November 2023

ŸBoat Tour in Kenh Ga: Kenh Ga is a picturesque floating village where you can take a boat tour along the river, observing daily life and the unique scenery of waterways and limestone formations. This is a great opportunity to peep into the cultural aspects of this place. ŸVisit Tam Coc: Often referred to as “Halong Bay on land,” Tam Coc offers a serene and picturesque setting with limestone karsts jutting out of the rice paddies. You can take a traditional sampan boat ride through the Trang An River and enjoy the scenic views.

ŸExplore Bai Dinh Pagoda: As one of the largest Buddhist complexes in Southeast Asia, Bai Dinh Pagoda boasts magnificent architecture and serene surroundings. It's a great place for cultural immersion and a sense of tranquility. ŸBich Dong Pagoda: Nestled within a limestone hill, Bich Dong Pagoda is a series of caves and shrines with historical and religious significance. It’s a serene place to explore and witness the peaceful atmosphere. ŸBird Watching at Van Long Nature Reserve: This pristine wetland area is home to various bird species, including the rare Delacour’s langur. It’s an excellent spot for bird watching and enjoying the peaceful scenery.

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ŸFrom April to June: During this season the temperature is mild ranging from 25 to 30 degrees Celsius. This weather with vibrant landscapes and beautiful shades of green emerging from the rice paddies contributes to its alluring scenery. Witnessing the karst mountain ranges, caves, and rivers is a heavenly experience Ninh Binh.

A humid subtropical climate followed by distinct seasons, each offering an extraordinary experience to the tourists. The best time to visit Ninh Binh is apparently when the rainfall is relatively low and when the weather is pleasant. This makes the months of April to June and September to October the best time to pay a visit.

26 | November 2023

ŸFrom February to March: For those interested in experiencing the local festivals of Ninh Binh, this is the best time of the year to pay a visit. The mountains, caves, river, and the sky everything comes alive during these months. The vibrant celebrations showcase the traditions, customs, and spiritual beliefs of the local community.

Places You Should Not Miss In Ninh Binh

ŸFrom September to October: This time of the year is best for munching on outdoor activities such as hiking, cycling, and boat trips. The fall season of September, which is also the rice harvesting season, provides a mesmerizing sight of golden rice fields to visitors.

ŸCuc Phuong National Park: As Vietnam’s first national park, exploring its beauty is one of the best things to do in Ninh Binh. Its diverse array of flora and fauna includes rare and endangered species that enhance the natural essence of this place. The butterfly season, occurring from April to June is one of the most spectacular attractions of this park. In this season, thousands of colorful butterflies flutter around, creating a mesmerizing experience to witness. The park also has many hiking trails and one can visit the Endangered Primate Rescue Center, and discover the ancient caves and limestone formations scattered throughout the park.

ŸThe Dancing Caves: Mua Caves, also commonly known as Hang Mua, is a vibrant attraction for visitors. According to the old legends, Emperor Tran Thai Tong used to watch dance performances at this site, hence the name “Hang Mua,” or “dancing cave”. To accumulate a heavenly experience at the summit of this mountain, one has to embark on a steep climb of around 500 steps. This climb will be rewarded with an out-of-the-world view of the surrounding mountains gently placed between the rice fields. The charm and historical significance of this place are amplified by the intricate carvings and ancient shrines in the caves. ŸThung Nham Bird Garden: This popular destination in Ninh Binh is a heaven on earth for bird watchers and nature enthusiasts. Thung Nham is spread around 334 hectares of mountains, caves, and wetlands, which in return creates a perfect habitat for a diverse range of bird species. One can observe various bird species, such as stork, heron, mallard, forktail, flamingo, and many more from a boat ride through the wetlands. Apart from that, you can also engage in other activities like exploring caves and enjoying the local cuisine.

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To Taste The Culture Of Ninh Binh

CUISINES 28 | November 2023

ŸWhen visiting Ninh Binh, not only will you be captivated by its stunning landscapes and rich history, but you’ll also get to savor some delicious local cuisine.

The region’s cuisine is deeply rooted in Vietnamese tradition, offering a mix of flavors, ingredients, and dishes that reflect the essence of the country. Here are some must-try foods: ŸCom Chay (Burned Rice): Com Chay is a simple yet unique local delicacy made by pan-frying cooked rice until it turns crispy and slightly burned. It’s often served with a side of dipping sauce or toppings like dried shrimp, beef floss, and peanuts. The contrasting textures of the crispy rice and savory toppings make it a delightful snack. ŸFreshwater Seafood: With its extensive network of rivers and water bodies, Ninh Binh is a prime spot for freshwater seafood. Enjoy dishes like grilled fish, steamed snails, and fish hotpot, all prepared with a variety of herbs and seasonings that enhance the natural flavors. ŸBun Cha Gio (Spring Roll Noodles): Bun Cha Gio is a popular Vietnamese dish that’s readily available in Ninh Binh. It consists of fresh rice noodles served with crispy spring rolls, fresh herbs, and a flavorful dipping sauce. The combination of textures and flavors makes it a delightful meal. ŸMussel Rice: Ninh Binh’s mussel rice is a unique dish that features locally harvested mussels stir-fried with aromatic herbs and served over a bed of steamed rice. The flavors are a delightful blend of saltiness and freshness. ŸNinh Binh-Style Pho: Ninh Binh’s version of the classic Vietnamese pho features a flavorful broth, tender rice noodles, and a selection of meats or tofu.

It’s a perfect dish for those looking for a comforting and delicious meal.

Whether you’re a fan of savory dishes, fresh seafood, or delightful snacks, Ninh Binh offers a diverse range of culinary experiences to satisfy your palate. This place sounds like nothing but a fairy tale, with hundreds of types of birds soaring in the sky, dodging humongous mountains. With thousands of butterflies fluttering and feasting and dancing just above the waters of the river flowing like ribbons dancing on the wind. It is hard to believe that something like this even exists, someplace that sounds so magical and real. It is impossible to portray “Magic” and “Reality” in one picture. But Ninh Binh is exactly that picture, or maybe it is the very link to connect reality with magic. We hope you enjoyed reading our article and received amazing insights from it. We hope once in a lifetime you get the opportunity to go and see this heaven on earth and don’t forget to receive that hug.

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PRODUCT REVIEW

32 | November 2023

● Establishment Year: 2008 ● Founder: Dustin Moskovitz ● Headquartered: San Francisco, America ● No. of Employees: 1,782 ● Website: www.asana.com OVERVIEW: Asana is a project management tool that helps to increase work productivity and the quality of work. This tool can be used in multiple sectors like marketing, IT, operations, and sales. They offer several key features in their products like setting goals, checking the workload, scheduling tasks on the calendar, and helping to build a workow. It can be used to build efciency in the work and save precious time. Moreover, they have given a demo on their website on how it works. It helps in project coordination that nishes the same without any hassles. It has a cloud-based platform, that helps to access projects from anywhere in the world. It knows the importance it holds as the need for digital facilities keeps on increasing.

Pros and Cons: Pros

Cons

Task tracking

Needs a considerable internet speed

Efficient work management

Technical glitches that disturb the hierarchy

Manage work on a single dashboard

No cloud storage facility

gives a basic idea about the usage and the feel of it. It is designed such that users get to know about the project management tool and get the hang of it. Storage of 100MB per file is given to the users to keep important files stored.

Core features of Asana: Asana allows you to align your team's goals with AI. Here are some features of Asana: Ÿ

You can create automated processes for easier coordination between teams.

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You can set strategic goals and track goals accordingly.

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Various forms are available to submit and manage work requests in one place.

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The workload feature offers the tracking of how much workload is shared across various teams present in the organization.

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The board feature offers to select an option from the three existing ones in there.

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Whether a task is done, in process, or instructing someone to do it, it can be handled via this software tool. It offers an easy and confusion-free way to communicate with each other.

Asana Plans: Ÿ

Basic plan: The basic plan is a free plan. It offers some services free of cost which gives a glimpse of their tool. It helps the user to know about the whereabouts of various features and how to use the tool. The tool

34 | November 2023

Ÿ

Premium plan: The premium plan includes everything in the basic plan, plus additional benefits. Like workflow builder, unlimited number of free guests, templates of tasks to increase productivity, and admin console to control and manage operations easily. Smallscale and medium-sized organizations are the ones who use this one as it is made while keeping them as a target group.

Ÿ

Business plan: Similar to the premium plan, the business plan includes everything that is in the premium plan, with more additional features to make work-life easier than ever before. Organizations that have multiple departments and their seniors who work on a multi-task basis prefer these tools. It gives productive outputs with increasing efficiency and efficacy too.

Customer Reviews: Be it a small-scale or a large-scale business unit, all of them are in favor of using Asana. People have said that it brings ease into their lives and has

increased their quality of work.

Customers have accepted the tool. A lot of positive responses have made the tool quite popular. Let's have a look at some of the reviews: Ÿ

A useful management tool for demanding organizations: The tool helped me to organize the team's tasks comprehensively. It allowed them to be more effective and efficient. The reason for choosing Asana was the features it avails and the ease of using them.

Also due to the characteristics and structure of the team, Asana was my go-to tool. The organization needed a tool that had more options to change the way the projects were organized and the way different tools could be integrated.

Ÿ

Break any flow into manageable tasks: A reliable project management tool with dynamic functionalities and automation tools that can help organize projects, view sections, create new tasks, and collaborate with others via messages and this will certainly help productivity and excellence at work. With a few clicks, you can manage any workload with ease.

Also, we like the lightning speed of Asana when creating new tasks, milestones, and projects. We can easily duplicate and add our custom fields and forms.

PRODUCT REVIEW

FAQ's:

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You can then add a description for your team

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Log into your account using any of your email addresses.

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Add members

Ÿ

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Choose the team's privacy settings

Ÿ

Click Create team

Get invitations from other people to join their workspace or organization using any of your email addresses.

1. How to start using Asana?

A detailed video has been uploaded on the website to help beginner users.

Each feature is explained and the benefits it offers are explained too.

2. How to create a team on Asana?

To create a team via the admin console:

3. How to add/remove email notifications?

Add an email address

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From your admin console, navigate to Teams on the sidebar

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You can add multiple email addresses to your Asana account.

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Click on the Create Team button in the top-right corner

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Have additional options for emailing tasks to Asana.

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A Create New Team popup window will ask you to add your team's name

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Have additional options for receiving email notifications.

Remove an email address You can only remove an email address if you already have more than one email address associated with your account, if you no longer use that email address, or if it belongs to someone else.

From the Notifications, under Email notifications scroll down and click Remove Email.

HOW DID

BECOME A POWERHOUSE IN THE RETAIL INDUSTRY? 38 | November 2023

Whether it is a party on the weekend or just regular grocery shopping, Walmart is always preferred by U.S. citizens. If you are a tenant living on your own or you have a family to feed, Walmart products are affordable as well as accessible. Though Walmart has become a huge brand in the retail industry, it has faced ups and downs and still stands as the retail powerhouse.

Have you ever thought what would have been its journey? What are the marketing strategy techniques that made it a successful company? In this article, you will delve into the basic know-how of Walmart and understand its journey closely.

Being a multinational powerhouse in the retailing industry, Walmart is based in the United States of America. Its various department stores focus their services on middle-class and lower-middle-class people. According to Fortune Globe 500, the company stands as the second-largest public corporation in the world. Today, it is one of the most valuable companies in the world that employing more than 2 million people. The organization is based in Bentonville, Arkansas. In 2009, it earned 51 percent of its $258 billion in sales from the U.S. grocery business.

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THE CHRONOLOGICAL ORDER OF ESTABLISHMENT 1945

1945: Sam Walton bought a Franklin franchise variety store, located at Newport. The moment served as a stepping stone for his future retail ventures.

1962

1962: The first official store was inaugurated in Rogers by Sam Walton. It was mainly focused on providing customers with a wide range of products at lower prices.

1969

1969: In this year, the company developed into a publicly traded company, that is listed on the New York Stock Exchange, under the symbol "WMT."

1970

1970s-1980s: The rapid expansion of the company took place across the United States where various stores opened and grew into the dominant force of the retail industry. The company emerged with a new strategy of "Everyday Low Prices" (EDLP) in which efficient customers were targeted and it included dynamic Walmart products.

1983

1983: In Washington, Missouri, the first Supercenter was launched. It combined the concept of the traditional discount store with grocery store along with a traditional discount store which will give a one-stop shopping experience to consumers.

1991

1991: The company started expanding its ventures outside the boundaries of the United States. The first international store was set up in Mexico City, Mexico. The event marked the beginning of its global expansion.

2000

2000s: The company was expanding its business on both domestic as well as international levels. The Walmart Neighbourhood Market was introduced which included smaller grocery-focused stores and emphasized its commitment to satisfy customers at low prices.

2005

2005: The sustainability business program was launched which was aimed at turning the company into the environment-friendly one. Catering to this, several initiatives were commenced incorporating waste reduction, less energy consumption, and promoting sustainable sourcing.

2010

2010s: The focus was shifted to e-commerce and digital innovation to leverage technological upgradation to succeed in the retail industry. The organization started acquiring e-commerce companies like Jet.com and spent on improving online shopping experiences. This is how it stayed ahead of every competitor in the market.

42 | November 2023

2020

2020s: Consumer preferences were put forward and expanded into other international markets. The company was targeting organic products to meet its commitment to uplift farmers of the country. It is evolving every day and adapting itself to technological advancements.

MERGERS AND ACQUISITIONS Being a retail giant, Walmart revolutionized the industry with its low-cost business model. It nurtured exceptional customer service along with an extensive product range. Due to prioritizing affordability and convenience, Walmart has become a common household name. Today it is serving millions of customers at the international level and maintaining its position as a leader in the retail industry. Its mergers and acquisition deals have become headlines not just in US newspapers but also in worldwide news.

The organization has encountered cultural challenges during acquisitions and mergers that took place in its journey. Due to human resource negligence issues, some of its mergers and acquisitions failed miserably, however, it demonstrated how cultural issues are not considered when international business affairs arrive. For example in the Argentinian Market, the company experienced insensitivity to the culture of Germans, South Koreans, and Latin America. It added to employee demotivation due to which the company became incapable of competing with others.

Success Strategy Every successful organization builds its unique strategy which gives successful results and creates benchmarks for others to follow. If you want to build your business on the larger platform then read these tactics applied by Sam Walton: 1. Emphasis on low prices: The famous “Everyday Low Prices” strategy emphasizes life-essential products whose prices are kept low to target middle-class and lower-class people. It helped products to gain a wide customer base. The company cracked the budget-conscious shoppers and values their convenience.

2. Large-scale operations: Walmart stores are operated in around 27 countries and its massive scale allows them to negotiate lower prices with suppliers and spread fixed costs across many stores. Such larger-scale operations allowed the company to deal with investors and build trust with them. According to records, its customer experience was enhanced due to deals cracked at higher management levels.

3. Innovation and technology: Being a leader in the retail industry, Walmart was among the first companies that leveraged a cashless payment system, barcoding, etc. With the help of technology, it improved the customer experience and invented new operational techniques. For example, the company has spent heavily in the field of e-commerce and has innovated technologies, such as its automated pickup towers and its use of robots to clean floors and track inventory.

4. Prioritizing employee satisfaction: It is better known as a tough employer in the market, however, the company made efforts to revamp working conditions and enhance employee satisfaction in recent years. In 2019, the company increased its starting wage to $11 per hour and offered

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additional employee social and economic benefits.

Disease Control and Prevention to close retail stores in the area.

5. Strong corporate culture: The strong work culture incorporates efficiency, frugality, and customer service. Sam Walton, founder of the organization known for his hands-on leadership style and commitment to serving customers. He made sure that similar leadership values were passed down to subsequent generations of leaders.

3. Sustainability/ Environmental Issue:

Overall, there are various factors that contributed to the growth and development of Walmart and the company emerged as a giant in the retail industry.

Challenges 1. Ethical Issues: Regardless of being the largest private employer worldwide, Walmart has faced ethical issues with respect to gender discrimination, exploitation, and compensation of workers.

Moreover, the higher management took a stance against developing worker's unions that could work to improve working conditions. In 2013, National Labor Relations sued the company due to its low wages. It was proved that the company had violated the rights of employees and imposed illegal restrictions. Despite the pressure from employees, it suspended workers who participated in the strikes, which eventually led to employee turnover.

2. COVID-19 Pandemic: Due to the COVID-19 pandemic, more than 60 stores were closed and the Omicron variant disrupted the retail industry. The crisis situation restricted direct contact with customers and limited their access to various retail services. For instance, in Maryland, a store was shut down due to the high emergence of COVID cases among the communities. Soon, it was recommended by The Centers for

According to Food and Water Watch and the Institute, Walmart stores are not following performance standards based on environmental protection.

The company ran into the issue of vending substandard products as it reduces the durability and quality of goods. Issues of reduction of waste, lagging behind renewable energy sources, overuse of electricity, etc were the most prominent ones. Today, Walmart has taken a long time goal to operate 100 percent renewable power and leverage technology for sustainable development.

Walmart International People prefer Walmart due to its lower and sustainable products which help them to save money and live better. To bring value and convenience to millions of customers, Walmart International is operating in 19 countries outside the U.S. The unique global perspective of the company builds connections and brings innovations to the market to make customers' lives easier. Moreover, strategic partnerships are built through equity investments to support core businesses.

Walmart International is building a strong strategy that includes small and medium businesses and simultaneously generates growth for the company and partners.

Ultimately, it leaves a positive impact on stakeholders.

Walmart International includes more than 5,100 retail units and approximately 550,000 associates around the world.

Additionally, the products are sold by the Global Sourcing Unit which includes apparel, homeware, jewelry, hardlines, and more throughout the world. The unit is upholding the reputation of the company as the most trusted retailer in the world, by regularly auditing the practices of suppliers and working with them through the Walmart Responsible Sourcing Program to help them meet high standards.

FAQs 1. How many Walmart stores are active?

Globally, there are 10,500 active Walmart stores and 20 Sam's Clubs US in 27 countries. Before FY2023, the company will be employing 2.1 million associates worldwide.

2. What time Walmart is closing?

The closing and opening times of Walmart stores vary according to the area.

However, most of them are opening at 7 am and close at 8.30 pm.

3. What is Sam's Club US? An American chain of membership, Sam's Club US is the only retail warehouse club owned and operated by Walmart Inc. It was established in 1983 and named after Sam Walton, founder of Walmart, Sam's Wholesale Club.

NOVEMBER 2023

www.theenterpriseworld.com

How to Advertise Your Business?

In a world where the average consumer attention span is less than 10 seconds entrepreneurs and business owners need to step up their marketing campaigns. This is essential because consumers today receive tons of marketing content from different businesses. Hence, you need to come up with better ideas on how you can advertise your business and get the attention of the consumers.

Let's take a quick look at 5 tips on how to advertise your business effectively.

1. Create a Responsive Website Most consumers today are present online. Hence, you must have a business website which is engaging and responsive. This allows your consumers to know more about your business by advertise your business and the products and services you offer.

To begin with, you need to hire the right professionals to help you with web design services. You can choose from the top 10 web design services firms that you would hire to ensure that you can have a well-designed and developed business portal for your customers.

2. Incorporate Blog into Your Website Having a good business website helps. However, you also have to incorporate blogs into your business site. This is essential because blogging is important for marketing and SEO. Consumers today are data hungry and therefore they prefer to read more data and details which would help them make the right choice. Having a blog on your business site which says more about your products and services instils faith and loyalty in your brand. It also increases online visibility when you use the right keywords and also drives engagement and brand awareness. You can also use a business blog to educate your customers and build market authority.

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3. Utilize Social Media If you are not using the power of social media you are losing out on many potential customers. Most people today are on various social media platforms like Facebook, Twitter, Instagram and so on. Tapping the power of social media allows you to reach out to various potential customers who don't know much about your business and brand. With the right level of engagement, you can also update your customers with various upcoming products and services and events related to your business. Hence, you should never underestimate the importance of social media in business communication. However, you need to have a social media strategy which would allow you to optimize your resources and budget.

4. Video Content and Marketing It is estimated that more consumers today prefer to watch videos than read content. Hence, you can utilize the power of video marketing where you can put forward your product and services creatively and innovatively. If you don't have a big budget you can use your Google account and start a YouTube channel where you can share more details about

the products and services you offer. This is a great way to reach out to new potential audiences and expand your market base. You can also incorporate influencer marketing strategies on YouTube and use reviews which would help you reach out to more people and improve online business visibility.

5. Referral Promotion When you want to try old-school methods you can use referral promotion techniques. This allows you to use the loyalty and experience of your existing customers to get you more business. Using the referral promotion method you can let your customers share their experiences and insights with their friends, colleagues and acquaintances. This builds a chain as more people constantly promote your brand through word-ofmouth publicity. You can reward your customers with coupons, gifts, points and discounts which would let them know that you appreciate their kind gesture to help you with business promotion and advertisement. This are few ways to advertise your business.

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B

affling and struggling to avoid it, she was incapable of moving her sight. As the days passed and nights slept robbing her own, she carved her heart just to take another look and then one more.

Finally, the walls cracked and the roof shattered to the floor, the world was doomed but curiosity was set to soar. Even after a strict warning from the great Zeus, Pandora failed to kill her child — curiosity, that lived inside her for a long time. The day she opened her box (originally a jar, excuse Erasmus) gifted by the king of the gods, curiosity was born.

This curiosity is the reason men ask questions, acquire and accumulate knowledge, and even find answers to philosophical questions raised in their existence. The same curiosity that brought you here to find answers to the most enigmatic place, the “Limbo of the Lost” — the Bermuda Triangle. Also known as the “Devil’s Triangle,” this mysterious place is the fuel for the inquisitiveness in humanity. This article will Quench that thirst of yours and answer all the questions, theories, and paradoxes about the Bermuda Triangle.

1. Vincent Gaddis Vincent Gaddis coined the term “Bermuda Triangle” in his 1964 magazine article and later expanded it into a book titled “Invisible Horizons: True Mysteries of the Sea” (1965).

Gaddis attributes the disappearances to a range of natural factors, magnetic anomalies, and violent weather.

2. Charles Berlitz Charles is perhaps one of the most famous authors associated with the Bermuda Triangle. His 1974 book, “The Bermuda Triangle,” popularized the mystery. He suggests that extraterrestrial forces or ancient civilizations might be responsible for the occurrence of unusual phenomena.

3. Larry Kusche In his book “The Bermuda Triangle Mystery Solved” (1975), Larry Kusche challenged the claims made by Berlitz and Gaddis. He conducted thorough research into many of the cases and concluded that most of the mysterious disappearances had logical explanations.

Bermuda Triangle from the Writer’s Eye

4.Berlitz and Winer’s Collaborative Works

The Bermuda Triangle is a region in the western part of the North Atlantic Ocean where numerous ships and aircraft have disappeared under mysterious circumstances. It has been the subject of speculation and legends that attracted various authors and writers to write.

Resulting in numerous books and articles, each offering their perspective on the mystery. Here are a few descriptions of the Bermuda Triangle by some notable authors and writers.

They both co-authored “The Bermuda Triangle Mystery – Solved” (1980). In this book, they explore various theories, including those involving time warps, underwater cities, and alien abductions.

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5.Gian Quasar His book “Into the Bermuda Triangle” (2003), presents a more balanced view on this mystery. He examines both the skeptic’s and believer’s perspectives in his work.

After Quasar, many such authors and writers contributed to the lore and legend of the Bermuda Triangle, making it a topic of enduring fascination to date.

The Science Behind the Bermuda Triangle This Devil’s Triangle has always been a source of fascination and intrigue for decades which captured the imagination of many. However, segregating the facts from fiction, the scientific community has been working diligently to understand the natural phenomena that might explain these apparent enigmas.

Here is a list of what we have found about the Bermuda Triangle. Ÿ Location and Dimensions: This Triangle is roughly bounded by Miami, Bermuda, and Puerto Rico, forming an area of about 500,000 square miles. Within this vast expanse, numerous ships and planes have reportedly vanished without a trace. Including the famous disappearances of Flight 19 in 1945 and the USS Cyclops in 1918. Ÿ Natural Explanations: Scientists have been investigating this enigma for a long time. One of the most widely accepted theories is the presence of methane hydrates, which can be found on the ocean floor.

Under certain conditions, these methane hydrates can become unstable and rapidly release methane gas into the water. This can create a phenomenon known as “methane hydrate eruptions,” which results in bubbles rising to the surface.

Reducing the water’s density, causing ships to lose buoyancy and sink rapidly. If an aircraft is flying low at the time of such an eruption, it could potentially encounter engine failure due to a sudden loss of oxygen.

Another natural explanation focuses on the powerful and unpredictable

Ÿ weather patterns in the region. The convergence of warm Caribbean air and cool North Atlantic air can lead to the formation of violent thunderstorms and waterspouts.

Ships and planes caught amid these storms could be at risk of accidents or going off course. Ÿ Compass Variations: One intriguing aspect of the Bermuda Triangle is the alleged compass variations that some vessels have reported when traveling through the area. The region is one of the few places on Earth where true north and magnetic north align. However, this alignment is not constant, and the magnetic field of the Earth can change over time. Ships and planes using

magnetic compasses may experience variations, leading to navigation errors. Ÿ Human Error: In many reported cases of disappearances within the Bermuda Triangle, human error is believed to be a significant contributing factor. Pilots and sailors may misjudge their positions or fail to account for harmful weather conditions. Ÿ These explanations by modern science such as methane hydrate eruptions, extreme weather, and human error provide plausible reasons for the reported incidents. However, the legend of the Bermuda Triangle is still a reminder that mysteries still exist

within our world’s oceans and skies.

After knowing all the fiction and facts about this intriguing part of the world, here is a story of one among many incidents that terrified the sky and the ocean.

The Most Incredible Mystery in the History of Aviation — “The Lost Patrol” On a Wednesday afternoon, five TBM Avenger torpedo bombers lined up on runways at the Fort Lauderdale (Florida) Naval Air Station. The date was December 5, 1945. The bombers had been checked and fuelled up. The engines, controls, instruments, and compasses were in perfect condition, according to later testimony. Two

minutes past two p.m., the flight leader closed his canopy, gunned his engine, and the first plane roared down the runway. The others followed in quick succession, climbing up into the clear sky and heading east over the Atlantic at 215 mph.

It was a routine patrol flight. The navigation plan for the formation was to fly due east for 160 miles, then north for forty miles, then back southwest to the air station, completing a triangle.

The relatively short flight would require about two hours. The first word from the patrol came to the base control tower at three forty-five, but the strange message did not request the expected landing instructions.

“Calling tower, this is an emergency,” the patrol leader said in a worried voice. “We seem to be off course. We cannot see land ... repeat ... we cannot see land.”

“What is your position?” the tower radioed back.

“We are not sure of our position,” came the reply. “We can’t be sure where we are. We seem to be lost.”

Startled, the tower operators looked at one another. With ideal flight conditions, how could five planes manned by experienced crews be lost?

“Assume bearing due west,” the tower instructed.

“We don’t know which way is west.

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Everything is wrong ...strange. We can’t be sure of any direction. Even the ocean doesn’t look as it should.”

Keep in mind that the sun was still above the western horizon. The flyers could have ignored their compasses and flown west by observation of the sun. Not only did the sea look strange, but the sun was invisible too. During the next few minutes, the tower operators listened in as the pilots talked to one another. Shortly after four p.m., the flight leader suddenly turned over the flight command to another pilot. At four twenty-five p.m., the new flight leader contacted the tower.

“Tower,” he said, “we are not certain where we are ... we think we must be about two hundred and twenty-five miles northeast of base. It looks like we are ...” The message ended abruptly. That was the last word from “the doomed patrol.”

Tower operators signaled a rescue alarm. Within a few minutes, a huge Martin Mariner flying boat with full rescue equipment and a crew of thirteen men was on its way. But there were no traces no signals. What was happening out there over the sea 200 miles away? By this time, it was dusk.

Navy and Coast Guard vessels joined the search. Through the long night, they watched for possible signal flares from life rafts. But no lights broke through the darkness above the black sea. Military experts were baffled. How could six airplanes and twenty-seven

men vanish in such a limited area? Did the planes eventually run out of fuel?

While the Avengers were not especially buoyant, the Navy said they would remain afloat long enough for life rafts to be launched, and the crewmen “shouldn’t even get their feet wet.” All the missing men were trained in seasurvival procedures and had life jackets. Each plane had its radio facilities. Why was no SOS received from at least one of the planes? And what about the Mariner? Did it meet the same fate as the patrol?

This was the story of the doomed patrol, from an article written by Vincent H. Gaddis in 1964. This article raised many questions and drew everyone’s attention. Raising several questions that no one had answers to.

Conclusion The Bermuda Triangles mystery dates back to the never-explained, enigmatic light observed by Columbus when he first approached his landfall in the Bahamas. This place is a home for aberrations like “a hole in the sky,” “a lost underwater city” or even “a gateway for Mars.” The Bermuda Triangle underlines the fact that despite swift wings and internet signals, we still have a world large enough so that men and their machines and ships can disappear without a trace. We hope this article was a piece of delight for your curiosity and helped you open your box.

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