The Most Inspiring Businesswomen Making a Difference, 2024

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S UB S CRIBE

F r o m E d i t o r ’ s D e s k

InourlatestissueofTheEnterpriseWorld,weareproudtohighlighttheexceptional achievementsandinspiringstoriesofthewomenwhoaremakingaprofoundimpactintheworld ofbusiness.Titled"TheMostInspiringBusinesswomenMakingaDifference,2024,"thisedition celebratesthevision,resilience,andinnovationoffemaleleaderswhoaredrivingpositivechangeand shapingthefutureofbusiness.

Fromgroundbreakingstartupstoestablishedcorporations,ourfeaturedbusinesswomenrepresenta diversespectrumofindustriesandexpertise,unitedbytheirunwaveringcommitmenttoexcellence andtheirdedicationtomakingadifference.Throughtheirleadership,thesetrailblazingwomenarenot onlyachievingremarkablesuccessintheirrespectivefieldsbutalsopavingthewayforfuture generationsoffemaleentrepreneursandexecutives.

Inthisissue,wedelveintothejourneysandaccomplishmentsoftheseinspiringleaders,sharingtheir insights,strategies,andpersonalstoriesoftriumphandperseverance.Whethertheyarebreaking barriers,disruptingindustries,orchampioningsocialandenvironmentalcauses,ourfeatured businesswomenaredemonstratingthetransformativepoweroffemaleleadershipindriving meaningfulchangeandcreatingamoreinclusiveandsustainablebusinesslandscape.

Aswenavigatetheevolvingdynamicsoftheglobalbusinessenvironment,itisessentialtorecognize andcelebratetheinvaluablecontributionsofwomeninshapingthefutureofentrepreneurshipand corporateleadership.Joinusaswehonorthemostinspiringbusinesswomenof2024andexplorethe innovativeideasandstrategiesthataredrivingprogressandmakingalastingimpactontheworldof business.

Shalmali W.

Forthecoverreadabout-

Intherecentcompetitivebusinesssphere,itisbecomingimperativeforwomen leaderstostandoutbycraftingwell-thoughtmarketingandPublicRelations(PR) strategieswhileleadingfromthefront.Thesewomenentrepreneurshavebecome anexampleofinspirationandsuccess.Theyareheretomakeadifference.

Onesuchinspirationalwomanleaderis of PamelaLewis,President PLA Media.SheisamusicindustryiconandagraduateofWellsCollegewithaB.A. inEconomics/MarketingandaminorinFrenchandCommunications.She studiedattheCentreofOverseasUndergraduateProgram(COUP)forayearand startedworkingatMSMagazine.Shewasalsoapartofthemarketingteamthat introducedMTVtotheworld.

WhileworkingforRCARecordsinherearly20s,shehelpedshapethecareersof topcelebritieslikeDollyParton,KennyRogers,andAlabama.SheleftRCAto fulfillherdreamofstartingherowncompanyofwhatshedoesbest: PR/Marketing,artistdevelopment,andworkingwithclientslikeLyleLovett, PattyLoveless,GarthBrooks,TrishaYearwood,andtheCMA.Shestartedtaking upfreelanceprojectsandgraduallystartedheraward-winningcompanyPLA Mediain1985.

PLA Media | President A Frontrunner transforming the Media Industry PAMELA LEWISPAMELA LEWIS

Intherecentcompetitivebusinesssphere,itis becomingimperativeforwomenleaderstostandoutby craftingwellthoughtmarketingandPublicRelations (PR)strategieswhileleadingfromthefront.These womenentrepreneurshavebecomeanexampleof inspirationandsuccess.Theyareheretomakea difference.

OnesuchinspirationalwomanleaderisPamelaLewis, PresidentofPLAMedia.Sheisamusicindustryicon andagraduateofWellsCollegewithaB.A.in Economics/MarketingandaminorinFrenchand Communications.ShestudiedattheCentreofOverseas UndergraduateProgram(COUP)forayearandstarted workingatMSMagazine.Shewasalsoapartofthe marketingteamthatintroducedMTVtotheworld.

WhileworkingforRCARecordsinherearly20s,she helpedshapethecareersoftopcelebritieslikeDolly Parton,KennyRogers,andAlabama.SheleftRCAto fulfillherdreamofstartingherowncompanyofwhat shedoesbest:PR/Marketing,artistdevelopment,and workingwithclientslikeLyleLovett,PattyLoveless, GarthBrooks,TrishaYearwood,andtheCMA.She startedtakingupfreelanceprojectsandgradually startedheraward-winningcompanyPLAMediain 1985.

DemocraticLeadership

Pamelatriestoleadbyexampleandisopentostaffinput. Shebelievesinmakingteamdecisionsratherthan dictating.Beinganentrepreneur,sheisarisk-takerand alsoverypragmatic.Sheensureslivingbelowhermeans. Pamelaiscarefulnottoovercommittoherclientsand makessureshehastherequiredbandwidthtoadequately provideexemplary,personalizedservice.Networking helpedhertobuildthesuccessshehasnow.Inthe beginning,,shetookonsmallprojectswithonlya typewritertoaidher,andnowsheproudlycaptainsan award-winningcompanyandstaff.

Multi-facetedPersona

Pamelaisanaward-winningpersonalitywhohasowned herowncompanyforthepast30years.In2023,Pamela wasdignifiedasadistinguishedFellowoftheRoyal SocietyofArts(FRSA)duringQueenElizabethII’s PlatinumJubileeCelebrationyear.SheisalsoaU.S. ambassadorforTheUnityofFaithsFoundation(TUFF), andamemberoftheChurchillSociety.InJune,ofthe sameyear,shewasinvitedtobetheguestkeynote speakerwithTUFFCo-founderDr.ShamenderTalwarat theannualProfessionalLearningConferenceheldat MTSU.

PLA Media offers all marketing services including: Public Relations Marketing and Branding Social Media

Website and Graphic Design

Event Planning

EventPlanning

“Entertainment Business is my Forte…”

Pamelakeepsupwiththetrendsandhasproficiencyinworkingintheglamorworld.However,shehasalsoshiftedto focusingonsmallbusinesses,restaurants,specialevents,fashion,jewelry,touristattractionmuseums,non-profits,and authorsaresomeoftheexamples.PLAMediahasexpandedtobefull-servicebyofferingsocialmediaconsulting, managementstrategies,andPR/Marketing.Graduallyhereffortsstartedpayingoffandtheworkloadincreased..Shestarted hiringemployeesandbegandiversifying.Consciousabouttheincomeflow,sheboughtrentalpropertiesaswell.

AnIdealMentor

Pamelaisactiveandintouchwithcollegesanduniversitiesformentoringandhiringstudents.Sheimpartsopportunitiesto studentsforfull-timeandpart-timeopportunitiesandpickscandidateswiththerightskillsetandhungertolearn.Pamelahas recentlypromotedtwoemployeeswithintheorganizationandservesonboardsofothercompaniesasapartneronaperprojectbasis.

PerennialTriumph

Pamelahasbeensuccessfulinbuildingandmaintainingagoodreputationbystandingoutamongherpeers.Shedoesn’t believeintakingclientsawayfromhercompetitors.Sheoffersfairlypriced,customizedcampaigns.Shetreatsherstaffwell atalltimesbyofferingperkslikeprofitsharing,retirementbenefits,andexercisinga4-dayworkweek.Moreover,shehelps heremployeesbyofferingtopayforclosingcostswhenheremployeesbuytheirfirsthome.Shetreatsemployeeswithmeals andgivesoutbonusesforperformingwellwithintheorganization.Post-COVID,thecompanyhasbeenoperatingonahybrid model.Copingwiththechallengesofthismodel,thecompanyalsobringsintherelevanttechnologytoaccommodatean efficientcustomerexperience.

Pam and Garth

InnovationwithConventionalApproach

Trendsinthemusicindustrychangeconstantly andPLAMediaisdiligentinmonitoringthese changes.Thecompanystaysabreastofthe cutting-edgesolutionsofthemusicbusiness,at alltimes.Itisconventionalwhentreating clientsandtheteamlikefamily,butitalso holdstheimportanceofbeinguptodatewith newtechnologyandinnovations.Budgetsare monitoredcloselymakingsuretonotgo beyondthesame.Thecompanyhiresstaffonly whenneededandiscarefulaboutunnecessary salaryexpenses.

TheNashvilleSuccess

PLAMediaheadedthepublicrelations initiativesforLighthouseImmersivelaunching multipleshowsinNashville.Theinitiatives includeImmersivevanGogh,ImmersiveKing Tut,ImmersiveNutcracker,andDisney ImmersiveAnimation.Tomakethecampaign enormous,thecompanypushedthestoryofthe exhibitstolocalradioandtelevision.Italso arrangedinterviewswithleadersanddesigners fromtheesteemedLighthouseImmersive Team.Furthermore,thecompanyisonthe constantlookoutforopportunitieswherethere isaneedtoprovidecreativeandcost-effective campaigns.

AListofEliteClassClients

Pamelahasseveraltop-classclientelefrom diversebackgrounds.Clientsrangefrom celebritiestopremiumrestaurants,thelistis oneofakind.SomecelebritiesareMichelle Wright,WillCarterBand,CamAllen,and otherGrammywinningartistslikeSteveEarle, GaryMorris,SteveWinwood,andTownesVan Zandt.Somefoundationsandnonprofits includeNobodyTrashesTennessee,TheRoad toMemphis,andtheDEAEducational Foundation.Premiumrestaurantsinclude NashHouseSouthernSpoonandSaloon,The RowKitchen&Pub,TheHoneysuckle,and more

Pamela Lewis and Taylor Swaid 3

Maui,alsoknownasValleyIsle,islikeaparadisewherethesunhugsthehorizon,andthebluewaves gentlytouchthewhitesands.It'samagicalplacewithlovelybeachesandlushgreenscenerywhere nature'sbeautyshines.

Whenthesunrises,theskyturnspinkandgoldoverthebluesea.Thepalmtreesontheshoreglowina magicallightandthewavesmakeacalmingsoundlikearelaxingsong,invitingpeopletotakea peacefulwalkalongthebeach.

Asthedayturnsintonight,theskybecomescolorfulwithatropicalsunset.Palmtreescreatedark shapesagainstthepaintedsky,makingascenethatstaysinyourheartforever.Mauiisaspecialplace whereeverydaystartsandendswithabeautifuldisplayofcolors,makingaremarkablememory

Inthisarticle,wewillexploreitsculture,history,beaches,andsecretspots.Let’sdiscoverMaui'ssecrets andwhatmakesitafantasticplaceforunforgettableadventures.

ItshistoryislikeaninterestingstorythatconnectsoldPolynesianwayswithhowthe islandhaschangedovertime,makingaculturalpicturethatlaststhroughtheyears.

Polynesians fromTahiti settledin Maui,bringing theirculture.

Tahitiansettlers establishthekapu system,shaping Hawaiianculture.

CulturalTapestry

Itisthesecond-biggestislandinHawaii.Its cultureisamixofoldPolynesiantraditionsand newercustoms.Maui'scultureisrich,aspeople celebratetheirhistory,art,music,andbeliefs.

KamehamehaI invadesMaui, fightingthe Battleof Kepaniwai.

Jean-Françoisde Galauplandsin LaPerouseBay, thefirstEuropean contact.

InMaui,themostessentialthingintheircultureis thespiritofaloha.Alohaisabigideathatincludes love,kindness,andrespectforeveryone.This alohaspiritisabigpartofhowpeopleinMaui liveeveryday.Itinfluencesthewaypeople interactwitheachother,whethertheyarelocalsor tourists.

Onecoolthingabouttheircultureisthehuladance.It's notjustdancing;it'sawayoftellingstories.Whenpeople dothehula,they'renotjustmovinggracefully–they're sharingtheirhistory,myths,andvaluesofthem.With theirmovementsandgestures,huladancerstellstories aboutoldjourneys,heroes,andhowbeautifulMaui's natureis.

Musicisanessentialpartofitsculture,blendingmodern styleswithtraditionalHawaiianmusictocreateaunique soundthatPeoplecanhearthroughouttheislands.You canenjoylisteningtolovelyukuleleandheartfeltguitar musicatconcerts,luaus,andfestivals.It'sagreatwayto feeltheisland'svibeandlearnaboutitsculture.

JamesCook spotsMaui,the firstEuropean sighting.

American missionariesarrive, introducing Christianityand Westerneducation. American businessinterests overthrowthe Kingdomof Hawaii.

Hawaii becomesaU.S. territory,with Mauiincluded.

Hawaii becomesthe 50thU.S.state.

Mauiplaysarole inWorldWarIIas astagingcenter andtrainingbase.

ThePerfectClimateBlend

Ithastwomainseasons:dry(Mayto October)andwet(NovembertoApril). Thenortheastsidegetsmorerainbecause ofthetradewinds.Differentpartsof Mauihavedifferentclimates,likecooler andwetterupcountryareasandwarmer, driercoasts.Daytimetemperaturesstay between75°Fto90°Fallyear.

Sometimes,thereareKonastormswith rainandwindsfromthesouth.But generally,itsweatherisgreatforoutdoor funanytime.

Itisrenownedforitsdeliciouscuisine,whichreflectstheisland'smulticulturalheritageandplentifulnaturalresources.From freshseafoodtotropicalfruits,itboastsanarrayofdiverseflavorsandculinarydelightstosatisfyeveryone'stastebuds.

1.Poke:PokeisayummyHawaiiandishwithfreshrawfishsoakedintastysaucesandseasonings.Peopleusuallyserveit ontopofriceandaddthingslikesoysauce,onions,chilipepper,andmore.Tuna,salmon,andshrimparepopularfish choices,buttherearemanyothers.Makingitathomecouldbedifficultunlessyouhavegood-qualityfish.Butifyou'rein Maui,Hawaii,you'reinluck!Theislandisknownforitsdeliciouspoke,thankstoitsfreshseafoodandflavors.

2.LocoMoco:LocoMocoisayummydishfoundinthisplace.It'slikeabigburgerwithriceunderneathandlotsoftasty gravyontop.Theyusuallyserveitwithasideofmacaronisalad.Theyalsoaddeggs,makingitsofillingthatyoumightnot needtoeatafterward.YoucanfindLocoMocoinmanyplacesaroundMaui.Eachspotmightmakeitalittledifferent.Some usetofuandspinach,whileotherssticktotheclassicbeefpatty.Nomatterwhereyougo,it'sadelicioustreatthat'sperfect afteralongdayoffun.

3.GarlicShrimp:GarlicshrimpisayummydishyoucangeteverywhereinMaui.Theycookshrimpwithgarlicandbutter tomakeittastegood.Youcangetitfromfoodtrucksorrestaurantsontheisland.Theshrimpisusuallyservedwithitsshell on,makingitabitmessybuttasty.Whetheryoutryitfromafoodtruckorarestaurant,garlicshrimpinMauiisayummy treatyoushouldn'tmiss.

4.MochikoChicken:MochikoChickenisafavoritedish,especiallyforlocals,andit'snowonderwhy Thisyummychicken hasanicemixoftexturesandflavors.Ithasacrispyoutside,juicyinside,andaflavorthatisbothsweetandsavory Tomake this,youneedspecialingredientslikeMochikoflour,whichismadefromstickyrice.First,soakthechickeninatastymixof soysauce,ginger,garlic,andspices.Thishelpsthechickenabsorballthedeliciousflavors.Then,coatitinMochikoflourto giveitaspecialouterlayer.Finally,frythechickenuntilit'sperfectlycrispyoutsideandtenderinside.Whetheryouenjoyit asamaindishoraquicksnack,MochikoChickeniscertaintodelightyourtastebudswithitscombinationoftexturesand flavors.

5.MaiTai:TheMaiTai,afamouscocktailwithanintriguingorigin,isadelightfulblendofrum,lime,orange,andother tropicalflavors.ThistastyconcoctionreflectsthefunandAlohaspirityou'llfindonMaui.DonnBeachandVictorBergeron fromTraderVic'sbothclaimtohavecreatedtheMaiTai.DonnBeachservedhisversionfirstin1933inLosAngeles,while VictorBergeronintroducedhisin1944.Despitedifferencesintheirrecipes,theMaiTairemainsabeloveddrink,especially inplaceslikeMaui.

6.Macadamianutpancakes: ItisaspecialkindofbreakfasttreatthatyoucanfindinHawaii.Insteadofregularpancakes, they'remadewithmacadamianuts,whichgivethemauniqueflavorandcrunch.Someplacesmixthenutsrightintothe pancakebatter,whileotherssprinklethemontop.Hawaiiisknownforgrowinglotsofmacadamianuts,soaddingthemto pancakesisagreatwaytoenjoyatasteoftheislands.Thesepancakesareextratastybecausethenutsaddayummyflavorto theusualbuttermilkpancake.Ifyouwanttotrythesedeliciouspancakes,headtoKiheiCaffe,apopularspotamongvisitors. Theyservetheirmacadamianutpancakeswithbananasandwhippedcream,makingthemevenmoredelicious.Plus,they're affordable,costing$11.45.YoucanfindKiheiCaffeinLahainaandKihei,soit'seasytogivethematrywhenyou'rein Hawaii.

Mauiboastsawealthofnaturalbeautyandculturalattractions,makingitaparadisefortravelersseeking adventureandrelaxation.Frombreathtakinglandscapestohistoricsites,there'ssomethingforeveryoneto exploreontheValleyIsle.

1.HaleakalāNationalPark:HaleakalāNationalParkisastunningplaceonthis IslandinHawaii.Ithasacraterandamazingviewsofthesunriseandsunset.You canexploreforests,deserts,androcksthere.Peoplelovehikingonthetrailsand learningaboutthepark'shistory.It'saperfectspotforanyonewhoenjoysnature andadventure.

2.RoadtoHana:TheRoadtoHana,asceniccoastalhighwaythatwindsthrough lushrainforestsandcascadingwaterfalls,isconsideredoneofthemostbeautiful drivesintheworld.Ontheway,peoplecanvisitsmallfruitstandsbytheroadside, swiminclearpools,andappreciatethestunningsceneryofMaui'seasterncoast.

3.LahainaHistoricDistrict:TheLahainaHistoricDistrict,locatedonMaui'swest coast,isacharmingseasidetownwitharichhistorydatingbacktothewhalingera. Visitorscanexplorehistoriclandmarks,artgalleries,andshopsortakeasunset cruisefromLahainaHarbor

4.PipiwaiTrail:PipiwaiTrailisapopularhikingtrailinthesoutheasternpartofthe islandnearHana.It'sfamousforitsbeautifulrainforests,bambooforests,and waterfalls.OneofthemostfamouswaterfallsisWaimokuFalls,whichyoucanseeat theend.Thetrailisapproximately4milesroundtripandoffersbreathtakingviewsof Maui'snaturalbeauty,makingitamust-visitdestinationfornatureloversandhikers.

5.HonokalaniBeach:Itisthebestplacefortakingawesomepictures.Thesandis pitchblack,whilethewaterisastunningblue-green.Plus,therearelotsofplants andtreesthatmakeitlooklikeajungle.Youcanhavefunboogie-boardinginthe waterorcheckingoutthecaves.It'slikeexperiencingthewildsideofHawaii,and it'samust-visitspotifyou'redrivingalongtheHanaHighway.

Itoffersawiderangeofactivitiesforoutdoorenthusiasts, thrill-seekers,andrelaxationseekers.Thereisnoshortageof thingstodo,whetherswimminginclearwaters,hiking throughlushrainforestsorsoakingupthesunonapristine beach.

Snorkelingand ScubaDiving

ExplorevibrantmarinelifeatMolokini Crater,HonoluaBay,andTurtleTown.

WhaleWatching ZipLining

MauiOcean Center

Surfing HelicopterTours

Witnesshumpbackwhalesbreaching andtailslappingduringtheirwinter migration.

SoarthroughMaui'srainforestsand valleysonthrillingziplinetours.

DiscoverHawaiianmarinelifeatthe family-friendlyaquarium.

ExperiencetheancientHawaiiansportof heenaluandridethewaveslikeroyalty

Getabird's-eyeviewofMaui,Molokai, andLanai'sstunninglandscapes.

Parasailing

MauiEscape Rooms

LearnabouttraditionalHawaiian spearfishingwithguidedtours.

EnjoySouthMaui'snightlifewithbars, shopping,anddiningoptions.

Soarabovetheoceanforanexhilarating experience(seasonalactivity).

Testyourwitswithimmersiveliveactionadventures.

Spearfishing

KiheiTriangle

Maui,Hawaii,isaparadiseonearth,blessedwithnatural beauty,richculture,andendlessopportunitiesfor adventure.Fromitsstoriedhistorytoitsvibrantculinary sceneandbreathtakinglandscapes,itofferssomethingfor everyonetodiscoverandenjoy.Whetheryou'reexploring ancientHawaiiantemples,loungingonpristinebeaches,or embarkingonthrillingoutdooradventures,Mauiwill hypnotizeyourheartandsoulwithitstimelessallure.

What is Greenhouse Farming?

Why is it Important For Farmers?

Advantages of Greenhouse Farming

Challenges Faced While Opting For A Greenhouse

Types of Greenhouses Crops to Grow in a Greenhouse

Tips to Take Care of the Crops and Your Greenhouse

ABLE OF C ONTENTS

The Essential Guide For Having Healthy Crops Round T

Blog - Greenhouse Farming: The Essential Guide For Having Healthy Crops Round The Year

Withtheincreasingpopulationaroundtheglobe,therehasbeenasubstantial demandforconstantfreshproduce,evenduringoff-seasons.Tofulfillthese requirements,greenhousefarmingplaysamajorrole.

Greenhousefarminghasbeeninpracticesincethe19thcentury.AFrenchbotanist CharlesLucienBonapartebuiltthefirsteverpracticalgreenhousetogrowtropical medicinalplants.Throughouttheyears,therehasbeenadvancementintheprocess offarming.Inthisarticle,we’llcoverallthefactorsthatareimportantin greenhousefarming.

What is Greenhouse Farming?

Greenhouse farming is the process of growing crops under a sheltered structure and providing them with partial or fully favorable environment growth conditions to grow seasonal and off-seasonal produce.

Greenhouses are framed structures covered with transparent or semi-transparent materials. They are large enough to grow the crops for their maximum growth and productivity.

Why is it Important For Farmers?

Greenhouses are an important part of modern agriculture. They allow farmers to extend the growing season of a crop as in some parts; they are limited. By enclosing their crops in the greenhouse, they can create a favorable climate for them, allowing them to grow despite the non favourable weather outside.

They also provide protection from natural disasters and pests. Extreme weather events like hail, frost, and storms can damage the plants. Conning them inside a greenhouse can protect them. They also help provide a barrier against the pests. This reduces the need for chemical pesticides and lowers the chances of infestation.

Blog - Greenhouse Farming: The Essential Guide For Having Healthy Crops Round The Year

Following are the advantages of including the technology of greenhouse in your farming practice.

Ÿ You can have an optimal climate for your plants to grow. The greenhouses offer precise control over factors like temperature, humidity, and light levels.

Ÿ With this precise control over the climate, you can extend the growing season and have a consistent year-round production. It increases the quality of crops as well.

Ÿ The controlled environment creates a physical barrier. This helps in keeping out the pests and reduces the use of harmful pesticides and fungicides.

Ÿ This method enables efcient resource utilization such as water, light, energy, and fertilizers, compared to traditional farming.

Ÿ It enables you to cultivate a diverse range of crops, allowing you to produce exotic or out-of-season fruits and vegetables to meet the market demand.

Ÿ It enables you to integrate smart agricultural technologies like precision agriculture and remote monitoring systems. This helps in reducing labor costs and automating processes.

Ÿ It prevents your plants from extreme conditions and birds and animals that can harm the crops.

Ÿ Greenhouses are multifunctional and can support a diverse range of plant species under one roof.

ChallengesFacedWhileOptingForAGreenhouse

Whiletherearemanyadvantages,therearemany challengeswhenyoustartyourowngreenhousefarming.

Ÿ Becauseofthespecializedequipmentandmaterials, investinginagreenhousecanbeexpensiveatitsinitial stage.

Ÿ Energydependencyishigh.Thecropsneedconsistent energyinputforheatingandlightingtomaintainan idealgrowthenvironment.

Ÿ Sometimes,moldscanoccur Youshoulddisinfectthe entiresystemaftereachharvestusingwaterand hydrogenperoxidemix.

Ÿ Pestsanddiseasescanstilloccur,butyoucanprevent theriskbydoinggoodagronomicpractices.

TypesofGreenhouses

Thereareawidevarietyofmaterialsandtypesof greenhouses,rangingfromcheaptoexpensive,depending onyourneeds.

GreenhouseMaterials-

Ÿ PlasticPiping-Itistheleastexpensivematerialbut lacksrigidityforalargeconstruction.

Ÿ MetalPiping-Itislong-lastinganddurablebutit’snot agoodinsulator

Ÿ Polycarbonate-Itisabudget-friendly,strong,and lightweightmaterialbutitdiffuseslightratherthan transmittingitdirectly.

Ÿ Fiberglass-Itistheleastexpensiveandworkswellin extremeclimates,butitmayturnyellowovertime.

Ÿ Wood-Itisagoodthermalinsulatorforcoldclimates.

Ÿ Acrylic-It’sexpensivebutlong-lasting.Unlikeglass,it canbemoldedintoshapes.

Ÿ Glass-Itisatraditionalgreenhousematerialandis expensive.

Structur es

Ÿ Gablestyle

Ÿ AFrame

Ÿ Geodesicdome

Ÿ Gothicarch

Ÿ Hoophouse

Ÿ Saw-tooth

Ÿ Unevenspan

Ÿ Lean-to

Ÿ Abutting

Tips to Take Care of the Crops and Your Greenhouse

Ÿ Makeascheduletocleanandorganizeyour greenhouseweeklyormonthly

Ÿ Checkthematerialofyourgreenhouseforany damageandfixitassoonaspossibleotherwise, theycangetworsewithtime.

Ÿ Inspecteachnewplantyoubringinforpests anddisposeofthedamagedplants.

Ÿ Makesureyourventilationsystemisrunning wellforbettercirculation.

Ÿ Checkyourirrigationsystemdailyforany damagesandreplaceitasneeded.

Ÿ Checkthestructureofyourgreenhouse regularlyandoilorfixthemasperyourneed.

Ÿ Ifyouwanttoconstructagreenhouseinyour farmorbackyard,makesureit’sfacingsouth.

Ÿ Thetemperatureinsideyourgreenhouseshould bebetween18-24degreesCelsius.

GreenhouseFarminginModernTimes

Greenhouseshavebeeninusesincethe19th century.Inthe19thcentury,peoplebeganusing greenhousestogrowandprotectspecificcrops fromextremeweather Theynamedthesestructures afterthecrops,suchasorangeriesorpineapple pits.Butwiththechangingtimes,andintroduction ofnewtechnologies,itbecameeasierforfarmers toproducecrops.Today,farmersusemany advancedtechnologiesingreenhousefarming, includingAquaponicgreenhouses,cooling systems,lighting,irrigationsystems,automation, climatesystems,controlsystems,and environmentalmonitoring.Withthesenew technologies,theproductionoffreshcrops throughouttheyeariseasierandfarmerscanprofit fromitalot.

Blog - Greenhouse Farming: The Essential Guide For Having Healthy Crops Round The Year

Crops to Grow in a GREENHOUSE

Belowisthelistofcropsthatyoucangrowinyourgreenhousewhichareprofitableaswell.

The most profitable crop to grow in a greenhouse is tomatoes, sincetheyareprolific.Otherthan tomatoes,youcanalsoplantlettuce,peppers,cucumbers,spinach,herbs,strawberries, microgreens,onions,kale,peas,stringbeans,andgarlictomakemostoftheprofit.

“Youarewhatyoueat..”isabeliefthatmade Kellogg’soneofthemostpopularchoicesfor Americansinthebreakfast.SetupbybrothersWill KeithKelloggandDrJohnHarveyKellogginyear 1870’s,Kelloggdiscovereddifferentwaystotocook andcrushwheatandmadeitmorepalatablewithout losingitsnutritionalvalue.Thebrandprovedthat makingcerealandfeedingittomillionsofpeopleis notatalldifficultthingtoexecute.Thecompany decidedtogoonestepaheadbyproducingBreakfast Matesforbusyfamiliesinwhichthereareworking parentsandsavetheirtime.However,thecompany failedmiserablyandturnedouttobeadisaster.Do youwanttoknowthestorybehindthis?Explorethe sameinthisarticle.

OverviewoftheProduct:

TheHalloweenWhopperwasalimited-timeburgerintroducedbyBurgerKingspecificallyfortheHalloweenseason.What madeitstandoutwasitsblackbun,leavingthetypicalbrownbunsfoundonmostburgers.Theblackcolorwasachievedby incorporatingA.1.Steaksauceintothedough,givingthebunadistinctflavorandaspookylook,whichwasfittingforthe Halloweentheme.Thisnoveltyfactorattractedalotofattention,andmanypeoplewereeagertotryitduetoitsuniqueness comparedtoregularburgers.

TraditionalAdvertising, Social Media, Digital Marketing, Influencer Marketing, In-Store Promotions, Public Relations

TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoininthe Halloweenfestivitiesandattractmorecustomers.Itmadetheburgerspecial bygivingitablackbunflavoredwithA.1.Steaksauce,makingitlook spooky.Itwantedtoexcitepeoplewithauniquemenuitemthatmatchedthe Halloweenvibe.Byofferingthislimited-timeburger,thecompanywanted peopletotalkanddrawattentiontotheirbrandduringtheholidayseason.

TheHalloweenWhopperwasn'tjustaboutsellingburgersduringHalloween. ItwasalsoBurgerKing'swayofstandingoutfromotherfast-foodplaces.By makingaburgerwithablackbun,itwantedtocatchpeople'sattentionand showthebrandiscreativeanddifferent.

Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKingeven more.So,besidesboostingsales,theHalloweenWhopperwasawayforitto connectwithcustomersandgeteveryoneexcitedaboutHalloween.

TheHalloweenWhopper,introducedbyBurgerKinginOctober2015,wasalimitedtimeofferingdesignedtocelebratetheHalloweenseason.Itskeyfeaturesinclude:

BlackBun:

Themostwell-knownfeatureoftheHalloweenWhopperwasitsblackbun, whichwasfilledwithA.1.Steaksauce.Thisuniqueandvisuallyoutstanding bungavetheburgeraspookyappearance,perfectforHalloween.

A.1.Flavor:

TheblackbunoftheHalloweenWhopperwasn'tjustforshow; italsoaddedaboldandsavoryflavortotheburger Thisextra flavormadetheHalloweenWhoppertasteevenbetterandmade itdifferentfromotherthingsyoucaneatatBurgerKing.

Limited-TimeAvailability:

Likemanyseasonalofferings,theHalloweenWhopper wasavailableforalimitedtimeonlyinOctober This madepeoplefeelliketheyhadtotrytheburgerquickly beforeitwasgonefromthemenu,whichgotthem excitedandeagertotasteit.

PromotionalCampaign:

BurgerKing'sHalloweenWhopperwaspart ofapromotionalcampaignaimedatprofiting fromtheHalloweenholiday Theburger's uniqueappearanceandflavorwere highlightedinadvertisingandmarketing materialsattractingcustomerstotrythe limited-timeoffering.

EngagementonSocialMedia:

ThecoollookoftheHalloweenWhopper madepeoplewanttoshareitonsocialmedia. Theytookpicturesandwrotereviewsaboutit online,spreadingthewordevenmoreand bringingfansofthebrandtogether

Overall,theHalloweenWhopperwasacreativeand attention-grabbingadditiontoBurgerKing'smenu, designedtocelebratetheHalloweenseasonand engagecustomerswithitsuniquefeaturesandflavors.

TheconsumerreactiontoBurgerKing'sHalloweenWhopperwasmixed,withsomecustomersintriguedbyitsunique appearanceandflavor,whileothersfounditoff-putting.

CuriosityandIntrigue:LotsofpeoplewereinterestedintryingtheHalloweenWhopperbecauseithadauniqueblack bunandspecialA.1.Steaksauceinside.Theburger'sdifferentlookcaughtpeople'sattentionandmadethemcurious totasteit.

MixedReviewsonFlavor:SomepeoplelikedthetasteoftheHalloweenWhopperbecauseoftheA.1.Steaksauce flavorinthebun.ThecompanythoughtitaddedsomethingspecialtotheclassicWhoppertaste.Butforothers,the flavorwastoodifferentorstrong,sotheydidn'tenjoyitasmuch.

VisualAppeal:TheHalloweenWhopperlookedcoolwithitsblackbun,solotsofpeoplesharedpicturesofitonsocial media.Thismadeeveryonetalkaboutitandgotpeopleexcitedtotryit.

Limited-TimeAvailability:Justlikeotherspecialmenuitemsthatcomeandgo,theHalloweenWhopperwasonly aroundforashorttime.Thismadesomepeoplewanttotryitquicklybeforeitwasgone,butitmighthavemade othershesitatebecausetheyknewitwouldn'tbeavailableforlong.

MarketingandPromotion:BurgerKing'smarketingandpromotionoftheHalloweenWhopperplayedamajorrole inshapingconsumerviews.Theburgerwasheavilypromotedthroughadvertising,socialmedia,andin-storedisplays, creatingexcitementanddrivingsalesduringtheHalloweenseason.

TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoinin theHalloweenfestivitiesandattractmorecustomers.Itmadetheburger specialbygivingitablackbunflavoredwithA.1.Steaksauce,makingit lookspooky.Itwantedtoexcitepeoplewithauniquemenuitemthat matchedtheHalloweenvibe.Byofferingthislimited-timeburger,the companywantedpeopletotalkanddrawattentiontotheirbrandduring theholidayseason.

TheHalloweenWhopperwasn'tjustaboutsellingburgersduring Halloween.ItwasalsoBurgerKing'swayofstandingoutfromotherfastfoodplaces.Bymakingaburgerwithablackbun,itwantedtocatch people'sattentionandshowthebrandiscreativeanddifferent.

Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKing evenmore.So,besidesboostingsales,theHalloweenWhopperwasaway forittoconnectwithcustomersandgeteveryoneexcitedabout Halloween.

TheBurgerKingHalloween Whopperfacedseveralchallengesandcriticismsthatcontributedtoitsperceivedfailure:

UnusualAppearance:

Theblackbunmadesomepeoplewaryaboutitssafetyand unappetizingtotry.

TasteandFlavor:

ThestrongtasteofA.1.Steaksaucedidn'tsitwellwith everyone,leavingsomedisappointedwiththeburger.

HealthConcerns:

Usingfoodcoloringtomakethebunblackraisedhealth worries,especiallyforthosewithdietaryrestrictions.

LimitedAvailability:

BeingavailableonlyduringHalloweenrestricteditsreachand preventeditfrombecomingapopularitem.

MarketingMissteps:

BurgerKing'smarketingfailedtoaddressconcernsorhighlight theburger'sappeal,leadingtouncertaintyamongcustomers.

Ÿ BalanceUniquenesswithTaste: Havingsomethingnewanddifferentcangrabpeople'sinterest,butwhatmattersisifit tastesgood.Evenifsomethinglookscool,ifitdoesn'ttastegreat,peoplewon'tlikeit.So,makingsureaproductis deliciousissuperimportantforitssuccess.

Ÿ ConsiderConsumerPreferences:Understandingconsumerpreferencesandtastesisessentialwhenintroducingnew menuitems.Conductingmarketresearchandgatheringfeedbackcanhelpidentifypotentialconcernsorreservationsthat consumersmayhaveabouttheproduct.

Ÿ CommunicateClearly:Clearandtransparentcommunicationisessential,especiallywhenintroducingunusualor innovativeproducts.Addressinganyconcernsorquestionshonestlycanhelpeaseconsumerhesitationsandbuildtrustin thebrand.

Ÿ ManageExpectations: Makesuretotellcustomersexactlywhattheycanexpectfromtheproductinadvertisementsand promotions.It'simportantnottomakeitsoundbetterthanitisbecausethencustomersmightbedisappointedwhenthey tryit.Justbehonestaboutwhattheproductislike,socustomersknowwhatthey'regetting.

Ÿ TestandIterate:Testingtheproductthoroughlybeforeit'savailabletoeveryonecanhelpfixanyproblemsbeforethey becomebiggerissues.Gettingfeedbackfromsmallgroupsofpeoplewhotrytheproductfirstcangiveimportant informationaboutwhatneedstobechangedorimproved.

Ÿ TimingandAvailability:Considerthetimingandavailabilityoftheproductlaunchcarefully.Takeadvantageof seasonalorevent-basedopportunities,butensurethat,theproduct'savailabilityalignswithconsumerdemandand preferences.

Ÿ AdaptabilityandFlexibility:Bepreparedtoadaptandadjustmarketingstrategiesbasedonconsumerfeedbackand markettrends.Flexibilityandresponsivenessarecriticalfordirectingunexpectedchallengesoraddressingchanging consumerpreferences.

Intheend,BurgerKing'sHalloweenWhopperdidn'ttaste goodtoeveryone,eventhoughitlookedinteresting.This remindsusthatwhilebeingdifferentisneat,havinggoodtaste iscrucial.BurgerKingandothercompaniescanlearnfrom thisbypayingattentiontowhatcustomersenjoyandbeing honestabouttheirproducts.EventhoughtheHalloween Whopperdidn'tdogreat,ittaughtvaluablelessonsabout creatingthingspeopleenjoy.

BUSINESS STRATEGIES IN HEALTHCARE

The healthcare industry is a vast and complex ecosystem that provides medical services, manufactures medical equipment and pharmaceuticals, and develops healthcare technology. Given its critical role in society, the strategies businesses employ within this sector are very important.

These strategies determine the success of individual companies and impact the overall quality, accessibility, and affordability of healthcare. This article explores key business strategies in healthcare, focusing on innovation, patient-centric care, strategic partnerships, and technology integration.

Herearesomebestbusinessstrategiesinhealthcare:

1.TheRoleofResearchandDevelopment(R&D)

Innovationisthecriticalfoundationforcreating groundbreakingdrugs,medicaldevices,andtreatment methodologiesthatenhancepatientcare.Themainroleof ResearchandDevelopment(R&D)liesinitscapacityto unearthinnovativesolutionsforintricatehealthchallenges, therebypushingtheboundariesofmedicalscience.

However,thejourneyofR&Disfraughtwithchallenges, includingsubstantialfinancialinvestmentsandthe unpredictablenatureofresearchoutcomes.Despitethese hurdles,thecommitmenttoR&Dremainsindispensablefor healthcareentitiesstrivingtosustaintheircompetitive advantageandcontributetotheevolutionofmedical knowledge.

2.EmbracingDigitalHealthSolutions

Thehealthcareindustryiswitnessingatransformative phasebyadoptingdigitalhealthtechnologieslike telemedicine,mobilehealthapplications,wearablegadgets, andinnovativeplatformslikeHealthpilot.These advancementsareattheforefrontofaugmentingpatient engagement,optimizingmonitoringanddiagnostic processes,andcustomizingcaretoindividualpatientneeds.

Forentitieswithinthehealthcaresector,theincorporation ofdigitalhealthsolutionsisbecomingincreasinglycrucial toaddressthesurgingdemandforhealthcarethatisboth accessibleandtailoredtotheconvenienceofpatients. Consequently,healthcarebusinessesareexploring innovativeavenuestointegratethesetechnologies,thereby revolutionizingthepatientcaremodel.

3.UnderstandingPatientNeedsandPreferences

Centraltotheethosofpatient-centriccareisrecognizing patientsasactivecollaboratorsintheirhealthcarejourney ratherthanmererecipientsofmedicalservices.This approachnecessitatesabespokeadaptationofhealthcare delivery,meticulouslydesignedtoalignwitheachpatient’s uniqueneedsandpreferences.

Achievingthislevelofpersonalizationdemandsa comprehensiveanalysisofpatientdata,encompassing demographics,behaviorpatterns,andexpectations, complementedbydirectpatientengagementstrategies. Throughthisconcertedeffort,healthcareproviderscan elevatethequalityofcare,fosteringahealthcare environmentthatisresponsiveandrespectfulofpatient individuality

4.EnhancingthePatientExperience

Elevatingthepatientexperienceisacornerstoneoffostering apatient-centrichealthcareecosystem.Effortstorefinethis experienceencompassabroadspectrumofinitiatives,from streamliningappointmentproceduresandminimizingwait timestoexpandingcommunicationchannelsandenhancing theoverallcareenvironment.

Byprioritizingtheseaspects,healthcareorganizationsaimto cultivateanatmosphereofcomfortandconvenience,thereby nurturingpatientsatisfactionandloyalty.Suchdedication notonlyimprovestheimmediatehealthcareexperiencebut alsocontributestomorefavorablehealthoutcomes, underscoringtheprofoundimpactofpatient-centric initiativesontheoverarchinggoalofhealthcareexcellence.

Collaborativeeffortsamonghealthcareprovidersisoneof theimportantbusinessstrategiesinhealthcarethatare instrumentalinenrichingthespectrumofhealthcareservices andelevatingthestandardofpatientcare.Byforging strategicalliances,entitiessuchashospitalsandspecialized clinicscanstreamlinethereferralprocess,therebyensuring thatpatientsaredirectedtowardthecaremostsuitedtotheir specifichealthneeds.

Thesepartnershipsarenotlimitedtopatientreferralsalone butalsoencompasscollaborativeventuresinresearch,the sharingofmedicalfacilities,andthedevelopmentof integratedtrainingprogramstoenhancehealthcare professionals’skills.Suchsynergisticrelationshipsimprove healthcaredeliveryandfosteracultureofcontinuous learningandinnovationwithinthehealthcaresector

6.Public-PrivatePartnerships(PPPs)

Public-PrivatePartnerships(PPPs)standasacollaborative modelbetweengovernmentbodiesandtheprivatesector, aimedattacklingpublichealthissues,broadeningthereach ofhealthcareservices,anddrivinginnovationwithinthe healthcareindustry.Thesepartnershipsareversatile, coveringawiderangeofactivities,fromtheconstructionof healthcareinfrastructuretotheexecutionofpublichealth initiatives.

ThesuccessofPPPshingesonmeticulousplanningandthe alignmentofobjectivesbetweenpublicandprivate stakeholders,ensuringthatthecollaborationsyieldmutual benefitsandeffectivelyaddresshealthcareneeds.When executedeffectively,PPPscanserveasapowerful mechanismforenhancingbusinessstrategiesinhealthcare accessibilityandquality,therebycontributingtoimproving publichealthoutcomes.

7.LeveragingBigDataandAnalytics

Thebusinessstrategiesinhealthcare sectorisarichdatarepository, encompassingdetailedpatientrecords, outcomesofclinicaltrials,andmyriad othersourcesofhealth-related information.Theapplicationofbigdata analyticsinthiscontextunlocksthe potentialtogleanprofoundinsightsinto healthtrends,treatmentefficacies,and theoperationaldynamicsofhealthcare delivery.

Byharnessingtheseinsights,healthcare organizationscanrefinetheirdecisionmakingprocesses,tailorcaremore closelytoindividualpatientneeds,and enhancetheefficiencyofservice provision.

Furthermore,thepredictivecapabilities ofanalyticscanplayacrucialrolein earlyhealthriskidentification,enabling proactivemeasurestoavertpotential healthcrisesbeforetheyescalate,thus embodyingasignificantstridetowards anticipatorybusinessstrategiesin healthcaremanagement.

8.ImplementingElectronicHealth Records(EHRs)

ElectronicHealthRecords(EHRs) facilitatethedigitalcompilation,access, andmanagementofpatienthealth information.TheadoptionofEHR systemsensuresamorefluidexchangeof informationamongvarioushealthcare providers,whichcanleadtoimproved carecoordinationandareductionin medicalerrors.

Beyondenhancingpatientcare,EHRs alsocontributetooperational improvementsandpotentialcost reductionsforhealthcareinstitutions. Nonetheless,implementingsuchsystems necessitatesstringentsafeguardsto protecttheprivacyandsecurityofpatient information,underscoringtheimportance ofrobustdataprotectionmeasuresinthe digitalageofhealthcare.

9.StrategiesforEmployee Engagement

Improvingemployeeengagementin healthcaresettingscanenhancethe overallqualityofpatientcare. Recognizinghealthcareprofessionals’ hardworkanddedicationthrough awardprogramsandpublic acknowledgmentscansignificantly boostmoraleandmotivation.

Furthermore,providingopportunities forprofessionaldevelopment,suchas continuededucationprogramsand leadershiptraining,empowers employeeswiththeskillsand knowledgeneededtoexcelintheir roles.Thisnotonlyenhancestheirjob satisfactionbutalsoimprovespatient carebyensuringthathighlyskilledand motivatedprofessionalsdeliver healthcareservices.

10.OptimizingOnlinePatient Experiences

Optimizingonlinepatientexperiences isano-brainer.Healthcare organizationsmustensuretheir websitesandmobileappsareuserfriendly,providingeasyaccessto information,appointmentscheduling, andtelehealthservices.

Thisdigitalaccessibilityand conveniencearewhatmodernpatients expect.Byleveragingtechnologyto streamlinetheseprocesses,healthcare providerscanenhancepatient satisfaction,reducewaittimes,and improveoverallaccesstohealthcare services.

11.RoleofStrategicPlanning

Strategicplanninginhealthcare involvesconductingthoroughSWOT analyses(Strengths,Weaknesses, Opportunities,Threats)toidentify internalandexternalfactorsthatcould impacttheorganization’sabilityto achieveitsgoals.

Aligningstrategieswithorganizational goalsandstandardsensuresthatevery departmentandemployeeworks towardsthesameobjectives,thereby enhancingefficiencyandeffectiveness. Thisprocessinvolvessettingclear, measurablegoals,developingstrategies toachievethem,andregularly reviewingandadjustingthesestrategies torespondtochangingcircumstances.

12.BenefitsofEmployingPhysician Liaisons

Physicianliaisonshelpenhancereferral strategiesandfosterprofessional relationshipswithinthehealthcare sector Theseprofessionalsactasthe bridgebetweentheirorganizationand referringphysicians,ensuringasteady flowofpatientreferralsandfacilitating communicationandcollaboration betweendifferenthealthcareproviders.

Byemployingphysicianliaisons, healthcareorganizationscanstrengthen theirreferralnetworks,improvepatient coordination,andensurepatients receivetimelyandappropriatecare. Thisnotonlybenefitsthepatientsbut alsocontributestotheoperational efficiencyandreputationofthe healthcareorganization.

CONCLUSION

The healthcare industry is at a critical juncture, facing challenges such as rising costs, unequal access to services, and the ongoing need for innovation. Business strategies in healthcare play a crucial role in addressing these challenges.

By focusing on innovation, patient-centric care, strategic partnerships, and technology integration, healthcare businesses can contribute to a more efcient, accessible, and high-quality healthcare system.

These strategies require signicant investment and commitment but are essential for the long-term sustainability of the healthcare industry and the well-being of populations worldwide.